Goal Setting 101 | Why Until We Get Raptured We Must Redeem the Time & Make Sure That Every God-Given Moment We Have Is Captured & Cherished! + Celebrating 12 Clay Clark Clients Who Turned Their Dreams Into Reality

Audio Transcription

Transcribed with Cockatoo

Over?

Did you say over? Nothing is – Forget it, he’s rolling. Annie, let’s win that gold! Tufts, get gold with me!

Hey, everybody, it is coming upon a new year. And so I always try to put out a word of encouragement as we get ready as a church family to go into a new season, new chapter, new year. And this year we’re doing a little different because I got my main man, Clay Clark with me, because he has changed my life with some principles that I believe that God wants to bring about to our church family, because I believe the word of the Lord Lord for this upcoming year is that we’re to experience growth. And how do you do that? Growth just doesn’t happen naturally. You have to be intentional about it.

So, Clay, you are like the guru, I believe, of not just growing businesses, but you’ve helped grow our church. You’ve helped grow me personally. And so I know you’ve got some principles, and I think it’d be great if we unpack them in this New Year’s Eve, New Year resolution. Everyone’s trying to make goals and plans and all that, but you know this. I would say probably 99 % of the people who set goals on January the 1st, they kind of stop around what, February?

Now, before we attack people, first off, let’s talk about this.

I’m speaking about me.

Say this, nobody who goes to Sheridan Church can relate to that. And we’re talking about other people. Yes. Other churches. Other churches. This is the kind of show, this is the kind of content you want to share this with your friends and say, this is about you, not about me.

No, but in all seriousness, according to Inc. Magazine, according to Inc. Magazine, 96 % of business owners fail. I don’t think the average person sets out on a quest to fail. And so you might ask, well, why do businesses fail?

And you say, well, OK, why do marriages fail? There are some statistics on marriages that are not awesome. Why do we fail sometimes to follow our Bible -reading goals for the year? And so what I want to do today is I want to go through seven steps that everybody can implement today. And I believe everybody can do it. There’s no bad students.

There’s just bad teachers, in this case, me. So what I want everyone to do is get out a sheet of paper. And I want you to write down the following seven Fs. So F number one is I want you to write down your goals for your faith this year. Faith. Second F is family.

So faith, family, finances, fitness, friendship, fun, and your focused attention. Let’s do that again. There’s a lot of stuff to cover. Faith, family, finances, fitness, friendship, fun, and focused attention. One more time, write down your goals for your faith, family, finances, fitness, friendship, and fun.

Now what’s exciting about goals is that whatever we don’t schedule, Whatever we’re not intentional about, by default we will lose in this area of life.

In anything. In any area. So we’re going to go through one by one, step by step. I’ve got some great notable quotables, and if I ever say something that goes against the Bible, go with the Bible. So faith, let’s talk about it. Pastor Jackson, a lot of us say, man, faith is the most important thing for me.

God and country, faith and family.

But if you show me someone’s schedule, I’ll show you what they value.

So John Maxwell, bestselling author of 21 Irrefutable Laws of Leadership, he says, the secret of success is largely determined by your daily agenda and calendar. Yes. So I know for you, family, and I have a dynamic schedule, many of you watching this do too, I have to travel a lot. And I know that if I do not schedule times to go to Sheridan . Church on a Sunday when we’re in town, it just won’t happen by default because maybe my Saturday went a little bit late, maybe there’s obligations, things, and you just got to block out time for faith.

And even beyond the Sunday service, Jackson, I block out time every single morning to study. the Word of God. being very clear, I didn’t do that until about five years ago, six years ago. I didn’t do it. And so I had put together, I think, two consecutive decades of not reading the Bible outside of Sundays. And so what are your thoughts on that?

Why do we say, I want to read the Bible every day, and then we don’t do it? Well, we get inspired, right? We come Sunday morning, the preacher inspires us, you know, you need to read the Bible, read the Bible. And that inspiration lasts like 24 hours max, right? When you say 24 hours max, and then you find yourself on Tuesday, Wednesday, Thursday, Friday, Saturday, you didn’t read the Bible, now you get inspired again on Sunday and you go through this, I call it the vicious cycle, because you were not intentional. Listen, what you prioritize, you have to emphasize in your daily regimen.

And here’s the thing that, Clay, you have taught me that I just feel is so important. If you write it down, more than likely you’re going to do it. But if you don’t write it down, more than likely, guess what? You’re not going to do it. So you got to have a schedule. Now, I’m going to pull up my schedule on the screen, and I’m going to drag it over here.

And I want everybody to look at this and totally judge me for being unbalanced, for being crazy, for not being focused on what matters, for not focusing on my family, for not putting my faith first, or whatever judgment that people tend to. A lot of times when we see somebody else’s life, we like to throw, you know, we like to say, man, they’re not focused, they’re not, they’re not putting their prioritizing things. So I’m going to show you my schedule, and I’m going to show you my schedule in the most of December, kind of leading up to Christmas. And that way people can see now I own multiple companies, I have things going on. But this is my schedule.

All right, this is my schedule. So, you know, my Monday is going to be every Monday I meet with Nathan, a longtime client. He’s a carpet cleaning business. I meet him every Monday at 6 a . m. Then I meet with my staff and we call our consultants coaches, but I meet them at 7 a .

m. on Monday, and then I have my haircut business elephant in the room. I meet at 7 30.

I don’t want to bore people, but what I do not schedule does not happen.

So anybody who’s listening to my podcast, they know I go to bed at 9 p . m. and I set my alarm for three and you say, what are you doing between 3 a . m. and six, man? Well, that’s where I’m reading the Bible.

That’s where I’m studying. So I’m really right now, personally, I’m obsessively studying who is the Antichrist prophet? Who is the Antichrist? What does the Bible have to say about that? And I want to know why the Bible talks about the number 40 all the time. There’s constantly 40 days 40 nights a lot.

And so that’s my self -directed Bible study and then you on any given Sunday You’re talking about the book of Matthew and I’m reading everything that you’re referencing going home and reading it but again pastor Jackson if I Scheduled my meeting with my carpet client at the same time that I scheduled myself to read the Bible, it wouldn’t happen.

Exactly, and I think a lot of people, especially in our world, you see the numbers of people who struggle with anxiety, depression, and a lot of it comes from a sense of being overwhelmed.

Here’s what I have learned, I’ve copied Clay on this, is that the daily schedule and you apply it to your own life. The daily schedule helps me not to feel overwhelmed going into the day, going into the week, because I have it scheduled. I know where I am.

I know what I’m doing. I know who I’m meeting with.

So faith, and now family. Now, I’ve got five kids. Do you have 45 kids, or how many kids do you have at last? Five is a good number. One of my clients, by the way, has seven kids. Bronson Schubert.

Big shout out to Bronson Schubert. Bronson, an incredible client. He’s an insurance agent in Oklahoma City. But it’s so important you block out time. So tonight, And I’m going to pull up my schedule. I want everyone to look at my schedule right now.

And I want you to go, man, you are a jacked up individual. You have life balance problems. Because I think it’s easy to look at someone else’s schedule and to sort of cast, again, a gaze or judgment to look at it. But this is, again, right after Christmas at the time we’re recording this. So here I am.

I have a meeting.

six in the morning this morning but i had to at four o ‘clock this morning i had to record podcasts and get them out because we have new year’s eve coming up then i met with randy then i met with amanda then i met with lol i’m have very full schedule and i have back -to -back stuff going until almost eight o ‘clock tonight and that is because what’s happening is this thing called new year’s eve And because my family is choosing to, and I’m excited to, celebrate New Year’s Eve and to celebrate New Year’s Day, that means that the workload that I had scheduled on those days now moves to a different day.

And so that’s what happens.

So again, faith, family, I blocked out time.

You’ve got to schedule it. Blocked out time.

Two days.

You have to. Two days.

We were at your Christmas Day service, by the way. Great call, Kendra. 1230 in the afternoon. We were there and we were there because we blocked out time to go there. We took our kids on a fun limo light tour on Christmas Eve. We had a wonderful time with my mom and mother -in -law and the kids, but it was scheduled.

You got to schedule. And here’s the thing I would just say, you know, say, give me Bible on this. Well, you have to realize something. This is the day that the Lord has made. So it’s God’s day. And you and I are so blessed to be in his day.

But here’s the thing. There’s a blessing, but there’s a responsibility. We are to manage and we are to to steward every single day. And think about this. Every day is either invested well or it is lost forever.

And so every day you wake up, if you don’t have a game plan, If you don’t have a schedule, odds are you’re probably going to misuse and abuse the day. That’s why you have to have purpose. Anything that is not defined in regards to what the purpose is, it’ll be abused. And so every day, yes, every day is a gift, right?

You hear that one. Every day is also a responsibility. This is God’s day that you get to manage, you get to steward. And so have a schedule. I’m telling you, it’ll change your life. Now, for all the creative people out there, which I consider myself to be part of this ilk, this unique group of individuals, I always, I write a lot of songs, you know, and I write a lot of books.

And so I write business plans. So I’ve got that going on, you know, and just the other day, I had a really good idea for a song. And the problem is, is that we were in a limo. doing a light tour and I’m going, oh, this would be a good song idea. And so what do I do? This is what I do is I say, now’s not the appropriate time to write the song.

I’m going to go ahead and just send myself a note, come back to it later. A lot of times I’m with my kids and I go, man, I really want to learn more about that passage that Pastor Jackson talked about, but now’s not the appropriate time to do that because you want to be physically present and mentally present, right? So you want to make goals for your faith, your family, Your finances. Now, your finances. Now, many people watching this right now, you’re watching this from a different financial perspective. Somebody watching this, you are blessed.

You have so much financial resources.

It’s great.

Somebody else, you’re lacking in that area. Now, I want to be clear, there is somebody watching this right now, you are really doing well with your faith, right? And I’d argue that’s one of the most important things or the most important thing. Somebody else, you’re watching this and you’re a great family. Oh, yeah. you are.

Somebody says, I’m a great family, but I have no money. Someone says, I got a lot of money, but I don’t have any family. What? Somebody says, I’m really into fitness. Oh, yeah, but I don’t have any money.

So what we have to do is go, man, we got 24 hours a day.

And what gets scheduled gets done. So I have another notable quotable I want to read to you, because it’s really balancing these things that makes life Being a whole person. Every part of us is interconnected. And so if we’re struggling in one area, it’s going to affect every other area. And so the goal this year is growth, growing in all areas of life. But you got to be intentional.

You got to be intentional. Stephen Covey, this is the bestselling author of Seven Habits of Highly Effective People. He says, begin with the end in mind.

So let me just give you an example.

