Clay Clark | Self Awareness and How to Overcome Your Own Jackassery

Show Notes

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Audio Transcription

Get ready to enter the Thrivetime Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to get what we got. Cullen Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As the father of five. That’s what I’m about. So if you see my wife and kids, please tell them I see and see up on your radio and now three two one Guess who’s back in your room? My name is clay Clark I’m the former SBA entrepreneur of the year in your ear sit here by Scripps Radio. And today, inside the Box That Rocks, we have a cast of characters that can truly take your day from a negative to a positive. We have Dr. Robert Zellner is back. Sir, how are you? Oh, it’s so good to be back in the Box That Rocks. I tell you what, you know when you’re home, there’s nothing like it. When you get home, you get to sleep in your own bed, you get your own stuff, you get to eat your Oklahoma Joes. You get to eat your Oklahoma Joe’s. Joe, I’m kind of upset that you don’t have them all around the country, because now everywhere I go, I’m looking for those baked beans and I can’t find them unless I’m in Tulsa. It’s frustrating. It really is a problem. Can I introduce our guy who’s inside the box that rocks, who do not know who we have here? We have a living legend here. Well, to watch on Facebook Live, they’ve already got their eye candy. They’re already going, oh my gosh, who is that beautiful man? Who is that beautiful man? He smells of burnt ends and meat candy. We had an email just fly in here. Someone emailed info at and they said, who is that person? Is today’s show about the human body? Is he real? I like that body. Is he real? That’s a good show. Is he real? On the show, we have the founder of Oklahoma Joes. This man has sold two million smokers. That’s a lot of smokers. That’s a lot. You round that up, that’s 2 million smokers. It is. Joe Davidson, sir, how are you? I’m great. It’s good to be here again. Love it here. I know. It’s hard to be inside the box at Roxy’s. It’s like you’re being ambushed by two crazy people. You’re in the middle being sane. I’m making a Joe sandwich here. I’m certain that I’m going to lose my sanity before the day is over. Wait, that’s assuming you had it before you walked in here. That’s a thermal eye, isn’t it? There will be questions for you to walk in here. There’s a question of that. All right, now here’s the deal, Thrivers. Here’s the deal. Today we’re talking about this concept that is huge, it’s big, and you absolutely can’t pass go. You cannot have success if you can’t master what we’re talking about today. Today is self-awareness. We’re talking about self-awareness and how to overcome your own personal jackassery. Now see, this is a deep subject because all of us, deep within us, have elements of jackassery. We all have elements of the dark force that binds the universe together. this galvanizing, unifying all countries, all planets, even other planets, countries, townships, people all over the world struggle with this thing called Jackassery. Well, Clay, I have a really serious question for you. I mean, I’ve wondered this now for a couple of years, and we’ve been doing business together now for a couple, three years. We’re on three actually, but we’ll call it two. Best three years of my life. Best three years of my life. Here’s the deal. On the planet that you’re from, because we know it’s not Earth, do they have Jack Astrey there? Because that’s the question I’ve always wanted to really ask you and I’ve never asked you that. The problem with the planet Klaytron that I was from is it basically was, you know where Superman, where was Superman from? What was it, Krypton or something? Yeah, Krypton. And isn’t he like allergic to kryptonite? Isn’t that the deal? Well, it takes away his superpowers, kryptonite. My planet, Klaytron, is made of jackassery and it takes away the power. Oh, is that all? I see. So that’s why you fight so hard to eliminate it in your life. Now I get it. Joe, I want to ask you a question here. I want to ask you this question about jackassery. You have met some really talented people in your life, some really talented people. There’s a lot of people out there, if you’re listening right now, we have some of the most talented listeners on the planet. Some people are good at painting, they’re good at graphic design, they’re good at video, they’re good at making food. Insert the thing, they’re good at making the thing. But have you ever seen somebody who just can’t have success because they just can’t get their own personal jackassery in control? Have you ever seen somebody struggle with that? Or have you ever struggled with jackassery? I would say that I’m the pitcher of jackassery, possibly. Wow. In some aspects, you know. The poster child? Finally. Finally, you have to wake up someday and say, this is what I’m good at and this is what I’m not good at. I’m going to bring people in. I’m going to hire talent that is good at something that I’m not. So here’s the deal. For anybody listening right now, if you’re listening today and you’re going, okay, okay, so this shows about self-awareness and how do I fix these limiting factors in my own life that are causing me to get nowhere quickly. What are these things? Well, guess what? In the book Jackassery, which you can buy on Amazon, we list out all 41 of these areas that are just wealth destroying. So today we’re going to hop right into it. I’m going to go to this first one here, Z. This is your ability to manage your time and the increased responsibilities that come with being a leader. So you go out there and you start a business, or you want to, and once you start selling something now you’re in business. Oh yeah. And if you sell enough of it now there’s two people who work there. There’s you and someone else. Now you have employees, and now your inability to manage your time efficiently becomes a huge problem. A huge problem. Huge. So please educate us. If I’m listening right now and I’m going, okay, I am struggling with time management. What feedback would you have for the thrivers out there? Well, I’ll tell you what, it’s one of the biggest things I hear when people start out of business or they want to start a business or they’re thinking about starting a business is I don’t have time. I don’t have time. I don’t have time. I’m like, wait a second, is your day any shorter than all the other people in your life, all the people that are out there doing things? Wait, they’ve got like 27 hours and you only have 24? Well, at Oswald’s Bagels, I personally make every single bagel myself. Some of the small bagels and the large bagels, I make all the bagels and I actually buy all the items at Sam’s because only I can get the items at Sam’s the way I do and they have the samples on Saturday. Because you have the Sam’s card. The point is that we all have 24 hours. Now you’re in control of what you do with those 24 hours. I disagree with that. I don’t mean to. Okay, I’ll give you that. Okay, well, Claytron, the planet Claytron, they may have more. Their days may be longer, but here on Earth, where we’re currently living, we have 24 hours a day. Now, here’s the thing that we’ve learned, and here’s the thing we teach. We teach on We teach at our in-person workshops. We teach at our one-on-one business coaching. Here we go. Yes, that’s right. You get on it, and you get all the details of what I just said. We teach time management and what we’ve learned is that you only do the things you have scheduled. And so scheduling is very, very important. It is very purposeful. In other words, if you pulled up your calendar and I asked you, what are you doing tomorrow? And you said, you know, I, I’m not sure. I’ve got a few things to do. I was going to go to Bed Bath and Beyond for an hour or two and see what’s going on. I’ve got to go get some more coffee cake cups. I’m going to go to Oklahoma Joe’s for seven hours. If I get hungry, I’ll go eat some burnt ends and some baked beans. The point is that if you look at your calendar tomorrow, all right, open it up right now. Just pull over to the truck stop. I know you’re driving to lunch. I’m driving to Oklahoma Joe’s. Give me a second. I’m getting it. All right, pull over, pull up your calendar, open it up, and it shows you what you’re going to get done tomorrow. All right, so pull up, look at it and say, oh, well, there’s nothing on it. But there’s so much to it. Sorry, Facebook, where’s friend request to respond to. And there’s a picture of a lot of Instagram pictures. I’m going to double tap. I get it. I know there’s stuff that we could do stuff we can do. There’s TV. You know, I know you’re DVRing probably, you know, Bachelor. I mean, it’s all right now. OK, hey, wait a second. I want to binge watch Wise Wizard. Wise Wizard, I want you to get real and raw with us for a second. Alright, someone’s listening right now and this is the question they’re going to ask. I’m holding up my phone for the Thrivers. I’m going to hold it up here. We’re on Facebook Live. I’m going to hold it up here. It says right now it’s 1229. This is the truth canon. 1229. Let me pull it up one second here. Thrivers, I realize that if you’re listening to a radio show and you can’t see anything, those kind of delays might get a little frustrating. But calm down. Get on Facebook Live to watch it. Here it is. I have 24 missed text messages in the last hour. Because I’ve been in a meeting. But the thing is, is that I used to, back in the day, this is what I would do. I would be in the meeting and I would go mentally out of the meeting, but physically be in the meeting. So I’m mentally not present, but I physically am. And so I have a meeting, but I didn’t get anything done because I wasn’t focused. And then I’m trying to call people back. I’m frustrating everybody. Bad things happen. You’re listening to The Thrash Time Show on Talk Radio 1170. So I want to ask you, Zee, and then I want to ask Joe the same question. How do you know that people know that you’re kind of a big deal? I mean, people know you. Stop it. No, but I mean, people say, that’s Dr. Zellner over there. Whoa, that is a beautiful man. That’s Joe over there, two beautiful men, so much beauty. Wow. So then they go, I’m going to send you a text. I’m going to send him a call. I’m going to Facebook him. That Clay Clark guy keeps talking about the yoga pants epidemic going on at Whole Foods. I’ll send him a message. Where do you set the boundaries? What do you do? How do you do it? Well, what you do is you put up with that. You answer that. You encourage that at your time and your leisure. In other words, like you said, you have 24 missed text messages. Why aren’t you panicking right now, ducking off the radio show and answering them? I’m so sorry. I’ll never miss your text message again. I mean, God forgive me. Well, the thing about it is that you are purposeful in that, that you are setting that aside right now and you know you’ll get to it when you get to it. Very few times in life, I’m old enough, Clay, this is going to shock you. This is going to shock you. Shocking? And probably somebody out there right now just pulled into a truck stop, still trying to take some notes on time management right now. But I remember life before cell phones. Holy crap! What was the world like? I know, it barely existed. We had horses and buggies and carts and we walked a lot. Moses was teaching you algebra and you rode that dinosaur to the schoolhouse. What was it like? It was a stegosaurus, I think. Oh, nice. Yeah, I think that’s what it was. And he was very friendly. His name was Billy. Billy? Wow. Billy. And you know, it’s that thing they’re all gone. I don’t know where they went, but it’s that thing all those dinosaurs are gone. Do you remember that song about the stegosaurus back in the day? My name is Stegosaurus. I’m a funny looking dinosaur. You ever heard of that? I can’t say that I do. No, really? But it sounds like a really, really good song. I just learned it last Thursday. Joe, I want to ask you this. I want to ask you. All Stegosaurus theme songs aside, how do you handle it? Because you love your customers. People call you all the time. I met you back in the day when you were selling two smokers. You wanted to call both people back. That was back when they cooked with wood, wasn’t it? I think so, yes. Back in the day. Back in the day. Back in the day when people were people. Yeah. No, but the thing was, when you were selling your first ten or twenty or forty, I’m sure you wanted to have that relationship