Business Podcasts | Learn Clay Clark’s Proven 14 Steps to Achieving Massive Business Success!!! + Celebrating the Ronnie Morales ( 50% Growth & Success Story!!! (The Ronnie Morales Brothers Interview Part 1 & 2)

Show Notes

Business Podcasts | Learn Clay Clark’s Proven 14 Steps to Achieving Massive Business Success!!! + Celebrating the Ronnie Morales ( 50% Growth & Success Story!!! (The Ronnie Morales Brothers Interview Part 1 & 2)

Learn More About Ronnie Morales Today HERE:

Download A Millionaire’s Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE:
Show Audio:

Learn More About Steve Currington and the Mortgage Services That He Provides Today At:

Entrepreneurship 101:
Step 1 – Find Problems That World Wants to Solve
Step 2 – Solve the Problems That the World Wants to Solve
Step 3 – Sell the Solution
Step 4 – Nail It and Scale It

How to Decrease Your Business’ Reliance Upon You?
Step 1 – Improve Your Branding
Step 2 – Create a Turn-Key Marketing System
Pre-Written Emails
Dream 100 Marketing System
Pre-Written Script
Step 3 – Create a Turn-Key Sales System and Workflow
Step 4 – Weekly Optimize the Business to Prevent Drifting
Step 5 – Install a Tracking Sheet

Clay Clark Testimonials | “Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property.” – Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE:
See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE:

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE:

Download A Millionaire’s Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE:

See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE:

See Thousands of Case Studies Today HERE:

