Farmers’ Market Grocery Store | “You Made a HUGE Impact On Me. You Helped Refocus Me Over & Over! The Google Thing Is a BIG Deal.” – Logan Duvall of MeAndMcGeeMarket.com + Celebrating 5 Clay Clark Client Success Stories

Audio Transcription

Transcribed with Cockatoo

Well, I want to pull up your site because I want to get into the nitty gritty because there’s somebody out there who’s equally passionate that doesn’t know some of these things. Your website, it’s optimized now. So therefore, people can find you. Has it made an impact on the business? Do people find you now online? Are you seeing more people finding you online than previously?

Because I want to get your thoughts. There’s somebody out there that has a great product, maybe even a similar product or similar niche, but they’re in a different state. Are you getting more people finding you online these days than maybe before you and I first connected?

And the Google, the Google thing is still a big deal, right? Because somebody is going to say fresh eggs near me or pasture raised eggs or grass fed beef or whatever it is that they’re looking for. And what that does is inevitably pulls us up on the Google business profile. And so best farmers market in Arkansas, something like that. And we absolutely have a lot of traffic through there. And then they typically start following us on social media and cultivate a relationship.

And it’s It’s very relationship based for me within the mission. I think that when we go to get groceries, it’s such a hectic, frantic thing, right? We’re just going in there. It’s not a great experience. It’s something that is just a necessity and we have to do. When people come out here, there’s flowers, there’s animals, you know, there’s pigs and there’s some cows, there’s chickens, there’s cat walking around.

Like it is an experience to where you’re having fresh air and sunshine and life, right? And you see people smiling. It’s such a different Type of experience than going to get groceries. I think that’s what people love and why they just keep coming back I don’t I don’t think that you can Fully fully understand that until you do it, right? and so focus is such a big deal and it is so easy to get caught up in either the minutiae or what you think’s important and just to have that Reset of somebody that’s been through it worked with other people in your type of situation and I mean retails retail but everything a little bit different.

But the foundation and having that focus and just to have an assessment to have some sort of a spreadsheet that you’re filling out and you can visually see if you’re headed in the right direction or what kind of, you know, cycle you’re in. I think a business coach is absolutely a necessity. And again, I mean, you have definitely positively impacted my life.

How did you originally hear about the Thrive Time show or that which I do?

Yeah, so I was an avid listener to John Lee Dumas early on. And you went on his show. And I was like, man, this guy is a lot of energy. He’s right down the road from me in Tulsa. I was like, I got to learn more. And so that’s how we connected.

So it’s me and McGee Market, so M -E -A -N -D and then M -C. GEE market and we were a farmers market style grocery store right in Little Rock right outside and It’s just local food systems building out as much as we possibly can to provide for a community right to be a hub and Support our farmers and support people in getting the healthy good food meats and eggs and cheese Was very active in getting raw milk legalized. That was a new change for 2025. And so we now have that that’s a big big deal. Clay, as you know, they may not, I’m about as ADHD, emotionally driven, just go a thousand miles an hour towards whatever I am passionate about. And so that’s not always good for business.

So you were always a great sounding board on like, hey, maybe you shouldn’t do that, or maybe you should rethink about that. And so you made a huge impact on me. And I still often think about, wow, Clay would not tell me to do that. But everything that you did, I still think back to. I think back to the exposure that we got. This is, it’s a big deal.

And so you helped refocus me over and over and over, right? And I think that that is such a beautiful thing within accountability, if you’re gonna have a coach, to be able to have somebody that has an outside perspective to go, because sometimes we get too far in the weeds, too far in our own way. But yeah, you’ve made a huge, huge impact on my life. Farmers market, regenerative agriculture, health, I mean all of it has brought me to the oldest water buffalo farm in the United States. And it just happens to be right here in Arkansas.

Visiting with Turkey Creek and their incredible setup. I’m excited to see what the future has in store for this incredible animal.

You could be anywhere doing a lot of different things, but you chose to be here.

Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi -million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you, and they have a lot of time on their hands. They started from the bottom, now they’re here.

It’s the Thrive Time Show starring the former U .

S.

Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zillner. Two men, eight kids, co -created by two different women, 13 multimillion dollar businesses.

We started from the bottom, and now we’re at the top Teaching you the systems to get what we got Colton Dixon’s on the hooks, I break down the books See it’s bringing some wisdom and the good looks As the father, so if you see my wife and kids, please, it’s the CNC OK, Thrive Nation, on today’s show, I want to talk about sowing prosperity. I want to encourage everybody. I want to sow a seed of prosperity into your life. I want you, if you’re watching this show, to know that you have the mental capacity and tenacity needed to turn your dreams into reality. If you have the mental capacity and tenacity to listen to today’s show, if you have the mental capacity and tenacity to listen to today’s show, I promise that you have both the mental capacity and tenacity needed to become successful as an entrepreneur. And so on today’s show, we are interviewing a man that I’ve had the pleasure of working with and helping as a business coach advisor.

And it’s really fun because he just continues to put in the work. And recently, a longtime listener of ours said, hey, didn’t you work with this Logan guy? And I said, yes, yes, we did. And they go, I think he just interviewed Mel Gibson or something. And that was fun. And then a listener probably six months ago said, hey, I heard one of your shows that you did back in the day with this Logan guy.

Is he in Arkansas? And I said, yeah. They go, I think I just bought something from this guy. And then I ran into a person. probably a year ago that’s been listening to his podcast on YouTube. And so it’s really fun to see Logan continue to implement and to have massive success.

With that being said, Logan DeVall, welcome to the Thrive Time Show. How are you, sir?

I’m great, Clay. How are you?

buddy? I’m doing great. I’m doing great. So I want to get into my stack of stuff here. Then we’ll get into what you’re working on now.

So first off, how did you originally hear about the Thrive Time Show or that which I do? Yeah, so I was an avid listener to John Lee Dumas early on. And you went on his show. And I was like, man, this guy, there’s a lot of energy. He’s right down the road from me in Tulsa. I was like, I got to learn more.

And so that’s how we connected. Now can you tell everybody out there what’s the name of your website or maybe what’s your web address and what kind of products and services do you provide? Yeah, so it’s me and McGee Market. So M -E -A -N -D and then M -C -G -E -E Market. And we’re a farmer’s market style grocery store right in Little Rock, right outside. And it’s just local food systems building out as much as we possibly can to provide for a community, right?

To be a hub and support our farmers and support people in getting the healthy, good food. There’s a lot that goes into it, a lot of different layers. So I want to pull this up real quick so people can check out your website. So if I’m watching right now and I go to meandmcgeemarket . com, or maybe I live in the area and I want to visit you, what kind of products can I find there? Am I buying local eggs, local meat, local dairy, local grocery?

I mean, tell me about the kinds of products that you provide and maybe how you got started. Because I think that’s the part where people get stuck as they go, OK, look at this guy. He’s doing great now.

But tell us about the products you provide and then how you actually got started. So Clay, it’s really seasonal. And so what we do is you have to follow the sun, right? You follow the season, spring, summer, fall, winter, right? And so like right now, as we’re recording this at the end of December, it’s a lot of our baked goods, a lot of meats and eggs and cheese was very active in getting raw milk legalized. That was a new change for 2025.

