Business Coach | 3 SUPER MOVES That You Can Use to Grow Your Business NOW + Marketing & Lead Generation 101 + Celebrating 3 Clay Clark Client Success Stories + Join Tebow At Clay Clark’s June 5-6 Business Conference

Audio Transcription

Transcribed with Cockatoo

(Speaker 5)
If you’re interested in business, expanding your tent peg, so to speak, if you’ve ever read the Prayer of J.Bez, if you’re taking more ground, doing better, if you have this idea that maybe 2025 is better than 24, and there’s something that you can actually do about it that’s not just sitting back hoping somebody else does something, then we’ve got the segment for you. It’s the author of the book called How to Build a Successful Business about it that’s not just sitting back hoping somebody else does something and we’ve got the segment for you. He’s the author of the book called How to Build a Successful Business and it’s not theory

(Speaker 5)
because he’s partnered and coached over 160 different clients to become incredibly successful and sustainably rich by participating in capitalism, free enterprise system. If you’re not opposed to that, if you’re not a complete communist, you’re going to love this segment. The one and only Clay Clark. Guys, thank you so much for allowing me to be here with you. I’m so excited to get to talk about business because that’s what I love doing.

(Speaker 1)
I love helping people achieve financial success and I’m excited to be here.

(Speaker 12)
Oh, we are looking forward to it.

(Speaker 5)
We are pumped, man. We call this segment the Blueprints with you, the Business Building building blueprints, because that’s exactly what I feel like when I sit down with you. We go to your business conferences. We sit down with you. You always use this phrase, here’s the move. And it always is followed by this brilliant idea. And whether that’s someone that runs a mortuary to sprinkler

(Speaker 5)
systems to pergola systems to podcasts, you always have the blueprints of success on running a business and we could not be more excited to do this segment with you and to learn what are the moves and how do people expand out their businesses.

(Speaker 1)
Well on today’s show, if I can, what I wanted to do is I wanted to teach five principles and I wanted to teach those five principles and relate them to three specific companies. So for anybody out there that’s doing research, you can go to oxyfresh.com.

(Speaker 1)
So for anybody watching today’s show, if you’re in the service business, if you sell a service to somebody, you’re a pest control company, you’re an irrigation service company, you are a computer repair company, you are a carpet cleaning company, whatever that is, oxyfresh.com, look it up. That’s example number one. Example number two is a pizzeria, Papagallos, papagallos.com.

(Speaker 1)
Should you be a restaurant, this will apply to you. If you’re a restaurant owner, this works great. One of our case studies is Papagallos. And the third, if you’re in the fitness space, one of my long-time clients, it’s builtphoenixstrong.org, builtphoenixstrong.org.

(Speaker 1)
So if you’re in the fitness space, these moves, Dave, are gonna help everybody out there, but I’m going to focus on these three specific client case studies because they’re real people.

(Speaker 5)
Well, I like the appeals to everybody because if you divide up our listeners, there’s probably some people that eat a lot of pizza and there’s probably some people that work out a lot more. So you have something for everybody.

(Speaker 30)
That’s true.

(Speaker 32)
And everybody’s got carpets.

(Speaker 31)
It could be more extreme.

(Speaker 1)
Everybody’s got carpets. if you don’t know where you are, if you don’t identify as either. So here we go. So the first move you want to do if you want to have massive success is you need leads to succeed. So if you’re watching today’s show, you need leads to succeed. And I’ll tell you, if I do a free 13-point assessment with 100 business owners a month, which I do, when I sit down with these business owners, I would say 99 out of 100 of them need more leads. They need more inbound traffic. So this is what you do.

(Speaker 1)
Step number one, you want to get out a sheet of paper today and write down who are your ideal and likely buyers. Who are your ideal and likely buyers? So for the pizza business, what kind of people travel to Satellite Beach, Florida to eat pizza? Who are those people?

(Speaker 1)
So I sat down with Dave and Tricia, the owners. We went through this exercise and they said, well, we have a lot of tourists, people that are from out of town, and so we made a list of, okay, who are these people? Are they men? Are they women? Where are they from?

(Speaker 1)
How much money can they spend? You’re basically making a profile for who is your ideal and likely buyer. Switching gears into fitness, I’m sitting down with Built Phoenix Strong. This is a fitness company based in Atlanta, Georgia. And I said, this is a startup, when I started working with him. I said, Placid Ajoku is his name, Placid Ajoku. I said, who are your ideal and likely buyers?

(Speaker 1)
He said, people who are between 30 and 60, they’re trying to get in the best shape of their life. I said, okay, how much money do they have to make per year to afford you? Where do they live? identifying who’s your ideal and likely buyer. Third example, Oxifresh, OXIFresh.com. I’m sitting down with this guy, I’m going, hey, listen, who are your ideal and likely buyers?

(Speaker 1)
What kind of person would hire Oxifresh to clean their carpets? Now, before we get into step two, I want you to know, Oxifresh has now grown from three locations to 550 locations.

(Speaker 30)
Wow.

(Speaker 1)
Placid Ojoku has grown by seven, no, this is not, I got that wrong. He’s grown by 15 times. I’m looking at my notes here. So Placid with a built Phoenix Strong has grown by 15 times and Papa Gallo’s is up eight times. Eight times.

(Speaker 5)
So step number one- Just to clarify, they’ve all grown because they’re working with you and they’re learning these systems and it’s hilarious because again, it applies its pizza, its personal training, and its carpet cleaning. These are three very different business models, but you’re able to, with the same techniques, the same blueprints, apply them to those businesses and cause them to grow eight times, 15 times.

(Speaker 1)
This is what we want America doing, thriving, doing well. Well, as I’ll say, with Bill Phoenix Strong, when he came to me, he was a startup with Papa Gallo’s. They’d been in business for 20 years. Could you imagine what it would be like to be in business for 20 years and be struggling to make it? And then Ox, he had been in business for a few years and he needed to scale it.

(Speaker 1)
So this works for everybody. Now step number two, so step number one is you define your ideal and likely buyers. Step number two, step number two. You gotta develop a three-legged marketing stool. Three ways, imagine a stool, and if it has three legs, it’s going to be sturdy. So what is the best way to reach your ideal and likely buyers? What are the best ways to reach your ideal and likely buyers?

(Speaker 1)
Not the only way, but the best ways. So with Papagallo’s, we figured out, hey, let’s make a Dream 100 list. Let’s make a list of all the hotels, all the resorts that are nearby, and let’s make sure that they all have gift cards or discount coupons so that if you’re checking into that hotel, they say, hey, by the way, here’s a great local restaurant. So the Dream 100.

(Speaker 1)
For the fitness guy, we said, who are all the likely referral sources? He said chiropractors, nutritionists, cosmetic surgeons, boom, so Dream 100. Third, carpet guy. He says, well, you know, a lot of times people that are these, they’re property management companies.

(Speaker 1)
They manage Airbnb properties. They manage rental properties. Those guys need carpet cleaning all the time. Hotels, and so we make that Dream 100. So everybody needs a Dream 100. The second we did is we need to get to the top

(Speaker 1)
of the Google search engine results. Now most people don’t know how to do that, and for your listeners, if they go to thrivetimeshow.com, I’d be happy to schedule a free 13-point assessment with them to walk them through this process. We also have workshops where we get into it, but we have to be top of mind or top of the search result. And so all three of those clients needed to do search engine optimization, which by the

(Speaker 1)
way, that’s something we do for all of our clients.

(Speaker 12)
And the third… Can I actually say something about that, Clay? Because that whole Google review thing, that has been remarkable for our future son-in-law. So he started working with you a few months ago with a car detail business and was not getting any leads. I think he was multiple pages back, you know? Just by word of mouth. Yeah, just by word of mouth. And he started working with you. And now, I think this this week alone he got 20 some calls just for detailing because of these Google reviews it has completely changed his business and

(Speaker 12)
everything that he’s doing with you I mean it’s unbelievable to see where he is in a very short period of time well back in the day it was just yellow pages

(Speaker 5)
and that’s why I think AAA that that’s the reason they called AAA, because it puts you at the front of it.

(Speaker 12)
There he is, by the way, on the screen. So you can find that on Thrive Time Show on Rumble. You can see that Clay Clark with our future son-in-law, Thomas Till. So yeah, great interview, by the way.

(Speaker 1)
I’ll say this, too. The three-legged marketing stool for these businesses I’m talking about consists of one, the Dream 100, two is its search engine optimization, and the third leg is what we call online reputation management. Now for whatever reason, my wonderful wife,

(Speaker 1)
she is so faithful, she’s so kind, she’s so great, and every time she does something wonderful, which is every day, I for some reason don’t go on Yelp and tell the world about it. I don’t say, wow, thank you for being a great mom. I’ll leave you a Google review. Most of us don’t go on Facebook and celebrate and praise our spouse every time they do something great.

(Speaker 1)
Especially if you have a great spouse, it would require you taking your entire day posting great things about your great spouse. It’s the same in business, though. Most people just do not, by default, gather objective video reviews or Google reviews and that kind of thing. So you want to be intentional about your reputation management.

(Speaker 1)
Now with the limited time we have here, I want to walk you through the final three steps. Yep. Three is you have to have a no-brainer. A no-brainer is a deal so hot, so good, so incredible, people can’t resist it. Like watching right now, folks, did you know that our in-person workshops, they’re $250 or whatever price you want to pay. So Dave, it’s $250 or whatever price they want to pay. And yeah, we have Tim Tebow as a speaker.

(Speaker 1)
And yes, we have Eric Trump. And yes, these events are awesome and they’re high energy. But the no-brainer, there’s something irresistible about knowing, because someone’s watching right now, even someone watching right now, they’re going, $250 or whatever I want to pay?

(Speaker 1)
How does that work? I mean, it’s like a tractor beam that pulls you in. So you have to have a no-brainer. So for OxiFresh, we’ll beat anybody’s price on that first service. For Papa Gallo’s, they do half off for first-time customers. And for Thomas and his auto detailing business

(Speaker 1)
we referenced, he has a no-brainer. For Built Phoenix Strong, your first week of personal training is free. I mean, if you’re thinking about hiring a personal trainer wouldn’t you want to get four sessions in for free? Yeah. So that’s a no-brainer. And then move number four, you got to have a call script. Okay, you got to have a call script. We can get more into that later. And then move number five, you have

(Speaker 1)
to have a tracking sheet because you have to measure what you treasure. And by default you’re gonna slack where you don’t track. And so everybody out there, this is how you do it. And you say, well, what can I do as a result of this information today? I’ve got three great things for you. One, you can go to thrivetimeshow.com and you can request tickets for our in-person workshops.

(Speaker 1)
We do those every two to three months. We have Tim Tebow coming up in June. We’ve got Eric Trump coming up in September. And if you use promo code flyover, you have a chance to win a backstage pass to these events, but they’re 250 or whatever you can afford. Two, if you’re a business owner and you want to schedule a free 13-point assessment, I’d be happy to do that with you.

(Speaker 1)
I’ve been doing the same thing for 20 consecutive years. There is a method to the madness. We charge people a flat rate of $1,700 a month. It’s $1,700 a month, employee to come join your team. So it’s really a phenomenal value. And then third, if you go to Thrivetimeshow.com forward slash free dash resources, Thrivetimeshow.com forward slash free dash resources.

