Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries.
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Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 – https://www.eofire.com/podcast/clayclark8/
Who is Clay Clark?
Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.
https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/
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Transcribed with Cockatoo
But Clay Clark, man, he is one character.
It’s a good word for character.
Yeah, that is it.
Good, driven, smart. And I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother and she just says she just lets him be Clay Clark. I mean, so he’s endorsed by his mother. And he’s doing magnificent work.
So it was great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at five o ‘clock in the morning.
Oh, it’s incredible. Yeah, he’s he’s like, he’s he’s a machine. He’s a machine.
But his you know, I got I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at 5am in Tulsa, Oklahoma. Man, he’s a leader of a leader.
He’s a fantastic young man.
No, he is.
He is. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place.
In six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to implement. uh, how, how to help you guys implement the SEO. And the coaching is just great because there’s accountability and it’s just a fantastic way to, to grow your company. Uh, having a relationship with Thrive Time is, it’s just been amazing for multi -claim. Oh my goodness. It frees me up because then I don’t have to get, take a class on search engine optimization or, you know, or learn marketing or shoot video.
That’s not what we do. What we do is commercial janitorial service. And you guys were the experts on marketing. And you teach me and hold my hand and show me how to do it right.
And therefore, now my company is much, much larger. Folks, on today’s show, we’re joined by a real client. He may look like a male model. He may look like a hologram, but he’s a real person. He’s a longtime client. He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine.
Ladies and gentlemen, please welcome to the show, Kevin. Welcome on to The Thrive Time Show.
How are you, sir? Clay, I’m doing great.
Had a great Christmas holiday, and I’m glad to be here.
OK, so first question, can you tell us, what is your name, first and last name, and what’s the name of your company, sir? My name is Kevin Thomas and the name of our company is MultiClean.
We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas.
And how long have we worked with you approximately at this point, sir?
It’s been about six, seven years. And, you know, so many people reach out to me. I mean, literally every day. I just talked to a woman this morning. We get 10 to 20 people a day that reach out wanting to see if we can help them grow their companies. And we only work with 160 clients. And I do that because I want to only work with people that are super coachable.
And so this woman on the call today, was asking me, she said, well, What’s the most important thing that you do, that you have to do to grow your company? And I was telling her, I said, that’s kind of like asking a skilled chef, what’s the most important ingredient to make great cookies? Is it flour? Is it eggs? Is it butter?
It’s like asking a home builder, what’s the most important component to building a house? Is it the footings? Is it the frame? Is it the concrete? That’s like asking, maybe it’s a great question, but really, it’s all of it. And so I really wanted to talk to you today about all of it, implementing all of it, growing MultiClean, how we’ve been able to do it.
So first off, could you share what it’s like to have a coach that works with you every week who’s committed to helping you improve your business by 1 % or 2 % every week? Well, Andrew is my coach. And the great thing about having him as the coach is he keeps me accountable. Because sometimes when you’re the owner, there’s no one to be accountable to. And he keeps me on track. He keeps me tracking sales, tracking wins.
If we have a loss, he helps me figure out what happened.
He just keeps me being consistent with our processes, with our systems, which before we got involved with Thrive Time, we didn’t really have any systems or processes in place. And in terms of growth over these past six or seven years, I’m not looking for you to share the actual sales totals, because you’re a larger company at this point.
But could you share how much growth have you had over the past six or seven years? We have probably grown probably five times. We’ve added, I think when we first started with you, we had 60 to 65 employees. And now we’ve added
little over 300 employees.
And we want to welcome all of his glory nation from east to west to north to south.
Welcome to today’s Kingdom Business Builder with Clay Clark.
Hey, Clay.
Super Dave, how are you, sir?
I’m good. Hey, Dave, I’m super excited to encourage the listeners out there today with the following question. What does success look like? Who does success look like? And does your schedule look like success? What does success look like?
What does it look like? Who does success look like? And does your daily schedule look like success? And Dave, you know this because you had so much success in the world of corporate America, then you’ve gone on now to launch this podcast and broadcast. And there’s a lot of principles that are applicable in the broadcast, the podcast, the ministry. that were also applicable in business.
