Daniel Connell | Celebrating the 2.5X Growth of DCProLVA.com (The Audio, Video & Lighting Service Provider of Choice for Bethel, Life Church, Charlie Kirk, Trump Rallies) + Growing Through the Messy Middle w/ Proven Systems

Audio Transcription

Transcribed with Cockatoo

(Speaker 2)
My name is Daniel Connell and my company is DC Pro LVA for lighting video and audio. Our website is real simple for our website. It’s DCProLVA.com. I’ve started with you guys actually looked it was two years ago this month. Gross revenue has grown two and a half times since then in our company. Beyond that we are standing at the door right now of another major push. I can see it. I can see it coming. The pieces are getting into place. So have this conversation

(Speaker 2)
with me again a year from now and I bet I can say the same thing again that we’ve grown two and a half times just between now and then. We kind of exist in two spaces. A huge client pool of ours is houses of worship. You know, mainly churches. We’ve worked a lot of big clients in that area. Bethel Church, Elevation Church, Life Church here in Oklahoma, Church of the Highlands out of Alabama.

(Speaker 2)
You kind of name it if you’re a large church in those areas, we work with them. But what I always like to stress when I say that, those are fun to work with. Some of our favorite clients are the smaller churches around. You know, the ones that just want to have a good way with their congregations. So smaller churches shouldn’t hesitate to reach out to us. We also do a lot in the corporate space.

(Speaker 2)
We work with Turning Point USA, Charlie Kirk. I know a lot of your listeners are probably very familiar with Charlie, the awesome work he does. We do all the Turning Point events. We had the honor of providing lighting

(Speaker 2)
for 11 of President Trump’s stops that he did with Turning Point on the election cycle. Hopefully gonna have some more here. And you know, occasionally we get to work with other more unique artists and clients. We’ve worked with Nitro Circus, which is the guys that do the crazy backflips on the motorcycles. We’ve worked with SpaceX, Tesla, a lot of big corporate events. So again, I know a lot of your listeners are people that own corporations, run companies. Having events that are presented with excellence, so it represents your company well, is huge, and that’s a lot of what we do is helping other companies with that.

(Speaker 2)
It’s audio video lighting, AVL. We made a little joke in our name. My personal background is as a lighting and production designer, so we decided to switch it up and call ourselves an LVA company. You know, we put lighting first where it belongs,

(Speaker 2)
sit at the tail end. But we do all that. Anything we’re gonna have a live event where you’re gonna have an audience, a crowd, a church service, a concert, a corporate event. We specialize in all those types of things. And we’re also starting to branch out into TV studio spaces, corporate boardrooms. You know, I can’t imagine a bigger failure

(Speaker 2)
than when you’re in a corporate boardroom and you’re trying to communicate with a client and you’re having AVL failures. You know, you’re not look well. Even, you know, right here in my little office, we make sure we have proper lighting, proper microphones. I want to sound good. I want to look good. So we’re also starting to help people with that. But I was the technician mindset. So I understood how to do the service work that we do very well. I didn’t know how to lead a team doing it. I didn’t know

(Speaker 2)
how to structure, you know, our sales team properly to take that load off. And, you know, I found myself just showing up at the office every day and going, what, what, what hill do I need to climb today? And what that usually meant is that other people got to take control of my time, you know, whether it would be my employees or our customers, they dictated what my days looked like. You know, when I reached out to you guys and started working with you, what I thought, you know, and what I thought I wanted from you guys was a bunch of prebuilt systems that you would hand off to me and go, okay, here’s the way you need to do it. What you did and what has been the real secret for me is that you worked on me first. And example, right here in front of me, if I’m looking at my desk,

(Speaker 2)
this is my daily clipboard. I carry around. It’s got my calendar on one side, my to-do list on the other, such a simple thing, such a stress relief that allows me to step away from the working in my business and work on my business because before I get to that point every day I can look through and go no that’s not something I need to do. At the bottom of that to-do list what you probably couldn’t see because I showed it pretty fast is I have a delegate section on my to-do list where I will start to write a note for me and go, no, someone else can do that.

(Speaker 2)
And I’ll put it in the delegate. That pre-planning of my time has made us millions of dollars. The major benefit for me is, you know, and again, initially my pushback was that we have QuickBooks that we use. It shows me all this.

(Speaker 2)
No, it definitely does not. What we’ve been able to identify, because of the uniqueness of the industry we’re in, we don’t have short-term payoffs. You know, we don’t have clients giving us money every single day. We get money in big chunks, spread out over a larger period of time.

(Speaker 2)
And what it’s helped me identify is a weird cashflow variable in our industry that we didn’t understand before. And we can kind of do this over the week. So I will have three or four weeks in a row with a low cashflow season. And then I’ll have two or three with a high cashflow season. What that has allowed us to start doing now

(Speaker 2)
is adjusting our spending where we’re doing it at the peaks and not in the valleys of that cashflow. Seems like a minor thing, but has kept us from either number one, missing opportunities, because we were trying to time the cash flow at the wrong time, or just not spending that money in the proper place.

(Speaker 1)
Folks, on today’s show, I’m super excited to introduce you to an entrepreneur that’s having a lot of success. Why? Because I think when I interview someone like Wolfgang Puck, or John Maxwell, or the founder of FUBU, or an Eric Trump, I think it seems sometimes unapproachable. I think sometimes when you see somebody who’s having that level of success,

(Speaker 1)
it seems unapproachable. Then I think there’s somebody watching today’s show and you’ve got an idea for a startup, you wanna start something, or maybe you have a company and you’re just kinda stuck. And you say, I wanna have massive success,

(Speaker 1)
but I need to hear a success story of somebody else that has done it, that is doing it, somebody who’s in the trenches with me, because it’s going to build your confidence and your faith that you too can do it. And so on today’s show, I want to introduce you to a man who has built and is building a super successful company that’s adding a ton of value. It’s adding a ton of value in the audio visual space.

(Speaker 1)
Daniel Kanell, welcome onto the Thrived Time Show.

(Speaker 2)
How are you, sir? Thanks so much. I’m doing great. I think that may be one of the best compliments I’ve ever gotten,

(Speaker 1)
definitely the best introduction I’ve ever gotten. So, thanks. Well, I appreciate you very much. I know there’s somebody watching this going, is this guy an AI model? Is he real? So, can you share with us your first and last name and

(Speaker 2)
the name of your website? Absolutely. My name is Daniel Kanell. You know, my company is DCProLVA, for lighting, video, and audio. Our website’s real simple for our website. It’s DCProLVA.com.

(Speaker 1)
OK, I’m going to pull it up real quick on the screen so people can verify that it is a real website. And for anybody out there who is kind of watching today’s show and you want to add value to today’s guest, if you go to DCProLVA.com and share that link on your social media. What that does is it helps Daniel’s website rank higher in the search results too.

(Speaker 1)
So if you’re watching today’s show, go to DCProLVA.com, click there right now and you can see the website and you can verify he’s a real person. Now Daniel, you work on some of the biggest projects in America, some visually spectacular things. Tell us over the years, who are some of the projects or in America, some visually spectacular things. Tell us over the years, who are some of the projects or what kinds of projects have you worked on over the years?

(Speaker 2)
Absolutely. We kind of exist in two spaces. A huge client pool of ours is houses of worship, mainly churches. We’ve worked a lot of big clients in that area. Bethel Church, Elevation Church, Life Church here in Oklahoma,

(Speaker 2)
Church of the Highlands out of Alabama. You kind of name it if you’re a large church in those areas, we work with them. But what I always like to stress when I say that, those are fun to work with. Some of our favorite clients are the smaller churches around, you know, the ones that just want to have a good way to communicate with their congregations. So smaller churches shouldn’t hesitate to reach out to us. We also do a lot in the corporate space. We work with Turning Point USA, Charlie Kirk. I know a lot of your listeners are probably very familiar with Charlie,

(Speaker 2)
the awesome work he does. We do all the Turning Point events. We had the honor of providing lighting for 11 of President Trump’s stops that he did with Turning Point on the election cycle. Hopefully going to have some more here. And, you know, occasionally we get to work with other more unique artists and clients. We’ve worked with Nitro Circus, which is the guys that do the crazy backflips on the motorcycles. We’ve worked with SpaceX, Tesla, a lot of big corporate events. So again, I know a lot of your listeners are people that own corporations, run companies. Having events that are presented with excellence, so it represents your company well, is huge.

(Speaker 1)
And that’s a lot of what we do is helping other companies with that. If you had to describe the services that you provide, or would you describe yourself as audio visual lighting, or what do you call that? What’s kind of the industry terminology that would be best used to describe what you do?

(Speaker 2)
Absolutely. And you kind of hit the nail on the head there. It’s audio video lighting, AVL. We made a little joke in our name. My personal background is as a lighting and production designer, so we decided to switch it up and call ourselves an LVA company. You know, we put lighting first where it belongs, sit at the tail end, but we do all that. Pretty much anything we’re going to have a live event,

(Speaker 2)
where you’re going to have an audience, a crowd, a church service, a concert, a corporate event, we specialize in all those types of things. And we’re also starting to branch out into spaces, corporate boardrooms. I can’t imagine a bigger failure than when you’re in a corporate boardroom and you’re trying to communicate with a client and you’re having AVL failures. You’re not linking up to your Zoom correctly. You don’t sound well.

(Speaker 2)
You don’t look well. Even right here in my little office, we make sure we have proper lighting, proper microphones. I want to sound good.

(Speaker 1)
I want to hire you guys or learn more about your services before we get into your story, everybody go out there right now to DCProLVA.com. Who’s your ideal and likely buyer? Like who do you work with? Is it typically churches? Is it corporate America? Is it, what’s kind of your ideal and likely buyer?

(Speaker 2)
We are between 60 and 70% of our clients being churches. And again, I mentioned some big names in the church world there. We work with all sizes. If you just, even if you just need some good speakers to make sure your pastor’s voice is clear

(Speaker 2)
with every seat in the room, we can serve churches that size up to the biggest in the country. After that, we work with a lot of corporate companies. We do less and less of the musical concerts and things of that nature anymore. But if you’re a corporation that wants to host an event for employees, you

(Speaker 2)
want to host an event for clients to come to, we’d be a great company to reach out to, just to make sure your message is presented with excellence.

