Carpet Cleaning Service | How to Successfully Grow a Carpet Cleaning Service + See Thousands of Success Stories At ThrivetimeShow.com Join Eric Trump At Clay Clark’s Dec. 4-5 Business Conference (Anaheim, CA)

Audio Transcription

Transcribed with Cockatoo

(Speaker 3)
My name is Nathan. I’m here from Tulsa area. We’ve got a business, Fleet Carpet. We’ve served Tulsa and surrounding area for almost 22 years now, next month. I have been going to the conferences for a couple of years and I’ve been implying every year and this year the thing that really kind of stuck out to me was looking forward to where you want to go. A lot of times we get into the hamster wheel of wanting to just grow your business or just really work hard, but why?

(Speaker 3)
Like what’s the end game? Not that you need to check out, but you have to have a place that you’re going to. And really the last couple of years I was just pushing hard, like I just wanted to double my business. But I started thinking now, hey, I did that, and I would actually triple the amount of business we did. So now, what’s the next thing? Like, where am I going to go?

(Speaker 3)
Like, why did I triple my business? I realized, I don’t have a good answer for that. So that’s my next big thing I want to take away, is like, I’m going to sit down and say, OK, if I double my business again, what is it for? And I’m starting to kind of get some ideas of what I want to do next. Blaze presentations, well, first, the atmosphere is just unique to anything else. There’s inspirational quotes all over the wall.

(Speaker 3)
It’s high energy. for lack of a better term, it’s to keep you awake. You can get your focus off, but the reason I come back is because this is also a great motivation. It’s almost like business church, where you get in and there’s a little bit of a hallelujah. You need to have somebody that’s excited about what you’re doing. The average person, you tell them about what you do with your business and They don’t care, or they think you’re the man.

(Speaker 3)
And they’re like, oh, well, you just, you just grow money out of your pockets, right? So you should just pay twice as much to your employees. And you’re like, no, I’d go out of business if I paid my employees twice as much, because I got a really small profit margin. And be around other business owners who understand that. And Clay’s presentation style, you will not take a nap. It is not a possibility.

(Speaker 3)
He is funny. He takes things. And the best part of Clay’s presentation style is he takes the things that we’ve all dealt with, and then he makes fun of itself. It exposes how face plant in all these different ways. areas of our business. And you can point your finger and laugh at him while secretly going, oh my gosh, I have done every single one of those things that have happened.

(Speaker 3)
And so it makes it, it’s like Jim Gaffigan in a business sense. I mean, they have the same exact same humor style, talk to himself in these little voices. We have dealt with customers with brick walls we run into, and he’ll personify them, but also, in a way, show you the path out, show you around the wall, over the wall, around the wall, so it’s actionable, quick things, and you laugh at the same time. The easiest way to learn your own mistakes is to see the mistakes of others. If you are a person who likes to get things done, This gives you the things you need to get done. Now if you don’t like getting things done or you don’t like really grinding in and staying focused, this wouldn’t be a good conference for you because this is a conference for people who are motivated, want to accomplish and get to places.

(Speaker 3)
If you just want to be inspired to do something, this isn’t that type of conference. It will inspire you, but it will inspire you to action. It will inspire you to accomplishment. A lot of times, I mean honestly, if I could have done better with my business on my own, I would have. and I needed somebody to show me a path that I could go forward. And with that path, we’ve actually tripled our business in a two -year span because I was able to unstuck the things I was stuck at, be able to get around or go through the walls that were in my way.

(Speaker 2)
It’s changed our business a thousand fold, actually, specifically 40%. But the cool thing is, is we know it’s just up from here. I mean, literally 11 months ago, we were talking about liquidating and closing the doors. And just one phone call and one interaction with getting some coaching, our horizon is completely different. And we’re still got a lot of work to do. We’re getting better every single day.

(Speaker 2)
But we’re super excited with where we’re going from from here.

(Speaker 1)
And for anybody out there that’s thinking about scheduling a service with you guys, what we’re going to do is we’re going to go to Google right now. We type in Kansas City Oxifresh. This is you guys right here. Which locations is you? I want to make sure we’re sending people. We have a lot of our listeners in Kansas City.

(Speaker 1)
Which particular locations are yours there?

(Speaker 2)
We’re all of those.

(Speaker 38)
All of these.

(Speaker 1)
So you are the Kansas City area. So everybody just Google search Kansas City Oxifresh. There you’ll be. Well, Thrive Nation, on today’s show, we’re interviewing a diligent doer. So if you’re out there today and you say, I feel stuck, I want to know how to start or grow a successful company, step one, it requires diligence, which means the steady application of effort over time, the steady application of effort over time. Now, today’s entrepreneur happens to be a franchisee, full disclosure, of a brand called Oxifresh.

(Speaker 1)
Oxifresh . com is a brand that I’ve had the honor of working with the past 17, almost 18 years. And these guys are the franchise owners of an Oxifresh Oxifresh location, or actually Oxifresh locations and territories, which can be quite a bit to handle. And they are doing a phenomenal job. Spencer, welcome onto the Thrived Time Show. How are you, sir?

(Speaker 2)
I’m good, Clay. Thanks for having me, man.

(Speaker 17)
It’s good to be here.

(Speaker 1)
Hey, so I got to ask you, first off, we’ve been working with you for a while now. How long have we been working with you guys approximately?

(Speaker 2)
We started in January of this year, so getting really close to a year.

(Speaker 1)
And have you sold more carpet cleaning? Are you up 1 % or 2 %? Or is there some kind of quantifiable way you could articulate the growth percentage?

(Speaker 2)
Yeah.

(Speaker 1)
In our first, I guess, 11, 12 months, we’re up 40 % this first year. Amen. And now you guys, Andrew brags on you guys all the time.

