Clay Clark | Why High Value First Impressions Matter + The Importance of Installing No-Brainer Offers That WOW & A Unique Value Proposition + Tim Tebow Joins June 27-28 Business Growth Workshop (31 Tickets Available)

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Clay Clark | Why High Value First Impressions Matter + The Importance of Installing No-Brainer Offers That WOW & A Unique Value Proposition + Tim Tebow Joins June 27-28 Business Growth Workshop (31 Tickets Available)

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Audio Transcription

Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you. And they have a lot of time on their hands. This started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zilner. 8 kids co-created by 2 different women. 13 multi-million dollar businesses. We started from the bottom, now we here. We started from the bottom and we’ll show you how to get here. Started from the bottom, now we here. We started from the bottom, now we here. We took flight, started from the bottom, and now we’re at the top. Teaching you the systems to get what we got. Colton Dixon’s on the hooks, I break down the books. Steve’s bringing some wisdom and the good looks As a father of five, that’s why I’m alive, so if you see my wife and kids, please tell them hi It’s the C and T, up on your radio, and now 3, 2, 1, here we go! We started from the bottom, now we here, we started from the bottom and we’ll show you how to get here We started from the bottom, now we here, we started from the bottom, now we here, we started from the bottom, now we here All right, Make Your Dog Epic Nation, Thrive Nation, welcome back to another edition of the Thrive Time Show here on your podcast and radio. And what we’re doing today is we’re joined here by the owner of the Oklahoma Make Your Dog Epic locations, JT Lawson. Welcome on to the show. How are you, sir? I am phenomenal. I’m super excited to be here. I want to ask you today, because a lot of people, I want to make this a teaching moment for everybody out there. If you own a business or ever aspire to own one, why is it that the person who you initially come in contact with has to wow the customer? Again, the question is, why is it whether it, let’s say it’s a hotel, the person at the front desk, why do they have to wow the person? If you’re at a college, why is it that the person in admissions, the first person to answer the phone, you have to wow them. Why is it if you go to an ice cream shop, the person who’s at the front desk or the person serving the ice cream, the person you meet there has to wow. If you’re a drive-thru, the person who answers the drive-thru call, that person has to wow. And if you’re training dogs, why does that initial first point of contact, why is the whole relationship really going to rise or fall based upon that initial contact? Because first impressions are so important. So that first person they come in contact with, they give them low energy, or they’re not really paying attention, or they’re sitting there on their phone, no matter what industry it’s in. If you’re a receptionist, somebody comes in, if you’re a dentist’s practice, and somebody comes in, and they’re on their phone, and they’re not paying attention, or a true story, we know of someone, we don’t have to say names, but once they installed cameras on their front desk person where people come in. They were in there clipping their toenails when people came in. And this is a true story. So they really didn’t want the cameras in there. And then we come to find out because that’s the things that they were doing is clipping their toenails, not before the people get in or after they leave, but while they are standing in front of the desk talking to them, they are clipping their toenails, digging fungus out, and that ruins the rest of anything. It puts a bad mark on the company and it’s a super bad first impression. So let’s do this for a second. Let’s just give an example. Let’s say somebody goes online and they type in, Make Your Dog Epic Tulsa. If they do that, they’re going to find a lot of reviews, which is great. They’re going to find a lot of reviews, and we’re excited about that. They’re gonna find a lot of video reviews from people that have actually used Make Your Dog Epic. They got video reviews. They’re gonna find a book you can buy on, and in Target called Make Your Dog Epic, a book you could buy on called Make Your Dog Epic. They’re gonna find Google reviews and video reviews for days. If somebody goes to YouTube and they type in Make Your Dog Epic, Make Your Dog Epic, they’re gonna find Make Your Dog Epic and they’re gonna find tons of video reviews. That’s that first impression. If somebody’s on Google and they’re looking for an Owasso dog trainer, Owasso dog training or dog trainer, they’re going to find Make Your Dog Epic. But after they do that, the first step that most people take is they go to the website. Yep. And so now the first impression was, do they find you online, most people are thinking to themselves, why should I invest my hard-earned money and or time in taking action? And why should I invest my hard-earned time or money in this company? And so what I’m going to do is I’m going to tee up five different ways that you’ve designed to make your dog epic experience to wow people. And I would like to get you to break it down for me one by one. Sure. So first off, the first time potential dog training buyer, they notice, wow, the first lesson is 50 cents. Why is that an essential move and one that you’ve chosen to highlight at It’s because they don’t have to think about it. So they’re like, oh, okay, first lesson is 50 cents, might as well. And so now you get them in the door, because if you spend all of this time, money, effort to get them to this point, to get them on the phone, to do that. And then now you either have a low energy person or you have a offer that they have to think about. And then they go think about it with multiple other companies then you’ve wasted so much time and effort. So it’s a no brainer. And it’s also for us, it’s so we can see their dog and we can tailor a specific package for them because every dog is different and everyone’s goals are different. What we want to do in that first lesson is tell them what it will take to get their dog to their specific goals. Now, second thing, I’m just highlighting no-brainers on the website. You have a money-back guarantee, which I think a lot of people would think, well, what does that mean? I’ve actually heard you on the phone. I’ve watched you do it over the years. I’ve watched you over the phone. I’ve watched or heard you say it. You’ll tell people, hey, we’re going to make sure that you’re happy with the dog training that you receive or your money back. Why is that so essential to the growth of In the dog training realm, there is no certification that really matters because everyone certifies themselves. I have multiple certifications. I never talk about them because they were given to me by either other dog trainers or myself. I’m MakeYourDogEpic certified, which means nothing because I certified myself and there’s no governing body over it. So most dog trainers say it might stick. What they’re referring to is basically they’re giving themselves an excuse to either blame you or the dog if the training doesn’t work. And I never want to do that. So at Make Your Dog Epic, we want to get your dog to your goals. So that’s why at that first lesson, we’ll figure out your goals and we’re not done with training until your dog is to those goals. And there’s a money back guarantee if we can’t get you there. And I have no doubt that we can get you there, which is why we offer a money-back guarantee. Now the next move that you talk about is you talk about, hey, we’ll beat anybody’s price. I hear you on the phone say that all the time. I love that you do that. I love that you’re really not ever going to lose a deal because of price. I mean, you’ll work with anybody’s budget. Some people might disagree with that idea, but I love the idea. Why are you committed to beating anybody’s price, if needed, to wow that first-time customer? Well, there’s multiple reasons. One, it’s just a wow. It’s to get them, if money is an issue, I don’t want it to ever be an issue for people. Because especially now, times are tough, and I feel like people need a hand up, not a hand out, and I don’t want them to have to sacrifice an arm and a leg just to have a dog that listens and doesn’t ruin their life. Because most people get these dogs to be their best friend, and then it turns into the dog holding them hostage. And I want to help them through whatever that is because obedience training and behavioral issues is one of the number one reasons why dogs get put down or rehomed. So we want to be able to help out in that way. And I know some people can’t afford it, and I don’t want anyone to miss out because of funds. Now, you also have this, again, these are all part of the no-brainer. This is so important. Everybody out there, if you have a business, you want to have a no-brainer offer. One thing you do here is you have this promise that you’ll change the dog’s behavior without changing the dog’s personality. I think people love to hear that. They love it when you explain it to them using this revolutionary, focused-based, positive reinforcement training and methodology. Why does that resonate with customers? Why do customers like that when you tell them that? And why do they especially love it when they get their dog back and their dog is still smiling, having a good time, but it’s well behaved? Because in the dog training world, that’s a huge issue where they’re getting dogs to listen, but at the expense of their personality. So basically they’re taking its soul so that it will listen. And that shouldn’t be the goal of dog training. So I’ve had – true story – I’ve had a trainer who worked for me that used to train dogs in the military and they saw multiple dogs get their necks broke by trainers because of their training methods. Where that’s not the goal of training. So some dogs, that’s why you see a lot of trainers with high drive dogs or very quote unquote sturdy dogs where they can take the negative reinforcement and stuff like that. But if you have to take a dog’s soul for it to listen, what’s the point? I got my dog to enjoy itself, so I’ve had other trainers tell me that my dog has to sleep outside, it always has to sleep in the kennel, I have to be alpha, it can’t be in my bed, it can’t be on furniture, it can’t play with the other dogs, it can’t play with anyone else’s dogs. You disagree with that. I disagree with all of that. All of that’s complete crap. You get your dog to enjoy your dog and be a best friend. You don’t get it to crush its soul and just have it sleep outside all the time. You want it to be your best friend and whatever your goals are, we’ll get you there without crushing its soul, which is the whole purpose of dog training should be to help out, not crush souls. I 100% agree with that. Now, one thing you do here too is when people go to contact you, they go up here to, they click on the contact button, is you have a deal where it’s like, hey, an added bonus. If you do schedule with Make Your Dog Epic, you also have a chance to win a dream vacation to Hawaii. I can’t think of a better gift. I think, I mean, the vast majority of people that will listen to this podcast want to go to Hawaii at some point in their life. I mean, it’s like a dream vacation opportunity and they’re getting the best dog training experience possible and it’ll be anyone’s price. And you’ve got the revolutionary focus-based training there. I mean, there’s so much there. But why do you throw in that chance to win a trip to Hawaii? Because it just adds on to it. And it’s a fun thing to do. So we just want to have the experience of sending somebody to Hawaii. It’s a lot of fun for them. It’s fun for us, even. And it’s a no-brainer. It just gives people another chance to win something. And it makes it fun. And if they were borderline thinking about it, well, hey, now you get to enter in for a chance to win a trip to Hawaii. And it’s awesome. You also have a deal where you do the fastest turnaround time. I know there’s companies in the different markets that we serve that say they’ll take your dog from you to their offices or headquarters, and they’ll train their dog and they’ll quote a very long amount of time. They’ll say, hey, I’ll get your dog back to you in like a month and a half. And people say, you’re going to take my dog from the family for a month and a half? And they go, yeah, it could be two months. And then a lot of the way that they pitch the dog training service or they pitch the sales pitch is by convincing people that they’re going to spend a month and a half with your dog or two months with the dog. And what’s unfortunate is we hear all the time from wonderful customers who’ve used different dog training services. They say they found out that the dogs oftentimes are just sitting alone in a crate for 99% of the time they’re there. Seriously. So if the dog is staying with this dog training company, the dog might stay there 24 hours a day, let’s say, but it might only be trained 30 minutes a day. Yeah. And so you look at, I mean, literally, so if you said there’s two half hours per hour, there’s 48 half hours a day, follow me folks, and they only