Clay Clark | Marketing Mastery 101: At Clay Clark’s ThrivetimeShow.com December 4th & 5th 2025 Business Growth Conference + Discover How 7 Long-Time Clay Clark Clients Turned Their Dreams Into Reality

Audio Transcription

Transcribed with Cockatoo

(Speaker 7)
Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi -million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you, and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former U . S.

(Speaker 7)
Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s bunny, Dr. Robert Zillner.

(Speaker 1)
Two men, eight kids, co -created by two different women, 13 multi -million dollar businesses. 22 page 122 for marketing page 122. Okay, page 122. So we’re going to do is you got to go to page 122 after you’ve done all the items on page 122. Now you have to go market and market where you get in front of your ideal and likely buyers.

(Speaker 1)
Who here is from the great state of California? Okay. And I’m just, I’m not saying this to harass or to heckle. I just wanted to do a survey. See where we’re at. See where we’re at in this room here.

(Speaker 1)
You know, from California, how many of you eat organic? Show of hands. Okay, my wife was trying to sell me on this vision, turns out she was right, you know, but for a long time she was selling me and I’m like, no, I want to eat plastic, I mean, any kind of polymer, I’ll just eat it, no big deal, I like bioengineer, that’s cool, I mean, synthetic meat, that sounds great, I mean, woo, yeah, you know, now I’m like, wow, that’s what that was, you know, but, okay, that’s why I look the way I look, okay, but all I’m saying is, you gotta like, kinda know your audience, and when they rolled out the first Whole Foods in Oklahoma, we didn’t know what to do. We didn’t know what to do. We’re like, why are these chips $8? Cause they should be like 80 cents.

(Speaker 1)
You know, and it had the word organic on it. And we’re going, well, I don’t know. It doesn’t seem right to me. I’ll probably just, do you guys got any synthetic made bioengineered chips? Cause they’re cheaper, you know? How many of you, who’s been to Whole Foods? You got like, it’s what, what a dollar.

(Speaker 1)
It’s like $2 and 25 cents for a root beer with stevia. Is that, is that a real thing? What’s that brand called? What’s it called? Tim Tebow drinks that. I know because on his rider, when he spinks at our events, I’m only allowed to serve him this particular kind of root beer.

(Speaker 1)
It’s the stevia kind. Have you seen this stuff? Zevia. Zevia. That’s what it is. Zevia.

(Speaker 1)
It’s like $3 for a can of this stuff. In Oklahoma, we’re going, well, I’d rather die. I’d just rather put me down right now. You just take out a gun. I know you got one because you’re from Oklahoma.

(Speaker 22)
Just put me down.

(Speaker 1)
Come on. You know, in Oklahoma, your dog’s not doing well. Well, Randy, let’s put it down. Save money on the vet. you know, cool. In California, people are like, we could get it surgery and it’s my love language, it’s my animal, I’ve connected to it, it’s my friend, it’s closer than my daughter.

(Speaker 1)
My daughter, I don’t even talk to her, but my dog, I speak, I whisper to my dog and we cuddle. My dog, it’s like a, it’s my third child. It’s my dog, I call it my animal baby, my baby animal. Oklahoma, we’re, well, it looks like it’s barking at you, we’re gonna put it down. You know, so, who does that? So you try to sell some of that organic life coaching dog thing in Oklahoma, people aren’t going to do it.

(Speaker 1)
They’re just going to go, well, I put it down. You know, here you put a dog down. People call the police. People call. Oh, my God. I mean, even just saying the words that are true in California might get you arrested.

(Speaker 1)
This guy was saying the truth.

(Speaker 35)
Arrest him.

(Speaker 1)
He’s nuts. Causes me anxiety. Have you seen that? So you have to know who are your ideal and likely buyers. We on the same page. So I need you to write down somewhere on this page, 123, who are your ideal and likely buyers.

(Speaker 1)
We’re gonna come back and we’re gonna talk about it. But marketing is where you’re getting in front of your ideal and likely buyers. So if you wanna sell some stuff, do a gun show in Oklahoma, people will buy it. You just, gun show? You’re making millions in Oklahoma. I don’t know, I don’t know how the gun show does here.

(Speaker 1)
I don’t know, I don’t know, maybe, who knows? But I’m just saying, you put up a Trump flag, you’re gonna sell out in Oklahoma in like five minutes.

(Speaker 32)
All 77 counties voted for Trump.

(Speaker 1)
You know? So, I’m just saying, you know, you want to make a lot of money here, you start selling some masks in front of, what, Whole Foods? You sell out?

(Speaker 12)
People are still wearing that thing.

(Speaker 1)
You seen that? People hiding from each other still. What’s going on?

(Speaker 9)
They’re chanting, bring back the mask!

(Speaker 1)
Bring back the mask! So, you gotta figure out who are your ideal and likely buyers. Okay, we’re gonna come back here in 15 minutes to talk about getting in front of your ideal and likely buyers. You guys are the best. We’ll be back here in 15 minutes.

(Speaker 1)
And with all sincerity, don’t put your dog down with a bullet. That’s just pro tip for anybody watching out there. We’ll be back here at 9 .15, back here at 9 .15. If anybody wants to download any of the books for free, it’s thrivetimeshow . com forward slash free resources. That’s it, thrivetimeshow .

(Speaker 1)
com forward slash free resources. If you want to learn a case study or kind of figure out what we’re talking about and who these people are, are they real? Are they not? The websites, let’s check out Whistle While You Clean. That’s the website there. They’re a real company, real family, real people.

(Speaker 1)
And it would mean the world to me if you would visit their website because it helps them rank higher in the search results. That’s Whistle While You Clean. Second is PMHOKC. PMHOKC, that’s a real company, real website, real business. There he is. Randy Andrikin, real business owner.

(Speaker 1)
Always bookkeeping, always bookkeeping, you can check it right there. Real business, real business owner. International bookkeeping guru of all things. International bookkeeping expert. There it is, always bookkeeping. Pest control, Sean, let’s pull up the pest control there.

(Speaker 1)
Let’s pull it up there. Okay, that’s suncoastmanagementca . com, suncoastmanagement . com.

(Speaker 34)
And then Sean, let’s pull up the thrivetimeshow .

(Speaker 1)
com forward slash towerofpower. Thrivetimes . com forward slash Tower of Power. You can go there Thrivetimes . com forward slash Tower of Power. You can learn and there’s like an audio version of everything we’re teaching here starting at the bottom all the way to the top.

(Speaker 1)
How to build a successful company. I think you’ll find that to be both entertaining and educational. And then if you want to see 2 ,000 plus success stories, you go to Thrivetimeshow . com forward slash testimonials Thrivetimeshow . com forward slash testimonials and I am always obsessively updating that on a weekly basis and you’re gonna see over 2 ,000 2 ,000 2 comma 0 0 0 people we’ve helped over a span of 20 years go from not doing well to to doing well, and it’s a pretty neat thing every time that happens.

(Speaker 1)
That’s what we do, and so I want to show that to you. There’s really neat people, black people, white people, Asian people, non -Asian people, redhead people. We’ve helped a few redhead people. Believe it or not, we’ve helped some redhead people. We’ve helped some black people. We’ve helped some white people, short people.

(Speaker 1)
We’ve helped tall people. Believe it or not, we’ve helped tall people. We’ve helped tall white people. We’ve helped tall black people. We’ve helped middle -aged, middle -aged, medium -sized black people with red hair. We’ve helped everybody.

(Speaker 1)
If you’re a human on the planet Earth, we’ve probably helped you right now. So again, that’s rivetimeshow . com forward slash testimonial. And now joining us for our next session, I need to bring up Randy Antrikin. I need to bring up Randy Antrikin. I need to bring up, if I can, Pastor Dave Scarlet.

(Speaker 1)
Pastor Dave Scarlet. Randy Antrikin, Pastor Dave Scarlet. And I need to bring up Randy Antrikin, Pastor Dave Scarlet.

(Speaker 15)
And I want to bring up Jen Brusa.