I’m going to show people a fun story. I’ll put up on the screen here. And if anybody wants to see this story, because what I’m going to tell you, it’s unbelievable. You look at it, and you go, not believable. I don’t believe it. But I’ll tell you the story.

It’s true. So at the business conference that I host, there’s a guy who spoke. We had Dr. Sean Baker who spoke. And he spoke about his thing he invented, or this thing he’s known for. It’s called the carnivore diet. Well, in the audience, there’s two dudes in the audience at a business conference.

One of them, his name’s Thomas Crossan. The other one is Rick Lowe. These guys pulled Dr. Baker aside. They said, Dr. Baker, I am so excited about your presentation. I didn’t expect to learn about diet at a business conference. And I want to follow your carnivore diet for six months.

And I just want to see what would happen. And the doctor says, I challenge you guys to do it. The one guy, and again, folks, this is real. I’m not making up the number. The one guy, Rick Lowe. in six months of eating just meat he lost 92 pounds and thomas lost 81 pounds now if you looked at both the guys you might not even have thought they needed to lose that much weight but they are

specimens now. And I’m telling you, they just decided to grab a hold of this idea and to schedule when they’re going to eat and what they’re going to eat. So faith, family, finances, fitness.

What am I saying?

Schedule time for your faith, your family, your finances.

I want to give you a resource.

If you’re looking for a great way to optimize your relationship with God, I encourage you to go to Sheridan . church, your church. Go there to the church on Sundays at 10 .30?

10 a .

m.

10 a .

m.

Is that why you’re always showing up late, Clayton? 10 .30 is the time.

Okay.

And then Wednesday?

Wednesday?

Yep. 6 .30.

6 .30.

6 .30.

And then Sunday at 10.

Sunday at 10. And then there’s, if you’re in Oklahoma City, what time is it? 2 p . m. Sunday. 2 p .

m. Sunday. And then there’s constant events you’re hosting. That’s a great. So faith, family. If you say, man, my family is jacked.

I encourage you to meet someone in the church.

Maybe talk to the pastoral team. Say, hey, we want to meet other families.

We want to do a home fellowship. Get connected. Hebrews 10 .25 tells us, don’t forsake the gathering even as we draw closer to the end. Get together with great feeling. You become the average of the five people you spend the most time with, by the way. You become the average of the five people you spend the most time with.

In all areas of your life. Right. Financially, spiritually, emotionally, physically. You hang out with a bunch of bodybuilders, you know what you’re going to become? Bodybuilder. You’re going to be a bodybuilder.

You hang out with a bunch of obese, overweight, unhealthy people, you know what you’ll probably become? obese, overweight, and unhealthy. And again, you think about this, my wife and I, we’ve been married 25 years. And every year, we start off the year, we want to set those goals. Why? Because we want to, I’m telling you, we have to begin with the end in mind.

So faith, family, finances. So I want to get on the finances thing. If you go to ThriveTimeShow . com, anybody who goes to Sheridan . Church, we would be happy to gift you, bless you, give you a ticket for one of our in -person business workshops. We bring in first -class people like Tim Tebow, who then also speaks at the church, and we will teach you

how to grow a successful company, or if you want to work within an organization as an entrepreneur, we can teach you how to get promoted, how to raise to a position of leadership, how to make more money at the job by adding more value. So again, that’s ThriveTimeShow .

com.

So faith, family, finances, fitness.

Now the fitness thing, Pastor Jackson, my wife’s into fitness, your wife is into fitness.

But fitness is something, again, you got to schedule time. for when you’re working out and you got to be set boundaries on what you’re going to eat and what you’re not going to eat. And every single person watching this, all of us, we all struggle in one or more of these areas. And I’m not here to beat you up. I’m saying we all could do better in one of these areas, but you got to schedule time. And I’ll tell you this.

If you want to optimize any area of your life, you got to schedule time for it.

And so does your wife, does she go work out? Does this, is this the thing she does? Oh yeah. Yeah. That’s like her thing. You know, she, uh, I need to, I need to make that more of my, this is one of the areas is that she schedules time, schedules it.

And it is, it is like religious, you know, it is, it’s happening because it’s scheduled. And that’s kind of what we’re trying to get across is if you want to grow, there has to be intentionality behind it. And so if you don’t schedule exercise, you know what, you’re probably not going to do. It’s the last thing that you’re probably going to do. So you must schedule it. Faith, family, finances, fitness, friendship.

So important. You say, well, how do I make friends?

One of the things that I love about Sheridan . Church is before church, you can meet wonderful people who are going to church. After church, you can meet wonderful people who just went to church.

And in fact, James, who works in my office, he pulled me aside one day and he said, Clay, I want to meet a dream woman and I want to get married.

And he was telling me this. It was top of mind. He was talking about it. Top of mind awareness. You came walking in the door. He told you the story and you said, James, if you want to meet a virtuous woman, you have to go to the well.

I think that was the story. I told him, you know, the type of fish you catch is dependent upon the type of waters you fish in. And James wanted a good woman. And I said, hey, you got to find a good woman, probably in church. And he did it. And he met Melody, who’s a praise and worship singer there at Chariot Knot Church.

They just got married. They’re having their honeymoon right now in Hawaii. But again, if he would have not been fishing in the right water, he would not have had that result. So again, faith, family, finance, fitness, friendship, okay? Fun. Now, you say friendship.

Go back to that.

If you come to one of our in -person workshops, some of my longtime clients have met some of their best friends at our Thrive Time Show workshop.

Because if you want to meet multi -million dollar, multi -millionaire successful entrepreneurs, and even billionaires, I mean, at one of the last events we did, we had the owner of a major league baseball team in the audience hanging out. And I don’t think anybody knew that. And a longtime client, true story, he says, man, this guy’s awesome. He has a concrete company. Man, he must be doing great. And he said, you know, he lives over here.

What does he do? Does he do full -time concrete? And I said, well, he also owns the whatever team. And he goes. Are you serious? I mean, so you meet NBA players, pro athletes, ex -athletes, electricians, doctors, dentists, lawyers at our in -person workshops.

You also meet them at Sheridan . Church. So again, faith, family, finance, fitness, friendship, fun. You got to schedule time for fun. And I’m going to slap myself around for a second on this. The first couple of years I was married, I didn’t quite understand that as the head of the household, I’m supposed to lead my family, and not just financially, but I need to lead them spiritually.

I want to slap myself in the face. For years I didn’t do it right. I need to lead my family with the emotional tone or the cadence, the rhythm of the home. And now, you know, I’m 45 years old and the kids have a great time. They love bringing their friends over because they know that their dad is going to make it a fun place to be. But for a long time, I didn’t think about it that way.

And I wasn’t intentional about scheduling fun with my family, interactive activities, whether we’re taking them bowling, or to the lake, or for a walk, or to a movie, or to do bowling, or any gingerbread houses for Christmas. Pastor Jackson, you as a father, though, you have to set that tone and make your home a place where your kids wanna go. And I think by default, we don’t do that. do that yeah and sometimes i think christians don’t understand this that life is meant to be enjoyed oh boy joy joy is like the marking of actually the presence of god and so if your home is zapped of joy you’re doing something wrong so i’m a christian jackson i’m a christian joy of the lord i don’t know what you got but i don’t want that right and so joy it you but if you don’t intentionally schedule, hey, we’re going to go bowling or like my family, we like to go to basketball games. That’s, you know, you make it unique to what your family enjoys, but you have to be intentional to do those things because the things we’ve talked about are pretty serious, right? Faith, finances, fitness, but fun has to be a part because the joy of the Lord, it’s our strength.

Joy has to be a part of your family and your routine. Otherwise, you’ll lose your strength and then life becomes miserable and that’s not God’s intention. Faith, family, finance, fitness, friendship, fun. Remember, folks, we have to measure what we treasure. We’re gonna slack wherever we don’t track, right? What gets scheduled gets done.

Now, in the stack of stuff here, so I wanna be clear, faith, family, finance, fitness, friendship, fun. You gotta block out time for focused attention. I don’t know how to tell you this, but you gotta create some you time. Some time for just focused attention. And so for me, I really, that 3 a . m.

to 6 o ‘clock time, that’s my time. That’s where I’m thinking, I’m organizing things, I’m reading through the Bible. I don’t know if people have thought about this, but the number 40 is in the Bible a lot. And I just recently have thought to myself, man, It’s in there a lot. I mean, you know, I don’t know if it was because Moses really started getting going at the age of 40 or if, you know, if it was Abraham getting going at 40, if it was at that, well, maybe it was Noah reading about Noah and 40 days and 40 nights.

And maybe if it was, uh, Jesus being tested by, by Satan for 40 days and I’ve started going, I feel like the number 40s in here a lot, like a lot more than 38. yeah or 39 or 26 and i don’t know but do you ever have a spiritual thing pastor jackson where you go man i just want to know more about that oh yeah oh yeah i mean you gotta dig you gotta dig like an archaeologist and you can’t dig if you’re being distracted if your phone’s ringing so you gotta block out time so in my stack of stuff i want to make sure we’ve covered the seven f’s faith family finance fitness friendship fun now the next now that’s that’s kind of all step one step number two You got to measure what you treasure.

We just talked about it. But you got to measure the results. And I’ll tell you this, any time in my life where I’ve gotten really, really intense about fitness, it’s when I’m tracking. It’s when I got my little food journal going. In business, I track all the time. I am a massive, obsessive person who tracks numbers.

So I’m asking you, do you have a journal, folks? Because if you don’t, you need to get one. okay and i’ll make a commission for you to go buy moleskin books at barnes and noble everybody you gotta get a a journal and you gotta get a calendar and a calendar or maybe you call it to -do list in a calendar but you gotta have that it’s like a steering wheel Yeah, you got to have that to steer if you don’t have a to -do list or a calendar It’s just not gonna work for you a next area here. This is big stuff here You gotta have you gotta commit to daily action steps step three Yes, you can’t just have a fitness goal and then not take action and pastor Jackson I think a lot of times we don’t set specific measurable actionable realistic and time -sensitive action items in our life. We don’t do it.

We don’t, we don’t do it. We don’t set specific measure smart, by the way, specific, measurable, actionable, realistic, time -sensitive goals. We tend to set vague goals, right? Like I’m going to write a book sometime, but like when you wrote your most recent books, plural, um, how did you find time to do it? Well, you prioritize what you want to emphasize. And I wanted to emphasize writing a book.

And so Your advice to me was, well, go lock yourself away in a hotel until the book is done. And I was like, that is crazy, but I’m going to try it. And it works.

I’ve done that now. twice lock myself away because I’m going to set aside this time to do this. And so, you know, Paul says that we are to live our lives like runners who are preparing for the race and the race he was referring to was the Olympic races back a long time ago that are still here today. Paul says you have to prepare like those athletes do. Now, think about this.

