Business | Quality Control | How to Increase the Quality and Decrease the “Jackassery” In Your Business By Using Checklists, Processes & Documented Systems

Show Notes

Business | Quality Control | How to Increase the Quality and Decrease the “Jackassery” In Your Business By Using Checklists, Processes & Documented Systems

Layer 1 – Processes & Checklists Layer
Layer 2 – The Presentation Layer
Layer 3 – This Is Why We Do It Layer

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Audio Transcription

Get ready to enter the Brivetime Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to get what we got. Cullen Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As the father of five, that’s what I’m a dive. So if you see my wiping kids, please tell them hi. It’s C and Z up on your radio. And now three, two, one, here we go. We started from the bottom, now we’re here. We started from the bottom, so we gotta get it first time. Yeah. One of the biggest things we picked up when we picked up the Thrive 15 team was an entire team. You want an SEO guy that knows things about search engine optimization? Got it. You know a website guy that’s built big websites like Garth Brooks website? Awesome, we have it. He’s coming in. If I had to pay for that on my own outside of Thrive 15, there’s just no way. For us one of our most immediate needs when I got connected with Clay was technology. We had a website, but I had a website in Tulsa, our other partner had a website in Colorado, and they did everything from doing a drone video where they flew over all of our markets with a drone, they integrated that into our site, they built every single thing that I think of, they do. We do a podcast. If I was gonna produce my own podcast, there’s no, I mean, that alone, just that alone would be what I pay for it, just for that. But then if you add the fact that I’ve got, if I need a business card design, if I need a website build, if I need this, if I need that, I know what I would pay for that if I had to go a la carte. I feel guilty sometimes. Like, I don’t probably write a big enough check for the value that I get. I think there’s a lot of entrepreneurs that have ideas of what they want to do with their business and how they want to grow and what market they want to be in and how they can increase production and do all this. But it’s not about having 4,000 ideas. It’s about having 12 and executing them 4,000 times. That’s the trick, in my opinion, and that’s where thrives value comes in. I feel like I have my own Staff I own like I don’t know 20 person team that when I need something I Just go to them and it happens Yes, yes, yes, and yes drive nation We are in the air everywhere And if you want to follow along on today’s show you can go to thrive time show comm forward slash millionaire And you can download the book for free. You can download my newest book, A Millionaire’s Guide, How to Become Sustainably Rich for Free. And we’re going to be teaching today specifically from page 85. Now, I’m not saying that I agree or disagree with this guy’s political beliefs. I am saying he is the best-selling author of a book called The Checklist Manifesto. He’s a surgeon and a professor of surgery at the Harvard Medical School. Don’t hold that against him. Don’t necessarily believe that he’s great because he went to Harvard. Either way, just listen to what he’s saying here. I’m going to have James read this to you. We’re talking about how to improve the quality of your business. How do you go about improving the quality of your service? If you’re out there today and you own a successful business and you want to reduce the amounts of jackassery and increase the quality, that’s what we’re talking about today. James, let it rip, sir. We don’t like checklists. They can be painstaking. They’re not much fun, but I don’t think the issue here is mere laziness. There’s something deeper, more visceral going on when people walk away from not only from saving lives, but from making money. It somehow feels beneath us to use a checklist and embarrassment. It runs counter to- Okay, read it again, line by line, from the top, bring it again. It sounds pretty good so far. Let’s do it again. Let’s really engage with it. We don’t like checklists. Okay, stop. Would you say that’s accurate? I think so. I like checklists. Do you like checklists? They help me out. But a lot of people don’t. It’s interesting, like we’ll go to the Reawaken America tour and I’m not being disparaging of our teammates, I’m just telling you this is a reality. We go and there’s certain people on certain teams, you know, we have audio, video, web, we’ve got public relations, a whole team that goes with us, you know? And there’s certain people that every time they go, did you bring any markers? Did you, I didn’t bring my wallet, can somebody pay for the gas? Hey, did you bring the hard drives? Hey, did you bring a laptop? And like the whole trip, it’s with this is what they do. Other people show up and they’ve got the laptop and the print pieces and everything they need. That’s why I have a checklist for everything. But it’s interesting how certain people, they’ll bring the items that are on the checklist. They’ll never forget those because they’re on the checklist and our team will, you can’t leave for the event unless you have the items that are on the checklist. But yet certain people will forget their parallel personal version of these