Clay Clark | So You Have a Business, but How Do You Build a Dream Life

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Audio Transcription

Get ready to enter the Thrivetime Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to get what we got. Cullen Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As the father of five, that’s where I’mma dive. So if you see my wife and kids, please tell them hi. It’s C and Z up on your radio. And now 3, 2, 1. Here we go. We started from the bottom, now we’re here. Started from the bottom, and that’s what you gotta do. All right, Thrive Nation. Welcome back to the Inspiration Station. It’s the Thrive Time show during your drive time home. It’s a magical Monday. And we are talking today about how to start or grow a business as always and specifically we’re talking about so you have a business, but how do you build a dream life? Again, this idea that so you built a business, but how do you build your dream life? And so to make this all happen and to make sure we have an epic show today as we always do, but today could be potentially the best show we’ve ever had. We brought on the hostess with the mostess, Ms. Sherita Bent. How are you? I’m fabulous. And we brought on my incredible wife, my life coach, the mother of five kids, the herder of chickens. She’s a chicken herder. Free range chickens, no less. This is my incredible wife, Ms. Vanessa Clark. How are you? I’m doing good. I have a little bit of a hoarse voice, but I’m on the upside. I’m coming back from no voice. So, who better? Pretty much tracking it home there in your car. You’re tracking. She has a horse voice and she raises chickens. Very organic of you. Yeah, right out on the range. Yeah, she’s got that Joan Rivers kind of sultry thing going on here. I know you kind of like it, so I just keep it up. I will tell you, and for anyone who can smell us live right now on Facebook Live, if you’re on Facebook Live and you can smell the show, we have a fire. We’re at the Man Cave. We’ve got some fire burning out there. And really, Shredda, you and I were talking about this. Burning things is therapeutic, is it not? Definitely. It’s healing. It’s cleansing. You’ll love it. I do. I just want to… It’s a campfire moment here. And so Thrivers, we’re going to get into this campfire discussion together. So you’ve built a business, but we don’t want to take the time, or we haven’t taken the time, or maybe we haven’t been shown what to do to have a successful life. So I’m going to give you some statistics that I know you’re going to want to write down. Before you write them down, I know you’re going to want to know where they came from. So Tom Corley, a guy by the name of Tom Corley, he is a best-selling author, and he’s referenced on Dave Ramsey’s website. You know Dave Ramsey, the financial peace guy? Yeah. And Tom Corley, he studied rich people. He wrote a book called The Habits of the Rich. And what I’m going to do is I’m going to read these to you. When I read these to you, I just want you to kind of slowly marinate and rotisserie, kind of rotate on them. And Sherita’s going to kind of pontificate. So we’re going to go one by one. I’m going to read it. Sherita’s going to pontificate, kind of give you her reaction to it, and we’re just going to discuss this in this Campfire Monday here on the Thrive Times show. So here we go. Mystic Statistic number one from Tom Corley in his book, The Habits of the Rich. He says this, 67% of wealthy watch one hour or less of TV every day versus 23% of the poor people. So 67% of wealthy people are watching TV for only one hour a day or less. Is that shocking to you, Ms. Shredda? It’s not to me because personally I don’t watch very much TV, but I’m going to play devil’s advocate for most people who probably do enjoy watching TV and just challenge you and say, hey, just try to cut out 30 minutes. Try to cut out one hour. Just try to pull it back. Just be intentional about what you are watching. Keep it on all the time as a background ambiance, but say, you know what, this is a show I’d like to watch. I heard a statement made years ago by one of my mentors, a guy by the name of Clifton Talbert. And if you’ve ever got a chance to meet Clifton, he’s just, he’s such a voice of wisdom and he’s such a great guy. He’s just so nice. He’s so kind. And he was one of the first, he was the first African American to open up a bank west of the Mississippi. He did so well that his life was made into a movie called Once Upon a Time When We Were Colored. His life is epic. It was just turned into a movie. Literally it was turned into a movie. Clifton is a great guy. I got a chance to meet him and he said something to me years ago and I’m paraphrasing. So Clifton, if I’m butchering the quote, I apologize. Clay, rich people have big libraries and poor people have big TVs. I remember going, my TV’s not that big. I probably, I mean, it’s, you know. But this was back in the day where if you bought a big TV, it was heavy. Yeah. It was thick. I remember. A dinosaur. Big old thing. So Vanessa was like, can we get rid of it? It was like a Magnavox. I remember everyone had the flat screens and we still had these big dinosaurs and we were moving and I’m like hiding them in our attic calling Shreeda. I think I can throw it away now He’ll find out but my wife knows how I am. I’m everything. I’m all in or all out to a detriment Keep it forever, so I decided what I’m gonna do is I’m gonna turn off the TV that we didn’t know we didn’t watch TV No, we know we didn’t watch TV. We had we had TVs. We didn’t watch them. We kept them in our attic Yeah, but I’m like I’m gonna have this you know pretty decent sized TV But I’m not gonna watch it right right because Clifton was pointing out to me, you have to find time to read. Sure, we went through that too at our house. We turned our cable off and everybody thought we were crazy. There’s a book on my desk over there. It’s a white covered book. Do you see that thing? It’s like a Designing Your Life book. I don’t know if you can see it. It’s kind of buried under some stuff. Maybe you don’t see it. We’ll talk about it after the break. But it’s a book I’m working on my way through right now. It’s all about designing your life. Oh, you’ve got the Self-Motivation book by Jim Gaffcard. That’s a good book there. Here it is. Here it is. What is that book called? I’m reading it right now. Okay, it’s called Designing Your Life. It says, How to Build a Well-Lived Joyful Life. And it’s by Bill Burnett and Dave Evans. I got that book because the guy who wrote the book there called Designing Your Life, he is actually an engineer who designs products. And he said when you design a product, it’s not an emotional thing. You just say, I want this product to solve this problem. I want this product to do this thing.” And he says, designing your life is the same way. So you just go through hour by hour in your day and you say, what do I want to… how do I want my life to work? How do I want my schedule to work? I think you need to say that again because that’s a really good… Yeah. He’s like, how do I want to design my life? How do I want my life to work? And he’s a Stanford engineer and explained that he was very… he worked a lot. He made a lot of money. Very unhappy. And he started going, what are the things that make me happy? And he decided to schedule time for those things. And his whole life began to change. Yes, Vanessa? So what you’re saying is it’s a conscious decision. Your life just doesn’t happen. You consciously decide. And not deciding is even a decision. You decide the life you want and then you make it happen. Yeah, and I will just tell you that these statistics, when you hear them, some of them can be like, that seems pretty intense bro, but here’s another statistic from Tom Corley’s book. He says 44% of wealthy wake up three hours before work starts versus 3% of the poor. Now I have a story I want to share with you. We have a guy in our office named The Turtle. Yes. I call him The Turtle Mang. He’s a good name. Because there’s a rapper named Gucci Mang and I call him Turtle Mang. He’s always wearing a blanket. Yes, I love it. He looks like a royal ruler. You just mentioned that it is below freezing in that office. It’s a heat blocker in the office. Here’s the deal. The Turtle Mang, he grew up in the desert. He’s always got that blanket on. I’m giving him a lot of extra projects right now because I see in him the potential for greatness. I see it. So we had a great talk today. We had a kind of a coming to Jesus moment. I’m not Jesus, I guess. A coming to a pale-faced, you know, man-bear-pig moment. We talked and he goes, do you really see something? I mean, do you really? And I go, yeah, absolutely. But it’s a deal where I see that work ethic, and that work ethic, I see it because of the time that he shows up to work. And if it’s before the required time, then so we were kind of joking here today, but we get to work and Eric’s up there, Eric Chep, one of our producers, he’s up there, and Marshall’s up there, I’m up there. There’s like a whole gaggle, a whole gaggle of us up there working. And the thing is, if you want to be successful, and you don’t want to cut into your family time. You just have to start earlier. Yeah. And this is a big, big idea. Now, Trita, you manage people. I do. You lead our 9 a.m. morning huddles. Sure. How often are you kind of tipped off? Are you kind of tipped? For the secrets out, the person in the morning huddle has woken up about 27 minutes before 9. Sure. And they got in that car that drove as fast as possible. And they look like they just woke up. Oh, yeah. It happens. And you can tell it’s puffy eyes and like bedhead and you’re trying to work it like you’re, you know, just chill but everybody can tell you didn’t wash your face, you know. I’m going to tell you this is a habit of the rich. You say, how do I become successful? One, turn off that TV. Yeah. Two, get up at least three hours before work starts. And I’d like to ask about that is, you know, practically speaking for our listeners, when you get up three hours before work, what does that look like? What are you doing with your time now? So you’re up three hours, you’re gung-ho, you’re ready to go. One of the issues we had with our business, one of our businesses was called Epic Photography. And I noticed a lot of brides were visiting the website. There’s a tool called Lucky Orange, which you can embed on your website. It’s like a tool, a little pixel, allows you to see how many people are on the site. I’m noticing a lot of people are on the site, but not a lot of people were calling us. So I’m going, okay, that’s an issue. Well, I noticed the issue during the day, so I send myself an email. In the morning, I’m gonna block it out, I’m gonna think about it for like an hour. So I was thinking about it, I’m going, what we have to do is we gotta make it a no-brainer for the bride. So we gotta say, guaranteed we’ll beat any competitor’s price by 30%. But I didn’t have that answer in like two seconds. It wasn’t easy. I literally was going, how am I going to get the people on the site to convert? And I thought about it for like an hour. And Vanessa will walk in the morning sometimes. Anytime she walks into the room, I’m immediately scared. She’s told me this. I’m like, ah! And I’m not trying to be scary. I’m not trying to scare anyone. I’m just doing normal things. Normal things like walking in the morning. But he’s in the zone. Like he’s really focused. He’s in the zone. What I’d like to point out is what you’re saying is that three hours for you is dedicated to deep thinking, to being able to, as you have this life plan, to get the answers. During the day you’re having to be more reactive, right? We’ll work on the business, not in the business. You’re right. During the day it’s more of a get it done, alpha, reactive, go, go, go, go. But also like planning out my daughter’s birthday party. I like to make epic parties or no party. That’s my deal. But if you didn’t have that time, when would it happen? You’d be in reactionary mode all the time. I like to put my hoodie on. I like to put the hood on. I love the outfit. And the Tom Brady hat. I have a Tom Brady hat on and so I have blinders on. And then my wife will walk in and I’m looking at the screen and I’m jamming out and I’m like, ah! Every time she walks in, it kind of scares me. Now, Thrivers, when we come back though, we’re going to get into this first action item. We have five action steps to help you change your life. Five action steps. When we come back, we’re going to get into this action item number one. But before we go to the break, I’m going to give you one more stat to kind of marinate on it. 84% of wealthy people, 84% of wealthy people believe that good habits create good luck versus 4% of poor people. 