Does an athlete just show up at the Olympics, say, all right, when it’s time to run, I’ll run.

No, they would get slaughtered out there. No, it is the preparation leading up to the race.

And so what do those athletes do? Every day they’re training, every day they’re preparing.

And so as a Christian, you have to be disciplined. Part of being a disciple literally is discipline, self -control. And the only way you’re going to be able to accomplish these things, if you’re writing it down, if you’re, I mean, does an athlete track his or her progress? Yes. How fast did we run the mile this time? How fast did we run it the next time?

And so you want to track these things. You want to write these things down, because I really do believe God wants us to experience growth, growth in our families, our personal lives, our businesses, our churches. But in order to grow, there has to be intentionality behind it. Now again, folks, I’m giving you action items, okay? This is all driving us towards having the best year ever this year in 2026. 2026 is going to be the year because…

We’re going to be intentional. We’re going to be very intentional. So step number four on this process here is you want to choose realistic goals. And you talk about fitness, that’s an easy one to look at. Those two guys, I just remember at the conference they were saying to me, I’m going to do the carnivore diet and eat nothing but meat for six months.

And I thought, all right.

And it’s a wild thing to say, but they did it. Yeah. And I don’t think either one of them thought they would lose 87 pounds or 92 pounds, but they did it. I think the prudent thing we could all do is we could say, you know what, I’ll do the carnivore diet. If that was what you’re going to do, you might say, I’m going to do that Monday through Friday. And then Saturday, Sunday, I’ll eat something else.

Or maybe I’m going to do the carnivore diet every other day. Or I’m going to, but you got to start, you got to get some momentum by setting small goals that are achievable.

You get some momentum going, then you get more motivated.

That’s how you do it. Step number five here.

You want to set goals that are time sensitive.

You just got to have a deadline. Yes. And I’ll just read a Bible verse here to you folks. This is a verse from the Bible. This is Ephesians chapter five, verse 16 through 18. It says, redeeming the time because the days are evil.

Wherefore be ye not unwise, but understanding what the will of the Lord is. And what am I saying? In the Bible that we’re being taught, we got to redeem the time. Yeah. Because by default, we’re going to waste the time, or as you said, abuse the time. Abuse the time.

If we haven’t defined the purpose for our day, for that hour, you will inevitably, if you don’t have a defined purpose for your day, you know what you will do? You will mindlessly scroll through social media. That’s what you’ll do by default. I’m going to pull this up real quick because what you just said is probably the most profound thing that’s been said in the history of modern man.

Could I say something good?

This is incredible, so I’m going to pull this up real quick so people understand what you said. It’s anecdotal, but it’s statistically accurate. According to Nielsen, and I’m sure it’s gotten better since then, but just in 2018, Nielsen came out with this shocking study. They asked people, they said, do you mind if we track your phone and what you’re doing with your phone? And at that time, there was the average person spent $11 .3 per day on social media. The average person consuming media, 11 point, that was in 2018.

Now you go a little bit closer.

So we get into 2020, it’s 11 hours and 54 minutes.

Wow.

It’s almost a full 12 hours a day that people are spending mindlessly consuming social media.

So for anybody out there, you say, I don’t have time to get things done.

What I did is I, in my stack of stuff, I made a list of the 10 areas where we as humans, not you, not me, but other people, to waste most of our time, and therefore we say, I don’t have time to get things done. So here we go. Number one, watching TV or media. And again, we just heard the average person’s 11 hours and 54 minutes a day.

That’s half the day.

It’s more than the average person works if they have an eight -hour full -time job. Number two, watching TV. Yeah. People just, they’re going, after I watched 11 .5, 11 hours and 54 minutes of social media, now I need to watch some TV. Think about that. They’re like, I just finished social media.

Now I got to watch some Netflix. You got, you got to watch the whole series, you know, in a week or what do they call it? Binge watching. Yes. Now third, I’m sure no one does that. gossip.

And pastor, this is what I hear sometimes. People will pull me aside and they’ll say, Clay, did you hear that Pastor Jackson is on the faith council?

And I’ll say, yeah, I did.

And they’ll go, well, you know, and again, these are things you talk about from the pulpit.

But they’ll go, I don’t know. I mean, I, I don’t know.

I mean, what do you think?

And then, and there’s only kind of a Christian ease move. They do, we got to pray for him. You got to pray for him. Can you tell me though, what, you know, cause I want to pray for him. And so anyway, gossip, it’s, it’s, it’s a four is engaging, engaging, engaging in unwinnable arguments.

We used to have two guys in my office that would argue with like almost unrivaled passion about who was the best player of all time. And it would always start off with Michael Jordan versus Kobe. They would argue, argue, argue. Neither one of them works for Kobe or Michael Jordan. And then at some point, a third party would go, no, it’s LeBron. And I’m going, come on.

And so all I’m saying is that’s an unwinnable argument, especially on social media, because you’re arguing with people that you’re never going to win that argument.

True. The Bible actually says, you know, if you argue with fools, you yourself become a fool. Right. So yeah, I like that one. Number five is hanging out with demotivated and just negative people. Yeah.

Now, there’s a place to love on the people who need Christ. You know more than that, more than anybody. I’m just talking about, though, if you’re intentionally wallowing around with, let’s say, pot smoking, people that are healthy that refuse to get a job. That’s what I’m talking about. So you just don’t want to do that. That’s why I like to hang out with you because iron sharpens iron.

I leave motivated whenever I leave from your presence.

And so people say, well, how do I know when to make that cut?

You got to make this call. Are you influencing them to be better or are they infecting you to be worse? If they’re infecting you to be worse, you got to make that call.

you gotta cut that off.

Number six, sleeping in till noon. You’re not working. I see that a lot. People are like, man, we have one of our employees, true story. He came to me one day.

He said, Hey, can I work on Saturdays?

I said, I mean, you’re working 40 hours a week. Saturday’s your day off. But seriously, when I’m at home, I got nothing to do. I’m sleeping in. I know myself. Please put me on the schedule.

So again, you just can’t waste your time. Self -awareness. Seven, watching movies that are not inspiring your Christ -like walk. So it’s like a movie that’s taking you down a negative dark, putting evil thoughts in your mind. It’s not helping you. Yeah.

And you just got to be careful. Next is watching sports, which is OK. Again, anything in moderation. I’m not attacking it. But it’s where you’re watching so much sports that you don’t have the physicality to move your body anymore. Like the person in the recliner calling out plays, saying I could have done that better than the actual athlete on the field.

I see it a lot. I see it a lot. OK. And again, this is, again, just Arguing over politics and again, it’s kind of what we talked about earlier, but it’s it’s a big thing. I see people right now They’re just can you believe hunter biden just said this could you believe eric trump just said this could you I can’t believe And again, it’s just art and I hammer politics because that’s something that you I many people watching this we care deeply about our country Sure, but if we’re not trying to fix the problem, what are we doing? And the final note is just not having a calendar and not having a to -do list.

You don’t have a calendar. You don’t know what you’re supposed to do next. If you don’t have a to -do list, you can’t prioritize that which needs to be done. So I’ll give the listeners an example. As my wife and I get ready to do our New Year’s Eve thing, I’ve got a to -do list of things we need to pack for the trip that we’re going on and there’s a big old list with five kids and a wonderful wife there’s things we need to bring and I don’t want to get to the airport and go my bad Can’t get on the plane, don’t have my ID, don’t have my socks, don’t have my shoes, don’t have my tickets, don’t have my…

So again, it’s just having a to -do list. This world is very complex. We got a lot going on. If we’re not careful, we’re gonna forget a step. So a recap of resources for you. If you go to thrivetimeshow .

com, this is a resource you can go to, thrivetimeshow . com. And I have thousands, literally thousands of clients that I’ve helped to grow their businesses and improve their lives since the last 20 years, actually, since 2006. So you can see that right there, thrivetimeshow . com. There’s a lot of free resources there for you.

Endless testimonials, you can see them at thrivetimeshow . com. Other resource for you, any book I’ve ever written, they’re 100 % free to download at thrivetimeshow . com forward slash free dash resources, thrivetimeshow . com forward slash free resources.

And then finally, there’s sheridan .

church.

And some of you go to church every Sunday, but maybe you don’t share it with your friends and family. Share with them, sheridan . church, that’s a great resource. Pastor Jackson, I’ll turn it back over to you.

Yeah, so here’s my challenge for you.

Like I said, year.

I try to put out a word like let’s latch on to this. We want to grow. We want to grow spiritually, financially, physically, family wise, all these different areas.

And we can have great lofty goals come January the first.

But if we’re not intentional by February, we’ve already given up on them. So the challenge is you got to get a schedule. I’m just telling you, it’ll change your life. You got to get a schedule.

And then that to do list or that journal.

And then I would encourage Clay probably has I have no idea why I’m doing this, but this book right here, got a glare, how to build a successful business by Clay Clark right over here. I would encourage you to add this to your 2026 reading list.

Now you may be like, I don’t own a business.

Well, actually, you run a business. Your family owns a business. is a business. You’ve got to treat your family like a business. You have a budget. You have goals.

And so this right here, this changed my life. And this book really, you say, well, how do you get so much that you preach and you travel? It’s because I’ve implemented these steps that Clay has written about. And so Clay, where can people get this particular book right here? Amazon?

Yeah. I would just say, first off, if you’re watching right now and you go, man, I would like to Download that for free.

I say that because I know I grew up without financial resources.

And I know there’s somebody watching this right now. Oh, there it is right there. So you can download it for free right there. However, if you want to buy the book, what you’ll do is you go on to Amazon, OK? So Amazon . com.

And then we’re going to go into how to, oh, I can register for a wedding, I guess. Ooh. How to build a, OK, how to build a successful business. And you’ll look for my name, Clay Clark. There it is. You’ll find it.

There it is. I just encourage everybody, let’s make this year the best year possible. If you’re an employee, be the best employee possible. Be the first one to work, the last one to leave, over -deliver. If you’re a dad, wow your wife, wow your kids. If you’re a mom, be the best mom you can be. And if you go to Sheridan Church, and I know you do, let’s try to be the best church attendees possible.

Let’s try to meet people next to us. Let’s try to greet them. Let’s try to meet new visitors with a smile. And let’s see if we can make 2026, Pastor Jackson, The best year ever. Amen. It’s going to be a year of growth.

God bless you guys. Amen. I heard about it on the podcast, started listening to the podcast, became a fan, and then figured out about the workshop. I own an insurance and financial services agency, and I was hoping to learn from the workshop systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently. The atmosphere is second to none.

