Employee Management Mastery 101 | Dr. Zoellner & Clay Clark Teach the Art of Management Real Humans On the Planet Earth + Join Eric Trump & Robert Kiyosaki At Clay Clark’s March 6-7 Business Workshop!

Audio Transcription

11
Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use?

11
Because they believe in you. And they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zunich.

11
Two men, eight kids, co-created by 2 different women. 13 multi-million dollar businesses.

20
We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. We started from the bottom, now we’re here.

11
We started from the bottom and now we’re at the top. Teaching you the systems to give what we got. Colton Dixon’s on the hoops, I’ll break down the books. Z’s bringing some wisdom and the good looks. As a father of five, that’s why I’m alive, so if you see my wife and kids, please tell them hi.

1
It’s the C and T up on your radio, and now 3, 2, 1, here we go!

20
We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get there. We started from the bottom, now we’re here. We started from the bottom, now we’re here.

1
Okay, Thrive Nation, on part one of today’s show we talked about mystery shopping and the idea of figuring out how to compete in the clutter of commerce where you’re not the only person trying to sell that product or service to your ideal and likely buyer. Now, in part two of today’s show we’re working off the premise that you’re actually selling something. And if you are selling something and you don’t want to do all the work yourself, you’re going to have to have a team of employees.

1
That’s going to be the next step. You have to have a team of employees. And so, Dr. Z, you said that you wanted to tee up this conversation. I went tee it up.

4
I defer to you, my friend. When I talk to guys that are thinking about opening a business, one of the things that’s kind of scary to them, you know how to find them how to hire them and you hear this so much from business owners If the current business owners, it’s hard to find good help, right? I mean, that’s that’s the thing I hear the most it’s hard to find good help. Nobody wants to work What do I do? And so I like to deep dive a little bit into

4
Employees today. Okay. Got it. Now. I’m going to ask you a lot of questions. Yep.

1
And when you get the answer correct, I’m going to give you a boom dollar. Okay.

4
Boom dollar. A boom dollar. Yep.

1
Now, you might ask what a boom dollar is. What is a boom dollar? A boom dollar is something that is negotiable anywhere to buy anything, but it’s like the red 64 Corvette that you acquired and put in your garage. Yep.

4
You would never sell it. You would never get rid of it. Every now and then you’d go out there and sit in your Corvette, you know, and you’d polish it, you’d maybe even start the engine every now and then, feel the rumble underneath you,

4
maybe take a nap in it, you’d just enjoy it. Every day you’d go out there and open the door and morning coffee and go, how you doing? That’s what you would do with a boom dollar, okay? Boom dollar. Boom dollar. I mean, it’s very valuable, but heaven forbid, you’d never want to get rid of it. All right, so when you are hiring somebody, when you are having an employee, what you have to do is always, and I know this

4
sounds kind of weird, but you have to grade them. Sounds like a school teacher. Okay, you’re an A student, you’re a B student, you’re a C student, you’re a D student. And Billy over here, Carl, you’re an F student, okay? Okay? We’re going to have to let you go because you’re an F, okay? And when you say, well, how do I grade them?

4
What are the things I’m looking for? There’s five A’s. So everybody got your notepad? We’re going to break down the five A’s of a great employee, all right? If they check all these five A’s, they are what we call an A employee. If they check four of them, we’re going to call them a B employee, three of them a C,

4
two of them a D, one of them an F. Okay?

1
You following me?

4
Yep. All right. So the first one, and I want you to break this down for everybody out there, because you have, I mean, you’ve done a lot of businesses and you’ve hired and fired a lot of people. Yep. So, number one, attendance.

4
Talk to me about attendance.

1
Well, Bill Belichick, I’m still on the quote from Bill Belichick, the legendary coach of the New England Patriots, also a guy who won two Super Bowls for the Giants, now he’s the coach of UNC. He says dependability is his favorite ability. And so, I don’t, me personally, I don’t have a lot of patience for people that are not dependable.

1
And so, because if people are not dependable and you hire them then you can depend or you can count on every Aspect of your life being terrible and so there are just certain people that every week they have a car accident Every week they have What could be a sickness that’s they’re getting better from better? Way, oh, yeah, they’re like I feel like I might be coming down with something like it sort of protect you. I might not come in today.

1
Right, right. Or they say, I’m getting better, so I can’t come in today. Or they’re always going to the doctor to get tested to see if they might have something. They’re always, so that’s a thing. So you have the host, a daily huddle. It’s a thing where I host a daily huddle, and every day at the daily huddle, I’m asking

1
myself, who’s not here? And if it was a football team, and you have 11 guys on offense and 11 guys on defense and you look around the huddle and your quarterback’s missing, I don’t know how many games in a row, I don’t know how many plays in a row or how many games in a row or how many days in a row you’re going to run an offense where you’re missing a core component of your team. So I would just say dependability is my favorite ability.

4
Where do you draw the line? I’m going to ask you this, you own a business. You’ve got somebody, let’s say your elephant in the room. Yep haircutting. Yep fine people work there, right? And you’ve got somebody that’s consistently late I mean like almost every day late and we’re talking not egregious 15 minutes, right? How do you handle that situation?

4
How do I handle the situation how do you have a situation at what point do you say, yep, why’d we do it? I mean, these are real life things that matter to people out there listening.

1
So what I do is every Wednesday night at 530 and every Friday at 530, we interview candidates. So it almost be like a career fair every Wednesday and every Friday.

4
Do you have like a corn dogs and cotton candy or anything? So it’s fair?

1
It’s like every single Wednesday and every single Friday at 530, so 530 both days, anytime somebody’s, any candidate who applies, we call them and say, we would love to interview you. So they apply, we call them and say, hey, we’d love to interview you Wednesday at 530

4
or Friday at 530.

1
That’s good. Yeah. And so typically, in a typical week, I might interview 40 to 50 candidates every week, like every single week, 40 or 50 people. And so I’m always looking for, so today as an example, we had a young man that started today who is just solid.

1
I think he’s gonna be a great fit for what we do, and he’s very handy. And so having a guy that’s very handy, who’s very, you know, he’s handy, he’s got a skill set where he can maintain and fix things. I’m thinking that kind of guy would fit in somewhere

1
in our, on our team. And so without really contemplating it too much, I said, hey, let’s go ahead and have you get started. So he’s starting today, but I didn’t know who he was last week. Well then on Monday,

1
cause that’s what happens every Monday, on Monday you look around, you do your huddle and you’re like, someone’s not here. Someone’s not here. What’s going on? Or somebody, in this case, I’ll be very vague,

1
but we had somebody on Monday who just basically decided to make a big life change that had nothing to do with me and my job. They’re just doing a different thing with their life. And that thing with their life involved them moving to a new place. And so now they’re no longer working here. And so therefore, you have to stay ahead of that.

1
So the best way, the best analogy I could give you is it’s like a football team and you need a roster of 52 players. And so every week you’re working that waiver wire if you’re in the NFL, or you’re constantly recruiting or you’re constantly, because you don’t ever want to get in a situation where you can’t fill a full roster. And then your ability to be selective is based upon how many candidates you have to choose

28
from.

4
How long do you put up with someone being habitually late? How long do you put up with it? Because that’s the question I get all the time.

1
Well, I’m kind of quoting you, but I think it’s until… There you go. You say you’ll put up with it as long as you want to put up with it. Bingo. And so I just find that for me, I mean, sometimes… For the hair business, with that example specifically, we had a guy who cut hair for us for years,

1
and he was never on time for anything. I mean, ever. Ever. And it was a point where it was like he’d laugh about it. He’d kind of… I mean, different moves he would have.

1
So the work day would start, you know, and then the store’s open, I’d say at 10, and he would say stuff like, you know, “‘Hey man, I ain’t gonna play. “‘I’ve just woke up, I’ll be there in an hour.'” Or some days he would hustle in and get there at 10, 20,

1
or some days he would, and it was a constant, different stories, I had a rough night the night before, I overslept. What time do we open today? Does that kind of thing. Am I scheduled? But when he would show up, he was phenomenal at cutting hair.

1
So you put up with it for a long time? For a year. Yeah. And if I was writing him up, which I didn’t do, he would probably have 50 write-ups. I mean, I’m not kidding. This guy was phenomenal at cutting hair.

1
And once he got into work and got his life together, he was great. But it’s just you knew he was always going to be there about an hour late. And I and it made other employees mad. They would say, you’re hypocritical. You hold us to a different standard. I’m going, yeah, but he can cut hair in a way that nobody else can.

1
And people love him. And so he has to be here.

4
It’s a little favor.

1
Oh, he has to, because he’s great at it. Yeah, I think you look at the NBA, the NBA. There’s famous stories of famous athletes in the NBA and the NFL that frankly refuse to adhere to the standards of the rest of the team. Like Dennis Rodman, they had the Rodman rules where he could kind of do what he wanted to do but he somehow came up with 15 rebounds and he somehow played great defense.

1
And so I think if you’re out there today and you’re a business owner, you have the handbook, that’s great. You have your standards, that’s awesome. But at the end of the day, you have to fill the roster.

4
You’ve got to fill the roster. OK, that’s our first A, attendance. Second A is appearance. Now, I’m not talking DEI. I’m talking don’t know racism here. Appearance, why is appearance so important with employees?

