EOFIRE | Clay Clark’s Guest Appearance On the EOFIRE.com Podcast | Learn How Clay Clark Helped Attorney James J. DeCristofaro to Grow His Business By 300% + Should I Get An MBA Or Attend 3,703 Thrivetime Show Business Conferences?

Audio Transcription

Transcription of interview with Clay Clark on August 20, 2012. Douglas Goldstein, CFP®, Financial Planner & Investment Advisor Clay Clark helped James Cristoforo implement to achieve 125.65% growth. Clay is the former U.S. SBA Entrepreneur of the Year, founder of six multi-million dollar companies, a Forbes contributor, author of 13 books, and the host of a six times iTunes chart topping podcast. And today for our nation we’re talking about the power of turnkey marketing systems, turnkey sales systems, turnkey workflows, and so much more. And a big thank you for sponsoring today’s episode goes to Clay and our sponsors. Online Marketing Made Easy podcast, hosted by Andy Porterfield, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with a focus on online business, including digital courses, list building content, and more. Online Marketing Made Easy breaks down big ideas and strategies into actionable step-by-step processes. A recent episode that will help you get more results with a whole lot less stress is on four ways to avoid burnout. Listen to Online Marketing Made Easy wherever you get your podcasts. NetSuite is the number one cloud financial system streamlining accounting, financial management, inventory, HR, and more. Right now, download NetSuite’s popular KPI checklist designed to give you consistently excellent performance absolutely free at netsuite.com slash fire. That’s netsuite.com slash fire. Fire Nation, I know that you are salvatating at this title of this podcast about discovering the proven turnkey business growth systems that Clay Clark used to help James DeCristofaro implement to achieve 125.65% growth and listen, you know it’s true because there’s a.65 in there and we just can’t make that stuff up in Fire Nation. We’re going to be talking about some powerful things today and Clay, you and I have talked about this in person. We’ve actually talked about this on past episodes but there’s some real specific things that we’re going to dive into when it comes down to the power and I’m talking the massive power in turn key marketing systems, having them, implementing them, using them. Let’s share why now. A lot of people are listening right now, you’re a realtor, you’re a doctor, you’re a dentist, you’re a lawyer, and you feel like your market’s crowded, like it’s saturated, you’re always looking for a new niche. And at the end of the day, if you implement what we’re going to teach you today, you can begin having success right now, regardless of what niche you’re in, because today’s guest is an attorney in New York who’s now dominating in the city of New York in a very competitive market as an attorney. So I’m telling you folks, this is the show you need to listen to. And Fire Nation, I went to law school and one of the reasons I dropped out of law school besides failing contracts. But besides that, the reason why I dropped out of law school is because I was like, it’s so competitive, like it’s such a saturated market. Like I’m just going to come out and I’m just not going to be able to hack it in this world. But James, you have bucked the trend. You are in not only a crowded location but a quote-unquote saturated market industry niche occupation, however you want to say it. How are turnkey marketing systems working for you? Oh fantastically JLD and thank you so much for having me on the show and you know another reason why you dropped out of law school is because you didn’t know Clay Clark and these marketing systems. That’s what I have to say. So how are they… so there’s a few different things that we’re doing, right? Clay likes to create a three-legged marketing stool, but here I’m looking at my workflow. We have an eight eight-legged marketing stool and we call it the spider. So how are they working out there? You know what they’re doing? I have to turn them off sometimes because I have too many leads. Now can’t you sell those leads to other lawyers? Does that work? It would work if I did that and that’s what Andrew, my coach, has been on me about. Interesting. I mean see what happens when you have a gluttony of riches, Fire Nation. You just say, you know what, I’m just not going to accept money from these individuals because my marketing systems are working so well. And Clay, why are his turnkey marketing systems working so well? Well if you’re listening today, I want to make this very visual and very linear from left to right, okay? So, step one, James, you heard about me, how did you hear about what I do and the business consulting we do at Thrivetimeshow.com? I heard about you through a friend because I was looking around for different things to do. One of them, I was watching and listening to Grant Cardone at the time, and my friend was a big fan of yours and said, hey, you gotta check this guy, Clay Clark, out, and I started listening to your podcast. So step one is, you know, James took action. I remember talking to you, you scheduled that 13-point assessment, it was a free assessment, and really it could be a massive waste of time for you, the listener, and it could be a massive waste of time for me as the consultant, but I do usually five to ten of these consultations a week, and when I’m talking to James, I’m going through this 13-point assessment, and I recognized he was diligent. So step number one, you’ve got to take action. Step number two, you’ve got to be diligent. What does that mean? You have to be willing to put in the consistent effort on a daily basis to make it happen. Now step three, now we get very practical. You have to have an optimized website. When I met with James, correct me if I’m wrong James, you had spent a lot of time and a lot of money making some really nice websites. There was multiple URLs and web addresses and they were having clever pithy pitches and they were things that actually made me laugh and they were compelling calls to action but not a lot of leads, is that correct? That’s right. And so, you know, a lot of times where we’re kind of loyal to dysfunction, or, you know, if you’ve spent a lot of time building a website that doesn’t work, a lot of times you don’t want to change it. So we had to build a search engine compliant website. So if you’re out there today, you want to move that website onto a search engine compliant website. And if you go to thrivetimeshow.com, a forward slash EO fire, you can see thousands of people that have done this. But we helped James make his website search engine compliant. Then step two, we had to optimize the website, which means, JLD, we had to build the website to the permalink, the title tags, the descriptions, the keywords. Every page was optimized properly. And then we had to begin the grind. So the next step was I had to tell James, I said, James, if we want to be top in Google, there are two things that you must do every day. One, we must have more content than any of your competitors, more