Business Coach | Ask Clay & Z Anything

Audio Transcription

<|0.00|> Get ready to enter the Thrive Time Show!<|3.00|><|3.00|> We started from the bottom, now we’re here.<|6.00|><|6.00|> We started from the bottom and we’ll show you how to get here.<|9.00|><|9.00|> We started from the bottom, now we’re here.<|11.00|><|11.00|> We started from the bottom, now we’re here.<|14.00|><|14.00|> We started from the bottom, now we’re on the top.<|17.00|><|17.00|> Teaching you the systems to get what we got.<|19.00|><|19.00|> Cullen Dixon’s on the hooks, I’ve written the books.<|22.00|><|22.00|> He’s bringing some wisdom and the good looks.<|24.00|><|24.00|> As the father of five, that’s where I’mma dive.<|27.00|><|27.00|> So if you see my wife and kids, please tell them hi.<|29.76|><|29.76|> It’s C and Z up on your radio. And now 3, 2, 1, here we go. We started from the bottom, now we’re here. We started from the bottom, and that’s where we gotta get. Yes, yes, yes, and yes. Thrive Nation, on today’s show, we’re joined with a longtime client by the name of Ronnie Morales. This guy is having tremendous success as an entrepreneur and I wanted to interview him today. Devin, you work with a lot of coaching clients to help them grow their business. Yes. And when you have somebody who’s doing all their homework and having all the success, that’s a lot of fun. And so I thought we could interrogate Ronnie Morales on today’s show to encourage everybody out there that it is possible to achieve dramatic success. Ronnie Morales, welcome on to the Thrive Time Show. How are you, sir? What’s going on, guys? Hey, Devin. Hey. Hey, real quick, I want to fire through some quick facts so people can verify that you’re not an audio hologram. What is your website address that people want to look you up to verify that you’re real? That will be And where are you based? What state and city are We’re in Rosenburg, Texas. It’s a little south of Houston. And how did you hear about us, for anybody who’s not familiar with that, how did you first come in contact with us? Do you remember? I’ve been listening to your podcast and it’s helped my business out for seven years. And I went to different coaching clients throughout that time, I mean different coaching teams throughout that time, but things weren’t working out and I was like, you know what, I’m going to give this guy a shot. And since I think September since we started, it’s been great. So let me ask you, so you have listened to our show for seven years? About seven years, yeah. And you’ve been a client for about one year. So hopefully this one year as a client wasn’t your worst year in the past seven years. Tell us, how’s it been going in terms of growth? Because we’re now approaching the one year mark where you’ve been a client of ours. Yeah, I mean, we’ve grown about 50%. And personally, I’ve grown a lot. I’ve set different milestones to reach different goals. We built a good team, a good team of employees and staff to be able to help assist them in all these daily things here. Excuse me, if you guys have a cold. Oh, no problem. I often cough too, I guess. So I’ll kind of cough too to make it not awkward. Ah, ah, okay, back to you. So back to that, back to that, back to that. So yeah, we’ve done our daily huddles. You put me on a path of achieving these little goals, like daily huddles, that’s been helping, and been effective on leading our teams better. I haven’t started the group interviews yet, but we’re in the process. We just uploaded our hiring page and hiring video, so we’re excited about that, about getting that going because our leads are coming through. We have good leads, and the projects have gotten bigger. Yeah. When we were doing probably 80 to $100,000 jobs, now most of the jobs coming through are about 200 plus. That’s awesome. That’s been great. Now, just to be clear, that’s That’s the website. So, Devin, what I’m going to do is I’m gonna encourage all the listeners to go to forward slash millionaire so that they can download and actually follow along and visually see. For those of you who are watching the video version of today’s show, you’ll be able to see the page I’m referencing, but it’s page five of my newest book called A Millionaire’s Guide, How to Become Sustainably Rich, we’re on page five. So Devyn, we’re gonna go through all 14 boxes, rapid fire with Ronnie, okay? Okay. And I’m going to tee up the box, and then I’m going to ask you where not Ronnie and not any of our actual clients, but other people, where they might push back. Because you work with real entrepreneurs, okay? And you see them at the conferences, you work with them every week, and so I just want to go through the boxes, and then I’ll kind of get your insight as to where they typically push back. And then Ronnie does not push back, so this is kind of the flow here. Here we go. So, step number one, you have to establish your revenue goals. You just have to know what are your annual, you have to know what are your yearly gross revenue goals. What are your goals and what’s the total weekly gross revenue goals? You have to know your total weekly goals and your annual goals. Devyn, do people ever push back in that area? I feel like it’s not as much of a pushback as they just don’t know their numbers and it might be kind of lazy where they don’t want to find out. And so we’ve created a tracking sheet, Ronnie, where we work with you every week to track your numbers. Ronnie, can you speak to the importance of maybe having that tracking sheet as a help cue with your business? Yeah, just a daily or weekly reminder of where we’re at to measure our health, the business, to make sure we’re on the right track to reach our goals. We started off right at a little over 2 million and for the first year we had a goal of about 3 million to hit 3 million. We’re going to exceed that by a little but I wouldn’t know if I wasn’t tracking it. Were you using a tracking sheet when we started working with you in September or were you using a tracking sheet up to that point? I wasn’t using it up to that point. It wasn’t until I met you guys that I started tracking it. So has it been helping you? Is it a good thing? It is a good thing, yes. At first I was a little hesitant, it’s work, right? I got to put the work in. At first it was different, but I started constantly doing it and it just became a habit now. Yes! Okay, big win! That’s win number one. Boop, boop, make a point. Okay, next. If you have to determine the hours, you have to determine the break-even number in terms of like, okay, I’m gonna work all these hours, but at what point do I break even during my week? You know, what’s my break even point? You know, and so, Devon, I find a lot of entrepreneurs work a lot and they don’t know their break even point. Do you ever find that, Devon, where wonderful clients just don’t know their break even point? Yeah, and that just goes into step number one, not knowing your numbers. You have to know it to know how many customers you need to break even. And so, Ronna, you’re expanding right now. I mean, I think you’re literally running out of room in your business to build things. I think if you were going to hire a new employee today, they wouldn’t have a place to sit. You’re physically growing. It’s awesome. Can you talk about the importance of knowing your break-even numbers there, sir? Yeah, without knowing those numbers, I wouldn’t know how to make the next move. If I was able to do the next move at all, like right now, we’re looking at a new building and just putting the numbers together to make sure that it’s something we can do. We are busting at the seams here. There’s no room to put another employee in here. We’ve done our best in this area, in this spot. But I mean, knowing our numbers has helped to be able to be successful and know if we can make the next step, or hire the next employee, get to a different building. I can tell we’re having an impact on you because you’re saying, the move. And I always am teaching my clients, the move. And if you’re going to be successful, a couple of things. You’ve got to learn the moves. Second is, you don’t refrain from using the word boom, folks. If you’re not there today, just throw it out there. Anytime you knock something out, use the word boom. You’ve got the move now. You’ve got the move. Now, box number three here. So far, Ronnie has two mega points. It’s incredible. Okay, so we’re moving on here to round three. Determine the number of hours you’re willing to work per week. Now, Ronnie, since I’ve known you, you and you’ve taken your wife and your kids on multiple trips and vacations, and it appears as though growing a business doesn’t require you to grow further apart from your spouse. Devon, I find a lot of entrepreneurs say, you know, Clay, I don’t have time to get something done. And I tell them, oh, I like to go to bed at nine and wake up at three. And I find a lot of time between the hours of three and seven