Business | Why GET-RICH-QUICK IS NOT A MOVE | The Importance of Mastering the Implementation of Your Key Revenue Producing Activities | Why the Greats Bore Down While the Mediocre Struggle With Boredom

Show Notes

Business | Why GET-RICH-QUICK IS NOT A MOVE | The Importance of Mastering the Implementation of Your Key Revenue Producing Activities | Why the Greats Bore Down While the Mediocre Struggle With Boredom

The Key Revenue Producing Activities:

STEP 1 – Train People to Clean Carpets
STEP 2 – Or You Have to Clean Carpets
STEP 3 – Gather Objective Google Reviews from Real Customers
STEP 4 – Run the Approved OXIFresh Advertisements
STEP 5 – Keep the Consistent Branding
STEP 6 – Never Stop Recruiting
STEP 7 – Measure Your Results / Track Your Numbers

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Audio Transcription

Beautiful weather, huh? Yeah, gorgeous. Reminds me of Dubai. Really? I was just out there a few weeks ago. The Sultan of Abu Dhabi flew me out there in his private jet. You know him? Friend of a friend. I met him in Vegas. He’s pretty wealthy, right? You know how they make those lists? The world’s wealthiest people? Yeah, like Bill Gates is number one or… Used to be. Salt. He’s got a hundred million dollars in a Swiss bank account. He can’t touch it. Why not? It’s ten thousand dollars just to get the paperwork done. Okay, well I think he’s got $10,000. You can’t do it. It’s illegal to use your own money. Of course. I pay. Something like, Salton, listen, I’ll invest $2,500. I’m sure I can get some guys to pitch in $2,500 as well. Okay, we’ll get the $10,000, you get your money, you go on your merry way. He was so moved by my compassion that he said, I’ll split the $100 million, half for the investors, half for himself. Half of a hundred million dollars. That’s that’s 50. That’s 50 million dollars. Is it? I don’t really pay attention to the money. I’m just trying to help a friend out. You know, here’s the crazy thing, though. We just need one more guy to pitch in twenty five hundred. Dude, that’s me. I’m the guy. I can do that. Yeah, I barely know you. I don’t want to oppose. No, no, no. Hey, let me call my wife. Hey, I’ll clear it with her. I wish there was time. What do you mean? I have to have the money by 6pm when the whole deal’s off. That’s in like three minutes. You know, I’m sorry for breaking this up. Wait, wait, wait. Thank you, it was nice to meet you. Who do I wire the money to? Alright folks, you know, Oxifresh,, it’s a brand that’s been around for a while. Not five years, not six years, not seven, not eight, not nine, not ten, not eleven, not twelve. It’s been around for a long time. It’s getting near fifteen years it’s been around. It’s got a… how many years? Seventeen. Seventeen, which is more than fourteen, more than fifteen, more than sixteen. Then you think about it though, the brand has been around for a long time and it’s got not one location, not two, not five, not ten. I think it has, Matt, what do you have, 11 locations now? How many locations do you have, Matt? We have just a little bit over 500 now. Over 500 locations, you’ve been open for seven months, or did you say 17 years? 17 years and a few months. Okay, yeah, so I say this to say that you’ve been around a while, you know what’s up, and I’m going to talk today about some stuff that would make you an ideal fit for an Oxifresh or a bad fit to buy one. So let’s get into the conversation here. So we’re going to go to and we’re going to look at this. And by the way, if you buy an, full disclosure, I’ve had the opportunity to know the founder of the company for years. I feel very good about the brand, but you guys can make your own decision there. But Oxifresh, You know, every single week if you buy an Oxyfresh, you are gonna have to clean carpets and or train people to clean carpets. That is something that you have to do. I’m gonna take notes because it comes across, I don’t want to be patronizing, I want to come across this, I wanna make sure that the profundity of how simple the system is for you as an operator, okay? Step one, you have to be able to train people to clean carpets, okay? Or you have to clean carpets, okay, or you have to clean carpets. Now, I don’t want to get too hung up on this idea, but Matt, why does everybody out there who buys an OxyPress at the end of the day, why do they have to either A, clean carpets themselves or B, train people to clean carpets? Well, let me step in there a little bit because there are some scenarios like myself where I personally don’t train my employees and I do not do jobs. So Oxifresh has an entire training program within it that will train my employees for me for free at any time. So every time I hire a new person, I have them go two or three days with my team and two or three days with the home office team. And so that they’re out on their own within four to six days. So let’s talk about this for a second. So you’re saying you could hypothetically buy an Oxifresh and not actually train people to clean carpets or clean carpets yourself. You could have somebody else that does that for you. Yeah, yeah. I mean, we think there’s a ton of value to the owner knowing exactly what their employees are doing and what their business is capable of and being able to be experts. But I mean, I can tell you a lot of people go, well, are you going to be the one that comes out, comes out to Clean Chopper and go, absolutely not, I would destroy everything. Right, I got really qualified, very trained people that they’re experts at this craft. And they’re experts because they’ve been trained by experts. I’m an expert at running my company, but I’m no longer an expert at cleaning the jet cleaning. Like I know everything about it, I know all of our products, all of our mixings, all that sort of stuff, but I don’t train anyone anymore. The guys that I have, you know, the home office does a much better job. Okay, so these are the OxiFresh key revenue-producing activities. There’s more, but again, you have to either A, train people to train. Somebody has to train people to train those. Someone has to train people to clean the carpets, or you have to clean the carpets yourself. Somebody has to do that. Now, after that, Matt, you have to gather objective Google reviews from your happy customers. Now, if you look up OxiFresh right now, folks, if you type in a carpet cleaning quotes, and Jordan just to make sure I’m a good teacher here today, Oxifresh has been around for how long sir? 17 years. And they have what, 7 locations, how many locations? 