(Speaker 1)
Now, how did you first start this company? Again, for anybody out there, if you’re listening right now and you’re taking notes, it’s dcprolva.com. How did you start dcpro lva.com? What was the process

(Speaker 2)
like? Very bad. No, I this is all I’ve done my whole career. I’ve been a lighting production designer. You know, until DC pro started about six or seven years ago, I hired my first full time employee in January of 2020. So I kind of consider that personally the start of the company when I started bringing

(Speaker 2)
more people into it here. And you know, for anyone outside that’s read the book, E-Myth, that’s how I started the company. I started the book as a technician and going, well, I know how to do lighting production very well, so I bet I can get people to buy it. And after a couple of years of doing that, I realized I needed help. And that’s where I reached out to people like you guys to help show me how to not just do the work of the business, but build a business out of it. So we started out by just using my network, people I already had relationships with and going, hey, rather than just hiring me to

(Speaker 2)
provide the service for you, now we provide product. Now we provide rental solutions. Now we provide this and just building off of my network. And then what you guys have helped me with so much over the past couple of years of working with you is figuring out how to start to reach outside of my network to new customers, new leads that we don’t have an existing relationship with.

(Speaker 1)
Now on part two of today’s show, I kind of teed it up. So I’m gonna put Michael Gerber. I did an interview with Michael Gerber. I’m gonna add it to part two of today’s show. Michael Gerber is the author of the E-Myth And Michael and I were comparing notes, and he was asking me, you know, where do you see clients that are typically stuck? Where do you see it, business owners?

(Speaker 1)
Clay, where do you see? And I said, well, in your book, as you articulated, you know, Michael Gerber wrote, that most entrepreneurs are technicians that are working in their business rather than on their business.

(Speaker 1)
And I said, Michael, what I find, the challenge I find when I work with clients is that the theory or the idea, the belief of, hey, I should work on my business, that is absolutely something people believe in. But then there’s the urgency of needing to sell something at a profit. Another example is there are people out there that are watching today’s show and they say,

(Speaker 1)
man, I want to achieve physical fitness like Daniel has. I want to be physically fit like Daniel, and I want to do it. I want to take my fitness goals to the next level. However, they have a job that has them work in the night shift, and they’re kind of viewing it

(Speaker 1)
like I can’t focus on fitness until I’m done with the night shift, or I can’t start working on my business until I actually get to a certain place financially, then I’ll work on the business. I can’t work out until I get to this spot in my life with my schedule. And what I find, and I told Michael Gerber this, I said, it’s the messy middle.

(Speaker 1)
That’s what I help clients through is that messy middle. So I want to get your thoughts about the messy middle because you have the biggest organizations in America and middle-sized companies reaching out to you every day. Meanwhile, you’re trying to work on the business. What was the biggest challenge or what is the biggest challenge of working through that

(Speaker 1)
together over these past couple of years?

(Speaker 2)
I think personally for me, the biggest challenge was I went from being exactly like you said, a technician, which by the way, please tell Mr. Gerber, I’m reading his book for the third time right now. And it’s, it’s like, I’m reading it again for the first so valuable, but I was the technician mindset. So I understood how to do the service work that we do very well.

(Speaker 2)
I didn’t know how to lead a team doing it. I didn’t know how to structure, you know, our sales team properly to take that load off. showing up at the office every day and going, what hill do I need to climb today? And what that usually meant is that other people got to take control of my time. Whether it would be my employees or our customers, they dictated what my days looked like.

(Speaker 2)
When I reached out to you guys and started working with you, what I thought, and what I thought I wanted from you guys was a bunch of pre-built systems that you would hand off first. An example right here in front of me, if I’m looking at my desk, this is my daily clipboard I carry around. It’s got my calendar on one side, my to-do list on the other. Such a simple thing, literally life-changing. This is the first part of my day every day and what I’ve found is this relief, such a stress relief that allows me to step away from the working in my business and work

(Speaker 2)
on my business because before I get to that point every day I can look through and go no that’s not something I need to do. At the bottom of that to-do list what you probably couldn’t see because I showed it pretty fast is I have a delegate section on my to-do list where I will start to write a note for me and go no someone else can do. And I’ll put it in the delegate. That pre-planning of my time has made us millions of dollars.

(Speaker 1)
This, what you just said, I literally just got goosebumps. This is exactly, I mean, again, I tell people who watch this show, they say, why do you do it? Folks, I’m 44 years old. When I grew up, my dad was delivering pizzas at Domino’s. He was working at Quick Trip the night shift. He was absolutely doing the very best he could to provide for my family.

(Speaker 1)
He had a college degree. So he was trying to provide for my mom and my brother and I, and he just didn’t know how to do it. And so every time I talk to somebody, whether it’s you, Daniel, or somebody online or someone who comes to our workshop. I try to speak to, not in a new age kind of way, but I try to speak to Tom Clark, my father may he rest in peace, because he had to exchange the night shift and virtually every holiday and every day

(Speaker 1)
to put food on our table, and he didn’t know how to do it. He didn’t know how to grow a company. And I think that’s a really valuable thing about coaching is it’s different to have somebody tell you, hey, go do this.

(Speaker 1)
But coaching is the follow-up to make sure we’re actually doing it. And I think that’s a powerful thing is the follow-up. And I want to get your thoughts on this because if you’re new to coaching or new to having somebody helping you grow your company, it can seem tedious. It can even be frustrating having somebody follow up when you’re working on yourself. But really, that’s why I see professional athletes have coaches.

(Speaker 1)
People that are in great shape tend to work out with a partner or a group. People that have strong financials tend to work with an accountant or a financial coach. Can you talk about just the nature of the coaching relationship? Because I do think it can be tedious. It can be redundant. It could be, but it needs to be.

(Speaker 2)
It can be, and it definitely was. And I even went through a cycle with you guys where I wasn’t sure what we were doing. And I went and talked to my coach about it. And luckily, I got some clarity through that. But you know, what the big mental shift for me was, was like I said a second ago, I

(Speaker 2)
thought you guys were going to work on my business for me. And that was just a misunderstanding on my part. It’s exactly what you said, it’s coaching, you’re working on me so that I can work on my business. You know, some of the the tedious tracking. Again, I didn’t understand in the beginning, you know, some of my pushback to my coach was we already have systems in place for this. You know, we have things that do this, but what he pointed out very clearly, we have those, but I couldn’t explain them to him at a granular level. And if I can’t,

(Speaker 2)
as the owner of the company, explain it to my coach of how this works in our company, It means that it’s not actually working. So the tracking sheets that you guys have us do. I have a much more of a granular understanding of the finances of our company now than I ever did before. Tracking our Google reviews. I’m gonna be real honest, my industry, I did not in the beginning think that was something

(Speaker 2)
that was valuable. I was so wrong. And it’s not just getting the Google reviews to improve our SEO. What it’s done is helped build processes within my team to where I’m giving my guys ownership over that process.

(Speaker 2)
You know, I’m getting buy-in from them. So the result of the Google reviews is, rather than just benefiting, like I said, our SEO, it’s taught my team to, at the end of the project, to go talk to the clients, to get the review from them, to find out what went well, to lean into it.

(Speaker 2)
So all of that stems from these little, like you said, somewhat tedious things. But what I’d say with anybody that starts coaching with you guys, it took me probably seven to 10 months before I really got it. And once I did, the value is off the charts.

(Speaker 1)
Now I’m gonna unpack, there were six, I’ve taken notes here as you were talking, there are six areas I’m going to have you unpack one by one with the limited time we have here. So first off, as I was taking notes, tracking. System number one, tracking. I find that most business owners don’t track. Now let me give you an example. example, Charles Colom, I’m gonna pull up his website real quick, long time client of mine, unbelievable guy, probably the most physically fit specimen I’ve ever seen in

(Speaker 1)
my life. This guy, he is jacked. Charles is absolutely focused on fitness. And if you’re around him, he’s always taking notes on what he’s eating. He tracks every meal, what he eats, and what he does in the gym. And he looks like it.

(Speaker 1)
And so Charles is very intentional about tracking in the areas of fitness. And when I started showing him how to track in business, it resonated with him, it connected with him because he goes, okay, I do that in the gym. I don’t know why I’m not doing it with my company.

(Speaker 1)
And I think somebody out there watching today’s show, you’re maybe just new to tracking. How does it help you to see a tracking sheet where you can see each week what got done or what didn’t get done or what just just where you can see all the results in one place? Yeah, the the major benefit for me is you know, and again, initially, my pushback was that we have QuickBooks that we use, it shows me all this. No, it definitely does not. What we’ve been able to identify, because of the uniqueness of the industry we’re in, we don’t have short-term payoffs. You know, we don’t have clients

(Speaker 1)
giving us money every single day. We get money in big chunks, spread out over a larger period of time. And what it’s helped me identify is a weird cashflow variable in our industry that we didn’t understand before.

(Speaker 1)
And we can kind of do this over the week. So I will have three or four weeks in a row with a low cashflow season. And then I’ll have two or three with a high cashflow season. What that has allowed us to start doing now is adjusting our spending where we’re doing it at the peaks and not in the valleys of that cashflow.

(Speaker 1)
Seems like a minor thing, but has kept us from either number one, missing opportunities, because we were trying to time the cash flow at the wrong time, or just not spending

(Speaker 2)
that money in the proper place.

(Speaker 1)
Now, the next area I wanted to get more detailed into is online reputation management. You go to dcprolva.com. I was having this conversation with Eric Trump, actually. It’s very interesting. He came and spoke at, what, I think

(Speaker 1)
we’ve done 26 events together. But the first one he came to, one our attendees said what does he do I remember they said they were they were literally they came up to me in line this is Eric Trump they come up to his present Trump’s son and one of the attendees says what does he do like what’s his job you know this is he like on the does he help kind of manage things or what does he do? And I remember thinking to myself, that is so commonly asked to me.

(Speaker 1)
People always say, what does Eric do? And I explained to him, well, Eric Trump, you know, he actually runs the Trump organization. Like you talk about the Trump organization, who runs it? That’s Eric Trump. Okay. So the guy who manages thousands of employees.

