Business Podcasts | Discover the Proven Turn-Key Business Growth Systems Clay Clark Helped James DeCristofaro to Implement to Achieve 125.65% Growth

Show Notes

Business Podcasts | Discover the Proven Turn-Key Business Growth Systems Clay Clark Helped James DeCristofaro to Implement to Achieve 125.65% Growth

Clay Clark Biography:
Clay is the former U.S. SBA Entrepreneur of the Year, founder of 6 multi-million dollar companies, Forbes Contributor, author of 13 books & host of 6-times iTunes chart topping podcast.

James DeCristofaro

WINS: – Long-time client just opened up their 17th location – Long-time client just opened their 515th location

See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE:
Schedule a FREE 13-Point Assessment with Clay Clark Today HERE:
Download A Millionaire’s Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE:
10 of the Key Revenue Producing Activities to Used Grow A Business:
ACTIVITY #1 – Gather Objective Google Reviews from REAL Clients
ACTIVITY #2 – Gather Objective Video Reviews from REAL Clients
ACTIVITY #3 – Conduct the Weekly Group Interview
ACTIVITY #4 – Write Original HTML Website Content to Optimize the REAL Website
ACTIVITY #5 – Pull the Weekly Tracking Statistics
ACTIVITY #6 – Schedule a Daily Huddle
ACTIVITY #7 – Verify That the Online Advertisements
ACTIVITY #8 – Schedule a Time for Weekly Staff Training
ACTIVITY #9 – Conduct Our Weekly Call Recording / Sales Meeting
ACTIVITY #10 – Schedule a Weekly All-Staff Meeting

Download A Millionaire’s Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE:
Show Audio:
Learn More About Steve Currington and the Mortgage Services That He Provides Today At:
Entrepreneurship 101:
Step 1 – Find Problems That World Wants to Solve
Step 2 – Solve the Problems That the World Wants to Solve
Step 3 – Sell the Solution
Step 4 – Nail It and Scale It
How to Decrease Your Business’ Reliance Upon You?
Step 1 – Improve Your Branding
Step 2 – Create a Turn-Key Marketing System
Pre-Written Emails
Dream 100 Marketing System
Pre-Written Script
Step 3 – Create a Turn-Key Sales System and Workflow
Step 4 – Weekly Optimize the Business to Prevent Drifting
Step 5 – Install a Tracking Sheet
Clay Clark Testimonials | “Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property.” – Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE:
Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE:
See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE:
See Thousands of Case Studies Today HERE:

Business Coach | Ask Clay & Z Anything

Audio Transcription

JLD, the owner of the HubSpot Podcast Network, is a licensed financial professional both in the U.S. and around the world. His book Building Wealth in Israel is available in bookstores, on the web, or can be ordered at his website, at, or can be ordered at his website, at He is a licensed financial professional both in the U.S. and around the world. for Here’s how to do that and so much more. Douglas Goldstein, financial planner & investment advisor, interviewed Klay on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Klay on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Klay on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Klay on Arutz Sheva Radio. using them. Let’s share why now. Well, I think that a lot of people are listening right now, you’re a realtor, you’re a doctor, you’re a dentist, you’re a lawyer, and you feel like your market’s crowded, like it’s saturated, you’re always looking for a new niche. And at the end of the day, if you implement what we’re going to teach you today, you can begin having success right now regardless of what niche you’re in because today’s guest guest is an attorney in New York who’s now dominating in the city of New York in a very competitive market as an attorney. So I’m telling you folks, this is the show you need to listen to. And Fire Nation, I went to law school and one of the reasons I dropped out of law school besides failing contracts, but besides that, the reason why I dropped out of law school is because I was like, it’s so competitive. Like it’s such a saturated market. Like I’m just going to come out and I’m just not going to be able to hack it in this world. But James, you have bucked the trend. You are in not only a crowded location but a quote-unquote saturated market industry niche occupation, however you want to say it. How are turnkey marketing systems working for you? Oh, fantastically, JLD, and thank you so much for having me on the show. And you know, another reason why you dropped out of law school is because you didn’t know clay Clark and these turnkey marketing systems That’s that’s what I have to say. So, how are they? So there’s there’s a few different Things that we’re doing right clay likes to create a three-legged marketing stool, but here I’m looking at my workflow We have an eight eight legged marketing stool and we call it the spider. So, how are they working out there? You know what they’re doing. I have to turn them off sometimes because I have too many leads. Now can’t you sell those leads to other lawyers? Does that work? It would work if I did that and that’s what Andrew, my coach, has been on me about. Interesting. I