Entrepreneurship Podcasts | The Importance of Product, Service Design & Life Design + “Pay Attention to Design. We Made Buttons on the Screen Look So Good You’ll Want to Lick Them. Design Is How it Works.” – Steve Jobs (Apple Co-Founder)

Show Notes

Entrepreneurship Podcasts | The Importance of Product, Service Design & Life Design + “Pay Attention to Design. We Made Buttons on the Screen Look So Good You’ll Want to Lick Them. Design Is How it Works.” – Steve Jobs (Apple Co-Founder)

Learn More About Bunkie Life Today At: www.BunkieLife.com | 1-866-428-6543

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Audio Transcription

Get ready to enter the Thrive Time Show! Good look as the father of five, that’s what I’mma dive so if you see my wife and kids, please tell them hi It’s C and Z up on your radio and now 3, 2, 1, here we go! We started from the bottom, now we’re here We started from the bottom and that’s how we got here Ladies and gentlemen, on today’s show we’re joined by the founder of BunkyLife.com Again, the company’s called BunkyLife.com and what makes today’s show kind of fun is that the founder of BunkyLife.com is actually joining us from a BunkyLife.com product. He’s actually inside one of the log cabins slash bolt-on bedrooms, and we’re here to talk about three big ideas on today’s show. Three big ideas. Idea number one, Phil Libman. This is the CEO of Evernote, the co-founder of Evernote. He says, the secret of happiness is minimizing the amount of time you spend with people you don’t choose to be with. This is just math. Concept number three, profit in your business comes from repeat customers, customers that boast about your project or service and that bring friends with them. That’s W. Edwards Deming. And idea number three is Steve Jobs. He talks about pay attention to design. We made the buttons on the screen look so good that you’ll want to lick them. Design is not just what it looks like and feels like, design is how it works. And if you want to follow along, folks, just go to thrivetimeshow.com forward slash millionaire, thrivetimeshow.com forward slash millionaire. We’re going to page 252 and page 253 of my newest book, A Millionaire’s Guide, How to Become Sustainably Rich. We’re talking about design and life design. David Frazier of monkeylife.com. How are you, sir? I’m doing fantastic, Clay. Thanks for having me. Brother, I’m fired up to get your thoughts on this because you’re a guy who is into design and into life design. So I’m gonna start with the first one. This is Steve Jobs, okay? Steve Jobs says, pay attention to design. We made the buttons on the screen look so good that you will want to lick them. Design is not just what it looks like and feels like, design is how it works. Let me get your thoughts on design and the importance of busy entrepreneurs taking the time needed to slow down a little bit and to design something that is incredible, in fact, something so good that people may wanna lick the buttons. Yeah, well, so the iPhone sells for, I think, what, two or three times sometimes the cost of like the equivalent Android phone, right? And they’ve put just a boatload of time and money and effort and attention into making it just feel good when you pick it up and that whole experience that you have. And also, it works cleanly every time. And I think I heard a stat that in the cell phone industry, look at the whole piece of the pie. Apple is not even a half of the pie. iPhones are not the majority of the profit in the cell phone industry. And that’s because you’ve created a, they’ve created a product that is so good that people like cultishly want to spend two or three times as much as the Android version. And they’re happy to pay it and they’re happy to tell all their friends about it because it’s just like that. It’s just that much better. And again, BunkyLife.com. I mean, you guys have invested the time to really make a product that people say, wow. You know, we have your products in the mall, in the mall in Tulsa, Oklahoma, and every time people walk by the Bunky, they always say, wow, that’s an incredible product. What kind of time did you spend in designing these Bunkylife.com bolt-on bedrooms and log cabins? Really, it’s been eight years. So since the first one, we’ve iterated every single year and improved things and taking customer feedback and try to make it better every single year. So it’s been eight years. It’s been eight years in the making. You know, when you say iterate, right now I’m working on a book. I’m always working on a book, but I’m working on a new book right now that I’m almost done with, and I am on version seven of the book. I’ve edited the book Edited the book edit the book seven times and now I’m going through what I call the humor layer where I try to add in just little quips or things or quotes or things that provide a little bit of humanity to the book a little bit of humor a little bit of life to it and People who are clients who are physically in my office and about 5% of our clients are actually in Tulsa People will say are you still editing that book? You’ve been