Business Podcasts | How to Build a Brand That Scales, Not Small Business That Fails w/ Founder & Franchisor of 6,000+ Brand Locations + How to Gain TRACTION + “The Secret Sauce of Success Is Taking Daily Consistent Action”

Show Notes

Business Podcasts | How to Build a Brand That Scales, Not Small Business That Fails w/ Founder & Franchisor of 6,000+ Brand Locations + How to Gain TRACTION + “The Secret Sauce of Success Is Taking Daily Consistent Action”

Learn More About Nautical Bowls Today HERE:

1. Make sure your product is relevant
2. Make sure that your systems are not complicated

See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE:
Schedule a FREE 13-Point Assessment with Clay Clark Today HERE:
Download A Millionaire’s Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE:
10 of the Key Revenue Producing Activities to Used Grow A Business:
ACTIVITY #1 – Gather Objective Google Reviews from REAL Clients
ACTIVITY #2 – Gather Objective Video Reviews from REAL Clients
ACTIVITY #3 – Conduct the Weekly Group Interview
ACTIVITY #4 – Write Original HTML Website Content to Optimize the REAL Website
ACTIVITY #5 – Pull the Weekly Tracking Statistics
ACTIVITY #6 – Schedule a Daily Huddle
ACTIVITY #7 – Verify That the Online Advertisements
ACTIVITY #8 – Schedule a Time for Weekly Staff Training
ACTIVITY #9 – Conduct Our Weekly Call Recording / Sales Meeting
ACTIVITY #10 – Schedule a Weekly All-Staff Meeting

Download A Millionaire’s Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE:
Show Audio:
Learn More About Steve Currington and the Mortgage Services That He Provides Today At:
Entrepreneurship 101:
Step 1 – Find Problems That World Wants to Solve
Step 2 – Solve the Problems That the World Wants to Solve
Step 3 – Sell the Solution
Step 4 – Nail It and Scale It
How to Decrease Your Business’ Reliance Upon You?
Step 1 – Improve Your Branding
Step 2 – Create a Turn-Key Marketing System
Pre-Written Emails
Dream 100 Marketing System
Pre-Written Script
Step 3 – Create a Turn-Key Sales System and Workflow
Step 4 – Weekly Optimize the Business to Prevent Drifting
Step 5 – Install a Tracking Sheet
Clay Clark Testimonials | “Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property.” – Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE:
Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE:
See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE:
See Thousands of Case Studies Today HERE:

Business Coach | Ask Clay & Z Anything

Audio Transcription

Here’s the deal, okay? I think we’re going to sell a ton of cupcakes. Why? Because cupcakes are hot right now and because we have a great name. Cousins Cupcakes. Boom. We’re going to the top all the way. Now, in order to get to the top, we’re going to have to come up with an amazing business model. I came up with something that I think is going to blow your mind. I can’t wait to see it. Can I show you? Please do. Can I show you? OK. Ladies and gentlemen, I’d like to introduce to you for the first time the Cousins Cupcakes business model, Shelly. Sh. Shelly. Shelly. Shelly. Shelly. Shelly. Shelly. Shelly. For goodness’ sake, come to Cousins Cupcakes. What is this? What is this? What are you doing? Last week you said we needed a business model. Not a business model. Well, what then? I’m talking about a business model. Oh! Come on, man! Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use because they believe in you and they have a lot of time on their hands. They started from the bottom now they’re here. It’s the Thrive Time Show starring the former US Small Business Administration’s Entrepreneur of the Year, Clay Clark. And the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zilmer. Two men, eight kids, co-created by two different women. Thirteen multi-million dollar businesses. Get ready to enter the Thrive Time Show. Now we hit it We started from the bottom and we’ll show you how to get it Started from the bottom, now we hit it Started from the bottom, now we hit it We started from the bottom, now we’re on the top Teaching you the systems to get what we got Cousin Dixon’s on the hooks, I’ve written the books He’s bringing some wisdom and the good look As the father of five, that’s what I’m about So if you see my wife and kids, please tell them hi Hit the C and Z up on your radio and now 3, 2, 1, here we go! We started from the bottom now we’re here. We started from the bottom and that’s where we’re at. Folks, growing up back in the day I used to drive about 45 minutes to an hour almost every single morning to go work for a landscaper in Minnetonka, Minnesota. And occasionally, not every day, but occasionally about once a month or so, I would try to go to the Mall of America because at the time, this was a big deal. It still is a big deal. At the time, it was the largest mall in America. I don’t know if it still is or isn’t, but I know it’s a massive mall here. Today’s guest is joining us live from the Mall of America, Peter Taunton. Welcome to the Thrived Time Show. How are you, sir? Hey, my brother. How are you? I’m fine. By the way, Clay, as always, thanks for accommodating my hectic schedule today, but I’m here for you. If you’ve got any school shopping that you need to do, Clay, this is the place to knock it out right here. Now, I’ve got to ask you this here now. Are you, because you a lot of times will broadcast from Minnesota, but you also live in Florida, right? You have a couple of different places that you call home. Is that right? I do. You know what? I