(Speaker 1)
I’ve written 37 books over the past, what, 20 some odd years. And you can download all of those for free, right? That’s Thrivetimeshow.com forward slash free dash resources. We know Trump’s back in office, which is great, but the question I have for you is, how can you make your business great again?

(Speaker 1)
How can you start a business? How can you move from where you are to where you want to be? I guarantee you we have resources for you, and I’m just super fired up to be talking about these kind of things on this great platform, because I know everybody out there is watching this show right now thinking, okay, this economy’s booming, what can I do to participate in it? And hopefully I’ve given you five pro tips that can help everybody out there.

(Speaker 12)
I will just say this, Clay, you know, when we started our podcast, because we’d been business owners since we were 23, so 20-some years before we ever started our podcast, and then we started our podcast, and we were just paying for it out of our pocket. You know, I mean, everything that we were doing, microphones that we bought, everything was coming out of our pocket.

(Speaker 5)
It was a very expensive hobby.

(Speaker 12)
It was a very expensive hobby.

(Speaker 29)
We were saving America.

(Speaker 12)
Yeah, our thing was we want to save America. And then we met you at the Reopen America event in 2021, April of 2021. And then we were like, okay want you to coach us. Once that happened in June of 2021, everything turned around for us. We then were able to bring on Colton and Avery

(Speaker 12)
and we all came together as a team and built Flyover together, but it was because of you and you helping us to financially to be able to do that. You know, teach us these things that we needed to learn, get sponsors, everything that we needed to do. That’s why it was so important to us when we met our future son-in-law, we were like,

(Speaker 12)
you’ve got to go to this business conference. We had 100% confidence that if he partnered with you, that he would get the same results that we’ve gotten. And again, it just plays out time after time after time.

(Speaker 5)
Or if he didn’t partner with you, it didn’t matter. They were just early in the dating, we’re like, come to this business conference because there’s a language and a caliber of personnel in the room that if you’re going to be in our family, we just need to like fast track this mindset. We want you in the room. It wasn’t even a matter of him even being coached by you.

(Speaker 29)
It was like, this is information you need to get

(Speaker 12)
as he was kind of transitioning in his business and figured out his direction. But then we knew that when he was like, okay, this is really good, we had 100% confidence that when he partnered with you, even paying the $1,700 a month, we knew that it would pay off in the future. It didn’t matter because it would be worth any money that he was gonna spend

(Speaker 12)
because truly you’re anointed for business and I’ve never seen anything like it before.

(Speaker 1)
And there’s three different… I want to… Go ahead, go ahead, Clay. Sorry, I was going to say with bragging on your son-in-law, I track on the results. I track the results and I just want people to know this. He’s averaging, this past week, it’s 24 times more leads than he had when he started, before he was like 12 times more leads than he started, but it’s an upward trajectory that’s going to be exponential. Yeah. trajectory that’s going to be exponential. So I just want to everybody out there, if you want to fix a muffler, there’s a proven

(Speaker 1)
way to do it. If you want to build a house, there’s a proven way to do it. If you want to make a recipe, there’s a proven way to do it. In business, sometimes can be mystifying so kind and he’s following this path. And so I’m not prophetic, but I see him getting to the top of the mountain.

(Speaker 1)
I was joking the other day, I said, I think your daughter Avery had probably married him at just the right time, because that’s the pre-rich Thomas.

(Speaker 28)
I’m not ready to go there.

(Speaker 1)
So very excited, very excited about watching that growth.

(Speaker 5)
Yeah, and you can come up with, you know, one of the first steps that you actually have in your proven system is to determine how much money do you need in order for your life to work. Like when you’re like, okay, I want this. Some people it’s like I need $10 million a year. Other people it’s like $500,000 a year and I am there. $100,000 a year, I am there. you help them get to that. So not everybody needs to scale to 10 million, it’s what is your plan. And there’s three different people

(Speaker 5)
that are hearing this today. There’s the first person that’s like, oh my goodness, this is what I’ve been praying for. I’ve been praying for a guide, a coach. I need my personal Yoda that’ll tell me what I need to do in my business.

(Speaker 5)
And I would say, as fast as possible, 918-851-0102, text word flyover. That’ll get you right into the queue there with Clay, and you can get that going. The second person is like, okay, like I have a business, I’m thinking about starting a business, I don’t know about business, what is this word business? And you try to figure it out.

(Speaker 5)
That, you give me the free resources, I can’t think of a better way to on-ramp than going through there. to my door and they’re selling something. If they’re not very good, my very first step is I got these boom books all lined up. I got a box of them. I’m like, you guys got to get this boom book because you don’t know what you’re doing and you need to know what you’re doing.

(Speaker 5)
Every young hustler, get one. It is. Then the other person’s like, I already have a business. I’m not quite ready for the Yoda. The next one’s June 5th and 6th. It’s a great, you know, it’s a Thursday, Friday, so it doesn’t take up an entire weekend. I love that you don’t put them on Saturday, Sunday. Like a lot of businesses, it’s like,

(Speaker 5)
that’s an entire weekend that’s out now. Like I can take a couple days off work. I can, you know, work my way around that, but I don’t have to take out a weekend for my family. there. When Tim spoke in December, I got to see Tim speak. You got to meet Tim.

(Speaker 1)
I got to meet Tim. I got to speak with him. You cried like a baby.

(Speaker 5)
I cried like a baby. That guy is awesome. Really, really great stuff. Also, going through your 13 steps on what it takes to build aimeshow.com, you can get those tickets, or text 918-851-0102, the word flyover. And if you’re one of those three people, which I think everybody should be one of those three people, those are your next steps that you need to be taking based on this.

(Speaker 5)
Clay, thank you so much, man, really appreciate it.

(Speaker 1)
Thank you guys, I’t even have a website.

(Speaker 4)
And last week we got 24 and yesterday alone, I booked four jobs from Google, just yesterday alone.

(Speaker 1)
How much has it helped you to just have a three-legged marketing stool that you know is gonna work?

(Speaker 4)
It’s like having a salesman that’s working for me 24-7. It’s amazing, like salesman that’s working for me 24-7. It’s amazing. Like, getting these leads in from Google because of the work that we’re putting in on the back end is, that’s just it. It’s like having a salesman that’s working 24-7.

(Speaker 4)
Getting phone calls at 8 o’clock at night, getting people that book with me at 3 o’clock in the morning. I love it. And it’s made it to where I no longer have to stress about getting my next job because before, I was 100% word of mouth.

(Speaker 4)
And before, it was like I would book a job and then I’d be halfway through it and I would be praying that I would have another job after that. So this is just like having a salesman working for me all the time.

(Speaker 4)
You hear the word coach, and I used to think that having a business coach was like, you know, you see on social media, the guy who rents a super car and he stands next to it, and he’s talking about his business coaching service, and he’s never owned a business. And I used to think that that’s how they all were,

(Speaker 4)
and I was so wrong. It’s literally like having someone in the backseat of my car that’s constantly clapping for me, that’s cheering me on, that’s saying, hey, did you get this, did you get this, did you get this? And I’m to a point now, like yesterday, I had this conversation with Avery, my fiance. I’m so overwhelmed with the amount of work

(Speaker 4)
that I have coming in that I now have to get more structured with how I schedule my work. And that’s something that seven, eight months ago, I didn’t have that problem. Seven, eight months ago, I had to figure out how I was gonna find my next job.

(Speaker 4)
So this has gone so fast and I cannot wait to see where this goes in the next year, two, three years. You are a, Clay, you are a partner for life with me and with Avery. Like we’re gonna go through any business we ever start, you’ve proven to me that you are, you’re the master.

(Speaker 1)
Okay folks, this show right here is a show that everybody needs to watch. So if you’re an entrepreneur and you feel like you’re going through hell, the pro tip is don’t stop. There’s this thing called the messy middle, which is kind of the difference between once you set the big goal is don’t stop. There’s this thing called the messy middle, which is the, it’s kind of the difference

(Speaker 1)
between once you set the big goal and you achieve it. There’s this thing called the messy middle. Once you set a big goal and you decide to go from where you are to where you want to be, there’s this thing called the messy middle. And today’s client is sprinting through the messy middle. He’s having massive success and maybe I’m wrong, but I think when we first met, I think he was having very little or zero leads from Google. And I think last week, I’m looking at his tracking sheet, I think he received 24 internet leads just this past

(Speaker 1)
week. So for maybe zero leads a week to 24 leads a week, he’s really heating up. He’s building massive success. Thomas Thill, welcome to the Thrive Time Show. How are you, sir? Oh, thank you so much, Clay.

(Speaker 4)
I’m doing amazing. I’m just enjoying this new life of getting all these Google leads. It’s awesome.

(Speaker 1)
Well, let me pull this up real quick because I want to verify that you are not a hologram or a male model, both of which you could be. So here we go. First off, this is your website. BespokeRefinement.com. So tell us about your company, BespokeRefinement.com. What is Bespoke Refinement?

(Speaker 1)
What is Bespoke? Just walk us through. What is it that you do at BespokeRefinement.com?

(Speaker 4)
So Bespoke Refinement, I started out as a car detailer when I was 14 years old. And I got into what’s called paint correction, which is perfecting new and used paint jobs. So cars that have, you know, imperfections in their paint, primarily exotic cars like Lamborghinis, Ferraris.

(Speaker 4)
That’s what I’ve been doing for the last 10 years. And we realized that there is a need for people to have their cars detailed. Right? So, you know, paint correction is like a one-time thing. But having your cars repetitively detailed is something that everyone needs. Right? Everyone uses a car and everyone has a car that gets dirty.

(Speaker 4)
So Bespoke Refinement, the name came from bespoke, meaning one-off. We do curated detail jobs for specific customers who have, you know, let’s say you have a stain in your seat, but you don’t want the entire car detailed. We’ll come and we’ll take care of the one stain. Or if you have a scratch and you don’t want your interior washed,

(Speaker 4)
we’ll come out and we’ll take care of the scratch. So that’s what we do, but we’ve gotten ourself into this niche of working on high-end cars, working on Range Rovers, Porsches, Lamborghinis, Ferraris. And now with all the Google leads, I mean, I’m doing everything. I mean, I’m doing minivans.

(Speaker 4)
I’m doing Ford transit vans.

(Speaker 1)
We’re doing everything. So. Now I’m gonna take some notes here and I’m gonna pull this up and if it ever feels like I’m taking notes and watching a movie over here, I’m not. I’m just taking detailed notes while organizing everything. We’re gonna go over on today’s show with the limited time we have you here.

(Speaker 1)
Again, BespokeRefinement.com. You’re doing the interview today from an actual vehicle and this is not a backhanded compliment. It’s because you are literally on the grind all the time. You did not call me and say, hey, could you put me on your show and hype up my business? I called you and I said, brother,

(Speaker 1)
you have a 24 times increase in the amount of online leads you’re getting. There’s somebody that needs to hear this show. So let’s go through the steps real quick here. For any client that we work with, we guide clients through these steps, which anybody can, you can follow along, folks, if you go to Thrivetimeshow.com forward slash free dash resources.com. Somebody’s driving right now

(Speaker 1)
on a motorcycle asking me to repeat that. That’s Thrivetimeshow.com forward slash free dash resources. Somebody says, I’m on a skateboard while taking notes with a marker. Okay, that’s thrive timeshow.com forward slash free dash resources. You can download the books for free, you can follow along.