train the dog for a half hour, that’s like 5% of the day-ish. Yeah. And I hear that all the time. Can you talk to us about why your focus is on getting the dog back to the owner as fast as possible? Yeah, so there’s two sides to that. So one, we want to get the dog back to you as fast as possible, but at the same time, we don’t want to crush his personality. So a lot of these other dog trainers who have similar turnaround times, not quite as fast but similar, is they’re crushing a dog’s soul to be able to get it back to that fast. And these longer ones, they, because I’ve heard some where they’re like half a year. No. Yeah, they’re like half a year. Boarding schools where they take the dog and they’re working with them and they’re doing quote unquote a bunch of behaviorless things with the dog. They’re doing this and that. But the behind the scenes, what a lot of these places do that they don’t talk about is they leave it, they leave the dog in the kennel for hours at a time, but hours at a time of the day, and they’re not taking out, training it, they’re leaving it there for a lot of time, and they’re basically extending the amount of time the dog’s there to make it seem like they’re doing more work than they actually are. And then other things they’ll do is they just won’t feed the dog other than if it’s training. That way the dog’s super food motivated and it doesn’t care about anything but the food. So it’ll starve the dog and then feed it only while it’s training so that it cares nothing about the food. So there’s a lot of stuff that a lot of these boarding schools do behind the scenes that it’s gross, it’s not great. And with us we offer, we will fix 98% of the issues in one to three weeks. So depending on your goals, depends on how long it will take, because we want to get you to your goals. So if you’re out there today, folks, and you’re listening to today’s podcast, I’ve got a couple calls to action for you. One is I encourage you to go to YouTube and listen, find the Make Your Dog Epic podcast. You go to Make Your Dog Epic, and JT, you’re putting out wonderful shows every single week, wonderful content every week. You have, again, just getting going now with the YouTube channel. It’s building. You’re getting more and more people joining every day. I encourage everyone to go there, click subscribe, go to the Make Your Dog Epic YouTube channel, subscribe to the channel. That way you never miss out on wonderful updates, podcasts, broadcast content you’re putting out. I wanted to break down a couple of recent interactions that you put out here. So we got a this is right here appears to be footage from the most recent Tulsa Drillers game. Maybe you could break down what we’re looking at here. So again, this is the Tulsa Drillers game. What are we looking at here? So yeah, so Achilles went over, he grabbed the bat. I’m having him come back to me and then I’m throwing him the Frisbee. So he likes doing it in between the batting. He gets to go get the bat and bring it back. And he has a lot of fun doing it. And so he appears to be having a good time at the game. He has a lot of fun. He loves it. He loves not only going to get the bat, he also gets his toy after. And then when he’s not doing that, he’s up in the stands, he’s getting pets, he’s getting to play with kids. He loves it. The crowd loves him too. Oh yeah. And he’s wagging his tail the whole time. He says tails up. He’s super excited. He’s loving it. It’s awesome. Yeah. He’s having a good time. Let’s do a look at another one here again, folks. This is the official Tulsa Gorillaz bat dog. This is the push-ups. Let’s check them out. This was after they hit a home run, so we had a little extra time. We decided to do some push-ups. He’s coming over here. He’s coming in hot. Like he’s in Baywatch with the slow motion. He’s coming in, and he’s loving it. Then he jumps on the back as I’m getting down, and then we’re doing the push-ups and it’s great he’s loving it and then he jumps off and we do a couple come back i’m having fun he’s having fun fans are having fun we just hit a home run uh yeah that’s great that’s great stuff and again this is achilles the celebrity dog here and folks more and more people all across the country are discovering the achilles celebrity dog so if you just go to youtube and do a search for achilles uh celebrity uh dog more and more people are starting to find out about the legend of Achilles, the celebrity dog. I encourage everyone, do your search, go find Make Your Dog Epic on YouTube, and if possible, folks, check it out, subscribe, make sure you subscribe there, that way you never miss an update from Achilles, the celebrity dog, and the Make Your Dog Epic team. JT, I’ll give you the final word there. Again, so many people out there today, they have a wonderful business, and they don’t have a no-brainer offer in place. And they don’t have that first customer interaction system nailed down. You guys have call recording installed at, so the calls are always recorded for quality assurance. What tip would you have for anybody out there today that maybe doesn’t feel super confident about that first impression that their business is having with customers? Yeah, well, think about it like this for all the business owners out there. You spent all the time making sure the website’s Google compliant. You’re making sure it’s Canonically compliant. You’re getting the Google reviews. You’re running ads. You’re writing search engine optimization. You’re doing all these things to get the site to rank higher so people find you. You’re doing whatever it is. Maybe you’re doing events. Maybe you’re doing Dream 100. Whatever your marketing strategy is, you’re doing all of this just to get that lead and you put all this work in and then the first interaction is going to be with somebody with low energy who hates their job. It can’t be that way. So if you’re putting in all this effort, that first interaction has to be awesome or else you immediately lose them and all that work went for nothing. So you have to stress over that first meeting because that’s so important with who they talk to first, whether it’s on the phone or in person, no matter what it is. Folks, I highly recommend today, if you’re listening today, again, check out If you have a Tulsa dog that you’re looking to train, again, it’s Make Your Dog Epic. Also, if you have a Utah dog or an Idaho dog, make sure you’re looking for Idaho dog training, Utah dog training, Oklahoma dog training, or Tulsa dog training, that you check out On today’s show, I will teach you how to stand out in a crowded marketplace and how to determine your unique value proposition. If you are struggling in this crowded marketplace to get the attention of your ideal and likely buyers, then this is the show for you. Because on today’s show, I’m going to teach you specifically how to design the sights, the sounds, the smells, the experience that is going to stand out in a crowded marketplace. I’m going to teach you how to create a no-brainer offer that is so hot, so compelling that your ideal and likely buyers can’t resist the urge to check you out. All this and more on today’s edition of the Thrivetime Show on your radio and podcast download. Some shows don’t need a celebrity narrator to introduce the show. But this show does. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses. Ladies and gentlemen, welcome to the Thriving Timeshow. Now, 3, 2, 1, here we go! Started from the bottom, now we’re here. Started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Yes, yes, yes, and yes! Thrive Nation, we are in the air everywhere! Dr. Brick, good morning to you, sir. How are you? Good morning, Clay. I’m well. Yourself? I’m very excited. It’s a beautiful Sunday morning after we finished recording today. I shall be headed off to church with the kids and had a great Saturday. What did you do this past Saturday, sir? So, Little League Sports are back in action for us. And so I have three daughters and they all are doing palm and dance or cheer. And so we had ball games that we cheered for the kids who were playing while we were really there to watch our daughters cheer for those kids. How, what grades are your kids at this point? Third, fifth, and a freshman in high school. Wow, okay. So Jason Beasley, how did you spend your Saturday night? Oh man, so I spent the majority of my afternoon, I got a one of those Yamaha sound mixing boards. Oh nice! I thought you could just plug it in and be ready to go and I was wrong. So I spent a good couple of hours learning how to install drivers, but once I got that set I recorded about four videos for my new podcast platform. Really? Yeah. That’s awesome man, that’s awesome. And then Nathan, what were you doing on your Saturday? We finally finished out our Mission Impossible marathon. Oh! We’ve got through all six of them and My kids have now thoroughly been in injected with energy. How dope was fallout. Oh The bad guy in that one his voice So every time I look in your eyes I see death and it’s like he’s just this just make your skin crawl all the time kind of guy It was a very spectacular. Was the villain Bill Gates? I think he sounded a lot more like Fauci though. I’m like I had Order and when you know evil of a character you have there now what I want to talk about today So I want to talk about how to stand out in a crowded marketplace I think a lot of times we go into the world of business believing that our idea is so revolutionary So great so inspired that we forget that no one is going to remember who we are if we don’t stand out. And so, Dr. Breck, how long ago did you decide that you wanted to become a chiropractor? Oh, goodness. Now we’re probably talking about 20, 21 years ago. 21 years ago? Yeah, around 20. And when you got out of school and you entered into the marketplace, when did it occur to you that it was really about marketing from this point forward. At what point did you realize, man, I might be very good, and yes, people might say favorable things about the care I provide, but man, I’ve got to go get some customers. That would be probably within the first 30 days. Jason, how often do we work with a very talented entrepreneur, someone with a great product or service, and they quickly realize, I’m not getting enough leads, enough potential sales. I’m not getting enough sales leads. Wow, I need to figure out this marketing thing. How often does that happen? Typically, it happens right away when you start tracking. Because most people, that’s their biggest flaw is they go in and it’s like, like you said, I’ve got this great idea, so that means money cometh. And I’m not tracking, so I don’t see where the bleeding is happening. And then once you get into it, you realize, oh, well, I have the model, but the results are not what I thought. And then you really start to panic, and you start getting into that whole marketing headspace. So Jason, I’m going to read a notable quotable to you from Seth Godin. All right. Let’s see if you can interpret what it means. Here we go. In a crowded marketplace, fitting in is failing. Not standing out is the same as being invisible. Boring is invisible. Remarkable people and products get talked about. Now again, this is from Seth Godin, the bestselling author, the man who built his company Yo-Yo Dine and sold it to Yahoo for approximately $30 million and who now has gone on to become a marketing guru, a bestselling author. I shall read it one more time. In a crowded marketplace, fitting in is failing. Not standing out is the same as being invisible. Boring is invisible. Remarkable people and products get talked about. What does that mean, Jason? Well, it means that if you don’t have some sort of differentiator, if you don’t have an element that’s going to draw somebody’s eye, a deal so good that they can’t pass up, you are going to get passed up. You are just going to be another one of those beige vanilla businesses. And I think where most people get stuck on that is you get comfortable in like an industry. Like Breck is cool because he’s the only chiropractor that I’ve seen to offer not only amazing service, but one hell of a no-brainer to go with that. And he realized, well, I can’t just do the same thing that all of these guys do. $100 for, you know, the first visit, which is just an adjustment or no offer whatsoever and be closed what nine days out of the week even though there’s only seven. But yeah, no, it’s just having something that makes you unbelievably remarkable even if it’s just a little bit remarkable because if I’m driving down the street and I see you and I see your competitor and your competitor just has that little bit of extra oomph that’s gonna draw my attention and everybody nowadays who’s shopping is looking for something exciting so if you’re not exciting, you’re not going to be able to scale. So what we’re going to do is we’re going to go through a few brands, and we’re going to talk about what makes this brand stand out. What makes it…why do we even know the name of the brand? So let’s go with this first one here. Tom’s Shoes. Jason, we’ve not scripted this, we’ve not gone over this ahead of time, so I want to ask you, what makes Tom’s Shoes unique in the marketplace. Well, they look different than any other shoe. I remember when I first saw them, I thought, I don’t want to drop anything on these. But they also have a remarkable system of if you buy a