| Clay & Austin’s Fantastic Voyage (And James Too…) | Part 1 | How Does Clay Clark Business Help Your Businesses Grow? Celebrating 400% Growth of + Tim Tebow Joins Clay Clark’s Business Conference

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Audio Transcription

4,000% from February to February. Now I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. So, and the phone’s blowing up. Everything’s just blowing up. Well, you’re right, it is like a rocket ship. So we’re pinching ourselves, actually. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you. And they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zunich. Two men, eight kids, co-created by two different women, 13 multi-million million dollar business. That’s why I’m alive, so if you see my wife and kids, please tell them hi. It’s the C-N-C up on your radio, and now 3, 2, 1, here we go! We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. All right, Austin, welcome back onto the Threat Time Show. James, how are you doing, James? Yeah, I’m doing great. Austin, how you doing? How you doing? I’m blessed, man. I’m doing great. All right, well, what I’m gonna do on today’s show, we’re gonna do a series of shows. So over time, we’re gonna hear the name Austin more and more. And as we’re going through this, this is walking our clients, our actual clients, and then those who are on the outside of the website through that which I do. Right. And that way people can know what we do, what we don’t do, how we do it, how we don’t do it. And maybe this is a helpful move for you, that for everyone to know, because as a business consultant, people always ask me, what do you do? Like, what do you do? And if you go to and you click on the testimonials button, you can see the fruit of that. There’s 2000 plus documented customer testimonials and case studies that spans since 2005. So I mean, it’s, if you scroll down, you’ll see the video quality gradually gets worse and worse because they’re clients from a long time ago and the video quality was bad or less good. You know, it’s like the complete carpet video testimonial. Let me just show this, this is kind of funny. The complete carpet, just great people, by the way, work with Nathan. I see him every single Monday morning, great guy. But this is his testimonial video from years ago. This month we did over two times. That was the best quality you could get back in the day. Wow. Look at that video. Yeah, that was 100%. Yeah, but hey, don’t judge me. It’s a good, it’s a nostalgic video. Unbelievable. Okay, so we go here. So we’re going to talk about it. So there’s 10 things that we do. There’s a lot of details too, but let’s just go through it. First thing is I tell people that your first, I’m going to call it 20 hours, maybe to add a little bit of clarity to it. Maybe we could say your first 20 hours, maybe it’s your first month. This is how I look at it. Whenever we do a business consulting, your first meeting with me and then your first session with the coach and then your first conference, all of that is a dollar. Wow. So just for clarity, you might call it a month, but it’s actually longer than a month because it’s… I’m just going to put your first, a single dollar for your first month, let’s say, slash 20 hours of training, because you get the workshop, with workshop included, just because people get hung up on that. They’re like, what do you mean now? I don’t know how else to better articulate the idea, but it’s your first assessment with me, that’s free, then if somebody’s a good fit, their first assessment with you as the consultant is a dollar and they get to come to the workshop. Gotcha. Dude, that’s a steal. It is. So for the Tim Tebow conference, I mean, some people abuse me. Some people, they say, I know Tim Tebow’s coming to speak at your conference in June. I know you got an all-star lineup. You know what I’m going to do? You know what I’m going to do? I’m going to take as many ketchup packets as I can because I’m here at KFC and I’m going to get, you know, you know, you said unlimited unlimited crab legs. I don’t think you knew what you meant because I’m going to eat until I am sick. I’m unzipping my pants. So people do sometimes they schedule a free consultation just because they, they go, well, if I pay a dollar for the first week, I can get a free conference ticket. There are people that play that game, but not the, not a lot, but sometimes, okay. The second is the 13 point assessment with me that’s included boom So what am I getting? That’s what I’m getting pillar three. It’s a single plan now. This is important I call this the path the proven path proven path Austin you like to hike right? Yeah Okay, so let’s just let me pull up the proven path here James. You like the hike I do okay Let’s just let’s just do an example. Okay. There was the Mount it’s Mount Everest and it’s frozen people. You know, have you ever studied this or talked about this? A lot of people, they die on the way up Mount Everest. Do you know about this? I do. Yeah, I’ve heard of it. People start climbing and they didn’t quite make it, and they just die on the side of the path. And this guy is, I mean, this guy is just frozen alive up there and I feel bad for him, but, but that’s, that’s the thing is that just frozen people are, that’s where I’d be hard past. If people are dying on the way up here, I’m out. But in business, people, for some reason, don’t want to follow the proven path. I don’t, I don’t know. There’s like a path that works. And somebody like, I know the path works, but I don’t want to do the path. So if you’re listening out there today, your job, Austin, is guiding people down the path. Gotcha. Someone says, well, I mean, I know the path works, but I’d prefer to not go up the path and see what happens. That’s not a move. James, you got a proven path. Let me pull up, let me pull up the path. James, are you into paths? Yeah, yeah, yeah. I mean, you’re in the, I’m in the path. So you say, well, what, you know, so people kind of look at business like this. They go, I don’t know where to go here. Got a lot of options. I don’t know. Should I focus on social media, web development? Should I hire somebody? Should I spend my day on TikTok? Should I go to a conference? Should I read a book? What book should I read? No, I will guide you on a proven path. The proven path of the fork in it where I’m confused. No, one path. We’re just going to, okay, that’s what we’re doing. So this is, this is big for everyone to know this because if you’re gonna become a client, great. If you’re not, awesome too, but that’s how we do it. Fourth, it’s month to month and it’s for my sanity. Sell me on this vision, James. Why do I tell clients it’s month to month? But it’s for me, not for you. I’m not trying to help you not get locked into a contract if you’re a wonderful listener. I’m trying to get myself not locked into a contract. James, you’ve seen all these, your desk is two feet from mine. You’ve seen me help build multi multi-millionaires. I have. And you know what? The big reason why Clay, is that if someone doesn’t follow the path, then you’re gonna get a new client that does follow the path. Now let’s talk about it. I’m not, don’t mention the guy’s name, but do you remember the guy who had the angry face every time he came in? Yes. The bearded angry face? I do. And he used to have an appreciative face. It was like, hey, thank you for helping me grow my business. I have a stagnant company. It’s not growing. Been in business for a decade almost. This is not growing. And then all of a sudden it’s like, man, my business is three times larger. Wow. And now thank you so much. I’m very appreciative. Now my business is 10 times larger. Thank you. Woo. Then it’s like, Clay, I know, I know I’m paying you a commission to help me grow, but I want to renegotiate that. And you remember the angry face, the guy? I do. He came in mean mugging every time I saw him. Every time? Every time. And it’s like, Austin, we’re telling the clients month to month, but it’s a thing where it’s month to month. But if someone’s going to be ungrateful and a jerk, we’re only going to live a certain amount of time. I’d rather just take on another client. Right. You know, we only take on a hundred. So when you are coaching your clients, you’ll have like a set portfolio of clients and you know, your job is to wow those people. But if somebody is just a disrespectful, discourteous, crazy, you know, it’s like, why spend your day with that? I think that the level of clients you have determines the happiness of your life. Do you go camping, Austin? Yeah, I love camping. Do you like camping, James? I love camping. Do you really? I do. I love that fire pit. Do you love camping? I do. Really? Where do you go camping? I’ll go camping anywhere in the woods, primarily. Have you ever been camping with somebody that you didn’t want to go with them anymore? No, never. You never had that happen? Uh-uh. Has that happened to you, Austin? A long time ago at a Christian camping retreat, yeah. I think we’ve all been like a road trip where you’re stuck in the car with someone that you don’t like. That, yes. We’ve had it happen, right. I don’t want you to come to work every day going, look, I get to help an ungrateful jerk grow his business today. So that’s why I just… No. So that’s why it’s month to month. Okay. Next thing is it’s a single weekly meeting. Now, the purpose of that single weekly meeting is so that the client leaves the meeting knowing what they need to do, so we’re going to identify what needs to be done, discuss what needs to be done, and then we solve or assign the solution. So it’s identify, discuss, solve. I-D-S, I-D-S. Identify, discuss, solve. To learn more about it, you can read the book called Traction. You can read the book called Billion Dollar Business Coach. There’s just a lot of books you can read about. The point is, Bill Campbell is the author who I believe largely came up with this model, or the first one to document it, maybe Bill Campbell. If you don’t like Bill Campbell, that’s fine. Chet Holmes, same model. I just, I intuitively discovered this model and then found other people that do it. But you have to meet with the client once a week. And James, why? Sell me on the vision. Why do you want to meet the client at the same time every week? So if figuratively speaking, if today our client meeting was at 11 o’clock every Thursday, why would you want to have that same meeting every Thursday at 11? You want to get in the routine and you want to do it over and over and over again, just like the same way that you stick to the plan. Right, that’s it. And then you look for deviations. Now I have permission from this particular client to share this particular set of information, so I’m going to, but not all my clients want me to share all their information, but this particular client doesn’t mind me sharing their information. But I just got off the phone with a client who hasn’t tracked their numbers for four weeks. Then it’s because they were out of town, then they were out of town again, then they were out of town again. What happens, James, if you don’t track your numbers for four consecutive weeks? You’re just going to straight up lose track. What do you think is going to happen, Austin? The client calls me, he’s on this four week vacation, which I don’t even know what that means, but he’s on a four week vacation, and he’s like, I don’t know what’s going on, my sales are down. What do you think could happen? Yeah, your sales are down, there’s no accountability, you know, no one’s driving the force. So if you leave, if you’re driving a car and you don’t put your hand on the steering wheel, it’s not gonna do nothing. Yes, there it is, there you go. So right here, this is PMHOKC, this is a wonderful client. We’ve had an opportunity to grow by 18 times. They’re 18 times larger now than we started with them. 18 times. Dude. 18 times. He did 543,000 of sales last week. Wow. He’s on pace to do 26 million this year. If he successfully hits 26 million this year, he’ll be 26 times larger than