Doctorpreneur | Why You Must WOW to Grow Your Business NOW + Discover How Clay Clark Has Helped Doctors & Medical Professionals to Grow Medical Practices Over & Over Again + What Are You Putting On Your Skin?

Audio Transcription

Transcribed with Cockatoo

It doesn’t matter how massive an artist is or whatever, like when you’re creating something, it’s a house of cards. And the last thing you need is some person coming in there who’s having a bad day or might not realize that they’re projecting something that hasn’t, haven’t doing anything else, come in and be like, oh, that hi -hat blows. Ooh, like the room will just deflate. And it’s like, we’ll fix the hi -hat if it did blow. You know, like we’ll, we’ll get, like, these are not the things that matters where we are like, much like how a baby isn’t totally formed. Like, the baby’s going to get formed.

We’re not worried about that. We’re not worried about that. We’re worried about creating an environment where the baby can get formed. And I’ve had too many experiences, which now I will never let happen, where you let an energy or a person or a voice into a process that isn’t protecting it, almost like a chemical or something. To me, if you, you know, the artist spirit and myself and the people I work with is so pure that the protection of the process, if you really just do that, this is why I think great things are made with small groups of people all believing in one thing. You know, like as a writer, I think you are at your best if someone says, I love your perspective, let’s just lock the, let’s just, let’s just, you know, because then like, it doesn’t help the writer or the producer to have that buzzy anxiety of something flying around a million rooms and it doesn’t help I think the artist to have a million opinions, it’s like the greatest bodies of work are made by a group of people that all see something the same way.

And then like Goonies style, it’s like we’re going to go for it together. And the more you can have that, all the things that I’ve ever felt were successful and loved came from like a group of people who just like, we believe in each other so much, nothing else matters. And so we like walk together. I definitely, I’m sure I’ve over the years borrowed from Greg. and from everyone I’ve worked with in terms of approachability. There’s a little bit, I’m a chameleon, so there’s a little bit of everyone I’ve worked with in me, for sure.

Whether it’s technique, how I enter a room or talk with an artist. Bedside manner is everything. Everything. And then the other critical component is energy. Energy. I’m a very high energy person with or without coffee.

With coffee, which I’m on right now, it’s a little crazy, but my enthusiasm, enthusiasm is everything. Like, if you’re not excited, if you’re down to, and there are some producers out there who’ve had plenty of success and hits and that kind of deal, but like if the artist feels, if you leave room for an artist to feel insecure, they will feel insecure. So you can’t leave room for that in the room. And you have to carry the weight of that. Even if you’re plunging into the unknown, I have no idea what I’m doing so much of the time. And the only way that I trick myself into thinking I know what I’m doing is the pace that I operate at.

I just maintain this kind of an object of motion stays in motion and momentum equals momentum. And so that kind of like inertia that I pull in to a room helps me get through that session and arrive somewhere. because I’m rolling in. And so we’re going somewhere. I don’t know if it’s going to, hopefully it’s somewhere great. Hopefully it’s somewhere that leads to a song or a piece of a song that changes your career and therefore your life.

Music is so indelibly tied to an artist’s psyche, who they are. I hate to say it. It’d be amazing if there’d be the ability to uncouple sense of identity from the art that you create, but with us, with Empaths and with music, that line is invisible. And so, you know, I’m very aware of all the psycho, you know, somatic things that are happening in an artist’s mind during a session with a new person, because I am an artist, and it’s one of the things you know, few tricks that I have up my sleeve is that like at 20 years in with OneRepublic, there’s nothing that you’ve been through likely that I have not been through. How can I disarm you?

and talk like we just met for coffee. Okay, let’s talk about nuts and bolts, though. Do you have something prepared when they come over? Every single artist is different. It’s so nuanced. So, for instance, the thing that I’ve learned that took me probably a decade to really learn was doing my research, prepping before a session, how critical that is. I did it instinctively.

I started songwriting in Nashville. That’s where my whole career started. And In Nashville, when I started in the early 2000s, and to this day, if you’re a pro, you won’t be caught dead walking into a room without at least two or three ideas in your back pocket. Absolutely. Period. Yeah.

You better have a concept, a title, just a chorus melody. Yeah. Right? All the pros that I work with, I have a big Nashville songwriter, Ben Johnson, who signed to my publishing company. Every time, he shows up. Shane McAnally is one of my best friends.

Every time. Here’s, well, I’m about this idea, but I got another one. If you don’t like this one, I got another one. My dream was to build the Brill Building. That’s what this studio is. We have five rooms, and we’ll have six.