(Speaker 1)
withbelovedcheesecakes . com. Bruce, all the way from Oregon. Oregon, yes, yes. Okay, which this gentleman says is the state of confusion. I thought that was a funny ad lib there, a little state of confusion.

(Speaker 1)
That’s how he describes Oregon. Okay, that’s great. So I think we’re getting ready to start it. We’re getting ready to get started here. And Sean, we’re gonna go back here to our book here, to page 122. And where’s Bruce?

(Speaker 1)
Where’s Bruce? Bruce, where’s Bruce? Let’s bring up Bruce. And Bruce, I just met Bruce like five minutes ago. I don’t think he’s part of Antifa. He seems fairly non -Antifa.

(Speaker 1)
And let’s bring up Dave. Dave, can we bring up you here real quick, because you’ve got to mediate between Bruce and I. Can I bring you up here? I don’t want Bruce, you know, Bruce seems credible, but you never know. You never know. We haven’t vetted him. We don’t know.

(Speaker 6)
Okay, so I’m going to pass the mic to you, Bruce.

(Speaker 1)
Here you go, sir. And let me bring up Dave. up Dave. He’s with the Flyover Conservatives, and he’s sort of a big deal, and he can tell if someone’s Antifa. The first sign of rioting, he’ll just cut people off. Okay, so here we go.

(Speaker 1)
All right, so we’re talking about page 123, marketing, marketing. Now, marketing, I would encourage you to write it down somewhere on page 123. Marketing is just getting in front of your ideal and likely buyer. marketing getting in front of your ideal and likely buyer marketing getting in front of your ideal and likely buyer in a way that causes them contact you let’s try again marketing is getting in front of your ideal and likely buyer in a way that causes them to contact you. Are we on the same page? That’s all it is.

(Speaker 1)
It’s a tipping point. Are they reaching out to you or are they not?

(Speaker 19)
Okay?

(Speaker 1)
And I see a lot of people, not you, I don’t see you people, I see other people, nobody here would do this, who spend copious amounts of money on things that don’t work and they call it marketing. You know? They’re like, you know, I’m putting my logo on my kid’s softball uniform. And I love that you’re supporting your kid and I love softball, amen, shakababa, great. But is it generating leads? Make sense?

(Speaker 1)
People say, I’m putting my name on a billboard. I love the billboard. We had one of my clients years ago. He had a big billboard, huge billboard, $8 ,000 a month on the billboard. And I said, that’s super great. Are you getting any leads?

(Speaker 1)
He says, no. So I said, I have an idea. Why don’t we change it to say, Amy, I love you and put your wife’s name on, put your wife’s face on the billboard and then put the name of your company at the bottom. I bet you’ll get leads. So if you look it up, Amy, I love you. I wouldn’t recommend it.

(Speaker 29)
but if you’re stuck with a billboard, heaven help you.

(Speaker 1)
But this is a real one.

(Speaker 19)
You can see it.

(Speaker 1)
Amy, I love you billboard. You’ll see it. And so I’m not saying that this is what you should do. Here he is. He goes viral all over the country. Sean, click on, you shouldn’t do it, but he did it.

(Speaker 1)
So if you click on news, yeah, you don’t want to do it.

(Speaker 4)
but he did it and I’m like, okay.

(Speaker 8)
So maybe click on just Google, not off news, but all, all.

(Speaker 1)
Yeah. Okay. Yeah. And just got to scroll down. You’ll see it anyway. So if you have to do, there you go.

(Speaker 1)
This is why this man put a billboards clip anyway. So if you have, I don’t think you should do it, but if you do, if you’re stuck with a contract, I’m like, we might as well get some leads. Are we on the same page?

(Speaker 3)
Are we getting this idea? So, um, Bruce, you were asking a question, Bruce, and just make sure you eat the mic. What was the question you were asking? Well, I, I own and run a, home improvement business back in Raleigh, North Carolina. It’s about a five million dollar business. And the toughest thing, my opinion, with that business is finding new leads.

(Speaker 3)
Right. We can find more contractors to install windows and siding. We’ve got working capital. We can take on more business.

(Speaker 1)
The difficulty we have is just continuing to.

(Speaker 3)
And by the way, it’s a it’s a kind of a one and done for the most part business.

(Speaker 1)
I mean, if we do your windows, maybe we come back to your siding. And so the core service you provide is what? We replace people’s windows and siding on the exterior of their home. Okay.

(Speaker 2)
So, Dave, I want to get your thoughts on this.

(Speaker 20)
As we were doing the reawakened tour, traveling around the country, you met some great people.

(Speaker 33)
Are more people like Bruce than like Bill Gates, from your thoughts?

(Speaker 1)
Or you see more Bill Gates -y people? Bruce. Or Bruce. Anybody else? I was shocking, but I kept meeting a lot of normal people. Have you ever met a lot of normal people?

(Speaker 1)
I don’t meet a lot of elites that are wanting to be normal. take over the world. There are a lot of people like Bruce, great guys, working hard every day, but doing a thing.

(Speaker 12)
So I’m gonna walk you through step -by -step how we would help you, Bruce, okay?

(Speaker 1)
And Bruce asked me, so don’t feel like this is like a high -pressure commercial thing. Bruce doesn’t sign up for something. We’re gonna put him in a headlock. I’m just kidding. So this is how it works, okay? So Bruce said, how does your company help people?

(Speaker 1)
This is what we do. So I charge clients $1 ,700 a month. You can write this down, but you guys can, to figure out your own pricing model. I’m just telling you my pricing model for my coaching service.

(Speaker 2)
Now my pricing model is based upon two things.

(Speaker 1)
I need you to make more money than you’re paying me as fast as possible. So I’ve worked with Dave, you and your wife Stacy for four years. And so I remember when I first started working with you guys, my whole goal was to make sure you’re making more money than you’re paying me.

(Speaker 3)
And we had a similar goal.

(Speaker 1)
There it is. And so, I mean, we’re not coming for education, we’re coming for increasing compensation, okay? So, step number one, you do windows and siding, you said?

(Speaker 2)
Yeah, I mean, we’ll do roofing and decks and other things, but that’s really our core is windows and siding.

(Speaker 1)
And Sean, can you pull up a blank Google Doc so that we can have a recording of what I’m gonna teach here, the steps here?

(Speaker 3)
And then can you, and just so Bruce doesn’t have to repeat himself 706 times, but a lot of people listen to this while driving, so people are driving and they’re like, what was that key word again?

(Speaker 1)
One more time, what’s the city you’re in, sir? Raleigh, North Carolina, and the surrounding area.

(Speaker 29)
Okay, so put Raleigh, North Carolina, and then you do door installation, window installation?

(Speaker 32)
We sell windows and siding, and then we do the install that goes with it.

(Speaker 1)
All right, Sean, under that, type in windows, type in siding, okay, and then we’re going to do a search on Google. Who’s ever used Google? You ever heard about it before?

(Speaker 8)
Google.

(Speaker 1)
I’ve heard about the Google. Okay, Dave, what do you think? Is it catching on, Google? It might be. Mike, you know, people always say, Clay, why don’t you put your videos on YouTube? Why don’t you put them on YouTube, man?

(Speaker 6)
I go, well, I’m banished off of YouTube.

(Speaker 1)
I can’t go there because I use, Dave, why are you?

(Speaker 9)
always throttled on YouTube or banned on YouTube? Why is that?

(Speaker 1)
They don’t like something called the truth. Jen, you started your company Beloved Cheesecakes and you and I met in Oregon because you did what when the lockdowns happened? I stayed open. I did not comply. and it’s belovedcheesecakes . com.

(Speaker 1)
That’s the website, okay? So she’s selling cheesecakes, you’re selling windows and doors. We’re on the same page, okay? So we’re gonna do a Google search right now for, let’s do for Oregon Cheesecakes, because I’m in Oregon, and I’m just wrapped up at Antifa rally. I’m headed over to my nude streakers association gathering with fellow brethren, and then I’m looking for a cheesecake, because I’m hungry. I’ve been streaking all day, okay?

(Speaker 9)
So you type in Oregon Cheesecakes. You see how she comes up top in Google?