(Speaker 1)
We’re going from a book called The Millionaire’s Guide, which is a book that I wrote many years ago, and it’s all about teaching you how to build a sustainably successful company. So if you’re out there today and you’re trying to build a sustainably successful company, you can download for free a millionaire’s guide.

(Speaker 1)
And if you do download that book, you go to page five. And let’s talk about it here step by step. So one, Thomas, you know where you want to go. I’m not fishing for the specific numbers, but why is it important for you and your soon to be wife to be on the same page about your revenue goals? Because we both have the same life goals.

(Speaker 4)
We both want to have the same things. We both want to have financial freedom. We want to have time freedom. And so we both have a goal ourselves of how much money we each want to bring to the table each year. And then eventually, once we have a family, Avery wants to be a stay-at-home mom.

(Speaker 4)
And so getting on board with and getting on the right page with how much money bespoke refinement brings to the table is really important, because eventually, she’s not going to want to work.

(Speaker 1)
There it is. And again, I’m telling you, folks, if you’re out there today, I want to be very clear, your wife-to-be wants to be a full-time mom. If you’re out there today and you’ve ever been a mom or you know someone who is a mom, it is a full-time job.

(Speaker 1)
And if anybody wants to be a full-time mom, I applaud that. If you wanna be a full-time dad, whatever that looks like. But a business is just a vehicle to help you get your break even numbers. And for the sake of time we have today, I won’t get into that too much, but you have to know how many sales you need to do to break even. Box number three, if you read the book of Genesis or Exodus and this controversial book named the Bible,

(Speaker 1)
you’ll discover that God set out the pattern that if you want to create like the creator, you work six days and rest on the seventh. You observe the seventh. If you were born after 1938, you’ve probably heard about the 40-hour work week, which was a concept introduced in 1938 by Franklin Delano Roosevelt, an outspoken socialist, and his lesbian wife. So if you’re out there

(Speaker 1)
today and you are familiar with the 40-hour work week, that’s a socialist concept but previous to 1938 everybody was focused on making their lives great by diligently working as unto the Lord The Hebrew word for work means worship The Hebrew word for work means worship and did you know folks and in Hebrew the word work means worship and worship means work? What think about it read it book read the book of Genesis. You’ll see it So define how many hours per week you’re willing to work. I mean at this point I mean, are you going are you going two days a week? Are you trying to avoid burnout?

(Speaker 1)
Are you going 10 minutes a day? How many hours a week are you working?

(Speaker 4)
Right now, I’m working between 50 to 60. I was raised by a father who worked in the oil field. So he was working seven days a week. He figured out how to work eight days a week. So because that’s what I was raised on. I will go as long as I have to go,

(Speaker 4)
as hard as I have to go in the next three to five years so that I can build that time freedom. So for me, it’s whatever needs to get done, you know? And even with the tasks that we have with, you know, our homework for the week, right? A lot of times if I’m working seven days a week,

(Speaker 4)
working in the business, I have to find that time to work on the business. So if I work 12-hour days, six days a week, Sunday is spent getting Google reviews, doing all of the SEO stuff, working on all of the things, working on the business.

(Speaker 1)
And again, I want to applaud the work you’re doing. I don’t want anyone to think this is a backhanded compliment. I wish more people would get interviewed before they become a super success. I wish more people would be interviewed en route to super success.

(Speaker 1)
Now, my thing is I know, and I’m not prophetic, I know which clients are going to become super successful. And you say, how do I know that? It’s all about work ethic and the ability to diligently knock out action items. And I’ve seen Thomas do this over a period of time. So I know what we’re watching here is a man on the verge of an explosive amount of success.

(Speaker 1)
And in case you missed it earlier, his online leads from Google, his internet leads, are up 24 times. Think about that. OK, next, you’ve got to nail down your unique value proposition. It’s so important, everybody watching today’s show,

(Speaker 1)
you figure out what you do uniquely. I mean, this just in, you’re not the only guy in Kansas City that details cars, but what is it that you bring to the table at bespokerefinement.com that makes you different from your competition?

(Speaker 4)
Well, number one, we’re mobile. So we come to you. We come to your business. We come to you, we come to your business, we come to your house, we’ll come to your work. That’s number one. Number two, we offer free added services. So like right now, all of our clients that book with us,

(Speaker 4)
if they have me come out and fix a scratch on their car, they’re getting a free ceramic coating on their windshield. If I’m cleaning a stain on their seat, they’re getting a free ceramic coating on their windshield. That’s a hundred dollar value. I do it for free.

(Speaker 4)
I do that to try to hook the customer. So, but the primary thing is Clay, we’re mobile. So we come to you and we offer services that most mobile car washing companies don’t offer like paint correction, like ceramic coating. We do all of that in your garage.

(Speaker 4)
So you don’t have to get your car dirty, bring it home after having it detailed like if you would at a shop.

(Speaker 1)
Now this guy’s planning a wedding while building a business. I mean, I can give you all the reasons why he wouldn’t be successful, why his life is too stressful to be successful, but he’s finding time. Now on part two of today’s show, just to one up today’s guest, because we have to do that, I’m gonna be interviewing a woman who has seven kids whose husband worked 80 hours a week.

(Speaker 1)
When I started with her over six years ago, her and her husband, they have seven kids. Her husband had a job that required him to work 80 hours a week, seven days a week, and she has grown her business by 400%, grown her business by four times on part two of today’s show.

(Speaker 1)
Then on part three of today’s show, just to one-up the person that’s gonna one-up Thomas, I’m interviewing a woman who went through a divorce and through the threshold of hell and reached out to us and she’s grown a bakery in Oregon amidst the lockdowns and the COVID-related lockdown.

(Speaker 1)
So let’s continue. This is so important for everybody out there. Take notes, dial in. You either become a victor or a victim. Decide right now, folks. Box number five, improve your branding.

(Speaker 1)
This is what we do as a business coaching service. We do the photography, the videography, the web development, the search engine, videography, all these things. So this website here looks good, but it will always be getting better. Why?

(Speaker 1)
Because it’s an iteration process. Could you talk about that? We have a weekly coaching meeting every single week, and every single week, we’re wanting to make it better. Every week we’re trying to improve it. Every week we’re trying to make the font better.

(Speaker 1)
We’re trying to make the mobile version better. We’re trying to add more photos to the gallery. We’re adding more testimonials. Why do we have to iterate and make the website one or 2% better every single week, Thomas?

(Speaker 4)
Because we’re continuing to get clients that check the website more and more. We’re continuing to get leads. And it’s kind of like going to the gym every day. If you go to the gym every day and you’re constantly working on working your chest

(Speaker 4)
or your back or your arms, eventually you’re going to have this perfectly sculpted body. If you go to the gym one time a week and you just do leg press, you’re not going to look very well rounded. So the website to me is the exact same thing. You have to make sure that you’re checking what do the drop down screens look like, what do the backlinks look like, what do all of the booking options look like?

(Speaker 4)
The photos, all of that. I want it to look perfect. And one thing that I do is I talk to the customers that book with us online and I say, okay, what did you think of the website? I take constructive criticism.

(Speaker 4)
So I say, what do you think needs to change? And if I start hearing the same thing from two or more people, I take note of that and those are things that we try to fix on the website.

(Speaker 1)
Unbelievable, folks. I wish I could clone this guy. I mean, technically I think we could clone this guy, but I think it’d be unethical, but we’ll continue. So, box number five, the branding, we got to admit, your branding, branding is just what do people think of when they think about your business, when people go to your website, folks on a scale of 1 to 10, rate your website right now on a scale of 1 to 10, 10 being the best, 1 being the worst.

(Speaker 1)
Rate your business cards, rate your own website, rate your own business cards. Just this week in one of our businesses, there’s a light that burned out at one of our businesses, so I have to go fix the lighting. Why? Because it sends a signal to the world that I don’t care about the business if I don’t fix the sign that’s burnt out. These are just things you have to think about.

(Speaker 1)
The lobby, the lobby, the decor, the sights, the sounds, the smells, the branding. Box number six, marketing. This is something that a lot of people want to focus on. I would say 95% of entrepreneurs that reach out to me want to focus on this and this exclusively. You do not do that, but most entrepreneurs only want to talk about marketing. Marketing is how do you generate leads in a sustainable way? Marketing is how do you generate leads in a sustainable way, in a turnkey way, where your business will generate leads perpetually without you thinking about it?

(Speaker 1)
What are the three best ways for you to generate leads from your ideal and likely buyers in a sustainable way? Thomas, how much has it helped you knowing that you now have a turnkey marketing process in place where you don’t have to think about, geez, I wonder if this ad will work. Oh, boy, I wonder if this billboard would work. Oh, I have an idea. Why don’t I do an advertisement in this magazine? Hey, I’ve got a good idea. Why don’t I do a trade show? This just in, we can try this. Hey, let’s make a series of TikTok videos. I know, let’s make a reel.

(Speaker 1)
I know what we could do. How much has it helped you to just have a three-legged marketing stool that you know is gonna work?

(Speaker 4)
It’s like having a salesman that’s working for me 24 seven. It’s amazing. Like getting these leads in from Google because of the work that we’re putting in on the back end is that that’s just it. It’s like having a salesman that’s working 24 seven, getting phone calls at eight o’clock at night, getting people that book with me at three o’clock in the morning. I love it. And it’s made it to where I no longer have to stress about getting my

(Speaker 4)
next job because before I was a hundred percent word of mouth and before it was like I would book a job and then I’d be halfway through it and I would be praying that I would have another job after that. So this is just like having a salesman working for me all the time.

(Speaker 1)
Did you just say that before we started working together your business was a hundred percent word of mouth? It was a hundred percent word of mouth?

(Speaker 17)
It was a hundred percent word of mouth.

(Speaker 1)
And see, folks, that’s where like running a business becomes a spiritual experience that it shouldn’t be. You shouldn’t need to pray every night for leads. They should lead you to just come in there. I’m telling you. And this just in kind of a sad thought, but it is a true thought.

(Speaker 1)
Many of the people that occupy the Forbes wealthiest Americans, the Forbes list of wealthiest people, almost all of them are not Christians. Why am I saying that? Because becoming financially successful has nothing to do with becoming spiritually successful. And I would argue oftentimes

(Speaker 1)
the two ideas can be antagonistic. If you’re willing to exchange your soul to make a dollar, there’s a million ways to do it. But if you’re somebody who wants to not apologize for your belief in Christ and do a great job and make money, Thomas Phil is somebody you wanna follow.

(Speaker 1)
And if you don’t hate yourself, you wanna go to that website right now, bespokerefinement.com. Now, if you do hate yourself, don’t worry about it. But if you don’t hate yourself, you wanna help a friend. How do you help a friend? Bespokerefinement.com, you copy that website URL and just post it on social media somewhere. And why am I saying that?