original HTML content than any of your competitors. And two, you have to have more objective Google reviews than anybody else in your business. And I remember talking to James, and James was like, I’m in New York. There’s a lot of people in New York. But he didn’t push back. He just acknowledged, okay, this is a mountain we’re going to climb, and step by step, day by day, we’re not going to get rich quick, but we’re going to get rich guaranteed over a period of time. We’re not going to get rich in two months, we’re not going to get rich in two minutes, but we’re going to work on this daily. How long have I worked with you now, James? I think we’re about three and a half years. Three and a half years! And so now when you go to Google and you type in, what is it, New York? Business attorney. New York business attorney, James is now top of the search engine results. Why? Because he, with so many other things that we taught him, I mean, we have, it’s a 13 point plan, so 5% of it-ish is marketing, 7% of it is marketing, not even 10% of what we do is marketing. And there’s a lot more to do after the marketing, but we had to generate those leads. And I just want to brag on three other people real quick here. Tip Top K9, JLD, we’ve talked about them on your show before. They just opened up their 17th location. Now Tip Top K9, the dog training franchise, I’ve helped them to grow from one location to 17 locations. And then Oxifresh, OXIFresh.com, long time client, I’ve helped them to grow. Now they have 515 Oxifresh locations. So most of my clients at JLD, they’re not six month clients or two-month clients. Our average client is with us for six years or longer. And one more example is shawhomes.com, shawhomes.com, one of Oklahoma’s largest home builders. And again, the search engine optimization process is a process you have to start today. And in James’ case, he had to gather those objective reviews and he had to write that original search engine content. And I think at a certain point James said, I’m going to focus on getting the reviews. Will you guys write the content? Did that happen James? Okay yeah so we write the content now for James there JLD. Full disclosure. Fire Nation I just gonna say I went ahead and I googled just like Clay said and we have these four results that are on that map that you know everybody likes to go to and we have a lawyer with 29 reviews another lawyer with 251 pretty respectable and then another one with 23 and then James comes in at 448, so he is almost double the second place law firm and then he is like 20x the other two, so it just becomes like this no brainer of like why would I not go with the highest reviewed lawyer that I see here with 448 five stars when I’m seeing 4.5 stars, 29 reviews, and another one with 23 reviews, it just doesn’t make any sense. And guess what? Does it sound easy what Clay was talking about? No, and guess why that’s good? Because your competitors are not going to do it. And if you have the systems, the processes, and the instructions, and the guidance from somebody like Clay, you will do it. You will do it and you will win. So I want to now talk about turnkey sales systems because you have the marketing systems down pat. We’ve talked a lot about that. What is the deal with the sales systems? How do you get those processes dialed in? I want to brag on James on this. We work together to write a sales script and I want James to share that story. And then we work together to make a pre-written email, and we work together to write the pre-written. You have to write pre-written sales scripts, folks. If you’re out there today, you have to write sales scripts. So when the emotion of the moment happens, you’re ready to go. You have to have pre-written sales scripts that follow a system. And I’ve written books about this, but you have to follow the logic of you build rapport, needs, benefits, close. You build a rapport, find the needs, deliver the benefits, call to action. And so James, he did to his credit, he recorded the calls. To James’ credit, he was saying, let’s go ahead, let’s work on a script. And then James had this epiphany moment, ah, where he came into my office, he was physically. On a Saturday afternoon. On a Saturday afternoon. Because I always work six days a week, he shows up, what happened James? Well I had lost two major sales that I should not have lost, and I was bummed, annoyed, whatever adjective you want to use after you lose sales like that. And these are big sales. You know, the average ticket, it goes anywhere from $3,500 to $7,500. I think these two are a little bit larger. But in any event, I walk in, a little bummed out to Clay. Clay says, hey, do you have 10 bucks? I’m like, yeah. You forgot about this part. And I said, what does he want $10 for? So he sold me a book on the spot that he had written for $10 about the sales process. And then he writes this two-step sales process, hands it to me right in front of me, and we’re working on it together. I said, I’m not reading that thing. That is the most ridiculous thing I’ve ever seen. And just do it. That is part of the theme here, too. Just do it, Clay tells you, and it’ll happen. And here’s how I know that. I, like I said, gave all of my faith with regard to business to Clay the systems all this stuff and I am sitting there mumbling through this script on it just mumbling I’m just like I remember that you were not participating mentally cringing proving wrong ranging as you were reading it I’m gonna prove them wrong this is terrible I’m gonna show him it doesn’t work and I made two sales back to back mumbling these words that they asked me for fire nation pre-written scripts pre-written emails a pre-written sales process you’ve heard it from the source itself, it works. It just flat out works. So stop losing sales, stop losing money, stop having pride get in the way of what the reality is, is that you sitting down, having these pre-written scripts, emails, and sales processes, and following the system. And we have so much more on this topic when we get back from thanking our sponsors. If you’re anything like me, then you’re looking forward to a lot of outdoor time this summer. I’m talking about hitting the pool, going on epic hikes, and maybe even getting in a few pickleball matches. But in order to do all that, you and your team need to work smarter, not harder. That’s why we’re so excited about HubSpot’s integrated AI tech. It’s helping teams automate the more tedious parts of running a business. With AI-powered tools built into HubSpot CRM, you can do research, pull reports, and write copy in a flash. In fact, recent research shows that marketers are already slicing time spent on manual administrative tasks in half thanks to AI, from 5 hours to 2.5 hours a day, which amounts to almost 4 weeks of saved time per year. And with 4 weeks of your time back, you could be enjoying a lot more pool time, hiking, and pickleball. So what are you waiting for? 