And so we now have that. That’s a big, big deal. And so when we are looking at what we use, we don’t have a lot of produce in December grown in Arkansas or the surrounding area. So we have very limited on that. And so you just kind of shift throughout the year.

In the summer, it’s all the tomatoes and watermelons and all the things everybody gets super excited about and just their seasons. And so it follows that. It’s a lot different than than going to a big box store and always having whatever always available, because that’s really not the way it’s supposed to work. We started actually by accident, really. It was a little hobby, it was a passion. My grandparents had a house, put in a little garden, had pecan trees.

And my grandma said, we’re going to collect these pecans, I’m going to shell them, and then I’m going to send you out on the side of the road and sell them. That’s what she told my grandpa. And grandpa thought she was absolutely crazy, but did it. right just make her happy and made like 200 one day selling pecans and he said well maybe there’s something to this uh you know in our retirement years and so people started pulling in and asking if they could get things out of the garden and so all of it really just started by that desire from the community of wanting something right more more local more real food, and we’ve just continued to add layers. My mother came on once my grandpa got sick, cancer, and she took it to another level.

And I joined a little bit later after that. And now we’re, as you coined, the highest rated and most reviewed farmer’s market in Arkansas. So would you consider yourself a farmer’s market if someone was Googling you? Do you fit in the category of farmer’s market or local market?

What do you call what you do? what I call it a farmer’s market style grocery store and so farmers markets are that that’s kind of that marketing term. But when you think of it you think of like a downtown vendor operated open source farmers market. And then that’s really only during the summer kind of that peak harvest in most places. But I mean we won like the top grocery store in the state too, right?

So like we’re year round, so we’re not really a farmer’s market, but we are outdoor and have that farmer’s market feel. So it’s really a hybrid model in between the two. Now, I’m not asking for how much money you make. I am asking how you make money, though, because people out there, there’s somebody out there watching the show that probably wants to do what you’re doing in Iowa or do what you’re doing in Oregon or do what you’re doing in Florida. How does the mechanics of that work? I mean, how do you source the product and then how do you monetize it?

Where we are in that niche, starting out is hard. I’m not going to sugar coat that, but it’s a really important endeavor that we need in every community. So I hope that people take away that, yeah, we need to do that. And you can make good money in it. But when we were starting out, we were essentially doing a lot of stuff ourselves, right? We were canning our own, baking our own, making jams and jellies, pickling, all of these things.

early on because we didn’t have the relationships or the networks. But then as we would come across somebody at like a trade show, we would invite them to partner with us. It was a wholesale retail relationship. It just kind of kept growing and allowed us to offer more things. Then farmers would show up and they would say, hey, I’m going to have okra. And so it’s really organic early on or a lot of groundwork, just attempting to build those relationships to where you have those products within that timeframe.

And then now, I mean, we have somebody almost daily is asking us if they could, you know, sell their products to us. And so there is a lot that goes into it. in the farming world, Clay, a lot of people do it because they love it, right? They want to be a homesteader. And then now, well, we got a little bit of extra maybe pork or eggs or the raising quail or rabbit, whatever it is. And now they have the little bit of extra where I think that you really, if you’re going to be in that retail side, you need to kind of go all in.

You need to be focused on how do I market well? Am I having the appropriate margin? Am I utilizing the social media? I think that’s a huge, huge platform. Am I executing on how I’m able to provide that product, right? And there’s always a quality control.

The biggest downside, in my opinion, is the seasonality of it and the lack of conformity, right? The lack of a consistent, you don’t always have a widget that fits this perfect mark, right? It’s always different. And this is why the relationship with the customers and being able to communicate is so important because it is always changing, always just a little bit different. Now shifting gears, I want to get into your podcast for a second. One thing you’ve been faithfully doing is you’ve been broadcasting.

I would call it vlogging. I would call it podcasting. You’re consistently putting out content. And there are seasons where you’re putting out a lot of content, seasons where you’re putting out less. Tell us about your YouTube channel and what your heart was behind starting this YouTube channel and maybe what kind of content people can find if they do go to the Sewing Prosperity channel on YouTube. And by the way, I’ll put a link on the show notes so people can find it.

What was the heart behind starting this YouTube channel and what kind of content can people find there? So in 2019, my oldest, I have four kids and my oldest was five and he was diagnosed with stage four cancer. And so that gut punch or life ambush caused me to just try to dive in and figure out what I could do. And I remember sitting there, uh, early on and I asked the oncologist, what do I feed him? And they, they’re like, oh, it doesn’t matter. Just whatever, just do whatever.

weight and I was like that really just doesn’t set well with with me and so I began to start devouring every nutrition book I could get especially in in cancer worlds and that led me to learn a lot and to realize that we’ve basically been misled or lied to about absolutely everything and so I wanted to start having you know, information that help people. How do we overcome cancer? How do we do these things? And so by having a podcast, it gave me an opportunity for someone else to have a reason to talk to me, right? So like all kinds of the big names and whatever niche it is, if they have a book or whatever. So I selfishly use the podcast actually just to allow me to have connections and a reason for people to talk to me.

But within that, I figured out that our food system is completely broken. And the solution for that is like regenerative agriculture. I learned that cancer isn’t what we’ve been told at all. And that the way that we approach that is through a lifestyle as well as diet, nutrition. But I kept going on and kept weaving. So it’s health, it’s agriculture, it is cancer specific, and all of these things come together and we’re able to help people.

So the podcast is a resource to help people sow prosperity. Prosperity to me means curing cancer and cultivating sovereignty. You said regenerative farming. That’s a whole other show right there, but I want to get into that for a second. There’s somebody watching this right now who’s going, I want to do regenerative farming. Tell us about regenerative farming.

How is that different than maybe the default industrial farming that’s happening all across America? Well, the industrial model is very centralized and very focused on one thing, right? Like if it’s a hog, they’re doing this inside of a house into a specific breed. and they’re doing this system, and then there’s consequences of doing that and artificial means. Whereas regenerative is a way that a philosophy that’s trying to rebuild and mimic the system. So how God designed us to do things, right?

So we would have the greatest example, in my opinion, is looking at the Great Plains and bison. What did bison do to build the most fertile land in the continental United States? Well, they mobbed… mobbed together, they moved, they ate, they ate it down, then they moved, they pooped, they peed all over that. And they constantly were building a amazing soil that created a lot of life, an ecosystem with a lot of diversity. So what we’re doing is we’re mimicking that. So we’re using cows and sheep and goats and chickens that mimic a system of regeneration of cycles of seasons.

And instead of just having a feedlot where you’re eating, you’re feeding these cows, right? And they’re just standing in there, they’re making a mess, they’re just building this nastiness that sits there. Now we’re using a way to build the soil. And this goes into really a lot more of our local processors to where we know where our meat’s coming from. When you start looking at the food system and how centralized beef is, in general, meat, any of it, it’s like four big corporations that control that whole thing. And so when you start looking into how controlled the food system is, it’s pretty scary.