mean, see what happens when you have a gluttony of riches by your nation. You say, you know what, I’m just not going to accept money from these individuals because my marketing systems are working so well. And Clay, why are his turnkey marketing systems working so well? Well, if you’re listening today, I want to make this very visual and very linear from left to right, okay? So step one, James, you heard about me. How did you hear about what I do and the business consulting we do at I heard about you through a friend because I was looking around for different things to do. One of them, I was watching and listening to Grant Cardone at the time and my friend was a big fan of yours and said, hey you got to check this guy Clay Clark out and I started listening to your podcast. So step one is you know James took action. I remember talking to you, you scheduled that 13-point assessment, it was a free assessment and really it could be a massive waste of time for you the listener and it could be a massive waste of time for me as the consultant but I do you know usually five to ten of these consultations a week and when I’m talking to James I’m going through this 13 point assessment and I recognized he was diligent. So step number one, you got to take action. Step number two, you got to be diligent. What does that mean? You have to be willing to put in the consistent effort on a daily basis to make it happen. Now step three, now we get very practical. You have to have an optimized website. Now when I met with James, correct me if I’m wrong James, you had spent a lot of time and a lot of money making some really nice websites. There were multiple URLs and web addresses and they were having clever pithy pitches and they were things that actually made me laugh and they were compelling calls to action, but not a lot of leads. Is that correct? That’s right. And so a lot of times we’re kind of loyal to dysfunction or if you’ve spent a lot of time building a website that doesn’t work, a lot of times you don’t want to change it. So we had to build a search engine compliant website. So if you’re out there today, you wanna move that website onto a search engine compliant website. And if you go to, a forward slash EO fire, you can see thousands of people that have done this. But we helped James make his website search engine compliant then step two, we had to optimize the website, which means JLD, we had to build the website to the permalink, the title tags, the descriptions, the keywords, every page was optimized properly. And then we had to begin the grind. So the next step was I had to tell James, I said, James, if we wanna be top in Google, there are two things that you must do every day. One, we must have more content than any of your competitors, more original HTML content than any of your competitors. And two, you have to have more objective Google reviews than anybody else in your business. And I remember talking to James, and James was like, I’m in New York, you know, there’s a lot of people in New York. But he didn’t push back, he just acknowledged, okay, this is a mountain we’re going to climb, and step by step, day by day, we’re not going to get rich quick, but we’re going to get rich guaranteed over a period of time. We’re not going to get rich in two months, we’re not going to get rich in two minutes, but we’re going to work on this daily. How long have I worked with you now, James? I think we’re about 3 and 1 1. 3 and 1 1 years. And so now when you go to Google and you type in, what is it, New York? Business attorney. New York business attorney, James is now top of the search engine results. Why? Because he was so many other things that we taught him. I mean, we have a 13 point plan. So 5% of it is marketing. 7% of it is marketing. Not even 10% of what we do is marketing. And there’s a lot more to do after the marketing. But we had to generate those leads. And I just want to brag on three other people real quick here. Tip Top K9, JLD, we’ve talked about them on your show before. They just opened up their 17th location. Now, Tip Top K9, the dog training franchise, I’ve helped them to grow from one location to 17 locations. And then OxiFresh,, long-time client, I’ve helped them to grow. Now they have 515 Oxifresh locations. So most of my clients at JLD, they’re not six month clients or two month clients. Our average client is with us for six years or longer. And one more example is,, one of Oklahoma’s largest home builders. And again, the search engine optimization process is a process you have to start today. And in James’s case, he had to gather those objective reviews, and he had to write that original search engine content. And I think at a certain point, James said, I’m going to focus on getting the reviews. Will you guys write the content? Did that happen, James? Or did you keep? Okay. Yeah. So we write the content now for James there, JLD. Full disclosure. Fire Nation, I just got to say, I went ahead and I Googled, just like Clay said, and we have these four results that are on that map that everybody likes to go to. And we have a lawyer with 29 reviews, another lawyer with 251, pretty respectable, and then another one with 