84% of wealthy people believe that good habits create good luck. Stay tuned for Thrive Time. Hello Thrive Nation and welcome back to the Man Cave. It’s the Thrive Time show during your Thrive Time home on Talk Radio 1170. And today we are talking about a subject that I could not be more passionate about. It is the subject of, hey, so you built a business, but have you built the life you want? That’s the question we’re asking today. We’re going to give you five specific steps to do that, five specific action steps to really create that lifestyle that you’ve been wanting to create. But before we do that, I’m trying to help you contrast maybe what you’re doing, maybe not you, probably other people, what other people are doing versus what the rich are doing. Because I know you’re doing what the rich people are doing, and other people aren’t doing it. But to kind of help us bring a fair and balanced perspective to this entire program, we brought on to host us with the mostest, Ms. Sherita Bent. How are you, Ms. Sherita? I’m great. And we brought on my incredible wife of 15 years. Unbelievable. She’s like a beautiful, radiant queen of majestic awesomeness, mother of five kids. Queen of the ranch. Ms. Vanessa Clark, how are you? I’m doing good. And no more coughing fits so I can be here on the air with you. Yeah, you’ve got that whole Joan Rivers voice nailed down. Really working on our Joan Rivers. By Joan Rivers, Impostination. It’s great. It was just for the show. So here’s the deal. We’re talking about these habits of the rich that are written about so eloquently in Tom Corley’s book called The Habits of the Rich. Tom Corley, best-selling author, featured on Dave Ramsey’s website. He says this, 84% of wealthy people believe that good habits create opportunity and luck, versus 4% of the poor. That’s a pretty big number, Shark. It is, it’s really big. And I think a lot of times people, we may have this kind of like pie in the sky attitude of just like, I’m gonna be just sitting here or walking along and then boom, it’s gonna happen. But I don’t think it typically happens that way, right? I’m going to say this. This is one thing we tend to do. It’s not a racial thing. It’s not a… It’s just a who you’re around thing. What happens is if you’re around people that are… Let’s say you’re an Asian guy. You’re listening right now and you’re like, what? What? Are you talking about Asians? Or you’re a Hispanic guy. You’re a white guy. Whoever you’re around, that’s going to dictate what your normal is. In my office, you walk in there, it’s like a meat locker. It’s like 60, it was like 57 degrees. It was so cold that my body went into a hypothermic. Oh, you love it. I love it too. I like it cold, but today was a little bit colder than I was comfortable with. And I only personalized it until I said, John. I said, John, it’s like a meat locker in here. Hold me, Jack. We need a theme song, Baby I Like It Cold. It was really… I mean, because the thing is that the cold weather began to happen. We had to get things set at 60. But anyway, all I’m saying is that the normal in that office is about 60 degrees. Now if you cranked it up to 70, I’m like, oh my gosh, it’s so hot. It’s like a desert in here. Because I’m used to a certain temperature. Some of you are growing up right now, you’re working in, you’re around, you’re around at a certain temperature where certain things are normal to you. I’m trying to give you a new normal. It might seem a little bit hot, it might seem a little bit cold, it might seem a little bit abnormal, but 84% of wealthy people believe that their good habits create their luck. Now another final statistic I want to give you. 86% of wealthy people, I’m going to go off here, 86% of wealthy people believe in lifelong education and self-improvement versus 5% of the poor. Now here’s an example. Google has announced as of April of last year, they sent out an announcement, they said, hey, if your website isn’t mobile compliant, your score will be affected. Basically, if you’re topping Google, if you’re searching on Google and a website comes up top and it looks nasty on a mobile phone, they’re going to move it down. I know a ton of business owners, specifically, I’m thinking of like right now, maybe a dozen or more that I know, that are my friends, who said, you know, the internet’s too complicated, I’m not going to make an adjustment. And they dropped like a rock to the bottom of page two, page three. They’re losing their yellow page spot, basically. Yeah, as a result of refusing to change. But you’ve got, it’s a lifelong education process, as the Canadians call it, the process. You must be committed to lifelong education. A lot of people are getting a degree and then they go, I’m done. But you’ve got to learn. So I’m going to pick on Shredda here in a positive way. But you started, I’ve worked with you, I was doing cheer mix music when I was 18, 19 and you were like 20, 22. So I’ve known you since Oral Roberts University. But here you are. Are you 35 now? You 36? You know. Are you? You’re 30-something. Yeah. Probably 27. Yeah. 22. So she’s coming up to the office. And she’s diligent. I’d like to say I brought her up there. She did. Yeah, she did. She’s diligent. She’s hardworking. And so I wanted her to become the search engine boss, amongst other things. How much did you know about search engines previous to doing it? I knew that you searched on Google for things. That’s all I knew. But now, let’s have a conversation. Which is nothing about it. Real quick, just a real pop quiz. Sure. How many words minimum do you want to have on a web page if you’re writing an article? Like one article? Yeah. We do a minimum of 500, which is more than Google requires. Boom, see? And then if you had to explain to the thrivers what a title tag is? What is that? Sure. They are keywords that you use that are specific to your business. It’s like a nomenclature system that Google recognizes that helps you boost your rating. One more pop quiz and I’m done. Sure. If you had to describe to the Thrivers what a slug or a permalink is, how would you describe that to a Thriver listening right now? Sure. So that’s the address that pops up in the window when you go to like or but we have specific keywords that we embed in there for your business. Yeah, so like you go to forward slash Tulsa PR firms. Yep. Boom, it makes you come up top in Google. These are things that you know now. Yeah. That you didn’t know before. Yeah. And I had to read. How did you learn these things? Well, you told me to read this huge book. Yeah. And I read it. Virginian for Dummies, which is brutal. Yes, it is. And by the way, I changed the word dummies to smarties because I thought that was a good idea. You should do that. I did. And then I had to learn from Jonathan Kelly. I asked him a lot of questions and learned from him. I learned a lot from you and just, you know, made my way. But now, like today, you’re optimizing YouTube videos. And this month, I don’t want to make up a number, but how many articles is our team doing? Is it thousands? Is it hundreds? It’s thousands. It’s probably like eight or nine thousand. Oh, man. Our team is writing eight or nine thousand articles in a given month, and you’re managing all that. Yeah. But months ago, you didn’t even know what it was. Nope. And so someone listening right now, you’re going, I’m trying to make money. I want to be a stay-at-home mom, and I need to make an extra five hundred a week. And I promise you, this is my promise to you, if you go to You can come to one of our workshops and I will teach you specifically how to become a search engine optimization expert and you can for sure as God is my witness, you can make 500 bucks a week from home if you learn these moves. And this is something that didn’t exist a decade ago but is a big thing now. And these are all moves that you can do, but you have to believe that ongoing education is a prerequisite to success. You must believe in that. Now, actually item number one, which we’re going to really dive into after the break, is define and clarify your personal F5 goals. Now, the way I like to describe it to people is life is a tornado. It’s pulling at you. Family is going, you just have to come over to this event. It’s big. You have to be there. And then work. You have faith. You have faith. People at church, you have to come up on Wednesday night. We’ve got this big thing. And on Tuesday we’re preparing for Wednesday. And on Monday we’re preparing for Tuesday. And on Sunday we have a Sunday night service and a Sunday morning service. And on Saturday night we have this great party in the park. So you have faith. You have family. You have finances. You have endless bills to pay you got friendships people going on Facebook who barely knew you from third grade going Donald Trump is terrible Hillary Clinton got what she deserved And you’re like what are you doing? Why are you you got faith family finances friendships? You got fitness all these things pulling at you You got to take the time to define where you want to be on those F’s and FI’s Faith, family, finances, friendship, fitness. Coming back after the break. All right, Thrive Nation, welcome back to your favorite station here. That’s the Tulsa’s only local business radio show during your drive time home. It’s your audio kind of dojo of mojo, the place where you go to get that business school without the BS. Yes! My name is Clay Clark, the former SBA Entrepreneur of the Year in your ear, and I’m joined here with the hostess with the mostess, Ms. Sherita Bent, and my incredible wife of 15 years, Ms. Vanessa Clark, how are you? I’m