Business Podcast | How to DOUBLE Your Sales This Year | 4 PRACTICAL Proven Moves That You Can Use + Why Everybody Needs Testimonials, Reviews, Case Studies (Maybe Even a HYPE-MAN)

Show Notes

Business Podcasts | How to DOUBLE Your Sales This Year | 4 Proven Moves That You Can Use Now + Why Everybody Needs Testimonials, Reviews, Case Studies and Maybe Even a HYPE-MAN

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE:
Download A Millionaire’s Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE:

See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE:

“He that walketh with wise men shall be wise: but a companion of fools shall be destroyed.” – Proverbs 13:20

Improve Your Branding

Gather Objective Google / Written Reviews from Your Current and Former Customers
Gather Video Reviews from Your Current and Former Customers
Always Cite Your Sources
Create a No-Brainer Offer for First Time That First Time Customers Can’t Resist – Schedule Your FREE 13-Point Assessment with Clay Clark –
Organize, Advertise and Optimize All Reviews / Testimonials On Your Website and Marketing Materials

Insert footage of the DJConnection Call Center
Insert a testimonial from Aaron Antis of
Insert a Charles Colaw of

“He that walketh with wise men shall be wise: but a companion of fools shall be destroyed.” – Proverbs 13:20

Business Coach | Ask Clay & Z Anything

Audio Transcription

Speaker 1:

Get ready to enter the Drive Time Show.

Speaker 2:



Okay, Brian, are you ready?


Yes, sir.


Okay. Clay Clark, introduction voiceover. Take one. Whenever you feel it, Brian.


Ladies and gentlemen, today’s speaker is the founder of, the former United States Small Business Administration Entrepreneur of the Year, a contributing writer for Entrepreneur Magazine, and the author of four books. He started his first business out of his college dorm room and was named as the Metro Chamber of Commerce Entrepreneur of the Year at just age 20.

How’s that feeling in there?


Not bad, not great. It’s actually pretty terrible. Could you bring more sizzle?


Okay. Okay, sure.


And whenever you feel it.


Since that time, he and his companies have been featured in Forbes, PandoDaily, Yahoo Finance, Bloomberg and countess publications. He has been the entertainer and educator of choice for some of the world’s largest companies including Hewlett-Packard, Valspar Paint, Oxyfresh, Maytag University, Boeing, Farmers Insurance, and many others.


Cut, cut, cut, cut. This isn’t working.


I could liven it up maybe with like a British accent or, “Clay Clark matey, shrimp on the barbie.”


You have to stop. It needs more energy. It needs more flow. I think only one man can help us. Bring in Randall.


The hype Man! Woop woop. Oh yeah! Oh, oh, oh, oh. The hype man’s in the house! Hey! Ho! Randall the hype man. What up, Brian? How you doing?


Hey. Hi, Randall.


Good to see you, bro. Listen, I hear that you got some problems bringing some hype to this piece. You need to hype it up!


That’s not even true. Is that what-


Shh. The master’s in session. You got to listen, all right? I want you to close your mouth, close your ears and listen with your heart. All right?

In order to be a hype man, you got to rhyme all the time. Isn’t that right, Mix Master Jeff?


That’s right.


Listen, you got to bring the fire that the event requires. All right? So step into my dojo of mojo and let me show you how this is done. Step back. Here we go. You rolling?


You got it, Randall.


Ladies and gentlemen, today’s speaker is the master of the trade. He had to take both algebra and the ACT three times just to be here today. He’s the co-creator and co-founder of five human kids, and he’d be making more if he wasn’t currently doing this gig.

Oh! And that’s how you do it! Step up, Brian. Let’s go.


Do you want me just to read from the script or?


Okay, step out. Step out. I got more magic in this pot of gold. Here we go. Listen up.

Fabulous fellas and lovely ladies, our next speaker is an American dream, living boss. He’s done what we all wanted to do. He’s run for mayor and lost. People, this is the broda from Minnesota, so cool that the other side of the pillow should have told you, he’s more pale than Kevin McHale and more organic than the kale Whole Foods has on sale.

Oh! Step up here, Brian.


That’s actually not as factual as what I was saying before.


Okay, get out, get out. Let me finish this. Let me finish this.

Ladies and gentlemen, please put your hands together for America’s self-proclaimed most humble man, it’s Mr. Clay Clark! Oh!

