Entrepreneur Podcast | Why You Must WOW Your Customers Each & Every Time If You Want to Grow NOW!!! + How to Dramatically Increase Your Website Conversion Rates with OXIFresh.com Franchise Brand Developer, Matt Kline
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Get ready to enter the Thrive Time Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to get what we got. Cullen Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As the father of five, that’s where I’mma dive. So if you see my wife and kids, please tell them hi. It’s C and Z up on your radio. And now three, two, one, here we go. We started from the bottom, now we’re here. We started from the bottom, and we’re so glad to be here. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. One of the biggest things we picked up when we picked up the Thrive 15 team was an entire team. You want an SEO guy that knows things about search engine optimization? Got it. You got a website guy that’s built big websites like Garth Brooks’ website? Awesome. We have it. He’s coming in. If I had to pay for that on my own outside of Thrive15, there’s just no way. For us, one of our most immediate needs when I got connected with Clay was technology. We had a website, but I had a website in Tulsa. Our other partner had a website in Colorado. They did everything from doing a drone video Where they flew over all of our markets with the drone they integrated that into our site They built every single thing that I think of they do we do a podcast if I was gonna produce my own podcast There’s no I mean that alone Just that alone would be what I paid for it just for that But then if you add the fact that I’ve got if I need a business card design if I need a website build if I need This if I need that I know what I would pay for that if I had to go a la carte. I feel guilty sometimes. Like I don’t probably write a big enough check for the value that I get. I think there’s a lot of entrepreneurs that have ideas of what they want to do with their business, and how they want to grow, and what market they want to be in, and how they can increase production and do all this. But it’s not about having 4,000 ideas. It’s about having 12 and executing them 4,000 times. That’s the trick, in my opinion. And that’s where Thrive’s value comes in. I feel like I have my own Staff my own like I don’t know 20 person team that when I need something I Just go to him and it happens Folks on today’s show are we interviewing a model? Oh, maybe are interviewing a male model? Oh, baby, are we interviewing a man just because he’s beautiful who a man who provides absolutely zero value beyond his aesthetics? No, no, no, we’re getting a combo. This is a man who’s not a mental midget, folks. This guy, is he like a mental, just he’s sort of a guru of all things. He’s a man of the people, but he’s a man of the elite as well. This is a man who’s a beautiful man. He could be a model. This is a man who played Division I basketball after leading the state of Colorado and scoring while in high school. This is a man who has to tell people, hey, ladies, I’m married. This is Matt Klein with the OxyFresh brand. How are you, sir? What an intro. I am good. How are you? I mean, Jordan, this is the thing is, it happens so often where women are like, hey, can I talk to you? That he had to make us a sign, and he just has it ready, and he just holds it up. And it’s like, you know, it’s like you go to restaurants, and they bring that little thing, they put it on the table, it says table four. He has to put up a sign that says, ladies, I’m married. This is my wife. Stop. That’s what that’s where he’s at in his life. I’m so used to it. Matt. Matt. Matt. As serious as I want to talk to you about this, this is a serious subject here, OK? All right. You’re 100 percent married, right? 100 percent. OK. And you always speak very highly of your wife. Your wife’s a wonderful person. Many people speak highly of her. And so that’s like your one wife, your one focus, you know, there it is, boom. Now, a lot of people, they get a business and they go, I got my business over here, but I got my business girlfriend over here. You know, you’re like, what, what are you saying now, buddy? And they go, I’m married to my business, but I got kind of my business girlfriend over here. And then there’s this one girl over there at the gym and this one girl I met. And then you’re like, are you cheating on your business? And they go, no, but they lose focus and they begin drifting and their business isn’t getting the love it needs. And I’m just going to focus in on one area and one area only on today’s show. So if people look up OxiFresh online, if they go online to Google, type in carpet cleaning quotes, which is one of the most searched keywords on the planet right now for carpet cleaning. So you type in carpet cleaning quotes. This is what you’re seeing here, folks, is the fruit of 15 plus years of work here. But OxyPress now is, I believe, the highest rated, one of the highest rated, the highest rated