editing that book for like eight weeks, bro. What do you, and I tell them every week I read the book from start to end and I make those changes. Could you explain what iteration means? So iteration just means you get a draft, then you have a second draft, then you have a third draft, then you have a fourth draft. It just means that you’re going through and re-combing it from start to finish and just going, okay, what can I do to make this any better? And then, you know, the more iterations you have, the more you sand off the rough edges and everything’s smoother and flows better. And yeah, it’s just process of just smoothing bumps out essentially. I think a lot of people, though, what happens is they get bored by their own idea. Like it was exciting on the first iteration, exciting on the second, maybe. And then in my case, you know, I’ve trained myself, coached myself, whatever, mentored myself, got myself to a place where I actually get excited by the iterations because I recognize the power of how much better it makes the book, in this case, the product. What would you say to somebody who finds themselves getting perpetually distracted with doing iterations and they want to move on to a new idea? Well, okay, so I’ve heard this put this way. You can put out a book that’s kind of okay and spend the rest of your life trying to get people excited about it. And this applies to bunkies, it applies to books, it applies to a lot of things in life. You can spend, you know, let’s just call it a couple of months kind of pooping something out and it’ll be okay. Then you spend the rest of your life trying to market. Or you can spend a really solid amount of time, do the iterations required until you literally say, I can’t do this any better than this. And then it will market itself the rest of your life if it’s really that great. So it’s a choice of whether you want to be lazy now or lazy later. And I think I always try to choose lazy later. So let’s talk about this real quick. With your product, BunkyLife.com, again, you’ve obsessed on the design. You’ve made a product that people like. You’re selling some stuff, but Phil Libin, who couldn’t be here, this is the co-founder of Evernote, he writes, the secret to happiness is minimizing the amount of time that you spend with people you don’t choose to be with. This is just math. And I agree with that. And a lot of times people think that’s a mean thing. They say, that’s so mean for you to say that. I go, well, no, but seriously, like if you took me to the best resort ever, and you brought some of the most nefarious people in my life that I’ve ever met on that trip, whether it was a nefarious family member or a nefarious employee or a nefarious acquaintance, it would be terrible. So in my life, what I have to do, and this is something I do every month, it’s a guy called Pruning, but we had a member of our staff that was wonderful. And now for whatever reason, they spread gossip and rumor and all that. When you have hundreds of employees, that happens. So I had to call them up and say, hey, I appreciate you, but you need to stop the gossip, stop the rumors, and if you don’t, you’re gonna lose your job. They did it again, so I said, hey, you don’t work here anymore. And all of a sudden, the atmosphere changed. People were like, man, it just feels great in here again. Man, the office is awesome. It was just one person. I think a lot of people, they spend all their time designing a product, they don’t spend any time designing their life. So again, what’s your reaction to the Levin’s quote here? The secret of happiness is minimizing the amount of time you spend with people you don’t choose to be with. This is just math. Yeah, I just think that that quote is perfect. If you can, if you can just free up one hour to spend some time with people you love and want to be with and they want to be with you versus one hour with somebody that doesn’t really, you know, lots of people we just kind of hang out with and are we associate ourselves with because of inertia. We were friends in high school. It’s like, you know, we were college buddies, whatever it is. And then, you know, next thing you know, fast forward five, 10 years, you have nothing in common. You don’t really like them. They don’t like you, but there’s just this inertia. And, you know, the best thing to do is just be like, hey, let’s go our separate ways. Same thing with employees that aren’t really pulling their weight. Just let’s go our separate ways. And both people are gonna be better off in the long run. And I think that we just, you know. It sounds so mean. When I say it or you say it, it just sounds so mean. It sounded mean? I was trying to say it really nicely. It’s coming out, loser. When you say it or I say it, it just sounds mean. It just, it can’t not sound mean. Cause it’s so opposite of what our culture teaches, but it’s so important. Now, W. Edwards Deming, this would be a, basically he was like a leading business consultant of his time. He’s the guy who helped to help Japan become industrialized after World War II. So this is kind of what his