with every customer, but how do you scale that? When you’re selling two million, how come you weren’t up all night crying, frantically trying to return everybody’s calls. I mean, how did you do it? Well, you know, I think number one was that schedule is so important, but my routine was so important. Oh, come on. Preach it. Come on now. It really was. So I set time aside when I would have the opportunity to return that text message. I’d set time aside that I could spend with customers, but I also would set time aside where I’d take care of performance, where I’d look at cost of new units, at production efficiencies. Oh, now you’re just talking business talk. That’s really… It’s business time. So focusing on that routine and getting into that routine was the only way I could really manage myself. Now, Thrivers, I’m going to tell you, the other day, the Patriots have… Oh, no. By the way, do you see my new uniform? Do you see us coming in here? That’s Thrives’ honey badger? I know the honey badger. I know. I love it. I think I’m going to go red, white, and blue with him, though. It’s got a pro-America theme here. Yeah, America. And I got the patches coming in. We got the hat. It’s going to be the same kind of twill. I’m working on the whole thing. I’ve got to get mine. You’re going to cut my sleeves off. That’s right. Because I’m Belichick. You’re Brady. You’re going to love this whole deal. So the thing is though, is on Sunday though, I’m watching the game. And I’m having shrimp creel. And do you know why I’m having the shrimp creel? Because it was what was being served? No, because every playoff game the Patriots play in, I am methodical about having seafood that’s progressively hotter as we get closer to the big game. It’s heating up. Some people don’t shave their beards. I can’t grow a beard, so I have to do my own thing. But the thing is, I wasn’t returning customer calls. I wasn’t at the workshop. I wasn’t doing the radio show. I wasn’t because that was something we scheduled. And the thing is, all those other things are important, but everything’s not important at one time. Because if you can’t focus, then you’re not going to get anything done. So when we come back, Zee and Joe, we’re going to be getting more into these wealth-repelling things that could really, really be hurting your business, and you might not even be aware of them. So when we come back, we’re going to get into some of the top wealth-repelling things that are causing the leading causes of jackassery in Tulsa. Zee, the leading causes. You know what? I miss this. If you get your hands around this show, you’re going to thrive on. Hello, Oklahomies. Welcome back to the Thrive Time Show on your radio. Hello, people from Tennessee. Welcome back to the Thrive Time Show. People in Illinois, welcome back to the Thrive Time Show. And away we grow. Grow? Grow? Yeah, we’re going to teach you how to make your wallet grow, okay? Today’s entire show is about teaching you how to value your wallet. And we’re going to teach you how to make your wallet grow. And we’re going to teach you how to make your wallet grow. And we’re going to teach you how to make your wallet grow. Today’s entire show is about teaching you how to vaccinate yourself against this wealth destroying disease. It’s terrible. It’s an insidious disease. It’s a disease that’s killed businesses all over the world for years. It is called Jackassery. Jackassery, it has this power. It’s a mystical cosmic habit force that destroys dreams But yet binds the universe together in a way that we haven’t seen since the force and Star Wars It’s a bad thing when you when you have Jackassery at work Z it could destroy your wealth when you don’t know what you don’t know when you don’t know what’s killing you it can kill you I’ll tell you what two things one. I’m glad they came out with another Star Wars movie. Make it relevant again for all the Star Wars nerds out there. I want to leave with that. Yes, thank you. You too, my friend. Number two, business coaching is about teaching people what to do. In other words, we’re here to help coach you up on how to start and build a business, a successful one, that you can then do all the things, your bucket list items that you want to do in your life, have time freedom, financial freedom, I mean that’s what building a business is about. But as much as teaching you what to do, what to do, a good business coach, and we’d like to think that we might be, you know, maybe above average, I don’t know, I mean Clay’s probably the world’s best, but anyway, is also teaching you what not to do. If you’re doing everything right, and you’re still doing some of these moves we’re going to go over today, and there’s so many of them, we’re going to work on them. We’re going to teach you what not to do also, because you see, just like Joe here, perfect example, Joe Davidson of Oklahoma Joe’s, a fine man, a great guy, he built a bunch of smokers, and now he has Oklahoma Joe’s barbecue restaurants here in Tulsa. Great locations. So if you’re wondering what to do for lunch today, you’re sitting there thinking, hmm, I just got in my car, I’m a little hungry, where do I go? If you’re in Broken Arrow, go over by the Bass Pro Shop, Oklahoma Joe’s right there, boom. If you’re in South Tulsa, 61st and Sheridan, boom. If you’re downtown, you can go next to the iconic Canes Ballroom. You know, I don’t think there’s a concert going on during the day, but they’ve got Oklahoma Joe’s BBQ right next to it. We had a quick update here from Yoda. He had some things he wanted to comment here about Oklahoma Joe’s. You know, because a lot of people are saying I’m gonna try to get over there. I’m gonna try to make it by and they love the show. Yeah. Some people say I love the show Clay, I’m so glad the show’s on. Well you know what the show’s not possible without Oklahoma Joe’s and our great sponsors and so you know Yoda had some things he wanted to say so here we go. No try, just do. No try, just do. Must have big beans, big beans you will have. In due time, take you to them I will. So the thing is, we’ve got to get over that. We can’t just talk about getting over that. It can’t be a thing where we’re saying, drivers, listen, there’s a difference between a high pressure pitch and a declarative statement. You will go to Oklahoma Joe’s and you will enjoy it because it’s a life changer. And we have a bet. See, we challenge the listeners to a bet every time. Absolutely. And I’ll tell you what, if you’re in Chattanooga, I’m sorry. It’s a longer trip. I’m sorry. I’m going to get Joe. You know what? Joe needs to open up a store in Chattanooga. Let’s encourage him to do that today. High pressure. You need to open up a Chattanooga right away. Yeah, wherever the show goes, so goes Joe’s. So goes Joe’s. I love Chattanooga. Who doesn’t? I mean, everyone loves it. I just love the name, too. Chattanooga. It’s just a cool name. Fun to say it. It’s fun to say it in Chattanooga. Now Thrivers, this next wealth repelling disease, this is kind of a sign, a symptom of Jackassery. And I’m telling you what, this one here is tough because it seems like, that’s a kind of a mean thing to say, but here it is. Point number five. Ask yourself right now Thrivers, listening, on a scale of one to ten, ten being you are the search engine wizard. And one is you have no idea what you’re doing and you’re at the bottom of the Google world. You’re the bottom. You’re like page two of Bing. That’s how bad it is. You’re not even on Google. You’re on page two of Bing. So if you’re listening right now, Thrivers, and you’re going, I have no idea how to get to the top of Google, things are going to get kind of tight and you’ve got to get frugal sometimes unless you have viral word of mouth. So see, I’m going to start with you. I want to ask you this. Why is it so important for everyone listening to know how to get to the top of Google? Why do you feel like people need to know how Google works? You know the thing that upsets me the most about Google, the thing that really, really irritates me, the thing that I go, uh, when I think about Google, you know what it is? What is it? That I didn’t think of it. Holy cow! Oh, you didn’t think of that. It’s such a beautiful idea. These dudes are just, you know what they’ve done is they’ve made a ton of money, God bless them, and all they’ve done is allow you to find the thing that you’re trying to find. That’s it, that’s it. Real quick. That’s just like putting up a sign like, go this way. And then they just make copious amounts of money. That’s what’s so great about this country. That’s why I love living on planet Earth in the United States of America. Because dudes can come up with that idea and do what they did and then bam. Now back in the day before Google, there was a way to market your business. There were different ways to market your business too. Oh, the yellow page. But Google is now a new thing. But I do want to ask you this. I want to ask you, Joe. Did you, when you first started marketing your business, did you go yellow pages or trade shows? How did you market your business when you were first getting started? First getting started, I actually came and made personal calls to retailers. What? Then from that, trade shows. Cold calls? Cold calls. That just seems crazy. To people you didn’t know? You know what? All you’ve got to do to know me is to love me. Now, Thrivers, we’ve had a lot of Thrivers who have been asking if we would be willing to do the Cold Calling Olympics again. We did that on the podcast and it was a hit. The Cold Calling Olympics were actually played, recorded audio from my days back in the day when I made cold calls and I ran DJ Connection of me actually making the calls. And I have some of those archived and they’re epic. But when you know how to make a cold call and you know how to get someone to call you back who doesn’t know you, it’s a super move. You know when you can talk to someone on the phone you’ve never talked to in a way that makes them feel like you’re not a cold caller? Yeah, oh, that’s the best. You know when you can sell something to someone that you have never met before, and you can do it in a way that doesn’t feel all scammy and high pressure? It’s a beautiful thing. I mean, it’s a dark art. It’s kind of a dark, Joe, I mean, it’s kind of a dark art. I would say that’s on the dark side of the force, the cold call move. That’s a questionable power. It is if you can master that. I tell you what, that’s one of the moves. But going back to Google a little bit, it is that it is so relevant right now. And if you’ve had your business for any length of time, you may have had it before Google was the impact that it is. And you may be saying to yourself, why am I not as busy? Why are my numbers not as strong as they were last year? Why are my kids so skinny? We’re still greeting people at the door. We’ve still got our scripts to answer the phone correctly. It doesn’t seem like the phone’s ringing as much. It doesn’t seem like things are happening. I still have my ads that I’m running in the local school, you know, booster pay. I mean, I’ve still got the things that I’m doing. I’ll tell you what. If you go right now, pull off to, if you’re driving, don’t do it while you’re driving. Yeah, don’t do it. Google your business if you have a business and and look at where you are on the Google Where it shows up on Google if you’re not on page one or two or three Right now you have a restaurant or a barbershop and you Google Tulsa barbershops or Tulsa Cookies if you’re not on page one somewhere six, that’s not a good thing now Z When we come back we have a gift for all the listeners this we’ve never done this like this before We have a gift for every listener. When we come back, it’s going to be a game changer, and it does relate to Google. This is a super gift. Wait a second. I’m on page seven. There I am. I’m on seven. Page seven. You’re not somebody. I’m somebody. I’m on seven. Now, Thrivers, when we come back, we’re going to give you, we’re going to give this gift to every single Oklahomey listening. Stay tuned. Christmas in January. In January. All right, Thrive Nation, Oklahomies, welcome back to the left coast of the Arkansas River. You are listening to The Thrive Time Show during your afternoon, sponsored by Oklahoma Joe’s. Baby, we’re broadcasting from the box that rocks inside world headquarters. And I’m telling you what, it is a beautiful day, a great day to be an American. And before we went to that break, I was telling you, I was telling you Thrivers, we have a special gift. We’ve never done this gift before. It’s for all