4
And why are we do that?

1
Well, people do judge a book by its cover. They do make a decision based upon the first appearance, the first, when they meet somebody, and they go to a bookstore and you look at the book and you go, I’m not gonna buy that book because of the cover. You look at a car, you say, I don’t wanna get in that car

1
because I’m not comfortable with the outside of it. You look at a house, you say, I do wanna buy it or I don’t because of the way it looks. You look at a gift and the packaging determines whether you wanna buy the gift or not. There’s so many examples.

1
And so that being said, I think appearance matters a lot.

4
And when I say appearance, I always like to say, you know, we have a dress code. Yeah. And make sure that it’s, it doesn’t look like you slept in your clothes for three days before you come in.

4
Right. You’re well-groomed. And we talked about earlier about your employee that was not smelling very good in the earlier show.

48
Right.

4
And how you handle that and talking about that so appearance is very important in that you know and how they present themselves and a lot of times in the interview that matters a lot and it and then they forget that it matters it’s kind of like in a marriage you know it’s like they know they’re the parents of matters a lot in the dating process and then afterwards I can’t relate to this example.

4
Sometimes not so much.

1
I have no idea what this example is, but I can tell you a phenomenon I’ve seen is employees do, they do show up and dress nice for the job interview by and large. And then usually you see a 10% drop off every six months, if not faster. And so pretty soon they’re wearing pajamas and they don’t do their hair.

9
It hugs.

1
It hugs. But when they start off the first day they dress sharp. But again, just to be clear on the appearance thing, I’m not talking about physical appearance, I’m just talking about does the person look like they took the time to dress sharply that day?

4
Do they take the time to- They’re representing your business.

1
They’re representing you and people care about that. Right, and I would just say again, attendance, to me, if you can’t show up, then you can’t work here. Appearance, that matters too. James, you see this all the time. There’s people that on the ticket sales team

1
that they’re like, man, Clay, what do I need to do to get promoted? And I’ll say things, well, you need to be here.

16
Yeah, and I’ve seen that all the time doing the ticket sales, which is so funny because I just wear a sweatshirt most of the days that I do ticket sales. And it doesn’t matter because I’m making the most sales, getting the most money, and getting

1
the most people here. I encourage everybody out there, again, attendance, if you have a job, you’ve got to show up. If you own a business, you’ve got to show up. I was just this morning dealing with a situation which was somewhat mind-boggling, but for the elephant in the room, the haircut chain, we had an employee apply for the job to work for us today. And I know who this person is because they’ve applied to a job to work for us in the past

1
before. And I said, what has you out looking for a job? And they said, well, that they work for another hair place that might or might not open. Now, could you imagine you work at a salon, Steve, or you can imagine a scenario where you’re an employee, you work at a salon and the owner of the salon might or might not be open based upon how they feel on any given day, and that’s your boss.

39
Wow.

23
Wow.

1
Yeah. And you go, that’s, I mean- That’s tough. It’s tough, but there’s people that run their business that way, and I think being an entrepreneur requires a level of consistency that the world has not made in mass quantity.

4
Amen to that. Now, the third A, if you take note takers or history makers- There we go. So, the third A is attitude. Talk to me about it. So we want an A employee shows up on time, which means they’re a couple of minutes early,

4
and their appearance is well kept, well groomed, and if they’re selling to the public, then they have a certain look to them. If you have required them to wear a certain thing, in other words, you know, no booty shorts or whatever, you know, you have in your handbook what to wear, what’s about the attitude that makes an A different than a B, C, or D, or F employee?

1
OK, well, let’s talk about the attitude thing for a second. Steve, in the mortgage business, I’ve heard you on the phone. When you answer the phone, people go to stevecarrington.com. They call you to apply for a mortgage. You’re in all 50 states, right? I always hear you answer the phone with a level of optimism.

1
And by the way, we’re doing construction in the office. If you hear a, ah, that’s probably a saw. But when you answer the phone, you always have an attitude of optimism. Like, okay, well, when are you looking to buy the house? And have you applied somewhere else before?

1
Or are you looking, when do you want to move in? And you have kind of those basic questions. But no matter what they say, you primarily have an attitude of optimism. Like, no problem, we can work it out. Or, hey, well, let’s go ahead and get you to do a quick app

1
and let’s get you to, you don’t make it seem like it’s a tedious, impossible task. I’ve seen people in your same industry that they make the task of applying seem impossible or tedious or hard. I think it’s an attitude thing.

7
Can you talk about that? People call their doctor and they say, have this thing on my leg. Do you know what it is? What does the doctor say? Come in, get an appointment. We had the same thing in the mortgage business.

7
People call me and they’re like, I got this situation, I got this thing, or I got that. And rather than like kill their hopes and dreams by diagnosing whatever their problem is over the phone, yeah, we just, hey man, doesn’t sound like it’s crazy. Here’s how our application process works. Takes 10 minutes, we do a soft pull.

7
No one even know I pulled your credit. Let’s just look at it and see what we can figure out. And a lot of times just taking that time, it doesn’t mean I can always help everybody, but just taking that time to listen to their situation and then give them a potential solution instead of just

7
killing it over the phone and saying, oh yeah, that sounds like it’s not a deal. Then people appreciate that. And I honestly turn a lot of those into deals because there’s a lot of incompetence in the business that tell people they don’t qualify when they do.

1
So let’s talk about it again one more time here. So one is the attendance. That’s a big thing. We’ve got to make sure you’re there. I mean, to me, if you can’t show up consistently, that’s a problem. But the question you asked was, you know, how many times can someone be late before

1
you fire them? And I would say someone could be late every single day if they were the best employee in every other area. It’s a rock star. Yeah.

7
And I hate to say that, but it’s true. It’s true.

1
I’m late every day. No, I mean it, though. It’s a real thing, though. There’s people out there that, I won’t mention the person I’m talking about, but there’s a comedian I met years ago who was world famous and I was talking to him about like what were the things that held you from going to the next level and they were like

1
Ah primarily sobriety and I’m going oh, so did you work a little primarily? Were you often like do you struggle with substance abuse like when you weren’t performing like well? I mean, I’ve performed a lot of the time sauced or I’m going so you were hammered while you were on stage Oh on stage off stage That’s pretty much any stage, and I’m going okay, and but I’m going how did you not get fired like why I was the best And I’m doing Wow another example would be if you look up the New York Mets the famous New York Mets

1
They had a Darryl strawberry who’s become a friend of mine. He was on drugs while he played for the New York Mets They had Doc Gooden who was incredible pitcher. He was on drugs. They had Howard Johnson that whole team was You know it was like a Walgreens, see, tons of drugs. Oh my goodness. Tons of drugs. But they were phenomenal, and I’m sure that the manager or the coaches or somebody told

1
them at some point, like, hey, we need you to be sober, drug-free, but at a certain point you’re like, we have to also win games and all of you are on drugs. So there’s some sort of balance there somewhere. All I can say to quote you is you always say, put up with it until you’re done putting up with it. And then the second is the appearance thing.

1
You just want people to look like they care.

4
Amen.

1
Like they care. I mean, that’s as deep as it goes. And then third, the attitude. I just know for me, it’s an attitude and it’s a reset daily. You know, so today we’re doing a lot of remodeling

1
and we got some stuff going on. And anyway, we have things going on and some of those things that are going on are maybe not the most positive, but whenever you’re doing build out, there’s things that happen that are not good.

1
And you know it’s not gonna be good. That’s why people subconsciously don’t wanna build a house every day. Right, yeah. And so if you have any kind of construction at all going on, I mean, there’s an injury, there’s a workman’s comp,

1
there’s something that happens. There’s just an overage on a cost. There’s somebody who charges too much, they didn’t get it done on time. There’s just always some layer of jackassery there. And see, I think every morning, I as a business owner,

1
you as a business owner, we all have to reset the attitude every day.

4
Yeah.

1
Every day.

4
Showtime, baby.

37
Every day.

1
Showtime.

4
But I mean, it’s every day.

1
Every day. And you can’t let your attitude, like if you’re having a bad day, that can’t become a bad week or a bad series of days.

4
You can let something put you in a bad mood every single day of your life. You could. There’s something out there, maybe something you have control over, maybe something you don’t have control over, maybe something you saw on the internet, maybe something you heard a rumor of, whatever. You could be in a bad mood if you want to be.

4
On the flip side, you can be in a good mood if you want to be. And I tell my employees, I say, you have no idea how far a smile goes.

1
I agree with that and I want to just keep piling on to what you said. There are so many issues and the problem that I have and I’m just telling you my self-aware thing is I’m very observant about things and so it’s really hard for me and I have to tell myself like almost like what about Bob? Baby steps? I’m like we’re going to the movie and when we go to the movie.

1
And when we go to the movie, this movie probably won’t be good. And but we’re going to the movie and the movie we’re going because it’s a family activity. Or it’s like we’re it’s important for the family. Right. So you have to have that mind. I mean, personally, I know other people, God bless them.

1
They’re oblivious. And I sometimes wish I was those people, but they’re like, dude. And they’re excited about, and I watch it happen, and it could be, and I see it in geopolitics, I’ll see people have no clue what’s going on, and they’ll be like, it’s amazing, are you seeing what Biden is doing? It is amazing what Trump is doing, it’s amazing.