grew up in Minnesota, and this is where I was raised, and I come back here for the summers because, as you know, Florida gets a little bit sultry in the summer so I come up here for about four months in the summer and then I head back to Miami about October 1st I’ll be there from October till May. Really? Okay, okay so you’ll be back in Miami in October so so now you you’re kind of a guy who’s able to enjoy enjoy some of the the fruits of your of your labor but for a lot of people out there that don’t know the brands you’ve built maybe they don’t know they know the brands you built but they don’t know you or they don’t know the connection between. Can you kind of tell everybody out there who’s hearing your voice for the first time, what have been some of the brands that you’ve been a part of building and developing all over the country? Well, my first brand that was, I mean, a real, when I talk about brands that I’ve tried, I mean, we’ve all, as entrepreneurs, we’ve all kind of kicked the can around, but the first real brand that I developed was Snap Fitness, a franchise brand that today has over a thousand locations. And I started that brand about 25 years ago. But I’ve branched off from that now. I mean, Snap Fitness is one of my brands, nine round, fitness on demand. And I’m launching my fourth brand right now called Not Up For Balls. But for some reason, I’ve just had a lot of success in franchising. Today I’ve got about 6,000 locations in 28 countries. And so for some reason, for me, franchising, it just always resonated. I think building systems, processes, and then most importantly, creating brands that are relevant with what the consumer is looking for today is what I attribute a lot of the success to. But as you know, as well as I do, you can’t build brands without great people. And for that, I’m eternally grateful for all the people I’ve had the opportunity to work with along the last 35 years in business. Now, what I’m going to do is Rochelle, she works as a physician’s assistant for a medical practice and she’s in business but in the medical space. And I work with entrepreneurs all over the country. So what I’m going to do now is I’m going to try to dial back the big vision of where you’re at now broadcasting for the Mall of America. A man who’s opened up over 6,000 plus locations, and I’m gonna tie it back into really small business, see if you can help our listeners out there. I wanna see if you could teach us how to build a brand that scales instead of a small business that fails. So what I see in small business is a lot of business owners, Peter, they read the motivational book. They’ve read the article, the book, they’ve watched the Tony Robbins series, they’re fired up. But then they leave their weekly meeting and nothing gets done. So I want to start right there. How do the listeners out there go from being a small business where nothing actually gets done? A lot of visions, a lot of goals, a lot of dreams, but nothing actually gets executed. How can they go from that to being somebody who runs a small team of people where things actually get done? Well, you know what, Clay? I applaud everyone out there that aspires to be an entrepreneur. They all seem to have vision. They all visualize themselves in another capacity, being successful, they visualize it. But the hardest thing to do is really to make the jump, the having the courage to make the jump. So for all the aspiring entrepreneurs out there, what I would tell you is first and foremost, make sure whatever dream you’re chasing, that is relevant. That’s absolutely key. Make sure that the product is relevant in the eyes of the consumer. And it’s not just relevant to yourself. A lot of us have passion hobbies and we want to develop that into a business. But the reality of it is if the consumer, if the general population does not deem it relevant and worthy, they’re not going to support it. Okay. So first and foremost, make sure that your product is relevant in the eyes of the consumer. Make sure that it delivers value. The second part of it is make sure it’s not too technical. You and I both, we work with franchisees all the time. They have great concepts, but they make it so darn technical that it’s not, you can’t get any scale to it. So relevance, don’t overthink it, make it overly technical. And if you can simplify the business, dummy it down if you will, that’ll allow you to scale it because think about it. You’ve got a product that’s relevant in the eyes of the consumer. You’ve dummied it down so now it’s scalable. Now the last piece of it is, you gotta be able to make money. If you can check those three boxes, having a great product that’s relevant, that’s scalable, that makes money, if you can do those four things, you’re gonna be a successful franchisee. Now clearly, you gotta be able to create systems and processes and hire the human capital and the talent. But I tell you what, you’re going to have to worry about hiring people if you don’t get the first four things right. After you get those first four things right, and let’s say someone buys a Nautical Bowls franchise from you or they own their own business today, and they have a product that’s relevant or a service that’s relevant, they have systems that are in place that aren’t complicated. And they just, you know, it’s like Monday is the deadline and nothing got done by Monday. How do you manage people? Because I think a lot of small business owners get stuck. I do massive conferences, and