11. No, they have over 500 right? 11. Over 500 locations, I mean this is a real thing. So if you type in carpet cleaning quotes, Oxifresh right now has 252,000 objective Google reviews, 252,279 objective Google reviews. Matt, why do the local owners have to gather objective Google reviews from actual customers? Yeah, because the marketing that you do only gets you to the customer’s front door. Their ability to look at what other customers have said about you, and also other customers have said about you within like a one to two week period that they know they’re real reviews that have happened of recent. That’s what allows them to actually trust you and call you, right? You can be all over the internet, but if you have no reviews, you don’t really have a leg to stand on because all your competition’s going to, right? So it’s not just being good at one thing. You can’t just show up. You got to show up with a reason for your customers to actually use you. And one of those big reasons is reviews, right? Somebody else in that area, in that neighborhood, in that region, has said this company is great. I trust them. Their employee was attentive to details and communicated with them. That’s what people want because we’re going to be going into people’s homes and businesses. They want to make sure who they’re hiring is going to do exactly what we say we’re going to do online. You can’t do nothing without getting reduced. Now, Matt, the greats in Oxifresh, they really bore down. They do what works and they hammer it. But the mediocre tend to struggle with boredom and look for a new idea of the week. Again, the greats bore down while the mediocre struggle with boredom. So I want to get this idea and I want to really communicate this idea here. Jordan, you work with many business consulting clients. Yeah. And can you walk me through, and none of our clients would ever do this, but why would other people, not even our listeners, just other people, friends of our listeners. Why would they struggle with boredom and look for a new idea of the week as opposed to implementing what works? Because they don’t have goals, they don’t know what works, and they’re just drifting. They’re just wondering. Matt, how about this? How about even when somebody knows what works, what would somebody, and I’m sure there’s never been an oxy-fresh owner that’s ever done this, I’m just talking about other people, why would it be that some people don’t want to do the thing that works? Well, I think some people know that to get to the end of that, you know, that rainbow, or to where it’s actually going to work, they’ve got to follow the system, not just the first step, but maybe it’s a three-step process, right? They’ve got to actually put the effort in to get to that last one. I can, I’ve done this a long time, and, you know, everyone’s always told me that they want they’re gonna be go get her try hard but the numbers don’t suggest that right some people try overly hard some people try enough to be successful and then some people don’t do enough to even warrant them getting a business so it’s exactly that it’s like people don’t want to do it because they see the road and they see that there’s going to be some obstacles maybe there’s going to be work that has to be had and so instead of putting that work in right away they’re trying to find a shortcut to get them to the same end goal which will only get them halfway there and they won’t get to the end. I mean, we’ve done this long enough. It’s like it’s the roadside, the billboard thing for me. Like I always use a billboard because billboards have never worked for us. They never will work for us. And so people want to not do the things like get the reviews and make sure where customers actually find our industry, but they just want to spend money on a billboard and think that’s going to work even after we tell them. We’ve had a lot of people try this, it doesn’t work. Now Matt, step four is you got to run, you have to run the approved Oxifresh advertisements. So there is a, you know, kind of a little proprietary stuff. There’s something you buy a franchise that you have access to certain tools that you don’t have if you’re a listener. But Matt, why would somebody want to keep running consistently the proven best practice Oxyfresh advertisements as opposed to trying a new ad every week on AdWords or on the various online ad platforms. Yeah, because it’s proven if you can see the same things over and over and over you’re going to remember that. If every single time you see a company it’s a different color scheme or they’re saying different things, different slogans or it’s in a different, maybe even a different way of marketing like that roadside billboard, right? Because they’re not gonna remember you, but if they go, oh yeah, I keep seeing this company, they must be good, right? I see them all over the place, I’m now reading their reviews, I see their logo is catchy, they’ve got great taglines, like for us, eco-friendly, low moisture, safe for kids and