(Speaker 1)
And I said, Eric, I don’t think most people know what you do. And he’s like, really? And it was kind of, he didn’t know that people didn’t know what he does. And I think the same thing’s true with your business. People go to your website

(Speaker 1)
and you’re almost like the best kept secret. You know, people didn’t know that you had done projects for certain people unless it’s documented on the website, unless you have images to prove you’ve done what you’ve done, unless you have testimonials or reviews of some kind. People wouldn’t know that you’ve done the audiovisual for some of the Trump rallies and the Charlie Kirk events in Bethel unless you had documented it.

(Speaker 1)
Could you talk about that? Because I know you’re a humble guy, and I know you don’t like to spend your time talking about yourself, which is part of the problem from a branding perspective. Can you talk about that for a second,

(Speaker 1)
like just the importance of or maybe how that’s helped you by documenting over the years some of the events you’ve done in the past?

(Speaker 2)
You know, actually, it’s funny you bring that up. This is something we’re in the middle of right now. I’ll share the bad with the good. This is an area we’re really trying to work on still. That website you kept, you keep bringing up, that’s actually our old website. You guys are helping me as we speak right now get the new website launched. So I’m very much in the middle of doing what you’re talking about. And it’s that. I don’t have a marketing background. So anytime I focus on marketing, it’s to me, it feels like bragging. It feels like, you know, I’m trying to show off. No, I’m trying to tell people and communicate about my business. We’re very much still in the middle of this right now.

(Speaker 2)
A lot of what you guys are helping me with, we’re doing both printed marketing, marketing materials. I don’t have, haven’t had a great way when my sales team, my business development team goes and meets with clients to have an easier visual of showing, hey, here’s what we do. And one of the things I’m noticing as the business continues to expand, when you’re the founder, it’s one thing to be able to stand there and go, yeah, I did this. I was there. And you can speak about it to a different degree than the people on your team can. So as we speak, going through and giving our team a lot of those materials they need to show, here’s what we do as a team. Here’s what the history of the company did.

(Speaker 2)
We’re both doing that on the website. You guys are personally working through with me on that. And then across the board, we are doing a whole marketing push of printed documentation, easy one flyer handouts. That’s one you guys have helped me understand a lot better.

(Speaker 2)
It’s just having something I can put into a customer’s hand. It gives them a quick, simple, easy to explain overview of what we do and who we are.

(Speaker 1)
Tying into the next item here, building systems that other people who are not experts can do. That’s a big thing. I call it the curse of knowledge, but it’s where you’re really good at graphic design. So you hire somebody with a graphic design degree,

(Speaker 1)
and you assume they can do what you want them to do, but they can’t. It’s where you have an audio visual background. So you hire somebody with an audio visual degree and you think they can do what you can do, but they can’t. And so building systems that other people can use. Can you talk about that? How that’s impacted your business, building systems that other people who are not you can use.

(Speaker 2)
Absolutely, and that’s not just doing audio, video, and lighting. It’s doing audio, video, and lighting my way, because the customer’s not coming to us for the commodity. They’re not coming to us for the fixtures and the speakers and the microphones. They’re coming to us for DC Pro and the way that DC Pro uses those tools for their event.

(Speaker 2)
So I did not, I, in my head, having never built anything like this before, thought that that had to be some big, complex system. We’ve started using simple just Google Docs. And any time a topic comes up where a person has a question about how we do this, that now immediately triggers a discussion inside of, oh, we need a Google Doc

(Speaker 2)
spelling out that process. We have complicated ones that go through our entire sales process from the moment a client calls to when we finalize their job. And it goes through every step. That particular one is almost a four page document

(Speaker 2)
at this point. We’ve also broken down sections of that, but being able to step back and see that whole workflow and talk through it and have everyone on the team know what the expectations are, have been huge. And we just hired a new office assistant.

(Speaker 2)
She started last week. That was the first new hire we’ve had where we had all of her onboarding documents already detailed out, down to call scripts. So she now sees when someone calls, word for word, here’s what I say. And that has been huge for getting her up to speed

(Speaker 37)
and going.

(Speaker 1)
Final three questions, final five minutes. Here we come. One is for anybody out there watching online that may be going, you know what, I have a church or I go to a church and maybe this company could help me. Maybe if I go to DCProLVA.com, maybe they can help my church or somebody who’s a pastor, you’re saying it can help my church. Or again, you attend a church, you’re going that can help.

(Speaker 1)
Maybe you’re a praise and worship leader or maybe you attend a place where you’re going, to go to the next level with the audio visual. What makes your company unique? Or why should everybody check out your business?

(Speaker 2)
Specifically for churches, one of the things we love is almost every person that works at DC Pro, definitely every person in management level and above has worked in full-time ministry at some point. We understand the challenges of churches. It’s not just about putting equipment in there.

(Speaker 2)
How do we put equipment in there that’s gonna honor your budget? Because that’s first and foremost, some person tithes to pay for whatever you’re going to pay us. We take that very seriously. We want to honor that money. Secondary, you most likely have volunteers making sure your service works every weekend. If we put in complicated systems,

(Speaker 2)
if we put in systems that they can’t win at, that’s going to fall apart. And when you’re talking about something like church, that’s a very serious matter. If your microphone is feeding back, if your screen glitches out, if things aren’t working right, that very well could distract someone who’s at your church for the first time and interfere with them getting a relationship with Christ. So yeah, we are very serious about the quality, the simplicity, the excellence of

(Speaker 1)
what we do across the board, but even more so with churches. Second question for you. A lot of people, you know, they come to our conferences and they say, Clay, that business conference I came to, it really ignited something for me. Some people say the weekly coaching, it really holds me accountable and helps me grow. Some people say it’s all of it together.

(Speaker 1)
What do you say to somebody out there that hasn’t been to one of our workshops

(Speaker 2)
or hasn’t scheduled a free 13-point assessment with our team yet? I’ve been to one of your guys conferences. And that was absolutely the first thing that hooked me. And it was literally something you said in that conference that got me in. I thought that what you guys were going to coach me on was just work harder, work more hours work all the time. And that was not something that was going to work for me personally. It

(Speaker 2)
wasn’t that you made it very clear that every business leader is looking for one of two things or maybe both, financial freedom or time freedom. And it’s important that you understand what you’re going for and then you build your business to get what you want out of that. That is what made me understand, okay, this is a team I wanna talk to.

(Speaker 2)
You and I did that quick third minute onboarding and that is what took me the rest of the way. Absolutely. I found more value in the coaching 100%, but I highly recommend someone attends at least one conference, because it really gives you a great overview of your guys

(Speaker 1)
approach. Final question for you, for anybody out there that will you maybe you’re stuck in an elevator with somebody and they say, Okay, give me a 60 second or less overview of how the coaching has impacted your company. How would you describe it for somebody who’s going? All right, 60 seconds, you and I are in an elevator.

(Speaker 1)
Tell me how the coaching has impacted your company.

(Speaker 2)
You know, I think for every company, it’s going to be a little different, you know? And in the beginning, like I’ve said a couple of times, I thought you guys were there to help work on my company. No, you’re there to help work on me. But what that’s done is it’s taken me from that technician we’ve talked about from the E-Myth book and turned me into that entrepreneur.

(Speaker 2)
I have a background in the industry. I don’t need you guys to help me understand audio, video, and lighting everywhere anymore. But what you’ve done is optimized me. I now get more done in one day here at the office than I used to get done in a week or weeks at the office.

(Speaker 2)
But on top of that, I leave the office every day at two o’clock because I have, you know, my family is uber important to me. Getting to the gym every day to make sure I’m mentally, physically feeling well so that I can do all the things I need to do is very important to me. So I get up every day at 4 a.m., go straight to my office at home, and work for three hours before I ever get to the office. Now some people But yeah, what if it meant you could get away at two o’clock? So it took months and months of Andrew from your team, really individually honing in on every little detail.

(Speaker 2)
But I’m now optimized to the point where, it’s not just that you guys helped me with DC Pro. There’s a few more things we’re trying to get lined up at DC Pro. So it’s at the point where I feel like I’ve won it. But now I can’t wait to start from my next business and the next business after that, and the next business after that. We have two in the cooker right now that I’m not quite ready to launch. But when I do, it’s

(Speaker 2)
gonna be huge. The reason I can do that is not because you told me how to run DC pro, you taught me how to run me.

(Speaker 1)
Uh, our service, we do charge $1,700 a month for our service, we do that we make a 20% profit margin. So I make $340 a month for a client. From an ROI perspective, or, you know, return on investment perspective, what kind of ROI

(Speaker 36)
have you seen?

(Speaker 2)
So I’ve started with you guys actually looked, it was two years ago this month, gross revenue has grown two and a half times since then, in our in our company. Beyond that, we are standing at the door right now of another major push, I can see it, I can see it coming. The pieces are getting into place. So have this conversation with me again a year from now, and I bet I can say the same thing again

(Speaker 1)
that we’ve grown two and a half times just between now and then. Daniel, it’s an honor to serve you. Thank you so much for sharing your story, for encouraging everybody out there. And again, I just, I got goosebumps when you were explaining to me the transformation, so I couldn’t be more excited to serve you. Thanks for joining us today.

(Speaker 2)
Appreciate you guys.

(Speaker 1)
Take care, bye-bye.

(Speaker 6)
Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. And so if you let these pinheads get in your way,

(Speaker 1)
you’re in trouble. Robert, one of the things that you said on multiple interviews, multiple times, and every time you said it, I thought to myself, have I not been paying attention? Because it felt like new information to me. The first time I heard it, which is probably the 50th time I’d heard it, you said, octa,

(Speaker 1)
nonverba. And maybe the first time you said it, I was driving while I’m listening to the podcast while driving. And maybe I was half paying attention, but I octa non-verba. And then it was like, almost like an angelic moment for me. And I octa non-verba. And once I finally understood what it meant

(Speaker 1)
and what you were saying and how it could be used, I think it was life-changing for me and how I approach business. Could you explain octa non-verba, what it means, and how our listeners can apply it?