(Speaker 2)
So every time I hear about you guys, it’s a brag session. But if people want to Google you and verify you’re real, what territory can they Google to find you guys? We’re pretty much all of the Kansas City metro and surrounding areas. So some of the biggest surrounding areas of the KC proper like Olathe, Kansas, Overland Park, Kansas.

(Speaker 1)
Lenexa, Kansas, Lee’s Summit, Missouri, and there’s dozens of others. So basically we support the entire Kansas City Metro. Now, I want to ask you this question, and this is not a backhanded compliment, but one of my friends, he is jacked. I mean, one of the most physically fit people I’ve ever met in my life. And you look at him and you think to yourself, brother, you do not need a trainer. That’s what you think.

(Speaker 1)
People actually say that to him. But he has a trainer. And you ask him, why do you have a trainer? And he says, well, I have a trainer. And that’s why I look like I do. I have five sessions a week.

(Speaker 1)
I said, so just to be clear, you’re spending $500 a week for a personal trainer. He said, well, it’s $100 a session. I do five a week. And he said, I find that when I go, something happens that I’m A, I’m paying money for someone to hold me accountable. That’s part of it. The second is my trainer pushes me beyond what I would be without his pushing.

(Speaker 1)
And he said, the third is my trainer knows what to do, has the tools, and so he takes the guesswork out of it. And again, this is one of the most physically fit people I’ve ever met, and he just is locked in with a trainer.

(Speaker 2)
I want to get your thoughts on that as far as business coaching and having somebody to show you the way, maybe push you a little bit, track the numbers. What kind of impact has that made on your business? It was huge. We started the business. We ran it for probably about two years prior to getting a coach. And we know all of the things to do because, fun fact, I bought into the business because I was so excited to start a business because of listening to your podcast for probably at least a year before I ended up pulling the trigger.

(Speaker 2)
So I know all the systems. I know the processes. I know what we’re supposed to do. But when it came down to getting it done and actually doing it every single day it just we were stalling and I’m not gonna lie. We were getting ready to close the doors and I was like we got to make one last call effort at this.

(Speaker 2)
And let’s get a coach hired.

(Speaker 1)
And we knew immediately who to hire and if they’ll have us. And since then, we’ve been off to the races and growing. Now, one of the things about success, I happen to write books. So let me just show the listeners an example. I write books. So this is a book I wrote.

(Speaker 1)
Actually, my wife wrote this book. This is my wife’s book called Now I See. I did not write this book. This is my wife’s book. I did edit this book. This book, Boom, is a book that I wrote.

(Speaker 1)
So I wrote Boom. My wife wrote Now I See. And this is a book that I did not write. But look what I did to it. This is Robert Kiyosaki’s book, the Rich Dad Poor Dad series. This is the Rich Dad Guide to Investing.

(Speaker 1)
And Robert Kiyosaki’s now gotten to be a, he’s become a friend. And he and Eric Trump are coming to speak at our business conference in March. And when I, I remember reading Robert’s book, I’m thinking to myself, wow, this book is really well done. And when I started meeting people like Robert Kiyosaki, Robert Kiyosaki or Robert Greene or Guy Kawasaki, I always ask these guys, I would say, how did you write the book? And they would say, well, step one is you write it. And then step two is you maniacally edit it.

(Speaker 1)
And it’s not like it’s a complicated process, but you just have to go back and edit it every day. It’s not like it’s a big complicated thing. It’s just you have to read your own book and read it to find the errors. And when you think you found all the errors, you read it again. And I’m going, so your entire process consists of writing the book and then reading it till you don’t find any errors? They go, yeah.

(Speaker 1)
And then I have an editor read it and find errors. And then they send it back to me. And I said, well, what do you do next? They said, I read it and I find errors. And I said, what happens next? They’re like, give it back to my editor.

(Speaker 1)
And I’m going, there’s no way. I mean, how many times do you do this? And I started hearing from the world’s top. We’re talking the John Maxwell. We’re talking Mark Manson, the author of Subtle Art of Not Giving an F. Robert Green. we’re talking about the world’s best -selling authors.

(Speaker 1)
They say, oh, I go back and forth usually two dozen times before I get it perfect. And I think that’s a little bit of the madness of growing a successful company.

(Speaker 2)
It’s knowing what to do and then doing it consistently. Can you talk about that, about just step one, knowing what to do, but then step two, doing it over and over and over? Yeah, I think I’m with you. It’s not rocket science. The trick is in the discipline. But I’ll even add one in there between those two steps, which is knowing what to do and then doing it and stop making excuses.

(Speaker 2)
Even us, when we get on the call with Andrew, it’s like, Andrew will say, well, did you get your X amount of Google reviews? Did you get your X amount of images loaded? And we’ll say, well, we got some, but, and then we did this, but, and we’ll come up with excuses. Pretty quickly, you can understand, hey, you’re just making a bunch of excuses. It’s time to get stuff done. So yeah, it’s the hard part is the discipline.

(Speaker 2)
Back to your analogy on working out and getting jacked. Everybody knows what to do. You know, everybody, maybe not everybody knows what to do, but most people know what to do to get jacked. Most people know what to do to make money. It’s just somehow you got to go do it. And then obviously, there’s a lot of tricks you can you can learn from from people who’ve been doing a long time.

(Speaker 2)
So you should always educate yourself.

(Speaker 1)
But I’m with you. It’s all about the diligent doing. Now, in part two of today’s show, so after this portion of the show, in part two, we’re going to sit down and interview Dr. Sean Baker. And someone says, who’s that? He’s been on Joe Rogan multiple times. He’s actually one of the best -selling authors in America right now.