1
And they have no idea what either one is doing. They just like to say that. Or they’ll be watching the Super Bowl, it’s clearly the Chiefs versus the Eagles. They don’t know who the Chiefs are, who the Eagles are, they don’t know the score. They will turn to you and go, Taylor Swift is killing it!

41
She’s got it!

1
Bring back the prairie dress! You know what I’m saying? There are people like that. And so I sometimes look at those people and I go, I wish I had the mental capacity or lack thereof. Sometimes ignorance is bliss. I kind of wish, yeah.

1
Sometimes ignorance is bliss. So again, I’m just saying, everybody out there watching today’s show, this will impact you differently, but I encourage everybody out there, have an attitude of gratitude

1
and every day you got to reset. And it’s just, and as the leader, people follow your lead. If you’ve had a bad day, if you’ve had a bad night, if you’ve had a bad drive to work, you can’t let that show.

4
You gotta do show time. You gotta take a deep breath, you gotta reset yourself, you gotta leave all that at the door, because we tell our employees, leave all the negativity at the door and come in and be positive sunshine,

4
you know, rainbow Skittles. Right. And you as the leader have to do it, because you have to show them.

19
And if you come in all Mr. Grumpy, all Mr. I got to, someone cut me off on the way to work, I’m Mr. Grumpy now, I am. Someone nearly, you know, hit my car and then they flipped me off.

4
It was their fault, I’m grumpy, you know. It permeates through the staff. So attitude starts at the top, but yet you’re still, when you’re evaluating employees, you got to check their attitudes. I’ll tell you what, these minute by minute cell phones that we have that can change attitudes, we’ve got to get those put up during work because they can shift so many things.

1
There’s so many things that can happen.

4
I just went on Live 360 and Carl, Carl’s someplace he’s not supposed to be.

1
What’s he doing there? Well, I even know like for the show like ours, you know, put a show out and it’s interesting, but people will tell me all the time, they’ll go, man, did you read the comments on your show? People hate, hate you. Or man, the show, do you read the comments?

1
They love you. And I go, honestly, I don’t because it would, if I did read them and tried to figure out why people hate or love me to a certain extent, you would go crazy because the only way to, I mean, even in a small room, if you had an audience of four people and you’re trying to make every single person happier, a room of 400 people or a room of 4,000, now when you start to have hundreds of thousands of subscribers, I mean, you just, I would

1
encourage people to find times mentally where you’re, again, I’m quoting you again, but you’ve told me multiple times, being present is a present. Yes. That is so powerful, being present is a present. And I think in the world we live in, if you’re not careful, you end up with like a digital dystopia where you’re perpetually distracted and you’re never physically or mentally present ever, and that creates a weird zone.

4
Yeah. Now, here’s another A, and you’ve probably had an employee in the past that shows up on time, right there, came, clock it in, boom, right on the button. They look professional, man, they look good. I mean, they’re ready to go, right? And they’ve got a great attitude.

4
I mean, they are singing a song, joyful, and they are just high-fiving their fellow employees. And I mean, life’s good. And you send them to do something. Right. Let’s say he works at the lumberyard. Right.

4
And you’re like, Carl, I need you to go cut a two by four. This guy needs 10 of them, and they need to all be eight foot long. So Carl says, yes, sir, I’m on that. Two by fours, eight feet long, gotcha. And he brings you 10 two by fours and they’re all seven feet, six inches long.

4
Accuracy, accuracy. Accuracy is the 4A we’re gonna talk about.

1
Then you get to kill Carl with the two by fours. I’m going to be, you’re asking me these questions and I’m being very real with everybody out there, so if you’re watching this show, you go, I disagree, it’s okay. I believe that in our culture today, people are becoming less and less accurate, less and less in attendance, less and less appearance, less and less attitude, less and less. And accuracy depends on the industry.

1
So as an example, I know people in a call center environment that routinely screw stuff up and if they did that as a pilot, people would die. Yeah. You know, so if you’re a pilot, I mean, I don’t know if you say, Carl, did you get fuel? And Carl says, Captain Carl, I don’t know if we have fuel. Let me report.

1
What? I mean, planes would crash, right? So there’s a certain level of accuracy as you go up the income ladder that you have to have more and more accuracy. Now, again, if you have a guy who’s,

1
going back to the movie theater, this is pretty funny. I took my wife to a movie, and basically the guy who’s supposed to be checking your tickets was doing everything but that. Because he was like, good to see you sir, come on in. Great

1
attitude. What movie? I bet it looked sharp. What movie are you here for? It’s on time. And I’m like, I think, you know, I’m going, I just remember being blown away by, you know, he’s supposed to be the velvet rope guy who checks your ticket. And that was the only thing he wasn’t doing. Like he was like, man, it’s great to see you. How are you guys? Come on in. It’s your first time in and he’s talking about like the power of film and he loves movies and you’re gonna love this one And oh my gosh, have you seen that and he was great energy and everyone was like

1
This guy’s not gonna check and so people But he put out good he was there he’s great attendance his appearance was sharp his attitude was awesome. His accuracy, not so much. The other day I saw a guy pushing shopping carts at a grocery store that I like. And Z, his attitude was incredible. He was there.

1
He was there. So he got the good attendance, good appearance, good attitude. I don’t really know he mastered the craft of pushing the carts.

4
Can you explain what is an automobile?

1
I’m just watching how he was doing. I’m like, there’s probably a thousand better ways.

19
Yeah, yeah.

1
But he was like pushing up. He was on the struggle bus. He’s pushing them in a row, and then one kind of gets away and detaches it. And I’m going, I’m getting frustrated watching this guy. And then he goes and gets the one,

1
and I’m like, I just got to move on. Yeah, I gotta, I can’t watch this. So again, I would just say, it depends on the field. I mean, you’re in optometry.

4
Yeah, and the simple thing, it can be so simple. So I had an employee one time, and this was back, this shows you how old this is. We had paper files. Whoa, wow, paper files. And we did a thing by, we put them in alphabetical order on the shelves. So that when the patient came back, we could find their chart.

4
Now that’s a crazy concept, isn’t it?

21
Right.

1
Crazy concept. Well, it’s crazy because you’ve got to be able to find it when they come back. If other optometrists started doing this, this could turn into an industry that was

47
dependable.

4
Yeah. So, this one gal, when she would file the file away, she would just see that there’s a bunch of Fs, like Carl Fisher, Carl Fitzgerald, Carl Fennanigan, whatever, you know. And she would just say, oh, well, their last name’s F, it must go in that F area and just shove it in. And that chart was lost forever in the universe,

4
never to be seen again. And then also too, in optometry, it really depends when you have a prescription, whether your prescription is a plus two or a minus two. I mean, that seemed like a big deal. You’re like plus, minus,

4
it’s just a little mark on the paper, no big deal. But you put a plus two down and they need a minus two, they’ll come back and they can’t see. They’re blind in their glasses. Right. And so accuracy is very important

4
and just the subtleties of it too, you know? And so I got this employee’s side and said, listen, you can’t just put it where the F’s are. You’ve got to go through and figure out where it goes in the alphabet for that, you know? So okay, there are F, yes, it’s an F, and an R, so then you go F, R’s are, and then I’s, and then, so accuracy is very important and it can make for a very long day if you

4
have employees that are not accurate.

1
And I would say that accuracy is a rare thing. It’s a thing that is not normal today. I mean, Steve, I mean, I run into people now, and you correct me if I’m wrong, Steve, I run into people now that are very inaccurate all the time about almost everything.

1
Yeah, I think 97% of all statistics

7
are made up on the spot, including that one.

1
I mean, you know what you’re saying? I mean, Steve, I mean, I know videographers that I’ve had in the past, and I’m thinking about just recent examples. I’m not trying to throw certain people under the bus, but these are people that no longer work here.

1
And I’ll go, hey, we’re gonna do a shoot. We’re gonna do a testimonial video. Here are the questions to ask the client. Okay, so you’re gonna go to a client shoot, ask the client, these are the questions you’re gonna ask. So the person you’re interviewing

1
is gonna respond a certain way, and you’ll edit that into a commercial. Here’s an example of what it says. Here are the questions to ask. Here’s the time to get there. Here’s the location.

1
So who, what, when, where, why, very detailed. And they’ll call me and go, hey boss, where’s the shoot at? And I’ll go, well, the shoot is here. And they’ll go, oh, okay, got it. Well, when is it?

1
Well, the shoot’s gonna be like at 10.

43
Yeah.

1
Well, what would I ask them? I’m like, did you get the document I sent you? And they go, yeah, I did, totally, yeah. I go, so you have it pulled up? And you can see on Google Docs if someone has the document pulled up, and they do.

1
And so I’m going, so can you see what it says? They go, yeah, and I try to be really nice. If I go, so you can see what it says. You can see, you can read. You’ve seen these scenarios.

46
So you’ve seen what it says.

1
And they go, yeah. So I’m just, maybe I’m struggling to understand. And they’ll go, I just, I didn’t know. And you start to say, am I on a different planet? Am I on DayQuil? What’s happening?

1
And you’re starting to see that more and more. I mean, you’re starting to pass more and more people on the road that are driving Facebook while the car they’re steering is also moving. You know what I’m talking about? Like they’re on Instagram. You’re seeing more and more people filming themselves while driving, like, I’m on Instagram, I’m

1
driving my car. And you see more people going out to dinner that way, where they’re going out to dinner, but the whole time they’re looking at the screen and their wife’s also there. You know, you see a lot. I think that the mental lack of presence, and Nielsen says the average person is now consuming media over 11 hours a day.