That’s me dropping the mic. Boom!

Clay Clark:

Yes and yes. It’s the Drive Time Show on your radio and podcast download. I’m recording this at 6:13 in the morning, which means I’ve been up for three hours and 13 minutes and I’m reading from page 35, page 3-5, page 35 of my newest book here. If you haven’t checked out my newest book, I’m not sure when you’re going to hear this, but you can download it for free and you can download all of the books I’ve ever written for free at

This book is called A Millionaire’s Guide How to Become Sustainably Rich: A Step-By-Step Guide to Building a Successful, Money-Generating and Time-Freedom Creating Business. Well, what gives me the right or the authority to share this message?

Well, I grew up poor, started a business out of my dorm room called, which I no longer own, and I grew it to where we were doing 4,000 weddings or corporate events per year. That’s like 80 events per weekend. The vans, the equipment, the sound, the lights. After that, I built a photography company called, Alphabetically speaking, I also built Elephant in the Room, men’s grooming lounge, a haircut chain that I still own. We have five locations open today. I built a real estate company with a man by the name of Braxton Fears called Fears & Clark Realty Group.

And I can continue to go down the alphabet to tell you about the businesses I’m involved in, but you can learn more by going to

Now today’s topic we’re talking about is why everybody needs good branding. And so if you read my book, my newest book, or you open it up here, I have an introduction or you might call it a forward to my book, written by a man by the name of Clifton Taulbert. Again, the new book is called A Millionaire’s Guide How to Become Sustainably Rich: A Step-By-Step Guide to Building a Successful, Money-Generating and Time-Freedom Creating Business. And someone might say, “Well, why do you have a forward? What’s the purpose of that?”

Well, the purpose of the forward or the purpose of an endorsement or the purpose of a testimonial is for somebody that actually knows you, they’re sort of endorsing you or telling potential buyers and sellers that you are legit or the real deal or not fake or however you want to describe it. So from page 33, we read the following. It says “Clay Clark,” this is Clifton Taulbert writing. I’m reading about myself, but this is Clifton writing it. So I guess, in some way, it’s semi-humble. So here we go.

It says, “Clay Clark’s passionate book is about what is possible for our lives. As I look at Clay’s success and his larger-than-life vision for the future, he’s well on his way to emulating the man that he’s so admires and quite frankly, placing himself in a similar position of being admired and quoted as his life and businesses continue to thrive.

“Oftentimes, people offering advice simply trust that the message is understood then move on. Not Clay Clark. He’s committed to being in your face for success, not afraid of repetitious conversation and in-your-face humor. He is committed to each reader getting the message, and more importantly, implementing the action steps set forth in his book and those voiced and the”

It says, “To embrace and implement the action steps in this book or those found at is the much needed precursor to implementing the action steps around your big idea. This man gets emotional over your business success, maximizing your talents and your potential. Clay Clark remembers his dorm room start and fully celebrates yours.

“Quoting Clay, ‘My friend, as you can tell by now, running a successful business is about so much more than just having a big idea. Your big idea is important, but the overwhelming majority of what will make your business succeed or fail has little to do with the big idea itself and everything to do with the execution of that big idea.’ Clay Clark leaves us no doubt that action on our part matters. His life, as well as his insightful consulting encounters at and are a clear window through which he can look and see what is possible in our lives if one is willing to put in the time and effort necessary to turn ideas into reality.

“Clay clearly points out that our want to becomes the driver of our actions or lack of actions. Yes, I could have failed and had I not not embraced the notion that execution of a plan mattered, Clay is right. His life challenges us to not settle but to thrive. In so doing, we place ourselves in a position to light the darkness of others. It is in our reach to others that we truly maximize our existence on the planet.

“If I were still at home in the Mississippi Delta doing that same thing, I doubt seriously if I would be able to light the pathway for myself or others. Today I am lighting the darkness as a businessman and writer telling stories others what is possible for their lives. Clay Clark’s passionate plea for others to move beyond merely surviving comes from an honest place of caring.”

And he goes on to explain why he believes you should read the book. Now, Clifton Taulbert is a best-selling author. He was nominated for a Pulitzer Prize, he’s an award-winning entrepreneur. He helped to introduce the StairMaster into our world and to make that a relevant product that most people know about. And so I asked Clifton if he’d be willing to write a forward for my book.