(Speaker 6)
Clay, you gave me goosebumps, man. I’m glad it hit you as hard as it did. Okta Nonverba is the motto of the US Merchant Marine Academy at Kings Point, New York. I had appointments with Naval Academy and Kings Point Merchant Marine Academy.

(Speaker 6)
And Merchant Marine Academy’s motto was, octa non verba. In other words, don’t listen to what a person says, watch what they do. Clay, my honor, my honor to be on your show, and thank you for all you do.

(Speaker 3)
I hear the ripple effects from you are good ripple effects.

(Speaker 6)
You know what I mean? People rave about what they learned from you, so congratulations.

(Speaker 27)
I learned at the Academy Kings Point New York.

(Speaker 9)
Octagon verb.

(Speaker 35)
Watch what a person does not what they say.

(Speaker 13)
I’m Ryan when the.

(Speaker 9)
behavioral issues and teach their dog how to listen.

(Speaker 5)
When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all. Just dog training. And that’s what’s so great about working with Clay and his team because they do it all for us.

(Speaker 13)
So that we can focus on our passion and that’s training dogs. Clay and his team here, they’re so enthusiastic, their energy is off the charts, never a dull moment, very

(Speaker 35)
thrived.

(Speaker 5)
We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, script for email, script for text message, scripting for everything.

(Speaker 33)
How I would describe the weekly meetings with Clay and his team

(Speaker 13)
are awesome.

(Speaker 34)
They’re so effective.

(Speaker 13)
It’s worth every minute.

(Speaker 33)
Things get done.

(Speaker 13)
We’ll ask for things like different flyers, and they’re done before our hour is up. So it’s just awesome, extremely effective.

(Speaker 5)
If you don’t use Clay and his team, you’re probably going to be pulling your hair out, or you’re going to spend half of your time trying to figure out the online marketing game and producing your own flyers and marketing materials, print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time. Not having a professional do it has a real sense of urgency and actually knows what they’re doing when you already have something that’s your core focus that you already know how to do. You would also be missing out with all the time and financial

(Speaker 13)
freedom that you would have working with Clay and his team. We would recommend Clay and his team to

(Speaker 5)
other business owners because they need to be working on their business not just trying to figure out the online game which is complex and changing daily. So no one has a marketing team too. Most people don’t. they can’t afford one and their local Web guy or a local person that they know Probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months There’s a definite sense of urgency with clay and his team. I used to have to ride other web people

(Speaker 5)
Really? I mean really ride them to get stuff done, and stuff is done so fast here. And people, there’s a real sense of urgency to get it done. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you.

(Speaker 5)
The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome.

(Speaker 5)
I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be.

(Speaker 5)
Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Play is hilarious. I literally laughed so hard that I started having tears yesterday. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top.

(Speaker 1)
Teaching you the systems to get what we got. Cullen Dixon’s on the hooks. I break down the books. Z’s bringing some wisdom and the good looks. As the father of five, that’s where I’mma dive. So if you see my wife and kids, please tell them hi.

(Speaker 1)
It’s C and Z up on your radio. Radio and now three, two, one, here we go! We started from the bottom, now we’re here. We started from the bottom, now we’re here. Yes, yes, yes, and yes, Thrive Nation, today’s a very special occasion because you never know, Josh Wilson, who you are going to meet at a Trump Hotel room. You never know when you go to the Trump Hotel in Chicago, you never know who you’re going to meet there. And I met the man and the myth,

(Speaker 1)
the guy who’s behind the E-Myth series of books that absolutely changed the way that I approach business. Michael Gerber, the author of the E-Myth. I met him there in the Chicago Hotel, and I asked him if he’d be on the show. He made a poor life choice,

(Speaker 1)
and he’s decided to be here with us. Michael Gerber, how are you, sir? Delighted to be here. Oh, wow. You are just absolutely a living legend and your book helped so many people. But before we get into your book, and specifically chapter five of your book, could you share with the listeners where you grew up and kind of your background, just so they know that you weren’t born at the top of the mountain.

(Speaker 3)
Well, hear me, nobody is born at the top of the mountain. I certainly wasn’t. I was born in New Jersey, in Elizabeth, New Jersey, of a couple of beautiful Jewish parents, and part of a growing family in 1936. In 1936, in the heart of the depression,

(Speaker 3)
just as the horror was taking place in Europe, and just before the Holocaust was to take place in Europe, I grew up as a little boy in that season without any understanding of what was going on in the world around me. My parents decided to move from New Jersey to California

(Speaker 3)
in 1947, and we did move to Anaheim, California and I was raised in Anaheim, California and my journey started in Anaheim, California and my journey continued for the rest of my life to the point where you speak to me here today and I could go into all of that, but it is such an uninteresting story about Michael Gerber, where he was, what he did, how he did it, why he didn’t do it, what he could have done.

(Speaker 1)
So, let me ask you this. When did you kind of start to figure out, when did you start to figure out what you wanted to do professionally? What age were you when you had that idea? I didn’t.

(Speaker 3)
I never focused on what I wanted to do. I was a jazz saxophone player. I was an encyclopedia salesman. I did this. I did that. I did that. I did this. All the time that I was doing that I was reading and reading and studying and studying philosophy, spirituality, music, jazz, all this stuff anybody would ever be attracted to, until I hit the age of 41. Now hear me, all of this started, Clay, then, at the age of 41.

(Speaker 1)
41.

(Speaker 3)
And at 41, a friend of mine who owned a small advertising agency in Silicon Valley, California, asked me if I’d meet with one of his clients who is having difficulty converting leads that my brother-in-law’s ad agency was creating for him into sales. And I told my brother-in-law, Ace, that’s his name,

(Speaker 3)
that’s still his name, God bless him. I said, Ace, I don’t know anything about business and I certainly don’t know anything about high-tech business. He said, Mike, you know more than you think you do, just meet with a guy, let’s see what happens. So he’s dropped me off to meet with a guy, we’ll call him Bob. Bob had a high-tech product. He had sales engineers having difficulty selling that product. And Ace dropped me off and said,

(Speaker 3)
Bob, Ace, Michael, guys, get to know each other. I’ll be back in an hour. So obviously Bob said to me, Michael, what do you know about my business? And I said, nothing, Bob, because I didn’t.

(Speaker 28)
Right.

(Speaker 3)
And he said, well, what do you know about our product? I said, less than that, Bob. And obviously he’s looking at his watch and thinking, I’ve got an hour with this guy. He doesn’t know anything. What in the hell am I going to do with him? But instead he said, so if you don’t know anything about my business and you don’t know anything about my product, how can you help me? And I said I haven’t a clue Bob, but we’ve got an hour to kill, so let’s start so I can ask you some questions. And that’s how all this

(Speaker 3)
started. I began to ask Bob questions and I realized despite the fact that he owned a small business, despite the fact that he was the CEO of a small business, despite the fact that he thought of himself as an entrepreneur starting that small business, every answer Bob gave me was anecdotal. There was no facts underlying anything he said. So I’d ask more, and then I’d ask more, and then I’d ask more, and then I’d ask more. And I suddenly realized I did know something about business. I knew that selling is a system. And I knew that Bob didn’t have one.

(Speaker 1)
Thrive Nation, that deserves a quick time out right there. That is absolutely huge. In order to create time freedom and financial freedom, again, in order to create both time and financial freedom, you must create systems that are both repeatable and quickly learnable. You have to create sales systems that other people can implement who are not you.

(Speaker 1)
And that way you can quickly train new members of your team how to create a repeatably, predictably successful system for sales. Otherwise, again, it always comes down to you doing the selling. You’ve got to create repeatable systems that wow the customers each and every time. So I would ask you today, specifically, when somebody calls your business phone, how is the phone answered? And if you don’t know the answer to that, make a call script for answering

(Speaker 1)
your phones. You need to have a call script for answering your phones. You need to have a pre-written email that you send to new potential clients. You need to have a call script for answering your phones. You need to have a pre-written email that you send to new potential clients. You need to have a frequently asked questions script. So that way, when anybody calls you and asks your new hire frequently asked questions, they’re

(Speaker 1)
going to have all the answers. You want to think about every aspect of your system, and you want to make it scalable and repeatable. You want to make sure that your on-hold music is music that is going to wow the customer each and every time. You want to make sure that every interaction

(Speaker 1)
with your customer is in fact scalable. It is repeatable and that it does wow the customers.

(Speaker 3)
And I told Bob, without a selling system, you’re not going anywhere with this. He said, what’s a selling system? I said, just think of it as a script. First you say this, then you say that, then you say this, then you say that.

(Speaker 3)
First he does this, then he does that, then he does this, then he does that. And in the process of doing this and doing that and saying this and saying that, something happens. And you can predict what that’s going to be after you’ve gotten it down, really gotten it down into a groove.

(Speaker 1)
Into a groove?

(Speaker 3)
Into a groove. And he said to me, Well, can you create that for me? And I said, of course. So when he came to pick me up, he said, What happened? I said, I just got a job. He said, What do you mean a job? I said, I just got a job. He said, what do you mean a job? I said, I’m now a consultant. He said, what do you mean a consultant? I said, I’m now consulting Bob on creating a selling system. He said, what do you know about that?

(Speaker 3)
I said, I guess everything. And that was the beginning of it. And that was the beginning of this.

(Speaker 1)
That was the beginning of the E-Myth. done since that point in time. Remember, keep this planted firmly in your mind, that entrepreneurship is simply solving a problem for your ideal and likely buyers in exchange for compensation. Again, entrepreneurship is simply solving a problem in exchange for the compensation

(Speaker 1)
that you seek for your ideal and likely buyers. Think about all of the problems that you can solve for your ideal and likely buyers. Think about all of the problems that you can solve for your ideal and likely buyers. Make a list of all the problems that you can solve for your ideal and likely buyers and offer your customer, offer your ideal and likely buyers those solutions in exchange for the money you seek and you will create both time and financial freedom. It is that easy, my friends. It is unbelievable.