(Speaker 1)
Do you guys see this? If you scroll down, you see her again. Jen, do you ever get leads from Google? Yes, we do. Okay. Quite a few now.

(Speaker 1)
Quite a few. Okay.

(Speaker 16)
So, I want to make sure that this would happen for you.

(Speaker 1)
So, we’re going to type in Raleigh, North Carolina, and then we’re going to type in window installation. So, are any of those you, sir, right there? Is that you?

(Speaker 3)
Raleigh Windows and Siding or Window Depot?

(Speaker 1)
That is us. Which one? Top one. That’s window as siding. That’s you right there. Raleigh windows and siding LLC.

(Speaker 1)
Okay, so Sean, I want to put a copy to their link. So link to his Google map. And I apologize if some of you are like, this is too practical. I want theory. I want comedy. I want divisive jackassery.

(Speaker 1)
I’m sorry, this is practical. I’m just talking about making money. And we got Bruce, he lowered his standards. He said, could you show me how to do it? I said, sure, we’ll do it. I’m demystifying it.

(Speaker 1)
I’m just letting you see behind the thing. Who’s ever watched songwriters write songs? It’s equally disturbing, you know, when we do this. People are like, what are you doing? I’m mumbling, I’m recording it in the syncopated melody, and then I’ll come back to it later. I have a plan.

(Speaker 1)
Okay, so here we go. So Raleigh, North Carolina. So what we want to do, step number one, is you want to get 1 ,200. Sean, will you write this down? He wants to get 1 ,700 reviews. So step one, you want to get 1 ,700 reviews.

(Speaker 1)
1 -7 -0 -0. 1 -7 -0 -0. Okay, and it’s V -I -S -M. So Sean, help me organize it. So V -I -S -M. You want to get 1 ,700 video clips.

(Speaker 1)
A video clip is like 30 seconds or less. You want to get 1 ,700 video clips, which, by the way, everything I’m telling you could be achieved easily in six months.

(Speaker 31)
I’m not giving you, like, a 12 -year plan, okay?

(Speaker 1)
So video, okay, video, so get 1 ,700 video clips. I, 1 ,700 images, 1 -7 -0 -0, and then S, search engine, so you want to get 1 ,700 articles. 1 -7 -0 -0, OK? And then M, 1 ,700 reviews. Now, I’m just going to ask you, and everybody, you guys form your own opinion, OK? Write it down.

(Speaker 1)
Then we’re going to go back to the Google search, OK? And you did a search on Google for Raleigh windows. Everybody go back to Google. And by the way, well over 90 % of consumers do this.

(Speaker 6)
And by the way, Grok and Google AI, they all pull from the same thing.

(Speaker 1)
V -I -S -M, you should write it down. Videos, images, search engine, more Google reviews. V -I -S -M, videos, images, OK? Pulls from it, gives you a score. Dave, who would you call if you and your wife were looking for window installation in Raleigh? Well, I don’t have a lot of time, so I’d go right to the top.

(Speaker 30)
You would go to the top?

(Speaker 6)
Jen, who would you call in that listing right there? No group thinking.

(Speaker 1)
No group thinking now. No group thinking. Randy, who would you call? The top. I see 15 plus years. It’s 4 .9, and it’s at the top.

(Speaker 1)
By show of hands, everybody predetermine your answer. How many of you would call the guy with 854? 854 reviews, who would call that by show of hands? Big, way in the air. Way in the air like you just don’t care, but I do know you care. Okay, I do know you.

(Speaker 1)
It’s not a lack of empathy, you care. Okay, so 854, so show of hands, and then 854. call somebody with 242 reviews? Show of hands. And then who would call the 124 reviews?

(Speaker 21)
So this is what’s wild.

(Speaker 2)
In a group, you don’t get the answer.

(Speaker 1)
But when you look at the traffic, you do.

(Speaker 2)
Most people call the most reviewed something. And so I’ll tell you this, I’ll tell you a story. Dave, you ever gone out to Mexican food with your beautiful wife? You ever done that? Yeah, recently.

(Speaker 1)
You ever gone to like a one star just to see what happens? Stacy reads the reviews of just businesses. She drives by I don’t know why it’s like a funny thing. She’s a She goes and reads all the reviews. This looks really good, and they have this on the menu. She knows the reviews.

(Speaker 1)
So I’ll tell you a story. It’s sad but true. My kids are in cheerleading, and so how many of you have been into cheerleading? Cheer moms, you’ve been around it? Okay, so cheer moms are all trying to figure out, why is my daughter not a flyer? I don’t get it.

(Speaker 1)
You know, guys, we don’t know the score, what’s happening. Cheer event, we’re in a cheerleading event, and I hear these moms talking about Botox and skin and Dermaplane, all this stuff, skin rejuvenation, and they’re all talking about this service that’s awesome. Now, that service is my client. I’m not going to say, hey, ladies, by the way, the reason why you think that this service is great is because of my marketing. I’m just going to sit back and let it happen. Another example, a friend of mine, he says, where do you want to go out to eat?

(Speaker 1)
I said, you choose. He says, let’s go to this restaurant.

(Speaker 6)
I said, OK, let’s go.

(Speaker 1)
He doesn’t know they’re a client of mine. All he knows is they have the most reviews. That’s how, that’s part of the thing.

(Speaker 3)
So I just want to get your thoughts on this.

(Speaker 1)
Randy, why is it that people don’t call the lowest rated, you know, outdoor living company?

(Speaker 12)
Well, I mean, I think we’re just all naturally wired to want to hire the best.

(Speaker 1)
And you’ve been in business for a long time, Bruce. How many years have you been in business? So what’s, can you throw, put the mic right up here. Fifteen years. Okay, so this is what I’d do if I was coaching you. I would say,

(Speaker 1)
what we’re going to do is we’re going to call every single person we’ve ever done business for. Go back to our agenda, Sean. And we’re going to call them until they cry, buy, or die. That is an actual strategy. It doesn’t just rhyme. So until they cry, buy, or die.

(Speaker 1)
Cry meaning, stop calling me.

(Speaker 6)
Buy meaning, like, yeah, I’ll leave you a review.

(Speaker 1)
And die meaning, they go, I’m sorry, they’re no longer living. And I would say, could you leave a review? I mean, just whatever, you say you’re sick, it’s fine, okay. But, so you gotta, and Dave, you came from corporate America, and now you’ve taken that focus on reaching the lost, but I’ve seen you, you’re willing to have an uncomfortable conversation about Jesus. I’ve seen you do it. Oh yeah, yeah, whatever it takes.

(Speaker 9)
Jen, I’ve seen you have an uncomfortable conversation about Jesus.

(Speaker 1)
Is it easy? Is it same easy to have that same passion to ask your customers to give you reviews?

(Speaker 9)
Or how does that relate? Getting your customers to leave your review?

(Speaker 1)
Because people tell you, Jen, I love your cheesecakes.

(Speaker 6)
Yes.

(Speaker 2)
But you got to get them to leave a review.

(Speaker 1)
How do you do it? We just ask them for the review. I mean, it’s kind of our product is once they taste it, they’ll say yes, and they want to leave us a review. Randy, how often have you seen a business owner tell you, or a customer say, I’m going to leave you a review, and they don’t? almost every time. So you have to get it right in front of them or it’s not going to happen.

(Speaker 1)
Now I’m going to tell you something that’s sick and terrible and twisted and awful and involves me. Dr. Zellner, my buddy, my mentor years ago, there was somebody who was at our house and they said, could you pray for me? And I go, yeah, yeah. He pulls me aside around the corner. You’re not going to pray for them. You just said you’re going to, but I know you’re busy.

(Speaker 1)
You won’t do it. I’m going, yeah, yeah. I’m going, that’s true. That’s true. I’m not gonna pray for them. He’s like, you’re the worst.

(Speaker 1)
Why would you tell somebody? He’s like… should do it right then. You know, you should say, yeah, let’s do it now. Or you should write it down.

(Speaker 21)
Because if you don’t write it down, you’re certainly not going to remember.

(Speaker 1)
And I get it. So a few years later, I’m like 27, 28 years old. This guy was my wife’s boss. He’s one of the most successful entrepreneurs in Oklahoma.

