Clay Clark | The TRADEOFFS Needed to Achieve Massive Success In the World of Business from December 4-5 2025 ThrivetimeShow.com Business Conference (Featuring 7 Success Stories)

Audio Transcription

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Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi -million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you, and they have a lot of time on their hands. This started from the bottom, Now they’re here.

It’s the Thrive Time Show starring the former U .

S.

Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s bunny, Dr. Robert Zunder.

Two men, eight kids, co -created by two different women, 13 multi -million dollar businesses. So Amanda what I’m gonna do is I’m gonna just uh… briefly introduce you, then I’ll get out of your way, and then I’ll come back in 25 minutes for some Q &A. So I’ll come back in 25 minutes. So Amanda Grace has a ministry called Ark of Grace Ministries. She also has an animal sanctuary or an animal rescue where animals that are brought in from all over the world that have various issues, she helps rehabilitate them, horses, cattle, the whole thing.

And Erica Trump called me. And he said, hey, hey, hey, hey, there’s the lady, you know, I met on the Reawaken tour, and she has like a pig in the background on her show, and then there’s like a bird that’s flying around or something, and like a goat in the background, and can I do a prayer call thingy with her? And I said, what now? And he goes, you know, the lady with the pigs and the goats and the birds and the monkeys and stuff, can we do a prayer call? And I go, with her? And he goes, yeah, I wasn’t shocked about Amanda, I was just shocked that Eric, of all the people we met on the Reawaken tour, that he wanted to do a quote -unquote prayer thingy with her.

So right before the election, he said, hey, we need to do a prayer call thingy. And Eric holds Amanda in high regard. Amanda is featured in Charisma magazine and media a lot. She’s a best -selling author. There’s a lot of things I could share with you, but her husband is battling some health issues. And Amanda, my only question I would have for you, then I’ll turn it over to you is, how’s your husband doing?

What’s going on in New York? And then I’ll get out of your way.

Well, it’s freezing in New York right now, so I’m sure the weather there in California is far better than the 10 degrees right now we’re experiencing here. My husband, Chris, in the past few weeks had an EEG that did not show the most favorable results. And on top of that, he got bit by two ticks that were infected. And so he started to get very sick. And I got him to the doctor very fast. And Dr. Bartlett assisted him.

well in this. God bless Dr. Bartlett. And so Chris is on a lot of medication right now. And it’s affecting his mind a little bit, because with brain injuries, they get very sensitive if something gets into their system. So basically, after speaking with Dr. Bartlett and Chris’s other doctors, they advised right now that he needs to stay home. and not to fly him at this point.

But he is feeling better. He’s starting to walk around a little more. Praise God. He went out for a little bit today with one of his aides. So, Chris is getting better.

Well, Eric told me to tell you hi. So, hello from Eric to you. Hi, Eric. Or from me, from Eric to me to you. And now, with that being said, I’m going to get out of your way and I’ll come back here in 25 minutes from now.

So, Amanda, you have the floor. Well, thank you. And hello, everyone in California. I am honored to be with you, even if it’s via Zoom. Next time you will see me in person. But Clay asked me to talk about being consistent, because no matter your walk with the Lord or in business, this is a cornerstone.

It’s a foundation of victory and of success. So I’m going to start off with a scripture verse from Colossians. Colossians chapter 3 verses 23 through 24 says whatever you do work at it with all your heart as working for the Lord not for human masters since you know that you will receive an inheritance from the Lord as a reward it is the Lord Christ you are serving so whatever you do You do it with all your heart, working on to the Lord. It doesn’t matter if it’s flipping pancakes or running a business. You do it on to the Lord. And consistency is a byproduct of discipline.

Because if you’re disciplined, you’re consistent. So they go hand in hand. And the definition of discipline is training expected to produce a specific character or pattern of behavior. Discipline produces order, growth, maturity. Inconsistency produces confusion, disorder, and stagnation.

Those are the fruit and byproducts of both those actions. Now, being consistent and disciplined is a sign emotional maturity and of the willingness to buckle down and put the work in to grow. Whether it’s your walk with the Lord, whether it’s a business God has given you to steward over. So whether you walk in the Lord or business, discipline and consistency produces fruit. It’s the mature fruit you want to produce, the abundant fruit and harvest that you want to bring in. So example, if you are inconsistent in taking care of a plant, right?

Plants need water, they need sunlight, they need soil to thrive and grow. If the plant maybe gets watered once every six days, you forget to put it out near the sunlight, you push it aside, you don’t prioritize its growth, you don’t worry about its nourishment, you know, things that are key to its development, what happens? the plant withers and dies. It stops growing. It cannot grow in those conditions. It takes certain conditions, disciplines, and actions to make something grow.

And it’s discipline and consistency that brings growth, that brings change, that brings transformation, that brings influence and reach. It’s making that commitment to doing what it takes every day. And we need to be disciplined in the smaller things for us to be mature enough to handle the greater things and carry greater. So we have to prove we can be faithful in a little and in that discipline then we will be given much to steward over. In fact, Luke Chapter 16 verses 10 through 11 says he who is faithful in a very little thing is also faithful in much and he who is Dishonest in a very little thing is also dishonest in much.

So that’s the barometer. That’s the measuring rod verse 11 Therefore if you have not been faithful in the use of earthly wealth Who will a trust who will entrust the true riches to you? That’s the question that verse 11 asks ends with in Luke chapter 16. This is why in order to grow, we have to be disciplined in our walk with the Lord. That’s a daily discipline too. And it’s a practice we need to master because it crucifies the flesh daily.

The flesh is what’s undisciplined. The flesh is what is complacent. The flesh is what’s unstable. The flesh is what can be overly emotional. And if you do not have a solid control of your emotions, there will be no consistency because your emotions will put you on a roller coaster all day long and cause you to make decisions out of emotion instead of decisions out of training and discipline. This is why we need the fruits of the Spirit to be very evident in our lives, whether in business or in ministry, people see it.

You may not think they see it, but they do. In fact, Galatians chapter 5, verses 22 through 23 says, Love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self -control. Against such things there is no law. So if you have self -control, you are able to keep the flesh in check, allow your spirit man to lead, which then allows you to grow in consistency, diligence, discipline that leads to that pathway of victory, growth, and success. And A good example of this, and I’m sure there are some of you in the audience that have served in the military, and we thank you so, so much for your service. You are a blessing to this country.

And in the military, when they have been given a mission, so the commander has given the unit a mission, and they’ve given them a target, do they just say to everyone, does the commander, does the general say to everyone, just go in and do what feels right? Fire wherever.

and let’s just hope we hit something.