(Speaker 1)
So anybody can go to Amazon . com. You type in carnivore diet, this guy, carnivore diet. I’m telling you, folks, you are going to love part two of today’s show. Two of our conference attendees came Two of my clients came to a conference and at the conference we had Tim Tebow with here We also brought in dr. Sean Baker and these two guys They locked in and they decided to implement the carnivore diet for six months.

(Speaker 1)
This is a true story It’s gonna blow your mind and one of the one of the listeners lost 92 pounds in six months by only eating meat His cholesterol’s gone down. It’s unbelievable. The other guy got a little bit of a head start. He lost 81 pounds. And you’re going to hear their stories on part two of today’s show. And you say, well, what do you do?

(Speaker 1)
And they go, I only eat meat. It’s unbelievable the simplicity. And I believe that it’s that way with growing a company. It’s not super complicated, but it’s a simple plan. And you have to do the plan over and over, just like working out. You’ve got to get those biceps sore if you’re going to experience growth.

(Speaker 1)
So let me dial into the stuff you’re doing. One, step one, and maybe you don’t agree. Feel free to interrupt me. But one is you have to wow the customer. You guys at Oxifresh, I know you guys do this. Andrew tells me you guys do this.

(Speaker 1)
When somebody Googles Kansas City Carpet Cleaning, I’ll pull this up on the screen here. When somebody Googles Kansas City Carpet Cleaning, you guys come up top in the search results, but you have to wow those customers. I mean, you guys are obsessed with wowing your customers. So what do you say to somebody out there that’s mailing it in? their carpet techs or their business of some kind. It doesn’t wow.

(Speaker 2)
It maybe doesn’t even deliver. They just do the minimum effort. What do you say to somebody that, for whatever reason, just can’t seem to get motivated to wow the customer? I would say you’re probably not going to make it very long. We always strive to get like three wows per interaction with the customer. And it can look several different ways.

(Speaker 2)
Maybe it’s we’re calling ahead and saying we’re stopping by the quick trip or Starbucks on our way. Do you want anything? You know, some people might get a little weird about that. Or there’s a password. out, we’ll bring it up, you know. Or, it’s even just showing that you care.

(Speaker 2)
We have so many service industries out here that get the technician, they come, and it’s like they’re just here to collect a paycheck and, you know, they’re going to go through the motions. But if you can get your technicians or your employees and the ownership too, to really show the customer that you genuinely care, then you don’t even need all that extra stuff to get the three wows with each interaction. It’s little things like calling them the night before and actually caring about what kind of situation they have when you walk into their home. Because they’re letting you into the privacy of their home and they need to know that they can trust you. So just gaining that trust and that rapport even before we show up, that’s the first wow. And then the others are easy like, oh, do you need help moving this piece of furniture while we’re in here?

(Speaker 2)
Just doing little stuff like that. And you’ll see, we’ll even do things like leave, we’ll get like hot little toys or treats for the dogs. And we don’t do that all the time, but a lot of times we’ll do little things like that and leave them for the customer. Kind of a no questions asked redo policy. You don’t like what we did within a certain amount of time, we’ll come back and make it right. And we won’t stop coming back until it is right.

(Speaker 1)
Just a lot of things like that. And I think if you don’t do that to differentiate yourself, from your competitors, you’re probably not going to last very long. And if you are lasting, you’re probably just lasting and not thriving. Now, for anybody out there who’s curious about how I voted or who I voted for, I happen to be a libertarian, which means every year I go, well, there’s no libertarians to choose from, and so I tend to vote Republican. But I want to share with you a story. I was staying at a hotel years ago, and the bellman there, this guy looked exactly like Barack Obama.

(Speaker 1)
And I said, do people ever tell you that you look like, he goes, Obama? I said, yeah. He’s like, yeah, people call me Obama. I said, it’s interesting. He said, sir, don’t hold it against me. If you’re not an Obama fan, if you are an Obama fan, that’s okay too.

(Speaker 1)
But sir, I want to make sure I take your bag. up to your room. This is the bellman at this hotel in Vegas. He says, I want to make sure I take your bags up to your room. You have a great experience. What room are you in, sir?

(Speaker 1)
I tell him the number. He goes up there, takes my bags. He says, sir, I really do appreciate you. True story. This is a true story. Crazy story.

(Speaker 1)
And he hands me a $5 bill, because I’m tipping him. He hands me a $5 bill, and on the bill is his phone number. And he said, we got a lot of bellmen. I don’t know that any of them have ever tipped you, but I’m giving you a tip. Call me. And I’m like, whoa!

(Speaker 1)
See, that was like a next level, like, wow! So I said, what now? I mean, I was amazed. He said, a lot of bellmen probably won’t give you a tip, but I’m going to give you a tip. And he hands me $5. This is the number to call if you need anything.

(Speaker 1)
And sir, I’ll be back in five minutes with guides, basically, of things to do in Las Vegas. Are you looking to take the lady on a dinner night, a dinner date? Are you going to go see a show? Do you want to go to a casino? Are you looking to sightsee? What are you looking to do, sir?

(Speaker 1)
And I said, I’m looking just to go to take my wife to dinner.

(Speaker 37)
He said, I’ll be back in five minutes.

(Speaker 1)
Dude goes down the elevator, knocks on the door. Knocks on the door. I said, hello. He goes, it’s Obama. Sir, hope and change. I hope.

(Speaker 1)
I hope you have a great stay. Sir, here’s some change. He gives me another dollar. Hey, if you need a tip, this is my phone number. I’m like, what is going on? So he’s out $6.

(Speaker 1)
And already, I remember him. I never forget him because he looks like Obama. He says, hope and change. Gave me the change. Gave me a tip. And so the next morning, I wake up every morning methodically at 3 a .

(Speaker 1)
m. So I set my alarm. My alarm goes off in the hotel, 3 a . m. Vegas time. Go down to the lobby, and dude is there.

