Business Podcast | Celebrity Dog Trainer, Joel Silverman Teaches How to Turn Your Passion Into Profits & Learn Start-Up 101 + Celebrating the JT Lawson, & Ronnie Morales Success Stories + 8 Client Success Stories

Show Notes

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Audio Transcription

All right, Thrive Nation, on today’s show, we’re talking specifically with JT Lawson. We’re going to do kind of a pre-show, and then we’ll get into the show here. JT Lawson had the opportunity to interview one of a legendary dog trainer, a celebrity dog trainer. And just for full transparency, JT Lawson and I teamed up together, and he runs and owns the Oklahoma Make Your Dog Epic locations. And so JT’s always pursuing ongoing education to become the best dog trainers we can possibly be. And he had an opportunity to sit down with a celebrity dog trainer. So JT, tell us, who is the man that you’re about ready to interview on today’s show? It is Joel Silverman. He is awesome. He’s done commercials with Chase. He’s done a bunch of different things. He did the Iams commercials. He has written five books. He’s currently working on six, which he talks about on the podcast. He has trained killer whales. He’s trained monkeys. He’s trained birds. He’s trained dogs, cats. He’s trained all animals. And so you get to hear from him a little bit about his life story, but then how it all transfers into training dogs, because it’s a really cool podcast. Now, on part two of today’s show, we’re going to walk people through how to turn their passion into profits. And this little intro video I want to play in a minute. Whenever you have a business, it has to be profitable. Because otherwise it’s just busyness. You spell the word business, B-U-S-I-N-E-S-S-I. It’s all about making sure that you or I are profitable. Busyness is where you don’t know why and you just keep buying things. And so there’s a little funny intro video I’m going to share in just a second. And the back story is, I used to have an office downtown that was very profitable. And that’s where I met Clay Stairs, by the way. And all the employees used to say, dude, it’s so crowded. We feel like we’re in a submarine. We’re like on top of each other. It’s like, why don’t we just get bunk beds? It’s so packed. And as they would run around town telling their family and friends about what horrible work environment they worked in, when you walked in, it was packed, but it was productive, but I mean people have their own space Yeah, I built it so it would feel like a bullpen or a boiler room or a call center And it was great energy and so after they kept complaining so much It occurred to me. I have to turn this bitterness into betterness, and I need to record a video About what it’s like to be in a very profitable work environment because if it’s very profitable. It’s called a lean startup I was telling you the other day about the Lean Startup book by Eric Ries. So a profitable business feels crowded and it feels busy. That’s what it feels like. And an unprofitable business, everybody has a lot of room, lavish build-outs, lavish swag, but no profits. And so if you’re out there today and you have a business and you’re not becoming profitable, that’s what I do. I help businesses become profitable. We can talk more about that on part two of today’s show. But I’m very excited for everyone to hear your interview with the celebrity dog trainer. And now without any further ado, here’s JT Lawson’s interview with a celebrity dog trainer. Prepare to get nervous. Hey guys, I’m trying to close a deal here. I’m Josh. I work for Statler Marketing. We’re a little startup marketing firm. Well, actually, I wouldn’t say startup. I’ve been on staff for about five years now, and the company’s doing really well. We’ve all been in the same office since I started working here. And the problem is, we keep adding people and no space. We all share a phone, so… But there’s actually some advantages to having a small office. We never have to have meetings, because it’s kind of like we’re always in a meeting. The break room’s real close, so that’s convenient. I don’t have to leave for lunch. I just can stay here and work all day. Touching. Yeah, we could use a bigger office. Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multimillion dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use. Because they believe in you and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body. Dr. Robert Zilner. Two men, eight kids, co-created by two different women. Thirteen multi-million dollar businesses. We started from the bottom, now we’re here. We started from the bottom, and I’ll show you how to get here. Started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, and now we’re at the top Teaching you the systems to get what we got Colton Dixon’s on the hooks, I break down the books She’s bringing some wisdom and the good looks As a father of five, that’s why I’m alive So if you see my wife and kids, please tell them hi It’s the C and T upon your radio And now, 3, 2, 1, here we go! We started from the bottom, now we’re here Started from the bottom, and yes. We are back with the Make Your Dog Epic Podcast and I’m joined here today by a guy named Joel Silverman. Actually, I met him at a dog training course that he put on that’s for film and TV. So it teaches you how to train dogs and how to do it on set, which is much different than just training dogs in general. I’ve also, I’ve read multiple of his books. I have his rituals book. I have his What Color is Your Dog book. He’s done commercials. He’s been on movies. He’s done a ton of stuff. I’ll let him introduce himself. Joel Silverman, welcome to the Make Your Dog Epic Podcast. How are you, sir? I’m doing good. Thank you so much for having me. Yeah. Well, I am super pumped to have you. And basically, what I really want to cover is, first, how did you get into… Tell me about your history and how did you get into dog training and where did you kind of start? So basically what happened was, I had a dog when I was like about 12, 13 years old. Her name is Shadow that I trained. I just trained her on my own as a kid, you know, and stuff. And at the same time, my parents, I grew up in Southern California. My parents were both teachers. So, during the summer, we were off. So, we would always go to SeaWorld every summer. So, you know, 9, 10, 11, 12, 13, every, you know. But I came 12, 13 years old when I trained this dog. I started being very interested I was looking at the killer whale trainers and the dolphin trainers and stuff, and I was just really fascinated by what they did. And so just kind of, you know, 12, 13, 14, and I also became 15 years old, and I realized I kind of wanted to be a trainer. And so I went there, and they said they’re like at the time, they hired people right in the park. So people were hired from the park operations department, the people that picked up trash, people that were food and beverage. I mean, those were people that I got hired as trainers. It wasn’t a lot of school or anything like that. It was just about having your foot in the door. So I got my foot in the door. I moved down there, worked, picked up trash, got to know the trainers and stuff like that. I was a little young. I was about 16, 17 years old. They sent me back up to a college called Moorpark College. They have a wild animal training programs and it’s like an East Simi Valley area. And so I got, and it’s very, very tough to get into. It’s like 30 openings and it’s called exotic animal training and management. So I got into that, you know, program, went through that program. And as I went through that program, I started meeting some people as I was getting ready to graduate that were doing the, one of the guys that had left, had graduated, went to do the show at Universal Studios, do the animal show. At the time they had, they had dogs, birds, cats, a chimpanzee as well. And so, and I did some, a lot of the animal work, a little bit at Moore Park College as well. So, I was there for a short period of time, but I still have this dream of SeaWorld and stuff. And I’d been at SeaWorld, worked there for three or four years prior. They hired me. I went to work at Universal for a short period of time. They hired me. I went to work at SeaWorld. I was there for, I think, for about three or four years. At that time, I spent a lot of time working with marine mammals, killer whales and stuff. You see the pictures of Bacchimorpha killer whales and stuff. And now they kind of wore off after. And I was making $6.25 an hour for doing that for, it’s very, very, it could be risky. And so I left, went back to Universal, started doing the animal show, right? And this is about 84, 85. But before I did that, I think I was there. And then once I was there, I went back to work with Marine Mammals just for about two years. I worked for the company that we contracted all the dolphin shows to Six Flags Park, so all of the United States. And at the time, there were like, I think we had 12 contracts. And I was one of the trainers that would fly around and do a lot of coordination and stuff like that. So, it was kind of fun. And we transported dolphins and things like that. And then at the time, I was also, I had done this, I put the dolphin show at Knott’s Ferry Farm, and that’s where I won this Behavior of the Year award with these, where the dolphins shoot me out of the water and stuff like that, so in 1986. And so once I left there, went back to training animals, movies, and commercials, it was about like 86, 87 probably. And that’s what I started doing the movie and TV work and stuff and TV series. Empty Nets was like a big credit of mine in the late 80s actually. And then we were a spin-off of Golden Girls. A lot of people don’t know that. And then at the time, I was doing Empty Nest. Because of my experience performing in front of people, we shot in front of a live audience, like 300 people. And a lot of times there were wardrobe changes, and they needed to fill in the time. They had a guy that was a comedian. There was always like kind of talking to the audience. But they had me work the dog, so I’d work the dog in between. And I would talk to people. When it was somebody that was there, one year I was there, they were like, hey, listen, we want to do a video and we want you to come out to Salt Lake City, we want to Provo, Utah and do this video because we do an incident, a commercial and we want you to be, you know, be in. Long story short, so it was called the Hollywood Dog Training Program. So if people Google that, you’ll see that video. But we had shot that video, it was shot in 1989, I believe. And they still sell it on eBay and stuff like that. So that’s my very first video that I did. And then 10 years later, so what happened was I left Empty Nest and started kind of going off my own. I really wanted to do a lot of stuff on camera. So you went through ups and downs in the 2000s probably, but in the mid 2000s I started writing books. My first book was What Color Is Your Dog? Then I did a followup called More What Color Is Your Dog? Which we’ll talk a little bit about probably. And then I did a book called Take Two, Training Solutions for Rescue Dogs as well. Those books really dealt with the training. And then I got into another book which is called Bond with Your Heart, Train with Your Brain. It’s really a self-help book for parents, teachers, managers, and supervisors. It talks about the similarities between really, really good trainers and really, really good parents and good managers because it’s all a lot of empathy and putting yourself in other people’s position, whether it’s a dog’s position or another person’s position. I’m sick old and ruled, basically. But it’s a pretty cool book. And my last one was Rituals, which came out about three years ago as well. So, got into doing books. And then I think about really what happened was I would say – and anyways, from 1997 to 2014, we all fall into different categories doing movie work and commercials. So, during this entire time, I’ve always been a movie animal trainer. But IMS had called me up to do a commercial. I did a commercial for them in 1997, and I developed a relationship with the agency, and that agency would call me directly for 17 years. I mean, for 17 years, I did, like, almost all of IMS commercial, national commercial, sprint ads, a lot of stuff for Japan and England and stuff like that. So that was a really, really good run. I probably would still be doing it, but they got bought by Pedigree. They got bought out by Mars, I’m sorry, in 2014. And then about seven years ago, I launched these dog trainer certification courses. And I really kind of kick myself because I really wish I would have done that a long time ago because I really enjoy teaching people. But I certified about 450 people. We do a basic and we also have an advanced course. And then about four years ago, I did a Launch This Dog training workshop tour with Larry Crone and Jay Jack, two guys, really, really awesome trainers. And so, I kind of created that whole thing because I met them at a national conference I was speaking at. And so, we go out about six times a year. That keeps me pretty busy with those guys. And then about two years ago, that’s where I met you, we launched a film and TV course, my buddy Brian Renfrow, who actually I don’t have a trained dog for the last time we go. We launched that course a couple of years ago and it’s going to go really, really good. And we’ll talk a little about that as well. And so right now, as of right now, 65 years old, I pretty much, I live in Florida. I make my money really being on the road, you know, so six times a year with Larry and Jay, and then three to four times a year with Brian doing the film and TV courses. No, that’s awesome. Yeah. And you’re super busy. And I’ll show this real quick, because this is where I met