doing great. How are you? I’m great. I wanted to scream back in black. Here’s the deal. We are broadcasting from the man cave today, so if you’re on Facebook Live and you can just smell the excellence, we have the fire burning outside. It’s just a beautiful, beautiful time in American history. And so the day we’re talking about, so you have a business, so you built a business, so you’re building a business, so you have built a business, but have you built that ideal life? Are you building that life that you want? Because the whole point of the business is to help you have a great life. So action item number one, action item number one, is you must define and clarify your F5 goals. Okay? Faith, family, friendships, fitness, and finance. Now I have a song I’ve queued up here that’s indicative of what I think a lot of people feel like the goal they have to have in the area of finance. So I’m going to go ahead and queue this up here. I like this song a lot. So here we go. You know, this is Everybody Wants to Rule the World. You know, Tears for Fears. Remember this song? Yes. Oh, this song is great, you know. And so everybody wants to rule the world. That was a thing where, you know, you feel like in business you’re supposed to go in there and dominate and take over the world. And you’re supposed to. But I’m challenging you, if you’re listening right now, maybe you just want to be profitable and be in demand. In fact, more people want to work with you than what you can possibly handle. And then you just go home. Have a sustainable lifestyle. So a very good friend of mine, he’s in his 50s. I won’t give his name out because I haven’t got permission to do so about this particular situation. particular situation, but he says he never wants to get to work before 10 and he never wants to work after 2. So a very good friend of ours that Vanessa and I know, he went to work for this man. He tells the man, he says, Hey man, do you realize how many people are calling and wanting our services? We could do so much more business if we were open. I mean if you ever got there before 10, that would be awesome. And if you ever stayed after 2, I don’t know if you’re aware of this, but people are calling after 2 and before 10. And he’s like, hey, I really just want to spend time golfing every single day at 2 and doing what I want to do. And at no point does what I want to do involve doing anything after 2. So no. And he has very specific, I know he’s in really good shape, he has very specific goals for his family, for his fitness, for his friends. And so really I think for him it’s about balance. And I really think it comes back to, I know when you talked about the 84% of wealthy believe good habits create luck. You know a habit is basically a prerequisite to opportunity. So if he’s going to practice the habit of getting up and working out or playing golf or whatever, it’s going to give them the opportunity for a healthier life or whatever. But the opportunity is not going to come without the habit in place. Now, Sherita, can you read this notable quotable from Carol Dweck here? She’s a Stanford professor who’s written a book called The Growth Mindset, which is a phenomenal book. It’s a new psychology of success. But can you give us the notable quotable she has for us here? Sure. In her book, she says, mindset change is not about picking up a few pointers here and there. It’s about seeing things in a new way. When people change to a growth mindset, they change from a judge and be judged framework to a learn and help learn framework. So if you’re listening right now and you’re going, you’re judging me, you’re telling me I’m watching too much TV. No, I’m just asking you right now for the first time in your life for many people go ahead and get out a piece of paper and a pen and write down your f5 goals so you’re for your faith what is that now somebody listening right now will disagree with me which is the good good thing because that means you’re actually engaging your brain so faith i can go to church on sunday i cannot go on wednesday i do not want to see you on sunday night i do not want to go to the potluck. I do not want to participate. I will go on Sunday. And I will go to the first service because the second one goes on forever. And maybe for some people it might be sometime in the morning, that three hour period in the morning or two hour, maybe it’s some quiet time for them. Second service is done right before 6pm. That thing starts at 11 and goes on. I’m being serious. So I like to go to the first service. Now someone else goes, I like to go on Sunday night and Saturday. A very good friend of mine goes every Saturday night, he goes on Sunday, he goes on Wednesday. For me, that’s not a thing, but for him it’s a thing. Here’s what I want to say too. If you’re watching on Facebook Live, you can see this, but if you’re listening, I want them to know, and Vanessa, you can see this too, his conviction when he’s saying these things. Oh, I know. Because you have to have, but I want to point that out, you have to have this principle of conviction, right? And I think you have to know what’s right for you. Like you said, that might be right for him, for someone else. It’s like, okay, I need, for me, I’ve got to get up in the morning, every morning, and I go to my sites, I read the biblical words they put out, I go to the Bible, I read my verses, and for me, I have to know, okay, this is my truth. This is what God says. It doesn’t matter what anyone else says. For me, that’s how I spiritually ground myself. So I think everyone is going to be different. Yeah. Now, you talk about faith, and you have family. You have your family goals. For me, I’ve always told Vanessa I want to have five kids. Yeah. Recently I’ve tried to get that six kid game going. He’s trying. He’s wounded. With the vasectomy, it’s not possible biologically speaking, but I’m trying to push through the pain here. He’s trying. The thing is, my goal is to have five kids. I really want to have five kids. I really just like to be alone. I like the solitude. I like the tree game like pine trees. I like to invite people over, but I don’t like to have it where it’s just like people, hi neighbor, how are you doing? A lot of people love neighbors. I know a lot of people who love neighbors. They’re like, neighbor, look at my neighbor. This is my neighbor. I have never, and I’ve said never, I have never known a neighbor because I just can’t do it because I do things like burn things. The neighbors are like, is he gonna burn our house down? The fire department gets called. He might burn his house down. If his house burns down, he’ll burn down our house down. So anyway, I’m just saying it’s faith, family, right? The third is finances, okay? Then friendship and then fitness. Go ahead and write down these goals here for each one of these areas. And then we come back after the break. We’re gonna get into action step number two. Next step number two is gonna be perfect for you. Thrive Time Show. All right, Thrive Nation, welcome back to the Thrive Time Show during your drive time home. This is Tulsa’s only local business radio show. It’s Business School Without the BS. My name is Clay Clark. I’m the former SBA Entrepreneur of the Year in your ear, and I’m joined here with the hostess with the mostest, Ms. Shreeda Bent, and my incredible wife is Miss Vanessa Clark, and we’re talking today about a subject that I am very, very passionate about. It’s this concept of, so you built a business, but have you built that life? Now, action item number one is you wanna go ahead and take the time to define your five F’s. Faith, family, finance, fitness, friendships. Those goals, faith, family, finance, friendship, fitness, those five goals. But specifically, what you want to do is you want to block out time in your schedule to achieve or to do that. Because if you’re highly motivated for fitness, let’s say, but you don’t have a time blocked out, then you won’t do it. If you’re highly motivated for church, but you don’t block it out, you won’t do it. It’s super important that you block out that time. Now I have a little notable quotable that I want to read to you before we get into action item number two. This comes from Napoleon Hill, an author who I love so much that I named my son after him. My son’s name is Aubrey Napoleon Hill Clark. He’s a best-selling author. He was a coach for Oral Roberts. He actually was kind of like the life coach of Oral Roberts. If you’re listening right now, you’re going, Oral Roberts? No, the Oral Roberts. This guy was one of his advisors. True story. He says, drifting without aim or purpose is the first cause of failure, drifting without cause or purpose. Vanessa, from your perspective as a mom, raising five kids, why do you have to know during the day, kind of write out the things that have to get done as a mom, like as far as homeschooling the kids and the things they have to learn? Why do you have to write it out instead of going, well, we’ll just see what happens? Well, I think it comes back to developing those habits. Yes, write out your to-do list, but if you can ingrain in your children and in yourself even daily habits, you know what to expect and it becomes a routine. It becomes your character over time to do these things and it’s expected. But it’s also so easy to fall out of a habit. So you’ve got to stay on it and the habit keeps everything in place, a schedule, so you’re not drifting. Now, as you begin to define your day and you begin to block out these things, now we’re on a business show. We’re teaching you how to start and grow a successful business. And so what happens is action item number two is you have to define your ideal and likely buyers. You have to know who you’re targeting, who you’re marketing, who you’re going after. Otherwise, you’re not gonna be able to achieve the financial success needed in order to fund the achievement of these other areas. You see, you can have all your goals blocked out. I know people who do. And then you’re like, well, I need to get some more money, so now you’ve got to go back to work. So you’ve got to find a way to earn that money while still having time for those things. And it’s not going to happen overnight. Some of you are working in a company where you have to work your way up. Some of you have a business where you have to work your way up with that business, but you must define your ideal and likely buyers. Let me give you an example. For our business, our online school called, our ideal buyers are business owners who feel kind of stuck, or they feel like they don’t know the next move. They don’t have a proven game plan. If anybody out there, if you’re listening and you want to grow your business and take it to the next level, the website that Dr. Zellner and I built, and our team, we built it because Z has opened up a successful auto auction. It’s the largest auto auction in Oklahoma. He’s opened up a top optometry clinic. He’s opened up a durable medical equipment company. He’s opened up a sleep center, etc., etc., a horse ranch. I’ve opened up a successful photography company, a party rental company, an entertainment company, a PR company, a men’s grooming company. The point is we know