claim to fame was. He has the following quote here, and I think it’s powerful. It says, profit in business comes from repeat customers that boast about your project or service and that bring friends with them. Again, he says profit in business comes from repeat customers, customers that boast about your project or service and that bring friends with them. Would love to get your thoughts on this idea because I think a lot of people are used to half-assery and then their whole life sucks. So if you’re not intentional about design and everything is half-ass, your whole life will suck. Can you maybe break that down a little bit? I know you’ve touched on it earlier, but I want to hit on it again there. Yeah, I really like Devin. He’s, for his time, was a revolutionary kind of figure. We study him a lot because we’re in the manufacturing business. Anyways, the reality is like your business is already an uphill climb. Don’t make it more of an uphill climb by having to go get new people. If you have a business that’s a repeat service, for example, haircuts, groceries, you know, pool repair, stuff that’s gonna be a constant thing, you’re making your life so much harder if you’re burning out customers and not treating people as good as you possibly can. And if you realize, hey, when I sell one customer, I’m gonna do such a great job that they’re gonna sell me another customer and it’s just gonna, there’s a snowball effect to that and in a good way. And the exact opposite happens if you’re ticking people off and you’re not doing what you say you’re gonna do and you’re not showing up on time. And so if you’re blessed enough to be in a business where people buy more than one of your thing or maybe they have to buy it every month, week, bi-weekly, whatever it is, treat them like gold and look at the value that it’ll give to you over the course of your entire life if you treat them well. People just think about, oh, that person’s only gonna pay me 50 bucks this week. But if you think about 50 bucks a week for five years, that’s something like $3,600 or something crazy like that. It’s more than that. It’s powerful. Now, I want to ask you this here, kind of in closing here, for people out there, we’re getting into the holiday season, the Christmas season, a lot of people are looking for a fun gift idea. Maybe people want to get themselves a gift. A lot of people are saying, hey, I’ve got family perpetually staying with me. I’ve got to add some extra space onto my home. I maybe don’t have the money to do a full remodel but I want to add on to my house without adding on a second mortgage. If they go to BunkyLife.com, what’s the call to action you have for our listeners out there and who maybe would be a good fit for you? So anybody with property, anyone with a backyard can benefit from a bunky. It’s like an extra bedroom essentially. You can bolt onto your your property and they’re built in a weekend with relatively unskilled labor. You can do it yourself with your friends and family or hire your local handyman or father-in-law, whatever you gotta do. And I would say the call to action is if you wanna give us a shout, 1-866-4-BUNKY, we can set you up with a factory tour online. If you wanna come see us here, I’m in one of my bunkies at the factory. We can show you the whole process, show you our different models and see if it makes sense. And we can ship anywhere in North America. It’s 1-866, I’m taking notes. One eight six six. What’s the rest of the number there? Four Bunky. That’s one eight six six four two eight six five four three. Six five four three. Let me read that back to you one more time. One eight six six four two eight six five four three. Again that’s one eight six six four two eight six five four three. I think when I was looking around shopping for these, I actually purchased one myself for my own business. It looks like the average was about $15,000 to purchase one of these. Maybe my math is wrong, but it seems like that’s sort of the realm. Is that high? Is that low? Am I getting that wrong there? Yeah, like probably on an average of about eight to 15, depending on the model, there’s different sizes. Yep. And then shipping, of course. So yeah, probably eight to 15 is a good ballpark to be working with. Looking at it right now, yep, you see some in the eight, you see some in the 15, 7,495. They’re all right there. Again, that’s bunkylife.com. David Frazier, thank you for carving out time for us, sir. And we will talk to you. My pleasure. Take care. Thanks, I appreciate your time. Bye for now. Bye. Well, Thrive Nation, we have so many wonderful people like you on our website every day, checking out the podcast. And I wanted to take a moment to celebrate the success of a long-time client that we’ve had the pleasure of working with for a while, so that they could complain and tell you all the terrible things that we make them do in route to growing their business. And so now that he further ado we have the owners of Cornerstone Fits. Welcome guys how are you? I think we’re good. How are you? I am doing great. Now just so people can know you’re not