It’s a high energy, really cool atmosphere to be around. Contagious, I would say. Something every entrepreneur I think would appreciate and love. I’d say humorous high energy and full of substance which I think is the key. A lot of business coaches or seminars. Maybe you’re high on motivation and making you feel good, but don’t have a lot of substance that you could take back and implement, you know, the following Monday.

Where his does. Man, there’s a lot of valuable things. I’m going to say, like, I came to this is my second workshop. The first workshop I took back really the the importance of a group interview. I used to spend hours and hours interviewing people, screening resumes, and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far.

Man, I think they’re missing out on expert advice from somebody who’s been there, done that, built companies, has learned a lot of lessons, You know, that’s what I’m always looking for is somebody that I can learn from that’s ahead of where I am. And I think if you choose not to come, you’re missing out on a lot of good advice that could help your business. Hi, I’m Aaron Antus with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden. So I was willing to listen.

In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years.

We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually, in a four -month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month, just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay.

So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry.

He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because The results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic. And as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in.

I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. you if you’re thinking about working with clay. I mean, the thing is, it’s month to month. Go give it a try and see what happens.

I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with clay is I would have missed out on everything an 1800 % increase in our internet leads going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing.

I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not going to regret it, because we sure haven’t. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay -at -home mom for 12 years and my three kids started school and they were in school full -time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate.

He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people, I love working with people, I love the building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent, everything that we do. is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago.

And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents.

But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing.

Don’t ever limit your vision.

When you dream big, big things happen. I started a business because I couldn’t work for anyone else.

I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer large corporate organizations. I answer to my patient, and that’s it. My thought when I opened my clinic was I can do this all myself.

I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out.

But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63 ,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world.

He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business.

I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. Clay, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you.

So congratulations. From expecting maybe 250 ,000 this year to we’re at 400 ,000. Kelsey with K &D’s Wood Refinishing, business owner at 23. So I’ve been working this K &D’s company for about five years now and we started refecting maybe this year to we’re at 4C. So we’re pretty excited about that. It’s just listening to what they have to say, their hiring process has just really been incredible as far as finding good quality help.

Just the accountability of getting up with them weekly and such good insight, the resources they have for specific business questions. It’s all been really incredible. It’s been a great experience. So I’d recommend it to anybody. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around.

They’re the ones that people can work with. on a day -to -day basis. Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid -June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach, Luke, from Thrive Time.

It has been insane, to say the least. I started working with them in mid -February of this year, so we’re about four months in of working together, and it has completely transformed my business in pretty much every facet. So I’m going to check my notes here. So in four months, my leads have tripled. I was getting probably like two leads a week. Now I’m getting more in the like 10 to 15 leads a week.

I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. Hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work.

I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now, and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews, and interviewing every single week. It’s just been great and I don’t waste as much time. time on low -quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great.

Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great. Worth every penny. I mean, I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work.

You know, people, when they look at my business, you know, people in my town, they think I’m lucky.

They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, you know, of course I’m going to be successful.

It’s an absolute, because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it’s the best thing ever, and I would suggest to anybody to work with them. So sorry for the long -winded reply, but I just had so much to say, and I could go on for hours probably about how amazing they are.

But thank you to Clay and Luke and the entire team there, everything you guys have done for me. And I am so excited to continue to work with you for years to come. Thanks so much for watching. My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they eat a cheeseburger instead of hiring a coach, you know, I mean, and so my coach pushes me, they’re younger than me, they push harder, they’re, they’re trained.

And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons. You’re on it, man. You’re on it. You’re on it.

Everybody, listen to this guy. He knows what he’s talking about. You have the macro, macro picture. Very few people have that point of view. Clay, you’re an entrepreneur.

I’m an entrepreneur.

And as they say in stoic, the obstacle is the way. And so if you let these pinheads get in your way, you’re in trouble. Hi, my name is Tim Johnson. I’m the owner of Tuscaloosa Ophthalmology, as well as Southern Eye Consultants, two ophthalmology practices in Tuscaloosa, Alabama. And I’m a client of Clay Clark. He asked me to answer a couple of questions.

The first question was, how did I hear about Clay Clark? I am a big fan of business podcasts, and his podcast popped up. as a recommended listening. So I started listening to the podcast. I was a little suspicious or skeptical because I thought there was going to be like an upcharge or an upsell, but the idea of the month -to -month canceling really appealed to me and I kept waiting for the shoe to drop and for the upsell or for the scam to come in, but it never did. It’s very legitimate.

Since working with Clay, I’ve gotten a much firmer grasp on how business works, even in medicine, business is business.

I’ve learned a lot about marketing, especially how Google reviews work and how important that is. That’s very important even in medicine. At least once a week, if not every day, I get a new patient because somebody Googled eye doctor in Tuscaloosa or ophthalmologist in Tuscaloosa. And you’d be amazed how many patients just look for an eye doctor that way. And so he’s really changed our business. Our business has grown a lot.

Maybe, 15 to 20 % this year. And so we’re really grateful for the things he’s done for our business. And the last question was, when did I perfect the laugh? I would say that you can never perfect the laugh. You just keep working at it and just keep getting better and better each day. But you got to keep working at it.

Thanks. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 % to 42 % increase month over month, year over year.

The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth -to -mouth marketing. By choosing to use the services, you’re choosing to use a proven turnkey marketing and coaching system.

that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma. College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. I established my practice here in Tulsa in 1985. I started a business because I couldn’t work for anyone else. I do things my way.

I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient, and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways.

I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63 ,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world.

He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development. and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web.

With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. Hi, my name is Tim Johnson. I’m the owner of Tuscaloosa Ophthalmology, as well as Southern Eye Consultants. two ophthalmology practices in Tuscaloosa, Alabama, and I’m a client of Clay Clark. He asked me to answer a couple questions.

The first question was, how did I hear about Clay Clark? I am a big fan of business podcasts, and his podcast popped up. as a recommended listening. So I started listening to the podcast. I was a little suspicious or skeptical because I thought there was going to be like an upcharge or an upsell, but the idea of the month -to -month canceling really appealed to me and I kept waiting for the shoe to drop and for the upsell or for the scam to come in, but it never did. It’s very legitimate.

Since working with Clay, I’ve gotten a much firmer grasp on how business works. Even in medicine, business is business.

I’ve learned a lot about marketing, especially how Google reviews work and how important that is.

That’s very important, even in medicine.

At least once a week, if not every day, I get a new patient because somebody Googled eye doctor in Tuscaloosa.

or ophthalmologist in Tuscaloosa.

And you’d be amazed how many patients just look for an eye doctor that way.

And so he’s really changed our business.

Our business has grown a lot, maybe 15 to 20 % this year.

And so we’re really grateful for the things he’s done for our business.

And the last question was, when did I perfect the laugh? I would say that you can never perfect the laugh, you just keep working at it. just keeps getting better and better each day. But you gotta keep working at it. Oh, look at this cute baby. What a great baby.

Quality baby. That’s a healthy baby.

OK.

Prime Nation, on today’s show, I’m very excited for you to hear this success story about this wonderful couple that, Sean, I would describe them as they are killing the game in the most nonviolent way possible.

They’re killing the game in the most nonviolent way possible.

They are blowing up in a good way. Folks, I’m telling you, these folks are really growing their business.

And what makes them great? is they’re really kind, hardworking, diligent people. And we’re honored to serve them. We’ve got Jenny and Mike here joining us. Jenny and Mike, welcome to The Thrive Time Show. How are you two?

Hi.

Thank you.

Good. We’re doing well. OK.

Now, I’ll start with you, Jenny, because frankly, Sean likes you more.

No, I’m just kidding.

So let’s start with you. So how did you first discover us and the business coaching that we provide? Um, so I was listening to different podcasts about business. I was starting up our business. Um, and so you were the first one to pop up on our podcast on Apple.

I think Apple is what I was on.

And so I started listening to you.

I got on your website and I was just a little girl starting a business. And I said, I’m going to, I’m going to ask this guy to be my coach. And I don’t think I’m going to get a shot, but sure enough, within a week, you caught me. Now, who is this cute, cute child here, but Micah, who is this cute kid here? It’s Lennon Rose. She is about to be 10 months old.

I hate to do this to you, but can you kind of hold up the baby to the camera a little bit?

This is for our show. Oh, look at this cute baby. What a great baby. Quality baby.

That’s a healthy baby.

So Mike, can you tell us, what’s the name of your website there? I think people want to look you up and verify you’re real people that don’t just happen to have a cute baby. Yeah. Our website is newconcept . healthcare . com.

newconcept . healthcare. So newconcept . healthcare. I’m going to pull it up right now, folks, so we can all verify that they’re not just a couple who’s taking advantage of it.

the cute baby they have to get a podcast here. This is a real couple, because I’m pulling it up here. So this is the website.

It’s newconcept . healthcare.

And can you tell our listeners, what services do you guys provide at newconcept . healthcare? So we offer more functional medicine. So we offer IV therapies. We offer hormone replacement therapies. We also do acute care.

We do pretty much everything, but we’re very much alternative. So we believe in medical freedom, and that’s what we offer. And you guys, you reached out. Do you remember that initial consultation there?

Do you remember, Mike, that initial consultation? Do you remember what that was like? Uh, yeah, it was actually pretty overwhelming that when we started in this business with absolutely nothing and we had the opportunity to work with five times. Yeah.

Well, you know, the, the one thing I always try to do is, you know, my father, um, great guy, may he rest in peace.

Uh, he worked his tail off like so many people do, and there was no real economic, um, results that was achieved from it. There wasn’t any, you know, he had the college degree. He’s working two jobs. I remember he’s late thirties. He’s working at Domino’s delivering pizzas, working at Quick Trip. He worked at furniture stores.

And I always try to look at every new client we have as though I’m talking to my dad, you know, because like, what would, what would my dad, you know, what could he have learned at the age of 37 that could have changed the financial trajectory of his life? You know, and I try to look at it that way.

And so you guys, I paired you up with Sean.

You’ve been working with Sean, I believe, Sean, since October of 2020. Is that correct, Sean? I think that’s when they started their business. It wasn’t until about April of 2021. So April of 2021. And at that point, from that point to now, Sean, how much growth have you guys achieved from 2021 to now?

Do you know that number? Yeah, I mean, we’re sitting at 2023 revenue. were 821 ,000. And there in October of 2020, like they they only had a few months, yeah, they made about 95 ,000 by the end of 2020. And then we grew by significantly that first year, about 375 % to 588 ,000. And we continued to grow there ever since, all the way up to where we’re getting close to the million dollar mark at this point here, just like three years in.

Jenny, how would you describe the growth? Would you say you’ve doubled? Are you at five times larger? How would you describe that? Oh, no, I definitely feel the growth. There’s been some growing pains, and you guys have helped us through that, too.