the Thrivers. If you’re listening right now, this gift is going to be worth about $600 for everyone listening. It’s a $600 gift. Did we discuss this? Because, I mean, are you, what do you, I mean. Here’s how the math works. I might have to write a lot of checks. No, but here’s how the math works. I’m a little scared. Here’s how the math works with this. Once people have seen the what’s wrong with their website, they usually want to fix it. You know, that’s very good because a lot of times in life you don’t know what you don’t know. It’s like a medical checkup before your website. Here’s the deal is about three quarters of you listening are going, I don’t have a web guy. I don’t have a graphic designer. I need someone to do it for me. I don’t have an IT department. I don’t have an IT department. And then someone else, like a quarter of you say, hey, now that you’ve brought this up, I can fix it myself. So we can help you, Thrivers, if we can help you as a client. We’d love to help you. But here’s the challenge. So I’m goosey with what you’re going to say right now. Step one, you must go to Oklahoma Joe’s. So Oklahoma Joe, where are your two locations? You can go over by Broken Arrow next to Bass Pro Shops. Okay. Just right up the road. 61st and Sheridan. That’s two. That one, right? And then at the Canes Ballroom. That’s three. I order that. Iconic Canes Ballroom. Unbelievable. That’s nice. And that’s more than two. That’s three. That’s, well, that’s just math. Now you’re just throwing math. Okay, so you go over there. Just using math. Then step two, once you get over there, there being one of the three locations of Oklahoma Joe’s, you gotta buy something. Now if you wanna buy a cookie, you wanna buy a barbecue baked beans, the world’s best baked beans, by the way. Certified, certified. Anything. You gotta buy something. Don’t just be taking things. We’ve got to buy something. Then get your phone out. Take a photo of it, okay? Just take a photo of it. Of the thing I bought? Yeah, the thing you bought with the receipt. Or the receipt. The receipt. We want to sign up. Let’s take a photo of the receipt. Okay. And then you just email that receipt to info at Go in slow so you can write this down. Email info at And then email us a link to your website. We will do a full battery of tests on your site to show you what’s wrong with it and how to fix it. And then there’s no strings attached. There it is. Wait, wait, wait, wait, wait, wait. Are you telling me that if I go to Oklahoma Joe’s and buy anything, anything, take a picture of the receipt. Yep. And if Joe Davidson’s I get, I’ll never take a picture of him because he’s a beautiful American. Yeah. Boom, boom, right there. But I’ll take a picture of the receipt, I’ll email it at info at and then also put a link to my website on there. And you will run a full battery of tests. No charge, no strings attached. It’s about a 600 hour value. And you’ll tell me what’s wrong with my website. Or you might say your website is perfect, it’s wonderful, you’re a great American, nothing needs to be done. Or you might say, there’s a few issues. Yeah and not only are we going to do that for you, but Joe, what is the cheapest thing you have on the menu right now? What’s the thing on the menu right now that you say… You know, I’m going to tell you, you can go in there at any lunch time and get a huge sandwich, a side and a drink for only $8.49. Wow! $8.49! That’s a great deal! $8.49 to get $600 worth of diagnostic testing done. I mean, that’s like, is this real? You guys are pulling my leg. And I think there’s a lot of these late night shows, late night infomercials that kind of overhype stuff. And I don’t want to be accused of that, but I can say this. It might be a slight hyperbole, but one of those lunches that you serve for $8.49 is worth millions of dollars if you’ve never had it before. It’s that good. I mean, it’s almost that good. It’s a million dollars. It’s priceless, really. You can’t say millions. You could say it’s priceless. Well, you could say that because once you get a bite of those baked beans, it’s pretty much a game changer. I mean, it’s game over. Game over. Game over. I mean, award winning. Certified the best. I love it. Award winning. Now, Thriver’s this next form of jackassery that is absolutely, it’s wealth destroying. If you’re totally clueless of this. Now, wait a second. Clay, Clay, Clay. Yeah. I just turned it into the show. I’m at lunch. I just got in my car. I just flipped it on and you use this term Jack aster you just got throw it out there as if I know what it what it means. Where did you get that? I know you your book Jack aster is awesome, but by the way and well, I was looking back at patterns in in business Okay, there’s many times where somebody has a checklist they need to do. Okay, alright. I’m following. This just happened two weeks ago. I’m in a meeting with a client and this guy comes in and I said, did you do your checklist? And the guy says, I did not do the checklist. And I said, why did you not, I’m not his boss, he’s just a client I’m trying to help. And I said, why did you not do the checklist? And this is, I’m not talking to the owner, I’m talking to one of the employees of the owner. And he says, he turns to the employee, the employee’s there, and the employee says, I pre-filled out all the checklists for the year so I would never forget to fill them out. And I said, so you pre-filled out the checklists so you wouldn’t forget to fill them out, which is why you’re forgetting key steps. And I almost can’t stop laughing because I realize the presence of jackassery from the root word jackass is so prevalent. And then I said, how do you, my friend, remember to pay your rent? And he says, that’s a good point. And he looks and you know that he has not paid the rent and I just reminded him, this is the kind of jackassery I’m talking about. And there’s no other way to describe it. You could say forgetfulness, you could say ignorance, but really jackassery is the best way to explain just not knowing enough about the world around you and it’s hurting you. It’s jackassery. Broadcasting live from the center of the universe, you’re listening to the Thrive Time Show. And I used to suffer from jackassery so much. I was out there trying to grow my DJ business with no clue of anything. I didn’t know how the universe worked. I wasn’t aware of how to sell things. I didn’t know how to build a website. And so Z, this next form of jackassery, it’s so dangerous, is not using social media effectively to market your business. Just not using it. You know, it’s a shame because I’ll tell you what, they make it so affordable. I mean, we have generated leads for companies for pennies on the leads, really. And then those can turn into thousands of dollars for the owner. I mean, if you get to where you get social media, i.e. Google optimization, let’s just start there. Let’s just start there. I mean, this is the step one. If you can get the top of Google and there’s ways to do it, it’s not rocket science, unless of course your business is rocket science, and which would actually technically be rocket science, science of a rocket, but short of you building rockets for your business, okay, or the science of that, it’s not rocket science. And so you get to the top of Google and it can be millions of dollars. It can be game changer. It can be millions. I’m sitting in a hot tub up at Winter Park watching the people skiing down the slopes while other people are suffering. Drinking a beverage of my choice. Jackassery. Living the dream. Yeah. Or I could be, you know, working for the man, punching the time clock and just hoping one day I catch my break, hoping that Jackassery, my lottery ticket, they’ll call my numbers. Now Thrivers, here’s the only example of social media working for you. So I want you to rate yourself on a scale of 1 to 10, how effective are you at social media marketing? 10 being the best, 1 being the worst. Here is an example. Right here in Tulsa, there’s a wonderful business called Tip Top K9. Tip Top K9. If you’re listening right now, tip top canine, how you doing? How you doing? How you doing? Now here’s the deal. We have Ryan and Rachel, they’re a husband and wife team. True story. They have a special they’re running on Facebook right now. If you’re trying to get your dog trained, they do it for, it’s a dollar for the first time you have your dog trained. If you like it, you can move forward with their dog training programs. They are literally having dozens upon dozens of people every week who are reaching out to them and finding them for the first time saying thank you so much I didn’t even know this existed and that’s all for no in this case it’s about 50 cents a lead not that so in this unbelievably affordable stuff here yeah exactly and we’re here to teach you the moves so keep listening thrive time shows coming back but also thrive 15 calm thrive time show calm got all the answers to your questions. Come back with some Oklahoma Joe’s baked beans. Stay tuned. All right, green country, welcome back to the Thrive Time Show during your afternoon. This is the time when you can be a true American. One, you can have some Oklahoma Joe’s baked beans, the world’s best baked beans. You can go buy those. You can do that. You can take advantage of your freedom, your economic freedom. You could buy it. You could take those baked beans with you into the lobby of Regent Bank, one of our generous sponsors, Regent Bank. And people will begin to congregate saying, are those for me? They smell like… Are those for me? And you look and you say, no, they’re not. These are for me. And then you get out some of your brisket, you know, and they go, is that for me? No, just bought enough for me. That smells like money. Yes, I’m in a bank, so that’s why it smells. And then pretty soon, your popularity starts to gain. And then that’s when you want to start negotiating terms on the next bank loan, right there when the guy across from you doesn’t have what you want. Then you say, hey, could I get a better deal here at Regent Bank if I were to give you these? People have given. I mean, back at the Bible, there was a story of Jacob and Esau. A guy gives away his whole blessing for some stuff, for some soup. There’s people out there willing to give you a great bank loan in exchange for those baked beans. I’m not, not knowing a regent probably, but other banks probably would. No, they probably would. They’re that good. And they’re that good. We do the baked bean challenge. I mean, if you’re here in Tulsa, drive over Oklahoma Joe’s, three locations, Broken Arrow, by the Bass Pro Shop, 61st and Sheridan, next to the Canes Ballroom, they’re downtown. Get some whatever meat, accoutrements you like. My personal favorite is the burnt ends. You can do some burnt ends, you can do, there’s lots of meat choices, but then you also get the baked beans. And you pop that little, you pop some of that in your mouth, mm, savor it. And if it’s not the best baked beans you’ve ever had, you just get right in your car, you drive right to the headquarters here on the left bank of the Arkansas River in the Riverwalk establishment, or the second building just north of the big golf flying tee thing. You stop there for a second. Ow! Ow! Watch where you’re going! Stop that! And you can walk in, knock on the door, and say, where’s Clay Clark? And you can say, those weren’t the best baked beans, and he will give you a copy of his book, free of charge, no wrangling, he won’t even try to Indian leg wrestle you. He’ll just give you the book, he’ll sign it, high-five you, and if you say, you know what, those are the best baked beans, he’ll still give you the same book, and he’ll high-ten you. So far I’ve never had to give a book for someone who has dared to spread the dishonest rumor that they are not the best irrefutable baked beans ever, because they are, but you would only know that if you have them, though. That’s the thing. They’re award-winning. I will say this. For those of you listening out there that were offended this weekend, first of all, I’m sorry. We had, for the year, for 2017, we had our first in-person workshop. Clay got a little loud. It was a little raucous. A little raucous. There was a party going on. A little bit of volume. I think the security showed up three times saying, You’re too loud. And you know what? If you’re listening out there and you were offended by that, and you were like, What’s that noise? What’s that noise? It sounds like an energetic young man doing I don’t know what. It sounds like heaven. Is that heaven? Is it the end of the world? What’s happening? I hear this noise. This must be the best noise ever. Noise Sounds like a Enthusiastic young man. I don’t know what he’s doing and all those people down there chanting yelling his name and Cheering we’re sorry. We’ll work on the noise for the next workshop, but we’re trying to fight her down You’re giving me a 10 and I need about a seven young man Yeah, we were trying to pull it down a little bit. Now, Thrivers, we’re talking today about self-awareness. And it’s so important that if you’re listening right now that you are self-aware. So I’ll give an example. Many of you are watching right now on Facebook Live, and you may say, why do you have a Honey Badger sweatshirt on? Well, first off, the Honey Badgers are official mascot at It’s indicative of the tenacious spirit we have as a company and the tenacious spirit that you have to have as an entrepreneur. Because you have to be just unbelievable tenacity, unbelievable resilience to be a successful entrepreneur and that is what a honey badger is. But the thing is, I am aware of it. I’m aware of it and so therefore I could fix it, change it, move it, do things with it. But if you’re not aware, it’s hard to even know what’s hurting you. And so this next area, I want you to rate yourself on a scale of 1 to 10 on this area, Thrivers. 