you, is at the Dog Training for Film and TV course. And just for people who want to sign up, that website is, and that’s where you want people to go. And then they can, and then you can go to workshops, and you click the Film and TV course, and you have one coming up in Dallas, April 22nd and 26th. Yeah, yeah, yeah, we’re gonna be there in like two and a half weeks, basically. Oh, that’s awesome. And you still have, you have a couple spots open? We have a few spots open, yeah. We actually have a few spots open. Love to fill the two spots. We’re looking for people that just basically, hey, if you’re, if you’re, if you train dogs, even if you’re not a professional dog trainer, but you train dogs, you have a, you have a trained dog and you’re looking to, you know, you’d be a moving TV animal trainer. We, you know, the whole point is we’re going to places other than LA because the bottom line is there are production companies all over the world, all over the United States and all the different cities and we show people kind of how to set up their own business and most importantly do a lot of practical training and because a lot of the training that people do with their dogs is just very different than what we do as Movie Animal Training. You went through our course and everything we do is very horizontal. A lot of things that people do is very vertical and stuff like that. So it’s really just a lot of fun. So I appreciate you promoting it there. Yeah well there’s there’s also there’s a there’s a ton of differences because I come from the dog obedience world but that world even though it’s still dog training I would say it’s so different because you have to on the spot sometimes teach a new behavior right then so you don’t have you don’t always have weeks or months or years or whatever to prepare with this animal and sometimes it’s not even yours. And you’ve also worked with not just dogs, you’ve worked with multiple different animals. Tell me about that. How many different animals have you worked with and what would be your favorite? Well, I’ve worked with a lot of different types of birds. I tell people all the time, it’s not just one bird. I mean, I’ve worked with pigeons. At the time that I was, there’s a company I was working with called Birds and Animals Unlimited when I first started in the 80, after I left. The guy that I learned from at Universal Studios name was Ray Berwick. And what happened was there was a guy named Gary Giro, that worked for Ray in the 70s, late 70s. Gary went off on his own to build a company called Birds and Animals Unlimited, which is one of the largest film and TV suppliers and trainers in the business. They have really good trainers. And I worked for Gary. So Gary did Homeward Bound. He does a lot of Disney movies and stuff like that. Really good guy. So that’s where, so I’m sorry, I said the question, guys, I went off on a tangent. So the question was, how many different types of animals? So Gary, working for Gary, which kind of got me into it, is that Gary’s a really good bird trainer and we’ve supplied birds. We had pigeons, okay? These trained, you know, different colored pigeons, like black. We trained pigeons to fly from point A to point B groups. We had the only pigeons at the time. These pigeons were working all the time. I mean, they were constantly working. And we were down in Orange County. We had an area down in Orange County has a really nice facility down there. I mean, we had the pigeons down there. So, but we would go in the, I mean, the pigeons just alone would work a lot, but we had ravens. Ravens are incredibly smart. We had ravens as well. The ravens worked all the time as well. Seagulls, you know, seagulls are something you can literally catch at the dump in the morning and work on in the afternoon. If you’re working on a line, a line or a monofilament, you can actually train them to go up from flight at point A to point B. And so, but a lot of, you know, dove work, eagles, you know, work with eagles, work with hawks and things like that. So a lot of birds, a lot of different types of birds work with a lot of cats as well. But all these animals have different personalities. They’re all really, really very, very different. I have worked with chimps and orangs early on in my career as well. I’ve handled wolves and mountain lions and things like that that were trained for movies and commercials too. I wouldn’t consider myself a really, really great trainer of those animals, but I’ve handled them. But then, of course, marine mammals. You have dolphin sea lions, a lot of different types of sea lions, California sea lions primarily. And then North American river otters and river otters. This is at SeaWorld. Those are the animals that normally in those shows. And work with penguins. We had actually penguins over for Gary. We also had penguins, Gary, we also had some penguins as well. And then of course killer whales. So you know, and dolphins. And there are different types of dolphins, Pacific white-sided dolphins, which are smaller ones, which are kind of like black on top and white on the bottom, and they have like a blunt nose. They’re considered a porpoise, really. So and then Pacific and Atlantic bottlenose dolphins, and then Pacific white-sided dolphins. But the killer whales are for sure my favorite animal of all the animals. I just want to throw out all the animals out there. But killer whales are for sure, because they’re just, they’re so powerful, and they’re so, you know, when you have a relationship, we talk about in dog training, people just don’t realize that, you know, unless you get to know one of these animals, that you can have a relationship with them too, you know. I know there’s some people that are just like, you know, I mean, you know, is there in captivity and things like that. But people need to realize that whether they’re, you know, you can all agree or disagree whether they should be in a captive or not. But the bottom line is, I always tell people, the animals I was around and the way I had a relationship with them, they loved doing what they did. They loved the relationship, they liked to work, and they would just lay on their backs and stuff like that and just rub their stomachs and rub under their pectoral flippers where it joins right back, almost like their armpit. And they loved that area too as well. So it was a really, really, it was a very, very cool thing. There’s a lot of stuff that you just don’t see, you know. So, I always like to explain to people that, because I spent, you know, we spent like, you know, five or six hours a day in the water with these animals when I was there. Yeah, and I have a clip ready to show of you training a orca, which this clip just, it genuinely blows my mind. It’s, I’m so fascinated by it, because I’ve only ever trained dogs, but you’ve been training since, when did you start training, when you were like 13 years old? 13, 12, 13, yeah I started training from my very first job. Yes, and you’ve been training forever. And so, but orcas are your favorite. I wanna show this because this video is so cool to me. So the volume’s down low, but I kinda want you to walk through what’s going on while we’re watching this. Cause this is you over here on the left. Yeah, I’m not seeing what you’re seeing. Oh, you’re not seeing it? Let’s see here. Oh, there we go. Okay, cool. Now we got it. Okay, cool. Yeah, that left right there. Technical difficulties. So, this is you on the left. The left-hand side. Yeah, yeah. That’s me. And that’s a – Killawell’s going to do a backflip right there. We did this backflip, which is basically – I think it was like the only backflip in Killawell, I think, at the time. And so, that was pretty cool. That is so cool. Yeah, it was pretty neat. And then, what’s going to happen is I’m going to go in and we put a harness on it, it’s like a hoop. It only goes to a certain area on the whale. So and then, I go under, well, here we go. Okay, cool. Put it in the water, get on top of the whale. You got to take a breath because you’re going to go all the way down to the bottom. It’s going to take you 33 feet down in about two seconds. Two seconds I’m going to be down 33 feet. Oh, they go all the way down? All the way to the bottom. And she slows down and you wrap your feet around her dorsal fin so you don’t flop over. So my feet are wrapped around the dorsal fin. Oh, I see that now. And you gotta hold, I kinda like, use your arms as a shock absorber a little bit there. And then you come down, she’s gonna go along the bottom. Your back almost goes along the bottom there. Rubs your back almost along the bottom as she comes back. You gotta hold your breath a long time, that last one there. And there you go, that’s cool. That is so cool. It was neat, man, that was a great show. That was a solid show. That was a great, there were some great whales. That was a great, that whale’s name is Candu. That was the, one of the best, one of the smartest animals I’ve ever worked with in my entire life. She was an incredible, incredible animal. That’s gotta be such a cool feeling, going that fast. Because you said she’s going 33 feet down in like two seconds. Well two seconds, and the problem is a lot of guys have sinus problems because even though you breathe out of your nose, you feel this cracking. So what happens is you’re breathing out of your nose, but water is filling up your sinuses. And so, and then in the evening, you’ll only notice a lot of water would just come out of your nose. It would just be like, you know, after dinner and stuff constantly. And some people got some sinus infections too, yeah, because nobody could ever explain, if you go to a doctor, because nobody ever has been on the back of a killer whale that will take you down 33 feet in two seconds like that. You know what I mean? Especially when you take your first breath and you go back down. I mean, you’re on the bottom in like a half a second. It’s like, boom. And they’re so strong. I mean, you just feel, I was going to tell people that people, when you go under, it’s really cool because we have that stadium holds like 4,000 people, 5,000. And so what happened was there’s this lot of crowd. And then as soon as, you know, it’s a summer day, you know, we’re doing like six or seven of these shows a day. And it’s just really weird because when you take a breath and you go down, you feel, see the glass plane, the panes of glass kind of going up, you know, you just take a breath. And cause I was, oh, Maya’s underwater anyways. But, but it’s just this really kind of peaceful feeling because you’re just away from the crowd and away from everything. And then she goes to the bottom and she stops. She like stops on the bottom for like about half a second and then it’s like boom boom and then they fluke. Like to feel the power of a fluke, that flukes, I mean you’ll never, nobody will ever know like very few people that are living have done what I’ve done, you know what I mean? And to feel that power is like, I mean amazing, absolutely incredible. It’s so cool to me. I’m genuinely fascinated. I could talk to you the whole day about Killer Wells, but I’m going to show one more clip about him. And then, because this is a dog podcast, I’ll switch back to dogs. But I genuinely am so fascinated by your life story, the Killer Wells, because you’ve done so much. And so, let me show this. Are you seeing it this time? Yeah, yeah. Awesome. Got it. This is a part of the show that these guys created. I would love to say I trained this stuff, but this stuff was all pretty much done when I was there. So I was just trying to work the whale, kept the behaviors up. But this is stuff where you go in the water and the whale just kind of mimics a lot of what you’re doing and things like that. And it was really, really cool. I liked her because she had just a great working attitude and stuff. This behavior here is the hardest thing to do because you’ve got to stay between the blowhole and the pectoral flippers. And, yeah, it’s like really, really, you got to be really, really super careful. That is so cool. Yeah. Or the blowhole and the dorsal fin, I’m sorry. But you just, yeah, it’s, yeah. Oh, that is so cool. Yeah, and you fall off. I mean, you know, they’re not, I mean, killer whales are funny because they’re like, especially it’s not their fault. They’re, sometimes they do have a little bit of an attitude, you know, and they get pissed off if you fall. So you got to be careful, you know, because they know it’s not their fault, you know. This is pretty cool. This is neat. Yeah, I just do your feet and her fluke. Then get back at my feet around her pectoral flippers. Now I just got three pats on her on her head goes fast. So three pats, she’ll go fast. Watch this. Three pats. One, two, three. Boom. She goes really fast. That’s it. And then I go down here, put my feet in the air and then she’ll follow that with your feet, your flukes. You’re going to come back. So cool. This is a behavior change. So now you’re back on your back. So she just knows to pick you up. She’ll slide. She’ll turn over, pick you up. And now you’re good. Now she’s there. She’s going to go to that part of the pool now. You’ll lean over, wave, do a little waving thing. Always weak with that, her weak one, left hand, left one. Lean over, and she’ll, that’s on cue. Put your head down now. She’ll spray you. And then we, if you, I do my feet, and then she does her flukes. Actually, you don’t really see her, there is her fluke there. And then you shake her tongue, yep, doing cool. We go off, and we go down here. And as soon as now, as soon as I touch her nose, now she’s gonna go parallel. I’ll put my head in my mouth, that’s right, crazy. And then, now we go down here, and then I just put her, you just kind of sit on her nose, and she goes, feet, goes up. The audience would love that stuff. The audience thought