I wanted to have just a humming songwriter’s paradise, because at my core, left to my own devices, my favorite days outside of touring, my favorite days as a musician. a creative is when every room in this studio is humming with different songs for either different artists, or sometimes we do camps for the same artist, and I can pop room to room and help or stand back or listen, similar to the way it was in the Brill Building. There aren’t enough artists in the world to take these outside songs, so things have changed tremendously in the last 10 years. Social media, I do, I now do probably Honestly, probably seven to 10 songs a week to achieve not even the same level of hits that I had 10 years ago. I mean, don’t you run out of ideas? I know that’s like a dumb question.

If I have something, I don’t believe in writer’s block. So fundamentally, I don’t. I think if you give power to something that is absolutely, you know, a ghost and not a real thing, then it has power. do not give it power and just call bullshit, then it has no power. So I don’t believe in writer’s block, but that’s just me. I wanna ask you the same question, coachability. You know, you write music, so you write a song, you’re excited about it, it’s a new melody, a new lyric, a new something, but you also sit down with writers, and maybe writers who you think are better than you or as good as you, and there’s some coaching that happens.

What’s your thoughts on coachability? How do you approach being coachable, but also being confident? Yeah. Actually, I was looking up that verse that you just spoke on. It’s in Proverbs. It says, a fool despises his father’s instruction, but he who regards reproof as prudent.

So that applies to a lot of different areas. But basically, those who are willing to have someone give them instruction and even correction, they’re going to be prudent for it. So when it comes to songwriting, I much prefer to write with people who are – most people are better songwriters than me. They do it five days a week at least, and I’m like, yeah, let’s get in the room with this person and with this person, and what’s so cool, 2020 especially was working a lot with Clay on a weekly basis. At that time, a lot of the people I wrote with were scared to death to be in a room together with one another, so we would do FaceTime calls and Zoom calls or whatever, but something amazing happens when you’re in the room with someone who’s like -minded, who is further along in the process than you are.

You start to pick up on things that you didn’t know, but they also help you to become better. It’s like Even in a spiritual sense, this applies to marriage. But I heard someone say, if you want to do more for the kingdom, stay single, right? You don’t have to filter as many things through someone else. But if you want to look more like Jesus, get married. I think the same applies to a coach, right?

If you want to be the best version of yourself that you could possibly be, get a coach. And if you just want to go out and blindly do a bunch of stuff in your field, don’t have a coach. My name is Colton Dixon. Did anyone does anyone still watch American Idol? I’ll be more impressed by that. Okay Six people that’s amazing.

Did anyone watch American Idol over a decade ago? Okay, there’s more people praise God for that I did American Idol. It was either 12 or 13 years ago Wow, I feel old If you watched, thank you. It’s amazing. That’s kind of how I got my start. Met Clay Clark through my father -in -law, who owns a couple auto repair shops here in Tulsa, Oklahoma.

And I’ve got the best father -in -law in the world. Clay will attest to that. And man, Clay Clark whipped my butt into shape, let me tell you. as he does so well. Did we meet in 18 or 19? 18.

So we met in 2018 and kind of hit it off, our love for music and certain artists like OneRepublic drove our conversations. And then we started working together and then something called COVID happened in 2020. And most of my peers, were chilling and binging Netflix and we had our share of that as well. However, Clay had me writing and producing and I mean, you name it, I was going after it and doing it and would not be the same artist that I am today if it was not for Mr. Clay Clark. So give it up for Clay Clark. I say that to also kind of set up how I would love to use this time, if that’s OK.

We’re going to go into worship here in just a little bit. But I’d love to play a couple songs for you. One of the ways that we would work together is I would write these songs, and he would play them for the staff. And they would basically tell me if they sucked or not. Be a little more gentle on this first one, because we actually have already released it, so we’re not gonna change it, and it kinda is what it is. However, I need some help with this, so I’m gonna get my buddy, his name is Kyle.

He’s a worship leader at Sheraton Church. Give it up for Kyle. When I wrote this song, I just realized I might have intro’d you a little early. He’s coming in on the second verse, so he’s a good -looking dude, though, so they’ll enjoy looking at you. When I wrote this song, I walked into the studio with a Bible verse, Jeremiah 29, 11, which says, for I know the plans I have for you, declares the Lord, plans to prosper you, not to harm you, plans to give you hope and a future. That’s a pretty awesome song.

right there, isn’t it? So I walked in with a Bible verse, a title, and some musical inspiration. I have always loved a song called Hard Knock Life from the musical Annie. Anyone know what I’m talking about? Okay, this is my take on Hard Knock Life. It is called Up and Up.

