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Transcribed with Cockatoo
If we really want to thrive, yes, it is about vision. It is about team, but it is about the tools. And it is about building the habits every single day to do not just your best, but to do what others aren’t willing to do. When you build those habits over and over and over and over again, it gives you such a unique form of confidence. When you build those habits daily. One of the two quotes that was in my room almost all my life growing up was somewhere he is out there training while I am not.
And when we meet, he will win. And it sounds really negative, but I loved it. because I wanted to be that one that was training while other people weren’t. Most of the best in the world in business or in sports, they have also coaches on the side and mentors on the side. Why? Because they want that 1 % of 1 % of 1 % to get better.
But so many times we feel like, well, we don’t really need it. Man, I think it is one of the most vital things to our life, to your company, for us as a ministry. You look at the best players in the world, any sport, You look at the best CEOs around the world, any sport. What do they do? They all have coaches. And many times, the higher they get, the more coaches that they have, mentors, whatever you want to call it, that speak into them, that they have in their lives.
Why? Because they want somebody else that has a different vantage point, a different view, different wisdom to speak into them. If you will change, everything will change for you. You don’t have to change what’s outside. All you’ve got to change is what’s inside. To have more, you simply have to become more.
Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Start working on yourself, making these personal changes. It’ll all change for you. The learning process can be speedy, swift, powerful. Your learning curve can go up and then applying it to your business, your life, your family, conversations, equities of all kinds.
You’ll find some progress like I did that first five years when I met a teacher willing to share with me, turn my life around. Progress I couldn’t believe happened for me. I used to blame the traffic. The weather used to blame circumstances, right? People say, I’m too tall, I’m too short, I’m too old. I was raised in obscurity, raised on a farm, parents of modest means, all this stuff. If you were to ask me, how come you find yourself here, Mr. Rohn, age 25, living in America, land of abundance and opportunity, pennies, zero in the bank, not doing well, creditors calling, it would not have occurred to me to blame my philosophy.
I found it easier to blame the company, company policy. I used to say, if this is all they pay, how do they expect you to do well? So I figured that, you know, my future was going to be tied to what everybody else was arranging, the economy and, right, interest rates. I used to say things cost too much. That was my whole explanation, not my philosophy until my teacher taught me better that this is where the problem was, my own personal philosophy. Here’s what’s exciting about each person’s personal philosophy.
That’s what makes us different than dogs and animals and birds and cats and spiders and alligators. That’s what makes us different than all other life form. The ability to think, the ability to use your mind, the ability to process ideas and not just operate by instinct. In the winter, I’m telling you, the goose can only fly south. What if south doesn’t look too good? Tough luck.
It can only fly south. But see, human beings are not like a goose, can only fly south. I mean, you can turn around, go north, you can go east, you can go west. You can order the entire process of your own life. So hopefully you’ll find some inspiration here today. Hi, I’m Aaron Antis with Shaw Homes.
I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden. So I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly I thought I kind of knew everything about marketing and homes and then I met Clay and my perception of what I knew and what I could do definitely changed after Doing $800 million in sales over a 15 year career, I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last 10 years here with Shaw Homes.
We’ve been a company that’s been in business for 35 years. become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience.
I am glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field.
Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do.
I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company. that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing.
And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800 % increase in our internet leads going from 10 a month to 180 a month.
That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t. Many of you have a business that has struggled. Maybe you’ve had a business that you’ve just, for whatever reason, have never been able to get over the hump.
Maybe you’ve always been just kind of stuck in a rut and that’s become your normal. Maybe you went from the goal, you used to have a goal to thrive. And now your goal is just to survive. Well, to build your faith and to build your encouragement that you have the mental capacity and the tenacity needed to succeed. I thought I would get one of our younger success stories on the Thrive Time Show so you could talk to an entrepreneur who I don’t believe is yet 30 years old. years old, but yet is still achieving massive success.
Stephanie, welcome onto the Thrive Time show. How are you? Good, Clay. Thank you. So, Stephanie, where’s home for you? I live in rural Western Wisconsin, so Sparta, Wisconsin.
And how did you originally hear about the Thrive Time show business consulting program? I heard about you guys actually through Entrepreneurs on Fire. You did an interview with J . D. over there. And do you remember where you were when you first heard that show?
I was cleaning a house, actually. Well, you’re cleaning a house in Wisconsin. And from the time that you – I remember the exact house. Yep. From the time that you decided to get up the courage needed to schedule a call until now, how much have you grown? Since then, let’s see, 1 ,462%.