(Speaker 1)
Find a problem that you can solve for your ideal and likely buyers, and then make the system repeatable. Make it scalable, and make sure that it wows your ideal and likely buyers. Make sure that the business can work without you,

(Speaker 1)
and you shall experience both time and financial freedom. So you might say, I didn’t come to the realization of why I was here on the planet until I turned 40. 40 years old. Let me ask you at the age of 40 you began to have these epiphanies discovering that many of the people out there most of our listeners most people on the planet, we have bought into this thing called the E-myth, where we’ve bought into this, this wrong mindset to business or this, this wrong way about looking at business.

(Speaker 1)
Can you explain what the E-myth is for people out there that don’t know what the E-myth stands for?

(Speaker 32)
Sure.

(Speaker 3)
The E-myth is the entrepreneurial myth. It’s based upon the assumption that everybody believes anybody and everybody who starts their own business is an entrepreneur. And the fact is they’re not. What I learned with Bob and then with Mary and then with Judy and the various little companies that I worked on behalf of Ace’s ad agency until the point it became obvious

(Speaker 3)
that I was going to do this on my own, not in Ace’s ad agency until the point it became obvious that I was going to do this on my own, not in ACE’s ad agency, because ACE didn’t believe in what I was saying either. But I came to realize that none of them were entrepreneurs. They were all what I came to call technicians suffering from an entrepreneurial seizure. All they did was create a job for themselves. So every small business is a job

(Speaker 3)
for the idiot who started it. And now they’re working for a really big idiot themselves. And they’re saying to themselves, yeah, but this isn’t working. And of course, it’s not working. Because they didn’t design it to work. They didn’t build it to work. They didn’t launch it to work. They didn’t grow it to work. Right. How to do that. Design it. Build it. Launch it and grow it is what the E-Myth is all about.

(Speaker 1)
If you’re out there today and you found yourself creating a business that has created financial freedom for you but you don’t know how to escape the wage cage and you don’t know how to actually create time freedom to go along with that financial freedom. That’s why we have our in-person workshops and the one-on-one coaching. To learn more, go to thrivetimeshow.com. That’s thrivetimeshow.com and click on the conferences button and there’s no upsells at our workshops and you’re going to be seated by real entrepreneurs, people that actually own successful companies who are now where you once were be seated by real entrepreneurs, people that actually own successful companies

(Speaker 1)
who are now where you once were. These are real entrepreneurs that needed to learn how to create both time and financial freedom. And many of our conference attendees come back year after year because now that they have created time and financial freedom, they want to refine the systems to make them even more efficient, or they want to receive a refresher course.

(Speaker 1)
Maybe they want to get re-inspired. But it’s really awesome because you’re going to be seated by real entrepreneurs just like you who own a company that is already doing well, but they just want to create both time and financial freedom at this point. And so I would encourage you to check it out today. Go to Thrivetimeshow.com and then click on the conferences button and book your conference

(Speaker 1)
tickets today. And don’t let finances be an obstacle here. If you’re in a tight spot, we have scholarship options available. Essentially, we’ll meet you where you’re at financially to make sure that the finances, the financial obligations of purchasing a Thrivetimeshow.com ticket are not going to exceed your ability to pay for them.

(Speaker 1)
And so, without any further ado, back to my interview with Michael Gerber. What I find is that some of us think that we know what we’re doing. So some of us, we think, and I was building my first company, DJ Connection,

(Speaker 1)
before Brent Lawless gave me her book, I was having quote unquote success. I was selling a lot of wedding packages with DJConnection.com. I was booking thousands of events. I was winning awards.

(Speaker 1)
I was being told I was the best entertainer. My company was great. And I, when I read chapter five of your book, you mentioned that I was creating a job and not a business. And I started contemplating, well, what’s the difference between busyness and a business? Because they’re spelled slightly differently, but busyness, there’s a Y in there.

(Speaker 1)
And I don’t know why I’m in business when I’m busyness. Busyness means I don’t know why. And then business means a business exists to serve me. There’s an I in business. So a business exists to serve me. There’s an I in business. So a business exists to serve me, okay. And I had to read that chapter over and over and over.

(Speaker 1)
And you challenged me in the Chicago hotel room at Trump Hotel, you challenged me to read the chapter again. So I read the book again. I read it, I went through all my highlights and I took photos of them and I sent it to your wife because I wanted you to know that I’d read it again. And so I would like to go into if we can to chapter five of your book and to page 51. We’re going to open up the book, E-Myth Revisited, where you wrote, every adolescent

(Speaker 1)
business reaches a point where it pushes beyond its owner’s comfort zone. For me, it was DJConnection.com. The boundary within which he feels secure in his ability to control his environment and outside of which he begins to lose control. That’s why I wanted to DJ his environment, and outside of which, he begins to lose control. That’s why I wanted to DJ 250 events, Michael, before your book saved me. I literally did 250 events in one year.

(Speaker 1)
I personally made the playlist for every wedding. I did everything. Tons of money, no time to spend it. It was awesome and terrible at the same time, and the world kept cheering. The world kept cheering.

(Speaker 1)
Help our listeners out there that are stuck in this adolescent phase where we want to control everything or we want to abdicate and assign items to members of our team who are poorly trained and then we never follow up. So we either want to do it ourselves or we want to do it ourselves or we want to assign the project to somebody on our team who is poorly trained, and poorly equipped to have success. And then we do a poor job of following up, following up help

(Speaker 1)
the listeners out there, my friend.

(Speaker 3)
So the evolution of a company from infancy to adolescence to maturity is an absolutely universal process. Most small companies, we’re talking about small companies, we’re talking about a hamburger stand, we’re talking about a meat market, we’re talking about anything and everything that depends upon somebody doing some work. The butcher does the work, the gardener does the work, the hairdresser

(Speaker 3)
does the work, the poodle clipper does the work. You understand what I’m saying? There’s work to be done. There’s work to be done in every single business on the planet. Now some of that work is very unsophisticated, some of that work is very sophisticated, but despite whether sophisticated or unsophisticated, every single small business owner who starts a business is actually that technician. The hairdresser starts a beauty shop.

(Speaker 3)
The guy behind the microphone starts a thing behind the microphone. A chiropractor starts a chiropractic practice and so forth and so forth. Well, of course they do, because that’s what they do. That’s what they know how to do.

(Speaker 1)
You’re correct. Everybody starts that way. I 100% agree with you.

(Speaker 3)
Yeah. So infancy is that startup. Infancy is the very beginning. Infancy was that joyous time, Clay, at the very beginning of what you were doing behind that microphone. Oh, yeah.

(Speaker 3)
Where you just shined. And you remember that.

(Speaker 19)
Oh, yeah.

(Speaker 3)
You just shined. Oh, it was awesome. It was a new idea and it was exciting and I did it myself and people Tears I got to get up every day. Oh every day you got up every day. Tell me the story. Is that? Absolutely. Absolutely. I’m just like the woman in the beauty parlor. She gets up every day and she goes to work and she takes out her brush and her needles and her thing and that and she goes to work and the lady that comes in and the lady who follows and then the lady who

(Speaker 3)
follows and they choose and they talk and they dance and they play and they do whatever they do. And the lady who comes in loves her and the other one loves her, the other one loves her and so forth and so on. And then she gets busy, busy, busy, busy. That’s where adolescence steps in. Your company grew beyond just beginning phase. So suddenly, you’ve got to do this,

(Speaker 3)
you got to do this, you got to do this. Because if you stop doing this, if you stop doing this, you’re out of business. Oh, yeah. That’s the deal. If you stop doing this, you’re out of business. And that’s where adolescence begins to take its toll. In other words, you got to get this done, you got to get that done, you got to get and you can’t do

(Speaker 1)
everything anymore. There’s too much to do too little time to do it. And also you don’t know everything that needs to be done. So you got to learn everything that needs to be done. Now you’re stretched,, the quality is going down, you’re dropping the ball, you’re making money, but now you’re kind of offering shoddy work, shoddy quality, you start to lose the excitement about your business. You feel trapped in your business, Michael, right? I mean, you feel trapped.

(Speaker 3)
Yeah, and your kids begin to wonder, where’s dad?

(Speaker 14)
Where’s dad?

(Speaker 3)
Where’s mom? Where’s mom? How come you’re never home, how come you’re never, how come you’re always working, how come you’re always working. Well I gotta work, I gotta work, I gotta work. I created this thing that depends upon me because I’m the star. So understand it’s that star issue. I’m the star. It won’t work unless Clay Clark does it. It won’t work unless Michael E. Gerber does it. I’m the star.

(Speaker 3)
That’s when the business begins to fail. It begins to fail big time. And what happens is instead of doing this and doing that and doing this and doing that, instead of all of a sudden having people doing it but they’re not doing it as well as you do it. You had to bring people in, you had to bring people in, you had to bring in a bookkeeper, you had to bring in a whatever. They’re not doing it as well as you did it. So finally you realize they don’t work as well as you do. So you let them go. Let them go.

(Speaker 3)
And when you let them go, now it’s still there waiting to be done.

(Speaker 1)
And now you get to do it yourself again, because you’ve created a job and not a business.

(Speaker 3)
Right. So what do you do?

(Speaker 11)
You get small again.

(Speaker 31)
Yeah.

(Speaker 3)
And that’s what everybody does. They grow and they shrink. And then it goes to adolescents again, and then they shrink and finally, they’re through. So last year, there were roughly 550,000 small companies that shut their doors in this country. 550,000 small businesses that shut their doors, not because of the pandemic.

(Speaker 3)
You understand the pandemic, yeah, that’s a problem. But understand the problem I’m talking about is a pandemic and has been a pandemic for generations.

(Speaker 1)
It’s worse than a pandemic. What you’re talking about is worse than a pandemic. This happens every year, every decade, over and over and over. And what I find, and I’d like to dive into this with you I have a lot of people that I have been friends with over the years Who they start hiring everybody like you were just talking about they begin hiring people and they began then they begin to abdicate

(Speaker 1)
But they think what they’re doing is to delegate there that they think that they’re delegating when they’re actually abdicating Could you talk about this? I see it with accounting almost 100% of the time, where people, they bring in someone to do their accounting, and they do not follow up with them because they’re supposed to be the expert.

(Speaker 1)
I mean, could you help the listeners out there and maybe tell us what the difference is between abdicating and delegating?