(Speaker 1)
Because when you share the URL to somebody’s website, it helps make their website rank higher in the Google search results. That’s why when articles are written about me in the Rolling Stone, that’s why they can be so helpful or so harmful, because those links get shared

(Speaker 1)
in the air everywhere. So again, if you’re listening to something and you’re going, I want to see this young man be successful, go to bespokerefinement.com and share that link on your social media. Final five minutes we have here for you. You’ve got to build a sales system.

(Speaker 1)
That’s kind of where we’re at right now. You and I are working together now. We’re building a sales, that’s kind of where we’re at right now. But over time we’re going to go from there, we’re going to get into tracking how much money does it cost us to generate a new customer, we’re going to build repeatable systems and processes so that people that are not you will be able to run the business. And to quote Warren Buffett, I’m not quoting myself, Warren Buffett has a quote he talks

(Speaker 1)
about, and again this is Warren Buffett, one of the world’s most successful people. He has a quote, he says, you wanna build a business that’s so good that even an idiot could run it because someday an idiot will run it. Let me read the quote here. Warren Buffett says, I try to invest in businesses that are so wonderful

(Speaker 1)
that an idiot could run them because sooner or later, an idiot will. I mean, this is some powerful stuff. So I encourage you, we’re gonna be doing this with Thomas over the coming months. We’ll be having Thomas on for some updates. Box number 10, you gotta create management systems. How do you hire?

(Speaker 1)
How do you inspire? How do you train? How do you retain? Just this week, a true story of one of my companies, I have an employee who lost their mind. When I say lost their mind, they’re going through a lot of life problems and they presented them to me in the form of, I can’t work this schedule at all.

(Speaker 1)
And I said, well, to work for me, you gotta work this schedule because these are the hours that were open. They did not want to work those hours. And so they were like, well, if I can’t work the hours I want,

(Speaker 1)
I can’t work there. I’m going, no problem, but the store hours don’t change. And so by having systems in place, we were able to offer this person the opportunity to stick within our schedule or go somewhere else. But the business didn’t stop because the systems were in place. Box number 12, you have to create

(Speaker 1)
a sustainable, repetitive weekly schedule. Box number 12, again, you gotta create, or box number 11, you have to create a sustainable, repetitive weekly schedule. Box number 12, you’ve got to create a system for onboarding, hiring inspiring humans on the planet Earth, this just in. Box number 13, you’ve got to create accounting systems and processes.

(Speaker 1)
And box 14, you’ve got to design a life that you love. So you’ve got to block out time for your faith, your family, your finances, your fitness, your friendship, your fun, your F7 life. What? You’ve got to design a life you love. So you gotta carve out time to block out time for what matters because what gets scheduled gets done.

(Speaker 1)
So you gotta block out time for your faith, your family, your friendship, your fitness, your finances, your fun, your focus. Folks, marinate on it, think about it. This could be you. So Thomas, still I wanna give you the final 60 seconds here.

(Speaker 1)
For anybody out there who has not experienced the business coaching services that I provide, what has the business coaching service meant to you or how has it impacted your life thus far as you’re building this business?

(Speaker 4)
Best way I can describe it, you obviously hear the word coach and I used to think that having a business coach was like, you know, you see on social media, the guy who rents a super car and he stands next to it and he’s talking about his business coaching service

(Speaker 4)
and he’s never owned a business. And I used to think that that’s how they all were. And I was so wrong. It’s literally like having someone in the backseat of my car that’s constantly clapping for me, that’s cheering me on, that’s saying,

(Speaker 4)
hey, did you get this, did you get this, did you get this? And I’m to a point now, like yesterday, I had this conversation with Avery, my fiance. I’m so overwhelmed with the amount of work that I have coming in that I now have to get more structured with how I schedule my work.

(Speaker 4)
And that’s something that seven, eight months ago, I didn’t have that problem. Seven, eight months ago, I had to figure out how I was gonna find my next job. So this has gone so fast and I cannot wait to see where this goes in the next year, two, three years.

(Speaker 4)
You are a, Clay, you are a partner for life with me and with Avery. Like we are gonna go through any business we ever start, You are a partner for life with me and with Avery. We’re going to go through any business we ever start. You’ve proven to me that you’re the master.

(Speaker 1)
Well, you know, this is interesting. I don’t ever go to weddings, but I am going to your wedding. My wife says, do you want to go to their wedding? I go, I do want to go to their wedding. My wife says, do want to go to their wedding. And my wife says, you want to go to a wedding? You haven’t been to a wedding. Like we’ve only been to like,

(Speaker 1)
we’ve been married 24 years. I think we’ve been to like four weddings. I just won’t go to weddings. And I just won’t. And she said, you want to go to their wedding? I said, yeah. Proverbs it says that a diligent man will stand before Kings. Let me look it up I never want to misquote the Bible, but it says a diligent man shall stand before Kings

(Speaker 1)
Where does it say that in the Bible? What part of the Bible Proverbs? We’re in Proverbs Proverbs 12 24 says a diligent man will rule but laziness ends in forced labor Let me try it again the soul of the slugger This is Proverbs 13 for the soul of a slugger desireth and hath nothing, but the soul of a diligent man shall be fat. And it says a diligent man, a diligent man shall stand before kings. What am I saying? I’m saying is that there’s a lot of people that reach

(Speaker 1)
out to me for help, but the diligence is in question. And I have to kind of coach that or teach that or try to inspire that. But that is not the case with you. You and your fiance are diligent doers. Proverbs 22, 29 says, “‘Seest thou a man diligent in his business?’ He shall stand before kings, he shall not stand before mean men.” And I’m just telling you, I’m not a prophetic person,

(Speaker 1)
but I’m telling you folks, you might’ve heard it here first right now. This is going to be a man who’s going to have locations all over the cross the United States. He’s going to start off locally, then he’s going to grow regionally. It’s going to be massive. I remember thinking the same thing when working with Oxifresh. By the way, Oxifresh.com now has over 500 locations. I remember thinking, wow, this brand is going to be nationwide in the air

(Speaker 1)
everywhere. Now they have 500 locations. I have the same feeling, the same energy, the same quantitative data that leads me to believe you are on the verge folks of watching our next super success story. Everybody out there, if you don’t hate yourself, and I know you don’t, go to bespokerefinement.com, bespokerefinement.com. And again, for anybody out there that wants to know one final question, when we first started with you, how many leads were you getting from Google and how many did you get

(Speaker 1)
last week? So when we first started with you on a weekly basis, how many leads were you getting from Google and how many are you getting now?

(Speaker 4)
I was at zero. Didn’t even have a website. And last week we got 24 and yesterday alone I booked four jobs from Google. Just yesterday alone.

(Speaker 1)
Bam! Hey, Thomas Still, thank you so much, brother. We’ll talk to you on our weekly coaching call. Have a great day.

(Speaker 4)
Thank you, Clay. Appreciate you, man.

(Speaker 12)
Bye-bye. For more great content, go to flyoverconservatives.com.

(Speaker 1)
How much growth have you had since you and I first met to now, maybe as a percentage or something?

(Speaker 11)
Oh, gosh. I’m guessing, but at least 400% since we started and that was through COVID. Our sales are four times higher than they were since we started.

(Speaker 1)
I just want people to reflect on that for a second. Cause I talk to people every day, Lindsay, who come into my place, just like you do, people that come in, they’re not, maybe not feeling healthy and they come to you for treatments. People come into my life and they go,

(Speaker 1)
my husband and I, we’re contractors, we’re dentists, we’re doctors, we’re lawyers. I just got off the phone with a lawyer, who’s, he’s a great lawyer, he went to college, he’s checking all the boxes, he has the degree, no customers.

(Speaker 1)
What do you say, the guy, literally, I just talked to a guy just a moment ago, in a different state and he’s going, I have the degrees, I’ve got the accolades, I’ve got the resumes, I don’t have any customers. And you can tell he’s right on the verge of a breakdown in need of a breakthrough. What do you say to somebody who can kind of maybe feel like they’re overwhelmed

(Speaker 1)
with this whole entrepreneurship thing?

(Speaker 11)
I say it’s doable. I have a husband that has a high demand career. He works 80 hours a week in the fall. We have seven children together. They’re all active in sports. So I know what a full plate looks like. And it’s not impossible to be successful as an entrepreneur.

(Speaker 11)
You’ve got to follow the recipe. You may feel like Clay’s given some advice that feels redundant, but it does work and it doesn’t require you to completely leave your other obligations alone. I’m at my kids’ sports. I’m there for them on the weekends.

(Speaker 3)
I get them carpooled everywhere, and I still own a multimillion-dollar business.

(Speaker 1)
Now I’m going to get into the details. I want everybody to listen to what I’m saying, but as I’m getting into the details, please understand, folks, everything I’m saying does not matter if you don’t wow your customers, okay? So everything that I’m saying to you right now is predicated on the premise that you will wow your customers.

(Speaker 1)
Okay, Thrive Nation, on today’s show, I am so fired up for you to meet two people. One, there is an unbelievable cheesecake business I work with based in Oregon, who’s doubled her company in the last 12 months, and you’re going to love the story. And the second business, actually the first one on today’s show, we had the opportunity to work with this wonderful company for years.

(Speaker 1)
And one half of the team behind the scenes that makes Revitalize Medical Spa happen is today’s guest, Lindsay Blankenship. Welcome to the Thrive Time Show. How are you?

(Speaker 11)
I’m doing good.

(Speaker 1)
Thanks. Hey, well, I’m gonna pull up your website real quick So I want people to know that you’re not a hologram and you’re a real person. So revitalize medical. That’s the business revitalize medical spa calm Tell us about the services that you guys provide their revitalized medical spa calm

(Speaker 11)
Well, we provide all of your basic aesthetics like Botox and Juvederm fillers, all sorts of different brands of toxin fillers as well. And then we’ve added hormones, wellness, weight loss, peptides. That’s kind of really the niche that I’ve sprung into that I just love and adore and watching people feel better about themselves again and feeling like they’re 20 again. So we do everything. We love women feeling like themselves again.

(Speaker 1)
Let me ask you this. If we go back to when you were 20 again, um, did you want to run a medical spa when you were? And I know you’re still 20. But did you have that vision when you were 19 that you wanted to run a medical spa? Or how did you arrive into this wonderful, thriving business that you’ve

(Speaker 27)
built?

(Speaker 11)
Um, well, I think it’s a little bit of a God thing. I never wanted to be a business owner. I always wanted to be a doctor, little girl. Discovered PA school as an option that seemed to fit me better. And then I met another PA who is my business partner now. And we just decided to get trained in Botox together, do it on the side, and we treated people right, have great customer satisfaction, and so it just exploded into this huge business

(Speaker 11)
with three locations. So we couldn’t be happier now, but neither one of us had the entrepreneurial dream

(Speaker 3)
when we were 20.

(Speaker 1)
What is a PA? For people that don’t know that language, that nomenclature, what does PA stand for?

(Speaker 11)
PA is a physician assistant. So I describe it to my kids as kind of in between a nurse and a doctor. We can prescribe, we have much more privileges than an RN, but not quite as many as a full-fledged MD. We can’t do surgery by ourselves,

(Speaker 11)
but we can do all the aesthetics and weight loss and wellness and take care of people. So that’s who we are.