23, and then James comes in at 448. So he is almost double the second place law firm. And then he is like 20x the other two. So it just becomes like this no brainer of like, why would I not go with the highest reviewed lawyer that I see here with 448 five stars when I’m seeing a 4.5 stars, 29 reviews and another one with 23 reviews. It just doesn’t make any sense. And guess what? Does it sound easy what Clay was talking about? No. And guess why that’s good? Because your competitors are not going to do it. And if you have the systems, the processes, and the instructions, and the guidance from somebody like Clay, you will do it. You will do it and you will win. So I want to now talk about turnkey sales systems because you have the marketing systems down Pat, we’ve talked a lot about that. What is the deal with the sales systems? How do you get those processes dialed in? Well, I want to brag on James on this. We work together to write a sales script, and I want James to share that story. Then we work together to make a pre-written email, and we work together to write the pre-written. You have to write pre-written sales scripts, folks. If you’re out there today, you have to write sales scripts, so when the emotion of the moment happens, you’re ready to go. You have to have pre-written sales scripts that follow a system. I’ve written books about this, but you have to follow the logic of you build rapport, needs, benefits, close. You build rapport, find the needs, deliver the benefits, call to action. James, he did to his credit, he recorded the calls. To James’ credit, he was saying, let’s go ahead, let’s work on a script. Then James had this epiphany moment where he came into my office. He was physically… On a Saturday afternoon. On a Saturday afternoon. Because I always work six days a week. He shows up. What happened, James? Well, I had lost two major sales that I should not have lost, and I was bummed, annoyed, whatever adjective you want to use after you lose sales like that. And these are big sales. You know, the average ticket, it goes anywhere from $3,500 to $7,500. I think these two are a little bit larger. But in any event, I walk in, a little bummed out to Clay. Clay says, hey, do you have 10 bucks? I’m like, yeah. You forgot about this part. And I said, what does he want $10 for? So he sold me a book on the spot that he had written for $10 about the sales process. And then he writes this two-step sales process, hands it to me right in front of me, and we’re working on it together. I said, I’m not reading that thing. That is the most ridiculous thing I’ve ever seen. And just do it. That is part of the theme here, too. Just do it. Clay tells you, and it’ll happen. And here’s how I know that. Like I said, I gave all of my faith with regard to business to Clay, the systems, all this stuff, and I am sitting there mumbling through this script. Why don’t you just mumbling? I’m just like, okay. I remember that. You were not participating mentally. I’m going to prove him wrong. I’m going to prove him wrong. I’m going to prove them wrong. This is terrible. I’m going to show them it doesn’t work. And I made two sales back-to-back mumbling these words that Clay asked me to write or read, rather, or speak. Fire Nation, pre-written scripts, pre-written emails, a pre-written sales process. You’ve heard it from the source itself. It works. It just flat out works. So stop losing sales. Stop losing money. Stop having pride get in the way of what the reality is, is that you sitting down, having these pre-written scripts, emails and sales processes and following the system. And we have so much more on this topic when we get back from thanking our sponsors. Clay, we’re back. We’ve talked about marketing systems. We’ve talked about sales systems. I want to talk about workflows because you’ve built these to scale the delivery of the products and the services that your clients provide to such a great degree. Share that with Fire Nation now. Well, okay, this is a funny story about workflows. I’m going to try to be, JLD, I’m going to keep this private, kind of a secret between you and me and all your listeners and everyone they share it with. Just people on the planet Earth primarily, okay? So, my wife the other day, she calls me and she’s very excited about her purchase. She says, I just bought this thing, it’s incredible. And my daughter and my son are laughing because they know the deal. Well, what happened is my wife was Google searching for a thing, and she found the thing, and it came up top in the search results, and it had the most video reviews and the most Google reviews and therefore my wife bought it, not knowing that that person is a client. Now at the JLD this is a true story. So my client comes in the next morning and he says to me, hey, I want you to know I saw a purchase come through on your wife was the buyer and we really screwed it up. I go, you screwed it up? And he’s like, well, I mean, we focused on the marketing and the branding and the sales and all that. And the quality control loop, because JLD, that’s part of the system. You have to call your customers after you deliver the service to verify they’re happy. And