FOCUS 101 | Signal to Noise Ratio | What Top 3 to 5 Things Do You Need to Get Done In the Next 18 Hours? Anything That Stops You Is “Noise.” + Focusing On Revenue Producing Activities & Blocking Out Time-Wasting Jackassery

Audio Transcription

Transcribed with Cockatoo

I used to work for Steve Jobs in the early 90s, making all of his educational software. I mean, it was just, oh, there they are. My goodness, you guys do good research. Those are the kind of things that we did for him, you know? Yeah, yeah, all of that. It’s hard to find.

Those are CD -ROMs. Here’s what I learned. Look how wildly successful he was. But here’s why. There’s a concept that he understood that very few people focused on back then in the early 90s of signal to noise ratio. what was so brilliant about jobs that I tell every CEO now, and I don’t care if you’re an S &P 500 CEO or you’re just starting a business, his vision of Signal was the top three to five things you have to get done in the next 18 hours.

Not your vision for the business next week or next month or next year, just the next 18 hours you’re awake. You’re going to get those three things or those five things done that you have deemed critical for your mission. They must get done today. Anything that stops you from doing that is the noise. So the signal -to -noise ratio to be successful for Steve Jobs was 80 -20. 80 signal, 20 noise.

My name is Mark Schmucker, and the name of our company is MAS Construction. My name is April Schmucker, and we are the owners of MAS Construction. I know one thing I try to do, definitely be on time and on budget without a question. If I tell a client this is what they’re going to be getting, then I very, very hard try to get that for them. I just think it’s an integrity. I try to do what I say.

I just want that for the client. So one of the things that makes us different is the materials that we use. We use locally sourced materials. We make sure that they have a really good warranty that goes along with that and the way that we build our buildings ensures that that warranty is something that the client can use if necessary. We also use Amish crews and they’re very fast.

They know what they’re doing. They’ve been doing it for a really long time. So we ensure that they have a very high quality build for a very reasonable price. More than anything we provide buildings. I provide whether it’s detached or attached garage buildings. We have done home additions and more than anything that’s what we do is we focus on outbuildings, garages, barns, things of that nature.

So the main things that we focus on here at MAS are garages, barns, sheds, and pavilions. We like to try to stay in that niche because it gives us the ability to really provide our clients what they’re looking for in that specific arena. Well, the first thing I would encourage people to do is get a hold of MAS Construction and then I would put together an assessment. I would get to meet with them and see what they’re looking for, if I can provide that need to meet the zoning regulations and things of that nature. So yeah, just get a hold of us and then I meet with them and we can discuss what they’re looking for. So the first step is definitely either to reach out via our website or to give us a call.

And then from that, we proceed with discovering what it is that you’re looking for. Do you want a garage? Do you want a barn? What’s the scope of your project? And then we will go through and do a rendering for them so that they can kind of see what that project is going to look like. It helps them to get perspective of what it is that they’re actually looking for.

I know one of the big things that I get encountered with a lot is like, are you going to be there and things of that nature? Because a lot of people I meet with, they had, they were supposed to meet with another company. and then they just went MIA they don’t reach back they don’t know they just ghost them it’s it’s terrible so a frequently asked question is what do we do now like we have this idea that we want to move forward with but we don’t know how to proceed and so that’s one of the things that we we strive to offer here that we walk you through every step of the process so that nothing’s a mystery. We stay in communication with all of our clients so they know exactly where we are in the planning stages. In particular when we’re pulling permits that can be a lot of back and forth with different building departments and we take care of all of that. We are a small family -owned company that strives for excellence every single time.

We’re very much pursuing integrity for multiple We feel like our clients deserve it, but also it leads back to our faith. We want to make sure that we are doing right by the people that we are hired. I tell clients, I want you to have a good experience. I don’t want you to have a bad experience with this whole process from the very first day we meet. I want a good experience for them. We would have, on average, one to two a week.

Yeah, I mean it’s just astronomical how many more there are now they are a little bit harder to close in that The people don’t know us but sending them the testimonials and all of those things have really made a difference We were doing well by all means but I wanted I’m getting older and I wanna I wanna and I hearing all the results that you guys produce and I’m like why why not me and I It’s fantastic is what it is. There’s lots and lots of leads. My phone goes nuts. Mark Schmucker with MAS Construction. My name is April Schmucker and I work for MAS Construction. All right, I’m going to pull up your website so people can follow along at home and check out what we’re doing here.