(Speaker 1)
Now, for a lot of our listeners, we’ve got about a million people a week that will download the show. Obviously, there’s some listeners that will listen to two shows and some will listen to one. But there’s about a million people

(Speaker 1)
a week that will download this broadcast on the various channels. And a lot of them live right here in Tulsa, Oklahoma. Some of them don’t. For anybody who’s in the Tulsa area, tell us about the services that you provide, maybe kind of a, for anybody who’s going, they’re not at all familiar with your industry, or maybe who’s your ideal and likely customer or buyer?

(Speaker 1)
Who’s a good fit for you guys at RevitalizeMedicalSpa.com?

(Speaker 3)
Well, we treat men and women, but mostly women. You know, as you start to notice differences in aging, whether that’s physically on your face or in your body or how you feel. So pretty much, you know, 35 and up is kind of our prime market. But we do have some 20 year olds, we have some 80 year olds, but mostly that kind of

(Speaker 3)
mid age mom that’s not feeling like she used to and just wants to freshen up, like I said, on the outward

(Speaker 1)
appearance or from the internal aspect. Now I can say this, you and I have worked together long enough now, I think it’s been about five years, and I know people that have gone to your facility that speak very highly of your facility. How did you originally come in contact with us and my team? Do you remember how that happened or how did you initially come in contact with us and my team? Do you remember how that happened? Or how did you initially come in contact with us?

(Speaker 3)
I know it was Krista, my business partner. She’s the other 50% of Revitalize. She had a connection, word of mouth. I think it was somebody that was elephant in the room,

(Speaker 11)
connection maybe, I don’t know.

(Speaker 1)
It was a pop girl. A haircut business, okay. Yeah, and I just want to encourage somebody out there, somebody watching today’s show, and they feel like you. They feel like, wow, I’m a mom. I never wanted to be an entrepreneur. I’m a dad. I somehow have found myself being an entrepreneur.

(Speaker 1)
And you guys, over the past five years, you guys have had tremendous growth, and now you’re opening up your third location. So I’ve got a few questions here for you. One is, how much growth have you had from the since, you know, for since you and I first met to now as maybe as a percentage or

(Speaker 1)
something?

(Speaker 3)
Oh, gosh, I’m guessing but at least 400% since we started and

(Speaker 11)
that was through COVID.

(Speaker 1)
So you’re saying just to be clear, you’re saying you’re like for you’ve grown four times larger than you were since you and I’ve met.

(Speaker 4)
That’s a real-

(Speaker 3)
Yes.

(Speaker 11)
Our sales are four times higher than they were since we started.

(Speaker 1)
I just want people to reflect on that for a second. I talk to people every day, Lindsay, who come into my place, just like you do. People that come in, they’re maybe not feeling healthy, and they come to you for treatments. People come into my life and they go, my husband and I were contractors, we’re dentists, we’re doctors, we’re lawyers. I just got off the phone with a lawyer.

(Speaker 1)
He’s a great lawyer, he went to college, he’s checking all the boxes, he has the degree, no customers. What do you say, the guy, literally, I just talked to a guy just a moment ago, and he’s in a different state, and he’s going, I have the degrees, I’ve got the accolades, I’ve got the resumes, I don’t have any customers.

(Speaker 1)
And you can tell he’s right on the verge of a breakdown in need of a breakthrough. What do you say to somebody who can kind of maybe feel like they’re overwhelmed with this whole entrepreneurship thing?

(Speaker 11)
I say it’s doable. I have a husband that has a high demand career. He works 80 hours a week in the fall. We have seven children together. They’re all active in sports. So I know what a full plate looks like and it’s not impossible to be successful

(Speaker 11)
as an entrepreneur. You’ve got to follow the recipe. You may feel like Clay’s given some advice that feels redundant, but it does work. And it doesn’t require you to completely leave your other obligations alone.

(Speaker 11)
I’m at my kids’ sports. I’m there for them on the weekends. I get them carpooled everywhere, and I still own a multimillion dollar business.

(Speaker 1)
Now I’m going to get into the details. I want everybody to listen to what I’m saying. But as I’m getting into the details, please understand, folks, everything I’m saying does not matter if you don’t wow your customers, OK? So everything that I’m saying to you right now

(Speaker 1)
is predicated on the premise that you will wow your customers. Every advice I’m giving you henceforth only works if you wow your customers. So step number one, step number one, you’ve got to be intentional about gathering testimonials from real customers that really like you.

(Speaker 1)
And I’m going to give you a backhanded compliment. You’re like the best kept secret in Tulsa. You guys do such a great job, and customers love you, but it’s not in your nature to brag on yourself. And so the process of gathering actual testimonials from actual customers, that’s been

(Speaker 1)
something you’ve learned to do. Could you talk about that for a second? Because before I met you, you were already wowing your customers. It just, we needed to gather, you know, case studies and testimonials from real people.

(Speaker 1)
Could you talk about that?

(Speaker 11)
Sure. Yes. Chris and I are medical people. We are not salespeople. And we hate asking people for things, but it works. And they’re happy to do it if they love you. And if you treat people right, they love you.

(Speaker 11)
And sure enough, the majority of our referrals are from Google reviews or video testimonials. And they really don’t mind helping you out when they love you. People love to talk about what they love.

(Speaker 1)
Now tracking, again, none of this matters if you don’t wow your customers, which is what you do. You have to track. You know, we measure what we treasure. So your husband is in a profession where they track the amount of points that are scored. Anybody out there who watches sports,

(Speaker 1)
if you’re watching a game that matters, they’re keeping score. But for some reason in business, people don’t track. They don’t measure by default. Can you talk about the importance of measuring what you treasure and you and your business partner diligently tracking the numbers every week?

(Speaker 11)
I think what’s helped us with tracking the most is encouraging each other when you feel like you’re going through the motions and you’re working your tail off and not realizing how much you’re growing. The tracking is

(Speaker 11)
vital. Also seeing where leads are coming from and knowing all this Google review stuff is actually working is vital. I think knowing where our money’s going is important and just kind of blindly doing it without knowing any of this is not helpful in your in your growth.

(Speaker 1)
And working with you one thing just to be very transparent with our listeners, you know, I charge you a flat monthly fee. You know what the fee is going to be every month. It’s a flat monthly fee. That’s how I work. But there’s a lot of vendors, and I’m sure you’ve dealt with them in the past over these last few years, that if you’re not careful, they’re going to send you an invoice for something you didn’t ask for. They’re going to send you some just today. Today I got a massive invoice, over $5,000 from a vendor that I never agreed to. And it’s usually in those professional services.

(Speaker 1)
It’s normally in the legal and the accounting and the real estate. And they hit you with these fees. And if you’re not careful, if you don’t fight for your profitability, nobody will. Could you talk about that a little bit? Because again, we’re flat rate. That’s what we charge you.

(Speaker 1)
It’s a flat rate. But I’m sure you’ve started to see vendors try to solicit invoices and charge you for things. Could you talk about that, about watching your numbers?

(Speaker 3)
Absolutely. I think greed is so dangerous. And other people that claim to be helping you or contracting with you see your sales or see some very intimate information like your bookkeeping and all of a sudden they think they deserve more or a percent of your gross sales or

(Speaker 3)
whatnot. And so I think finding the right fit is super important. I think knowing the fees up front and and making sure you’re signing or not signing contracts is vital, especially as you grow, because people

(Speaker 11)
want a piece of your money.

(Speaker 1)
Well, in the final five minutes I’ve got you here today, I want to ask you this here. For anybody out there that hasn’t been to one of my conferences before or hasn’t worked with us before, I always hear horror stories, as recently as just a moment ago

(Speaker 1)
from this attorney. And he’s like, I went to this guy’s conference. Next thing you know, it’s like 7,000 a month once you add up all the fees, and it’s just this crazy contract I found myself in. And he was struggling to even grasp the idea that we do month to month and it’s flat rate.

(Speaker 1)
And he’s like, well, how long do you work with your clients? And I’m going, well, the average client’s usually with us until they sell the brand. I mean, six years or seven years or I don’t know, it’s been Oxifresh has been 18 years. Could you talk about the impact that’s made on your business knowing that, you know, that we’re a flat rate and you don’t have to think about all the stuff we do in the background for you?

(Speaker 11)
Yes, it’s super important. And I think when we do analyze our tracking and our costs and where we can cut costs. Our business coach is never on the table as far as that goes, because we know it’s a flat rate. You’re not going to hike up prices on us and all the recipe you’ve given us for success is working. So and just the accountability, like, we would probably slack a little bit on those video testimonials if you weren’t at us weekly about it. But I think it’s important and it’s invaluable, the price you pay.

(Speaker 1)
Now I have two final questions for you. You have a great team. For anybody out there, if you haven’t been to the website, I encourage everybody out there, this is a pro tip for everybody out there. If you’re watching today’s show

(Speaker 1)
and you go to revitalizemedicalspa.com, just that traffic helps increase the rank of the search engine. So I encourage everybody, no matter where you’re watching from, go to revitalizemedicalspa.com. But when we go to your website, you have a great team. And that’s why I try not to tell you, my wife is a cheerleading mother.

(Speaker 1)
We have kids in cheerleading. And I try not to tell anybody at all that I work with you. I just I watch it happen and I hear people all the time brag about, oh my gosh, that’s the place to go. If you, they’re awesome, they’re great. But you have great people, you have great people. Could you talk about why you’re so intentional

(Speaker 1)
about who you hire there at your business?

(Speaker 11)
Yes, I think we had to learn the hard way. We hired some bad apples to finally find the good apples. Our team is amazing. You’ve got to find like-minded people. I think our patients too make the business. I think we’ve learned to be picky with who our market is.

(Speaker 11)
You know, and some people want a look that we don’t want to give. And so we tell them and we’re not scared to turn away clients and say, we’re probably not your best fit. So that helps a lot.

(Speaker 11)
Finding your ideal and likely market and being specific with that and picky. And same with your employees. That’s so important. Don’t settle.

(Speaker 3)
Don’t ever settle because it’ll bite you in the butt.

(Speaker 1)
Now, my final question I have here for I’m pulling it up right now, and I’m going to show you some data. You’re a smart woman, you’re an analytical person, you look at things, so I’m not assuming you just to blindly believe these numbers. But this is the U.S. debt clock. This is the website that tracks the national debt and you might see people post about this. We’re going to try to focus on these numbers, but I want to zoom in on one number in particular. In 41 million people, Americans, we only have 8.9 million self-employed people.

(Speaker 1)
Now, just to give you some background on this, folks, just some perspective, if 10 percent of our population was self-employed, we would have 34 million self-employed people. But we don’t. And so if 3 percent of our population was self-employed, we would have 9 million self-employed people-ish. But we don’t. Folks, we are talking about we only have 2%-ish of the American population that is self-employed.

(Speaker 1)
And then according to Inc. Magazine, this is going to blow someone’s mind here, according to Inc. Magazine, and the U.S. Chamber has their own studies too, but 96% of businesses fail. Think about that. I mean, by default, most people have no idea where they’re going. And so, and by default, they fail.