pets, backed by the EPA seal of approval. Like all those things are important to somebody, and if they keep seeing it over and over, and then they also see you the next year, and then they see you the next year, like you get that customer not only once, but you get them for a long period of time. If you change your logo, they’re not gonna recognize you. So what’s gonna keep them coming back if they can’t even recognize you? You gotta keep it consistent. Now Matt, let’s talk about the branding thing. Why do you have to keep the consistent brand and not change the logo every week? You know, why do you have to keep the consistent? Again, if you buy an OxyPresh, Jordan, I’m sure you would never have this thought, but I think some people buy a franchise and they go, you know what, I want to change the logo every week. As opposed to getting Google reviews, launching the ads that work and training people to clean carpets, they might want to change the logo. Why do you think people would want to change the logo every week? Because they want to try shortcuts like Matt was saying. They like to, they want to have, they have a new big idea and they think that’ll work because they see how hard it might be to do what’s proven. So instead of doing what’s proven, they’re like, well, let’s just change the logo. It’ll stand out. It looks good. New color. It’s bright. Instead of just doing what works. Matt, again, I know you’ve never had this with an Oxifresh owner. I’m just trying to help people out there because somebody out there today is absolutely a great fit to buy an Oxifresh. Somebody out there who wants to buy a proven system and use it. And somebody out there is not a good fit. Somebody out there who wants to buy a proven system and then tinker with it all the time. Could you talk about that Matt? I mean, what are the dangers of being the guy who always wants to adjust the heights and width of the logo? Yeah, I mean, think about it. I mean, we’re trying to create a brand nationwide so that it benefits the franchise locally. Because if we can send out constant brand awareness across the entire country and to your customer base on your behalf and have at least one touch point per month right and have good specials that go out in different mediums like email and text and all of that and then you on your side you change your logo or your coach you might see this a lot in college towns where they go I want our sources logo but I want to do it in the color of the University it’s like well now what you’ve done is now you have two different companies try to do the same thing because now you have a logo that maybe looks like Missouri colors but then Oxyfresh on our end we’re sending out our branded logo across the country it doesn’t look the same so we’re actually hurting ourselves now the customers like well this customer this business people do and now they’re they’re black and gold it’s like people need that consistency in a brand right it’s the same thing if you go to the store if they change the color of the box you typically buy rice it’s going to throw you off right but on it online you’re not sitting there with a box in your hand looking, you’re just like, on to the next one. Yeah. Matt, why can’t a local franchise owner, a local Oxyfresh owner, why can’t they ever stop recruiting? They can never stop recruiting. You know, you can’t just look at your team and say, man, I’ve got three carpet techs that are awesome, I’m done recruiting. Why can’t people never stop hiring? Because if you think that you’re not gonna need to hire again, then you have a real problem in understanding any business at all. You’re either not growing at all, or you refuse to see what’s going to happen eventually, which is things are gonna happen, things are gonna change. Like people quit jobs for a lot of reasons. It’s not necessarily bad. Their life could have changed, right? And so to think that that’s never going to happen to you because you own a company is very naive. Like I hired someone, I knew I was gonna hire someone. I, once I saw that, it took me three days to hire someone. They put their two weeks in today. They’ll be working with me in two weeks. Right, if I was not consistently doing that, I’d have to start from scratch, try to figure out who was a good fit, right, rerun all of my ads, all that sort of stuff. You know, if you’re prepared for things that might happen, you’re gonna be in a great spot. If you’re always adjusting or, you know, retroactively, you know, moving your business to things, it just makes it harder. Every goal you’re trying to get to is gonna be a little bit longer, which means your goals are gonna take a little bit longer. It just makes everything a lot harder. Now Matt, is there anything else that people need to be doing every week if they buy an OxyPress? If somebody invests the time to buy an OxyPress today, is there anything else that people need to be doing every week if they own an OxyPress? Absolutely, I mean, I think in small business, there’s a huge problem with people understanding what’s actually going on in their company. They might just be looking at their bank account and seeing if they’re in the positive or they might just be looking at you know a small sample size of their customer base to see if they’re doing a good job. I mean you need to have reporting software that tells you exactly what’s happening in their business live time right. You need to have an actual scale to tell you which one of your employees is performing at the highest level on a percentage basis and for those that aren’t comments from customers to be able to adjust because if you don’t know what your customer’s saying about you’re not gonna be able to manage at a high level. Same thing with your numbers. Like if you don’t know exactly