10 being you are awesome at sales scripts, okay? And this is on point 10 of the book Jack Assery that I wrote. You can buy it on Point number 10. 10 is you have tight sales scripts. It’s so repeatable that your sales don’t decrease at all when you’re not on the phone. Well I don’t, you know, I don’t write it down. I feel like that’s restrictive. I feel like I can’t be flexible in the conversation. I like to just kind of play it from the hip. You never know who’s on the other line. You don’t know who’s answering the phone. And if that’s the mindset you have, what you end up doing is you end up creating a job and not a business. A business creates time freedom, but a job creates a lot of work just for you to do. No one else can do it. It’s not scalable. Therefore, you exchange all your time freedom for financial freedom. But if you want to have both time and financial freedom, you’ve got to build repeatable systems. So you’re saying, let me get this right, Clay. You’re telling me that if I write it down, if I work on it, if I edit it, if I write it down, I give the final script to go, okay, this one has the highest chance of getting done what I want to get done. I.E. sell the thing to somebody I don’t know. Right. Okay. So you’re telling me if I write it down and then edit it, get it all just right, and then I can hand it to somebody else. Like right now, if I said, okay Joe, because we’ve got Joe Davidson on the show right now, Oklahoma Joe’s Barbecue. So if I gave him that written script and said, Joe, I would like for you to now make this phone call and say these things, then I can have other people do it. It’s not just me. It is weird. It’s weird. Now, here’s what Joe did. Joe sold two million smokers. A lot of people want to know, oh, wow, what kind of car did you drive? How big is your house? These are questions. But I always want to know, how did you do it? And he talked about this video series. We’re going to get into it in a minute. He made some videos that he was able to use to market the business. Broadcasting live from the center of the universe, you’re listening to the Thrive Time Show. Now, I want to ask this question to you, Joe. Were the videos, did you make videos that were tropical themed and it was just you and a Speedo? Oh, yeah. You obviously seen them before. Hello. Oh, yeah. Welcome to Oklahoma. Hey, man, I’m Joe. I’m here to cook some meat for you man, come on, come along, we go to the beach to make a video. My body is my wonderland, that’s how I sell it. I’m going to put some sunscreen on first man, just help me out man, okay. Okay now, seriously, what were your videos like? You know what, I felt like it was so important that our dealers, the people that sold our smokers to consumers, knew how to be a world champion barbeque, and they could convey that information on telling everyone how to be a world champion in your own backyard. You know, we scripted it, but then we videoed it and we showed them how to be an expert on how to use smokers, how to cook with them, and how to get the results to make you a world champion in your own backyard. And it was scalable. in the boardrooms and in the classrooms of every one of these dealers that I had. Some of them were huge. Sam’s Club, Lowe’s. Wait, wait, wait. I’ve heard of these places. You’re saying that you have sold your products in Sam’s? Absolutely. They were my first big dealer. Sam’s? Sam’s. You said Lowe’s? Lowe’s, yes. Lowe’s? I mean, these are major companies that you used this system to sell your smoker stick. Okay, time out, time out, time out. You must have used your Uncle Run Sams. Come on. You’re really a Walton. I mean, you can’t just go up to these big boxes and say, hey, I’ve got a thing about a thing. Will you sell my thing? How did you get into Sams? Tell us that story. You know, that was the most unique thing I truly did. I grabbed a smoker. I loaded it in the back of my truck. I drove to Bentonville, Arkansas. You drove? In your car? And I pulled up in front of Sam’s Club headquarters and I walked in and said, is Mr. Walton available? Alright, well, there you go. And they said, do you have an appointment? And I said, no, I don’t, but I’ve got a smoker, I guarantee you, he’d want to see. And the next thing you know, the smoker’s in the building. You did this? This is a real thing? This is a real thing. And he and a guy named Gary Myers, his head buyer for Durable Hard Goods, walked down and he said, Joe, it’s nice to meet you. I can’t visit right now, but Gary Myers can. We stood around this truck. We talked about this unit. He said, how many of these smokers do you think you could build? And I said, are you talking about a week, a day? And he said, a year for us. And I said, I bet I could build 10,000 of these. He says, I’ll take 10,000 of those. Oh, my bad. Just wait a second. Wait a second. Let me get this straight. You you took a smoker and put it in your vehicle and then you drove to Bentonville, Arkansas, and you camped out unannounced, no appointment. And you walked in the lobby and you just made yourself known that you were there. And you you got a little walk by meeting. And then from that meeting, you sold 10,000 smokers. Am I hearing that? You heard that exactly right. That is, that right there, Clay, that is a little slice of, I would say barbecue, but that’s a little slice of America right there. I can’t even handle it. It’s amazing. Now, the thing is, I think a lot of people are listening and they’re like, I thought I had to go get a government grant. I thought I was going to wait. You know, with the new president we now have all the things are just gonna happen for me I mean now I’m waiting for my uncle to make the connection. I’m waiting for my friend to make the call I’m waiting for Thrivers let me say what the one thing you cannot do is wait your destiny your success is right there in front of you But you have to take the action if you don’t sow the seeds you cannot reap a harvest and we come back Oklahoma Joe is gonna be breaking it down and giving us more knowledge bombs teaching us how to get our products into sands. What? It’s the Thrive Time Show on your radio. Hey, Thrive Nation, what is going on? Welcome back into the conversation. Today we are talking about something that I think you’re going to want to know about, something that you, this is, this is, this is, today’s show really, see, today’s show is really all about you, the listener. It’s about how our, teaching you how to grow your business and take it to the next level because it starts with you in this little thing called self-awareness. And so we’re talking from the book I wrote called Jack Assery that you can buy on But we’re talking about these things that if you’re not self-aware that they are limiting your business growth, then they’re going to limit your business’s growth regardless of whether you know about them or not. So it’s like if you don’t know about it, it’s still going to impact you. And so see the best example I have of this is when I was in eighth grade, I had choir. Choir class. This is how choir class happened. In Minnesota, some smart guy said, moving forward, you basically, every boy and every girl must have some type of music class. And so I teamed up with all the guys and I said, guys, here’s the deal. We’re going to mess the system up. Because I’m an eighth grader. I’ve always been sort of a leader guy. No, no, you would not do that. Joe, you’ll like this story. So I pulled the guys, I said, guys, let’s all sign up for choir. And they’re like, what? I’m like, well, technically we get to choose, you know, woodwind or percussion, but let’s get every single male to do choir. Like let’s focus in on it because we’ll overwhelm them. It’ll be shock. It’ll be chaos. Shock and awe. And they’re like, let’s do it. So most of us did choir. So it’s a bunch of us in choir. I mean, we’re talking about a school of 200 people. Like 80 dudes in choir. In choir, what we used to do is Mr. Anderson was our teacher, and he kind of had the control of the room. He was a full-time teacher, but he controlled the room as if he was a substitute teacher. Do you know what I’m talking about? Oh, yeah. Oh, yeah. It’s kind of like… Hi, Mr. Anderson, if you’re listening. Yeah, and it’s a deal where if you’re a substitute teacher though, and you have no control over the class, then it becomes fun for the students. And so this is what my dad… I like how I feel sometimes with you. Because some shows you’re pretty fired up, and I’m like, I don’t even think I’m guardrails. I mean, it’s just out of control. My dad, I know you’re listening from up above, so I apologize for this story, but it’s so true. And so I decided, I said, guys, at 11 o’clock tomorrow, at 11.05 tomorrow, we’re all going to start coughing. It will start with Jeff. And then after Jeff, it will move down the row and it will become like there’s wheezing and it needs to seem violent, like convulsion. He won’t be able to stop us. And then Billy, when it finally gets to you, you just die. That’s what we got to. And then we had a guy named Dale Middy, who I said, hey Dale, tomorrow’s class at 11 o’clock, I want you to climb back there. His dad was an electrician and he knows how to do this stuff. I said, turn off all the lights. It’s 11.05. He goes, awesome. So he climbs back there and the teacher is talking and the lights go off and it’s all like chaos and we’re throwing things. This kept happening and he wasn’t aware who was organizing it, but it was still happening. Who the mastermind was. Yeah, so here’s the final example of what it will cost you. If you’re not aware of the epicenter of your pain, it still happens. Oh yeah. The lights go off, the coughing happens. So in Minnesota, people fish. Ice fishing. That’s a thing. Oh yeah. I love to ice fish. Have you ever been ice fishing, Joe? I have been. Really? Have you been ice fishing, Z? No, I haven’t, but I’ve studied it intently. Well, here’s kind of the layout of the game, okay? First off, you get in a truck, and you drive a truck onto a lake. Sounds safe? Sounds perfect. Okay, truck, drive onto a lake. Boom. Check. Then you get a house that you heat. You put a heater in it. You get a house. More like a shed. For those of you out there, you don’t have to actually pull a house. It’s more like a shed. A 250 square foot something. Okay. So you get that out there, and you take an auger and you drill through the ice. Meanwhile, like Bjorn and Rauschendorfer are going, oh yeah, that’s a good drill right there. Look at that. Oh, nice. Oh, I’m going to make a slushie. So you’re drilling down there. What happens is then you set your line in there and the fish are hungry because no one else is. So the fish will come right up to the surface and they’ll bite and then you catch the fish. So what we did one time is we caught a bunch of fish and we decided to start the class. Each class, you’d walk by his piano and he would just throw the fish in the piano when he wasn’t looking. You’d do it. Oh my gosh, now you’re destroying school property. Now I’m going to have to arrest you. So what happened is, we kept doing this. At first it’s funny because it’s like, oh my gosh, thin as piano, he doesn’t even know. He doesn’t even know. Well, like day two, it’s like we’re in the class and it smells awful and he doesn’t know, but it’s