Entrepreneur Podcasts | The 22 Core Tasks You Must Implement to Hire, Inspire, Train & Retain Quality People On the Planet Earth Today + Human Resources 101 + The Danica & Jordan (The Founders of Cornerstone Fence) Success Story
Clay Clark Testimonials | “Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property.” – Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)
See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/
Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE:
Download A Millionaire’s Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE:
See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/
See Thousands of Case Studies Today HERE: https://www.thrivetimeshow.com/does-it-work/
Get ready to enter the Thrive Time Show!
Good look as the father of five, that’s what I’m about. So if you see my wife and kids, please tell them how it’s C and Z up on your radio. And now three, two, one. Here we go.
All right, Thrive Nation, on today’s show, we’re going to go through 22 tasks that your HR team needs to do every week. Now you can bundle these things together. I’m not legalistic. Someone might say, no, there’s seven core tasks you have to do. Someone says there’s 45. I’m just going to go through 22 core tasks that I believe that every entrepreneur needs to do every week to make their business successful. If you want to follow along, you go to thrivetimeshow.com forward slash millionaire thrivetimeshow.com forward slash millionaire and you can download a copy of my newest book, A Millionaire’s Guide How to Become Sustainably Rich. And you can read along at page 220. But before we do that, let’s make sure we know the players of the game here and how the game works. Player number one is Matt Klein. He’s a beautiful man. He’s based in Lakewood, Colorado. He is a franchise brand developer for the brand called Oxifresh. There’s 500 plus locations. He knows what he’s talking about. This is Aaron Antis to my right. Aaron Antis. He runs shawhomes.com. Shawhomes.com. It’s one of Oklahoma’s largest home building companies. The way we’re going to do this, and then Aaron I think you had a brief question that you wanted to comment. I was going to say if there was only 20 tips I probably wouldn’t be on the show with you, but since there’s 22 I find it acceptable. Okay, now this is the thing, this is big, okay, is that I’m going to read off these 22, I’ll read the thing you have to do every week, then I’m going to go to Matt Klein and in as few words as possible, I mean this is the game, it’s almost like a tweet response we’re looking for. Okay. So you want to answer why we have to do this every week? Okay. Yeah. Quickly, quickly. Okay. And at the end, I will judge as to who I think won the game. Okay. All right. And just to be clear, Matt Klein, I did get that wire from you. Thanks a lot. And we’ll go, we’ll start the game with the objective. I’m just kidding. He didn’t pay. Okay. Okay. Here we go. So we’re going to page, we’re going to page 221 of the book, a description. You have to have a description that is clear, written of who your ideal candidate is. You internally have to have a document, you don’t have to update the document every week, but somewhere in your office or somewhere in your mind or somewhere, I mean, it’d be great to have it written down, a description of the ideal candidate that you’re looking for, for that position in your business, whether it’s Shaw Homes or Oxifresh. Matt Klein, why does it help to have a clear description of your ideal job candidate.
Because if you don’t, you’re going to have a really hard time figuring out who’s going to fit the mold for your company. If you start from scratch, anyone can fit it, which means that you’re not going to be able to dial that down to a single person you want to hire. The whole realm’s open. There’s too many people out there.
Matt, off to a quick win. You got the two points, boop, boop, right there, already. Aaron Antus says, again, these are 22 core tasks you have to do every week to make sure that your team has the right players that your HR aspect of your business is going well. Number two, you gotta know what job posting platforms your company is willing to post on every week. So Indeed, Craigslist, Monster.com, et cetera. Aaron, Antus, what say you? Well, I prefer smoke signals. We put those out there for people. I’ve found that a lot of people come in for our interview process from Smoke Signals. Majestic. So I’m going with using something that’s maybe slightly antiquated, like newspaper. That’s another one. Hey, listen, be serious. This is serious. I see a lot of entrepreneurs I meet at our workshops who tell me they can’t find good people. Oh no. And there’s no game plan of who they wanna hire and they’re not posting anywhere.
That’s exactly why I’m saying that because I’ve spoken to people who like, they’re like, well, I just, you know, I get the word out that we’re hiring.
Dude, let me tell you a story real quick. Get the word out, like smoke signal? Let me tell you a story that happened last week. It’s a true story. A lady came, she applied for a job, okay? And you and I may have just talked about this off air, but this person, I’m not kidding, she comes into the interview and she goes, I just want you to know, I have a career in this and that and this and that, and I’m not going to be working a job unless I can start at least between 30 and 50 an hour with my experience. And I said, well, the way that we pay in this particular position is it’s merit-based pay. So you actually have an opportunity to earn far more than $30 an hour because we sell homes at ShawHomes.com. And so you pay a 1.7% commission. So the average house, it’s $400,000, which would mean you’re making about $6,000 per home you sell and so if you’re just oh really so how many houses a month is up to your sales people sell I said well the best person might sell three maybe five six homes a month and the lowest might sell like a half a home a month you know and so you need to sell at least one home oh no I am not going to work in an environment and I wasn’t trying to convince her too hard that we wanted her yeah because you and I know what kind of person we want and I didn’t have to call you and go, hey, big question here, not sure if this person’s the right fit. But because you post jobs every week, you always have new candidates coming in, Aaron. Okay, point number three for Matt Klein. You have to have an initial contact email for your first contact with a prospective employee. So when someone applies for the job, you have to have some email that the email comes into, the application comes into, and someone who’s willing to respond to these things. Matt, why do you have to have that in place?
It’s going to be really hard to communicate with that person if you don’t have something to send. Right. Part of the process in the very beginning is understanding if they’re a real candidate and if they can’t communicate with you in whatever scenario that is, text message, email, phone call, right? Whatever method you send them, if they can’t, if you don’t have it, you can’t respond. Right. And for them, you have to send them something so you make sure they do respond. They don’t respond. They’re not a candidate.
Get them out as soon as possible.
Waste zero time.
It’s interesting because I talked to a business owner the other day, I talked to a business owner the other day and he was telling me, Clay, I’m not getting any good candidates. And I said, well, when they apply, where do the leads go?
And he goes, oh my gosh.
That’s the kind of thing that we deal with.
That’s the kind of, I mean, serious. Next point number four, by the way, Matt Klein, Matt Klein has four points. Aaron, you have zero points. We did not like the response to your first question. Okay, you have to have a script in place for your initial phone contact with the prospective employee. You want to have a script or an outline
of what you’re going to say to the candidate. Aaron, why? Because you don’t want to be the person making all the phone calls, you know. I mean, if you’re running a company, I don’t have time to make all the phone calls. We get like a hundred people apply a week for us. And so I have somebody who makes the phone calls, and if I don’t give them a script, they’re gonna say crazy stuff to them over the phone. They won’t know what to say. The person applying asks all kinds of questions. If they don’t know what to say, they’re gonna give them wrong information.
They’ll say something off the cuff, wrong information. Aaron, by the way, in a rare move, you actually were able to steal Matt’s four points, add 42 points to that total. You’re at 46 points, way to go, Aaron, way to go. And again, I did find the cash you left for him. Okay okay found the cash. Number five here you have an effective job interview outline or a job interview process. Matt why do you have to have a job interview process laid out as opposed to letting your team by by default just hack away at it? Because if your candidate
that you’re trying to hire does not know that the company that they’re going to work for is organized then that’s not a very great business to look at. Because you’re being evaluated the same way you’re evaluating a candidate. And if you’re jumping all over the place, you’re not organized, you’re not asking the right questions, you don’t know how to reply, they’re going to find employment otherwhere where they’re a little bit more organized.