That’s masconstructionllc . com. Mostly, we’re doing garages. I focus on outbuildings more than anything, whether it’s detached or attached. We’ve done barns and larger buildings, for that matter. But mostly, we just focus on garages.

It’s just a quick in -out. It’s good turnaround. You know, like Mark said, mostly we were a referral business before. And so the leads are great. It’s a little bit of a different beast in that they’re not people that we know. So it’s a completely cold market that we’re dealing with with sales.

So that produces its own challenges. But at the same time, it gives us the opportunity to then spread the news about what we do and how well we do it. So it’s been really great. And it definitely helps out a lot to be more systematic. And that’s just the start of where I want it to be. I want it to be like you guys have in place.

I can give this to someone in here, follow this, and that’s the end result. Same as a blueprint. All your answers should be on the blueprint. You shouldn’t be having to ask any questions. And that’s what I’m striving for. And that’s what I want, because I can’t do everything.

Fantastic, now I just have to find out a way to get more time out of the day, because it’s a good problem. Carter was telling us that, but I never had a website. I did everything word of mouth. Why why wait, I mean that was me for the longest time and finally I’m like, I’m just done with this I pulled over the side of the road and know exactly where I was and I’m like it was winter and I’m like I I want to thrive I see all these people thrive and why can’t it be me and I’m like well I’m gonna call them once and so I did and I encourage anyone that’s looking like and not just do I want to know financial freedom, which we’re we’re doing Okay, but also one time freedom and and if this is ability to produce time and money Then why not or at least just call and try it? Well, folks, on today’s show, we have a wonderful opportunity to introduce you to a wonderful couple.

What? This is a wonderful couple. They have a wonderful business. I’m using the word wonderful a lot. And they’re receiving, they’re experiencing wonderful growth as a result of being diligent. And if you’re out there today and you’re feeling a slight bit discouraged, I want to leave you with encouragement, empowerment, and specifically walk you through steps that you, too, can implement if you want to achieve the kinds of results that today’s guests, Mark and April, are receiving with their business.

Mark? Welcome onto The Thrive Time Show. How are you, sir? Good to be here. Now, Mark, for anybody out there who may wonder if you’re a hologram, what’s your first and last name? And what’s the name of your company, sir?

My name is Mark Schmucker with MAS Construction. And Mark, who’s this wonderful woman next to you here on video? That is my wife, April, that I have been blessed with. And she’s helped me out a lot. Now, April, for anybody out there that’s not familiar with you, just to prove you’re not a hologram, could you share with us your first and last name and the name of your company? My name is April Schmecker, and I work for MAS Construction.

All right. And I’m going to pull up your website so people can follow along at home and check out what we’re doing here. That’s masconstructionllc . com. Mark, I’ll start with you. If you could tell us a little bit here, what services do you guys provide with your company, masconstructionllc .

com? Mostly we’re doing garages. I focus on outbuildings more than anything, whether it’s detached or attached. We have large, we’ve done barns and larger buildings for that matter. But mostly we just focus on garages. It’s just a quick in, out, it’s good turnaround.

Now you guys seem to be very normal people. April how would you describe yourselves? I mean you seem very normal. I think a lot of people feel like man I can’t have success because I’m not like April. I’m not like Mark. I don’t have what it takes.

How would you describe your role in the business? So my role is mainly administrative. I do a lot of the office work and the financials. I work in taxes as well as work with MAS. So I’m a homeschooling mom. So we have a lot going on here at the house.

And Mark, how would you describe your role with the business? At this point here more than anything. I am just Conducting it like with sales. I’m just doing a lot meeting the clients and all that stuff, which I really enjoy I mean, there’s a large spectrum of people that you meet good or bad But mostly it’s dealing with the people and if you had to clarify mark what you do or what industry or it would you call it home? Remodeling or home building or how would you describe what you do? Um, I don’t exactly know because mostly I did a lot of home building, but it’s I I just kind of got out of that.

It’s too many things, and I just focus on easier, like in -out, so I guess a builder more than anything. Now, April, how did you first come in contact with our team here? How did you first hear about the Thrive Time Show team? So that’s kind of a funny story. I first heard about you when Mark said, oh, by the way, I set us up with an interview with Clay Clark. And I was like, what?