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Right now, download NetSuite’s popular KPI checklist, designed to give you consistently excellent performance, absolutely free, at netsuite.com slash fire. That’s netsuite.com slash fire to get your own KPI checklist, netsuite.com slash fire. Clay, we’re back. We’ve talked about marketing systems. We’ve talked about sales systems. I want to talk about workflows because you’ve built these to scale the delivery of the products and the services that your clients provide to such a great degree. Share that with Fire Nation now. Well, okay, this is a funny story about workflows. I’m going to try to be, JLD, I’m going to keep this private, kind of a secret between you and me and all your listeners and everyone they share it with. Just people on planet Earth primarily, okay? So, my wife the other day, she calls me and she’s very excited about her purchase. She says, I just bought this thing, it’s incredible. And my daughter and my son are laughing, because they know the deal. Well, what happened is my wife was Google searching for a thing, and she found the thing, and it came up top in the search results, and it had the most video reviews, and the most Google reviews, and therefore my wife bought it, not knowing that that person is a client. Now, JLD, this is a true story. So my client comes in the next morning, and he says to me, hey, I want you to know I saw a purchase come through, and your wife was the buyer, and we really screwed it up. I go, you screwed it up? And he’s like, well, I mean, we focused on the marketing and the branding and the sales and all that. And the quality control loop, because JLD, that’s part of the system. You have to call your customers after you deliver the service to verify they’re happy. And he said, we were calling through to see if they’re happy and she was not happy. And I just want you to know, hopefully she doesn’t know that I’m your client because it didn’t go well. And I say all this to say that you know That’s how you learn though. Don’t you you you you you you get you take action, right? You you define what you think’s gonna work then you act then you measure and you refine and this person’s particular business He defined what he thought would work. He acted but this is his first time jailed. He’s scaling it out now to his credit He had a quality control loop in place where they call the customer to get their feedback afterwards and it was his first time scaling it beyond himself. To his credit, he owned the fact that it wasn’t done right. To his credit, he made it right with her. That’s what happens. That’s the messy stuff, isn’t it? That’s the messy middle because you define what you think is going to work, so you optimize your website, you optimize your sales scripts, and in James’ case you did all that, then the phone starts to ring and you’ve got to offer expertise in high quality legal services. I mean, you have a licensed business model that you do. And so James’ model has licensed, the dentists I work with are licensed, a lot of the industries are licensed. I mean, you don’t want to make someone’s house wrong and it falls down, but as you scale and as you begin to make systems, the only way to know if the systems are ready to scale is to go out there and to sell something. You eventually have to sell something to somebody. If you don’t sell, your business will go to hell. And then you have to have a quality control loop after the fact to call the customers to verify they’re happy. And I think most people look at business growth as, oh, it’s just marketing. Oh, it’s just branding. But it doesn’t take too many of those crash and burn customers before you’re out of business. I have two questions about that. May I ask? Sure, yeah. OK. Number one, are they still a client? And number two, is she still your wife? Yeah, still my wife. I’ve been married 23 years. And the client, it just created this awkward tension because, you know, but we worked it out quickly. All I’m saying is I used to be a disc jockey, JLD, and I had a great part of my workflow. I had the marketing nailed down. I had the branding nailed down. I built America’s largest DJ entertainment company called DJConnection.com. I don’t own it anymore. I don’t know if people know this, I used to DJ over 260 events every single year, personally, and so we’re DJing all these events. Well, the first time I hired another guy who wasn’t me to DJ, he wasn’t that great. Why? Because my training systems were terrible. So if you put this in your mind, folks, kind of from left to right workflow, branding is important, yes, marketing is important, but that next step, you’re gonna have to learn how to hire people, you’re gonna have to hire people, you’re gonna have to train people, you’re gonna have to hire people, you have to inspire people, but you have to train and retain people, and then you have to have that quality control follow-up, and then you have to do accounting, and you have to have all those systems, and so in the case of James, he’s done a very good job of just not taking on clients if he knew he couldn’t deliver for them, you know? But JLD, I’m sure we’ve all seen this before. If you’re listening out there and you’re honest with yourself, I’m sure everybody out there, you thought you could take on that big client, you thought you could deliver that big order, and maybe you dropped the ball. That’s why we’re not just a marketing company at Thrivetimeshow.com. That’s why when you go to Thrivetimeshow.com forward slash EO fire, Thrivetimeshow.com forward slash EO fire, when you go there and you look at the success stories and the testimonials, I would argue that 65% of the testimonials that you will see will be clients talking about how the branding and marketing and hiring processes change their life. Then you’ll see maybe a third or a fourth of the customers talking about the marketing services that we provide. So it’s not just marketing, it’s not just branding, it’s all of it. It’s an entire workflow. You have to deliver a workflow, create a workflow that systemically delivers success. Fire Nation, I know you’re listening because you want success. And these processes we’ve been describing today will get you there. But at the end of the day, you still need to know your numbers. You still need to understand your key performance indicators. Clay, take us home with these two value bombs. Yeah, I would just say this. The key performance indicators, you have to know your key performance indicators. So if you, just as an example, James, many people are gonna go to thelawyerjames.com as a result of this podcast, thelawyerjames.com. And a lot of my clients have used your services and they’re gonna go there, but you’re gonna track, right, how many people went to thelawyerjames.com and maybe became clients as a result of this interview? Yeah, the leads that come in, we track those for sure. So you’ll know that. Yeah. So you’ve got to measure what you treasure, folks. You can’t just have this mindset that I’ll throw some stuff out there and not track. So you’ve got to measure what you treasure. And then back to those key performance indicators. In James’ case, every time you deliver a great service for a client, James, what are you doing? Get a