Entrepreneur Podcast | The 12 Biggest Time & Money Wasters for Entrepreneurs On the Planet Earth + How to Sell Real Products & Services to Real Customers On the Real Planet Earth + The 136% Growth of FullArmorWindowsDoors.com

Show Notes

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Business Coach | Ask Clay & Z Anything

Audio Transcription

My name is Chad, owner of Home Cleaning Solutions. Give us a call, give your mom the day off. And I’m Todd and I own Custom Cars Detailing because nothing sucks more than a dirty car. Call us up! Yeah! Alright, we are just two startup companies making it happen. Making it big. And we’re going to be bigger than life like a giant digital billboard. Billboards are a little pricey though so check it. We’re sharing one. Okay, okay, check it. The billboard! Yeah! Woo! All right, Thrive Nation, many people out there, you have a successful company, you’re building a successful company, you have dreams of building a successful company, and we’re getting a little distracted. Somebody out there is getting a little distracted, focusing on things that don’t matter. I call those things jackassery, but let me just fire off a list of things that usually are wasting copious amounts of time for the average entrepreneur. One, chasing likes that don’t turn into buys, chasing clicks that don’t turn into sales and purchasing, flick funnels that doesn’t produce sales, impressions that does not produce sales, sales. Products, new products, new products that no one ever buys. Viral social media marketing campaigns that don’t produce sales. Pop-up get-rich-quick schemes that don’t produce sales. Online subscription education that doesn’t produce sales. More new ideas from the guy you hired yesterday that doesn’t produce sales. Movements, causes, being part of some big movement or cause that doesn’t produce sales. Products that have not been proven to work. Certifications and additional certifications, additional coaching, additional degrees, additional certifications that say that you’re the man, but it doesn’t produce sales. And here to talk about it is the founder of FunkyLife.com, David Frazier. Welcome to the Thrive Time Show. How are you, sir? I’m doing awesome. How are you doing? Brother, I’m fired to talk to you because you know what? At Bunkelyife.com, you sell actual products to real people on the planet Earth. So let’s go through my list real quick and tell me, tell us, tell the entrepreneurs out there how you could be wasting your time going in the wrong direction. I’m sure you’ve worked your way through this over the years, chasing likes on social media. Was I’ve been there. It’s just really easy to get in that dopamine hit of like, oh, people like my thing and blah, blah, blah. But if you don’t buy that, it really doesn’t matter. At the end of the day. I mean, there’s something to be said for building goodwill there in the marketplace. We do do things that are how we say brand building. But the ultimate goal is that we need to have sales come out of the bottom end, whether that’s in one day or 30 days from now or 300 days from now. We want to make sure that whatever you do is giving people a reason to buy eventually. Second, chasing clicks that don’t produce sales. You know, where you have a big ad campaign, you’re spending a ton of money, you’re getting a lot of clicks. Your marketing guy says, but we’re getting a lot of clicks, but you’re not getting the sales. Yeah, don’t do that. You can burn so much money on any of those platforms and if you can’t track it, then don’t spend it unless you can track it meaningfully back to actual bottom line dollars. Again, I wouldn’t be talking about this if I didn’t hear about it every single day from a wonderful conference attendee or a wonderful client. These click funnels that couldn’t possibly work. I see these people, these very complicated flow charts and click funnels that could not possibly work. Now if you have a funnel that works, folks, I’m not attacking the funnel that works. I’m talking about the super complicated funnel that never produces sales, that automates and drips and harasses people that fill out the form to the point that they hate you and nothing is ever purchased. Can you talk about the dangers of having elaborate click funnels that don’t produce sales? Well, it’s the type of thing, if it’s too complex and one thing goes down, you don’t know about it for four months, you can have some… The more complexity you add to a system, the more likely it’s hard to fix something that breaks or even know that something breaks. True, true, and true. Impressions. I see a lot of entrepreneurs that you say, well, how many sales did you get? Zero. Okay, well, how many clicks did you get? Oh, a lot. How many likes did you get? A ton. How many click funnels do you have going? Many. What about impressions? Oh, I love, the impressions are rocking. But they don’t sell anything. What’s the danger of chasing impressions? Well, you just get on the hamster wheel of unprofitability, right? Like impressions don’t pay the mortgage. So powerful, so powerful, so simple, so powerful, but so true. Somebody out there, you’re learning a lot right now. Products that nobody wants, products that nobody wants. I mean, at Bunky Life, you guys sell bolt-on bedrooms. You guys sell small cabin kits that people love. That’s what you do. But I’m sure there’s somebody you’ve run into at a trade show or maybe a customer or an employee who says, you know, we should do this or we should do that and all of a sudden if you’re not careful those new ideas We can fill the pipeline and can waste all your time and not produce sales Hmm that’s very true in our industry as well, so we always have people always have a great new idea For whatever we do and they said if you just change this one thing and you customize it this way blah blah blah It’s like well if you if you haven’t come with a check before you suggest this then why don’t we just call it a day? Because never do something, I would always sell the thing first. That’s always my recommendation. Sell the thing first, get the check, make sure it doesn’t bounce, and then make the thing. If you’re always testing new ideas that you’re never going to sell, like you should have five or six things that you sell that you just know make money, and that’s 80% of your business. And if you want to do little fringe tests, get someone to pay for it first before you test some new things. It’s so easy to get sucked into everybody’s pet project they never actually pay for. Viral social media marketing plans. I see so many people that, you know, take a staff of 12 to 15 extras, they go to the airport, they shoot a video in the form of a song. It’s elaborate, it takes a month and a half to produce it. They spent 50 grand on it, but nobody ever buys anything as a result of the viral video marketing. But, Anz, I see this all the time. I can’t tell you how many people I’ve met, David, that I’ve met at our workshops that have gone viral who’ve never sold anything. Can you talk about the danger of chasing viralness? So we have gone viral a couple times, and it’s an awesome little freak thing that happens every once in a while if you’re out