Who is that? And so I hadn’t heard of Thrive Time. Mark, he’s on the road a lot with meeting clients, and so he listens to your show. I am not a podcast listener, and so he It’s like, you’ve got to hear what this guy has to say. And I was like, oh, okay. And from my background, I did marketing for another business.

And so I was like, well, I can do all of that stuff. And it’s like, but if you don’t. have to, when you already have so much on your plate, wouldn’t it be awesome to have someone else take that? Now, I have a homework assignment for you, April, and you can please feel free to rebuke me. But this is a fun family homework project, OK? I just put out a show, and I think you’ll like this show.

I can’t say you’ll like other shows, but I think you’ll like this show. This is when I just interviewed a guy named Randy, who he and his wife, they bought a former abandoned amusement park on, so they bought what was once a former amusement park on a lake. And they renovated it into one of the most successful Colorado -style mountain wedding venues in America. It’s awesome. It’s in Oklahoma. And I interviewed him about it.

So if you are going to watch one show, April, that’s the one that I would encourage you to watch. So you can feel free to reject me there. Now, as far as growing your company, I wanted to just unpack the things that we’re doing that are producing results. First thing, Mark, it appears as though we’re now generating some website leads for you, whereas in the past you were not getting internet leads, or maybe that’s wrong. Could you maybe describe the impact that having a proven search engine system and team working for you has made on your business? Fantastic.

Now I just have to find out a way to get more time out of the day, because it’s a good problem. Carter was telling us that, but I never had a website. I did everything word of mouth. And we were doing well, by all means, but I’m getting older, and I hear all the results that you guys produce, and I’m like, why not me? And it’s fantastic is what it is. There’s lots and lots of leads.

My phone goes nuts. How would you describe, April, your perspective to the leads that you’re now receiving? I would say, like Mark said, mostly we were a referral business before. And so the leads are great. It’s a little bit of a different beast. in that they’re not people that we know.

So it’s a completely cold market that we’re dealing with with sales. So that produces its own challenges. But at the same time, it gives us the opportunity to then spread the news about what we do and how well we do it. So it’s been really great. Now, this might just be my perception, but you’re so freaking likable, you guys. You’re so nice.

You’re so kind that I feel like the cold leads will turn into word of mouth. Maybe I’m wrong. Mark, have you seen that yet where you’ve had a cold lead and then it’s turned into a referral of a warm lead? For sure. I do have that. I mean, I don’t have nothing where I set it in but I do get referrals It’s just and I’m thinking of this one client It was all off of a sign then I got this person than this person and to this day I’ve done a couple hundred thousand with them with this client all off referrals and leads.

It just it definitely grows. I Now, let’s get into how we do that. What I try to do for wonderful clients like you, because I know you’re homeschooling. By the way, we have five kids and my wife homeschooled too. So I get that energy. I understand the urgency of making sure your kids grow up to love the Lord and know how to read and do math.

And so I get the urgency of that. So I try to build a system that is turnkey that’s duplicatable, that’s repeatable, that requires minimal thought and maximum results. Mark, I want to get your thoughts on this. I see a lot of people that have successful internet marketing programs in place, but it requires them to take a lot of steps and to do a lot of the work. Could you talk about the turnkey nature or the lack thereof of the turnkey nature of the system that we’ve been teaching you guys? I definitely like it and I was even telling April like a lot of this stuff here like it’s all in my head.

I couldn’t just have someone just do this here because I have to make it systematic and already with April’s help and yourself like, like, let’s say I go to Cleveland for the day. I try to do it just a day instead of every day one appointment. Book it all in one day, be more time efficient, and it definitely helps out a lot to be more systematic. And that’s just the start of where I want it to be. I want it to be like you guys have in place. I can give this to someone in here, follow this, and that’s the end result.

Same as a blueprint. All your answers should be on the blueprint. You shouldn’t be having to ask any questions. And that’s what I’m striving for, and that’s what I want because I can’t I can’t do everything. If you had to describe the amount of leads you’re getting now versus the number of leads you used to get off the website there, Mark, how would you describe that? I don’t even know how you’re putting percentage.

We would have on average one to two a week and I mean we’re getting Yeah, I mean, it’s just astronomical how many more there are. Now, they are a little bit harder to close in that the people don’t know us. But sending them the testimonials and all of those things have really made a difference. How old’s your oldest kid there, April? You’d probably know this more than Mark. I’m just kidding.