Matt’s in the lead, you’re back down to zero, Matt has 70 points. Okay, that’s okay. The scoring system is very, very effective, folks. It might feel like I’m making it up on the fly. You might have that feeling, almost like someone who’s doing a job interview, and an entrepreneur trying to hire people with no system documented. It could feel that kind of way. But not. But not. It could feel it, but not. OK. Step number six, you have to have an effective job shadowing or onboarding process. Aaron, why do you have to, I mean, you guys build houses. Why do you have an onboarding process that’s documented as opposed to, you know, wandering around the office wondering who filled out their paperwork? Oh yeah, because people will lie on their resume. They will lie to you in an interview. But then when you start assigning tasks to them and let them try a couple of the tasks they would do on a repeated basis during the day, you quickly find out like how fast can you process the information, listen to instructions, and then perform quickly and get up and running quickly. Those are the kind of people that we like to hire. So we kind of have that process written out. We do it every week on Friday. And the other part is I want them to meet our team, kind of see the people they’re going to be working around and know now, is this an environment that you’re going to be comfortable in? Because if you’re not, I don’t want to find out three months down the road when you quit all of a sudden, you know, when it’s very inconvenient for us, I would rather have you know ahead of time, like, I like this environment or I don’t. Aaron, right now, you, I mean, you’re clearly demonstrating mastery of this game. You’re in the lead. Matt, you’re in second place out of two contestants. Not looking good for you so far. Let’s continue here. You want to have a non-compete or non-solicitation or just sort of that how you break up documents in order. Some companies do non-solicitation agreements. What does that mean? It means if I go work for Oxifresh and I work at a key C-level position as a CEO or a CFO or some key leadership position, then I can’t immediately go work for the Oxifresh competition and teach them all the systems. Or if you look at professional sports, oftentimes they’ll do that. If a player plays on the Steelers, he can’t simultaneously be employed on the Broncos. You can’t have two jobs on two, people don’t think about it that way, but you can’t be a player on the Broncos and the Steelers at the same time. And people in the workplace, they try to do that kind of thing. They a lot of times do that. Matt, why do you want to have those, again, these documents all ready to go when you hire key employees?
Yeah, because it’s not just that you’re hiring them, they’re going to be part of your team, you’re teaching them intellectual property, your process, what separates you from the competition. Right, if you have people just taking all of that and then just taking it to the competitor or trying to run their own company, it’s like, it’s a lot of wasted time and effort. So you just wanna put yourself in a place where you can protect your company and yourself the best way possible.
Aaron, certain people who are hosting the show just like Matt more than other people on the show today. And so Matt’s in the lead, he has 700 points. You’re down to zero. And you should have been paying more attention.
OK, so let’s get to it. Now, you’ve got to have an employee handbook in place. This is so big, a handbook. A lot of employers, the common sense is not common, but they think it is. And I see this all the time, where an employer is going, I can’t believe that you would show up 15 minutes late. And I have to tell the employer, my clients all the time, I say, listen, I know a lot of people that speed by 10 miles an hour. I do. I know a lot of people in my life who speed 10 miles over the speed limit. They get pulled over, and they go, officer, I was only 10 miles over. Because in their family culture, 10 miles over is fine. I know other families that go two miles over, that’s fine. I know other families that stick on the limit. I know certain families where everybody curses in the living room at all times. I’ve been, I’m serious, I’ve been around those people. I went to Boston to see a Patriots game. Matt, have you ever been to Boston to see a Patriots game? Not a Patriots game, but I’ve seen a Red Sox game. Okay, so you’ve been to Boston though. Aaron, have you been to a Patriots game? Never been. My wife got me tickets one year for my birthday, so we’re going to the Patriots game in Foxboro, and right away, Foxboro, for anybody out there who doesn’t know, it’s not a big place to be. It’s not a big town, okay? So let me just pull this up here. So this would be Foxborough, let me see, Foxborough, and then we’ll go Foxborough, Massachusetts. And you look here, it’s not a big place, but yet they have a big stadium there. So they have about, I don’t know, let’s say 12 times a game, or 12 times a year that they might be having a big game there. Okay, so this is the stadium. They got the eight regular season games, some preseason, whatever, maybe playoffs. But this town is not ready for a lot of people. Look at all the trees. It’s beautiful. So what happens is you have to stay right down here. This is kind of, there’s a hotel over here. There’s a couple of them, but there’s just not a lot of places to stay. So I’m staying up here at this, this is this best Western, I think it was a Renaissance hotel. And I’m staying here at this. Here I am. This is kind of where I’m staying is right here in this second. I’m not I was in there. Let me back out. That got weird. Let me back out real quick here. I wasn’t in the map got too close. But I’m up. I’m staying up here at this hotel. There’s like a holiday inn or something like a really small hotel here. And so what you do is if you are staying, if you’re going to a Patriots game, most people are walking from the hotel down this road to the game. Like 80,000 people are walking down the road. Now, I hadn’t been to a Patriots game before, okay? So I’m walking, and this over here, there’ll be moms and dads throwing footballs with their kids. Everybody’s grilling, like everybody’s grilling, and everybody’s got a Patriot sign on. I mean, it’s like a political rally with the fervor of the America. I mean, everybody, people are just hanging. And it’s unbelievable energy. But you’re walking and I’m going, so we’re walking miles to the game. I mean, it’s not a and the bus like kind of drop you off. And this is just the cult. This is normal, though. And I wasn’t complaining. I’m just going, wow. I mean, we’re going to walk a while. So everyone is making their way to the game, and it starts picking up the energy right around here. Now the culture that you have, and again, this particular area, Foxborough, is random people, look at Rufa, Rufa, and everybody, if you’re going to the game, they’re excited for you. And I wasn’t used to a culture where people I don’t know yell at me. So they’re going, hey buddy, you going to the game? And I’m like, yeah, I’m going to the game and they go awesome get a shot You know, I’m like a shot way and they give people like shots of alcohol. Oh, cuz it’s like cold I mean, it’s it’s frozen. It’s in Massachusetts. It’s 1205 on a Sunday. That’s when the game starts. It’s 11 Oh, but you going to game that’s wicked. Awesome. Awesome And there’s other people are scalping like you want to sit what do you want to say? I got tickets I got ticket and there’s this energy everyone’s throwing a football, everyone’s cheering for you, and I’d say at least a third of the people are completely hammered before noon. And this is the culture, though. And I don’t think my wife was ready for it. I don’t think she was ready for the culture. So we’re pulling in, and everyone’s honking, people are fired up, there’s a certain energy, people are randomly throwing you a football, hey, buddy, catch! You know, just as an energy. And everyone’s fired up. But then we go into the stadium, Matt, and Matt, you love NFL football, you like football. So there’s this guy who doesn’t know the culture, and I’m sitting right about here, and there’s a homeboy sitting right about here, and it’s the Patriots, and it’s the Patriots going against the Steelers. And when Tom Brady had the ball at that time, Tom goes like this to the crowd when he has the ball, and everyone, shh. And it’s like a funeral, 80,000 people. And there’s no volume. Nope, nobody. And then this guy stands up and he’s like, let’s go defense. And people are like, is he wearing a Steeler jersey in our house? This is a real story. And so there’s I’m watching them like, oh, no, this is crazy, because these two thirds of the people this point are liquored up, you know? And he’s like, let’s go deep! And I’m going, this is, this is unbelievable. So the guy won’t stop. And so Patriots fans are like, shut up, buddy. Get down front, buddy. Down front. And pretty soon the whole crowd’s booed. And security walks up to the guy, true story, and they escort him out. Like he was like, it was almost like he was a member of Jihad or something. They escorted him out. I’m going, this is like, the security’s like, you know, we can’t have this kind of thing happen here. And then so, on defense, it’s incredibly loud. Like, everyone’s just yelling. And that’s the culture. Other things in the culture, like when you go, when you’re, just, just things. During the game, when you’re in line to go to the bathroom, they have a trough. They have a trough. There’s no, like, stalls.
It’s a trough.
And people behind you are heckling you to hurry up and go, come on, buddy! What’s wrong with you? That’s the culture. And again, OxyPress, that’s not the culture that you have. You don’t heckle people in line to the urinals. That’s not the culture you have at Shaw. But I’m serious, though. At Shaw Homes, you have a little bit of a culture. We definitely have. And that handbook you have has to document what that culture is, because if I’m coming from a New England Patriots background to come work at Shaw. If I mean the vendors at the game were cursed at people. Do you want to F and B or what buddy? I mean people are just that’s the culture. Everybody curses. I mean like grandmothers are going that’s wicked awesome. Tom Brady’s F and awesome. Like did an 80 year old woman just use the F bomb to describe Tom Brady? That’s the culture and at Shaw that wouldn’t fly. So why again tell me some of the things that are in your handbook that may be just little things just to kind of get the listeners kind of dialed in on that. I mean, some of the things we tell people right off the bat is that character is one of the most important things in our company. So people aren’t going to hand over their life savings to you, which is a home purchase, and make the largest payment on any product they buy, usually in their life, without checking the person out and the company out and so high character we tell them you know lying is not going to be allowed. No streaking do you have that in the handbook? No streaking in the office is that a rule? That is not in our handbook. Really? I probably should add that in now that you bring it up. High character? Never really come up before. Now Matt I gotta ask in your handbook is there anything in there that’s just kind of you know a specific thing or two that sets the tone for a new employee? Yeah I mean it’s the the process of being on time, professional walkthroughs, documentation of everything pre and post-job, right? The type of payments that you can take from your vehicle inspection weekly meetings like the specs of what we consider to be clean and organized to your personal, you know, hygiene all the way down to, you know, the shirts that you wear and the hat that you wear. I mean, you’re representing a brand that needs to be at the highest level because every customer, you know, they’re not, you know, before you even put a machine on the carpet or a product on the carpet, they’re evaluating you as a person. Do I trust this person?