Even though I walk through the valley sometimes It feels like a crawl through the valley But I got a promise that I hold on tight to I can’t lose when I’m right beside you, yeah God, I know the plans you have for me But my crop is overflowing So while I’m in the in -between I’ma live my life knowing That if I get down, you’ll pick me up from the ground You’ll get me loose, I’ll let my heart loose Vanessa Carlson . com. I’m going to pull it up real quick. We’ll verify this is the right website here. So here we go. Vanessa Carlson .

com. Let me pull this up. So I get to work with people one -on -one in their homes, their home gyms, but also on Zoom online. And so people are really loving where I can have that one -on -one time with them, whether in person or on Zoom. We were spending money on Facebook ads and Instagram. compared to what we’re doing now with our website and the leads that we’re getting and what we’re paying with Google ads, night and day, we’re saving so much more money and we’re getting much more of a return on leads and getting the leads and them becoming clients.

So I would say, when we first started working with you guys, I was a little like, don’t we have to do a Facebook ad? Don’t we have to get on Instagram? That was what we were used to. But now it’s just, it’s so much better. And it makes more sense. And I feel like all of that other social media stuff is almost a waste.

Raider, what kind of impact? How would you describe the impact that the one -on -one business coaching has made on you and your wife, and overall just your life and your business? Well, I just bought some $200 shoes, boots from the boot barn, and I didn’t feel bad about it. That was a gift, but we hit a goal to get a reward. And we’ve been wanting these boots for a long time. But Sean has helped us stay really organized, having that accountability, and even when we have, or I have concerns, or are we going the right way, do we need to do something different, like having, being able to meet with him and communicate with him.

has been a huge game changer. We work together. It’s great to be doing business again together and having our different roles. And sometimes I may be seeing one thing and he sees another. It’s great to have Sean to communicate and give us the best practices and the tools to use to be successful. Vanessa, what do you say to someone who says, what’s the return on investment?

What would you say? Oh my God, it’s been a total, what would you do? I mean, for the one year, it was 9 ,500%. And then knowing how, and we’ve done this before without a coach, like we, we, we have that experience and how hard it was and how, what a night and day this is working with you guys. Um, like what he said, a 90, an over 90 percentile return. I mean, 900, 900, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 9,

folks, on The Thrive Time Show, what we want to do is we want to help you get from where you are to where you want to be. To quote Thomas Edison, who couldn’t be here, Thomas Edison, who invented the modern light bulb, recorded video, recorded audio. He started GE. He said that vision without execution is hallucination. He also said, knowledge without application is meaningless. And so we like to feature Thrivers, our wonderful clients that we’re blessed to work with, who are actually implementing what they’re learning.

They’re having massive success. And with that being said, Vanessa, welcome onto The Thrive Time Show. How are you? Doing well. How are you? I’m excited to be here with you.

And because there’s two people on the show, I’ll kind of direct each question to each one of you so we don’t get confused here. Vanessa, could you introduce us to the guy next to you here? This is my wonderful husband and business partner and father of my children, Raider Carlson. Okay. And Raider, could you introduce us to your, to your beautiful wife here? Tell us who is this person?

Sell it. This is, this is the one and only, like one of the best people, personal trainers that I’ve ever met, Vanessa Carlson. Now, Vanessa, if someone wants to look up your website, because you do provide fitness coaching and guidance to people in all 50 states, what’s the website people can go to? vanessacarlson . com. I’m going to pull it up real quick.

We’ll verify this is the right website here. So here we go. vanessacarlson . com. Let me pull this up. OK, vanessacarlson .

com. Got it. That’s you. That’s the website, vanessacarlson . com. Now, tell us, as far as this business there, Vanessa, what are the services that you provide?

Right. So I get to work with people one -on -one in their homes, their home gyms, but also on Zoom online. And so people are really loving where I can have that one -on -one time with them, whether in person or on Zoom. So that hybrid training is really getting them results and keeping them confident and having fun. Now, Rader, how did you initially hear about us? For everybody out there that wants a little context, how did you hear about us?

or maybe when did you hear about us? He said the word Robert Kiyosaki and that was my childhood hero. I’ve read every book. I’ve bought his game. You know, I went by his philosophy. loved it to death.

And then I was like, man, you know, how much would I, how much would I pay to go meet Robert Kiyosaki? I probably would pay $20 ,000. And then I called you and you said it’ll only be 500 bucks. I was like sold. And so I got to the meeting and then I met him. I met you guys.

I was like, wait a second. I didn’t even have an idea for a business. I had somewhat of an idea, but we had just you know, shut down two gyms about a year earlier from COVID. And we finally were licking our wounds and figuring out, you know, do I want to do this again? I don’t mean it took a long time to figure this stuff out. And you guys are saying that, you know, you can do all that stuff way better than I even could.

And I was like, you know, screw it. I don’t want to do this again on my own. So yeah, so that’s why I called you guys. Now, Sean and I are going to go rapid fire through about 20 questions with you guys. But before we do that, Vanessa, could you explain what kind of growth you’ve experienced since we’ve had the opportunity to work together? Oh, gosh.