How old’s your oldest kid? No, you’re not. So my oldest son is 21. OK, well, OK, so I want you to see if you can connect me on this. Um, we have five great kids and uh, my son is graduating from high school next week, you know Yeah, and uh, so you know the mom emotion where you’re excited, but you’re also kind of sad or whatever that is You know and so like my wife is like just seconds away from crying at all times any moment. She’s like It’s so good, but you know though his last band performance tears, uh last day of school normal school tears And so we’re having his graduation event tomorrow and uh, my wife doesn’t know this but hopefully she won’t hear the show until later But I called her best friend, uh from college and and she lives in florida now I said sharita, you got to fly out.

You got to be here. You got to be here You got to assist my wife with this graduation party thing because it’s starting to wear me out a little bit And I knew that my wife doesn’t know yet. She doesn’t know, but her best friend’s flying in here in like an hour. But I know my wife’s best friend, and I know the relationship they’ve had since college. And I already know that those two are going to click.

And Sharita is going to help my wife with all of the graduation details. And all of a sudden, there’ll be a breath of fresh air. She’ll be relieved. And I know that. And people that know Sharita know that. But you guys are hearing this name for the first time.

And I think a lot of customers feel the same way. It’s like, I have massive confidence in a woman named Sharita being my wife’s best friend. It’s going to be great. But if I were to tell you, Sharita is the best thing ever, you’d be like, who is Sharita? Do we have some references? Why are we?

And I think people forget. we’re dealing with other people that have the same concerns that we have before buying something. Could you talk about the social proof, April, and the impact that you’ve seen it make in your husband’s ability to sell, having testimonials, video reviews, video testimonials, Google reviews. Could you talk about the impact you’ve seen it make in his sales? Yeah, so kind of like what Mark was saying with that particular client, one of the reasons why they want to go with us is they like what they see on the Google reviews. We’ve got all five -star reviews.

We really strive to do everything possible to get those, you know, when we get a review to make sure that it is five -star by showing up on time, making sure that we’re communicating with the clients effectively. doing exactly what we say we’re going to do on their invoice. And that’s how you get a good review, by doing what you promise. And so having that as a source of integrity for people to look at and say, you know what? These guys seem like they really back up what they’re saying. It’s not just a pie -in -the -sky promise.

And I think that that really has led to a lot of our web leads. They look at our Google page, and then they find our website from that. and then they contact us to do a job. Now, Mark, eventually someone has to buy something. So once we generate leads, I always tell people, I say, what do you do as a business coach? Well, step one is we got to do marketing.

Or you might call it offense. We have to generate leads. And branding, marketing, logos, photography, video, web, all that stuff can be called offense. It’s generating leads. However, the second phase of this is you’re going to have to eventually sell something. Somebody has to buy something.

Can you talk about any of the sales systems? I know we now have reviews we can show people. We have testimonials we can show people. people. We’re gathering more and more examples of our work to show people. Could you talk about any of these sales systems that you’re now using that has helped you, Mark, close more deals?

I’m hearing that from a lot of clients, because I ask them, like, well, how’d you hear from me or whatever? And they Google search Garage Builder, because it’s a market out there for it. So we’re coming up now top of the search results. People find you. That’s step one. We’ve got to get in front of people.

Step two, they’ve got to check you out, research you, ultimately buy something. And I want to talk about this idea here of just consolidating your time or time management. As you know, as your wife knows here, because April, as a mom who homeschools, you’re officially the hardest working woman in America. Folks, if you want the hardest job ever, Do the whole mom thing plus homeschool. I’m just telling you. So you understand the importance of time management.

Could you talk about some of the time management or calendar consolidation that you’ve seen Mark implement over these past few months? Yeah. So when Mark, when we first started this year, pretty much if he got a lead, he’s a little bit hyper. Hyper. And so as soon as he’d get a lead, he would be like, OK, I’m coming to see you. And realizing that when you have so many leads, you really do have to narrow it down if you’re going to have any family time.

So like he had said, we pick a day, a Cleveland day, and he goes and he meets anywhere from five to 10 clients in that one day and looks at all of their jobs. So that way we’re not constantly running up to Cleveland. And then the other thing that we’ve done is he has to have time in the office where He used to run the cruise and he would be out on the job site. Now he’s subcontracting out and so he has to have office time. So he takes the time in the morning from five to seven in the morning.