Do they smell good? Can they speak to me? Were they on time? Does their vehicle look like it’s professional? Like all of these things come into like an entire environment of what you’re trying to do. Like it’s not just one thing, you can’t just be, you know, frumpy and then also do a great job or come in looking really, you know, clean and then also do a crappy job. It’s gotta be the entire process from the moment you connect with them on the phone to the moment you leave their house.
Like that entire process has got to be really buttoned up. Now again, if you go to page 221, you can go over all these for free. You can download this. I’m just going to fire off a few more for sake of time here. A compensation plan that’s been thought through and documented, a process for your weekly team huddles or weekly staff meetings, a detailed handbook. We mentioned that. A well-defined onboarding process. We mentioned that. A skill mastery checklist. You know, all the things that a new employee has to learn, the skills they have to master, the training they have to go through. A formal write-up policy. You know, if somebody is insubordinate, how do you write them up? A consistent employee evaluation process, an organizational chart so people know how they fit into the organization, how the company looks, there’s so many things you have to have in place. And if you have those things in place, it really does help you to have a smooth onboarding with employees. So if you’re out there today and you’re going, man, I don’t even know where to start to hire people. I’m almost afraid of the idea of hiring people or building that culture within your organization. What you’ll do is go to thrivetimeshow.com forward slash millionaire, thrivetimeshow.com forward slash millionaire, and you can download a copy of my book here, The Millionaire’s Guide How to Become Sustainably Rich. I can just tell you, my wife and I had a great time at the Patriots game, but it took about a quarter and a half for her to deal with the fact that any time anybody who cheered for the Patriots said anything at all like, let’s go, let’s go, let’s go, anybody who’s a Steelers fan, any Steelers fan, anybody would say, let’s go Steelers. It took her about a quarter and a half to deal with it. Every man would go, shut the F-bomb buddy, shut, you know, just like it’s my wife about a quarter and a half to deal with just the F-bombs everywhere. Also, you had people in the Patriots game when they would buy a beer, they would just go ahead and buy one for you too. So that’s just the culture. Like, if they, yeah, let’s get four for me and then two for that sweetheart. You know, that’s my wife. Like, whatever, get one for my, I love that lady. People are buying beers for each other. It’s a very inebriated, very passionate mixture of Americana mixed with Bill Belichick references. And it was, if my wife had known we’re gonna be sitting in 20 degree weather outside being yelled at by primarily men who are intoxicated. I don’t know she would have signed up for that trip. But we had a good time, but it was kind of jarring. And I think a lot of employees, they come on board and maybe they’re expecting this and they get that. And it’s just important you have a thought through employee onboarding process. Now Matt Klein, pretty much everyone that wants to buy an Oxifresh franchise, we’re gonna go to Oxifresh.com. What’s the process and how much money does it cost to buy an Oxifresh.com franchise?
Yeah, so you first wanna go fill out the form
so we can get your information,
we can know who we’re speaking with, where you are actually at, right, in terms of geographics, what’s your contact information. We can reach out to you, set up an intro call, discuss what you’re trying to accomplish, what you’re currently doing now, what some of your goals are, what your time commitments are, and we can figure out what your goals are and if we can meet those goals. So, there’s some synergy there. If we get to a place where it makes sense, we’ll talk through numbers in terms of our initial franchise fee being $45,000. Okay. That will include your equipment, your product, your protected territory, your seven-year
agreement and the training will fly you to Colorado.
And then once we go through all of that, you’re still going to want to have about $25,000 in operating capital to cover just your expenses to win, until your business can really be cash flow positive and be on its own. So there’s a step to the process there.
Now, Matt, I’ve met many people at the Oxifresh conferences that have multiple locations. I’ve met people that are owner-operators. They actually own the business and they operate it themselves. There’s other people like yourself that you own it, and then you have a team of people that work underneath you with your Oxifresh, and there’s all different methods. But if you’re out there today and you’re looking for extra financial resources, you’re looking for other financial streams, streams of revenue, a way to make a little bit of extra money, or a way to start a whole new career, when you buy an Oxifresh, it gives you a lot of flexibility. It’s a proven turnkey marketing system. It’s a history of success, very low startup costs, cutting-edge carpet cleaning technology. and you also get to fellowship in person with the second place finisher of today’s show, Matt Klein. I don’t know how you like that. Sorry about that, buddy. Well, we were doing some discussions, primarily me and myself and I, and we were looking at it, the three of us, and Aaron had 906 points, and Matt received two technical fouls at the end. It’s not so much what he said. It’s the way he said it. And that’s in our handbook. If he would have read that before the show, you would have known that. So Matt, how do you feel about finishing second place on this prestigious game? Losing is like winning.
Oh, I like that.
Thank you, Matt Klein. I really do appreciate you again, folks. To learn more about OxiFresh, go to thrivetimeshow.com forward slash OXI fresh. Matt, your internet connection is beautiful today, but not as beautiful as you.
I got a nice view.
Hey, take care, brother. Have a good one.
Yes, yes, yes, and yes! Thrive Nation on today’s edition of the Thrive Time Show. We have kind of a fun combination snack pack for you. We’re joined here with John Lee Dumas of EOFire.com, the host of the EOFire podcast, a podcast that’s been downloaded by millions and that features Tony Robbins. He’s featured Gary Vaynerchuk. You can insert the name of the big time entrepreneur that he’s interviewed on his show over the years. Well, long story short, he interviewed me, I want to say now, what, seven years ago or eight years ago for the first time, and we hit off a friendship, and I really connected with him, and he loves featuring our clients on his show to share their success stories, stories because oftentimes we get great ideas from workbooks and from seminars and from self-improvement gurus, but oftentimes we don’t actually hear about people actually implementing that which they’re learning to go on to achieve massive success. And that is what I do. You know, since 2005, I have helped countless brands grow dramatically. So let me just throw out some examples for you. Oxifresh.com, oxifresh.com, they’ve grown now from three locations to 517 locations. You look at a brand like a shawholmes.com, and I don’t want to exaggerate, but I believe they’ve grown from about 16 million to over a hundred and thirty million dollars a year of annual revenue from 16 million to 130 million. You have James D. Cristofaro, an incredible attorney based in New York. We’ve helped James to grow his business dramatically. Just to cite my sources, that’s ShawHolmes.com. That is the other websites I mentioned. That’s thelawyerjames.com. Thelawyerjames.com. That’s oxyfresh.com. O-X-I, fresh.com. Other success stories that come to mind. There’s kind of endless success stories at this point. If you go to thrivetimeshow.com and you click on the testimonials button, the testimonials button, you’re going to see over 2,000 client success stories, client success stories. Also, Tip Top K9, we helped them to grow from a small business to about $350,000 a year of revenue into a business with 18 locations. That’s tiptopk9.com. You look at Elite Training. It’s a personal training business. We’ve helped them to grow to multiple locations, taught them how to license and how to open up multiple locations. And thankfully, we get a chance to work with grateful, appreciative people. And that’s what’s wonderful, is when you work with grateful and appreciative people, you get to celebrate their wins and build a friendship with these folks where it’s not a transactional thing. We help people grow their company, but we get to be friends with them along the way. You look at ColawFitness.com, we’ve had the opportunity and honor to serve Amber and Charles Colaw to help them grow. And again, these are all success stories. You can verify them all. And I say them because, you know, according to Inc. Magazine, 96% of businesses fail. According to Inc. Magazine, that’s the stat, 96% of businesses fail by default. And if you go to usdebtclock.org, I’m not trying to depress you, but this is a fact, if you go to usdebtclock.org, according to usdebtclock.org, you have about 8.7 million people in America right now that identify as being self-employed. So if you’re self-employed, it can seem daunting, to be a daunting task to be one of those one out of a thousand people in America that grow a successful company. Think about the math for a second. There’s 330 million Americans in our country right now that we know about, and you only have 8.7 million people that identify as being self-employed, and Inc. Magazine says that 96% of businesses fail by default. So what we do for clients to help them grow is unusual. And so on today’s show, you’re going to be joined here by the voice of John Lee Dumas of EOfire.com And he reached out to us and scheduled an interview And I’m going to be playing that audio for you And if you want to hear the full broadcast from the EOfire podcast or hear other if you want to hear other EOfire Podcasts just go to EOfire.com That’s EOfire.com and there you can hear the rest of the John Lee Dumas podcast. Now without any further ado, here is the Danica and Jordan Norman success story. Their company is called CornerstoneFence.com. It’s Cornerstone, actually it’s CornerstoneFenceTulsa.com. CornerstoneFenceTulsa.com. They do decorative fencing, they do protective fencing, privacy fencing, they do chain link fence, wood fence, they do all of it. And again, you can learn more about it at cornerstonefencetulsa.com. But before we get into the interview with Jordan and Danica, we’re gonna do an interview here with Sharon Lecter. She’s the co-author of one of the best-selling self-help books of all time, Rich Dad, Poor Dad. If you haven’t read the book, Rich Dad, Poor Dad by Robert Kiyosaki, it might just change your life. Over 45 million people have purchased the book, Rich Dad, Poor Dad, and today’s guest is a CPA, a CPA by trade, and she’s the co-author of Rich Dad Poor Dad. Her name is Sharon Lecter. So, without any further ado, here we go.