(Speaker 2)
And I remember we were at this thing, and someone said, Z, you should call me back.

(Speaker 1)
Call me. We should get together. And Z goes, I definitely will not. But I like you, but I will not call you back. And I’m going, what? This is crazy.

(Speaker 1)
Like, why did you say that?

(Speaker 2)
He’s like, I just wanted to be clear that I am never going to call them back, nor am I going to try to. And I’m like, that’s amazing.

(Speaker 1)
He’s the only guy I know who will say, we definitely should not get together. So that kind of truth isn’t allowed, I don’t think. But I’m saying, think about it. If someone says, I’m going to leave your review, they got to do it. Clay, can you talk about the carpet cleaning franchise and how that’s part of the process in there? Because that’s so smooth.

(Speaker 29)
OK, so let’s do it.

(Speaker 1)
So let’s do a search for Joplin Gyms, J -O -P -L -I -N Gyms, and then we’ll do a search for Jefferson City Carpet Cleaning. So Joplin Gyms.

(Speaker 21)
And again, I know, Bruce, you don’t have a gym, but this is what we do.

(Speaker 1)
So see Colaw Fitness? You see my client right there with 12 ,000 reviews? Do you see that? So what he does is every single person who comes to the gym, he says, how was your experience? They grew from one location, now they have seven. Great!

(Speaker 1)
Well, hey, if you could leave us a review today, it’d mean the world to me. And most people don’t do it. And I know you would. Could you do it before you leave, please? Or whatever their process is. And they’re clearly good at it.

(Speaker 1)
I mean, look, come in at number two. With 190 reviews, we did our best. That’s all we could do is our best, 190. So his leads are up dramatically, but he had to master that. Another brand, Oxifresh, what Dave was referring to. After Oxifresh cleans your carpets, what they’ll do is they’ll say, hey, we’d like to walk you through, so go to oxifresh .

(Speaker 1)
real quick. There’s There’s Sean, oxyfresh . com. Sean, go to oxyfresh . com. You’re the man, thank you.

(Speaker 1)
Okay, so you’re at Oxyfresh and you go there. So what they do is they’ll, after they clean your carpet, they’ll say, can we do a walkthrough to make sure you’re happy? So they walk through the house with you, make sure you’re happy with the cleaning. And then after they find out if you’re happy, they go, hey, if you could leave us a review, it would mean the world to us. And I’m not allowed to incentivize you. I can’t pay you for a review.

(Speaker 6)
But we do have a little promo code if you leave us a review.

(Speaker 1)
And so basically, you’re getting a little bit of a discount if you leave. You have to have some kind of way to get the person to leave the review. Now, we have 330 ,000 reviews now. So we have more reviews than any company in America. So that’s a kind of a thing we had to master. But if you don’t get good at that, you just won’t come up in the search results.

(Speaker 1)
And it’s not a it’s not a I’m not attacking anybody who doesn’t philosophically agree with getting reviews, but you just won’t get calls ever. Yeah, the best way to get reviews is to incentivize the person asking for the review. Not the customer. So again, the person who gets the review. So if I’m a carpet cleaning tech, every time I get a review, I make $5. Does that make sense?

(Speaker 1)
I’m the guy cleaning the carpet. Every time I get a review, I make $5. We on the same page? I got one of my clients I work with. He’s a spine surgeon. He pays his front desk lady 50 bucks per review.

(Speaker 1)
Why would you want to read reviews before you hire a guy to do spine surgery on your body? I don’t know. They had one star review, but let’s let it rip. No, you’re going to read those reviews. So he pays $50 because he’s not a high volume guy, but you got to get reviews. Okay, so then V, let’s go back to it, Sean.

(Speaker 1)
V, videos. You got to get video clips. Now, video clips, let’s go to angelroofing . com. This guy, we’ve helped him increase the number of leads that he receives. Maybe it’s roofangel .

(Speaker 1)
increase the number of leads that he gets by 11 times in 12 weeks. So, So, and I’ll show you his story. That’s 11 times in 12 weeks, that’s not normal. And if you go to rumble . com real quick, Sean, and look for Jake Gibson, you can see it.

(Speaker 26)
And Jake was really easy to work with, and he is what he’s worked with, because his uncle is a client.

(Speaker 28)
His uncle is Pastor Brian Gibson.

(Speaker 1)
And so I’ve worked with Pastor Brian Gibson for 10 years, and so Jake was like, whatever you’re doing to grow the church is working, so we’ll do that. So this is Jake, if you hit play on his video here. And then Dave, I wanna see if you can, You and I are going to work through the messy middle, because I’m telling you what to do, but it can be sometimes difficult to do it.

(Speaker 27)
We have some great Rumble commercials here that we got one more.

(Speaker 5)
Here we go.

(Speaker 1)
Almost there. OK, feeling the flow.

(Speaker 5)
Work it. Crank it up. Four different diseases, four different areas of medicine. Whoa, there’s two different commercials going somehow. OK, let’s go back to it. I almost blacked out.

(Speaker 5)
Go back to it, Sean.

(Speaker 1)
Since I’ve been working with you, I would say from maybe two a week to probably close to 20 a week. Repeat that one more time. You went from how many leads to how many leads? Two a week to 20 a week. And that’s calls in our office, real calls.

(Speaker 26)
Name of the company is Roof Angel.

(Speaker 5)
We’re a commercial and residential roofing company. Currently we’re servicing Henderson, Kentucky, Owensboro, Kentucky, really the Western Northern part of Kentucky and South end of Indiana. Yeah. My first and last name is Jake Gibson and the web address is it’s www .

(Speaker 1)
roofangel . com. Again, for everybody out there that might have blacked out when they heard that. I think you said you went from two calls per week or two leads a week to 20 leads a week. Maybe I got that wrong. Can you maybe share again just how much of an increase you’ve seen in the leads in these first 120 days?

(Speaker 1)
Yeah, the increase.

(Speaker 2)
I mean, what would that that’s like 400 percent. more. Sorry, that’d be 1 ,000%, I guess, right? Two to 20?

(Speaker 1)
Pause, anyway. So I’m just telling, it works, and that’s a roofer in a very competitive market.

(Speaker 2)
He’s in Kentucky, so V video clips. Dave, if you – A little bit of sweat, he could be Brian. Brian is a preacher who, you know he’s ready when he’s sweaty.

(Speaker 1)
So if you go to, if you go back to our list here, Sean, of things to do. Where could that be difficult, Dave, when someone looks at that and goes, man, I gotta do 1 ,700 video clips? Well, I have a couple questions for you. How’d you come up with the 1 ,700? Why did that number come out of space? And then why did Bruce rate number one when he had less reviews than some of the two and the three?

(Speaker 1)
This is why he’s a great show to listen to. He asks the stuff behind the stuff. But he had like a 4 .9 rating, then a 4 .6, so what’s better to get?

(Speaker 3)
small number of great reviews or just a large quantity of reviews?

(Speaker 12)
How much does a bad one hurt you?

(Speaker 1)
This is what makes the organic Oreos so good, the stuff in the middle. That’s what it is. Okay.

(Speaker 24)
So, so what you have is right now, you got to get V -I -S -M and Google’s going to rank these top three.

(Speaker 3)
based upon those things.

(Speaker 1)
Videos, images, search engine, more Google reviews. But then there’s a geographical rating, which you can’t control. So he already has, you’ve already registered your map properly, so you’re right there. It’s good. So I can’t control that geographically Google’s going to recommend you to be top right now because of where you’re located. If I might, video testimonials, video…

(Speaker 1)
Yes! These are great questions. This is now a good conference. It was bad until now. We’re here. And post it to your website.

(Speaker 1)
Yeah, I love it. It’s so great. So we’re gonna go back to the jakeroofangel . com website. So what he does is he films pictures that click on gallery. It’s his homeboys installing roofs.

(Speaker 1)
And they’re just like 30 -second videos. They’re not great, but they’re done. And you title them.

(Speaker 2)
So if you click on the video, Sean, on YouTube, and you go to YouTube, we title them.

(Speaker 8)
So he says it’s titled Roofing Contractor Owensboro, Kentucky.