I went from zero clients to over 20 now. Yeah. And I mean, making no money to making at least $10 ,000 a month. Now, again, for anybody out there who’s maybe saying, wow, that’s impressive. You went from no clients to a successful company. I want to break it down step by step.

And Sean, who works as your implementer and as your coach every week, I have Sean here with me. And we’re going to go through this rapid fire. And I want to make sure we really tap into your experience and your wisdom here. So first off, box number one, Sean, every single business owner has to know their revenue goals. Oh, yeah, and for a startup, especially, you need to have a target or you’re for sure not going to hit it. And then step number two, every entrepreneur needs to know their break -even numbers.

Now, I want to brag on these guys. Sean’s always bragging on you, Vanessa. Sean always says, man, Vanessa, she’s dialed in. Wow, Raiders always dialed in. So I want to ask you as a couple, how important is it for you to know your numbers, Vanessa? Oh, it’s very important.

I mean, in the very beginning, I said, I mean, this has to work for not just us, but our family. And so meeting with Sean on a week -to -week basis, when you’re in the thick of it and he’s above, it really helps us to stay on track and know our key to our vision and our mission. Raider, what do you say to somebody who’s maybe resistant to tracking numbers? Because Sean does a fantastic job as an implementer, as a coach, making sure his clients know their numbers. What do you say to someone who says, ah, I don’t want to track the numbers every week. I want to track them more quarterly, or I want to let my bookkeeper do it.

What do you say? Well, I used to be a sports fan. So I wanted to work on my own dream instead of looking at other people’s dreams. And so as a sports person, you know, you look at the score, and you know what the score is, you’re you’re winning or you’re losing. And if you don’t, you’re looking at your numbers, how do you even know, you know, what do you got to do, you know, for for offense, defense? I mean, how do you know, you don’t know your numbers, you know, nothing, you’re like a ship with no rudder.

And we go on to box number three, Sean. I want to get your take on this. Defining the number of hours needed to work every week. What’s great about this couple, this family, is that you’ve always said, look, these guys are in a great flow together. He really puts his wife first. And that’s just a great thing.

And it’s not normal. It’s something people have to learn. But these guys really have a family focus. Why is it important for you as a consultant to make sure your clients have a clarity about how many hours per week they’re actually willing to work in the business? Well, um, because without intentionality, drifting will occur. And we just, that’s why our program is so successful in helping hold business owners accountable is because we track the numbers and we’re, we’re very honest every week with, we got to block out the time for it.

If we don’t block out the time. for it It’s not gonna happen. But these guys even though Raider has a full -time job. They just moved to a brand new state They started over they have really put And they have young children, too. They have really put in a lot of hours and taken this startup very seriously. So within a year’s time, we’re profitable, and we’ve reached our goal within 13 months.

And it was an 18 -month goal. I mean, these guys are ahead of schedule for sure because of that box. Now, the unique value proposition. I want to talk about this. This is box number four. Everybody has to know your unique value proposition.

If you’re a doctor, you’re a dentist, you’re a lawyer, any kind of business at all, you have to know your unique value proposition. And by the way, you’re not the only fitness company in America This just in, vanessacarlson . com, she did not invent fitness. What? I mean, people might think you invented fitness when they have the results that you give them. However, you’re not the only person doing it.

There’s a competitive market space. Raider, how has it been, I guess, what kind of impact has it made on your company, showing up high in the search results now as a result of that ongoing relentless search engine optimization? That means we get first hit with anybody who is ready. You know, it’s not just about going after people because you can give away fitness for free, but if they don’t want it, they’re not going to take it. But you have to be available, positioned yourself. So when they are ready, you’re the first thing they see.

And we have been positioned very, very well in our space here up in Portland, Maine, and also down in Satellite Beach, Florida. And so we’ve been getting phone calls and they say, well, you’re the first one that popped up on Google. Perfect. And so like the value proposition, you said, it’s only one dollar to try Vanessa, you know, and if they don’t want to commit to a dollar, then they waste your time. And that’s exactly what it has with the fitness business. Everybody wants something for free.

And that one dollar has been an amazing, you know, buyer or liar mentality for these companies. people calling in. Now, Vanessa, I want to have you share about your brand. I want to pull up one quick story here. I want the listeners to see this. There was a legendary football player by the name of Herschel Walker, OK?