not good for us either. Well, like day three, it says it is like, oh. And what we did know is Mr. Anderson has no sense of smell. We really just did that to ourselves. So anyway, long story short is, I think it was like day two, day three, whatever, he discovers the epicenter of it. It’s just green and nasty and growing. And all I’m saying is, like, it was killing the smell of the whole hall, of the room, of the area. And he didn’t even know where it was. And so the thing is, if you’re listening right now and you’re going, there’s a fish that is killing my sales. I don’t even know what it is, but it stinks. I smell something. All right. Where is this? So here’s the next fish that could be killing you. On a scale of one to 10, rate the effectiveness of your advertising. Just advertising. The words you’re saying to convey to the public what you do. I’m going to start with you, Z. Yeah, okay. So you have an ad right now that you’ve been doing for, I don’t know, 25 years. Okay. At Dr. Robert Zellner and Associates, right there by the mall. That’s right. And you’ve been doing this special for a while. What is the special? Well, it’s a $99 deal. It’s a call to action. You know, the good thing about our stores is that we’re open seven days a week and we take walk-ins. So we’re all about convenience. But what I’ve done is, my little move I did in advertising is I get the endorsement of the on-air personality. Why? Why? Because it’s a parade. It’s someone that you’ve been listening to, someone that people feel like they trust. It’s not Michael Jordan or Tiger Woods or Shaquille O’Neal, who’s doing all the stuff, but it’s a local kind of celebrity, someone you listen to every day Yeah, and by you listening to them you kind of start to believe some things They say that that’s a thing and so then what you do is you get that person to come in your store and Endorse you and that’s been the move I’ve done for 25 years 25 years, and I think that’s why we’re growing We have the eight doctors now of course two locations here in Tulsa And you know the thing about it is you’ve got to be consistent with your advertising And you know a very good indicator what I used to try to track where everybody came in from. I mean, this was crazy. Every day we’re very purposeful in the early days of, where did you hear about us? How are you in? Because you’re spending $400 on ads, and they’re the only $400 you have. You want to know, does this thing work? Yeah, I’m either going to turn on my air conditioning. That’s a great story of yours, by the way, Clay. You and your wife purposefully didn’t have air conditioning for one summer so you could afford your Yellow Page ad. That’s a powerful statement of saying, I can sit there and I can be in air conditioning for the summer. Oh, honey, I so good. I’m on you are so cold and you’re out there on the only put on a scarf because this is my mittens. You wore my mittens, baby. I’m proud to get so cold and I’ll lower that to 58 degrees. I’m always not a little bit. I’m cool as a cucumber right now. I got my ice fishing. Yeah, like I said, I mean, you were purposeful in that and saying, you know what? I’m so committed to doing advertising, because that’s another thing I hear with young entrepreneurs is, I say, well, what’s your advertising budget? Oh, I can’t afford that. I can’t afford it. I’m just going to use the power of my business to grow it. I’m just going to use the power of the project. The project is so good, it’s going to sell itself. It is powerful. It’s a huge success I’m going to have. I do not advertise. I don’t want to be a sellout. Listen, you can’t afford not to. If you’re starting a business or you wanna start a business, you’re sitting there listening to us going, you know, I think I’m one of those 59%, according to Forbes, 57, 59, somewhere in there, percent that say, I wanna start, I’m one of these days I wanna own my own business. I wanna do my own thing. I have a passion to sell this widget that’s kind of, you know, percolating up inside me, and I’m going to do that. Broadcasting live from the center of the universe, you’re listening to The Thrive Time Show. Well, one of the things that you have to do is be very purposeful and you have to advertise. Be consistent with it. And your message has to be a call to action, very powerful. And we’ve got a lot of great training on this on You can come to our in-person workshops. Yeah, we run them about every month. You can get on Thrive Time Show. You just missed the one we did in January, but we’ve got one coming up in February. You can get on and get the dates of that and see what we do, but we’re always very purposeful in teaching the art of advertising. It’s not just advertising, it’s not just the message, but it’s also the consistency. People say, you want to start a business? I looked in the television and the news, you don’t want to charge for 30 seconds of being on the news. I can’t afford that. No, of course, you don’t start there. You start small, you start with social media, you start with some things that you can afford and guess what? You may have to not do with air conditioning for a summer. You may have to not do with the new car. You may have to delay some gratifications that you want. You may not be able to eat. Sacrifice? Well, you will be able to eat at Oklahoma Joe’s every day. Oh, because it’s only 847? It’s less than that. 849? 849 for a great lunch. Yeah, it’s less than nine bucks. You don’t have to give up Oklahoma Joe’s barbecue. That’s it. Don’t worry. I know you’re panicked there for a minute, but you don’t have to give that up. But you have to be very purposeful and very consistent in it. But you know what? You start small like me. I was on one radio station, and I’ve got a little secret. I’ve got a little secret. You know what my secret was? What was the secret? It’s called Pulse advertising. Pulse. Do it. Come on. Talk to us about it. Let me get my music ready for the Pulse. I’m ready for the Pulse. One second. Here, give me a little piece. Oh, wow. Whoa. Sorry about that. Wow. That woke up the dude in the cubicle next to me. Wow. Oh yeah. So sorry about that. Dance party in a cubicle. Step in there. Talk to me about the pulse. Give me the pulse. Give it to us. Give us the pulse. Let’s get a dance for this moment. Okay, here we go. Okay, here’s the secret. What I would do is, I would be on every other week, but when I was on every other week, I was on heavy. Heavy. They would tell me, hey, you gotta be on every week heavy. Heavy at the pulse. Pound it. Pound it at the pulse. What I would do is when I was on, I’d focus all my money on that week and then I’d be off a week or two and then I’d be back on again. Back on. And people would go, oh my gosh, you’re everywhere. I heard you all day long. You’re, you’re, you’re, wow, you must be successful. I just hear you’re at all the time. And then they would say, here we go. I’ve been thinking about you. Oh, man, what a good time. Oh, yeah. You are a, I love it when you turn DJ on me. Oh yeah, they’ve been thinking about you. That’s the thing, Thrivers. You want Tulsa to be thinking about you, right? Absolutely. And then whenever I would be off that week, they would say mentally, I must have just missed him because I know he’s on all the time. I mean, he’s on all the time. That next week, they’ll be like, oh, there he is. Oh, he’s been thinking about me. Nah, I’m thinking about you. Oh, I’m thinking about you. Now, there’s somebody else I’ve been thinking about a lot in the side of the box that rocks. Oh yeah, who’s that? It’s Oklahoma Joe over here. Joe Davidson. Alright, he just, you know he smells of barbecue. I think he has a cologne, barbecue cologne. Do you have an Oklahoma Joe’s cologne? You did get one. It’s called That Evening of Smoke. That Evening of Smoke. Smokey Evening by Joe Davidson. I want to ask you this, sir, because this is a thing. A lot of people have been thinking about you. A lot of people have been thinking about you. As they’re pulsing those ads. I want to ask you this. You’ve been a loyal sponsor of this show. You guys advertise a lot there for Oklahoma Joes. How does the pulse move work for you? Why is advertising consistently so important for your business? You know, when we were making our decision where to go for advertising, I really wanted television. But you know what? I couldn’t afford it. I couldn’t afford the frequency that I wanted to have. Radio was where I could afford the frequency that we needed to have. We’ve said we’ve got to devote a portion of our sales to advertising, at least 3%. Maybe more. So that’s how we did it. And we wanted to own the stations we were going to go to. So we went to one station. When our sales grew, we went to a second station. So that’s how we did that and made a conscious decision of how to do it. And I do love the aspect of having endorsements on our personalities because those guys are there every day and people follow them. They’re fans of them. I have a confession I want to share. Wait, wait, wait. Hold on, hold on. Is it too early to share the confession? I’m trying to get it off my chest. It’s really about me. Okay, here’s my confession. Since having you on the show as a sponsor, I can’t stop myself from going over to Oklahoma Joe’s for baked beans on Monday nights in Broken Arrow. And I want to stop. And I, there’s part of me that wants to stop. There’s part of me that knows it’s wrong and I shouldn’t do it. I shouldn’t go there every single Monday. Because, you know, people are like, this is a creeper. He comes in, he gets to, all he gets is the baked beans. What’s his problem? Why does he come in? Does he not have family obligations? I’ve sacrificed family time and friendships and my body. I just have no boundaries. I can’t stop. Father Zeller, help me. Help me stop going to Oklahoma Joe’s. What can I do? Please coach me. It’s safe to go to Hill Mary’s and go eat some more beans. Here’s Good news, my son, you don’t have to stop. Oh, okay. In fact, I would encourage you to go maybe another night. This is a good thing? Maybe an afternoon. Mix it up a little bit. Now, Thrivers, we come back. We’re going to teach you more about how to grow your business. Boom, boom, bang. What’s going on, man? Welcome back to The Thrive Time Show. This is your show. This is your show. We’re building this for you. Your show. Literally, this is what I say. Literally, I’m talking about, some people say figuratively, they’re saying, you know, figuratively, I kind of am building this show for you in sort of a not specific way, but we’re saying we have physically built a room onto our office, the box that rocks. We’ve built a literal space, a physical space for you, the listener, because you, the listener, are very kind to us, and you go on, consistently people go up to Consistently, people go up to and you’re sharing the podcast with your friends. And then your friends who don’t drive by Dr. Robert Zellner’s and Associates every day, or who don’t see the auto auction, or don’t know about the elephant in the room, or don’t know about Oklahoma Joes, you start to say, is that a real thing? Is that some sort of feel-good, charlatan business thing? I mean, do those guys actually know how to build successful businesses? And so we built the box that rocks. I call it the box of transparency, or the fishbowl. And you can see in the back, we have real people on a real team working for you, helping you start and grow a successful business. What are they doing? They’re selling tickets to the in-person workshops. They’re answering your business questions. They’re doing evaluations of your websites. They’re optimizing our own websites for our own companies. It’s a real, real, real people, real thing inside the real box that rocks, Dr. Z. And our heart, our heart and our passion is to help you fulfill your dreams. And how do we do that? Are you like a dream doctor? Are you a mystic? Dream weaver? Dream weaver. Now see, a great DJ would have had that cued right then and played dream weaver. A great telepathic DJ. A great telepathic DJ. Yes, exactly. Read my mind. But listen, we are here because here’s the reality of life. And you want to know a reality of life? In your life, the thing that grows is the thing you feed. Oh, look at there. That’s how good I love when he goes DJ mode. It’s Tuesday DJ kids with Claytron Clark. But the thing that you feed, the thing that you water, I mean, if you go out in your backyard, you’ve got some flowers, and over in the corner there’s some weeds. All right? Well, you go out there and it’s a hot summer day, and you’re out there barbecuing with a smoker you