And regenerative and local foods give us an option to kind of counter that. If somebody were to go to your store right now, what kind of hours do you keep? And what kind of food could they find here in December? What kind of food could you have? I’m just trying to give people a little more clarity about what you do, because it’s a pretty awesome thing. And you wouldn’t believe how many people I talk to.

Maybe you would, but most people wouldn’t believe how pervasive the interest is. in regenerative farming, local farming, eating local produce. So I guess, what kind of products can people find right now in December at your place?

And just walk us through that a little bit. So if you walk into our market that has the indoor portion, it’s going to be freezers that have all of the meats that you can think of, right? So like in beef, what we do is I buy a head of beef. So we have every cut, right? I have it processed to my specs. That’s going to be ground, that’s going to be rib eyes, that’s going to be fillets, roasts, all of the parts that you go, even some like oxtail and some of the more unique things.

We’re going to have pork. And so we know exactly where these animals are coming from. There’s chicken. A big thing that I did a documentary with, anybody that’s interested in the Virginia of agriculture probably knows the white oak pastures and Will Harris. So he’s down in Bluffton, Georgia, did a little documentary with him. And so there’s an example of how the chickens are raised in these big chicken tractors.

So you move them, they’re on skids or maybe even wheels, and you move it to a new, fresh, ground every single day. And so they’re not in these chicken houses under fake lights, under fake air, and you’re just moving them around and all they’re doing is cleaning up bugs. If you had cattle there, they’re scraping up, they’re moving and making the soil so much better. So you have that. We have raw milk. We have cheeses.

We have everything that you would really think of in a regular grocery store. It just follows more of a seasonal and a not infinite way. Now, so if somebody was saying right now they’re watching this, they go, man, Logan, I want to reach out to you. I would like to maybe be a guest on your show or interview you. How do people get ahold of you? What’s the best way for someone to do that?

You know, email, probably email or going to the Facebook on me and McGee Market.

That’s my my main platform.

Facebook. has been really good to us. Just send a message. Just me and McGee Market is my main one, or just Logan Duvall.

I’m on all the platforms. OK, now switching gears again here. Mel Gibson, people that have seen Braveheart, this just in. Someone has seen Braveheart. Let me pull up on the screen here. Somebody, this just in, folks.

Mel Gibson was in this movie called Braveheart. There’s somebody watching right now who has probably seen Braveheart. There is Mel Gibson, the man who produced, created, directed, acted in, starred in Braveheart, The Passion of the Christ. I mean, some of the biggest films in the history of America. of the world. Mel Gibson, there he is.

And you were able to be on a broadcast with Mel Gibson. The show is called Sewing Prosperity Together with Mel Gibson.

Cancer, What Are We Missing?

001. That’s the show. I’ll put a link on the show notes. Tell us about that interaction with Mel Gibson.

How did that come to be, and what did you learn from that interaction? Yeah, so the lady that was in the middle, that’s Dr. Petra Davlar. She is a naturopathic, oncology -focused physician, and one of my best friends in the world. Her and I have been so deep into the research of cancer and obviously that’s what she does. So she was a previous guest and we just hit it off and over the years have continued diving in. Mel went on Rogan and talked about some alternative things that we’ve, you know, all been hammered for if we talked about it.

So Ivermectin, Fimbendazole, Methylene Blue, Chlorine Dioxide, name a few. And one of the things what what happened is that went epically viral and so again cancer is really even more my world than even this uh the the food system but we petro knows mel very well and so it’s like man there’s some things that we need to really kind of go through there because i don’t want people thinking they can go to tractor supply and cure cancer there’s more to it i think we’re missing what is definition of cancer. And so we got with Mel and said, hey, this is what went on with those three friends that you have that are cancer free. This was the full protocol. Yes, those things were included, but we just wanted to lay out the whole thing.

And Mel just has been relentless on trying to understand and relentless on trying to help his friends and understand cancer. I just think he’s a genuinely wonderful human being and I’ve been thoroughly impressed with how much he’s trying to help people without absolutely anything coming back to him other than, you know, more time and, you know, with his friends. So that was the genesis behind that. We had to put it on Rumble. I don’t do a lot on Rumble because YouTube killed it. YouTube almost lost the whole channel just by interviewing Mel when we uploaded that conversation.

So that’s why it’s on Rumble and not on YouTube. Now, what’s your vision here for the next, let’s say, 12 months? What are you working on at Me and McGee Market on the Sewing Prosperity podcast? What are some things that you’re working on?

Or how can our listeners maybe team up with you in some capacity? Yeah, Clay, my goal is to cure cancer. That’s it. And we utilize food to do that. We utilize sunlight. We utilize what the framework is that Petra and I have laid out in light, water, magnetism, temperature, and time.

And so when we look at Genesis 1 through 12, you start looking at how it was laid out and how far away that our modern lifestyles have gotten from that. So we try to really focus on this foundation first. To me, that’s like the Archimedes lever on if something’s going to work, Let’s say an ivermectin, a fenbendazole, a chemo, a radiation, whatever. We need to really get that foundation. So what I’m going to do and Petra’s doing is we’re just making sure that we understand how that foundation is really implemented, share how it’s implemented. We have a support group to where we meet once a week, that we have people from all over the world.

They log in. we have a little presentation and then a Q &A. And so just to continue allowing that to, that information that, because we’re really seeing some amazing things. Because whether it’s high blood pressure, cancer, diabetes, Alzheimer’s, dementia, Parkinson’s, whatever it is, like the foundation is still the same. So we get that out, we help people, That’s a huge thing. I want to see other markets like us everywhere.

I think every single community needs a Butcher Baker Candlestick Maker. It’s not about me and McGee Market in my context. I want to see a me and McGee Market type thing in every single community across the country because that’s how we decentralize and that’s how we fight the system.

is decouplize. Now, I know people are only listening right now because you could be a male model and you’ve chosen to throw that career away to run your own business. But seriously, if somebody out there that they want to team up with you and they say, I like this idea of a local market, are you asking people just to go to your website and fill out the form?

Or what’s the most direct, specific call to action for anybody who does want to team up with you in maybe that area? Yeah, just send me an email. If we’re going to do a podcast interview, I do interviews all the time across the board, whether that’s agriculture or health. But I’m happy to visit with anybody that’s trying to put in the work and implement these things. Just seriously, there’s nothing too special. I’m not formal because this isn’t the business side of it.

Send me a message. Say you heard me visiting with Clay. Want to talk about fill in the blank.

And we’re just going to We’ll take it. Now, shifting gears for a second, when I first connected with you, or you connected with me, whatever that looks like, we did a 13 -point assessment. And I knew right away that we would be able to help you gain traction. And I think a big part of traction is saying no to distractions and to focus on the things that we’re doing.

produce fruit in your life and to say no to the things that are not going to produce fruit. Could you talk a little bit about the impact of us working together on a weekly basis and just how that maybe that coaching impacted or did not impact your business? Yeah, so Clay, like as you know, they may not, I’m about as ADHD, emotionally driven, just go a thousand miles an hour towards whatever I am passionate about. And so that’s not always good for business. So you were always a great sounding board on like, hey, maybe you shouldn’t do that, or maybe you should rethink about that. And so you made a huge impact on me.