So the question I have for you is are there a forward being written for your book right now? So I want everyone to go. Is there a forward being written for your business right now? Is there an endorsement being written for your business right now?

So what I want you to do is get out a sheet of paper and I want you to jot down the following action steps that need to happen, that need to start happening today right away because this is just it: nobody cares about your success more than you. Okay?

So again, step number one, I need you to gather objective reviews from your current and former customers. And I’m typing this up for you, I’m putting this on the description. So gather objective reviews from your current and former customers. It’s so important that you do that. So after you complete a job, if you’re a dentist, a doctor, a lawyer, a contractor, a motivational speaker of something, you need to gather reviews from your current and former customers. If you don’t do that, it’s going to be very hard for a potential buyer to do what is required AKA pay you, right? So you want gather objective reviews from your current and former customers.

Second, you want to gather video reviews from your current and former customers. So step one, gather objective reviews from your current and former customers. Step two, gather video reviews from your current and former customers.

You might say, “What’s the difference between a objective review and a video review?” Well, we might say step one, gather objective Google reviews or written reviews. It’s just so important that you do this because if you don’t do that, then it becomes what you are saying versus what other people are saying.

As an example, I’ll be kind of vague here not to get myself in too much trouble, but if you open up your book, if you go to, and you go to page 37 of your book there, you can see that the success of Pappagallos, they’re a pizza business I work with. They’re a restaurant, a pizza business. They have a very successful business called Morning Glory, a very successful company called Pappagallos. And Pappagallos is a pizza business.

And somebody says, “Well, how can I prove that that is a real business? How do I know you’ve really helped them?”

Okay, great. So if you go to, I’ll put a link here, P-A-P-P-A-G-A-L-L-O-S dot com. All right? And so you’re going to go to or you can go to, and you can go to their websites, and when you go to their websites, you can see these are actual clients that I’ve actually worked with.

And then you can see, if you go to and you click on the testimonials button, you can see documentation of their success. They were a restaurant that needed some help. They had one restaurant when I met them. Dave and Trish are great people. I met them at a conference. I believe they came to a business workshop and we helped them to grow their company. They’ve been a consulting client for many, many years, and we’ve helped them. I believe, the number in terms of gross revenue, I believe we’ve helped them increase their sales by at least seven times more than where they were at in terms of gross revenue. So they’ve grown by seven times. Think about that. So the revenue they were making with one restaurant, now between the two restaurants, which we’ve helped them to open and grow, it’s seven times more revenue. So that’s pretty powerful, right?

But then that’s just me saying that. I mean, how can you prove that? How can I prove to you that that actually happened? Well, that leads us back to why everybody needs a hype man.

So step one, you gather objective Google reviews from your current and former customers. Two, you want to gather video reviews from your current and former customers. Three, always, always cite your sources. Always cite your sources.

So right now, it happens about every five years in my life where somebody will work in my business, our businesses, and they will leave my business.

And by the way, Pappagallos, you can see their diagram on page 37 of the book. You can just download it there at But in 2018, they were doing $750,000 of revenue, and in 2022 they did over $2 million of revenue. And that’s just for one of the restaurants, and they have two now. So it could actually be more growth than what I just said.

But I have people, employees that have worked for me for years, it always happens, they work for you doing search engine optimization or sales or something. And what they do is they start to think, “Oh wow, wow. You’re really good at that. Wow, you’re good at being a disc jockey. You’re a good DJ. Wow. I remember back in the day, the company was rocking,” and I will insert here for you on today’s show, I’m going to insert a footage of the DJ Connection call center so you can see that was actually a real thing.

But people would work with me or work for me, and they would see, “Wow, your business is growing. I know what I’m going to do. I’m going to start my own DJ entertainment company to compete with you.” So the problem is, when they would have that epiphany, “Ah!” to start their business to compete with me, it was usually when they were still on my payroll. So the phone would ring, “Thank you for calling DJ Connection. How can I help you?” And the employee who had the idea to steal… I believe the idea came from the devil was more of like a, “Ah,” but when they had the idea to steal clients from me, that’s when they had the idea, they still worked for me as an employee.