So that’s really helped with managing all of the permits and everything that has to be done. kind of behind the door as far as all of the estimates, the drawings, the calculations for materials, going ahead and having a designated time for that has made a huge difference. Final two questions I have here for you, Mark. For anybody out there that’s on the fence, the whole joy of what I love doing is I love helping people like April. I love helping people like you because I know you’ve got a great family. So I look at what we do as a real shalom.

It’s a win -win where the customer, our client wins. And then theoretically, we win. So I don’t hide it. We charge people $1 ,700 a month, which is a little bit less than the typical personal trainer, but a little bit more than it is an investment. And we make a 20 % margin. So we make $340 a month.

hours a month profit, and we do photography, and video, and web, and search engine, and all that. We also do conferences to help really educate and inspire. But how would you describe the impact that one -on -one coaching has made, Mark, in your business and in your family? For sure, it holds you accountable. And I think of what’s Carter’s first words going to be. My coach is like, what are your wins?

And I’m like, well, I better get some wins. And it causes me to think and push myself a little bit more. Not that I wouldn’t before, but yeah, okay. that, but I’d be procrastinating. I’ll get to that, no big deal. And it really isn’t, but it also is a big deal because it holds me accountable to do what’s needed and I like it.

As much as it may be some new stuff that I’m uncomfortable with, I still, it’s a good thing for growth. Now, April, I’m not putting words in your mouth, so feel free to rebuke me again. Again, my only video I recommend you watch is that Five Oaks video. I have one of my clients, his wife does not watch our show. She said, that video was so encouraging. So it’s a really, hopefully you’ll like it.

But I hear a lot from our clients and their spouses. So if I’m working primarily with the female, I’ll hear from the husband from time to time. They’ll go, man, my wife’s schedule is much more productive. Or I’ll hear from the wives, they’ll say, my husband’s schedule is more productive. Have you seen an impact? What kind of impact have you seen Making in your husband’s life.

It could be bad. It could be good could be neutral I don’t know saying that the biggest thing is that it’s caused him to kind of think outside of his normal role and just you know where he’s very Focused on getting the job started. It’s kind of made him have to stop and look at well If I if I hire someone to do this, what do I need to do? They would need to have certain systems set in place and so it’s it’s kind of forced him into more of an administrative mindset of how do I make this repeatable? How do I make it a program that can be repeatable by someone else versus him just being a lone ranger and doing it all on his own? This is powerful, I’m taking notes.

The repeatable thing is a big thing, building your business to be repeatable. Mark, final question for you and then I’ll stop interrogating you. What do you say to anybody who’s kind of on the fence of scheduling a 13 -point assessment or was thinking about taking action? Why wait? I mean, that was me for the longest time and finally I’m like, I’m just going to do it. this.

I pulled over to the side of the road. I didn’t know exactly where I was. And I’m like, it was winter. And I’m like, I want to thrive. I see all these people thrive. And why can’t it be me?

And I’m like, well, I’m going to call them once. And so I did. And I encourage anyone that’s looking. And not just do I want financial freedom, which we’re doing OK, but I also want time freedom. And if this is ability to produce time and money, then Why not? Or at least just call and try it.

Thank you, one, for homeschooling your kids. I mean, because when we do job interviews, I don’t ask people, hey, were you homeschooled? I don’t ask people that. But I’ll tell you this. They’ll tell me. They’ll go, yeah.

I mean, when they shadow and when they come to work here, they’ll eventually tell me. And we had an interesting moment. It was about a year ago. And our staff was talking. I was listening. And the vast majority of our employees at that time were homeschooled.

And I never had that, I didn’t ask that question, but it was that the critical thinking skills were so high, the ability to connect with other adults, the ability to get things done, time management. So again, thank you guys for what you’re doing with your kids. Thank you for what you’re doing with your business. And thank you for carving out time for us today. I really do appreciate you both. Thank you.

Thanks for having us. But Clay Clark, man, he is one character. That’s a good word for him, character. Yeah, that is it. Good, driven, smart. And I’ve never met a guy who was so hyper all the time.

He’s doing so much good. And then I met his mother, and she just lets him be Clay Clark. I mean, he’s endorsed by his mother, and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. Clay Clark starts his days at five o ‘clock in the morning. It’s incredible.

Yeah. He’s, he’s like, he’s, he’s a machine. He’s a machine. But his, you know, I could, I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at 5 .00 AM in Tulsa, Oklahoma.

Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. He is. And so it’s for the folks that aren’t familiar with you and by a few and far between, I first came across you, gosh, probably 15 years ago or maybe even 20. Clay Clark is here somewhere.

Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound.

He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. Clay, my honor, my honor to be on your show. And thank you for all you do, I hear.

The ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you. So congratulations. I heard about it on the podcast, started listening to the podcast, became a fan, and then figured out about the workshop. I own an insurance and financial services agency, and I was hoping to learn from the workshop.

Systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently. The atmosphere’s second to none. It’s a high energy, really cool atmosphere to be around. Contagious, I would say. Just something every entrepreneur, I think, would appreciate and love.

I’d say humorous, high energy, and full of substance, which I think is the key. A lot of business coaches are saying that. maybe are high on motivation and making you feel good, but don’t have a lot of substance that you could take back and implement, you know, the following Monday, where his does. Man, there’s a lot of valuable things. I’m gonna say, like, I came to, this is my second workshop. The first workshop I took back really the, importance of a group interview.

I used to spend hours and hours interviewing people, screening resumes, and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far. Man, I think they’re missing out on expert advice from somebody who’s been there, done that, built companies, has learned a lot of lessons. You know, that’s what I’m always looking for is somebody that I can learn from that’s ahead of where I am. And I think if you choose not to come, you’re missing out on a lot of good advice that could help your business. Hi, I’m Aaron Antus with Shaw Homes.

I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden. So I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed.

Doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last 10 years here with Shaw Homes. We’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month.

Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry.

He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that… business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because The results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in.

I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us.

And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800 % increase in our internet leads. Going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clayclark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team.

I guarantee you’re not going to regret it because we sure haven’t. My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay -at -home mom for 12 years and my three kids started school and they were in school full -time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it.

I love people, I love working with people, I love building relationships, but one thing that was really difficult for me was the business side of things. the processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time, and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent, everything that we do. is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago and in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending

transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision.

When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations.

I answer to my patient, and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve.

Within the first six months of opening my clinic, I had a $63 ,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans.

He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through, and even afford you, some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. Clay, my honor, my honor to be on your show and thank you for all you do.

I hear the ripple effects from you are good ripple effects, you know what I mean? People rave about what they learn from you, so congratulations. I’m expecting maybe $250 ,000 this year to, we’re at $400 ,000. Hi, I’m Kelsey with K &D’s Wood Refinishing. I’m a business owner at 23. So I’ve been working this K &D’s company for about five years now and we started working with Thrive not too long ago.

I’m expecting maybe $250 ,000 this year to, we’re at $400 ,000. That’s what we’re going to hit or exceed. So we’re pretty excited about that. pretty much just listening to what they have to say, their hiring process has just really been incredible as far as finding good quality help and just the accountability of meeting up with them weekly and like such good insight, the resources that they have for specific business questions. It’s all been really incredible. It’s been a great experience.

So I’d recommend it to anybody. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day -to -day basis. Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services.

We opened in April of 2019 and it is now mid -June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path, which is a Clark’s team and my business coach, Luke, from Thrive Time. It has been insane, to say the least. I started working with them in mid -February of this year, so we’re about four months in of working together, and it has completely transformed my business in pretty much every facet. So I’m going to check my notes here.

So in four months, my leads have tripled. I was getting probably like two leads a week. Now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day.

hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews and interviewing every single week. It’s just been great and I don’t waste as much time. low -quality candidates anymore.

And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great. Worth every penny. I’d pay him a million dollars a month if I can, and maybe sometimes

I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes.

That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, you know, of course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me.

So it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long -winded reply, but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there, everything you guys have done for me. And I am so excited to continue to work with you for years to come. Thanks so much for watching. My saying is, if it’s important to you, hire a coach.

And I think that’s one of the reasons people are not successful is they they eat a cheeseburger instead of hiring a coach. And so my coach pushes me, they’re younger than me, they push harder, they’re trained and as my rich dad always said, amateurs don’t have a coach but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons. You’re on it, man. You’re on it.

You’re on it. Everybody, listen to this guy. He knows what he’s talking about. You have the macro picture. Very few people have that point of view. Clay, you’re an entrepreneur.

I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. And so if you let these pinheads get in your way, you’re in trouble.

Transcribed with Cockatoo