And when you look at somebody’s calendar, you can pretty much tell if that’s gonna be a successful person or not. If someone sits down with you and you say, hey, show me your calendar for the last year. or show me your calendar. Dave, you can pretty much tell who’s going to become successful or who isn’t based upon their calendar and their to -do list.
Dave, I want to get your thoughts on just the calendar and the to -do list and the importance of making sure it’s filled with the good stuff. Yeah, success leaves clues. Jim Rohn used to always say that. And that starts with your day. You know, plan your day. A’s or A’s, B’s or B’s, C’s or C’s, and have a battle plan to start the day.
At the end of the day, do a post -mortem, what you need to adjust for the next day.
But if you don’t bake it into a calendar and follow through, it’ll never get done. Talk to a guy. a couple weeks ago, shifting gears a little bit here, but it’s a guy who listens to his glory, true story. And he was just telling me, he said, you know what I do every week, Clay? I watch the war room, I listen to the war room, that’s what I do. And also I buy gold.
I’m going, okay, what do you do now? He says, watch the war room and I buy gold. That’s pretty much what I do. I just watch the war room and why I’m watching the show, I’m buying gold. And I just buy little amounts of silver and little amounts of gold. I’m very consistent with it.
And he said, you know, the past four or five years, it’s turned out to work really well for me. And again, it’s not the guy’s a genius. It’s not that he’s the most sophisticated investor in the world. He’s just somebody who thought, you know what I’m gonna do? I’m just gonna, every week, watch the war room, and while I’m doing it, I’m gonna buy some gold and silver. And I just, these are basic principles that might not seem mind -blowing, but they are.
So let me pull up this, I have two different success stories of two different people, and I’m gonna hit play here. This first one, it kinda looks like me, but it’s just me teeing up the success stories. So here we go, folks. Believe in the Bible, that show’s gonna go rough for you.
What do you like about the Bards FM show? Well, that right there, you just hit the nail on the head. He’s a Christian, so that’s what drew me in at first. And he gives you, you know, his spin on things.
And from a Christian perspective on what’s happening in the world and how as Christians, it gives us practical action items to do based on that. So you and I share the same faith. We also may might say this guy, this guy’s name is Dave Klinko.
He’s an engineer.
Let’s keep going. Go on that. I want you to be financially successful because I believe money’s an amplifier. It just allows you to, you know, be more generous if you’re already generous, or allows you to be more mean if you’re already mean. I mean, money just amplifies the true you.
And I’m not asking for specific financial goals, but what had you reaching out for help or assistance? I think the biggest thing was action items to do.
I hadn’t really known how to run the business, you know, on a day -to -day basis or to grow the business. Now, Dave, that’s one very successful person. His name is Dave Klinko. Let me pull up his website so people can see it. making this up. His name is Dave Klinko.
Give me one second, folks. I’m going to pull up the website. This is a real person, a real entrepreneur.
This is a real guy.
There he is. You might say, well, that’s what success looks like in my mind. That right there, when I look at that guy, I think it’s success. Okay, here you go. This is his business. It’s Amania Industrial.
He’s an engineer. He does mechanical, electrical, electronic engineering. There he is. And Dave, one more success story. This is Charles Kola. This is a guy who runs a fitness gym.
Here we go. And if this video plays, it’ll be less awkward. If it doesn’t play, then perhaps I’ll play the cowbell. Okay, let’s see here, folks. I feel like it’s on the verge of playing. Almost there, right now we’re getting a good look at him.
That’s Charles Colaw, and that website is colawfitness .
com. Let me do this real quick. Let me see if I can pull this up. But again, I don’t care what you look like, your make and model, what you physically look like. I’m talking about what does your calendar look like? Here we go.
Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. Okay, so Dave, I just want to go back to this. When you look at these two gentlemen, I think it’s easy to say, oh man, I don’t have what it takes to be successful because I don’t look like that guy.
Or I don’t look like that guy. But both of those guys are having massively irrefutable, provable success. One’s an engineer, Dave, and the other one is a fitness expert. But they both started by saying, you know what? I need a coach or a mentor or somebody who can help me design my day. And I want to start with that, then I’ll get into my stack of stuff.
But Dave, if you’re watching this show right now, how can just changing someone’s calendar, if someone’s watching this right now, how can just somebody ordaining their destiny and making an intentional calendar every single day, how can just that move dramatically change someone’s life?
life? That’s like having a, you know, a game plan and sports. If you don’t have a battle plan, how you’re going to attack the defense and how you’re going to, you know, protect your team to win, you’re cooked in the squat.