I’ll just tell people, I don’t – when I do a conference, the next one we have is in Vegas, and there will be over 5,000 people there. And I just will not put up with an incompetent audio-visual company. I use the same people every time because they’re great, they’re hard-working. I won’t put up with an incompetent video crew. I will not put up with an incompetent guitarist or drummer or any of the production team. Everybody has to be focused in. So I just don’t put up with jackassery. That’s sort of my pro tip. But I’d love to get your thoughts on, you know, if someone buys a great system, but someone won’t follow it, how do you deal with that? Well, you know, first of all, I’ve got to applaud you. Anyone can be an all-star if you set the bar at your ankles. So I appoint you. I set high standards for myself and I set high standards for the people around me. But in franchising, truly, every great franchise out there has got to be able to create a roadmap. You’ve got to create the textbook. And honestly, I put that on the shoulders of the franchisor. It’s up to me as the franchisor to teach people how to fish, to teach people how to make money in a space where I’m an expert. That’s on my shoulders. So I’m going to give them, with our franchise system, we put together a 30-day plan of action. Literally break it down day by day. This is what you’ve got to do. And I tell people, hey look, when you get to day number 30, go back to day number 1 and start over again and do that 12 times a year. So I don’t play around with people. I say look, this business, so the business, it’s not overly sexy, you’re going to be successful, you’re going to make money, which is every entrepreneur’s dream, it’s very scalable, you can have multiple stores. Look, the secret sauce of success is consistency in taking the right action. You know, working smart, being diligent, have a daily plan of action, and then follow that action every day. Don’t wander off, don’t deviate, don’t overthink it. Stick to the plan and you’ll be successful. Folks, this stuff is great. You just said, I hope I’m not getting the quote wrong. I was typing it up here. You said, the secret sauce of success is taking the daily consistent action. Am I getting that right there, Peter? No, that’s exactly right. And that’s, you know what, you’re a hugely successful individual. You wouldn’t be where you are today, Clay, without taking consistent action in areas that move the needle. In other words, taking material action. We see people all the time, they say, Peter, I’m so busy. Well, they’re like a dog chasing their tail. They’re busy, but they’re not busy in the right area. So for us as franchisors, we got to make sure we keep them focused on the material, the big movers. Keep them focused on the material items and say, look, this is what you got to do every day. And I promise you, Clay, if I have a franchisee that’s not succeeding, if they’re underperforming, I go right back to that daily journal and I track the daily journal against what they’re actually doing. And it’s the variance there where the truth lies. The variance is where the truth lies. Look, it’s not that they’re not busy. It’s not that they’re not working hard. It’s just that they’re focused on the wrong thing. And that’s, once again, as a franchisor, you gotta own that. You gotta own that. You gotta make sure that you can create a narrative that people can understand and comprehend. And you gotta speak to people differently because not everyone learns the same way. That’s part of growing successful brands. There’s a lot of responsibility and accountability as the franchisee, but I think it starts with the franchisor. You gotta understand how people learn. You gotta be able to break it down. You gotta be able to break it down and give people a path to success. That’s on me, that’s on you, and then the franchisees have to put in the work. And what we’re going to do here on this next part of the show is I’m going to let Rachelle ask you some questions because she’s building a small business. She works in a small business that’s growing and then they’re reaching patients now all over the country at And then we’re going to try to tag team and sell Rachelle a Nautical Bowls franchise. That’s what we’re going to try to do here. So, Rochelle, in your practice right now in the business, Meehan MD, where you work there, what question would you have for Peter Taunton about growing that particular brand? Because this guy has helped to open up 6,000 brand locations. Sure. So, one of the questions I had was, how do you determine what’s relevant to people? How do you keep that consistent? How do you keep ahead of the game or in par per course with the game? What if that changes? Do you then change your model and where you’re going? Or how does that, how do you determine relevancy? Well, you know what, first and foremost, the relevance before I ever started a franchise, in my mind, I’m creating something and I think the product is relevant. Why? Because I’m passionate about it. But that can’t be, that can’t be the litmus test. Okay. I have to, I can’t create a concept in a vacuum. Yes, I’m going to design it. I’m going to get it to where I think it needs to be, but then I’m gonna open a pilot location. I’m gonna open a pilot location. This is before I ever franchise, because I need to make sure the dogs will eat the dog food. I gotta make sure I put it out in the general population, and the population is gonna see the value