where I’m uninterrupted, and they go, three in the morning? Do you hate people? Well, how about six or five or sometime previous to right before you get to work? But I find a lot of entrepreneurs wake up right before their workday starts. Let me get your thoughts on that, Devon. Do you ever have anybody who tells you, I just don’t have time? Yes. Yeah, all the time. All the time. Okay. All the time. Thankfully, none of our clients or none of our listeners listening to today’s show, but other people on other planets, they say, I don’t have time. Ronnie, what are your thoughts on the time thing? How have you adjusted your schedule there, sir? Yeah, so I’ve actually always been an early riser. So I get up at 3.30. Oh! And yeah, I start early, you know. And I mean, waking up at 3.30, you have no choice but to actually get tired and go to bed by 9. You know, kids are going to bed at 8, and I’m right around, you know, right after them. I took them in and you know I’m about to hit the bed Try to fall asleep by 9 But my routine is you know 330 and I spend an hour in my meditation. You know read the Bible praying and From there I start my schedule for the day and get to the office So you’ve and since I’ve worked with you. I’ll just say this you’ve never told me clay I don’t have time for that, but I think a lot of entrepreneurs do. And so I just want to be very clear, I mean, you’re knocking it out. We move on to box number four. Define your unique value proposition. This is a big thing. You have to know what you do differently than your competition. If you go to, a couple of things they do that really no one else is doing right now is they meet you, they do a free quote, they meet you, they do a free quote, they show up there, they walk the property, they find out exactly what it’s going to cost you. They do a really good job in the design and the presentation. And there’s a lot of things they go over before anyone even decides to hire them or not. And then you have outstanding video reviews. You just got two more wonderful testimonials this week from clients that are super happy to work with you. So in my opinion, if I had to say what makes you unique, is you have unbelievable client reviews and you have a very good job of that initial presentation providing a wow as well as a design consultation before they even decide to do business with you. But Devin, other entrepreneurs who are not like Ronnie, they just want to send a quote. So I’m going to role play this situation, okay? You’re going to call me Devin because you want to remodel your kitchen. I call this the reverse Ronnie. This is what Ronnie would not do. Okay, here we go. Phone rings. Thank you for calling Non-Morales Construction. We do the reverse of what Ronnie Morales would do. How can I help you? I’m looking to remodel my kitchen. Absolutely, what’s your email address? Great, that’s good information. Now, what’s the address? It is 204. That’s incredible stuff. Okay, great, what’s your name? Devin. Okay, that’s awesome. And when do you want to get it done by? Oh, next week. What’s your budget? A million dollars. That’s incredible. I’m gonna send you a quote. Thank you. That’s what they do, Ronnie! Every time! Every time! Or, we’ll play one more scenario. This is what they do. Ready? Here you go. Alright guys, listen. When the phone rings, I don’t want to waste my time on baby projects or huge projects. I only want to work with the perfect projects, okay? So watch as I demonstrate my mastery of only working with the perfect leader. You ready? Here we go. Thank you for calling Non Morales Construction. This is not Ronnie. Hello. Hi, I want to remodel my kitchen. Okay. What’s your address? It is 204. Real quick, I hate to do this to you. Not a good fit. Goodbye. Next, thank you for calling Non Morales Construction. This is not Ronnie. How can I help you? I’m looking to remodel my backyard. That’s incredible. What’s your address? 204. Hey real quick, this is a sound I want you to hear before I hang up. Bye-bye. And they do this all the time. This is what they do. Ronnie! Most people in the construction business, they shoo away their leads because they’re, they’re, I’m too busy, I’m too busy to get a quote. I’m too busy to do a quote. Too busy. I’m doing unbelievable. Or, the final example, they do this. Are you ready? Yep. Okay. Call call me again. This is I think you’ve gone on brownie morale It’s not construction. How’s it going? One second I got a guy in the bay doing some crazy with the nail gun put the nail gun down One second. So sorry. There’s a little bit of distraction right there. We got a little we got a bleeder. We got a blitz What’s that? Okay, guys pipe it down. I’m on the phone with a client. Jeez. Okay. What was your name? Devin. Devin, I’m so sorry. We’ve got to bleed it here. Then they answer the phone on the construction site and they just… I mean, you’ll hear nail guns in the background, people screaming. You’ll hear people… It’s crazy. So Ronnie, help stop the jackassery. What is it that you do different at Morales Construction that’s working? Because you are really converting those leads into clients. Yeah, so customer service is the most important thing here. And I get in my office, I shut the door, I get in a quiet place to make these phone calls. When they call in, I have my undivided attention. And being because I do have a little ADD, like I have to be focused, I can’t hear distractions in the background. But it works for me. I have a script, we follow a script, and it just works. You know, they see what we’re providing, our benefits. Yep. We listen to their needs, and we schedule a consultation. And we’ve got call recording in place now, too, Ronnie, for quality assurance. Ronnie, how has it helped you to have, because you have great people on your team now. I mean, you guys are rocking. How does it help your peace of mind and your customers’ peace of mind knowing that the calls are now recorded for quality assurance? Yeah, for me, I get to listen to the recorded calls coming into the front office to make sure that they’re smiling in their conversation, to make sure that they’re asking all the right questions, they’re following the script, and that all the information is getting transferred to me for that initial poll call. Now we move on to branding, box number five, folks. If you’re following along, go to forward slash millionaire. You can download page five. It’s called a workflow, and that’s what I’m going to pretend that you’re a client, okay? And I’m a typical branding company, okay? Branding is just a perception of what people see when they go to the website. Branding is just the perception they see when they see your business card. Branding is just the perception people have when they first encounter your service or what you do. That’s what branding is. Branding is the initial impression that people have of your business. So if you’re out there today and you don’t have a website that is high quality, you need to fix that thing. You need to fix your business card, you need to fix your print pieces, you need to fix your one sheet, your presentation sheet. And we’ve worked with Ronnie to do all that. But before starting this organization in 2005, so before I started my organization in 2005, where I coached clients and helped them grow, what I was doing at that point is I was having to hire marketing companies. And these marketing companies, they would do crazy stuff and somehow it always would cost $8,000. So I’m going to have you call me, okay? And you’re calling on behalf of non-Ronnie Morales Construction, okay? Okay. And you’re wanting to get a logo made, and I’m going to try to do to you what they would do to me. Okay. Are you ready? Here we go. Thank you for calling. Thank you for calling the Logo Store. How you doing? This is Clavis. How can I help you? Hi, I need to create a logo. Do you want your logo to sizzle? Yeah. You want your logo to be hot? I do. What do you want your logo to be? Tell me, if your logo was an animal, what kind of animal would it be? Well, we’re a construction company. So like a puma? Yeah. Or like a shark? Sure. Now, here’s the deal. Now, where are you located? We’re in Atlanta. Okay great. And how long have you been in business? Oh 15 years. Okay well I’ll tell you what, it’s based upon what you told me, it’s gonna cost you $12,000 and it’s gonna take six months to make a logo that sizzles. Sizzles! And so I’m gonna go back to the office and think about it and form a committee and we’re gonna work together tirelessly in the trenches of my mind coming up with the perfect logo. Ronnie, have you ever dealt with this kind of jackassery with web development companies and logo companies and marketing firms where they take forever and nothing gets done and they talk in circles? Have you ever seen this? Oh yeah. I paid $12,000 for a website before this one. Come on! Unbelievable. Oh yeah. And you’re not like this, but I’ll have