So you got to have a battle plan. I’m going to pull it up here. This is my stack of stuff. I encourage everyone to take notes. I certainly do. So here we go.
Jim Rohn says discipline is the bridge between goals, and accomplishment. So just to put some more meat on the bone here, I’m gonna pull up his website, colawfitness . com, colawfitness . com. So Dave, with his business, there are certain key performance indicators that he has to measure. There are certain action items that he has to do on a daily basis to grow his company.
And Dave, I remember our first meeting with Charles Colaw, going over with him, this is specifically what you have to do to grow your business. and just the mind freedom of knowing, wow, this is what I need to do. Again, how did he do it? He went to thrivetimeshow . com, thrivetimeshow . com.
He scheduled a free consultation. We went over what he needs to do to grow his business. I remember the same conversation with Dave Klinko there with his engineering company. But Dave, it first starts with, we’ve gotta recognize, if we’re gonna have massive success, discipline is the bridge. between our goals and their achievement. And I think we all intuitively know that.
But what is it, Dave, within us that as believers, we can believe in God so much, and yet we somehow don’t believe in the importance of revering every moment of our own day?
Why is it that we don’t ordain our own destiny and that we don’t redeem the time for the days that are evil? Why is it that we, as Christians, a lot of times drift? What is that?
I think it’s because we become lackadaisical. We don’t have that coach or that sharpening of the iron that we need because once you do it, you see that you need to do it and you’re going to keep on doing it. This is from Proverbs. Now, Dave, this is going to seem mean. I’m going to read this to you. It’s going to seem mean.
This is from Proverbs. It says here, this is Proverbs 14, 23. It says, in all labor there is profit, but the talk of the lips tendeth only to pinnery. Well, that means extreme poverty and destitution. That’s in the Bible. So, you know, we can talk all we want to talk, but we got to take action.
And that’s why if you’re watching this show, we want to encourage you, head on over to thrivetimeshow . com, come join us at one of our in -person workshops. I’m telling you, we got Tim Tebow coming up in April, and I promise you, these in -person workshops have the power to change your life. I’ve been doing them for 20 years, and I’m always amazed by how many people say, Clay, I’ve listened to your podcast for years, and for whatever reason, I saw Tim Tebow was coming, or I saw Eric Trump was coming, I decided to come to the workshop, it changed my life. But for years, they have put off or delayed attending one of these events. So I encourage you, go to thrivetimeshow .
com. We have the Reawaken Reunion coming up here June 19th and June 20th. That’s the Reawaken Reunion coming up June 19th and June 20th. And if you buy a ticket for the Reawaken tour, we’re gonna give you one day of free, a one day free tour. free business conference. You get a one -day business conference included.
So on the 18th, I’ll be hosting a business conference right here in Tulsa, Oklahoma. That’s June 18th. Also, we have Tim Tebow coming up in April. But regardless of which event you decide to go to, April with Tim Tebow, or you want to come join Eric Trump and Team America on June 19th and 20th, you got to take action. Now, notable quote number two coming in hot. You must take personal responsibility.
You cannot change the circumstances or the seasons or the wind, but you can change yourself. That is something you have charge of. Jim Rohn, again, this is powerful, Dave. We can’t change the economy. We can’t change what’s going on with New York right now and their communist mayor, right? We can’t change many things that are plaguing the earth.
but what we can do is we can seize the day. And Dave, when you’re working in corporate America, I know there’s many things in corporate America that probably made you crazy, but there were things that you could do on a daily basis. What were some of the things that you could do within big time corporate America that, you know, you couldn’t change a lot of things, but the things you could do, what are some of those things that you could change on a daily basis that allowed you to have massive success? Well, first of all, have a detailed action plan of your day, what you’re going to attack and to move the goalpost, make sure you’re scoring. But I do something that no other director would do at AT &T. I go out in the field with my reps. I want to see what’s happening out there.
I want to see all the things that they have to go up against, how to close these deals. But if you’re not out in the field knowing what’s going on, then how are you going to run your operation accordingly? You need to know what the competition is doing. You need to know what works and what doesn’t work.