1 ,462%. And what kind of a timeframe has that been from the time that you, you know, reached out to now? Yep. I reached out, we started working together in March of 2020. It is October, end of October, 2021. So, you know, year and a half.
Wow. Okay. So, um, we’ve done a lot together and, uh, um, many things you’ve, you’ve done very, very well. And so I thought I’d do on today’s show is I’m going to bring up the things that you’ve been able to implement that we’ve taught you. And I’d love to get your take on how you’ve been able to implement these. I’m going to go through 10 core systems that I believe you’ve been able to implement well, and I’d like to get your take on it.
First off, you were not resistant to the idea of upgrading your branding. You were not resistant to the idea of upgrading your website print pieces. You actually leaned in and you wanted to get it done and get it done quickly. Talk to the listeners out there about how having an upgraded website has helped you. Yeah, the just overwhelming professionalism that people get from visiting our website just really blows them away to make them like realize that we are professional and that we stand apart from everybody else in the area. So the website was key.
I also think one thing that a lot of clients probably get stuck on is being like too nitpicky about things and just like wanting it perfect as opposed to wanting it done. So I think the biggest thing is get it done. We can always change things later. but it’s better to have an awesome website than a perfect website like right now, you know. And now step two, we optimized your website. A lot of people have great websites that look wonderful, but they’re not canonically compliant.
They’re not indexable, they’re not searchable. So therefore humans on the planet earth who are using search engines can’t find them. Again, you didn’t push back, you leaned into it. Talk to the listeners out there about how optimizing your website has helped increase your leads. Oh, definitely. So Google leads are like huge for us and people finding our website are huge.
So writing the content articles, making sure those keywords are showing up this we’re showing up when people search, you know, I was clean. or whatever they’re searching, whatever search terms we’re trying to show up for. So that’s huge. And of course the review side of things is huge too for pointing people towards our website. Okay, you jumped ahead on my little cheat sheet here, but step three, gathering objective reviews. You guys have done a great job of gathering objective reviews from your happy clients.
Talk to the listeners out there about the importance of gathering objective Google reviews from your happy clients. Oh, it’s so important. Like when I started working with Thrive, I definitely didn’t think like I needed to focus on that. I think I had 12 Google reviews when we started working together. And now between the two locations, we have, I think, like 210 or something like that, like five star reviews, all real. And when people find us, I mean,
it’s not even a how much do you cost, it’s when can you come? I don’t care how much you cost. So people are ready to close like that. Now, step four is building a transparent and easy to understand sales system. A pricing structure where somebody who maybe is not the most complicated individual, somebody who’s very simple like me could understand your pricing real quickly. Again, you’ve leaned in on that.
You’ve been great to work with. Talk to listeners about the importance of having a simple to understand pricing structure that your ideal and likely buyer can understand immediately. you just want them to not be confused or like, why, why is this like this or whatever. And also from the like, inside perspective of the managers or whoever is answering your phone, they need to be able to quickly, you know, answer questions and stuff without having a lot of training. So it needs to be able to be, you know, in like the sales script when they’re doing a call that they can just very quickly know what the numbers are and not have to be complex about it. Now, step five is implementing sales scripting.
You have done a great job of implementing sales scripting. And so many entrepreneurs, I’m telling you, oh, they say, I don’t want to do a script because I don’t want to sound like I’m reading a script. I don’t want my staff to be sounding like they’re reading. I want my team to have their own personality. I want them to embrace their true selves. And therefore, when their phone rings at their local business, Every time their phone rings, it’s just like a minefield.
You never know if the phone’s going to be answered professionally, if it’ll be answered at all. You never know what people are going to say. Nothing’s written down. It becomes a verbal tribal tradition. It becomes a celebration of jackassery. Tell the listeners out there, why have you embraced sales scripting and how has it helped your company?
Sales scripts are amazing, as well as, of course, the call recording so that we can hold people accountable to the sales script. But it just takes all the guesswork and then all of the variables of what people say are removed so that if, you know, something’s not working, we’re able to pinpoint what that is and tweak one thing. as opposed to whatever the people are deciding to say. It’s just, it flows really nicely. And it doesn’t sound robotic at all. Once you get used to it, it’s like, I could, I could say it off the top of my head, the exact scripts we use, and we know they close.