And I still often think about, wow, Clay would, not tell me to do that. But everything that you did, I still think back to. I think back to the exposure that we got, the emphasis on say like the Google reviews. This is, it’s a big deal. And so you helped refocus me over and over and over, right? And I think that that is such a beautiful thing within accountability, if you’re going to have a coach, to be able to have somebody that has an outside perspective to go, because sometimes we get too far in the weeds, too far in our own way.

But yeah, you’ve made a huge, huge impact on my life. Well, I want to pull up your site, because I want to get into the nitty gritty, because there’s somebody out there who’s equally passionate that doesn’t know some of these things. Your website. It’s optimized now. So therefore, people can find you. Has it made an impact on the business?

Do people find you now online? Are you seeing more people finding you online than previously? Because I want to get your thoughts. There’s somebody out there that has a great product, maybe even a similar product or similar niche, but they’re in a different state.

Are you getting more people finding you online these days than maybe before you and I first connected? Yeah, definitely. Definitely. And y ‘all are actually the ones that built out that website. I haven’t done anything. to it.

The Google thing is still a big deal, right? Because somebody’s going to say, fresh eggs near me, or pasture raised eggs, or grass fed beef, or whatever it is that they’re looking for. And what that does is inevitably pulls us up on the Google business profile. And so Best Farmers Market in Arkansas, something like that. And we absolutely have a lot of traffic through there. And then they typically start following us on social media and cultivate a relationship.

And it’s… It’s very relationship -based for me within the mission, and this may sound terrible, but I’m not trying to serve everybody.

I’m trying to build a community of people that get it and want it, and so I’m perfectly fine with somebody going the opposite direction. If you get in, and let’s row together, or go do your own thing. Now, I’ve got three final questions. They’re all action questions. So three final questions for you. One, if I’m thinking about going to meandmcgeemarket .

com because I’m in the area, I looked you up, and I’m going, hey, I’m near Little Rock. I’m near North Little Rock. I should come by. What is somebody missing out on if they don’t go to meandmcgeemarket .

com or visit you in person? Just the experience. I think that when we go to get groceries, it’s such a hectic, frantic thing, right? We’re just going in there. It’s not a great experience. It’s something that is just a necessity and we have to do.

When people come out here, there’s flowers, there’s animals, you know, there’s pigs and there’s some cows, there’s chickens, there’s a cat walking around. Like, it is an experience to where you’re having fresh air and sunshine and life, right? And you see people smiling. It’s such a different experience.

type of experience than going to get groceries. I think that’s what people love and why they just keep coming back. Next question for you. For somebody out there that says, you know, I’m thinking about doing regenerative farming. I’m thinking about it. meat and local products, fresh eggs, fresh meat.

Does it taste better? And what’s somebody missing out on if they are not eating, consuming a diet of consistently fresh eggs, organic beef?

And what is somebody missing out on if they’ve yet to experience fresh eggs, organic meat, these kind of things? Yeah. Well, taste, absolutely. There is a huge, huge taste. And so the tomato is our number one product, by far. And so when you have a good tomato, Homegrown local tomato.

It’s a completely different experience than what you’re gonna get from say Subway, right? Like it’s a real deal amazing experience same for peaches and watermelon cantaloupe of Cucumbers all of those things are huge on the meat. It’s crazy. One of the biggest things for me is the smell I didn’t realize that other meat did not smell good. I And so that that may sound you know a little weird, but there’s no smell. It’s rich It’s you know some one of the big knocks is that you get is that well.

I don’t like grass -fed meat well Okay, it is a lot richer. It has flavor. You don’t have to cover it with seasonings you get real rich meat, real fat and protein. When you get something from the store, you’re typically going to have something that has been grain finished. It’s literally an obese and typically sick animal, and the sickness has an impact. So when it’s raised on grass in a regenerative system, the nutrients are much, much higher, whether that’s minerals and polyphenols.

But It is much, much better. Same goes for eggs.

Same goes for milk. The milk, that’s worth a whole show of itself. Final question for you. There’s a lot of entrepreneurs out there that need focus. They need to focus on core tasks until success. What?

Focus on core tasks until success. Focus, folks. Focus. Somebody out there, they’re an entrepreneur. They’re going 90 miles an hour. hour, they’ve got a lot of dreams, a lot of visions, and they need to focus on core tasks until success.

What would you say is the benefit of having a business coach or having worked with each other? What would you say is the benefit for somebody out there that doesn’t maybe know what it’s like to team up with us for a season in their life? What would you say? I don’t think that you can fully, fully Understand that until you do it, right? And so focus is such a big deal and it is so easy to get caught up in either the minutiae or what you think is important. And just to have that reset of somebody that’s been through it, worked with other people in your type of situation.

And I mean, retail is retail, but everything’s a little bit different. But the foundation and having that focus and just to have an assessment, to have some sort of a spreadsheet that you’re filling out and you can visually see if you’re headed in the right direction or what kind of, you know, cycle you’re in, I think a business coach is absolutely a necessity. And again, you have definitely positively impacted my life. Logan, I’ll give you the final word. There’s somebody out there who’s going, man, regenerative farming, I’m excited about it. Local farming, I’m excited about it.

I want to open my local grocery store. I want to follow this guy online.

People are excited right now. I’ll give you the final word. What do you say to anybody out there that’s maybe hearing your voice for the first time? We need it. We need people to do that. We are those frontline soldiers for a system that is completely broken.

And if you don’t understand, we need to look back at history and see, give them a bread and circus, because that’s where we are. And we are not able to feed ourselves, even in an agrarian state like Texas. Arkansas, it’s a commodity system and it’s broken.

And that’s why when you look at the bankruptcies that are happening, the consolidation of food, the sick care, it’s all interwoven in the same thing.

And until we get back to local and into where we can feed ourselves, it’s an issue.

So we need you. We need everybody to do this, to either go to the farmer’s market and support it, start your own, start a little raised bed, whatever you can do.

But we need to become much more food self -sufficient and reliant.

Folks, that’s Logan Duvall. The website is meandmcgeemarket . com. He’s making a big impact. This is a guy that made a raw milk. He helped bring raw milk back, made raw milk a legal product you could actually buy in Arkansas.

He’s impacting the lives of many people in Arkansas, helping to make their lives better. He saw a problem, and he’s focused on solving it. That’s, again, Logan Duvall. Right there, the website is meandmcgeemarket .

com.

I’ll put a link to all the places you can find Logan in the show notes.

Logan, thank you so much for your time today, sir. and I’ll talk to you soon. Thanks, brother. Bye. My name is Kevin Thomas, and the name of our company is MultiClean. We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas, and soon to be Arkansas.

We have probably grown probably five times. I think when we first started with you, we had 60 to 65 employees. And now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences. And amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO and the coaching is just great because there’s accountability and it’s just a fantastic.

way to grow your company. Having a relationship with Thrive Time, it’s just been amazing for multi -claim. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do.