pair, they give a pair. And that emotionally engages with people. It does. And that’s why people buy Tom’s shoes. Now Tom’s shoes stands for tomorrow’s shoes. What it means is if you buy a pair of shoes today Tomorrow Blake McCoskey the founder of Tom’s shoes is gonna give away another pair of shoes. I actually didn’t know that you didn’t know No, well, I thought Tom made them this just did I get one big All right, so again Tom’s shoes stands out now. Let’s talk about quick trip for a second the gas station chain I’m not saying that If you’re listening right now that you live in an area where there is a quick trip I’m just saying it’s really a quality of life issue and you might want to think about moving if you live in an area where there’s not a quick trip gas station. Oklahoma City doesn’t have a quick trip. They have OnQ, which is like the copycat version of quick trip. Breck, explain to the listeners out there, what is quick trip convenience stores and what makes them unique? They sell gasoline like most other convenience stores, but they also go far above and beyond on customer service, on offerings for food, coffee, clean restrooms is a huge part of what they do. They clean the restrooms, I don’t know, maybe after every customer. And then they count their change backwards, making sure that you got the proper change, and they’re just very on point all the time. And when you walk into a quick trip, they’re always going to say hello to you. That’s part of the process. They’re always going to be super clean. They’re always going to be upbeat. Now, I’m trying to give the listeners out there some ideas of some things that you could do for your business. So I’m trying to give you some ideas, and then we’re going to work at the end of today’s show putting it all together so that way you have an action plan. So think about it. Tom’s shoes. Buy a pair, give a pair. That’s what makes them unique. Quick trip. Super clean. Quick service and upbeat. Alright, let’s go with Dr. Robert Zellner and Associates. Dr. Robert Zellner and Associates. He’s obviously my partner, he’s obviously my friend, but beyond that, let’s think about this. What makes his business unique? Well, for those of you who live in Tulsa, it’s obvious, and for those of you who don’t, I’ll tell you. It’s $99 for the first exam and a pair of glasses. $99. And, when you walk in, it feels clean, it’s quick, it’s upbeat, it’s kind of a mall-like environment. But it’s $99 for the first pair of glasses. Now that stands out in the crowded marketplace. Jason, you wear glasses, I wear glasses. Why does $99 on the sign, first exam, first pair, why does that stand out for customers. Well because in the world of optometry when it comes to getting an appointment with your doctor, you know going through any testing they have to do, all of your exams, and then by the time you get to glasses that really stacks up as far as like what the cost is and so like we talked about yesterday I was raised by a single mom with three boys so money was tight. We used to go to an optometrist mainly because her job’s insurance covered it but she would always as soon as they say hey do you want to take a look at the frames for your next pair of glasses? She’s like, no, that’s okay. And then she’d take me right over to Dr. Zellner’s when it was off of 31st and Harvard, because she liked that place better than any other place in Tulsa. So we as a consumer, we naturally go to businesses that stand out. And we naturally don’t go to businesses that don’t stand out. True. True. We as humans, naturally, most people, don’t want to stand down because you don’t want conflict. So Aristotle once said, the only way to avoid criticism is to say nothing, do nothing, be nothing. I repeat, Aristotle once said, the only way to avoid criticism is to say nothing, do nothing, be nothing. So if we’re going through all these ways to stand out, you have to think about who is your ideal and likely buyer. Who do you want to do business with? Let’s go to Disney World. Breck, have you taken the kids to Disney World? I have. And what makes Disney World unique? Oh, goodness. I mean, they create the magic that kids’ imagination falls into. And so for my family, mostly that involved princesses. But, from a dad’s standpoint, it’s the happiest place on earth that you’re going to pay a whole lot of money to visit in a very hot and humid environment and stand in line all day long. Now, when you say your family, you mean yourself, right, Princess? If you guys go to Disney World, Disney World is very upbeat. You go there and there’s an energy in the place. You get greeted as soon as you walk through the gates. It’s super clean. I mean, over the top. And everybody’s friendly. Next level clean. And it’s just, everything’s choreographed. The music is choreographed. They’ve clearly thought through the sights, the sounds, the smells. What is the experience they want you to have? Now let’s go to Hobby Lobby. Nathan, what makes Hobby Lobby unique? First, the founder. He just pours his life into each one of those stores I believe he actually has a store inside of his warehouse down in Oklahoma City He does opportunity to tour but when you go in there, you’ve got friendly people You’ve got amazing stuff that’s it seems chaotic because he’s got so much stuff But it’s got such a flow and a pattern to it that he’s meticulously designed. There’s always really good Like a kind of a sweet worship music environment to it where you’re looking at stuff and it just feels this pleasant. If you want to have a good peaceful awesome afternoon walk into a Hobby Lobby and you will feel better about the world. Now if you are looking for art supplies, say you want to do a painting, you want to do colored pencils, you want to do some type of stencil work, you want to do some type of home decor, Hobby Lobby has a huge selection of items and they’re Christian owned. They don’t hide that. In fact, they put that out front. And then they have discounts everywhere. I mean, shameless discounts. You go in unprepared, you’re like, oh, I actually didn’t have the extra two bucks I need. They’re like, oh, let me scan 60 coupons for you. No, seriously. Or they go through a list of what job do you have? Are you a teacher? Are you in a church? They’ve got a discount for one of those career moves. Discounts everywhere. Everywhere. Everywhere. Again, what makes them unique? There’s a lot of things that make them unique, but they have a huge selection of items. They’re Christian owned. They don’t hide behind it. They’re very outspoken about it. And they have huge discounts everywhere, to the point that some people think they have too many discounts. I’ve heard people say, why can’t they just come up with an everyday low price? That’s not their move. Now, let’s go to the Apple store. What makes the Apple store unique, Jason? What makes the Apple store unique? Well, they’ve got what they call geniuses, which are people who kind of float around, and then all of a sudden you have just the thought of an Apple product or a question, and all of a sudden Homeboy’s right behind you. Sir, how can I help you? Well, that was fast. And they’re very intelligent. They know exactly what they’re doing. I’m not an Apple guy, so I’m always intimidated when I go in because they know way more than I do. But also the setup. Everything, it’s just like an Apple device. It’s extremely intelligent, but it’s so simple that it makes it even more futuristic. Everything’s white, the displays aren’t flashy or anything crazy. It’s just pure, simplistic genius, I guess you could say very simple very clean very refined sleek very high technology I agree with that and I would say again. We go back. We say well clay. How does this apply to me? Okay, that’s a great question What we’re gonna do is I want you to think about your business And I’m going to pretend for a second that you have a restaurant right now, okay? Let’s say that you have a restaurant someone says did you say breast run? I did not say breast-ront. But there are places like that that are a unique niche that I don’t go with. Twin Peaks. Yes. But I’m saying that’s a big hooter. I thought you were referring to back when Cloud9 was open. They used to have that billboard on the corner of 31st and Yale that said, legs and eggs, 3 AM to like 12. See, and these are businesses I would never go to because of that. Right. But that’s their niche. I want to make sure we get this. I’m giving you an example of businesses out there, and I’m trying to give you polarizing examples on today’s show, so you can clearly say, oh, I get it now. So let’s do some polarity. I would never go to Hooters for hot wings because I don’t like what they stand for. Work with me on this, okay? I would never go to Twin Peaks for a hamburger because I don’t like what they stand for. I would not anymore go to Disney World because I do not like what they stand for. What? Yep, I would not, for me, me moving forward, I would not. Given what I know now, I can no longer support Disney World. You say why? That’s a different show. But Chick-fil-A, I can support Chick-fil-A because I know what they stand for. I can, given what I know, buy Tom’s Shoes because I like what they stand for. Alright? So at the very core, your business, you have to figure out what is the purpose. So step one, you have to define your purpose. Because a business just exists to create both time freedom and financial freedom for the owner. A business exists just to amplify wherever you want to go with your life. A business is not the destination. A business is simply a vehicle to get you from A to B. So again, when I asked you guys, what did you do yesterday? And I’m not ripping this. This isn’t a passive-aggressive thing. I asked you, what did you do yesterday? All of you said, Jason went and got a mixer. He had a great time working on that. Breck, you hung out with your kids there, the palm and the cheer thing. You didn’t say, oh man, I spent my Saturday alone making a checklist. Now at one point you had to do that, but you don’t have to do it now. At one point, Jason had to go through the gauntlet to learn all the business coaching systems and processes. He had to really get into that. Once you build the business, once you build the system, you can use the business, the system, the skill to create time, freedom to go work on your podcast. What’s your podcast about? It’s a two part. The actual audio podcast is kind of like a interview where me being the open-minded non-believer that I am, I try to get other people’s viewpoints so I can appreciate everything better. Got it, just about good people. But then the YouTube portion is just musical breakdowns. So diving into music that I know, introducing people to music they might not know and vice versa. It’s like yesterday, me and my brother broke down Kane Brown. I have no idea what modern country is like so I got that as a recommendation and went into it I left thinking wow I’ve been missing out this is really catchy and it just so happens that he was mixed like me and the podcast is called mixed company so it was all just like a trifecta just came together. When you say mixed what do you mean by mixed? Oh biracial. Oh I was thinking wiki wiki. Wow. No I’m not there yet I still have to work on the sound Sound everything. Okay. So step one define your purpose define your purpose if you go into In-N-Out burgers today when you buy a hamburger or you buy a Soft drink or french fries at the bottom of all of the packaging you will find Bible verses Why because the owner of Hobby Lobby was once a communist and he claims that Christ changed forever the way he thinks and renewed his mind and therefore he wanted to bake it into the culture. But you, I’m not saying that’s what you have to do, I’m saying you have to figure out today what is your purpose. By the way, people don’t want to work for a business owner that doesn’t have a purpose. So I’ll throw that out there for you. Nobody likes, Breck, why don’t people like to work for somebody who has no idea of where they’re going? Well if they had a huge goal, passion for something themselves, they would be the business owner. They would be the leader, but people that are that are looking to work for somebody else, they want to follow that leadership, but they have to know that it’s there. And so you’ve got to be clear in what your purpose is, what your drive is, what your passion is, and then other people are getting on board with your vision. Okay, so what we’re going to do now, again, step one, let’s figure out our purpose. Again, I’m not telling you that my purpose is the perfect purpose. I’m just saying this is what my purpose is. My purpose, clearly, all I want to do is help to amplify or magnify 160 clients. That’s really all I want to do. If you’re listening to the show, I would love to help millions of you to improve your business, hopefully, by listening to these shows. That’s what I want to do. I don’t want to work with 161 clients. I don’t want to build the world’s largest coaching program. I don’t want to open up 14 Elephant in the Room stores. I don’t want to open up any more Elephant in the Room stores. I’m happy with the three we have. We have two great franchise locations. And if anybody else out there fits the criteria needed to be an Elephant in the Room franchisee, I would love to talk to you about it. But the reality is most of the people that I’ve