So it’s been amazing. It’s been amazing to help people, because that’s what I’m passionate about. And you guys have really helped us expand and tell people what we’re about. So step one here, we do this with all the clients. I’m going to walk people through the steps. We really needed to nail down your branding.

And that’s a big thing, because branding is to humans what clothing is. So as an example, you know, you wake up today, folks, if you run around and you’re streaking through life, you’re probably not going to get a lot of conversations started. So we all have to be intentional about, you know, what are we going to wear? Are we going to wear a tie? Are we going to wear a polo? Are we going to do makeup?

Are we not?

So people, they judge us based on our appearance. And so we really had to get a website built We had to optimize the online brand. Jenny, we do it all included for our clients, so we don’t refer you to another vendor. We do it all. Can you talk about the impact that that has made on the business? Oh, for sure.

Just the website itself, it looks so great. We would have never been able to make it look that great. The way y ‘all optimized everything and keep us with Google, just amazing.

you know, where people search us and we’re the first people that come up. And that’s actually how we’ve established our business and started offering some of the things that we offer. is because of the tags that we have. I didn’t originally start off as doing IV therapy, but due to people Googling, you know, healthcare functional medicine, I had three phone calls in a week that said, hey, do you offer IV therapy? And it was very interesting. And I was like, well, no, but I can.

And so it was because of you guys that that kind of snowballed and took effect. So yeah, there’s a lot that you guys have done for us. Now, Sean, we’re working with these wonderful clients here.

I’ll pick on Mike here. You always say great things about Mike and Jenny. What makes them good to work with? Because I want to make sure for anybody out there, if you go to Thrivetimeshow .

com, I consistently offer a free 13 -point assessment.

I’ve been doing that since 2005. I do it without reservation. There’s no obligation. But there’s usually about 10, one to two knuckleheads a week that will fill out the form and probably 20 really great people that fill out the form. And then we only take on 160 clients. And so I don’t want anyone to waste their time.

What makes Mike so great to work with? Well, Clay, I mean, you, when I first started coaching, you taught me about these, you know, these two types of business owners. There’s the happy hopers out there, and then there’s the diligent doers. And I think these guys are a great example of the diligent doer. They continually apply effort to work on their business, not just in their business. They consistently show up to their meetings.

They track all of the critical numbers of their business, and they are, they’re aware of what’s going on with all of their employees. They’re paying attention to all the little things going on. They’re keeping all the plates spinning, and they ask great questions. They actually really do make a great effort consistently to apply our systems and help their business grow. And it’s been working. So step one, we get the branding nailed down.

That’s the website, the print pieces, the logos, the business cards. But then you have to develop that online reputation. Now, that could be a tough thing to do, Jenny. And again, this isn’t a backhanded compliment. I’m just saying, but for people that are homeschooled, and very kind, of which I would put Jenny in that category, sometimes asking for reviews is more difficult, because you almost feel like you’re self -promoting.

I’ve never had this conversation with you, but when you, has that been difficult for you to ask people to give you video reviews and Google reviews after you provided the service, or was that easy for you to do? It was not, it’s not easy. It still isn’t easy. It’s difficult because you feel like you’re begging for something, even though you know you did the right thing.

So it’s difficult for me.

It’s just my personality type, but we get it done anyways. I’ll find this for the diligent, kind customers we work with. It’s very difficult sometimes to ask for those objective reviews from real customers. And I find that from my clients I’ve worked with that are sort of like self -described barbarians. I had a guy years ago I worked with.

I won’t mention his name or his industry, but I’ll just say he’s obsessed with physical fitness.

And he told me, he says, I’m kind of a business barbarian. You tell me what to do and I will slay the dragons. And I’m like, okay, you need to get Google reviews from everybody you’ve ever worked with. And he’s like, oh, I’m on it. And this guy’s just shamelessly calling through his phone and just lighting people up going. Give me a review.

Come on, give me a review.

Why would you not give me a review?

I’m like, go ahead, dial it down a little bit.

So again, you guys are humble, diligent doers. You’re the ideal person here, so I appreciate you sharing that. The next thing we had to do is we had to create a no -brainer. Now, a no -brainer is an offer so good, so amazing, that people simply cannot say no to it. Now, I won’t mention the name of the company, but I worked years ago, and I still work with this company. They’re a medical company.

They’re doing well now. And for whatever reason, they put on their website, first initial consult, 497. And he went to one of these like borderline spiritual motivational conference things where Jesus isn’t described, but they kind of talk about metaphysical alignment and getting your woosaw, getting in your groove, alignment, no friction. And he came back, and he’s like, Clay, I believe in the seventh number of completion. I go, I agree. He says, four is the number that’s urgent.

I’m like, OK. And I go in. What? He’s like, I don’t, I don’t want tire kickers. So I’m going to do 497 for my first consult. That way I don’t deal with the tire kickers.

And I’m like, doc, I love you so much.

You’re a doctor. I love it. You don’t have any customers though. That’s why you came to me. You don’t have any customers. So why don’t you do a first free consult?

I’m not going to do it. I’m going to, I’m going to kick out Sean, the tire kicker. So I’m sure you’ve never seen this with a client. Oh. Never. And so now what makes it worse is his wife also went to the Metaphysical Alignment Motivational Jackassery Festival.

And she was like, 497 is the number. I had a dream about it. I’m like, yeah, you probably talked about it all weekend. You probably are subconsciously thinking about it. You’re probably creating a neural pathway related to 497. And so anyway, after about a year, he finally says, OK, I came to your conference.

And I saw a person that did the first consult for $1. I’m going to go with that. And now his business is blowing up. Could you talk about your no -brainer, your first consult for a dollar?

How has that helped you having that no -brainer offer?

Yeah, so it gets people in.

And so when we get people in, we know that we’re doing a good job and we know that we’re trustworthy and our health care is good. superior to most. So just getting people in for that dollar, because a lot of people are, you know, they’re nervous about going to the doctor or they don’t trust health care system. And so they know that they can come in, they’re only going to spend a dollar, they can figure out whether or not they trust us, figure out whether or not we’re the place for them. And we know 100 % of the time we will be. So it’s really helped us just get people in and get people to trust us more.

Now, once somebody fills out the form, folks, again, there’s a linear pathway here. I’m trying to give you a visual here. So you establish your revenue goals. You figure out your numbers to break even. You figure out how many hours a week you’re willing to work. Even though you have a cute baby, you’ve got to figure out how you’re going to get it done.

Step number four is you define your unique value proposition. What makes you unique? That’s something you and Sean have worked on together.

You improve your branding. Now you’re coming in contact with humans. Business is a contact sport.

I love this part. That’s when you start marketing. You launch your marketing. You have your online ads. You optimize your website. You begin to come up top in the search results.

You start to get leads. Do you remember what it was like, Jenny, when you first got your first online lead? Do you remember the first one where you’re like, It’s working. Do you remember that moment? Yeah. It was almost like we wanted to, well, we did celebrate because it finally had happened.

And then as soon as the first one came in, the second one came in. And like I said, it was, it was almost a growing pain experience. We’ve had so many leads so fast. Um, so it was great. And, uh, we still celebrate every lead that we get. Now, Mike, the next step is you have to make sales scripts.

Uh, we, we, we recommend to every client that the calls are recorded for quality assurance. You have a sales script. Calls are recorded for quality assurance. You have a one sheet that tracks your pricing. You have pre -written emails. You begin tracking.

Sean’s always bragging about you guys with tracking. Mike, how has it helped to have tracking in place? How has that helped you? Well, it’s really a good benefit because at the end of the week, you know what your income was. You know what your lead was. So wherever we’re lacking in, we can quickly adjust and make that adjustment to make it work for the next week.

Now, if you don’t have tracking, folks, this is a true story. It’s kind of a sad story. So I’ll speak in generality, Sean. I talked to a guy the other day. This is a terrible story. Longtime client.

And he got motivated. He set up a trade show.

He didn’t tell me he was doing it.

It’s fine.

You don’t have to tell me. But he set up a trade show. I think he was going to try to surprise me with the fruit of the trade show. So he set up the trade show. And he gets on the call.

His energy is kind of off.

And I’m like, are you OK? Yeah, dude, fine. What’s wrong? Hi, just, you know. I don’t know.

I’m like your lead sheet.

We’re getting, you know, 10 to 15 leads a week.

It’s very consistent.

Revenue looks good.

He’s like, yeah, I’m in a tight spot. We are a tight spot. We’re in a tight spot. He says, I did a trade show. You did a trade show. Yeah.

I got roped into four. I did a thing where you get the billboard, you get the trade show, you get the magazine ad.

And I did the trade show and we got no leads.

And I go, what kind of trade show did you do? And he says, well, I went to the whatever trade show. And Sean, what I find is that there’s the emotional excitement about being on the billboard, being on the magazine cover. And he got called probably by one of these kind of scam, I call it a scammockery or jackassery. They call you and they go, boop, boop, boop, boop. Hey, is this Sean?

Yeah, this is Sean. Sean, yeah, we noticed that you have an incredible health care company. And we want to honor you by giving you the yada yada of the region award.

It’s the yada yada, it’s a regional, it’s a prestigious award. We’d like to meet with you.

Can we meet with you?

Yeah. So now I meet here. Now, Sean, again, we’re not on the phone, but I still like the phone voice here. So now, Sean, so because we’re so honored, we’re inviting you to a plated dinner to honor just your honor, your honoredness, your greatness, your humbleness. And it’s going to be $1 ,000 a plate for you and your wife. And did you want four seats or eight?

Because most people do eight.

Oh, um, I guess just four, four, four. And that does include a glossy magazine, uh, feature in, uh, we’ll just call it like Missouri local top Dr. Jack Assery. It’s a great magazine. And you’re also on the, you’ll be on a billboard. We’ve teamed up with the billboard. It rotates through.

You’re going to see her. Hey, don’t get too excited.

Um, and just because we’re honored.

We’re not, you know, again, we’re just honored now.

Uh, did you want to do the four, four tickets?

Yeah, absolutely. Now the way it works is it’s going to be a four payments of 4 ,000 for a total of 16 ,000.

Uh, and that’s no, I’m serious. And now they’re in the trade shows and he’s going to the trade show and there ain’t nobody there. There is nobody there to be technical. Nobody was at this trade show. I mean. Everybody was not at the trade show.

I got photos of him and his wife and his team in an empty booth. And he’s got a magazine, and no leads are coming. And he was so excited to tell me. I’m sure you’ve never encountered this sort of thing, Virginia. Have you? Jenny, have you ever seen a situation where that sort of shamockery advertising has been entered into your world in some capacity? I’ve been there.