and most reviewed service companies in the world with 269,441 reviews. And so Matt, you, step one, you have to wow the customer, but then step two, you have to gather those objective reviews. Why do you have to gather objective Google reviews from your actual happy customers every day? Yeah, so that number is for the whole country, right? Think about locally in your own area, your own city, or maybe in your own town, right? If you’re competing with, let’s say, 150 carpet cleaners, which in our industry, it’s usually 150 and 200 carpet cleaners, right? But you’re really only ever competing with like three because that’s what shows up on Google. Because if you don’t have the reviews to be seen by your consumers, and those reviews aren’t good enough for them to validate you as a company, you’re not going to get the job, plain and simple, right? You can sell these other things, but when a consumer goes on, they’re trying to find someone, especially if they’re coming into your home, right? It’s a very intimate process. You’re gonna knock on your door, they’re gonna go into your home, they’re gonna walk through you and tell you what needs to be cleaned in your house. Like they need to know that the company coming in has been used before, has had great success with other customers, right? If you have two companies and one of them says, hey, you know, this guy came in and he smelled like cigarettes and he didn’t really do a very job, like I don’t really know. And the other one’s like, this guy was amazing, he was thorough, he explained everything to me, he did a really good job, like I’m gonna use them again. What it’s going to allow your customer to say is like, okay, I got two options here, right? And I got kids and I got pets. I’m gonna use the company that’s validated well with my neighbors, right? With the people that are gonna be most like me. So if you’re not asking those customers for reviews, you’re shortchanging your business tremendously because those are what’s gonna allow your customers to actually choose you. Now, Jordan, you work with wonderful clients of ours in all different industries, okay? So I’m going to have you picture in your mind a wonderful client that you work with and you’ve talked to said man or woman every week and for whatever reason, they cannot or will not get objective reviews from their happy customers. Tell Matt the kinds of excuses or pushback that you get so that Matt can sort of coach you on what to say because he helps the franchise. When you buy an OxyPress franchise, they help you become successful. They coach you down the proven path. So he’s heard all the objections. He’s heard all the pushback. Jordan, go ahead and throw him some curveballs. I don’t know if he’s, he can probably catch them all, but basically it’s, you know, I, that wasn’t the focus this week or, uh, Cheating on their business. Yeah. Just maybe not cheating on their business. That’s how I look at it. But it’s just, it’s just excuses of this took precedent. Basically it’s that it’s that every time it’s like, Oh, we got too busy. I had to, my assistant messed up the books, so I had to cover in the office. So I wasn’t out in the field. So I wasn’t able to help so-and-so get reviewed. And it’s just- Matt, what would you say if you were talking to an Oxifresh franchise owner, because you want the Oxifresh people to be successful. It’s like bumper bowling for business. If you buy an Oxifresh, you kind of guide those franchisees down the proven path. What would you say? Well, I would say, you know, obviously it’s not important enough for you to be successful because that part of it is the most important thing, right? And the other thing too, we do here at Oxifresh, it’s a little bit of a cheat for us, but it’s extremely important, is if you do not get that review from that customer that day, we as a company will send that customer an email saying, how do we do? Give us a little bit of a rapport, give us a comment, and zero out of 10, 10 being the best, how do we do? So we will actually piggyback off their inability to get the review, and what it does, it allows us to step in front of that. So I’ve had employees, right, say, well, you know, it was just a tough week for reviews. And I go, really? Because we got seven reviews from your customer base via email that you didn’t get on the front end via Google. Which means they were willing to give you the review, but you weren’t willing to ask for it, right? And so like, no one could ever tell me, if you go to a customer’s home, it doesn’t matter if you’re doing an evaluation of what other service you have, or you’re giving someone a pizza, you’ve already gone through the entire price to acquire that customer. Go through the process of delivering whatever you’re delivering to them. You can never explain to me that getting the review was not important or you didn’t have time. Everything else you’ve done up to that point took way more time and way more effort. So getting the review would be the easiest thing. Now, we have a