(Speaker 1)
And I’m like, this is crazy. he’s the only bellman who seems to be operational there’s a couple guys that have to work the shift but this guy is moving and he’s got people looking for him in the lobby people are going hey is obama here and i’m like hey obama true story i said obama dude you are killing the game i was there for about four days and i noticed people were waiting for him to get their luggage. They were going, hey, is Obama here? And the other bailmen were looking for jobs, looking for work. This guy has people waiting for him.

(Speaker 1)
So I finally said, sir, can I ask you, where are you getting this mindset? What’s going on with you? He said, sir, if I can over -deliver, I think it’s how it goes, if I can over -deliver, I’ll get overpaid. And I’m paying my way through medical school. And so I’m going to pay my way through college. I’m going to over -deliver.

(Speaker 1)
I’m going to over -deliver, and then I’m going to get overpaid. And I just remember, I had a desire deep within me to tip the man hundreds of dollars. And I did. And I did. And I was thinking to myself, that guy really ignited the law of reciprocity that Napoleon Hill talked about. He wowed every customer.

(Speaker 1)
I watched that guy, and I’m thinking, he had the same cart, the same uniform, the same name tag. And he took the little tools he had, he tipped the customer, he came up with a memorable marketing slogan, hey, I look like Obama. He embraced the whole hope and change thing. And at the end, we’re checking out. I said, man, it’s been great, Obama, getting to know you, man. You’re great.

(Speaker 1)
He says, honestly, man, I vote conservative, but got to go with it. And it’s just this whole like, it was like the ultimate punchline. And I’m saying that because there’s somebody out there, you’re saying, I don’t have a lot of money. I don’t have a lot of tools. And I’m telling you, if the Bellman can do it, if Oxifresh can do it, you can do it. Now, the second thing you guys are doing is you have a daily huddle with your team.

(Speaker 1)
So every single day, you guys do your best to huddle with your team. Obviously, there’s holidays that come up.

(Speaker 2)
But I mean, you’re huddling with the team, and you’re saying, guys, this is what needs to be done today. This is what we did yesterday. And you’re looking at the numbers, the key performance indicators. Talk to the listeners about the daily huddle and why it’s so important for you to do that daily huddle to make your OxiFresh super successful. Well, it’s huge because you got to keep it really simple for your employees. And if you just give them a long list of laundry items to do at your weekly staff meeting or if you were us a year ago or your never staff meeting or your text to take put that’s which is bad.

(Speaker 2)
Don’t do that. Do the staff meeting. They don’t they can’t keep track of everything they got to do. So if you have the daily hub huddle, number one, it keeps all of them accountable. So, you know, they’re going to show up and if they don’t show up to the daily huddle, well, now, you know, they’re probably going to be late to the first their first appointment. So we got to start calling and figuring out plans for that.

(Speaker 2)
And then we can just plan ahead with the daily huddle and manage all the daily fires that would have come up, but we’ve handled them right then and there. We do it every single morning at 745. Doesn’t matter the day, doesn’t matter the situation, we do it unless we’re closed for Christmas, for example. And we’ve had to pivot. We fought back for a while because it’s like, well, we got texts coming from all over the metro.

(Speaker 1)
The metro is large. How are we going to do a daily huddle at one spot? So we’ll do a daily huddle in person sometimes, but a lot of times we just do it virtually via Google Meet, and we get all the guys on one call, and we all talk about what we need to talk about, and we get the day started right. Every single day at 7 .45. Next thing you’re doing, so step one, wow every customer. Step two, that daily recurring huddle.

(Speaker 1)
Step three, you’re never done recruiting. Never done recruiting. And I don’t know why this is a controversial concept. So I’m going to give some stats on the screen here so people can get mad at the stats and not mad at me, because I’m not the one making up the stats here. OK, so here we go. By the way, Napoleon Hill, bestselling author of Think and Grow Rich.

(Speaker 1)
I named my son after Napoleon Hill. He once said, you can start right where you stand by applying the habit of going the extra mile by rendering more service and better service. than you are now being paid for. That’s something everybody can do right now. But you know, you look at this, the statistics, 85 % of employees today, the 85 % of employees, they say, yep, I do lie on my resume. What?

(Speaker 1)
85 %?

(Speaker 36)
of employees, huh, according to Inc.

(Speaker 1)
Magazine, during their own surveys are going, yep, I do lie on my resumes. 85%. Now, Forbes, which is much more optimistic, Forbes is saying, no, no, 70 % are lying. OK, whatever. Now, the US Chamber of Commerce, they’re saying that 75 % of employees steal. 75 % of employees steal from the workplace.

(Speaker 1)
So as an example, I know somebody. I’ll be very vague. Years ago for Christmas, they came to me and they said, Clay, can I come to your Christmas party? I hear it’s legendary. I said, oh, you can come. And they’re trying to impress me.

(Speaker 1)
They know me. They’re not a client of mine. They’re family. And they show up with all these bottles of miniature alcohol, tons of it. And I’m going, what are you doing? And they go, yeah.

(Speaker 1)
Well, I work in the airline industry. And when no one’s looking, I take quite a bit. And I’m going, what?

(Speaker 35)
They go, well, per flight, you’re allowed to have up to one complimentary beverage per first -class person.

(Speaker 1)
So if they don’t take them, I just take them. And so I’ve accumulated thousands. So you’ve accumulated thousands of bottles. Oh, yeah. And check this out. And they have these like these earbuds, these one time wearing headphones.

(Speaker 1)
They’ve got these for days. They’ve got all these snacks they’ve stolen. They brought to the party. And I’m going, you’re probably bringing in, you know, two, three grand of stolen stuff from the workplace. And I am shocked.