No. Imagine if our military functioned that way. How many nutty nations in this earth would have already tried to invade us if our military functioned that way? The military is built upon training, consistency, discipline, and doing practices over and over and over again, no matter how they feel. to become proficient in them. This is why they make them do the little things first every day, like make your bed.

You’ve got to wake up and make your bed every single day and be consistent in that discipline. They do this with them when they go into basic training. When the military has a mission, they do their homework. They make a blueprint and a strategy. They do reconnaissance on the area. They evaluate who they need, what skill set they need.

And then they come together and they practice that mission over and over before they actually go in. Because when they go in, they want to be disciplined, consistent, focused. and they’re not going in to fail or miss. No, they’re going in well -equipped, well -trained to produce a certain result. Discipline is a sign of maturity. It takes maturity and vision to consistently grow something into a thriving, stable entity.

And it takes the same, whether it’s your walk with the Lord, or whether it’s in business. Imagine if we just said, you know what? We’re just going to pray and kind of hope it hits the enemy. We’ll just randomly throw some words out there and hope something sticks. No, that’s ignorance and ignorance Ignorance is not only the zip code that the kingdom of darkness thrives in, but ignorance can breed failure. So when we pray, we should have the precision of a surgeon and focus on that target and be consistent until we see results.

That same biblical foundation and practice and discipline can be applied to business. In the book of Hebrews chapter 11 verse 6, It states, but without faith it is impossible to please him, for whoever comes near to God must believe that God exists. and that he rewards those who earnestly and diligently seek him. He is a rewarder of those who diligently seek him. Why? Because they are consistent at it, they are disciplined at it, they are pressing in, and God takes notice of those things, and he is a rewarder of that, and that bears fruit in many areas of your lives.

He rewards those who diligently seek him. I will tell you, for the people of God, for the Kingdom of God, this is the time to build. This is the time for the people of God to build, to take territory. We have been given a window. It doesn’t matter the tumult.

What matters is, are you consistently doing what God has assigned for you to do? Are you putting in the work to expand the territory for the kingdom? Are you looking with your natural eyes or the vision that comes from the perspective of almighty God? Because Trust me, the vision is far different when you’re looking at it from a heavenly perspective and you’re asking the Lord to show it to you from his perspective rather than with just our natural eyes. Your perspective matters. And consistency comes from having the vision to focus on your goal, not allowing the cares and the vines of this world to put you off course, to kind of choke you out and change your vision and weary you.

It’s a matter of perspective. This is why it’s so important to be in the word of God, because it puts you in the proper perspective. Every day. I did. I told that to Clay publicly. I called him out publicly on that interview.

He looked like a deer. for a moment when I did it. But you know what? Praise God, because it has produced the most amazing fruit in Clay’s life, in his family, him being in the word of God every single day. It changes the perspective. It adjusts the vision.

It puts you into focus. And some of you need to adjust your vision right now, and you need to focus in on the path and on the target. So you need to refocus. If you are scattered in a little, you will be scattered in much. If you are consistent and focused in a little, you will be consistent and focused in much. And I will tell you, before the Lord gave me Ark of Grace, he made me do something every day for two and a half years consistently.

And I know this is going to sound funny, and some of you know this, he made me feed ducks every single day. I was out of the hospital. I had gotten out of the wheelchair by the hand of God, because for all intents and purposes, I was medically paralyzed. And by a miraculous touch and hand of God, I got out of that wheelchair. And I was walking with a cane at that point. And I was prophetically told that the Lord was going to send animals, and I was to take care of them.

And I’m thinking, well, he created them all. He could send anything. I don’t know what he’s going to send. Two ducks showed up in our pond, a mated pair of mallard ducks. And the Lord said to me, you see those two ducks? I want you to feed them every single day, no matter how you feel, no matter the weather, every day.

Because if I could not be disciplined and feeding those two ducks every day, no matter the outside circumstances, no matter how I felt, there was no way I could be raised up to lead Ark of Grace because discipline then leads to obedience. Obedience is doing it no matter how you feel, how you feel is out of it. When the Lord asks you to do something, how you feel is out of it. It’s more important that you are obedient to what you’re being asked to do. And when we pray for that, when we come to the Lord with that, our prayer should be, Lord, help me to be faithful and disciplined in the smaller things that will build the foundation to much. Help me to be disciplined even when I don’t want to be, when around me there is turmoil, when emotionally I’m not having the best day.

Lord, your strength is made perfect in my weakness. Equip me with the strength to throw off the cares, the distractions, the flesh, and be consistent in what you have given me, doing it in a spirit of excellence from the Holy Spirit. That should be our attitude. every day. That should be our prayer to the Lord.

The little things matter. Consistency in detail matters. Consistency in action indeed matters, because those are the foundational building blocks to be able to steward over much. Some things might seem silly to us. It’s not a silly matter. If God has asked you to do it, it’s important.

It is the key to the door to the greater territory that you’ve been seeking. David was a shepherd boy in a field with sheep before he ever led the kingdom of Judah and Israel. He was put out there with sheep to prove he could oversee sheep, keep them in order. And I know all about this because we got eight sheep at the sanctuary and I could do a whole sermon just on that. But David was put out there and he had to prove to the Lord he could protect the sheep and he could face the lion and the bear before he would face Saul and the Philistines. It matters.

It matters. So I want to encourage you today to do that, to be consistent in what you do in your walk with the Lord, because it will produce greater results in your business. Because the word of God is life. In John 10, 10, it says the thief may come to steal, kill and destroy. But I, the Lord, your God, have come to give you life and life more abundant. Praise the Lord.

I could keep going if I have to keep going.

I’ll keep preaching.

Keep going.

Keep going.

Keep going.

Keep going. OK.

Five more minutes.

Go. What’d you say? Five more minutes.

You got it. Rock it. Five more minutes. OK. We’ll keep going here, people. So when I had to feed those ducks every day, if I couldn’t prove that I couldn’t feed them.

How was I going to oversee 60 animals? We actually have about 65 animals now at the sanctuary that I have to make sure are cared for, are medically cared for, get the right food, water, that our employees are doing what they’re supposed to be doing with them. And I could never do that if I wasn’t willing to feed those two ducks. And funny story about stewardship inconsistency, I fed those ducks every day for two and a half years. And it was hard. My legs were weak.

I was walking with a cane. It was a trek to the pond. I had to go by feed. It was a whole process. However, those two ducks turned into 80 ducks running around our property.

My husband Chris didn’t know what was going on. He thought I had lost my mind there for a moment, and these 80 ducks would march up to our garage and stand vigil if I was late feeding them. Amanda here, I’m chiming in. So Amanda, I want to show people something real quick. Sean, if we can minimize the screen with Amanda on it just briefly. I want to show people Amanda’s YouTube channel.