of what it is that I’m selling. Once I have that, then I just put scale and trajectory behind it, which is all marketing dollars, human capital. I do what I need to do to launch a successful brand. I never go into things half cut. So when I go into a brand, I got to make sure that I’ve got enough dry powder, meaning working capital, I’ve got enough dry powder behind me to launch the brand in specific areas to start getting traction. Okay, now, once the brand is up and running, now I’ve got to make sure that I stay relevant because everything, I don’t care what it is, everything evolves. It just does. And that’s part of the responsibility and the accountability of the franchisor. They got to see what’s going on in the marketplace as it relates to their space and make sure on the front edge of that and they’re evolving with consumer behavior. That’s the other sign of a great franchise brand. I mean, think about it. Look at all the big ones. Look at, you know, McDonald’s. Look at all the evolution that they’ve done in their process to stay relevant within their space. So once again, your, your job is not done. Once you launch a successful brand, that’s step one. Yeah. You got three, four, 500, a thousand locations, but look, once you’ve got a thousand locations, number one, you’re in a very, very elite class. But number two, now you’ve got a thousand people that are looking at you, hoping that you get up every day fighting the good fight, which is understanding the industry and understanding how the evolution of the industry is taking place and then being able to gradually pivot along with that evolution. That’s franchising. You know, with a rental property, I think about this, Peter, one of my rental properties. I just acquired a particular property and one of the things that I’ve been trying to do is, and this is the kind of stuff you think about when you open a franchise, you think about your big idea, but then you gotta break it down to the most specific small steps. So small step number one is can people find it? So what I’ve been doing recently is giving people the address and saying, here’s where you go and here’s the directions. And so far I’ve determined that nobody can find it because this particular property, it doesn’t do the Google map thing. And so I’m working right now on getting the directions so that everybody can find it. So this weekend it was my first successful person who says, I found it. And I’m going, yes, because I had to, took the time to make the directions. Well, then when someone checks into the home, you have to have, okay, if somebody wants to rent a boat, can they conveniently find the boat? Do you have a kind of a book they can open up of all the phone numbers to call, all the nearby waterfront restaurants, the place to rent the boat? And you think about all these details, how to turn on the water, how to turn the water off, where all the utilities are located. You have to think about all the small steps, the email, how to respond to potential inquiries that want to stay at said property, how to price it. I mean, there’s all that that goes into it, and you go round and round with different iterations, but once you nail it, it’s awesome because you can scale it. And so you’ve been obsessively working on nautical bowls and if people go into a nautical bowl’s location, I mean you’ve thought about the sights, the sounds, the smells, the logo, the color scheme, the ambiance, the ideal location, the ideal and likely buyers, the advertisements that work. You’ve thought about all those details. Can you walk us through, I know it’s a kind of a longer form question, but could you walk us through the kind of myopic obsession that you put in to nailing down a brand before you franchise it? Well, you know what, coincidentally Clay, today we’re at Nautical Bowls University and I’ve got 20 people in from around the country that are all franchisees that have stores opening here in the next 45 to 60 days. And I usually lead up every training session. And today I told them, hey, look, there’s a few things that you think about, but find comfort knowing that some of those things we’ve taken care of for you. Number one, when your guest walks in the store, the first impression that they receive before they ever meet any of the staff, what is the energy that they feel within the space? You know, our locations, they’ve got a great vibe, it’s kind of a surfy beach type feeling, great music. It’s very inviting and it’s very peaceful to the consumer when they walk into our store. So we know that we can check that box, the consumer is gonna love the energy and the vibe of the store. The second piece is the product. Okay, I know that my product is better than anyone else’s. I compete with Playa Vitality Bowls, pick every one of the competitors. No one’s bowl is better than my bowl, bar none. I mean, and I’m a tough critic. And if I tasted someone’s bowl and there was better than mine, I would dig into it. I would find out what makes it better. So think about it. I’ve got a great store with great energy, great vibe. Secondly, I’ve got a great product. Okay, now here’s where it gets tricky. The third part, what kind of a culture can I create within my four walls? What is my connection with the community? And that’s where the rubber hits the road because there’s many people that have got a great business with a great product, but they suck at making money. Why? Because they don’t know how to blow in the ear of the