(Speaker 1)
So we have a meta title, meta description, keyword, or hashtag, and we just do it.

(Speaker 9)
Sean, pull up his tracking sheet, okay? So every week, my client, he gets video clips, he gets images, He gets reviews, and then my team writes crappy content that no one reads, and it can’t be AI generated because Google checks for AI generated. It has to be original. Otherwise, an entrepreneur would just go, Google, write me 8 ,000 articles.

(Speaker 1)
So it has to be original content. And so this is his tracking sheet. And for every client, I will tell you this is a pro tip. If you don’t track your slack, you have to measure what you treasure. So Dave, even in your business, even in your, you’re growing an audience, Jen, even in your business, I’ll go to, I’ll go to Dave first and Jen. Why do you have to track numbers of viewers, number of watchers, numbers of people watching your show?

(Speaker 1)
It’s like playing sports. If you don’t keep a score, you don’t know where you’re at. Jen, why do you got to measure what you treasure? When I first started with Clay, we were paying for magazine ads and other little community ads. And when we tracked how people hear about us, we asked every single customer how they hear about us. We were not getting anything from the magazine or the other community flyers.

(Speaker 1)
So it’s just a really great way to know where you’re spending your marketing dollars. So look at his tracking sheet. Okay, we’re going from left to right. And I will tell you, the less columns you have, the more important they are. Simplicity scales, complexity fails. Steve Jobs.

(Speaker 1)
Wasn’t a Christian, by the way, but he knew how to grow a business. Simplicity scales, complexity fails. Simplicity scales. Anytime it’s too complex, you can’t understand it, okay?

(Speaker 6)
So over here, this is the cost per lead.

(Speaker 9)
He’s down to $20 per lead, okay?

(Speaker 1)
And he had a goal. Once I hit a goal, I’m gonna take my wife to an extended vacation to Hawaii. That’s why you see a little break here on the updates, okay? But he’s down to $20 a lead. He wasn’t a Christian. $400 a lead, my friends, $400.

(Speaker 1)
He’s down to 20, okay?

(Speaker 12)
And then you see his weekly marketing costs.

(Speaker 1)
You see his sales. And then why do we have a column that says, Randy, pay him 5 % of the revenue? Why do we have a column that says 5 % of the gross revenue goes back to Jake? Because you pay yourself first. Come on! You’re not going to get that at an average California college, are you?

(Speaker 1)
Probably not. Okay. Let me tell you about the three Ps in business. I’m teaching you a lot of stuff quickly. Hopefully it resonates with you. There’s three Ps.

(Speaker 1)
If you own a business, every customer wants to get lower prices. Are we true? Are we on the same page? No customers want higher prices.

(Speaker 4)
Customers don’t come up to you and say, please charge me more.

(Speaker 1)
I want you to be successful, right? So prices, every customer wants lower prices. Every employee wants higher pay. right? And nobody cares about your profits. This just in.

(Speaker 1)
Nobody cares about your profits. So the three Ps, there’s always a fight going on. Customer wants lower prices. Employees want higher pay. This only works in government, by the way.

(Speaker 3)
You know, in D .

(Speaker 1)
C. they go, well, we don’t have the money that we need. I know what we’ll do.

(Speaker 20)
Let’s And then they get out their brother printer from Office Depot, and they just print off money, and that’s called inflation.

(Speaker 2)
We can’t do that, right? Okay, so you got the three Ps. So we pay himself first, and then V, that was a big thing, that was a big breakthrough for this man, to pay himself first.

(Speaker 1)
He pays himself 5%, okay? Column F, video clips. Six, 20 images. S, the search engine content, we’re writing that for him. M, more Google reviews. Bruce, do you have a follow -up question?

(Speaker 1)
And or Dave, follow -up question about this plan. I’m sorry I asked that again. Do you have a follow -up question about this? Because I believe you’re a good student, I’m a bad teacher. Anything else that I’m not communicating on this? No.

(Speaker 1)
Makes perfect sense. I want to point out your strategy of going back, because he could just walk out of here and start asking people for reviews. Yeah.

(Speaker 2)
and having a reason to come back into their life for another service kind of as a double.

(Speaker 1)
And you had asked the question, well, why is somebody else top if you don’t have the most reviews? That has to do with geography. And I’m only focused on what you can control. And someone should write that down. You focus on what you can control. I can’t convince you to move your map.

(Speaker 1)
So if your competitor was here, I couldn’t say to him, well, to beat my good friend, you want to move your map. So move your office to another location. That’s what you want to do. It’s about geography, man. But you can always be top if you obsessively get videos, images, search engine content, more Google reviews. And that’s kind of that gorilla marketing, kind of that Rambo marketing.

(Speaker 1)
That’s how we do it. And anybody here can do that to win. Any follow -up questions you’d have? In a market like Raleigh, if you have Raleigh, High Point, Durham, Greensboro, you know, this whole triad, as he expands, would he then do a whole new thing for each one of those markets? And this is called scaling, which is great. So if you go to, let’s type in window ninjas.

(Speaker 1)
There’s a guy named Gabe Salinas. He came to a conference like this about eight years ago. And now Gabe has 11 locations. Gabe was a little smaller than you when we started. Now he’s a little bit larger. There he is.

(Speaker 1)
And he has 11 locations. And how do we get 11 locations? We master a skill and we scale it.

(Speaker 9)
Is that helpful?

(Speaker 1)
Anybody have any follow -up questions about this part?

(Speaker 9)
More Google reviews. So videos, images, search engine, more Google reviews.

(Speaker 1)
I always go back to the idea there are no bad students, there’s just bad teachers. I really fundamentally believe that, okay?

(Speaker 9)
So, V -I -S -M, and then D is the little thing, vism -d, if it was a verb, vism -d. And D is diagnostic. Every month, we have to do a diagnostic.

(Speaker 1)
You have to do a diagnostic on your website using a tool called S -E -M, Rush, or M -O -Z.

(Speaker 25)
Who’s ever taken your car to get a diagnostic and it shows that you need to change your tire pressure, change the oil?

(Speaker 1)
You know what I’m talking about? They do a diagnostic. Every month you need to do a diagnostic test on your website to make sure it’s compliant. And I want to go to Jen real quick and then I want to go to Dave on this. Jen, how much of your brain do you want to devote to thinking about your Google compliance? Zero.

(Speaker 2)
What do you want to think about at BelovedCheesecakes .

(Speaker 1)
com? Scaling, marketing, growing, expanding.

(Speaker 6)
Are you, you, your husband was telling me, and then I think he was trying to steal your thunder, so then you added on more detail, but he was saying, I think you’re shipping more cheesecakes this year than you were shipping last year. I think that’s what he was trying to say, stealing your thunder.

(Speaker 24)
Yes, yes, we are shipping a lot of cheesecake this year.

(Speaker 6)
Like 2 % more?

(Speaker 1)
400 % more, yeah. And that’s BelovedCheesecakes . com. Very real person. Probably nicer than me. You should talk to her.

(Speaker 1)
Okay.

(Speaker 23)
Dave, when you started recording the first show, were you in like a complicated studio with a bunch of gurus around you?

(Speaker 1)
Or how did you start your ministry? My wife did it from an iPad. She was videotaping me from an iPad, and we’d upload it. Randy, your dad was a mentor in your life. Do you remember when you started PMHOKC? Like, how did it start?

(Speaker 1)
Yeah, so it was 21 years ago. Got married. went to her honeymoon, really thought about it, came back, started the business that very next week. Somebody should write this down. You have to start. Can’t steer a parked bus.

(Speaker 1)
Hello. Hello. Cannot steer a parked bus. Cannot steer a parked bus. Cannot. And there’s three or four excuses we want to say.

(Speaker 1)
Not you, but other people. Somebody who’s not here, it’s your friends, they want to say this. They go, well, I’m too old. I love that one. I’m too old. The other one is I’m too young.

(Speaker 1)
I like that one too. That’s kind of fun. And then the third is I don’t have the money or the time.