(Speaker 3)
Very simple. An abdication is where you turn over responsibility for something and there is no system. You turn over responsibility for a result, but there is no system. There’s no method by which that result

(Speaker 3)
is intended to be produced. You understand when McDonald’s was first formulated, the very first franchise store, the franchise prototype in Des Plaines, Illinois, Ray Kroc went to work on that McDonald’s hamburger stand to perfect the systems in that hamburger store

(Speaker 3)
so that whomever he hired would master the system. Master the system. The system was the solution, not the person he hired. In every case you’re talking about, where we abdicate accountability, we’re effectively turning over the responsibility to produce a result to somebody who’s going to do it whatever way they do it.

(Speaker 3)
And every single person we turn it over to does it differently. So there is no way we do it. And if there is no way we do it, there is no, in quotes, McDonald’s. There is no franchise.

(Speaker 3)
There is no turnkey system.

(Speaker 1)
There is no evolution of a methodology that identifies a brand from everyone else. You when you talk about a system this might sound mean. And Michael please feel free to to argue with me if you need to. Here you can straighten me out here. But I know people that say to me business owners who I meet at conferences or who I meet in my building, they’ll say, Clay, the system is Kara. The system is Steve. The system is Josh. They are assuming that a person is the system

(Speaker 1)
because the person does the job. And then that key person who’s been with them since day one or maybe day 10 or maybe month six, they move on. But I have found since implementing your approach to business business working on

(Speaker 1)
a business the E-Myth approach, I now am no longer dependent upon personalities. So when somebody feels like it’s time to move on, I can encourage them to move on with great joy. I mean, I mean that I can be I can be happy for them. I don’t have to hold them

(Speaker 3)
hostage and they don’t hold me hostage. Because the system stays here. Yeah. Because you own the system, you own the brand, you own the methodology, you own the ability to produce the result that you have designed your company to produce again and again and again and again. So when people tune in, when people come in,

(Speaker 3)
when people come to the store, when people go online, no matter where it is, online, offline, it doesn’t make any difference. It produces exactly the result they came to get because it is an intelligent system. That’s the key to the EMIC.

(Speaker 3)
That’s one of the critical keys to the EMIC. It’s the system, stupid.

(Speaker 1)
I have a, before I let Josh ask you some questions. Josh with Living Water Irrigation is here. Now I want to brag on Josh. He’s grown a business from three hundred thousand dollars in revenue to he’s on pace to hit three million this year. But last year Josh what were your sales last year. What would you end the end the year at one eight one point eight million dollars. He’s been a client of mine for a long time and he’s probably been tired of me referencing you. He’s probably tired of you. He’s probably saying, stop referencing. This guy doesn’t even exist. He thinks you’re probably

(Speaker 1)
like a mythical person, but I show him the book cover, he Googles you, he verifies, he knows you’re real now, and now he’s here with you and he has some questions for you, Michael. So Josh, what questions do you have for the great one, Mr. Michael Gerber? Well, Michael, first and foremost, thank you so much. It really honestly is an honor to speak to you. Due to you and all the coaching from Clay, it’s truly sincerely changed my life and the

(Speaker 2)
trajectory of it. So first and foremost, I’m thankful and grateful, sir.

(Speaker 29)
Well, thank you.

(Speaker 11)
Beyond that, my first question would be, what is the easiest way for us as a company? You know, we’re having some, some pretty exponential growth, and we’re really excited about it. But what’s the easiest way for us to define our biggest limiting factor? And for other business owners out there, what’s the easiest way to

(Speaker 2)
actually define that, Michael?

(Speaker 3)
Well, your biggest limiting factor is what keeps you from producing what you hope to produce. Your biggest limiting factor is what keeps you from producing what you hope to produce. Your biggest limiting factor is what keeps you from producing what you intend to produce, what you hope to produce, what your dream says you’re there to produce. And so everything starts with a dream, a vision, a purpose, and a mission. That’s the most critical thing you have to do at the beginning of all of this.

(Speaker 9)
I have a dream, I have a vision, I have a purpose, I have a mission. In 1977, when I started

(Speaker 3)
this thing that I’m so crazed about, when I started in 1977, we started with a dream, a vision, a purpose, and a mission. Our dream then, literally, in quote, was to transform the state of small business worldwide. Our vision was to invent the McDonald’s single small business owner who was attracted to our paradigm and implemented it could be as successful as a McDonald’s franchisee or even more. And our mission was to invent the business development system that made our dream, our vision, our purpose possible. So we started our company,

(Speaker 3)
we started with the dream, a vision, a purpose, and a mission. So the first thing I would say to you, what’s your dream? What’s your vision? What’s your purpose? What’s your mission?

(Speaker 11)
That is funny.

(Speaker 3)
Until you then can say, our dream is our, not mine, our dream, our vision, our purpose, our mission, and explicate them clearly to every single person who joins you in your company, you’ll not truly begin to grow it to the degree it’s waiting to be grown.

(Speaker 9)
So you want you want our listeners to define their dream,

(Speaker 3)
their mission, and their purpose. Am I correct? To dream the mission and the purpose vision, dream, vision, purpose, mission, step one, step two, step three, step four, the first four steps of what I call the eightfold path. First, my dream. My dream is the great result we’re here to produce. Second, my vision.

(Speaker 3)
My vision is the form our dream is going to take place on the street. Our purpose. Our purpose must truly transform the state of our individual customers’ mindset about who he or she is and what he or she can expect from an economic, social, relational, familiar life. And finally, our mission is to invent the system.

(Speaker 3)
And it’s always to invent the system. The mission is always about the system at the heart of our great growing enterprise. So you see what I’m saying is if you take this little business of yours, that I’m saying there’s a little business of yours that where you’re

(Speaker 3)
behind the microphone where you’re reaching out to your audience etc and so forth and you take that dream, vision, purpose, and mission you can immediately begin to see that the end result is always worldwide. When you were growing the e-myth program and the book and the team, the movement, and you defined your dream and your vision and your purpose and your mission and you began to craft the book, to write the book, to work with clients, to do your research, how long did it take you, Mr. Michael Gerber, to go from consulting your first client at the age

(Speaker 3)
of 41 to pinning the E-Myth revisited

(Speaker 1)
book. How many years was that?

(Speaker 3)
The E-Myth, the first E-Myth book called E-Myth, Why Most Small Businesses Don’t Work and What to Do About It was published in 1985. I started my company in 1977.

(Speaker 1)
It’s eight years, eight years of data and research.

(Speaker 3)
Before that book would ever have been written, I had to do it. And so the first years from 77, 78, 79, 80, 1, 2, 3, 4, 5, I was working on the Michael Thomas Corporation to design, build, launch, and grow our turnkey capability to transform the state of small business worldwide. The first eight years you were working on the business, the first eight years, and… Well, the first eight years and then every year after that.

(Speaker 3)
So you got to understand, it’s, you know, you do this know you do this, you do this, you do this, you do this. Everybody wants to get it now. Everybody wants to get it now. Everybody wants to get it. Can I do this in a year and a half? Can I do this in six minutes? Can I do this tomorrow? Everybody is simply stupid, stupid, stupid Clay when they think about this. Because you can’t do anything right right now. It takes time to absorb what in fact the implications of what you’re setting out to do really are. Because if I’m seriously saying I’m going to transform the state of small business worldwide. That means by doing what we’re planning on doing,

(Speaker 3)
the business failure rate is going to decrease exponentially. The business success rate is going to increase exponentially. The experience of people inside of companies is going to be transformed radically. Lives are going to be transformed in the process.

(Speaker 3)
That’s how big this is.

(Speaker 1)
And that’s why it can’t be done in a minute. I do not want to be even slightly negative. I want to just be very practical.

(Speaker 3)
Be as negative as you want to be.

(Speaker 1)
Well, I want to bring this up because I know that you look like you’re 22 years old. I mean you’re a young man, but you’ve been doing this a long time. And there are certain people who do what Thomas Edison once wrote. He calls it hallucination. Thomas Edison once famously wrote, he said, Vision without execution is hallucination.

(Speaker 1)
Vision without execution is hallucination. Vision without execution is hallucination. What percentage of the time do you sit down and meet somebody and do you find yourself saying, I wish they would just implement? I mean, at what point do you say, I just wish they would implement? Is it a third of the time that people seek knowledge and they don’t want to implement? Is it a tenth of the time? How often do people seek the knowledge, you give them the knowledge, and they don’t want to implement? Is it a tenth of the time? How often

(Speaker 1)
do people seek the knowledge, you give them the knowledge, but they don’t want to implement? Because I hear so many e-myths success stories. I just want to know what percentage of people

(Speaker 3)
get the knowledge and they don’t want to implement? You have to understand, anybody can come to me at any point in time, and they do. And I could say, I want to do this, or I want to do that. And I say, absolutely extraordinary. And I said, and the good news is there’s a process for doing that. And the better news is it’s a universal process. Meaning you don’t have to invent it. It already exists. It’s what I call the eightfold path. Step one step two, just like I’ve just done. Now what happens at that point is what shapes what happens

(Speaker 3)
next. Because what happens that point is person might say, yeah, but I don’t want to do all that stuff. I want to do is all I want to do. Oh, I yeah, but I don’t want to do all that stuff. All I want to do is all I want to do.

(Speaker 1)
I want to do. I don’t want to do all that stuff.

(Speaker 3)
I hear you.

(Speaker 14)
I hear you.

(Speaker 3)
You don’t want to do all that stuff. And I said, you have no idea what it takes to do what you just told me you wish to do. But I know exactly what it takes. And the wonderful news is, we’ve got a method to make it possible for you to mature in the process of discovering the truth about what it is you’re setting out to do. Step one, step two, and I go back and back, got it back. What they do in that process, we’ll tell you everything you need to know. We get to change that.

(Speaker 3)
But you understand the only way we get to change that is take responsibility for our own life, not for their lives, not for hers, not for his, not for its, not for the community, not for the state, not for the government,

(Speaker 2)
not for the federal, not for the government, not for the federal, not for the international.

(Speaker 21)
Our life.

(Speaker 3)
My life. I’ve got to go to work on my life. Trust in exactly the way they went to work on me in boot camp. Now hear me, I’ve got to put myself into boot camp and I’ve got to get all of the bullshit out of me so I can suddenly discover what truth means. We don’t even know what the word truth means.