So Amanda, if you go to YouTube and you look up Arc of Grace, Amanda has hundreds of thousands of people that tune in. And Amanda, are you broadcasting? Is it daily?

Is it weekly? How often do you broadcast?

How we live broadcast twice a week and then we put out shorts every day. So every day I’m filming shorts and we’re putting them out. Now the first time I heard about you Aaron Antis was telling me about you and I want people to know. Click on home there, Sean. So I was going, I don’t understand what’s happening. Aaron’s like, there’s a woman, she has like a hobby farm rescue thing.

I mean, she’s got a ministry and she teaches the Bible every day. And I didn’t quite get it.

I didn’t get it. I didn’t get it. I didn’t get it. And then we were at an event, and I won’t mention where, the time and place, Amanda, I don’t want to mention the time and place, but we were at a place, and Amanda made this incredible Italian food for everybody who was at the place, and I happened to be there, and I’m going, I think I’m getting it. I think I get it now. Because what Amanda does, how many of you have listened to Amanda’s show?

Yeah, so it’s kind of like you’re sitting down with an Italian aunt or your Italian cousin or something. She has a certain New York energy, and she teaches the gospel very unapologetically. And I would also say you talk about current events that are happening, and then you also are just, I wouldn’t say, Quirky is the word but there’s idiosyncrasies layered upon idiosyncrasies Which I relate to uniquely as well. So, you know, I I noticed that okay. She’s a person She’s got a husband who’s going through medical disabilities and she doesn’t hide it from the listeners. You talk about it You’re a person is raising a hobby farm or an animal rescue and you talk about it You’re doing the ministry and you talk about it And so I think a lot of people really connect with you if people do want to listen to your broadcast What’s the best way to do that?

And then what would you typically talk about? Like, what did you talk about on yesterday’s show? Oh, so it’s interesting. So yesterday’s show, I prophetically broke down, um, something that happened in May with James Comey and the 8647 and how it’s pointing at certain events happening in the month of December. And so I kind of prophetically broke that down. I also brought scripture into it.

I talked about, uh, Esther Church. two as well because of something that happened in Virginia. Two Persian twin brothers were actually arrested for trying to crash government databases.

very interesting. And so that’s what I talked about on the show yesterday. Now, real quick, I just want to ask one more question, and then I’ll let you get back to doing all the great things that you do. For anybody out there who says Starbucks, Starbucks logo, what’s that all about? You’ve talked about the marine kingdom. Just a little demonstration of the kind of deep dives.

Amanda is like a biblical deep dive machines. You might say, Starbucks, what’s that logo all about? Amanda, will you let her rip and just explain to us what the Starbucks logo and the Marine Kingdom all that’s about? And again, just as an example of the kinds of things she talks about that I would never talk about. That’s why I was not interested in the show, because I would not typically want to talk about the Marine Kingdom and Starbucks. However, Erin Antus is like, you got to listen one time.

I think you’ll like it.

And I learned so much about the Bible, and she cites everything, and it’s really interesting. But Amanda, tell us about Starbucks and the Marine Kingdom, just as an example. First of all, I don’t like that mermaid. Let me just put that out there. But secondly, so the kingdom of darkness is separated into divisions. Because when Lucifer fell from heaven, he saw how the ranks and divisions were created in the army of the Lord.

So he created his own ranks and divisions. You have the powers of the air. That’s a rank and division. You have the marine kingdom. And the evidence we see of that in scripture is actually Dagon, the Philistines’ false god that they worshiped, that was like half man, half fish. And that kingdom in the kingdom of darkness highly technologically advanced and actually creates technology and ideas to push into the earth into willing vessels in order to commercialize their interests to get people

comfortable with them. That’s the whole thing, to whitewash it so people get comfortable with it.

So the Starbucks logo wasn’t created the way it was by chance or by accident. It was actually created to represent a division in the kingdom of darkness. And then what’ll happen is you, if you’re sane, and you’re somebody who’s here, in my case, I’m watching, and I go, I don’t believe that. I find that to be unbelievable. I just wanted to get a Starbucks. I like to go there because I sometimes get a beverage for my wife.

And that’s all I really wanted to do is to get myself an egg white bite thing and a little bit of iced coffee. I don’t know if it’s that deep. But then I look it up and I’m like, oh, no. And it ends up being the more you research, it turns out she really knows what she’s talking about. So Amanda Grace, I thank you for joining us here. I’ll give you the final word.

What do you want to say to everybody out there who’s watching? Thank you so much for joining us. Miss all of you. And Clay, thank you for being so gracious and understanding for me to come on via Zoom. And everybody, you have to run the race in excellence.

You really do with the Holy Spirit that has been set before you.

I encourage you to do that today.

All right. Thank you, Amanda Grace. My name is Kevin Thomas, and the name of our company is MultiClean. We are a commercial janitorial service, and we serve the entire state of Oklahoma. and Kansas, and soon to be Arkansas. We have probably grown probably five times.

We’ve added, I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences. Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. The coaching is just great because there’s accountability.

It’s just a fantastic way to grow your company. Having a relationship with Thrivetime is It’s just been amazing for MultiClean. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do. What we do is commercial janitorial service. And you guys were the experts on marketing.

And you teach me and hold my hand and show me how to do it right. And therefore, now my company is much, much larger. Folks, on today’s show, we’re joined by a real client. He may look like a male model. He may look like a hologram, but he’s a real person. He’s a longtime client.

He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine. Ladies and gentlemen, please welcome to the show Kevin.

Welcome on to The Thrive Time Show. How are you, sir?

Clay, I’m doing great.

I had a great Christmas holiday, and I’m glad to be here. OK, so first question, can you tell us what is your name, first and last name, and what’s the name of your company, sir?

My name is Kevin Thomas and the name of our company is MultiClean.

We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas.

And how long have we worked with you approximately at this point, sir? It’s been about six, seven years. And, you know, so many people reach out to me. I mean, literally every day. I just talked to a woman this morning. We get 10 to 20 people a day that reach out wanting to see if we can help them grow their companies. And we only work with 160 clients.

And I do that because I want to only work with people that are super coachable. And so this woman on the call today was asking me, she said, well, What’s the most important thing that you do, that you have to do to grow your company? And I was telling her, I said, that’s kind of like asking a skilled chef, what’s the most important ingredient to make great cookies? Is it flour? Is it eggs? Is it butter?

It’s like asking a home builder, what’s the most important component to building a house? Is it the footings? Is it the frame? Is it the concrete? That’s like asking, maybe it’s a great question, but really, it’s all of it.