a hologram could you guys kind of introduce yourselves tell us your name and where you’re from just so people can verify you’re not a hologram. I’m Danica. I’m one of the owners and this is my husband Jordan. My name is Jordan. We started Cornerstone Fence about three years ago. I’m a full-time firefighter so it started as just something to do on my off days, make a little bit of extra money. And about a year and a half ago, we went to a business conference that Clay had out at his place and we decided that maybe instead of building fences as a hobby, maybe we should actually turn this into a business and start trying to grow the business. Now, how did you originally hear about us? How did that conversation come about? I’ll pick on Danica here. How did that conversation come about? Initially, it was the first Reawaken America tour that we went to. And one of my friends was like, hey, you should definitely go to the business conference beforehand. It was a shortened version, I guess, in the morning before the Reawaken America conference in the afternoon. And really, one of my friends was just like, this could really help you. And just the tools that you gave us in the shortened version of the business conference were just mind bombs going off. Now, as far as the growth, you two work together, and I’ll pick on Jordan here for this. What kind of growth have you guys experienced at maybe a percentage, or what kind of growth have you seen since we started working with you guys? The year, the first year we were in business, I maybe did four or five fences. Like I say, it was not a hobby necessarily. I don’t consider fence a hobby, but it was three or four fences the first year. So we maybe did $30,000 in fences. Second year, which was still before you, we maybe were on pace to do about $70,000 or $80,000 total revenue. And then we started with you in October of 21. 22. October of 22. And so that first year with you and putting your systems in place, really going after the Google reviews and trying to grow the company, we went from roughly like $80,000 to $700,000 in total revenue. That was last year. Then this year, we’re hoping our goal is $1.5 million this year. I mean this. I’m not just saying this because you’re here. I really do love working with you guys. Our team is always speaking so kindly about you guys. I don’t tell my team, you guys run around saying nice things about these people. But you know, work with a client, I mean, we’re working on the website, we’re working on the photography, the video, there’s a lot of interaction. And every week you have a coaching meeting with Andrew. And Andrew loves working with you guys. So can you maybe share Danica, what it’s like to have Andrew helping you implement the system and program that I’ve created? What’s it like working with him on a weekly basis? Really, Andrew’s phenomenal. He always brings so much wisdom to our meetings. You know, every problem that we have, he has an optimistic and realistic solution to it. And just the accountability in general, like it’s hard being accountable every single week to update your sheet, to update your tracking sheet, to track all your leads, and just the accountability is, I don’t think we’d be where we are if we didn’t have that kind of accountability, and just him constantly bringing us encouragement, realistic solutions, different resources we can look to just to continue to find solutions for some of the issues that we run into. Now, you know, I call this the core repeatable actionable processes, aka the crap. You know, there’s all these self-help books about the big idea and the vision and get your mind set, but there’s very few books about the core repeatable actionable processes, the stuff behind the stuff. And I find that people like yourself, shawholmes.com, oxyfresh.com, stevecorrington.com, people that have massive companies now, but I’ve been working with these people for a lot of times over 10 years. The people that do the best are the ones that like the core, repeatable, actionable processes, or they learn to appreciate them over time. And the people that struggle are the ones that are always looking for the new shiny thing. I’d love to get your idea, Jordan, on just the importance of knocking out these core, repeatable, actionable processes week after week, day after day, because really business coaching is about helping you guys grow, but it’s not an event, it’s more of a process. I’d love to get your thoughts on what it’s like to have those weekly meetings with Andrew. Yeah, they’ve been, like Danica was saying, we like to think we’re organized, we like to think we hold ourselves accountable, but without that meeting, it’s just, it’s awesome, because first, we can see on a weekly basis, how are we doing, where are we at, are we meeting the goals that we’re supposed to be meeting. So without that weekly meeting I would imagine that maybe we would get to it once a month maybe if we didn’t have the coaching. And it would, so first the accountability because we’re showing up every single Friday, same time, same location, and going over exactly