And that way, we know it works instead of just people doing whatever they feel like. Now, you also implemented a quality control checklist system where basically, it’s not in people’s minds, they don’t have to remember your technicians don’t have to remember what they’re supposed to do. There’s a checklist for everything. I mean, everything. When you go into clean a home or a commercial business, there’s a checklist for everything. Talk to the listeners out there about the mind freedom that you’ve experienced since, you know, taking it out of your head and putting it on a checklist.
Yeah, it just makes it so simple. Because it’s like, here’s the standard the cleaning tech is responsible for and is going to be held accountable to. And if that’s not hit, then we know that there’s a problem. They don’t get to say like, well, I didn’t know, they don’t get to say I didn’t know. And then on the client side, they have expectations set instead of them setting the expectation, we are setting the expectation as opposed to them being like, well, I thought you guys were going to clean my gutters. It’s like, well, it ain’t on the checklist.
So we’re not going to clean your gutters, you know? Now, knowing and optimizing your numbers in terms of the financial aspects of the company, again, you’ve leaned into that. A lot of people who are into fitness, I find, lean into that. They want to know how much they weigh, what their body fat percentage is, how many calories they’re eating. don’t want to lean into fitness, don’t want to know how many calories are eating, don’t want to know their body fat percentage. People that are into artwork and doing well at art, musicians.
I’ve worked with a lot of musicians, musicians that are good, want to know how they sound. They want to hear themselves. People that are not good, don’t want to hear themselves. Great ballet dancers and performers want to see themselves in a mirror. They want to analyze. Great builders want to see checklists and processes and blueprints.
People, the accountants who are good at their job, they want to know the numbers. Entrepreneurs who are not good at entrepreneurship never want to know their numbers. Talk to the listeners out there about the importance of knowing and optimizing your numbers, actually knowing how much profit you’re going to make per job. Yeah, I would say number one most important thing in my opinion is the tracking sheet that we implement together and that, you know, every single day I’m in the tracking sheet and knowing like exactly where my business is, especially now I’m very removed from the day to day kind of operations to a point, I’m not answering the phones, I’m not doing this, I’m not seeing the complaints or any quality issues or whatever. But I have my finger on the pulse of my business and every single aspect of the revenue, expenses, leads, closing rates, number of appointments, number of reviews, number of photos that are getting uploaded, just everything you could possibly know about the business, I know. So I’m never questioning like, or going off of emotion, because that’s not what we want to do.
We want to go off of facts and numbers. And so I know that, you know, we’re growing or whatever, we’re closing, etc, etc, because the numbers don’t lie. So I love the tracking sheet. And I think it’s the number one thing that people should implement. If they don’t do nothing else, they need to know their numbers. Now, you’ve attended a multiple in -person two -day interactive business workshops.
And the reason why we include that is a quasi -free service. What do I mean by that? I mean, it’s not a revenue generator for me. If you’re a client of mine, I say, hey, you can come to these events. We make it very, very affordable. If you’re not a client, you can pay $250 to attend the workshop.
And if you’re in a tight spot, we have scholarship tickets available. But the point is everybody can afford to attend. Can you explain how the interactive business workshops have actually helped you to maybe further understand the path or to get a whole picture view of the actual business plan? Yeah, I love the conferences because I always walk away with action items, even though like I go over these things with my coach every, every week. It just, I always walk away with something like, wow, I didn’t like a fresh perspective on things because you’re interacting with a lot of other business owners and like bouncing ideas off of each other and hearing what worked for them or what people are struggling with.
And of course then like having you like explain it in the way that you do. It just makes it very like actionable. Like I always go away with like, I, this is what I need to do on Monday. to make these things happen. It’s not just like this motivational thing. Do you laugh a little bit?
Do you have a little bit of fun? I do. I have a lot of fun at the conferences. Okay. And what kind of people attend the conferences? Not liberals.
It seems like all, we start at 7am and it seems like, you know, the entrepreneurs are like, this is awesome. We start at 7am. I can be done by three. I can still make some calls. Uh, what, again, you’re sitting next to people that have had massive success, people that have been in the program for years. Um, is that helpful to sit next to other people that have actually, I can’t even like the people I’ve met there have been life.
They’ve changed my life. Like, obviously you guys have all changed my life. Literally. I’m not just, you know, blowing smoke here. Um, but meeting the people, you know, the Josh Wilson’s of the world who I literally texted him today. Like, you know, we’re on a friend basis.