I’ve been exactly what you’re talking about. And I’ve set up everything. thing and paid employees. And I felt like I was nothing more than a free pin show. The only people that were there were people looking for free pins. Oh, I know.

And it feels terrible. And then you kind of have to sell it to yourself all day. Guys, we’re getting our name out there. Sean, can you pass the megaphone back there? Yeah. Cause I would tell people to get your name out there.

What you do is you just run outside. right come visit no parts of health care and people go why are you yelling at me i’m trying to shop for my groceries is this effective it’s of course it’s effective i’m getting my name out there that leads to buying frisbees branded frisbees boozies you know what i’m saying branded pens Yes. All of a sudden, you buy these things. Sean, you know what I’m talking about. Oh, yeah. OK.

So now we have to do it.

I’m going to show you. This is kind of the back end of one of my companies. It’s called Elephant in the Room. And you do a search for eitrlounge . com. And then you go to forward slash staff.

I’m not going to give you the password, folks.

But you log in. And these are all the systems needed to run the haircut chain. Now, one thing I thought was very interesting is Truth Social, President Trump’s social media platform, the other day they were disclosing, Newsweek was disclosing the revenue of it. And I just want people to know this because I think, and just full disclosure, I’m a very conservative person, but I just want people to see this. This is just something to look at. Truth Social, they declared in their final statement

that they did $3 .3 million of revenue and had $49 million of losses, which, by the way, that’s very normal for a tech startup company.

And their users are going up, and they’re having an app.

There’s like a reaction in the marketplace. People are actually putting more money in. They’re investing. The stock price is going up.

But I don’t know anybody that I’ve met in my life I’ve never been a client that can afford to bring in $3 .3 million and lose $49 million.

So for my haircut chain, we have five locations. We bring in more than $3 .3 million, and this just in, we don’t spend $49 million. So we have to, we call it a lean startup. You got to keep that thing lean. And so when you go to eitrlounge . com forward slash staff, every document needed to manage the business is here.

So the opening checklist for the manager, you click here, boom. This is what the manager has to do to start the day. Everything is documented. And that’s kind of where we’re at right now with Jenny and Mike’s business.

We’re in the process of building all those checklists.

Yeah.

Sean, what kind of checklist have you built so far?

Oh, man, we have a whole page. Their staff page is pretty built out. We’re really getting there.

I think more right now, it’s getting, correct me if I’m wrong, we need some managers in there so we can free you guys up from the business.

And so we have a lot of the worker level systems.

We’re just now working on more of how do we get those manager level systems and find those high quality managers.

Now, let me give Jenny a little mentor moment here.

This would be helpful for you. I’m going to hop on a flight in about two and a half hours, three hours to go to Denver. All right. And I got to go to Denver to meet with the founder of oxyfresh . com. This is a brand we’ve worked with and help them to grow to 550 locations now, 550 locations.

Okay. And if you type in carpet cleaning quotes, we’re the world’s highest rated and most reviewed company in the world, in the world. Okay. reviews.

We’ve been holding this idea in our mind for 15 consecutive years.

I’ve been working on this, Sajan. Before I met you, we just were grinding, OK?

Yeah.

And the biggest challenge that the locations have is managers. Finding a good manager. And I tell people this, and it never goes over well, but hopefully eventually it will. I’ll keep refining it, refining the idea. The kind of person that enjoys conflict but also likes people, is a good manager. Let me try that again.

The kind of person that enjoys conflict but also likes people is a good manager. And I have found it’s not so much trainable as it’s findable. So as an example, where we’re getting ready to head out to Denver, Sean, you know, my personality type, and you know that I have to pack all this stuff to get ready to go.

You saw my suitcase out there. Yep.

How many times do you think I followed up with the people involved in the trip so far before leaving? Oh man, it’s, it’s probably on your to -do list and you’ve checked it off like probably at least five times today, I would think. And what kind of things do you think I might’ve put on my checklist to travel to Denver? First off, just making sure that the timing is working, making sure that you have all the stuff that you need, making sure that you have double of the stuff that you need in case something gets broken, making sure that the people who are there know you’re coming and when you’re going to be there and what to expect from you.

Do you think I’m checking a bag?

Oh, yeah, you’re probably not checking it back. There is lost. All right. No. And am I am I getting a flight a lot earlier than I need to be there way earlier? If I’m having a meeting tomorrow, which I am, I’m leaving today at 1230.

Yeah. So this is that’s the sort of paranoia that makes management possible. So I have literally called. I said, all right, I’m getting on the 1230 flight.

Uh, we’re meeting tomorrow.

I should be in by like four o ‘clock Denver time.

Our meetings tomorrow.

If, if that flight gets delayed and the next one gets delayed and the next one, I’ll still be there.

I’ve got backup phone chargers.

I have a rule.

Everybody going with me.

You cannot check a bag.

I want to check a bag.

Can’t check a bag.

Why? Because it could get lost.

This is real.

I’m not every I am completely paranoid.

And that is the paranoia is what makes the businesses run.

Yeah. And I asked my staff every day, guys elephant in the room. Did you guys get a review? And they say, yeah, we got a review. You asked me 10 minutes ago. OK, well, I’ll talk to you in four minutes.

You heard me say that.

I’ll say, I’ll talk to you in five minutes.

And I’ll do it.

And it’s a follow -up of, because I have to make sure that the checklists are being followed, the reviews are being followed.

We’re a licensed business. People don’t know that.

Haircare, you’re licensed by the state.

So we have certain cleanliness standards.

We could have random people from the state show up. So we got checklists.

And I follow up.

And it doesn’t bother me. to follow up with the same adult who’s in their 40s six times within a 50 -minute span of time, it doesn’t bother me. But most people, that bothers them. And so have you found that, Jenny, that a lot of people don’t like to follow up? Have you found that? Or is that just something unique to me? Um, I found that they don’t like to follow up.

No, people don’t like to follow up. It’s a, almost like an awkward communication thing that people will try to avoid. Yeah.

And it’s not necessarily that you’re being mean or any type of way, but that’s, I feel like that’s probably the way that we feel when we continuously follow up, like we’re having to step on people’s toes, but really we’re not, we’re just getting the job done.

My mentorship moment for you is it’s probably the same feeling you have when you ask for reviews. Yeah.

It’s probably the same.

So, and I’m just saying, and then, and if Mike, do you ever play football or a sport of some kind?

Yeah, I used to play soccer. Okay. Soccer. So like when you, what position did you play? Uh, goalkeeper. Goalkeeper.

Okay.

So is a goal.

This is a great, great example. I didn’t know you were a goalkeeper, but when you’re a goalkeeper and someone’s kicking that ball at you fast, I mean, just the balls coming in there. I mean, people can really kick a soccer ball fast. There are certain people that want to be a goalkeeper, but they kind of avoid the ball. They try to hide from it. They flinch.

You know what I’m talking about? But you actually would lunge into it, am I correct? Right.

I mean, you’re aggressive, right?

I mean, you’re like, you had, for some reason, you enjoyed it.

Yeah. I’m getting a hundred miles an hour fastball.

Have you ever seen somebody who tried to be a goalie? I’m not looking for a name here, but somebody who would kind of hide from the ball. Yeah. This is the same thing for management. Like as a manager, you have to want, like, you have to sort of seek out conflict, but like people. So I’ll say things like, okay, It’s eight o ‘clock.

I need to make sure you put out the flags in front of the elephant in the room store today, Mr. Manager.

Put out the flags that draw the attention by the road. Put out the flags.

And I’m going to call you in 10 minutes to follow up. Call him in 10 minutes. Are the flags up? Can you send me a picture? They’re like, do you not trust me? Absolutely not.

I trust nobody. Go ahead and send him. And then I’ll call him back 30 minutes later. Hey, did you get Google reviews? Yeah, we got one Google review. You know, the quote is 10.

Yeah, I’ll call you back in two minutes. You know, call him back. Hey, did you get a review? It’s been two minutes. I know. Oh, hey, I’ll tell you what.

I’ll call you back in an hour. And my whole day is just following up. And then over time, the culture happens where people go, he’s going to follow up. And now the people that like the follow -up like to work there and it’s become a great thing. And that’s where we’re kind of at right now, I think, is we’re getting into the follow -up phase. Do you have call recording in place there, Mike?

Do you have the call recording for quality assurance installed yet? Yes, we do.

And are you learning some things? Yes. It is very hard to train people on recording experience. Yeah. That’s something we got to do. Now we’re just going through the workflow and then the wowing the customers.

What Sean is saying is that your patients are consistently wowed. No, I don’t know if that’s because Sean is your hype man or if that’s a real thing, but it seems like people are actually wowing. They’re being wowed right now. People, when they come in, this is, if you look at the workflow, they buy something right here. We have to wow them.

You’ve got to create that.

Wow moment.

And again, if you want to download this diagram, folks, just go to thrivetimeshow .

com forward slash millionaire thrivetimeshow .

com forward slash millionaire.

You can download it for my newest book called a millionaire’s guide to become sick because Sustainably Rich. You got to create that wow moment. I mean, amidst the checklists and the tracking at some point here, you’ve got to create a moment that wows people where they go, wow. So I’m trying to get everybody’s creative juices flowing here.

So if you have a restaurant, I work with a restaurant in Florida right now, a great restaurant. They say, welcome in. Is it your first time? They say, yeah, it’s my first time. Oh, well, hey, you get free appetizers on us today and one free adult beverage. Welcome in.

And every time it’s that, wow.

And then when you come back later and ask for a review or, hey, what entree do you want? Guess what? People become generous with how they buy. Another example, I work with an auto auction. The auto auction says your first time that you buy from the auto auction, you only have to pay $1. more than the actual cost of the vehicle, just to wow people, to get that going.

I happen to work with a carpet cleaning business, carpet cleaning business. And what they do is they say, hey, the first time we clean your carpet, we’ll beat any competitor’s price, and it will be at least half off of our normal price. And they go, OK, great. You’ve got to have that wow moment. What are you guys doing, Jenny, to wow your customers there? Well, there are things that we do.

We will oftentimes like give samples of certain things because we know they work. We have a lot of supplement cells that we do. Again, the dollar console is a wow moment because we will spend some you know, 10 to 15 minutes explaining how we’re different. And I feel like they’re wowed because of that.

Also, our services are so much different. We spend time in the room with our patients. We listen to them. They’re not just a number.

And a lot of times people have never experienced that.

So there’s a lot of wow moments, I think, for all of our patients.

I understand that 59 % of your customers are now from word of mouth.

Is that accurate? Yeah. That’s huge. Yeah. Well, and with the customer acquisitions cost too, I’ve heard you say this before, Clay, that if you’re, if you’re advertising and you’re doing a good job, wowing at the same time, they compound each other and you’ll end up having two to three word of mouth referrals from those patients that are wowed for every one lead you have from advertising.