Herschel Walker was a very successful football player who had success with the Minnesota Vikings and the Dallas Cowboys. And long story short, he was asked during multiple interviews, they said, Herschel, You are the best college football player, one of the best NFL players. As far as your workouts go, what kind of workouts do you do? And he rattled off how many push -ups he does every day, how many sit -ups he does every day, how many squats he does, how many pull -ups. And the people interviewing him were shocked that he didn’t have a lot of equipment growing up. He didn’t have a big fancy gym he went to, but he used a lot of body weight and was just doing push -ups, sit -ups, pull -ups, things he could do without a lot of fancy equipment.

Now, you’re helping moms and men and women. You’re helping people optimize their health, oftentimes from their home. Could you talk about the nature of online one -on -one personal training and what that looks like. There’s somebody watching the show right now. They might live in Iowa. They might live in Minnesota.

They might live in Washington. I’m just thinking about where my clients live. They could be in California. And they might not have access to a big gym. Or maybe they don’t want to work out in front of a lot of people. Maybe they want to get their fitness focus one -on -one from their home.

How does your online program work? Right. And what’s really great is, especially when we’re meeting online, I can see their environment and see what they have access to and their resources. And a lot of times people are very intimidated or it’s very overwhelming, but there’s so much information right on the internet of what to do and how to exercise. And so that one -on -one time with them really helps me to connect and see how their body is moving. And based on their time and their demands, their goals, how to meet them where they’re at, utilizing what they already have, getting them moving, getting them enjoying it, feeling confident, understanding why we’re doing what we’re doing.

based on their goals, and then growing from that position. Because sometimes they’ll start out in their home and then they’ll, you know, they’ll want to go to a club or to a gym and they can still work with me in that aspect. But it’s figuring out, you know, what is going to give them the best bang for their buck right now, get them moving, feeling good, and then growing with them. So that one -on -one time and seeing their environment, what they have access to, really helps me to meet them where they’re at. Now, I’m pulling up your website here. Again, that’s vanessacarlson .

com. Sean, they have a no -brainer here. We look at the steps here. We move on to step four. You have to have a unique value proposition. You have to have a unique value proposition.

You have to have a no -brainer. You have to have an offer that’s so hot, so good, people can’t say no to it. Tell us about the no -brainer they went with there, Sean. I would tell you, but it’s too hot. I can’t look at it. I can’t look at it.

It’s too hot. It looks like, look, your first session for $1. Oh, my eyes. No, that really has been a big game changer. They call it the $1 holler. Now, what is it in your mind?

Because you work with so many great clients, Sean. You have so many great clients. What is it about the diligence of Rader and Vanessa that makes them stand out to you? Because you’re always speaking highly about these guys behind the scenes. What is it that they’re doing in your mind from a work ethic? Because, again, we can teach a client the specific steps, but they have to put in the work.

What is it that’s allowing them to have so much success? Uh, I think on this one, it’s, um, I mean, we do these shows to highlight the wins and the win is great, but how these guys handled the messy middle of just what’s come at them in one year of doing business has been impressive. They have an emotional resilience when it comes to things that normally would probably cripple a lot of people who aren’t very entrepreneurial. I mean, just to put it straight. Just awesome to see you guys do this. Now, box number five, branding, your website, your print pieces.

Full disclosure, our team with our coaching program, we do the website, we do the branding, we do all the online marketing for you. That’s included. And so what you see here at vanessacarlson . com is what our team does. Box Box number six, you got to generate leads.

Without leads, your company will bleed to death. Without leads, you cannot succeed. It’s just without any sales, you will fail. I want to talk about that for a second, Rader. How has it helped you to have a consistent influx of inbound leads from people that are actually looking for fitness? Well, when you’re a startup company and you’re growing from, you know, zero to hero and you have like, you know, no employees to 10 or whatever, um, you know, if you have just one lead come through, you can mess it up totally.

Right. And when you’re first learning all these systems that you guys are giving us to put in place, you know, and so, so it’s valuable because every single week, because of the multiple leads that we’re getting in, we’re able to, you know, hone in our craft for, for, for me, I’ve been on the phones lately, you know, um, dialing in that $1 holler, dialing in that first reach and rise assessment with Vanessa for that $1. And so I’m learning with the script, stick to the script, stick to the script. I’m learning with Sean to stick to the script, but it’s just practice. And it’s great when you have a lot of leads come in, but you can just continue to practice to get better. Now, how many times do you have to call the average inbound lead before you reach them?

Because I know for our haircut chain, Elephant in the Room, I’m just giving you full disclosure for anybody out there who wants to know this. Elephant in the Room, it’s our men’s grooming lounge. We’ve been doing this now. This is our 16th year, Elephant in the Room. And we go to elephantintheroom . com.

People fill out the form looking to schedule their first haircut for $1. We have to call the average lead five to six times before we reach them. Switching Gears, one company, we’ve helped them grow from a handful of locations to now 560 -plus locations. Oxifresh . com. We have to call the leads an average of five or six times before we reach them.