he said, we were calling through to see if they’re happy and she was not happy. And I just want you to know, hopefully she doesn’t know that I’m your client, because it didn’t go well. I say all this to say that’s how you learn though, don’t you? You take action, you define what you think is going to work, then you act, then you measure and you refine. In this person’s particular business, he defined what he thought would work, he acted, but this is his first time JLD scaling it out. Now to his credit, he had a quality control loop in place where they call the customer to get their feedback afterwards. It was his first time scaling it beyond himself. To his credit, he owned the fact that it wasn’t done right. To his credit, he made it right with her. That’s what happens. That’s the messy stuff, isn’t it? That’s the messy middle because you define what you think is going to work, so you optimize your website, you optimize your sales scripts, and in James’ case, you did all that. Then the phone starts to ring, and you’ve got to offer expertise in high quality legal services. I mean, you have a licensed business model that you do. And so James’ model, his license, the dentists I work with are licensed, a lot of the industries are licensed. I mean, you don’t want to make someone’s house wrong and it falls down. But as you scale and as you begin to make systems, the only way to know if the systems are ready to scale is to go out there and to sell something. You eventually have to sell something to somebody. If you don’t sell, your business will go to hell, you know? And then you have to have a quality control loop after the fact to call the customers to verify they’re happy. And I think most people look at business growth as, oh, it’s just marketing. Oh, it’s just branding. But it doesn’t take too many of those crash and burn customers before you’re out of business. I have two questions about that. May I ask? Sure, yeah. Okay. Number one, are they still a client? And number two, is she still your wife? Yeah, still my wife. I’ve been married 23 years. And the client, it just created this awkward tension because, you know, but we worked it out quickly. All I’m saying is I used to be a disc jockey, JLD, and I had a great part of my workflow. I had the marketing nailed down. I had the branding nailed down. I built America’s largest DJ entertainment company called I don’t own it anymore. I don’t know if people know this. I used to DJ over 260 events every single year. I used to DJ over 300 events every single year. I used to DJ over 300 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I used to DJ over 200 events every single year. I don’t own it anymore. I don’t know if people know this, I used to DJ over 260 events every single year, personally. And so we’re DJing all these events. Well, you know, the first time I hired another guy who wasn’t me to DJ, he wasn’t that great. Why? Because my training systems were terrible. So if you put this in your mind, folks, kind of from left to right workflow, branding is important, yes. Marketing is important. But that next step, you’re going to have to learn how to hire people. You’re going to have to hire people. You’re going to have to train people. You’re going to have to hire people. You have to inspire people. But you have to train and retain people. And then you have to have that quality control follow-up. And then you have to do accounting. And you have to have all those systems. And so in the case of James, he’s done a very good job of just not taking on clients if he knew he couldn’t deliver for them. But JLD, I’m sure we’ve all seen this before, if you’re listening out there and you’re honest with yourself, I’m sure everybody out there, you thought you could take on that big client, you thought you could deliver that big order, and maybe you dropped the ball. That’s why we’re not just a marketing company at That’s why when you go to forward slash EO fire, forward slash EO fire, when you go there and you look at the success stories and the testimonials, I would argue that 65% of the testimonials that you will see will be clients talking about how the branding and Marketing and hiring processes change their life And you’ll see maybe a third or a fourth of the customers talking about the marketing services that we provide so it’s not just marketing It’s not just branding. It’s all of it. It’s an entire workflow. You have to deliver a workflow create a workflow that systemically delivers success success. Fire Nation, I know you’re listening because you want success. And these processes we’ve been describing today will get you there. But at the end of the day, you still need to know your numbers. You still need to understand your key performance indicators. Clay, take us home with these two value bombs. Yeah, I would just say this. The key performance indicators, you have to know your key performance indicators. So if you, just as an example, James, many people are going to go to as a result of this podcast, And a lot of my clients have used your services, and they’re going to go there. But you’re going to track, right, how many people went to and maybe became clients as a result