clients, not you. Thankfully, none of my current clients. But I’ve had clients in the past, they’ll go, I just, I don’t know what it is, but I kind of want to make the logo bigger. Every week it’s like, can we move the logo two-tenths of an inch to the northwest from the site as the crow flies? And I’m going, what are you talking about? Ronnie, can you talk about this? You have a quality brand, but we don’t have to obsess every week on changing the logo at No, no, we’ve kind of said it and forget it on that one. I think our branding, we are consistent with our branding and our colors, you know, orange and black and gray. All of our company trucks are black F-150s with the lettering of our logo with orange and gray. So we ride around our town, our county, and people recognize us, they remember us. They say, hey, I see you on the side of town. So I think our branding has been great. All our team wears professional shirts, collared polo shirts. They’re black with our logo. And that’s again, folks. I want to make sure I don’t misspeak. That’s Just so we’re clear, that’s audio only today, but Devin is dressed up like Darth Vader in the office today because that’s what we require in our office. It’s sort of the Darth Vader theme. Just kidding, folks. But then we move on to box number six. Box number six. Now, I call this craft. It’s core repeatable actionable processes. We have to do the same stuff every week. Every single week, we have to do a great job. Folks, if you’re out there listening today, write this down. V-I-S-M. V-I-S-M. What? V-I-S-M. Every week, write it. Folks, write it down. V-I-S-M. Every week, you have to do a good job, and then you have to get a video documentation of the work. What? Video documentation. You know, video reviews, that kind of thing. I’m gonna show you folks a great video review in just a moment here from Ronnie. Second is you have to get images, like proof that you’ve actually done the work. Now you say, I’m a bakery, I’m different. Okay, still get images. You say, I’m a lawyer. Okay, fine, still get images. Oh yeah, well, I’m a doctor, still get images. Okay, so videos, images, search engine content, S. You’ve gotta add search engine content every single week. And M, you’ve got to get more reviews, V-I-S-M, where there is no vism, the people perish. Write that down, folks. Think about it. Where there is no vism, the business will perish. Your marketing will lose if you don’t do it. And it’s every week. Ronnie, every single week we have to. And some people say, I don’t want to do it every week. I just want to do it, you know, like every fourth week or all we ever do is go over the same thing over and over. Debbie, you ever heard that before where someone’s like, all I ever do is go over the same thing? You’re like, yeah, but you didn’t actually get a review this week. Well, I know, but what else can we do? There’s nothing else to do. This is what you do. Have you ever had that problem? Yes. Okay, okay. Ronnie, what are your thoughts on that for the entrepreneurs out there that are going, I don’t wanna do the same thing every week. Can you talk about the consistency? Cause you nail it down every week. Yeah, no, it works. I mean, just doing it over and over and over, you know, and hearing it over and over and over. It comes to you guys, to me, and it’s my employees. Hey, guys, we need 10 reviews this week. We’ve got to have a video testimony this week. Who can I go record? You know, and it’s just steady, you know, dripping in their ear as it comes to mind. I got to them, and yeah, it’s not easy, that’s for sure. Right. But we make it happen as much as we can. Now, we move on here to this box number seven. We’re going rapid fire, folks. Box number seven. This is a sales conversion box. Folks, I love sales in the way that you love vacation. If you’re listening out there and you say, I don’t like vacation. Okay, I love sales in the way that you love movies. I don’t like movies. Okay, I love vacation the way that you love ice cream. Boop, boop, get great. Everybody just check that box. I love, folks, I love sales. You know why I like sales? Because I love solving a problem for people in a win-win way. It’s so fun. Find a problem, solve it, win-win. Customer wins, I win, win-win. It’s great sales. But in order to have great sales, you have to have sales scripts, recorded calls, one sheets, pre-written emails, lead trackers. Devin, do you ever have any pushback from people who say, you know, I went to college and the way I learned sales was I don’t believe in scripts. You see, I have more of a top-down philosophy. I like to let my employees flow and I like to flow. I don’t want to box them in because of… And you’re going, are we talking about yoga? Are we talking about golf? What are we talking about? I just want my employees to flow and I don’t believe in writing things down. I don’t like to use scripts. I just like to just flow and just move. Have you ever had that kind of thing where you have somebody who won’t use a script? Yeah Ronnie to help the entrepreneurs out there say I don’t want to use a script. I just want to flow I’m just wanting to drift and flow. What would you say? Well one thing if you want to keep doing everything yourself don’t use a script Oh, if you want to pass on delegate use a script Yeah, that’s the move now Now, again, you gotta have sales scripts, recorded calls, pre-written print materials, emails, lead trackers. Box number eight, and we’re feeling great, folks, determine the sustainable customer acquisition cost. You’ve gotta know how much it costs you to get a customer. Now, this is what I find with pastors. What? Pastors. I find this with entrepreneurs, and I find this with everybody on the planet except for a few people. People tend to lie about numbers to the positive, not to the negative. Let me give you an example. So people tend to go, you go, so, uh, pastor, how many people go to your church? I’m running like, you know, thousand every week, a thousand, like people, well, online people, primarily. So a thousand people are online. Well, it was like 700. So several people are online. Well, I was like 70. So 70 people are online and there’s seven people at my church. Fine, get off me! Or you’ll talk to a dentist and it’s like, how many customers do you have? I’ve got thousands of patients. We’re booming. That’s not my problem. My problem is, you go, so you have thousands of patients? Well, I got 45. And so there’s a lot of that where people, they kind of exaggerate whether consciously or subconsciously. They think it’s more of a positive outlook than it really is. And I find that people, they spend a ton of money on marketing in magazines, Ronnie, marketing on billboards, marketing on the sides of buses, doing mass mailers, and it’s not really working, but then they go, well, bro, I got my name out there. Primarily my name was out there. That’s what I did. I got my name out there. Ronnie, have you ever had that kind of thing where like you’ve worked with a marketing company and there’s no results or a marketing opportunity or a marketing thing and there was no success, but the marketing guy tried to tell you, bro, it’s just about getting your name out there, bro. It’s not so much about leads, bro. It’s called online management of reputation and branding, steer it into their brain. You ever had that kind of thing, Ronnie, where they just, they try to justify the lack of results with just getting your name out there? Oh yeah, I paid a few thousand a month just to try to get my name out there. And no, no, yeah, it wasn’t working out. I wasn’t getting anything. We were doing mailers and we weren’t getting any returns. Yeah, and it happens a lot. And so you have to figure out how, where every single customer came from. And Devin, we sell conference tickets and in most days we’ll sell, let’s say 40 conference tickets a day. And we ask people, how’d you hear about us? And people will say, I heard about you on this podcast or that podcast. And why do I ask every single time? Why do we ask every single time? Well, we wanna know what’s working. Yeah, and there’s certain people that will say things like, I have a database of 14 million people. And if you advertise with me for the low cost of $14,000, you’ll reach all 14 million people. And so I’ll say, okay, why don’t we, how much were you? How much are you gonna charge? $14,000. They go, well, why don’t we do $1,000 the first month? And if it works, we’ll keep doing it. No, because my list is so awesome. Okay, how about we do $1,000 for the first, how about you just let me do, let’s mail to 1 14th of your list. So if you’re saying it’s $14,000 to mail to 14 million people, can I just mail to 1.4 million people for $1,000? And they go, absolutely not. I’m like, okay. But then when you do it, they finally go, fine, you can try it. And I never get a lead at all. Hello, is this thing working? Is this on? Hello? Your phone’s not ringing, you’re not getting