Are you able to reach the leads on the first call, the second call? How many times do you have to call somebody, typically, Raider, before you reach them? Yeah, within the first or second call, because we call and we text. you know, and so when we text them, then they text us back. And so we can get them at a better time for them. Look at that, folks.

He’s doing the call and the text, which again, takes us now to step number seven. You got to have a sales system, you have to have a pre -written script that includes pre -written texts. Recorded calls for quality assurance. You have to have pre -written sales materials. You got to have all that. Box number eight, you got to figure out how much money does it cost us to get a new customer.

Vanessa, there are people that I know in the fitness space that are dropping $500, I’m not kidding, a week on Instagram ads and getting no leads. People are spending five, I think of a fabulous person I know right now in my life, who really, really, really wants help in the fitness space. I cannot help her because she wants us to help her in a market where I’m already working. So I don’t work with two people that compete with each other. But during our assessment, I said, how much money are you spending per week on Instagram and Facebook? She said, I’m up over $1 ,000 a week I’m spending.

I said, how many leads do you get? She said, usually one, but sometimes they’re not real. Can you talk about that? Because, Vanessa, it’s very easy to spend a ton of money on social media marketing and to generate no actual leads. We actually went that route when we had our gyms. We were spending money on Facebook ads and Instagram.

And compared to what we’re doing now with our website and the leads that we’re getting and what we’re paying with Google ads, night and day, we’re saving so much more money. And we’re getting much more of a return on leads and getting the leads and then becoming clients. would say, when we first started working with you guys, I was a little like, don’t we have to do a Facebook ad? Don’t we have to get on Instagram? That was what we were used to. But now, it’s just so much better.

Yeah. And it makes more sense. And I feel like all of that other social media stuff is almost a waste. Sean, I want to get your thoughts as a follow -up question on this, because we have so many wonderful clients. I felt horrible. I’m talking to this lady, and she really wants to become a client right here in Tulsa.

And I can’t help her in Tulsa. I already work with a fitness brand right here in Tulsa. And I was just doing my assessment to try to help her out. And I said, how much are you spending per week? And she said, well, Facebook, Instagram, it’s about $1 ,000 a week. And I go, well, how many leads do you get for that?

And it’s, well, you know, two or three, but there’s only one real lead a week. So then you look at the tracking sheet. And I’m going, well, then it costs you $1 ,000 per lead. That’s your cost to get a new lead. It’s $1 ,000 a lead. And I said, how many of those, if you got a lead, how many leads do you have to talk to before she closes one?

She said, well, usually I’m about 50%. I said, so you’re paying $2 ,000 per deal. She said, well, yeah. I said, what do you charge per month? She said, our clients, you know, I mean, a good client, maybe they pay $750 or $1 ,000 a month. And I said, well, what kind of profit do you make?

20 % or so, 30%. So I’m doing the math, and I’m going, if you did get a customer, it would take you eight or nine months just to break even. And most business owners don’t know the numbers there, Sean. What follow -up question would you have? Well, they know their exact numbers. They’re doing a good job on that.

We have a sustainable customer acquisitions cost right now and a strategy that will continue to expand without having to go into that world at all. But they’ve just been very diligent about leaning into the simplicity of that, the videos, images, search engine content, more Google reviews. They are on it. Now, Rader, real quick, I’m not prophetic. I’m just going to say something that’s going to be true in the future. You guys are going to have 10 thriving locations if you can stay on target and keep doing this.

It’s going to happen. And I know it’s going to happen. You just got to stay dialed in and keep doing what you’re doing. Now, we move on to box number nine. You got to have systems, processes, checklists, You’ve got to save files in a way where you can find your business card. So many entrepreneurs can’t find their passwords.

So many entrepreneurs save their business cards as BC, because they’re feeling kind of lazy on a Tuesday. And then they’re trying to find their business cards during the moment they need them, and they can’t remember that they used the abbreviation BC. Is that brochure? Brochure. They can’t find their passwords. And so you have to be organized to build an organization.

And that’s a big thing that Sean does with you to help you stay organized. And you guys are doing a great job. Box number 10, as you grow, it’s going to be very important to manage a group of people. We teach management here. We teach how to manage people. Box number 11, you’ve got to build a sustainable, repetitive weekly schedule.

You’ve got to have a schedule that’s sustainable. My wonderful wife, my five kids, we have a schedule that works for us. And so during the summer, every Saturday, we take the kids to the lake. What does that mean? It means I have a heavier Monday through Friday during the week. During the non -summer, I don’t take my kids to the lake.