cosmetic surgeon that we work with, many cosmetic surgeons actually, and there’s one in particular, I’ll tell you the hardest review to get that I’ve ever seen, and I could be wrong, is the cosmetic surgeon. Because you have to call a woman who just had a surgery who’s trying to be discreet about it. And so even with that business, Jordan, I’m going to role play the call, okay? Okay. And we’re going to pretend, I’m calling you, you’re a cosmetic patient, and he removes glass when people have like a car accident, they get glass scarring. He does a lot of stuff. So I’m just going to call you and this is how we’re going to do it. You ready? I’m calling you to get a review. Because we actually, this particular client of mine has us call his patients for him because he says, you know what, my staff can’t get it. Could you do it for me? So we actually make those calls for him. And this is what we say. Here we go, Jordan. Hey, is this Jordan? Yeah. Jordan, hey, this is Clay up here at the Cosmetic Surgery Center. How are you? I’m doing good. Hey, we saw you. You were in a couple weeks ago and you had the glass removed. I know it’s a bit of a painful process for you, but how happy are you with the scarring and how’s it working for you? It’s good. It’s healing up. I mean, I guess my body’s the healing process. I’m not Wolverine, so I don’t heal as quick as I used to. Beautiful. You didn’t look like a Wolverine to me. Now I had two quick final questions for you the doctor wanted me to ask you. Okay. He wanted me to ask you how happy you were on a scale of one to ten with ten being the highest with the service. Just so we can keep notes here. Probably eight. You know anything we could do to maybe improve the service a little bit in terms of customer service? Yeah everything was good. The lady at the front was a little… You don’t like little people? That’s the problem? Well, no. Little people, they kind of scare me. That’s another story. She could have been a little nicer. Okay, you get the idea, folks. We call all the patients, okay? And then after we do that, this is the question we ask. We say, now Jordan, one thing, if you could help us out, and you can help yourself out, we have a contest where if you’ll leave an objective review by the end of the night, you are entered in for a chance to win a $1,000 gift card that we like to give away at the end of the month. It doesn’t have to be a five-star, it doesn’t have to be a… Just whatever your objective experience was. Do you know how to leave a Google review? I do, yeah, yeah. Okay, let me just walk you through. What you’ll do is you’ll do a search for it, and we walk them through it, and Matt, we find that if we don’t do it then, if we don’t put some sort of coaching into it, we don’t ask them how to, we don’t encourage them to do it, and we don’t put some sort of time-sensitive action associated with it. A lot of people just, they don’t, they’ll say, I’ll leave you a review, but they don’t. We find that a lot of the service companies we work with, that they don’t get a review from the customer while they’re still in the home, while they’re still on the site, while they’re still in the premises. The reviews just don’t happen. You now work with 500 plus locations of Oxifresh. Do you find similar things that if you don’t ask for the review right then, it becomes harder to get the review? Yeah, and it’s very much, you know, I can tell you firsthand, as the owner of a company with, you know, five to seven employees at any given time out doing, you know, four to six jobs a day. If I, as the owner, am not always telling my employees that they need to get the reviews and emphasizing that on a daily basis, weekly basis, like making it fun for them, making competition, like whatever it is, they’ll actually stop doing it. This month was a perfect example. I took three trips this month. I was gone for half the month. I saw our reviews drop by like 20%. So as the owner, that’s the same thing, right? If I’m not proactively making sure my employees are doing it, they won’t do it. If my employees aren’t proactively telling the customers to do it, they’re not going to do it, right? So from the top down, it is 100% on me to make sure they’re doing it in the home. And the more I let off, the less they get. The more I push on them, the more they do it. So same thing for me to my employees, for my employees to the customers, you’re 90% less likely to get the review if you leave without it, which at that number, you’re not doing it. Now I’m gonna shift to a new focus area. So let’s say now that somebody is running AdWords, all right, AdWords. And that’s where you pay to have an ad on Google. For anybody out there that doesn’t know what AdWords is, you’ve probably seen AdWords, you might not know the language for what an AdWord is, but you go up here and you type it in this case, we’re gonna just do a search for Jefferson City Carpet Cleaning. Okay, so the assumption is I live in Jefferson City, I’m looking for carpet cleaning. We do a search