Two men, 13 multimillion dollar businesses, eight kids, one business coach radio show. It’s the Thrive Time Business Coach Radio Show.
Get ready to enter the Thrive Time Show.
Arms away. We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get here. Started from the bottom, now we’re here.
We started from the bottom, now we’re here. All right, Thrive Nation, welcome back to The Conversation. It is the Thrive Time show on your radio and podcast download. Now, Chup, as a business coach, you and I have both worked with a lot of top-level, high-flying entrepreneurs. We’ve also worked with a lot of entrepreneurs that come to us slightly broken. They’re a little bit down, and we’ve helped repair them and helped them get into a level of success. Stitches and band-aids and things, yeah. But one of the things people always want to talk about is marketing and branding and sales. But people never want to talk about accounting and bookkeeping. They want to talk about the holy triumvirate. Marketing, branding, sales. They love that. Feelings and visions. New deals. New deals and growth and build-outs. But no one ever wants to talk about financials. They always want to delegate that. But yet, every single successful entrepreneur I’ve ever met really has a fundamental grasp of the financial aspects of the business. And so on today’s show, we’re interviewing a certified public accountant. Check. We’re interviewing a New York Times best-selling author. Check. We’re interviewing the CEO of the Rich Dad Poor Dad organization. Check. We’re interviewing somebody who worked with Robert Kiyosaki to write the 14 books of the rich dad poor dad series check we’re talking about the lady who took his idea which is on a piece of paper to make a board game robert kiyosaki’s idea to make a board game and turned it into a book empire check we’re talking about a lady who was asked by the national cpa financial literacy commission to serve as their national spokesperson all by the way this is the same council that served both President Bush and President Obama. Check. This is a lady who has a team of over 5,000 people who help her with her various entrepreneurial projects. 5,000, that’s a lot. Check. Ladies and gentlemen, we have a person here who’s written Napoleon Hill’s or she helped recraft Napoleon Hill’s book, Outwitting the Devil. You see, Napoleon Hill wrote a book, the manuscript for Outwitting the Devil in the 1930s. But when the best-selling self-help author of all time went to release it, his wife told him not to because she thought it was too controversial. And so years later, Sharon Lecter revived the manuscript and helped her release Outwitting the Devil. Check. She also helped to write Think and Grow Rich for Women. Check! She also helped to release the Napoleon Hill book, Three Feet from Gold. Check! Ladies and gentlemen, our next guest is bona fide. She’s an unbelievable author, a dynamic speaker, a top-level entrepreneur, which indicates that she does not know who I am, because if she did, she would not have agreed to be on today’s show. So ladies and gentlemen, without any further ado, our exclusive interview with Sharon Lechter. And she’s teaching you why you just cannot delegate your financials. Now as far as the financials, look at the numbers. Sharon, very few entrepreneurs, I mean we have a ton of people that attend our workshops. When they come to the workshops, and Dr. Z, you’ve seen this, people want to talk about marketing, the vision, sales, and then they want to go back to talking about the vision, marketing, and then sales. Then, Sharon, sometimes they’ll go back to the vision and then back to sales, and then back to marketing. But you have to know your numbers. And I’ve heard you talk at length about this, but I’d like for you to share with the listeners about why you can’t abdicate your financials and why you can delegate them to a certain extent, but why you as the owner of the company have to be aware of what is going on financially. Can you coach us?
Certainly. And I can’t agree with you more. You do a webinar or a seminar on sales and you sell out. You do a webinar or a seminar on understanding your financials and it’s hard to get people in their seats. Kind of alone here.
Because it doesn’t sound exciting.
But at the end of the day, your numbers tell a story and you’re creating that story. So if your story isn’t going the way you want it to go, the sooner you know about it, the better. So it’s very important for entrepreneurs. Sometimes you can’t be the one doing the numbers because you want to focus on growing your business but you need to make sure you have the right people on your team. But you always need to know your numbers and you need to have a dashboard or something so that you’re constantly on it. As I sit at my desk right now speaking to you, I have my accountants outside working on some things for me. They know that I need to, you know, at any given time, I know what kind of accounts I have, I know what kind of money I have just because of my years of experience. But as a CPA, that’s obviously important to me, but it’s more important to me as a CEO. If you own your company, if you don’t know what the numbers are telling you, then you can get a very rude surprise, and it’s very important for people to understand the importance of understanding the income statement, which is telling you over a period of time how you’re doing it, and then also to understand your balance sheet, which tells you basically like a snapshot of the day and time, showing you what your assets and liabilities are and how those two play together are very important.
Sharon, I see, it’s painful for me to see it, and as a coach, and I write for Forbes, and so I have a certain platform, but you have one of the biggest platforms in the world. So I’d like for you to maybe give the tough lesson to the entrepreneurs out there listening who are saying, yeah, I know accounting, I know I need to know my balance sheet, and I know I need to know the income statement, but I don’t because my accountant handles that. Could you give us the tough love for somebody out there who is refusing to know their numbers? I’m sure you’ve met people like this before.
Well, they know the stat of the number of businesses fail in the first three years. And the primary reason they fail is lack of capital, lack of funding, and lack of financial management. And what happens is, you know, those entrepreneurs that fall into that category play are the ones who put their head in the sand. And they think that if they just drive faster and they make more sales, everything is going to be okay. The issue is unless you understand the whole picture and you understand what your margins are, understand what the bottom line is, you can’t really grow your business. People that are losing a nickel on something say, if I can just sell more of them, I’ll be okay. No, you’re just going to lose that much more money. You have to understand the cash flow of your business. More importantly, you need to understand the timing of your cash flow. And so it’s not just understanding that you’re selling a lot, but you need to understand when that money is coming in and when you have to spend money in order to make the product. So let’s say you sell a million dollars’ worth of product. Well, you have to have that product in your inventory, or you have to have the money to build it so that you can collect a million dollars. And so you probably need a lot of that cash up front. And so what happens is business owners who don’t pay attention to that end up having to go to very expensive money factoring those receivables to be able to pay for the inventory. And they get themselves further into debt, further into problems. And instead of feeling good about being successful, that success costs them their business because they have not paid attention to the numbers, to the cash flow, and the timing of that cash flow.