And so I really wanted to talk to you today about all of it, implementing all of it, growing MultiClean, how we’ve been able to do it. So first off, could you share what it’s like to have a coach that works with you every week who’s committed to helping you improve your business by 1 % or 2 % every week? Well, Andrew is my coach. And the great thing about having him as the coach is he keeps me accountable. Because sometimes when you’re the owner, there’s no one to be accountable to. And he keeps me on track.

He keeps me tracking sales, tracking wins.

If we have a loss, he helps me figure out what happened. He just keeps me being consistent with our processes, with our systems, which before we got involved with Thrive Time, we didn’t really have any systems or processes in place.

And in terms of growth over these past six or seven years, I am not looking for you to share the actual sales totals because you’re a larger company at this point. But could you share how much growth have you had over the past six or seven years? We have probably

grown probably five times. I think when we first started with you, we had 60 -65 employees, and now we have a little over 300 employees.

Just to be clear, I’m making sure I’m taking notes here. You’ve grown five times, and you’ve grown from how many employees to how many employees?

About 60 -65 to well over 300. in that time frame. So let’s unpack all the specific aspects of business growth. And I’m going to pull up a document so our listeners can see.

What’s your website we can go to right now to look at while I’m pulling up this source document? What’s your web address, sir?

The website is MultiClean, just like it sounds. MultiCleanOK . com. MultiCleanOK . com. Can I pull this up?

And as I pulled up this source document, many people say, Clay, why do you pull up these documents? Well, contrary to popular belief, most successful people that I know use workflows. They use documents. They use checklists. We don’t typically memorize things. And a lot of times people say, what?

I say, yeah, as a business owner, I’m not going to try to impress you with my memory. But I am going to teach you proven systems. And so when somebody goes to implement these business systems as a coach, we’re going to guide you through all of these processes. But there’s a lot there to it. There’s a lot of steps. It’s step one, it’s step two, it’s step three, it’s step 807.

It’s a lot of steps here.

And so as we’re going through this, I don’t want anyone to feel overwhelmed, but I just want people to understand it’s implementing all of these systems simultaneously that produces the success.

So first off, establishing your goals.

I’m not trying to have you hop on today’s show and share what your goals are necessarily, but let’s start with step one. one. Why is it important for everybody out there to figure out clearly what your goals are? Well, Clay, it’s important to have goals.

Otherwise, you wouldn’t know where you’re going. You wouldn’t know if you reached a certain level of success unless you have a goal that you’re going for. And plus, those goals for me, anyway, They keep me motivated to grow my company, to grow my employees, to better my employees, and also to make my family stronger and better as well. So we have those goals. That’s step one. We’ve got to have those goals.

Goals for our faith, our family, our finances, our fitness, our friendship, our fun. And some of us are better in certain areas. Some of us need help in other areas. But we’ve got to have our goals. Second, we’ve got to determine our break -even point. And I think that’s something that a lot of business owners don’t know.

So I’m just going to be very clear with our listeners and kind of bare my soul. But when we work with a client like you, we charge you $1 ,700 a month, and we make a 20 % margin. So we make that 20 % margin. $340 a month per client. I know what my costs are. Kevin, you know what you pay me.

It’s very clear, my profit margin. Most business owners, though, when we start working with them, they don’t know their break -even point. Could you share why it’s important for you, as an owner of a company now with 300 employees, to know your break -even point? Well, it’s really important because you don’t know if you’re making money. And you need to know what your margins are going to be.

You need to know what your cost is so that way you can take your profit And then turn that around and pay your overhead, pay your employees. And most of all, most importantly, is to pay yourself. And because if you’re not paying yourself and if you’re not making an income, then the business is pretty much dead. And again, I’m taking notes here. If it sounds like I’m a type of a novel, I’m not. I’m just taking notes so everyone can really dial into this.

Now, box three, you have to know how many hours a week you’re willing to pay. Now, one thing about you bragging on you is you’re willing to do whatever you need to do, but you’re also super committed to your family. So again, I repeat, you’re very willing to do whatever you need to do, but you’re also committed to your family. So we’re recording this testimonial today on a Saturday and virtually every day. entrepreneur I’ve ever met in my life. I’ll say virtually every entrepreneur I’ve ever interviewed in my life on this show.

We’ve interviewed billionaires, multimillionaires. All of them are no stranger to working on Saturdays. Can you talk about that, about just being realistic with yourself and your family, about how many hours per week you’re actually willing to work? Well, as the owner, you have to be willing to work whatever it takes, whether it’s eight hours or 15 hours a day. Since we’ve been in business for 31 years, we have a fantastic team right now. And so my hours have cut down.

So I’m actually able to spend more time with my family, because I have such a fantastic team.

And we have fantastic processes. But as a new owner, you just have to do whatever, whatever you have to do to get it done. And eventually, it will get easier, not much easier, but it will get easier. Now we move on to this next box. You have to know your unique value proposition. Now, as a coaching platform, what we try to do is work with wonderful clients like you to help you stand out in the clutter of commerce.

And one of the things that I found out about your business very quickly is you had a long history of running your business. I mean, you weren’t a startup. You had had a long history of success. And so I was telling Andrew, hey, we need to document all of Kevin’s testimonials. We need to gather them in one place. We need to start getting Google reviews, objective Google reviews from real clients.

We need to do that because, and I’m not, this is not a backhanded compliment. You had a very good business, but you guys had not documented your client successes over the years. You didn’t have video proof. that you guys did a good job.

You didn’t have documented testimonials. You did not have objective Google reviews that matched the quality you provided. Can you talk about the importance of documenting your actual client testimonials and gathering those objective reviews? Absolutely. That’s really huge in our growth, the fact that we are the highest and most reviewed commercial cleaning service in the entire state of Oklahoma is a very important thing. And it just shows proof of who we are when we get Google reviews.

Also, when we do video testimonials, it’s real people giving real testimonials. It’s not super, super professional. It’s just a real person giving a real review about how they feel about MultiClean. And it’s just been a huge help to our business when people They get online, they look for a commercial cleaning service, and usually they go to the maps page.

We’re right there all the time. And usually we get picked to give someone a quote. And that’s been really instrumental in the growth of MultiClean. And again, this is not an event. This is an ongoing process. And every week, we’re gathering objective Google reviews, objective video reviews.

And again, that’s one of the ways you stand out in the clutter of commerce. The next is the branding. A lot of times, we meet a business owner, Kevin, and their website is in disrepair. Their website needs help. So I think about clients that we’ve had tremendous success with. Brands like Shaw Homes, when we started working with Shaw Homes.