(Speaker 4)
Too old, too young, don’t have the money, don’t have the time. I’m trying to give you strategies you can implement that are very inexpensive. And the question you were asking, Bruce, is how does our program work? Is once you start getting leads, Now we’ve got to build a call center or a call script. Where’s Sean at? Sean, are you here?

(Speaker 4)
Sean, bug man, can you come up here, Mr. Bug man? Let’s hear it for the bug man from San Diego.

(Speaker 1)
Yeah, no one hates bugs more than him. No one loves people more than him. Bug man. We installed call recording, I think, in your office. Maybe I’m making that up, but I think we did. We built call scripts.

(Speaker 1)
Because once you start getting the phone to ring, now you’ve got to sell something. Can you talk about call recording? How’s that impacted you, or has it? Oh, definitely. It actually was an eye opener for us because once we started listening to the calls and realized that we didn’t have scripts in place, that the calls, I assumed that they were doing the right thing and they were taking the coaching and making the call correctly or taking the call. But after we listened to him, it was painful.

(Speaker 1)
I was with my business coach, Sean, and he asked me, he said, hey, do you listen to these calls? And I said, no, I haven’t.

(Speaker 7)
He said, They’re pretty bad.

(Speaker 15)
You might want to try to listen to them.

(Speaker 1)
And so we changed that. Now, real quick, I got to tell you something. We had a guy working for us a while back. And Randy, I’m sure you’ve never had a person like this. And Dave, I’m sure you haven’t either.

(Speaker 7)
I had a guy working for me.

(Speaker 1)
And again, I’m not coming from Mount Judgemore.

(Speaker 22)
I listen to my calls every Tuesday morning at 7 a .

(Speaker 1)
m. We play the calls publicly, and we coach our team, and it’s a big old thing, okay? And we hit play, and I’ll try to not get myself in trouble. It’s far enough in the past where it’s kind of funny now, but this is how it would go. The guy sounded like this, too. When I wasn’t around, he would do this.

(Speaker 1)
Thank you for calling elephant in the room.

(Speaker 21)
This is, and I’ll change the name.

(Speaker 1)
This is Carl. you know? And the guy would go, yeah, I’m looking to get a haircut. That’s amazing. You are fantastic. Where are you from?

(Speaker 1)
And Carl’s like, Tulsa, trying to get my haircut. That’s awesome. So Tulsa. Wow. Oh my God. Have you seen the Avengers?

(Speaker 1)
No, I haven’t seen the Avengers.

(Speaker 6)
You sound like an Avenger. You are amazing. You are fantabulous.

(Speaker 1)
And then when I was in the office, he was like, thank you for calling elephant in the room. This is Carl.

(Speaker 8)
But then when I would leave the office, thank you for calling, this is fantastic, Carl, you know.

(Speaker 1)
So I have a thing called a gaydar.

(Speaker 8)
Boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop, boop I love that that’s what you’re all about.

(Speaker 1)
I didn’t ask you when I was hiring you, but could you not sell the LGBTQ dream while you’re cutting?

(Speaker 3)
Just answer the phone, please. The real conversation I really had to have, he was spending 30 minutes on inbound calls, talking to people about the LGBTQ rallies, talking about all these things, never booking anything.

(Speaker 1)
And I’m like, could you not? I mean, I don’t get on the phone and say, they ever call an elephant in the room, I happen to be a Republican, let’s talk about Jesus. I’m just wanting to book your haircut. So why is he, are we on the same page? So you got to get the call recording and the scripts. And then in the store, we got to deliver a service that wows.

(Speaker 1)
Randy, when you listen to calls, have you ever heard something weird on the phone ever? Yeah, all the time. And we had one lady just recently talking about biscuits. and gravy for like 15 minutes. Dave, are you still recording your shows at Hiscore? Do you record your shows?

(Speaker 1)
Oh yeah, yep. Do you ever watch them? Not very often. Clay? Yes? We’ve talked about Google, and is this, I assume there’s sufficient leads out on Google to you know, to power things forward.

(Speaker 1)
Are there other places to advertise that I should be looking at? You want to create a three -legged marketing stool. This is great. Okay, so a three -legged marketing stool.

(Speaker 12)
So you should write that down.

(Speaker 1)
So this stool is Three legs, but kind of has a base. Maybe it’s a poor analogy. Your chair has four legs. You want to have a sturdy stool. You don’t want to have just one way of marketing.

(Speaker 20)
So what you want to do is you’re going with a three -legged marketing stool.

(Speaker 1)
So in your business specifically, we have some testimonies of guys that do exactly what you do that we’ve helped. But you’re going to want to, if you’re going to auto wrap your vehicle, I’m not saying you should, but if you do, it needs to stand out. If you are going to. If not, don’t do it. So if you’re gonna auto -wrap it, so I’ve got a couple clients of mine I’ve worked with that have really gone auto -wrap crazy, and it’s worked because they went all in, but don’t make it professional as much as it’s eye -catching and professional. But what you’re gonna wanna do is you wanna do signs and wonders.

(Speaker 1)
That’s your second move, okay? So signs and wonders. What’s signs and wonders? It’s where anytime that you’re doing a job, you would put this project, another great project being done by the good folks at yadayada . com, and you wanna put those signs in the lawns because the neighbors are going to see the work you’re doing and they’re going to want to call you. Make sense?

(Speaker 1)
All right. And then the third thing you want to do is retargeting ads and retargeting ads. Those are online ads that follow you around. So once you go to the website, the ads keep following you on every website you’re on. And that would be AdRoll, AdRoll . com.

(Speaker 1)
Is that helpful? Yep. Thank you. Yeah. And again, because I want to make sure that you can communicate to Bruce. When we started working with you,

(Speaker 1)
what was that first 60 days like? First probably three or four months We had another website that we had active during the same time that we were with the thrive time website And that company website was there just because we had paid for it We wanted to be there and we were still trying to find out if we were gonna gain the traction we were looking for at the website what we found was is that we went as soon as we put this website on within a couple months it started to to immediately show growth, calls were ringing, the phones were ringing, and they were finding us on this website and not the other website. And what we found out the reason for that was, is because we were memorable, there was an experience there, they were wanting that. And that bism that we were just talking about, we found that the more reviews we got, the more Google reviews we got, the more the phones would ring. And the revelation of that was, like he said, want to take care of our employees and incentivize them to want to get the reviews. And so we give bonuses and things to them.

(Speaker 1)
And so not so much just the customer, but we take care of our staff. So instead of doing a production -based pay, we do merit -based pay. Now, if we go to colawfitness . com, because I want to make sure this makes sense to you, Bruce. If you go to colawfitness . com, There’s a mechanic, and we’re gonna do five more minutes on this, then we’ll take a break, okay?

(Speaker 1)
But the mechanics are you wanna have your no -brainer right there at the top of the website. So their offer is at $7 a month when you start out, so it’s $7 a month right there. You wanna have a button that says, read our reviews. You wanna have an about us video, and you wanna have the testimonials. And that has to happen at the top of the website. It’s called above the fold, and it’s because most people don’t scroll down and read.

(Speaker 1)
You need to put the main thing, make it the main thing, and put it at the top. And then again, the recap of your three -legged marketing stool for your business. it’s kind of like a seven -legged marketing stool, because you need to get videos. And the videos are going to pop up in the search results as well. And YouTube is the number two search engine out there. So if you go to type in Joplin Gyms in Google, you should see some of his video testimonials.

(Speaker 9)
So videos, that’s kind of leg one.

(Speaker 1)
And then images, leg two. Search engine content, leg four.

(Speaker 19)
M, more Google reviews.

(Speaker 2)
There he is, yeah.

(Speaker 8)
And then And then you’re gonna do your signs and wonders, and then you’re retargeting ads.

(Speaker 1)
Is that helpful? Okay, and I want to get everyone’s thoughts on this one thing here before we wrap up here. You have to start, I think we talked about that just a second ago, but I want to talk about it again, because a lot of people will come to this, you get ideas from talk show hosts and radio people and, you know, inspiration and a prophetic word and a book you just read and somebody ran into you and said, you should run for mayor or whatever that is, right?