what we’re doing. And so people who want to build a successful business and say, I just want to be shown how to do it, they love our program. And what they do is they’ll reach out to us and they go, you guys actually build the website too? Yeah, we do the website, photography, videography, online ads, we do everything. We coach you, we show you the proven path and we do a lot of stuff too. That’s our market. But our market is not what I would call happy hopers. And Sherita, do you know who the happy hopers are? Oh yes, we talk about this a lot in the office, the happy hopers. This is a happy hoper. This is what they do. They go, I want to grow a business. And I go, okay, well it’s kind of weird that you talk like that. I just want to grow a business. I talked to a guy the other day, this is literally the conversation. So I have this credit repair company, it’s credit repair. And what I do is I repair credit, it’s like instantaneous, I’m not making this up, it’s instantaneous. You go in there, you fill out the form and it’s like boom. So you fill out a form and then it’s like boom. Oh yeah, absolutely. So what I want to do is I want to have like viral growth. So I need a viral video, I need some online ads, how much is it? And I go, well what we do start off with is a 29 point business assessment. We identify your biggest limiting factors and we help you. Right now what I’m doing is I’m looking to raise capital, you know, because I’m willing to give up like 25% of the business right now to somebody who can come in here and take it viral. Yeah. Well, first off, let’s just get deep for a second, okay? Guy Kawasaki, he’s the guy who’s the marketing head for Apple. He says, ideas are easy, implementation is hard. So I’m going to take you to the Thrive Dojo of Mojo. First, do you think that no one else has had the idea for an auto auction. No one else has had an idea for photography. The thing is, it’s implementation. It’s not about, is Dr. Z the first optometrist in Oklahoma? No. He’s successful because he has a proven plan. But this guy who says, well I’ll give you 25% right now, I just want to go viral. What does that even mean? I’m going to tell you what that means. You’ve probably been listening to this guy right here. And if you want to get instantaneous credit card charges with no results, but you want to feel good, I’ve got a great guy for you. His name is Ty Lopez. This guy is a real American jackass. Let me hear you. Let me play this audio for you. And then we’ll take the elevator. I don’t always take this elevator, but it’s nice sometimes if you have a lot of luggage. So we’ll wait for it. He’s walking you through his house, which by the way if you Google Tai Lopez and you find where his real office is located, you find out it’s based in a warehouse in Europe, and you find out he’s never actually had a real job, and you find out that he’s a charlatan. And a charlatan by definition is somebody, and by the way if you’re listening right now and you’re going, I’ve never heard of these words, I encourage you to look up this word because the charlatan is a person who uses confidence and tricks in order to obtain money, fame, or other advantages by taking advantage of people. And so a lot of these people, another guy, Kevin Trudeau, have you ever heard of Kevin Trudeau? I remember him. It was always whatever they don’t want you to know. My mom bought me the book. 706 things the government doesn’t want you to know. Ways to get super rich overnight with government grants. 82 ways to make a million dollars with real estate. And these are the things that the universal niche for these people is it only makes sense after 2 a.m. So at 2 a.m. you’re watching your favorite show. No you’re not. 2 a.m. you woke up and you’re like, I can’t sleep. I guess I’ll get some ice cream. It’s usually right. Isn’t it better to have ice cream at night? Yeah, I’ll do it. So you’re there just sitting there in your boxers, eating ice cream, and you turn on like chips. Chips? That’s like a show from the 80s or 70s. You turn on chips, and it’s like, or Price is Right reruns or something weird, and you’re like, come on down! And you turn it, and there’s that really sweet man who’s trying to raise money for kids who are in Africa named Mugwai or something. You go, I can’t watch this. You turn, and then a guy’s talking about dehydrating meat and then you turn it and then here’s this guy He’s like all the shows this guy goes this guy goes. Hey Are you tired of working every day? Do you want to make millions of dollars while traveling around the world spending time with your friends? Well, let me tell you what I don’t normally take the elevator, but it’s cool when you have a bunch of luggage My name is Tai Lopez, and I’m a real American jackass, and I’m here to teach you my secrets for getting rich. And then you’re getting… So the thing is, we teach the proven method, but we at know who our ideal and likely buyers are. And that’s what I was going to say. Is it really so important to know your ideal and likely buyers? Because I think a lot of businesses… Ours, for example, DJ Connection, I think back in the day, we used to think every bride is our ideal and likely bride. Every bride. It took us a while to realize, wow, some of these brides we don’t make any money on. But we wanted to book every single bride. And we had to learn that lesson of maybe they’re not ideal likely. I remember I went out to super west Oklahoma, DJed for this bride named Monica, whose dad had built her the dance floor. And he was confident that she could get a better DJ for under $200. So I was like, I’ll beat that price. We’ll book her. So I drive out to the ends of the earth. Yeah. I drive, there’s like an angel of death who’s there going, don’t go any further or you will certainly die. And I’m like, what was that angel? And then he really gets pumped up and he says, don’t drive any further or you will certainly die. You are about ready to go off the ends of the earth. Everybody in this town tips a skull. Everybody in this town has a confederate flag on their bumper sticker. Every single person in this town is obsessed with being a redneck. I’m like, well, I think that makes a lot of sense. I probably should just keep on going. You’re going to certainly die. Next thing I know I’m out there DJing until four in the morning for Monica. So you booked her? I booked her. I booked her. I’ll tell you what, she was drunk as a skunk before she came down that aisle. The groom had no idea what time it was when he passed out at 4 AM. But I booked it. And I’m telling you what, you want to know who your ideal and likely buyers are, or you’re going to be booking the wrong customers. So you’ve got to take the time to define who are your ideal and likely buyers. Rottweiler Time Check. L-O-Town and Oklahomies, those of you listening from all over this great state called Oklahoma. You’re listening to the Thrive Time Show during your Thrive Time home. For anyone who’s tuning in for the first time, the Thrive Time Show is dedicated to providing business school without the BS. I’m the former SBA Entrepreneur of the Year. My name is Clay Clark, and I’m joined here with the hostess with the mostess, Ms. Shreeda Bent, and my incredible wife of 15 years, Ms. Vanessa Clark. Mrs. Vanessa Clark. Hey guys, seriously, I know you’re watching on Facebook Live. She’s taken. She’s taken. Just look at that ring. She’s taken. We’re talking today about this concept that’s really near and dear to my heart because I get what it’s like to do this. You’ve built a successful business, but have you built a successful life? That’s the big aim. Can you do that? Can we do that? And we talked about step number one is you want to define those F5s, your big goals for your faith, your family, your finances, your fitness, your friendships. You want to block out time for each of those. You can take a good evening and just spend your whole time doing that, but step two, you got to do step one first. Step number two is you want to define your ideal and likely buyers. You want to say, with your business, who do you want to work with? And Chet Holmes, he has a notable quotable. He says, best buyers buy more, buy faster, and buy more often than other buyers. These are your ideal clients. Have a special effort dedicated to just the dream clients. That’s Chet Holmes, bestselling author of The Ultimate Sales Machine. Elephant in the room, it’s our men’s grooming lounge. We this week just passed 78% conversion in South Tulsa. That’s awesome. Here’s the deal is, 10 guys come in for their $1 haircut. If you’re listening right now and you’re not satisfied with your haircut, your hair is kind of looking funky, and you’re going, what is going on? Every time I go in there I have to wait for an hour. I’m reading an old People magazine. I don’t like it. Then you can come into the Elephant in the Room, give it a try. It’s $1. Tulsa’s best men’s grooming experience. When you come in, 78 out of 100 men have said, we love the experience so much we want to sign up to be a member. It’s like a membership only kind of thing. And then other people said it’s not the right fit, but not everyone is going to appreciate a paraffin hand dip. It’s a male pampering. Oh, hot towel treatment, barn wood, an adult beverage. Many people say, I don’t appreciate that atmosphere. What I want to do is I want to go to a place where it’s like $9 for my haircut and I want to wait and I want to read an old people magazine and then I’m going to do that. But the elephant in the room is an appointment only kind of deal. But you have to define your ideal and likely buyers. And Vanessa, am I missing something here? Can I move on or do you feel like I’m missing something here about this? No, I think you’re spot on. I mean, I we’re just I know we lived it. We went through that booking everyone and we learned quickly, okay, that we don’t make the majority of our profit on these brides right here. Let’s stay on the ones for profit. Oh, I have something real quick as a consultant. This is one that makes me nuts. Here’s the deal. As a consultant, I am not signing a contract with you. Check it out. I am not signing a contract with you. Many, many people, thousands of people reach out to me every year going, can you help me grow my business? And the thing is, yes, every time I do it, it works. But here’s the deal. I am not signing a contract with you. Why? Because my attorney, very good attorney, Winters and King, Winters and King are the attorneys who good or bad, they’re one of the biggest law firms in Tulsa. Some people think, well, you’re not bad if you’re a big firm. No, they’re a good firm. They’re great people. But every time I call them, it’s like $300. So I try to like, even if they call me, I try to hang up on them. They charge you and they’re good. Yeah. But it’s a deal. I don’t want to go sign a contract. It’s month to month. If you’re not happy with my services, cancel. And you want to be able to get rid of them if you realize, you know what, this client is not the kind of client that I need to be serving. So I’m going to give you an example. We had a client that we were working with and every week we have an appointment at the same time. So the