review. Every single time. Step one, do a great job. Step two, get a Google review. And then you have to constantly write that content. And once you define your key performance indicators or those daily activities that you have to take on a daily basis, you will begin to have massive success. So if you’re out there today and you feel kind of stuck and you go, I don’t know what to do. If you go to Thrivetimeshow.com forward slash EO fire, I got a couple of things for you. One our workshops are $250 to attend our two day interactive business workshops. But if you go to Thrivetimeshow.com forward slash EO fire, you can attend this upcoming workshop for only $50. Now why would I do that? I would do that because I know it’s going to change your life. And I only take on 160 clients. Why would I do that? Because I only want to work with great people like James, that we can build that relationship that extends multiple years. So again, call to action here, folks. Go to thrivetimeshow.com forward slash EO fire. Request a ticket for an in-person workshop or schedule a free 13-point assessment. And if you’re looking for an attorney, I highly recommend you check out thelawyerjames.com. And I’m not saying that because I get a commission to say that. In fact, I can’t get a commission to say that. In JLD, I’ve asked James if I can get a commission to say that, but he’s told me I can’t get a commission to say that, so I’ve tried. So I have tried to get a commission, but I don’t get a commission to say that. He really does a fine job at thelawyerjames.com. This is fantastic, Sapphire Nation. I’ve been at these events in person. I’ve spoken to them. I’ve met the people who attend. You want this ticket. It’ll be the best $50 that you spend on business knowledge in person this year, period. James, I want you to take this home for us. What is the one thing you really want Fire Nation to get from our conversation today? I don’t know if I can limit it to one, but if I have to limit it to one, I would start with reading books that Clay recommends. The Midas Touch? The Midas Touch? The Midas Touch, and it’s written by Robert Kiyosaki and Donald Trump together, and it’s about their journey toward or through entrepreneurship and some pointers throughout the process. Well, I can say this, and it’s not a political show, I am friends with Eric Trump, and I can tell you the Trump family, whether you’ve liked their political views or not, if you stay at their hotels, they’re always first class. And we’ve had Robert Kiyosaki on our podcast before, the author of Rich Dad, Poor Dad. And they know what they’re talking about when it comes to business growth. And I agree with James. Again, you do become, on the average of those five people that you spend the most time with in JLD, that’s one of the big value things that you offer here at EO Fire. It’s kind of a way for people to escape into like an entrepreneurial success closet or to escape into some sort of utopian entrepreneurship bubble where people can escape the jackassery entrepreneurship bubble where people can escape the jackassery that the world throws out there and they can escape all the businesses that are bombing and they Can learn proven success tips and so I encourage people keep listening to the EO fire podcast Fire nation you are the average of the five people you spend the most time with you’ve been hanging out with CC JD and JLD today, so keep up that heat and I just want to say, Clay, James, thank you for sharing your truth, your knowledge, your value with Fire Nation today. For that, we salute you both and we’ll catch you on the flip side. Get ready to enter the Thrive Time Show. We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to get what we got. Cullen Dixon’s on the hooks, Aubrey down the books. He’s bringing some wisdom and the good looks. As the father of five, that’s where I’mma dive. So if you see my wabbin’ kids, please tell them hi. It’s C and Z up on your radio. And now three, two, one, here we go! We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get it. All right, so Thrive Nation, first off, that is James right there. And James, James is here. He is an attorney in New York. James, how long ago did I first hear about you or you first hear about us? How long ago did we first meet? We first met in February 2020, but I’ve been listening for about a year and a half or two years before then. So probably sometime February 2018. And I know we’ve had the craziness all around us with the narrative and the great reset and all that, but how much have you grown since I met you? And how much have you grown your law practice since we first met? Okay. Yeah. I wasn’t really sure that where that question was Well, just from June 2021 to June 2022, for comparing those two months, it’s 79.4%. Really? Really. So you’ve grown 79.1? 79.4%. 79.4% growth. Okay. And what’s your website? From June 2021 to June 2022. You know, if you give me a second, I could look up the numbers from when we first started until now, but I don’t know. Now, and what’s your website? People want to look you up, make sure you’re a real person. My website is thelawyerjames.com. The lawyer James.com. The lawyer James.com? Yeah, thelawyerjames.com. Is that T-H-E or is it D-A lawyer James. Okay. You know, we should deserve that one also. The, the, the lawyer James.com. I don’t know, I’ve said that so many times when people do the lawyer James.com. I don’t know how to do it. No, no, how did you initially hear about it? So how did that happen? Through a friend of mine who was an accountant and I had worked with a couple of different coaching companies before that. And they were great in terms of motivation, but the issue that I was missing was what to do when step one, step two, step three, step four, step five. Well, I thought what we could do right now is we’ll just kind of walk people through what we’ve done to help your business. And that way people out there, if anybody out there is listening and people always say, you know, what do you do? What is it? What exactly, if I’m a business consulting client, what exactly do you do? Well, first step one, folks, I need talent. I need a male model like James DeCristoforo. So if you go to thelawyerjames.com, and if you’re not this beautiful, don’t fill out the form. Don’t waste your time or my time. We have to find a male model of the caliber of James DeCristoforo. So what you do is, now this, I’m gonna walk you through the steps, okay? So folks, we go to thrivetimeshow.com, and you can see, I’ve been doing this since 2006. You know, I didn’t realize when I built my first successful company, DJConnection.com, that most people didn’t have successful companies or companies that were stuck. I didn’t know that. And so when I built DJConnection.com and then I went on to build EpicPhotos.com, these are both companies I don’t own anymore. And then when I went on to build ElephantInTheRoom.com and just like you go on and on alphabetically listing companies, I just went through the D E E. But anyway, so growing companies is sort of what I do. Man, that’s my skill set. So in 2006, great people like