(Speaker 8)
But then you gotta do it, okay? So the process is you wanna define, act, measure, refine. That’s the four -step plan. I recommend you write it on the inside cover.

(Speaker 6)
Define, act, measure, refine.

(Speaker 1)
Define what you think’s going to work, and then act, and then measure, and then refine. Define, act, measure, refine. That’s the process. Define, act, measure, refine.

(Speaker 18)
Jen, what do you say to somebody out there who’s going, man, Jen, you must’ve just picked the perfect time to start your business.

(Speaker 6)
Tell everybody about the time when you started your business. Nope, I started, I was on the EBT card, and I got a flat of blackberries from another food share program, and I decided to make a cheesecake for a gift for my kids’ school teachers, and that’s how I started. Dave, did you start at the right time? Was there a right time to start HisGlory . me? Well, sometimes when you’re taken to heaven, and you see what heaven’s about, and he sends you back, and he says, you have to start a ministry called By My Name.

(Speaker 1)
It gets serious about it, so you take action. You actually had a, not a near -death experience, but a death experience. Could you maybe clarify? for those that don’t know? Yeah, three times. I died clinically dead.

(Speaker 1)
I think the longest I was dead was five minutes. One time went up to heaven, saw heaven, and saw Jesus at the foot of the ICU in the Cleveland Clinic.

(Speaker 17)
And then the third time, I was taken above, watched the doctors as they panicked, and the Lord said, I’m sending you back to start a ministry called By My Name.

(Speaker 1)
I did not have that experience. He saw, again, I’m telling you this because everyone’s got their own story. OK, and it’s important you meet these folks and maybe it resonates or connects maybe some of these stories. Randy, was there a perfect time to start, you know, PMHOKC . com? No, I mean, 2005.

(Speaker 1)
And then really what hit us was the 2008 market crash. And that was really tough. But we got through that. Things got better. And it’s been great since. OK, for me, I was Again, I don’t know if you guys have had this thought.

(Speaker 1)
Who here grew up poor? If you’re currently poor, that’s also awesome. We can talk about that. Okay. So, you know, I just remember thinking, I’m 14. We’re poor.

(Speaker 1)
I kind of, I don’t want to be poor. People always say, well, did you know you were poor? I don’t know. My dad was delivering pizzas. He had a college degree. He’s working at a convenience store.

(Speaker 1)
I would set my alarm for 3 a . m. so that I could meet him when he got off his night shift. You know, that was my move. I’d set my alarm at 3 so I could see my dad for an hour. We’d watch ESPN reruns every night, SportsCenter, da -da -da, da -da -da.

(Speaker 1)
That was our relationship. So I remember thinking, man, I’m gonna do something. So I started a disc jockey company in my parents’ basement. And basically, my youth pastor was north of 16. He was 20 -something years old. So he was my partner, because he could drive.

(Speaker 1)
And I was 14, so I could not drive. And so I had the vision of DJing, but I didn’t have any speakers. So I found a chronically, perpetually high person by the name of Oswald. And I would rent equipment from Oswald. And Oswald was too high to know if I was paying him or not. I did pay him, but he would say, bro, just pay whatever you think is fair, bro, bro.

(Speaker 1)
He had the band that wasn’t working out. And whenever you know a guy in his 30s with a band that’s not working, he’s got gear sitting around. So I did that. I signed up for BMG under various aliases. This is all pre -Christ. But you remember BMG?

(Speaker 1)
You get like 15 CDs for a penny. I just kept signing up my mom, my dad, myself, my brother, my aunt, my uncle, did that whole thing.

(Speaker 2)
But I got to get the job at Applebee’s and Target and DirecTV, and that’s how I funded it. But he had to start. He had to start. We have to start. We have to start. Who knows about the Bible?

(Speaker 2)
Abraham had to leave his kinfolk, right, to go pursue, right? David, they’re going, hey, David, check it out. There’s this big guy named Goliath. He’s probably Nephilim. Who knows about Nephilim? It’s probably too early to talk about Nephilim, but fallen angels mating with humans, right?

(Speaker 2)
So it’s probably Nephilim.

(Speaker 1)
And David, you’re what? You’re not very tall. Go out there and take a slingshot and slay this guy. I mean, these stories, you read them and you go, wow, but I need you to be that story. You know, every day that you have is a gift from God, and what you do with it is a gift to God. You’ve got to go out there and do it.

(Speaker 1)
Dave, when you started Flyovers, was it a perfect time, perfect season? Did you know what you were doing? Did you have an extensive podcasting background? No, I’d never met somebody who’d been a guest on a podcast and had no, like, unmet need, some itch I’m trying to scratch by being on camera. It was like, it was in spite of all of that stuff. We just kind of met as a family because it was right after the 2020 election and everything was going crazy.

(Speaker 1)
And our son came to us and said, you know, hey, There’s a lot of people out there that have answers and they’re not allowed to talk on news programs. We knew doctors that had 10 ,000 patients with zero deaths from COVID and you turn on the TV and it’s a death ticker. Everybody’s dying. So we just thought, why don’t we interview the people that have answers and make these things available? We thought it’d be a big hit. YouTube didn’t like it well, and you get put on government lists and your voice is, you know, digitized and tracked and you kind of learn about all these things.

(Speaker 1)
Uh, and then came across you early on and you kind of walked us through this process of how we could do what we felt we were called to do with the Fly Over Conservative podcast, how to make that happen, and then, you know, without just spending our own money. to make it happen. We had no idea of, like, how to meet Mike Lindell and how you’d sell a pillow and why, you know, and how that all worked. I’m going to share this story, 30 seconds. Maybe it’s a popular story.

(Speaker 1)
Maybe you’ll like it.

(Speaker 12)
Someone will like it.

(Speaker 1)
Someone won’t. Kash Patel, some of you like him, some of you don’t, but Kash and I got to be friends through the reawakened. And I remember Kash said, hey, I want to become a bestselling author. And I go, OK, well, just come to my office and we’ll do it this week. I remember saying this week. And he’s like, this week?

(Speaker 1)
I said, yeah. He said, OK. Tulsa?

(Speaker 2)
I said Tulsa -Rusalem is what I call it.

(Speaker 3)
It’s the intersection of Jerusalem and Tulsa.

(Speaker 1)
It’s the middle of America.

(Speaker 16)
Tulsa -Rusalem, Tulsa -Rusalem.

(Speaker 1)
USA is in the middle of it. If you spell Tulsa -Rusalem, USA is in the middle of it. Makes sense to me. And he said, okay. And so we did interviews and podcasts and broadcasts, and we got cash to the top of the bestsellers list. There was a guy by the name of Eric Trump.

(Speaker 1)
You guys heard about that guy? Eric was stage side at one of our events, and we were talking, and he was like, You think I should write a book? I go, yeah! I’ll do the cover, we’ll typeset it, we have a great team, we’ll do it. And now that book, Under Siege, who owns that book or who’s heard about it? It’s the number one book in America, you know, and our team worked on it, got it done, but at a certain point, Eric is a doer, but Eric’s like, well, how does the process of writing a book work?

(Speaker 1)
I go, well, I’ll introduce you to my attorney, Tom Winters, and Tom will get this part done, and I’ll get the cover done, and we’ll get the book done, and bam! But you gotta do it. At some point you have to do it. Bruce, when did you start your business? When did you start your business, Bruce? What was the timing like?

(Speaker 1)
It was not a great time. I took early retirement in 2009 when there was a big downturn and people didn’t have money to do home improvement. You picked the perfect time. Nope. If Dr. Zellner, a partner of mine, he’s on our show from time to time, he started a regional bank at the peak.

(Speaker 1)
He started it, he bought a bank called the Bank of Delwata right before the 2008 collapse, like right before the collapse is when he bought the bank. And I just remember that process of him going, this was incredible timing to start a bank. What a great time. So timing’s never going to be just right. You should write that down. The time will never be just right.

(Speaker 1)
You must act now. That’s a Napoleon Hill concept. Napoleon Hill, best -selling author of Think and Grow Rich. If he ever says something that goes against the Bible, go with the Bible.

(Speaker 15)
Go with the Bible, don’t go with Think and Grow Rich, okay?