here, we search and we go, Jefferson, say, let me put Jefferson, a city, that’s the city carpet cleaning, I do a search. And I look here, I go, Oh, wow, there’s Oxifresh highest rated most reviewed 141 reviews, while you come up right there, you get caught top in the search results. Now, if somebody says I’m not there’s Oxifresh, by the way, the website coming up top in the search results, but let’s just say that I’m not top, I don’t have the most reviews, or, and I want to be top. What I could do is I could then, I can do a kind of a move here, but you pay per click. And so the problem is, is now you’re like, can you afford that? So one of my clients is Colaw Fitness. Look at this guy, 9.9 thousand reviews, as close to the competition as 660. I mean, he’s just destroying them. So if you wanted to show up right here in the search results, you could do that. Well, you say, well, let me see an example. Okay, so we’re gonna do a search for Tulsa mortgages. Most of my clients dominate the search results that they’re in, but here we go. This is an ad by Chase Bank. Now, my client’s right here, but this is an ad. Now, you pay every time that someone clicks it. So, hypothetically, if I were to click it, oh no, I did. It just cost somebody eight bucks or 10 bucks or whatever it is because that’s how it works. That’s how that, you know, so if you were to click the ad, you say, well, how do you do it? You just click. Oh, no. Oh, man, someone just paid four bucks. So you pay per click. But if you don’t have the most reviews or at least a lot of reviews, Matt, people won’t even trust your ad. They won’t even trust your ad. So on part two of today’s show, we’re going to have Michael Levine, a great friend of mine, a PR consultant, praised by – I mean, this is the PR consultant of choice for George Carlin back in the day, the comedian. This guy worked with Joan Rivers, the comedian. He worked with Charlton Heston. He worked with Michael Jackson, Prince, Nike, Pizza Hut, et cetera. He’ll tell you advertisements is something that you pay for, but good PR is something that you pay for. And I would argue that Google reviews will get you good PR. I mean, the credibility of the ads, the conversion rate of the ads, the success of the ads goes up quite a bit when you have more Google reviews. The cost per lead goes down when you have more Google reviews. The more the number of Google reviews you have goes up, the more your cost of advertising goes down. Matt, could you talk about that a little bit for somebody out there that’s, you know, they’re wanting to buy an Oxifresh and they’re thinking, you know, I’m just gonna run AdWords. How does the review impact the conversion rate of the ads? Let me show you something. Go back and share your screen real quick and put carpet cleaning, eerie Colorado. Carpet cleaning, carpet cleaning, eerie Colorado. Enter, boom. All right, you see that up top right there? Oh yeah, baby. Okay, so that’s called a Google Guaranteed Ad. So I pay for that ad to sit there. I pay for the real estate. I’m actually paying for the actual call itself. So it’s the most, it’s the best customer because I only pay when they call me. But what I’m actually bidding on here, Clay, is the real estate up very top. So if you, without scrolling one time, I show up twice. I show up in an ad and I show up organically in my Google page. But if you notice, the amount of reviews I have up there in the very top, 98 reviews, okay? That came from the reviews from my Google page. So if I had zero Google reviews on my Google page, and I wanted to be up top, it would show Oxifresh at zero reviews, which is not impactful. The other company’s going to beat me there. So there’s a real scenario where I can control half of Google by what I spend, and the other half of Google by the reviews that I get. So what we talk about here at Oxifresh is not only getting the reviews but having the ads. We need to not just be good in one area. We need to dominate the entire Google environment by being everywhere at all times or at least as much as we possibly can. And so there’s two places you can pay for and two places you can’t. The great thing is Oxifresh built all this for me. I’m only responsible for getting those reviews. But when done correctly, I will show up 50 to 70% of the time, Google page, and I’ll own over 50% of the real estate on a Google page. Now I don’t want anybody to get, I don’t want anybody to get, you know, I hate to say the word turned on, but I’m just going to say, I don’t want to get turned on by this. I don’t want anybody to go, whoa, buddy. I mean, this is not an adult show here, folks. This is not, I’m showing you something that it’s going to get a business owner excited here, folks. This is a money-making machine. This was the old office back in the day when I ran a DJ entertainment company. I had a call center, and that call center was a beautiful thing. I’ll tell you why it was a beautiful thing. It’s because everybody on the phone right now is on the phone with a potential