he was when we started. That’s crazy. But every week you got to track to make sure that certain things are getting done every week. And it’s not an emotional thing, it’s a emotional thing. Emotional, like action. It’s not emotional, it’s emotional. It’s action. So James, how many calls did you make yesterday? Over 300, at least probably like 420. And the thing is, people say, what? People don’t even understand the idea. You know, people, when they hear about 400 calls in a day, they’re like, no way. It’s real. Every day. Yeah. And people say to me, Clay, how many interviews did you do yesterday? I go, well, eight shows. They go, no, you didn’t. No, you’re just saying a number. What you’re doing, you’re just getting up there, saying a number. No, no, no. But it’s a real thing. And James, we sell tickets to conferences. People say to me, why do you do so many shows? Well, a couple things, folks. How am I going to reach you? I mean, some of you’ve made several poor life choices and you’re now hearing this show. So how am I going to reach you? So everything in red this week was a show. Let’s count the shows, seven, eight, nine, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37. So 37 shows. That’s how you did. That’s how it works though, right? I mean, there’s no luck to it. You just gotta do it. And people say, well, tease. Wow, a lot of shit. Yeah. You gotta have a single meeting though. In that meeting, we go over, okay, this is what you’re gonna do this week. This is what we’re gonna do this week. It’s like a huddle. Break, go. Call, we called the play. Let’s go do the play now. Let’s run the play. We called the play. Let’s go run the play. The huddle’s like a, the meeting is like a huddle for football. It’s where you gather and you go boom. Now in the week if the client gets stuck at all, the client’s going, geez, I can’t make the meeting, which rarely happens, but if it happened, they could reschedule. I get it. But the idea is that you don’t have to play phone tag throughout the week. Also, if the client has any questions, they can call and text you and we get a hold of them. But why is it all on one document? Austin, sell me why if a client, if this was a client, there would be a document on this document, and we’re gonna call this agenda here. We’re gonna call, ooh, ooh, almost horrible things just happened, almost. Okay, we’re gonna put here agenda, and we’re just gonna call this Austin. Okay, so anything I’m gonna teach you in the coming weeks or we go over, all gonna be on this document. Yeah, there you go. Sell me on that, why? Because everything you’re gonna teach me is gonna be on that one document. I don’t have to be scatterbrained. I don’t gotta look for anything. It’s all in one spot. One spot? Yeah, I don’t have to ask no questions. What do you think, Ken? Always know where it’s at. Oh, stun-da! Now, the clients, if they have questions, I tell them, just put your questions at the top of this document. So what we do is we create a little burning fire area. We call this the burning fire. So this is like, these are things that need to be, I’m not mad, I’m not mad, this is just a true story. Got a lady right now who’s been lighting me up all morning. She’s fierce, she is so fierce. You won’t even call me back. Well, the thing is, our meeting is going to take place in 35 minutes from this moment. In 35 minutes from this moment, I’m going to deal with whatever that is. I have a fully booked schedule today, back to back to back to back to back and I just glanced at on my phone I’m like whoa but if I were to react and be constantly responding to minute by minute text second by second text messages what would happen to my brain Austin over time I don’t think you’d get anything done nothing would get done that’s how it works you know and then just people to build other the deep things I’m working on. I asked, we had a guy came to the conference and he makes nice dessert items. And I said, is there any way you can, you know, send some to me? I’ll wrap them up, I’ll give them to my wife as a gift. Well, step one, the products were shipped, he did ship them. Problem though too, you know what happened? What’s up? I don’t know what happened. People in the office started eating them. So I go up to the coffee area and I’m like, who in the, it’s eaten my wife’s candy. And people are like, no, this is like me hopping into your car and just starting eating whatever’s in there as a snack. I’m not mad. It’s just the reality of the situation. So you have a weekly meeting to address these kinds of things. They’re burning fires, you know? So it’s like, if something shows up in the mail, that’s not yours. Right. You know? And maybe you’re out there, and you’re like, maybe you come from a cult. Maybe there’s someone listening right now, and you come from the cult. Like, the occult is your normal. And you’re like, well, we share our corn. Okay. We share our food. Okay. We share our wives. What? No! That’s not what you did. There’s somebody out there, you come from a communal, weird, Toltish world, like, well, I just, you know, I’m just, we share our corn, we share our wine, share the candy. No, we don’t, no. So that would be an example of a weekly meeting, you just address it. It’s no drama, you just deal with it. Right. But if you don’t have a weekly meeting, what’s going to happen? People are going to eat your chocolate. Yeah, all the time. It’s just a real thing. It’s a real it’s a problem. OK, we continue. So then you have a single document. Then you have a single point of contact. The reason why I assign a client to you, Austin, I say, Austin is your guy. Now, if you Austin gets abducted by an alien, we have other great people. But Austin is a great guy. And the reason why I recommend you work with Austin is because, ba-da-ba-ba-da-ba-ba-da-ba, and then you’re the single point of contact. So the clients never speak to our graphic designers, photographers, web developers, search engine people, people that help with our accounting. Why? Tell me James, why do I want the clients only talking to the consultant and not to all 47 teammates? Well they have rapport with the consultant and so you also don’t want to have someone from SEO wasting their time talking to a client when they should be writing SEO. Right and what if I have to fire somebody? What if I hire a new person? Should I have to reintroduce every employee to every one of my clients? No, not gonna do it. That’s why people, they come to our workshops and they go, man, I finally met your team. I like these guys. These guys are great. And if you come to a conference every year, you’ll look around and you’ll go, okay, D’s been here for 10 conferences in a row. If you come once a year, wow, he’s been here for 10 years. That’s great, awesome. Wow, look at Devin, he’s been here for eight conferences. You look around and go, what happened to that guy? Oh, I saw that coming. You know, it’s what it is. So that’s why I did it. Okay, next is we have to have a singular focus on massive action, a singular focus on massive action. So one of our clients right now, I won’t mention their name, keep it kind of vague. They have a booth at the mall, Austin, and our job is to show people examples of the work they provide and to gather objective reviews. And that is the task that needs to be done for that particular client. Okay. But that’s all that needs to be done for that client. I mean, that’s like a big thing. You know, so the client is telling me, I will pay you guys to go to the mall to gather objective reviews, but I need, I need, that’s what I need. That’s what I need, you know? So it’s like $3,000 a month for the booth at the mall, then you’re paying somebody who gathers the reviews, you know, so it’s an overall expense of, let’s call it six grand a month. So the only purpose for that position is to gather those reviews and anything that’s not that is a distraction, right? As it relates to that position, right? You know, the haircut business, your wife cuts hair. I have wonderful employees that cut hair. James, if you’re having your hair cut by somebody and they start holding court talking about the Olympics or talking about Ozempic, words that rhyme with ick, the Ozempic Olympics, Olympic, cryptic. Right. I’m going to say, hey, grab the scissors and cut my damn hair. They’re saying, no, no, no, it’s Ozempic, Olympic. When they say, I, I just, what are your thoughts on Ozempic? If a stylist said that to you, what are your thoughts on Ozempic? Yeah, just grab the buzzers and fish it up. What you’re doing right now is you’re just talking out of your, you’re talking out of anger. Okay. So Ozempic, what are your thoughts? Seriously, answer the question, then I’ll cut your hair. I don’t even know what that is. It’s the weight loss drug that everybody you know who comes across, like they’re losing a lot of weight, they’re posted on Facebook about how they’re losing a lot of weight. They’re all on Ozempic. And then they say, hey, listen, hey, just shush, shush, shush. Let’s watch this video about Ozempic. And you’re there to get a haircut, okay? So here it is, watch. Why Ozempic is so problematic. So on a societal level, you know, I think anyone that agrees, you know, if you’re just just looking at this issue, you know, putting everybody and pumping everyone with Ozempic for their lives isn’t the first thing you do to solve obesity. But even if it was perfect, even if it was, right, even if it was perfect. But the problem is when you get to the individual level, this drug medically is a absolute disaster. Medically? Medically, it’s a disaster. So all you need to know is that Novo Nordics, the company that makes this drug, recently passed LVMH to become the most valuable company in Europe. So this- What do you think about that logo, Austin? Yeah, that’s satanic. That’s pagan. Why is it satanic? Wow. Okay. Well, the moon is the Ishtar, right? The sun is Nimrod, okay? Do we have to go further? I love that social media. Let’s keep going. Okay. Watch this. Watch this. This company, most valuable company in Europe, they don’t allow this drug for obesity in Europe. Almost all of Nobel Nordic’s revenue is coming from taking advantage of Americans. This is not the first line of defense for obesity in any European country. It’s not approved by the government regulators. They are saying on their stock calls that all of their growth is coming from the US. They’re taking advantage of a broken US system in the United States. The drug itself essentially is stomach paralysis. What is stomach paralysis? The drug, what it does is essentially, it sterilizes, it paralyzes your stomach to make you not be able to process food correctly. And there’s studies now saying that that stomach paralysis, the really messing with your ability to digest food, actually stays after you go off. Now see, let me explain to you, this face right here is the face that the client will have when you’re trying to talk to them about, you’re trying to focus on helping the client grow their business, right? Right. And then they go, what are your thoughts on Ozempic? Not that our clients would ever say it that way, but just work, folks, detach yourself from the emotions you’re feeling right now, just have a good time, have a blasty blast, okay? So imagine that a client, not our clients ever, no one listening, but they would say, what are your thoughts on Ozempic? Happened to me there, dad, was in a vehicle, a woman says to me, what are your thoughts on Ozempic? You know why the person asked me, what are my thoughts on Ozempic? Because she’s overweight and drinking Ozempic? No, no, no, no, she’s not overweight, but she’s on Ozympic. Right. So the other day, I got a client, and again, I’m being very vague. He says to me, what are your thoughts on Ozympic? Why is he asking that? Because he’s taking it. Right. Now, listen, the number one side effects of this is it causes suicidal ideations. That’s the number one documented most and stomach paralysis. And the company that makes it is in Europe where the product is banned. Wow. Ozympic. So you’re in a meeting with a