1
I think people who are consuming media while also on the phone with you. Yeah. That’s where this accuracy thing happens.

7
They’re checked out.

1
Mentally.

45
Yep.

1
But they’re physically there and they might not even know they’re checked out mentally.

7
That’s why when I,

44
when I sense it.

7
Yeah. I just slow down and then I repeat. And I’m like, hey, did you write that down? Yeah.

43
Can you go, like, I just want to make sure

7
that we’re not having this conversation again, because. You can sense it. Yeah, but when you get like two days down the road and you’re like, hey, this was supposed to get done. Remember I told you like, oh, I don’t remember you telling me that.

7
I don’t doubt that you don’t remember. Like I actually believe that.

1
But my fault for not saying, stop what you’re doing and get a pen because this is important.

4
I want to write it down.

7
This needs to get done. Because even your best employees, even your best team members are busy because someone’s in their ear over here and you’re trying to give them some instruction over here, and they miss some part of the detail of it. And so I say, in a nice way, not in a condescending way, not in a rude way, because you can do it that way, is repeat that back to me.

7
I just want to make sure we’re accurate. I want to make sure I’m communicating it correctly to you so that you get it where it’s not like, hey, idiot, read that back to me.

1
See what I know you did it right. You’re picking a fresh wound here. Just a couple days back, I was with somebody and they said to me, can you call this person? I said, sure. I’m with this person and we call this person and probably an hour later, can you call this person?

42
And I go, I did.

1
I’m like, oh, I’m sorry, because they were on the phone doing whatever they were doing while I was calling the person. And it was like, hello. And I just, I feel like that, I feel like at church a lot of times right now, I’m going to church with somebody and they’ll go, hey, what did you think about the church service? And I’ve watched this, they go, what was it about? And I see people talking like,

1
you know, what was the service about? And they were just at the service. It’s really, I mean, I’m seeing this more and more where people are talking after church, hey, what do you think about the pastor’s sermon on Socrates? You know, and then the person’s like, what, what now? What? A lot of that going, our culture is a lot of that what stuff. So again, I longer answer, but attendance, super important, appearance, superintendent, attitude important, accuracy important.

1
All these things are very important. I think what you have to do is just be very aware of where your teammates are at on the given areas. And the daily huddle is my solution to this. Every day you’re assessing where are you at?

4
Where are you at? And that’s why I love employees that have a little bit of OCD in them because they seem to kind of care about the little details a little bit more, you know? Right. They’re straight, they’re clean, things are organized a little bit better and that leads to more accuracy I have found in life.

4
Now the fifth thing, and this is a, here again you’re grading your employees and it’s the five A’s and you need to go a mental checklist as you go down the list and you’re looking at your employees because when you determine that you have an A employee, you will treat them differently. And that’s what we’re gonna wrap up with here in a little bit.

4
But the fifth one is above and beyond.

37
Yeah.

4
Talk to me about that one, Clay.

1
Well, you know, Napoleon Hill wrote, Think and Grow Rich. And in that book, Think and Grow Rich, he talked about if you over deliver, eventually you’ll be overpaid.

20
There you go.

1
That’s a concept, that’s a mindset. Again, if you over deliver, eventually you’ll be overpaid. And so there’s certain people that buy into that idea and they are clearly working as unto the Lord and not as unto human masters. There’s a Bible verse that says, work as unto the Lord and not until human masters. Colossians 3, verse 23 through 24. So again, all of us have different parts of the Bible that we know maybe better than others. Some of us know more of the prophetic, some of us know more about anointings and spiritual gifts. But the Bible has a lot to say about work ethic.

1
And so Colossians chapter 3 verse 23 through 24 says, whatever you do, work at it with all your heart as working for the Lord, not for human masters. Since you know that you will receive an inheritance from the Lord as a reward, it is the Lord Christ you are serving. And so I can’t say I do that perfectly, but I can say I always keep that echoing in my mind throughout the day. It’s sort of like the soundtrack.

1
Because there’s so many times, and James, your desk is so close to mine, you see this. There’s so many times where somebody will screw me over. I say screw me over as in they just don’t do what they said they’re going to do and they don’t feel bad about it and You really have to work as under the Lord as a business owner you’re gonna go crazy I mean don’t you think James? I mean you see this all the time I mean, I mean I do see it firsthand

16
I see people either not paying what they’re supposed to pay as in like shorting their commissions Yeah, or just straight up saying hey, I I need this extra service for free, like coming to the events for free because we’re friends, just things like that. And, you know, that really it makes me go crazy seeing that because it makes me mad. But for you, you know, I could see how.

1
Now, if you flip it to employee perspective, you also see employees that get here early, they do their job, they go over and above. And those are the people that you want to celebrate. And then there are certain people that do what they can. They do their they work their hardest to go under the minimum, the minimum. They go under the minimum.

1
They’re always getting here late, always leaving here early. And you want to sort of replace those people if you can.

4
You know, one of the questions I got asked a lot by employees was, what do I need to do to get a promotion? What do I need to do to get a raise? What do I need to do to move up the proverbial ladder? ladder. Right. Because in every business I guess there’s just some imaginable ladder that you’re just always trying to climb up ring by ring, step by step. And

4
what I’ve done is I’ve boiled it under these five A’s and I say listen you kill in these five areas you’re gonna be noticed. Right. You kill in these five areas you’re gonna make more money. And when I get to above and beyond, they always say, well, what does that mean? And I go, well, listen, you’re hired to work

4
the front desk. Right. And you’ve got some free time every now and then. So if you’ve got time to lean, you’ve got time to clean. That’s one thing. But also too, why don’t you learn

4
how to also be a contact lens tech when you have a little bit of free time. Right. Why don’t you cross train on optical? Why don’t you cross train on fill in the blank? And that way now you’re versatile. So so if someone contact lens calls in sick and we’ve got plenty at front desk, you can fill in for there. You went above and beyond. Yep. To cross train yourself. Right. Right. You’re there. The people are there going and just shadow what they’re doing,

4
listen to them, ask questions, and get trained in that area. So, above and beyond is doing more than what you’re just simply paid to do. And as an owner of a business, as a boss of a business, that stands out, that stands out quite a bit.

1
I would just say, again, if you’re listening to today’s show there’s so much wisdom in these five A’s that Dr. Zeddee has distilled over the years. And I would encourage as homework for everybody watching today’s show, I’d say there’s three action steps you should take.

1
Is one, go ahead and write down attendance, appearance, attitude, accuracy, above and beyond. Go ahead and write that down. And, Antie, I’m gonna have you hop on the mic if you have any follow-up questions for Dr. Z here. But I would encourage everyone, you write that down,

1
and you really do grade your staff on that. And I would even grade yourself on that. Again, we need to be self-aware. So I would, again, attitude, appearance, the attendance, the appearance, the attitude, the accuracy, above and beyond. I would grade yourself first on that. Second, I would grade others on that. Second thing I would do is I’d make sure that you have a weekly time with which you are recruiting new talent, that you’re doing, I call it the group interview you might call it the weekly interview

1
but there’s got to be a weekly time that you are dedicating to Recruiting new people you just have to have time in your schedule to call the new The new applicants and recruit them to work for you And then the final thing we have to do is we got to have a daily huddle if you it In some way shape or form if you’re not huddling with your staff It’s gonna get crazy. You’ve got to have a daily huddle with your staff.

1
You just gotta have a daily huddle. Because if you don’t, you look up, next thing you know, it’s Sodom and Gomorrah, things are getting crazy. I mean, it’s bad.

4
Wow, went there, man.

41
No, I mean, sir.

1
Wow, that’s bad. It happens. So, Anthony, what question would you have for Dr. Z about the hiring process, managing people? Do you have any questions, or a question for Dr. Z, as a follow-up question there, sir.

15
Now, as far as the five A’s go, Dr. Z, I was wondering, what if a person had all five, but some areas they seem to lack in sometimes?

4
Well, and that’s where you, that’s where we encourage them, and I think that’s where management comes into play. You know, we have supervisors, and, you know, somebody’s gonna be late every now and then. You know, someone’s gonna be maybe disheveled every now and then. Someone’s going to make a mistake every now and then.

4
And those are opportunities for them to learn. You know, maybe, you know, maybe they said, listen, well, my my alarm. We lost electricity. So my alarm reset and didn’t go off. Maybe you need to get a battery powered backup alarm in your in your bedroom. You know, so if the electricity goes off, you still have an alarm to wake you up.

4
You try to kind of help them problem solve if they are having a problem in an area. And maybe, I told Clay one time, he had all these young men as DJs. And he was trying to manage them. And they were about half of them were hood rats, because they’re DJs, right? And they were, it’s like herding cats, and herding drunk cats, it was like that.

4
It’s even better, right? And so Clay comes to me one time, and you know, it’s a mentoring moment, and he’s fussing about it, you know, he’s, young guys, I sit down with him, I go, Clay, are you a life coach?

4
And he goes, I said, do you, as a profession, hang out a shingle and say, Clay Clark’s Life Coach Emporium. Call this number and set yourself up a session. And he said, no. I said, then why do you think you need a life coach to these employees? Replace them.