customer. So that phone would ring all day, every day. I’m just going to show you, just a little glimpse of the glory. This is what it looks like. This is my final day at work in this business before I sold it. Just behold the glory, folks. Oh, he’s on the phone reading a script. He’s on the phone reading a script. Oh, this guy’s not on the phone. That’s not good. He’s on the phone. That’s good. That second to that third package. Oh, you can just hear the money being made. Oh. However, we built the price threshold this week. So listen to the chatter. You can just hear. It’s like you can hear, oh. Here we go, this is Nick. He went on to become a very successful real estate agent. I still buzz in the room. I still buzz in the room. It’s pretty crazy. Now, I black out from like three to nine, and then at nine o’clock, I’m like, I don’t have much of this money on my desk. I don’t want to be a friend. I got to remind myself I’m working. It’s a lot of fun. It’s hard to sort. Do you just use the money to heat your home? You don’t know what to do with all the extra money? That’s one way to do it, but a lot of times, you know, we just want to make sure that it gets to the right person. Thanks, Seth. Now, Matt, at that time, that business, most of those sales guys were making $70,000 to $100,000 a year selling DJ packages. We were booking like 80 weddings a weekend. It was crazy. And it’s crazy. And it’s because I was dominating the Google search results, I was dominating all of the bridal trade shows. So if you were a bride and you went to the trade show and you registered, we would text you, send you a voicemail and call you before our competition woke up. So we had the call center engine working too. And if you buy an OxyPresh, you got that call center engine working for you too. So I mean, if someone fills out the form, your OxyPresh franchisees, they don’t have to call the leads. You actually call the leads for them, and that right there is a powerful thing. Could you talk about that here before we talk about actually buying an Oxifresh? How does that work here in the final 90 seconds or so? What role does the call center play when you own an Oxifresh franchise? What we found is if you’re really good at marketing and you gain a lot of traction, that’s only the first step, because if you’re not able to answer those calls and get them on the schedule and get the quote and answer the questions they have, you’re gonna lose a lot of that opportunity. And there are a lot of times, like today I booked four jobs in like 30 minutes, right? Like there was multiple people on the phone for my franchise at the same time. It’s very hard to do if you don’t have a scheduling center because if you hired someone, they’re gonna have to call, put someone on hold. Like if you’re doing a good job with marketing, the second part of that is actually getting them on the schedule to be clean. And so the scheduling center and the online schedule allows for the flexibility to answer the phones and book the job that your marketing just did a good job of. One without the other is pretty hard to be successful. So, and we know that if we leave that in the hands of the franchisees, only a few of them are gonna be great on it. We have to automate the ability to get the customer through the process of quoting and answering questions on the schedule. Right? And so we have about 37 W2 employees that are answering the phones, that are experts on the language of our industry, expert on our actual franchise itself, and they book the jobs for you. Right? I booked 18 jobs today and I haven’t talked to one customer. And again, if you’re out there today and you’re saying, you know, I want a piece of this action, I want to buy it. I want to buy an Oxyfren. Okay, well, let me tell you how much it costs. It’s about less money than buying a Suburban. It’s like buying a used Suburban is how I would describe it. You know, the financial impact to you. If you go to thrivetimeshare.com forward slash oxifresh, you can fill out the form here, thrivetimeshare.com forward slash oxifresh. Matt, how much money does it cost to buy an Oxifresh and how do people afford to buy one of these things? Yeah, so forty five thousand is your initial investment that comes with your territory, your equipment, your product, your seven year agreement, plus the training where we’ll fly you to Colorado. Then you want to have about 25,000 in operating capital just to get your business up and going, cash flow positive. It’ll cover things like insurance, local marketing, monthly vehicle, payroll, right? All the things your business needs to basically function. And the way people fund this, they’ll either self-fund it, they’ll do things like SBA loans. They’ll do things like secured lines of credit, unsecured lines of credit. A really popular thing right now is retirement rollover funds. So if you have a 401k or something like that, you know that you can draw from that or maybe take a hundred grand from that. That’s a good way to do it too in terms of