What we do is commercial janitorial service. And you guys are the experts on marketing. teach me and hold my hand and show me how to do it right. And therefore, now my company is much, much larger. Folks, on today’s show, we’re joined by a real client. He may look like a male model.

He may look like a hologram, but he’s a real person. He’s a longtime client.

He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine. Ladies and gentlemen, please welcome to the show, Kevin.

Welcome on to The Thrive Time Show.

How are you, sir? Clay, I’m doing great.

Had a great Christmas holiday, and I’m glad to be here.

OK, so first question, can you tell us what is your name, first and last name, and what’s the name of your company, sir?

My name is Kevin Thomas, and the name of our company is MultiClean. We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas, and soon to be Arkansas. And how long have we worked with you approximately at this point, sir? It’s been about six, seven years. And, you know, so many people reach out to me. I mean, literally every day. I just talked to a woman this morning.

We get 10 to 20 people a day that reach out wanting to see if we can help them grow their companies. And we only work with 160 clients. And I do that because I want to only work with people that are super coachable.

And so this woman on the call today was asking me, she said, well, what’s the most important thing that you do, that you have to do to grow your company?

And I was telling her, I said, that’s good. of like asking a skilled chef what’s the most important ingredient to make great cookies. Is it flour? Is it eggs? Is it butter? It’s like asking a home builder what’s the most important component to building a house.

Is it the footings? Is it the frame?

Is it the concrete? That’s like asking, it’s a great, maybe it’s a great question, but really it’s all of it. And so I really wanted to talk to you today about all of it, implementing all of it, growing MultiClean, how we’ve been able to do it. So first off, could you share what it’s like to have a coach that works with you every week who’s committed to helping you improve your business by 1 % or 2 % every week? Well, Andrew is my coach. And the great thing about having him as the coach is he keeps me accountable.

Because sometimes when you’re the owner, there’s no one to be accountable to.

And he keeps me on track. He keeps me tracking sales, tracking wins.

If we have a loss, he helps me figure out what happened. He just keeps me being consistent with our processes, with our systems, which before we got involved with Thrive Time, we didn’t really have any systems or processes in place. And in terms of growth over these past six or seven years, I’m not looking for you to share the actual sales totals because you’re a larger company at this point.

But could you share how much growth have you had over the past six or seven years? We have probably grown probably five times. I think when we first started with you, we had 60 to 65 employees. And now we have a little over 300 employees.

So just to be clear, I’m making sure I’m taking notes here.

You’ve grown five times. And you’ve grown from how many times? to how many employees? About 60, 65 to well over 300 in that time frame.

So let’s unpack all the specific aspects of business growth.

And I’m going to pull up a document so our listeners can see.

What’s your website we can go to right now to look at while I’m pulling up this source document? What’s your web address, sir? The website is MultiClean, just like it sounds. MultiCleanOK . com. MultiCleanOK .

com. Pull this up. And as I pulled up this source document, many people say, Clay, why do you pull up these documents? Well, contrary to popular belief, most successful people that I know use workflows. They use documents. They use checklists.

We don’t typically memorize things. And a lot of times people say, what? I say, yeah, as a business owner, I’m not going to try to impress you with my memory. But I am going to teach you proven systems. And so when somebody goes to implement these business systems as a coach, we’re going to guide you through all of these processes. But there’s a lot there to it.

There’s a lot of steps. It’s step one. It’s step two. It’s step three. It’s step 807. It’s a lot of steps here.

And so as we’re going through this, I don’t want anyone to feel overwhelmed. But I just want people to understand, it’s implementing all of these systems simultaneously that produces the success.

So first off, establishing your goals. I’m not trying to have you hop on today’s show and share what your goals are necessarily. But let’s start with step one. Why is it important for everybody out there figure out clearly what your goals are. Well, Clay, it’s important to have goals. Otherwise, you wouldn’t really know.

You wouldn’t know where you’re going. You wouldn’t know if you reached a certain level of success unless you have a goal that you’re going for. And plus those goals for me anyway. they keep me motivated to grow my company, to grow my employees, to better my employees, and also to make my family stronger and better as well. So we have those goals. That’s step one.

We’ve got to have those goals. Goals for our faith, our family, our finances, our fitness, our friendship, our fun. And some of us are better in certain areas. Some of us need help in other areas. But we’ve got to have our goals. Second, we’ve got to determine our breakeven point.

And I think that’s something that a lot of business owners don’t know. So I’m just going to be very clear with our listeners and kind of bare my soul. But when we work with a client like you, we charge you $1 ,700 a month, and we make a 20 % margin. So we make a 20 % margin. $340 a month per client. I know what my costs are.

Kevin, you know what you pay me. It’s very clear, my profit margin. Most business owners, though, when we start working with them, they don’t know their breakeven point. Could you share why it’s important for you, as an owner of a company now with 300 employees, to know your breakeven point? Well, it’s really important because you don’t know if you’re making money.

And you need to know what your margins are going to be. You need to know what your cost is so that way you can take your profit. and then turn that around and pay your overhead, pay your employees, and most of all, most importantly, is to pay yourself. And because if you’re not paying yourself and if you’re not making an income, then the business is pretty much dead. And again, I’m taking notes here. If it sounds like I’m typing a novel, I’m not.

I’m just taking notes so everyone can really dial into this. Now, box three, you have to know how many hours a week you’re willing to work. Now, one thing about you, bragging on you, is you’re willing to do whatever you need to do, but you’re also super committed to your family. So again, I repeat, you’re very willing to do whatever you need to do, but you’re also committed to your family. So we’re recording this testimonial today on a Saturday, and virtually every day entrepreneur I’ve ever met in my life.

I don’t say virtually every entrepreneur I’ve ever interviewed in my life on this show. We’ve interviewed billions of people. multimillionaires, all of them are no stranger to working on Saturdays. Can you talk about that, about just being realistic with yourself and your family, about how many hours per week you’re actually willing to work? Well, as the owner, you have to be willing to work whatever it takes, whether it’s eight hours or 15 hours a day. Since we’ve been in business for 31 years, we have a fantastic team right now.

And so my hours have cut down.

So I’m actually able to spend more time with my family, because I have such a fantastic team. And we have fantastic processes. But as a new owner, you just have to do whatever, whatever you have to do to get it done. And eventually, it will get easier, not much easier, but it will get easier. Now we move on to this next box. You have to know your unique value proposition.

Now, as a coaching platform, what we try to do is work with wonderful clients like you to help you stand out in the clutter of commerce. And one of the things that I found out about your business very quickly is you had a long history of running your business. I mean, you weren’t a startup. You had had a long history of success. And so I was telling Andrew, hey, we need to document all of Kevin’s testimonials. We need to gather them in one place.

We need to start getting Google reviews, objective Google reviews from real clients. We need to do that because, and I’m not, this is not a backhanded compliment. You had a very good business, but you guys had not documented your client successes over the years.