4
Right. Keep hiring. You’ll find the one that you hired and say well because mentally I’ve had Employees I mean employers say to this to me Well, I hired them so I’ve got to try to fix them because that’s my job as their boss I go. No, that’s not your job at your boss

4
People change seldom you got to find better people with better character better habits that are already these five a’s More those things are natural to them than unnatural to them. And then you need to kind of rub off the rough edges and help them develop as a person. But you don’t want to be a life coach unless you want to be a life coach. Now, if you’re a life coach out there, then yes, be a life coach.

4
But if not, you need to replace them, fire them, and get some new help.

1
And that really, just so you know, that’s a big driver as to why I switched industries. Because that was like, it was this weird deal because every event you did was somebody’s wedding. So you really, you wanted to do a great job for every wedding. And you also pragmatically were balancing the fact that you knew that,

1
I haven’t owned the company for over 10 years, but you knew that the guys that worked for you didn’t care. And so I put in a merit-based pay system where if, let’s say you were going out to DJ a show today and I was gonna go DJ a show and Dr. Z was going to DJ a show.

1
Our paycheck was tied to the review of the customer. After the event, we would call the customer and say, how happy were you on a scale of 1 to 10 with the DJ’s performance? And then based upon how happy the bride was with the DJ on a scale of 1 to 10, that would determine your paycheck. And so the DJs then became more motivated to do a great job.

1
The other day I ran into a guy and I hadn’t seen him in over a decade. He used to work for me and he was like, man we did some crazy stuff at those shows. And I’m like, bro. And so again it’s a weird industry because like you really care. You really care. You want to wow the customer but the disc jockey they only have maybe two or three nights a week they work for you and they’ve chosen to be disc jockeys and they’re in their 40s. So there’s a certain make and model of a guy who wants to be a DJ in his 40s.

1
So there’s a certain make and model there. And so it’s a weird energy, I guess. And so I had to figure out, like, do I want… You got to kiss a lot of frogs. I’m like, man, because I had to kind of coach them across the finish line to do a great wedding.

1
Right. And it would shift into this life coaching thing where I’m like, why am I becoming a life coach for 80 men simultaneously? And you asking me that question, are you a life coach, it caused me to go, you know what? I really don’t like where this is growing as it’s scaling. Is that going to cause me to make some changes?

1
Now, James, do you have a final question for Dr. Z? I do.

16
You ever see a top performer that has a bad attitude?

21
Unfortunately, yes.

4
You can find that. And, you know, and I say bad attitude probably by saying it wasn’t just a good attitude. You know, some people can be very jaded in life. They can do their task well. They can show up on time.

4
They can do it accurately. They can punch the right thing at the right time and do the right thing. But they just, for some reason, some people just wake up in a bad mood every day, every day. And you put up with that

4
as long as you want to put up with that. And sometimes that overflows on other employees, which is not good. Sometimes it overflows in the business, you get a bad review because you know, every single time I had a bad review and based on this, someone would do a review and say, you know, Carla at the front desk

4
was a B word, right? She’s very mean. She was rude. She was just not very nice. And so we’d sit Carla down and we’d say, Carla, this is the review you got.

4
And you know how many times Carla said, yes, I was very rude. I was the B word. You know, I was, I just singled that person out because I didn’t like them. And I was really just really mean to them.

4
Zero times, zero times. Every single time they’re like, that wasn’t me. I’m never that way. Were you kidding me? Are you, da, da, da, da, da, da, da, da, da, da. So sometimes people just have a bad attitude

4
and that’s their baseline, you know? And that’s a hard one to get over sometimes, you know? I sometimes, I just, I see people in life right now and I just want to grab them by the shoulders and look at them and say, why are you so mad? Take a deep breath.

4
Why are you so mad?

1
One of the few people I know that has, and I’m not just saying this because you’re here, Dr. Z, one of the few people I know that has an acuity, an awareness, an intellectual curiosity at a certain level that still stays lighthearted. It’s a very interesting, because I find that some of the most really thoughtful people I’ve met are very almost cerebral because they know so much. I meet, I interview a lot of them.

1
And they’re on the show and there’s a guy that might be worth a billion dollars or $500 million. And you talk to them and their level of cynicism for all people in all conversations cannot possibly be overstated. And they look like they might have gone several decades

1
without laughing, seriously.

4
That’s a shame.

1
And you see that though, but they’re brilliant. And then sometimes you see people that have no idea what’s going on, and they don’t know if they’re going to get abducted by an alien, if they’re going to be able to feed their family tonight. They don’t know if a train’s coming to hit them.

40
They don’t know where they work.

1
They don’t know how to get to work. They’ve got a GPS, though. They lucked out and got paid last week. They haven’t checked the account balance, and they’re just ready to go. And so I would encourage you to have the balance. Keep that energy there.

1
Keep that positivity, but also don’t be unaware of what’s going on. That’s easier said than done, but that’s kind of the challenge. Now, Dr. Z, on each of your shows, I like to end the show with a BOOM. And BOOM stands for Big, Overwhelming, Optimistic Momentum. And that’s personally what I think you need to go succeed. You got to have big, overwhelming, optimistic momentum.

1
It can’t just be this, oh, I’m going to go try my best. But if you’re going to go out there and really-

4
On that note, on that note, I have to award you, I said at the beginning of the show, you get awarded five Boom Dollars.

20
Four, wait for it.

1
And five Boom Dollars.

4
Yes! Yeah, Clay.

1
That’s redeemable potentially in the afterlife, if not it’s a little bit disappointing, but you do get to be in eternity with your Savior if you choose Jesus. Amen. Maybe you can ask Jesus about the boom dollars when you get there.

36
All right, let’s go.

1
Here we go. Ready? Three, two, one.

39
Boom.

5
Hi, this is Ricky with Axle Service Plumbing. So I just want to thank Thrive 15 for the great job that they’re doing.

1
Well Thrive Nation, on today’s show we have a two for one special here for you. First off, if you’re looking for a service provider, if you’re saying, wow, I am looking for a plumbing company I can trust, you may just find the best plumbing solution you’ve ever heard of. And if you’re looking to grow your business, you may also learn some pro tips on how to grow a successful company. Ricky Hudson, welcome onto the Thrive Time Show. How are you, sir?

5
Hey, thanks, Clay. Doing great.

1
Hey, well, first off, full disclosure, we use you guys often to do plumbing for our businesses. And we’re super happy to hire you guys. You guys do a phenomenal job. But switching gears for a second, how did you guys at actsofserviceplumbing.com, how did you guys first come in contact with us?

1
Do you remember that?

5
Yeah, it was my brother-in-law. He had a window glass company. And he had told me about you all and said that you were a great company to work with and that he had gained quite a bit of traction just working with you guys.

1
Now I wanted to ask you because my memory doesn’t fare me super well, but I think when we first started working with you, and correct me if I’m wrong, but I think you guys hadn’t really generated leads online previously. I think you guys were kind of in that pre-online lead flow. I think that’s kind of where you were before you reached out to us. Is that accurate or am

5
I getting that wrong? Yeah, that’s pretty accurate. We had a website but it wasn’t very good. We weren’t doing any really a lot of Google reviews or doing any Google ads or anything. So we were just kind of floating.

1
And I believe that, you know, I think you first came to a business conference. Is that kind of the first interaction you and I had together was, I think you came to one of our workshops? Yes, sir.

5
That is correct.

21
And how would you describe,

1
I mean, people sometimes come to the workshops because we have, you know, somebody like the former CMO of Harley Davidson shows up and, you know, people get a chance to learn from Ken Schmidt how to turn around a company or they might show up because Tim Tebow is there and they want to learn about the right mindset or they might see an Eric Trump

1
In attendance and they want to learn about the Trump approach to business or a Robert Kiyosaki for Mitch dad poor dad And they want to learn his perspective, but how would you describe? the experience of attending an in-person workshop I like it because it’s kind of an intimate setting and you get to meet the speakers.

5
You can go up and talk to them. They’re very friendly. They’re open to questions. I’ve never been to any, really, anything like it before. getting to meet people and so it was the one guy that came up with the fire gun invention and we were able to get on the ground with him and invest in his project and just being

5
able to sit there and interact with the other attendees and see how they’re doing and I And I built a lot of good relationships over the years just going to the seminars and meeting different people. And I even met my chiropractor there, Brett Casbaum, and he’s still my chiropractor. So I’ve made a lot of good connections there.

1
And I think you guys met Grillblazer, the founder of Grillblazer.com, Bob Healy. I think you met him before he even launched his product. I mean, he’s gone on to be super successful. I think you were at the first one where he was bringing his prototype to the conference. Was that right? Yes, and I got one. Oh, so you’re one of the original guys. I bought one of his first ones.

1
Yeah, that’s awesome. Now, okay, so now I want to ask you this here. As far as the plumbing service, tell us about all the services that you guys provide at actsofserviceplumbing.com.

5
We do anything from residential plumbing to replacing garbage disposals, faucets, hot water tanks, tankless units, work on sprinkler systems, anything around the house we can work on. We can fix it or replace it. We also work with commercial companies. We do all of Hideaway Pizza’s

5
plumbing for them. We put in several tankless systems for them for their commercial buildings. Work for several local restaurants.