any leads, and then they always go back to, well, you’re just trying to get your name out there. So you’ve gotta track what works, folks. Box number nine, this is where we’re at right now. Ronnie and I are working on this right now. I’m super excited about this. Very few people care about this, but I care about this. We care about this. It’s building checklists for everything. Repeatable systems for everything. Everything is a checklist, everything is repeatable, and every day there’s a daily huddle. Can you talk about this, Ronnie? The daily huddle, the repeatable systems, how is it helping? Yes, the daily huddle helps to keep everybody on the same page. We go over projects, go over wins, and that’s a big win. The checklist is helping, again, if you want to keep doing everything yourself, don’t make checklists. If you want to delegate, make checklists. There’s checklists for everything. I still have a ton of checklists to make. We just started it and even my estimating system has to have a checklist. Every move, every thing in the company has to have a checklist. Now, I don’t know if anybody’s heard this so far, but on the call, so far in this interview, this wonderful interview with Ronnie Morales at That’s I have never, so far I haven’t asked Ronnie about, how do you feel about getting Google reviews? I don’t focus on feelings. And folks, if you’re out there today and you’re waiting to be motivated so much to write this down, okay, because procrastination is the giant you’re facing procrastination is the giant and inspiration is the reward and Action is the sword again Procrastination is the giant action is the sword you use to slay the giant. And inspiration is the reward. That’s how it works. So if you want to be inspired, take action. Okay, box number 10. We got four more boxes. Here we go, rapid fire. Managing people. Devin, a lot of people, they struggle to manage people. Putting in merit-based pay, holding their staff accountable. Thankfully, Ronnie is knocking this stuff out of the park. Do you remember a problem where a wonderful client, not your client, other people’s clients, where they might say, you know, I just can’t get my front desk guy to do it. Yeah. It being anything. Yeah. Like Google reviews, calling, calling leads and they’re showing up on time. They don’t want to do it because, well, we’ve done it for so long. I can’t just change it. You know, oh, my God. Yeah, it’s just a weird it’s sort of a weird pirate culture. A lot of small businesses. I mean, I’ll say your front desk. I just dealt with this on Friday with a wonderful client, I’m helping them, but his front desk guy just refused to call the leads. And so I’m saying, I recognize that you are not used to calling your leads, but we are not on a ship and you are not a pirate on the ship. And he’s like, what? I’m going, it’s not a situation where you’ve hopped on the business, AKA the ship, the entrepreneurship. And I used to say, are, are you ready? Cause I’m doing a hostile takeover. Are you not? You’re not like, you’re not in charge of the business just because you’ve been there a while. And the owner was on the phone with me. The owner was like, please talk to this guy. I, I, he needs to hear it. You can’t just show up and are you ready for me to be in control now? No, you can’t let your employees take you hostage. You can’t, the captain of the ship has to be the owner and everybody has to follow the game plan. I’d love to get your thoughts on that, Ronnie. I mean, in managing people, it seems like you have a great team, and I feel like that daily huddle has been instrumental to helping you create the right culture. Can you talk about your culture now? Yeah, I feel like the daily huddle has helped tremendously because before, you know, everybody wasn’t in the same, it was in war and sink with what was going on in the company. And now they’re more of a feel like, you know, have a sense of ownership with their responsibilities in the company. And I was talking to a young guy yesterday and he had said that since we hired him, I think it’s been the best thing ever. Like the culture, like he loves working with everybody here. There’s no drama. There’s just everybody’s character and he’s like eager to grow and learn. And he’s taking notes, bringing new ideas and, you know, adding values to his life, adding values to him as an employee which would help him in the future. And this is so big because I’m walking you through the 14 steps. Now there’s a lot of details in this. There’s a lot of coding to build the website. There’s a lot of search engine optimization you have to do, strategy to update the website. There’s a lot of online ads you have to run. There’s a lot of details. I’m just focusing on these big 14 here the next box 11 You got to create a sustainable and repetitive weekly schedule so Ronnie. You know we pull your ad reports for you And we pull the ad report so on today’s call we hopped on the call And I said hey this is how much you spent for the week on ads Can you talk about what would happen if we didn’t have that weekly call and if we weren’t? Looking at your ad spend every week. What kind of thing can happen or has happened when you don’t look at your your weekly advertisement spending every week and you don’t look at your numbers every week? Well not having a car every week, first of all I would probably slack off for one thing, but I wouldn’t have a car every week because I don’t have anybody to be accountable to. So that’s one of the biggest things. Now with the ad, what we’re paying from you know Google ads, whatever it is without knowing we would know how many how many leads we’re getting per dollar you know and But one point I was paying a lot of Google ads and you know I was getting too many leads I just had to decrease at the time just for the season you know But without measuring it I wouldn’t know where I was Now you on the Google ads can you tell the listeners what will happen by default to your monthly Google ad spending if you don’t watch it? Google, they do automatic updates. If you’re not careful, they can actually, they’ll increase it if your budget has been reached. And you can go from paying $1,500 a month to $5,000 a month if you’re not watching it. It can happen. You know, it’s, it’s, you know, it’s, I think it’s a thing where most, most people think, oh, I can build my website and I can just let it sit. But the problem is you have to update your website every month, which is what we do every single month. You have to add content to your website every single month. You have to get re Google reviews every single month, every single week, you have to get video reviews. It’s like growing a business is like starting a garden. You have to continue to pull the weeds. Growing a business is not like building a concrete wall. Then you just build it and you just let it sit there. Now you have to actually run that. It’s like a garden. A business is like a garden. It’s like building a garden, growing a garden. You gotta pull the weeds every single week. Box number 12, human resources. Ronnie, it turns out nothing will work if your people won’t work. And you have great people on your team now, but sometimes certain people have an expiration date. What am I saying? It’s when that person is no longer doing their job and they’re not coachable, they’re not approachable, and they’re not doing their job. And so what I find is most business owners not running. Most business owners, what they’ll do, Devin, is they won’t ever give the employee feedback. And then one day they’ll just freak out. Like, Carl, why haven’t you called the leads this decade? What is wrong with you, Carl? All decade, you haven’t done it. And Carl’s going, I didn’t know I was supposed to. The last nine years you haven’t said anything. You know, and there’s that. But you have to, it’s a daily conversation and you got to have A and B players. An A player is someone who gets to work early, who leaves when the job is done. That’s an A player. They get there a little bit early, leave when the job’s done. B players are always five to 14 minutes late. That’s their niche, five to 14. They’re always a little bit late. They always leave early. And they never quite get anything done. Can you talk about that real quick here? The importance of having A and B players on your team? Because again, you’re building this great company right now called You have great people. Tell us about that. Well, the A players are the ones you don’t have to babysit. You do have to follow up with them, but not babysit. They’re the ones you can trust that will work at home. And whether it’s a designer, somebody can trust like that. And yeah, B players will show up late, yeah. But that’s part of watching them and keeping track of them and letting them know, hey, we can’t have this. It’s not, if you’re looking to stay with this company, you can’t be late. Like, that’s one of our core values, to be punctual and be