there consistently advertising. But you can’t depend on it and you can’t count on it. It’s not something that you can predictably create unless like, but the reality is we don’t get paid by going viral. We’re getting paid by having someone pull out a credit card or write a check or pony down some cash on a counter. Like that’s how you make money. And so you have to plan around that eventuality. And if something happens to go viral along the way, great. But if it’s not a consistent three-legged marketing stool of just consistency, you can’t depend on this freak thing of nature happening every once in a while. It’s just, it’s not a strategy, it’s just like a hope and a prayer. Pop-up get-rich-quick schemes. There probably isn’t, there probably is not a month that goes by that you don’t get approached, you, David Frazier, that you don’t get approached by somebody who’s pitching you a get-rich-quick plan. You know why I know this? Because I’ve been working with entrepreneurs, and I’ve been an entrepreneur for a long time. And you know what happens is when you have any level of success at all, people come calling, people come knocking, emails come in, and people talk about, oh, you do this, you’ll make millions overnight. All you have to do is sign this document, and we’ll give you the government refund. They don’t want you to know about. All you need to do is fill out this form, and we’ll give you your credit card fees in advance We’ll give you the credit card sales in advance If you do this right now, I’m sure you’ve seen these pitches. What are the dangers of trying to get rich quick? Well, okay imagine somebody that is gets sort of good at a sport let’s just call him Michael Jordan for example He gets pretty good at basketball, but then every every month he switches to a different sport. He gets kind of good at hockey, then he gets okay at baseball, and he gets okay at whatever. He never gets deep and good at anything, right? And that’s what most people do. They’re always trying to chase this new shiny object and this new business idea, and I’m guilty of this as just as much as anybody else. This idea that, oh, you look across the road, you’re like, that guy doing septic pumping, his job is so easy compared to selling bunkies and I fantasize about how I’m gonna go sell septic pumping and it’s gonna be so simple and easy and yeah, my hands will stink but the rest of it’s easy. And what you realize is like, if you don’t go deep with your sport and get really good at passing and blocking and tackling or whatever the fundamentals of your sport are, the chances of it being easier in another sport are pretty much zero. It’s just gonna be a new learning curve, a new set of, it’s going to be the same crap different piles, what it boils down to in every business. Every business has crap you need to get good at, need to get consistent with, and need to overcome to reach any level of success. And so if you’re already facing the new get rich quick scheme somewhere else, then you’re just never going to go deep and you’re never going to actually have success. I sat down with an entrepreneur this week, true story, the guy had over a thousand dollars a month of recurring subscriptions to online education platforms he never used. Watch out for those folks. Number nine, just ideas in general. See so many people that run around with a new idea and they never get anything done because they always have a new idea. Move number 10, these are 10, there’s 12 ways, 12 ways that a lot of entrepreneurs are wasting their time. Number 10, movements and pauses. I see so many entrepreneurs that are like, I want to start a cause. I’m going to be up in Canada and I’m going to try to teach people to regrow all the trees and I’m going to spend my day trying to regrow all the trees. That’s great, but you need to sell something. Okay, so we need to make sure that we’re not getting caught up in movements that aren’t sustainable. Now again, folks, if you have a ministry, a movement, a cause, something you’re into, that’s great, but don’t try to make that your revenue generator if it’s not. Eleven, products that have not been proven to work. Just rolling out products that don’t work, that can’t work, that are complicated, that nobody wants, that’s dangerous. And finally, these endless certifications. I’m sure you get calls all the time, David, people say, yeah, I’m calling on behalf of the world police, the Canadian National, whatever, and I want to get you certified to be a certified bunky builder, a certified bunky builder that builds better with our certified log program. And if you’re not careful, you spend all your weekends at seminars, getting certified. Have you ever been pitched the certified seminar move? Oh, yeah. If I go on LinkedIn, I’ve got at least four offers to go and get some MBA or some blah, blah, blah, stamp or approval or diploma or badge. And they’re all stupid. And I find that most entrepreneurs, they think to themselves, wow, Gosh, I can’t believe I’ve been accepted to be a part of the entrepreneurship, whatever program of Oklahoma or Canada. Geez, I can’t believe they would accept me. I’ve already been pre-accepted and all I have to do is pay $3,000 to come to this conference. Wow, I’m so honored. Next thing you know, you drop $3,000, you drop three days of your life there. Now you’re going, since I’m already here, I might as well go ahead and sign up for the program. And then Jackassery ensues. Now, let’s get back to real life here, folks. Bunkeylife.com, this is a real company. It is growing. It’s taken off. People all over the world are loving these cottage bunkies, these backyard bunkies. And I’ve actually purchased a bunkie. So if you’re out there today, folks, and you’re looking for a bunkie, a bolt-on bedroom you can add onto your beautiful house, I would encourage you to do it. David, tell us about some of the products you’re working on right now. What’s selling hot? What is everybody looking for at Bunkeylife.com? The Haven Ultra Bunkee with Loft is selling like hotcakes. The Rockwood, the Hideaway, the new Cabana Bunkee is doing really well as well. But the Haven and the Haven Ultra, man, they’re crushing it right now. Just crushing it. The Haven Ultra. It’s a loft bunkee. Check out the four bunkees with loft there, Clay. Even with loft. It’s beautiful. People love this thing, huh? Oh yeah. It looks like people love this thing. This is hot. Wow. Okay, and again, if you people want to get one of these, it’s bunkeelife.com, folks. I’ve purchased one. I encourage you to do so as well. It’s bunkeelife.com. David Frazier, I’ll give you the final word there, sir. Why should everybody check out a BunkyLife.com bolt-on bedroom today there, sir? Well, for less than you would think and way less time than you would think, you can get a bunkie for your backyard, property, or lake house this weekend. You can even have it, you can build it with friends and family or the local contractor in your family or or social circle. You can get it done as soon as this weekend, have a bedroom ready to go, have that she shed or man cave you’ve always been dreaming of, have an escape in the woods, whatever you need to do. They’re really fun to build. They