items. Like they’ll forget their own laptop. They’ll forget their own wallet. They’ll forget their own, have you noticed this? I have. Okay, let’s continue. All right, so they can be painstaking. They’re not much fun, but I don’t think the issue here is mere laziness. There’s something deeper, more visceral going on when people walk away, not only from saving lives, but from making money. It somehow feels beneath us to use a checklist, an embarrassment. It runs counter to deeply held beliefs about how the truly great among us, those we aspire to be, handle situations of high stakes and complexity. The truly great are daring, they improvise, they do not have protocols and checklists, maybe our idea of heroism needs updating. Wow! Okay, so that’s our tool Gawande. So let’s just do an example. Back in the day I ran a company called I do not own it anymore. To this day I do run a company called Elephant in the Room, E-I-T-R I used to run a company called Let’s talk about this for a second. So when I ran the DJ company and disc jockeys would show up to the garage, to the office, to grab their equipment for the shows, they gotta get a van, they’ve gotta get a mic stands, they’ve gotta get the speakers, they’ve gotta get the play devices to play the music, they’ve gotta get the amplifiers, they’ve gotta get the speakers, they’ve gotta get the lights, they’ve gotta get all those things. Why did I use a checklist, James? So you make sure that you get every single thing and you don’t forget anything. But what happened do you think for years and years before I had those checklists in place? Things got missing. Things didn’t get brought right. Right. It’s an elephant in the room. It’s our haircut chain. It’s a men’s grooming haircut chain. Why do we have a checklist for the opening of the shops? Like every day when we open the shops, you know, if you go here and they get it from somebody out there, if you buy an elephant in the room franchise, I would encourage you not to because it’s very expensive to buy an elephant in the room franchise in terms of the cost of build out that kind of thing. But let’s see here. But if you do, I’m serious, I would encourage everyone out there to not buy an elephant in the room franchise from me. It costs a lot of money to do it. But if you look here, we have a checklist for everything. We have a daily shop manager checklist. This is the checklists that the shop managers print off every day. Oh, wow. To make sure that they turn on the lights, that they turn on the computers and iPads, they unlock the lobby, they place signs outside the store, they place employee tickets on the front desk. There’s a big old list here. Boom. And then there’s one for the daily shop manager checklist, a weekly shop manager checklist, printer label instructions, how to read a pay stub. Why did we go through the process of documenting every single system needed to run a successful company right there at forward slash staff. Why would we do that? Well you don’t want to miss out the keys of success. You want to make sure that you dot every I and cross every T. So if you’re out there today and you want to create time freedom and financial freedom you’ve got to document the processes, the checklists, and the documented systems. You have to do it. If you want to increase the quality and decrease the jackassery in your business, you got to use checklists, processes, and documented systems. Now, there’s three layers. I will take notes. This is from page 85 of my book here. I’m going to have you read off these three layers and I will take notes here. So layer one is what, sir? The processes and checklist layer. What am I saying? You have to have written checklists and written out processes. If you’re listening right now and you’re in the restaurant business, you gotta have written down recipes. If you’re in the auto auction business, you gotta have checklists. If you’re a dentist, checklists. You gotta get all those systems out of your head. Why does it have to come out of your head and become documented, James? Come on, sell me the vision. It’s gotta be duplicatable. And if not, you don’t have a business. You just have busyness. Okay, layer two. What’s layer two? Layer two, the presentation layer. The presentation layer. Now this is, how does the checklist look? You know, could someone who’s not you use it? So if you go to, why do you think I have icons at the top here for all of the things that we offer? It’s easy to see. You know what you’re looking at. Yeah. The icons work. Now, again, some people respond more to text. Some people prefer icons, but I made it where it’s easy to find stuff. That’s how we did. And that’s called the presentation layer. When you go to a restaurant, why do they typically have nice menus that have pictures of food and kind of a nice font? Why do they do that as opposed to just handing you a nine point font piece of paper with all the things you can order? Order. Well, you know what you’re looking at and you know what you want. It’s the presentation layer, baby. Right. Now, what’s layer three? This is why we do it layer. This is why we do it. Now, this is something that I don’t know how to communicate this with enough passion to make it work for you. But if you’re out there today and you own a business, at the end of the day, the people have to have a processes and checklist. Great, step two, they have to have the presentation layer, but