You know, our show, we’re all about teaching listeners specific action steps they can take. And so I want to take a second to brag on a listener that’s actually doing this properly. But Aaron, who I mentioned earlier with Shaw Homes, one of the things that gives them an unfair advantage over their competition is that they know the costs of the materials. So like when the cost of plywood went up drastically recently, uh, Sharon, they know that. And so they were able to quote the clients accurately and they don’t get to the end of the, when you finish the home, you know, you, you close on the home, the new buyer moves into the home. They don’t have to tell the buyer, oops, it’s going to cost more money. And they don’t run out of cash. So I’d like for you to put on a little mini seminar here about what we need to know about cashflow because Shaw Homes knows cash flow, they know their expenses, that’s why they can quote people a price and honor it. But their competition, I mean if you go online and read the Google reviews, there are so many reviews by customers complaining about the bait and switch move. I don’t think people are, the other builders are dishonest as much as they just don’t know their numbers. Can you talk to us about cash flow and just kind of cash flow 101, what do we all need to know?
Well, Aaron’s business is a perfect example of the timing of cash flow that I just mentioned, because you don’t build a house overnight. And so they have to have the financing to get that house done, knowing that the payoff is in the future. And when that payoff comes in, hopefully it’s going to have not only pay off their expenses, but give them the profit on top of it. And those expenses include all those materials you’re talking about, but even more so, the labor of all the people on their team. And so just as in when I talk about cash flow, I want to take a minute about materials. So we talk about just-in-time ordering. So when they’re building that house, they can’t put plumbing in until they have the plumbing in before they can pour the concrete over it. Those things have to come in. There’s a stage in which you have things done. You can’t have the roofers waiting to put the roof on when it’s not ready for them. And so each stage of process of building a home has to be timed appropriately so that you have the minimum cost of labor for the people and technicians doing their job. And that has to be perfectly timed. And so that takes talent, that takes people who know what they’re doing. But it also, underlying, takes that expert and that individual understanding what every minute of that costs them, so that when they have a delay or they have products not, you know, the lumber isn’t there, they have a week delay in lumber, they have to recalculate and find out what that’s going to cost them to make sure they’re always working to their budget to make sure they have the profit that they’re expecting at the end of the day. You know, people, we talk about remodels as the homeowner, all right? You always say it’s always going to take another, several months past what they promise. It’s a guarantee and it’s going to cost you more than what you originally commit to because you’re going to have surprises. And that’s something that can be very painful, but that’s those unexpected things. Every business has unexpected things. The issue is, the sooner you find out about them, the sooner you can plan and recover. And that’s all about cash flow. And cash flow comes with, from the moment you start your business, one of the things that can kill you is that you think you have sales and the sales are there but you don’t have to, it’s going to take you 60 to 90 days to collect on those sales. Well, you have to have the cash to be able to build the product as I said earlier. What happens when all of a sudden you’re hugely successful and you have a huge order that comes in and you don’t have the ability to respond to that order? Your business can crumble. And that’s why it’s so important to always have a pulse on your cash flow, not just your income and expenses, but also the cash flow, which is the timing of that. That’s why when Fortune 500 companies, they do an income statement, a balance sheet, and a cash flow statement, so that you can see what’s happening within the business. Because the assets could go up because they’ve got outdated inventory. You know that when you start looking at the cash flow statements.
Now, one of the things that you have created that was powerful for me as a young whippersnapper, Sharon, the year would be 1999, I believe. So this is maybe, because you wrote the book in 95, is that correct? You and Robert came out with the book in 95? Well, we published it in April of 97. 97, okay. So the year is 1999. Dr. Zellner can vouch for me here. I dressed like Eminem. I had no idea what I was doing. Sharon, I went on to build the largest wedding entertainment company in the country called DJConnection.com. We did 4,000 events per year at the peak before I sold it. But I’m there working in a call center. I’m reading this book, the Rich Dad, Poor Dad book, and at some point you’re talking about this cash flow quadrant concept. I’m not sure how refined it was at that point It was probably 2001 when I really started paying attention to the book and really understanding it So 2001 so I might have even read kept cash flow quadrant But you talked about there’s this quadrant and you said to me directly like it was yesterday You said clay you start off as an employee step one. I’m going that’s good. That’s good step two You you become self-employed you own your job and I’m going yeah, that’s awesome. Step three, you own a business where other people work at the business that creates jobs for others and time freedom for you. And then step four, you become an investor. And I realized I am an employee and I can’t afford to become self-employed yet. I now must get three jobs. So I worked at Target, Applebee’s and DirecTV. My wife worked at Office Depot and Oral Roberts University. I turned off my air conditioning, Ms. Sharon. You caused me to turn off my air conditioning. It is your fault and your credit. So it was very hot in Oklahoma in June and July. We had no air conditioning. It was hot and I’m reinvesting in myself, but I didn’t quit my day job until I could afford to become self-employed. Can you walk us through those four steps about being an employee and when it’s time to make the jump to become self-employed and what it looks like to become a business owner? Just walk us through your cash flow quadrant?
Well, the cash flow quadrant, if you imagine just across the top left corner is E for employee, the bottom left is S for self-employed, and so that left side of the quadrant, that’s what school teaches us. You know, that’s how we are taught, and that’s exchanging your time for money as an employee or self-employed individual or even a small business owner who really owns a job, not a business. The right side of the quadrant, the top right corner, is B for business. And that’s where you have systems, you have other people working for you. And the real test of whether you’re an S or a B, as a B, you own a business. If you walked away and came back in six months, it would still be operating. It’s not dependent on you being there. So you totally own an asset, and that asset is the business and the business is being run by systems and people. And then you have investor is the bottom right and the investor is where your money is working for you. Whether you’re invested in real estate or in the stock market or in IRAs, whatever that is, that’s your money working for you. So your personal business is your personal financial statement. When you put money into your asset column, they’re like employees working for you. Those are your investments. And you want, you know, every wealthy person in the world has one thing in common. They own investments. They own assets. And those assets work for them. So on the right side of the quadrant, school doesn’t teach us how to be business owners. School doesn’t teach us how to be investors. We learn that through the real world education the world apart not and so at any give as i sit here today on the phone call i i live in all four quadrants the vast majority of my income comes as an investor in the business owner but i’m still in play of my own corporation i still and self-employed when i go out and speak i get a speaker’s seat and that’s that’s the left side quadrant but i want more and more of my income to come from the right side, because that’s not me working for money, it’s my assets working for money, business owners and investors. And so you don’t have to be an only one, you want to be. Everyone wants to have money as investors that are working for you, and have a business owner. And if you own real estate, that’s a business. You are in the business of real estate. So all of those things work together. Your ability to earn money on the left side as an employee or a self-employed person is finite. You only have so many hours, so many days in a week. However, on the right side, as a business owner and as an investor, your ability to make money is infinite.
I think a lot of people get stuck there in that self-employed area where their ability to earn is limited. It is finite. They get stuck there. Why do people get stuck there, Sharon? You’ve helped people get unstuck in that area. What’s that doom loop where people are stuck in that self-employed area?
Well, I think a lot of times you start getting so busy working in your business, you forget to work on your business. People feel like they have to do everything on their own. They don’t bring in the talent to help them grow their business. I mean, in order to be able to go from a small business to a big business, you have to have systems. And when you do everything yourself, it’s going to be hard to grow, and nobody’s going to ever be doing it exactly the way you want to. But if you create the system, you know, obviously we can think of the most perfect example. McDonald’s everywhere. The owner is not there. It’s run by teenagers. And it’s done that because the systems are so ironclad that all that somebody has to do is follow the systems. And that’s the ideal of having going from a small business to a big business. A big business has systems. And you manage the systems, not necessarily the people. And you have people working for you. Your systems are working for you, other people’s money. And that’s what really gets you out of a small business to a large business. Now maybe as a small business, you’re a doctor or you’re a lawyer. So how do you do that? Well, you hire other doctors or other lawyers and you start building a practice around it so that you have the ability to earn, have systems on how the operations are being handled and other people and you make a percentage off the other doctors and lawyers you’re taking the overhead and your Ability to grow and leverage in order to you know, you might have a very successful small business but a successful small business can only scale and Therefore be sustainable if it has systems I
feel like the systems involve checklists, processes, workflows, and sharing their things. They’re so boring. I mean, they’re not vision. They’re not sales. They’re not marketing. I mean, the systems thing, I’m kind of a sick freak in that I actually enjoy making systems because I like the results, and I think a lot of people get stuck in that rat race and they’re not even looking for a way out. Why do you feel like a lot of people get stuck and they’re not even, I mean, before they’ll be, I think people will come up to you at a seminar, they’re 45 years old, and they’ve been stuck in the rat race for 20 years, and then it just occurred to them for the first time at your seminar that it is possible to get out of the rat race. Is it just they don’t know or they’re overwhelmed? You’ve seen it probably more up close than I have. Why do you think a lot of people get stuck in that rat race?