where all your customers are coming from, what you’re spending on marketing, what you can do to adjust your budgets to things that are working well, maybe increase, or maybe readjust things that aren’t. If you’re just sitting there and never making adjustments, or if I ask you like, what’s your best marketing campaign and you can’t tell me, there’s a lot of work to be had. That there’s so much that can be gained on the margins of your reports. But if you’re not looking at them, it’s hard. And I think that’s one of the best benefits to Oxifresh that we give you those reports. You don’t even have to create a single thing. You just have to click a button. You do with that information, it’s extremely important. It’s all right there. Oxifresh provides a turnkey solution for you. So in closing, Matt, I encourage everybody today, if you’re out there today and you’re saying, you know, I want to switch careers. I’m tired of working in a workplace that makes me wear a mask every day. Or you’re tired of mandatory temperature checks. Or you’re just tired of corporate compliance. Or you just want to have more freedom over your time and your schedule. And you want to be able to earn limitless income. I encourage you to go to Click on the franchising button right there. And schedule a consultation with Matt Klein, the member of the team. Matt, if people do request an appointment with you, how long will that first consultation take or what does that look like? Yeah, 15-20 minutes. I just want to learn a little bit about what’s got you going down this road, what you’re currently doing, what some of your goals are, what your investment threshold is, territory that’s available in and around you or where you’re maybe looking to go to. I’ll explain who I am to this company or one of my guys, either Mike or Andy, will do the same thing. Which, whoever you speak to, me, Andy, or Mike, we all run our own franchise as well So you’re talking to an expert that’s hand doing it right now with a full-time development job So you’re going to be talking to people that are experts in every single piece of this And it doesn’t cost you a single thing to explore Matt People might not know this but on from where we sit in the studio here. You’re smelling great over zoom Is there any type of? Advice you want to give people just kind of a bonus pro tip. Are you covering yourself in the latest greenest carpet cleaning chemicals or are you going natural? All natural, man. Cold shower first thing in the morning. Cold shower. Are you wearing, what are you wearing today? Are you wearing scrubs, Matt? What are you wearing? What’s your, it’s like a polo? I’m just wearing a polo shirt. Okay. I didn’t know if it was like, the smell was locked into that uniform. In fact, these sleeves are a little short, so I think… Oh, wow! If anything was coming out, it’s coming out. It’s the Denver Gun Show, folks. Schedule your appointment for the Denver Gun Show at Schedule it now while it’s still hot. Book your appointment for the Denver Gun Show and Meat Show. Matt, I appreciate you. We’ll talk to you later. Ellis, thank you. All right. You know, Thrive Nation, years ago, I had a young lady in my office by the name of Kat, and Kat was a graphic designer, and I was working with a client that was training dogs. So if you can picture this, folks, I’m working with a company that’s training dogs, and I have an employee by the name of Kat, and Kat asked me, she said, Clay, with this tip-top canine business that you’re helping to grow and franchise, I’m seeing the growth, I might be interested in opening a tip-top canine franchise. And that’s kind of how that conversation went, is how I can remember, but I wanted to interview the man married to the cat, Adam Stockdall. Welcome onto the Thrivetime Show. How are you, sir? Oh, doing great. Like, always good to talk to you. Hey, so how did you, can you kind of tell the story of how you first heard about a tip-top canine franchise opportunity? Yeah, that was about five, six years ago. My wife, Kat, talked me into getting a cute little puppy, and that cute little puppy decided to use me as a chew toy. So at the same time, she was working on some marketing materials for Top K9, the original location in Tulsa, and it wasn’t too long after that that we hired them to train our own dog. And when Ryan was over, he was very impressed with the services, the company in general, and I actually said to him, and he can verify this, at the consultation, I said, you know, I think I’m in the wrong business. So six, seven months later, when I heard through you that they were looking to expand through the franchise model, it wasn’t too hard a decision for me to say, sign me up. Now, you own the Tip Top K9 franchise. What are the territories that you own at this point? The cities or the territories that you guys have rights to? Yeah, so we have four main service areas all within the Dallas-Fort Worth area. A first one that we opened up about five years ago was the Southlake location, Southlake, Texas, just for you out of towners, that is between Dallas and Fort Worth. So you got Fort Worth on the west, you got Dallas on the east. So Southlake is to the north, even though it says south, north of Dallas and Fort Worth in the middle. And before becoming a Tip Top K9 franchise owner, you were in the mortgage business, is that correct? That is correct. And so my understanding is, after, you know, I know you guys asked me a lot of questions about it, I know your wife asked me a lot of questions about it. You guys met with Ryan and Rachel and you decided to move forward. Can you kind of explain what those six weeks of hands-on training was like? Because there’s somebody out there listening right now that’s maybe thinking about buying a Tip Top K9 franchise