what did we do this week. And so just staying consistent with that and having the accountability has really changed our business, for sure, just having that business meeting every week. Danica, what do you think would happen without that weekly meeting and that coaching with Andrew? What would happen with all these ideas you’ve learned at a conference or learned in books? I mean, what would happen to the plan? It would fall apart, because then it’s like, oh, like you said, the big shiny thing in front of you, you can always have things that interfere with your day, but unless you have a plan and something that, and a step that you know is going to hold you accountable, I mean, that’s one thing we learned doing business as husband and wife is it’s really hard for us to hold each other accountable. So just, yeah, Andrew’s just phenomenal. He’s- Having a plan and having a deadline. Like every Friday is a deadline. So it’s like, well, half steps we’re supposed to do, but if you don’t put a deadline to that and it was just me and her trying to do it by ourselves, we might get it done in six months or eight months or, but having that deadline, which is Friday, every single week is, and then we get like, well, why didn’t you do that? That was, that was what you were supposed to do. It’s like, okay, yeah, we messed up this week, we’ll for sure get it done. And I wanted to touch on, you know, some of the things that you said, you, we learn over time to like, it’s like, I remember when you first brought up the group interview, I’m like, that doesn’t work. There’s no way. And then now it’s like, we are group interview savvy. Like that. I tell everybody that owns a business, I’m like, do a group interview every single week. Cause you never know when people are not going to be loyal. You think that they’re, or you do weekly almost. Yeah. And having a plan and a deadline. Well, you can just get caught up in the roll of your week and before you know it, it’s Sunday and you’re starting Monday, first thing in the morning. So it’s like, just, you get caught up in the tumble and roll of everything. There’s constantly a burning fire, there’s constantly kids that are sick or kids that you know something can always distract you and take you away from the necessary things you need to do to be successful and if you just sometimes it’s cram time at three o’clock on Friday before I come down and meet Andrew it’s like oh oh we’re gonna get the tracking sheet updated but I don’t know what we would do without that we think we’re making But unless you know on paper and can see it in black and white, it’s a life changer. Now, I want to ask you this, Jordan. What I did when I built my first company, DJConnection.com, and I don’t wish this on anybody, but I grew up very poor. And I got a job at Applebee’s, Target, and DirecTV. Just like you’re a firefighter, I was working three jobs. And I didn’t know what to do. So I would go to these seminars where they’d have these get rich quick, get motivated people. And they would say, you know, for $4,000 a month and a six month contract, we’re gonna teach you how to become successful. And then every meeting, they never really taught the stuff. There was nothing really actionable. And then I would go, okay, now that I finally think I know what I need to do, do you guys do the website? They said, no. Do you guys do the graphic design? No. Do you guys help me with my bookkeeping or my tracking? No. Do you guys actually do print pieces, photography, videography? No. Do you help me optimize my website? No. Do you launch ads? No. Do you actually know the product? No. But it was all this big idea of just work on your business, not in your business. Could you maybe explain how the meetings are with Andrew? Because I think a lot of people, when they think of business consulting or growth, they’re thinking of what I thought of was paying people $4,000 a month to talk in generalities and not get into the weeds? The structure of the meeting, so when we come, first thing is, wins of the week. Hey, what’s going on? What’s going on in the business? What’s happening? Any big wins. After that, burning fires. Is there anything major that we need to discuss or get off any big problems, fires that we need to put out right now? And then after that, we get into the items, some of our homework that we’re supposed to be working on. Are you guys doing this? Are you doing this? And then we get into our tracking sheet, exactly how much money came in, how much money went out, how many quotes, how many leads, like it’s very, very detailed, like way more detailed than I thought you could get it. Exactly what our conversion rate is, how many quotes we did, how many customers we funded, why we funded them, what happened there. Did we do our group interview? Did we do our meetings? So the tracking sheet, I think our tracking sheet has probably 30, 25, 30 different metrics that we go over every single week. Everything from money to leads, to where are these leads coming from, is this working, do we need to adjust here? So it’s very tailored to our business. One of my