By the way, Shaw Homes was just sold. But we started working with Shaw Homes. They were around $14 million a year of sales. And we helped them to grow over $150 million in sales. So just to be clear, we helped Shaw Homes grow from $14 million in sales to over $150 million in sales. We work with wonderful brands like Oxifresh, where Oxifresh today now has over 550 locations.

And branding really is just the perception that people have when they see your company for the first time. Branding is your website, your print pieces, your logos, your business cards. Your one sheets, branding is the perception people have when they see your business for the first time.

And I would encourage everybody out there to self -assess yourself on a scale of one to 10, 10 being the highest, one being the worst.

How highly would you rank your branding? Kevin, can you talk about the impact that’s made having a professional branding working for you? Absolutely. Branding is pretty key in the commercial janitorial service because there are a lot of startups that that are very cheap and don’t really offer much service. When we show up, everything that we do is professional. Our card looks good.

Our proposal looks good. We have a team here that continually communicates with a customer or potential customer. And so having that brand that this is a professional company, we have a lot of respect out there amongst our competitors and amongst our clients as well because we have that The quality name goes with multi -clean, and that’s very important in this industry. Now, again, there’s somebody out there who needs to hear this. We’ve been working together for years, and every week you’re growing by. Every week, we’re improving the company, in my opinion, by 1 % or 2%.

So at the end of the year, you say, what did we do? Well, we made the company 50 % better. Every week, we’re improving the company by 1 % or 2%. Well, what are we talking about? At the end of the year, you’ve grown the company. At the end of the five years, you’ve grown the company.

At the end of the six years, you look back and go, wow, we’re five times larger. What do you say to somebody out there that’s looking to get rich quick, somebody who’s looking for the one thing that will turn their business around and make them rich tomorrow? What would you say? give it up on that idea because there’s no such thing as it’s it’s more like get rich slowly.

That’s the only way to get be successful is take your time, do it right. Be patient. Be a man or a woman of integrity and make good decisions for your company and and just do it right. Now, step four, I’m going through this methodically, folks. Step number four, again, you define your unique value proposition. Got it.

OK. Step five, you improve your branding. Step six, you have to come up with a three -legged marketing stool. And with your business, we have clearly defined a three -legged marketing stool. What does that mean? A stool with three legs is stable.

A stool with one leg is going to fall over. It’s probably not even a stool. At that point, it’s sort of a monopod. But you have to have a three -legged marketing stool. So for your company, we have three things that we do. things we do too, but one is we really, really focus on search engine optimization by gathering the most objective reviews, writing original content, gathering video testimonials.

Second, Dream 100. That’s where you reach out to your ideal and likely buyers consistently.

You reach out to your ideal and likely buyers. And third, you’re wowing your customers to the point that you’re generating word of mouth. The word of mouth is becoming, you’re intentional about wowing your customers, thus it creates word of mouth. Could you talk about the importance of having a three -legged marketing stool for anybody out there that has a one -legged marketing stool or no intentional approach to marketing at all? Well, Clay, the nice thing about the three -legged marketing is that we learned that from you at ThriveTime. We didn’t really know what we were doing.

And so when we joined up with ThriveTime, we started doing the SEO. We got our website in order, got it all cleaned up so that when people search for commercial janitorial services, they find us. Also, when they do find us, we’re top in Google reviews. And then also with the Dream 100, we have a database in our Excel and HubSpot that we’re continually going to and making cold calls. And the important thing about all that is that you can’t just rely on one.

Maybe one day, one’s doing well. The next day, next month, another one is doing well. So it’s circular. At one point, one of them is always going to be doing well to help your company grow. Now, once leads come in, you have to actually sell something. And this just in, if we don’t sell, our business will go to hell.

You know that. Most of our listeners know that, too. But I think there’s a lot of entrepreneurs out there that have a bias. They think, you know, if I have a great idea, it’ll sell itself. If I build it, they will come. And they think that because they’ve watched Field of Dreams.

They think that because they’ve watched too many Tai Lopez videos. They think that because they’ve watched Get Rich Quick videos about ClickFunnels and various other online videos. I call it scammockery, but it’s where someone’s trying to get rich quick. And I would just tell you that if you build it, they won’t come. And a product is so good, it still won’t sell itself. You have to get out there and work it.

And so to do that, you have sales scripts. You have recorded calls for quality control. You have one sheets.

You have pre -written emails. You have lead trackers. You have all of those things in place. Could you talk about the importance of having intentionally scripted calls and intentionally recorded calls and intentional, just being intentional about every aspect of your sales process? Absolutely. We’re intentional with all that with our sales scripts.

We have two ladies that are inside sales and they’re continually calling. They have a fantastic script that they use. The one sheet that we use, we give it and it compares us to other services. Actually, that was designed by you guys at Thrivetime, which has been very helpful. Then our lead tracker,

which Andrew and I go over each week, we kind of look, because I don’t see all of the leads that come in, but we go over the lead tracker and I’m able to see from beginning to end, when the lead came in, where it is, is it in the bid process right now? And did we get it or do we not get it? And if we didn’t get it, that goes into another file for a follow up call in three to five months. And if you don’t have all those in some kind of a process, you’re just going to lose all those potential leads. I hope that this broadcast can change somebody’s life. Now, in part two of today’s show, I am going to do a show specifically about how, if you have a great idea, it won’t sell itself.

And part two of the show is going to start off with Steve Jobs. There’s old video footage of Steve Jobs telling you, the viewer, telling me, the viewer, that, hey, a great product will not sell itself. And it’s powerful when you hear from other people who are actually achieving success, who did achieve success. I encourage everybody to pay attention and take notes because we’re trying to help you achieve massive success. Step number eight, you have to know how much money it costs you to acquire a new customer. You have to determine your sustainable acquisition costs.

So just today, I mean, I talked to a wonderful lady today.

I’m going to talk to a wonderful young man. I say a young man, a guy in his late 30s.

I’m going to talk to a man in his late 30s today. I talked to a woman this morning who’s super successful. And I know that whether they buy a ticket to a conference or not, or whether they become a client or not, Kevin, I know that our marketing costs to promote our conferences hover around $12 ,000 a month. What? Yeah. So I spend about $12 ,000 every month to market our business conferences.

Why am I telling you that? Well, folks, do the math. If we have a conference. every two months, so every 60 days, right? And we’re spending $24 ,000 to promote a conference, and we’re doing a conference every 60 days. approximately, how much money does it cost me for every person who’s in attendance?

So let’s just kind of do some math for a second. I want to give people some real examples. So if I’m spending $24 ,000 this month or over the next two months on promoting a conference, and we sell a total of 300 tickets, that means it’s $80. It costs me $80 per customer. her conference attendee. And I’m not talking about the food we serve, Kevin.