and they should know you know what that experience was like. What were those first six weeks of hands-on dog training like? Yeah Clay, so Tip Top K9 has a training service that they call Doggy Boot Camp where they take your dog and train them intensively for several weeks. And then they come back different and better dog. I’d say it’s the exact same way, same process the franchisees go through. It’s definitely a boot camp. It is morning to night. It is six days a week for about six weeks. But by the end of that, you’re gonna feel like you are well equipped to go out and start training dogs on your own. So you did this and Rachel and Ryan I mean I think they do a great job training people on how to train dogs and they really Brian does a really good job teaching the sales aspect of it and you do a great job because you’re coming from a sales background so you’re you’re down there in Texas now and for somebody other that’s thinking about owning a tip-top once you know how to train a dog and you’ve paid all the money up front to auto-wrap your car and to go to the six weeks of training, now you’re down in Texas, you’re running the business. I really wanted to identify what you believe to be the three or four biggest drivers of the growth. My understanding, I could be wrong, but I think your official title this year is you were the Franchise of the Year both this year and last year. Is that accurate? Out of the years they’ve been doing the Franchise of the Year award, we’ve won half of them. Okay, so we got this past year, then the year before that. Okay, so you were this year’s franchise of the year. What do you believe to be like the four things that you have to do on a weekly basis beyond training dogs that allows your location to not only survive, but to thrive? Yeah, so number one, it just, the most important underlying theme in all this is going to be consistency. So the thing that I really loved about the TipTop K9 model is that you do not have to arrange your own calendar. We have a scheduling center that’s going to call and book leads for you and set up your schedule every day. And really half the battle, especially when you’re starting out, is just showing up. The dog training world is not on average a super sophisticated crowd so if you just show up to your appointment you’re already in the top 20% of the dog training world. So showing up, being consistent, being on time, being where you say you’re going to be when you say you’re going to be there, that would be the first thing. Second of all is being able to effectively train people. It’s one thing, it’s a very physically challenging business, you’re only going to be able to do so much on your own. You’re going to have to hire people, and the faster you train those people, the faster you’re going to be able to grow. So one, be consistent, lead by example, do what you say you’re going to. Two is train people. Three is assisting the office lead generation. There’s a lot being taken care of on the back end. We’re doing a lot, Clay’s team is doing a lot of search engine optimization. The team is booking incoming calls. How you’re going to help with that is by going around to places that can refer you dog training and just, once again, being consistent with those relationships. So that looks like veterinarians, for example. You’re going into veterinarians’ offices. You’re saying hi. You’re doing that for a couple weeks in a row. Then you’re asking to sit down with the vet, talk to them about the training. And then you’re going to start getting referrals. In just the past week in one of our locations, we got four vet referrals. And that’s just in one of our four locations. So that’s a big driver of business. And then, you know, just putting in the time. When you’re starting out, it is a pretty grueling schedule. It’s 7 a.m. to 9 p.m., seven days a week, and if you don’t have somebody to help you work in those hours, then those are the hours you’re working. So it’s by no means easy money, but if you do it right and you approach it with the right mindset, it can be very good money. Now what would happen if you stopped doing the group interview every week? And on part two of today’s show, we’re going to talk about the group interview process. What would happen if you stopped doing the weekly group interview? Yeah, so if we stopped doing the weekly group interview, we would be totally fine for about two months. And then we would start having natural turnover. Maybe somebody was good, maybe they’re not good anymore. And then if you don’t have somebody to replace them, then now you are having to do their job. And if you’re doing their job, nobody’s doing your job, which is training people. So you’re gonna find yourself trying to do two jobs and then somebody else is gonna drop and you’re doing three jobs. And you’re just not going to be able to find good people to come in. If you’re not doing the group interview, you’re gonna hire somebody out of desperation. It’s going to be the wrong person, and you’re just going to exacerbate that turnover problem. Now, what if you stopped getting Google reviews from your happy customers? I mean, you guys are very consistent at gathering objective reviews from happy customers. What would happen if you stopped getting Google reviews? Yeah, so there’s a very specific type of person that’s going to leave a Google review without asking. And those typically are not the people you want leaving Google reviews. So that is what you’re going to get by default. So that is gravity. That is pulling you down. Okay, what you need are the rocket boosters of intentionally gathering reviews from your real and happy customers in order to launch you into orbit. Now the next is video reviews. You know you guys do a great job gathering video reviews from