appointment is at 2 p.m. The client doesn’t show up at 2. He doesn’t call. At 4 p.m. they call. Hey, I need to meet right now. I said, well, we have a weekly time at 2. They said, I had an emergency come up. I said, I can’t do it. I have a weekly time. I block it in. The graphic designers, the photographers, the videographers, our whole consulting team is there for you at 2. You didn’t call. So next week we’ll see you at 2. Every week for like two, three weeks in a row he’s got this emergency. So I just called him. I said, boop, boop, boop, boop, boop. Hey, you know what? I don’t think we’re a good fit. He goes, what? I said, you know, I’m not going to reschedule. And the fact that you even rescheduled, the people that don’t keep their appointments stress me out. And I’m not going to yell at you. I’m just going to tell you that there’s nobody in the history of the world who’s been successful who consistently misses appointments. It’s never happened. And as an example, if you’re the pastor of a church and everyone gets there and church starts at 10, where’s the pastor? Where is he? And every Sunday you walk in like, oh, you look like you just ran in. Hey everybody, sorry I was a little bit late. Traffic, traffic was, yeah, traffic, you know, act of God, traffic, you know. But there’s only so many times you can play that card. If you’re a pastor, zero. Now, some of you say, I didn’t like President Obama. Some of you say, I love President Obama. Either way, he was always on time for his keynotes. America’s tuning in at 6 o’clock for the big State of the Union. He’s not like, where’s Obama? He’s calling, hey guys, I can’t be there, I’m stuck in traffic. No, he plans. I’m just saying, you have got to understand who your ideal and likely buyers are, otherwise you get stuck with the clients you don’t want. I think it’s very important, too, if you fail to recognize who your ideal and likely, it can hurt your business. If you would take on that client who cannot keep their meetings, who’s going to end up missing appointments with our videographers and photographers, guess what? Their business is not going to have the growth that you’re anticipating for it, that you’re trying to bring on for it, and who are they going to be mad at, and who are they going to go tell? And say the same thing if you’re selling, I don’t know. Let’s say you’re selling cookies right now. You sell gourmet cookies, and they’re very good. You’re trying to compete with Barbie Cookies, one of our clients. Barbie cookies, you probably can’t because they’re really good. But let’s just say that you try to compete with them. And you sell gourmet cookies. They’re expensive to make. They’re handmade. They’re not made by some machine somewhere. You’re going to put a price tag of $2.50 or $3.50 on each cookie. If someone comes in going, well I can get them cheaper at a bag. And they don’t appreciate the quality because they want to go to Walmart. I got 142 Oreos in a bag for like $3 and then you’re out there charging me $3 per cookie. I’m not happy. Well if you try to get that business you lose even when you win. Yeah, and isn’t it stressful too when you try to deal with that type of client that’s not a good fit for you? Yeah, and I want to say this. I love America. I love you. If you’re listening right now, I love you. I love you. I love America. And if you love country music, I love you. I don’t understand your music. And so there’s you and me going fishing in the dark. Something something brother and a something brother. You don’t understand fishing either. I’m going, I don’t understand fishing in the dark and why would you and me? I think it’s, you know, I just, the English, the grammar, you and me, we’re going fishing in the dark. I don’t get it. Yeah. And, but you know what? You get it. Right. If you’re a country music artist, you don’t want to all of a sudden be like Kenny Chesney and come out with your R&B album to appeal to me. Because you’re going to hate it anyways. Unless you’re Nelly and you have no more juice left in that career and you realize you can get one more song by Tim McGraw. You call him Tim McGraw. What was that song they did? What was that song they did? You’ve got to look that up. I want to make sure that we know what that song was here. Action item number three, determine the costs associated with achieving your ideal lifestyle. This is so important. You have to figure out what it’s going to cost you to live your ideal lifestyle because otherwise you’re not going to be likely to be able to afford it. And you can’t let other people put that lifestyle on you. Because the typical lifestyle right now, this is what you want to do if you’re in America. You want to get a new car. You want to go to college. You want to live in a McMansion. And you want to get a 30-year mortgage and you want to pay for it until the end of time. You want to put your kids into college. You want to finish paying off your college right when you start paying for your kids’ college. And then what you want to do is you want to pay to live in that McMansion. You want to work when you’re 65, 67. Your health is failing but it’s time to retire. And you retire and in about five or six years you’re dead. Yeah, I don’t want to do that. So you could do that. That’s what most people do. I’m going to give you an example of what the world would have you do if you’re not intentional about your lifestyle. So have you ever heard of De Beers? De Beers? Yeah. Yeah. These guys came up with the phrase, Diamonds are a girl’s best friend. So smart. You believed it. They came up with the idea that diamond rings should be… Remember, they are a diamond company. You realize that before De Beers, men did not give women a diamond ring. But they branded and branded and did commercials and commercials saying, Don’t you know, diamonds are a girl’s best friends. And all of a sudden you start to go, I feel like I should buy her a diamond. They did a study, a study that by the way they helped promote, that a man should spend how much of his salary on a ring? I think it’s three months. Three months salary on the wedding ring. He should do this. Ninety days. Get on it boys. I’ve never heard that before. Wow. So then what happens is all of a sudden all these men are like, well I’ll tell you what, we’re going to do our wedding and I’m going to get her that ring. You’re getting to the end of your wedding night and you are now $20,000 in debt because you’ve heavily financed the ring. I’m hoping you saved for it and paid cash. Oh my gosh. I’m just saying that’s the thing. If you’re not careful, many people are going to pull you in that direction. So things that I don’t value that maybe other people do, one, and just as an example, I am not, personally I’m not a kind of guy who likes to go to social events. And a lot of people I know spend a lot of money doing that. They’re at a country club, they’re at some sort of summit club. There’s nothing wrong with that. If that’s what you like, it’s fine. But my summit club is my man cave. We’re actually on Facebook Live right now. You’re in my man cave. Yeah, that’s right. And I value my time with myself, by myself, with myself, spending time with myself. I love being alone with my thoughts and being alone with my family. That’s about all I want to do. But the thing is, some people, they want to go on those vacations. And I don’t get it. I don’t understand it. But someone else listening, they love vacations. You can decide whatever you want, but in the areas of faith, family, finance, fitness, and friendship, you’ve got to figure out what your ideal lifestyle is going to cost. You must put a number on it. Yes, ma’am. I think it’s so good. I think people, it gets away from you to be truly realistic with the cost. You might think, okay, this is going to cost me $100,000 a year. Well, is it really? And then also, factor in what you’re going to be making and then cut it in half. Taxes. Oh, taxes. So good to negative personnel. We’re moving on to action number four. Determine your highest and best use of your company. So, now that you know how much, you know your goals, right? You know your goals, you know that lifestyle, you know kind of the lifestyle you’re going for. Now you gotta figure out your ideal and likely buyers. You got that figured out. Now you gotta figure out what product or service can your company sell that’s gonna help you achieve those goals. You gotta figure out what widget, what service, what product, what am I going to sell that’s going to allow me to earn enough income to be able to live that ideal lifestyle? All right, Thrive Nation, welcome back to the Thrive Time Show during your Thrive Time home if you’re tuning in on Facebook Live. What’s up? My name is Clay Clark. I’m the former USSBA Entrepreneur of the Year, and I am joined here with Ms. Sherita Bent and my incredible wife of 15 years, Mrs. Vanessa Clark. And we’re talking today about a subject that is near and dear to my heart. It’s this idea of, yes, you built a business, but are you building the lifestyle? Are you building the life that you want? And so we talked about the first four action steps. If you missed them, if you missed the first three action steps, you can go to the against One more time, thrive You can hear the podcast, you can listen to it again. We’re on action item number four, which is determine your highest and best use to scale your company. Your highest and best use. This is always an interesting idea because what’s going to happen is it’s going to change over time. I have one example that blew my mind as I was through getting my show notes ready. I was doing my research. I was thinking about it. I was marinating on it. Here’s what blew my mind. Walt Disney used to draw Mickey Mouse. He used to draw him. And he used to do the voice for every one of the shows. So he’s like, hey guys, what’s going on? And that was him doing it. So he was doing the voice and drawing it. So imagine that he’s, you know, you’re Walt Disney and you’re going, hey guys, what’s going on? So he’s doing all that. And eventually, this is where it’s crazy, he realized I can’t physically draw enough pictures. Because back in the day, animation was they took a bunch of pictures in a row and they made a thing called a cell. And you’d flip through it like a flip book and it would cause animation to happen. So it’s like 30 to 60 pictures a second would have to flip through to create motion. So in a movie that’s an hour and a half long, if it’s 60 pictures a second, all of a sudden you’re going, oh no. Because if it’s 60 seconds, then that’s like 3,000 pictures. I mean, in like a minute, and you go, 3,000 pictures, that’s not that bad. No, it is. I mean, you’re talking like 300,000 pictures. So he realized, I can’t draw anymore. Yeah. But I’ll still do the voice. Mm-hmm. Well, then what happens is he discovers this guy named Ub Iwerks. Ub. U-B. Famous name, Ub. And Ub, this guy can draw the Mickey Mouse better than he can draw the Mickey Mouse. But he’s the one who created the Mickey Mouse. Yeah. So he’s like, hey, hey, Ub. I’m sure Ub sounds like this. All right, man. What do you want me to do, man? You know, I was just out there doing some noodling. That’s where you’re fishing in