You didn’t have video proof that you guys did a good job. You didn’t have documented testimonials. You did not have objective Google reviews that matched the quality you provided. Can you talk about the importance of documenting your actual client testimonials and gathering those objective reviews? Absolutely. That’s really huge in our growth, the fact that we are the highest and most

commercial cleaning service in the entire state of Oklahoma is a very important thing. And it just shows proof of who we are when we get Google reviews. Also, when we do video testimonials, it’s real people giving real testimonials. It’s not super, super professional. It’s just a real person giving a real review about how they feel about MultiClean.

And It’s just been a huge help to our business when people that get online, they look for a commercial cleaning service, and usually they go to the maps page. We’re right there all the time. And usually we get picked to give someone a quote. And that’s been really instrumental in the growth of MultiClean. And again, this is not an event. This is an ongoing process.

And every week, we’re gathering objective Google reviews, objective video reviews. And again, that’s one of the ways you stand out in the clutter of commerce. The next is the branding. A lot of times, we meet a business owner, Kevin, and their website is in disrepair. Their website needs help. So I think about clients that we’ve had tremendous success with.

Brands like Shaw Homes, when we started working with Shaw Homes, by the way, Shaw Homes was just sold, but we started working with Shaw Homes. They were around $14 million a year of sales, and we helped them to grow over $150 million in sales. So just to be clear, we helped Shaw Homes grow from $14 million in sales to over $150 million in sales. We work with wonderful brands like Oxifresh, where Oxifresh today now has over 550 locations. And branding really is just the perception that people have when they see your company for the first time.

Branding is your website, your print pieces, your logos, your business cards, your one sheets.

Branding is the perception people have when they see your business for the first time. And I would encourage everybody out there to self -assess yourself on a scale of one to ten.

Ten being the highest, one being the lowest.

worst. How highly would you rank your branding? Kevin, can you talk about the impact that’s made having professional branding working for you? Absolutely. Branding is pretty key in the commercial janitorial service because there are a lot of startups that are very cheap and don’t really offer much service when we show up. Everything that we do is professional.

Our card looks good. Our proposal looks good. We have a team here that continually communicates with a customer or potential customer. And so having that brand that this is a professional company, we have a lot of respect out there amongst our competitors and amongst our clients as well, because we have that the quality name goes with MultiClean, and that’s very important in this industry. Now, again, there’s somebody out there who needs to hear this. We’ve been working together for years.

And every week, you’re growing by. Every week, we’re improving the company, in my opinion, by 1 % or 2%. So at the end of the year, you say, what did we do? Well, we made the company 50 % better. Every week, we’re improving the company by 1 % or 2%. Well, what are we talking about?

At the end of the year, you’ve grown the company.

At the end of the five years, you’ve grown the company.

At the end of the six years, you look back and go, wow, we’re five times larger.

What do you say to somebody out there that’s looking to get rich quick, somebody who’s looking for the one thing that will turn their business around and make them rich tomorrow? What would you say? give it up on that idea because there’s no such thing as, it’s more like get rich slowly. That’s the only way to be successful is take your time, do it right, be patient, be a man or a woman of integrity and make good decisions for your company and just do it right. Now step four, I’m going through this methodically, folks.

Step number four, again, you define your unique value proposition. Got it. OK. Step five, you improve your branding. Step six, you have to come up with a three -legged marketing stool. And with your business, we have clearly defined a three -legged marketing stool.

What does that mean? A stool with three legs is stable. A stool with one leg is going to fall over. It’s probably not even a stool. At that point, it’s sort of a monopod. But you have to have a three -legged marketing stool.

So for your company, we have three things that we do. we do too, but one is we really, really focus on search engine optimization by gathering the most objective reviews, writing original content, gathering video testimonials.

Second, Dream 100. That’s where you reach out to your ideal and likely buyers consistently. You reach out to your ideal and likely buyers. And third, you’re wowing your customers to the point that you’re generating word of mouth. The word of mouth is becoming, you’re intentional about wowing your customers, thus it creates word of mouth. Could you talk about the importance of having a three -legged marketing stool for anybody out there that has a one -legged marketing stool or no intentional approach to marketing at all?

Well, Clay, the nice thing about the three -legged marketing is that we learned that from you at ThriveTime. We didn’t really know what we were doing. And so when we joined up with ThriveTime, we started doing the SEO. We got our website in order, got it all cleaned up so that when people search for commercial janitorial services, they find us. Also, when they do find us, we’re top in Google reviews. And then also with the Dream 100, we have a database in our Excel and HubSpot that we’re continually going to and making cold calls.

And the important thing about all that is that you can’t just rely on one. Maybe one day, one’s doing well. The next day, next month, another one is doing well. So it’s circular. At one point, one of them is always going to do well. well to help your company grow.

Now, once leads come in, you have to actually sell something. And this just in, if we don’t sell, our business will go to hell. You know that. Most of our listeners know that, too. But I think there’s a lot of entrepreneurs out there that have a bias. They think, you know, if I have a great idea, it’ll sell itself.

If I build it, they will come. And they think that because they’ve watched Field of Dreams. They think that because they’ve watched too many Tai Lopez videos. They think that because they’ve watched Get Rich Quick videos about ClickFunnels and various other online, I call it scammockery, but it’s where someone’s trying to get rich quick. And I would just tell you that if you build it, they won’t come. And a product is so good, it still won’t sell itself.

You have to get out there and work it. And so to do that, you have sales scripts.

You have recorded calls for quality control. You have one sheets. You have pre -written emails. You have lead trackers. You have all of those things in place. Could you talk about the importance of having intentionally scripted calls and intentionally recorded calls and intentional, just being intentional about every aspect of your sales process?

Absolutely.

We’re intentional with all that with our sales scripts.

We have two ladies that are inside sales and they’re continually calling. They have a fantastic script that they use. The one sheet that we use, we give it and it compares us to other services. Actually, that was designed by you guys at Thrivetime, which has been very helpful. Then our lead tracker, which Andrew and I go over each week, we look because I don’t see all of the leads that come in but we go over the lead tracker and I’m able to see from beginning to end when the lead came in, where it is, is it in the bid process right now and did we get it or do we not get it and if we didn’t get it that goes into another file for a follow -up. call in three to five months and if you don’t have all those in some kind of a process you’re just going to lose all those potential leads.

I hope that this podcast, this broadcast, can change somebody’s life. Now, in part two of today’s show, I am going to do a show specifically about how, if you have a great idea, it won’t sell itself. And part two of the show is going to start off with Steve Jobs. There’s old video footage of Steve Jobs telling you, the viewer, telling me, the viewer, that, hey, a great product will not sell itself. And it’s powerful when you hear from other people who are actually achieving success, who did achieve success. I encourage everybody to pay attention and take notes because we’re trying to help you achieve massive success.

Step number eight, you have to know how much money it costs you to acquire a new customer.

You have to determine your sustainable acquisition costs.

So just today, I mean, I talked to a wonderful lady today. I’m going to talk to a wonderful young man. I say a young man, a guy in his late 30s. I’m going to talk to a man in his late 30s today. I talked to a woman this morning who’s super successful. And I know that whether they buy a ticket to a conference or not, or whether they become a client or not, Kevin, I know that our marketing costs to promote our conferences hover around $12 ,000 a month. What?