that was hilarious. That is hilarious. That’s awesome. It’s like funny, yeah. So anyways, they give her a cue. Then she kicks off now. So cue, she’s going to do a siding bow in that corner, which you don’t see. She has a little body. She sees where I am. She’ll jump out of the water. And then now she’ll come back down. I’ll hit the water. Boom, she’ll jump over me. Comes back down, and she’ll do another siding bow in another corner. She’ll jump out of the water again so she can see where I am. That gives her a chance to see where I am. So she doesn’t land on me. And then we go back one more time, boom. And now she’s gonna go pick me up. It’s pretty cool. Watch her come, look at it, you can see that, comes and just boom, just comes and picks you up right there and takes you right back. That’s it. That is so cool. Yeah, yeah, yeah. That is awesome. Yeah. So how, I mean, that’s gotta be a crazy, I mean, the one earlier, I used to say whenever I watched it the first time, and this might be a rational fear or irrational fear, when you are holding on, so you put the harness type thing on, and then she goes down, are you ever scared she’s not going to come back up? Or how does that? Yeah, I don’t know. You know, like, I tell people, people always ask me about that. They’re always like, when you go to the water, you’re scared. I think that, you know, what happens is you develop a relationship with them and it’s just like any animal. You develop a relationship with them and it’s just a good relationship. You’re not thinking in terms of, oh, what if this happens, what if this happens. It’s like, hey, that’s what’s interesting about it, I think, in the end. Because I think they do feed on, especially being a dominant animal in the wild like that, if you’re fearful or if you’re afraid or you’re not confident in yourself, I think they’re going to probably cherry pick that a little bit, you know, and stuff. Sure. That stuff. They’re smart. They’re really smart. Yeah. Dolphins too. Dolphins could be that same way too. And they could be, dolphins could be aggressive. I mean, we’ve had some dolphins in the sea world that were, I think they did more damage than other animals, you know, to people, you know, so. That’s hilarious. Well, now as it relates to dog training or training in general, where do you think most people get it wrong? Where do you think people’s biggest hiccups when it comes to dog training or any animal training, where do you think they get it wrong? I know I have my thoughts behind the rumors. Oh yeah, oh totally, absolutely. I’ve said it over, I say it in my books all the time. The similarities between marine mammal training and dog training are about the bond and relationship. Every animal that I work with, even if it’s a bird or a cat, something that’s primarily food motivated, I still develop a relationship with them. When you have a social animal like a marine mammal or a dog that you can develop a relationship with and develop a love and a bond with, it drives your training, it helps your training. Understanding that, if you don’t know the animal and you start training the animal before you have a relationship, number one, there is no relationship, okay? And you’re missing on the most important thing, but the other thing is, you don’t know the animal. You need to know the animal. It’s like, especially if you’re training a dog and people get a dog in the shelter and they put a collar on the dog, just a regular training collar like mine or something like that on the dog and they handle the head, you know, the dog is like really weird about the neck because somebody, or the dog is really soft when you do correct lightly. Dog is just all of a sudden just hits the ground or something like that. I mean, those are things that you don’t want to learn. You don’t want to learn when you’re training the dog. You want to learn before you’re training the dog. You need to understand all these different things. So what people get wrong is going into training before the relationship is established. Develop the bond, develop the relationship, get the dog to want to please you, want to make you happy. If the dog wants to please you and wants to make you happy, training is going to be 100% easier. And you’re a perfect example because you brought your dog, your Malinois, which we’ve told a lot of people. You have this incredible dog, and I’m sure you probably, you’re not the type of guy that’s going to tell people, so I’m going to tell people. But he had this incredible dog, and really one of the best Malinois, I’ve said over and over again, but when you watch that dog work, it’s only because of the relationship that you built with this dog. That’s what – not only, but you also had great training. But you built a bond, you laid that foundation, and that dog is just always wanting to please you. And that’s what dog training is all about. And people miss the most important part because they don’t have the time, they don’t want to take the time to develop that relationship and do that stuff that sometimes it’s not the prettiest part of it, you know, or the most fun part. Yeah, yeah, and I think that the other big thing that you guys do well also is you slow everything down. Not only for the dog, but also when you’re teaching people. So I learned a lot there because I got to see you, because at these workshops, you’re training dogs, you’re also kind of training people. Oh yeah, always, we are. And you’re training them on all, like, little things. Like, hey, you’re diluting the word good because you’ve overused it and you keep using it. And now the dog actually has no idea what the word good means because you used it to release the dog, you used it to say it was doing good, you used it when it got off and then got back on, or stuff like this. And so I think that’s really good what you guys do there. And then an excerpt from your book, Rituals, that people can buy on, it’s on Amazon, it’s on your website. But on page 26 you say, “‘Every complete behavior is nothing more “‘than a series of small steps, “‘and the earlier steps are the most important.'” Talk to me a little bit about that. You know, Jordan, it’s really cool you wrote that, because actually that is one of the most important things in that book, that you just talked about. And I said it before, everybody wants to go way too quickly. You saw at the event that we do, whether it’s my course that I do for my certification courses, the basic and advanced courses, or whether it’s the film and TV, or whether it’s an event with Larry J., what I see so many times is people want to, they don’t want to spend the time with those early steps. They don’t understand that we break a behavior down into small steps, we work one behavior at the time, part of it at a time, when it’s complete we move on to the next one. You have to know when to move on to the next one, you have to know when to, if your dog is having issues, regress to the last one, or you have to know when to maintain and just build that level and just have that good, good, good, good, good, good, good, consistent level before we go to the next level as well. And people get it wrong and people just go and they, um, they want to move too fast. And a lot of people don’t realize the reason I talked about that as well is, is, um, that the reason we talk about is people, people want to go to, you know, these next levels, these early, early stages, the foundations are the most important part. I tell people all the time, if you’re training your dog to stay, your dog is in an elevated area, and you train your dog to sit and watch you on that elevated area, we’ve already got, okay, he’s great, he’s all good for 20 seconds, he’s watching you, great, and you start stepping back. When you start stepping back, when you take that first step back, it’s like, it’s, when you take that first step back and that dog wants to come to you, and you start going back even further and further, your dog didn’t jump off because you went further and further. Your dog jumped off because you took that first step back. So the point is, if you can rock back and teach a dog, and desensitize a dog to you rocking back on that first step, the truth is, you probably can go back probably five or ten feet. Probably pretty good. But it’s that first part of the behavior. It’s that first movement. And that’s what people don’t understand. And that’s what people get out of the events that we do, is just understanding it’s like, okay, I got to build that foundation. I got to build that first part of the behavior first, and then we’ll take our time when we move on to the next one. Yeah, absolutely. I like to think about it like when I’m training trainers, I like to tell them, imagine what the dog’s seeing. So, because the dog’s seeing pictures, right? So, if you’re, especially with the word good, I’m glad, I mean, you talked about that a lot at the event and other stuff, but if you’re, let’s take place like you’re talking about it. If you place the dog and somebody’s walking back and they’ve used good over and over and over to break the dog and now they’re saying good, good, good while they’re doing that or they’re like stay, stay, you’re revving the dog up and you and Brian Renfro, you guys do such a good job but you’re so intentional about your tone and the words you use. What would you say about that as one of the last things and then I’ll wrap it up for you. Okay, yeah, the one thing I would say is that I tell people make a statement out of question, make a statement out of question and it’s exactly what you just said. If you go to agility place, I tell people in all my courses, I say it over and over again if you go to agility places, everything is ready, ready, ready. And that’s what they do because they want to build up that drive. And even if you’re training a dog for PSA and things like that, that’s what you want to do. What we do is totally opposite. So the last thing we want to do is we don’t want to go ready because we want the dog to understand. It’s like, I want the dog to become natural, not the dog to get all excited. So we do the opposite. Yeah. And then- We do the opposite. Yeah. And the second part of that you were saying, the second question you were asking about. I was just, the intentionality about your tone and the words you use. Okay, yeah, exactly. And so what we want to do is we want to keep everything neutral. That’s the word I want everyone to mention. Everything is neutral. It’s like sit, stay, just in the same tone of voice. Sit, lie down, head down. And if you need to put a little bit of pressure, it’s like put your head down. That’s all we’re doing. It’s like we’re just basically head down. If he doesn’t put his head down, it’s like, whoa, it means something. Again, we’re not yelling at the dog. We’re just basically, and that’s what people, and then the other thing you said real quickly, I use the word, I’m gonna work, I’m actually gonna, I’m working on a six book as well. That’s, yeah, and anyways, and one of the things we talk about is knowing when to progress and regress and stay neutral and things like that. And I think that’s what is really, really super important. People want to be really careful about not diluting things. And you do a really good job of talking about the good. And if you’re saying good, you want good to mean something. It doesn’t mean anything if it’s said over and over and over again, you know? And the other thing too is the fact there’s a lot of people that use what’s called the implied stay. And they say, well, it’s implied. Well, I’m like, I still don’t get that. I’m like, a lot of people use an implied stay, I think, because they were with people that either screamed at a dog saying stay, or they used stay as a drug, and they never got off the stay. They never got off the stay. But the truth is, if you can use stay as a crutch early on and help the dog, it’s something you could fall back every once in a while with some of these other behaviors. You saw what we do. Even if we train a dog to stay, and we may have used it a lot in the first three or four days, well, we don’t stay it very much anymore, but we used it as a crutch. It’s like a drug. But when you have that foundation, now when you’re training your dog to put his head down, stay. Dog’s like, okay, cool, I got to stay. I know what this word is. On your side, stay. Head down, stay. Head up, stay. Stand, stay. Bow, stay. You could start doing those things and laying those in there because in that staying, the truth is, and Jay Jack actually told me, that stay really becomes almost like a good, it really becomes a kind of like an intermittent marker, you know? And so that’s something to remember too. Yeah, and what I want to show is because this is the, I’m gonna show your Chase commercial, and because this is essentially what you’re teaching at these conferences, right? Is how to teach people how to get on set, do these commands, how to deal with the film directors, how to deal with the pay, how to deal with finding people, how to build connections. I mean, you cover so much in that week-long thing, but I wanna show this real quick, so I’m gonna share this screen. And this is a commercial you did for Chase. Yeah, it was Chase Bank, yeah, a couple of, in 2000, I think 15 or 16, I think. Gotcha, well, I’m gonna play this here so people can see, because I think this commercial is just awesome. Yeah. They wanted to show kind of like the training of the dogs initially, how it was in training. And then of course the finished product. So, you know, so we’re doing the training now and then we get a little distance and stuff. And now all of a sudden, you know. Yeah. That was cool. That was a great, it was a shot that New York City, right there in New York City. There’s my dog Duchess, that’s her. And she’s no longer with us, but yeah, that was a great, it was a great, great, great