client and they go, what are your thoughts about Ozympic? Or Ozympic. And you go, what did you say? Ozympic, the Olympic city words that rhyme with dicks. Stop, why are you saying that? Because we got to focus on massive action to grow the business. Right. Right, this would be like a football team. You’re playing football and the quarterback’s like, dude, you see that girl right there? You go, what? We’re on the football field. There’s 80,000 people cheering for us. We’re supposed to play. What are you doing? I’m a lineman. You’re a quarterback. Stay focused, man. He’s like, you see that girl out there? The one with the red hair? You’re like, there’s 80,000 people. I can’t see her. No, the one with the, no, the brunette, kind of a brunette, kind of a burnt one. And they’re like, bro, we got to hike the ball in eight seconds, right? Cause there’s a shot, there’s a clock countdown clock. Right. No, no. And then the ref blows the whistle, you know, offsides by the yard panel. They, the quarterback’s like, guys, stay focused. She’s up there in the upper deck. That’s my sister’s cousin’s neighbor. And you’re like, what? Your sister’s cousin’s neighbor. I don’t even understand. What do you, this is your sister’s cousin’s neighbor. Exactly. She’s in section 217. It’s her birthday. And you go, 217? How can you even see that? It’s like, no, I guess it’s in 207. And the ref goes, woo, woo, off sides again. You’re going, God. And the quarterback’s now chewing you out. Guys, it looks like we’re going the wrong way. You know why? Because you guys are not listening. Right up there, section 206. That’s what a business owner who’s dysfunctional is like. Isn’t that what politicians do? Yes. Constantly? Constantly. Wow. And they want to change the rules to the game. Like, why don’t we just change our goal? Our goal is to just lose by less. But stop it. So that when you’re coaching with a client, this is what they’ll do if you let it happen. Because by default, 90, folks, look at this. James, I’m going to pull this stat up. This will get you depressed. I know your things are looking good. You’re excited. I want to depress you. Just take the edge off. The U.S. debt clock shows there’s 336 million Americans. We’re down to 9 million now that are self-employed, which means that less than 3 percent of our population is self-employed. And of those that choose to become self-employed, 96 percent of businesses, businesses fail, according to Inc. magazine. That’s not according to That’s Inc. Magazine. So, this is some crazy stuff. That means you have a one out of 1,000 shot of being successful by default. I do not have the time to talk about Ozempic. But this person, I’m serious, I’m trying to do some things, okay? I’m talking to the person about the thing, not about Ozempic. And they go, what are your thoughts about a Zempik? I’m going, what? Because they’re not focused on the thing I’m trying to talk about. If I’m paying you to do a service, cut hair, sell me a frozen yogurt, I don’t know, buy hay from you, whatever. I don’t want you talking about a Zempik. Are we on the same page? Right. You got to focus, man. Focus. Focus on core, I’m going to type this out here. It’s focus on core tasks until success. So focus, focus, focus, focus on core tasks until success. And people go, I’ve been trying to write content for one week in a row, it’s not working. Do you have a different strategy there, business guy? Dude, Olympic, right? That’s what they did. I’m telling you. So you’ve got to focus. James, you made 300 calls yesterday. It was incredible. I did eight shows yesterday. It was incredible. Right. We got to keep doing it. Oh, yeah. Right. OK. So next. OK, next. By the way, I got to keep telling people about Tim Tebow. People keep buying tickets for the business conference. And they’re like, man, I didn’t know Tim Tebow was coming. I mean, he didn’t tell me. Like, why? Apparently, I haven’t mentioned it on every show. I got to stay focused. You know, should I mention it now? Yeah, Tim Tebow is coming June 27th to 28th. Someone says, I see what you’re doing there. Okay, let’s continue. So now, pillar nine, you gotta have a single team. I have a single team, not that we also have a team of married people, but single and married people, a single team featuring both single and married people to help implement the proven processes. So we have photographers, videographers, implement the proven processes. So we have photographers, videographers, web developers, search engine optimizers, online advertisers, you know, workflow mappers, sales scripters, all of it, bookkeeping specialists, because all of that’s turnkey. So when they meet with you, Austin, it’s like they have access to all those tools. Nice. All for $1,700 a month, month to month. For the benefit of our customers and for myself, so we’re not stuck with crazy people. We’ve all been around crazy people. The final thing is we have a workshop. It’s powerful, it’s interactive, it’s two days. And I’ve been doing it since 2005, since 2005. So people say to me, you just started workshops recently because you’re trying to take advantage of America. Okay, started them in 2005. Well, yeah, but that’s just because you were planning on taking advantage of America 19 years ago. Stop. That was a comment I had today. Wow. That was a comment I had today, it was pretty good. It was a good comment. Let me see real quick here. You wanna see the comment? I do. I like it. I only know about it because a client told me about it and they were like, dude, if you wanna remove that comment, dude, that’s someone throwing shade. I don’t read, I don’t go in there and… An entrepreneur backstory. Alleged seems like intelligence operative sheep digging, sheep dipping. Right? Wow. So I just had the team, we just posted like, here’s my cell phone number. Let’s keep that private, it’s just my cell phone. Put that out there and then I put the articles about my companies from years and years ago. So they can find articles from 2005 or something, you know, but I mean, again, this is what we do, this is what coaching is. Any questions, Austin, about just the coaching thing? Because I want to make sure that like, you want to build on a firm foundation. Right. And so every time I have a client, oh, come on, don’t make me subscribe to read my own article, I’m wondering about myself, I’m selfish, just let me read it. Come on, unbelievable. You can’t, James, you can’t even read articles about yourself anymore without subscribing. Gotta pay to play. Think about how crazy narcissistic that is. You have to subscribe to a newspaper just so you can read about yourself. I’m not going to subscribe so I can read about myself. So this is the process. This is how we do it. And it’s just really important to every single client. I’m very consistent on my show saying it, but I also want to make sure that all the coaches who work here know that and all the clients know that. This is the process. Any questions you have about the process? Nothing about the process. I’m a sponge, I’m soaking it all in. Okay, and there’s 14 aspects of business growth and I’ll land the plane here. It’s only like, whatever, 1 14th of our business growth has anything to do with marketing. You know, 1 14th, you know, I mean, there’s accounting, there’s sales, there’s legal, there’s workflow, there’s hiring. And so when people think about growing a business, their bias is always to sales and marketing. But if you want to create time freedom, like the PMHOKC guy was showing you, when you’re doing, you know, five hundred thousand a week of sales, you now have to have a team, you have to manage the team, you have to you have to lead a staff meeting, you have to deal with a chronically depressed secretary who’s on Ozempic. Dude, have you have you not gone down those Zempig rabbit trails? Dude, I just, if anyone ever asks me about weight loss, I just tell them just don’t eat for a week. Watch this. So there’s lawsuits now with people with severe gastrointestinal issues after coming off the drugs that’s being pronounced and that’s coming out in lawsuits. Additionally, because of that, you’re consistently seeing patients who go off the drugs gain the weight back. So that’s almost, I think, universally accepted, even by Novonorix. When you go off the drug, you gain the weight back. But again, we’re seeing most people that take the drug within the first year come off it because the gastrointestinal issues, the stomach issues are so pronounced. Additionally, the EU, again, where this company is based, just launched a probe into suicidal ideation caused by Ozempic. You can’t even make this up, but the EU is doing a… I don’t know why people want to lose weight, but let me just throw out an idea that I have. Probably to feel better about yourself. So you’re going, I’m going to lose a lot of weight if I feel better about myself, but then I’ll be suicidal and kill myself. I mean, how does that work? I don’t know. I mean, and then to paralyze your stomach, that’s probably not a good move. I don’t know, I’d go get some ice chips and eat it until your head explodes or do something different. But, okay. So anyway, hope we had something awesome. We’re gonna do is you and I are gonna be joining each other often throughout the day as time allows. And we’re gonna be going through all of this together. So we’re gonna call this, we’re gonna call this Clay and Austin’s Fantastic Voyage. And we’ll put, and James too. Boom. And this will be a kind of our series. Okay. And this is part one. How does a business consultant business, how, how does I’ll put here just so it’s very clear. How does eight maybe a clay clerk, um, business coach help your business grow, grow, spell it right though. That’s the key. You gotta spell it right, other people get confused. What’s that mean, what does that mean? Is that a pagan symbol, what does that mean? Okay, so I’m just gonna, and we’re gonna just put them out here, we’ll just keep dropping these knowledge bombs, and then by the end of like 14, maybe 16, maybe 25 shows, you’ll know, everyone will know. Cool, and then if people wanna know more resources too, there’s more resources, if you go to forward slash towerofpower, that’s where I put all of the podcasts that Dr. Zellner and I have done where we describe these steps in a linear fashion, starting from the bottom up, build the foundation, work your way up, go on the flow business school about the BS. The BS would be like the bold. Fake science, maybe the BS stands for anyway, that’s that’s what we’ll let you speculate as to what BS stands for. Okay, thank you guys. I really do appreciate you and we’ll talk to you soon. Devin, we oftentimes at, we interact with some really great people. In fact, if anybody goes to and they schedule that first free 13-point assessment with me, you’re sort of like the filter. I mean, you talk to people every day and certain people are not a good fit. We call these people happy hopers and certain people are a good fit, we call these people diligent doers. What’s the difference? A diligent doer has an actual product or service that makes sense. They have a prototype or an actual product or service. They have an actual viable plan where they can sell a real product or service to real people. And a happy hoper is somebody that doesn’t have a real product or service. And a while back, these wonderful These wonderful people, they reached out to us and we scheduled a 13-point assessment and I knew that they would be successful for two reasons. One, they are diligent doers and the second is they had an actual product that they could sell to real people on the real planet Earth and they gave a sample to my wife. They gave a sample of their product to my wife. And my wife, Devin, who doesn’t coach clients, doesn’t mentor clients, doesn’t, you know, she stays out of that. She works on the accounting side. She tells me, this stuff is incredible. This is incredible stuff. And so at that point, I recognized, uh-oh, we’re going to have a business that’s going to blow up. And so I wanted to get them on the show while the business