responsive. And that won’t fly. Now, box 13 is create your accounting and automate the earning of millions. You’ve got to create your accounting and automate the earning of millions. What am I saying? You have to create your accounting systems. It’s so important you have accounting systems in place so that way your company doesn’t drift. You’ve got to look at those numbers every single week. You’ve got to look at those numbers. If you don’t have accounting systems in place, your business will drift. You have to look at those numbers every single week. And then box 14, what’s the point of achieving success? You want to have goals for your faith, your family, your finances, your fitness, your friendship, your fun, and your focus. What? You want to have goals for your faith, family, friendship, fitness, finances, fun, and where you spend your focused time. What am I saying? You want to have goals for your faith, your family, your finances, your friendship, your fitness, your friend. There’s seven F’s, faith, family, write it down folks, friendship, fitness, finances, fun, focus. And so, last night my son was playing the drums at a high school, he’s with them, the high school drum team, high school band. And Ronnie, I’m at the game watching my son play, it’s a good time, I’m not taking calls from an upset customer, I’m not dealing with business related stuff while I’m at business, I’m not dealing with personal stuff, but all of it has to work together. You have to sit down and design your life. Can you tell everybody out there, now that your business is growing and now that financial freedom is becoming more of a reality for you, can you explain kind of what that’s like to have a business that’s producing time freedom? Yeah, I mean, it allows me to do those six things, you know, the faith, you know, getting up early in the morning to be able to spend time with the Lord. And then with family, I mean, Sundays that we spend time together, we’ll have a nice lunch, hang out. Friends, you know, we’ll go out of town together. We’ll just hang out for the evening together, go to dinner. The finances, you know, not be worried about, you know, payroll or checks coming in for the personal or through the business. And then having fun. I mean, we do have fun and I do work hard, but we do take those time off and you get to enjoy the fruits of our labor. So yeah, the freedom has been wonderful. Final question I have here for you. For anybody out there who may have been listening to this podcast for seven consecutive years that hasn’t reached out yet to come to an in-person workshop or hasn’t scheduled a free 13-point consultation by going to, what would you say to anybody out there that’s pondering or considering scheduling a free 13-point assessment or attending one of our in-person business workshops? Don’t wait. Sign up as soon as you can. I even have my client tell me, you know, I believe you’re successful because you have a business coach. And they tell me that. And I’m personally talking to them that because you have a business coach, a lot of other companies don’t. And they see that. They see the success and they see the excellence and where we’re going and how we’re growing. And it’s good feedback. And we can take care of our clients if we’re taking care of ourselves and our employees better. And I want everyone to know that out there. If you’re out there today and you want to schedule a 13-point assessment, you can do that 100% free today. There’s no cost to schedule that consultation. We have in-person workshops. And those workshops, if you want to attend those, they’re $250 or whatever price that you can afford. So we make that affordable for everybody. We do a workshop every two months. You can learn more about that at And as far as clients go, I only take on 160 clients because for the $1,700 a month that we currently charge, 1-7-0-0, we do photography, videography, web. There’s just a lot of moving parts that we do. We do all of it. We coach you, yes, but behind the scenes, we track the ads, we manage the website, we optimize the website. We do the videography, photography, a lot of work we do online brand management and it would be impossible for me to be involved to be as involved as I want to be if I were to go to a larger size. I like to operate as more of a boutique where I can be accessible and approachable to work with you directly and Ronnie I love talking to you every Saturday morning. Brother, thank you for carving out time for us. I really do appreciate you and one more time what’s that website sir? Take care, brother. Have a great rest of your day. All right. Thank you. Well, Thrive Nation, we have an opportunity all the time. We have so many wonderful people that go to, and they reach out to us to schedule a 13-point assessment. We also have a lot of people that go to, and they schedule a free 13-point assessment, and they’re not a good fit, because I only work with diligent doers. I only work with people that are willing to actually implement the proven systems that Dr. Zellner and I both teach and implement in our own homes. I don’t work with people that are willing to actually do the proven systems that Dr. Zellner and I both teach and implement in our own homes. I work with people that are willing to actually do the proven systems that Dr. Zellner and I both teach and implement in our own homes. I work with people that are willing to actually do the proven systems that Dr. Zellner and I both teach and implement in our own homes. I work with people that are willing to actually do the proven systems that Dr. Zellner and I both teach and implement in our own homes. I work with people that are willing to actually do the proven systems that Dr. Zellner and I both teach and implement in our own homes. I work with people that are willing to actually do the proven systems that Dr. Zellner and I both teach and implement in our own homes. I work with people that are willing to actually do the proven systems that Dr. Zellner and I both teach and implement in our own homes. I work with people that are willing to actually do the proven systems that Dr. Zellner and I both teach and implement in our own companies. So people say, I do want to grow my business seven times faster. I do want to reduce my working hours. I do want to increase my time, freedom, and my profits. I think we’re all in agreement that that’s a good thing. However, we can only help people that are willing to put the work in. And on today’s show, we’re joined by a man by the name of Ronnie Morales. His company is I hold him in high regard because he and his family-owned business, they actually are growing. I would call it dramatically. If you look at this, Inc. Magazine right now shows that 96% of businesses fail. Inc. Magazine says 96% of businesses fail. That’s not good. Whereas this guy’s business isn’t growing by 10%, it isn’t growing by 20%. It is growing dramatically. But again, if Ronnie Morales had filled out the form and had scheduled a consultation and wasn’t willing to actually implement what we were teaching, it would all be for naught. So I’m excited for you to meet somebody who I would consider to be a diligent doer. He’s based in Richmond, Texas. And without any further ado, Ronnie Morales, welcome on to The Thrive Time Show. How are you, sir? Hey, I’m doing great. Thanks, Clay. Hey, so how did you first hear about us? How did you hear about the Thrive Time Show? I listened to your Thrive Time Show podcast for those seven years and I was learning so much. I was like, man, I got to give this guy a try. So you listened to our podcast seven years ago? Yeah. Really? Four or seven years. Do you remember the first podcast you listened to seven years ago? I don’t. I don’t remember. I listened to so many of them. Okay. I probably listened to, you know, more than once. Now, when you’re listening to the podcast, I try to feature clients on the show so that you know there’s real people really doing it, really implementing the systems. When did it occur to you that you might want to go ahead and fill out the form at and schedule a consultation? I got to the point where I just needed to take the next step. And I’ve been in coaching before, like group coaching and different things like that. But I just felt like everybody on your show was making tremendous changes in our business. And coming from you and Dr. Z, I felt like y’all had the experience. And it didn’t matter if it was, because I’ve been used to doing construction, like peer groups and construction coaching, where it’s contractors only. Well, I felt like, you know what? I need business, somebody business minded to help me grow this. I don’t necessarily need a group of just contractors. You know, I needed somebody that knows the business part of it. And what kind of growth have you had since you began working with us as far as a percentage? Do you know a percentage or what kind of growth? Yeah, so we had about a 57% increase