thing. Yeah, I’ll show that one, and I’m gonna pull your website back up. So, if people want to go to your conferences, and, because this podcast will be on a website forever, so you’ll, but you keep doing these, and you also have other conferences, and you’re coming out of that. Yeah, we’re doing, actually, to be honest, and if people listen in different areas, we’re actually, we just finished Maryland. This is our second one in Maryland. We’re going to be back in Maryland next year. We’re already going to do that. This is for the film and TV. We’re going to be in Ohio, I believe. It’s going to be either later on this summer or fall. We’re going to be in Ohio. We’re going to be in Dayton area probably. We’re going to be back to where you saw us in San Jose probably later on this year as well. And then, so we know for sure those three places between now and March of next year, we’re gonna be back in Southern Ohio. We’re gonna be back in, it’ll be Southern Ohio, it will be Maryland, and it’s gonna be San Jose. That is awesome. So I suggest people, generally- After this one, yeah. Yeah, yeah, well. Yeah, I know, I really appreciate you, but anybody who’s interested, and if you have any questions, you know, go to my website, send me a message or whatever, there’s a contact link right there, and just fill out the form, and you can, any questions you guys have, then just ask us, you know, before you sign up, and you see if it’s right for you, you know. Awesome. Well, I appreciate you, sir, for coming on the Make Your Dog Epic podcast. I’d love to have you on again soon. I get so much knowledge every time I talk to you and your life is so interesting. Because we could, there’s so much that you’ve done and it’s all, it’s in like each animal I’m interested in because I really like, they’re so different but they’re so similar in different ways, you know? Just based on, obviously I’ve never trained a toucan or a killer whale or an orangutan, but based on what I’ve heard from you, there’s similarities for how these animals learn. It’s so interesting because once you see it, it’s kind of like a pattern. Once you see it, you can’t unsee it, and you start seeing how these animals learn. Then it just progresses your training in all animals as far as what I’ve learned from you. Is that accurate? Yeah. Yeah, absolutely. That’s totally accurate. 100%. 100%. But yeah, so yeah, I’d love to come back and stuff like that. So I really appreciate you. Really appreciate you letting me come on and promote this thing. I’ll post this actually on my Facebook page as well. Awesome. Well, I appreciate you, sir, and I’ll talk to you soon. All right, Jordan. Take care. Thank you. Bye. Okay, bye-bye. Gentlemen, let me introduce you to the grill gun. I would have greened that anyway. to the grill gun and the Civivi gun, and I’m going to do a short video here today to show you how to properly connect them to the propane bottles. All right, this is Clay Clark here, and what you just saw was my long-time client, Bob Healy’s company, The Grill Gun, featured on the hit YouTube show called Dude Perfect. So the question is, how does somebody go from a product idea, like The Grill Gun, and into a successful company. Well, there’s a lot of details that go into that. So I thought I would walk you through specifically what we did to help Bob Healy to grow from a startup to a successful company. So I’m gonna take just a few minutes to walk you through this. And that’s what we do. People always ask me, you know, what do you do? How do you help clients? So this is specifically what we do. And I’m gonna walk you through the steps that we took. So that way you, as a listener out there if you want to become a business consulting client you can know what we do for you and what we don’t do for you. So step one is we had to define Bob’s goals. We had to define the goals. What are the goals? How many sales are you looking to do? So define the financial goals. Step one. Step two we had to figure out, we had to determine, we had to determine how many grill guns need to be sold each week to achieve the financial goals. So we had to step one, we had to figure out the financial goals. Step two, we had to determine how many grill guns we needed. Grill guns need to be sold each week to achieve those goals. All right, step two is we had to refine the branding. So step three, we had to create a world-class website. Now, someone could argue about what that means, but we wanted to make a website that wouldn’t be embarrassing. And when we first met Bob, he didn’t have a website that looked good. He was a great guy, but his website wasn’t existent. And so we had to build a website that looked good. The next thing we had to do is we had to create an about us video. We had to create an about us. What was an about us video? We had to create a video that talked about the company in a way that other people who are not Bob could understand. So we had to create an about us video. That’s really important if you’re out there listening today, you want to have an about us video or a my story video because you have to have a video that explains to people what your product or service does. Step five, this is for Bob, what we had to do. We had to create world-class branding, create world-class packaging. What does it mean? World-class packaging. So step one, we had to define his goals. Step two, we had to determine how many grill guns need to be sold each week, need to be sold each week to achieve the financial goals. Step three, we had to create a world-class website. Step four, we had to create an About Us video, an Our Story video. Step number five, we had to create world-class packaging. Step number six, we had to create world-class, we had to do all these things, a world-class autoresponder email. What does it mean, world-class autoresponder email? Well, it’s when someone actually buys something, we want to have some kind of notification that goes to people when they buy something so that they know that the actual product was shipped. Step number seven we had to do we had to create an online shopping cart. We had to create an online shopping cart for Bob Healey and his company The Grill Gun. Now after that we had to create a tracking sheet. What? We had to create a tracking sheet. Now why do we have to create a tracking sheet? Well a tracking sheet allows you as a client and us as a consulting company to point out that you are in fact doing well or you’re not doing well. We want to track the numbers. And so when you create a tracking sheet, at first it’s not going to be very impressive because you’re seeing, well, we spent this much on advertising and we have this many clicks and we sold this many guns. And so it cost us $19 and 40 cents per gun we sold. Then you see week or line four here. The next week we spent $232 on advertising. We had 41,000 impressions or people that viewed the website for the first time or saw the ads. We had 3,448 clicks and we sold 31 grill guns for a total of $7 and 40 cents per gun. That’s what it cost us. It cost us $7.40 per grill gun that we sold. Then the next step, we had to spend $236 the next week on ads. We had this many impressions, 39,114 impressions. We had 4,440 clicks. We sold 25 grill guns at a total of $9.44 per gun sold. Well, over time, you’ll start to see that the number of sales we’re doing goes up and up and up. We go from 7 grow guns sold to 31 to 222 to 180 to 240. And you start to see real growth here. So the question is, how do you go from selling 7 guns? When I first met Bob, he was selling 0 guns, by the way. And we got him to a point where he was selling hundreds of guns per week. So how do you do that? All right, so step number nine, great question by the way, step number nine, we had to create what I call core repeatable actionable processes. We had to create the core repeatable, and this is the part that I love that most people don’t like. I love this, most people don’t like this. We had to create the core repeatable actionable processes that are needed to achieve success. What? We had to create the core repeatable actionable processes that are needed to create success, right? So we had to do this. So what are the steps you had to take every week? Well, one, we had to create, we had to reach out to our Dream 100 list. So we had to reach out to our Dream 100 list. Someone says, what’s the Dream 100 list? I’ll come back to that. Next, we had to gather objective Google reviews, all right, Google reviews from actual buyers. And then we had to gather video reviews, video reviews from actual buyers. And then finally, we had to track sales and track customer service feedback. And this became our thing we did every week. So every week, we’re reaching out to our Dream 100 list. Every week, we’re gathering objective reviews from our actual buyers. Every week, we’re gathering video reviews from actual buyers. Every week, we’re tracking sales. And every week, we’re tracking the customer service feedback. Now, there’s a lot of other details that went into this. I’m just trying to give you an idea of what we did to help Bob. So what we did is we started reaching out via the Dream 100. So we made a list of all the top influencers in the world that we thought would be likely to enjoy his product. So we reached out and we sent, we called these people, we emailed these people, we reached out primarily via email and calling. Because some of these personalities, some of these big YouTube channels, they’ll have a way to get in touch with them. Sometimes it’s harder to find those people, but we reached out to them consistently and And this was one of the first people to respond to the email we sent him. And we said, Mr. T. Roy Cooks, we love your show, and we wanted to give you a free grill gun. We wanted to give you a free grill gun so that way you could experience what the grill gun is like. The grill gun is a way to cook your food. It’s a way to sear steaks. It’s a way to quickly light a charcoal grill. And we wanted to send you a free one to see what your thoughts would be. So watch what happened here. Here we go, folks. And… Appreciate you joining us today. I’m going to show you a brand new device to help you out on your grill. And this particular commercial or feature took the grill gun from good sales to really good sales. Now, did this person reach out to us? No. Was Bob doing any sales before we met him? No. Did Bob have a great product idea before he met us? Yes. But to go from the idea to a profitable business requires the execution and the implementation of proven processes and systems. And that’s what I do. That’s what we do. That’s what I do. So how do you go from an idea to a super successful implementation of the idea? This is how we do it. So we reach out to him. Real gun right here. Here we go. It’s mobile, it operates off a one pound tank or it comes with a hose. You can attach to your 20 pound tank if you desire. I like this mobile set up best. Just a little one pound tank, turn the valve on top here, pull the trigger, you got fire. All right, you can adjust the flame here. I ain’t turning it up all the way. Or if you need an immediate kick on the handle right here, it’s another valve. How about that? So he features, feels balanced. He featured the product. I could get there, pull the handle, talked about it, his sister, his audience. It’s our fault he’s out. The audience said no. And guess what? Sales increased. So what did we do next? Guess what we did? We continually, without emotion, without getting all worked up, no one’s crying, we continued to reach out to other restaurants, other influencers, other media influencers, other people with massive YouTube channels, other grilling experts, other people with big channels. We reached out to this guy, Suveed Everything. Watch this. Now again, before we met Bob, he had a great product. It was called the Grill Blazer, the grill gun. It was patented, it was ready to go. No sales. I remember Bob coming in with showing us the demo of the product and there was no sales. A great product, but no sales. So how do we help somebody grow? This is specifically what we do. Welcome back to Suveed Everything, guys. As you can see, I have a new toy. Check it out. And I’m going to let you know. And we just keep doing this over and over and over. So what do we do when we define the financial goals? Right. Step two, we determined how many grill guns needed to be sold each week to achieve the financial goals. Step three, we had to create a world class website, which we do for our clients. Step four, we had to create we had to create an about us video or an hour story video. Five, we had to create world-class packaging. Six, we had to create a world-class auto-responder email. Seven, we had to create an online shopping cart. Eight, we had to create a tracking sheet. Nine, we had to create the core repeatable, actionable processes that are needed to create success. So one, we had to commit that every week we’re gonna reach out to that Dream 100 list. And that’s what we did. And we helped Bob to go from a startup to a very successful company. Step two, we had to gather objective Google reviews from the actual buyers. Step three, we had to gather video reviews from the actual buyers. Step four, we had to track the sales. Step five, we had to track the customer service feedback. Now step six, okay, we had to launch and we had to track the online advertisement. We had to track the online advertisement. And again, most people who have a big product idea or have a business or a skill set, maybe you’re good at building cabinets or building houses or maintaining vehicles. If you don’t know how to do these skill sets, it becomes a digital divide that keeps you from achieving your ultimate success. So everything you see here on, that’s what we helped Bob to do. Although it is exciting and people want to celebrate the