is actually taking off. Like they’re actually currently joining us from a figurative rocket ship. Their business is taking off next level. I’m excited to have them on. This is the founders of Give a Derm. Ladies, welcome on to the Thrive Time Show. How are you? It’s such an honor. Thank you so much for having us on. We’re having so much fun right now. It’s unbelievable. So first off, for people out there that don’t know who you two are, I’m gonna let you two introduce yourselves and introduce your products so people can Google you and verify you’re not a hologram. Absolutely. So we are a toxin-free skin care company, and we’re really trying to bring the words luxury and zero toxicity together. And it’s just been a wild ride. Honestly, my mom had a crazy health scare. Hi, I’m Debra. And, sorry, I’m Julianna, I’m the co-founder. And I’m her daughter. And so, it’s just, you know what, it’s just been a wild ride. And honestly, we were pretty, we knew we had something. We knew we had something that was incredible. And, but then, honestly, we were pretty stagnant. We didn’t really know what direction to go. And then all of a sudden, on one of our super late nights, my mom looked at me and she goes, you know, we’ve heard a lot about clay. And I think we’re supposed to call, like, maybe get that assessment. And I was like, ah! Within like five seconds, I launched that form over to you guys. Yeah, it’s a holy moment, actually, because I’m a major introvert, and she’s like, I never thought for a minute you’d do that, but I honestly felt like the Lord said, do this. So we did, we did. And I think we shared yesterday, not yesterday, at the conference last weekend, that February, in February, this February from last February we were up 4,000% in our business. Can you repeat that? How much have you grown as a person? 4,000% from February to February. Now I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February. In the last two and a half days. And the phone’s blowing up. Everything’s just blowing up. You’re right. It is like a rocket ship. So we’re pinching ourselves. I mean this sincerely, and I wanted to get Devin on the show because she talks to so many wonderful people. We love Devin. Go to The challenge we have is that we’re sort of like an incubator, and I can only work with 160 clients. It’s like a football team, and you only have 52 roster spots. We only have 160. The reason why is, Devin, with your clients, you meet with your clients once a week, but you might talk to them three times during the week, because we’re doing the photography, the videography, the web, the search engine, coaching them, guiding them, mentoring them. And I really wanted to drill down into the successes that your business has experienced as a result of you two diligent doers putting in the work there. So first is you guys are doing the Dream 100. Now the Dream 100 is a system that I don’t know why, I don’t know why, and Debra, I’m going to ask you the question. So I don’t know why, and I’m not attacking you, this is not a passive aggressive attack. I don’t know why people are reluctant to do it. I don’t know. So, you know, in my life, anytime I want to get, for example, Tim Tebow to speak at our upcoming business conference, I’m going to pick up the phone and I’m going to call. And then if I get rejected, which I often do, I will then email. And if I get rejected via email, I will then text. And if I get rejected, and Devin, you have worked here for about a year-ish? Almost two. Two years. And on the agenda, did I not put on the agenda, book Tim Tebow for June conference. Did I not put it on there for like, it seemed like maybe six consecutive months? Yes, you did have it on there. And I’ve been chasing that reality, turning that into a tab, Tim Tebow, speak at our events for 10 consecutive years. So from the age of 33 to the age of 43, I’ve had the same action item on my to-do list. And the reason why is because my literary agent, Esther Federkevich, she represents Tim Tebow and myself, and a lot of people in our orbits kept saying, Tim should speak at your conferences. And so, you have to reach out to people you don’t know, because this just in, people don’t wake up with a burning desire to pay you, and the product, as good as it is, it’s not going to sell itself. So even though my wife is saying, give a derm is hot sauce. It is the best skin care product I’ve ever seen. Everybody should buy this. That doesn’t mean people are going to buy it unless they know about you. So I want to ask you that specifically, Deborah, the Dream 100 making a list of 100 people that you do not know and reaching out to them to offer them free samples. What was the challenging part about doing that? We have to identify our audience first because you have to you dream 100 can go everywhere But you have to specifically identify your audience And then it is work because you’re kind of intimidated and you’re like is this real is this is this is this really going to work? And so you just have to press into that and keep pressing into that and you just do what you’re told to do I know that sounds basic, but that’s why we have hired you to tell us what to do. And so that’s, we had, we just had to keep at it and keep at it. Now, Devin, you work with very reasonable clients. None of our clients are unreasonable, of course not. What is the hard part that people have when you tell them to do the dream 100? Because these two are doing it. This is something that Juliana and Debra, they’re doing it. What is the, what is the issue? I’m trying to help somebody out there that’s stuck. Dealing with rejection. There it is. Now, I used to stutter as a kid. I used to stutter as a kid. So let me just walk you through how that works. If you can’t speak well and you get mocked at a young age, at a certain point you just quit caring what people think. So, you know, that’s a certain point you just quit caring what people think. So, you know, you see this, Devin, in our office. We have a lot of employees. There’s gossip, there’s rumors, there’s jackassery, whatever. You know, yesterday I was dealing with a situation, so I just called a person involved, asked them directly, called both people, wrap it up. I don’t know if that upsets people, I don’t know, but I don’t think about it, I just wanna solve the problem, and I think we’ve solved the problem. It could be you, but if you’re avoiding conflict or rejection, you’re just not gonna have success. So pro tip number one is you could stutter a lot and then get to a point where you no longer care, that’s option number one. Option number two is you just become numb. You just get to a point where you say, Matthew 5, 10 through 11, blessed are ye who are persecuted for righteousness sake, for ye shall inherit the kingdom of heaven. So you just say, I’m not, I don’t worry about what people think. Or you just run around like you’re dumb. I don’t know if you go dumb or numb. Juliana, I want to ask you, what’s your approach? Do you try to go dumb? Do you try to go numb? Do you try to pray your way through it? How do you push? All of the above. All of it. I’d say all of the above. It just depends on how it hits me. Dumb, numb, and pray through it. All of those are true. Absolutely. Absolutely. Just so we’re clear about what I mean by this. This is some strategic stuff here. Being dumb, it is a move that I use often. So yesterday, and I’ll be very vague, yesterday I was looking at buying a potential property for a thing I’m working on. And you know, I just, I just began breaking all the boundaries. I don’t mind knocking on a door and talking to somebody. I don’t mind calling a property that’s not for sale and asking, will you sell it? I don’t mind talking to the neighbor and saying, what do you know about this property? I don’t, I don’t mind. And I just sort of go in like I’m dumb, you know, like, Hey, is this property for sale? I mean, that’s just sort of the mindset. And certain people go, I can’t believe you just did that, but okay, that works. Or you can get numb, but you’ve got to do it. So you made the Dream 100 of these influencers, people that have access to your ideal and likely buyers. You’ve given them samples. That’s working. Second, is you have to optimize the pricing. Now the pricing is a thing, Devin, and I’m sure you’ve never dealt with this. Your clients haven’t either. I’m sure the Give It, Nerm folks haven’t either. But I find a lot of people are afraid to charge what something’s worth. So let me start with an example that doesn’t relate to anybody I’ve ever met before. This would be the entrepreneur that has a great product but is afraid to charge what they should charge because they don’t want to offend, they don’t want to overcharge, they don’t want to take advantage of, and so they actually create an unprofitable business. So the more they sell, the more they create a daily hell. What am I saying? The more they sell, the more they create this perpetual hell because they actually are selling something at a loss or they’re barely breaking even. I talked to, just the other day I was talking to a home remodeler who was telling me that the busier he gets, the more money he loses. He was at our conference. And I go, how does that work? And he’s like, well, I don’t want to gouge people. And I said, so what? And so this guy, he’s not a client, but he came to our conference and he was telling me that his business, he listens to our show and he’s been implementing the things he can without being a client. And he said, but the problem is the more business I get, the more I lose money. And I go, how is that possible? And he was actually charging people what it costs him to provide the service or he’s doing at a loss. And I just, I couldn’t understand it. I want to ask you to now, going back to Debra here, on the pricing thing, has that been something that we’ve worked through together or maybe what’s your, how have we kind of coached you or worked with you on the pricing? Yeah, well, Andrew, our coach has worked with us because I am one of those people that as a consumer, I’ve watched the budget. And so at the same time, our products have incredible ingredients and they are all natural. So we have to cover our expenses. And so you guys have worked with us to watch our margins, to be able to know what our margins are and know what we have to price, or we’re not going to be able to make this company available. We won’t make it. And so you guys have been incredible, an incredible asset helping us do that. I want to ask your thoughts here, Juliana. Talk to me about that, the pricing thing. Have we helped you through the pricing or what would be your comments on that? A hundred percent. Actually, it is interesting because when you set your prices where they need to be, that it actually attracts the customers that you want. And although it’s been hard to consider pricing and hard to consider what we need to make, like as far as just covering the costs and then what we need to make on top of that to just continue to be sustainable, you know, it is incredible because it’s been, I feel like, like I said, it’s attracting your ideal and likely buyers. So it’s beautiful. How has coaching, we’ll get into more details, but how has coaching, Juliana, how has that impacted your business? If you had to describe it to somebody or sitting next to someone at a conference and they’re like, okay, so you’ve worked with, you know, like Clark’s coaching system or with, you know, you’ve worked with Devin or you’ve worked with Andrew, because you’ve probably interacted with our whole team at this point. I mean, you’ve probably talked to Devin on the phone. You’ve probably been to a conference. You’ve probably interacted with Andrew every week on the phone. You’ve probably interacted with our whole team at this point. And someone says to you, how has it impacted your life? What would you say? I would say I’ve never seen the show But you know I’ve heard of the show naked and afraid where you’re dumped in the middle of God only knows where and it’s like You know what? I have this great idea I