(Speaker 34)
that entrepreneurs have this blind faith that they’re not going to be robbed, that the employees aren’t going to steal, that the employees aren’t going to fire themselves, that the employees aren’t going to get a divorce and move out of town, that the employees aren’t going to get another job, that the employees aren’t going to get bored and move on, that the employees aren’t going to, their wife gets pregnant, now they want to stay home and help raise the kid.

(Speaker 2)
I mean, I don’t understand why it is that people think that you can never stop recruiting, but you guys have clearly embraced the idea of ongoing, never -ending recruiting. Talk about that.

(Speaker 33)
Yeah.

(Speaker 2)
So I remember listening to your podcast, I don’t know, four years ago. And you bring this topic up. And I thought to myself, there’s no way people are this bad. There’s no way. But immediately, we get in the business. And we have stories for days, stealing not showing up, weird excuses, just crazy stories for days.

(Speaker 2)
I’m sure every business owner has it. And we were kind of, we were kind of stalled on doing the group interview, you know, as frequently as we do now. I would say we probably still don’t do it as much as Andrew wants us to, but we do it on average, maybe every two weeks at a minimum every month. And because we have a good group of core guys right now. But it’s so important because, especially in our business, It’s not like we’re getting two week notices. If someone wants to leave, they’re just leaving or they don’t even they may give you the the kindness of giving you a call that morning, but typically they don’t show up or maybe you catch a technician who is stealing or doing some shady things and.

(Speaker 2)
And you have to let them go on the spots. I think the biggest thing is if you don’t have constant candidates coming in, you can become hostage of your employees. And we were subject to this. We became hostage of our employees. And then the group interview solved that immediately. And we were able to automate the process pretty easily with Indeed.

(Speaker 1)
So all I got to do is make a post. And then a week later, 30 people show up to our office. And we can just rock and roll with our outline, our script, everything we want to talk about. But we got to systemize and we do it about every two weeks and it’s key to our success. Now, again, I want to respect your time, but I also want to get into all seven of these things. I mean, there’s so many things you’re doing well, but I want to hit on these seven.

(Speaker 1)
So again, step one, folks, they’re over delivering. They’re wowing customers. If you’re watching today’s show, if you own a restaurant, a dentistry, years ago, I worked with a dentist. a skin care company, a dermatologist, and I said, you have to wow your customer with your sights, your sounds, your smells, sights, sounds, smells, the employees, sights, sounds, smells, the employees, and the overall experience. And the dermatologist said to me, he goes, it’s occurred to me we have no music in my office. The office looks bad.

(Speaker 1)
The visuals are bad. There’s no music.

(Speaker 18)
I think my front desk lady is kind of sarcastic and mean.

(Speaker 1)
What were the steps? I said sights, sounds, smells. He’s like, yeah, I know the bathrooms smell good. What else? And so there was no intentionality to it. So we teamed up with this dermatologist, true story.

(Speaker 1)
And I ultimately, I said, well, hey, what are something that we could do every day? He decided to bring in a catering truck or a catering group that would deliver fresh kind of Panera bread kind of style food every day. So when you’re in the lobby waiting for your appointment, you have fresh coffee, you have light fruit, you have a few wraps, those kinds of things. He got an overhead playlist we helped him develop. He repainted his office. He went with kind of a modern rustic front desk.

(Speaker 1)
And anyway, he was very intentional. And his customers loved it. And they left him raving reviews. And it was powerful, just a complete turnaround. So if you’re watching today’s show, Wow your customer. Step two, you gotta hold that daily huddle.

(Speaker 1)
Step three, never stop recruiting, never stop recruiting. Step four, you gotta have a recurring weekly staff meeting. Weekly, what? Every week, if you’re the owner of the company, you have to have a meeting with yourself or a coach or somebody to look at the numbers and ask yourself, are you drifting into dystopia or are you moving ahead?

(Speaker 2)
Next, you have to implement a tracking sheet. Most people don’t track, and I’ll tell you this, where you don’t track, you will slack. You must measure what you treasure. Can you talk about the importance of using a daily tracking sheet or a weekly tracking sheet to track your actual numbers. Yeah, it’s super important because you can see it all in one spot. That’s something Andrew helped us out with right away.

(Speaker 2)
and it is extremely valuable. If you don’t have it all in one spot, it’s hard to gather it all and make analysis and do that. And if you’re not tracking it, then what are you doing? I think It’s very important to do that. So we have all of our, it’s pretty simple and you get to keep it simple. We have money in, money out, how many Google reviews we’ve gotten, and maybe some stuff on ad spend and other things, but money in, money out, and then you can start to see trends.

(Speaker 1)
And then as you see the trends, you can start to change your activities. One trend we had that Andrew got on us today, our Google review counts were low relative to the last few weeks. So he said, okay, well, what are you going to do about it? If we weren’t tracking it, we wouldn’t have been like, hey, it’s time to get back on our Google reviews.

(Speaker 2)
And just to be clear, I don’t want to ever exaggerate on this show.

(Speaker 1)
I’ll be very clear and very measured and accurate in how I speak. I believe you’re up 40 % in less than a year. Is that an accurate statement? That’s correct. It’s mind -boggling. OK, so next is that you want to get, this is step six here, you want to gather objective reviews from real customers.

(Speaker 1)
You just have to do it. And I think somebody says, well, I’m just going to allow the customers to leave me a review if they feel like it. I’m telling you, folks, I took my son to Margaritaville the other day. It was a restaurant that was nearby, the Jimmy Buffett theme, Margaritaville. And I’m walking out of the restaurant, and the front desk lady, she said, sir, Did you have a good experience? I said, yes, I did.

(Speaker 23)
She said, could you leave us an objective review?

(Speaker 1)
I said, absolutely. Would I have done it if she didn’t ask me? I’d say no. What? You’re a hypocrite. I’m a busy guy, right?