We have calls all the time. Like, just the people that I’ve met is just, uh, it’s life -changing. What is your website of people right now want to go online and, and they want to look up your website and kind of, you know, see who you are and what you’re all about. Yeah. It is www . serene -clean .
com. And, uh, okay. So you, you came to the workshop, you’ve implemented the tracking sheet, the group interview. People say, I had so hard to find people. I’ve never had a hard time finding people. Even right now, I don’t have a hard time finding people, but I can tell you it’s a system that I’ve developed.
It’s a proven system, a proven process that I’ve done. Uh, I’ve been doing this, this process of hiring people. This marks, I know it’s crazy. 22 years of doing the same system every week, interviewing people 22 years. I’ve been doing this. I’m a 40 year old person.
I’ve been doing the group interview for 22 years. Can you talk about the importance of doing the group interview and how it’s changed your business? Oh, it’s so important. Like, that has been, I would say that’s a big game changer too, because I always have candidates like ready to go when something happens. And you know, in the past two months, we’ve taken on a huge contract, and I have hired probably 40 people and somebody quit today, somebody quit yesterday, I fired somebody three days ago, it doesn’t matter. Next, next, next, you know, so it’s amazing.
Just a little context. If you just so you know, things that will get you fired if you’re out there and you don’t know about serene -clean . com. If you’re not on time, If you don’t honor your commitments to the client, you’re going to get fired. And there are certain people on the planet earth that don’t want to honor their commitments to their client, and they don’t want to show up on time. And therefore you’re not a good fit for Serene Killeen.
So she’s not running around just randomly firing people. She’s just saying, if you have a certain standard and expectation, and on behalf of the customer, because you’re a customer advocate, you’re saying, this is the standard we have to deliver at. Now, next thing, step number 11 here, you pay yourself well and you don’t apologize for it. Now, it is gonna be said that you actually make more money now per month than many people make per year. And I repeat that, you make now more money per month than many people now make per year and you’ve learned to pay yourself well and not apologize for it. But I knew you, uh, you know, going back to when you first called us to where, um, you know, you were really grinding to make it work and now you’re doing really well.
Um, now that you’re paying yourself well and not apologizing for it, are you able to enjoy more, more time, freedom to, to work out, to read, to spend time with family, friends, to think more meta on your business or how has that impacted you? Oh, yeah, definitely. Not having to worry about income is, is, uh, really empowering and also of course, that just allows you to do a lot of good in the world. Because number one, we’re here to make money, but money is just a tool. And so that allows us to, you know, help the community, help our families, you know, buy cool stuff, of course.
But the time freedom is really, that’s the whole point of this for me is like, I don’t want to have to be anywhere I don’t want to be at any given time. So and now I can do that. Now, final thing is you’ve been able to sustain diligence and accountability. What does that mean? Diligence is where it’s the steady application of effort over time. It’s like long after the motivation, the big idea wears off.
There’s always the excitement of a new idea. Oh, new idea. Yes, new idea. Love the new idea. Just had a new idea. I should buy a boat.
I should start a company. It should be called Serene Clean. Well, long after that idea has worn off, then diligence kicks in and diligence is a steady application of effort. If you’re out there and you’ve ever played sports at a high level, you’ve ever been a top notch speaker, you’ve ever been a top musician, anybody who’s out there who’s done anything at a high level, you know, the level of preparation is what prepares you for the ovations. Again, the preparation is what prepares you for the ovations. And then, but everybody out there, if you have a sound mind and you’re being honest, you need a little bit accountability.
We all need accountability. Somebody that can hold us accountable to push through goals, push through obstacles that made that time seem insurmountable. You know, sometimes it’s like, it seems overwhelming. Um, how has the weekly meeting and the accountability helped you to stay diligent and consistent over time? Yeah, I love that. My coach definitely like holds me because everybody needs to be held accountable, no matter how high achieving you think you are.
And obviously, like, you know, the the pigheaded discipline is is awesome to have that. But you still need somebody to hold you accountable. And like, for me, you know, there’s certain things, like there’s always some place that you can do better and improve. on. And so what my coach Bloomer, he always, uh, you know, it’s like, okay, it’s been two weeks now. You haven’t gotten a video review.
What’s going on. And it’s like, ah, I don’t like getting video reviews. Like he’s calling me out on it. I love that because like, I hate it, but I love it. And because that’s, we need to be told where we’re failing. I mean, they’re telling us where we’re good, but we need to be told where we’re failing.