look great. They finish beautifully on the inside and the outside, and they are very affordable. Is there a reason, and closing here, my final question, is there a reason why you chose this profession as opposed to modeling? I mean, is there a reason why you said, I’m turning down modeling? I’m not going to do, I’m not going to get caught up in the modeling game, because it’d be easy for a guy like you to do modeling, and that could be your thing. I mean, you could be a hand model, a male model, an actor, a rapper, you could have done a, why did you throw that to the, throw that aside and say, no, no, I’m going to focus on bunkies. Well, I do actually use Moonlight as a calf model. So people take photos of my well-shaped and formerly calves and use them for various commercials and other purposes. But that’s more of a side hustle, it’s more of a passion project for me. I’ve seen your calves, that’s probably true. Folks again, learn more at BunkyLife.com, BunkyLife.com. David Frazier, thank you so much for turning down the modeling career and for joining us today. We really do appreciate you. We’ll talk to you next week. Thanks, Clay, I appreciate your time. Bye-bye. All right, Thrive Nation, on today’s show we have an opportunity to celebrate a client who’s what we call a diligent doer. Somebody that doesn’t just want to know what to do, but somebody who wants to apply what they’re learning. We call this person not an ask-hole. An ask-hole is somebody who asks a question but doesn’t want to actually implement what they’re learning, because we know here that vision without execution is hallucination. We know that knowledge without application is meaningless, to quote Napoleon Hill. Knowledge without application is meaningless, to quote Napoleon Hill. And I’m fired up for you to hear the story about today’s guest. Tavis, welcome on to The Thrive Time Show. How are you, sir? Hi, we are doing amazing, doing a proctored and rolling. So, pretty forwarded. I gotta ask, for people that wanna go to your website, what’s the web address we need to go to to verify you’re not a hologram? FullArmorWindowsDoors.com. FullArmorWindowsDoors.com. I’m pulling it up right now. And what do you guys do? What are the services that you guys provide? Well, we started Windows and Doors. We have our own in-house installers, but actually started doing a little break into roofing, siding. And now we’re kind of looking at some other options too to expand our full list of services. So, yeah, but right now we’re rocking. How did you guys first come in contact with us? I know you guys service Nebraska and Iowa. How did you first come in contact with us? Your show. Your show is how we found you. And then reached out to you and haven’t looked back. How long have we had the opportunity to work with you guys? Since 2021 is when we started. Just beginning of the year. My understanding is you’re having a record sales month. Is that accurate or is that hyperbolic? No, that is accurate. We had one week where we hit 184,000, and that was one week. So every week past that month we hit I think it was around $250 in a month. And one sale alone was $115. Wow. So for people out there that are kind of discouraged or doubtful, I talked to a guy this week, true story, I go to church with this guy and he came to our business workshop because his pastor told him to. His pastor said, you need to go. He said, look, I am your pastor of your church and I go there. You should go. You should look into it. How would you describe what the coaching experience has been like for you, for people out there that are on the outside kind of looking in? I meet with Andrew every week. We kind of go, we have an agenda. We hit on, we start with our normal, just going through the metrics. What did we sell? What do we have outstanding? How many leads did we get in and where did those leads come from? And then did we do what we were supposed to do in terms of metrics? And then from there, we have an agenda. Did we write our content? Did we do all the tasks assigned to us for the week? And then we just kind of review. And then after that, then we kind of see what our hangups are. And if I’m having trouble with something, then we kind of work through that. How would you describe who your ideal and likely buyer is? Like if someone’s listening right now, who could buy products or services from you guys? Any residential homeowner. So anyone that owns a home. So for windows, doors, roofing, if you own it, we can help you. Anywhere in the United States? We’re pretty much right now in Nebraska. We do a little in Iowa as well. But that’s kind of our main service right now. But at the same time, we’re going to, you know, probably look into some other options as well. Yeah, I’m going to put this up here because I want people to understand the totality of what we do or don’t do. What I found is early on as a young guy in business, I reached out to a business consultant and I’m not going to mention the guy’s last name or his name of his company, but his first name was Bruce. Bruce. And Bruce, God bless him, I was, you know, 18, 19 years old and I said, Bruce, I need to grow my company, DJConnection.com. I don’t know how to grow it. I’m stuck. I’m working three jobs, Applebee’s, Target, and DirecTV. Could you help me grow my business? And Bruce says, oh, yeah. And Bruce used to say, he’s kind of East Coast guy. And he’d say, oh yeah, baby, I can help you. Oh yeah. And then we would meet. He’d say, Clay, you just gotta work on your business. Not in your business, you gotta work on your business. Not just in it, but you gotta work on it. And these things were helpful, but he never really walked me through specific moves that I needed to actually do. So it was very theoretical, but not necessarily practical. So I want to get into the practical here, the end of the tactical, the practical. So as we look at my book here called A Millionaire’s Guide to How to Become Sustainably Rich, box one, we got to establish our revenue goals. I’m not asking you for what your revenue goals are, but do you have, does your organization have your revenue goals clearly determined? Yeah, absolutely. And Andrew’s been helping us define all those as well. And the second box, you have to know the break-even numbers. I mean, you could be excited, I could be excited, but I just had a conversation with my wife about one of our businesses and what the break-even number is, and it’s very important that everybody out there knows the break-even number if you have a business. Do you feel good about the break-even number? I do. I do. We’ve been able to offset some things to to help make that a little bit lower to help make it everything profitable and but really at the same time that’s what we’re we really had no idea what it was that when we first started like well I guess makes sense and we have that and it really does and it’s it’s given us a benchmark to start and then after that then it’s just celebration after that too. Now this is my schedule. This is my schedule, and this is a typical week for me. And I block out my time into half hour blocks. And that’s what I do. So I wasn’t shocked that we were going to interview you today, nor were you shocked that I was going to interview you. And so the time blocking is a critical thing. But most people, the average American does not time block. In fact, right now, Nielsen reports, this is a real thing, I’m not making this up. Nielsen now reports the average American now spends 11.3 hours per day distracted by media. 