(Speaker 1)
We’re busy people. Everybody watching this, you’re busy. I was thinking about my son, his 17 -year -old self. I was thinking about my 20 -year -old daughter. I was thinking about Christmas gifts for my wife. I was trying to figure out where my valet vehicle was parked, all those things.

(Speaker 1)
Last thing I was thinking about was, I know, take a moment, leave a review about the steak I ordered.

(Speaker 2)
But you know what? She asked for a review, so I did. Could you encourage anybody to leave a review? who just, for whatever reason, has some sort of mental block about asking for objective Google reviews from real customers? It is the lifeblood of the business, for us especially. I mean, second only to delivering an outstanding service, the second most important thing is getting Google reviews so that other people in the community can know how good we are to work with.

(Speaker 2)
It’s pure head trash. You gotta get past the head trash. People do not mind leaving the review. It’s just you got to get them to do it. And if you don’t do it before you leave the home, you’re not going to get it. I’m a business owner.

(Speaker 2)
I know how much getting Google reviews has grown our business.

(Speaker 1)
And still, when I get service, if they don’t have me leave the review before they leave, I don’t do it. It’s not because I don’t want to. It’s because we’re busy. So you got to get it before you leave the house. Final two points, gathering objective video reviews from real customers.

(Speaker 2)
You do gather objective video reviews from real customers. That’s where a customer, you’ve wowed. You say, would it be OK if I gathered an objective video review, just got your feedback? Why are video reviews so powerful? Number one, I think it, I’m not super familiar with the algorithm, but I think video reviews jump to the top of your reviews. And then so that’s awesome when someone’s willing to talk about your product or your service, it’s going to get jumped to the top on the review list on Google Maps.

(Speaker 1)
But also, if someone like if I’m reviewing a service or a company, I look at the reviews and I see Someone believed in that product or service enough to put their face on camera, on the internet, for the whole world to see. And they must really believe in that product or service. So I’ve made the decision to use that product or service before I’ve even called them to get a quote. And that’s kind of what we want our customers to do, too. So final, let’s say, 30 seconds, 60 seconds.

(Speaker 2)
I don’t want you to feel time pressure. But the final 30 seconds we have here are 60 seconds. How would you describe the impact that business coaching has made on your business, aka your life? Yeah, it’s changed our business a thousand fold. Actually, specifically 40%.

(Speaker 2)
But the cool thing is, is we know it’s just up from here. I mean, literally 11 months ago, we were talking about liquidating and closing the doors.

(Speaker 1)
And just one phone call and one interaction with getting some coaching, our horizon is completely different. And we’re still got a lot of work to do. We’re getting better every single day. But we’re super excited with where we’re going from from here. And for anybody out there that’s thinking about scheduling a service with you guys, what we’re going to do is we’re going to go to Google right now. We type in Kansas City Oxifresh.

(Speaker 1)
This is you guys right here.

(Speaker 2)
Which locations is you?

(Speaker 29)
I want to make sure we’re sending people.

(Speaker 1)
We have a lot of our listeners in Kansas City. Which particular locations are yours there? We’re all of those. All of these. So you are the Kansas City area. So everybody just Google search Kansas City OxiFresh.

(Speaker 1)
There you’ll be. You can also search for Kansas City carpet cleaning, I believe.

(Speaker 2)
And you guys will pop right up in the conversation. And you guys are, again, OxiFresh is the brand OXI Fresh. And what are the markets you service there? You’re in Olathe, is that right? Yeah, the whole Kansas City Metro essentially, which is a lot of the surrounding areas are Olathe, Overland Park, Lenox. Overland Park is probably our biggest market.

(Speaker 2)
And you can see there’s still quite a bit of competition that we have to deal with. But just by doing the coaching and getting those Google reviews, I think we’ve gotten a thousand reviews this year alone.

(Speaker 1)
I mean, we’ve been able to obviously increase our business 40 percent. So there’s a lot of market share to go get. You just got to keep doing the same thing every single day and be disciplined. And it is working.

(Speaker 2)
So what do you say to somebody who’s going to Thrive Time Show dot com right now? They’re thinking about coming to see, you know, Robert Kiyosaki, Eric Trump, or coming to one of our workshops, or they’re thinking about scheduling a free 13 -point assessment to see if they’re a good fit for the business growth consulting. What What would you say to somebody thinking about taking some action? Oh, you got to do it. I mean, what is your hesitancy?

(Speaker 2)
It’s the moment to get the assessment. I think that’s free. So why not get some free advice from Clay and the team, first of all, and then get to the business conference.

(Speaker 25)
I’m going to be there.

(Speaker 1)
I just tried to get my tickets today. So I’m going to figure out if I want VIP or not. I want to sit on the new deck. Oh, dude. That is going to be, I’m telling you, that’s going to, this is a real story. I don’t want to interrupt you.

(Speaker 1)
Eric Trump and I have gotten to be friends. And he said, hey, I’d like to come to your conference. So he’ll be here, Robert Kiyosaki. So we are, I mean, I’m not kidding, folks. Every single seat will be sold. And then we have this big, I’m just like, right now, we are very intentional about who we sell tickets to.

(Speaker 1)
So there’s certain people I don’t sell tickets to. It’s just filled with entrepreneurs, OK? So people that are actually entrepreneurs or wantrepreneurs, people that actually are, they’re not just there to gawk. They’re actually doers. And so I told my wife, I said, we might have to add on a second deck. So we got a quote to add on a second deck for additional seating.

(Speaker 2)
And we already have pre -sold some of those. So I said, well, you got to do a third deck.

(Speaker 1)
So we’re looking to add the second and third decks before the event. So it’s going to be awesome. What you’re saying is I might be out.