James began reaching out to me because I was doing speaking events for companies like Farmer’s Insurance or Maytag or Valspar and people at the conference would go, wow, you taught specifically what I need to do to grow my business. Can I hire you? And so what I do is I charge people 1,700 per month, so $1,700 per month. And I typically also get a small percentage of the growth. Now, you don’t have to be a partner to work with me. But James, how long have you and I worked together? Because our program is month to month. But how long have we worked together then? Since February 2020. So that’s two years and what four or five months. Okay, and on on thrivetime.com, if you click testimonials, I’ve got 1000s of testimonials of great clients just like James, we’ve helped to grow their companies. But I want to hone in on on the on the James business. Okay, so so step one, you got to if you want to schedule a consultation, you just go up here. And then there’s a there’s a button here, you look here and you say I’m looking for business coaching. And you just get started right here and you schedule a consultation. That’s how it works. You just business coaching, you click on get started. A lot of confusion there, business coaching, click right here, get started. That’s how you do it. Okay, and then we’ll schedule a consultation. The consultation is always free and it’s always with me. And I only work with 160 clients because I wanna make sure you achieve financial freedom and time freedom. And it’s hard to do that if my team can’t focus on our clients. So we only have 160 clients I work with. So step one is we want to improve the brand. I want to improve the brand. Now the brand would be like your website, your business cards, your print pieces, anything that the clients see, anything that potential, okay, that potential clients would see. James, have we done work on your website? Tell people out there, what kind of work has my team done for you? Everything, complete revamping, everything that you see on that, your team did from the simplicity of the lawyerjames.com, which is in the top left there, you see it, the lawyer James words in the circle. Love that. They also put the little play button. They did everything with the website, but things of note, we got client video testimonials up there, we have our About Us video, which you just pulled up. We’ve also got in the news, if you scroll down a little bit, you can see the media. Those are video testimonials, we’ve got the Google, what do you call them, the Google reviews. I’ve got over 355 star reviews. and now so so the media company knows me. We go in there and we improve the branding that’s that’s that’s step one and we get that to, now again we need to optimize your Google Map okay we need to optimize your Google Map we need to optimize the social media and this is all part of the all part of because again if you have people that come to your website and they aren’t wowed or if they’re unimpressed, then they don’t fill out the form. Now, step two is we have to do marketing. Now, James, we create a three-legged marketing stool. We create a three-legged marketing stool. Where are you based, James? I’m in Manhattan, New York City. For anybody out there that doesn’t know, are there any people in Manhattan that are not attorneys? Yes, there are. I mean, how competitive is the attorney market in New York, honestly? It is very, very competitive. Just, you know, you do Google search yourself and you’ll find pages and pages and pages of attorneys. Okay, and so we go in there and we do the search engine optimization. We build a social media marketing campaign. In your case, I believe, and correct me if I’m wrong, but I believe we’re doing search engine optimization. You have the ongoing social media, online reputation management, and then you have mailers that you do. Is that correct? That’s right, yeah. I don’t want to get into all the nitty gritty of all that. We’ll help you with that. But do you ever get calls now from the internet? Does that happen? So, I used to send out about 100 mailers a week, now I send out about 2,000 per week and my traction rate from the mailers is between I would say 2 and 10 leads per week and from the internet search engine and optimization stuff that you’ve been doing for us double, triple, quadruple, or if not more than that. So I get between, I would say, five and 30 per the online leads. Now, obviously, you’re an attorney, so you’re incredible with math, but I mean, it would seem as though, for people that maybe aren’t quite as incredible with math, it would seem as though that’s a good thing. Oh, yeah. Okay, so again, step one, we improve the branding. Step two, we create a three-legged marketing tool. Step three, we want to create a turnkey sales process. And this would be like the sales scripts. You know, what do you say on the phone? This would be, we need to create sales scripts. We need to create, you know, emails, like email autoresponders. We need to create the one sheet. It’s like your value proposition. We need to create the pricing model. I mean, it’s just, you know, a lot that goes into that. And then after that, we want to go ahead and create a tracking sheet because you have to measure what you treasure. Now, measuring the results, does that help you on a daily basis, just kind of know where you’re at? Do you like that? Does it irritate you? What are your thoughts on the tracking sheet? It does irritate me, but I love to see the numbers at the end of the day because then it shows me where I need to focus, where I need to put some energy, what we’re doing right, what we need to tweak. And then next thing we have to do is we have to focus on hiring, inspire, and hiring, inspiring, training, and retaining top talent. A lot of people say, I can’t find good employees. And we have created a system for that. We implement this thing called the group interview. There’s a lot, you gotta create the job posts that get people to fill out the form. You gotta create a group interview. It’s an interview process. We have to create, there’s a lot. We create a shadow process. But at the end of the day, James, how has the group interview impacted your ability to find good people or find people? Well, when I do it, it’s great. It should be done weekly. I first started doing them out of your office there in Oklahoma. I absolutely loved it. So that’s the next thing that I’m very excited to do here in New York as we grow, because as you know, we had to get the systems in place to manage the growth. And we finally got that. And I love it. I love conducting the group interview process. And you can see immediately who the good fit is, who the people are, what they think like. They ask you questions the whole time, who shows up late. And that’s also an important thing to know as well. And then the next thing we want to do is we want to create a accounting process, you know, to assist them to measure what you treasure. And again, with each, some clients really like us to go deep into their financials and really get in there. Some clients don’t like us to get as close into their