We measured and tracked that they had this last year. For every dollar they spent on advertising, they were able to bring back in $4 .61. So that’s a 461 % return on their marketing investment. It’s incredible stuff. And the great news is as we build these systems, if you guys ever wanted to franchise or license or open up multiple locations, if done properly, you should be able to scale and it should be very repeatable, very duplicatable. Other things you guys have done, you’ve implemented a database to keep track of your customers, you’re gathering objective video reviews.

You guys are really checking all the boxes. I’d like for you, if you can, Jenny here, to give a word of encouragement for any of our listeners out there that are a little bit on the fence right now and they’re going, you know, I have thought about scheduling a free consultation, but I couldn’t I don’t know. I hear it’s $1 ,700 a month. Can you maybe explain your thoughts, what you’d say to anybody who’s a friend of yours or family that asks you about the value about the business consulting? Oh, well, I would say that The $1 ,700 a month is an excuse not to have someone to mentor you. It’s kind of like being in a gym when you need a trainer.

We’re not always perfect and business owning is not easy and you need a mentor. I’ve never missed the $1 ,700 a month, even when I was only six months in when we started with you guys.

I’ve never, I’ve never even considered it a loss. It was, it was scary at first to make that, but that wasn’t an excuse. I knew I needed someone. to guide me through this. And you guys have guided us through this, through the entire thing, through employees, through income, through spending, through all of it.

And we come through so many problems.

There are a lot of problems that are established when you have a business. I mean, you become very overwhelmed, very fast, and you need somebody that you can call who’s successful, who’s been there, that says, you’re not crazy. This happens to all of us. Here’s you do about it. It’s been the best decision that we’ve made.

Final question I have here for you, as far as having a turn, like a one -stop shop.

Years ago, I hired a business consultant who was great. And he would say things like, and I’m not ripping him, I’m just telling you what would happen. He would say, Clay, you got to work on your business and not in it. I’m going, that’s true. He goes, you got to delegate to elevate. That’s true.

Clay, your website is not optimized. And I’m going, this is great, fresh perspective. I go, Bruce, could you help me optimize? No, I don’t optimize. Could you help me work on it? No.

Could you help me make a checklist? No. Do you make, do you help me with the print pieces that I need to make? No. Can you make a video?

No.

Do you help me with my online ads? No. Clay, and he would used to, he was kind of an Eastern, he’s an Eastern, Northeastern American guy. And he used to say, Clay baby, let me tell you what. I don’t make print pieces. What am I, a print piece guy?

I’m not a web guy. We know what I am. I’m a work on the business guy. You got to find a good web guy. So every meeting we would have would result in me having to find another vendor to pay another $8 ,000 to build the website, $4 ,000 to make the video, $5 ,000 to do it. So every time you would give a recommendation, it would lead to another cost.

Can you maybe explain the value of having a flat monthly fee? yeah, I don’t have to ever worry about it. Like it’s, I know if I need the website updated, it’s a text away. I know if I’m having trouble with an employee, it’s a text away. I know if I have need financial advice, it’s a text away. And again, we meet every single week and all our questions are answered and we’re held accountable to what we need to be held accountable for.

So it really works for us. Jenny and Mike, thank you guys for your time so much. I really do value your time. I appreciate you guys being here today. And on part two of today’s show, we’re going to tee up another success story because we want people to know it is possible, despite the financial jackassery plaguing our nation right now, it is possible to become successful. And you guys are a living example of it.

Thank you guys for bringing your baby on the show.

We’ll talk to you soon. I don’t know where we would have been without these guys, but I know where we’re at now. Systems in place that make the practices no longer reliant on me being there for them to be successful. That was a huge goal of mine when I first talked to them. We’re working towards our financial goals.

We’ll be there probably within six months.

I, my stress level has gone down.

I’ll be going on vacation next week, not worrying a bit about what’s happening with my two practices because I know the systems that we put in place is going to make them run as if I was there.

So I don’t know what else to say, but thank you guys.

I look forward to my weekly coaching calls.

And it’s always something that I get out of those that I can plug in or talk to an employee.

And it’s just the 2%. They talk about 2 % all the time. You gotta improve by 2%. You can’t do it all at once. But that 2 % over the last 16 to 18 months has made a huge difference for my life, my family, our practices. And again, just the stress level that we were at compared to now has been life changing.

Thanks guys, really appreciate all you do and look forward to the next 16 to 18 months and beyond. Thanks. I just wanted to take a minute to talk about Thrive15 and what they’ve done for me. My experience with them started with a weekend seminar. I was just kind of feeling stuck and just needed something to light my creative juices. A friend of mine recommended I go check them out and I did.

Certainly nothing short of amazing, just that weekend seminar as far as what it did for me. But based on that, I wanted to learn more about what they could do to help me. And there’s no doubt, without their help, I don’t know if I would have got where I want to go, and even to the point where I am now. If you are someone who’s looking to start a business or expand your current business, I highly recommend you give these guys a look, as they will at least give you an idea of what it’s going to take to get you from where you are now to where you want to go in the future. I’m a guy with big vision, and I just didn’t quite know how to get from point A to point B, and they’re certainly helping me get to that point down the road. If you look at this board behind you, this is all stuff that they’ve made me think about, if you will.

So yeah, give them a look. I think it’ll be well worth your time.

Well, the first time that I ever met you, Clay, was at that first conference in Tulsa.

And that was an incredible conference.

And I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just who you are. And I was very impressed with all of that.

And I thought, gosh, this might be someone that I would really consider working with.

Maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference. and I’d like to come more, but every year I try to come with my marketing girl with me. And we always learn something.

We always learn something. And I’m, I think next year I’m going to bring my husband because he really needs to come too.

OK, Thrive Nation, on today’s show, I wanted to share with you a story about a good person who is growing a good business by treating their customers the way they want to be treated. She’s a longtime client. We’re honored to serve her and help her grow her business. And I want you to hear a great success story. So that being said, Dr. Stephanie, welcome onto The Thrive Time Show. How are you?

Hi, I’m doing great, thank you so much, Clay. Well, first off, I’m gonna pull up your website, so tell all the listeners what’s the name of your website so we can verify that you are, in fact, a real orthodontist. Okay, my website is smileshollywood . com. OK, smileshollywood . com.

Yes. I’m going to pull this up real quick here. And as I pull this up, I’m going to ask you a little bit about your background, because you’re doing really well. You’re based in McKinney, Texas. When did you have that vision to become an orthodontist?

Like, what age were you where you thought, you know what? I want to become an orthodontist? Well, that had to have been when I was visiting my own orthodontist. Dr. Jim Boley, who’s retired now, but was an awesome, great orthodontist, and one of the greats, really. But what’s funny is that I actually wanted to be a medical doctor first. And I used to go into his office and he’d say, Stephanie, you don’t want to be a medical doctor.

You want to be an orthodontist. And I said, no, I don’t, Dr. Boley.

Why are you saying that? And he started telling me all of the great things about dentistry and why it’s so great, because you don’t have to deal with people dying on you. You don’t have to deal with sick people. You get to make people look amazing and beautiful by straightening their teeth and you leave with happy patients. And you know, he talked me into it and I thought, that sounds like a great job. So that’s really how I became an orthodontist.

And you’re in McKinney, Texas, right? So how long have you been an orthodontist in McKinney, Texas? So I’ve been an orthodontist for 26 years, practicing in McKinney. And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend teaching you how to market and or grow your own practice? Absolutely zero. Zero marketing skills.

OK. And so one of the great things that I love about working with you is we get to help you grow your business, but you get to be more of who you are. I mean, you get to help more patients and help more people create great smiles.

And then we get to do some of the nitty gritty stuff that maybe isn’t your highest and best use.

And so I want to focus on some of the things we’ve been able to accomplish together over these few years here. First off, from a branding perspective, I really do feel like your website is first class. And from when I talked to Andrew, the coach who works with you, I’m always hearing that more and more patients are coming in from Google. Could you talk about that? How much of an impact does it have having maybe a rebranded or updated website and Google leads coming in? It has had a huge difference, absolutely huge difference in our patient load coming in.

And, you know, before I really wasn’t tracking really well. And that’s one of the things I learned from Thrive Time Business was how to track patients coming in, how to really how to see where they’re coming from. And at the time, I really didn’t know much about Google. And, you know, being an orthodontist for 26 years, I didn’t really know a lot of I kind of went through a time where I went through shock, it was really what I call culture shock because the old ways of marketing we’re not working anymore. And because I really didn’t know about online marketing, I really didn’t, I was still doing, you know, phone book ads and magazine ads and all of these things. And so Thrive Time has really helped.

I started out with 97 reviews. Now we have almost 600 reviews. And, you know, it takes a long time to get those reviews and you have to really work diligently. And, you know, Andrew was amazing. My, my coach, he’s fantastic. Really, really had to prod me sometimes because, you know, sometimes I was like an old mule and just stuck my feet in and said, no, I don’t want to do that.

And he said, trust me, it works. And I just kept going and he kept pushing. And I tell you what, it’s really working. We’re getting a lot of patients from Google and it’s fantastic.

Now, as far as gathering patients from the Google search results, there’s a couple of things that have to happen.

I mean, one, you’ve got to have the most content. There’s four variables. One, you have to have the most original HTML content or text.

Second, you have to have the most objective reviews from real customers. Third, your website has to be in constant mobile compliance where we’re updating the website to meet the current updated guidelines of the ever -evolving internet. And then we’ve got to make sure your website is canonically compliant, where it basically follows all Google Google’s rules. How much has that helped your peace of mind knowing that you have a team that’s helping you update your website every month and that you don’t have to do that? It is a huge relief, an absolute huge relief, because I know that these things are being done. The SEO is being done properly.

The backwriting under the website is being done properly and increasing. And we’re relevant every single day. We’re relevant because I know these things are happening. And before I actually was trying to do some of these things on my own.

And you know, I’m not the best writer. And then I realized, why am I doing this myself? Because honestly, I don’t have the time. And so it’s really a great relief to know that these things are being done and that they’re working. And I saw when I first started with Thrive Time, I was probably 11 or 12.

I was working with an SEO company at the time. And I was probably coming up 11 or 12, which is really the second page when somebody brings you up on the computer. But now I’m, you know, I’m at two, I’m at three, I’m at four, depending on the keywords. So I would be more happy. And again, if we do a search for orthodontist in McKinney, Texas, we can find you right there in the top three. Also, after you move past the three pack or the top three there, we can also find your site in the search results.