So the phone rings and they answer the phone, “DJ connection, how can I help you?” And the customer says, “Yeah, I’d like to book a disc jockey for an upcoming event.” And the nefarious plotting employee who would try to steal from my business or take away my customers would say, “Oh, well, the company’s all booked out right now. However, if you would like to… I know of another company that’s available.” And the customer says, “Oh, really? Who do you recommend?” And then the nefarious employee would refer themselves. They would say, “Go to this website over here and fill out the form there, and they’ll call you. I know they do a great job,” thus referring themselves.

And the unsuspecting consumer thinks, “Wow, that company wasn’t available to provide entertainment for my wedding or my event. But thankfully, they’re so nice to refer their competition. That’s great.” And that would happen all the time. All the time.

And I started my first business when I was 16, 15-years-old. And so by the time I was 22-years-old, I had seen this cycle happen multiple times en route to building, which I no longer own. And again, for transparency, I haven’t owned it for well over a decade. But the pattern was that the employee would want to steal the reputation that I had built and use it for themselves.

And it’s no different now in consulting, it’s no different in the dental practices I’ve worked in. It’s no different in the law firms I’ve worked with or worked with. It’s no different. Any business I’ve ever worked with, this constantly happens. So what you have to do as a business owner to help protect your brand and to help protect your plan and to help you grow and expand, you want to gather, step one, gather objective, Google reviews from your current and former customers. You have to do it.

And if you’re saying, “Oh, I don’t have any customers that like me,” that’s a problem. That is a problem if no customers like you.

So what if you say, “Well, what if I’m a startup?” Well, if you’re a startup, what I would recommend you would do is I would recommend that you would contact people that know you and begin to offer services for them at a deeply discounted rate so you can build your reputation.

So when I started my first company called, I didn’t have a reputation. I was 16, 17-years-old and trying to grow this business. And so what I would do is I would cold-call companies and I would pick up the phone, and boop boop boop boop, I’d call them and go, “Yeah, do you know who’s in charge of scheduling? Do you know who’s in charge of scheduling this year’s holiday party, Christmas party?” Or, “Do you know who’s in charge of scheduling corporate events?” And the person would say, “Ah, that’s Carl, or that’s somebody.”

So they would transfer me over to the person in charge of scheduling, and then I would ask that person, I’d say, “Hey, do you know who is in charge of scheduling corporate parties and events?” And they would say, “Oh, well, I’m actually the person.” I’d say, “Okay, great. Did you win a bet or did you lose a bet?” And they would kind of chuckle and they would say, “Well, how can I help you?” And I said, “Well, I would love to entertain for you, provide the disc jockey services for you, and therefore I would love to DJ your event for just a dollar, your next event, $1, and I’ll do the event for a dollar, and if you’re happy, you can pay me at the end what you think I’m worth.”

And the person would think about it and they would say, “Well, why would you do an event for a dollar?” And I would say, “Well, because I’m trying to build the business. I’ve got a lot of great clients, but I’m growing and I would love the opportunity to work with you. And I know I’m going to do a great job. You guys can pay me whatever you want to pay. You can pay me less than you’re paying your current DJ, or you can pay me the same price. You can pay me more. I mean, it’s up to you, but I’m just saying, I would just charge you a dollar to do this event.”

And most often, most of the time, most of these companies would say yes with that kind of offer. But then after the customer was wowed, after Boeing Airlines, the Boeing people, the people that made the airplanes, Boeing, after they were wowed that I DJ’ed for them, or after UPS was wowed that I DJ’ed for them, or after Maytag was wowed or EXP Realty was wowed that I worked with them, after these companies were wowed and the cheers were, “Woo, it was great. You’re so great,” after they said those verbal things, if I didn’t document those things, there would be no proof that did in fact happen, right? That’s interesting.

So all I can say is one, step one, you want to gather objective Google reviews and written reviews from your current customers.

Step two, you want to gather video reviews from your current and former customers.

Three, always cite your sources. Step three, always cite your sources.

Four, create a no-brainer. Create a no-brainer. Create a no-brainer offer that customers can’t resist, that first-time customers can’t resist. What? Create a no-brainer, a no-brainer offer for first-time customers, for first-time customers, that customers can’t resist. Create a no-brainer offer for first-time customers, that first-time customers can’t resist.

What? Yes, these are four moves that you can use right now to grow your business.

So the final move I’m going to teach you here, the final move I’m going to teach you is you want to organize all reviews, organize, organize and advertise. So organize, organize, advertise. What? Organize, advertise, and optimize all reviews on your website and marketing materials because potential buyers are going to assume that your business is comprised of a bunch of liars.