(Speaker 1)
But he said, the time will never be just right, you must act now. The time will never be just right, you must act now. Whatever that is. Final, Sean, was the timing right to start your company? We started in 2014, and I was in the restaurant industry for 25 years prior, but the only real reason for getting out of the restaurant industry was to attend church. The restaurant industry, it’s different.

(Speaker 1)
You don’t get Sundays. We worked every Sunday, and I didn’t want to miss church anymore, so it was a matter of working a 8 to 2 .30 on the pest control, acting like it was a business when it really wasn’t a business to grow the business, going out there and really doing almost free services for people to get known, and then came in and rallied the troops at the Cheesecake Factory until 2 in the morning and did the same exact thing every single day for a year and a half until it got going. Now, I’m gonna tell you something real quick, then we’ll take our break. Our next speaker, we’ll come back here at 10 .15, our next speaker, and Sean, pull him up on the screen. His name is Michael Levine, and Michael Levine was, and to a certain extent is, the Michael Jordan of PR. You say, what does that mean?

(Speaker 1)
Throughout his career, it seems crazy, he’s represented and does represent Michael Jackson, the Michael Jackson estate, Prince, Nike, Pizza Hut, Barbra Streisand, George Carland. Look at this, 43 New York Times bestselling authors, 34 Grammy Award winners, 58 Academy Award winners. But here’s the kicker, he’s dyslexic. So my main man here, who’s gonna speak here in a little bit, he’s dyslexic. And I believe he came from a family where alcoholism was the problem.

(Speaker 1)
And so he grew up in a family where everyone was drunk and he couldn’t read. And yet now, today, he’s a best -selling author. And I met Michael because I read his book, and I’m reading a book by a best -selling dyslexic author.

(Speaker 14)
I don’t know why I can’t write a book.

(Speaker 13)
I mean, I’m thinking, like, you know what I mean?

(Speaker 1)
I’m going, I read the book and it was a Gorilla PR. It was a PR book. PR, by the way, it’s a blue cover. Go to Amazon, type in Michael Levine PR. You’ll find it. It’s the best book I’ve ever read on marketing, by the way.

(Speaker 1)
PR. It’s Gorilla PR. Sean, you’ll pull it up real quick here. You can put him on Amazon. I want everyone to see his book. So I called Michael and I said, Michael, I would love it if I could interview you and ask you how marketing works, and branding works, and PR works.

(Speaker 1)
And Michael lowered his standards. He said, you and your crew can, and Sean, I’m not sure what you’re looking up, but go to Amazon . com and look for Michael Levine. You’re doing some kind of sick Amazon search there. So go to Amazon, look for Michael Levine, and then PR. Sean’s doing a great job, by the way.

(Speaker 1)
Let’s hear it for Sean. Public typing is absolutely. Thank you. Thank you very much. It’s a task that no one wants to do, but everyone has to do it every once in a while. If your name is Sean, you’re going to find it.

(Speaker 1)
Anyway, so Michael Levine, great, great author. I’ll find his book. I’ll put up in a minute. But Michael’s a guy who we flew out to Santa Monica. We filmed him. We interviewed him.

(Speaker 1)
And he and I have since become friends. He’s spoken at multiple Thrive Time Show workshops. He lives in the Santa Monica area, I believe. And I asked him, I said, could you come and speak about how you went from the alcoholic with no experience in marketing and PR to the top PR consultant maybe in the history? I mean, this guy represented Charlton Heston.

(Speaker 1)
You know, yeah, Moses. I mean, come on, you represented Moses, Michael Jackson. You know, it’s kind of like pop star Moses. Okay. But anyway, so we’re gonna take a break. We’ll come back here at 1015 and we’re gonna hear from my friend, Michael Levine, coming back here right here at 1015.

(Speaker 1)
Folks, stay tuned. 1015. And let’s hear it for Jen. Let’s hear it for Dave. Let’s hear it for Randy. Let’s hear it for Sean.

(Speaker 1)
Let’s hear it for Bruce. There we go. This is the book you want to get right here. Gorilla PR 2 .0. If you’re looking to get yourself a Christmas gift that will surprise even you with how profound it is, Gorilla PR 2 .0.

(Speaker 12)
That’s the book right there.

(Speaker 11)
That book is hot.

(Speaker 10)
That thing will sear your cornea.

(Speaker 1)
That will burn your retina. That is a good book there. That’s Gorilla. PR 2 .0. Second is I shall answer all of the questions that you put on the board. So any questions that you put on the board, I will answer those questions.

(Speaker 1)
Any question at all. And we like to get the board about half full before we start answering. So any questions that you have on the board, you can put them on the board. We’ll answer those for you. Any questions on the board, Also, for anybody who’s asking, great question. I have no idea when Eric Trump is going to be here, but I do know that when he’s here, I will know, and you will know, and then we will, so I would just encourage you to stay tuned.

(Speaker 1)
That’s not some marketing gimmick.

(Speaker 10)
I honestly do not know when he’ll be here, but when he is here, I’ll let you know, and we’ll be here.

(Speaker 11)
It’ll be a great time, and so just kind of stay tuned for that, and again, Michael Levine coming up in eight minutes.

(Speaker 10)
Michael Levine, the world’s top public relations expert ever, is coming up in eight minutes. And so it’s just an absolute treat to have him here in person, in the flesh. Sean, I’m going to let you hit play. Andrew Sorcini’s in the house. Yes!

That’s where you wanna be, uh -huh, uh -huh, yeah. Business growth is what you wanna see, uh -huh, uh -huh. What you wanna see. That’s where you wanna be, where you wanna be, yeah, yeah. If you’ve got the big goals, do what you did, yeah, do what you did. For entrepreneurs, it’s a paradise.

For employees, it’s a changed paradigm. For the poor and ignored, it’s a changed mind. For them explorers, it’s a major find. For Tim Tebow, it’s goes a long way. For the average to the drop, it’s a mastermind For the Baba Kiyosaki, it’s game time For the first -time attendees, it’s oh my For the Oklahoma homies, it’s a sweet home of mine For the real business people, it’s so nice For the P -places, it’s a green light It’s a change vibe P -ticks 105 times For me, it’s what I do, it’s my vibe Because the Thrive Time Nation is my tribe ♪ Talk, talk, show that’s where you wanna be, uh -huh, uh -huh, yeah ♪ ♪ Business growth is what you wanna see, uh -huh, uh -huh, yeah ♪ ♪ Talk, talk, show that’s where you wanna be, where you wanna be, yeah, yeah ♪ ♪ You got the big goals to achieve, yeah, you got to achieve it, oh ♪ ♪ It’s time to thrive, what a time to be alive ♪ ♪ Breath in my lungs, thank you, Jesus Christ ♪ ♪ You got a chance to cause change upon the lens, oh ♪ ♪ Beat that clock, buy your dealer a chance ♪ ♪ It’s up to you, do you prefer to keep making the rounds? ♪ Turns on it turn it all around until you take the time to learn without vision that people get embarrassed

or be humble, grow a thousand for people, harvest and share it can we kick it? yes we can if you come with business problems, you leave plans at the prime time show we make implementation we teach marketing and improving your brand how to build the systems and finance we teach how to hire people, spam games into reality, that’s it, that’s my jam helping gold pursuers do it, putting cash in their hands now that eric trump has joined us, he has joined the band kiosk full cause he’s in the rhythm again CK and Kiyosaki’s in the dojo of self -discipline. So get your tickets now at Plot Top Show, and I’d find a map that’s still on hand. Plot Top Show, that’s where you wanna be. Uh -huh, uh -huh, yeah. Business crew, this is what you wanna see.

What you wanna see. That’s our show, that’s where you wanna be, where you wanna be, yeah, yeah You’ve got the big goals to achieve, yeah, you got to achieve it That’s our show, that’s where you wanna be, uh -huh, uh -huh, yeah Business growth is what you wanna see, uh -huh, what you wanna see That’s our show, that’s where you wanna be, where you wanna be, yeah, yeah You’ve got the big goals to achieve, yeah, you got to achieve it

Transcribed with Cockatoo