I’m not talking about the Eric Trumps, the Robert Kiyosaki’s, the Tim Tebow’s that come in to speak. I’m not talking about any of the workbooks we give the attendees.

I’m just talking about the cost to get in front of our ideal and likely buyers. It comes out to about $80 per ticket buyer. And I think if you ask the average entrepreneur, I know this because I’ve been doing business coaching for 20 years, the average client I talked to, the average potential client I talked to, they do not know what it costs them to get a new customer. Can you talk about that for a second? Why is it important to know how much money it costs you at Multi Clean to get a new customer? Well, Clay, it’s really important because you have a sales team, you have an outside sales team, inside sales team, and you have overhead costs along with startup costs for us.

We have to start up with new equipment. and all kinds of equipment to do the building, the bigger the building, the bigger the startup. So it’s very important to nail that down on what it costs.

Sometimes I have to rein in the team and say, okay, we can’t buy all this brand new, this equipment, that equipment for this account. Thankfully, most of our startup costs are recouped within the first three to five months of starting a contract with a customer. But it’s very important to know that. Otherwise, you’re just not you at the end of the month, you’re like, where all my money go. So it’s very important to know what that cost is. Folks, I’m telling you, this is the kind of

stuff they don’t teach at business school, but they should. OK, so here we go. The next is, you got it. This has been stuff we have to do. We have to box number nine, step number nine. We have to create repeatable systems, processes, and file organization.

Now, so many people, what’s interesting to me, Kevin, is so many of our listeners, they know about Dr. Z and the auto auction. Or they know about me and the dog training business. Or they know about me and the haircut chain. And they go, Clay? Did you grow up, like, was your dad, like, the Zolhan? Was your dad really into hair?

Is that how you got going? Or they’ll go, Clay… Or are you and Dr. Z really into cars? Do you have like an automotive background? Or they’ll say, it’s z66aa . com.

And Dr. Z, full disclosure, just did sell that business. So it’s now switching the branding over here to America’s Auto Auction, OK? And by the way, the company that bought his auto auction bought it because it was successful. People look up Make Your Dog Epic. They go, did you have a dog training background?

People look up Dr. Zellner and Associates.

They go, is that because you guys are in love with these dogs? human eyeball. And then what happens is people are left to think, are you successful because of luck? Or have you, Clay, have you and Dr. Z been able to combine to build, what, 14 multimillion dollar companies because you’re lucky?

because of your vast knowledge of the human eyeball and hair? Dogs? Or is it because you’re following a proven process? And that’s what I want to hammer home into everybody’s cranium right now. Everybody can do this, Kevin, but you’ve got to follow a system. What do you say to somebody who says, I just don’t know if I can do it?

What would you say? Well, I would say that before we had a relationship with Thrivetime, I don’t even think I knew what a process meant or what a process was.

The coaches there have helped me put in some great. processes in place to track sales, to learn about, we have a software called HubSpot that you’re familiar with, Excel, and we have another software called HiRise that we use and it tracks all of our customers day by day. And without that, we would be lost and floundering so poorly. But because of these processes in place, we’re doing so well, it’s all out of my brain, because that’s where it was before. And, and now it’s not now it’s in paper, it’s on it’s on our server so that we can draw to it each week. And that really helps in our growth and the flow of the whole company.

And I want to greatly respect your time.

So the final five minutes we have here, we’re going to crank up the speed a little bit here.

But box number nine, we’ve created repeatable systems and processes. We’ve documented these things so we can improve them over time. Box number 10, we’ve created management systems. Management systems. I mean, what people on your team will do what jobs? What?

Think about it, folks. If you have a company, what are you expecting your employees to do every day? What people on your team will not do their jobs? And what jobs are people doing well?

Think about the people on your team. What are they supposed to be doing on a daily basis? And what are they not doing on a daily basis? What are they being held accountable for? And at the end of the day, Kevin, if you don’t have checklists and documented expectations and some sort of merit -based pay, nothing’s going to happen. Why do you have to take the time to make the checklists, and the processes, and the description of what you want employees to do, and have some sort of merit -based pay system in place?

Well, if it’s not documented, then they won’t know what to do.

And also, if it’s not documented, it’s really difficult to rely on all the employees to just think on their own. They need some help. They need support. to focus and to get things done. That goes all the way from the lady that welcomes everyone in, all the way up to our general manager, even to me. We have to have documented expectations.

This is so powerful, folks. I’m hoping you’re learning something. I’m telling you, folks, this is the boring stuff that will make you rich. You see, when the average person gets bored, the great clients, they bored down. What am I saying? When the average person gets bored, the great, the most successful people, they bored down.

You see a skilled athlete, you see a successful entrepreneur, They have focused on mastering these systems. They have focused on mastering their craft. People like Larry Bird, the great NBA player, people like LeBron James, people like Michael Jordan, they practiced to the point that they couldn’t get it wrong.

You don’t practice until you can get it right. You practice until you can’t get it wrong. And that’s why you have to document these systems. Box number 11, you have to create a sustainable schedule. You have to have a schedule.

Kevin, if you’re not doing the group interview, let’s say, every week, if you’re not interviewing potential client or potential employees every week, if you’re not interviewing potential employees every week, and you’re not having your weekly accountability meetings with your team, what’s going to happen if you don’t have a predictable, repeatable schedule in place? Well, nothing’s going to happen. That’s the key. Having the group interview has been great. We just hired a salesman in our Oklahoma City office to the group interview, which was fantastic, and also in Tulsa as well. But just having those meetings Having those sustainable schedules in place is just great for the growth of the company.

Now, Kevin, I’ve got a wonderful client. I’ll be very vague. They’re based in Florida. And they were telling me, they said, Clay, I have a vacation coming up in California. And I said, that’s great. They said, no, it’s terrible.

I said, why is it terrible? They said, I haven’t been doing the group interview consistently. And I’ve kind of delegated that. to somebody in my office that’s, I don’t really know what they’re saying. I just know that the group interview, I’m not involved in the process. And I’m just looking at my calendar.

And if we go on this trip to California, We’re going to have some problems.

What do you say to somebody out there who’s abdicating their hiring process or abdicating their sales calls? I say abdicate. They’re not delegating. Delegate means to assign and then to follow up to make sure it’s done correctly. Abdicate means to just say, well, someone else is handling it. What do you say to somebody out there specifically that is abdicating their hiring process, the group interview process, the process for recruiting employees?

Well, I love to be involved in all the group interviews. And usually whenever there’s a group interview, there’s anywhere from four to 12 people. And the great thing about it is that within the first five minutes, you know, the two or three that you want to keep. And so that saves me so much time because interviewing 12 people takes 12 hours. Interviewing 12 people in a group interview takes about an hour. And I love that.