talked to about buying an elephant in the room franchise haven’t been a good fit. Why? Because their purpose is the antithesis of my purpose and I’m not going to compromise the brand and what I stand for to work with somebody else for the acquisition of money. But you have to define your purpose. Everybody got to do that. Sit down. What are your goals for your faith, your family, your finances, your fitness, your friendship, and your fun? What are your goals for your faith, your family, your finances, your fitness, your friendship and your fun? You have to do that. Now, step two. You have to define your ideal and likely buyers. Who’s going to buy it? So let’s go to Tom’s Shoes. Tom’s Shoes, they are sold to people who are, I would call it, extremely conscious consumers. I would say people that want to make sure that all their purchases are helping those in need. I would say people, a lot of hipsters by Tom Sheets. I was going to say hipster, I’m glad you said it first. Where I as a person would say, the church, this is how I believe it. I believe that God came down to the earth. He went through His Son. His Son died on the cross. Three days later, He ascends. He’s seated at the right hand of God. The church is Christ’s body on earth, and therefore the church is the light of the world and is a believer you’re supposed to give to the church, and the church helps those in need, the widows and those who cannot afford to help themselves. That’s what a church is supposed to do, in my mind. Now people that don’t go to church, as a general rule, and I’m not saying that Christians don’t buy Tom’s shoes, just work through it. People I find that do not go to church, they still have this desire to give back, and they’re not really sure how to do it because they don’t go to church. So for me, I say, well the church is how I give, and then the church does what it does. People that don’t go to church, they feel like, man, I’ve got to give back. I’ve got to find some way to help. And I find that a lot of people that are more progressive, more hipstery, they like Tom’s shoes. Now, that being said, go to their website, look at their website, look at how it’s built, look at how it’s designed, look at the phrases it has on the website, and decide right now, is that who you’re marketing to or not? I would never wear shoes with little kittens on them. Oh, come on. The owls look like they’d be right up your alley. The owls. I would never wear jeans where I roll them up at the bottom, either. I wouldn’t do that. It would go so well with a matching infinity scarf. How else do you write your screenplays, Clay? I would never. I just, there’s a lot of stuff on this website that people buy. And apparently a lot of people buy these things. And they’re very thin soles, which is way different than your Yeezys. That’s true. I mean, you know, there’s not a lot of support in the arches. They’re very thin, not like the athletic comfortable shoe that you’re used to. So you’re saying you don’t like your shoelaces made of hemp? I own a couple pairs of Tom’s. You like them? They’re okay. They’re not my favorite pair of shoes. I’m not ripping them. I’m just trying to point out that there’s somebody buying them. Oh yeah, people are definitely buying them. The first pair my wife bought for me because she falls more in that category and I was like, I don’t know about these. She likes to give back to things. She does. There’s nothing wrong with that. But it resonated with her more than it did me. And I’ve worn them but they’re not the most comfortable. But to me it’s kind of like wearing a pair of sandals or flip flops. They’re just a very light slip on shoe. You know, casual. I think there’s two customers for shoes there’s the ones who want to buy a pair to give a pair or like shoe carnival is a There’s a group that want to the buy a pair get the next pair half off or they want the discount for those There was a shoe company that said have a pair buy a pair For every pair of shoes you buy we give ammo to some Conservative in need I could get down with that. You’re buying that cheese? Yeah. But anyway, I want to make sure we get this though. So define your purpose, define your ideal and likely buyer. That doesn’t mean everybody is going to want to buy from you. So what we’re going to do is we’re going to try to pretend that we all have, the four of us teamed up, and we’ve decided to open up a restaurant. And this restaurant’s going to serve hamburgers, and it’s going to have to compete with In-N-Out Burger. It’s going to do hamburgers, cheeseburgers, it’s going to do the American food, okay? Hamburgers, cheeseburgers, it’s going to do french fries, and that’s about all we’re going to do. Okay? Now, we have to stand out versus In-N-Out Burger. Because they’re across the street. That’s what they are. Okay? And again, just for the sake of this example, I’m not saying this is true, I’m just saying for the sake of this example. Let’s say we want to be in and out burger and we are all conservatives. So we’re going to go with the sights, and everyone listening right now, write this down, the sights, the sounds, smells, you want to get the no-brainer going, you’ve got to get the no-brainer off her. Sights, sounds, smells, no-brainer, and the experience. We’ve got to think about the decor folks. You have to think about that decor. Okay, and the uniforms. This is what we’re going to talk about right now. Okay, sights, sounds, smells, uniforms, and the signage. We’re going to work through these eight moves together and we’re going to come up with a business that stands out in the crowded marketplace. So here we go. One, sights. We’re going to call it, because there’s one benevolent dictator who happens to be me who’s in charge, we’re going to call the business Trumptastic Burgers. Trumptastic Burgers. Now, we’re going to pretend that we have permission to do this. We’re going to pretend that we can do this. And then we think we’ve forgotten about it. We call Winters and King. We ask, can we use the phrase Trump-tastic? We believe we can use it. I believe we can. And Breck’s saying, no, no, you’ve got to check the copy. Anyway, we come back. Turns out we can’t use Trump-tastic. We could just shorten it to TV burgers. And then everyone will know it says Trump-tastic burgers. So we’re going to go to TB’s. So we come back. Salmonellas. So we come back and we say, can we do elephant burgers? And they go, yeah, but it sounds kind of weird. People are going to think you’re eating elephants. But it does stand out. Red meat. Red meat. There it is. So now Jason comes back and says, what about red meat? Boom, boom, approved. Red meat. That’s the name of the company. Red meat burgers. All right. So you go in there and it’s red meat, we’ll call it red meat, all American, all American food. Food, okay, all American food for, let’s see, all American food. Okay, great. Now, we’ve talked about, okay, now the sites. I want right away all of our employees to wear Donald Trump wigs. That’s part of the deal. If you work there, that’s your uniform You have to wear Trump wigs and every burger is huge. So let’s talk about this Why do you have to Jason if we made everyone wear Trump wigs? Yeah, why would that work and not work for some people? Well, it would work kind of like and a call back to my awesome shirt that Nathan mentioned Do you ever see Pulp Fiction clay? I’m dead. I can’t do it, but I know people like it. So there’s a scene in the movie where John Travolta and Uma Thurman go to a restaurant and each section of the restaurant is a different time period and each server is a different iconic personality from that time period. And why that stands out is there’s a bit of nostalgia, like that’s going to connect with somebody. No matter who you are, you go there, there’s something for everybody. But it’s also different because you can go to Olive Garden and the servers wear a black polo, black jeans. So having the Trump wigs would be something where people would be like, wow, that’s actually funny, that stands out, but at the same time it’d be incredibly divisive to anybody who, let’s say, was not Republican, who decided to go get an awesome burger, and now they’re having some sort of like, you know, morality complex, because they want the food, but they don’t want, you know, what it stands for. So the company’s called Red Meat. Good job on that. You get a mega point, doesn’t it? So Red Meat, all American food, huge portions for conservative people. We need a $5 shake. So now you go in there and you’ve got required Trump wigs. Now the decor in there, we’re going to put up pictures of the most American Americans. Everything is like Abraham Lincoln. Shirtless Abraham Lincoln. Shirtless Abraham Lincoln. Reagan Bush. Everything is Reagan. Bald eagle with a mullet. Right, everything in the place is either a President Reagan, a President Trump, a President Lincoln. It’s just very in your face with the conservative movement. Okay? Now, what would happen is if we did that, we would have a lot of people in our town that would talk about it. For sure. For sure. It would, it would, it would get noticed. You could not not talk about it. Right. You would, you would go, dude, 91st and Yale, there’s Smashburgers, but over there, there is this place called Red Meat. You go, is it good? Oh, dude, they have huge portions for conservative people. Huge. Now, the sizes, OK? We’ve got to carry the whole thing out, OK? So when you order, you don’t have what, small, medium, large. When you go to Starbucks, what is it? Venti, tall, grande, Venti. We’re going to start off with beautiful. That’s our first sign. It’s beautiful, and then there’s huge. And that’s all you get to do. Because that’s what President Trump would do. It’d be beautiful, huge. So far, we’re definitely not allowed in New York. How about this? Beautiful, great, and huge. All right? And best ever. Best ever. Oh, yeah. It’s the best. It’s the best ever. So the waiter says to you, hey, what do you recommend? Everything’s the best ever. So best ever everything. Everything is the best ever, alright? Now, if we were to carry this out all the way, it works. If you don’t, it doesn’t. Now, the no-brainer. The no-brainer. Think about conservatives. Think about what they love. Think about what they love. The first burger is going to have to cost something, because it costs, you know. So maybe it’s half off, 50% off your first meal. Maybe that gets people in there, 50% off of your first meal. Maybe that gets people in. Maybe it doesn’t. But the no-brainer has to be so hot that people want to stop by. So if we’re driving by a burger place and we see this sign that says, Red Meat, All American Food, huge portions for conservative people. How much of a discount or what do you need the first time, Nathan, before you would go in? Sincerely, what would you need? What kind of deal would you need the first… Because, again, it’s safer just to go to Five Guys. It’s safer just to go to Smashburger. It is safer just to stick with who we’ve always used. What kind of deal would you need before you and your wife would try something new? Probably a BOGO deal where you get in there and say, buy one, oh, actually, buy an adult meal and get your kids free. That’ll get parents in there. So buy one, get one free, that would work for you. Buy an adult meal, get a kid’s one free. Yeah. Breck, what would you need? That would work. What would you need, Breck? Yeah, that would work for me. It would work for you? Mm-hmm. What would you need, Jason? See, I don’t have kids, so immediately I’m like, well, I guess that doesn’t apply to me. Trying to think of what I would value as far as, so if we’re looking at the huge portions, so maybe your first meal at some incredible discount, or you get some freebie with it. Like let’s say, okay, so any of the modern restaurants I’ve either worked at or gone to, they all have a gift shop now for some reason. So if we were to do something like have all of our red meat branded shirts and hats and stuff. You know, your first meal, you get a free piece of swag to take home with you. A MAGA hat. There you go. So you… Oh, MAGA hat. It’s like the toy in a Happy Meal, but for an adult. This is great. No, but seriously, we would have to work through that. And how do we know if it works? We would put out the signs, and if people show up, it works. Right. Now, let’s go back. We’ve got to be thinking about these areas. The menu. Everything would say the best everything. Every item would be the best ever salad, the best ever hamburgers, the best ever… Now when it comes to the adult beverages, we’re going to serve Sam Adams and some other beverage with no description called Liberal Tears. Well, we can’t serve vodka because it’s communist. There it is. Oh, for sure. Yeah, but you’ve got to be all American. Actually, there is vodka made in Oklahoma. Grown by communists. By communists. I don’t know. I’d have to look into it. Look into it, buddy. Can’t ruin our business. Now, seriously, the smells. I think the smells pretty much take care of themselves. You have the fresh, you have the grill smell. You need to do it specifically. You take a fan, and you take a vent that goes out the top, and you take one area that’s only frying bacon and grilling a burger, and then you just pump that into the parking lot and out into the street, and then everyone will just flock in. Disney World does pump the smells out. So