So I think about my life right now, and it’s so wild. It’s wild, I’m 42-years-old and I see things, but it happened, patterns over time. And one of the new patterns I have is as more people have known my name because of the Reawaken America Tour and some of the things I’m involved in that are more national in their reach or more regional, I’m starting to have more people who are using what I do or my reputation as a way to grow their brand by greatly exaggerating about the role that they’ve played in building the businesses.

And I see that all the time, but it’s been an exponential increasing thing that I’m seeing now where it’s like somebody who basically got to work every day and did very basic tasks is all of a sudden being like, “I helped this person to grow the business dramatically. And as their lead number one top advisor, I helped them grow the business and therefore you should use me.”

And so now the potential customers who are thinking about utilizing said services of said people will occasionally reach out to me and go, “Hey, what role did this person play when they worked for you?” And I’m going, “Well, they got to work on time, did their work on time, and then they decided to directly compete with me while they still were on my payroll. So they tried to steal employees and tried to steal customers. And so that’s what they did, and that’s the facts, but it’s okay. If you want to work with them, okay.”

But meanwhile, I continue to build my reputation, which increases my compensation, and it’s based not on what I said I was going to do, but it’s based on the results I generate. So I want that to be true for you out there too.

So if you want to dramatically… If you want to double your sales, if you are listening right now, right now, and you want to double your sales this year, double, doubles, you want to increase your sales… What? Double your sales. “I don’t want to double my sales. I think I’d rather just stay the same.”

No, but if you’re listening right now and you own a business and you have a sound mind, if your mind works, then this is something you need to think about. You can double your business this year by doing the following moves.

One, you can gather an objective written review from your current and former customers. Make sure they’re happy, gather a review.

Step two, gather video reviews from your current and former customers. What?

Three, always cite your sources. So when I told you about Pappagallos or I told you about Morning Glory, I’m not just throwing that out as a general statement of, “Oh yeah, I’ve worked with so many clients and have helped people all over the world grow and just, ah!” I’m giving you real examples. And at the end of today’s video, I’m going to give you more examples too so you can see.

So if you go to and you click on testimonials, I’m not exaggerating at all. I have over 2,000 testimonials of clients that we’ve helped to grow dramatically. What I do is I have helped thousands of people to become millionaires. So you might be listening right now going, “I don’t know if I have what it takes.”

Well, I took algebra three times and took Spanish multiple times. And I mean, I’m a very diligent person. I get to work early. It’s 6:34 now and I’ve been up for three hours. But that’s what I do. But I’m not super genius level, but I break down the success systems in a way that you can apply these systems to your own life and business.

And so what we’re going to do today is I’m going to give you some examples as we kind of off-board this show here. So after you stop hearing my voice, what you’re going to see is you’re going to see that the DJ Connection call center, you’re going to see the call center, and that way you can see that I actually did build a call center for a company called

The second thing you’re going to see is you’re going to see a testimonial, okay? You’re going to see a testimonial from Aaron Antis and Aaron Antis, some of you might have recognized him from the Reawaken America Tour, but Aaron Antis is a client of mine, still a client of mine, longtime client of mine, and I’ve helped him to grow his business from a business, and he tells the number, but it’s dramatically, I would say, we’ve helped him to grow his business. But specifically, we’ve helped him grow his business from under $20 million of revenue at to over $140 million a year. So from under $20 million to over $140 million.

So I’m going to share with you that, and then I’m going to share with you a testimonial from Charles Colaw. And you say, “Who’s Charles Colaw?” Well, Charles Colaw is the Co-Founder of Colaw Fitness. It’s And we’ve helped him to grow his business dramatically.

And I’m just going to keep giving you examples, and I guess, I mean, you could watch testimonials all day, but at a certain point, you would think that as you look at it and you objectively ponder it and go, “Is this guy legit? Is this guy legit?” And again, you might know me right now because of the Reawaken America Tour, and you might know me as that guy, but my core competency, that which I do well, is I grow successful companies. All right?

So as we recap, gather an objective review from your current and former customers. I have thousands of organized Google and video reviews. Second is video reviews. Step two, gather video reviews. I have that. Three, always cite my sources. I’m doing it right now. Four, create a no-brainer. My no-brainer that I offer for you as a listener and for anybody out there is I always schedule free 13-point assessments.