numbers. Everyone’s got their own flow. But James, how has that helped you? Just having somebody that’s available to talk about the numbers, look at the math, figure out where money’s going? How has that impacted you? A very short answer is that it’s impacted tremendously. The reasons how I can get a little bit deeper into this is after reading several books on your book list and talking with Andrew about them, for every dollar that comes in, you see where it goes and how it’s spent. So if you’re wondering why at the end of the month, of the week, of the day, you don’t have any money left in your bank account to do payroll, to take your son if another dinner, or to spend any money at all to improve the business, then that’s very telling, once you look at that, once you look at your numbers. Now, we’ve worked with you for a long time and so you’ve attended the workshops, you’ve benefited from the podcast, the one-on-one consultations. How would you describe the workshop? If there’s anybody out there, I’m gonna put a link here. If people were thinking about coming to the workshop, how would you describe the workshop experience? You know, it’s like being fed in the mouth of the fire hose about all the information that you need to know to run a business. It’s like your 500, I don’t know, I forget the name of the checklist, but you have one if you wanna sell your business. And that thing is just, I read the first 10 or 20 items of it, I started getting a headache. But in a good way, because it just shows you how much you need, how much you don’t know what you need to do to be successful. And it’s a proven, if you want the proven formula for success, you attend one of these workshops. But it’s not just one of these things where you go and attend and you get credit for attending and all of a sudden, you know, life is gonna be easier. That’s the first part of it. The second part of it is, you know, there’s a system that you need to implement. And that’s where it’s simple, but it’s not easy. Now, you know, our program is to work with people that are sufficiently motivated. I am not a motivational program. And I’ve had clients who’ve told me, they said, Clayton, what you’ve taught me is demotivational. It actually, knowing what I need to do is actually not motivational at all, but the success feels great. The money’s good. I love the money. I love the growth. I love the success, but I guess I wanted, a lot of the clients will tell me they thought that the answers I would give them would perhaps be more motivational. But I break it down into a step-by-step system. How would you explain implementing the step-by-step system as a client for anybody out there that’s, you know, maybe considering scheduling a consultation? Well, I have a perfect example. I remember I came into the office there on a Saturday, and I had lost a couple of sales that I should have gotten. And you said, come on in here. And you diagrammed out the sales process for me. And I said, this is ridiculous, I’m not gonna do it. I said, yeah, I said I’m not going to, but I did, because I know that it would have made sense for me to do it and I did do it and it just worked wonders. So the reason why I say that and I say it that way is because even though it might not sound intuitively correct, it’s a proven path, Clay knows what he’s doing, if you just do what he says in the time frame that he says to do it, you will get results. Now, 96% of businesses, according to Inc. Magazine, fail within their first 10 years. I’m going to put a link here. You’ve seen people, James, file bankruptcy as an attorney. I mean, you’ve seen this, and I’m not attacking anybody out there that’s gone into bankruptcy, but most businesses fail by default. I don’t think people maybe think about that a lot. And the way I explain what I do for people is, imagine that you, we had a minefield, okay? So I’m gonna pull up, it’s like, imagine that you were running down a field, okay? This is the field, you click here, you look at the, you’re in a field, okay? And you go, and imagine I’ve already gone through the field. I’ve already made my way through here and here, and da, da, da, da, da, da, da, da, da, da, and I made it through the end and I’m here. And there’s minds on the way, but I know where the minds are and the minds aren’t. It might make sense to follow the guy that knows how to make the mind. Minds. Yeah, not mimes. Not mimes. Not a lot of miming. These are the explosive devices. So if there’s somebody who has made it through the minefield of life and had success, and you could just follow them down the path and not blow up, that would be great. Another way to look at this would be like, if you look at like a mountain path, you know, if you’re somebody out there and you’re like, gosh, you know, I wanna get to the top of the mountain, but I don’t wanna fall off and die, and I wanna get there before nightfall. If you have an experienced guide who’s gone down the path, you can have them lead you down the path, and it just gets done, it makes sense, nobody dies in the process. And I think a lot of people in business, they fail because they just don’t know how to scale their business. They don’t know the proven processes, they don’t know the systems. Now, once we get the accounting in place, the marketing and sales and tracking, now we have to create systems for everything. And by doing that, that’s what creates time freedom. That would be checklists, that would be workflows, that would be processes, this would be documents. These are all the things you need. And if you are out there today and you say, I want to grow my business now, woo! Okay, that’s great. I’m glad you’re excited. What you want to do is you want to go to, right here, thrivetimeshow.com. You can do forward slash EO fire. You can schedule a one-on-one consultation or you can come out to one of our workshops. And our workshops are the highest rated small business workshops on the planet. James, for everybody out there that’s thinking about filling out the form, thinking about, you know, needing help to grow their business, what would you say to them, sir? Do it. Oh, wow. Now, again, not everybody can hide behind their physical beauty in the way that James can. So if you’re out there today and you’re like me, where you don’t have the beauty thing working for you like James, I mean, James could be an actor. I mean we look about people I’m sure do business with James just because he’s a beautiful man but for anybody out there who’s a mere mortal like myself I encourage you to fill out the form. We work with a lot of great normal people just like James and James I’ll give you the final word anybody out there that’s thinking about working with us what would you say? Read whatever Clay tells you to read. Read whatever Clay’s team tells you to read. I’ve got you know three books I think should have been lumped into one. They’re all by Robert Kiyosaki. They’re great books. One of them is Rich Dad, Poor Dad. The next one is Increase Your Financial IQ. And the one after that is The Cashflow Quadrant. They’re amazing books. The guy was homeless, living out