your happy customers and what I’ve heard from many of the franchisees because I talk to many of you every week is that buyers, potential buyers, will come to you already convinced that TipTopK9 is the right choice if they’ve read enough reviews and watched the video reviews. What impact does video reviews play in the business itself? Yeah, so video reviews just puts a face to the name. We have hundreds and hundreds, I think between our locations we have over a thousand five-star Google reviews. And I still get people at a consultation be like, yeah, but do you have any references? It’s one thing to see a name with a review next to it. It’s another name to see the face of somebody talking at you. So the video reviews, it gives you more of that personal feel of somebody’s story. You get to see that they’re a real person with a real dog that’s really trained. Now the Dream 100, again, this is where you make a list of your ideal and likely referral sources, dog groomers, veterinarians, what would happen if you never visited the Dream 100 list by default, what would happen? Yeah, sure. There’s a lot of people that are going to find you online on Google. If you get all your reviews and you have good search engine optimization, you’re gonna dominate the search results. There is a significant portion of your market that just isn’t relying on Google for this type of thing. So people really love their dogs. It’s a very emotional topic. So with emotional topics, people are talking to their friends, other people they trust. Veterinarians are a big source of trust. So if you are not getting those veterinarian and groomer referrals, you’re not aligning yourself with these authorities in the space, then those people are just never going to hear about you because it doesn’t even occur to them to go online and search about this because they’re going to ask their vet who to go through. Now both you and I are very efficient individuals, so we typically, we hop on a weekly coaching call. I mean if it needs to be longer, it’s longer, but it’s usually like a touch point, like a 10 minute, like let’s make sure things are not drifting. How important is it to have somebody like Andrew who’s following up every week just to make sure that, you know, videos get uploaded, that the ads are running? How important is that weekly call to keep things running? Yeah, I mean, there’s really no substitute for it. I mean, you check on things you care about, right? And I care about the business, so that’s just our time to really make sure we’re being accountable for our portion of things. Accountability is a huge part of this, because, yeah, it’s easy to just get busy and let these things drift over time. Now, I have worked in the franchise space quite a bit outside of Tip Top K9. I’ve worked with brands like Oxifresh or EXP Realty. I’ve worked with UPS franchises. I’ve worked with just a lot of them. And what I find is a lot of times there are certain franchise programs that have like a quarterly coaching call. So like you basically talk to your coach once a quarter or once a month. Why do you believe it’s an important thing for the culture to have kind of a weekly touch point as opposed to a quarterly or monthly touch point? Yeah, so I am involved in several businesses and every business I’m involved in, there is a weekly call because I would not be involved in a business that did not have a weekly touch point, especially during the startup phase. It’s vital because if you’re doing something wrong, you’re going to be able to catch it early and correct it. So make, go ahead. Yeah, you seriously, if it’s weekly, you can catch it early and correct it. Is that what you’re saying? Yes, yeah. If you’re going off course, it’s better to go off course a little bit than a lot. Now, the other thing I want to bring up is I knew your wife very well because she worked in the office and she knew me because she worked with on my payroll. You know, so we had that friendship there and also that camaraderie. You were kind of the wild card. I didn’t quite know about you, but your wife was like, no, he’s a great guy. And so, but when you’re looking into, you know, when we’re working in my case, I’m looking into selling a franchise to you. I don’t want to sell a franchise to somebody that won’t put in the work. And on your case as a buyer, you don’t want to buy a franchise system that won’t work, you know. So what were some of the decision points that you went through to decide whether buying a tip top canine was right for you? One thing I definitely wanted, really one of the huge driving factors of decision for me was the scheduling center at Tip Top Canine. So with me being coming from mortgage industry, I was the front line. Somebody had questions, somebody needed to talk to somebody. somebody that was me they were talking to and it made it difficult to focus on my work because I was just fielding calls all day. With TipTopK9 you do have a scheduling that center there for you. They’re talking to customers, they’re collecting payments, they’re doing a lot of the day-to-day administrative stuff that would really just take hours out of your day and bog you down. So the fact that we had that at our disposal, already included in the franchise fee, was just absolutely massive. So, and just kind of recap, and I want to make sure the listeners out there get this, if they’re thinking about buying a TipTop K9, the key drivers to success is, you know, one, you’re saying you wouldn’t be involved in an organization if it didn’t have a weekly call for accountability, is that correct? Yeah, absolutely. Second is, you really, the call center was a big appeal for you, is that correct? I mean, you knew we wanted to have a call center that handles a lot of that admin? Oh, huge. Yeah. OK. Three, you