(Speaker 1)
So as you are triumphantly opening up your third location, can you talk about just the peace of mind you have knowing that you’re following a proven plan? Because everybody else by default seems to be guessing and failing, and you guys are following this plan. You’re doing it week after week. Now you’re opening up the third location.

(Speaker 1)
Can you talk about just maybe the peace of mind you feel following a proven plan?

(Speaker 11)
It’s worked. It’s worked through three locations and we’re about to move into this brand new building for our third location. And because it’s worked historically in the past, we just trust it’s gonna keep working.

(Speaker 11)
We always, at the end of the year, when we’re looking at our total sales, it always blows us out of the water. It’s way over what we predicted or shot for. And it’s because we follow the process. We do the work and it works.

(Speaker 1)
Now I’m not going to mention your husband, what he does, but I’m just going to say this. You guys are great people. I think your husband is first class. I think you’re great. You and one of my clients in Oklahoma City are the only people that I know who have seven kids. I have five kids.

(Speaker 1)
I’ve read stories about people that have more than six kids, but you guys have seven kids. You’re doing it. If Lindsey can find time to do it, you can do it too. Lindsey, final 30 seconds, I’ll give you the final word. What do you want to say to everybody out there who’s watching today’s show, maybe feeling a little overwhelmed, struggling to find the time to do it. You’re doing it.

(Speaker 1)
What would you say to anybody out there watching?

(Speaker 11)
Well, thank you, first of all. I think I’m my husband’s biggest fan too, and he’s awesome. My biggest advice is don’t give up. You can do it one day at a time, one step at a time. Again, I work 28 hours a week now and I have seven kids and this multi-million dollar business that we just keep opening more locations and it’s doable. We do the hard work. We don’t slack off in any department, but it’s worth it and I wouldn’t trade being my own boss for anything in the world.

(Speaker 26)
Well, it’s an absolute honor to serve you and I appreciate’t trade being my own boss for anything in the world.

(Speaker 1)
Well, it’s an absolute honor to serve you and I appreciate you carving out time. And just so people know, you’re having massive success. I called Lindsay, I said, is there any way you can hop on the show to encourage some of our listeners? She did not call me.

(Speaker 1)
She’s a very humble person behind the scenes. And I just was, I can say just from this last January to last January, if you just took

(Speaker 9)
that month with our online shipping orders, we grew 240%. I would say two things, and you did not pay me at all to say this, but I would definitely go to one of your conferences because what I tell people, it’s not a motivational conference, it’s an action-packed conference, and you’re gonna learn the steps to grow your business

(Speaker 9)
and scale it if you want.

(Speaker 16)
If your mom has a sweet tooth, you might wanna listen up. We recently talked to an Albany-based cheesecake company led by a mom with an inspirational story and some delicious decadent cakes. Check it out. I’m joined now by the owners of Beloved Cheesecakes,

(Speaker 16)
Jen Jacobson-Brusa and Gabe Jacobson. Thank you both for coming on.

(Speaker 12)
Welcome.

(Speaker 25)
Thank you for having us.

(Speaker 24)
Thank you so much.

(Speaker 1)
Folks, on today’s show, we have the pleasure, the honor, to be joined with a real longtime client of mine, a wonderful lady. She’s built a wonderful business called BelovedCheesecakes.com. Jen, welcome to the Thrive Time Show. How are you?

(Speaker 9)
I’m doing good. Thanks for having me, Clay.

(Speaker 1)
Hey, I was good. The reason why I wanted to interview on today’s show at the last conference we did, you came up for a while. We had you do kind of a question and answer session. And we had one particular conference attendee that was telling me they were very inspired by the fact that you are just on your grind. You’re implementing these action items.

(Speaker 1)
And they were saying that they felt, through hearing you talk about how you were embracing the grind and diligently implementing the action steps that we’ve been coaching you through, it inspired them that they too could do it. So I wanted to ask you first, how did you originally

(Speaker 1)
hear about us or the coaching program that we offer here at the Thrive Time Show?

(Speaker 3)
My first time hearing about you was at the Reawaken America

(Speaker 9)
Tour in Oregon of 2022.

(Speaker 1)
OK, and we’ve worked with you since that time. And it’s been really spectacular to watch you grow your business. For the listeners out there that aren’t familiar, I’m going to pull up your website. It’s belovedcheesecakes.com, belovedcheesecakes.com. Tell us about the business, how many locations you have,

(Speaker 1)
and just kind of give us a little bit of familiarity into your business there. Yeah, so I started Beloved Cheesecakes

(Speaker 9)
5 and 1 1 2 years ago as a brick and mortar in a small town, Silverton, Oregon. And that was eight months before the lockdown. And anyways, ended up having you come on board. And we’ve been growing. We now have two brick and mortar locations.

(Speaker 9)
I have an online presence, and now I’m in a prestigious, like, bougie grocery store and 20 different restaurants and growing.

(Speaker 1)
So let’s talk about it real quick here. Jack Welch, the CEO of GE, and I’m not trying to paint you into a corner, and I don’t expect you to be a Jack Welch expert, but he did grow GE by 4,000%. He’s also the best-selling author of a book called Winning. He wrote the following quote. He said,

(Speaker 1)
you’ve got to eat while you dream. You’ve got to deliver on short-range commitments while you develop a long-term strategy, envision and implement it. The success of doing both, walking and chewing gum, if you will.

(Speaker 1)
Get it done in the short range while delivering a long range plan and executing on that. Man, I wish more entrepreneurs could hear that quote and understand it. As it relates to your business and as it relates to you being a coaching client of ours, talk to us

(Speaker 1)
about the balance between having the big vision of where you’re going and then also needing to answer the door when a new consumer, new customer comes in, shipping the cheesecakes out, hiring staff. Talk to us about the balance of thinking about your long-term vision and also your short-term daily demands.

(Speaker 9)
Yes. Well, what I’ve learned from you and the business conference is how important it is to have a schedule. And if you don’t have a schedule, your schedule’s gonna run you having your to-do list. And that’s what it is.

(Speaker 9)
I, in the past, have been easily distracted with the busy things, you know, and I have to stay focused. I’ve learned that from you as well. There’s so much I’ve learned from you. But, you know, I mean, just today,

(Speaker 9)
I’m having to work the front, I’m dealing with customers, but I’m also having to make sure that we have everything taken care of for next week and have our, you know, inventory and supplies and all that ready for next week. So it’s just staying on task, not getting sidetracked, and being able to say, I mean, I just had customers come in

(Speaker 9)
and they know me, and they’re like, oh, hi, I haven’t seen you in forever. And I’m like, I’m so sorry, I have a call I have to take. So it’s just staying on task.

(Speaker 1)
Now I’m gonna pull up the, kind of the, I’m gonna go 90 miles an hour because that’s what it’s like being an entrepreneur. So I’m gonna go 90 miles an hour because that’s what it’s like to be an entrepreneur. I’m going to walk people through this path that we’re guiding you down the path that you’re going down in the path that’s producing success for you. First off, you have to know your goals. Jen, 90 miles an hour. you have to know your goals as an entrepreneur every single day? Well, if you don’t have your goals, then what are you shooting for? It’s like,

(Speaker 9)
you’re not, you’re not making I’m not, I’ve never been a basketball player, but you’re not making the shot. You’re just like throwing the ball and just hope it goes wherever. So you’ve got to know where you’re shooting and have your goals for that.

(Speaker 1)
Now I’m not fishing around for you to tell me the answer on this, but I want the listeners to know, you know your break-even point. You have to know how many customers you need just to break even. Maybe it’s not the most fun to think about that, but every entrepreneur needs to know the numbers. Box number three, you have to know how many hours you’re willing to work. And you’re somebody who will outwork almost anybody. You are a very hard worker, a diligent worker, you’re also a business owner, you’re also a mom. Let’s talk about that because the Bible

(Speaker 1)
in Genesis and Exodus, it talks about working six days a week and resting on the seventh. I think most Americans today don’t work more than 40 hours a week. Let’s talk about the grind.

(Speaker 9)
It’s real, you know, we now are in this bougie market called Zupan’s Market here in the Portland area. And we have to deliver to them, so we have to be up at 4.30 in the morning on Wednesdays and be delivering. And then Wednesday we had an event that started at five,

(Speaker 9)
it went until 10 at night, so we didn’t get home until 11.30. And that’s just what you have to do. You have to keep digging the ditch. I know it won’t be like this forever, but right now, you just have to keep doing it.

(Speaker 1)
Now, the next area, the next box, and I want to brag on you for this, a lot of clients come to me and they say, hey, I don’t really have a unique value proposition. You guys had already, box number four, had already established, step number four,

(Speaker 1)
a unique value proposition. Beloved Cheesecakes, you had already developed the flavors, the product, a great dessert item. I didn’t need to help you with any of that. You’d already had that in place. I think the one thing we had to work together on though was to gather objective reviews from happy customers. Now when people go to BelovedCheesecakes.com, we’ve got a large variety of happy client testimonials, objective reviews on Google, video reviews. And you can’t fake that stuff.

(Speaker 1)
Can you talk about the importance of A, having a unique value proposition, and then B, gathering reviews from real people so that other people know about your unique value proposition?

(Speaker 3)
Well, definitely. We have an amazing product that we’re consistent. It’s high quality. We have our no-brainer, which is free cheesecake samples. And I try to tell a lot of my business friends, you know, offer something for free,

(Speaker 3)
or like how you do $1 for your first month of coaching.

(Speaker 9)
And then what was the second part of the question?

(Speaker 1)
No, I’m sorry to do a two-part question, but I mean one is you already had a great product, but I think one thing you and I have worked on together is making sure that the world knows it’s great by gathering objective reviews. And before I met you, I think you had, people loved the product,

(Speaker 1)
but there wasn’t a lot of online evidence that people did.

(Speaker 3)
No, there wasn’t. And I’m gonna be honest, the first month of coaching with you, I thought this is so dumb, why am I focusing on Google reviews? But I’m so glad that I focused on it. We’ve got amazing reviews and it does make a difference. It keeps us up in the algorithm, it keeps us up on, people find us all the time through Google

(Speaker 3)
searching for best dessert or cheesecake, and then it is. You want real experience. You want people to actually share and not be fake.

(Speaker 9)
So I look at reviews.

(Speaker 1)
Now, since you and I have met, have you noticed an increase in the amount of online traffic or online orders or online purchases? Because again, you already had a great product before you and I met.

(Speaker 9)
And have you seen an increased amount of online traffic? Oh 100% increase in online traffic, increase in walk-ins, I mean that’s everything that I’ve implemented. Having you as a coach, if I didn’t, if I wasn’t doing the action steps that you share with us, then I wouldn’t be where I’m at today. And I mean I think of myself without you in my life and there’s no way. I would not have known about the Dream 100.

(Speaker 9)
I wouldn’t have known about the Google reviews, the images, the SEO, the more images, more reviews. I wouldn’t.