Now, why would I take time out of my schedule to offer a free 13-point assessment to meet with potential customers? I do that because I know that somebody listening right now has the capacity and the tenacity needed to grow a successful company. And that’s what I do is I help people grow their businesses. That’s what I do. But I can’t grow your business if I don’t know who you are, if I don’t know what you do, and I don’t know if it’s a good fit. So I always offer, I schedule a free 13-point assessment. That’s what I do. All right?

Also, other no-brainers, I have multiple no-brainers. If you go to, I have workshops and I do these workshops every two months. And I’ve been doing workshops since 2005, so that would be 17 years. Actually, I think it’s longer than that. 18 years, folks. 18 years, I’ve been doing workshops. To say that I’ve done dozens of workshops would be wrong. I’ve done hundreds and hundreds. At a certain point, it’ll be more than that, but I do, I’ve done hundreds of them.

I used to, at one point, do speaking events weekly, multiple ones. So again, it’s an in-person two-day workshop where I’m going to teach you how to grow your business, marketing, branding, sales, search engine optimization. I’m going to teach you all of those things and all of those things I teach you. And you can name your price. It’s $250 or whatever price you want to pay.

And why do I do that? Well, it’s because I’m good at it. It’s a win-win for you. And of the 160 clients that I work with, many clients come to me from podcasts, from workshops, from former customer referrals. I’d say three-quarters of our client base came from a referral from another client, and then maybe a quarter of them came from a workshop or podcast, I don’t know. But if you go to, we’ve got a free 13-point assessment you can schedule, you can book your ticket to our in-person workshop in Tulsa, Oklahoma.

That’s my no-brainer. I’m asking you, what’s your no-brainer? What no-brainer are you going to offer?

And then fifth is organize and advertise and optimize all reviews on your website and marketing materials. What? Organize, advertise and optimize all of your reviews on your website and marketing materials. What? Organize, so make sure you know can find these things. Advertise, like when you advertise, use your testimonials because it works. So organize, advertise and optimize all your reviews and testimonials on your website and marketing materials.

And would you like a bonus fry? Would anybody out there like a bonus fry? It’s an extra little something.

Well, the Book of Proverbs turns out to be a real good book there. It’s inspired by God, written in the book called The Bible. Proverbs. Proverbs, a book in favor of action, pro-verbs. You see that? Proverbs.

Proverbs 13:20 reads, I’m going to read this to you. Proverbs 13:20, which by the way, doesn’t substitute you reading it. I would recommend that you get your own Bible and that you would read it yourself because it’s the irrefutable word of God and it wouldn’t hurt you to read it. And I think if you read it, I think it’ll impact you. And I’m citing my sources.

It says, “He that walketh with wise men shall be wise, but a companion of fools shall be destroyed.” I’ll repeat. “He that walketh with wise men shall be wise, but a companion of fools shall be destroyed.”

Another way to look at it is you become the average of the five people you spend the most time with. You’ve probably heard that from somebody. You become the average of the five people you spend the most time with. You’ve probably heard that from somebody.

Another way to look at it is your network becomes your net worth. Your network becomes your net worth.

Another way to look at it is I choose to not hang out with people that suffer from chronic self-imposed jackassery during my day. That’s what I choose to do.

So again, I’ve had businesses over the years where I’ll work with a business owner and they’ll come into the meeting and they’ll go, “Hey, here’s the deal. I don’t know how to tell you this, but yeah, I’m having an affair.” And I have to say, “Well, I really don’t want to be a part of that conversation and I have to move on.”

I’ve had employees who’ve worked for me who’ve stolen from me a lot. I’m sure if you’re listening right now and you have a business, this has happened to you. I’ve had employees who’ve worked with me over the years who’ve struggled with time. Time. They’ve struggled with time.

One employee, not too distant future, used to come to music in the morning and listen to screamo music. Like, “Da da da da da la da.” So I’d walk into the office. You can imagine walking into the office at three in the morning. That’s kind of when I like to listen to praise and worship music. I like to have an atmosphere of peace and calm. I organize my day and I walk in, it’s, “Da da da da da,” and I’m going, “Hey, excuse me. Are you aware what you’re listening to? Yeah, I need you to stop polluting my environment with the negative waves.”