success of Bob’s Grillblazer being featured on Dude Perfect, I don’t know that a lot of people know the behind the scenes, all the work that went into to getting Bob’s product from an idea into super success. And I can just say working with Bob, over time he started seeing we were doing 26,000 of sales, $40,000 of sales, $42,000 of sales. And as you’re growing and growing and growing, then we had to install, we had to install a call recording system. We had to install a call recording system. Why? For quality control, right? And I have a company that I actually like called It’s called You can use whoever you want to use, but that’s who I like. And we had to record calls to make sure that the customer service team was doing a good job, right? We had to do that. We had to install the call recording system for quality control. And then we have to listen to the customer feedback and continue to improve that experience. Then we created a post purchase wow system. There’s a lot of details into that. But the idea was if you bought a product, are you going to be wowed after you bought it? I mean, imagine you bought a product online and you received a call from the customer service team to make sure that you were happy. You know, so we had to do that. We had to create a directions manual, an instructions manual that made a lot of sense because, you know, people receive this new product, it’s kind of like a flamethrower. It’s kind of like a flamethrower. Some people struggled to figure out how to use the product properly. And so these are the details we had to do. There’s a lot of details there, okay? Then we had to create a Google map, create a Google map for the business, okay? Now, why do we have to create a Google map for the business? We had to create a Google map for the business because whenever you have a product or service, guess what? Most people will go on to Google and they’re gonna type in Grill Gun and they’re gonna read reviews. They’re gonna look for reviews and read reviews. And so if you don’t have reviews, people are going to then just sort of be unsettled as to whether it’s a good purchase or not. So we had to help Bob get those reviews. So how do you get reviews? Well, what we did is we invited Bob to bring his Grillblazer product to our conferences and bring his product to the conferences, and then we let people, our conference attendees, try out the GrillBlazer to see if they liked it so they could give him a review. So what did we do? We invited Bob to bring his product to our in-person workshops so that our attendees could review the actual product themselves and give Bob product feedback. So here’s Tim, a former consultant with us here. I’m Tim Redman, I’m from Tulsa, Oklahoma. I love the grill gun. This thing is so easy and it’s so powerful. So this is what we did. We had to get Bob reviews and he didn’t know a lot of people that he could give him reviews so we… My name is Clay Sears, I’m from Skytook, Oklahoma. So we created, we brought Bob’s product to one of our Thrive, actually many of our conferences, and we let the attendees at our events buy a grill gun at a deeply reduced price. Now remember, this guy had never sold any products at all, and we helped him to go from a complete startup into a very successful company. How did we get those video reviews? We brought him to one of our in-person workshops. We encouraged him to sell his products at a deep discount, and then to let people give him feedback. So here’s Clay Stairs giving him feedback. It makes me feel good. Well, I just lit up a chimney in about a minute using the grill gun. I have just recently bought the — not a grill gun, but a little starter from the store. It’s the only one I could find. The guy said at a true value, I guess I can probably say that, he said, you know, it’s the best one we got, and it’s dinky and it doesn’t work. Then we had to help Bob create all these FAQ videos because over time, more and more people began asking the same questions over and over. How do I properly use my grill gun? How do I set it up? How do I clean it? How do I store it? And so we got with Bob and each week we would record these FAQ videos. Hi, I’m Bob Healy. I’m the inventor of the grill gun and the sous vide gun and I’m going to do a short video here today to show you how to properly connect them to the propane bottles and having them work correctly. So we had to record these. Now this is not an event. This was a process. So every week we began creating, we create the FAQ or frequently asked, frequently asked questions videos. But this is a process that we took him through over time. So again, we went from a brand new startup where he’d never sold any grill guns at all into a ultra successful company. We want to help you do that too. So let me walk you through how we do that. If you want us to help you, what you want to do is you want to go to thrive and we have workshops that we do every two months. And as workshops, you can, it’s $250 or you can pay whatever price you want to pay. So $250 or whatever price you want to pay. And since 2005, I’ve been hosting workshops. So these two day interactive workshops, we’re going to teach you everything you need to know to start or grow a successful company. Marketing, branding, sales, search engine optimization, web development, and our events are now for practical step by step business training, hands on business conferences are two days interactive, we teach you all the systems, there’s no upselling and you’re not going to be hardcore sold at the end of the event. We’re not going to push you into buying some magic money program. What we do have available if people want ongoing consulting, we do offer business consulting. Now, how does that work? Since 2005, I’ve been consulting businesses. And since 2006, I’ve been providing graphic design, search engine optimization, branding, print media, photography, videography, all the work needed to implement and to grow a successful company. So what we do is we charge people $1,700 a month, $1,700 a month, on a month-to-month basis to help them grow their successful company. And what’s awesome about it is that we started off with a free 13-point assessment to see if it’s a good fit. And then if it is a good fit, and we like you, you like us, it’s a good fit, I actually go over the plan with you in the meeting. So on that first call, we actually go over the plan. So you’ll know exactly what the plan is. And then for someone like Bob, I mean, he had been working on this idea for years and his accountant kept referring him to me and people in Tulsa kept referring him to me. He kept finding me on shows and he was saying, all paths lead back to you. Man, you must have like a Midas touch. What is your skillset? He actually listened to us daily on a talk radio show as well. It’s not that I’m a genius. I just know the proven systems needed to start and grow a successful company. I’ve been self-employed since I was 16 years old. I know how to start and grow a successful company. That’s what Dr. Robert Zellner and I have done. Between he and I, there’s the state’s top largest, one of the state’s largest and most successful optometry clinics, one of the most successful men’s grooming establishments. I’m involved in a dog training brand called Tip Top Canine started by Rachel and Ryan Wimpey. I’m involved in a marketing company. I’m involved in an outdoor living company. We’re involved in an auto auction. I mean, I go on and on listing all the businesses, but I’m telling you right now, you have the capacity and the tenacity needed to achieve massive success. You can become the next super success story, but to quote Napoleon Hill, the time will never be just right. You must act now. If you want to become the next super success story, you want to become the next Bob Healy, you can do it. And then now on part two of today’s show, I’m going to play some more audio so you can discover that Bob Healy is in fact a real person and that we did really in fact help him grow his multi-million dollar company. My name is Clay Clark reminding you that you smell terrific. On today’s show we find ourselves at the intersection in entrepreneurship as we interview the founder of the grill gun products Mr. Bob Healy. This engineer of over 30 years has invented a product that combines the look of a gun and that shoots fire so that you can light your charcoal grill within just 60 seconds. But before we talk about Bob and his beautiful, glorious grill gun, let’s talk about the products that I’ve almost invented. Let’s talk about the products that you’ve almost invented. Let’s talk about the ideas we’ve all had that we have not acted upon. Jason, I couldn’t sleep all last night. I had this awesome idea. Check it out. This idea is going to change the world. Are you familiar with babies? I used to be one. Okay, so babies spend all their time doing what? Crying, eating, pooping? Crawling! Ah. Sure, they crawl, right? Yes. So what if we converted their onesie? You know how they wear like one thing? Oh yeah. The onesie where it’s like the top and the bottom? Yeah, it’s like a baby sock. What if we turned that into a mop? So it could be called the baby mop. So your baby’s mopping the floor. And they just clean as it goes. Yes! That’s probably the worst idea I’ve ever heard in my life. What? I thought deeply about that for several minutes! That idea was going to be my path to financial freedom and riches! Okay, okay, fine. You want to rain on my parade? I have another idea. I thought about this last Tuesday. It’s incredible. Men like to do what? They get kind of older, they have some success, they’re looking to relax, they want to get a prosthetics exam. 18 holes. They want to go… Golf. Right! And guys often have to go to the bathroom, right? And when guys go to the bathroom, typically they do what? When they’re going to the bathroom, they’re looking for a magazine. Right, they read. They read now. But what if they invested the time they normally spent reading and spent that time perfecting their putting game? Jason, it’s so easy. We could just take the floor around the toilet and turn that into a putting green. No one’s thought of this. Yeah, because it’s a bad idea. You could practice putting while pooping. That is the worst. It’s the poop putt. The poop putt. That’s it. The poop putt. Well, hey, you know, this idea is special. I know it is in fact the worst idea that anybody has ever had What you just said Is one of the most insanely idiotic things I have ever heard At no point in your rambling incoherent response Were you even close to anything that could be considered a rational thought? Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul. Some shows don’t need a celebrity narrator to introduce the show. But this show does. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses. Ladies and gentlemen, welcome to the Thrive Time Show. Now, 3, 2, 1, here we go! Started from the bottom, now we’re here. Started from the bottom and we’ll show you how to get there. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Yes, yes, yes, and yes! Thrive Nation, welcome back to another exciting edition of the Thrivetime Show on your radio and podcast download. And Dr. Z, today’s show guest deserves some cowbell. Oh, and he got four yeses, too. I know when you fire off a show with four yeses, you are fired up and ready to go. Now, Z, I wanted to allow this listener to be introduced with a kind of a subtle hype intro. Yes, okay. So I brought my megaphone with me, and so we’ll go ahead and tee it up here. Let me get this ready here. Here we go. Here we go. Here we go. All right, Tribe Nation, on today’s show we have the inventor of the grill gun, Mr. Bob Healy, an engineer with over 30 years of experience. He’s the founder of this great new product. Bob, welcome on to the show. How are you? Wow. Oh, I’m just fine, Clay. Thank you. Thank you both, Dr. Z and Clay, for having me on today. Well, tell the listeners out there who are not familiar with the grill gun, I think it’s a great product. It’s a great product. It’s a great product. It’s a great product. on today. Well tell the listeners out there who are not familiar with the grill gun. I think it’s anybody out there if you’ve ever wanted to be an inventor it’s a tough road to go it’s a tough road to go down see it’s a tough road and all the listeners right now if you will go to that’s a you can see this product so you can check it out while he’s talking you can look at it and marinate on it and see it. Talk to us about this this grill gun and when did you first get the idea to make the grill gun? Oh well, so the grill gun is a high-powered torch. It’s designed to be able to conveniently light charcoal grill in just minutes rather than tens of minutes or half an hour at a time, something like that. It’s really not even a tool or a type of tool that people have been or could be familiar with because it’s entirely new both in its purpose and in its appearance. What you do with a grill gun is you use it to light a charcoal grill and it’s designed to fit in your hand comfortably and use safely while you actually light the charcoal almost instantly warm up your grill, sterilize the grates, start cooking over your charcoal and or your smoker, you know, your wood smoker, offset smoker in just minutes. The whole notion of lighting a charcoal grill pretty much instant, instantly is not something that people have done. I know there are a lot of YouTube guys that are out there and people like me who sort of, we really like the idea of starting a charcoal real fast and not having to use a lighter fluid or wait around on a charcoal chimney or any of the other things that are done for it. And when you light a charcoal with a 400,000 BTU torch, you’re basically setting that charcoal on fire and you’re cooking off all the debris that’s on the grills and at the same time you’re bringing