Well, sometimes we get in a world of comfort, and that comfort turns into complacency. And even though we’re not where we want to be, we’re able to pay our bills and we can put our head on the pillow at night. And we end up just getting too comfortable. And what happens is a lot of times we have a crisis and we get thrown into chaos and we end up having to become creative again and that gives us the ability to have a bigger vision. And that, you know, the whole concept of understanding what’s possible. And I think, you know, a huge issue is your environment. Are you hanging out with other people that are in that same category, people who are just getting by, people who are on the rat race. And if that’s the environment you’re putting yourself in, then it seems normal, right? If you want to get out of that environment, then you need to put yourself in an environment with people who are really striving for success, because they can help you. And most of the time, school certainly teaches us to do it on our own. And so, you know, we come out in the world business world, we think we have to do everything on our own. And it’s so important that we realize that you have the right people around you, the right team, the right peer network. We have the opportunity to really grow more quickly. The right mentor. Mentors are priceless because they’ve been successful where you want to go. And they can help speed your way to success by opening doors, steering you around the pitfalls. And there’s a difference between a mentor and a coach. A coach may not have that success, but they know what you want to do and they can help you be accountable and make sure you stay on track.
Oh, Thrive Nation, we just had Sharon Lecter on the show. How is it possible, Chop? It was a Sharon Lecter lecture. I was nervous.
I was nervous. Yeah, well you should be. Sharon? She’s an authority.
Sharon, do you remember when you wrote Rich Dad Poor Dad? That was pretty cool. I mean, I was, I’m just telling you, she is such a great lady, kind lady, and she’s agreed to be with us on six separate shows, which is so exciting. And so on our next interview with Sharon Lechter, we’re going to ask her about why college is
probably not the right move for most people.
We’re gonna ask Sharon, you know, why do you feel that college may not be the right option for many people? And so she’s gonna question the great religion of college, which I know is heresy to many people. You can question people’s religion, you can question their politics, you could question a lot of things, but you cannot question. Chip, I think questioning, even asking the question whether you should go to college or not, I think asking that question to some people, saying, should I go to college or not, is a lot like getting a kiosk at the mall and setting up a nice, beautiful, beautiful can you, can you grab my megaphone over there by the man sink? It’s like setting up a kiosk. Imagine this Thrive Nation. Imagine you’re at a mall, a local mall area there, where there’s a lot of stores. There’s Victoria’s Secret, there’s Bath and Body, there’s Champs, there’s a Foot Locker, there’s an Orange Julius, there’s a Chick-fil-A. It’s the standard American mall. Imagine that you set up a kiosk just outside of the food court and you play this game.
All right, ladies and gentlemen, step right up.
It’s going to be the weight guessing game I’m gonna guess your weight and if I get it right you win a magical prize if I get the weight wrong just keep on walking here folks I’m gonna start with you there you’re looking like you weigh 187 no okay what we’re trying to get here we’re playing a lot of interaction here I’m not hearing I’m not getting a lot of feedback from you I’m gonna say that you weigh 152 IQ guessing game here folks You can’t go over is it 50 I’m not going to go up real fast. No, it’s not going to get you very far. But because I have a megaphone available at all times in the man cave, we were able to imitate that scenario with perfect quality.
It’s funny how many times you’ve said that.
Hey Chum, grab my megaphone, would you?
Alright, so Thrive Nation, stay tuned as Sharon Lecter on our next episode here asks the question, is college right for you? And as always, without any further ado, 3, 2, 1, Boom!
Fire Nation, we are back and of course we are on fire. Talking about from start up, not just to success, but to super success. And of course I have Clay Clark, who blows your mind every single time he’s on the mic. I also have Jordan and Danica on the mic as well. And I want to start, Clay, by talking about generating leads because we hear about this all the time, but so few people actually do this consistently. Despite your bold pronouncement, which I love, without solid leads, your business will die slowly as it bleeds money. True story, Fire Nation. Clay, tell us more about this.
Well, you know, with Jordan and Danica here as an example, you know, they have a fence company. I challenge everybody out there to not believe what I’m saying. If you go to CornerstoneFenceTulsa.com, Tulsa’s a city, CornerstoneFenceTulsa.com, you go there, and we can talk about workflows and how to manage people and accounting and legal strategies or in your case, you know, moving to Puerto Rico to take a wonderful advantage of a totally legal tax loophole. There’s all these things you could talk about, but none of that matters if you don’t have leads. Leads are like oxygen for your business. If you don’t have oxygen, you’re not going to be around very long. It’s like food for your business. If you’re out there listening today and you feel like, wow, I’ve got a great product or a service, I can solve a problem for people, I’m a doctor, I’m an attorney, I’m a lawyer, I’m a home builder, but I don’t have any leads, then if you don’t have any leads, it’s sort of like you’re playing a video game back in the day contra that video game And you’re running out of life or something. You know, it’s like playing Street Fighter and you’re running out of lives It’s like you just got to have Leads and so if you’re out there today and you need to lead that’s what I really want to focus on today is teaching everybody out there how to Systemically so how to do it as a system and how to sustainably generate leads leads.
Okay, I love everything about that except your Contra reference because anybody who really knows Contra knows left, right, left, right, B, A, B, select, start, A, B, A, B, something, something. We’ll give you 30 lives with every one of your continues as well so you actually never end up running out of lives, but for Street Fighter, totally realistic. Now Clay, let’s bring in Jordan and Danica. How did you work with them to make this happen in their business?
Now, I’m going to go to Danica first because Danica, how did you even hear about me or what we do here at thethrivetimeshow.com?
So initially, we went to one of the first two Reawaken America tours. And after that, I found out one of my good friends who also has a really successful business was currently coaching with Clay. And so I bounced ideas off her and she’s like, just come to my meeting with Clay and he can kind of go through everything with you and see if it’s good fit to start working
with him. And Jordan you are and or were a firefighter as well as a business owner is that correct? Yes sir still a firefighter. And so from the time we met I think you guys were doing what was the amount of revenue you were doing per
year before we met maybe Jordan versus now? So that that the very first year in business so being a full-time firefighter, I would just build fences on my days off. It was more of just, could I get a little bit of just some extra money walking around money? And, uh, then that, so we did all of 2020, uh, by ourselves started 2021. Uh, I think we’re on pace to do, I don’t know, maybe 60 or 70,000 in revenue. Of gross revenue, total gross revenue. Yeah. And then, so we came to you towards the end of 2021, I think it was October. And now, this year, I think we just hit 1.2 million on the year. Wow. Still got a few months left, and so hopefully we’re going to hit 1.5, 1.6.
And JLD, I’ll tell you, this is so important for people to know this. You’ve got to go to cornerstonefencedtulsa.com to look at these people. They’re very normal people and husband and wife, great team. And they have an incredible product and I’ve actually hired them to build a fence on our property, GLD, where you came to one of our in-person workshops and the fence is straight. It’s not falling down. It’s high quality. I’m actually putting ivy on the fence and it’s a great fence. But none of that would matter if we didn’t know how to generate leads. So what we do, if you’re out there today, you need to generate a three-legged marketing stool as I talk about often on your program. So imagine you’re listening right now and you have a stool and you’re sitting on the stool and the stool has one leg. It’s probably a short sitting experience. Or if you’re on a two-legged stool, that’s probably odd. A three-legged stool is sturdy. A four-legged stool would be great too. But you want to have a stool or three ways to generate leads that are sustainable. So the three that we decided to go with, with their fencing company, if you’re out there today, by the way, and you want a license, maybe you want to license a fencing company and use their business model, perhaps they would be open to help and teach you. Maybe not. We’ll see. But I can tell you, this is how you grow the fencing company. You have to dominate the search engines. What? Yes! This just in. People use Google. You have to dominate the search engines. This just in. Someone says, but some people use DuckDuckGo. That’s cool, but we want to dominate Google and DuckDuckGo. Okay. The second is you’ve got to have what’s called the Dream 100. That’s where you wanna get contractors and builders and other people to recommend you. So one of my great friends, his company’s called Outside Inc., he comes to me and he says, Clay, I don’t do fences, but my customers are asking me about installing fences. I’m a landscaper. And I said, well, you gotta talk to my good friends over here at Cornerstone Fence. And they do that all the time. That’s called the Dream 100. That’s where you’re marketing to your ideal and likely referral sources. And then finally, you gotta use online ads. You gotta do online advertisement. You have to do that because when people Google search something or they go on Instagram or they go on Facebook or they go on TikTok or whatever, you want your ads to be showing in front of your ideal and likely buyers. And that’s the kind of things that we teach at our in-person two-day workshops. And if you go to thrivetimeshow.com forward slash EO fire, if you come to our workshops, we always charge $250 or whatever amount you can afford, and we take two days and 16 hours of training to get into the weeds of how to do that, but you got to have a three-legged or a four-legged marketing stool to make your business grow.