three, they have to know why they’re doing. And there’s certain people that won’t do something unless they know why. So why did I throw away that sheet of paper? I’ll tell you why. Because I’m going through my book page by page and teaching it day after day. And why am I doing it? Well, I’m doing it because I grew up poor. I know what it’s like to grow up poor. And I feel like everybody out there should have an opportunity to learn the specific steps needed to grow a successful company. So anytime I have an appointment that cancels or a client that’s out of town, what do I do, James? You come on the podcast and you talk about your book. I talk about the systems. I teach the stuff. That’s what I do. So the question is, why do I do it? I do it because I grew up poor and I want to teach people how not to become poor. That’s why I do it. So do other people share this belief? I don’t know, but that’s why we’re doing it. You know, and so people, if you’re out there today and you’re going, wow, what do I do with this information? What do I do? You got to have layer one, the processes and checklists layer, layer two, the presentation layer, and layer three, this is why we do it layer. And you got to talk to, why do, James, why do we have to huddle every single day with the team? Every single day there’s a huddle at 7 a.m. Why do I do a team meeting every week, an all-staff meeting on Monday, and why do I do a daily huddle every day? It keeps momentum going, it keeps morale high, and it keeps everyone on target. Right? And right now, I’m just telling you, if you’re in your business right now and you’re not having a daily huddle, you gotta have a daily huddle. Now the daily huddle should take like 10 minutes, but it keeps the momentum, it keeps people going. Now yesterday was, again, this is how it works. Some days, man, ticket requests are flying in and some days they’re slow. I’ll tell you what, it’s because it has to do with holidays. It has to do how people plan their life. It has to do. But you know what? All we can control here is putting forth the consistent effort, the diligence, the consistent application of effort. That’s what we can control. Right. But if we don’t have that daily huddle and that daily encouragement, over time, people start to get emotional. They go, oh yesterday the sales were slow, now the last two days slow, now the week is slow, now my month is slow, now the whole year is slow. I’m just slow. Right? Right. So okay let’s continue. The processes layer on page 86. You can download the book at forward slash millionaire. The processes layer. James read this this first paragraph here please go for it. The processes layer. The processes layer basically is all about the check this box and do that thing systems. It’s all about the processes that your team must follow to produce the given result your company has promised customers. As an example, my super wife has some incredible recipes for creating some incredible organic fruit based smoothies that my kids love. The two times I followed her recipes and made the smoothies, the kids loved them. However, the other 994 times I produced smoothies without using her recipes, my kids acted like a bee stung their tongues and they still talk about how terrible those smoothies were. There is a specific and right way to do things and a wrong way to do things. To quote the R&B pop artist who has now become a pastor, Montel Jordan, this is how we do it my friend. You have to document the super moves that you have developed that Actually work you got to do it now the script you use the script every single day We’re throwing away that page. We use a script every day every day and the script works every day every day It works now certain people don’t like the script and certain people do but on average it works, right? So let’s continue to page 87 of the book here. I’ll be reading the presentation layer. Here we go. The presentation layer is all about presenting your systems in a way that an honest human with a functioning brain can follow. You won’t believe how many times I’ve gone into a business to help them and found their checklists were so filled with jargon that no one had any idea what the crap was going on. In one specific situation, I recall I went into a cosmetic surgeon’s office and found that he’d created jargon for every aspect of the business. Everything from BVD to ACT to MVP. And after spending a day with his team, I realized all the jargon had been created by a man who no longer worked in the office. And nobody knew what a BVD or an ACT or an MVP was. Seriously, this is a real thing. The owner didn’t even know what the jargon stood for. The staff just checked the boxes on the checklist every day because they thought that that would keep them from getting in trouble. It was absolute jackassery, from the root word jackass. You must present your systems and checklists in a way that your team will actually implement and execute them on a daily basis. If you don’t do this, it’s going to be a disaster. Atul Gawande says, this is again a best-selling author of the Checklist Manifesto, a surgeon and professor of surgery at Harvard’s Medical School. He says, good checklists, on the other hand, are precise. They are efficient to the point and easy to use even in the most difficult situations. They do not try to spell out everything. A checklist cannot fly a plane. Instead, they provide reminders of only the most