on last year’s first quarter to this year’s first quarter. So that was huge for us. And I’m personally a growth too. I honestly just as a business leader and a team member here in my company, I’ve grown a lot to be a better leader, learn how to delegate better, learn how to get these 15-minute huddles started every morning. And it’s just been great. I’m just continuing to learn and I can’t wait to keep moving forward. Well, you know, people always ask me, they say, what’s the most important part of business consulting? And that would be to me like asking a baker, what’s the most important ingredient in a cookie? I mean, is it the flour? Is it the sugar? Is it the eggs? I would say, if you take out any one of those core ingredients, you’re going to have a weird taste in cookie. So in our business consulting, we focus on marketing, branding, sales, hiring, leadership, management, accounting, all of those things. So let’s kind of go through the process from just a branding perspective and a marketing perspective. How has the business consulting impacted your company? No, it’s been great. The branding, the marketing, I mean, people around town are telling us, hey, I’ve seen your trucks here and there. I see it all over the place. When people are searching Google or whatever it is, they’re finding our videos and they’re reaching out to us. I think one of the biggest parts with business coaching for me has been the accountability. Just having somebody to tell me, hey, get this, this, and this done and have it done by this day and we move on to the next step. So it’s been great. Now we have a weekly meeting. The purpose of a weekly meeting is so that you have a week to get your homework done. We have a week to do our homework. I mean, we do photography, videography, web development, search engine optimization. And you and I meet on Saturdays at 6.30 AM. I find a lot of my clients like to meet in the mornings. How important is it to have that weekly meeting? Because again, I’ve done, I’m 42, but when I was 21, I was hiring business consulting programs that would do quarterly meetings or oftentimes even monthly meetings. And I found that nothing got done. How important is it for you to have a weekly meeting? I think it’s very important as a business owner to have that weekly accountability to make sure you’re staying on schedule because as a business owner, you wear so many hats. It makes it difficult to get the important things done that you need to get done but that you want to put on the back burner. But when you know you have somebody to be accountable to and it’s a weekly thing and they’re steadily putting in your ear like you got to get these things done. You know, get the reviews, you know, get the video testimonials. It just makes it to where, you know, you have an assignment and they’re just getting it done. Now at the business conferences, we walk people through the entire system. This is the system we teach from. This is from my newest book called A Millionaire’s Guide to Becoming Sustainably Rich, which everyone can download for free right now at forward slash millionaire. You and I, we track the numbers every week. So box number one, we establish those revenue goals. We do that. We know the break-even numbers. We know how many hours you’re willing to work. This is crazy. You’re married, your wife loves you. You love your wife. I’m not ever advocating during our coaching meetings, like forsake your family and grow your company. Can you talk about that? How important it is to work with maybe a coach that understands that you want to have a healthy family and a healthy company? Oh, I think it’s very important. You know, like yesterday I had a good dinner with my wife, you know, and we had a good evening with live music and really enjoyed each other’s company. You know, I took my kids camping twice a month already for four days and we’re enjoying the summer. But I think it’s very important that as a business owner, as you put the hours in, put the hard work in, that you also take the time to spend with friends and family. And I mean, it’s important, you know, rising up early to get my meditation time is very important to me too. So I think just, again, having somebody that knows the value of these things is important. Yeah, as we go through, I mean, you are knocking it out with the marketing and the branding and all the things we have to do to optimize your website and make the ads work. We’ve determined your unique value proposition. We’ve improved the branding. We have a three-legged marketing stool. We know how to generate leads online and offline and referrals. The sales process, and I’m not picking on you, but I mean this, you’re like a super humble guy. So I feel like that the sales process was something that once you learned the proven process, you kind of took to it right away. But I think a lot of contractors don’t want to come across as too aggressive or too passive or too whatever. And I feel like the sales process of your team really doing a good job of calling all the leads and the calls are recorded for quality assurance. I feel like that’s been a big needle mover for you. Maybe I’m wrong. I’d love to get your thoughts on that. Yeah, no, it’s been great. Um, I had my own way before I joined your team, you know, um, I had my own way of sales and, um, what I thought was working really wasn’t working. And at first I put up a wall, but once I was opened up to the why you do it the certain ways you do it, it really opened up more ways to be more successful. With the call scripts, with the recorded calls, we’re still tweaking scripts and things like that, but it’s like an ongoing process. But it’s been great. And I think that it has helped us a lot. We do have, we call our lease back right away, within hours, a few hours most of the time. And it’s important. And we’ve gotten a lot of leads and where I needed to hire my first sales employee. And now we’re working on more of the systems, you know, creating these repeatable systems and managing a larger group of people in that daily huddle. Can you talk, I hammer all my clients, it’s so important to have a daily huddle with your team, to huddle with your team every morning and to have a weekly staff meeting. Could you talk about the importance of implementing these human resource strategies for managing people and what impact that’s had for your company? Yeah, so the impact that daily huddles have for my company is that it brought the team together. All of our employees, which is 17 of us full-time, it’s brought us all together to where we’re getting to see each other in the mornings and grow together. We start off with some wins, keep it brief. We go over company updates. Then we go over all our projects and we ask, like, you know, how is that client doing? How is the project on schedule? But what it did, it helped us a lot with the daily interruptions with, hey, so what’s going on here? And these questions that can be answered in the morning. So they learn to answer these important questions in the morning so that there’s less interruption throughout the day. Now, the final two areas I wanted to cover here is, you know, there’s so much to growing a company and that’s what we talk about on our weekly coaching calls, but building a sustainable and repetitive weekly schedule. You know, like every week we’re doing the group interview. Every week we’re gathering objective reviews from clients. Every week we’re gathering before and after images. Every week you’re gathering testimonials from your happy clients. It’s like, you have to do this stuff every week. It’s like a garden. You got to pull the weeds every week. Could you talk about the importance of having these human resource systems in place where you do these systems every week so it’s proactive as opposed to reactive, doing the same things over and over? Yeah, I think it’s important to do it every week and repeat them so that things don’t fall through the cracks. And if you get too relaxed on not doing it or you go two, three weeks without listening to recorded calls or whatever it may be, you start to slack off a little bit. The next thing you know, you’re in trouble. And now you’re putting down another fire that wouldn’t have been there if you would have been on track and keeping up with the systems and processes. So just doing it repeatedly helps with building that system. Everybody knows it’s this day at this time. Our morning huddles are every day from 7-7, you know, last 15 minutes. And it’s – everybody knows to be there. And it’s just been great. Now, final two questions for you. People out there that maybe want to do business with you, they’re hearing about you. Again, it’s very hard to gather objective Google reviews if people don’t like you. It’s very hard to gather video testimonials if people don’t like the work you do. What’s your website and how do people, you know, go ahead and get a hold of you if they’re looking