the river with your hand, Walt. And I was doing that, and now you want me to draw? Ub kind of sounds like one of those country pumpkin kind of names. But Ub begins to draw Mickey for him. Well, then at a certain point, he realizes, hey, I smoke a lot. He was a smoker. At some point, he’s like, I sound like Joan Rivas. What’s going on? He’s taking after me. Yeah, and he’s realizing, he’s like, Mickey Mouse is starting to sound scary. Hey kids, what’s going on? Whoa, does Mickey smoke? So he realizes, hey, no but seriously, he goes, I should not, the best use of my time isn’t to do the voice or to draw the character, I need to hire animators. Then it became, my job, my highest and best use isn’t hiring animators, it’s training people to hire animators. Then it became securing the land. Then it became visioning up Disney World. Then it got to a certain point where people said, what do you do? And he goes, basically I’m like a butterfly. I fly around kind of pollinating creative ideas around Disney World, and that’s what our Disney Land, that’s what I do. But he kept having to look at his life and say, what’s his highest and best use? So right now, let’s just say an example. If you’re listening right now and you mow lawns, and you started out from when you’re mowing lawns, you’re going door to door mowing lawns. Well now you have enough customers who are asking, hey, could you put in an outdoor kitchen for me? Yeah. That you’re having to turn down outdoor kitchens all the time where you make a lot of profit on an outdoor kitchen to do lawn mowing. So at a certain point, you’re going to have to say, hey, you know what? We have a team of five guys, five ladies, and I haven’t seen a team of all lady landscapers. I’ve never seen that. Is that a thing? I don’t know. Maybe it’s up and coming. Okay. Anyway, so I would… Hey, by the way, Hillary Clinton was talking a lot about the glass ceiling. The glass ceiling, I think, is women landscapers. I’ve just never seen a whole team of lady landscapers with ponytails running around. Anyway, so that’s just something. I think women, if you’re listening right now and you’re looking for a new glass ceiling to break through, go for the presidency and go to be a landscaper, a manual laborer. Be the first all-women landscaping crew in the world. You can do it. So here’s the thing is, you’re out there mowing, though, and eventually you have to say, you know, my highest and best use isn’t mowing, but it’s installing the kitchens. But our company generates leads by mowing. People hear about us as a result of mowing, so we still need to do mowing, but I don’t need to do mowing. And when you start to, as an owner, elevate and move yourself up to higher and better uses of your time, Shreeta, what do you speculate begins to happen with the team who knew you back in the day before you got a big head, before you started thinking you were all something, when you were out there mowing the lawn with us, and now you’re out there doing your outdoor kitchens. I mean, what do you feel like starts to happen? Well, I think definitely your circle changes and maybe the people who started out with you, they may not make the transitions with you. And it becomes tough. I remember I used to DJ every single show. I used to pride myself. I DJ Friday. I DJ Saturday. I DJ on Sunday. I DJ on Wednesday. Son, I haven’t slept in a week. You think I’m tired? I used to carry all the systems. I used to fix all the gear, book all the shows. I took pride in that. Well, then eventually I’m like, I’m going to be dead soon if I keep this up. Over time you begin to have to change. I’m just telling you, when you change and you focus on your highest and best use, things get a little different. Now, recently the radio show and speaking events, those have become a higher and better use. I’m sure eventually basically my highest and best use will be just going to those unlimited frozen yogurt places and just being there. What were you going to say? I was just going to say for me this is really, and I know it’s not a business, this is a family thing, but it is just such a heart cry for me right now, for you, for everyone, is highest and best use. I know you and I just probably started discussing it about a year ago. You could do a hundred different things, but we really had to pick out what is the highest and best use, because whenever you say yes to something, you’ve got to say no to something else. So what are you going to say no to? Is it going to be that other job? Is it going to be your family? For me, it’s probably not my highest and best use to clean the house, and I don’t want it to be either. No, no, no, no, no, no, no, no, no. I don’t want to get good at that. You are. When you get focused, I’m going to tell you what, when you focus, when you get into that, my wife starts to use the lightsaber of cleaning when she just… No. No. And she might be the most exceptional princess of palace cleaning in the whole world. It is not my highest and best. I would rather be hanging out with you, working with the kids. In the end, is it going to matter who cleaned my house? I’m joking because a lot of people are saying that to their spouses. And now they’re like, I guess I should do it then. Or a lot of people, their customers are going, hey man, you used to be an awesome DJ. I’m not kidding. I had this echo DJing for about a two year period where people were like, man, you used to be the best. Could you come DJ for me one last time? I remember that. I’m like, no, no. I’m like, we’ll pay you double. Okay. Okay. And then you go out there and I love it, but I got to stop eventually. I got to move on. Even Walt Disney had to stop. You would have never been able to move on to this show, to move on to helping people in business, which truly is your calling, if you didn’t move on to your highest and best use. Now, here’s the deal. Lee Cockerell, Lee Cockerell, he’s one of our mentors. He is the former Executive Vice President of Walt Disney World Resorts, the Walt Disney World Resorts that Walt Disney built himself. He used to manage that. Imagine he had to manage all 40,000 people. He says this, and I love this quote. He says, you either pay now or pay later with just about every decision you make about where and how you spend your time. I want you to think about that for a second. Myself? How am I spending my time? How do I spend my last 24 hours? How do I spend my last hour? Hey, don’t question how you spent the last hour. You spend it with us, highest and best use, obviously. Now we come back, we’re talking about action item number five. Hello Thrive Nation, welcome back. In fact, you’re listening to The Thrive Time Show during your drive time home. This is the place that you go to the audio dojo of mojo, where we talk about business school without the BS. And yes, my name is Clay Clark. I’m the former SBA Entrepreneur of the Year in your ear. And today we are talking about a topic that I am especially passionate about because this show is all about how to build a successful business. But today we’re talking about, so you build a successful business, but are you building a successful life? Now action item number four, we were talking about action item number four before the break, and Shreeta had a question about this. So action item number four, though, is determine your highest and best use to scale your company. And Shreeta, you had a question. I did. I thought when you’re scaling and looking at what’s highest and best use for you, do you like anticipate what’s coming? Yeah I have one. This is an example. Right now we have thrivers all around the world who are wanting to come out to our workshop. Yeah. And I am not interested in speaking in front of groups of thousands of people and bouncing a beach ball. I’m like, oh, it’s so awesome. You guys want to walk? Pfft, pfft, pfft, pfft. I’m like, who wants to feel motivated? Yeah, let’s do it. I’m not going to do that. I’m not going to do the whole, do you want to walk on hot coals? Why don’t you walk on hot coals? Everybody, let’s walk on hot coals. Pfft, pfft, pfft. I’m not going to do that because if I were to do that, that wouldn’t be true to me. I’m not walking on hot coals. I’m not a beach ball kind of guy. I’m a, hey, this is how we build a linear workflow. Hey, this is how we acquire customers. This is the specific steps for branding. This is how you launch an online ad. This is how you build a checklist. That’s what I’m all about. And so I have made myself a goal. I said, hey, once we have this number of people that are coming to Tulsa to come to our workshops instead of me traveling around the world, because I’ve spoken for Chevron just recently in Houston. We have a big event coming up in December in Las Vegas. The lady who booked me, she’s a nice lady, but she wants me to call her. I’m never available because I’m always in workshops. She calls me, and I call her, and I text her, and she texts me. I’ve got to hop on a plane, fly out there, get my books delivered, do the cocktail hour, meet the people, set up, check into a hotel room, sit in the back left of the plane where no one talks to me I do all these things that I do and I just would prefer to do it all here, right? So I’ve decided once we have a certain number of people that are coming to Tulsa for workshops instead of me going That’s when I am done with this phase of my life, which is traveling to speak. Yeah, so I’ve set a numerical Number I and I’ve set a number I have to hit a quantifiable goal Yeah in the future where you’re going and you know what you need to do to get there. Right. And so with the DJ business, I’ll give you an example. When I said, once we got to $2,000 a week of gross revenue, I would stop personally DJing all of the shows. I would still DJ some, but I was now going to hire somebody else who could DJ and I was going to do more sales. Once we hit $5,000 a week of sales, I was going to only DJ one show a week and then I was going to… So you set those goals, but you have to set specific goals, otherwise you just kind of drift. Yeah. And you saw off in the distance tasks, things that you could do that no one else could do and that you needed to spend more time on. Yeah. Like, for example, if you’re looking for a pasty male to walk around and pontificate about business wisdom they’ve learned with no discernible physical talent or really coordination. Not anyone can do that. It’s just me. Yeah. But seriously, you have to think about your highest and best use and where are you using those hours of your day. Now, action item number five. You want to join a community and commit to investing 15 minutes a day to learn how to start or grow a business. Don’t work with me on this. I’m not talking about I’m talking about a real, specific, actionable item. I say a community. Nobody dislikes joining a big networking group or some big community. Let’s all get together and hang out and exchange how we feel. Not me. But I’m talking about you want to get into a peer group, aka a community of people. We have a common union of people who are entrepreneurs or maybe successful dads or successful entrepreneurs or successful whatever you want to be. And it comes to you again cultivating your habit that is