(Speaker 33)
I may not be in.

(Speaker 1)
Well, you’re a client.

(Speaker 2)
So Andrew will figure out a way to get you. But I’ll tell you, it is going to be packed. I’ll sit at his desk. That seems very fair. To answer your question, we did come to one conference, and it was mind -blowing. Even someone who’s listened to your podcast and read a couple of your books, there’s always something you get from every single speaker.

(Speaker 2)
And it’s not just a bunch of mumbo -jumbo. There’s a little bit of motivational, but a lot of it is action -oriented, and that’s what I really enjoy.

(Speaker 1)
And I took my business partner, and it’s funny we joke about this, because he’s much more of the operator. guy and I’m much more of the sales and behind the business behind the scenes kind of guy and he’s I had to basically drag him to that conference but after he left that conference he was a whole different human. and his outlook on the business was 100 % changed. And what I’m saying is if that could do that to the type of person that I run our business with, then I know that everybody is going to get something out of that conference. Brother, thank you so much for carving out time for us. Have a merry Christmas.

(Speaker 1)
And for anybody looking to lose a little bit of weight, this next part of the show, two guys. One guy lost 92 pounds in six months. The other guy loses 81 pounds. They’re real people.

(Speaker 2)
It’s incredible. Folks, I encourage everyone to stay tuned.

(Speaker 32)
And again, thank you so much, brother.

(Speaker 15)
I really do appreciate you, Spencer. Thank you, Clay.

(Speaker 12)
Appreciate you, man.

(Speaker 1)
Bye -bye.

(Speaker 12)
In a Fox 23 television exclusive, a local company is taking small businesses to new leaps and bounds by linking them up with world -class education from millionaires, moguls, and everyday success stories. Fox 23 Sharon Phillips is live downtown on why it could have a big impact on our local economy. It’s already changing the face of small business right here in Tulsa.

(Speaker 1)
We have to determine that we’re going to live before we die.

(Speaker 4)
One quick glance at this wall, and it’s clear that CEO Clay Clark knows what he’s talking about.

(Speaker 7)
Right now, he is one of America’s most sought after business and entrepreneurship coaches.

(Speaker 13)
He’s working to teach entrepreneurs specifically what they need to start and grow business.

(Speaker 4)
Marketing, sales, PR. But Clay Clark, man, he is one character. That’s a good word for a character. Yeah, that is it. Good, driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good.

(Speaker 4)
And then I met his mother.

(Speaker 11)
And she just says, she just, she just lets him be Clay Clark. I mean, so, you know, he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with.

(Speaker 13)
His Clay Clark starts his days at five o ‘clock in the morning.

(Speaker 4)
Oh, it’s incredible. Yeah.

(Speaker 13)
He’s, he’s like, he’s, he’s a machine.

(Speaker 4)
He’s a machine. Yeah. But his, you know, I have problems with my company starting at nine o ‘clock.

(Speaker 13)
He has hundreds of people showing up at 5 a .

(Speaker 31)
m. in Tulsa, Oklahoma.

(Speaker 6)
Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest.

(Speaker 30)
I met his goats today.

(Speaker 6)
I met his dogs. I met his chickens.

(Speaker 5)
I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February.

(Speaker 1)
Now I can better that.

(Speaker 10)
Okay, Clay, I don’t think you know this.

(Speaker 1)
I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. so and the phone’s blowing up everything’s just blowing up blowing you’re right it is like a rocket ship so we’re pinching ourselves actually i learned at the academy king’s point in new york octa non -verba watch what a person does not what they say okay aaron antus guess who’s joining us for the december 4th and 5th 2025 thrive time show business growth workshop Santa Claus? No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th president of these United States.

(Speaker 1)
And yes, Amanda Grace will be in the place. And yes, Dr. Stella Manuel will be there so you know it will go well. Yes, we have Mel K in the house. Pastor Phil and Tammy Hotzenpiller will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a December to remember. Make this a December to remember and join us at the two -day interactive Business Growth Workshops.

(Speaker 29)
For over 20 years, folks, I’ve been hosting Business Growth Workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more.

(Speaker 19)
How do you get tickets?

(Speaker 1)
Go to thrivetimeshow . com. Again, how do you get tickets? Go to thrivetimeshow . com. I’m Ron Burgundy.

(Speaker 1)
He needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.

(Speaker 28)
I mean, who else has been able to create a brand like the Trump brand?

(Speaker 1)
I mean, look at it.

(Speaker 21)
And this is the man behind the business for the last, pretty much since 2015.

(Speaker 22)
He’s been the man behind it.

(Speaker 27)
So you’re talking, we’re into nine going into 10 years of him running it.

(Speaker 26)
And we get to tap into that knowledge.

(Speaker 1)
That’s going to be amazing. Now think about this for a second.

(Speaker 20)
Nothing is over until we decide it is.

(Speaker 2)
Was it over when the Germans bombed Pearl Harbor?

(Speaker 1)
German? Forget it, he’s rolling. And it’s $500 for a VIP ticket. Now, we only have limited seating here. Whoa. There’s a lot of togetherness and closeness, camaraderie.

(Speaker 1)
So again, if you want to get tickets for this event, all you have to do is go to thrivetimeshow . com. Go to thrivetimeshow . com. When you go to thrivetimeshow . com, you’ll go there.

(Speaker 1)
You’ll request a ticket.

(Speaker 19)
Boom.

(Speaker 1)
Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It’s my cell phone number, my personal cell phone number.

(Speaker 10)
We’ll keep that in mind. private between you, between you, me, everybody. We’ll keep that private.

(Speaker 1)
And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918 -851 -0202. 918 -851 -0102. I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102.

(Speaker 1)
That is not actually bilingual. That’s just saying Juan for a one.