the whole grill up to temperature. So basically you’re doing it and just when I go when I go grill and I’m cooking in two or three minutes after I start the process. It’s a year-round activity. Bob you feel like a man. Yeah like a man. You’re like Rambo of the grill. I mean come on now. You just feel like a man. It’s a man gun. Yeah that’s that’s um it’s it’s pretty amazing watching people their reaction to it because it just does hit that Y chromosome pretty hard. You feel like a man, you’re out there, it’s 25 degrees, you like to grill, you know, you can run back in the house where it’s warm, but it doesn’t matter. You can grill year-round. It doesn’t have to be an outdoor summertime activity, even though, you know, that’s how a lot of people like looking at it. Now my understanding is, okay, so we have a grill gun here. This thing can help our listeners light their charcoal grill in 60 seconds. And it’s fun. See, it’s fun. Oh, it’s fun. But what does it look like, the grill gun? I’ve seen some pretty, I don’t know the technical term for it, but I’ve seen some pretty weak versions of what Bob’s is creating. I’ve seen people who’ve tried to create a grill torch, but it’s kind of like, meh, meh, meh. Try again. Some of these products have the class and quality of the Chinese finger locks, the paper locks. Oh, don’t kid yourself. I mean, very impressive. So talk to me about this. What does it look like? What does it feel like? Does it feel like a man gun or does it feel like a, meh? I think one person who interviewed, or actually reviewed it said he felt like he had seen Prometheus for the first time. It just, it was so intense, the feeling of looking at a torch that looks like a pistol, like a 45 or a Glock or something like that, a semi-automatic slide-action pistol that has a long bell on it. It’s over, it’s about 22 inches long in order to get the barrel away from you so that you can use it without burning yourself. But it looks like a gun, it feels like a gun, it shoots fire. You hold on to it, it fits nicely in your hand, it’s well balanced. And you use it to really just basically flood the grill with the heat that you need in order to bring it up to the temperature you want to cook in just under a minute. Now, Z, I want to get into the business-y kind of things. This is a business show. It technically is a business show. So it’s business school without the BS. Come on now. So Bob, you made the product. Z, that’s step one. You’ve got to have your product. That helps. So step one, you have the product. You need to product idea. Step one. Step two, nobody, Z, I’m talking about almost nobody ever goes to step two. And that is make a prototype. Oh, check. He’s got the prototype. He’s got the idea. He’s got the prototype. Yes. Step three, we’ve got to try to sell something. You’ve got to sell it, baby. Sell something, sell something. For more than you make it. Sell something. That’s the key. I want to ask you this. Talk to us about if someone wants to buy this thing, can they buy it? What’s been your road like of seeing if someone wants to buy it? I know you did a demo at the Thrive Time Show conference for our attendees. Oh, yeah. I think about one third of the people in attendance, I could be wrong, but I think about a third of the people in attendance said, I definitely want to buy one of these right now. How can the listeners get ahold of this? How can they buy one? Tell us about selling something. Okay. So the process of putting this out on the market is when you’re trying to bootstrap something up from the bottom without having a venture capital or something like that step in and say, here, you need this money. Let’s go for it. You actually have to determine whether or not people want what you have, what they’re willing to pay for what you’ve got, and then how are you going to get it made? And so I had to figure out, well, first off, there’s torches. You can get a torch today if you go down to a hardware store. You can buy one, and it’s long, and it’s got a long hose, and it goes to a 20-pound tank, and you can look like a dork like I have done for the last 10 years, you know, standing back and flaming up my charcoal grill. And if you want to do that, knock yourself out. Go ahead and do it. And I, like I said, I’ve been doing that for a long time, and I decided to make something that really did the job right. And so it’s the same sort of technology in that you’re putting high-intense fire on a grill, but how do you make that into something that people want? And how do you get it in front of them? So if your listeners have gone to, they’re already taking a look at this. They can see what it looks like, but they can’t hold it in their hand. Why? And what they can, the reason they can’t hold it in their hand is because it’s on a computer screen and they need to order one in order to get one. But in order to do that, the hardest part about launching this endeavor is where are you going to come up with the capital to make it happen? And I decided to go the crowdfunding route. And so what I’m asking people to do is to go to the website and entertain themselves, figure out if this is for them, and if it’s not, you know, move along. But if it is for them, then take it on good faith that what I’m doing in crowdfunding is I’m using that tool, that whole platform. There are a couple of them out there. I’m looking right now pretty hard at Kickstarter. But you use that platform to allow people to come out and say, I want one, I’ll back you. And when you make them, you send them to me. And so the process is pretty straightforward. You basically are pre-selling them. You say, I’m going to make them. If I hit the minimum threshold that I need to have in order to be able to have the finances to make it work, then I can build them. And that’s really my business. I’ve done this all my life. I’ve made things. The easy part is for me, it’s my wheelhouse to create a product and figure out how to build it and how to make it a high-quality product. But the new part, my new venture really is being out on the sales edge and on the financing edge. How are you going to fund it? How are you going to turn it into a business that everybody wants to get behind? So in order for them to get their hands on one right now, they really can’t. I’ve got a dozen of them that I’ve made that are prototypes. I’ve sent them out, people have used them. They kind of rotate around in a pool of grill guns that can be used for the purpose of promotion. But it’s a four to six month process to actually get them in your hands. And so if I were to, like for instance today with this podcast, with your audience, if enough people actually went out there and said, I want to do this, then before Christmas, even before Thanksgiving, they could be in production and in your hands. That’s the beauty of crowdfunding and the direction that I’m taking it here is that I can launch it, I can have it in people’s hands, and we can be going down the road. Bob, for the listeners out there who maybe are pondering, they’re going, is this guy delusional? Is this guy crazy? You are a man with an engineering background. How many years have you been an engineer? Let’s see. I’m gonna give away my age here, but it’s been almost 40 years. So how many of these people do you need out there right now to say, I wanna buy one before we can get this thing in the hands of America? Well, the way crowdfunding works is you actually set your deadline, your minimum that you absolutely have to have. And I absolutely have to have 1,400 people, that’s 1-4-0-0, say I want to have one. And I’m a tenth of the way there after having just a few weeks of just doing advertising on Google and Facebook. And so the whole Kickstarter community is bigger than that. And so it seems like a real doable number. And if people were to actually just believe that it will happen, if they like it well enough, and they say, yeah, I’ll support you, then what will happen is, is when I see that I actually have people up over that number, then I’m going to just email everybody. And so you’d want to put in your email and your text number, and then I’ll just do a broadcast, everybody say the Kickstarter website’s up, it’s live, go fund it, and as soon as I see that that actually is happening and it’s funded, then I can actually start the manufacturing process going. Bob, what made you come up with the grill gun? What were you thinking? Did you fall and hit your head? On the toilet seat. Yeah, did you have a bad accident as a kid from a burn? I mean, there’s something. This ice cream, this yogurt is curdled. I feel sick. Oh, look at what I just drew with my vomit. It’s the grill blazer. How does that happen? Do you have a dream? And this mythical grill gun came to you in the dream and said, make me, make me. What happened? All of the above. It was… I was outside talking to a horse. This is what he said to do. Like I’ve been saying, I’ve been doing this for a long time and putting up with buying torches that they, you know, a weed torch, a torch that puts out that kind of heat, 400,000 BTU is, it’s gonna burn up fairly quickly. And so I’ve gone through several of them over the last decade. And I thought, you know, nobody does this. And people come over and they watch me grill. I grill every single week and or smoke something. And so lots of friends and stuff are used to coming over and they hear the roar of the jet engine as I light the grill and start cooking things in just a minute or two. And they think it’s really funny and really cool, but they don’t see themselves with this giant long torch hosing down a grill. And I, so it was a year ago in December, December 2018, that I was out there grilling and I thought, you know, I’m either going to put up with this nonsense for the rest of my life or I’m going to do something about it. So I just said, I got to, I didn’t know what a grill gun was. I hadn’t ever seen one before. I thought, well, something is better than this. And what is it going to be? And so I went to some friends and my family, I got sons in law and sons that are opinionated, and I like the opinions. And so I basically started asking them questions and then formed a list of what it would need to have. And then I got busy modeling it. And it was about so that was December, and it’s probably in February, everybody said, oh, you’re on with something here. And then by May, I had it. I mean, a year ago, May, so not quite a year ago, I actually had prototypes in my hand. And I then started going down the other channels of, OK, how do I build this? How do I get this cost effective so that I can make it and people can buy it for a reasonable price? And utmost important was the quality of it. So I’ve designed this to where I’m going to be proud to use every single grill gun that I have for years, not for once or twice or for half a season before it burns up. So it was just a process of saying, I don’t know what it is that’s going to make my life better, but I know when I see it, I’m going to like it. And so, you know, again, if you if you’re on the website, and you are your listeners have listened to and gone to the website, they know what I’m talking about here. It’s pretty appealing design, and it’s really durable, really well, well designed. So Bob, you’re basically a big pyro. I mean, that’s really what it boils down to. I mean, you’re a big pyro. Well, I’m not as much a pyro as the people that want it. I mean, I’ve heard a lot of people say this. This is all kinds of stories about how I’ve been a pyro my whole life and that sort of thing. Not me, but I can appreciate that there are people that fire a whole lot. Now let’s talk about this grill gun. Let’s get into the rough questions now, the rough ones. The tough ones. All right. Will this blow up? If I turn it on, boom. What are the chances I turn it on, what are the chances I incinerate myself? Well, pretty small. You’d have to be deliberate wanting to do that because what you’re working with is protein gas and you know propane gas is explosive so you could do things that I warn you not to do like you could turn on the grill gun inside the house and just let it run like that for a while and then say okay I think I’ve got enough propane in here and then light it I wouldn’t buy it that’s not a best practice move that’s not that’s not No, and so the real problem in trying to design and sell something like this where you’re handling that much heat, I’m dealing with the same sort of thing that every torch manufacturer out there has. You’ve got to build something that’s safe, and then you have to warn people about how to use it. Because the nuts and bolts of it is you have a propane source, a small one-pound bottle. And you’ve got to screw that onto the bottom of the grill gun. And now you’ve pressurized the grill gun. And that affords the opportunity for the gas to come out the bell. And so when the gas comes out the bell, you want to light it when it comes out so that you’re not just expelling propane in the air, which is explosive, because if you burn it while it’s coming out the bell, you don’t have any danger. And there’s nothing about the gun itself or the design of the self where it’s going to pocket enough propane to explode on its own. It couldn’t do that. But what it could do is you could vent it into an environment that, you know, where the gas is itself explosive. But this is not new. The Grills gun itself is some really innovative new technology, but the notion of taking gas out of a gas container, poping gas out of a bottle and lighting it on fire is, you know, tried and true for decades. So I’m not doing anything there that’s in any way dangerous that would create a problem for anybody to operate one. What have been, and see I want to ask Bob, see I’m now going to ask Bob the really tough question. Are you going deep? Deep. Deep. What has been, as you’re building