going to create your success. Isn’t that what you said earlier? Yeah, well if you want to be a successful athlete then you would want to surround yourself with at least one or two other successful athletes so that you are comparing yourself versus should you compare yourself to other people? Yes, only if you want to be successful. So what you have to do is you want to surround yourself with a community of people who are successful in the way you want to be successful. So again, if you want to be a successful father, just surround yourself with a successful father, someone you can model, someone you can be around, and then you want to block off 15 minutes a day minimum to studying how to become the best at that area because very, very, very, very, very few people do that. We have the statistics show from Tom Corley in his book, The Habits, it’s called The Rich Habits, The Daily Success Habits of Wealthy Individuals. He says 88% of wealthy people are reading every day. 88% of wealthy people are reading 30 minutes or more each day versus 2% of the poor. And what are they reading? He says 88% of wealthy read 30 minutes or more each day for education or career reasons versus 2% of the poor. That’s not normal to spend that kind of time reading. So you must block off that time every day and you must surround yourself with people who think that’s normal. And Vanessa, as a mom, I mean, you homeschool. Why is it so important to surround yourself with other moms who share the same faith and values with you with your kids? Why is it important that you’re around those people and not people who think you’re nuts? Otherwise they’re going to run the boat in the same direction. We’re going to the same place. Otherwise, we’re going to get off track. We’re going to drift if I’m surrounding myself with people who don’t believe like we do and aren’t going for the same goals. You got to hold yourself to those habits of the 15 minutes a day or whatever it is. It’s not just going to happen. Cultivate the habits. So if you’re listening right now, what’s happening is you’re starting to get this in focus. You’re starting to realize, hey, this whole success game isn’t super hard, I guess. I mean, I just got to define my five F’s, my faith, my family, my financial, my fitness goals, and then I’ve got to figure out, okay, how am I going to build a… Who are my ideal and likely buyers? What am I going to sell them? How much money do I need to earn? We come back. We’re going to talk about how to attract customers. Crazy idea. Coming up next. All right, Thrive Nation, welcome back here. You are listening to The Thrive Time Show during your drive time home on this magical Monday. And, as always, I am your co-host with the most, Captain Clay Clark, and I’m the former SBA Entrepreneur of the Year. And we’re in the man cave today, a place where if you’re a man, everybody is a man wants to have. You secretly have a desire to have a man cave, a place where you can have jerseys, American flags, you can have Edison bulbs, and just an unhealthy amount of flat screen TV. I feel like this is a man palace. A man palace. Sombreros, just really no carpet, just concrete. If you spill, no big deal. That’s what you want. I’m telling you what, that’s what we’ve got right here. Just tune in to the visual peace that you get as a man. Now women, you can watch this and go, you know what? This is the antithesis of what I want. This inspires me to get what I want because this is not what I want, but this inspires you to get what you want because this is not what you want. But we’re broadcasting today from the man cave. We’re burning stuff outside. It’s smelling great. I’ve got my incredible hostess with the mostess here with us, or co-hostess with the mostess, Ms. Sherita Bent in the house, and my incredible wife, Mrs. Vanessa Clark. How are you ladies doing? We’re doing wonderful. We’re man caving it up. Yeah. Man caving it up. Now we’re going to review the steps because today we’re talking about how to not just build a successful business, but how to build a successful life. Now step number one, okay, step number one is you must take the time to define your faith, your family, your friendships, your fitness, and your financial goals. You’ve got to do it and you’ve got to block out time to do it. You have to block out time, otherwise it won’t happen. Action item number two is you have to define your ideal and likely buyers. You’ve got to figure out who do you want to work with. Back in the day as a DJ, you know who wants to book DJs? If you have an ad in the yellow pages for a DJ, you know who wants to book a DJ? Did I ever tell you about these crazy stories? I think I lived them. Well some of these, no I’m kidding. Every, we’ll just say adult club in town will call you. And they’re like, hey, hey, hey, we’re night trips, we’re an adult club. And you’re like, what do you do? And they always use the word adult. Like it somehow makes it classy. Gentlemen’s club. Or a gentleman’s club, a place where gentlemen, you know, basically a gentleman’s club is a place where no gentlemen go. And affordable health care is not affordable. That’s how it works. Still a nomenclature. But the thing is, they reach out to you and they say, we want to hire you. And if you’re not careful and you don’t know who your ideal and likely buyers, you would go do those things. Now, I never did those, but I did. I did a lot of like little clubs or we did a lot of downtown entertainment venues, cronies, and I’m telling you, that was not my scene. So you’ve got to define who your ideal and likely buyers are. Now, actually item number three, you want to determine the costs associated with living your ideal lifestyle. You have to know what’s it going to cost for you. What is it going to cost for you and your family to achieve those goals. You have to be realistic about it because if you’re not, then you’re going to be in a situation where you’re disappointed at the end of a hard year of working. You’re going to realize that you’re not in the right niche or the right industry. Maybe you’re earning, and this has happened, I know people who earn more than they need and they go, why am I even working so hard? Yeah. And don’t you need to get very specific? How many children are you going to have? Are you going to put them in private school? Are you going to provide how many lessons per kid? If you’ve got five kids and you’re just lessons alone, what is that going to cost every month? So get specific about what you want. Get specific. You’ve got to get into those details. Now, actually, number four, determine your highest and best use of your business’s time, of your time. You want to make sure that you as an owner are not out there. Again, I gave you the example about landscaping, but if you’re somebody who’s really good right now, you’re mowing lawns and you’re picking up business, that’s great. But at a certain point, maybe it’s a higher and better use for you to, because a lot of people are reaching out to you and saying, hey, would you install an outdoor patio or pergola or an outdoor kitchen? And maybe you can make more money on those things and you’re better at that. And so maybe you transition into having that be your niche. Or maybe you become a manager and not actually a laborer, or you have to just ask yourself that. And actually number five is you want to join a community, and you want to commit to investing at least 15 minutes per day to studying success. Now I’m going to give you right now a notable quotable that I thought was very profound the first time that I read it, and this comes to us from Eric Schmidt. Eric Schmidt, if you don’t know who he is, he is the CEO of Google, the chairman and CEO of Google. This is an interview that he did in Fortune magazine, which had a profound impact on me, but I’m going to read it to you. He said this. This is in 2001. He says, the advice that sticks out I got was from John Doerr, who in 2001 said, my advice to you is have a coach. The coach he said I should have is Bill Campbell. I initially resented the advice because after all I was the CEO of Google. I was pretty experienced. Why would I need a coach? Am I doing something wrong? My argument was how could a coach advise me if I’m the best in the world at this? But that’s not what a coach does. The coach doesn’t have to play the sport as well as you do. They have to watch you and get you to be your best. In the business context, the coach is not a repetitious coach. A coach is somebody who looks at something with another set of eyes, describes it to you in his or her words, and discusses how to approach the problem. Once I realized that I could trust my coach and that he could help me with perspective, I decided this was a great idea. When there is a business conflict, you tend to get rat-holed into it. Bill, that’s his coach, his general advice has been to rise one step higher above the person on the other side of the table or to take a long view. He said, you’re letting it bother you. Don’t. And the thing is, this is the CEO of Google. And all I’m saying is, the idea that everyone needs a business coach or needs an outside mentor, it is something that I totally buy into to the point that I started an online school with Dr. Robert Zellner to teach you specifically how Z and I were able to grow our businesses. I mean, between the two of us, there’s an auto auction, there’s an optometry clinic, there’s a chain of men’s grooming lounges, there’s a photography business, there’s an entertainment company, there’s a sleep center, and we know how to do it, and we also know how hard it can be. And so if you’re listening right now, I would highly recommend you to have a coach. And Shreeta, we wrote a book here, I wrote a book here called Start Here, which humbly, I believe, is the world’s best business book. And I say that because I have spent thousands, I’m not kidding, thousands of hours collecting the world’s best books, business books, from the best minds, just obsessing over it for a period of almost 20 years. I’ve been self-employed since I was 16 years old. I compiled it into a book. So now you don’t have to read all these business books, but you’ve got one business book. I was going to say, how many books? Because I know you have that death will. Well, we’re in the man cave right now. How many books would you say that you’ve compiled? I know you’ve compiled a book. In that book, we are going to cite hundreds of books, statistics, quotes, stats. We’re in the man cave, which is you’re surrounded by the books that I’ve read and many more. But the thing is that you really, really, really have to know what you’re doing. If you go by guesswork, it’s like going through the minefield of business. You’re just going through going, I think I’m just going to go in there blind.” And your friends are going, I don’t know if that’s a good idea for you to go in there completely blind. You’re like, no, it’s good. I’m walking through the minefield of business. You’re just blowing up. You’re stepping on things. You’re having mistakes you shouldn’t be having. You’re getting hit with ninjas and you’re getting attacked. Guess what? Dr. Z and I, we weren’t born yesterday. We didn’t start a business yesterday. We’ve