You need to know what your sales reps experience every day.
You need to show them how to build a funnel, how to close, how to have A priority, B priority, C priority, and not just chase whales, but have singles and doubles until the whales come in. We’ll be right back. Join thousands of users who’ve already transformed their health.
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We are all called for one thing to reach a billion souls and we need to to be united for such a time as this. Billion soul donation, become a billion soul partner by giving $30 or more monthly and support our mission to reach 1 billion souls for Christ. And a thank you, you’ll receive a copy of my book, all for his glory, and also enter to a chance to win a once in a lifetime trip to either the footprints of Paul, which is our trip to Greece next year, or Our trip back to Israel, so we’re gonna be having two big trips next year back, taking a group back to Israel, and the first time ever the Apostle Paul footprints in Greece. It’s gonna be a magnificent trip. Of what’s working too. And we’re back in Kingdom Business Builders with Clay Clark.
You know, Dave, one of the most surreal things in the world is being on a podcast or a broadcast. I’ll tell you why, folks. Because a lot of people, not you watching, what we will reject, or embrace a message based upon who’s presenting it. So you look at this and you go, this guy, his eyebrows are out of control. Look at this guy. Look how pale this guy is.
Does he have ear hair underneath those headphones? What’s going on? And a lot of times we look at the packaging and we say, and that guy, Clay Clark guy, I don’t know. I don’t know that I like him. I like Dave more. Some people say, you know what?
I don’t like either one of those guys. I want a different person. Because a lot of times we reject a message based upon the tone of the person who presents it, the way the person looks, maybe even our individual attitude at the moment. but I want to encourage everybody with love and hope and uplifting spirit, hopefully people can feel that and it resonates with you, that you have the capacity to get unstuck financially. I was just having a wonderful conversation with somebody yesterday that called me and they said, hey, I am so thankful that we have teamed up with you guys, you know, what, three, four years ago. They’re calling me, by the way, context, nine o ‘clock at night, Central, which is 11 o ‘clock their time, or 11, it’d be 10 o ‘clock on their time, East Coast.
calling me just to say how much they appreciate the growth they’ve had in their business and how they’ve almost tripled in sales over a span of time of three years. And previously, their business had been stuck. And so I hope everybody out there, you know you have the mental capacity and tenacity needed to get unstuck. Everybody out there, you can do it. So we’re moving on to our pro tip number four coming in hot. Broke tip number four coming out from Jim Rohn, the bestselling author that you have read.
I have read Jim Rohn, bestselling author, the man responsible largely for the career of Tony Robbins. He says without a sense of urgency, desire loses its value. And my problem that I have, folks watching, is I only do sense of urgency. I do not understand the idea of putting off for tomorrow what could be done today. And so you think about my kids for Christmas. I’m wearing out my kids on Christmas.
We’re doing a limo light tour. We’re having a gingerbread competition, Olympics kind of thing. We’re having a band to come over to the Clark house. We’re doing a gift exchange. And there’s a certain energy and pacing that makes those two days a lot of fun. But if I had taken out that schedule of events and that pacing, all of a sudden it becomes lackadaisical, all of a sudden the energy’s gone, and I’m trying to encourage somebody out there, you’ve gotta seize the day.
This is the day that the Lord has made and you should rejoice and be glad in it, and you’ve got to seize the day. This just in from Jim Rohn, again, without a sense of urgency, desire loses its value. And so Dave, I encourage everybody out there right now, and Dave, you’ve been to the workshops, you’ve obviously participated on a massive level with the Reawaken tour. If somebody goes to thrivetimeshow . com right now, and they request a ticket for the Reawaken America tour, I can promise everybody out there you’re going to have a life -changing experience.
I can promise you, if you come join us in April with Tim Tebow at our business workshop in Tulsa, I can promise you, you’re going to have a life -changing experience. I can promise you, Dave, that we have a, you know, you can name your price. I mean, I can promise you, you can name your price, it’s gonna be life -changing. I can promise you, if you go to thrivetimeshow . com and you click on testimonials, you’re gonna watch over 2 ,000 client success stories. And by the way, I’ve got a great one I’m recording today.