(Speaker 1)
Well truth is offensive. Truth is, it hurts. Truth is something people can’t handle. I mean, when you sit down and you explain to a young whippersnapper, some people come to our conferences and they want to know how search engines work. So you sit down and you explain to them how the Google algorithm works and you show them

(Speaker 1)
examples and they go, well, I don’t want to have to do all of that. Is there an easy way? And you say, no, you can’t. I won’t get too nerdy into it, but you tell them, you have to have the most original HTML content. You have to have a canonically compliant website. You have to have the most reviews

(Speaker 1)
and the most mobile compliance. There’s four variables. And they say, canonical? That’s multiple syllables.

(Speaker 3)
And I would have. It’s not you have to. It’s it has to. So I’m not saying you have to, it has to. What you have to do is come face to face and understand how little you actually know. So if you were to take the average human being in these United States today, if you were to take everybody out there on the street,

(Speaker 3)
who’s burning everything down, and have them take a test, I’m not talking about a hard test. I’m talking about a simple test. I’m talking about your A, B, Cs. I’m talking about your A, B, Cs. I’m talking about your 1, 2, 3s.

(Speaker 3)
If you were to put them through that process, the vast majority of them would fail. Absolutely abject failure. Then you’ve got to say, if you don’t even know that, what leads you to presume that you could tell me how

(Speaker 11)
to live my life?

(Speaker 9)
Time for boot camp.

(Speaker 3)
So my point is, one of the greatest things that anybody could possibly do for America is to put everybody into boot camp. Everybody goes to boot camp. You got to have a boot camp on whatever you decided to do. You got to have a boot camp, because that’s

(Speaker 3)
where people demonstrate who they are, and what they know, and what they do, and what they don’t, and what they’re not willing to do.

(Speaker 30)
Boot camp.

(Speaker 27)
Boot camp.

(Speaker 3)
You got to open them up.

(Speaker 1)
Tears are weakness leaving the body, as my uncle used to tell me. Uh, I-I… I think, um, what you’re telling us is-is mind-altering for some people. And I want to respect your time. I had a couple more questions on part one of this interview. I wanted to ask you specifically,

(Speaker 1)
on page 67 of your book, you wrote, um, something to-to me, the reader, to all the readers. You wrote this to us. You said, you did the best you could. It’s time to get on with your life. To build your business in an enlivening way. What does it mean to build your business in an enlivening way?

(Speaker 9)
-♪

(Speaker 3)
What does it mean to enliven? Is that what you’re asking? Yes, because it’s a word I don’t hear people use. Well, it means to bring true life to it. In short, when folks come to work, they’re coming to invest their life for a particular period of time to engage in work

(Speaker 3)
with the intent of producing a result, it’s gonna add value to every single person associated with that work. That means your customer, that means the guy at the desk next door, means the guy you report to,

(Speaker 3)
means the woman in the accounting department, means everybody and anybody who’s joined here, come here every day. It’s like a prayer at the beginning of the day. Every day to enliven the experience, come closer to God. So I’ve been given to say of late, if we’re born in the image of God,

(Speaker 3)
and in Genesis it says we are, then it means we’re born to create. God is the creator. So if we’re born in the image of God, it means we’re born to create. To create what?

(Speaker 3)
To create a world fit for God. Well, what would a world fit for God look like? Well, you can begin by reading the 10 Commandments. And you suddenly begin to see that we can engage in a way to enliven our experience of being committed, zealously engaged human beings, creators all, He is. Creators all. Here to create an experience that we can experience as we do it and after

(Speaker 3)
we’ve done it and before we do it. That literally brings life to everything I do. Imagine that. And then you see what I mean by that.

(Speaker 1)
You have given me an enlivened existence where I was able to escape the rat race. So today while we’ve been talking, I think my team has probably cut, we have three stores, there’s five stores that are open that cut hair, and I don’t have the ability to cut hair. So the barbershop, there’s five stores open we have. So it’s probably 200 people that got their hair cut in the last hour and a half, two hours,

(Speaker 1)
about 200 people getting their hair cut.

(Speaker 3)
Wait a second, wait a second, Clay. That’s not true what you just said. Oh, sure. to do anything. No, hear me, you have to be something.

(Speaker 1)
True.

(Speaker 3)
With the heart of what you’ve created is your energy. And the heart of your energy is a love for God.

(Speaker 6)
True.

(Speaker 3)
And the heart of your love for God is your determination to transform the state of every human being you connect with in whatever way is possible. Economically, socially, spiritually, relationally, what an extraordinary thing to possess as Clay Clark possesses it. And what an extraordinary thing for Clay Clark to pursue to pursue with every bit of

(Speaker 1)
energy you’ve got. I appreciate you saying that and I want you to know you unshackled me personally. It was a thing where you allowed me to get away from the DJ microphone at these weddings to get away from the day-to-day operations and the reactivity to be able to build proactive businesses so now we can hopefully together mentor millions of people and you have helped me and I would love to give you the microphone to share what you’re working on now because whatever you’re working on now deserves a Harry Caray holy cow. Whatever is that we met in Chicago. So whatever you’re working on now deserves a Chicago Harry Caray holy cow.

(Speaker 1)
So tell us what are you working on now, sir? What are you doing?

(Speaker 3)
But hear me, I want you to think of a university spelled Y-O-U, university. A university called Radical U, Radical Y-O-U. I want you to imagine awakening the entrepreneur within every human being on the planet. Every human being on the planet capable of studying, capable of working, that’s what we’ve created.

(Speaker 3)
So we have created a university, an entrepreneurial development university to take out to the world and to transform the state of entrepreneurship worldwide to a degree that’s never been accomplished before. Our university is five years long.

(Speaker 3)
Our university is devoted to what we call

(Speaker 29)
the eight fold path.

(Speaker 28)
Wow.

(Speaker 3)
And every student in our university will discover their dream, their vision, their purpose, their mission, their job, their practice, their business, their enterprise. An evolution of an enterprise from a company of one to a company of 1,000 called beyond the E-MIT. The evolution of an enterprise from a company of 1000 called Beyond the E-Mid.

(Speaker 3)
The evolution of an enterprise from a company of one to a company of 1000. And here’s the best part. And you can promote this, promote this, promote this, promote this Clay, until you’re blue in the face. But every person within the sound of your voice needs to understand this.

(Speaker 3)
That we’re giving the first year of Radical You away for $10.

(Speaker 1)
10 bucks the whole year?

(Speaker 3)
10 bucks for the entire year. 52 weeks, 52 video sessions online, right now. And every single person within the sound of my voice who can see my face, or see my Panama hat, or see your jacket, whatever it is, every single human being,

(Speaker 3)
I’m inviting them to join us in Radical You. And when those people join us in Radical You, Clay, we’re gonna bring folks like you, folks like the other gentleman who just said hurrah, folks like every person you’re connected with who wants to become a teacher of creativity. You’re going to come and join us at radical you and you’re going to teach something and they’re going to teach something

(Speaker 3)
and I’m going to teach you what to teach. But hear me. That’s what we’re working on. Five million students within the next three years.

(Speaker 1)
And then guess what’s going to happen. What’s going to happen. Apple, Apple, the company is going to acquire radical you. Michael, I want to respect your time. I know you have your, you’re probably taking your wife on a great date tonight.

(Speaker 15)
I thank you.

(Speaker 1)
Thank you so much, my friend. I really do appreciate you.

(Speaker 4)
Clay.

(Speaker 3)
See you in Oklahoma.

(Speaker 12)
Clay Clark is here somewhere.

(Speaker 22)
Where’s my buddy Clay?

(Speaker 9)
Clay Clark! Go Clay! Go Clay!

(Speaker 27)
Go Clay!

(Speaker 12)
Clay’s the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy in there. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

(Speaker 4)
Years from now, some of them may look back and ask themselves whether they’ve made the right choice, whether they’ve made the most of the opportunities they’ve been given. Together, we have the same mission. Over the course of your life, you will find that things are not always fair.

(Speaker 4)
You will find that things happen to you that you do not deserve and that are not always warranted. But you have to put your head down and fight, fight, fight. Never, ever, ever give up. Don’t give in, don’t back down, and never stop doing what you know is right. Nothing worth doing ever, ever, ever came easy.

(Speaker 4)
And the more righteous your fight, the more opposition that you will face. In your hearts are inscribed the values of service, sacrifice, and devotion. Now you must go forth into the world and turn your hopes and dreams into action. America has always been the land of dreams because America is a nation of true believers. When the pilgrims landed at Plymouth, they prayed.

(Speaker 4)
When the founders wrote the Declaration of Independence, they invoked our creator four times. Because in America, we don’t worship government, we worship God. It is why our currency proudly declares, In God We Trust. And it’s why we proudly proclaim

(Speaker 4)
that we are one nation under God. The story of America is the story of an adventure that began with deep faith, big dreams, and humble beginnings. The next generation of American leaders, never, ever give up.

(Speaker 4)
There’ll be times in your life you’ll wanna quit. Never quit. Never stop fighting for what you believe in and for the people who care about you. Carry yourself with dignity and pride. Demand the best from yourself. The more people tell you it’s not possible, that it can’t be done, the more you should be

(Speaker 4)
absolutely determined to prove them wrong. Treat the word impossible as nothing more than motivation. Relish the opportunity to be an outsider. The more that a broken system tells you that you’re wrong, the more certain you should be that you must keep pushing ahead. You must keep pushing forward.

(Speaker 4)
And always have the courage to be yourself. America is better when people put their faith into action. Pray to God and follow his teachings. Today, each of you begins a new chapter as well. When your story goes from here, it will be defined by your vision, your perseverance, and your grit.

(Speaker 4)
You will build a future where we have the courage to chase our dreams no matter what the cynics and the doubters have to say. You will have the confidence to speak the hopes in your hearts and to express the love that stirs your souls.

(Speaker 4)
As long as you have pride in your beliefs, courage in your convictions, and faith in God, then you will not fail. As long as America remains true to its values, loyal to its citizens, and devoted to its creator, then our best days are yet to come. loyal to its citizens, and devoted to its Creator, then our best days are yet to come. May God bless the United States of America.