clients I was talking to, I talked to him just the other day, and he was telling me the story. He said, Clay, when I first hired you 12 years ago, he’s still a client 12 years later, he said, you helped me grow my gym and then I learned those systems and I hired you guys to help me grow my next business. And his next business is a lumber business. He sells lumber wholesale log cabins. The materials need to make log cabins. And now he has a fencing business, but it’s in Idaho. And so he’s got the fencing going on, he’s got the log cabin thing going on, he’s got the gym going on, and he also owns a Tip Top K9 franchise. And he told me, he said, the reason why I bought the Tip Top K9 franchise is I just knew it was the same systems that I could apply. Let me get your thoughts on that, Danica, because now that you’re kind of really learning the systems, is it helping you to view business differently now that you see that, wow, this system over here? Because you come to the conferences where there’s many different industries represented. Has that helped you to kind of view business differently? Oh, yeah, 100%. percent. Before, it’s really easy to get emotional when it is your business and things aren’t working, they’re not systematized, but if you having those systems in place and just knowing that that’s what you have to do every week, it’s not emotional, it’s a checklist item or even a checklist, like why are we missing these tools? These are all the tools that we’ve bought and this should be on this truck. So what happens here if you don’t keep track of those things and have, it takes the emotion out of it and makes it a system. So my final two questions I have for you guys and I’ll let you get back to having a great Saturday. A lot of our clients who work with our couples, a lot of them are couples, this just in, uh oh, a lot of them are couples. My wife and I, what we do is I run the daily operations and she loves accounting. That’s kind of her sheet music she likes to read. She likes to kind of sing that song, the accounting song. That’s kind of her world. And other couples I work with, they work together on everything. For anybody out there who is working with their spouse, how has that helped you guys? Because my wife and I, we don’t really talk about business at home and we don’t have any work-related conflict at home. We just, it’s sort of like we have our lanes and we figured that out at a young age. I know a lot of couples when you don’t have coaching it can just be like a perpetual debate that never ends about how should we optimize the website or what’s the best route to hiring or what’s the most effective way to launch an ad. It’s like there’s a lot of debates going on. I’d love to get your thoughts Danica. Has that helped at all on the home front at all? Oh yeah, we couldn’t, we wouldn’t be where we are without the, just not having to think about the website, not having to think about where we stand because we have to discuss it every single week. And that time’s allotted for those discussions. And like you said, kind of our lanes, it’s, I’m like the phones, the at home, uploading pictures to Google, all that. He’s the face and the person that’s meeting and discussing the logistics of any project and directing the guys. Knowing your lane, staying in it, and just not having to think about our ad. That’s all on the back end, and you guys take care of that. It helps me sleep at night. All right. That’s great. That’s a bonus right there. Now, final question I have for you guys, and I’ll go back to your husband on this one. So Jordan, for anybody out there who’s thinking about scheduling a 13-point assessment, well, we did our 13-point assessment. It was a free assessment, a free initial meeting, or coming to a conference. We have scholarship tickets so that everybody out there can afford to go. So we tell people, you know, it’s $250 for a ticket or whatever you want to pay. What would you say to anybody out there that’s thinking about coming to a conference or scheduling a 13-point assessment? I highly encourage it. When we came to the very first one and we didn’t know about your coaching stuff, the first part of that conference was a condensed version of the coaching and then you guys offered the 13-point assessment. Danica was like, I think we really need to do this. I was like, man, I don’t know. You know, we, like, last year, you know, at this point, we’re doing like 50 or 60,000 in fences, total revenue. I was like, I don’t know. It’s just, we’re a tiny business. We don’t have, like, the skills to run a massive business. I was almost scared, first, to grow it, but very doubtful that something that we were running maybe could be a big business. It still sounds weird to say that we did $700,000 last year, and this year that we’re hopefully on track and our goal is over a million dollars. In my mind, that still doesn’t compute, because I guess I don’t consider myself like a successful business owner, or I didn’t at least before. It all started with that coming to a conference and then doing that 13-point assessment and talking with