you want to intentionally pump the smells out. Now what about the music? So often, people forget about the music. Because we’re busy, and because what? I don’t know, we just forget these things. And then what you end up with is without an intentional something, everything drifts. Unless you’re intentional, it just drifts. It does. I think at least once an hour on that playlist we’d have to have Toby Keith’s Courtesy of the Red, White, and Blue because it doesn’t get more American than that. Oh, nice. Toby Keith. Fourth of July, every day. That’s right. Courtesy. Jason, what’s a few other songs we’d have to have? Let’s see. As far as what we’re going for, you’ve got to have some Sweet Home Alabama, you know, very iconic Americana. Sweet Home Alabama, yeah, okay, Sweet Home Alabama. Oh, okay, here’s one. Living in America, James Brown. Yeah. Okay, we have James Brown. We have Born in the USA. Oh, absolutely. Born in the USA by Springsteen. Oh, got to go, got to go. Danger Zone. Please, please, please, never, ever play Party in the USA, though. I don’t ever want to hear that song again. By Miley Cyrus? Yes, I just, uh… Wow, OK, yeah. But you know, the music has to be intentional. The sounds, the sights, now this is obvious, people know this, but I’m just asking, what color should we use? I don’t know, red, white, and blue. That’s what we would do. Sounds good. Because the whole theme is a very American, pro-conservative. Now, I would recommend we would keep going, we would keep going to the next level. I think we need a very large flag waving out front. Yeah, there you go, signage is a huge… 60 foot flagpole. Huge American flag. And what we want to do is we want to have the doors, there are doors you can make them where the door is a gun. Oh, that’d be so sick. Yeah, that’s like, do you ever go to Albert G’s downtown? No. So, have you guys ever been there, the barbecue shop? So there’s one on Harvard, which is like the typical stop in, no, nothing special looking barbecue place, but downtown they really ritzed it up because it’s in the downtown food area. So it’s super minimalist and very architectural on the outside, but as soon as you go to open that door, that handle is a butcher’s knife that they just slammed in the door, and it just gives it a little extra level of just coolness. And I would say if you’re out there listening today and you’re trying to go, well how do I do it? How do I do this? Let’s go through it. I want to make sure everybody can apply this stuff. Okay? So one, you define your purpose. Two, you define your ideal and likely buyers. Clearly in this example I’d only want to work with conservative people. Yeah. Again, I want to make sure we get this idea. Not only is that true of this example, but that’s true right now. So if you’re listening right now and you’re going, are you saying you don’t want to work with me if I’m not conservative? So step two, define your ideal and likely buyers. Three, create a no-brainer. Clay, you just made 49% of your listeners turn off the show. That’s fine. But you have to figure out who your ideal and likely buyers are. Now four, step four, design your unique value proposition, which is what we just did for you. We went over the sights, the sounds, the smells, the no-brainer, the experience, the menu, the decor, the uniforms, the signage. And if you do all those things, it becomes very easy to stand out in a crowded marketplace. It’s so easy. Now let me give you examples of stuff that I think is funny, and maybe you guys don’t. But have you guys ever been to an event where there’s a streaker? Thank God I have not. I’ve always wanted to be the streaker at an event, but I hadn’t hit my physique goal. So I think once I do, it’s happening. I don’t think that matters when you’re streaking. I want to call before this happens. I will call you from the field. Breck, look what I’m doing! Now I want to just show you guys how amazing… I’m not saying we should streak. I’m just wanting to point out there are streakers. So I’m going to watch. This is a streaker who runs into the field at MetLife Stadium three years ago. I’m going to queue up the audio and the video. Here we go. Let’s watch him. I’ll watch this with my eyes closed. Look at him. I think they’ve got it blurred. He’s making it for the sidelines. He’s trying to get in the end zone. Look at him. He’s got some. Oh! Oh, he gets tackled. Oh, grass stains. But guarantee everybody who attended that game is going to remember that streaker. I’m not saying that’s a move. Oh, this guy. Look at this. Here we go. Watch this guy. Here we go. He’s this is a this is a compilation of streakers. Look at this guy. Here we go. Show me a good streaker. Here we go. Oh, this guy. Why are they all uncoordinated? All face plant. Oh, this guy. There was one I watched where it went on for a long time because the guy was good. He had moves. Oh, look at this. Unbelievable. All I’m saying is that you have these streakers, and they’re going to be remembered at the game. Right. And again, I’m not saying you should become a streaker. What I’m saying is that’s memorable. So let’s take it back a notch and say, I don’t want to be a streaker. How about the Dental Depot? He’s a dentist in Tulsa that has a train in front of his business. You would think it’s a hobby shop for trains. Exactly. It’s very fantastic. The entire model of his dentistry is train themed. Which is inviting for kids because for some reason all kids are into trains when they’re young but like they all hate the dentist so what better way to you know just kind of take that fear away. It’s a move. It works. Again, why do you have to stand out? Because it’s really hard to buy from somebody if you don’t remember who they are. There are so many people, so many companies competing for your attention, so many pop-up ads, so much. In the clutter of commerce, you’ve got to get the attention of your ideal and likely buyer. Nathan, you’ve got a hot take. Well, I want to take one other side to this, and this is where I kind of came from. And I’ll give you a quick short story. If you don’t do this, you still will stand out. It just won’t be for the right reasons. I went up to a customer’s house. We had a nice wrapped van, but it was about six or seven years old, so it’s starting to get that crack around where all the little edges go, the van, and the wraps kind of peeling off. Walk up to the guy, guy looks at me. I do a great job cleaning the carpets. And when he gets done, he says, son, I got to tell you, when you first pulled up in that van, I honestly thought I’d made a terrible, terrible mistake. Because luckily your work is good enough, I might call you back again, but you need to get that van fixed. You tell them it was all about low expectations? Yeah, that’s what you wanted. Some people set the bar so high they can just walk right underneath it. But if you don’t set it up, you’re going to eventually have your text with a van that the whole front dash is covered with newspaper and old bags of chips and stuff. You’ll end up making a memorable mark. It’ll just be one that no one will ever want to use again. So you got it. If you don’t plan it, you will definitely lose it because this doesn’t happen by accident. If it happens by accident, it is awful and people won’t call you back. True. I think people are afraid though, Jason, to stand out. Yeah, they really are. So give us an example of a client that you worked with that implemented and did stand out. Maybe somebody you can think of that you say, you know, I worked with this guy, worked with this person, and they were able to stand out and now things are good. Can you think of one? Oh, so immediately I have to say James and the team at ECS Electric. So they are electrical contractors based out of Broken Arrow. They service the greater Oklahoma area. But one of the things to differentiate, because I mean just like with roofing or remodeling or plumbing, in Tulsa you can’t throw a stone without hitting six different, you know, mom and pop electricians. And so he had a very, but also one of the clients that we used to work with was his biggest competition in the area. They had already gone through the proven system and scale. So he’s like, how do I stand out? And I asked him, what’s the one thing that you’ve heard that clients hate when your tech show up to the job? And he goes, well, I don’t really know. I haven’t really heard anything as far as those complaints going up. I said, I’ll give you one. I was driving just around Tulsa one day and I saw one of his competitors, I won’t say their name, but homeboy was driving a beautifully branded company van. He was shirtless, he was chain-smoking, and like you said Nathan, he had trash all over the dash. Like if I see that and I know that I have them booked for a future appointment, I’m not gonna go with that. Intentional, right? It sounds like you have to be intentional is what you’re saying. They need to look like they are professional so all of them went out and got these amazingly professional and sleek looking Under Armour polos. So it looks like they’re going to an office job, but they’re still comfortable enough to work. And they all are the ECS blue and they’ve got the logo. And then he went a step further after he saved up some more and he wrapped his fleet vehicles. So now when you see him, you know that business. He is a literal just driving billboard. And what was really cool was using all of that branding that he did to really stand out during COVID shutdowns and everybody was slow and they shut their doors, he would pay people to drive that van around. So people always had a constant, I guess, just awareness that they were there. So ECS has really gone one step further as far as my clients have really stepping out, not being vanilla and showing that they can be different in such a crowded market. Now if you are somebody who says, you know, Hey, I want to do, I want to do a quick trip to us. I want to be super clean. I want to be known as the clean place. Well, I think a lot of people have that idea. I don’t think anybody says, I want to be the dirtiest business. So what you have to do in order to be that company, if you’re going to be with Quick Trip and you want to be known for being a super clean, fast environment, you have to train, train, train, train, train. You’ve got to train your people until they can’t get it wrong. And then you have to have a mystery shopper that goes in your store. So at Elephant in the Room, we have mystery shoppers that go into the men’s haircut chain every single day. They get a free haircut. Nobody knows the haircut’s free except for me. They go in and then they text me their feedback or they call me with their feedback every single time. And that’s what keeps our team accountable is because they know we have mystery shoppers coming in. I’m getting feedback constantly. That’s how it works. So you can’t just have the idea today, folks. We gotta take the idea, we’ve gotta write it down. We’ve gotta be intentional about it. And then we have to create a quality control loop, which we have other shows on, but a quality control loop where you have an intentional system where you pull the weeds once a week. Breck, if you don’t inspect them, you have a great staff now, but if you don’t check that bathroom, over time, what happens? Oh, it’s gonna get awful. Yeah, I mean, things just, if you’re not intentional, you’re not proactive, it’s going to backslide very quickly. Very quickly. So, folks, what we have to do again is we have to stand out in the crowded marketplace. And how do we do it? One, we define our purpose. Two, you have to define your ideal and likely buyers. Who do you want to sell to? Three, create a no-brainer offer that is so hot, so incredible that people just can’t resist trying you out at least once. And then step four, you have to design your unique value propositions, specifically your sights, your sounds, your smells, your experience, the decor. Everything somebody sees or touches must wow. And after each and every show, or before we end each and every show, we like to end with a boom, because boom stands for big, overwhelming, optimistic momentum. And that is the kind of energy it takes to go from just listening to this show to actually implementing it. Now, when you go to and you listen to today’s show, I put the show notes for each and every show there so you can go to that specific show and you can print off all the homework you have to do. Or you can book a ticket to an in-person workshop where we’re going to hand you actual worksheets and workbooks and you can leave with tangible action items that you need to take. You’ve got to come. They’re amazing. You’ve just got to… We somehow have to bridge the gap right now from being an intender to being a doer. From being somebody who just learns a bunch of stuff to being somebody who implements stuff. And I don’t know the words to say to you, to convince you to apply what you’re learning other than I can tell you that Thomas Edison once said, he said, vision without execution is hallucination. Somebody just got offended. Again, vision without execution is hallucination. It really is a complete, epic waste of time to learn what to do and to not implement. And so I encourage you, I implore you, I beg you, I wish you would implement what you’re learning today because we have so many great people that we’ve worked with over the years like Complete Carpet over here, Dr. Breck, Kola Fitness, Oxifresh, great brands who are doing so well as a result of implementing what they were learning, not just hearing something. It’s not about the acquisition of knowledge. It’s about implementation. Implementation is the only thing that’s going to help you to increase your compensation you have to apply what you’re learning and now without any further ado we’re going to end this thing with a boom so here we go three two one boom gentlemen let me introduce you to the grill gun. Hi, I’m Bob Healy. I’m the inventor of the grill gun and the civvy gun. Tim Tebow is coming to Tulsa, Oklahoma June 27th and 28th. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. And a lot of people, you know, have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now the big question is JT, how does he do it? Well, they’re going to have to come and find out because I don’t know. Well I’m just saying, Tim Tebow is going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also, this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. Who’ll be presenting. Now, we’ve had a couple of presenters that have had a billion dollar net worth in some real estate sort of things. But this is the first time we’ve had a guy who’s built a service business, and he’s built over $100 million net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind Nine Round Boxing. He’s going to be here in Tulsa, Russel, Oklahoma June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He’s Inspired me listening to him talk and not only that he also has he practices what he teaches. So he’s a real teacher He’s not a fake teacher like business school teachers So you got to come learn from him and now the best-selling author of the carnivore diet and the multiple time Joe Rogan guest Dr. Sean Baker joins our two-day interactive business growth and life optimization workshop. Also let me tell you this folks, I don’t get this wrong because if I get it wrong someone’s gonna say you screwed that up buddy. So Michael Levine, this is Michael Levine. He’s gonna be coming He said who’s Michael Levine? I don’t get this wrong. This is the PR consultant of choice for Michael Jackson Prince, for Nike, for Charlton Heston, for Nancy Kerrigan, 34 Grammy Award winners 43 New York Times best-selling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say, Colton Dixon’s in the house? Yes, Colton Dixon’s in the house, so if you like Top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Again, that’s And some people might be saying, well, how do I do it? What do I do? How does it work? You just go to Let’s go there now. We’re feeling the flow. We’re going to Again, you just go to You click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents, anything like that. I had to work for it and I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to You might say, well, when’s it going to be? June 27th and 28th. You might say, well, who’s speaking? We already covered that. You might say, where’s it going to be? It’s going to be in Tulsa, Russell Oklahoma. It’s Tulsa, Russell. I’m really trying to rebrand Tulsa as Tulsa, Russell. I’m sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. So when? June 27th and 28th. Who? You. You’re going to come. Who? I’m talking to you. You can just get your tickets right now at And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s TiVo time right here in Tulsa, Russia. Get those tickets today at thrive time again. That’s thrive time Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California Where I have represented over the last 35 years 58 Academy Award winners 34 Grammy Award winners 43 New York Times bestsellers I’ve represented a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood California in the beautiful sunny weather of LA come to Tulsa? Because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation. Really life changing. And I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person, two-day interactive Thrive Time Show business workshop. That Tim Tebow and that Michael Levine will be on. Have I told you this? You have not told me that. He’s coming all the way from Puerto Rico. This is John Lee Dumas, the host of the chart-topping podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military and he started recording this podcast daily in his home to the point where he started interviewing big-time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting up shows day after day, and now he is the legendary host of the EO Fire podcast, and he’s traveling all the way from Princeville, Rico, to Tulsa, Oklahoma, to attend the in-person June 27th and 28th primetime show, two-day interactive business workshop. If you’re out there today, folks, if you’ve ever wanted to grow a podcast, a broadcast, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the two-day interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life-changing. Get your tickets right now at James, what website is that? James, one more time for the 40’s. be played with because it could get dangerous. See these people I ride with this moment. Thrive Time Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems, so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge. They’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on hot coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever. And we’re going to give you your money back if you don’t loan it. We built this facility for you and we’re excited to see you. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person two-day interactive business workshop, all you got to do is go to to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy at King’s Point in New York octa non verba. Watch what a person does, not what they say Good morning. Good morning. Good morning, Harvard Kiyosaki the Rich Dad Radio Show today. I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona, they’re closed, but they’re completely different worlds and of a special guest today Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent I’ve done this show before also gentlemen is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts as a Mr. Clay Clark is a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing. But I thought, since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who is my age, and I can say or cannot say? Well, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed, to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump. I just want to tell you thank you, sir, for changing my life. Well, not only that, Clay, you know, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming because as you know, there’s a lot of fake influencers out there or bad influencers. Yeah. Anyway, I’m glad you and I agree so much. And thanks for reading my books. Yeah, that’s that’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men, especially come up and say, I read your book, change my life. I’m doing this. I’m doing this. I’m doing this. I learned at the Academy at Kings Point in New York, nonverbal. Watch what a person does, not what they say. Hey, I’m Ryan Wimpy. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored. You’re awake and alive the whole time. It’s not pushy. They don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively, they’re pretty friendly, helpful, and very welcoming. I attended a conference a couple months back, and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. Biggest takeaways are, you know, you want to take a step-by-step approach to your business. Whether it’s marketing, you know, what are those three marketing tools that you want to use, to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay, and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. He’s set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it’ll be answered. This conference motivates me, and also give me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things, they’re stuff that everybody knows, but if you don’t do it, nobody else can do it for you. I can see the marketing working, and it’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun, super motivating. I’ve been here before, but I’m back again because it motivates me. Your competition’s going to come eventually, or try to pick up these tactics. So you better, if you don’t, somebody else will. If you decide to not attend the ThriveCon workshop, you’re missing out on a great opportunity. The Atmosphere Plays office is very lively. You can feel the energy as soon as you walk If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. I love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing, I’ve learned more in the last two days than I have the entire four years of college. The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business, as well as recruiting new employees. Group interviews, number one. Before, we felt like we were held hostage by our employees. Group interviews has completely eliminated that, because you’re able to really find the people that would really be the best fit. Hands-on how to hire people, how to deal with human resources, a lot about marketing, and overall, just how to structure the business, how it works for me, and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It’s real critical if I’m gonna grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purposes for all those other people that directly affect your business as well. Everybody. Everybody. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Hey Flyover family, come join us June the 27th and 28th 2024 in Tulsa, Oklahoma. We’re going to be there with Clay Clark, an amazing group of individuals that have made such a difference in so many people’s lives. Do you want to increase your production in a job? Do you want to make more sales? Do you want to own your own business? Do you want to have breakthroughs financially? The key to that is knowledge. Clay Clark is anointed to help people in business. We’ve watched him over the last couple of years and we’ve been blown away. owner of over 160 businesses. 2.4 billion dollars in sales. Before politics and the great reset came into Clay’s life, he had the number one rated Apple podcast and he interviewed people like Anthony Robbins, Seth Godin, the top authors, top business minds in the world. At this specific event, there was an interesting cast of characters that come from gangs to American Idol. Some of the guests that are going to be there, Michael Levine, Colton Dixon, Peter Thompson, John Lee Dumas, Mondo De La Viga. And Tim Scevo. They’re there to share what they’ve done and their breakthroughs and what their story is. And then Clay lays his map of business success, calls the path for every person to follow. So you may be sitting there thinking, okay, okay, I get it, I get it. What do I have to do? Go to When you get there, the tickets are $250 or whatever you can afford. Yes, you got that right. $250 or whatever you can afford. You can name your price. So there are no excuses. You have to join us there. There are only a few VIP tickets left, like David said, special dinner and special time with the speakers. That is $500, why they last. So $500, only a few left if you want a VIP ticket. We want to meet these speakers as well. So we got VIP tickets. I want to meet Tim Tebow. I do too. The date is June the 27th and 28th, 2024 in Tulsa, Oklahoma. Go to to get your ticket. Come on, boys! Hey guys, Luke Erickson here with the Thrive Time Show. As you can see behind me, we’ve got all kinds of energy going on. People are starting to show up for the conference and it is hot in this place. We’ve got grill guns over here, we’ve got people playing the drums, we’ve got a fire breather, and man, people are so excited as they come in. Woo! Conference kicked off. This house is packed. We’ve got Aaron Hanna’s shop up there. We’ve got Steve Curry, Tim Luthor, and the concepts up there. Talking about what is possible when you just implement, when you implement, when you do this. It’s so exciting. People are going crazy. Michael Jackson, Barbara Streisand, George Bush, Stanley Pines, speaking to people here at our conference talking about branding. One of the greatest branding experts alive today is here at our conference talking to entrepreneurs. We just wrapped up day one. It was incredible. We had some remarkable speakers. Michael Levine. We just finished with a lady named Jill Donovan who owns a company called Rustic Cuff talking about the power of the Dream 100. I cannot wait to see what tomorrow holds. Hey guys, Luke Erickson with the Thrive Time Show here with you. It is day two and the energy is high. People are so excited to be showing up. The team is ready. Come on, let’s see what it’s like to go on in for day two. Follow me. I’ll tell you what, people are so excited to be here for day two. It is going to be incredible. Cannot wait to see what today has in store. Right now, here at the conference, we’ve broken into groups going over search engine optimization. I know for most of us, myself included, if you hear that term, you go, what is that? What does that mean? That’s too techy for me, well our experts are breaking it down for people so that you can clearly understand how to come up top in Google. It’s doable, it’s possible. Now we’re in the middle of a break and what we like to do is we like to give you as much tangible and relevant information from about the start of the hour for 45 minutes. Then