Incredible, this optometrist whose business was completely stuck, whose next level growth, I’ve got another one coming up tomorrow with a guy that does seamless guttering. He got fired from a job, and he thought, well, I’ll go do seamless guttering. I mean, this is, I have so many testimonies, and Dave, I could say that, but unless somebody out there engages with what we’re saying, and unless they go to thrivetimeshow . com right now, and they use promo code HISGLORY to get that discount and for a chance to win a backstage pass, if they don’t do that, Dave, it doesn’t matter what I say, if you don’t take action, Your life can’t change.
And Dave, I don’t know how to communicate that effectively. Perhaps you could do it more succinctly than I can, because you rose to a high level in corporate America, which is very hard, because so many people in corporate America are just sort of mindlessly going to work, just sort of drifting along. And Dave, one of your superpowers that God gave you is you were able to captivate the attention of a largely asleep, corporate America staff working for a telecom company and get them to take action. Dave, what do you say to somebody who’s kind of resistant to take an action right now? You’ve got to take action. You know, if I would have just gone through
the corporate world and just relied on the corporate world, it never would have worked.
But I took, I invested in the Jim Rohn’s, the Tony Robbins, you know, the Zig Ziglar’s to just get people to understand how do we do this? How do we break it down? How do we make it simple? But let’s take massive action. Now I want to give people some stats that are going to blow your mind. I want everybody to not believe me.
So I’m going to pull it up on the screen here. And I find these statistics to be very encouraging, but somebody else out there is going to find it to be discouraging. But here we go. So if you go to thrivetimeshow . com and you click on testimonials, you’re going to see thousands of client success stories, just thousands of them spanning a period of 20 years. It’s pretty awesome.
When you go to thrivetimeshow . com, you click on testimonials, it’s pretty awesome what you’re going to find there. However, if you go to usdebtclock . org, And you look at the number of self -employed people, there’s only 9 million self -employed people right now, Dave, in a population of 342 million Americans. So in a population of 342 million Americans, we now have just 9 million self -employed people. And according to Inc.
Magazine, 96 % of businesses fail. According to Inc magazine 96 % so Dave what percentage is that of people that are going to succeed by default? I’ll do the math for you folks if 96 % of business owners failed And just 9 million out of 342 million Americans are self -employed. What that means is 96 % of businesses fail, and only 2 % of our population is even self -employed to begin with. Dave, that means you have a one out of 1 ,000 shot of making it as a self -employed person by default. But yet, I have thousands of client success stories that defy the statistics.
And Dave, you’ve met these people. You’ve met people like Aaron Antus. We helped him grow his company, shahomes . million, shawholmes .com, from com, from $14 million to $151 million.
You’ve met Karime and her wonderful daughter there at the conference, a 15 -year -old daughter, the incredible mom, Karime. They’ve grown their company whistle while you clean despite the odds into a successful company. Dave, what do you say to someone who looks at the odds and they say, man, I just, I don’t think it’s statistically probable that I can make it. What do you say, Dave? I’d say you need a coach, you know, even the top people in the world. Tom Brady had a coach.
Jack Nicklaus had a coach. Even the best of the best need a coach to help them put a plan together and get better each day. And that’s what your conference does.
It takes it from A to Z like no other conference I’ve ever seen. And another amazing thing to me is that your clients have been with you year after year. They stick on. That tells you something. You know, this is something I want to pull up here. You mentioned this and I’m going to pull some of my screen here.
By the way, folks, I’m kind of running like a Hubble spacecraft here on my office. I’ve got a lot of computer screens, a lot of data. I’m not playing solitaire. It’s kind of a bizarre format, but it works for me. Tim Grover was Michael Jordan’s personal trainer for 15 years. And there was a young man by the name of Kobe.
And Kobe reached out to Michael one day, Dave. And he said, hey, Kobe. Kobe said to Michael, hey, Michael, can you tell me who your trainer is? And Michael said, well, I mean, I can tell you who it is, but you’re not going to use him. And he said, well, I want to use him. Come on.
Who’s your trainer? He says, Tim Grover. Kobe says, I want to work with him. And he says, nope, nope, nope, nope. Can’t work with him. You know why?
Because he’s my trainer.
This is a true story.