funding. So we have funding partners that will help you. We have a lot of options there, but about 70% of people ideally get some form of funding. Again, folks, that’s Thrivetimeshow.com forward slash oxyfresh. Thrivetimeshow.com forward slash oxyfresh. Matt Klein, thank you for carving out time for us. We really do appreciate you. We’ll talk to you soon. All right. Thanks, guys. Get ready to enter the Thrivetimeshow. Three, two, one, boom. All right, Thrive Nation, welcome back to the conversation. It is a rare opportunity to interview the actual man behind what is known in the PR world as the Tiffany Theory. If you don’t know what the Tiffany Theory is, the Tiffany Theory… I’ll go ahead and… Jeff, can you read the notable quotable to describe… This is the notable quotable from Michael Levine, the most successful, arguably the most successful PR consultant in the history of the planet. He is a guy who has worked with three presidents. He’s a guy who’s worked with Nancy Kerrigan, he’s worked with Cameron Diaz, he’s worked with Pizza Hut, he’s worked with Nike. He wrote the Tiffany Theory, which has totally changed the game for PR. We had a chance to sit down with him and have him break it down for us. Peel back that onion. Peel back the onion. But raise a notable quotable for us, my friend, before we hop into it. Whenever I first heard this, years ago when I started working with you, this really connected with me. It makes so much sense, okay? Yeah. So the Tiffany theory. If you give someone a present and you give it to them in a Tiffany box, it’s likely that they’ll believe the gift has a higher perceived value than if you give it to them in no box or a box of less prestige. That’s not because the receiver of the gift is a fool, but instead because we live in a culture in which we gift wrap everything. Our politicians, our corporate heads, our movies and TV stars, and even our toilet paper. Public relations is like gift wrapping. So Michael Levine breaks down the Tiffany Theory and how he got started in the world of PR. Well we have a kind of humorous way of discussing it in our industry which is to say that advertising is what you pay for and PR is what you pray for. And what that means is that you know if you take out an ad in Time or Newsweek or People or U.S. News and World Report or USA Today or the Wall Street Journal or the New York Times, you get a certain cost and the ad has a certain believability by virtue of the fact that it’s an ad. On the other hand, if you had a story in the Wall Street Journal or USA Today or the New its believability would be at a rate of at least 10 to 1 because it would come with the imprimatur or the authority of the Wall Street Journal USA Today so I think that is what’s underneath the idea that PR advertising is what you pay for, PR is what you pray for and today there is, the world is so cynical. People start with the assumption, they start with guilty until proven innocent, not innocent until proven guilty. And so when you educate your customers about the potential value of your product or service, and you do it through the media, you get a believability that is significantly greater than if you do it with, you know, an advertiser. But if you have a good story, a good message, and you’re transparent, you’re authentic, I think you can put forth a message that can be very effective. With PR, you get, it brings forth a kind of credibility that ads don’t. What you say about yourself is not nearly as important as what is said about you by others. How did you get started in the PR business? How’d you get started? All my life as a youth, I had two passions. I was interested in the entertainment industry, and I was interested in politics. So now I’m 17, scared and skinny, dyslexic, no money, no job, no education, I gotta figure out what to do. And when you’re 18, scared and skinny, I think you come to conclude what I came to conclude, which is, Washington is Hollywood for ugly folks. And I come out here. See, I just look stupid, Clay. I just look stupid. I come out here where the pretty people are. And that’s how the whole damn thing began. So in a nutshell, now that you’ve kind of ascended to the point where you’re known as one of the top publicists of all time, one of the top PR guys of all time. You came up with this thing called the Tiffany Theory. The Tiffany Theory, and this is from your book, Guerrilla PR 2.0, which by the way, I bought about 35 copies of, so I probably made $35. I call that decision to purchase 35 copies a good start. Yeah, I absolutely love your book. But you say here- Well, Guerrilla PR is the most widely used introduction to PR in the world. And it’s not because of its brilliance nearly to the degree of its accessibility, which is what you’re talking about. Yeah, you really teach the concepts at a third grade level, which my mind can grasp. And you say here, I define what I do as gift wrapping. If you package a bracelet in a Tiffany box, it will have a higher perceived value than if presented in a Kmart