Yeah. So I spend about $12 ,000 every month to market our business conferences. Why am I telling you that? Well, folks, do the math. If we have a conference. every two months, so every 60 days, right?

And we’re spending $24 ,000 to promote a conference, and we’re doing a conference every 60 days approximately. How much money does it cost me for every person who’s in attendance? So let’s just kind of do some math for a second. I want to give people some real examples. If I’m spending $24 ,000 over the next two months on promoting a conference, and we sell a total of 300 tickets, that means it’s $80. It costs me $80 per conference.

per conference attendee. And I’m not talking about the food we serve, Kevin. I’m not talking about the Eric Trumps, the Robert Kiyosakis, the Tim Tebows that come in to speak.

I’m not talking about any of the workbooks we give the attendees. I’m just talking about the cost to get in front of our ideal and likely buyers. It comes out to about $80 per customer. ticket buyer. And I think if you ask the average entrepreneur, I know this because I’ve been doing business coaching for 20 years, the average client I talked to, the average potential client I talked to, they do not know what it costs them to get a new customer. Can you talk about that for a second?

Why is it important to know how much money it costs you at Multi Clean to get a new customer? Well, Clay, it’s really important because you have a sales team, you have an outside sales team, inside sales team, and you have overhead costs along with startup costs for us.

We have to start up with new equipment. and all kinds of equipment to do the building, the bigger the building, the bigger the startup. So it’s very important to nail that down on what it costs. Sometimes I have to reign in the team and say, okay, we can’t buy all this brand new, this equipment, that equipment for this account. Thankfully, most of our startup costs are recouped within the first three to five months of starting a contract with a customer. But it’s very important to know that, otherwise you’re just not, at the end of the month, you’re like, where’d all my money go?

So it’s very important to know what that cost is. Folks, I’m telling you, this is the kind of stuff they don’t teach at business school, but they should. OK, so here we go. The next is, you got it. This has been stuff we have to do. We have to box number nine, step number nine.

We have to create repeatable systems, processes, and file organization. Now, so many people, what’s interesting to me, Kevin, is so many of our listeners, they know about Dr. Z and the auto auction. Or they know about me and the dog training business. Or they know about you. in the haircut chain. And they go, Clay, did you grow up?

Like, was your dad like the Zolhan? Was your dad really into hair? Is that how you got going? Or they’ll go, Clay, Or are you and Dr. Z really into cars? Do you have like an automotive background? Or they’ll say, it’s z66aa .

com. And Dr. Z, full disclosure, just did sell that business. So it’s now switching the branding over here to America’s Auto Auction, OK? And by the way, the company that bought his auto auction bought it because it was successful.

People look up Make Your Dog Epic.

They go, did you have a dog training background? People look up Dr. Zellner and Associates. They go, is that because you guys are in love with these dogs? human eyeball.

And then what happens is people are left to think, are you successful because of luck? Or have you, Clay, have you and Dr. Z been able to combine to build, what, 14 multimillion dollar companies because you’re lucky? because of your vast knowledge of the human eyeball and hair? Dogs? Or is it because you’re following a proven process? And that’s what I want to hammer home into everybody’s cranium right now.

Everybody can do this, Kevin, but you’ve got to follow a system. What do you say to somebody who says, I just don’t know if I can do it?

What would you say?

Well, I would say that before we had a relationship with Thrivetime, I don’t even think I knew what a process meant or what a process was. The coaches there have helped me put in some great processes in place to track sales to learn about. We have a software called HubSpot that you’re familiar with, Excel, and we have another software called HiRise that we use and it tracks all of our customers day by day. Without that, we would be lost and floundering. poorly, but because of these processes in place, we’re doing so well, it’s all out of my brain because that’s where it was before. And, uh, and now it’s not, now it’s in paper.

It’s on, it’s on our server so that we can draw to it, uh, each week. And that really helps in our growth and the flow of the whole company. And I want to greatly respect your time. So the final five minutes we have here, we’re going to crank up the speed a little bit here. But box number nine, we’ve created repeatable systems and processes. We’ve documented these things so we can improve them over time.

Box number 10, we’ve created management systems. I mean, what people on your team will do what jobs? Think about it, folks. If you have a company, what are you expecting your employees to do every day?

What people on your team will not do their jobs? And what jobs are people doing well? Think about the people on your team. What are they supposed to be doing on a daily basis? And what are they not doing on a daily basis? What are they being held accountable for?

And at the end of the day, Kevin, if you don’t have checklists and documented expectations and some sort of merit -based pay, Nothing’s going to happen.

Why do you have to take the time to make the checklists and the processes and the description of what you want employees to do and have some sort of merit -based pay system in place? Well, if it’s not documented, then they won’t know what to do. And also, if it’s not documented, it’s really difficult to rely on all the employees to just think on their own. They need some help. They need time to focus. and to get things done.

That goes all the way from the lady that welcomes everyone in all the way up to our general manager. Even to me, we have to have documented expectations. This is so powerful, folks. I’m hoping you’re learning something. This is I’m telling you, folks, this is the boring stuff that will make you rich. You see, when the average person

gets bored, the great clients, they bored down. What am I saying? When the average person gets bored, the great, the most successful people, they bored down. You see a skilled athlete, you see a successful entrepreneur, they have focused on mastering these systems.

They have focused on mastering their craft. People like Larry Bird, the great NBA player, people like LeBron James, people like Michael Jordan, they practiced to the point that they couldn’t get it wrong. You don’t practice until you can get it right. You practice until you can’t get it wrong. And that’s why you have to document these systems.

Box number 11, you have to create a sustainable schedule. You have to have a schedule. Kevin, if you’re not doing the group interview, let’s say, every week, if you’re not interviewing potential client or potential employees every week, if you’re not interviewing potential employees every week, and you’re not having your weekly accountability meetings with your team, what’s going to happen if you don’t have a predictable, repeatable schedule in place? Well, nothing’s going to happen. That’s the key. Having the group interview has been great.

We just hired a salesman in our Oklahoma City office to the group interview, which was fantastic, and also in Tulsa as well. But just having those meetings Having those sustainable schedules in place is just great for the growth of the company. Now, Kevin, I’ve got a wonderful client. I’ll be very vague. They’re based in Florida. And they were telling me, they said, Clay, I have a vacation coming up in California.

And I said, that’s great. They said, no, it’s terrible. I said, why is it terrible? They said, I haven’t been doing the group interview consistently. And I’ve kind of delegated that to somebody in my office that’s I don’t really know what they’re saying. I just know that the group interview, I’m not involved in the process.

And I’m just looking at my calendar.

And if we go on this trip to California, we’re going to have some problems. What do you say to somebody out there who’s abdicating their hiring process or abdicating their sales calls? I say abdicate. They’re not delegating. Delegate means to assign and then to follow up to make sure it’s done correctly.