Every time the Chicago Bulls had a loss, guess what Michael Jordan would do? He would call Tim Grover and say, tomorrow we’re putting in an extra hour. Because Michael had this mindset, if he lost the night before, he wanted to win the next morning in the gym. Think about it, folks. Road trips, home games, road games. So when Michael retired, Kobe called, boop, boop, boop, boop, boop.
Hey, Michael, can I call your coach?
Michael says, yeah, you can call my coach.
And Kobe Bryant hired Tim Grover, and he swears that hiring Tim Grover changed his life. Robert Kiyosaki told me to my face at our in -person workshop where you were there as well. Robert Kiyosaki said, he said, Clay, professionals have a coach, and amateurs do not. Period. Professionals of any area have a coach, amateurs do not. So if you’re watching today’s show, I encourage you to go to thrivetimeshow .
com. I have three solutions for you at thrivetimeshow . com.
One, get out to the Reawaken America reunion June 19th and 20th, June 19th and 20th.
Two, come join Tim Tebow and the cast of characters. Learn how to grow a successful company right here in Tulsa, Oklahoma, thrivetimeshow .
com.
And three, if you wanna actually hire a coach, you wanna have a one -on -one coach, it starts with a free consultation with myself. I’ll sit down with you, figure out why you’re stuck, show you the path forward. to get unstuck. And if you want to become a client, it’s 1700 a month, 1 -7 -0 -0 per month. And we have scholarships. I’m not kidding.
We had a person we helped out for $200 a month who’s now thriving.
So we have scholarships to help anybody out there.
I don’t want to do $200 a month.
It’s not a financially sustainable model, but it’s a real story.
And I just spoke to this woman this morning.
So again, we can help you. But please use promo code his glory you get yourself a discount You have a chance to win a backstage pass and you also are help supporting this help support this wonderful broadcast of brief Please use the promo code his glory when going to thrive time should I come and Dave with two seconds of the clock back to you?
Yeah, take action Where are you from?
What has been your favorite part about the conference so far rewriting my mental imagery of marketing and how to better use my resources that I have.
And would you recommend this to anybody that you see? Absolutely.
So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. My name is Karime Schofield and the name of our company is Whistle While You Clean.
I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state. So Kentucky, Ohio, Indiana. We were getting a phone call and we were like, why is someone calling our business line? That’s unusual. And we picked it up and it was a lead.
I mean, it’s it’s been incredible play. It’s we’ve had like we’ve gone from zero to like 100 % growth. Like we’re like a full functioning company. It’s great. Like we were blown away at how well we’re doing. So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100.
So we have a list of customers that we want to market to. And so we’ve been making phone calls. We’ve been showing up in person. We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something. And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see.
And then we also upload a lot of images of the things that we do. And so also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant cycle of doing those things over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences. They are hilarious.
They’re fun. They’re educational. They’re so good that even my teenagers like them. And I would say don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses. If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer.
This is like the personal training for business. It has been absolutely amazing. I mean, our coach is encouraging. When he first met with us, he said, Do we want him to be like a drill sergeant with us? You know, what level of intensity do we want him to give us? And I will say he is incredibly, incredibly encouraging all the time.
And he just hits the same mark with us every single time. It’s very repetitive, but I feel like I think we both really learn a lot every time we sit down and have a conversation with him over the phone. It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace. But that next week, he’s drilling us again, like pushing us to go harder. Our no brainer offer is we are offering your first clean for a dollar. And that sounds absolutely insane.
It even sounded insane when I was talking over it with our business coach.
And I would tell you that that has generated some of our hugest clients.
I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads.
And we were surprised how far that dollar clean got us. It’s been really important, because it kind of, it hones in, so that you’re not just all over the place when you’re trying to explain what it is that you do.
And a lot of times, it’s like you’re a good person offering a good product, and you have integrity, and you want to communicate that.
But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way.
Had you ever been an entrepreneur before starting this particular business? No, never. Did you ever think about wanting to own your own business someday?
Or what was the first time you thought, you know, maybe I would like to open my own business? Absolutely. I’ve probably been dreaming about it for about 10 years. Okay. And let me go to your daughter here. Uh, had you ever thought about wanting to team up and open your own business or was that something that you were maybe excited about or not, not so much?
Well, for me, my parents would always listen to your podcast and business podcast. And as I started listening to them, I started realizing that I wanted to own a business.
Transcribed with Cockatoo