1
So you guys do plumbing of all all kinds and I believe your sons work with you today, right? It’s a family business?

5
Yes, I have two of my sons that are in the business with me and that’s going really good. We have an exit strategy already designed to where when I hit a certain time, then they’re

1
going to take over the company and it’ll keep going. Now again, full disclosure, we do utilize your plumbing services from time to time, and we’re super happy with the services there. Could you talk about the impact that initial business coaching was able to make on your business for anybody out there that is a, we always talk

1
to people that are plumbers and doctors and dentists, and they’re like, hey, what kind of impact did the conference in conjunction with the coaching make on your business?

5
It made a tremendous amount of impact because we didn’t really know like the impact of getting the Google reviews until we had come to one of your conferences and started interacting with the coach. We didn’t really know the importance of having a really great website. We had someone just design it and it was just out there. And when we came with you guys, you guys re-did it for us,

5
changed the whole look of the webpage, and actually started kind of monitoring it for us to make sure it was always running and running good. We also didn’t know about looking at our numbers and how to really dive into the numbers until we started working with the coaches. We found out how to look, see if we’re profitable, see if we’re making the right changes or not.

5
And then just how to do the interviews. We were doing just individual interviews and then we went to group interviews. And that was just a big change for the company. We, instead of wasting our time just doing one individual person at a time, we just bring in a whole group of people, sort through them real quick, and pick two or three that we

5
wanted to follow up with. And that just really helped us just save a lot of time. And then after we had been with you several years, I was actually able to take two and a half weeks off and go with my wife on a nice belated honeymoon that we never really got to have and go down to Costa Rica

5
and spend two and a half weeks down there. And the company ran while I was gone. And that was all because of what we learned from you all.

1
Now drilling into that a little bit here with the limited time we have, and again I encourage everybody if you’re in the Tulsa area and you’re looking for a plumbing service you can trust, you know one of the great things about the conference is we meet people, most of the clients we work with are not in Tulsa, you know, but occasionally we get to meet people like you that are in Tulsa and we get an opportunity to use your services at actsofserviceplumbing.com, great website, actsofserviceplumbing.com, great company there.

1
Having a weekly meeting, I think that is a super important thing. Because I think a lot of entrepreneurs, we’re so busy, we’re so perpetually bombarded with urgent demands. Ricky, we have so many things that are urgent upon us. We’re always doing a job, we’re always processing an invoice, we’re always calling somebody back.

1
Could you talk about just the importance of having that weekly meeting and then really drilling down and developing those new habits and those new routines, just that weekly meeting and drilling down and developing those habits and routines.

5
Yes, just having that face-to-face conversation once a week, it helps keep you accountable and helps keep you on track because they’re gonna give you homework to do. They’re gonna say, okay, I need you to do this. I need you to look at your numbers, look at, you know, how you’re doing.

5
Are you increasing your profits? Or are you going down? And just having that accountability has made a tremendous impact. It helped us develop, you know, different aspects of the company.

5
Who’s going to be in charge of what, because as an owner, you tend to want to just do everything, wear all the hats. And eventually, you have to just get to the point where you say, OK, you take care of this, Michael, Casey, you take care of this, and I’m trusting you guys. And we set up systems through the whole process

5
of how things should be done so that we’re not just throwing rocks in the river and hoping we hit the right mark. We just drilled it down to where this is our goals, this is where we want to be at in six months, a year, five years, and help us set those goals. And then things have just been so smooth

5
since we started working with the business coach. And it has made a difference in my life, and it’s made a difference in my kids’ lives because they feel comfortable now as well to be able to take that company over and continue to run it for the next generation.

1
And looking at the numbers, and I know you’ve done a lot of changes, a lot of updates have been made between the time I first met you at that business conference where you met Bob Healy, the founder of the Grill Gun, and Bob’s gone on now to sell. It’s incredible. Bob now has a multi-million dollar company. His company, GrillBlazer.com, is now a multi-million dollar brand, and he came to that conference with that very first prototype.

1
I know you guys have never stopped improving the business. How would you describe where you’re at now versus where you were when we first met at that conference?

5
We’re sitting around $400,000. And this last year, we did $1.2 million. So the company has continued to grow and increase. We’ve set to where we have set up the bar really high with our guys to where they have to meet a certain standard. Another thing that they had taught us about was production pay, you know, paying them

5
based on how they’re performing and not just getting them an hourly dollar a month and they have no motivation to increase. And so that was, that really helped us to set a standard for our own team so that they’re reaching higher and higher all the time trying to get to that next level so they can get a pay increase and be a better provider for their families.

1
Now, we’re off to a good start here in February of this year and you guys are rocking and rolling and for anybody out there in the Tulsa area that’s looking for a plumber they can trust in the closing couple of minutes we have here, could you tell us about your service and what makes your plumbing service different than your competition? Because again, somebody right now, they’re probably needing a plumber. We’ll be calling you about a renovation we’re doing.

1
That’s actsofserviceplumbing.com. What separates actsofserviceplumbing.com from the great competition that you have in the Tulsa, Oklahoma area?

5
We give amazing warranties whenever we do work. And we also give up front pricing before we ever pick up a wrench. The customer is not going to be surprised if things don’t go the way we thought they were, and it takes us a little longer. We’re not going to charge them extra. We gave them the price up front.

5
That’s what it is. We lock it in. They don’t have to worry about that price ever going up. We put on shoe covers. We put down protective material on the floors to protect their house, take care of it like it’s our own. We stand behind our work so that something does go wrong, they know that we’re going to take care

5
of it. And we always send them a text message on the way so they know exactly when we’re heading that way so they don’t have to wonder, is this guy ever going to show up or not? We keep our word. We’re there on time and provide great, outstanding service. And all of our guys have been there around four years,

5
so we have great stability with our guys. And if somebody wants the same technician, they can always ask for the same guy. They’ll get the same guy and build a good rapport with them. And we use the best materials on the market. We don’t get cheap stuff.

5
We use the best stuff so that they’re getting the best and can get a great warranty whenever we do any repairs or installs for them.

1
Well, final question I have here for you. You know, again, most of our listeners are not in Tulsa, Oklahoma. A lot of our listeners will probably run into you at our next in-person workshop. They might see you at the workshop. But for anybody who won’t get a chance to shake your hand or see you in person, how would be, I guess, the best 30 or 60-second way to describe the impact that hiring a business

1
coach had on your business?

5
Well, like I said before, it was just life-changing because when you try to do things on your own, you’re not always seeing the big picture. Sometimes you get a narrow vision and you get so many fires, you’re trying to put out the fires that you don’t realize, okay, I need to be working on the business, not in the business. And you have to get to that point where you can finally turn part of it over to either

5
some of your sons or daughters, if they’re working with you, or some of the employees you trust, you have to get to that point where you just say, okay, I need to be doing the $1,000 an hour job and let them do the $100 an hour job. And that was just a big changer for me

5
that made such a difference. And I would recommend coaching to anybody out there that is thinking about growing their company and getting better and more proficient and eventually wants to get to a point where you could step away for a month if you wanted to and the company is going to run without you being there.

1
Well I appreciate you so much for carving out time for us today and I can’t wait to see you at our next in-person workshop. And again, for anybody out there that might have missed that web address there, that’s axeofserviceplumbing.com. That’s Ricky Hudson. Ricky Hudson, thank you for carving out time for us, and we’ll see you very soon, sir.

5
Thanks for calling. Yes, sir. Appreciate you.

21
Bye. Bye. My name is Josh Wilson.

38
I’m the owner of Living Water Irrigation.

9
I’ve been working with Thrive since December of 2017. The biggest changes we’ve seen as a company is, first of all, just systematically how we do things, how we present things. Our Google presence is phenomenal. Our website’s a million times better, and just the overall accountability and the process by which we’re conducting ourselves.

9
So our biggest win since working with Thrive is we have, we literally, March was a record month for us. It was almost twice as much as our biggest month prior to that. In the last week or so, we’ve closed about $250,000 worth of business. We’ll have to go dig a bunch of dishes and get it done. But we signed about two hundred fifty thousand dollars with the business with

9
the relationships we built, the things that they’ve implemented through Victoria and Clay and everybody here at Thrive. So I would recommend Thrive to other business owners simply because they can point out where you’re flawed and what you need to work on. You just have to be real and honest with yourself on what you need to improve upon. So that would be first and foremost. The huge reason why I do it is because it works.

9
Everything that they said when we came in for our initial meeting to today, absolutely positively has been accomplished.

1
Scribe Nation, on today’s show, we’re answering a question from a listener while also teaching something that we probably don’t teach enough on the show, and that is managing humans. It’s getting people to do what they’re supposed to do. So if you own a copy of the Boom Book, or maybe you don’t, you can download, John, I believe if you go right now to the Thrive Time Show website and you click on the podcast button, I believe in the right column you can download all of my e-books.

1
Am I correct? Okay. So you go there and you can download the book, the Boom Book, and in the Boom Book on page 163 of this edition, or on step 10, which is just go to chapter 12 of the boom book you can find it there. I wrote in the book I wrote here management consists of your ability to get the members of your team to execute your business plans,

1
systems, and processes with excellence. So what I’m going to do is Andrew I’m going to have you jot down on today’s show notes specific areas where I get crazy massive amounts of pushback on a daily basis, the employees who work for me, for the Elephant in the Room Men’s Grooming Lounge, have to do a great job. And let’s define that. They have to be on time.