we take approximately a 15 minute break to allow people to connect with other entrepreneurs around them, bathroom break, and also use this time to just really digest all of the good information that you’re receiving the whole time. Right behind me we’ve got Bob with his grill gun melting an ice sculpture. It is awesome. The ice sculpture represents our life, right? It’s here for a time, but we all need to have the sense of urgency to implement the things that we’re learning so that we can make the most of the time that we have. We are outside, you can see a line behind me. What’s going on is that we partner with different companies to help them implement the proven systems over and over and over again. And one of those companies is Master Machine. And so what we like to do is partner with these companies to also help them give samples to other people as they come to the conference and truly get their name out. I just wanted to recap some of the amazing things that have happened today. We’ve had entrepreneurs like Paul Hood with Good CPAs. We’ve had Jill Donovan and Michael Levine come up. It just imparts so much wisdom and knowledge. We’ve got an incredible giveaway for one of our teamies. Hey there Thrive Nation, one of the things that we love most about our business conferences is that we want every entrepreneur to leave with their questions answered. So what we do is we let them put the questions up on the board here so that they can ask their specific questions and Clay will not end the conference until every question is answered. As Clay Glarg is answering all the different questions that entrepreneurs have brought to the conference, whenever someone comes here and starts to hear this information, especially for the first time, it just brings about so much anticipation of wanting to actually implement the proven systems and processes. And so Clay always wants to make sure that he answers all of their questions so that they are the most set up to be able to go home and start implementing. If you have any questions, email us at info at thrive Hello, I’m Wes Carter. I’m one of the shareholders at Winters and Keen. My favorite thing that Thrive has helped me accomplish here in our firm is thinking a little bit outside the box. They do SEO, they do printing, they help us with a lot of things that are from the day-to-day marketing for the firm, but they also help us think of things that as attorneys we probably wouldn’t normally think of that help us market our services to our clients. One of the things I love about working with Thrive is that they make it enjoyable to actually do work with them. It’s not dry, it’s usually fun, but it’s always very enjoyable and practical. They give me things and ideas that I can put into place. It’s not just some theoretical spiel that they give me. We get practical steps that we work on together to do my job better. So me personally, I would easily recommend Thrive 15 services to my friends, my families, I recommend them to my clients. I think they do a good job, they’re passionate, they care about their clients, and I think it’s actually a valuable service they provide to people that are in the business world. My name is Jeff Thomas. I’m originally from Atlanta, Georgia. It’s one thing to have a specific vision or a dream, but knowledge without application isn’t knowledge at all. That’s nothing. It’s really funny. The atmosphere is very lively. Everybody that is working for Clay is very upbeat and not tired, not sluggish, not complaining, not whining. They don’t have anything to do with those types of characteristics. It’s all about getting to the grind and having fun while you do it. I haven’t actually been to any conferences in the past, but what I will say from what I’ve seen on YouTube and what from other friends have told me is this isn’t like a motivational kind of thing to just, you know, hoo-hoo, rah-rah, get you motivated, but it’s like practical steps that if you do take them, which most people aren’t willing to do, then you will grow and you’ll achieve the specific things that you want. Well, for one thing, I would say that this isn’t necessarily for everyone. So if you’re not willing to work, this isn’t for you. But I will say that if you are willing to work and you know you’re just getting started, but you have actually taken a step in that direction, then this will actually help you grow further exponentially than you could ever imagine. My name is Taylor Hall. I’m the general manager of the Tulsa Oilers professional hockey team. You know, our goal every night here at the BLK Center is to try to fill the seats with lots of people and create an exciting environment so when somebody comes to a game, they want to come back. Working with Clay and the staff at Thrive, they’ve really helped us in many, many ways. Website and graphic design and video production and a lot of things that go along. A lot of businesses, including ours, doesn’t have a staff or a full-time videographer or graphic designer. But the biggest thing that we noticed was the needle mover. More sales, more attendance, more successes in business. We had a record year last season working with Clay for the first time. Our average attendance is higher than it’s ever been. So there was a lot of really cool things that we did, and they worked. That’s the nice thing about working with Clay and the team over there. It’s just not one person, you get the entire team. If you need video design and editing and production, they’ve got that. If you need graphic design, if you need some coaching, your sales people and call scripts, PR, they offer all that. Clay was instrumental in helping guiding us and getting us on the right track so that we could really raise the bar and become ultra successful. So it’s been an amazing experience for me. My name is Kaitlyn. I own a tumbling gym called Justice Tumbling Company. Working with Clay is so helpful. He’s being diligent with everything and making sure we execute our goals and really make things happen. It’s fun, it’s high, it really gets you energized and going and makes you really want to work. To get the momentum going, to really just like get that buzz, really give you the energy to get up and make it happen. I’m Bob Healy. I’m in the charcoal grilling industry and the name of my business is Grillblazer. How will I apply what I’ve learned so far into my business? I’m actually a client that does the Tri15 and I learn so much from what I’m learning at this conference and my regular weekly attendance that it’s helping me establish the business and get it off the ground. Clay’s presentation style is just blatant disregard for what anybody wants. He just has fun, it’s him, everything that you see is authentically Clay. It’s a great deal of fun. Everybody enjoys it. They know when you walk in they think they’re coming into an animal, and frankly they are. It’s just great fun. There’s not another conference like it. You don’t go to a carnival atmosphere and learn like you do here at the Thrive Conference. It’s great. The reason people should attend at least one of these conferences is because it’s common sense. And everybody’s fed on the entire line about the way you should run a business, but until you actually experience running a business, which is, candidly, what you learn here, how to run a business. You don’t know what you’re doing. My name is Tyler Hastings, and this is my wife, Rachel, and our company is Delricht Research out of New Orleans. During our time working with Thrive, we’ve had numerous successes. When we first started, we were working with one physician. We had one research site, and we were seeing, on average, between 10 and 15 patients a week. Since working with Thrive in the last 18 months, we now have four research sites. We work with over five physicians, and on average, we’re now seeing over 60 patients per week. Recently, we’ve been the top enroller worldwide in seven studies, which is just incredible, considering where we were, you know, two years ago, 18 months ago. Thrive really differs from the other conferences that we’ve been to and the other kind of programs that we’ve been through because they actually really practice what they preach and they implement the same systems and the processes that they teach you about and they give you real life examples that really work for them and show you with the training how to implement that yourself. For example, Tyler and I actually got the opportunity to come out to Tulsa and we were fortunate enough that the Thrive team took us out to some of the businesses that they own and we really got to see in real life, real time, some of the systems and processes and it was just incredible. A real life example of some of the businesses and the things that they’re implementing. Having a coach is important to us. They act as not only an accountability factor, but they’re someone we can talk to on a daily basis as we go through the problems of running a business that inevitably come up. They always understand what we’re going through and they’re always there to help us or guide us through the problems that we experience. The best part of our experience working with Thrive has just been seeing our relationship grow. So at each step as our business grows, we know that they have something else to provide us with. They’ve got the resources, whether it be marketing, graphic design, website development, or even in accounting practices, maybe we need a new insurance policy. If they have someone they can connect us with or they have the direct resource we need to speak with for any of the problems we face. Someone’s thinking about signing up for the coaching program, I would highly recommend that they call in for a free 30-minute coaching session and see exactly what the team can do for you. Just speak with someone and let them know what you’re going through and I think you’ll find that regardless of what you need, there’s someone there that can help you. Clay’s presentation style is very real and raw. It just gets real down to the bone of it and the real purpose of it. There’s no fluffy vagueness about it, you know? So, he really gets to the point. I’m always reminded about how important it is to be intentional and to really pay attention to how you schedule your time and really honor it. Because whatever good schedule gets done, that’s what he said from Lee Cockrell himself. Just constantly hearing that and getting reminded helps me to reinforce that in my own life. It always helps to get an outside perspective, and especially from a guy that’s run so many multi-million dollar businesses. It doesn’t hurt. My name is Nick Guajardo. I heard about the Thrive Time Show workshop through Andy Mathren. He is my, Andy Mathren and Larry Montgomery, they’re my bosses at Restore Home Health. So I work with a home health company called Restore Home Health. And my role is pretty much to bring in business. So I was hoping to learn kind of the sales process on top of just kind of the responsibilities and help understand what it looks like on the SEO side and just kind of an all-around what it looks like to own a business because that’s something I want to do in the future for sure. How I would describe the atmosphere here at Thrive is high energy, great professionalism, great people, it’s just a place you definitely want to visit. Plays delivery style, humorous, professional, hilarious. I haven’t seen someone do it better. So he does a great job. Most valuable thing I’ve learned so far? A lot of it has been extremely valuable. But one thing that’s really stuck out to me is learning the SEO stuff. I mean, that is, I think, things you don’t really even think about, and then you hear it, and you think you know it, but you don’t know it. So I feel like that was the most valuable. Well, they’re missing out on just coming down to just basic applications to be a business owner. I mean, I feel like it’s like an absolute necessity, you know, to come here and learn the ins and outs, and maybe come here once or twice if they, you know, take good notes, that kind of thing. Why, to just, it’s the experience here and what you can learn, like absolutely. So, marketing and SEO seemed like something that would be very scary, but then in the way that Clay and his team described it, became very clear and concise, and something that’s very accessible to any business owner. I’ve learned a lot about marketing at this conference and a lot about business management and HR, really everything, the key components of anybody’s business, they’re going to give you the best tools to be successful in. So most workshops or conferences can be really boring, really one note, or they just seem so theatrical that it’s a joke and it’s not even giving you the tools that you need or that you came there for. But here it’s still high energy. It’s still fun everything’s to the point, but it’s very professional and Yeah, you’re missing out on easy steps to use in your business that are very accessible and very clear. My name is Abigail McCarter. The best thing I’ve learned so far is definitely organization, schedule wise, always keeping a to-do list, keeping your calendar organized. I’m kind of all over the place, so that’s always good to know. So Clay’s presentation style and the atmosphere is electric. It’s so energetic, it’s so fun. Clay’s hilarious, but also knows a ton, so it’s just really great all around. This