consumer. So you’ve got to be able to make that connection. And that’s what we cover in training. We say, look, don’t worry about the look and feel of the store. I got that for you. So don’t worry about the product. I’ve got that for you too. Let’s focus on the culture. How can I help you hire the right people and create the right energy? Get staff that’s gonna lean in, smile easily, help people through the ordering process, make people feel appreciated and connect with people. And not just for the people that walk in your store, the last step of this, I gotta help you connect with the community because that’s how you create long-term loyalty in the community that you serve. To your point earlier, Clay, look, if you’re gonna win in this business, you’ve gotta think on both sides of the track. You’ve gotta think about, as a franchisor, you’ve gotta be able to check every one of the boxes. But then, very quickly, before you start taking people’s hard-earned money, you’ve gotta put yourself in the shoes of the franchisee and say, look, have I missed anything? Because a great franchise, you almost have to write a book, Franchising for Dummies. Okay, and I mean that in a loving way, but look, I got to dummy this thing down so when my franchisee comes in, I can say, look, do these four or five things. Just do these four or five things. Do that every day, every week, and you’re going to be successful. You deviate from these things, if you only do two or three of these five things, you’re gonna have challenges. I’m not saying that you’re not gonna make money. I’m just saying you’re not gonna optimize your revenue generating opportunities. Follow my five steps and I’ll get you the promised land of financial freedom. It’s your choice, it’s not mine. I’m gonna teach you, but you gotta take the action. That right there is so powerful. I want people to know this right now I’m gonna give you the secret sauce folks if you’re out there today, and you buy an oxy fresh franchise Which I’ve helped to grow now we have 500 locations or a tip-top canine or you buy a nautical bowls I’m just gonna speak specifically to oxy fresh and tip-top canine owners out there who are listening or people want to be There’s five things you got to do every week you have to get Google reviews from customers that don’t hate you you have to do It this just in people read reviews. You’ve got to get reviews. Second thing, you got to get video reviews every week. Every week, got to get video reviews. Third, you got to train the heck out of those dogs or clean the heck out of that carpet. You have to do that. You got to wow the customer before you get those reviews. Fourth thing, you’ve got to do interviews. You’ve always got to interview new talent that’s willing to follow those checklists and those systems. And finally, you’ve got to measure what you treasure. You’ve got to get every single person, every week, you’ve got to measure what you treasure. Look at your numbers, look at those numbers, make sure there’s no drifting. And if you’ll do that, you will be successful. And why I’m so excited here about this nautical bulls franchise is that it’s a healthy food, it’s on trend, people are looking for healthy food. It fills a niche, people, busy moms and dads are looking for healthy food. It tastes great. It checks those box and you have to have very few employees. I mean, if you open up a tip-top canine franchise, you’re gonna have to have someone who trains the dogs, somebody who feeds the dogs. It’s a 24-hour operation. That’s why the profit margins are nice and that’s why people love it. But if you own a nautical bulls, you can turn the lights off and go home. It’s done. And how many people do you have to have working in a store, Peter? I mean, how many people have to work, like 50 people, 20 people, how many people have to work in the store to make it work? Now, and that’s the other beautiful part in my concept. And that, once again, that’s something that I thought about. One full-time employee, 10 to 15 part-timers. This is a simple business. I say all the time, this is a lemonade stand on steroids. Okay, this is a lemonade stand on steroids. It’s a simple business. About 80% of my franchisees are semi-absentee owners, meaning they didn’t quit their day job. Okay, this is their side business. This is a fantastic business. Look, in two years, in two years, I’ve awarded 175 territories. I’ve opened 53 locations. I’m opening three to five new stores every month. We are by far the fastest growing hostile evil concept in the country. Look, it’s not a race trust, but this is not dumb luck. It’s not beginner’s luck. It comes from systems, processes, diligence. And you know what, for me, just like you, Clay, I’ve got my, my track record speaks for itself. I’ve taken three brands and grown them to well over a thousand locations. And that, that comes by systems, processes, checks and balances and simplicity, creating brands and, and, and business models that are not too technical. And that’s, and that’s the secret sauce really. Now Rochelle, I’m going to try to sell you a franchise, okay? So ask if you were thinking about buying a Nautical Bullets franchise and again I know you do a great job at Meehan MD, but let’s just say you wanted to keep that full-time job, seeing patients that you care about while also having a little income generating machine on the side. What rapid fire questions would you have for Peter? So how much time is it going to cost me as the owner, as