of this interview? Yeah, the leads that come in, we track those for sure. So you’ll know that. Yeah. So you’ve got to measure what you treasure, folks. You can’t just have this mindset that I’ll throw some stuff out there and not track. So you’ve got to measure what you treasure. And then back to those key performance indicators. In James’s case, every time you deliver a great service for a client, James, what are you doing? Get a review. Every single time. So step one, do a great job. Step two, get a Google review. And then you have to constantly write that content. And once you define your key performance indicators or those daily activities that you have to take on a daily basis, you will begin to have massive success. And so if you’re out there today and you feel kind of stuck and you go, I don’t know what to do. If you’ll go to forward slash EO fire, I got a couple things for you. One, our workshops are $250 to attend our two day interactive business workshops. But if you go to forward slash EO fire, you can attend this upcoming workshop for only $50. Now why would I do that? I would do that because I know it’s going to change your life and I only take on 160 clients. Why would I do that? Because I only want to work with great people like James that we can build that relationship that extends multiple years. So again, call to action here folks. Go to forward slash EO fire, request a ticket for an in-person workshop or schedule a free 13 point assessment. And if you’re looking for an attorney, I highly recommend you check out And I’m not saying that because I get a commission to say that. In fact, I can’t get a commission to say that. In JLD, I’ve asked James if I can get a commission to say that, but he’s told me I can’t get a commission to say that. So I’ve tried. So I have tried to get a commission, but I don’t get a commission to say that. He really does a fine job at This is fantastic, Sapphire Nation. I’ve been at these events in person. I’ve spoken to them. I’ve met the people who attend. You want this ticket. It’ll be the best $50 that you spend on business knowledge in person this year, period. James, I want you to take this home for us. What is the one thing you really want Fire Nation to get from our conversation today? Oh boy. I don’t know if I can limit it to one, but if I have to limit it to one, I would start with reading books that Clay recommends. And I don’t even know if Clay recommends this book, but it’s one that I picked up. It’s called The Midas Touch. The Midas Touch? The Midas Touch. And it’s written by Robert Kiyosaki and Donald Trump together. And it’s about their journey toward or through entrepreneurship and some pointers throughout the process. Well, I could say this, and it’s not a political show, I am friends with Eric Trump, and I can tell you the Trump family, whether you like their political views or not, if you stay at their hotels, they’re always first class. And we’ve had Robert Kiyosaki on our podcast before, the author of Rich Dad, Poor Dad, and they know what they’re talking about when it comes to business growth. And I agree with James, again, that you do become the average of those five people that you offer here at EO Fire. It’s kind of a way for people to escape into like an entrepreneurial success closet or to escape into some sort of utopian entrepreneurship bubble where people can escape the jackassery that the world throws out there and they can escape all the businesses that are bombing and they can learn proven success tips. And so I encourage people to keep listening to the EO Fire podcast. Fire Nation, you are the average of the five people you spend the most time with. You’ve been hanging out with CC, JD, and JLD today, so keep up that heat. And I just wanna say, Clay, James, thank you for sharing your truth, your knowledge, your value with Fire Nation today. For that, we salute you both, and we’ll catch you on the flip side. Boom! My name is Robert Redmond. I actually first met Clay almost three years ago to the day. I don’t know if he remembers it or not, but I wasn’t working with him at the time. I asked to see him and just ask him some questions to help, you know, direct my life to get some mentorship, but I’ve been working with Clay for now just over a year. The role I play here is a business coach, business consultant. I work with different businesses implementing best practice processes and systems that I have learned here by working with Clay. And the experience working here has, to put it real plainly, has been just life-changing. I have not only learned new things and have gained new knowledge, but I have gained a whole new mindset that I believe wherever I end up will serve me well throughout the rest of my life. Since working with Clay, I have learned so much. I mean, I would like to say it was everything about business in terms of the different categories. I haven’t learned it all, but I’ve learned all about marketing. I’ve learned about advertising. I’ve learned about branding. I’ve learned how to create a sales process for organizations in any industry. I’ve learned how to sell. I’ve learned how to create repeatable systems and processes and hold