(Speaker 4)
And I just want to let you know that God blesses you. And I want to just say, you are special in every way.

(Speaker 26)
God bless you, and God bless America. Thank you are special in every way.

(Speaker 4)
God bless you, and God bless America. Thank you very much.

(Speaker 9)
Thank you. Thank you very much. Thank you. Thank you. Thank you. Thank you. Thank you. I’m Bob Healy and I’m originally from Tulsa, Palm Beach.

(Speaker 10)
I’m in the charcoal grilling industry and the name of my business is Grillblazer.

(Speaker 8)
How will I apply what I’ve learned so much from what I’m learning at this conference and my regular weekly attendance that it’s helping me establish the business and get it off the ground.

(Speaker 7)
Gentlemen, let me introduce you to the grill gun.

(Speaker 24)
Oh! I would have greened that anyway. I need that!

(Speaker 25)
Yes!

(Speaker 8)
Yes! This nozzle on the top, you slightly turn like almost nothing so a little bit of the gas starts coming out. And then you press the trigger. You can either turn the nozzle on the top to have more power and this one here is a full power trigger basically madness. Push it down and yeah it is a lot of fun

(Speaker 24)
check it out! you want to super cool that?

(Speaker 9)
I will

(Speaker 10)
everything that you see is authentically clay it’s a great deal of fun everybody enjoys it they know when they walk in they think they’re coming into a carnival and frankly they are it’s a great deal of fun. Everybody enjoys it. They know when they walk in, they think they’re coming into a carnival, and frankly they are. It’s just great fun.

(Speaker 10)
There’s not another conference like it. You just don’t go to a carnival atmosphere and learn like they do here at the Thrive Conference.

(Speaker 23)
It’s great.

(Speaker 10)
The reason people should attend at least one of these conferences is because it’s common sense. And everybody’s fed an entire line about the way you should run a business, but until you actually experience running a business, which is, candidly, what you learn here, how to run a business, you don’t know what you’re doing.

(Speaker 1)
One of the gentlemen, his name is Bob Healy, came to our conference with a quasi-functional prototype. He had terminal cancer. And Bob came to me and said help me.

(Speaker 11)
Entrepreneur Clay Clark has built several multi-million dollar businesses.

(Speaker 5)
Now he helps budding entrepreneurs like Bob turbocharged their ideas with a

(Speaker 1)
14-step plan. And a grillblazer.com is now a massively successful company that’s becoming a household name in many American

(Speaker 11)
homes. This is American Thought Leaders and I’m Jan Jekielek. Clay Clarke is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest

(Speaker 22)
guy. I ran from his goats, his chickens, his dogs his compound, he’s like the greatest guy. I ran from his goats, his chickens, his dogs.

(Speaker 12)
So this guy’s like the greatest marketer you’ve ever seen, right?

(Speaker 3)
His entire life, Clay Clark, his entire life is marketing.

(Speaker 1)
Okay, Aaron Antis, March 6th and 7th, March 6th and 7th, guess who’s coming to Tulsa,

(Speaker 21)
Russia?

(Speaker 1)
Ooh, Santa Claus? No, that’s March. March 6th. You’re gonna be joined by Robert Kiyosaki, Robert Kiyosaki, best-selling author of Rich Dad Poor Dad, probably the best-selling or one of the best-selling business authors of all time. And he’s gonna be joined with Eric Trump. He’ll be joined by Eric Trump. We got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience

(Speaker 1)
between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man.

(Speaker 1)
He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now, since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct?

(Speaker 7)
That is true.

(Speaker 1)
And the book that kickstarted it all for you, Rich Dad Pornhub. Rich Dad Pornhub, the author, the bestselling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kickstarted your career. He’s going to be here.

(Speaker 7)
He’s going to be here.

(Speaker 1)
I’m pumped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States,

(Speaker 1)
he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump, as he was the 45th president of the United States, and now the 47th president of the United States is Eric Trump.

(Speaker 1)
So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products,

(Speaker 1)
the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it.

(Speaker 7)
You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last,

(Speaker 7)
pretty much since 2015, he’s been the man behind it. So you’re talking, we’re into nine, going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing.

(Speaker 1)
Now, think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump? Of course you would.

(Speaker 20)
Of course you would.

(Speaker 1)
But we’re also going to be joined by Sean Baker. This is the bestselling author, the guy who invented the carnivore diet. Dr. Sean Baker, he’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the bestselling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow.

(Speaker 1)
And this is how we do our tickets here at the Thrive Time Show. You can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody.

(Speaker 1)
I grew up without money. I totally understand what it’s like to be the tight spot. So if you want to attend, it’s $250 or whatever price you want to pay, that’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here. The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer

(Speaker 1)
came to Tulsa, and we had 419 people that were here. 419 people.

(Speaker 19)
Yeah.

(Speaker 1)
And I thought to myself, there’s no more room. I felt kind of bad that a couple of people had VIP seats in the men’s restroom. Oh, no, I’m just kidding. So I thought, you know what, we should probably add on. So we’re adding on what we call the upper deck or the top shelf.

(Speaker 1)
So the seats are very close to the presenters, but we’re actually building right now. We’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com.

(Speaker 1)
Go to Thrivetimeshow.com. When you go to Thrivetimeshow.com, you’ll go there. You’ll request a ticket.

(Speaker 15)
Boom.

(Speaker 1)
Or if you want to text me, now. Just text my number. That’s my cell phone number. My personal cell phone number. We’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody.

(Speaker 1)
That’s my private cell phone number. It’s 918-851-0102. 918-851-0102. I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102.

(Speaker 7)
That is not actually bilingual. That’s just saying Juan for a Juan.

(Speaker 18)
It’s not the same thing.

(Speaker 1)
I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here. Okay. Okay. You’re going to learn marketing, marketing and branding.

(Speaker 1)
What are we going to learn about marketing and branding? Oh yeah. We’re going to dive into, you know, so many people say, Oh, you know, I got to get my brand known out there. It’s like, how do I actually make people know what my business is? And make it a household name. You’re going to learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people.

(Speaker 1)
Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, you either have great people

(Speaker 1)
or you have people who suck. And so it can be a challenge. Learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems,

(Speaker 1)
you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people

(Speaker 1)
all pulling in the same direction. So we’re gonna teach you branding, marketing, sales, search engine optimization. We’re gonna teach you accounting. We’re gonna teach you personal finance, how to manage your finance.

(Speaker 1)
We’re gonna teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business

(Speaker 1)
will be taught during this two-day interactive business workshop. Now let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15. Think about this, folks. It’s two days. Each day, it starts at 7 AM, and it goes until 5 PM.

(Speaker 1)
So from 7 AM to 5 PM, two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15-minute question and answer session

(Speaker 1)
after every teaching session? I actually think it’s the best part about the workshops, because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there, and they talk in vague generalities,

(Speaker 1)
and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks.

(Speaker 7)
And it’s very specific to what your business is.

(Speaker 1)
And what we do is we, you, as the attendee, to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching.

(Speaker 1)
And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there’s just- You had a crocodile one time.

(Speaker 7)
That was pretty interesting.

(Speaker 1)
You know, I should write that down.

(Speaker 17)
And I-

(Speaker 7)
Sorry for that one guy that we lost.

(Speaker 1)
The crocodile, we duct taped its face. So that, right?

(Speaker 16)
We duct taped-

(Speaker 1)
No, it was a baby crocodile. And we duct tape. Yeah, duct tape around the mouth so it didn’t bite anybody. But it was really cool to pass that thing around and pet it. I should do that. We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs.

(Speaker 1)
So there’s not a lot of people in America today. In fact, there’s country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have three out of every 100 people in America that are self-employed to begin with.

(Speaker 1)
And when Inc. Magazine reports that 96% of businesses fail by default, by default, you have a one out of 1,000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this. I’m just, no, no, no hyperbole, no exaggeration. I have thousands of testimonials to back this up.

(Speaker 1)
We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. And you say double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown eight X.

(Speaker 1)
There’s so many examples. You can see it thrive timeshow.com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

(Speaker 1)
And then you add to that, Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker. Now you might say, but Clay, is there more? I need more. Well, OK, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor?

(Speaker 1)
Who’s the guy who manages? Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine.

(Speaker 1)
We’re going to serve you the same meal both days.

(Speaker 15)
True story.

(Speaker 1)
We cater in the food. And because I keep it simple. I literally bring in the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home.

(Speaker 1)
And now she sells millions of dollars of apparel and products. That’s rusticcuff.com. And someone says, I want more. This is not enough.

(Speaker 7)
Give me more.

(Speaker 1)
OK, I’m not going to mention their names right now because I’m working on it behind the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is

(Speaker 1)
because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short, it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that? The rental, the, storage space, storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re

(Speaker 1)
not like customer facing. Most people don’t know who owns the mini storage facility or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here and we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience, you want

(Speaker 1)
to learn how to start and grow a company, go to Thrivetimeshow.com. Go there right now. Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th, we just got confirmation. Robert Kiyosaki, best-selling author of Rich Dad Poor Dad, he’ll be here. Eric Trump, the man who leads the Trump organization. It’s going to be a blasty blast.

(Speaker 1)
There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible. And there’s somebody out there right now, you’re watching, and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. You think that’s going to change your life?

(Speaker 7)
I promise you this will be ten times better than that.

(Speaker 14)
It’s like I picked the wrong week to quit smoking.

(Speaker 7)
Don’t do the Smoke Your Way to Thin conference.

(Speaker 1)
That is, I’ve tried it, don’t do it. Chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker it is life-changing. If you become a jade smoker, it is life-changing. Not the best weight loss program, though. Right. Not really.

(Speaker 7)
So if you’re looking to have life-changing results in a way that won’t cause you to have

(Speaker 1)
a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark. And reminding you and inviting you to come out to the two-day interactive Thrive Time Show workshop right here in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa, And reminding you and inviting you to come out to the two-day interactive Thrive Time Show workshop right here in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa,

(Speaker 8)
Oklahoma.

Transcribed with Cockatoo