11.3 hours a day. What? 11.3 hours per day distracted by media. So I know Andrew’s worked with you guys on building a sustainable schedule. Do you have clarity now as far as how many hours a week you’re gonna work and what you’re gonna be doing during those hours? Absolutely, and actually that was a huge game changer, just having it all spelled out and time blocked and to-do lists, all of it. I used to have stickies everywhere, and sometimes I still use it as memory. But my desk was covered. And putting it in a to-do list and start blocking it, and then it’s been easy ever since. It is the biggest game changer. Now box number four is determining your unique value proposition. So if you had to describe what you guys do at Full Armor that separates you from the pack, what would that be? It’s a lot of it’s our in-house installers, but we were just talking about this with the group. It’s our attention to detail and quality where we hear stuff around where people are slapping windows in and leaving and where, you know, a lot of our feedback comes from of, hey, these guys take that extra mile just to make sure things are done right and they look nice. So we hear it a lot and to me that’s what really separates us. Now branding, I know working with you, that’s something that a lot of people get excited about. However, I will tell you folks, that’s an event, not necessarily a process. That’s where you make your website look first class. That’s where you work on your website to make it look great. That’s where you work on your logo, your print pieces, your videos. You’re optimizing the branding and branding is what people see. So branding is the opinion that somebody has or the reaction somebody has when they first think about your product or service. And on part two of today’s show, I’m going to do a deep dive with Michael Levine, the world’s most celebrated public relations person of all time. I hope you on part two of today’s show that he was this was the PR guy, the branding guy for Nike, for this real story for Charlton Heston, for George Carl, George, Carla, Carlin, the comedian. This is the, the branding person of choice for at the same time, he represented both Bill Clinton and George Bush. Well, this guy, I mean, this is Michael Levine. And for people that don’t know who Michael Levine is, again, I’m gonna pull it up. This is like the world’s top PR guy, and we’re gonna do a deep dive into it. He’s written books about it. He’s been celebrated for doing it. He was the PR consultant for Prince and for Michael Jackson at the same time. He’s been written about in Variety, Forbes, New York Times. And you can write whole books about it, and he has. But at the end of the day, you gotta make sure your branding looks first class. And at FullArmorWindowsDoors.com, FullArmorWindowsDoors.com, you guys have done that. Can you talk about the branding and how much that’s impacted your business? Well, got one right here on already. So it’s recognizable. Everyone knows our logo now. Even just the simple things like wrapping the trucks, wrapping our trailers, having it on the website. Like people are recognizing us. They’re like, oh, we’ve had installers come in before. I’m like, I’ve seen you around town and had to check you out. So I mean, it’s been great because now people just anywhere are like, oh, yeah, I’ve seen you around and things like that. So it’s been huge and been a great help. And for folks that don’t know this, we charge a flat fee of $1,700 a month. We charge $1,700 per month. And then my goal with all my clients is to enter into what I call a non-equity partnership. So a lot of my clients, when you come to conferences, you’ll discover I’ve worked with clients for seven years. Wow, this guy’s, Clay, you’ve worked with the same client for 12 years? One of my clients, I’ve actually worked with this client for 15 consecutive years. And so people, when they come to a conference, they feel like they’re part of a family. And again, we charge $1,700 a month. It’s a flat rate. And with those non-equity growth partners, we get a small percentage of the growth. And that’s something we can talk about later. But how has it been for you guys knowing that you’re, all of this, the implementation of all this, graphic design, photography, video, web, search engine, everything is all fitting into that $1,700 flat monthly set it, forget it price. There’s so much that you guys do for that price. And along with it, we’re just growing constantly. I mean, even just a short amount of time we’ve been on, you probably already heard the phone ring a handful of times already. So, I mean, it’s all just been amazing, amazing and everything like that. Now for the sake of time, I want to totally respect your time today, but I also want people to know we help you with your sales conversion process, the scripts, the recorded calls, the one sheets, the pre-written emails, helping you determine your sustainable customer acquisition costs, building checklists and processes for everything, whether it be onboarding a new hire, whether it be installing something, we got to build checklists and systems for everything. Then we have to teach management systems how to manage employees, which would work off of the idea that we also help finding employees. So many business owners today say they can’t find employees, let alone manage them. This is all the things that we do. We help you learn how to hire, inspire, train and retain top quality people. I want to get your thoughts on this, and I want to respect your time. For people out there that are thinking about going to Thrivetimeshow.com and scheduling a consultation, it’s a free consultation. It’s a free 13-point assessment. What would you say to anybody out there thinking about it? I would say, why are you still thinking about it? I’d say give it a call. Because, I mean, proof’s in the pudding, you know. So we’ve been doing great, and I mean, there’s no sense in hesitating at this point. I’ve listened to the show. I’ve been a partner for, you know, for how long? Since 21. Everything is knowledge and there’s no reason to be holding back and not making that call. Absolutely. And how much has the coaching, how much have you grown since we started working with you? As far as a percentage, if you had to factor in a percentage or maybe some sort of stat in terms of growth, because obviously this week, I have the notes pulled up here, we’re this week we’re celebrating, and this is so important for people to know this, you should look this up folks, we’re celebrating the best sales week ever, $186,243 of sales. How much have you grown since we started working with you? We’re 100 and probably 35 to 45% growth. Wow, and again, you’re a real person, real business. I’m going to pull up the website one more time, folks, so you can see it. If you’re out there today and you’re discouraged or you