bought from Joe Davidson. He sold two million of them, by the way. Two million? Is that legitimate? Will you say two million? Are you rounding that up? Where you’re talking like… Because if it’s like 1.9 million, because that ain’t impressive. You do 1.9, that ain’t impressive. I mean, no, it’s actually too much. It’s too much. So you’re in your backyard, you’ve got your hose in your hand, and you’ve got a choice. You can either walk over and water your flowers. Do, do, do, do, do, do, do, do, do, do. Nice, how you doing, Gary? Or you can take that same hose and you can walk over to the corner of your backyard. Do, do, do, do, do, do, do, do, do. Hey, Gary, hi, neighbor. And you can water those weeds. You can do it. I mean, it’s your backyard, it’s your water hose, you’re paying the water bill, apparently. I mean, it’s still on, so apparently you’ve paid it, right? Yeah. Am I right? So it’s your choice what you water. And this show’s all about watering that business that’s buried inside of you. You may be saying to yourself, you’re sitting there, you’re at lunch, you’re driving right now, you’re sitting in your office at the place that you’re working, you’re going, you know what? I have always wanted to start my own business. I have always wanted to take control of my life in that regard. I do want time freedom. I do want financial freedom. I want those things. And that’s why this show exists, because we’re here to help you. Let’s say, let’s say that in your life is the flowers, but we’ll use that as an example. Okay. So now we are going to water your flowers and let them bloom and grow and let those weeds over there. We just, you know what, the doubt, the pessimism, the people whispering in your ear, you can’t do that. You can’t do it, Gary. You don’t ever wanna buy that. You smell weird. You can’t do your own business, are you crazy? All those naysayers, all the doubt, all the people out there saying, shaking their head, no, no, no, not gonna do it. You know what, we’re not gonna feed that. We’re gonna be away from those people. We’ll choose not to spend time with those naysayers. We’ll choose not to listen to that. And what we’re going to do instead for those two hours every day, Monday through Friday, I’m going to listen to the Thrive Time Show because those guys are watering my flowers. We weave your dreams into reality, if you will. Oh, yeah. Oh, Dream Weaver. Oh, that’s a great song. I love it. Oh, man. You know, it’s the last dance of the prom. You’ve been standing over against the wall. Oh, yeah, palms are sweating because you know that girl over there and the red dress Yeah, the red dress you’ve been wanting to ask her all night long If you were if this was a song you asked a lady to dance with you to her name was probably Amanda or Karen Yes, and you’re sitting there look at the Karen you’re going She’s just three rows in front of me one to the right and I’ve always wanted she’s out of my league But I know she doesn’t go to Dr. Robert Zeller and Associates. She probably can’t see. She probably can’t see very well, so I might have a chance. It’s the last song and it’s going on. It’s like, look at the DJ, give him that look of, play it again, slow it down. Pump it up. I’m going to do it. And you know what? We’re the show that’s going to tell you to walk across that dance floor. Look Karen in the eyes and say, Karen, Karen, extend your hand. Extend your hand to me. And say to her, will you dance with me? And she says, what? I can’t hear you. And then she just goes, sure. I don’t know what you’re saying, but sure. And she puts her little hand, gives us a tiny little sweet hand in your hand, and you walk her out to the dance floor. And that’s what the Thrive Time Show does. It’s not Karen’s, not dancing, it’s not Dream Weaver’s song, it’s your prom, it’s not that. It’s encouraging you to step out and to start that business. Does that mean quit your job? Not necessarily. Does that mean maybe get another job? Maybe. Well, that was good because I don’t actually have a job technically. What I was doing, I was I moved in over there. I drove by, came out to one of your workshops. My mom makes great lasagna, so you know I’m staying in her basement. Here’s what happened, to total the story, I heard about the Thrive 15 workshop, my mother makes great lasagna, I went over there, so I had some lasagna, I had some, I had some of this lasagna, and what happened was my truck, it happens to run out of gas, I push over there by the river, I notice that the river is perpetually empty, so now I live literally in a van down by the river. It’s a beach. It’s a beach. I live on the beach, I mean, hey, bro, that’s everybody’s dream, man. Live on the beach. Be kicking it on the beach, bro. All right, now, hey, I have a question for our guest. I have a question for our guest. Okay, this next wealth-destroying activity that could be hurting you right now that you’re not aware of is customer service. I want you to rate your customer service on a scale of one to ten. Ten being awesome, one being terrible. And I want you to take the challenge real quick. If you type in Thrive15, Z, go ahead and try it. Thrive 15 and conference. If you type it in Google, Thrive 15 and conference, there you will find reviews, 128 video reviews from Chevron, from big companies, from Hewlett Packard. Wow, it’s top. It popped up. There it is. It’s top because we did a little Google optimization over the weekend. And so we have 11 more. Is that ethical? Is that ethical? Look at that. We have 11 more video testimonials. It comes up number one. Boom, right there. And for 16 hours, my wife and I did it together, 16 hours of power. Very ethical. We teamed up. But the thing is, listen, that could happen for your business right now, Thrivers. You could do that. But the thing is, if you don’t wow your customers, they’re not going to have anything nice to say and you’re not going to have those videos. So Joe, I want to ask you, how do you wow your customers at Oklahoma Joe’s? Number one is that we make a commitment that it’s going to be the best barbecue they’ve ever eaten. We stand by that. We want a hundred percent customer satisfaction. Who is the manager who works in Broken Arrow? Nice guy. Well, David Eversole. David? Okay. David Eversole. Shout out to David. Really nice guy. Big shout outs to him. Every time my kids go in, they’re very, very nice people. Well, number one, that’s our sole purpose for existing is to serve our customers. To enrich their experience when they come in Oklahoma Jails. Now here’s the deal, Thrivers, when we come back, we’re going to get deep. We’re going to go deep, Z. We’re getting deep like a meditative, it’s like a yoga class. Z, are you doing some yoga now? Yeah, I’m still trying to learn all the moves. I’ll give you some yoga pants before we come back. Here’s the thing, Thrivers, when we come back, he’s going to get deep. He’s going to get deep like that hot yoga class where the guy’s talking about all that meta stuff. That’s how deep we’re going to get into customer service and how they do great customer service. My favorite movie is the Sleeping Bear. You just kind of get in the corner and do this. T-Town, guess who’s back? It is the Thrive Time Show and we are listening to some Michael Jack. And in fact, we are joined here with Oklahoma Joe himself, the founder of Oklahoma Joe’s, a man who’s sold over 2 million smokers. Someone saying, are you a bunch of jokers? Two million smokers? No, he really did sell 2 million smokers. He has three locations to serve America’s best barbecue, the world’s best barbecue, the planet’s best barbecue, the universe’s best barbecue. Other galaxies. It’s an intergalactic phenomenon. That’s how good it is. I mean, if you go to the end of one of those black holes, you go deep into those. No one’s ever done this before, but if you go in that deep, at the end of it, there you will find another planet competing to make the world’s best barbecue, the universe’s best, and they will be second. Because this right here is the man, the myth, the legend, Oklahoma Joe. Well, they’ll be second, they’ll be a distant second. Get that distant, because you’re buying the black hole. They will be a distant second. So we were talking about customer service and really how your goal number one over at Oklahoma Joe’s is to provide great food, the best food, uncompromising great food, great ingredients, great food, great product. But then the next move is that customer service experience. When someone walks through the door, there’s a certain way you’re training your staff to treat guests. Talk to us about the science. How do you provide great customer service? What are your moves? You know, a couple of things. Number one is just to acknowledge them. Don’t let five seconds go before you acknowledge their presence there so that they know you recognize them, you’re saying hello to them, and you’re explaining the system. It’s a little different when you don’t have wait service. We have a counter service. We’re a fast casual. The advantage is that you can get in there and get your food and if you’ve got an hour for lunch you can have 30 more minutes to listen to Thrive Time after you’ve had your lunch. Oh, I like that. You went with that joke. But, you know, the other part of that is that you’ve got to have people that are checking on them. We actually, in Broken Arrow, because of the way we treat our people, we’ve got a guy named Archie Ford that won the award for best waiter in Broken Arrow and we don’t have wait staff. Now think about that. Wow! I think it just blew my mind. Well it’s just because we make sure we visit with them, we talk with them, we make certain when I say them, we’re talking about our customers, our advocates, our friends. That’s huge. That come in there on a regular basis and they’re part of our family now. Unbelievable. So you have a methodology to it and you said you want to make sure people say hello to the guests right away. Immediately. Which reminds me of a song that I find to be kind of creepy. Is he? Okay. You know Lionel Richie. I love Lionel Richie. Oh yeah. His song he did. I think it starts a little creepy, but I’m going to go ahead and play it here. This is Hello by Lionel Richie, you know. And you got to say hello to your guests though. I think he’s coming to Tulsa soon. Is he? I think he is. He’s really good. Yeah, I think he is. He was on fire. Do you want to go to the concert with me? I do. Okay, I’ve got a box now there at the BOK. Really? Yeah. I do, I want to go, seriously. And I know all the words to all the songs for Lionel. But didn’t that song kind of start kind of creepy, kind of mystic? Is it me you’re looking for? Is it my barbecue you really want? That’s the song, isn’t it? Yeah, that’s the part. If you listen, we’ll get into more of the song. It does specifically reference Oklahoma Joe’s BBQ if you play it backwards. It kind of weaves in that it’s… A lot of people are worried about the Beatles and they said, the Beatles songs, do they have demonic Van Halen? Are they having demonic Def Leppard? Is there demonic words in it if you play it backwards? And I’m going, I don’t know. So I went through and listened to my vast music library as a DJ, literally thousands of discs. Playing them backwards is very hard to do that, but you play them backwards and then you play this song back and backwards it’s going, Go to Oklahoma, Joe’s. And I’m like, what? What is that? Go to Oklahoma. And I stopped the music and I realized it was on the track. And it was backwards. It’s crazy. Yeah, it’s crazy. And I mean, for Lionel to be that far ahead of his time, I mean, back when that song came out, I’m not even sure there was Oklahoma, Joe’s. He was just, you know, saying, in the future. There’s something unbelievable about this whole story that I just truly amazed at. You’re probably right. Okay, now Thrivers, now here’s the next thing. This is the next move. You have to have a mystery shopper program. What? You gotta have a mystery shopper program. Broadcasting live from the center of the universe, you’re listening to The Thrive Time Show. So here’s the deal. We have this conference this week in The Thrive Time Conference. Many of you want to know when the next one is. We’ll get into that later. But the thing is, the whole thing, I want to put on a laser show for Tulsa. I wanted to make it a great event, and I wanted to make sure there’s one, no upsells. No upselling. Two, I wanted to make it affordable for everybody. Scholarships available. Three, I wanted to make it very, very practical. Very, very practical. I left here smarter and more knowledgeable