1
We’ll just start there. I want to get your take on this, John. It’s work at the Elephant in the Room Men’s Grooming Lounge. We have 4,000 members who pay a membership fee to get their hair cut. We have about a thousand in Oklahoma City. And John, your haircut is scheduled at 1130.

1
One of our clients has an appointment scheduled at 1130. How late can we be before the customer gets upset?

14
One minute. I mean, yeah, it’s one to five minutes.

1
So the appointment is scheduled at 1130, right? Yep. And the stylist, the grooming professional, is running late. Not cutting hair, but just running late to work. How long can you and I put up with that before the customer takes their money, aka their vote to a competitor?

8
I’d say probably the second time somebody is late to a haircut, the customer is no longer going to be a customer of ours.

1
Interesting. So you’re saying that we have to be on time. So how do you get people to be on time, John? Because you do a great job managing the team of dozens and dozens of ladies.

14
How do you convince them to be on time? Well, one, you’ve got to write up, reprimand when it doesn’t happen. You want to make sure that they know the expectations to be there on time. But two is also have them get there earlier than they’re supposed to, knowing full well

1
that they’re not going to get there on time. A little notable quotable, you can get a tattoo of this if you want, without friction, your success is a fiction. So without friction, your success is a fiction. What do I mean by that? I mean by, John, what happens if, it just happened this week, and again, we release

1
these shows months after we record them. But just on this Monday, you had to release somebody. And we’ll say we don’t know what gender they were. We had to release somebody, it could be a man, it could be a woman. But we had to encourage said human to go ahead and go work somewhere

24
else.

14
Why?

8
They were not a good fit for us, meaning they couldn’t do their core task at the level of

14
excellence that we needed.

1
And specifically, they couldn’t be on time, am I correct?

8
Right.

1
Over and over and over.

14
They couldn’t be on time for the training. Yeah, and there’s always something else. So when you talk to somebody, it’s always like they need something else, whether it’s more training, more tools, more this, more that. And so eventually, you just have to realize that this person is always going to be that way, and it’s just better off for them to go find those things that they claim they

14
need somewhere else.

1
Now, is it shocking to you that this person, regardless of how old they are, regardless of where they’re from or how much experience they have, they have moved around quite a bit from job to job when talking to the person, and they’ve had a hard time finding a boss that can… I mean, is it interesting to you that people shop around jobs, that people tend to be job hoppers if they can’t be on time?

14
Well, it doesn’t shock me because typically when you’re a crazy person in one area, like you don’t just let your crazy out in one job.

8
It just kind of bleeds into all areas of your life.

37
Everywhere, yeah.

14
It’s like crazy people going to crazy, you know?

1
But think about this, Josh Wilson, you have a team of people at Living Water Irrigation. Have I muted you?

9
There you are.

36
Yes, sir.

1
Hey, we’re in. Okay. So you have a team of people at Living Water Irrigation. Yes, sir. And you have crews. And you have a bilingual crew, am I correct?

1
Oh, we do. Yes. And you have to get your…

17
Your Spanish is impeccable, Mr. Keller.

1
You have to get your employees to be on time. That is correct. What happens if they’re not on time and you let the employee get away with it a lot. What would happen by default to living water irrigation if you were over time to let it

36
drift?

35
We’d be out of business.

20
Interesting.

1
Hey, I’m Ryan Wimpey.

8
I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years So what they’re teaching here is actually way

8
Better than what I got at business school, and I went what was actually ranked as a very good business school The linear workflow the linear workflow for us and getting everything out on paper and documented is really important Like we have workflows that are kind of all over the place to the having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this

8
place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice.

8
It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side.

13
I’m Rachel with Tip Top K9 and we just want to give a huge thank you to

8
Clay and Vanessa Clark. Hey guys I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house.

34
This is where we used to live years ago.

1
This is our old neighborhood.

26
See?

8
It’s nice, right? So this is my old van and our old school marketing. And this is our old team.

31
And by team, I mean it’s me and another guy.

33
This is our new house with our new neighborhood.

20
This is our new van with our new marketing,

13
and this is our new team. We went from four to fourteen, and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome,

13
but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place,

13
we’ve gone from one to 10 locations in only a year.

8
In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you,

8
thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us.

32
Just thank you, thank you, thank you,

31
times a thousand.

13
So we really just wanna thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with.

30
We love you guys.

15
Clay, my honor, my honor to be on your show and thank you for all you do I hear

7
The ripple effects from you are good ripple effects. You know I mean people rave about what they learn from you, so congratulations

9
Kelsey with candies would refinishing 23 So I’ve been working this K&E’s company for about five years now and we started working with Thrive not too long ago. And we went from expecting maybe $250,000 this year to we’re at $400,000. That’s what we’re going to hit or exceed.

9
So we’re pretty excited about that. It’s been pretty much just listening to what they have to say. their hiring process has just really been incredible as far as finding good quality help and the just the accountability of meeting up with them weekly and like such good insight the resources they have for specific business questions it’s all been really incredible it’s been a great experience

9
so I’d recommend it to anybody.

3
Hi I’m Amy Chaney my husband and I are owners of Chaney Construction here in Tampa, Texas. I was a little skeptical at first because my husband tried to do things like this before, but once I was able to speak with Clay myself, I thought we need to give this a chance. We were able to determine that the savings that we have from the decision that we made. Each month it’s going to be roughly about $2,000 a week, so it’s about $8,000 a month. Plus we also made the decision to get rid of a billboard that hadn’t really brought us any business and that was another $475 a month. So we’re looking

3
at $8,500 a month and that’s a really big deal. So my first thoughts when Clay introduced us to the weekly Know Your Numbers system was no big deal, we don’t need to do that. We have a secretary that’s an amazing QuickBooks person and so she enters all of that stuff every single day for us. So we don’t need to do that ourselves. QuickBooks will pull a report, that’s all we need. We don’t need anything else. There’s no extension made, double duty. You know, Clay, do you understand how many transactions are in our bank statement every single month? It would take me forever to do and so very resistant because I thought we already know our numbers

3
We already have everything into QuickBooks and we already know what we need to know and we can pull a report to provide you with that information. So some of the struggles and being able to complete this action item were getting the want to do it and once I actually decided okay, Clay, you can stop asking me I’m actually going to sit down and do this every single week and actually got through it and That was it. Like I’ve made that commitment. It takes me maybe 20 minutes on you know every Saturday morning

3
To go in and do the previous weeks and now that I’ve been doing it for a while I’m kind of on a roll and so it makes it a lot easier So one of the things we discovered when we started looking at the money this closely was that my husband doesn’t want to know the numbers first of all and he pays good money to have someone do that for him because he just doesn’t want to know. It’s not his thing and so I had worked for an accountant previous to this so that’s

3
kind of my thing and so for him to be able to sit down and take a look and see some of the things we’re spending money on that he probably didn’t even realize or to realize how much we’ve been paying some employees that were not operating as A players and that was the big eye-opener for my husband. But when he saw the numbers of what we were paying in payroll expenses for two team members that were not operating as A players and hadn’t been for quite some time, that was a huge eye-opener for him and he realized that he needed to take that emotion

3
out of that decision and make it a business decision. It’s accountability for your secretary as well or your bookkeeper, whoever does your book, especially if it’s not yourself because if you’ve not ever had anybody embezzle money from you, then you’re very fortunate. So it’s really good to have that accountability. We’ve had that happen in the past to us.

3
And so my secretary actually even came back to me and said, hey, Amy, I really appreciate that you’re doing this now, because now at the end of the month, if there’s not any money, then you know exactly where the money’s went. You and Jimmy have known exactly where the money’s gone. So we’re not coming to her going, where’s all our money?

3
Because that’s not a good position for her to be in either. So, like I said, just knowing where your dimes are going is a huge deal, and being able to know where to cut back from, that’s a big deal, but also the accountability for everyone on your team. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time,

3
I was at a crossroads and trying to decide what do I want to do. My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people, I love working with people, I love the building relationships, but one thing that was really difficult for me was the business side of

3
things. The processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time. And he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent.

3
Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending

3
transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing.

29
Don’t ever limit your vision. When you dream big, big things happen. I started a business

6
because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school, I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost

6
multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good

6
talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web.

6
With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.

10
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis.

2
Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid-June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach, Luke,

2
from Thrive Time. It has been insane, to say the least. I started working with them in mid-February of this year, so we’re about four months in of working together and it has completely transformed my business in pretty much every facet. So I check my notes here, so in four months my leads have tripled. I was getting

2
probably like two leads a week, now I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that,

2
and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, cleaning houses, cleaning businesses. I have amazing employees now,

2
and I get rid of the ones who are not so amazing and bring on new ones because of group interviews and interviewing every single week. It’s just been great and I don’t waste as much time on low quality candidates anymore. Your coach will hold you accountable, which I love. Again, the tough love is really great.