And the employee would come to work not wearing shoes, looking like they just got off a boat. What? Looking like they got off a boat, listening to screamo music, slouching down in their chair, going off about random events, so just always looking pissed. You know?

And you have to decide, are you going to have that person on your team or are you going to move on? Because you become the average of the five people you spend the most time with. I had to ask myself, do I want to wake up every day and come to work and listen to someone listening to screamo music? No. Do I want to come to work every day and be in an environment where I have to explain to other coworkers why this person’s not wearing shoes or looks like they just woke up in a dumpster? No, I don’t want to do that. Do I want to spend my day explaining to employees why this person’s always scowling? No.

I’ve had employees who want to run around promoting organizations that I strongly deal with. Do I want to have an employee in my office that’s pro-communism? No. Why? Because I don’t want that tension, man. I don’t want to have that in my environment. I don’t want that.

And so it’s so important that you are intentional about who you spend time with. Do not allow your day to be dictated by low-frequency, low-energy, negative people. Just don’t let it happen to you. That’s so important because everything I just taught you, it won’t work if you and the people that work with you don’t work.

And so philosophically, I believe that a business exists to create both time-freedom for you and your family so that you can pursue what God has called you to do. I don’t believe that a business exists for any other reason beyond that. And some people do, some people believe that a business itself is the ultimate goal and that’s what they want to do all day. That’s not how I look at it. I look at a business as a business exists to create both time and financial freedom for you. So I only work with clients that seek time-freedom and financial freedom.

I only work with… That’s what I want to do. I don’t want to work with the clients that are trying to sell us a sin tax. So I used to have an employee that would always come to me and say, “How come we don’t sell alcohol? I want to open up a liquor business.” And I’m going, “I don’t want to sell alcohol. I don’t want to promote it.” I used to have an employee would come to me, “How come you can’t work with vape shops or smoke shops?” Because I don’t want to promote that lifestyle. I don’t want to.

So you got to be very, very clear about what you want with your life. And again, “He that walketh with wise men shall be wise, but a companion of fools shall be destroyed.”

So again, I’m give you those five action steps. I’ve cited all the sources there. I would encourage you to come out to one of our in-person Thrive Time Show two-day interactive workshops. And now coming up next on part two and three and four of this show, you’re going to see footage of the call center back when I used to run the company called You can then see proof that that actually existed. Then I’m going to show you a testimonial video from Aaron Antis of Shaw Holmes, and then I’m going to show you a testimonial from Charles Colaw of And then I’m going to tell you a little bit about our upcoming workshops.

And if you want to watch 2,000 consecutive video testimonials, you can. You can find those at by clicking on the testimonials button. Or if you want to download this book and download the book for free and read along, you can go to,

And now without any further ado, we like to end every show with a boom because boom stands for Big, Overwhelming, Optimistic Momentum and that’s what it takes to build a successful company. So here we go. Three, two, one. Boom!

Speaker 3:

[inaudible 00:36:09]

Speaker 4:

I most definitely recommend that second or that third package. Those packages are regularly $800 and $900. However, with the price special this week, the price will actually be $600 or $700.

Speaker 5:

A nice little buzz in the room, a nice little buzz in the room. It’s getting pretty crazy.

I black out from like 3:00 to 9:00, and then at nine o’clock, I wake up and there’s just bunch of this money on my desk and I don’t know where it came from and I got to remind myself we’re working. It’s a lot of fun.

Speaker 6:

It’s hard to sort. Do you just use the money to heat your home? You don’t know what to do with all the extra money?

Speaker 5:

That’s one way to do it, but a lot of times, we just want to make sure that it gets to the right person.

Speaker 6:

That makes sense.

Speaker 7:

We’re not going to send anybody out there just like a ninja. All of our photographers will be dressed professionally in a shirt, tie, professional business attire. We’re going to want to wow you and your guest. You know what I’m saying? Okay.

Speaker 5:

Bailey just posted there’s no date.

Speaker 7:

We are the only photography company offering a two-week turnover for every wedding that we shoot.

Speaker 3:

Sounds good.

Speaker 7:

Right now, according to and Modern Bride Magazine, they say that the average turnaround time for a wedding photo is three to five months, which is why we are so excited to offer a two-week turnaround.

Speaker 8:

DSI? [inaudible 00:37:45] dot com, I think it is.