people accountable. You know, how to hire people. It’s almost like every aspect of a business you can learn, I have learned a lot in those different categories. Then again, the mindset that I’ve gained here has been huge. Working here, you can’t be a mediocre person. You are a call to a higher standard of excellence. And then as you’re called to that standard here, you begin to see those outcomes in every area of your life. That standard of excellence that you wanna implement no matter what you’re involved in. I would like to describe the other people that work with Clay are people that are going somewhere with their life. Marshall in the group interview talks about how the best fits for this organization are the people that are goal-oriented. So they’re on their own trajectory and we’re on our own trajectory and the best fits are those people where there can be a mutually beneficial relationship that as we pursue our goals and we help the business pursue those goals, the business helps us pursue our goals as well. And so I say people that are goal-oriented, they’re focused, and they’re committed to overcoming any adversity that may come their way. Clay’s passion for helping business owners grow their businesses is, it’s unique in that, I don’t know if there’s anyone else that can be as passionate. You know, whenever a business starts working with Clay, it’s almost as like Clay is running that business in the sense that he has something at stake. You know, he’s just serving them. They’re one of his clients, but it’s as if he is actively involved in the business. Whenever they have a win, he’s posting it all over his social media. He’s shouting it across the room here at Thrive. You know, he’s sending people encouraging messages. He can kind of be that life coach and business coach in terms of being that motivator and that champion for people’s businesses. It’s again unique because there’s no one else I’ve seen get so excited about and passionate about other people’s businesses. The kind of people that wouldn’t like working with Clay are people that are satisfied with mediocrity. People that want to get through life by just doing enough, by just getting by. People who are not looking to develop themselves. People who are not coachable. People who think that they know it all and they’re unwilling to change. I would say those are the type of people and in short anyone that’s content with mediocrity would not like working with clay, so if You’re meeting clay for the first time the advice I’d give you is Definitely come ready to take tons of notes every time clay speaks he Gives you a wealth of knowledge That you don’t want to miss I remember the first time that I met clay I literally carried a notebook with me all around I was looking at this notebook the other day actually I carried a notebook with me all around and I just took tons of notes. I filled the entire notebook in about about three or four months just from being around clay following him and learning from him and Then I would say come come coachable Be be open to learning something new. Be open to challenging yourself. Be open to learning and adjusting parts about you that need to be adjusted. If we go back eight years ago, think about the number of clients you had back then versus the number of clients you have now. As a percentage, what has been the growth over the past eight years, do you think? We’ve got to inspire somebody out there who just doesn’t have the time to listen to your calls. Well, okay, so Clay, it’s like I would go up and down from about $10,000 a month up to about $40,000, but it’s an up and down roller coaster. And so now we’ve got it to where we’re in excess of 100 clients. That’s awesome. And so I would have anywhere from 5 clients to 20 clients on my own with networking, but I had no control over it. Without the systems, you’re going to be victimized by your own business. For somebody out there who struggles with math, if you would say that your average number of clients was 30 and you go to 100, as a percentage, what is that? I have doubled every year since working with you. So I’ve doubled in clients, I’ve doubled in revenue every year. That’s a hundred percent growth every year I’ve worked with. Now so, so I’m looking, we’ve been good friends seven, eight years and I’ve got doubled five times. Which is just incredible. I mean the first time you do it, that’s one thing, but when you do it repeatedly, I mean that’s unbelievable. We’re working our blessed assurance off this year to double. We’re planning on doubling again. We’re incorporating some new things in there to really help us do it, but we are going to double again this year. I started coaching, but it would go up and down, Clay. That’s when I came to you, as I was going up and down, and I wanted to go up and up instead of up and down. That’s when it needed a system. So creating a system is you have nailed down specific steps that you’re going to take no matter how you feel, no matter the results, you lean into them and you do them regardless of what’s happening. You lean into them and it will give you X number of leads. You follow up with those leads, it turns into sales. Well I