(Speaker 25)
It’s not the same thing.

(Speaker 1)
I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, okay?

(Speaker 1)
Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there, like the Trump brand, right? You want to get that brand out there.

(Speaker 1)
It’s like, how do I actually make people know what my business is? and make it a household name. You’re going to learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell.

(Speaker 1)
So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results.

(Speaker 10)
We’re going to teach you how to manage people.

(Speaker 1)
Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. So it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones.

(Speaker 1)
And we have a process we teach about how to do that. find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all put together. the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting.

(Speaker 1)
We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day?

(Speaker 24)
How do you build an organization if you’re not organized?

(Speaker 1)
How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two -day interactive business workshop. Now let me tell you how the format is set up here. And again, folks, this is a two -day interactive 15. Think about this, folks.

(Speaker 1)
It’s two days. Each day it starts at 7 a . m. and it goes until 5 p . m. So from 7 a .

(Speaker 1)
m. to 5 p . m. , two days. It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question and answer session.

(Speaker 1)
So, Aaron, what kind of great stuff stuff happens during that 15 minute question and answer session after every teaching session. And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is.

(Speaker 23)
And what we do is we, we allow you as the attendee to write your question.

(Speaker 13)
questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.

(Speaker 21)
And then we take a 15 minute break to stretch.

(Speaker 1)
This is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett. K. You could meet Amanda Grace. You could meet Dr. Stella Emanuel. You could just grab a coffee. You could find some alone time. You could get lost in the bathroom.

(Speaker 1)
You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers. You could go attempt to find your phone, wallet, and your keys. My phone, wallet, keys. Yeah, phone, wallet, keys. Whoa.

(Speaker 1)
Now that’s a good idea!

(Speaker 20)
That means you have less than 3 % of our population that’s even self -employed.

(Speaker 1)
So you only have 3 out of every 100 people in America that are self -employed to begin with, and when Inc. Magazine reports that 96 % of businesses fail by default, By default, you have a 1 out of 1 ,000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up.

(Speaker 1)
But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say double? Yeah, there’s businesses that we have tripled.

(Speaker 22)
There’s businesses we’ve grown 8x.

(Speaker 21)
There’s so many examples.

(Speaker 20)
at thrive timeshow .

(Speaker 1)
com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

(Speaker 19)
Add to that Eric Trump, the man that runs the Trump organization.

(Speaker 18)
You say, Clay, I still I’m not going to get a ticket unless you give me more.

(Speaker 1)
OK, fine. We’re going to serve you the same meal both days. True story. We have we cater in the food and because I keep it simple. I literally bring him the same food both days for lunch. Who’s with me?

(Speaker 1)
Let’s go! Incredible. A Mexican restaurant. That’s going to happen. Someone says, I want more. This is not enough.

(Speaker 1)
Give me more. OK. I’m not going to mention their names right now because I’m working on it behind the scenes here. But we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want to You want a life -changing experience. You want to learn how to start and grow a company. Go to Thrivetimeshow .

(Speaker 1)
com.

(Speaker 17)
Go there right now.

(Speaker 1)
Thrivetimeshow . com. Request a ticket for the two -day interactive event. Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California. Great weather. Make this a December to remember.

(Speaker 16)
Eric Trump, the man who leads the Trump Organization.

(Speaker 1)
It’s going to be a blasty blast.

(Speaker 15)
There’s no upsells.

(Speaker 1)
Aaron, I could not be more excited about this event. I think it is incredible.

(Speaker 7)
And there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. You think that’s going to change your life? I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking.

(Speaker 9)
Don’t do the Smoke Your Way to Thin conference. That is, I’ve tried it, don’t do it. Yeah, chain smoking is not a viable, I mean, it is life changing.

(Speaker 8)
It is life -changing. If you become a jade smoker, it is life -changing. Not the best weight loss program though, right?

(Speaker 4)
Not really.

(Speaker 7)
So if you’re looking to have life -changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow .

(Speaker 11)
com.

(Speaker 4)
Again, that’s Aaron Antis. I’m Clay Clark reminding you and inviting you to come out to the two -day interactive Thrivetimeshow workshop in beautiful Anaheim, California. I’m Vince Staszewski, also from Sarasota, Florida. He dragged me here. Yeah, I was here in 2018. and it changed my business and I built another business and now I’m here to do it again with this business.

(Speaker 4)
I’m a brand strategist and it’s been really easy to go to a lot of events like this and just leave really in your head.

(Speaker 11)
There’s the strategic, step -by -step, real -life implementation that we can do to our business, and I’m so grateful to be here. And I’m very excited that Erica is here, and that is going to be epic.

(Speaker 4)
Hi, my name is Erica, and it has been amazing being here at the conference. I’m learning so much. Everything is perfect for me. Clay Clark, man, he is one character. That’s a good word for him, character.

(Speaker 14)
Yeah, that is it.

(Speaker 11)
Good, driven, smart.

(Speaker 13)
And I’ve never met a guy who was so hyper all the time.

(Speaker 1)
He’s doing so much good. And then I met his mother, and she just says, she just lets him be Clay Clark.

(Speaker 11)
I mean, so he’s endorsed by his mother, and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. Clay Clark starts his days at five o ‘clock in the morning. Oh, it’s, it’s incredible. Yeah. He’s, he’s like, he’s, he’s a machine.

He’s a machine, but his, you know, I could, I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at 5 .00 AM in Tulsa, Oklahoma, man. He’s a leader of a leader. He’s fantastic. Yeah, man.

No, he is. He is. And it’s, so it’s, it’s, um, you know, for, for the folks that aren’t familiar with you and by a few and far between, I first came across you. Gosh, probably 15 years ago, or maybe even 20 years ago.

Transcribed with Cockatoo