gone through that minefield. And I think what really, really, really makes your book stand out is you’ve read so many books and there’s so much theory out there, but this is a practical book. It has real step-by-step information, so you’re not left at the end of how do I apply this theory I just read. It is the actual steps. That’s what I love about it. If you go to and you click on store, you can buy that book. And I promise you, that 550-page book of awesome will walk you through the step-by-step, the action steps you need to take to start or grow a successful business. Now, if you’re somebody who would prefer to watch videos, that’s more your style, we have built the world’s best business coaching platform for you. It’s called And at, I’ll tell you what you get included. I’ll tell you all the things you can have there. One, you have thousands, I mean thousands. Shreeta, you’re in the process of uploading like one minute clips of them to YouTube so people can get a little preview of them. But there are thousands. Thousands. Thousands. And we interviewed the world’s top entrepreneurs, millionaires, mentors, everyday success stories. The guy who used to manage Walt Disney World teaches our management classes. The guy who used to be the PR consultant for Michael Jackson and Prince, he does all of our PR courses. Everything is all right there for you. It’s You also have access to downloadables, templates. Everything is there. It really is business school without the BS. I’ll tell you this. Some people might say, well, that could probably be a lot of money. I graduated from TU. I went to business college and I know as a fact I have a $70,000 student debt. I know that. I do know that. That’s something I know. Let me tell you this. is $19 a month. Someone says, $19 a month? I mean, how can it be $19? I mean, is this an alternate universe? Are we going back to the 1880s? Are your teachers brofessors with big beards back in the 1880s? No. This is real, practical, online education. It’s scalable, it’s repeatable, it’s accessible for you. No contract, 19 bucks a month. It’s If you don’t believe it, go ahead and Google and the word Forbes. Again, and the word Forbes, Forbes magazine. And there you will hear more about, the world’s best business school. And as always, three, two, one, boom! JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Roseland, baby. Tim TiVo is coming to Tulsa, Oklahoma June 27 and 28. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow come present. And a lot of people have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out because I don’t know. Well, I’m just saying, Tim Tebow is going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. We’ve had a couple of presenters that have had a billion dollar net worth in some real estate sort of things. But this is the first time we’ve had a guy who’s built a service business and he’s built over a hundred million dollar net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind 9 Round Boxing. He’s going to be here in Tulsa, Russia, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He has inspired me listening to him talk, and not only that, he also has, he practices what he teaches, so he’s a real teacher. He’s not a fake teacher like business school teachers. So you got to come learn from him Also, let me tell you this because I don’t get this wrong because I get it wrong Someone’s gonna say you screwed that up buddy. So Michael Levine, this is Michael Levine. He’s gonna be coming He said who’s Michael Levine? I don’t get this wrong This is the PR consultant of choice for Michael Jackson Well Prince for Nike for Charlton Heston for Nancy Kerrigan 34 Grammy Award winners 43 New York Times best-selling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s gonna come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say, Colton Dixon’s in the house? Yes, Colton Dixon’s in the house. So if you like top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Again, that’s And some people might be saying, well, how do I do it? I don’t know what I do. How does it work? You just go to Let’s go there now. We’re feeling the flow. We’re going to Thrive Time Show. Again, you just go to You click on the business conferences button and you click on the request tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that, did not get an inheritance from parents, anything like that. I had to work for it and I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to You might say, well, when’s it going to be? June 27th and 28th. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russell Oklahoma. It’s Tulsa, Russell. I’m really trying to rebrand Tulsa as Tulsa, Russell, sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. So when? June 27th and 28th. Who? You. You’re going to come. I’m talking to you. You can just get your tickets right now at And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s people time right here in tulsa russell get those tickets today at thrive times should i come again that’s the right time show dot com along michael talking to you right now from the center of hollywood california where i have represented over the last thirty five years fifty-eight academy award winners thirty four grammy award winners forty three new york times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies. And I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA come to Tulsa? Because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation, really life-changing, and I’m looking forward to seeing you then. I’m Michael Levine, I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person two-day interactive Thrive Time Show business workshop. That Tim Tebow and that Michael Levine will be at the have I told you this? You have not told me that. He’s coming all the way from Puerto Rico this is John Lee Dumas the host of the chart-topping EO podcast he’s absolutely a living legend this guy started a podcast after wrapping up his service in the United States military and he started recording this podcast daily in his home to the point where he started interviewing big-time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting up shows day after day, and now he is the legendary host of the EO Fire podcast, and he’s traveling all the way from Pluto, Rico, to Tulsa, Oklahoma to attend the in-person June 27th and 28th live time show, two-day interactive business workshop. If you’re out there today folks, if you’ve ever wanted to grow a podcast, a broadcast, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the 2-Day Interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life-changing. Get your tickets right now at James, what website is that? James, one more time with more enthusiasm. I’m not to be played with because it could get dangerous. See, these people I ride with this moment. We are. Thrive Time Show two day interactive business workshops are the world’s highest rated and most reviewed business workshops, because we teach you what you need to know to grow. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website, we’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems, so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We built this facility for you and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki-Richland Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re closed, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hours. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing but I thought since you and Eric are close Trump what were you saying about what Trump can’t what Donald who’s my age and I can say or cannot say what first of all I have to honor you sir I want to show you what I did to one of your books here there’s a name of Jeremy Thorne who was my boss at the time I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV, and he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books, and I went from being an employee to self-employed to the business owner to the investor, and I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump. I just want to tell you, thank you, sir, for changing my life. But not only that, Clay, you know, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming because, as you know, there’s a lot of fake influencers out there, too, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy, Kings Point in New York, acta non verba. Watch what a person does, not what they say. Hey, I’m Ryan Wimpy. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using, and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us and getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. So having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored, you’re awake and alive the whole time. It’s not pushy, they don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively, he’s pretty friendly, helpful, and very welcoming. I attended a conference a couple months back, and it was really the best business conference I’ve ever attended. I did the workshop, I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are, you know, you want to take a step-by-step approach to your business. Whether it’s marketing, you know, what are those three marketing tools that you want to use to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it’ll be answered. This conference motivates me and also give me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things. There’s stuff that everybody knows, but if you don’t do it, nobody else can do it for you. I can see the marketing working. And it’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun and super motivating. I’ve been here before, but I’m back again because it motivated me. Your competition’s going to come eventually or try to pick up these tactics. So you better, if you don’t, somebody else will. I’m Rachel with Tip Top K9. And we just want to give a huge thank you to Clay and Vanessa Clark. Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live a few years ago. This is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time Workshop, you’re missing out on a great opportunity. The atmosphere at Clay’s office is very lively. You can feel the energy as soon as you walk through the door. And it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business. Bottom line. Love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing, I’ve learned more in the last two days than I have the entire four years of college. The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business as well as recruiting new employees. Group interviews, number one. by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands-on, how to hire people, how to deal with human resources, a lot about marketing, and overall just how to structure the business, how it works for me, and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business is real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purposes for all those other people that directly affect your business as well. Everybody. Everybody. Everybody. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Everyone needs to attend the conference because you get an opportunity to see that it’s real. because you get an opportunity to see that it’s real.


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