want to be dumped in the middle of God only knows where and I have a product that will help people But I don’t know how to actually make a way and it’s literally like hiring a guide that is experienced, that knows what they’re doing, and that can really just absolutely, even when we literally there have been times when I’m like, I don’t even know where we are. I feel like I’m totally blind, even, even in the initial coaching process. And it was like, okay, but great news. We’ve got our coach call tomorrow. It’s gonna be great. And so it’s just this incredible feeling of knowing that somebody has our back and knowing that they, they know what to do. And then also knowing that, and honestly, I would be a little bit disappointed if I hired a business coach that wasn’t a multimillionaire. And so, I’m just super grateful that you’re successful. And so we wanted to go, you know what, he must know if he thinks a few fingers are right. Yeah. I think what’s interesting about what we do is, last night, I’ll be very vague, because I don’t know when the show is coming out. I don’t want to date the show that way. But, you know, last night my wife and I were talking about some things and she said to me, she goes, I’m so glad that I’m aware of how to achieve success because when our daughter asks, it’s great to be able to tell her the answers. You know, and she was just, you know, she was kind of reflecting because our daughter is, you know, 20 years old and she’s asking questions about buying her first property. And my wife is like, well, you want to buy low, obviously, buy low, but you want to think about that. And my wife started talking about generating revenue streams, like you want to have a property where you could maybe rent out an extra room to someone you can trust, or maybe you can rent it out in the future, or maybe you buy it low, you add value to it. And my wife was really getting a home flipping seminar. But it was a thing where we’ve just done it so much that we forgot that that is a question that a 19 year old has or a 20 year old has. The people have never bought a house before. And my wife was putting on this like home flipping seminar of what makes a home more valuable. You know, the moves you can do that are inexpensive, add a lot of life to the property. And again, if you’ve never flipped a house before, it can be overwhelming. But in our case, we’ve done so much. The other day, someone was asking us, I think my wife and I have lived in 15 separate houses. It could be 16, because we just were buying, renovating, moving, and we’re just doing it. And so it’s kind of become normal. Growing a business is kind of normal. So if you’re out there watching today and you feel overwhelmed, you feel stuck, these are two great examples of people that are real people we’ve actually worked with, we are working with. They are currently in the figurative rocketship. The figurative rocketship, they’re blasting off. Sales are happening nonstop. I appreciate them taking some time to talk to us about this. The next is we got to track. We have to track. And people always tell me, I’m so busy, I don’t have time to track. Now, Devin, your clients have never told you that. No. But can you walk me through why other people who don’t listen to our show and are not your clients, why people might not track? They’re scared to look at the numbers. There’s a thing there. The other thing I would say is people like to always delegate to their spouse, what, to their partner. So the alpha, if it’s a female-owned business and the woman is the founder, she will usually delegate the finances to the person that joined. So the founder usually likes to delegate the finances to somebody else. That’s usually what happens. Or if it’s a male, he’ll delegate it to his wife. Or if it’s the wife who started, she’ll delegate it to her husband, or if it’s a sister, she’ll delegate it to her brother. It seems like in a family-owned business, the founder always delegates the tracking to somebody else. I just see that as a pattern. And it seems like if they’re not related, it just seems like they’ll delegate it to whoever they just hired. So imagine you go to work for someone, you’re 25 years old, you just got hired by a 40-year-old, and they go, hey, by the way, you’re in charge of tracking. And I see that, and then the person who’s in charge of tracking, they may be not, they might not be diligent, they might be, they might be disorganized, they might be organized, I don’t know. But what happens is then they sort of now have removed themselves from direct responsibility. I wanted to ask you, Deborah, on the tracking, how do you two track? Because it is really depressing when you’re tracking 100% of zero sales this week. I mean, that can be depressing, and it can seem like a waste of time, but now as you’re actually selling, it becomes increasingly important. So start with you there, Debra. The tracking thing, how do you guys handle that? Well, we have our tracking sheet that Andrew helped us put together. And you’re right, it’s absolutely mandatory. And because we have a product that has to be manufactured, you have to know how much every item costs down to the packing tape, the fragile stickers and all this kind of stuff. So it’s imperative that you know what’s happening. And that’s what, like I said, Andrew’s helped. We do that together. We kind of stay in it. I tend to lean into the manufacturing part of it, where I needed to know exactly how much that shipper cost, exactly how much, you know, that void fill cost, exactly how much the decoration on our bottles, all that has to, you have to know it. Otherwise, you wake up one day and you’re consumed, you’re done. So you have to know it. Julie, do you have any thoughts on that? Because again, you two are working as a business owner, you’re doing the marketing, the sales, the hiring, the firing, they’re shipping things. How would you describe your tracking process? You know what, before we, I mean, we had an approximate idea before we started working with you, but then getting the specifics has been incredible. And it’s not hard. It’s just anything that goes out, you track, and then anything that comes in, you track. But it does take effort. You have to put a little bit of effort into it. And so I would just say it’s invaluable. It’s one of those things that if you don’t understand potentially where there’s a leak in the boat, then you just have to, because you have to do these… It’s basically constant… Constant to-do’s as well. Yeah, like constant weekly inspections of the boat, if you will. You know, it’s really good. It is. And again, this is so big, constant inspections. I think that a lot of people struggle with boredom, but the great clients I’ve had, they bore down. So you have to do the same thing every day. Devin, have you ever worked at a restaurant? I haven’t. You haven’t? No. Oh, man. You probably never will then. But have you two ever worked at a restaurant? Julianne, have you ever worked at a restaurant? No, no. Never have you? Well, let me walk you through, let me just walk you through my experience at Applebee’s. I’ll walk you through Applebee’s. I worked at Applebee’s and our job is every single day you have, when I worked there 20 something years ago, you have to have out the fresh salad. So you open up that walk-in freezer and a guy from Cisco or whoever delivers the salad, he’s going to deliver the fresh salad and you have to throw away the bad salad every single day. You bring in the fresh meat, you throw out the bad meat. Every single day, then you prepare your, they call it a house salad prep. So you basically make the house salads and you put them in this room and so when somebody orders it, they’re ready to go. You know, and you just, you have, there’s like a process. Every day you clean the bathrooms, every single day you wipe off all the tables. Every single day you dust every single window. Every single day you wipe off the glass and it’s a checklist every day. And I found that the top waiters of which I was not one. I had a good attitude but I wasn’t nearly as skilled as other people who’ve been doing a long time. They would come in to work right away and they would wipe down the windows, mop the floor, get everything ready to go and they were ready to go before the first customer walked in. But I found that the bad ones would always say things like, all we ever do is do the same thing every day. And then my boss, Ian, would go, yeah, because it’s a restaurant, and all we ever do is serve food to great people. That’s what we do. But I think certain people get bored with that monotonous stuff, and you guys do a really good job of nailing that. The next is the website creation. And the website, it’s not a one and done. It is a process of continual improvement. There’s endless iterations. We’re always updating. I’m never happy with the website. I’m happy today, but if I look at it too long, I go, I kind of want to tweak that. We always want to make a small little enhancement. We always want to add a new testimonial. We always want to add a new endorsement. As I look at it right now, just my pro tip, and I’ll tell Andrew, but maybe you can tell him that I told you this before you talked to Andrew. Any of the bigger names that are starting to endorse you, you know, we get the as seen on, like endorsed by. So when you click on testimonials, it’s like endorsed by, and you start to get more and more big names. So I look at one of my clients called Mom’s on a Mission. What a great job she does. And as she’s booking bigger and bigger guests, we keep adding the as seen on. Now you don’t want it to get in the way of the product, but you got to make sure we get, because you’re starting to have some big time names that endorse your product. Could you share with the listeners, what’s it been like having a consultant that also does the web development? Because we do the photography, the video, the web, the search engine, all of that is all one-stop shop. What’s that been like there, Debra, having just a one-stop shop for everything? It’s, there are really no words because whenever you’re trying to start a business, you’re so overwhelmed, you’re watching everything, you know this is new territory for you, so you’re having to learn everything the best you can. So to have someone come in that is an expert in this field and can say, this is what you need to do, this is what you need to do, this is what you need to do, and this is what you need to do, it’s like done. Also the pricing, as I’ve heard, but thank God we didn’t go there, but to have someone develop your website is astoundingly outrageous. So to be able to have that incorporated in the coaching has been such a blessing. It’s just, there are really few words. Without a website, we’re sunk. Devin, I want to tell you a story that’s going to depress you, okay? Okay. How old are you right now? How old are you? 23. Okay, so when you were not born yet, not yet born, seriously, when you were not born yet, I started this, your mom and dad are probably on a date, you know, I started this company called DJ Connection, right? And I thought, well, I’m going to do is I’m going to work at Applebee’s, Target and Direct TV. That’s a true story. So 1998, 1997, I’m growing this business, 1999, I’m growing it. And I got this website. I needed a website. I needed to have a website. So I went to a web guy. I won’t mention the guy’s name, although I want to. Well, I know, I will mention it. I will mention the website, because it’s not a bad thing, it’s just a fact. So I hired a company called Creative State to build my website for me. It’s called Creative State. And Brent Wallace was in Tulsa, Oklahoma. This is his company, Creative State. And I paid him to build my website for me. And, you know, it was at that time I look back and I go, wow. But we’re talking about thousands of dollars was spent to build said website and thousands and thousands. And so I was paying unbelievable amounts of money. We’re talking thousands and thousands and thousands of dollars to build a website. And then every time I wanted to make a change, there were certain costs to it. Now, he’s gone on to build website products and promotion for Taylor Swift. He’s done stuff for Garth Brooks. And he’s really kind of a household name boutique in the web space. He’s done a great job. But my thought was, if I’m going to build a website, I want to have the guy who built Garth Brooks’ website. Because at that time, Garth Brooks was like the number one music star in the world. I’m going to hire that guy. And I’m glad I did, but if I were to tell you that it was $1,700 a month, we charge our clients $1,700 a month. It’s a flat rate, $1,700 per month. And that includes the coaching, the mentorship, the conferences, everything, all the introductions, all the PR, all the marketing, the video, the photography, the web, the accounting. But this guy, he didn’t apologize for the price. You can imagine, because the guy’s built a website for Taylor Swift and Garth Brooks, you can imagine. So it’s more like, well, you know, $15,000, we’ll get a conversation started. And I’m going, I just remember him saying to me, I remember people telling me, well, you need to get a video on your website. I thought, I do need to get a video on my website. So all I’ll do is I’ll get a video on my website. And I go, so do you guys do the video? He’s, no, no, no, we don’t do video. I have a guy I recommend. And the video guy says, true story, for $8,000 I could make you the promotional video. 