box. Same bracelet, different perception. How does this story pertain to small business owners across the country? Let’s say I own a plumbing business. How does this apply to me as a small business owner? Okay. So let’s first, let’s take your question, which is a good one, and let’s cut it into some pieces that are bite-sized and we can think about. Okay, so first of all, I had a problem when I began my career in PR. May I tell you about that? Absolutely. First of all, I didn’t know how to do PR, and second of all, I didn’t know what it was. Other than that, I was in good shape. So I had to create for myself and for others an understanding of what PR was. And I said that PR is analogous to gift wrapping. And so if I come to visit you today, I come to visit your wife today, and I give her a gift, and I give it to her in a Tiffany box, in her mind the gift would have a higher perceived value than if I gave it to her in no box or a box of less prestige. Now the reason that’s true is not because your wife is a jackass. It’s true because she lives in a culture in which we gift wrap everything. So we gift wrap our politicians and our corporate heads and our movie and TV stars and even our toilet paper. My name is Joe Lye and I’m with Kirkpatrick & Lye Orthodontics. At Kirkpatrick & Lye Orthodontics we create beautiful smiles by straightening kids teeth and adults teeth. The services that Clay and his team provide would be something like how to get more customers into my business and get the message out that I’m the best orthodontist in Tulsa. He does that by social media. We get the word out through videos and pictures and being just top of mind awareness as he would always say. Also how to reach out and create that bond with my referring doctors. He helped me kind of get somebody in-house to go out and meet doctors and help me kind of continue building that relationship while I do the work. Website, the website is so majorly important. We get several patients through our website. And what he’s doing is, there’s a certain way that you want your website to look, certain content, because you want call to action items in your website. And we didn’t have that before. So now we get seven or eight new patients just through the website alone. Clay and his team are, I would just say they’re over the top. I mean, nothing is too big, nothing’s too grand for Clay and his staff and his team. I mean, he says boom, he really means it. I mean, they over-deliver, really, to be honest with you. And they come up with ideas that are just top-notch, and if you don’t like something, great, move on. He’ll figure out something that works for your style and your identity. I would just say the biggest thing for Clay and his team is they over-deliver. Clay and his team help create that culture also for your business that, hey, we got to get things done in a timely manner. Holds me accountable to do the certain tasks so that we can create things in a timely manner. So there is a sense of urgency that he creates, and a lot of it’s just through his enthusiasm. He’s always on the go, so it kind of puts you on that same mindset of, hey, let’s get this done, let’s work hard, but let’s also have fun with it. When I went to orthodontic school, we got zero training on marketing. Actually, when we got out of school, when I got out of school 18 years ago, it was kind of taboo to actually do any marketing. The most you could do is put your name in the yellow pages. And so now it’s pretty common knowledge and pretty mainstream to go ahead and get your name out there, tell everybody your story, who you are, what you’re lagging behind. You could be the best, or the honest, or the best, whatever, but if people don’t know that, then you won’t get the customers coming in. I meet with Clay and his team on every Friday about 11 o’clock, To be honest with you at the beginning. I wasn’t that thrilled with it coming in every week Just kind of seemed like a lot but For me, I find the marketing aspect interesting. I enjoy it. I love working with clay I think it’s made the reason why I’ve kind of built a relationship with him. I Think it got to level now. We’re pretty good friends. And so It’s to me. It’s enjoyable. I really enjoy the creativity and how when you put the energy into it and the work into it, how everything kind of comes back and it works. I’ve worked with Clay and his team for about, I think it’s about three years. Every year it’s gotten better and things have grown more every year. I’ve been trying to get my wife and her pediatric dentist office and our partners on board with Clay for a while. I just saw that they were kind of getting stagnant in their practice and times were kind of getting slow for them and they needed more referrals and I knew that Clay could definitely help them out by even just one thing which would be change a website. And just by doing that you’re going to get patients very easily. But another thing too is that they needed to change their culture and their mindset of how to bring in