got the group interview. Four, you got the Google reviews. Five, you got the video reviews. Six, you got that Dream 100 marketing. And then seven, our team runs the online ads for you to make sure that they’re never off and to make sure the retargeting ads are happening. And we’re also writing search engine content for you behind the scenes. How valuable is it to do that as opposed to you having to write search engine content every day? Oh, it would be impossible. It wouldn’t get done. I can just tell you. Like, there’s no world in which myself or really any other franchisee trying to run this kind of business would be able to do that. And then Andrew is not here, so we can say something nice about him, and we’ll see if he watches this show. We’ll find out. But Andrew has been on my team for years. I know he loves serving you guys, but how would you describe what it’s like to have a person like a point person like Andrew to kind of help you with the account if there’s a burning fire? Yeah, so it’s really nice to know that you have somebody that’s on your team and is knowledgeable enough. He’s seen it before, right? So if you come on, you buy a tip top canine franchise, you’re not the first one. The problems, any issues you run into, you’re not gonna be the first one having these issues. Andrew’s seen it before and he’s been able to help other locations through it before. So just having that experience on your side is huge. It just gives you a little bit of peace of mind. Now we do have a lot of listeners that are in the Texas area. So again, what are the cities you cover? If anybody out there is listening, has a dog they wanna have you guys train? Yeah, for sure. Pretty much anywhere on the north side of Dallas-Fort Worth. So we’ve got all of Fort Worth, we’ve got South Lake, which is kind of between Dallas and Fort Worth, and we’ve got McKinney and Frisco, which are on the north side of Dallas. Adam, I really do appreciate you. You’ve been a great friend, and it’s wonderful to see you and your wife thriving. Congratulations again on winning the Franchise of the Year again, and I appreciate your diligence. It’s fun to work with you, sir. We’ll talk to you soon. All right. Thanks, Clay. I’ll see you. Take care. Bye. Wow. Okay. See what happened. And the good folks at Tip Top K9 kind of helped mentor you into your dog training skill set. Am I correct? Is that right? Yeah, yeah. That’s right. No, I had all the full training with Rody. And he would have eaten you, Clay, if you were here in person. He would have just ripped an arm off. You’ve got to be careful. Okay. Now we’re going to move into the heavier stuff here. Now that we’ve covered that, I want to make sure from an animal cruelty perspective, you weren’t using a part of a dog as a windscreen. One thing, it’s super self-serving because I have partnered with the brand and have worked with the brand for a long time. Mike, I just wanted to ask you here, feel free to punt if you want, but the good folks at Tip Top K9, why I like them is they’re providing opportunities for people that don’t want to take the jab. So if you have a job, but you don’t want to take the jab. I think that’s going to be an increasingly difficult thing to find. And so if you’re looking for a career that doesn’t require the taking of the COVID-19 shots, the good folks at Tip Top K9, they have a six-week training program where they can, six weeks, you can learn how to open your own Tip Top K9 franchise. There’s approaching 20 locations all over the country. Mike, you’ve worked with the Tip Top folks. Has your dog eaten you yet? Are you happy with the service? How’s it been going so far? Tip Top K9 is just amazing. I mean, really, interacting with those folks and getting this dog changed my life. I mean, that’s not an exaggeration. And I just want to put this offer out there to anybody listening who wants to consider opening a Tip Top K9 franchise. Once you open a franchise, I will announce it for free. I’ll publicize it on my podcast because what I learned from these guys, it’s so life-changing. Even I’m training my other dogs, Clay. Now that I learned, let me back up. So Tip Top K9 people trained me, first of all, on how to train dogs, including this military dog I have here. And then I took that knowledge and now I’m training my other dogs who I thought were uncontrollable. And now, guess what? They come when I call them there that it’s it’s amazing using the training techniques even a guy like me who’s not a professional dog trainer even I’m competent at training my own dogs now but this is a great opportunity in any city in America you know that’s available for the franchises people want to bring their dogs and and have them train because more people are working at home. More lockdowns are probably coming, you know, God forbid, but people need to be able to get along with their pets and Tip Top K9 really is effective at making that happen. That’s, I mean, that’s just my testimonial right there. Feel free to use it. Mike Adams, thank you so much for Carbon Out Time. I really do appreciate you very much. Your studio is looking great there, sir. I know it’s been a long time coming. You’ve been one of the first truth-telling voices in the movement, one of the most heavily censored people in America. And I can’t tell you how much I appreciate you for investing in lighting and sound that makes you look better. Well, see, we’re giving you our wide shot here right now. This is the wide shot of the studio. Yeah. You look great. Just to show you, it’s real. It’s not a green screen. No, we actually built it. You look good. It looks great, Mike. It’s coming along. It’s coming along. And yours has always looked awesome, but we finally upgraded to Clay’s level of studio. Mike, seriously, I say