Oh, that’s amazing. Now, again, you are a diligent. a woman who’s reached out, we only take on 160 clients, I think you certainly occupy one of those spaces as well. And what’s interesting is, you know, last year, our average client grew by 104%. And we didn’t have any client that grew by over 500%. So 1 ,462 % is certainly going to impact that average.
What advice would you have for anybody out there listening who’s contemplating going to thrivetimeshow . com forward slash EO fire to schedule a consultation? Because again, if people want to schedule a free consultation with me, I don’t charge for that. We do have call screeners. They’re going to make sure I’m not wasting your time and you’re not wasting my time to see if you’re a good fit. But there’s people out there contemplating going to thrivetimeshow .
com forward slash EO fire. eofire . com that’s thrivetimeshow . com forward slash eofire . com. What advice would you have or feedback would you have for somebody thinking about attending one of our in person workshops or scheduling a one on one consultation?
I think that most people should definitely go to the conference, but when it comes to the, the one -on -one coaching, I think you really need to look at yourself and like, say, am I ready to maybe be told to do things that I’m not comfortable with? And I’m, am I ready to do it? Um, because you can always hem and haw and go back and forth, but if you’re not ready to implement anything, it’s probably not a good fit because your coaches are going to push you. And that’s the whole point you’re paying them to push you. So if you’re not ready and willing to make changes, then don’t bother. I tell you what, I really do appreciate you taking time out of your busy schedule to join us.
I’m so excited about your growth there and hopefully we’ll see you in December. Are you coming in December to the conference? job. I’m a military base. I’m on a military base right now. I’m rejected.
Okay. That’s fine. But maybe we’ll see you at the next one. Okay. Thank you for being here. I appreciate you.
Thank you, Clay. Take care. Bye bye. Hi there. My name is Stephanie Pipkin. I am 24 years old and I own Blackbird Falls Cleaning Services.
We opened in April of 2019 and it is now mid June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach, Luke, from Thrive Time. It has been insane, to say the least. I started working with them in mid -February of this year, so we’re about four months in of working together, and it has completely transformed my business in pretty much every facet. Um, so I’m going to check my notes here. Um, so in four months my leads have tripled.
Um, I was getting probably like two leads a week. Now I’m getting more in the like 10 to 15 leads a week. Um, I have doubled my number of employees. Uh, I’m now hitting the highest revenue weeks in the history of the company, a week to week it seems like. Um, We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. hiring quality employees has become much simpler and less stressful by using their systems for hiring.
I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of group interviews and interviewing every single week. It’s just been great and I don’t waste as much time on low quality candidates anymore. I have successfully gained our second largest commercial client, and this was during COVID.
So again, I started working with Luke and Clay in February, and then COVID hit in mid -March or so. So for the entire month of April, we were shut down residential, April and May, I believe. And so despite that, and again, being a new business and all this stuff, I mean, we came out of COVID, like, stronger than ever, and now hitting our highest numbers in the history of the company. It just leads, just piling in. And the beauty is when people call us, they’re already sold because of our Google reviews, our online presence, the no -brainer offer that we now give to our clients, which is, you know, if they book their second appointment within a month of the first, they get 50 % off. And again, they’re just ready to book.
I hardly have to do any work it feels like sometimes to actually book people. So that’s amazing. Every week I meet with Luke and it’s awesome. Obviously, I’m in Wisconsin, he’s in Oklahoma, but we have a great time. I know I can text him at any time, call him at any time with any issues I’m having, especially when COVID did hit. They were so helpful in helping me get the PPP grants and everything settled away there and really pushed me to make sure I was on the ball and getting all of the grants that I was possibly able to, which was amazing.
So they’ve just been such a wealth of information and And when I’m freaking out because, you know, a burning fire is happening, Luke’s there to calm me down and, you know, back me off the cliff edge. And it’s just awesome to have him. as a resource there. So every week we meet and we have a big tracking sheet. So we track all my leads, we track my numbers, where the leads are coming from, any complaints. I love my tracking sheet.
I know it’s probably a little extra, but I love it because I can see everything that’s actually happening in my business. And this is so important because it’s not like I’m just saying, well, I feel like it’s busier. I know if it’s busier and I know, are we making a profit every week? Why or why not? It’s just amazing. I’m tracking my Google reviews, tracking my competitor’s Google reviews, and Luke is always pushing me to get more reviews even though I was not very comfortable with that at first.