conference is much different than any other conference I’ve gone to, again because it’s fun. A lot of other conferences, it’s like really quiet, really cold, and you just kind of get bored. But this one, you’re like always engaged, you’re always learning something, and the staff is amazing, they’re always super helpful, so it’s just been really great. My name’s Clint Howard, we’re a personal training and fitness training facility. Oh wow, I’m learning a ton. Like, this morning so far has been searches and optimization. So, really, just the importance of being at the top of Google, how Google works, and why it’s so important to go out and get video reviews and testimonials and getting Google reviews. And so all those things we can take back and really apply that, like, immediately. So it’s really cool to see not only how to do it, but really the relevance and importance of it in your long-term strategy of your business. It’s amazing actually the way in this morning and yesterday I was videoing as I was walking in the front entrance. And actually me, I go to a lot of seminars, I go to a lot of conferences, massive ones. I’ve been doing that since I was like 22 years old, so gosh I’m almost 20 years now and this is by far the most entertaining. Not only the content, the content is amazing, but Clay and you guys do a great job of mixing in entertainment where it’s fun, it’s fresh, it’s lively, you never get bored. I heard a study one time that the reason that children learn so much quicker is because it’s very fun to be here and keeps you awake, keeps you energized, so I’m having a blast. Yeah, I think any business owner or someone that wants to own a business or considering owning and starting a business should definitely come. I know that I was referred here by friends of mine and clients of mine and I’ve referred other people. Again, just to understand what it takes to make a business successful, to have a good time obviously, you know, like I was saying, have fun. And that word, there’s a lot of people here you can learn from, and there’s a lot of breaks you can talk to other people. So I think this is a must-do for anybody that owns a business and wants to start a business. My name’s Jamie Fagel. I’m with Jameson Fine Cabinetry. I heard about the conference through Andrew. He’s the coach that I deal with here at The Thrive. The most valuable piece I found, even working with Andrew, but it’s been solidified when it came here, was you’ve got to actually do the things that they’re telling you with no action you’re not going to get anything from it. I would highly recommend this to almost anybody in business today. I have recommended to some of my other business partners. It’s phenomenal. It’s really something that if you want to start a business the old way of doing things is gone this is what you got to do. It’s the only way it’ll work. Hey this is Charles and Amber Kola. We’re the owners of Cola Fitness. The way we’re able to do that is working with Clay for the last three years. He has really readjusted our thinking and taught us that our business is here to serve us. And by doing that, we’re able to live the lifestyle we want and take off on a random vacation last minute. We had totally planned on being at the conference. So wish we could be there and meet all of you. I hope you I we know you’re having a great time So yes clay in the last three years has helped us build all the necessary systems checklists workflows Task lists time blocks audits that are always running and the right capable lieutenants to keep track of all that So that you too can get time freedom financial freedom And that’s what we have done and clay has helped us do we’ve got multiple companies in multiple states And they’re all doing very well getting ready to go to more locations in this next year and Co-op Fitness has a really big future. We’re teaming up with a couple other groups and we should scale the company here shortly. Hopefully we’ll open like 50 locations in the next 10 years. We’re on the way. We’re going to probably more than double our company, maybe triple our company in the next eight to nine months and it’s just awesome. God is working in our business and we’re making Jesus and changing lives. We’re a strong Christian company that focuses on making Jesus famous and changing lives in the fitness field and this is Charles and Hammer Cola. Thank you Thrive. Hit your action items. We love you guys. We wish you were there. You guys have a wonderful day. Bye-bye. My name is Jennifer Johnson. I’m in the pest control industry and also weed control and fertilization. And my business is Platinum Pest and Lawn. Some of the things that… I’ll be able to apply a lot of the things that I’ve learned in our business because this is not my first conference. And so a lot of the things that we learned we’ve put into place. And now we’re doing the next level of refining the processes for just a different concept. And so it’s getting better and better. Things that were just big processes before, we have the foundation laid. And now we’re able to make it better and better and I’m hearing different things now that we’ve implemented things and so we can just make it even better, implement it in our own business. Clay’s presentation and the atmosphere is very exciting and fun, it keeps you awake, it makes it interesting. You have a lot of information but if it’s not going to be entertaining, your brain is going to tune it out. But Play makes it just entertaining enough that you retain what you learn. Lots of rhyming and catchy things so that you remember stuff. Something that makes this conference different than other workshops or conferences that I’ve been to is that there’s a lot of people here in my same situation where all, most of us are pretty small businesses wanting to improve and we want real life information and something that will work and that’s attainable and not just some crazy magic formula but actual action items that we can implement in our business and actually see a difference. Everyone should attend a drive type business conference, whether you’re a business owner or not. A, if you’re a business owner, it has practical applications that you can apply to so many different parts of your business. And then you need to come back for more so that you can keep doing more of the wonderful things that you learn. But secondly, I am also a mom of three kids and a lot of the concepts can actually be applied to home. Like getting routines and getting, setting systems at home has just seriously made a huge difference in my life at home. So I’ve been able to improve our business, but I’ve also been able to improve things at home. And so that’s why everyone should come, no matter what your station is in life. My name is Nolan Q. I’m originally from San Francisco, California. The industry that I’m in is financial services. I’ve learned a ton so far, but what I can best apply from this conference is the opportunity, that hunger to go out there and make a big difference in my industry. Blaise’s presentation style is amazing. He’s got an endless amount of energy. It’s contagious. And yeah, by being here I really do want to go back and be able to face all the adversity that the industry has. Yeah, this conference, the thing that makes it different is that it’s special because it has a unique set of individuals that all share that same energy. I think he picked it as a dragon energy, but yeah, that’s… Everyone should come to multiple, but their first would be very special. Yeah, you’re welcome with a lot of enthusiasm. That’ll last for a long time. My name is Gabriela Cruz. Our business is PCS Electric. My husband’s the owner, but I’m involved with that, and so we’re an electric company. Well, here at the conference, they talk a lot about consistency, and so just staying consistent with different things in the business, and I feel like applying that to our business model will really help us grow. The atmosphere is very positive, uplifting, and it’s very fun and energetic, and so it gets you pumped and it gets you excited, and it encourages you to do big things. I probably how real they are. They tell you up front what you need to do and what’s like a no-go. And so conferences are, they kind of trigger code things. So I like how real they are here. I think it’ll definitely, if you want your business to grow, I think this would be a great, a great experience. And then not only that, it’ll encourage you and inform you on so many things you don’t think about on a daily basis. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. I think it’s a really cool place. I think it’s a really cool place. I think it’s a really cool place. model it and steal everything that’s here at this facility and basically create it just on our business side. Play is hilarious. I literally laughed so hard that I started having tears yesterday. And we’ve been learning a lot, which, you know, we’ve been sitting here, we’ve been learning a lot, so the humor definitely helps, it breaks it up. But the content is awesome, off the charts, and it’s very interactive, you can raise your The wizard teaches, but the wizard interacts and he takes questions, so that’s awesome. If you’re not attending the conference, you’re missing about three quarters to half of your life. You’re definitely, it’s probably worth a couple thousand dollars. So, you’re missing the thought process of someone that’s already started like nine profitable businesses. So not only is it a lot of good information, but just getting in the thought process of Clay Clark or Dr. Zellner or any of the other coaches, getting in the thought process of how they’re starting all these businesses, to me, just that is priceless. That’s money. Well, we’re definitely not getting upsold here. My wife and I have attended conferences where they, where it was great information and then they upsold us like half the conference and I wanna like bang my head into a wall and she’s like banging her head into the chair in front of her. Like it’s good information but we’re like, oh my gosh, I wanna strangle you, shut up and go with the presentation that we paid for and that’s not here. There’s no upsells or anything so that’s awesome. I hate that. Oh, it makes me angry. So glad that’s not happening. So the cost of this conference is quite a bit cheaper than business college. I went to a small private liberal arts college and got a degree in business and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. It’s…the information that you’re going to get is just very, very beneficial. And the mindset that you’re going to get, that you’re going to leave with, is just absolutely worth the price of a little bit of money and a few days worth of your time. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay’s done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockrell, head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers. They run 160 companies every single week. Think of this guy with a team of business coaches running 160 companies. In the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into organizing everything in their head to building into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So, amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, like Clay is, like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it, I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man. Anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lock downs, because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that and of course we were conservative enough that we could afford to take that on for a period of time. He was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing and I encourage you, if you haven’t worked with Clay, work with Clay. He’s going to help magnify you and there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps for maybe six hours a day and literally the rest of time he’s working and he can outwork everybody in the room every single day and and he loves it. So anyways this is Charles Kola with Kola Fitness. Thank You Clay and anybody out there that’s wanting to work with Clay it’s a great great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola. We’ll see you guys, bye bye. Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry, but the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town, and so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. Clay is I would have missed out on literally an 1800% increase in our internet leads. Going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing, I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not gonna regret it because we sure haven’t. My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I want to do. My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand and we just rolled with it. I love people, I love working with people, I love the building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing, I knew I did not have what I needed to make that what it should be. So I reached out to Clay at that time, and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents, but I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean I went to medical school I can figure this out. But it was a very very steep learning curve. Within the first six months of opening my clinic I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.


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