to hire you guys for maybe a big project? Yes, our website is and you can definitely just fill out our get in touch form to reach out to us. And I personally will actually be in touch with you and I’ll have a conversation with you. And for anybody out there that’s contemplating coming to one of our workshops or scheduling a free 13 point assessment, what word of encouragement or what advice would you have for anybody out there? Well, I would say don’t wait any longer to jump in. Because if I would have jumped in seven years ago, I would have been in a whole different place today. I guarantee you would be. I’ll say this, though, and I’m not prophetic. I’m saying you’re on pace. You’re on pace to have a business that’s going to be about five times larger than what it was when I first met you. And I say that because the first thing you see is the leads coming in, and you start to see new teammates joining your team, and you’re building that foundation for success. And I totally see you guys going to a great place right now. So I wish I would have met you earlier. That’s my only complaint. But that’s Ronnie Morales. Ronnie, I really appreciate you. I’ll give you the final word. What do you want to say to everybody out there that’s maybe contemplating taking their business to the next level? Like I said, guys, don’t wait any longer. Reach out to play in the team, do your assessment, and be a diligent doer. Amen to that. Ronnie Morales, take care, sir. Have a great day. Thank you. Bye. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. We have been working with Thrive for business coaching for almost a year now. What we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. Okay, I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has, by being consistent and diligent on doing podcasts, and staying on top of those podcasts to really help with getting up on what they’re listing or ranking there with Google. And also, we’ve been trying to get Google reviews, asking our customers for reviews. And now we’re the highest rated and most reviewed Pest and Lawn company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay. So 411% we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85%, and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one-and-done deal. It was a system that we followed with Thrive in the refining process, and that has obviously, the 411% shows that that system works. Yeah. So here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals and more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. It’s incredible, but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created and implemented checklists, everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly both out in the field and also in our office. And also doing the podcast like Jared had mentioned that has really, really contributed to our success. But that, like I said, the diligence and consistency and consistency in doing those and that system has really Really been a big blessing in our lives and also, you know It’s really shown that we’ve gotten a success from following those systems. So before working with thrive we were basically stuck Really no new growth with our with our business and we were in a riot and we know The last three years our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. You know, they implemented those systems, they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut, and if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action, and you’ll get the results. It will take hard work and discipline, but that’s what it’s going to take in order to really succeed. So, we just want to give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42% increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockrell, head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, graphic designers, and web developers. They run 160 companies every single week. Think of this guy with a team of business coaches running 160 companies. Every 6-8 weeks he’s doing Reawaken America tours. Every 6-8 weeks he’s also doing business conferences where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires helping them grow their companies. I’ve seen guys from start ups go from start ups to being multi millionaires. Teaching people how to get time freedom and financial freedom through the system, critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises, that’s just one of the companies or brands that he works with. So, amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that, we became friends. My most impressive thing was when I was shadowing him one time, we went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it, I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy has he doesn’t his highest desire was to do what’s right and Anyways, just just just an amazing man. So anyways impacted me a lot he’s helped navigate anytime I’ve got nervous or worried about how to run the company or You know Navigating competition and an economy that’s like I remember we got closed down for three months he helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right, this is where we used to live a few years ago. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing. And this is our old team. And by team I mean it’s me and another guy. This is our new van with our new marketing and this is our new team. We went from four to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you times a thousand. The Thrive Time Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. They’ll claim it. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems. So now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it. We built this facility for you, and we’re excited to see it. Hey, I’m Ryan Wimpey with Tip Top K9, and I’m the founder. I’m Rachel Wimpey, and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last three, four years. So someone that would be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job, but they don’t want to worry about, you know, the high failure rate. They want to do that like bowling with bumper lanes. So you give us a call, reach out to us, we’ll call you, and then we’ll send you an FDD, look over that, read it, fall asleep to it, it’s very boring, and then we’ll book a discovery day and you come and you’ll spend a day or two with us, make sure that you actually like it, make sure you’re paying it out for something that you want to do. So an FDD is a franchise disclosure document. It’s a federally regulated document that goes into all the nitty-gritty details of what the franchise agreement entails. So who would be a good fit to buy a Tip Top K9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding. And who would not be a good fit is a cat person. So the upfront cost for Tip Top is $43,000. And a lot of people say they’re generating doctor money, but on our disclosure, the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to $25,000, $35,000 a month. To train and get trained by us for Tip Top K9, to run your own Tip Top K9, you would be with us for six weeks here in Tulsa, Oklahoma. We’ve been married for seven years. Eight years. Eight years. So if you’re watching this video, you’re like, hey, maybe I want to be a dog trainer. Hey, that one sounds super amazing. Go to our website,, click on the yellow franchising tab, fill out the form, and Rachel and I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years. Before, he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come, spend a day with us, spend a couple days with us, make sure you like training dogs and own your own business. Well the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future and you don’t hate your life. You get an enjoyable job that brings a lot of income but is really rewarding. My name is Seth Flint and I had originally heard about Tip Top K9 through my old pastors who I worked for. They trained their great Pyrenees with Ryan and Tip Top K9. They did a phenomenal job and became really good friends with Ryan and Rachel. I was working at a local church and it was a great experience. I ended up leaving there and working with Ryan and Tip Top K9. The biggest thing that I really really enjoy about being self-employed is that I can create my own schedule. I have the ability to spend more time with my family, my wife, and my daughter. So my very favorite thing about training dogs with Tip Top K9 is that I get to work with the people. Obviously I love working with dogs but it’s just so rewarding to be able to train a dog that had serious issues whether it’s behavioral or you know whatever and seeing a transformation, taking that dog home, and mom and dad are literally in tears because of how happy they are with the training. If somebody is interested, I’d say don’t hesitate. Make sure you like dogs. And so definitely, definitely don’t hesitate. Just come in and ask questions. Ask all the questions you have. ♪♪


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