It felt just pushy, but now I’m seeing the effects of having a lot of Google reviews. A lot to me at least, not very high compared to others. People are finding us on Google and they’re already ready to book because of our reviews. Going for those reviews has been so integral in having basically easy sell leads. So tracking has been just so vital and I really enjoy it actually. Anybody who is skeptical about working with Clay or Luke, you know, the whole team at Thrive Time, I was definitely skeptical.
And to me, again, new business, it seemed like a lot of money. But in comparison to other business coaches, especially like specific to the cleaning industry, like I’m in, I mean, you’re talking like $10 ,000 a month. And honestly, I feel like I get like that much value out of Luke Just my meeting with him once a week, it’s amazing. And it has just transformed my business in every single aspect. I mean, I always aspired to be a successful business owner. And now, I mean, it’s not even a question that this business is going to be successful, even if a pandemic happens and you have to shut down.
If I can make it through that and directly because of them, it is absolutely because of them. Obviously, you know, I’m a hard worker, blah, blah, blah, all that. And, you know, I was made to be an entrepreneur. However, having them as like the guiding light of this is what you need to do. And it’s very straightforward. Doesn’t mean it’s easy, but it is very straightforward of what needs to be done.
And I like that. I like having that step -by -step process. And I love having the accountability because there’s a lot of stuff that they have me do that I don’t want to do. It’s not fun, but it works. And that, you know, having that discipline to just do the things week after week, regardless if it’s dull or boring or you don’t want to do it. Luke really pushes me to do those things, which I love.
I mean, I hate it at the time, but I love it because I can see how it’s affecting my business in a positive way. And, you know, I don’t want to be just good. I want to be the best. And I see them as an integral part of that. And I will not be the best if I don’t have them with me. So I just I love having them on my team.
And it just feels like the best decision I ever made in my business. And I know I’m still really small and things like like that, but there’s a reason I reached out to them when I was small because I want to be big and I want to not grow and then collapse because I grew too quickly without the correct systems in place. So it’s just, it’s been amazing and I would suggest anybody who’s willing to put in the work and do things that make you uncomfortable, reach out to them. But if you are not willing to change the way you are doing things, if you’re not willing to implement a no -brainer, if you’re not willing to ask for Google reviews, if you’re not willing to write content, really, really boring content for your website so the Google bots find you, then don’t reach out to me. You need to be willing to put in the work as well. And your coach will hold you accountable, which I love.
Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great. Worth every penny. I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to. I would just say go for it.
If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, work until you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that.
But it’s having these systems in place of, you know, of course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it’s the best thing ever and I would suggest to anybody to work with them.
So sorry for the long -winded reply, but I just had so much to say, and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there, everything you guys have done for me. And I am so excited to continue to work with you for years to come. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest.
I met his goats today. I met his dogs. I met his chickens. I saw his compound yesterday. the greatest guy. I ran from his goats, his chickens, his dogs.
So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. We’ve added, I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees.
Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. I’ve probably been to, in six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to implement. Are you looking to start or grow a super successful business? Join Eric Trump, the New York Times bestselling author of The Carnivore Diet, Sean Baker. Join hundreds of real business owner client success stories at the highest rated business conference in America. Join Mel K, Julie Green, Amanda Grace, Pastor Dave Scarlett, and myself in Tulsa, Oklahoma, November 5th and 6th.
attend the most real, the most authentic, the highest rated and most reviewed ultimate business growth workshop. During this two day interactive business workshop, you’re going to learn everything you need to know to make your business grow. Learn how to generate more sales, learn how to produce additional high quality inbound leads, learn how to create repeatable systems, learn how to build a successful business. and learn how to do it now. If you’ve ever wanted to learn how to start and grow a super successful company, this is the event for you. At our two -day interactive business workshop, we will teach you specifically every step that you need to take to start and grow a super successful company.
We will teach you specifically how to get to the top of the Google search engine results, how to dominate artificial intelligence search results, how to market via social media, how to generate more leads, and how to get in front of your ideal and likely buyers. We’re going to teach you the step -by -step processes that you need to learn in order to hire, inspire, train, and retain high quality employees and teammates. We’re going to teach you specifically what you need to learn to to manage a team of people. We’re gonna teach you how to manage your finances, how to look at the numbers, and to figure out the specific steps that you need to take to create a time freedom and financial freedom producing business. At the Thrive Time Show two -day interactive business workshop, we’ve been teaching entrepreneurs everything they need to know to start and grow a successful company since 2005. In fact, at our two -day interactive business workshops, we’re gonna teach you marketing, systems and scaling, human resources, accounting, social media marketing, branding, search engine optimization, sales training, financial management, and so much more.