(Speaker 1)
But you’re into what’s so fun and why I called you today, I said we have to get you on the show, is here we had an entrepreneur you’ve never met before, and I won’t mention his name, but he was coming to our conference,

(Speaker 1)
almost depressed about where he was at with his life and his business, and he came to the conference because his family is so successful. So his family said, look, look here, buddy, you should come to this conference. And so he is a member of the same family,

(Speaker 1)
different business, and he’s like, wow, my family’s having success. I must, there must be something wrong with me. I don’t know why I’m not having success. And when you came up and had the courage to just share about, wow, this is a grind,

(Speaker 1)
it inspired him to take action, and it’s been unbelievable the success it’s had on him. Box number five, branding. You guys have great branding. Everybody out there, if you want to see great branding, go to BelovedCheesecakes.com, order a cheesecake and you’re gonna see great branding. I’m talking about the packaging, the way the product shows up, the way the product tastes, the follow-up process, the way you call consumers if they have questions. Branding is a big thing. Branding is what consumers think about when

(Speaker 1)
they think about your business. Can you talk about the importance of being intentional about your branding?

(Speaker 3)
We are very intentional with our branding. So we are all about having a high quality, consistent product and giving excellent customer service. So we do a handwritten note with every cheesecake that is shipped. We call our orders. I mean that’s kind of a dinosaur age of people calling on the phone nowadays. But we call and thank them for their order,

(Speaker 3)
verify it, confirm it. And that’s what we want to be branded for is having exceptional customer service and exceptional product. And just even coming in, like going to your conference, I can try to tell everyone to go to the conference, but you have to go and experience it. And it’s the same thing with Beloved Cheesecakes. I can tell you all about it.

(Speaker 3)
You can experience the taste of it, but it’s different when you actually come in our building. And that’s another exceptional brand that we have. We have signs all over the walls,

(Speaker 9)
and that’s our branding inspiration.

(Speaker 1)
Now, the final five minutes, we have you here again. We’re going to go 90 miles an hour, because that’s the way entrepreneurs go. You broke away from your very busy day to do this interview, and I appreciate you doing that. A three-legged marketing stool, you

(Speaker 1)
have to have a consistent, turnkey, repeatable way to get customers. Now in your business, we do the Dream 100, where we reach out to our ideal and likely buyers, and we let people know about the product, aka the gourmet grocery store, podcasters, influencers, that kind of thing. The second leg is we gather objective reviews

(Speaker 1)
from happy consumers, and we also write search engine content to come up top. So leg number one is Dream 100 marketing. Leg number two is online marketing. And leg number three is signs and wonders. You have compelling locations.

(Speaker 1)
You put up signage that makes sense. You’re always offering the consumer a no-brainer offer for first-time customers. Can you talk about the mental stress that has gone away by knowing that you have a three-legged marketing stool of things that work?

(Speaker 1)
Because so many of my coaching clients tell me, they say, Clay, before we started working with you, we were trying everything, and we didn’t know what would work, and now we’ve got three things that do work. Could you talk about that,

(Speaker 1)
the importance of having a three-legged marketing stool in place?

(Speaker 3)
Yeah, well, I think it does because when you’re hit as a small business owner you have the people that have magazines and they want you to be in their ad or your radio stations and you know before I knew you I was investing and bleeding with these radio ads and magazines and you know it’s very simple. We have our Google reviews, we have signage, we have the SEO, we have all of these things. And we track how we ask every single person how

(Speaker 3)
they hear about us. And so we have a spreadsheet and we’re able to keep track of how people are hearing about us. And so we can see where our marketing dollars are a value and we have returning customers and so many people come in because they see the signs, and then the Google reviews.

(Speaker 3)
So it is important, and it’s simple. We make it so much harder by doing all the other fluff,

(Speaker 9)
I guess. And yeah.

(Speaker 1)
Now, I’m not going to, I don’t want to page you to a corner. I’m not looking for a hard number. I’m just trying to build somebody’s encouragement. They can do it. If you had to think back two years ago, two and a half years ago, in terms of the amount of

(Speaker 1)
online business you’re generating now, people that find you from the Internet, whether it be locally or online, from out of state, how much kind of an increase do you think you’ve seen in online or traffic that’s generated from search engine optimization, that kind of thing, than maybe two years ago?

(Speaker 9)
Well, I can say just from this last January to last January, if you just took that month with our online shipping orders,

(Speaker 3)
we grew 240%.

(Speaker 1)
It’s so great. If you’re out there, folks, I get emotional coughing it up here, allergies. If you focus, if you look up Jen and her business, you are a very approachable, very normal person, but you’re in the grind.

(Speaker 1)
And so my final two questions I have for you, question one, what do you say to any entrepreneur out there that’s stuck? They feel like, oh my gosh, I have so much

(Speaker 3)
What do you say to somebody out there that feels kind of stuck? Well, I would say two things, and you did not pay me at all to say this, but I would definitely go to one of your conferences because what I tell people, it’s not a motivational conference, it’s an action-packed conference and and you’re gonna learn the steps to grow your business and scale it if you want. And then also, you know, we do here at Beloved Cheesecakes, we have our to-do list,

(Speaker 3)
but we’ve taken six of the to-do list items, seven of them, make them our priority for the day, and at least to check off those seven items, seven of them, make them our priority for the day, and at least to check off those seven items, six, seven items a day. So that way you are doing a little bit every day and you’re seeing a dent in your to-do

(Speaker 9)
list as it keeps growing.

(Speaker 1)
Now final question I have here, and I know you have to get back to your shop because it’s a very busy day there at BelovedCheesecakes.com. A lot of our listeners, they look for a great gift idea. They want to get their spouse something for maybe an anniversary. Somebody’s dating somebody.

(Speaker 1)
They’re looking for a gift. Maybe they’re going to take a gift to a family member. Maybe it’s a birthday, Valentine’s, 4th of July, Christmas, Thanksgiving, whatever the holiday is. And I encourage everybody out there to check out your products, but what should everybody check out if they have yet to experience belovedcheesecakes.com?

(Speaker 9)
I would say check out our mini cheesecakes. You know, you can get those. They’re four-inch cheesecakes, and you can pick up to four kinds. That’s our ultimate sampler. You could do that.

(Speaker 9)
But yeah, we have Easter coming up. We have Mother’s Day, we have graduations, all of those things coming up. And it does make such a unique gift

(Speaker 3)
to give to someone that has everything.

(Speaker 1)
Jen, thank you so much for your courage, A, to come up at the conference and share your story. I’d encourage so many people. And B, thank you for carving out time amidst your very busy day to be on the Thrive Time Show today.

(Speaker 1)
I encourage everyone to go to BelovedCheesecakes.com. That’s plural, BelovedCheesecakes with an S. BelovedCheesecakes.com. Jen, thank you so much. Have a great day.

(Speaker 9)
Thank you, Clay.

(Speaker 1)
You have a great day too. My honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects.

(Speaker 23)
You know what I mean?

(Speaker 8)
People rave about what they learned from you. So congratulations.

(Speaker 1)
Sean, guess what’s happening on June 5th and 6th right here in Tulsa, Russia. We are probably gonna have an amazing business conference here at Tulsa, Russia. Yes, we’re joined by Tim Tebow. Tim Tebow is gonna be joining us right here at the Thrive Time Show World Headquarters June 5th and 6th. He’s a very successful football player, obviously a Heisman

(Speaker 1)
Award winner, but he’s also a very successful entrepreneur. Now when you work with real clients, Sean, real clients you really work with to help them grow their companies, do you ever hear a business owner tell you that they didn’t have time to get something done? Every day. How often is not having enough time a problem for business owners? All the time. It’s almost, it’s like maybe 90% of the issues as people are trying to grow their company.

(Speaker 1)
Well, Tim Tebow is going to come join us here at the in-person Thrive Time Show two-day interactive business workshop, and he’s gonna teach us time management and his approach to personal self-discipline and getting things done. Also at the workshop, I’ll put up on the website so people can see it here.

(Speaker 1)
Also at the two-day interactive workshop, Sean, we are going to be, oh, there it is. We’re gonna be teaching accounting, systems creation, marketing, human resources, how to hire, inspire, train and retain great people. Accounting, social media advertising, search engine optimization.

(Speaker 1)
Sean, what’s the area where most clients ask you for help the most? Is it generating leads? Is it hiring people? What’s the biggest issue that most business owners have by default before they come to one of our workshops?

(Speaker 15)
Well, I think it’s management because time is the most valuable resource for these business owners. And being able to manage their time is the first thing. Once they get that under control, then generally the numbers, being able to track their business and be able to make the best decisions based on numbers

(Speaker 15)
rather than emotions is a big area. And we teach all of this stuff at the business conference, particularly you, Clay. You love to hammer on time management. It’s my favorite part of the conference.

(Speaker 1)
Now I’m gonna pull this up real quick here because we’re gonna go through, if you’re not excited I want to get you excited about what we’re gonna cover at the workshop here. The two-day interactive workshop, this is my 20th year hosting workshops so I’m telling you folks we’re in rare form here. So one is the idea of establishing your revenue goals.

(Speaker 1)
I think most entrepreneurs don’t know their revenue goals. Would you agree or am I off my rocker?

(Speaker 5)
No, that’s totally a very important point we do with every one of our new clients that come on board is we have to establish the revenue goals. And generally speaking, we have a vague vague idea but not an exact idea that can

(Speaker 1)
be engineered down into like the daily goals for sales and so that’s a really big one. Now next is the break even numbers. What kind of sales do you have to do to even break even? Yeah. Third is how many hours per week do you want to work? What is your ideal schedule as an entrepreneur? Box number four, how do you stand out in the clutter of commerce? What makes your company unique from all the different businesses?

(Speaker 1)
In a world of brown cows, herds of brown cows, proverbial brown cows, the analogy of brown cows, how can you be the purple cow that stands out? How can you be the squeaky wheel that gets the oil? Box number five, branding. How do you improve the perception that people have of you, your business, your brand? Box number six, marketing, your three-legged marketing stool.

(Speaker 1)
What is a turnkey way for you and your company to generate leads so you can succeed? Because if you don’t have any leads, your business will bleed. If you can’t sell, your business will go to hell. You’ve got to generate leads. Sean, how often do business owners by default

(Speaker 5)
tell you they have a hard time generating leads? It’s almost all of the time. It’s really a huge struggle. And many times, they may be creating leads, but just through word of mouth. So they get to a point where we’ve implemented systems, and then they need to create more leads.

(Speaker 5)
But they’ve never had to do it. So there’s a lot of different scenarios

(Speaker 1)
where business owners are like, how do you create leads? Something we hammer on at the conference a lot. Box number seven, box number seven, create a sales conversion system. Again, box number seven, create a sales conversion system. Sales scripts, recorded calls, one sheets, pre-written emails, lead trackers,

(Speaker 1)
all of the sales tools, the sales print pieces, the one sheets, the big screens that you see inside the business, whether you’re a doctor, you’re a dentist, you’re a lawyer, you got to have sales systems in place. We help you with that. Box number eight, what does it cost you to get another customer? Step number eight, what does it cost you to actually acquire a customer? Step number nine, it’s hard to build organization if you’re not organized. We’re gonna teach you how to create repeatable systems, processes, file organization.

(Speaker 1)
Box number 10, we’re gonna teach you how to manage people, real people on the planet Earth. This just in, we’re gonna teach you how to manage real people on the planet Earth. Box number 11, how to create a sustainable schedule that works for you and your family.