patients and creating a brand as well for them and giving them more of an identity so the whole staff can rally around them. For anybody that’s coming out of school or just starting new with a business of any sort, be it medical or anything of that nature, I highly recommend Clay helping you create that business model. We’re trained to do what we’re trained to do, but we’re not trained to do the business aspect or the marketing or how to deal with our staff. So Clay can pretty much do all that, but what I like the most about Clay and his staff is that everything’s in-house. I don’t have to go to one place to do my website. I don’t have to go somewhere to do my videos. I don’t have to go to another place to shoot photographs, somewhere else to do web content or team coaching or entrepreneurship. Clay pretty much is the total package. He’s really a great mentor. So if you’re new and starting a business and you want to avoid all the pitfalls, I would definitely hook up with Clay and his team. If someone’s not using Clay and his team to help build their business, they’re missing out on a lot. There’s so many details and so many aspects of creating a business that Clay really makes it simple, makes it fun, and you learn so much in a short that I think he’s the best entrepreneur, business coach, marketer, you name it. The guy’s and his team’s got it all going on. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay’s done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy’s just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crockerill, head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers and web developers. They run 160 companies every single week. Think of this guy with a team of business coaches running 160 companies. In the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up. He teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. I’ve seen guys from start-ups go from start-up to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises, that’s just one of the companies or brands that he works with. So amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward but he’s so brilliant and he’s taught me so much. When I say that, Clay is like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. And Clay has been an amazing business coach. Through the course of that, we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. And when we walked out, I knew that he could make millions on the deal. And they were super excited about working with him. And he told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was gonna harm the common good of people in the long run and the guy’s integrity just really wowed me it brought tears to my eyes to see that this guy his highest desire was to do what’s right and anyways just an amazing man so anyways impacted me a lot he’s helped navigate anytime I’ve got nervous or worried about how to run the company or you know navigating competition and an economy that’s like I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that. And of course, we were conservative enough that we could afford to take that on for a period of time. But he was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing. And I encourage you, if you haven’t ever worked with Clay, work with Clay. He’s going to help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day and literally the rest of time he’s working and he can outwork everybody in the room every single day and and he loves it. So anyways this is Charles Colaw with Colaw Fitness. Thank You Clay and anybody out there that’s wanting to work with Clay it’s a great great opportunity to ever work with him. So you guys have a blessed one. This is Charles Colaw. We’ll see you guys. Bye bye. Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing 800 million in sales over a 15 year career, I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last ten years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is, I would have missed out on literally an 1800% increase in our internet leads. Going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not gonna regret it because we sure haven’t. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what what do I want to do. My degree and my background is in education but after being a mom and staying home and all of that I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder so real estate and home building go hand in hand and we just rolled with it. I love people, I love working with people, I love the building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with a specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. The Thrivetime Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re gonna teach you how to fix your conversion rate. We’re gonna teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the epic chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and you’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. business workshop ever and we’re going to give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see it.