You can learn more and request tickets today simply by going to Thrivetimeshow . com. Yes, you can request tickets today simply by going to Thrivetimeshow . com. That’s the website. Join Eric Trump, myself, and Team America live and in person at the Thrivetimeshow two -day interactive business workshop, November 5th and 6th in Tulsa, Oklahoma.
My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and Sioux Falls. Arkansas. We have probably grown probably five times. We’ve added, I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place.
I’ve probably been to, Oh, in six, seven years, I’ve probably been to 12 to 13 business conferences. And amazingly, each time I go, I learn something new. And I’m so excited to bring it back and, and show the team about marketing and how to implement. Okay, Aaron Antis, November 5th and 6th. Guess who’s coming back to Tulsa? We’ll give you a hint.
His first name is Eric. And his last name is Trump. And his father is the 47th president of these United States. Yes! Eric Trump is joining us once again here September 25th and 26th in Tulsa, Oklahoma for the two -day interactive Thrive Time Show Business Growth Workshop. But Eric Trump is bringing friends.
Yes, ladies and gentlemen. Amanda Grace will be in the place. Dr. Stella Emanuel will be here in T -Town in Tulsa, Oklahoma. Julie Green will be on the scene. Mel K will be here to say hey. Dave Scarlett from the HisGlory team will be here.
It’s going to be a blasty blast right here in Tulsa, Oklahoma. If you want to start or grow a super successful company, if you want to make your wallet great again or make your wallet great for the first time, if you want to learn marketing, systems, scaling, human resources, accounting, social media, branding, search engine optimization, sales training, financial management and more. Get your tickets right now at Thrivetimeshow . com. Once again, it’s Thrivetimeshow . awesome.
com. awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks.
It’s invigorating. The walls are super. It’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be.
Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Hilarious I literally laughed so hard that I started having tears yesterday And we’ve been learning a lot which you know we’ve been sitting here We’ve been learning a lot and so the humor definitely definitely helps it breaks it up But the content is awesome off the charts, and it’s very interactive you can raise your hand. It’s not like you’re just listening to the Professor speak, you know, the wizard teaches, but the wizard interacts and he takes questions. So that’s awesome. If you’re not attending the conference, you’re missing about three quarters to half of your life.
Um, you’re definitely, it’s, it’s probably worth a couple thousand dollars. So you’re missing the thought process of someone that’s already started like nine profitable businesses. So not only is it a lot of good information, but just getting in the thought plate. Clark is here somewhere. Where’s my buddy play. Klay’s the greatest.
I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.
So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.
I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last, pretty much since 2015. He’s been the man behind it. So you’re talking, we’re into nine, going into 10 years of him running it. And we get to tap into that knowledge.
That’s going to be amazing. Now think about this for a second. Clay Clark, man. He is one character. That’s a good word for him. Character.
Yeah, that is it. Good, driven, smart. And I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then, and then, there’s this guy. mother and she just says, she just lets him be Clay Clark.
I mean, so he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. Clay Clark starts his days at five o ‘clock in the morning. Oh, it’s incredible. Yeah. He’s a machine.
He’s a machine. But I have problems with my company starting at nine o ‘clock. He has hundreds of people showing up at 5 a . m. in Tulsa, Oklahoma. Man, he’s a leader of a leader.
He’s a fantastic young man. No, he is. Now, we only have limited seating here. The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 718 people. 718 people.
And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. No, I’m just kidding. So I thought, you know what, we should probably add on. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow . com.
Go to Thrivetimeshow . com. When you go to Thrivetimeshow . com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number.
It’s my cell phone number, my personal number. phone number. We’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number.
It’s 918 -851 -0102. 918 -851 -0102. I know we have a lot of Spanish -speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. That is not actually bilingual. That’s just saying Juan for a Juan.
It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it.
I’ll tee up the thing and then you tell me what you’re going to learn here, okay? You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah, we’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name?
You’re going to learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t Sales, we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people.
Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because, first of all, you either have great people or you have people who suck. And so it can be a challenge. Learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge, but if you have the right systems, you have the right processes and you’re really good at selecting great ones and we have a process we teach.
about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re gonna teach you branding, marketing, sales, search engine optimization. We’re gonna teach you accounting. We’re gonna teach you personal finance, how to manage your finance. We’re gonna teach you How do you manage your time?