of his car, building a new business, built it. You know, at one point, a few years later, he purchased $85 million worth of real estate. And he’s just a great inspiration I think for everybody and talks about some of the keys that you need. And again, that’s Cashflow Quadrant. I’ll put a link there to it. Rich Dad, Poor Dad, Increased Financial IQ and Cashflow Quadrant, all three of those books by Robert Kiyosaki. Hey, listen here, you are bringing these in fast. You give me just a second. This is, okay, so I got the link to the Cash Flow Quadrant and you said Financial IQ is the next book? So the first one was Rich Dad Poor Dad and then the one after that was Increase Your Financial IQ. Increase Your Financial IQ. Increase Your Financial IQ. I see it. Okay, Rich Dad’s. Okay, I see it. I’m putting a link to it right now. Feeling the flow, working it, linking it, putting the link. Ooh, got it right there. And again, folks, if you’re out there, you’re saying, I don’t know where to start. I mean, the thing is, the mind is what the mind is fed. So if you are out there putting books in your mind, and there’s a lot of stuff out there. I mean, there’s Tai Lopez, and there’s all this motivational stuff that, you know, it feels good, it’s exciting, but do you leave actually knowing what to do? I don’t know. I just do our program, it’s month to month. Definitely excited. What’s that? Definitely excited. That’s right. You don’t know what to do. This is a rich dad, poor dad. Okay, and then James, for everybody out there that’s looking for an attorney in New York, if they want to get ahold of you, do you work with clients all over the country or just New York, or how does that process look there? All over the country. It just depends on what the case is about. But yeah, the best thing to do is just to give a call, 212-500-1891, 212-500-1891, 212-500-1891. And we have folks standing by that’ll answer your phone at any time, phone call, and you can just schedule a 10 minute call with me. And James, I guess my final question would be here. What kind of cases do you wanna work with and what kind of cases do you not wanna work with, just so we don’t waste your time or somebody else’s time? Yeah, so it’s primarily business litigation and real estate. Business litigation is, for instance, a breach of contract case, something like that, or a case where an investor invests cash and has trouble recovering it, or real estate transactions in New York, commercial and residential, and commercial disputes, you know, when two businesses fight each other. I think a lot of people, James, are gonna struggle with the spelling of your last name. Can you walk us through the spelling of your last name? Sure. It’s DeChristophero is the way you say it. The spelling is D-E capital C-R-I-S-T-O-F like Frank, A-R-O, DeChristophero. And James, you’ve worked with our team for a long time. I mean, you’ve met our photographers and our videographers and our web team. How would you describe the web photography video, the whole, all the stuff we include with the consulting. I’ve got one word for it and it’s accommodating. There are more words than professional, accommodating, skilled. James I tell you what, you are looking like you smell terrific and I appreciate you being here with me and I will talk to you soon, alright? Alright Clay, thanks very much. Alright, 3, 2, 1, boom! My name is Clay Clark. I’m the former United States Small Business Administration Entrepreneur of the Year, the father of five kids, the owner of thousands of trees, and a man with less talent than you. But yet, despite my lack of talent and skill, I use persistence to achieve success. And I’ve learned best practices by doing the wrong thing a lot, and being mentored by millionaires and billionaires. I’ve met George Foreman. I’ve spent time with George Foreman. I’ve spent time with the founder of Hobby Lobby. I’ve spent time with the founder of Sky Vodka. I’ve spent time with a lot of big kahunas and the number one PR guy in the world. And so I’ve spent time with Michael Levine, the PR consultant for Nike, for Prince, for Michael Jackson, for Tarleton Heston, for Nancy Kerrigan. I’ve spent time with the former Executive Vice President of Walt Disney World Resorts, who used to manage 40,000 employees. I’ve spent time with a lot of big kahunas. And so my goal is to distill the best practices, to break them down into practical action steps that you can apply. And whenever you email me to info at Thrivetimeshow.com, I feel like it is my civic duty to answer your questions. And so here we go, without any further ado, another question from The Thrive Nation. This question comes in hot from a man by the name of Cole. Cole, your name rhymes with soul and that is great. Here we go. I found the Thrive Time Show through your podcast while working to educate myself on how businesses work. I was also looking into getting an MBA for this purpose, but I think exploring websites like yours could get me what I’m looking for. Do not get an MBA! Do not get an MBA! Do not get an MBA! Do not get an MBA! No matter what you do, do not get an MBA! Do not get an MBA! Elon Musk. Elon Musk, okay? Elon Musk. Look up Elon Musk and what he has to say about MBAs. Elon Musk has a strong opinion about MBAs and I have probably an opinion that’s maybe less strong than Elon Musk’s, but Elon Musk’s take is pretty hot. Also Peter Thiel. Peter Thiel once said, Peter Thiel is one of the early stage investors in Facebook. He’s one of the early guys in PayPal. He has a really hot take. I mean, I have an opinion, but that guy’s got a strong opinion. Peter Thiel has actually told Silicon Valley startups, business owners, he said, do not. I’m quoting Peter Thiel directly. He says, never ever hire an MBA. They will ruin your company. I agree. Most people that I’ve ever hired that have an MBA are a complete disaster because they’ve spent way too Way too much time at school and they have no clue what they’re doing. Do not get an MBA, bro Cole just attend our workshop. Let me I think I’m coming across is kind of harsh. Let me kind of change that Yes, Cole what you want to do if you want to attend that thing, and if you leave us an objective review on iTunes or you subscribe to the podcast and leave us a review, it’s free bro. It’s free. I’m talking about like $3.99. You got to pay for the workbook, so it’s like $27. Now if you went to our workshop, think about this here. To get an MBA, it’s typically like $100,000. So you take $100,000 and you divide that by $27. That means you could attend our workshop 3,703 times. Cole, you could attend our workshop 3,703 times before you would pay for the cost of an MBA. Do not go to, do not get an MBA. No matter what you do, do not get an MBA. This just in. I don’t know what you’re saying. Are you saying I should get an MBA? Three, two, one, boom. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah. So what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. Okay. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both $1.3 billion companies. They both have 2,000 to 3,000 pages of content attached to their website. So to basically go from virtually nonexistent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has, by being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listing and ranking there with Google. And also, we’ve been trying to get Google reviews, asking our customers for reviews. And now we’re the highest rated and most reviewed Pest Salon company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay, so 411% we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now our closing rate is about 85% and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy. But also, we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive and in the refining process. And that has obviously, the 411% shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals and more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year, from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. And it’s incredible, but the reason why we have that success by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews, that way we’ve really been able to come up with a really great team. We’ve created and implemented checklists, that way everything gets done and it gets done right. It creates accountability, we’re able to make sure that everything gets done properly both out in the field and also in our office. Also doing the podcast like Jared had mentioned that has really, really contributed to our success but that, like I said, the diligence and consistency in doing those and that system has really, really been a big blessing in our lives and also it’s really shown that we’ve gotten the success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut, and we didn’t know. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. You know, they implemented those systems, and they taught us those systems. They taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut. Thrive helped us get out of that rut. And if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline but that’s what it’s going to take in order to really succeed. So we just want to give a big shout out to Thrive. A big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42% increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you are looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983 and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay’s done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. He’s this kind of guy who’s worked in every single industry. He’s written books with like Lee Crockrell, head of Disney, with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours on the day-to-day. He does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, organizing everything in their head to building into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, like Clay is like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it, I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys I’m Ryan with Tip Top K9 just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys we appreciate you and really just appreciate how far you’ve taken us. See? It’s good. Nice, right? So this is my old van and our old school marketing. And this is our old team. And by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing. And this is our new team. We went from four to 14. And I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrivetime Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems, so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this, and because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s gonna be the best business workshop ever and we’re gonna give you your money back if you don’t love it. We built this facility for you and we’re excited to see you. Hey, I’m Ryan Wimpey with Tip Top K9 and I’m the founder. I’m Rachel Wimpey and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last 3-4 years. So someone that would be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job but they don’t want to worry about, you know, the high failure rate. They want to do that like bowling with bumper lanes. So you give us a call, reach out to us, we’ll call you and then we’ll send you an FDD, look over that, read it, fall asleep to it, it’s very boring, and then we’ll book a discovery day and you come and you’ll spend a day or two with us, make sure that you actually like it, make sure you’re coming back for something that you want to do. So an FDD is a franchise disclosure document. It’s a federally regulated document that goes into all the nitty-gritty details of what the franchise agreement entails. So who would be a good fit to buy a Tip Top K9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding. And who would not be a good fit is a cat person. So the upfront cost for a Tip Top is $43,000. And a lot of people say they’re generating doctor money, but on our disclosure the numbers are anywhere from over a million dollars a year in dog training what our Oklahoma City location did last year to 25-35 grand a month. To train and get trained by us for Tip Top K9 to run your own Tip Top K9 you would be with us for six weeks here in Tulsa, Oklahoma. So we’ve been married for seven years? Eight years. So if you’re watching this video you’re like hey maybe I want to be a dog trainer hey that was sounds super amazing go to our website tiptopcanada.com click on the yellow franchising tab fill out the form and Rachel and I will give you a call. Our Oklahoma City location last year they did over a million dollars he’s been running that shop for three years before he was a youth pastor with zero sales experience zero dog training experience before he ever met with us. So just call us come spend a day with us spend a couple days with us, make sure you like training dogs and own your own business. Well, the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future and you don’t hate your life. You get an enjoyable job that brings a lot of income but is really rewarding. and I had originally heard about Tip Top K9 through my old pastors who I worked for. They trained their great Pyrenees with Ryan and Tip Top K9. They did a phenomenal job and became really good friends with Ryan and Rachel. I was working at a local church and it was a great experience. I ended up leaving there and working with Ryan and Tip Top K9. The biggest thing that I really really enjoy about being self-employed is that I can create my own schedule. I have the ability to spend more time with my family, my wife and my daughter. So my very favorite thing about training dogs with Tip Top K9 is that I get to work with the people. Obviously, I love working with dogs, but it’s just so rewarding to be able to train a dog that had serious issues, whether it’s behavioral or whatever, and seeing a transformation, taking that dog home, and mom and dad are literally in tears because of how happy they are with the training. If somebody is interested, I’d say don’t hesitate. Make sure you like dogs. Make sure that you enjoy working with people because we’re not just dog trainers. We are customer service people that help dogs. And so definitely, definitely don’t hesitate. Just come in and ask questions ask all the questions you have