you. Our first meeting was we came in and visited with you. It was just totally… It freaked me out, but it’s really changed the way that we view business, number one, how we run our business, and has gotten us to this point where maybe we will this year be over a million dollars in total revenue. Can I give you a little pro tip on the show? This is my little pro tip for you on the show. Do you want to hit two minutes? This is a real thing. This is a real advice I will give you. One of my wonderful clients named Don Calvert with Score Basketball, he did this move, and I’m giving you this move and everybody listening to the move. What he did is he said, in the future, I’m going to start servicing Owasso, Oklahoma. Not now, but soon I’m going to start providing basketball, consulting for Owasso, and soon I’m going to start gathering, I’m going to start servicing Broken Arrow. And at the time he was just in Bixby. So I said, so Don, let’s go ahead and register the Google map for the office that you’re building, or the location you’re going to service. And let’s go ahead and put a sprinkling of articles on those search engine content and on those markets so that your phones will start ringing before you actually open up the new basketball training facility. And no exaggeration at all, his leads almost tripled by doing that, and then that created the growth and the justification. And I’m telling you, just a little secret between you and me and everybody watching, Oklahoma is in need of some serious professional fencing installers. I mean, I’m just telling you. So if you guys were to do what you’re doing and kind of start, you know, going down a little bit further down the highway, like registering a map in Owasso or Oklahoma City or whatever markets you’re thinking about going to and begin putting just a little bit of energy into calling your current happy customers and getting reviews and writing that content, you’ll start getting massive leads and you’ll probably hit two million in the next 12 months. I’m just telling you, because you guys have the systems. You’ve worked so hard to build these systems. I know you guys can continue to scale. Thank you guys for carving out time. Are you guys in like a pole barn here? Is this the man cave? Where are you guys? This is our big win of the week. Yeah, that’s the win of the week. We’re finally working on getting the shop finished so we get better pricing on materials, storing it, and saving time instead of the crews. Right now, the crews get here in the morning, then they go to the supplier, get materials, and then they go to the job site. Did you build this? Yeah. This is awesome. This is exciting. Yeah. It’s a 40 by 60. Anyways, it’s exciting because this has been one of our big hang-ups is we need to get better pricing on materials, which is happening now. And the way you do that is you buy it in bulk, but you’ve got to have somewhere to store it. And so it’s all… Anyways, this is our big win of, I guess, really… Can I get a little tour? Can I get a tour real quick? Can you kind of walk us around real quick? This is awesome. I’m so excited for you guys. I love… You can. Does it smell like new wood? It does. Oh, yeah. Look at this. Alright, so this is the front of the shop. And really, it’s at our house, so a lot of things is like, we wanted a commercial facility, but right now, that’s not in the budget, so we’re making do with what we have. So we got a 40 by 60 going in, so we got all the work trucks here behind us. Right now it’s gonna get a spy until we you know hit that one 1.5 Maybe two million and at that point we’re gonna go and start looking for commercial lanes So anyways, we’re gonna store a lot of like two by fours pickets You’ll post like the bread and butter of what we do will be stored in here And so garage doors are coming hopefully in two or three weeks. Let’s take a little while, but we just got the concrete poured so it’s a really a blank It’s got the concrete poured. So it’s really a blank canvas right now. So we got today we’re planning out shelving and where we’re going to start storing everything and how to, I guess, try to make the best use of it. You’ve got to be pretty pumped up about this, huh? Oh, I’m super excited. We’re both very excited. Oh, this is awesome. Well, congratulations, guys. I know you guys have been putting in the hard work there, and it’s good to see it paying off for you. And again, thank you so much for carving out time, and we’ll see you next week, okay? Thank you so much, Clay. Take care, guys. Bye-bye. See you. Hey, Clay Clark and my Thrive peeps. It’s Steve Carrington, as you can tell, although I’m not wearing my signature green shirt, as usual, but I am riding in my signature green Lamborghini, and I just wanted to say how appreciative I am of Thrive and all the guys at Thrive Time and the show and everything that you guys have done at Total Ending Concepts. We have had tremendous growth and a lot of things changing especially on the marketing front and from a coaching perspective and from a web presence and branding and Our our internet leads are up, everything is hammering on all cylinders, and really we’re just trying to figure out how we can leverage the systems and the processes that we’re learning at Thrive more in our business. So now we’re setting up a lead tracking system that has been long overdue, and we’re doing lots of stuff, but I wanted to take a minute and say thank you, thank you, thank you to Thrive and Clay Clark and Dr. Z and everybody for all the help and helping us grow our business and hopefully buy more Lamborghinis like this the more we sell. So appreciate it guys. See ya. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crocker, head of Disney with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers. They run 160 companies every single week. Think of this guy with a team of business coaches running 160 companies. In the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into organizing everything in their head to building it into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time, a coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that, we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal. They were super excited about working with him. He told me, he’s like, I’m not going to touch it, I’m going to turn it down because he knew it was going to harm the common good of people in the long run and the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right and anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate. Anytime I’ve gotten nervous or worried about how to run the company or you know Navigating competition and an economy that’s like I remember we got closed down for three months he helped us navigate on how to stay open how to how to get back open how to Just survive through all the kovat shutdowns lockdowns because our clubs are all closed for three months and you have three hundred fifty thousand dollars of bills you’ve got to pay and We have no accounts receivable. He helped us navigate that. And of course we were conservative enough that we could afford to take that on for a period of time. But he was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing. And I encourage you, if you haven’t worked with Clay, work with Clay. He’s gonna help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day and literally the rest of the time he’s working and he can outwork everybody in the room every single day and he loves it. So anyways, this is Charles Kola with Kola Fitness. Thank you Clay and anybody out there that’s wanting to work with Clay. It’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola. We’ll see you guys. Bye bye. Hi, I’m Aaron Antus with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. Honestly I thought I kind of knew everything about marketing and homes and then I met Clay and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15 year career, I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. thing is our internet leads from our website has actually in a four-month period of time has gone from somewhere around 10 to 15 leads in a month to a hundred and eighty internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean we’re a big company that’s definitely one of the largest in town, and so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800% increase in our internet leads going from 10 a month to a hundred and eighty a month That would have been a huge Financial decision to just decide not to give it a shot. I would absolutely Recommend clay Clark to anybody who’s thinking about working with somebody in marketing I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t. My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I want to do. My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people, I love working with people, I love building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents, but I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees using the processes that he outlines for getting in good talent which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced. I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness. I’m Rachel with Tip Top K9 and we just wanna give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you, and really just appreciate how far you’ve taken us. This is our old house, right? This is where we used to live a few years ago. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing and this is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. Whoa! The Thrive Time Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13-point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can scape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s gonna be the best business workshop ever, and we’re gonna give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see you. And now you may be thinking, what does it actually cost to attend an in-person, two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money, so if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to thrivetimeshow.com to request those tickets. you’ve got to do is go to thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you.


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