about business than when I showed up here. Those are the three boom, boom, booms. And if you read the reviews, some of the people said some very nice things. You can type in Thrive 15 conference and you can read the reviews. You can watch the video reviews. Nice things were said, but the whole goal was to offer great customer service. But by what standard, oh, by what standard is it great? So this is what I did. A member of our team came up to me and said, how do you think it’s going? And I said, we’ll see what they say. Because it’s for them. So I don’t know what they’re going to say. I believe I’ve done these thousands of events. I’ve done thousands of them all over the world for some of the bigger companies, but I believe this is, we’ll see. And so we had one member who was there and their whole job was to tell me what was wrong. So I made sure I kind of scholarshiped her through and I said, send me a report, you know, just a review at the end of what happened well in terms of booking the ticket, getting ahold of our team, scheduling, logistics, booking the hotel, getting here, lunch, where to go, what to do, taking notes, did everything work? And she brought back a few revisions here, a few revisions there, and she said, hey, I love the pinion wood smell. I loved all the training that my husband and I got. It was very good. My mother enjoyed it as well. The three of us had a great time. However, I did have one feedback for you. She said, when you’re doing this financial part where you’re getting into the brass tax of personal finances, if you could go a little bit deeper and slower, if we could have more time for that, that would have helped me fully understand it more, and I feel like other people might have felt like that too, and I said, man, we have a two-day, 15-hour workshop. We’ve gotta either cut something or extend it, and we’re gonna get into some of those details, but again, without having a mystery shopper, I wouldn’t know. So I wanna ask you, Z, I mean, have you ever sent a mystery shopper into your business to spy on it before? All the time. I still do it. Yeah, I’ll tell you what, the thing about it is that this is going to sound crazy, but I love that show Undercover Boss. The problem is I couldn’t wear a costume, I couldn’t wear enough makeup to fool my staff. You know I’ve got a couple three hundred people that work for me in all my different businesses and they all know me. So when I go in there, they act a certain way. Duh. You know, I mean, they’re going to be, you kind of see them. Yes, sir. No, sir. There’s the boss. There’s the owner. So it’s not, if I walk in and go, oh my gosh, you’re doing great. Look at them. Wow. And look at that, picked up that piece. Oh, wow. They’re answering the phone. They’re Greek. Oh my goodness, sir, they’re doing wonderful. The problem is that you’re not the average Joe. Not talking about Joe Davidson, because he’s an above average Joe, like Oklahoma Joes. But to say that you have to send somebody in that they don’t know, herein the mystery of it, they don’t know that they’re the mystery shopper, they don’t know. There was a great, great, great commercial that aired years ago. I haven’t seen it in quite a few years. Back in the day. Back in the day. It was about a company that ships packages and they ship them overnight. Package shippers. If you pay for the overnight shipping, they’ll do it. Shippers of packages and and what they said is is that one of the packages had a something of great value in it like the golden goose the golden goose the golden goose priceless great value and the guy when he was checking in forgot which box the golden goose was in he forgot he was like uh… boxes and so he told the management team and the managers, okay, okay, everybody, everybody, everybody, listen up, listen up. Here’s what we’re gonna do. We’re gonna treat every box as if they have the golden goose, because in that way, we’ll treat that box correctly. Mmm. And I love that commercial, because that’s the way you need to do it. Everybody, when they walk in that front door, when they walk into your business, they are your golden goose, right then and there. So you treat them all the same, and that way, when you get mystery shopped by your owner, guess what? You’ll pass it flying colors. Now, Thrive Nation, when we come back, we’re going to teach you a super move that can totally help you unleash your growth. It’ll just unlock your growth potential. Stay tuned. All right, Thrive Nation, welcome back into the conversation and inside the box that rocks. If you’re on Facebook Live, and you should be, you can check us out in the background here. You can see two faces at least that were definitely made for for radio and one face that was made as Oklahoma Joe’s his his face was made for TV and his in his body was made for instructional sales videos absolutely and then and it proves in the pudding there’s a lot of pudding here so what we should have done today we should have had Sam one of our producers are lumberjack I was for referred to as him the lumberjack you know we should just had him just take refer to him as Sam the Lumberjack. We should have just had him take the camera on Facebook Live and just do a hard focus on Joe the whole time, just frame up his face. Why don’t we do it just for right now? Just for the next ten minutes. Just make us comfortable. That way they don’t have to be bothered by you and I, Clay. They can just… I feel weird now. No, don’t feel weird. It’s okay, Joe. It’s okay. Here’s the deal, Thrivers. We’re talking about this move right now. We’re talking about this move in total, in totality what we’re talking about is being self-aware. We’re talking about when you have a business, you have to know what’s limiting your growth. You just have to know what is my biggest limiting membrane, as you put it. Exactly, and that’s why in the last segment we talked about if you missed it. Of course, if you missed anything on the show, you’re busy, you had to run the bathroom, you had to pull into the truck stop and fill up your car with gas, we get it, you missed some stuff. You can always go to and there we put all the shows on there in podcast form. You can listen to it as many times as you want, take notes, rewind, do your thing on that. But we were talking about mystery shopping because you’ve got to reimburse the people that are doing it. You can’t just say, hey buddy, would you- It’s got to be a paid gig. It’s got to be a paid gig and you want to mix it up. It can’t be the same person every month. Hey, Billy, go back in there and mystery shop them again. You want to mix it up with different people. But what that does, and you want them to be brutally honest with you. Brutally honest? Brutally honest. You mean say the truth? Say the truth, because then guess what? Then you can be, and you may not like what you hear sometimes, I don’t. Sometimes I’m like, oh, they did not do that. Oh, really? Okay, something we’ve got to work on. I’m serious. I am serious. You are? And don’t call me Shirley. I’m sorry, I missed time. Let me try it one more time. You can’t be serious. I am serious. And don’t call me Shirley. And don’t call me Shirley. The thing about it though is that then you get to know, then you find out what’s wrong. You find out what they’re doing wrong. You find out that they’re not following the checklist. You find out that they’re not cleaning the bathroom. You find out that they’re not answering the phone properly. You find these things out and then that way now you have a target to work on. You know you have something that you can fix. And a lot of times when a patient or a customer would tell me a problem, first of all I would thank them. I would say, thank you. Thank you. Because nobody likes to share the bad news. Really, inside, I know you feel like there’s people around that are going, I want to complain and fuss. No, when they take the time to do it, I always thank them. I always listen to them. Right? Well, you know that Bill Gates said, you can’t learn anything from happy customers. He says, upset customers are your greatest source of learning. I love your notable quotables. Yeah, and that’s true. So you take that as an opportunity to grow, to fix, to make something better than what it was, right? And that kind of segues to our next thing. What if, what if you’ve got a mystery shopper and they come and they tell you every time they go, you know, Billy did this again. Billy did this again. Next month. You know that guy named Billy, he was rude yet again. Yet again. You know, Billy did this, Billy did that. And so finally you sit down with Billy and say, hey Billy, okay, you’ve got a bad review, we need to work on this. And Billy doesn’t want to work on it. Now, that leads us into our next thing for us to work on in our businesses. Well, see, you know what I would do if I had a mystery shopper come into one of my businesses and I had a complaint, the first thing that I would say would be… Shirley, you can’t be serious. I am serious. Don’t call me Shirley. Now, if you play this sound clip four times in the same segment, it shows a commitment that has not been seen on this show before. So we’ll see how committed I am to the airplane references that I grew up with, that I love. But here’s the thing, Thrivers, is eventually the data’s in. Data’s in. The data’s in, you look at the scoreboard, and you say, okay, here’s the deal. Now I have a real example that just happened this morning, and I wanna get your take, Z, and kind of the advice you would give the entrepreneur. So the business owner has the mystery shoppers, they realize that the staff is not tracking the sales totals, and they’re not asking where things came from, and they’re not returning calls. These are things that are happening. They’re not doing their job. So the owner says, we’re going to have an emergency training to make sure you know what to do on Thursdays at 7 a.m. Here’s the scenario. Thursdays at 7 a.m. Thursday at 745, the last member of the team got there. Meaning everyone was late by an average of 15 minutes. And so, and then this is kind of felt like I came in hot. I’m in hot again. I’m a tiger. Well, so anyway, so this is what I feel like needs to happen. But at the end of the day, he has actually, he doesn’t have replacements yet. So he doesn’t have, he can’t replace the people, but they definitely knew what to do. They chose not to do it. And then they have a required training and they all showed up late to it. So as I’m listening right now and I feel like this, as an entrepreneur, walk me through it. Darth Zellner, what do I do? Well the thing about it is that people always ask me, how do you do it? How do you have all these businesses and the responsibilities? And I think the key to it and the key to keeping your sanity, because that’s kind of important, keeping my sanity and my brain all in one place all together and not just going absolutely crazy all the time, is you have to have the ability to wear, there’s two different hats. And one is called, we’ll use the term, good cop. Oh, good cop. Yeah, good cop. Hey guys, how you doing? Going through the hallways, you’re air gunning, you’re high fiving. Hey, good to see ya. You know, the dude in the lab, I’m chest pumping going you’re the man, you’re the man, you know. Boom. Boom, yeah, everybody loves Z. Give me some Z time, some Z love and boom, bam, boom, boom, boom. That’s all great. But unfortunately, there’s this other hat that you have to put on sometimes. It’s called Bad Cop. And you like to make the Darth Vader. I love the Darth Vader. You just kind of like, you know, put on your mask and you have to go in and I met someone this weekend and you know you do the whole thing what do you do what do you do kind of stuff right and this person was a life coach oh nice that’s cool coaching life oh my gosh coaching people up that’s life coaching that’s awesome you tell you to take a person and make them into a better person that’s that’s that’s a an admirable wonderful thing to do. But as a business owner, unless you are a life coach, when you come across that person that consistently does not do what you’re paying them to do, you’re at a crossroad. You can say this. You can say, well, they seem like a nice person and we all need a job. They got bills to pay and they’re helping their mother. Oklahoma Joe’s needs another customer. So I’m going to go ahead and buy everyone’s lunches at Oklahoma Joes. Even though they’re a wonderful person, you know what? The fact that they’re hurting my business and the fact that they’re taking money out of my pocket and doing that, the fact