Speaker 7:

And because of the overall size of our team, our editors right now [inaudible 00:37:57] about the time you guys Honeymoon, or essentially two weeks after the wedding [inaudible 00:38:09].

Speaker 6:

How is the customer service?

Aaron Antis:

Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them, and I actually noticed he was driving a Lamborghini all of a sudden. So I was willing to listen.

In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes, and then I met Clay and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last 10 years here with Shaw Homes, and I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen.

The interesting thing is our internet leads from our website has actually, in a four-month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month, just from the few things that he’s shown us how to implement that I honestly probably never would’ve come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay.

So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builders shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I’ve found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing, and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made.

I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town, and so we kind of felt like we knew what we were doing and I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is it’s month-to-month. Go give it a try and see what happens.

I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give him a shot, I think you’ll feel the same way.

I know for me, the thing I would’ve missed out on if I didn’t work with Clay is I would’ve missed out on literally an 1,800% increase in our internet leads. Going from 10 a month to 180 a month, that would’ve been a huge financial decision to just decide not to give it a shot.

I would absolutely recommend Clay Clarke to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t.

Charles Colaw:

Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark.

Clay has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise and Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders.

This guy’s just amazing. This is the kind of guy who has worked in every single industry. He’s written books with Lee Crockerell, head of Disney with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America Tours where he does these tours all across the country where 10,000 or more people show up to some of these tours.

On the day to day, he does anywhere from about 160 companies, he’s at the top. He has a team of business coaches, videographers and graphic designers and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America Tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies.

So I’ve seen guys from startups go from startup to being multimillionaires, teaching people how to get time-freedom and financial freedom through the system, critical thinking, document creation, making it, putting it into organizing everything in their head to building into a franchisable scalable business. One of his businesses has 500 franchises. That’s just one of the companies or brands that he works with.

So, amazing guy. Elon Musk kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like the most about him. He’s a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. And Clay has been a amazing business coach.

Through the course of that, we became friends. When I was really most impressed with him is when I was shadowing him one time. We went into a business deal and I listened to it. I got to shadow and listen to it. And when we walked out, I knew that he could make millions on the deal and they were super excited about working with him. And he told me, he’s like, “I’m not going to touch it. I’m going to turn it down.” Because he knew it was going to harm the common good of people in the long run. And the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man.

So anyways, he’s impacted me a lot. He’s helped navigate anytime I’ve gotten nervous or worried about how to run the company or navigating competition in an economy that’s… I remember, we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay, and we have no accounts receivable. He helped us navigate that, and of course we were conservative enough that we could afford to take that on for a period of time.

But anyways, great man. I’m very impressed with him. So Clay, thank you for everything you’re doing and I encourage you, if you haven’t worked with Clay, work with Clay, he’s going to help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day, and literally the rest of the time, he’s working and he can outwork everybody in the room every single day and he loves it.

So anyways, this is Charles Colaw with Colaw Fitness. Thank you, Clay. And anybody out there that’s wanting to work with Clay, it’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Colaw. We’ll see you guys. Bye-bye.

Speaker 1:

The Thrive Time Show Two-Day Interactive Business Workshops are the highest and most reviewed business workshops on the planet.

Clay Clark:

You can learn the proven 13-point business systems that Dr. Zoeller and I have used over and over to start and grow successful companies.

When we get into the specifics, the specific steps on what you need to do to optimize your website, we’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan?

We teach you everything you need to know here during a two-day 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time-freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered.

The reason why I’ve built these workshops is because as an entrepreneur, I always wish that I had this and because there wasn’t anything like this, I would go to these motivational seminars, no money down real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter Bunny, but inside of it was a hollow nothingness and I wanted the knowledge. And they’re like, “Oh, but we’ll teach you the knowledge after our next workshop.”

And the great thing is we have nothing to upsell and every workshop we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get rich quick, walk on hot coals product. It’s literally, we teach you the brass tax, the specific stuff that you need to know to learn how to start and grow a business.

And I encourage you to not believe what I’m saying. And I want you to Google the Z66 Auto Auction. I want you to Google Elephant in the Room. Look at Robert Zoeller and Associates. Look them up and say, “Are they successful because they’re geniuses or are they successful because they have a proven system?” When you do that research, you will discover that the same systems that we use in our own business can be used in your business.

Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’ll even give you your money back if you don’t love it.

We’ve built this facility for you and we’re excited to see you.


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