critical and important steps, the ones that even the highly skilled professionals using them could miss. Good checklists are above all practical. And I’ll leave you with a final quote for myself that I often say and cite in my books. Good management consists of getting the people on your team to execute their daily action items with the spirit of excellence and to deliver it with enthusiasm. What? Boom. That’s what you gotta do. So if you’re out there today and you’re going, man, I wanna follow along, you just go to forward slash millionaire. Now, if you’re out there today and you say, I wanna come out to one of the in-person workshops and learn all the systems in one day, what you can do is you can go to,, and when you go there, you’re gonna see we have thousands of happy clients that we’ve coached into building multi-million dollar companies, thousands. And James, why do I document the successes of these people? Why do I take the time to get them on video camera testifying to the doubling of their company, the growth of their company? It’s proof of your testimony. It works. It’s proof, right? Right. So we want you to go out there, do your research, but then next, go to business conferences, request a ticket to our in-person Thrive Time Show, two-day interactive business workshop. And James, it’s $250 to attend or whatever price people want to pay. And we’re going to cover marketing, branding, sales, photography, videography, web development, search engine optimization, online ads, hiring, firing, everything you need to know to grow a business. The brand, the market, the online ads, accounting, management, leadership. But James, why do we let people name their price? Why can people pay whatever price they want to pay? We want to make business great again. Oh, beautiful. So if you’re out there today and you want to attend one of our in-person workshops, just go to, click on the conferences button. Also, if you want to schedule a one-on-one consultation with myself, I would absolutely love to help you to start and grow a successful company and you can do that Just go to thrive click on the business growth consulting button Business growth consulting click that right there You can schedule a 13-point assessment and we’d love to help you grow your company just so we’re all clear I charge people seventeen hundred dollars a month to grow companies one seven zero zero per month It’s what I do and that’s how I do it and it’s month to month and the growth That we have we produce in the lives of our clients is epic. It’s unprecedented and it can happen to you. Again, get those tickets today at James, we’re gonna end this thing with a boom because boom stands for big, overwhelming, optimistic momentum, and that’s what’s required to achieve massive success. Are you psychologically prepared to bring the boom, sir? Yes, sir. Here we go. Three, two, one, boom. The number of new customers that we’ve had is up 411% over last year. Boom! The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah. So, what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. Okay? I just want to let you know what type of accomplishment this is our competition Orkin Terminix They’re both 1.3 billion dollar companies. They both have two to three thousand pages of content Attached to their website. So to basically go from Virtually non-existent on Google to up on the top page is really saying something But let’s come by being diligent to the systems that that’s right past I’m gonna be by being consistent and diligent on on doing podcasts and stand on top of those podcasts to really help with getting up on what they’re listing and ranking there with Google. And also we’ve been trying to get Google reviews, asking our customers for reviews, and now we’re the highest rated and most reviewed pest and lawn company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay. So 411% we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85% and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy. But also, we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process. And that has obviously, the 411% shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. It’s incredible, but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews, that way we’ve really been able to come up with a really great team. We’ve created and implemented checklists that when everything gets done and it gets done right, it creates accountability, we’re able to make sure that everything gets done properly both out in the field and also in our office. And also doing the podcast like Jared had mentioned that has really, really contributed to our success but that, like I said, the diligence and consistency in doing those in that system has really, really been a big blessing in our lives and also, you know, it’s really shown that we’ve gotten a success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut. And we didn’t know… Okay. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah. And so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. You know, they implemented those systems, that they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut. And if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline, but that’s what it’s gonna take in order to really succeed. So, we just wanna give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore, I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42 percent increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proven turnkey marketing and coaching system that will grow your practice and get you the results that you are looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983 and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay’s done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. He’s this kind of guy who’s worked in every single industry. He’s written books with like Lee Crocker, head of Disney with the 40,000 cast members. He’s friends with like Mike Wendell. He does reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours on the day-to-day. He does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires, helping them grow their companies. I’ve seen guys from start-ups go from start-up to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. Amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time, a coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that we became friends. My most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it, I’m going to turn it down because he knew it was going to harm the common good of people in the long run and the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right and anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate anytime I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for… I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live years ago. This is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to 14, and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrive Time Show, two day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13 point business system that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website, we’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems, so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this, and because there wasn’t anything like this, I would go to these motivational seminars with no money down, real estate, Ponzi scheme, get motivated seminars. And they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge. They’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see it. Hey, I’m Ryan Wimpey with Tip Top K9 and I’m the founder. I’m Rachel Wimpey and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last 3-4 years. So someone that would be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job, but they don’t want to worry about you know that high failure rate they want to do that like bowling with bumper lanes. So you give us a call, reach out to us and we’ll call you and then we’ll send you an FTD, look over that, read it, fall asleep to it, it’s very boring, and then we’ll book a discovery day and you come and you’ll spend a day or two with us, make sure that you actually like it, make sure you’re getting it out to something that you want to do. So an FTD is a franchise disclosure document. It’s a federally regulated document that goes into all the nitty-gritty details of what the franchise agreement entails. So who would be a good fit to buy a TikTok K9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding. And who would not be a good fit is a cat person. So the upfront cost for TikTok is $43,000 and a lot of people say they’re generating doctor money, but on our disclosure, the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to 25, 35 grand a month. To train and get trained by us for Tiptop Canine, to run your own Tiptop Canine, you would be with us for six weeks here in Tulsa, Oklahoma. So we’ve been married for seven years. Eight years. Eight years. So if you’re watching this video, you’re like, hey, maybe I want to be a dog trainer. Hey, that one sounds super amazing. Go to our website,, click on the yellow franchising tab, fill out the form, and Rachel and I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years before he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come spend a day with us, spend a couple days with us, make sure you like training dogs and own your own business. Well the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future and you don’t hate your life. You get an enjoyable job that brings a lot of income but is really rewarding. My name is Seth Flint and I had originally heard about Tip Top K9 through my old pastors who I worked for. They trained their great Pyrenees with Ryan and Tip Top K9. They did a phenomenal job and became really good friends with Ryan and Rachel. I was working at a local church and it was a great experience. I ended up Leaving there and working with Ryan and tip-top canine the biggest thing that I really really enjoy about being self-employed Is that I can create my own schedule. I have the ability to Spend more time with my family my wife and my daughter So my very favorite thing about training dogs with tip-top canine is That I get to work with the people. Obviously I love working with dogs but it’s just so rewarding to be able to train a dog that had serious issues whether it’s behavioral or you know whatever and seeing a transformation taking that dog home and mom and dad are literally in tears because of how happy they are with the training. If somebody is interested, I’d say don’t hesitate. Make sure you like dogs. Make sure that you enjoy working with people because we’re not just dog trainers. We are customer service people that help dogs. And so definitely, definitely don’t hesitate. Just come in and ask questions. Ask all the questions you have.


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