feel like you don’t have what it takes to do it, folks, we have a proven plan. Everybody, you can implement the proven plan. We have in-person workshops you can come to. We have one-on-one coaching. You go to FullArmorWindowsDoors.com, you can see a recent testimonial with today’s guest. If you want to see thousands, some people like to go up here and just watch these until their head explodes I talked to a guy this weekend, and he told me he said clay I have watched I think all of the testimonials. I said you have and he says oh, yeah, and I said that’s incredible Wow, and he said I went through I scrolled down I hit play and they were great, and I said did you click the button where it says see thousands of additional testimonials? He said there’s more and I said, yeah, we have over 2,000 and we enumerate them. So we actually know this is a verifiable fact. We don’t have hundreds. I mean, we have thousands of video testimonials. And that works for our business because we document the success, but it also works for your business. Could you share how in closing, how has gathering objective reviews via video and Google, how has that impacted and improved or changed your sales process because again somebody out there today They’re looking on the out of the outside going. I just don’t see that I could ever grow my business like that How has gathering objective Google reviews video reviews and building that gallery? impacted full armor windows doors calm Well the easy answer is we’ve grown a hundred thirty five percent, so there’s that but So, there’s that. But we could tell a huge difference from the moment we started getting more of those reviews. We had a jump initially that we jumped like 40 reviews in like a week or so. And all of a sudden, that just that bit, that phone started ringing like constantly. It boosted us. Similar with the video testimonials, people that go to our website are like, well you guys are doing something right, you got all these people that are even just talking about you on video. So it adds a trust layer to any potential customers out there for sure. And again that domain, it’s a little bit of a tricky domain for people that are looking at it for the first time. Just to be clear, it’s fullarmorwindowsdoors.com fullarmorwindowsdoors.com. And I’ll sneak in one final question. I think a lot of people will reach out to me and they say, Clay, what’s the most important thing you do to grow businesses? And some people want to hone in on marketing, some want to hone in on accounting, some want to hone in on hiring, some want to hone in on sales. Let me try again. There’s four different, how I look at it is there’s four major boxes. Some people want to hone in on marketing, some want to hone in on sales, some want to hone in on hiring, some want to hone in on accounting. I would argue it’s all of those situations, all of that, all of those areas, all 14 areas of the business growth path are needed to achieve success, not just one. I’d love to get your reaction to that as a long-time client who’s having success, because you know how it is. When you come to a conference, people ask you, what’s the one thing you did that changed the game? I’d love to get your reaction to that. Well, I’m kind of on the same, it’s everything. It’s all parts because the marketing helps bring the sales. And once we started growing, we got stuck. We’re like, well, shoot, we need more people to help service all these people now. So having a plan and hiring, I mean, so it all works hand in hand. It really does. And so when it comes to one thing, you know, one thing set the domino effect of everything else, and that’s the only way for it to grow. We can’t just focus on the marketing, otherwise then everything else would go. So it’s the whole package that really makes everything successful. Now coaching is all about, you know, accountability. One, you’ve got to have someone hold you accountable. Two, you’ve got to know what to do. And three, you’ve got to have someone who can help you do it. What am I saying? One, you have to have the accountability. Two, you have to know what to do. And then three, you have to have someone that can help you through it if you get stuck. How would you describe the coaching experience? We have a weekly meeting, it’s a weekly meeting, it’s a flat fee, but how would you describe that weekly coaching meeting with Andrew and our team? We have a checklist, we go through our agenda. Here’s what you need to do next week, and then so when we’re having our meetings, it’s did you do this? How did it go? What do we need to do from there? So, it’s everything you just said. It’s we have a plan. Andrew’s keeping me accountable. And then we’re discussing then as well of what our next step is and having that person to communicate with and talk to, you know, like, here’s what’s going on. Like, what do you suggest? And you don’t always have that person sometimes, depending on what it is. And, you know, Andrew can answer all the questions we have. And if he doesn’t, he knows how to get it and, you know, have an answer shortly soon, you know, and it all, I mean, it’s just great. Otherwise, you know, it’s easy to drop off and be like, okay, maybe we’ll do it next week or something. But you have that one guy, Andrew calling you, I was like, where are you at with this? Like, yeah, I need to do that. So if you miss one at the time, you’re like, okay, I shouldn’t do that again. Now, if you had to describe what we do in like a sentence, maybe, like if you had to say, or maybe sentences, I won’t try to paint you in a corner, but sentences for somebody who’s, how would you describe in a sentence or sentences what we do? Business coaching services, and that’s really kind of, it’s a whole program that really helps grow everything. And it’s, you know, I thought, you know, at one point, like, oh, OK, we got to do all this. And in one sentence, it’s just the coaching and helping create a legitimate, profitable business. Brother, I am so honored to know you and to have you on the show. And for people that want to verify, we know your first name is Tavis. What’s your last name so people can look you up and verify you’re not a hologram? Tavis Hine. Tavis I really do appreciate you sir thank you so much for your time. You guys are first class there and again folks that website if you haven’t been to it’s full armor windows doors dot com full armor windows doors dot com take care sir have a merry Christmas and we’ll talk to you soon. You too. All right thank you. I learned at the Academy at Kings Point in New York, octa non verba. Watch what a person does, not what they say. All right, Thrive Nation. On today’s show, we’re going to be breaking down what Robert Kiyosaki has recently been talking about. Robert Kiyosaki, the bestselling author, the New York Times bestselling author and real estate investment guru, has recently been talking more and more about octa non verba. You say, what’s octa non verba? Well, one, it’s Latin, so don’t get too concerned there. But it’s octa, again, it’s octa non verba. What it means is, what it means is action. You need to watch what people do and not what they say. That’s the idea. Watch what somebody does and not what they say. Hi, I’m Ryan Wimpy. And I’m Rachel Wimpy. And the name of our business is Kip Top Training. Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all. Just dog training. And that’s what’s so great about working with Clay and his team because they do it all for us. So that we can focus on our passion and that’s training dogs. Clay and his team here, they’re so enthusiastic. Their energy is off the charts. Never a dull moment, very thrived. We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, scripts for e-mails, scripts for text messages, scripting for everything. How I would describe the weekly meetings with Clay and his team are awesome. They’re so effective. It’s worth every minute. Things get done. We’ll ask for things like different flyers and they’re done before our hour is up. So it’s just awesome, extremely effective. If you don’t use Clay and his team, you’re probably going to be pulling your hair out or you’re going to spend half of your time trying to figure out the online marketing game and producing your own flyers and marketing materials, print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time. Not having a professional do it has a real sense of urgency and that actually knows what they’re doing when you already have something that’s your core focus that you already know how to do. You would also be missing out with all the time and financial freedom that you would have working with Clay and his team. We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So no one has a marketing team, too. Most people don’t, and they can’t afford one, and their local web guy or local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team. I used to have to ride other web people, really, I mean, really ride them to get stuff done. And stuff is done so fast here. People, there’s a real sense of urgency to get it done. Great. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. Deeds, not words. So acta non verba. Deeds not words or acts not words. James, a lot of people, they come to our business workshops because they’re listening to our podcast, our business podcast, and they say, man, I want to achieve massive success. And they see some of the testimonials and they go, if that guy can do it, I can do it. That’s kind of where it starts. I see it happen all the time, Clay, because your desk is about two inches from me. Right. And so people will say, oh, if that guy can do it, then I can do it. That’s correct. So the two big principles I want to teach on today should just two principles. One is this idea of octa nonverba means acts, not words. The second concept I want to teach is that money is a magnifier. I was looking to learn how to take my business like they’ve said today from being very successful to being systematic. I’ve got a very successful practice in three different cities. I make good money. I just want to take it to the next level with systems and processes to where I can drive my cars more. Paul Hood. I’ve been a CPA for 33 years. And what kind of growth have you and your great team had here over the past, let’s say, five, six years? The last five, when I met you five years ago, we were doing 3 million. This year we’ll do 24 million. Which is more than, he’s an accountant, so we’re going to talk about that. So Paul introduced me to Bob because he said there’s a guy that came into my office looking to raise some capital. I think that was the thing. He needed to get some sales going. That’s how sales go. That’s how sales go. If we tell, Paul, from the accounting perspective, I’m going to pass the mic to you. You do accounting. You do accounting. Why do you have to have a website that makes sense and all that branding stuff? How has that impacted your brand, having websites and all those branding things in place? Well, when I met you, like most CPAs, I thought my clients only come from referrals, but we get five leads in a two-month period every month just off of Google. And so this is my face. We have 17 offices across four states, we have in every state, but this is our face. Like what you were saying, it’s visual. And it also has to say why we’re different. That about us from there is spectacular. And it’s an industry that has changed. We’re modifying it. We’re going to offer our services in a subscript model to where it’s all inclusive. And it’s actually doing it. And so the thing that I would tell you is stop it. Get a guy like this guy and let him go after it. It’s insane, because then you can be doing what you do well and take that time and invest in something else on top of that. On top of that, as contacts. And I’m not, this is not, I don’t get anything for selling. Just telling you what he’s done for us, so that we could focus, and then he’ll come in and I’ll say, you know, I think I’ve got it all, and he listens for five minutes, and he makes, and he makes one, and I want to slap myself in the face. Well, why didn’t I think about that? That’s idiotic. But they’re sick freaks. They just get it, get it done. I don’t know, I think it’s merit-based pay in our office. So the people here, like they get paid. So if we were taking on your account, account and someone else to do this, but if you hired a different marketing company, I’m just giving you best practices. You want to make sure that they win when you win. So like in our office, if we grow Dave Basie’s podcast, that benefits our company, to the extent it benefits them, but we actually benefit if they benefit. Does that make sense to you? I learned at the Academy, King’s Point in New York. Octa non verba. Watch what a person does, not what they say. So on today’s show, I’m gonna just hammer testimonials so you can see people that heard about the conference through a podcast or through a friend or whatever. And they had a business that was stagnant. It was stuck. It wasn’t growing. It wasn’t thriving. It was just surviving, right? It was stagnant. It was stuck. It wasn’t growing. It was just stagnant. It was stuck. It wasn’t thriving. It was surviving. And they heard about the podcast. They heard about the conference. They heard about the success stories. And they came to the conference. That’s step one. They came to the conference. And by the way, if you go to thrivetimeshow.com, thrivetimeshow.com, you can name your price for all the workshops I do. We want to make it affordable for everybody. So they came out to the in-person two-day workshop. They went to Thrive Time Show, they requested a ticket, we called them, got them their ticket. Then, James, we interviewed them after the conference and we said, how was it? Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I definitely learned a lot about life design and making sure the business serves you. The goal setting, while it’s not like it’s somewhat basic stuff, making sure you have different goals for every part of your life is super important. Also the linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super…it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. And they said, oh my gosh, I learned so much about business. I learned about the workflows and the marketing and the search engine optimization and the branding and the the hiring and the checklists and all this the bookkeeping, the search engine optimization, the online advertising, the social media. I learned it all. Yes, I learned it. However, it’s acts not words. Acta non verba. So James, if somebody comes to a conference and they learn all this stuff, but they don’t apply it. Those are the worst types. So this is what happens is Napoleon Hill, the bestselling author, he says that knowledge without application is meaningless. Napoleon Hill, the bestselling author, think and grow rich. through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. and Holmes, and then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Holmes, and I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually, in a four-month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So, I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is, I would have missed out on literally an 1,800% increase in our Internet leads. going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not gonna regret it because we sure haven’t. I learned at the academy at Kings Point in New York, Acta Non Verba. Watch what a person does, not what they say. Knowledge without application is meaningless. So James, if somebody comes to a conference and they learn all this and they don’t apply it, that doesn’t matter because the idea is acta non verba acts not words so people come to this conference you’re going to see testimonies of people who came to the conference and they say wow I had no idea that this was possible and then you’re going to see people I’m going to show you a testimony of the people that applied what we taught people have grown their accounting practice now by the way in accounting practice this is not someone who has invented the concept of accounting. There’s other accounting. This just in, there are other accountants. My business, it consists of a CPA and a financial advisor and we’re very successful. I want to go from successful to systematic. I want to learn systems and processes so that the business can run without me. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. But this person, they came to the conference, they learned about how to scale their company. I taught them how to create a subscription model for their accounting as opposed to doing the traditional accounting model. And they’ve grown the company from 3 million to over 20 million dollars. Wow! Then you’re going to see a testimonial, a success story of a home builder who grew the home building business from 15 million to over a hundred and fifty million. A home builder. And by the way, this just in, there are other home builders. But this home builder grew from 15 million to 150 million in sales. That’s life-changing, Clay. You’re going to hear about a dog trainer who came to this event. Now let me tell you about the dog trainer, he came to this event and he had a wonderful business that was just stagnant, it was stuck, it wasn’t able to grow, great guy, knew how to train dogs but he didn’t have a no brainer offer, he didn’t have a website that was optimized, he didn’t have branding that made sense, he didn’t have one sheet. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9, just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right, this is where we used to live. Here’s the house. This is our old neighborhood. See, it’s nice, right? So this is my old van and our old school marketing and this is our old team. And by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and Just teaching sales, which is awesome. But Ryan is a really great salesman. So we didn’t need that We needed somebody to help us get everything that was in his head out Into systems into manuals and scripts and actually build a team So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. He didn’t have branding that made sense. He didn’t have a one sheet. Didn’t have a pricing structure that worked. Didn’t have a linear workflow, didn’t have an office culture environment, didn’t have decoration in the office that would make people want to work there, didn’t understand the process of hiring, inspiring, training, and retaining great people, didn’t have a performer, didn’t know how to franchise, didn’t know how to license. But what we do, James, is we take people in, they come to the conference, they learn this stuff, and they go, could you teach me how to do it? And I say, absolutely! Now folks, here’s the secret sauce that allows me to be the boss. My job is to make big obstacles seem small. What? Here’s the secret sauce that allows me to be the boss. My job is to make big obstacles seem small. A favorite aspect is probably just how entertaining it is. And the fact that I pick up one or two or three things every time I come to take my business to the next level. Well, if people are people are missing out on basically a plan, a guaranteed plan, pretty much if you’re willing to work it to be successful. Most people, I think everybody should attend one of these workshops at least once because you don’t know what you don’t know and we’re not taught to be successful in school. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. A lot of people, they have a fear or a phobia of scaling their business or building their process. They feel like they don’t know what to do or they need kind of a coach or a mentor to guide them down the path. And so on today’s show, you’re going to see people that came to a conference, step one. Step two, we taught them how to apply these principles at the conference. Step three, they hired us to help them scale their company. Step four, you’re going to hear their success stories. Now James, money is a magnifier. We have a little bit of news for you guys. It’s now what, May 31st at 621? You’ve been closed for 20 minutes? Right. No, it’s now June. Let’s run the numbers for May. Let’s see what we got. Total is $1028.37. What’s last year was 60,000 667 On the debate I learned at the Academy at Kings Point in New York octa nonverba Watch what a person does Not what they say What what does that mean? Cuz we’re gonna show you we’re gonna share with you some stories today of an accountant who grew a business from three million dollars to twenty plus million dollars of a home builder who grew a business from 15 million to 150 million of a dog trainer that was able to scale his business from a stagnant business to 15 plus locations to grow the business that was perpetually stuck at 400,000 ish grow that into a million dollar plus annual revenue this year’s sales for this week so this is the same week last year. Do you see the difference? What is that? I can’t really tell. One is… Michael can you can we just… Jason can you kind of pull this in maybe just so you can see it. It’s kind of pull it that way. Let’s get the link. That’s more of a… I can’t tell that the link. It’s hard to tell. Okay so that’s last year’s sales. This is last year’s sales and the total is a mere $4,711.73. Same week this year, 2015. The total is, read it Michael. $11,313.50. Oh, boom! There it is! Awesome! The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah. So, what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. Okay. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminix, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has. By being consistent and diligent on doing podcasts, and staying on top of those podcasts to really help with getting up on what they’re listing and ranking there with Google. And also we’ve been trying to get Google reviews, you know, asking our customers for reviews, and now we’re the highest rated and most reviewed Pest and Lawn company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay, so 411% we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now our closing rate is about 85% and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process. And that has obviously, the 411% shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. And it’s incredible, but the reason why we have that success by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews, that way we’ve really been able to come up with a really great team. We’ve created and implemented checklists that when everything gets done and it gets done right, it creates accountability, we’re able to make sure that everything gets done properly both out in the field and also in our office. And also doing the podcast like Jared had mentioned that has really really contributed to our success. But that like the diligence and consistency and doing those and that system has really really been a big blessing in our lives. And also you know it’s really shown that we’ve gotten a success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut and we didn’t know. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. They implemented those systems, they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut, and if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline, but that’s what it’s going to take in order to really succeed. So we just want to give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42 percent increase, month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing the use of services, you’re choosing to use a proven turnkey marketing and coaching system that will grow your practice and get you the results that you are looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay’s done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crockrell, head of Disney, with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, graphic designers, and web developers. They run 160 companies every single week. Think of this guy with a team of business coaches running 160 companies. In the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks he’s also doing business conferences where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires, helping them grow their companies. I’ve seen guys from start-ups go from start-up to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So, amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that, we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate. Anytime I’ve got nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember, we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right? This is where we used to live years ago. This is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to 14. And I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrivetime Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days, you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur I always wish that I had this, and because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. Every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get rich quick, walk on hot coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s gonna be the best business workshop ever and we’re gonna give you your money back if you don’t love it. We built this facility for you and we’re excited to see you. Hey I’m Ryan Wimpey with Tip Top K9 and I’m the founder. I’m Rachel Wimpey and I am a co-founder. So we’ve been running Tip Top for about the last 14 years franchising for the last three four years. So someone that’d be a good fit for Tip Top loves dogs, they’re high-energy, they want to be able to own their own job but they don’t want to worry about you know that high failure rate. They want to do that like bowling with bumper lanes. So you give us a call, reach out to us, we’ll call you, and then we’ll send you an FDD, look over that, read it, fall asleep to it, it’s very boring, and then we’ll book a discovery day, and you come and you’ll spend a day or two with us, make sure that you actually like it, make sure you’re coming up with something that you want to do. So an FDD is a franchise disclosure document. It’s a federally regulated document that goes into all the nitty-gritty details of what the franchise agreement entails. So who would be a good fit to buy a Tip Top K9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding. And who would not be a good fit is a cat person. So the upfront cost for a Tip Top is $43,000. And a lot of people say they’re generating doctor money, but on our disclosure, the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to 25, 35 grand a month. To train and get, train by us for Tiptoe Canine, to run your own Tiptoe Canine, you would be with us for six weeks here in Tulsa, Oklahoma. So we’ve been married for seven years. Eight years. Eight years. So if you’re watching this video, you’re like, hey, maybe I want to be a dog trainer, that one sounds super amazing. Go to our website, tiptopcannon.com, click on the yellow franchising tab, fill out the form, and Rachel and I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years before he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come, spend a day with us, spend a couple days with us, make sure you like training dogs and own your own business. Well the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future and you don’t hate your life. You get an enjoyable job that brings a lot of income but it’s really rewarding. My name is Seth Flint and I had originally heard about Tip Top K9 through my old pastors who I worked for. They trained their great Pyrenees with Ryan and Tip Top K9. They did a phenomenal job and became really good friends with Brian and Rachel. I was working at a local church and it was a great experience. I ended up leaving there and working with Ryan and Tip Top K9. The biggest thing that I really, really enjoy about being self-employed is that I can create my own schedule. I have the ability to spend more time with my family, my wife and my daughter. So my very favorite thing about training dogs with Tip Top K9 is that I get to work with the people. Obviously, I love working with dogs, but it’s just so rewarding to be able to train a dog that had serious issues, whether it’s behavioral or whatever, and seeing a transformation, taking that dog home, and mom and dad are literally in tears because of how happy they are with the training. If somebody is interested, I’d say don’t hesitate. Make sure you like dogs. Make sure that you enjoy working with people because we’re not just dog trainers. We are customer service people that help dogs. And so definitely, definitely don’t hesitate. Just just come in and And so definitely, definitely don’t hesitate. Just just come in and ask questions. Ask all the questions you have.


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