I love saving time. I love saving money like that, where I’m not having to spend all day interviewing people that may or may not even show up. And it’s just great. And I highly encourage owners to get involved in the hiring process. Group interviews are very successful. I’m encouraged to do that.

And now, again, so many people can hear this stuff, and they go, this is so overwhelming. There’s so much to do. Box number 12, you want to create human resources and recruitment systems. And we have systems for that. Box number 13, you want to look at your numbers. You have to measure what you treasure.

What? You have to measure what you treasure. And by default, you will slack. you… This is important. You will slack where you don’t track.

By default, you will slack where you don’t track. And you have to measure what you treasure. I hope this is sinking in for somebody. Casualness causes casualties. I want people to think about these words. Casualness causes casualties.

You have to measure what you treasure. You will slack where you do not track. These are all things we’re gonna teach you. Kevin, we’ve got to have accountability, though. And so anybody out there, I have a law firm I’ve used for years, wintersking . com.

The reason why I pay them on a monthly basis is I want to make sure that all my filings are correct, everything’s being done properly. I have an accounting firm called CCK. CCK, I’ve used them for years. over 10 years, actually. And I’ve used them. And the reason why I pay them on a monthly basis is I want to make sure that I’m paying my taxes on time properly, that sort of thing.

Any area of our life where we want to have improvement, I would argue you need to have a coach, whether it’s an accountant, whether it’s a lawyer. They have different names. Sometimes they’re called a lawyer. Sometimes they’re called an accountant. Sometimes in fitness, so many people I know, a lot of my, this is true, some of my friends are former pro athletes. And they tell me, they say, Clay, as soon as I retired from my sport, I quit working out.

And I go, OK, that’s fine. And they go, you know what I did this year? I said, what’d you do?

They said, I hired a personal trainer. And I said, what happened? They said, now I’m back in the flow. And I think we all just need to know three things. We need to know what to do. Two, we need someone to hold us accountable.

And then we need to have someone who has the tools. Can you talk to somebody out there that’s thinking about scheduling a 13 -point assessment to talk to myself and our team about becoming a business coaching client? Well, I remember when I had my first meeting with you, I thought, I have nothing to lose, absolutely nothing to lose except growth. And after that 20 to 30 minute meeting with you, I thought this is going to change. the trajectory of multi clean. And, and it has, and because the coaching is they keep you accountable.

And like I said earlier, sometimes it’s hard to keep owners accountable because they think they know everything and, and, and we don’t. And, and I, so I’ve loved it. I’ve loved the coaching. I’ve loved, uh, having Andrew keep me accountable. And when sometimes I can’t make the meeting, we have phone calls. And it’s just been great.

It’s been good accountability. Even my wife says, no matter what, you’re never leaving Thrive Time. Now, let’s say this somebody, you know how we live in a soundbite world. So if you could, I won’t page it too much into a corner here. But if you have 30 seconds, you know, and somebody said, Kevin, How has the Thrive Time Show business coaching program impacted your business? Or how could it impact somebody’s business?

Kind of a 30 second overview or summary.

How would you describe the business coaching and how it’s impacted your business? Well, it’s given me my why. And it’s taught me the importance of systems. It’s taught me the importance of family time. and the F7 goals that you impress upon me all the time, because you can be the owner of a company and work 100 hours a week, and then you have no family. And so the Thrive Time relationship I’ve had now for six, seven years has done everything to not only improve my business, but improve my life, improve my relationship with my son and my wife.

And it’s just been fantastic. And I highly encourage, if you’re thinking about growing your business and getting out of a rut, to meet up with Clay and all the people at Thrivetime. Final question I have here for you. I don’t know that people know this because I try to keep it secret. I don’t try to talk about it a lot, but this is just real. You know, we charge people $1 ,700 a month.

That’s what we charge people, $1 ,700 a month. And people say, why do you charge that? Well, it’s a 20 % margin. And that’s what we do. Now, we have some clients that we partner up with. We make a percentage of the growth.

And frankly, I make a lot of my wealth by teaming up with clients and these sorts of things. But when I was building my company, djconnection . com, I remember when I met with the Yellow Page guy. He told me it was going to be $2 ,500 a month to buy a Yellow Page ad. I mean, this is over 20 years ago, 25 years ago. And that amount was wild.

So I got a job at Applebee’s, Target, and DirecTV. That was my get rich system. That was my life hack. I got a job at Applebee’s, Target, and DirecTV. But I think everybody needs a little bit of a hand up, maybe not a hand out, but a hand up. And that’s how we make the packages affordable.

It’s $1 ,700 a month, 1 -7 -0 -0. It’s less money than it costs to hire a minimum wage employee. Also, it is month to month, although most of our clients are with us for basically until they sell the company.

Our average client is with us for over six years. But we do have scholarships. We work with a couple of clients a month where if they need help financially, we work with them at a discount. What do you say to somebody who’s thinking about coming to our next workshop, with Eric Trump, or Robert Kiyosaki, or Tim Tebow, or whatever workshop we have coming up. What do you say to somebody who’s on the fence right now?

They’re going, I’m thinking about scheduling a 13 -point assessment. I’m thinking about buying a ticket for an in -person workshop. Kevin, what do you say to them?

I would say do both. In six, seven years, I’ve probably been to 12 to 13 business conferences. Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. and the coaching is just great because there’s accountability and it’s just a fantastic way to grow your company. Having a relationship with Thrivetimes, it’s just been amazing for multiclaim. I don’t know that we talked about it, but we do the photography, video, web, search engine, online ads.

From a peace of mind perspective, what does that do for you as an owner knowing that, hey, it’s a flat rate I’m paying, and I have a team that handles all of that for me, the graphic design, the photography, the search engine, the web development, the strategy?

What does that do for you? Oh my goodness. It frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do.

What we do is commercial janitorial service. And you guys were the experts on marketing.

And you teach me and hold my hand and show me how to do it right. And therefore, now my company is much, much larger. Kevin, I really do appreciate your time. For anybody in the Oklahoma area, anybody in Kansas, I believe you said. You said Kansas, Oklahoma. What other states are you in now, Kevin?

We’re in Oklahoma and Southern Kansas. And this in 2025, we are looking to open an office in Northwest Arkansas.

I encourage everybody out there, check out the website right now. I’ll pull it up one more time, folks. That website is multicleanok . com. That’s multicleanok . com.

If you’re looking for a commercial cleaning service that you can trust, go to multicleanok . com. Kevin, thank you so much for your time, sir. I hope you have a great rest of your day.

Thank you, Clay.