How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two -day interactive business workshop. Now, let me tell you how the format is set up here.
And again, folks, this is a two -day interactive 15. Think about this, folks. It’s two days. Each day, it starts at 7 AM, and it goes until 5 PM. So from 7 AM to 5 PM, two days. It’s a two -day interactive workshop.
The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff stuff happens during that 15 minute question and answer session after every teaching session. I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them and you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing.
And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we, we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to, to stretch and to make sure entertaining when you’re stretching.
And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. You had a crocodile one time. That was pretty interesting. I should write that down.
And I’m sorry for that one guy. We lost the crocodile. We duct taped its face. So that’s right. We duct taped a baby crocodile and duct tape. Yeah, duct tape around the mouth so it didn’t bite anybody.
But it was really cool. Passing that thing around. And I should I should do that. I should. We have a small petting zoo that will be assembled. It’s going to be great.
And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to U . S. debt clock that identifies being self -employed. So if you have a country with 350 million people, that means you have less than 3 % of our population that’s even self -employed.
So you only have 3 out of every 100 people in America that are self -employed to begin with. And when Inc. Magazine reports that 96 % of businesses fail by default, By default, you have a 1 out of 1 ,000 chance of succeeding in the game of business. But yet, the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up.
We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say, double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples you can see.
I was looking to learn how to take my business, like they’ve said today, from being very successful to being systematic. I’ve got a very successful practice in three different cities. make good money, just want to take it to the next level with systems and processes to where I can drive my cars more. Paul Hood, I’ve been a CPA for 33 years. And what kind of, um, growth have you and your great team had here over the past, let’s say five, six years. The last five, when I met you five years ago, we were doing 3 million.
This year we’ll be, we’ll do 24 million. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days. True story. We have, we cater in the food and because simple.
I keep it simple. I literally bring in the same food both days for lunch. It’s Ted Esconzido’s, an incredible Mexican restaurant. That’s going to happen. And someone says, I want more. This is not enough.
Give me more. OK. I’m not going to mention their names right now because I’m working on it behind the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is because he’s built systems that are very utilitarian that offer a lot of value. He’s made a lot of money in the it’s the.
It’s where you rent. It’s short. It’s where you’re renting storage spaces. He’s a storage space guy. He owns this. What do we call that?
The rental, the storage space storage unit. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis. But they’re not like customer facing. Most people don’t know who owns the many storage facility or most people don’t know who owns the warehouse that’s passively making money.
Most people don’t know who owns the railroad cars. This guy, he’s giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to get involved. a incredible gift, you want a life -changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow .com. com.
Go there right now. Thrivetimeshow . com. Request a ticket for the two -day interactive event. Hey, how’s it going? I’m Thomas Crosson, owner and founder of Full Package Media in Dallas, Texas.
I’ve been a coaching client with Clay Clark since the beginning of our business. We started about a year ago, August of last year. I had no clients, no idea what we were doing, no clue really what was going on. And now we’ve grown to where we’ve got six photographers, we’ve got office space here. I have an admin sales person that works for us full time, developing an online system. And a lot of that growth we attribute to Clay helping us.
And there’s so many things that, I mean, his stuff is not revolutionary. It’s not this crazy walk on hot coals and all this stuff. Uh, it’s just real, real stuff. It’s going to be a blasty blast. There’s no upsells. Uh, Aaron, I could not be more excited about this event.
I think it is incredible. And there’s somebody out there right now. You’re you’re watching and you’re like, but I already signed up for this incredible other program called smoke your way to thin. I think that’s going to change your life. I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking.
Results in a way that won’t cause you to have a stoma get your tickets at thrive timeshow . com Again, that’s Aaron Antis. I’m clay Clark in reminding you and inviting you to come out to the two -day interactive Thrive time show workshop right here in Tulsa, Oklahoma I promise you it will be a life -changing experience. We can’t wait to see you right here in Tulsa, Oklahoma. What kind of growth have you had since you and I’ve been working together over these past few years?
3 .45 million. I got those stats before I got on here. So you’ve grown by 3 .45 million. Yeah. $3 ,450 ,000. Would that be like if you took the combined revenue and maybe doubled it?
Have we gone up by a third?
Transcribed with Cockatoo