See, this is so powerful, Fire Nation, and guess what? I was at one of the more recent events at Clay Through, and I left with a page full of notes every single day because I was like, these are things that are right there in front of me, low hanging fruit in some cases, sometimes it’s medium, sometimes it’s high hanging fruit, but I wanted it all. These are things that I could apply to my business after having run a multi-million dollar business for now 11 years in a row. So there’s something for everybody there and I love that three-legged stool effect and that’s so cool what’s been happening with the businesses that Clay’s been working with because they’ve all had great results. Because there’s power, Fire Nation, in scalable, easy to implement, turnkey sales systems. So Clay, what did you do with Jordan and Danica when it came to this?
Yeah, well, I’ll just say this. In the way they work together, Danica, how would you describe what you do with the company with CornerstoneFenceTulsa.com. What’s your role?
So my role is really behind the scenes. I do interact with a lot of the incoming customers and then just kind of putting out fires and just keeping everything on target, making sure that we’re profitable, making sure our employees are kind of staying within our…
Kind of your guidelines? You’re kind of like the back end of the system, right?
And does this crazy guy, your husband here, Jordan, do you build the fencing, or do you oversee those that build?
Or what is your role? So when we started, yes, I was building all the fences. But in the last year and a half, two years, once we started with you, it got too busy for me to be out building fences, because we’re getting so many leads that my role kind of turned into really the estimator and the face of the business with the customer and then coordinating the crews and getting them to the jobs and making sure doing the final walkthrough with the customers making sure they’re happy with the
product that we’re turning out. Now folks I’m not going to be sacrilegious at all but in the Bible it says where there is no vision the people perish and a lot of times people look at the Bible and they go how does that relate to my life? Again this Proverbs 29 18 it says where there is no vision, the people perish. Now we go back to business, I always tell people where there is no vism, your leads will perish. What? Vism, V-I-S-M. You gotta get video reviews, and nobody does a better job than my clients getting video reviews. Why? Because I harass these people all the time. Because when somebody gets a great fence installed or they get their teeth worked on, the last thing a cosmetic dentist thinks about is, you know what, I should record a video review of you expressing your gratitude for me fixing your smile. But I have to work with my dentist to get them to do that. So you want to get a video review. Next, you want to get images or proof of the work you do. So all the dentists I work with, we do before and after photos. We don’t show the rest of the face, we just show before and after, you know, the teeth. And the before and afters are tremendous. If you’re installing fences, if you’re building homes, you’ve got to get images. So V for video reviews, I for images, S for search engine content. Folks, this just in, you got to write it down. You got to write search engine every day. Every day? Every day. Now, if you hire my company, this is what I do. I charge my clients $1,700 a month and then a small percentage of their growth. So $1,700 a month, it’s month to month, and then a small percentage of their growth. We do that deal. So most of my clients, in fact, all of my clients elect to not write their own content. But if you want to write your content, you have, but you need to write a thousand words of content on your website every day. So that’s S, more search engine content, and then M, more Google reviews. So V, video reviews. I, images. S, search engine optimization content. We’re talking about a thousand words of original HTML content, and M, get more reviews. Now I’m not attacking AI. A lot of your wonderful guests talk about AI, but right now there are people that are creating fake apps claiming to write original content using AI, and I’m seeing people get their websites flagged left and right for having AI quote-unquote write their content when it is a fake app that’s just basically scraping the Internet and writing bogus content. So you need to write original content, and if you’re doing it right, JLD, it shouldn’t take you more than about 15 minutes a day. So it’s like with your program. I mean, I suppose we could use an AI to host your show for you, but you as the host want to host your own show. So if you’re out there today, I just encourage everybody out there, take the time needed to get the video reviews, the images, the search engine content, and more Google reviews.
Fire Nation, I hope you’re getting even more fired up hearing from Jordan and Danica, where they were, where they are now, what they’re doing. It’s not rock science. And we’re going to talk about more around this topic when we get back from thanking our sponsors.
All right, we’re back.
And Fire Nation, Clay does something that I like to call provoking duh moments. Like duh, that is obviously going to work. What he’s saying right now, why wasn’t I already doing this? But what’s obvious isn’t always common sense, isn’t always being done by people that are wanting to grow their business because you’re just caught up in the minutiae. You’re not doing the obvious thing. So Jordan, Danica, let me put you on the spot and we’ll start with Jordan. What was a dumb moment with Clay that really just sticks out to you right now?
So when we first started, we were trying to grow the business and at that point it was all word of mouth. So we would, again, I was just doing this on my days off, but we were getting maybe one, two leads a month that was coming into the business. And we were never, our customers were happy, but we were never really trying to get the Google reviews. Well, a dumb moment was when we started with Clay is we need reviews. Like today, we need reviews because if you want more leads, people gotta be able to find you. And so that was kind of one of those moments. And once we did what Clay told us to do, I think that first month we were working on getting the reviews. That second month, the phone started ringing a little bit. And then, you know, we got into our busy season just this springtime, it’s kind of spring and summer, real busy. But just this last year, it goes from, you know, two years ago we were getting one or two a month in leads and now we’re in a busy time, it’s 30 or 40 a week. And really those leads are what matters.
Now Danica, putting it on you, what was your dumb moment? Over and above the leads part,
just even the accountability of holding us accountable. Like, do you know where you’re at every single week because it’s there’s been weeks where we’ve lost thirty or forty thousand dollars and it’s like if you do that for too long you get yourself in a pretty bad spot. So
even just being accountable to ourselves and somebody else and tracking it like having a
sheet where you actually we know where we’re at because we go through our numbers every week. Before we had a coach, you really just would gauge that off the bank account once a month and look at the account and be like, oh, man, we didn’t do good.
One thing I want to brag on, JLD, and this is not a commercial for my attorney, but my attorney, I work with a company called wintersking.com and I don’t make a commission to pitch that. Although I’ve asked for a commission, but I don’t make a commission. And so wintersking.com, if you look at these guys represent, I mean, Joel Osteen, T.D. Jake, some of the biggest names in the world, you know, and I’m not a household name, but I have had some success as an author, and I thought to myself, you know what, I need to work with a literary attorney that can help me through some of the details related to putting out copious amounts of books, and now that I’ve written 20 books, I’m glad I did that. And I think everybody out there, if you’re struggling, you’ve got three phases to stop struggling. One, you have to learn what to do. You have to learn the proven system. Two, you have to be accountable to doing the system. And then three, you have to measure what you treasure. And I just know, working with Winters King, my wife loves it because of the nature of what I do and just how many shows I put out at Thrivetimeshow.com and how many books. There’s just a lot of stuff. And having an attorney that I’m paying four to five thousand dollars a month to every month to make sure that we’re complying with all the new laws. And as I buy investment properties, isn’t it great to know that you can take certain money from a sale of one piece of real estate and roll it over to another one? And isn’t it nice to know what the taxable rate is? And isn’t it great to know what states charge what tax rate? So there’s kind of a merger of where the accounting meets the legal. And I recommend everybody out there, if you feel stuck, whether you hire me or somebody else, you’ve got to have someone who knows the way, someone who’s going to hold you accountable, and someone
who’s going to help you track and just measure what you treasure. Measure what you treasure, which actually leads me to where I want to end with a bang, KPIs, key performance indicators. And most people, Clay, they would just give a blank stare if you asked them what their KPIs are. But the power of knowing your KPIs is undeniable. We have to hold our entire team accountable. You know, as Danica mentioned, the accountability factor is so key. But how specifically do we do this in the real world?