Bye -bye.

A really great idea is 90%.

of the work.

And that if you just tell all these other people, here’s this great idea, then of course they can go off and make it happen. And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product.

I met his goats today.

I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right?

His entire life, Clay Clark, his entire life is marketing. Okay, Aaron Antis, March 6th and 7th. March 6th and 7th, guess who’s coming to Tulsa, Russia? Santa Claus? No, that’s March. March 6th and 7th, you’re going to be joined by Robert Kiyosaki.

Robert Kiyosaki. Best -selling author of Rich Dad, Poor Dad. Probably the best -selling or one of the best -selling business authors of all time. And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We got Eric Trump.

and Robert Kiyosaki in the same place.

Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki.

I happen to be one of them.

I learned from the man.

He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now, since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that that kick -started it all for you, Rich Dad Poor Dad, the author, the best -selling author of Rich Dad Poor Dad, Robert

Kiyosaki, the guy that kick -started your career. He’s gonna be here. He’s gonna be here. I’m pumped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees.

The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, He needed someone to run the companies for him.

And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump.

Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.

I mean, who else has been able to create a brand like the Trump brand?

I mean, look at it. And this is the man behind the business for the last pretty much since 2015.

He’s been the man behind it.

So you’re talking, we’re into nine, going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing. Now, think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump? Of course you would.

Of course you would. But we’re also going to be joined by Sean Baker. This is the best -selling author, the guy who invented the carnivore diet. Oh, yeah. Dr. Sean Baker. He’s been on Joe Rogan multiple times.

He’s going to be joining us. So you’ve got Robert Kiyosaki, the best -selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow. And this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can ask for it now. it.

It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be the tight spot.

So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here with the most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people.

And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. No, I’m just kidding. So I thought, you know what, we should probably add on. So we’re adding on. what we call the upper deck, or the top shelf.

So the seats are very close to the presenters. But we’re actually building right now. We’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow . com. Go to Thrivetimeshow .

com.

When you go to Thrivetimeshow .

com, you’ll go there. You’ll request a ticket.

Boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now.

Just text my number. It’s my cell phone number. My personal cell phone number. We’ll keep that. private between you, between you, me, everybody. We’ll keep that private.

And anybody, don’t share that with anybody except for everybody.

That’s my private cell phone number. It’s 918 -851 -0102.

918 -851 -0102.

I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. That is not actually bilingual. That’s just saying Juan for a Juan. It’s not saying Juan. I think you’re attacking me.

Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, OK? OK.

You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand? It’s like, how do I actually make people know what my business is and make it a household name?

You’re going to learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results.

We’re going to teach you how to manage people. Aaron, I mean, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are either have great people or you have people who suck. And so it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge.

But If you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable. they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting.

We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management.

How do you manage your time?

How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization management? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two day interactive business workshop. But let me tell you how the format is set up here to get folks.

This is a two day interactive 15 minute Think about this, folks. It’s two days. Each day, it starts at 7 a . m. , and it goes until 5 p . m.

So from 7 a . m. to 5 p . m. , two days. It’s a two -day interactive workshop.

The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question -and -answer session. So, Aaron, what kind of great stuff happens during that 15 -minute question -and -answer session after every teaching session? I actually think it’s the best part about the workshops, because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership.

And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch and to make it entertaining when you’re stretching.

That’s a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there’s just… You had a crocodile one time. That was pretty interesting.

You know, I should write that down. Sorry for that one guy that we lost. The crocodile, we duct taped its face. Right? We duct taped… It was a baby crocodile.

Yeah, duct taped around the mouth so it didn’t bite anybody, but it was really cool passing that thing around. I should do that.

We have a small petting zoo that will be assembled.

It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self -employed. So if you have a country with 350 million people, That means you have less than 3 % of our population that’s even self -employed. So you only have 3 out of every 100 people in America that are self -employed to begin with.

And when Inc. Magazine reports that 96 % of businesses fail by default, By default, you have a 1 out of 1 ,000 chance of succeeding in the game of business. But yet, the average client that you and I work with, we can typically double the size. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up.

But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say, double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples. see it thrivetimeshow .

com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the bestselling author of Rich Dad Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker.

Now, you might think, but Clay, is there more? I need more. Well, OK, Tom Wheelwright is the wealth strategist for Robert Kiyosaki.

So people say, Robert Kiyosaki, who’s his financial wealth advisor?

Who’s the guy who manages? Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days.

True story. We have, we cater. the food and because… I keep it simple.

I literally bring in the same food both days for lunch.

It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen.

And Jill Donovan, our good friend, who is the founder of Rustic Cuff.

She started that company in her home. And now she sells millions of dollars of apparel and products. That’s rusticcuff . com. And someone says, I want more. This is not enough.

Give me more. OK. I’m not going to mention their names right now because I’m working on it behind the scenes here. But we’ve got one guy who’s giving me a verbal. to be here. And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is because he’s built systems that are very utilitarian that offer a lot of value.

He’s made a lot of money in the it’s the It’s where you rent. It’s short term. It’s where you’re renting storage spaces. He’s a storage space guy. He owns this. What do we call that?

The rental? The storage space? Storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis.

But they’re not like customer facing. Most people don’t know who owns the mini storage facility or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars. this guy, he’s giving me a verbal that he will be here and we just continue to add more and more success stories.

So if you’re out there today and you want to change your life, you want to give yourself a incredible gift, You want a life -changing experience.

You want to learn how to start and grow a company. Go to Thrivetimeshow .

com.

Go there right now. Thrivetimeshow . com.

Request a ticket for the two -day interactive event.

Again, the day here is March 6th and 7th. March 6th and 7th.

We just got confirmation.

Robert Kiyosaki, best -selling author of Rich Dad, Poor Dad. He’ll be here. Eric Trump, the man who leads the Trump Organization. It’s going to be a blasty blast. There’s no upsells.

Aaron, I could not be more excited about this event. I think it is. incredible. And there’s somebody out there right now you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life. I promise you, this will be 10 times better than that.

It’s like I picked the wrong week to quit smoking. Don’t do the Smoke Your Way to Thin conference. That is, I’ve tried it. Don’t do it. Chain smoking is not a viable, I mean, it is life changing. It is life -changing.

If you become a jade smoker, it is life -changing. Not the best weight -loss program, though. Right, not really. So if you’re looking to have life -changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow . com. Again, that’s Aaron Antis.

I’m Clay Clark, reminding you and inviting you to come out to the two -day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you it will be a life -changing experience. We can’t wait to see you up right here in Tulsa, Oklahoma. Whoa, man.

Transcribed with Cockatoo