Abdicate means to just say, well, someone else is handling it. What do you say to somebody out there specifically that is abdicating their hiring process, the group interview process, the process for recruiting employees? Well, I love to be involved in all the group interviews. And usually whenever there’s a group interview, there’s anywhere from four to 12 people. And the great thing about it is that within the first five minutes, you know, the two or three that you want to keep. And so that saves me so much time because interviewing 12 people takes 12 hours.

Interviewing 12 people in a group interview takes about an hour. And I love that. I love saving time. I love saving money like that, where I’m not having to spend all day interviewing people that may or may not even show up. And it’s just great. And I highly encourage owners to get involved in the hiring process.

Group interviews are very successful. I’m encouraged to do that. And now, again, so many people can hear this stuff, and they go, this is so overwhelming. There’s so much to do. Box number 12, you want to create human resources and recruitment systems. And we have systems for that.

Box number 13, you want to look at your numbers. You have to measure what you treasure. You have to measure what you treasure. And by default, you will slack where you don’t track. By default, you will slack where you don’t track. And you have to measure what you treasure.

I hope this is sinking in for somebody. causes casualties. I want people to think about these words. Casualness causes casualties. You have to measure what you treasure. You will slack where you do not track.

These are all things we’re going to to teach you. Kevin, we’ve got to have accountability, though. And so anybody out there, I have a law firm I’ve used for years, wintersking . com. The reason why I pay them on a monthly basis is I want to make sure that all my filings are correct, everything’s being done properly.

I have an accountant, an accounting firm called CCK. CCK, I’ve used them for years. over 10 years, actually. And I’ve used them. And the reason why I pay them on a monthly basis is I want to make sure that I’m paying my taxes on time properly, that sort of thing. In any area of our life where we want to have improvement, I would argue you need to have a coach, whether it’s an accountant, whether it’s a lawyer.

They have different names. Sometimes they’re called a lawyer. Sometimes they’re called an accountant. Sometimes in fitness, so many people I know, a lot of my, this is true, some of my friends are former pro athletes. And they tell me, they say, Clay, as soon as I retired from my sport, I quit working out. And I go, OK, that’s fine.

And they go, you know what I did this year?

I said, what’d you do? They said, I hired a personal trainer. And I said, what happened? They said, now I’m back in the flow. And I think we all just need to know three things. We need to know what to do.

Two, we need someone to hold us accountable. And then we need to have someone who has the tools. Could you talk to somebody out there that’s thinking about scheduling a 13 -point assessment to talk to myself and our team about becoming a business coaching client? Well, I remember when I had my first meeting with you, I thought, I have nothing to lose, absolutely nothing to lose except growth. And after that 20 to 30 minute meeting with you, I thought this is going to change the trajectory of MultiClean. And it has.

And because the coaching is they keep you accountable.

And like I said earlier, sometimes it’s hard to keep owners accountable because they think they know everything and we don’t. And so I’ve loved it. I’ve loved the coaching. I’ve loved having answers. keep me accountable. And when sometimes I can’t make the meeting, we have phone calls.

And it’s just been great. It’s been good accountability. Even my wife says, no matter what, you’re never leaving Thrive Time. Now, let’s say this. Somebody, you know how we live in a soundbite world. So if you could, I won’t paint you too much into a corner here, but if you have 30 seconds, you know, and somebody said, Kevin, How has the Thrive Time Show business coaching program impacted your business?

Or how could it impact somebody’s business?

Kind of a 30 -second overview or summary. How would you describe the business coaching and how it’s impacted your business? Well, it’s given me my why. And it’s taught me the importance of systems. It’s taught me the importance of family time. and the F7 goals that you impress upon me all the time, because you can be the owner of a company and work 100 hours a week and then you have no family.

And so the Thrive Time relationship I’ve had now for six, seven years has done everything to not only improve my business, but improve my life, improve my relationship with my son and my wife. And it’s just been fantastic. And I highly encourage if you’re thinking about growing your business and getting out of a rut, to meet up with Clay and all the people at Thrive Time. Final question I have here for you. I don’t know that people know this because I try to keep it secret. I don’t try to talk about it a lot, but this is just real.

We charge people $1 ,700 a month. That’s what we charge people, $1 ,700 a month. And people say, why do you charge that? Well, it’s a 20 % margin. And that’s what we do. Now, we have some clients that we partner up with.

We make a percentage of the growth. And frankly, I make a lot of my wealth by teaming up with clients and these sorts of things. But when I was building my company, DJConnection . com, I remember when I met with the Yellow Page guy. He told me it was going to be $2 ,500 a month to buy a Yellow Page ad. I mean, this is over 20 years ago, 25 years ago.

And that amount was wild. So I got a job at Applebee’s, Target, and DirecTV. That was my get rich system. That was my life hack. I got a job at Applebee’s, Target, and DirecTV. But I think everybody needs a little bit of a hand up, maybe not a hand out, but a hand up.

And that’s how we make the packages affordable. It’s $1 ,700 a month, 1 -7 -0 -0. It’s less money than it costs to hire a minimum wage employee. Also, it is month to month, although most of our clients are with us for basically until they sell the company.

Our average client is with us for over six years. But we do have scholarships. We work with a couple of clients a month where if they need help financially, we work with them at a discount. What do you say to somebody who’s thinking about coming to our next workshop? with Eric Trump or Robert Kiyosaki or Tim Tebow or whatever workshop we have coming up.

What do you say to somebody who’s on the fence right now?

They’re going, I’m thinking about scheduling a 13 -point assessment. I’m thinking about buying a ticket for an in -person workshop. Kevin, what do you say to them? I would say do both.

In six, seven years, I’ve probably been to 12 to 13 business conferences. Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. The coaching is just great because there’s accountability. It’s just a fantastic way to grow your company. Having a relationship with Thrivetimes, it’s just been amazing for MultiClean. I don’t know that we talked about it, but we do the photography, video, web, search engine, online ads.

From a peace of mind perspective, what does that do for you?

as an owner knowing that, hey, it’s a flat rate I’m paying and I have a team that handles all of that for me, the graphic design, the photography, the search engine, the web development, the strategy? What does that do for you? Oh, my goodness. It frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video.

That’s not what we do.

What we do is commercial janitorial service.

And you guys were the experts on marketing. And you teach me and hold my hand and show me how to do it right. And therefore, now my company is much, much larger. Kevin, I really do appreciate your time. For anybody in the Oklahoma area, anybody in Kansas, I believe you said. You said Kansas, Oklahoma.

What other states are you in now, Kevin? We’re in Oklahoma and Southern Kansas.

And this in 2025, we are looking to open an office in Northwest Arkansas. I encourage everybody out there, check out the website right now. I’ll pull it up one more time, folks. That website is multicleanok . com. That’s multicleanok .

com. If you’re looking for a commercial cleaning service that you can trust, go to multicleanok . com. Kevin, thank you so much for your time, sir. I hope you have a great rest of your day. Thank you, Clay.

Bye -bye. a really great idea is 90 % of the work. And then if you just tell all these other people, here’s this great idea, then of course they can go off and make it happen. And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product.

Transcribed with Cockatoo