8,000. What? 8,000. Okay, and then the website’s 15, I’m up to 23. I work at Applebee’s, Target, and DirecTV. I’m making like 8.25 an hour plus tips sometimes at Applebee’s. You don’t get tips at Target. So I’m working, and then I go, okay, and then I need to hire a PR person to help me do my PR to get in front of the media to get, you know. And the PR people are like, well, it’s a retainer. And it’ll be, you know, 5,000 a month for one year. So I’m out 60 grand for that. I got the website. So then I started thinking, I need to sell something. Because I’m gonna need to sell something soon. So my Yellow Page ad was $2,500 a month for my Yellow Page ad on top of the other things. So I remember it was the craziest thing ever because I’m working at Applebee’s. Can you imagine, Devin, right now at your age, could you imagine you talk to your mom and dad and your mom and dad says, how are you? And you say, I’m doing great. They say, what have you been up to? You said, I agreed to pay $2,500 a month for the next year on an ad that hasn’t been proven to work. And by the way, I’m paying a PR company $4,000 a month. And by the way, Bruce Clay dot com, that’s the search engine company that is probably the highest rated most. He writes the search engine for dummies book and you’re going to pay about $8,000 a month for a 12 month contract. So you’re, you know, 96,000 to teach to have him. Could you imagine explaining that to your mom or your dad? How would that go over? They would just, they would be, they think I’m stupid or something. If you guys were building Give a Derm today, and imagine you hopped on your coaching call with Andrew, and Andrew says, what you need to do is you need to go out there and pay $2,500 a month for your advertising, pay four grand a month for PR, 18,000, actually 15,000 for the website, but every time you make a change, it’s like $1,000. And then you also, what would happen there, Juliana, if that was the recommendations he was going to give you? Fight, what is it, fight, fly, or freeze, or whatever, I don’t know. I think I would just be like, bye. Like, good luck with everything, I can’t do it. Like, it’s just not sustainable. This is what I did. I took a photo with the Yellow Page guy. I said, I’m going to pay you $2,500. A month, I need a photo. There he is, Jeremy McCaskill. Did a photo with my Yellow Page guy. And that’s the kind of stuff I would do just to kind of capture. But I always thought to myself, at some point I’m going to build a, when people started asking me to help them grow their company, I thought, you know what, I’m going to make it, I’m going to provide the entire coaching system for less money than it would cost to hire an hourly employee. And so now final thing I want to ask you guys is we help you with the systems, creating the systems, the optimization, turnkey, the entire workflow, marketing, sales, branding, PR, accounting, all of it coming together as one unified song. All the different instruments put together, they make a beautiful orchestra, it all comes together. I wanna ask you this, Deborah, what’s that worth to you? I know you pay $1,700 a month. I know that I make a 20% profit on every client. So we make, just to be very clear, $340 a month per client. What’s that been worth to you? Wait, sincerely, everything. I don’t want to use cliche words, but I can’t find words that could adequately describe how you have literally changed our lives. It made it affordable. It made it affordable. Yes, yes, yes, yes. I’m not saying that, you know, I was $1,700 a month. But then when you saw everything that is included, it’s like, oh my gosh, it’s only $1,700 a month. But it has changed our life. Our company, I can say hand on heart, our company would not be where it is without you guys. Hand on heart, there’s absolutely no way. You’ve brought us the experience, the connections, the consistency, the kick in the pants when we needed it. We didn’t need it hardly at all, Andrew. And so we’re just – there’s sincerely – it’s very hard to express how amazed we are. And we do feel like God was on this from the beginning, and we just – we thank him for introducing us to you guys. And then you guys have just – we’ve literally hitched our wagon to your horses. True. And that’s what it’s been like. That’s what it’s been. We talk about that a lot and we’re pinching ourselves. I mean, how often can someone say, in two and a half days, we bettered a month’s worth of sales, which was 4,000% higher than the year before. I mean, and the phone’s blowing up. I mean, it’s- Now, obviously, you’re, obviously, Deborah is paying us, Devin, to say that. So we’ll go to a more reasonable person. Juliana, how would you describe it? There’s somebody out there right now who believes that they don’t qualify for success. That’s what I hear all the time. And I grew up poor, and I’ll never forget what it was like to be poor. And so I never want anybody to think they don’t qualify. We have scholarship options to make it work for people. What would you say to somebody on the outside of the website right now listening to this show and they’re like I don’t know if it’ll work for me. What would you say? Don’t be afraid and don’t be afraid to admit where you are now because honestly it was really when we did our assessment with you Clay we were like well we’re doing this much a month and that’s embarrassing and we’re doing this one you know and we didn’t think we would qualify. I mean, we did it. And I think to really understand your heart for people and your heart for excellence for people and like mom said, you know, I think I’ve told you this before, but it was absolutely uncanny to the point that at one point we had just like an additional connection with you and that morning and then that afternoon, one of our biggest influencers mentioned us in her broadcast. And so literally you carry so much momentum. So I would say to anybody out there that’s considering doing this, to give it a shot, to just go for it. And honestly, just look at your budget and take out the things that are unnecessary so that you can afford to do this business coaching because what you’re getting is absolutely outrageous. It’s absolutely outrageous and for whatever it’s worth, I was even able to text Andrew multiple times, where I panicked going, ah, the website’s down or the website’s blah, blah, blah. He’s like, we’re on it. We’re good. We got it. We got it done, handled it. And it was just like, oh my gosh, just to feel like we could trust fall with you guys when it is not my, none of this is my skill set. None of it. It’s all uncomfortable. And to know that you have a well-oiled machine that we can go, oh, can we just come into that and just go, yes, I’ll take your assistance. It’s just, it’s incredible. It’s been absolutely outrageous. And we look back and we laugh, but, you know, right now we are in a rocket ship. Yeah. And we’re just going, oh gosh, we’re going to have to, it’s such a beautiful way. It’s like, I think we’re going to have to hire more people. And I think we’re going to actually have to work, like literally have crews work around the clock for a full moment. And, you know, then we’re going to do this and we’re going to do that. And then we may have to go there, we may have to get more, you know, more storage units, we may have to do whatever. And it’s just, we’re to that fun part, but it’s also managing growth. But what I love is that we can still even ask you, hey, where we are right now? Is it wise to do this or should we stay here? You know? And it’s incredible. It’s been wonderful. My favorite part, and then I’ll let you guys go. I love it when it’s overwhelming. You’re out of office space and everybody’s selling something that to me. I think part where people begin to share a desk. They share a chair. It gets socially awkward because you’re recognized that you’re a box of product has become your desk. You recognize that you’re taking notes on boxes and that’s exciting stuff. That’s that’s where you can’t find your wallet because everything’s being shipped in So I encourage everybody, check out the Give a Derm product today for anybody out there. And don’t not do it because I’m endorsing it. Check it out. Go there. Check it out there. And then the final question is, how do we accurately pronounce your last name? Could you spell your last name? It’s G-R-I-M-N-E-S. So someone’s going, Grimnes. Grimnes? Grimes? That’s it. You got it the first time. If you add an S, you will pronounce it correctly Yeah, so think of it my dad my dad would say think of it. It’s like don’t say this dad He’s like think of it as like the grimness of the situation like dad. That’s not good. I’ll say that no no it’s good No, no back like oh anyway. Thank you team grimness. Have a great day you guys Thank you it’s been an honor We’ll talk to you soon. Bye Mike. Bye. Hi, I’m Ryan Wimpey. And I’m Rachel Wimpey, and the name of our business is Kip Top Training. Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all. Just dog training. And that’s what’s so great about working with Clay and his team, because they do it all for us. So that we can focus on our passion and that’s training jobs. Clay and his team here, they’re so enthusiastic. Their energy is off the charts. Never a dull moment. Very thrived. We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, script for e-mails, script for text messages, scripting for everything. How I would describe the weekly meetings with Clay and his team are awesome. They’re so effective. It’s worth every minute. Things get done, we’ll ask for things like different flyers and they’re done before our hour is up. So it’s just awesome, extremely effective. If you don’t use Clay and his team, you’re probably going to be pulling your hair out or you’re going to spend half of your time trying to figure out the online marketing game and producing your own flyers and marketing materials, print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time. Not having a professional do it has a real sense of urgency and actually knows what they’re doing when you already have something that’s your core focus that you already know how to do. You would also be missing out with all the time and financial freedom that you would have working with Clay and his team? We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So no one has a marketing team, too. Most people don’t. They can’t afford one. And their local web guy or local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team. I used to have to ride other web people, really, I mean, really ride them to get stuff done. And stuff is done so fast here. And people, there’s a real sense of urgency to get it done. All right, folks. On part one of today’s show, we focused on how to grow your company, which is great. However, the key to building a sustainably profitable company is you need to focus on how much you have, how much you get to keep, not just how much you make. How much do you actually get to keep? And one of the biggest expenses that’s a line item that every business owner pays for is credit card processing. So on today’s show, we’re joined with Tyler, the longtime credit card processing service of choice that I’ve used for many, many years. And he’s here to share with you how he can help you save a lot of money. So without any further ado, Tyler, welcome onto the show. How are you, sir? I’m great, Clay. Thanks for having me. Hey, awesome. Well, I want to ask, what is the website people can go to if they want to verify that you in fact are a real person? Yeah, Okay, so Okay, so I’m going to pull it up. That’s us right there. So for anybody out there that’s not familiar with you, what exactly do you do and how can you save our listeners money? Yeah, so we set businesses up to accept, you know, credit card as a form of payment. And we do that in any way that you can think of accepting a card, whether that’s, you know, in person, whether it’s through a website, maybe it’s integrated into a software, maybe it’s through a virtual terminal where they’re taking a lot of payments over the phone, maybe they’re sending out invoices with links, really any way that you can think of capturing a payment through credit card or even ACH, we set businesses up to do that, whether they are new business and looking to do it, or they’re a current business and looking to maybe lower what they’re paying now. Now, what I’ve found is that every time I’ve sent somebody to you, and I’ve referred a lot of people to you over the years, everybody that I’ve sent to you has told me that on average they’re saving just thousands and thousands of dollars per year. So how is it possible that you guys are saving the average business owner thousands of dollars? Well it’s because we’re not exclusive with any one processor. The way that we do that is just, we see ourselves as wanting to price our customers as low as possible and have their business for many, many years. For a lot of processors, we’ll maybe price them a certain way and they make their money in a few months and if they lose the customer, they don’t care. That’s not our philosophy. To give you an example, a statement last night I reviewed of a customer, I sent it to me. I’m about to have a call with him in about an hour. We’re going to save him about $2,000 a month. So again, I mean, you said $2,000 a month? Yeah, $24,000 a year. Really? And so what does the process look like if somebody wants to compare rates with you? What’s step one, step two, step three? Yeah, so step one, obviously we have a phone conversation. We talk about their needs as far as how they process the transactions. Maybe they’re not doing things as efficiently as they could. Do we see if maybe we have a product that could help them? Then what we do is we get them to send us one or two of their previous month processing statements. We put together a comparison. Everything looks good. They love the savings and they were ready to move forward. It takes about two days. That whole process and that whole first phone call takes about five to ten minutes. So, okay. So, again, folks, we’ve created a landing page here, forward slash credit card. When you fill out the form, the form goes directly to Tyler and his team and they’ll take care of you. But again, step one, fill out the form. Step two, they’ll give you a call. And again, on average, you know, I’m finding that the clients I’ve sent your way are telling me they’re saving three thousand, four thousand dollars a year off of their credit card processing costs. And again, but there are people that you’re saying that some people you’re able to save thousands of dollars per month. Oh, yeah. Yeah. It just depends on the customer, how they’re priced. It’s you know, it’s it’s it’s funny, not funny, but a lot of people don’t look at their statements close enough. And a lot of these processors start adding in fees and adding in different services that they didn’t even know that they were paying for, that we can go in and just eliminate. What is the biggest question that people ask you when they fill out the form? My final question for you is, when people reach out to you, because you talk to people every single day that are looking to reduce the amount of money they’re spending on credit card fees, what’s the question everybody asks you that I’m not asking you today? Well, the first question they ask, you already asked, is how are we able to save them money? Second question is usually, why should we use you? My answer to that is because we do what we say we’re going to do. I know we’ve done business with you for years, but whenever there’s an issue, our company, we answer our phones. Whenever you have a problem, we answer our phones. We don’t have any contracts, and what we say we’re going to do, we do. We don’t ever raise your rates. How we price you from the beginning is how you’ll be priced for the entire time that you do business with IPS. Well, I can just tell you folks, I’ve had an opportunity to work with you for years and years and I’m very happy with the results that you guys provide. And again, we’ve put a landing page together because people ask me all the time, Clay, who do you recommend for credit card processing? So check it out folks, it’s thrive forward slash credit dash card. I would argue that this conversation would save you an average of over $3,000 a year. But again, some people are saving thousands of dollars a month. Tyler, thank you for your time, sir, and we’ll talk to you next week. That sounds great, Clay. Have a great week. Take care, brother. Bye. JT, do you know what time it is? Um, 410. It’s TiVo time in Tulsa, Rosalim, baby! Tim TiVo is coming to Tulsa, Oklahoma, June 27th and 28th. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow come present. And a lot of people have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re gonna have to come and find out because I don’t know. Well I’m just saying Tim Tebow is gonna teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s gonna walk us through his mindset that he brings into the gym, into business. It is gonna be a blasty blast in Tulsa, Russia. Also, this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. Who will be presenting. Now, we’ve had a couple of presenters that have had a billion dollar net worth in some like real estate sort of things. Yeah. But this is the first time we’ve had a guy who’s built a service business and he’s built over a $100 million net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind Nine Round Boxing. He’s going to be here in Tulsa, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He’s inspired me listening to him talk. And not only that, he also has, he practices what he teaches. So he’s a real teacher. He’s not a fake teacher like business school teachers. So you’ve got to come learn from him. Also, let me tell you this, folks. I don’t want to get this wrong because if I get it wrong, someone’s going to say, you screwed that up, buddy. So Michael Levine, this is Michael Levine. He’s going to be coming. He’s going to say, who’s Michael Levine? I don’t want to get this wrong. This is the PR consultant of choice for Michael Jackson, for Prince, for Nike, for Charlton Heston, for Nancy Kerrigan. 34 Grammy Award winners, 43 New York Times best-selling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say Colton Dixon’s in the house? Yes! Colton Dixon’s in the house. So if you like Top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Again, that’s And some people might be saying, well, how do I do it? What do I do? How does it work? You just go to Let’s go there now. We’re feeling the flow. We’re going to Again, you just go to You click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get any inheritance from parents or anything like that. I had to work for it and I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to You might say, well, when’s it going to be? June 27 and 28. You might say, well, who’s speaking? We already covered that. You might say, where’s it going to be? It’s going to be in Tulsa, Russell Oklahoma. It says Tulsa, Russell. I’m really trying to rebrand Tulsa as Tulsa, Russell. I’m sort of like the Jerusalem of America. But if you type in Thrivetimeshow in jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. So when? June 27th to 28th. Who? You. You’re going to come. I’m talking to you. You can just get your tickets right now at And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical. It’s actionable. And it’s TiVo time right here in Tulsa, Russia. Get those tickets today at Again, that’s Hello, I’m Michael Levine. And I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies. And I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California, in the beautiful, sunny weather of LA, come to Tulsa? Because last year I did it, and it was damn exciting. Clay Clark has put together an exceptional presentation. Really life-changing. And I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person, two-day interactive Thrive Time Show Business Workshop. That Tim Tebow and that Michael Levine will be at the… Have I told you this? You have not told me that. He’s coming all the way from Puerto Rico. This is John Lee Dumas, the host of the chart-topping podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military. And he started recording this podcast daily in his home to the point where he started interviewing big time folks like Gary Vaynerchuk, like Tony Robbins. And he just kept interviewing bigger and bigger names, putting out shows day after day. And now he is the legendary host of the EO Fire podcast. And he’s traveled all the way from Puerto Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th Thrive Time Show two-day interactive business workshop. If you’re out there today folks you’ve ever wanted to grow a podcast a broadcast you want to get in you want to improve your marketing if you’ve ever wanted to improve your Marketing your branding if you’ve ever wanted to increase your sales you want to come to the two-day interactive June 27th and 28th Thrivetimeshow business workshop featuring Tim Tebow, Michael Levine, John Lee Dumas and countless big time super successful entrepreneurs. It’s going to be life changing. Get your tickets right now at James, what website is that? James, one more time for the more enthusiastic. And if I got three stripes, I’ma go for it. This moment, we own it. And I’m not to be played with because it could get dangerous. See these people I ride with. This moment, we own it. Thrivetime Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops. Because we teach you what you need to know to grow. You can learn the proven 13 point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner, and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever. And we’re going to give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person, two-day interactive Thrive Time Show business workshop? Well, good news. The tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to to request those tickets and if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki, The Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man. And there’s so many ways we could take this thing. But I thought since you and Eric are close, Trump. What were you saying about what Trump can’t, what Donald, who is my age and I can say or cannot say. Well, I have to first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. He said, have you read this book, Rich Dad, Poor Dad? I said, no. My father, may he rest in peace, he didn’t know these financial principles. I started reading all of your books and really devouring your books. I went from being an employee to self-employed to the business owner to the investor and I owe a lot of that to you and I just want to take a moment to tell you thank you so much for allowing me to to achieve success and I’ll tell you all about Eric Trump I just want to tell you thank you sir for changing my life. Well not only that Clay you know thank you but you’ve become an influencer you know more than anything else you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there too, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy, King’s Point in New York, acta non verba. Watch what a person does, not what they say. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us and getting everything out on paper and documented is really important. Like we have workflows that are kind of all over the place. So having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super. It’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored. You’re awake and alive the whole time. It’s not pushy. They don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of business. Planning your time, breaking it all down, making time for the F6 in your life, and very welcoming. I attended a conference a couple months back and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are you want to take a step-by-step approach to your business, whether it’s marketing, what are those three marketing tools that you want to use to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do, and he gave me the road map out step by step. He’s set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it will be answered. This conference motivates me and also gives me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things. There’s stuff that everybody knows, but if you don’t do it, nobody else is going to do it for you. I can see the marketing working. It’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun and super motivating. I’ve been here before, but I’m back again because it motivates me. Your competition’s going to come eventually, or try to pick up these tactics. So you better, if you don’t, somebody else will. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live, two years ago. This is our old neighborhood. See? Nice, right? So this is my old van and our old school marketing. And this is our old team. And by team I mean it’s me and another guy. This is our new van with our new marketing and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just wanna thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the ThriveCon workshop, you’re missing out on a great opportunity. The Atmosphere Plays office is very lively. You can feel the energy as soon as you walk through the door, and it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. I love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing, I’ve learned more in the last two days than I have the entire four years of college. The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business, as well as recruiting new employees. Group interviews, number one. Before we felt like we were held hostage by our employees. Group interviews has completely eliminated that, because you’re able to really find the people that would really be the best fit. Hands-on how to hire people, how to deal with human resources, a lot about marketing, and overall just how to structure the business, how it works for me and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business is real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purpose for all those other people that directly affect your business as well. Everybody. Everybody. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Go back eight years ago. Think about the number of clients you had back then versus the number of clients you have now? As a percentage, what has been the growth over the past eight years, do you think? We’ve got to inspire somebody out there who just doesn’t have the time to listen to their calls. Well, okay, so Clay, it’s like I would go up and down from about $10,000 a month up to about $40,000, but it’s up and down roller coaster. And so now we’ve got it to where we’re in excess of 100 clients. That’s awesome. And so I would have anywhere from 5 clients to 20 clients on my own with networking, but I had no control over it. Without the systems, you’re going to be victimized by your own business. For somebody out there who struggles with math, let’s say that your average number of clients was 30 and you go to 100. As a percentage, what is that? I have doubled every year since working with you. So I’ve doubled in clients, I’ve doubled in revenue every year. That’s 100% growth every year I’ve worked with you. So we’ve been good friends 7, 8 years and I’ve got doubled 5 times. Which is just incredible. I mean, the first time you do it, that’s one thing, but when you do it repeatedly, I mean, that’s unbelievable. We’re working our blessed assurance off this year to double. We’re planning on doubling again. We’re incorporating some new things in there to really help us do it, but we are going to double again this year. I started coaching, but it would go up and down, Clay. That’s when I came to you, as I was going up and down, and I wanted to go up and up instead of up and down. And so that’s when it needed a system. So creating a system is you have nailed down specific steps that you’re going to take, no matter how you feel, no matter the results, you lean into them and you do them regardless of what’s happening. You lean into them and it will give you X number of leads. You follow up with those leads, it turns into sales. Well, I tell you, if you don’t have a script and you don’t have a system, then every day is a whole new creation. You’re creating a lot of energy just to figure out what are you going to do. The best executives, Peter Drucker is a father of modern management, and he said, the most effective executives make one decision a year. What you do is you make a decision, what is your system, and then you work like the Dickens to make sure you follow that system. That’s really what it’s all about. With a script here, we have a brand new gal that just came in working for us. She nailed down the script, and she’s been nailing down appointments. Usually, we try to get one appointment for every 100 calls. We make 200 to 300 calls a day per rep. Right. And she’s been nailing down five and eight appointments a day. Somebody out there is having a hard time. On their script. So she’s making how many calls a day? She’s making between 200 and 300 calls a day. And our relationship is weird in that we do. If someone were to buy an Apple computer today, or let’s say about a personal computer, a PC, the computer is made by, let’s say, Dell. But then the software in the computer would be Microsoft, let’s say, or Adobe or whatever that is. So I basically make the systems, and you’re like the computer and I’m like the software. It’s kind of how I would describe our relationship. Tim, I want to ask you this. You and I reconnected, I think it was in the year 2000 and, what was it, maybe 2010? Is that right? 2011 maybe? Or maybe even further down the road, maybe 2013? 2012. Okay, so 2012, and at that time I was five years removed from the DJ business. And you were how many years removed from tax and accounting software? It was about 10, 11 years. We met, how did we meet? What was the first interaction? There was some interaction where you and I first connected. I just remember that somehow you and I went to Hideaway Pizza. But do you remember when we first reconnected? Yeah, well, we had that speaking thing that- Oh, there it was. So it was Victory Christian Center. I was speaking there. My name is Robert Redmond. I actually first met Clay almost three years ago to the day. I don’t know if he remembers it or not But I wasn’t working with him at the time I asked to see him and just ask him some questions to help, you know, direct my life to get some mentorship But I’ve been working with clay for now just over a year The role I play here is a business coach business consultant. I work with different businesses implementing best practice processes and systems that I have learned here by working with Clay. The experience working here has, to put it real plainly, has been just life-changing. I have not only learned new things and have gained new knowledge, but I have gained a whole new mindset that I believe, wherever I end up, will serve me well throughout the rest of my life. Since working with Clay, I have learned so much. I mean, I would like to say it was everything about about business in terms of the different categories. I haven’t learned it all, but I’ve learned all about marketing. I’ve learned about advertising. I’ve learned about branding. I’ve learned how to create a sales process for organizations in any industry. I’ve learned how to sell. I’ve learned how to create repeatable systems and processes and hold people accountable. How to hire people. It’s almost like every aspect of a business you can learn, I have learned a lot in those different categories. And then, again, the mindset that I’ve gained here has been huge. You know, working here, you can’t be a mediocre person. You are a call to a higher standard of excellence and then as you’re called to that standard here, you begin to see those outcomes in every area of your life. That standard of excellence that you want to implement no matter what you’re involved in. I would like to describe the other people that work with Clay are people that are going somewhere with their life. Marshall in the group interview talks about how, you know, the best fits for this organization are the people that are goal-oriented. So they’re on their own trajectory, and we’re on our own trajectory. And the best fits are those people where there can be a mutually beneficial relationship, that as we pursue our goals and we help the business pursue those goals, the business helps us pursue our goals as well. And so I say people that are driven, people that want to make something of their lives, people that are goal-oriented, they’re focused, and they’re committed to overcoming any adversity that may come their way. Clay’s passion for helping business owners grow their businesses is, it’s unique in that, I don’t know if there’s anyone else that can be as passionate. You know, whenever a business starts working with Clay, it’s almost as like Clay is running that business in the sense that he has something at stake. You know, he’s just serving them. They’re one of his clients, but it’s as if he is actively involved in the business. Whenever they have a win, he’s posting it all over his social media. He’s shouting it across the room here at Thrive. You know, he’s sending people encouraging messages. He can kind of be that life coach and business coach in terms of being that a motivator and that champion for people’s businesses. It’s again unique because there’s no one else I’ve seen get so excited about and passionate about other people’s businesses. The kind of people that wouldn’t like working with Clay are people that want to get through life by just doing enough, by just getting by, people who are not looking to develop themselves, people who are not coachable, people who think that they know it all and they’re unwilling to change. I would say those are the type of people, and in short, anyone that’s content with mediocrity would not like working with Clay. So if you’re meeting Clay for the first time, the advice I’d give you is definitely come ready to take tons of notes. Every time Clay speaks, he gives you a wealth of knowledge that you don’t want to miss. I remember the first time that I met Clay, I literally carried a notebook with me all around. I was looking at this notebook the other day, actually. I carried a notebook with me all around and I just took tons of notes. I filled the entire notebook in about about three or four months just from being around clay following him and learning from him and Then I would say come come coachable Then I would say come come coachable Be be open to learning and adjusting parts about you that need to be adjusted.


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