(Speaker 1)
Step number 12, how to create human resources systems for recruiting, hiring, training, and retaining great people. Services, Systems for Recruiting, Hiring, Training and Retaining Great People. Box number 13, Accounting. This just in, we have to cover accounting. It’s not how much you make, it’s how much you keep. We’re going to cover all the accounting things you need to know.

(Speaker 1)
And step 14, finally, what is the point of even achieving success? We’re going to go over what is the point of even achieving success? How to design a life where you carve out enough time for your faith, your family, your finance, your fitness, your friendship, your fun, and where you’re gonna spend your focused time. We’re gonna go through that, all this and more. Now the workshop, Sean, it’s June 5th and 6th.

(Speaker 1)
It’s a two-day interactive workshop. And tickets, we always do it. It’s $250 or whatever price that someone can afford. Sean, why do we let people name their price? Why do we have scholarship tickets available if somebody can’t afford the $250 general admission ticket?

(Speaker 5)
Well, we don’t want anybody to miss out on it. You could be at a startup phase, or you could be way along in your business. But we want to make it accessible for everybody. I think it actually goes back, too, to a story of your dad. And it goes all the way back to how you’ve always

(Speaker 5)
done this as a business coach, trying to make sure that, you know, your average people out there have access to the things that work.

(Speaker 1)
Now, 7 a.m. to 5, Sean, why do we go from 7 to 5 both days? I mean, it’s 10 hours a day, 20 hours of training over two days. Why do we do 10 hours a day, Sean, of back-to-back workshops? teaching session, we do a 15 minute question and answer session, and then we take a break. 30 minutes of teaching, 15 minutes of question and answer, then we take a break.

(Speaker 1)
Why do we do that format, Sean? That format is so that we can keep people engaged and not just sitting there listening, but also getting involved. We really encourage people to ask questions, and that’s really where the juiciness of the conference comes out, is you can put your personal situation and your questions on the board and Clay will tee off and give you direct advice. Even without being in our coaching program, you can get direct coaching from Clay.

(Speaker 1)
It’s really a very engaging format.

(Speaker 15)
I enjoyed a lot.

(Speaker 1)
Sean, final 60 seconds pop quiz here. What date is the conference? June 5th and 6th, 2025, this year. Question number two, who’s our keynote speaker coming to the conference there, Sean?

(Speaker 5)
Tim Tebow is our keynote speaker.

(Speaker 1)
Sean, question number three, how much does it cost to come to our in-person two-day interactive business workshop right here in Tulsa, Oklahoma? I think it’s, did you say it’s $250 or whatever you can afford? That’s right, $250 or whatever you can afford. Sean, how do you spell Eric Trump backwards? P-M-U-R-T-C-I-R-E.

(Speaker 15)
Ooh, that took a long time.

(Speaker 1)
I’ll have to listen to this. All right, again, that’s Sean Lohman. I’m Clay Clark, inviting you to come join us at the in-person Thrive Time Show, two-day interactive workshop, June 5th and 6th right here in Tulsa Russell in Tulsa Oklahoma Sean I really am I’m excited to have this event I’m excited to see you at the event June yes in six right here in Tulsa Oklahoma Tim

(Speaker 1)
Tebow baby it’s Tebow time oh yeah also Russell

(Speaker 22)
Clay Clark is here somewhere. Where’s my buddy Clay? Clay is the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy.

(Speaker 21)
I ran from his goats, his chickens, his dogs.

(Speaker 5)
So this guy is like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

(Speaker 17)
Hey guys, Luke Erickson here with the Thrive Time Show. As you can see behind me, we’ve got all kinds of energy going on.

(Speaker 14)
People are starting to show up for the conference and it is hot in this place. We got grill going over here, we’ve got people playing the drums, we’ve got a fire breather, and man people are so excited as they come in. Conference is kicked off, this house is packed. We’ve got Eric Andrus with shop rooms up there, we’ve got Steve Curry, Tim with Total Winding Concepts up there. Talking about what is possible when you just implement, when you implement, when you do the improvements. It’s so exciting. People are going crazy. Guys, Luke Erickson with the Thrive Time Show here with you.

(Speaker 14)
It is day two and the energy is high. People are so excited to be showing up. The team is ready. Come on, let’s see what it’s like to go on in for day two.

(Speaker 17)
Follow me. Come on. Come on. Come on.

(Speaker 14)
I’ll tell you what, people are so excited to be here for day two. It is gonna be incredible. Cannot wait to see what today has in store.

(Speaker 17)
Yeah. has in store.

(Speaker 14)
Right now, here at the conference, we’ve broken into groups going over search engine optimization. I know for most of us, myself included, if you hear that term, the what is that, what does that mean, that’s too techy for me. Well, our experts are breaking it down for people so that you can clearly understand how to come up top in Google. It’s doable. It’s possible.

(Speaker 14)
Now we’re in the middle of a break and what we like to do is we like to give you as much tangible and relevant information from about the start of the hour for 45 minutes. Then we take approximately a 15 minute break to allow people to connect with other entrepreneurs around them. Bathroom break. And also use this time to just really digest all of the good information that you’re receiving

(Speaker 20)
the whole time.

(Speaker 14)
Right behind me we’ve got Bob with his grill gun melting an ice sculpture. It is awesome. The ice sculpture represents our life, right? It’s here for a time, but we all need to have the sense of urgency to implement the things that we’re learning So that we can make the most of the time that we have

(Speaker 6)
I heard about it on the podcast. Started listening to the podcast, became a fan, and then figured out about the workshop I own an insurance and financial services agency and I was hoping to learn from the workshop systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently.

(Speaker 6)
The atmosphere’s second to none. It’s a high energy, really cool atmosphere to be around. Contagious, I would say. Just something every entrepreneur I think would appreciate and love. I’d say humorous, high energy, and full of substance, which I think is the key. A lot of business coaches or seminars maybe are high on motivation and making you feel good, but don’t have a lot of substance

(Speaker 6)
that you can take back and implement the following Monday, where his does. Man, there’s a lot of valuable things. I’m gonna say, I came to, this is my second workshop. The first workshop I took back really the importance of a group interview.

(Speaker 6)
I used to spend hours and hours interviewing people, screening resumes, and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far. Man, I think they’re missing out on expert advice

(Speaker 6)
from somebody who’s been there, done that, built companies, has learned a lot of lessons. You know that’s what I’m always looking for is somebody that I can learn from that’s ahead of where I am and I think if you choose not to come you’re missing out on a lot of good advice that could help your

(Speaker 2)
business. Hi I’m Aaron Antus with Shaw Homes. I first heard about Clay through mortgage lender here in town who had told me what a great job he had been doing for them and I actually noticed he was driving a Lamborghini all of a sudden so I was willing to listen. In my career I’ve sold a little over eight hundred million dollars in real estate. So honestly I thought I kind of knew everything about marketing and homes and then I met Clay and my perception of

(Speaker 2)
what I knew and what I could do definitely changed. After doing 800 million in sales over a 15-year career I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much

(Speaker 2)
more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four-month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own.

(Speaker 2)
So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come

(Speaker 2)
from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn

(Speaker 2)
from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do,

(Speaker 2)
I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a

(Speaker 2)
very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves

(Speaker 2)
we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the

(Speaker 2)
largest in town. And so, we kind of felt like we knew what we were doing and I think for a lot of people they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you if you’re thinking about working with clay. I mean the thing is it’s month to month go give it a try

(Speaker 2)
and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out

(Speaker 2)
on literally an 1,800% increase in our internet leads. Going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working

(Speaker 2)
with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t.

(Speaker 10)
My name is Danielle Sprick and I am the founder of the Spick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I wanna do? My degree and my background is in education,

(Speaker 10)
but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand and we just rolled with it. I love people. I love working with people. I love the building relationships. But one thing that was really difficult for me was the

(Speaker 10)
business side of things the process is and the advertising and marketing I knew that I did not have what I needed to make that what it should be so I reached out to play at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent.

(Speaker 10)
Everything that we do is a direct line from Clay and his team and all that they’ve done

(Speaker 9)
for us. We launched our brokerage, our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m in today building a business having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your

(Speaker 10)
vision. When you dream big, big things happen. I started a business because I couldn’t work

(Speaker 7)
for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations, I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean I went to medical school, I can figure this out. But it was a very, very steep learning curve.

(Speaker 7)
Within the first six months of opening my clinic I had a $63,000 investment. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees using the processes that he outlines for getting in good talent, which is extremely difficult.

(Speaker 7)
He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny

(Speaker 7)
to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.

(Speaker 19)
Clay, my honor, my honor to be on your show I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.

(Speaker 8)
Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects, you know what I mean? People rave about what they learn from you, so congratulations.

(Speaker 13)
We went from expecting maybe $250,000 this year to we’re at $400,000. Hi, I’m Kelsey with K&D’s Wood Refinishing. I’m a business owner at 23. So, I’ve been working at this K&D’s company for about 5 years now. We started working with Thrive not too long ago. And we went from expecting maybe $250,000 this year to we’re at $400,000.

(Speaker 13)
That’s what we’re going to hit or exceed. So we’re pretty excited about that. It’s been pretty much just listening to what they have to say. Their hiring process has just really been incredible as far as finding good quality help and just the accountability of meeting up with them weekly and like such good insight the resources they have for specific business questions it’s all

(Speaker 13)
been really incredible it’s been a great experience so I’d recommend it to

(Speaker 18)
anybody. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems are the ones that people can wrap their brain around they’re the ones that people can work with on a day-to-day basis.

(Speaker 3)
Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid-June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach Luke from Thrive Time. It has been insane to say the least. I started working with

(Speaker 3)
them in mid-February of this year. So we’re about four months in of working together and it has completely transformed my business in pretty much every facet. So I check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a

(Speaker 3)
day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider

(Speaker 3)
a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews and interviewing every single week. It’s just been great and I don’t waste as much time on low quality candidates anymore. Your coach will hold you accountable, which I love.

(Speaker 3)
Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great. Worth every penny. I mean, I’d pay him a million dollars a month if I can, and

(Speaker 3)
maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and perseverance and working till you cry sometimes.

(Speaker 3)
That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, you know, of course I’m gonna be successful. It’s an absolute, because I have all this stuff in the background happening and I have Luke and Clay and everybody on their team working really hard to make sure that I’m a

(Speaker 3)
success and I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it just it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long-winded reply but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there everything you guys have done for me and I am so excited to continue to work with you

(Speaker 3)
for years to come. Thanks so much for watching.

(Speaker 8)
My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me, they’re younger than me,

(Speaker 8)
they push harder, they’re trained. And as my rich dad always said, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons.

(Speaker 8)
You’re on it, man. You’re on it, you’re on it. Everybody, listen to this guy. He knows what he’s talking about. You have the macro, macro picture. Very few people have that point of view.

(Speaker 8)
Clay, you’re an entrepreneur. I’m an entrepreneur. And as they say in stoic, the obstacle is the way. And so if you let these pinheads get in your way, And so if you let these pinheads get in your way, you’re in trouble.

 

Transcribed with Cockatoo