that they consistently don’t want to do what I’m telling them to do, it’s okay. We all have our own journeys. It’s just a happy time. We all have our own lives to live. It’s going to be okay. Or you could say to yourself, you know what? What’s best for my business, i.e. what’s best for me, because as a business owner, you should come first. What? Crickets. What? You should come first in your business, and if you’re not, shame on you. The show, you keep listening to it, and eventually we’re going to get you there. You have to come first, and so if that employee is using Jack Astry, the dark arts of Jack Astrey, and he is not doing what you pay him to do, or she, then you need to let them go. Oklahoma Joe, I’m going to ask you this. If you ever have to let somebody go, if you’ve ever had to let somebody go, what are the words that you would say? I want to ask you the same question. What words would you say to somebody, if it is time, if it is the end of the road, you have written them up, you have encouraged them, what would you say? What’s the nice way to do it? There’s only one way to do it in my book and that’s to say I’m sorry. You’re not meeting my expectations You need to go find something else to do Something that you’re really excel at that you can do well at but you can’t do it here Oh, but wait a second. I thought you’re young you know your expectations, or you know I mean I thought I was doing that how what expectation was it meeting Joe, huh? What I mean you know I’m here. I got on my clothes outfit. You know I’m selling your barbecue. No one is working harder for you, Joe, than I am. So I don’t understand your expectations. Well, Billy, you’ve got to get off the phone when you’ve got customers that are coming in the door here. And you know, when the smokehouse opens at 6 in the morning and you don’t get here until 9, it’s probably my fault. I didn’t understand that you weren’t a morning person. Now, Z, what’s your move? What do you do? Well, I’m going to say, if you own a business out there or you’re going to start a business, and that’s what we’re going to encourage you to do, 2017, let’s get her done. I’m going to save you hours of your life. I’m going to save you days of just trouble. And that is, there’s a simple thing to say when you’re letting someone go. Here it is. Stick to this and you don’t deviate from this. And this is all you say. You say, you know what? It’s just not working out. You’re fired. You need to leave. That’s it. That’s it. Because otherwise what will happen is you’ll look up and you’ll spend an hour trying to explain to them why being on time is important. You will. And Thrivers, let me tell you what. We have limited time on this planet, and so now it’s your time to do three things. One, get over to Oklahoma Joe’s and get serious about the quality of your food. Get over to Oklahoma Joe’s. You are going to love it. The second thing is go to Go to There you will discover the world’s best business school. We have in-person workshops. We have one-on-one mentorship. We have an unbelievable online presence there. For literally $19 a month, you have access to the world’s best business school. And move number three, share this with somebody. Go to Thrivetimeshow and click that share button. Share the podcast with somebody in your past, in your future. Share it with somebody. I’m telling you, sharing is caring, Z. Help somebody water their flowers and not their weeds. And that’s what we’re here to do. And as always, 3, 2, 1, boom. JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Roseland, baby. Tim TiVo is coming to Tulsa, Oklahoma, June 27th and 28th. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award-winning Tim Tebow come present. And a lot of people, you know, have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out, because I don’t know. Well, I’m just saying, Tim Tebow is going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also, this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. Who’ll be presenting. Now, we’ve had a couple of presenters that have had a billion dollar net worth in some real estate sort of things. But this is the first time we’ve had a guy who’s built a service business, and he’s built over $100 million net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind Nine Round Boxing. He’s going to be here in Tulsa, Russia, Tulsa, Russia, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He’s inspired me listening to him talk. And not only that, he also has he practices what he teaches. So he’s a real teacher. He’s not a fake teacher like business school teachers. So you got to come learn from him. Also, let me tell you this, because I don’t get this wrong, because I get it wrong. Someone’s going to say, you screwed that up, buddy. So Michael Levine, this is Michael Levine. He’s going to be coming. He said, who’s Michael Levine? I don’t get this wrong. This is the PR consultant of choice for Michael Jackson, for Prince, for Nike, for Charlton Heston, for Nancy Kerrigan. 34 Grammy Award winners, 43 New York Times bestselling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say Colton Dixon’s in the house? Yes! Colton Dixon’s in the house. So if you like top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup. But I encourage everybody out there today, get those tickets today. Go to Again, that’s And some people might be saying, well, how do I do it? I don’t know what I do. How does it work? You just go to Let’s go there now. We’re feeling the flow. We’re going to Again, you just go to You click on the business conferences button, and you click on the request tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you could afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it and I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to You might say, well, when’s it going to be? June 27 and 28. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russell Oklahoma. It’s Tulsa, Russell. I’m really trying to rebrand Tulsa as Tulsa, Russell. I’m sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. So when? June 27th and 28th. Who? You! You’re gonna come! I’m talking to you. You can get your tickets right now at and again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re gonna give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s TiVo time right here in Tulsa, Russelaum. Get those tickets today at Again, that’s Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California, in the beautiful, sunny weather of LA, come to Tulsa? Because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation. Really life-changing. And I’m looking forward to seeing you then. I’m Michael Levine, I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person two-day interactive Thrive Time Show business workshop. That Tim Tebow and that Michael Levine will be at the… have I told you this? You have not told me that. He’s coming all the way from Puerto Rico. This is John Lee Dumas, the host of the chart-topping podcast. He’s absolutely a living legend. This guy started a podcast after He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military and he started recording this podcast daily in his home to the point where he started interviewing big time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting out shows day after day, and now he is the legendary host of the EO Fire podcast and he’s traveled all the way from Puerto Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th Thrive Time Show two-day interactive business workshop. If you’re out there today, folks, if you’ve ever wanted to grow a podcast, a broadcast, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the two-day interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life-changing. Get your tickets right now at James, what website is that? James, one more time with more enthusiasm. Everything rides on tonight. Even if I got three strikes, I’ma go for it. This moment, we own it. And I’m not to be played with because it could get dangerous. See, these people I ride with. This moment, we own it. Thrivetime Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge. And you’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it. We built this facility for you, and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person, two-day interactive Thrive Time Show business workshop. Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person two-day interactive business workshop, all you got to do is go to to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy at Kings Point in New York, octa non verba. Watch what a person does, not what they say. Good morning. Good morning. Good morning. Harvard Kiyosaki, the Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re closed, but they’re completely different worlds. And we have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric, Eric Trump, but we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing. But I thought since you and Eric are close, Trump, what were you saying about what Trump can’t – what Donald, who is my age, and I can say or cannot say. Well, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books and I went from being an employee to self-employed to the business owner to the investor and I owe a lot of that to you and I just want to take a moment to tell you thank you so much for allowing me to achieve success and I’ll tell you all about Eric Trump. I just want to tell you thank you sir for changing my life. Well not only that Clay, you know thank you but you’ve become an influencer. You know more than anything else you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there too, or bad influencers. Yeah. So anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Whoa! Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school and I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us and getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool, the people are nice, it’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored. You’re awake and alive the whole time. It’s not pushy. It’ll try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively, he’s pretty friendly, helpful, and very welcoming. I attended a conference a couple months back and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are, you know, you want to take a step-by-step approach to your business. Whether it’s marketing, you know, what are those three marketing tools that you want to use, to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you got to go to the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. He’s set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it’ll be answered. This conference like motivates me and also give me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things. There’s stuff that everybody knows, but if you don’t do it, nobody else is going to do it for you. I can see the marketing working, and it’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun and super motivating. I’ve been here before, but I’m back again because it motivates me. Your competition is going to come eventually or try to pick up these tactics. So you better use it. If you don’t, somebody else will. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live a few years ago. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing and this is our old team. And by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time workshop, you’re missing out on a great opportunity. The Atmosphere Place office is very lively. You can feel the energy as soon as you walk through the door. And it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. Love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing, I’ve learned more in the last two days than I have the entire four years of college. The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me, as opposed to me constantly being there for the business. New ways of advertising my business as well as recruiting new employees. Group interviews, number one. Before we felt like we were held hostage by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands-on, how to hire people, how to deal with human resources, a lot about marketing, and overall just how to structure the business, how it works for me, and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It’s real critical if I’m gonna grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purposes for all those other people that directly affect your business as well. Everybody. Everybody. Everyone. Everyone needs to attend the conference Everyone needs to attend the conference because you get an opportunity to see that it’s real.


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