tell you, you know, it’s, if you don’t have a script and you don’t have a system, then every day is a whole new creation. You’re creating a lot of energy just to figure out what are you going to do. Right. And the best executives, Peter Drucker is a father of modern management. He said the most effective executives make one decision a year. What you do is you make a decision, what is your system and then you work like the Dickens to make sure you follow that system. So that’s really what it’s all about. So with a script here, we have a brand new gal that just came in working for us. She nailed down the script and she’s been nailing down appointments. Usually we try to get one appointment for every 100 calls. We make 200 to 300 calls a day per rep. Right. And she’s been nailing down five and eight appointments a day. Somebody out there is having a hard time. On their script. So she’s making how many calls a day? She’s making between two and three hundred calls a day. Whoa. And our relationship is weird in that we do, if someone were to buy an Apple computer today, and or let’s say you buy a personal computer, a PC, the computer is made by, let’s say, Dell, but then the software in the computer would be Microsoft, let’s say, or Adobe or whatever that is. I basically make the systems. You’re like the computer and I’m like the software. It’s kind of how I would describe our relationship. Tim, I want to ask you this. You and I reconnected, I think it was in the year 2000 and, what was it, maybe 2010? Is that right? 2011 maybe? Maybe further down the road. Maybe 2013? 2012. Okay, so 2012. And at that time I was five years removed from the DJ business. And you were how many years removed from tax and accounting software? It was about 10, 11 years. We met, how did we meet? What was the first interaction? There was some interaction where you and I first connected. I just remember that somehow you and I went to Hideaway Pizza. But do you remember when we first reconnected? Yeah, well we had that speaking thing that… Oh there it was! So it’s Victory Christian Center. I was speaking there. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah, so what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now, okay. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has. By being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listing or ranking there with Google. And also we’ve been trying to get Google reviews, you know, asking our customers for reviews, and now we’re the highest rated and most reviewed Pessimon company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay. So 411% we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85%, and that’s largely due to, first of all, our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process. And that has obviously, the 411% shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months. Or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again we booked more deals last week than the first five months of last year. It’s incredible but the reason why we have that success by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews that way we’ve really been able to come up with a really great team. We’ve created and implemented checklists. Everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly both out in the field and also in our office. And also doing the podcast like Jared had mentioned that has really really contributed to our success. But that like is it the diligence and consistency and doing those and that system has really really been a big blessing in our lives and also and you know it’s really shown that we’ve gotten a success from following those systems. So before working with Thrive we were basically stuck really no new growth with our with our business and we were in a rut and we didn’t know okay the last three years our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. They implemented those systems, and they taught us those systems. They taught us the knowledge that we needed in order to succeed. Now it’s been a grind. Absolutely, it’s been a grind this last year. But we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut. And if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline, but that’s what it’s gonna take in order to really succeed. So we just wanna give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42% increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma College of Dentistry from 1983 to 1985. Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay’s done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockrell, head of Disney, with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours on the day-to-day he does anywhere from about 160 companies he’s at the top he has a team of business coaches videographers and graphic designers and web developers and they run a hundred and sixty companies every single week so think of this guy with a team of business coaches running 160 companies. So in the weekly he’s running 160 companies. Every six to eight weeks he’s doing reawaken America tours. Every six to eight weeks he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So, amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. And Clay has been an amazing business coach. Through the course of that we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate. Anytime I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s, I remember we got closed down for three months, he helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you, and really just appreciate how far you’ve taken us. This is our old house. Right, this is where we used to live a few years ago. This is our old neighborhood. See, it’s nice, right? So this is my old van and our old school marketing, and this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing. And this is our new team. We went from 4 to 14. And I took this beautiful photo. We worked with several different business coaches in the past. And they were all about helping Ryan sell better and just teaching sales. Which is awesome, but Ryan is a really great salesman, so we didn’t need that We needed somebody to help us get everything that was in his head out Into systems into manuals and scripts and actually build a team so now that we have systems in place We’ve gone from one to ten locations in only a year in October 2016. We grow 13 grand for the whole month Right now it’s 2018 the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month and we still have time to go We’re just thankful for you thankful for thrive and your mentorship And we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us Just thank you. Thank you. Thank you time for doubt The Thrive Time Show two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13 point business system that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re gonna teach you how to fix your conversion rate. We’re gonna teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems. So now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I’ve built these workshops is because as an entrepreneur I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see it. Hey, I’m Ryan Wimpey with Tip Top K9, and I’m the founder. I’m Rachel Wimpey, and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last 3-4 years. So someone that would be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job, but they don’t want to worry about that high failure rate. They want to do that like bowling with bumper lanes. So you give us a call, reach out to us, we’ll call you, and then we’ll send you an FDD, look over that, read it, fall asleep to it, it’s very boring, and then we’ll book a discovery day, and you come and you’ll spend a day or two with us, make sure that you actually like it, make sure your community dogs is something that you wanna do. So an FCD is a franchise disclosure document. It’s a federally regulated document that goes into all the nitty gritty details of what the franchise agreement entails. So who would be a good fit to buy a Tip Top K9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding. And who would not be a good fit is a cat person. So the upfront cost for Tip Top is $43,000. And a lot of people say they’re generating doctor money, but on our disclosure, the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to 25, 35 grand a month. To train and get trained by us for Tip Top K9, to run your own Tip Top K9, you would be with us for six weeks here in Tulsa, Oklahoma. So we’ve been married for seven years. Eight years. Eight years. So if you’re watching this video, you’re like, hey, maybe I want to be a dog trainer, hey, that one sounds super amazing, go to our website,, click on the yellow franchising tab, fill out the form, and Rachel and I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years before he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come spend a day with us, spend a couple days with us, make sure you like training dogs and own your own business. Well the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future and you don’t hate your life. You get an enjoyable job that brings a lot of income, but it’s really rewarding. My name is Seth Flint and I had originally heard about Tip Top K9 through my old pastors who I worked for. They trained their great Pyrenees with Ryan and Rachel. I was working at a local church and it was a great experience. I ended up leaving there and working with Ryan and Tip Top K9. The biggest thing that I really really enjoy about being self-employed is that I can create my own schedule. I have the ability to spend more time with my family, my wife and my daughter. So my very favorite thing about training dogs with Tip Top K9 is that I get to work with the people. Obviously I love working with dogs, but it’s just so rewarding to be able to train a dog that had serious issues, whether it’s behavioral or whatever, and seeing a transformation taking that dog home and mom and dad are literally in tears because of how happy they are with the training. If somebody is interested I’d say don’t hesitate make sure you like dogs make sure that you enjoy working with people because we’re not just dog trainers, we are customer service people that help dogs and so definitely definitely don’t hesitate just just come in and ask questions, ask all the questions you have.


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