2
Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great. Worth every penny. I mean I’d pay him a million dollars a month if I can and maybe someday I’ll be able to but I would just say go for it. If it seems like a good fit just go for it. Do what they say even if you think it’s stupid or ridiculous just do what they say because it’ll work. You know people when

2
they look at my business you know people in my town they think I’m lucky. They think I’m just, you know, things just happen for me. And, you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having this, these systems in place of, you know, of course, I’m going to be successful. It’s, it’s an absolute, because I have all this stuff in the background happening and I have Luke and Clay and everybody on their team working really hard to make sure that I’m a

2
success and I can tell that they are just so excited every single week when I’m having all these wins and things like that they’re so excited for me so it just it’s the best thing ever and I would suggest to anybody to work with them so sorry for the long-winded reply but I just had so much to say and I could go on for hours probably about how amazing they are But thank you to clay and Luke and the entire team there everything you guys have done for me And I am so excited to continue to work with you

2
For years to come. Thanks so much for watching My saying is if it’s important to you hire a coach

7
And I think that’s one of the reasons people are not successful as they You know, they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me. They’re younger than me. They push harder. They’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons.

7
I wanted to learn how to play Monopoly in real life,

15
so he was my coach.

1
Well, Carter, we have an opportunity here at the Thrive Time Show to work with some really great business owners, people that are actually serious about growing their company. They go to thrivetimeshow.com, and they reach out to schedule a free 13-point assessment,

1
and oftentimes I hop on the phone with these folks and we figure out if they’re a good fit and once we start working with a client our goal is to help the client actually grow their actual business and on today’s show we’re joined with a man who we’ve had the opportunity to work with the company’s called NWA gutter perfection and my understanding Carter is that they’re up over 60% is that right? I would say that’s correct, yes.

1
DJ, welcome on to the Thrived Time Show. How are you, sir?

17
Good, how are you doing, Clay?

1
I’m doing great. So for anybody out there who is doubting whether you’re a hologram or not, what’s the name of your company, sir?

18
Dutter Perfection.

1
How did you guys first hear about us?

28
Do you know?

18
It’s actually a friend of mine found out about your business conferences there, and then we went there.

17
I guess I was sold the first conference we went to.

1
If you go to nwagutterperfection.com, you can see they’re a real company, they’re a real business, they really are growing. What markets do you service there, DJ, for people out there that might be looking for your services? What’s the market area that you service?

18
Pretty much all of Northwest Arkansas, Bentonville, Springdale, Fayetteville, Rogers, you know, the little surrounding towns there too.

14
And again, if you go to the website here, folks,

1
nwagutterperfection.com, you can see they are a real business, real people having real success. DJ, I really do appreciate your time today, sir, and we’ll talk to you soon.

10
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system, and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis, and that simplicity brings power with it. So it shocked me how simple some of the stuff is, and at times I’m like, why didn’t I think about that?

10
Workflow creation, systematic marketing and coaching has helped our church so much. You know, the workflow creation is what it really is, is they’re going to look and see every moving part of your church, of your ministry. What needs to be done. And it’s going to go up on a massive board. And so now what it does is it takes what you know needs to be done out of your heart and out of your head. Really takes the pressure, the stress off your shoulders. shoulders and it puts it on the board where your entire team, your ministry can see exactly

10
what you want them to do every day. So they know this is the playbook, this is what we’re doing.

6
And then there’s a laser sharp accountability with a meeting afterwards, did it get done

27
or not?

7
Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. I think YouTube is a tremendous educational platform for good and bad. So you’ve got to really choose your teachers wisely as anything else. So the biggest, best lesson sits in the back here.

7
I think you do it and Dr. Z does it. Once you learn something, if you really want to learn it,

15
you got to teach it.

1
I think it was life-changing for me and how I approach business. Could you explain Okta, non-verba, what it means and how our listeners can apply it?

15
Clay, you gave me goose bumps, man. I’m glad it hit you as hard as it did. OCTA non-verba is the motto of the U.S. Merchant Marine Academy at Kings Point, New York. I had appointments with Naval Academy and Kings Point Merchant Marine Academy. And Merchant Marine Academy’s motto was OCTA non-verba.

7
In other words, don’t listen to what a person says, watch what they do.

12
The first time that I ever met you, Clay, was at that first conference in Tulsa, and that was an incredible conference, and I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just who you are.

12
And I was very impressed with all of that, and I thought, gosh, you know, this might be someone that I would really consider working with, like maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference and I’d like to come more, but every year

12
I try to come with my marketing girl with me. And we always learn something. We always learn something. And I think next year I’m gonna bring my husband

2
because he really needs to come too.

1
And you’re in McKinney, Texas, right? So how long have you been an orthodontist in McKinney, Texas?

12
So I’ve been an orthodontist for 26 years. Practicing in McKinney.

1
And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend teaching you how to market and or grow your own practice?

12
Absolutely zero.

27
Zero?

12
Zero marketing skills.

1
Okay, okay. And from when I talk to Andrew, the coach who works with you, I’m always hearing that you’re more and more patients are coming in from Google. Could you talk about that? How much of an impact does it have having a maybe a rebranded or updated website and Google leads coming in?

12
It has had a huge difference, absolutely huge difference in our patient load coming in. And you know, before I really wasn’t tracking really well and that’s one of the things I learned from Thrive Time Business was how to track patients coming in, how to really how to see where they’re coming from. And at the time I really didn’t know much about Google. And, you know, being an orthodontist for 26 years, I didn’t really know a lot of, I kind of went through a time

12
where I went through shock. It was really what I call culture shock because the old ways of marketing were not working anymore. And because I really didn’t know about online marketing, I really didn’t, I was still doing, you know, phone book ads and magazine ads and all of these things. And so Thrive Time has really helped. And I will say that it’s a process. It doesn’t happen overnight, but if you stay the course,

12
you’re gonna see results because I’m absolutely convinced.

1
Dr. Christ, thank you for allowing us to take up some of your valuable time today. I really do appreciate you. And I can’t wait to see it in person here soon.

12
All right, thanks so much, Clay.

17
Clay Clark is here somewhere.

16
Where’s my buddy Clay?

26
Clay Clark!

20
Clay’s the greatest.

17
I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy.

9
I ran from his goats, his chickens, his dogs.

25
So this guy’s like the greatest marketer you’ve ever seen, right?

1
His entire life, Clay Clark, his entire life is marketing. Okay Aaron Antis, March 6th and 7th. March 6th and 7th, guess who’s coming to Tulsa, Russia? Santa Claus? No, that’s March. March 6th and 7th, we’re going to be joined by Robert Kiyosaki, best-selling author of Rich Dad Poor Dad, possibly the best-selling or one of the best-selling business authors of all time and he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well you got billions of dollars of business experience

1
between those two, not to mention many many many millions of books have been sold. Many many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration.

24
That book was the inspiration for me to get the entrepreneurial spirit, as many other

1
people. Now, since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that kick-started it all for you, Rich Dad Poor Dad, the best-selling author of Rich Dad Port, and Robert Kiyosaki, the guy that kick-started your career, he’s gonna be here. He’s gonna be here, I’m bummed.

1
And now, Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States, and soon to be the 47th president of the United States, he needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president

1
of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it.

1
You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand. I mean, look at it. And this is the man behind the business for the last, pretty much since 2015, he’s been the man behind it. So you’re talking, we’re into nine,

1
going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that, Robert Kiyosaki,

1
the best-selling author of Rich Dad, Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker. Now you might say, McClay, is there more? I need more! Well, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here.

1
You say, Clay, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story. We cater to food. And because I keep it simple, I literally bring him the same food both days for lunch.

1
It’s Ted Escovedo’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of rustic cuff She started that company in her home and now she sells millions of dollars of apparel and products That’s rustic cuff comments. What says I want more Give me more. Okay. I’m not gonna mention their names right now

1
I’m working on it behind the scenes here But we’ve got one guy who’s giving me a verbal to be here and this is a guy who’s one of the wealthiest people in Oklahoma, and nobody really knows who he is, because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short term, it’s where you’re renting storage spaces.

1
He’s a storage space guy. He owns the, what do you call that? The rental, the, storage space? Storage units. This guy owns storage units, he owns railroad cars, he owns a lot of assets that make money on a daily basis. But they’re not like customer facing. Most people don’t know who owns the mini storage facility.

1
Or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars. But this guy, he’s given me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience, you want to learn how to start

1
and grow a company, go to Thrivetimeshow.com. Go there right now. Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th, we just got confirmation.

1
Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad. He’ll be here. Eric Trump, the man who leads the Trump organization. It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible. And there’s somebody out there right now you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to

1
change your life. I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is, I’ve tried it, don’t do it. Chain smoking is not a viable, I mean it is life changing.

23
It is life changing.

1
If you become a chain smoker, it is life changing. It’s not the best weight loss program though. Right, not really. So if you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivedimeshow.com. Again that’s Aaron Antis, I’m Clay Clark, reminding you

1
and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

2
My name is Claire Yinger. I was looking to learn everything about business, which I have learned so many things. It’s like drinking from a fire hydrant. I’m going to have to do it again, multiple times. What I’ve learned so far has been, I mean, just a lot about processes, systems, the power of them, your due diligence. I mean, the list can go on and on and on. Well, listening to Clay is like very entertaining because he is entertaining, but also just meeting all the different people and having time and space to like you’re learning a

2
lot, but then also being able to discuss with other people what they’re learning and just getting different perspectives. So, very entertaining, very funny, very thorough, but also could be random because it’s full of a lot of stories, but it’s also intentional. It’s like everything he’s doing is intentional, but you wouldn’t be fully aware that it was. but you wouldn’t be fully aware that it was.

22
But it is.

 

Transcribed with Cockatoo