And so I have a Monday through Saturday schedule that’s more spread out. But again, you’ve got to have a schedule that you and your spouse are on the same page with you and your significant other. Box number 11, you got to have that sustainable weekly schedule. Box number 12, you got to have a system in place to find great people. You call it human resources, how to find A players, how to hire, inspire, train, and retain great people. And then box number 13, you really have to know your numbers.

As we talked about to start, you have to know your numbers. And box number 14 is, what’s the point of having success? The business should be a vehicle to help you get where you want to go. And so you sit down and define your goals for your faith, your family, your finance, your fitness, your friendship, your fun. You want to make sure you really know your goals for your faith, your family, your friendship, your fitness, your finances, your fun, your focused attention, very, very important. I’m going to go back to you, Rader and Vanessa, for kind of some closing thoughts.

I want to get Sean’s as well. Sean, as you think about these guys and you think about the success they’re having, I’m going to ask them a couple of questions. I’ll go back to you here. Rader, what kind of impact, how would you describe the impact that the one -on -one business coaching has made on you and your wife, and overall, just your life and your business? Well, I just bought some $200 shoes, boots from the boot barn. And I didn’t feel bad about it.

That was a gift, but we hit a goal to get a reward. And we’ve been wanting these boots for a long time. and so uh but Sean has helped us stay really organized um having that accountability and even when we have or I have concerns or are we going the right way do we need to do something different like having being able to meet with him and communicate with him has been a huge game changer. We work together. It’s great to be doing business again together and having our different roles. And sometimes I may be seeing one thing and he sees another.

It’s great to have Sean to communicate and give us the best practices and the tools to use to be successful. Now, Vanessa, one thing that I struggle to even see the world this way, so everybody just hang in there with me for a second. I’ve never had life without a coach or a consultant or an advisor. I’ve never had it. I mean, I’ve been self -employed since I was 15. And so I remember when I was in college, I was trying to learn how to do video editing and websites and all the things.

And so I went to a guy by the name of Daniel Piott. You say, who’s Daniel Piott? He’s just a dude who was a senior, I think, I was a freshman. And I said, hey, Could you teach me Photoshop? I’ll pay you. He said, yeah, sure.

And people ask me, why are you paying a guy to teach you Photoshop? Because I wanted to learn it faster. They said, well, aren’t you learning that in college? Well, yeah, I mean, I should be, but they’re going so slow, I wanted to pay somebody. People say to me, Clay, winners and king, why do you pay these guys thousands of dollars every month to be your legal coach? Because I don’t want to have legal problems.

So I have no problem paying thousands of dollars a month to my legal coach so I don’t drift. I would tell people, in any area of your life where you want to have success, you want to have a coach. People say, well, why do I pay CCK for my accounting coaching? Why do I do that? Why do I pay them every single month for like 15 years? Because I don’t want to have tax problems.

So it’s a proactive. I don’t hire them because I’m having problems. I’m hiring them so I don’t have problems. That’s why I don’t drift. I do it, and I would just argue that professionals have coaches and amateurs do not, in any area. Professionals have coaches, amateurs do not.

Vanessa what do you say kind of what do you say to someone who says what’s the return on investment. What would you say. Oh my God. It’s been a total. What would you do. I mean for the one year it was ninety five hundred percent.

And then knowing how, and we’ve done this before without a coach. Like we have that experience and how hard it was and how, what a night and day this is working with you guys. Like what he said, a 90, an over 90 percentile return. I mean. No, 900. 900, sorry.

Sorry, 9500. It just gets that much better. It’s huge. Sean, I’m going to let you ask the final question with the final 60 seconds we have. What’s the final question you would have there, Sean? Are you guys ready for the next level?

Oh, Lord. Yeah, I’m calling. I’m coming to Tulsa next next month. I’m gonna Tulsa. Well, we’ll see you there. And you’ve already hit the first goal ahead of time.

So I foresee, if you guys keep it up, we’ll hit the next goal ahead of time, too. I want to brag on one more client before we let you go, because Kola Fitness, I’ll never forget talking to them in some of those early conversations we had. And now they have gyms all over the country, Arlington, Dallas, Bartlesville, Oklahoma, Joplin. And I remember talking to them about where we are versus where we want to be. And I knew, because of their diligence, that if they would follow the proven path, they would have success. I feel the exact same way about you guys.

Thank you guys so much for being here. Vanessa, I’ll give you the final word. What would you say to somebody who’s thinking about checking out our business consulting program? You don’t have to figure it out by yourself. And I think even when I work with clients for personal training, you know, yeah, you could do it by yourself, but why do it good when you can do it great? Why, you know, you guys have taken us from good to great, from okay to best and why not?

And it’s just a quick conversation and you’ll let them know you guys are very transparent, whether you can help them or you can’t. It has to be a good fit for both parties because everyone’s going to win. You guys are going to win. as well as both parties back and forth. So it’s a win -win -win. It’s an honor to work with you guys.