the franchise owner? How much time per week would it cost for an investment? Well, but you know, it varies. The first couple of months with the stores, the franchisee might be spending a little bit more time, maybe 10 to 15 hours a week, maybe, okay, for the first couple of months. But many of our franchisees today, their stores have been open for six, eight months, they’re probably spending four to six hours a week on their business. But the other side of it is, we’ve got technology where without physically being in the store, you can track the revenue, the food cost, labor cost, everything is right there. Just like we’re looking at computer screens right now, I can still have my hand on the pulse of business without physically being in my store. And you know what, in today’s day and age, that’s where it’s at. People don’t want to have to physically be places they like to be. They like to have flexibility. They can manage the business from home, which doesn’t restrict them from traveling and doing what they need to do. Hey, look, I personally own a store in Miami. I’ve stepped foot in that store maybe five times in the last year. So that’s how much time I spend in the store. That doesn’t mean I don’t have my hand on the pulse of the business, but I don’t need to physically be in the store to help drive revenue in that store. Big difference between this, my concept and others, which is why it’s so attractive. And also the relevance. You know what? We’re not dessert, we’re a meal replacement. So our bowls, they’re plant-based, dairy-free, gluten-free, soy-free, organic, all natural ingredients. We’re a meal replacement. So people have it for breakfast, mid-morning snack, lunch, mid-afternoon snack to tie them over before dinner and some people have it for dinner. You know you’re not going to go to Ruth’s Grist Steakhouse for dinner and then go to Nautical Bowls for dessert. That’s not us. We’re not dessert, we’re a meal replacement and the consumer is starting to understand that about our space. We’re in the healthy, fast, casual space and it’s a number category within the restaurant space so it’s a very hot category to be in. Now it’s final 60 seconds here for people out there that want to buy a Nautical Bulls franchise or are interested in doing so, I’ll put a link on the show notes to the website How much money does someone need to bring to the table there, Peter? Final 60 seconds here, how much money do they have to bring to the table? Look, that’s another part. You need $100,000 cash. So, we have financing available for you. If you have $100,000 cash, between you and your partner, come to the table with 100,000 cash, you need a FICO score of 750 or higher, and your last two years tax return. If you bring those three things, if you can check those boxes, I’ll get you financed. No problem. So that’s the other part of it. This is a very, very attractive business for a minimal investment of 100,000 cash to get into the business. So we finance your loan for 10 years for you, no penalty for early payout. That’s the other side of winning in franchising. You gotta have flexibility. You gotta make it easy for people to get into business. And when you can do that, when you can make business affordable, you help people chase their dreams. And that’s what this is all about. Helping people find their way to financial freedom and independence. Peter Taunton, thank you so much for carving out time for us. Hope you have a great rest of your shopping day there, sir. And do you still have the big Lego? Is there a big Lego theme park there still in the middle of the Mall of America? Is that a real thing? There is. That’s what my fiance’s kids are doing. They’re at Lego and just having the time of their lives. So we’re just having lunch and chillin’ in an afternoon. But as always, man, I appreciate your patience. Thanks for letting me hop on here at this, all the distractions going on around me. But I appreciate you, brother, and I’ll catch you next week. All right, take care. Bye-bye. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. We’re on the top page of Google now, okay? I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both $1.3 billion companies. They both have 2,000 to 3,000 pages of content attached to their website. So to basically go from virtually nonexistent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has, by being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listing and ranking there with Google. And also we’ve been trying to get Google reviews, you know, asking our customers for reviews and now we’re the highest rated and most reviewed Pest and Lawn company in the Tulsa area and that’s really helped with our conversion rate and the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay. So 411% we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now our closing rate is about 85% and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process and that has obviously, the 411% shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. And it’s incredible. But the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. So some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created and implemented checklists. That way everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office. And also doing the podcast like Jared had mentioned, that has really, really contributed to our success but that, like I said, the diligence and consistency in doing those in that system has really, really been a big blessing in our lives. And also, it’s really shown that we’ve gotten a success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut, and we didn’t know. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. Thrive helped us with that. They implemented those systems, they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. Again, we were in a rut, Thrive helped us get out of that rut. If you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline, but that’s what it’s gonna take in order to really succeed. So, we just wanna give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore, I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42 percent increase, month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. You’re choosing to use a proof and turnkey marketing and coaching system that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello, my name is Charles Colar with Colar Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay’s done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockrell, head of Disney, with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours, where he does these tours all across the country, where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks. He’s also doing business conferences where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal. And they were super excited about working with him. And he told me, he’s like, I’m not going to touch it. I’m going to turn it down. Because he knew it was going to harm the common good of people in the long run. And the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, he doesn’t, his highest desire was to do what’s right. And anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live years ago. This is our old neighborhood. See, it’s nice, right? So this is my old van and our old school marketing, and this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing, and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales which is awesome but Ryan is a really great salesman so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrivetime Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see it. Hey, I’m Ryan Wimpey with Tip Top K9 and I’m the founder. I’m Rachel Wimpey and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last 3-4 years. So someone that would be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job but they don’t want to worry about you know that high failure rate. They want to do that like bowling with bumper lanes. So you give us a call, reach out to us, we’ll call you and then we’ll send you an FDD, look over that, read it, fall asleep to it, it’s very boring. And then we’ll book a discovery day and you come and you can spend a day or two with us, make sure that you actually like it, make sure that we can adopt it to something that you want to do. So an FDD is a franchise disclosure document. It’s a federally regulated document that goes into all the nitty-gritty details of what the franchise agreement entails. So who would be a good fit to buy a TikTok K9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding. And who would not be a good fit is a cat person. So the upfront cost for TikTok is $43,000 and a lot of people say they’re generating doctor money, but on our disclosure, the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to 25, 35 grand a month. To train and get, train by us for Tip Top Canine, to run your own Tip Top Canine, you would be with us for six weeks here in Tulsa, Oklahoma. So we’ve been married for seven years. Eight years. Eight years. So if you’re watching this video, you’re like, hey, maybe I want to be a dog trainer. Hey, that one sounds super amazing. Go to our website,, click on the yellow franchising tab, fill out the form, and Rachel and I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years before he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come spend a day with us, spend a couple days with us, make sure you like training dogs, and own your own business. Well, the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future, and you don’t hate your life. You get an enjoyable job that brings a lot of income, but is really rewarding. My name is Seth Flint, and I had originally heard about Tip Top K9 through my old pastors who I worked for. They trained their great Pyrenees with Ryan and Tip Top K9. They did a phenomenal job and became really good friends with Ryan and Rachel. I was working at a local church and it was a great experience. I ended up leaving there and working with Ryan and Tip Top K9. The biggest thing that I really, really enjoy about being self-employed is that I can create my own schedule. I have the ability to spend more time with my family, my wife and my daughter. So my very favorite thing about training dogs with Tip Top K9 is that I get to work with the people. Obviously I love working with dogs but it’s just so rewarding to be able to train a dog that had serious issues whether it’s behavioral or you know whatever and seeing a transformation taking that dog home and mom and dad are literally in tears because of how happy they are with the training. If somebody is interested I’d say don’t hesitate make sure you like dogs make sure that you enjoy working with people because we’re not just dog trainers we’re we are customer service people that help dogs and and so definitely So definitely, definitely don’t hesitate. Just come in and ask questions. Ask all the questions you have.


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