the grill gun, which you can learn more about at the, it’s, see that’s, and for all the listeners out there who are going onto the website right now, they’re looking at it, what’s been the toughest part of trying to take your idea, that you are, and I mean this in a nice way, you are passionate in a way about this product that doesn’t make sense to most people. Most people, see most people like to grill. Oh yeah. And most people want to light the grill in 60 seconds. But most people aren’t willing to invest this kind of money and time into coming up with a solution. Bob, as you’ve been trying to provide the world’s best grilling tool possible, what has been the most challenging part of doing this? Really, everything except for designing it and setting up the manufacturing. I mean, it’s hard to actually pin that down to one thing. But getting in front of people who can help influence, or charcoal influencers, and getting them to pay attention and helping me promote this notion. It’s basically you can have the best tool of anything, whatever you want. And if nobody knows about it, you know, you’re just sitting there holding it. I could make 5,000 grill guns and put them out in my garage and then next year I still have 5,000 grill guns out there. So it really is trying to get an audience that wants to buy them. And so it wouldn’t make any sense for me to just get excited, you know, 1400 people excited to buy one and then launch my Kickstarter campaign and then create it, you know, nobody wants any. So it’s the whole aspect of marketing and sales. That’s the hard part because everything else is pretty straightforward. Z, you’ve told me for years I’m one of the best tools that the world has not heard of yet. I know you mean by that. I promise you, Bob, if you put 5,000 of those in your garage, you’re going to end up with 4,999. Because I’m going to come over and grab one of them. So there you have it. Z, what tough questions do you have for Bob about the process? Because there are so many listeners out there who want to be an inventor. They want to launch a product. He’s done step one. He had the idea step two though. He made the prototype Step three he’s got to try to sell it as he’s in that pre-selling phase And it’s a weird deal cuz you got to sell enough to get the money needed to produce a lot See what what rude question do you have for Bob? What did strong advice? Did you have for Bob? What do you got there? How much money do you need right now? I need $100,000 and if you want to write me a check-V, I will drive you to town. What are you willing to give up for $100,000? I mean, like a kidney? Well, obviously, I’m willing to give up whatever it would take in the form of a loan and I would also be willing to give up, you know, negotiate on a piece of the equity in the company for whatever the investor thinks that it’s worth. That’s always a negotiation problem. Yeah. There’s hundreds of thousands, tens of thousands of people that will be listening to this podcast, i.e. radio show, and somewhere, someone’s going to get on there and look at, which I have been looking at now for the entirety of the podcast and looking at it and remembering my experience with Grillblazer. It’s a cool product. It’s a cool product. It’s cool. And sitting out there thinking, there’s probably somebody out there that does this. They’ve got their money in a savings account drawing nothing. Maybe they’ve got a few thousands in the stock market. They’re willing to put $100,000 on 10 different businesses and hopefully one hits. And hopefully one hits. And they go to themselves, they go to their website and they go, hmm, okay. How much? What do I get for $100,000? So how does somebody contact you? What’s the best way to contact you? Somebody’s listening out there going, you know what, I may want to, it depends on the equity piece you give up, depends on the, it depends on a lot of things, but still that’s negotiable. We don’t want to go into that right now in the air, but how does somebody contact you and start that process? Well the most direct way that it’ll get to me is bob at And if you don’t know anything about the Internet and you don’t have email and you do have a rotary dial phone, then you could dial 918-960-9690. What’s that number again? 918-960-9690. I think I might have said that wrong the first time. 918-960-9690. Yeah, it’s on your website. Now, Bob, as we wrap up today’s show, what final question do you have for Dr. Zellner? Dr. Zellner, Z, you’re a guy that people short tank you all the time. They’re always wanting to pick your brain for business tips. Z, is it okay if he asks you any questions? Absolutely. Okay, Bob, what question do you have for Dr. Z, have an impression, just having seen the Grogan and you’ve seen people’s reaction to it, do you think that this is something that is a thing that is going to go? Okay, first of all, I do have an impression I do. I do Forrest Gump fairly well. That’s my boat, Jene. Jene. Jene. I was just running. Just running. We were like peas and carrots. So I do have, I got a couple of impressions that I do. Number one, I’m sidebar. You know, you probably don’t want to hear all of them today, but. That was a good one, though. Thank you. Can I just, as you’re formulating your answer, I’m just going to cue up a little motivational quote that you once, this is a voicemail, I think it came from you to me. Oh, I did. This was in that phase of our career and life where you called me Happy. That was my nickname was Happy. I’m just gonna cue it up. Okay, good. And I’ll cue it up as you formulate your answer. That way what your feedback you give, Bob, will not either be super euphorically awesome or soul-crushing. We don’t want that Simon Cowell moment to happen without a lot of premeditative thoughts. So here we go. I got two thoughts. You’ve got to rise above it. You’ve got to harness the good energy, block out the bad. Harness, energy, block, bad. Feel the flow, Happy. Feel it. It’s circular. It’s like a carousel. You pay the quarter, you get on the horse. It goes up and down and around. Circular, circle, with the music, the flow. All good things. All good things. All right. Two things, Bob. To answer your serious question, that is, yes, I think it’s pretty cool. And I do think there’s a market for it. I don’t know how many times people look at me and say, there’s nothing to buy you. What do you buy the man who has everything? A grill gun. Agreed. Number two, I would do my best effort to approach Hasty Bake, to approach Oklahoma Joe’s, to approach some barbecue places that, you know, barbecue, i.e. is grilling by almost definition right anymore I would maybe maybe do a co-sponsorship maybe it’s the but what if they steal my idea well then that’s just what you would you have them sign an NDA before you approach them and then you talk to them about co-marketing co-branding this what if they say no then you go to the next one you knock on another door who do I call? Ghostbusters. No I’m sorry you start off you make a list, you make your top 100, you make a top 10, top 12, top 50, people that might be interested in co-managing this with you. You know, now you’re going to have to give up some of the juice. You already said, hey, for $100,000 I’m going to give up some equity position anyway. So maybe you go to somebody who themselves are in the grilling business. How much would you be willing to give up? You see, if you were in Bob’s shoes, let’s say, and you get a deal, what Hasty Bakes says, yeah, we love it. We love it. Let’s do it. How much equity would you be prepared to give up on a product that would be stillborn, essentially, without funding? How much would you, Z, advise a young man to say, hey, I’m willing to give up, you should be prepared to give up up to this much of your company for that funding? Well, it depends on the amount and it depends on what I feel like I’ve already put into a person. I don’t know how much money you’ve put into this already, but you have put some money in. You have put some time in. I would be able to document that and I’d be able to get that a reasonable amount of money for that. How much is the invention worth? Reasonable. How much time have you put in? Reasonable. And how much physical money have you put into it. These are all reasonable numbers that a businessman would want to see. And so then if 100,000 is a third of that, then I would say they’re giving up a third of the equity. I mean, money is money. Cash talks. So you’re saying if Bob put in 100,000 of his own money and Hasty Bakes says, hey, we’re going to put 100,000 in, you said you might be willing to give up 49%? Correct. I mean, at the most, you want to negotiate. You want to negotiate. But I mean, at the most. At the most, you’ve got to be ready for that. You’ve got to be ready for it. Right. It’s kind of like, well, okay, you’ve got $100,000 in it. If I’m putting $100,000 in, why are we not more equal? Why are you only going to give up 2% of the company? Don’t be stupid like that. You watch Shark Tank and all, those guys come on there with these ridiculous ads. So, Bob, does that feedback help you, and do you have any final closing question? Just drilling into that question a little bit deeper, it really wasn’t so much how much to give up as you see, Dr. Z, you see a lot of stuff. People are trying Shark Tank you all the time. And I’m just curious if I were, not that I’m gonna do this, but I just mean on the quality of the kind of product that comes across your desk, is this the kind of thing that you see that has legs, or is this the kind of thing that you say, you know, next, let’s go do something else? I think it has legs. I think it’s kind of fun. It’s kind of a fun novelty, but yet useful gift. It’s a gun. And really, your final price point on it is going to be roughly what? What are you thinking? Well, just for easy talking purposes, $100, but that includes shipping. See, I think $150. I think a guy would pay $150. This is a completely unnecessary item. Well, that’s the fun of it. I think, though, you keep it $99.99. Really? $99.99? Yeah. What if it was in the shape of an Uzi or an AR? For an AR themed one? That’s pretty cool. It looks like James Bond would go and take a picture of this. If they had an AR version, would you spend up to $150,000 on it? You might have different. You could have a rifle. A rifle? A little.22 version, a little bit of flame. If you’re a cigar lighter, you know, you want to light your cigar. The grill blazer, the grill gun could be, you know, you could have different variations. Down the road, you could have the, I’m serious, I’m going to be a cigar lighter. Or, you could have the, I’m serious, I’m going to be a cigar lighter. Or, you could have the, I’m serious, I’m going to be a cigar lighter. Or, you could have the, I’m serious, I’m going to be a cigar lighter. You can have different variations. Down the road, you can have the, I’m serious, I’m going to pump up the fire. Or you can have a product that’s always fun. You give the gift and it’s the grill blazer line of landmines. Yeah, that’s also fun too. So it just randomly starts. You just blow it up. You say, I buried that in your yard, and at some point it will emit flames. And for $100, I’ll tell you where it is. I don’t need you on my marketing team. Oh, you do. You do, my friend. You’re so good. Great tagline. It can grill charcoal in 60 seconds. All I’ve got to do is have squirrels at 30. All I’ve got to do is have landmines in the yard. Take back control of your yard for $100. Grill a squirrel or a charcoal in 60 seconds. Yes, I do think it has legs. And like I said, it’s a fun gift because it’s a fun gift. It’s a fun gift. It’s a fun gift. It’s a fun gift. It’s a fun gift because it works, it’s clean, it looks good, it’s well built. I’ve already fired the trigger myself. And I think, like I said before, it kind of gets into that, you know like those catalogs you flip through on the airplane? Oh yeah, it does. Oh, you should be on that. Yeah. Finger hook catalog. I’ll get myself a finger hook catalog. Get myself a recliner with a back scratcher. Oh yeah. And get myself a grill blazer. And get myself a whole collection of Chinese finger locks. And then I’m set. That’s all I need. That’s all I need. For the man, for the guy who has everything. Now you have your grill gun. The grill gun. Yeah. You can grill a squirrel or charcoal in under 60 seconds. Guaranteed. Endorsed by Batman. That’s right. Okay, Bob. I appreciate you. And check Norris. Bob, it’s Our listeners out there, I know they’re going to go check it out. Check it out. Z, you could be one of the first 1,400 people in America to buy this beautiful item. The grill gun endorsed by Chuck Norris. I think that’s the tagline. If, by the way, if Chuck did endorse this, wouldn’t it be over for him if you got a celebrity endorsed by Chuck Norris? That’s one of the moves. That’s a move. That’s a move. That’d be a great move. Bob, I appreciate you so much. Zee and I are going to go pontificate about the NFL upcoming draft. We’re going to be talking about all things NBA. We’ve got a lot to cover here, Zee. Thank you so much, Bob. Have a great day. Jason, have you sincerely ever had an idea to invent something? Yeah, but they’ve always been bad. They don’t really like service and need. This is more of something that you’ve had an idea, thought about it for maybe half a day and then you move on? Yeah. Okay. Well, if you’re out there and you sincerely have an idea or an invention that you want to refine and you want to get launched and turned into something that could make money, that could become a business, I would highly recommend that you start by thinking of problems that real people have and look for a better way to solve that problem or a way to solve the problem that people really have. That’s why I think the grill gun will do well because men like to grill and they sincerely want to use charcoal because it typically tastes better. But now you can use the grill gun to light your charcoal grill in just 60 seconds. Oh, and I’ve used it and it’s saved me so much time. I don’t have to taste lighter fluid. It’s awesome. And it’s a lot of fun. Oh, it’s so much fun. It’s like a gun-shaped torch. It combines grilling. You’ve got the fire. You’ve got the gun to hold. It’s a fantastic gift. I encourage you to check out the website today. Again, in case you missed it earlier, it’s called And if you’re interested in learning how to become the best inventor you can possibly be, I would recommend that everybody goes out and purchases a copy of the book called Secrets from an Inventor’s Notebook. Secrets from an Inventor’s Notebook by Maurice Kanbar, the creator of Sky Vodka, and a guy that is the holder of an incredible number of patents. The modern needle protector, you know, that’s Maurice Canbar’s invention. The Sky Vodka, that’s his invention. You have the modern traffic lights. A lot of people don’t realize this, but the modern traffic lights, a lot of them are using Maurice Canbar’s patented invention that makes a strobe light that strobes so fast that the average person doesn’t see it strobing, but it dramatically reduces the amount of electricity being used because it’s not on the whole time. It’s strobing. Interesting. This guy’s got a ton of inventions and he wrote how he did it, how to do it, how to invent things, the process. It’s not a random thing he’s doing here. It’s a proven process he’s done time and time again and you can get that book today. It’s called Secrets from Inventors Notebook by Maurice Canbar, the creator of Sky Vodka. It’s an incredible book. Everybody out there should own it if you’re looking to become an inventor. And we like to end each and every show with a boom. And so without any further ado, three, two, one, boom. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay’s done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockerill, head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers. They run 160 companies every single week. Think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. Amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best of you. And Clay has been an amazing business coach. Through the course of that we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it and when we walked out I knew that he could make millions on the deal and they were super excited about working with him and he told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyway, he’s just an amazing man. He’s impacted me a lot. He’s helped navigate. Anytime I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like I remember we got closed down for three months he helped us navigate on how to stay open how to how to get back open how to just survive through all the COVID shutdowns lockdowns because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable he helped us navigate that and of course we were conservative enough that we could afford to take that on for a period of time. But he was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing and I encourage you if you haven’t worked with Clay, work with Clay. He’s going to help magnify you and there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps for maybe six hours a day and literally the rest of time he’s working and he can outwork everybody in the room every single day and and he loves it. So anyways this is Charles Kola with Kola Fitness. Thank you Clay and anybody out there that’s wanting to work with Clay. It’s a great great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola. We’ll see you guys. Bye bye. Hi I’m Aaron Antus with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them and I actually noticed he was driving a Lamborghini all of a sudden so I was willing to listen. In my career I’ve sold a little over 800 million dollars in real estate. So honestly I thought I kind of knew and Holmes, and then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Holmes, and we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four-month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you if you’re thinking about working with Clay, I mean the thing is it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t. My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people. I love the building relationships. But one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time. He and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. In that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. JT, do you know what time it is? 4.10. It’s T-Bo time in Tulsa, Oklahoma baby! Tim Tebow is coming to Tulsa, Oklahoma June 27th and 28th. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out, because I don’t know. Well, I’m just saying, Tim Tebow’s going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also, this is the first Thrive Time show event that we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. Who’ll be presenting. Now, we’ve had a couple of presenters that have had a billion dollar net worth in some real estate sort of things. Yeah. But this is the first time we’ve had a guy who’s built a service business and he’s built over a hundred million dollar net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind nine round boxing. He’s gonna be here in Tulsa, Russel, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He has inspired me listening to him talk. And not only that, he also has, he practices what he teaches. So he’s a real teacher. He’s not a fake teacher like business school teachers. So you got to come learn from him. Also, let me tell you this, folks, I don’t want to get this wrong, because if I get it wrong, someone’s going to say, you screwed that up, buddy. So Michael Levine, this is Michael Levine. He’s going to be coming. You say, who’s Michael Levine? I don’t get this wrong. This is the PR consultant of choice for Michael Jackson, Prince, for Nike, for Charlton Heston, for Nancy Kerrigan. 34 Grammy Award winners, 43 New York Times bestselling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say Colton Dixon’s in the house. Yes, Colton Dixon’s in the house. So if you like top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Again, that’s And some people might be saying, well, how do I do it? I don’t know how I do it. How does it work? You just go to Let’s go there now. We’re feeling the flow. We’re going to Again, you just go to You click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. The reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in a bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it. I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to You might say, well, when’s it going to be? June 27th and 28th. You might say, well, who’s speaking? We already covered that. You might say, where’s it going to be? It’s going to be in Tulsa, Russell Oklahoma. I suppose it’s Tulsa, Russell. It’s I’m really trying to rebrand Tulsa as Tulsa, Russell. I’m sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office and so it’s going to be packed. So when? June 27th and 28th. Who? You! You’re going to come! I’m talking to you. You can get your tickets right now at and again you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s TiVo time right here in Tulsa, Russia. Get those tickets today at Again, that’s Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood California in the beautiful sunny weather of LA come to Tulsa? Because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation, really life-changing, and I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person, two-day interactive Thrive Time Show Business Workshop. That Tim Tebow and that Michael Levine will be at the… Have I told you this? You have not told me that. He’s coming all the way from Rico, this is John Lee Dumas, the host of the chart-topping podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military, and he started recording this podcast daily in his home, to the point where he started interviewing big-time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting out shows day after day. And now he is the legendary host of the EO Fire podcast. And he’s traveling all the way from Puerto Rico to Tulsa, Oklahoma, to attend the in-person June 27th and 28th live time show, two day interactive business workshop. If you’re out there today, folks, you’ve ever wanted to grow a podcast, a broadcast, you want to get in, you want to improve your marketing. If you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the two-day interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life-changing. Get your tickets right now at James, what website is that? James, one more time before it’s over. Shine, everything rides on tonight. Even if I got three strikes, I’ma go forward. This moment, we own it. I’m not to be played with because it could get dangerous. See, these people I ride with. This moment, we own it. moment. We are ready. Thrive Time Show two day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13 point business system that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see you. And now you may be thinking, what does it actually cost to attend an in-person, two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy, at King’s Point in New York, acta non verba, watch what a person does, not what they say. Whoa. Good morning, good morning, good morning. Harvard Kiyosaki, The Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. Broadcasting From Phoenix, Arizona, not Scottsdale, Arizona. They’re closed, but they’re completely different worlds and of a special guest today Definition of intelligence is if you agree with me you’re intelligent. And so this gentleman is very intelligent I’ve done this show before also But very seldom. Do you find somebody who lines up on all counts as Mr. Clay Clark is a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing. But I thought, since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who’s my age, and I can say or cannot say? Well, I have to, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed, to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump. I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, thank you, but you’ve become an influencer. More than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much, and thanks for reading my books. That’s the greatest thrill for me today, not thrill, but recognition is when people, young men especially come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school, and I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. Like we have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating, the walls are super, it’s just very cool. The atmosphere is cool, the people are nice, it’s a pretty cool place to be. Very good learning atmosphere. I literally wanna model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored. You’re awake, alive the whole time. It’s not pushy. They don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of the business. Planning your time, breaking it all down, making time for the aspects in your life, and just really implementing it and sticking with the program. It’s really lively, they’re pretty friendly, helpful, and very welcoming. I attended a conference a couple months back, and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are, you know, you want to take a step-by-step approach to your business. Whether it’s marketing, you know, what are those three marketing tools that you want to use to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay, and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it will be answered. This conference motivates me and also give me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things. There’s stuff that everybody knows. But if you don’t do it, nobody else is going to do it for you. I can see the marketing working. And it’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun and super motivating. I’ve been here before, but I’m back again because it motivates me. Your competition’s going to come eventually, or try to pick up this tactic. So you better, if you know, somebody else will. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you, and really just appreciate how far you’ve taken us So this is my old van and our old school marketing and this is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you Clay and thank you Vanessa for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time Workshop, you’re missing out on a great opportunity. The atmosphere at Clay’s office is very lively. You can feel the energy as soon as you walk through the door. And it really got me and my team very excited. I’m excited to be here. I’m excited to be here. I’m excited to be here. energy as soon as you walk through the door. And it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. I love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing, I’ve learned more in the last two days than I have the entire four years of college. ♪ The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews, and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business as well as recruiting new employees. Group interviews, number one. Before we felt like we were held hostage by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands-on how to hire people, how to deal with human resources, a lot about marketing, and overall just how to structure the business, how it works for me, and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It’s real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purposes for all those other people that directly affect your business as well. Everybody. Everybody. Everybody. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Everyone needs to attend the conference because you get an opportunity to see that it’s real. you


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