this, any of the events that you’ve ever, if we ever do a Reawaken America tour, the door’s always open for you. I appreciate all the work you do behind the scenes, keeping people focused on exposing the truth. You really are a leader in the truth movement. I appreciate that, sir, and hope you have a great rest of your day. Well, thank you, Clay. We’re working at it. And again, keep me posted if anybody joins the Tip Top K9 franchise, we want to announce it and help get all these dogs under control all across America so they don’t eat our microphones and things like that. Hey, thank you. I appreciate it. Take care. Thank you, Clay. All right. Bye. Hey, I’m Ryan Wimpy with Tip Top K9 and I’m the founder. I’m Rachel Wimpy and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last 3-4 years. So someone that would be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job, but they don’t want to worry about, you know, that high failure rate. They want to do that like bowling with bumper lanes. So you give us a call, reach out to us, we’ll call you, and then we’ll send you an FPD, look over that, read it, fall asleep to it, it’s very boring, and then we’ll book a discovery date and you come and spend a day or two with us, make sure that you actually like it, make sure that you continue to do something that you want to do. So an FCD is a Franchise Disclosure Document. It’s a federally regulated document that goes into all the nitty gritty details of what the franchise agreement entails. So who would be a good fit to buy a 6UP Canine would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding, and who would not be a good fit is a cat person. So the upfront cost for Tip Top is $43,000, and a lot of people say they’re generating doctor money, but on our disclosure, the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to $25,000, $35,000 a month. to train and get trained by us for Tip Top K9 to run your own Tip Top K9. You would be with us for six weeks here in Tulsa, Oklahoma. So we’ve been married for seven years. Eight years. So if you’re watching this video, you’re like, hey, maybe I want to be a dog trainer. Hey, that one sounds super amazing. Go to our website,, click on the yellow franchising tab, fill out the form, and Rachel and I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years before he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come spend a day with us, spend a couple days with us, make sure you like training dogs and own your own business. Well the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future and you don’t hate your life. You get an enjoyable job that brings a lot of income but is really rewarding. Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockrell, head of Disney, with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, graphic designers, and web developers. They run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly he’s running 160 companies. Every six to eight weeks he’s doing Reawaken America tours. Every six to eight weeks he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best of you. Clay has been an amazing business coach. Through the course of that we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right and anyways, just an amazing man. He’s impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that. And of course, we were conservative enough that we could afford to take it on for a period of time but it was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing and I encourage you if you haven’t worked with Clay, work with Clay. He’s going to help magnify you and there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps for maybe six hours a day and literally the rest of time he’s working and he can outwork everybody in the room every single day and he loves it. So anyways, this is Charles Kola with Kola Fitness. Thank You Clay and anybody out there that’s wanting to work with Clay it’s a great great opportunity to ever work with him so you guys have a blessed one. This is Charles Kola. We’ll see you guys. Bye bye. Hi I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And, I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area and that was without Clay. So when I came to know Clay, I really thought, man there’s not much more I need to know but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do I’m not paying attention to what other leading industry experts are doing and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800% increase in our internet leads. Going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t. My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I want to do? My degree and my background is in education but after being a mom and staying home and all of that I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand and we just rolled with it. I love people, I love working with people, I love the building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due, and Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started the business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. The Thrivetime Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website, we’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this and because there wasn’t anything like this I would go to these Motivational seminars no money down real estate Ponzi scheme get motivated seminars, and they would never teach me anything It was like you went there, and you paid for the big chocolate Easter Bunny, but inside of it. It was a hollow Nothingness, and I wanted the knowledge like oh, but we’ll teach you the knowledge after our next workshop. The great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it. We built this facility for you, and we’re excited to see it.


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