Well, let me hammer this here. So with the good folks, and again, I encourage everyone to look this up. These people are not holograms, they’re great people. Go to cornerstonefencetulsa.com. But when you go to their website here, this is, these are real people. We have a tracking sheet every week, and we track every week. It’s week to week. What were the gross sales? What was the profit for the week? How many objective video reviews did we get? How many objective Google reviews did we get? How much content did we write? Where are we ranking in the search engine results? How many leads are coming in? And we track all these things, and every week we look at it, and what happens is you only want to measure what you treasure. So you don’t need to track things that don’t matter. So a good example for Cornerstone is I like to know the conversion rate. You know, so for every 10 leads you get, how many of them turn into a client? And when you look at that, Danica, when you look at the numbers and you say, wow, we had this many clients and this many converted, how does that help you to know your conversion
Well, it helps, one, to know where our price point is. If we’re not getting a single job out of 20 leads, there’s a problem there. If we’re winning 96% of those jobs, then we’re probably a little cheaper than the competition should bump up and compete with the market. Yeah, I mean, but no, this is great stuff. And JLD, I think a lot of shows,
and I’m not attacking other podcasts, but you know, you can get these high flutant ideas. But at the end of the day, are you generating enough leads? And so I want to give people some homework here real quick. If you go to thrivetimeshow.com and you click on the testimonials button, we have over 2,000 client documented testimonials via video. You can’t fake that stuff. And if that doesn’t work for you, go to oxyfresh.com and ask yourself, how did they grow from three locations to 517 locations? Go to wintersking.com and look at their growth. Go to cornerstonefencetulsa.com. Go to tiptopcanine.com. Say, how did they grow from one location to 18 locations? Go to PMHOKC.com. Go to ShawHolmes.com and say, how do they grow from 15 million to 150 million? And what you’re going to find is all the companies had kind of flat growth or no growth, and then they met me through a lot of times through your show. And then my incredible team, we work with wonderful clients to help them grow. We teach improving systems. And now these companies begin to scale, and they move beyond having thoughts about how are we going to pay the bills to what are we going to do with all this money? And so I just encourage you out there, if you feel stuck, go right now to thrivetimeshow.com forward slash EO fire and book your attendance to one of our in-person workshops. You can get those tickets today for $250 or whatever price you can afford or schedule a one-on-one consultation with myself. It’s called a 13-point assessment. And because I only take on 160 clients, we’re a little bit fastidious about who we decide to take on as a client. We have about 10 people a day that reach out. And we have about one person a month that we can onboard because our average client sticks with us for six years or longer. But I encourage everybody, be a doer. Don’t just be a hearer. Take action. And remember, folks, action is the real measure of intelligence.
Fire Nation, I hope that your pulse is pumping a little bit right now, saying this is something that I can get on board with and that I should be getting on board with because there have been, as you mentioned, over 2,000 video testimonials of people that Clay’s worked with. Many, many people within Fire Nation have listened to past episodes just like these, heard inspiring stories just like Jordan and Danica’s, and they’ve got on, booked the call, taken the assessment, and become clients. And then some of them have come on this show to talk about it. And it’s been really cool and really inspiring. So Clay, take us home, brother. What is the final word you want to say to Fire Nation?
Well, this might kind of end on a downer upper, but when my dad died of Lou Gehrig’s disease, that was a tough time. And people said to me, man, do you regret anything? I closed my inner circle. Do you regret anything? I said, no, because my dad and I, we scheduled time to be with each other. I hired my dad when I was 27 years old. We grew up without money and my goal was to hire my dad someday and to have him work in my office. And I did that. But if I hadn’t hired my father and if I hadn’t spent those times, I would have had regret. And I think a lot of times what happens is people don’t take action for fear of what might happen if they take action and it doesn’t work. And so hopefully people out there know with my program, it’s a month-to-month consulting program. So if it’s not a good fit, you’re not stuck with me. And if you are in the Tulsa, Oklahoma area and you go to cornerstonefencetulsa.com, it’s a free quote, you know? So if you schedule a consultation to have someone look at your fence and decide to see if it’s a good fit or not, you’re not obligated to move forward just because you did a free quote. And with my business, we do free 13-point assessments. And we do that because we wanna make sure we’re a good fit to help you. So again, go to Thrivetimeshow.com forward slash EOFire, Thrivetimeshow.com forward slash EOFire. And final note, keep listening to the EOFire podcast. I cannot tell you how many people, JLD, were ecstatic to meet you at our in-person workshop who listen to you every day faithfully because I really do believe, as you often say, that you really do become the average of the people you spend the most time with and you provide a great outlet for people to hear from real clients like Jordan and Danica, from real entrepreneurs like myself and I really appreciate you providing the space and place to do that.
And I appreciate you brother. The event was awesome. I’m looking forward to going back. Fire Nation, I’m looking forward to seeing you at one of his future events and of course hearing about your success story if you take Clay up on his amazing coaching, thrivetimeshow.com slash EOFire. Clay, Jordan, Danica, thank you for sharing your truth, your knowledge, your value with Fire Nation. For that, we salute you and we’ll catch you on the flip side.
The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. We have been working with Thrive for business coaching for almost a year now.
Yeah, so what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now, okay? I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both $1.3 billion companies. They both have 2,000 to 3,000 pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has, by being consistent and diligent on doing podcasts, and staying on top of those podcasts to
really help with getting up on what they’re listing and
ranking there with Google.
And also, we’ve been trying to get Google reviews, asking our customers for reviews. And now we’re the highest rated and most reviewed Pesamon company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up?
So 411% we’re up with, with our new customers. Amazing.
Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85 percent, and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process. And that has obviously, the 411% shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%.
We actually booked more deals and more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year, from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. It’s incredible, but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with.
Some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created an implemented checklist that way everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office. And also doing the podcast like Jared had mentioned that has really, really contributed to our success, but that, like I said, the diligence and consistency in doing those and that system has really, really been a big blessing in our lives and also, you know, it’s really shown that we’ve gotten a
success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business and we were in a
rut. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either.
Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. They implemented those systems, that they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we’re in a rut. Thrive helped us get out of that rut. And if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action, and you’ll get the results. It will take hard work and discipline, but that’s what it’s going to take in order to really succeed. So we just want to give a big shout-out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now
without their help.
Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42 percent increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you’re looking for.
I went to the University of Oklahoma College of Dentistry from 1983 to 1985. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crockerill, head of Disney, with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers. They run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every 6-8 weeks he’s doing Reawaken America tours. Every 6-8 weeks he’s also doing business conferences where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires, helping them grow their companies. I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. Amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like the most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best of you. Clay has been an amazing business coach. Through the course of that, we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal, and they were super excited about working with him. He told me, he’s like, I’m not gonna touch it. I’m gonna turn it down, because he knew it was gonna harm the common good of people in the long run, and the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right and anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember, we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns.
I’m Rachel with Tip Top K9, and we just wanna give a huge thank you to Clay and Vanessa Clark.
Hey guys, I’m Ryan with Tip Top K9. Just wanna say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you, and really just appreciate how far you’ve taken us.
This is our old house. This is where we used to live. This is our old neighborhood.
It’s nice, right?
So this is my old van and our old school marketing. And this is our old team.
And by team, I mean it’s me and another guy.
This is our new house with our new neighborhood.
This is our new van with our new marketing and this is our new team. We went from four to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that We needed somebody to help us get everything that was in his head out Into systems into manuals and scripts and actually build a team so now that we have systems in place
We’ve gone from one to ten locations in only a year in October 2016. We’ve grossed 13 grand for the whole month Right now it’s 2018 the month of October. It’s only the 22nd We’ve already grossed a little over 50 grand for the whole month and we still have time to go We’re just thankful for you thankful for thrive and your mentorship And we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us Just thank you. Thank you. Thank you times a thousand
The Thrive Time Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops. Because we teach you what you need to know to grow. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. And I encourage you to not believe what I’m saying. I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person, two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money, so if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to Thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for And if you can’t afford $250, we have scholarship pricing available to make it affordable for