We call it a shalom. The word shalom means win -win, right? It’s a win for you, win for us, win for your clients. Thank you so much, guys. I hope you have a great day. See y ‘all.

Thanks. Bye -bye. Play Clark, man. He is one character. That’s a good word for him, character. Yeah, that is it.

He’s good, driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good, and then I met his mother, and she just says, she just lets him be Clay Clark. I mean, so, you know, he’s endorsed by his mother, and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. Clay Clark starts his days at 5 o ‘clock in the morning. Oh, it’s incredible.

Yeah. He’s he’s like he’s he’s a machine. He’s a machine. But his you know, I could I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at five a .

m. in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s fantastic. Yeah, man. No, he is.

He is. He also has a wealth of knowledge. He’s worked with so many different companies and different businesses. He could take a concept that he’s used before in the past with somebody in a totally different industry and see how it would work perfectly for you in whatever niche market you’re in or whatever type of service you’re providing. And so his brain is just a wealth of knowledge. And just to have that type of perspective as a part of your team and your own company is huge and super valuable.

So I would definitely encourage people to use him. But one thing is you got to be coachable. You got to be wanting to get feedback. You got to be wanting to really grow your company. You got to want to put. that extra 10 hours a week to working on your business and not just in your business.

And so, yes, I would recommend it to anybody who’s wanting to grow their company and provide great systems, checklists, workflows, great encouragement, and have accountability. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed.

After doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And, I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually, in a four -month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month, just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own.

So I got a lot of good things to say about the system that Clay put place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry.

I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because The results that we’ve gotten in a very short period of time are honestly monumental.

It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing.

And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800 % increase in our internet leads.

Going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma.

After being a stay -at -home mom for 12 years and my three kids started school and they were in school full -time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people.

I love building relationships. But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage our real estate brokerage eight months ago.

And in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing.

Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies.

I don’t answer large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out.

But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63 ,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult.

He helped me in securing the business loans. He helped me with web development. and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards, and I own Revolution Health and Wellness Clinic.

Clay, my honor, my honor to be on your show, and thank you for all you do. I hear the ripple effects from you are good ripple effects, you know what I mean? People rave about what they learn from you, so congratulations. We’re expecting maybe $250 ,000 this year to, we’re at $400 ,000 with K &D’s Woodfinishing, business owner at 23. So, we work in this K &D’s company for about four years now, and we started So we’re pretty excited about that.

Pretty much just listening to what they have to say, their hiring process has just really been incredible as far as finding good quality help and just the accountability of meeting up with them weekly. such good insight, the resources that they have for specific business questions. It’s all been really incredible. It’s been a great experience, so I’d recommend it to anybody. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system, and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day -to -day basis.

Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid -June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach, Luke, from Thrive Time. It has been insane, to say the least. I started working with them in mid -February of this year, so we’re about four months in of working together and it has Completely transformed my business in pretty much every facet So I check my notes here So in four months my leads have tripled I was getting probably like two leads a week now.

I’m getting more in the like 10 to 15 leads a week I have doubled my number of employees I’m now hitting the highest revenue weeks in the history of the company week to week it seems like We went from about 6 appointments today as our highest in February to now 14 to 15 appointments a day. hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews.

and interviewing every single week. It’s just been great and I don’t waste as much time on interviews. low -quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them.

So that’s just great. Worth every penny. I mean, I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky.

They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, you know, of course I’m going to be successful. It’s an absolute, because I have all this stuff in the background happening. I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success and I can tell that they are just so excited every single week when I’m having all these wins and things like that.

They’re so excited for me. So it just it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long -winded reply but I just had so much to say and I could go on for hours probably about how amazing They are but thank you to clay and Luke and the entire team there everything you guys have done for me And I am so excited to continue to work with you For years to come thanks so much for watching My saying is if it’s important to you hire a coach And I think that’s one of the reasons people are not successful is they you know they eat a cheeseburger instead of hiring our coach you know I mean and so My coach pushes me. They’re younger than me. They push harder. They’re trained.

And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons. I wanted to learn how to play Monopoly in real life. So he was my coach. I always wish that I had this and because there wasn’t anything like this I would go to these Motivational seminars no money down real estate Ponzi scheme get motivated seminars, and they would never teach me anything It was like you went there, and you paid for the big chocolate Easter Bunny, but inside of it It was a hollow nothingness, and I wanted the knowledge.

They’re like oh, but we’ll teach you the knowledge after our next workshop And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals. product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. And I encourage you to not believe what I’m saying.

And I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business.

Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever. And we’ll even give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see it.

Transcribed with Cockatoo