And again, it’s not a result of luck. It’s not a result of some sort of woo -woo plan. It’s specific, actionable processes. The next thing I want to talk about is just overall lead tracking and Dream 100 marketing. I think a lot of times people Not you, but other people, entrepreneurs, none of our listeners. We might market based on feel.

So if we feel like we’re not getting enough leads, we might feel the need to go market. And if we feel like we’re overwhelmed with leads, we might feel the need to not market. But one of the things that we try to teach to our wonderful clients, like yourself, is the importance of implementing a consistent and implementable plan, a consistent and practical plan. Could you talk about the importance of tracking your leads and then also just consistently doing those marketing systems like the Dream 100 that do produce fruit? So the Dream 100 has really been a great addition. We were doing something similar to that, but really not with the concerted effort and doing it on a regular basis.

We were kind of doing it a little more haphazardly. And I really have noticed a difference because when you are visiting dentist’s office and you’re developing a relationship with them and they are seeing you on a regular basis every week or every two weeks, They, you know, the staff starts to remember you. And so, you know, you never know a patient may come in tomorrow and you just dropped by their office with a goodie today, you know, and and then they are going to think of you whenever it’s time to leave. to refer for an orthodontist and that’s really made a big, big change in our practice too. And we track every single one of those.

So we know how many Dr. X sent over and we know how many Dr. Y sent over. So we know our top referrers and we know the ones that we need to kind of get to know better. help them send to us too. There’s somebody watching this right now who’s a doctor, a dentist, a lawyer, and they’re going, I don’t know if the dream 100 works. What do you say to that person who’s sitting down with you right now? And they go, you know, I just don’t know if that works.

I say it definitely works. And you definitely do have to get out and meet the dentist yourself. Um, at least one time, even if you just some of the, some of the dentists, I couldn’t actually just go meet. you know, to have lunch, they didn’t have lunches.

So I just actually went by the office myself. I took a little goodie with me, you know, a muffin or something. And I’d go by maybe right before lunch and just introduce myself. And then when my gal would come by every week or every other week to deliver things to their office, they at least knew who I was. I had introduced myself and we found that we started getting patients that way. So it definitely helps.

Now, next thing I want to talk about is hiring. And I don’t know if you’ve ever felt like this. I’m sure you haven’t. It’s probably just me. But whenever you have a garden that you plant, I’ll pull up a picture of a garden so we can all picture it in our minds.

Whenever you plant a garden, there’s probably some initial excitement. You go, you know what? I’m going to plant these tomatoes. I’m going to do it. I’m going to get after it. This is my year.

I’m going to get the garden going. I’m excited. I’m going organic. Let’s go. ” Well, what happens is over time, people stop pulling the weeds. They stop tending to the garden.

And over time, the garden becomes like an overgrown monster garden.

The garden starts to become something that looks like a mistake, something that looks like, uh -oh, something where your neighbors say, are you going to mow that thing?

And it gets bad. And the same thing is true with employees. If you have a team of people that work for you on your payroll and you’re a business owner, it turns out that the average American today, for whatever reason, and I’m going to pull some stats here so people don’t think I’m crazy, the US Chamber reports that 75 % of employees steal from the workplace. What? That’s the U . S.

Chamber reporting that 75 % of employees steal from the workplace. And you might say, really? Yeah.

And 85 % of employees, 85 % of employees lie on resumes, meaning that they just make up some statistic on there and they throw it on their resumes. And 85 % of employees are, again, are lying on their resumes. I’m pulling this up here, folks. But there are There’s a certain group of employees that they just lie on their resumes. Called 85 % of job applicants lie on their resumes. And 75 % of employees steal from the workplace.

So in your business, you have a great staff, and you want to keep it that way. So you can’t hire the thieves. You can’t hire people that lie on their resumes. So that 85 % of the population that lies on their resumes, they can’t work for you. And that 75 % of the population that steals from the workplace, they can’t work for you either because you want to wow your customers.

Can you talk about embracing the processes that we teach of the ongoing hiring processes and just always recruiting new people? Absolutely. So we have taken on really the task of making sure that we have every single day and at any one time there is a be an ad out there for any position in our office. And occasionally we’ll have somebody come in and we’ll have them just do a little affidavit or something. And what’s really interesting is that even my employees, even when I’m not needing someone, my employees will be like, why are we having somebody come in, do a working interview?

Everybody gets really nervous. but it actually also helps them get on their best behavior again. So, but it’s like, if you always have someone waiting in the wings, then should you have someone that drops off? Maybe their husband gets transferred and they’re a wonderful employee, but it’s just now they have to move. And now you’ve got someone that you can hire. Or if you have someone that’s like what happened in my office where, you know, it was a inventory day and doctors weren’t there and she decided to go work out and, you know, hang out with her boyfriend for five hours and then forgot to clock out, you know, so that’s called stealing.

Yeah, and recently, and these are just real examples I’m sharing with people, I’ve had some of my really, really nice employees, two of them decided to have a baby and start a family. And so I’m not going to hold an employee hostage. I’m not mad that they decided to move on. But you get to a place where if you’re not careful, folks, you’re going to find yourself in a kind of a defensive posture where you’re not going to be able to cover the appointments, the obligations, the customers that are reaching out to you. So if you’re out there today, Hiring has got to be a process and not an event. So again, just recapping, the branding, the marketing, the search engine optimization, the hiring, the tracking.

I want to talk about retargeting ads. Retargeting ads, whenever somebody goes to your website, we’ve got to have ads that follow people around the internet. So that way, people constantly see Smiles Hollywood, Smiles Hollywood, Smiles Hollywood. And that creates top of mind awareness.

Can you talk about how that works? it is for you to know that you have a team of people thinking about those kind of things? So again, you don’t have to. Absolutely. And I think just being a Thrivetime customer really makes you feel like you’re taken care of in so many different areas, because I didn’t even know what those ads were when I when I first became a client. I didn’t even know.

I remember thinking, I wonder how you get to have an ad when you’re when you’re going to your bank account.

And then all of a sudden this thing pops up, you know, for some brand of sunglasses that you were just looking at. I thought, how do you get those ads? You know, how do you even find out about them? And so these are the ads that you guys fix this up with. And they’re fantastic. And I do know that they do bring in patients.

Now, coaching is an ongoing process. Every week, Andrew meets with you. Every week, and this might sound shocking for folks out there, but every single morning, our coaches have to meet with me at six in the morning. And I ask them every morning, I say, How’s your client doing? And I go over all 160 clients. It’s a real thing.

I go over 40 clients every single day. I go over the checklist of all 40 clients every day. And we do that every single morning. So every week, we review the files of all 160 clients to make sure you guys are thriving, you’re growing, you’re not backsliding, everyone’s doing well. Could you talk about the importance of having somebody who, A, helps you track, but also kind of pushes you to be your best?

Well, that has been a lifesaver because honestly, well, I kind of learned it on myself because Andrew was good about pushing me and he would say, OK, well, did you meet with your staff about this or that? And I said, oh, yeah, I didn’t quite do that. And so he was really good about reminding me that I needed to meet with my staff once a week or once a day, whatever it was, depending on the item.

But I found like, for instance, with my front desk girl, she was fantastic. but she was supposed to be following up on leads. She was supposed to have a lead list. And so every week I would call her and say, hey, how’s that lead list?

And I would actually have Andrew on the phone with me and she and we would talk and she she kind of would say, oh, yeah, yeah, they’re good. And, you know, and then finally, I think she got it.

She realized I need a list. And so I think she realized Dr. Christ is going to ask me every week.

And I better get organized here. And so she actually came up with her own lead list in her own little system, which was fantastic, by the way. And it’s helped us tremendously at the front desk. And anytime we go over the lead list, because I have several, I have about three employees that have lead lists, different kinds of lead lists, and she is fantastic. I never have to worry about her lead list. The other two, I have to check theirs.

But and that’s the thing is, I think you start to really hold your employees accountable. And Andrew helps hold me accountable and make sure that I’m doing everything I’m supposed to be doing. Because let’s face it, life gets busy, you know, and I mean, I’m a mom and I’m a wife and have all kinds of other things going on too. And so I want to have a thriving business, but you have to, you have to put the work into your business. And it’s nice to have someone there prodding me along when I get lazy. Now, you’re one of these wonderful folks where most of our clients, they actually come to the workshops.

They also do coaching.

And so you’re somebody who’s been to the conferences. You do the weekly coaching. You’ve seen the whole experience. I guess some people describe our coaching system as life -changing or they focus on the numbers. How would you describe how the one -on -one coaching in conjunction with the conferences has impacted maybe you and or your business? Well, the first time that I ever met you, Clay, was at that first conference in Tulsa.

And that was an incredible conference. And I was so impressed with just the whole thing, just the professionalism, you as a person, your business. your work ethic, and really just who you are.

And I was very impressed with all of that.

And I thought, gosh, this might be someone that I would really consider working with. Maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference. And I’d like to come more, but every year I try to come with my marketing girl with me.

And we always learn something.

We always learn something.

And I’m, I think next year I’m going to bring my husband because he really needs to come too.

And he’s been, he’s been going along with this with me and he’s thinking, wow, this is really working for you.

Maybe I need to come. So we’ve loved it. So if somebody is watching right now, they’re on the website, they go to Thrivetimeshow . com, they’re thinking about scheduling a free consultation or they’re thinking about coming to a workshop. What do you say to somebody out there that’s on the fence thinking about coming to a conference and or scheduling a free 13 -point assessment? Well, I say absolutely do it.

Absolutely do it. And I will say that it’s a process. It doesn’t happen overnight, but if you stay the course, you’re going to see results, because I’m absolutely convinced. Dr. Christ, thank you for allowing us to take up some of your valuable time today. I really do appreciate you, and I can’t wait to see you in person here soon. All right.

Thanks so much, Clay. Ladies and gentlemen, a lot of people talk about having success. A lot of people want to have success. But there is a proven path to achieve success. And about four years ago, I had the opportunity to connect with somebody by the name of Dr. Mark Sherwood. My good friend Aaron Antis swore by the results of Dr. Sherwood.

My good friend Pastor Craig Hagan swore by the results of Dr. Sherwood. And we had a chance to team up. And it’s been an honor to team up. his practice and to help him grow his medical practice. And if you’re out there today and you want to grow your business, on today’s show, we’re going to talk about growing your business and what happens when you diligently implement a proven plan. And here to talk about it is Dr. Sherwood.

Welcome to the Thrive Time Show. How are you, sir? Yeah, I’m doing well, Clay. Thanks for having me. And it has been an honor, hasn’t it? What a ride and what a journey it’s been.

Now, without getting into the specific financial numbers, you and I were talking offline. And I believe, since you and I first talked on the phone today, I believe you’re about seven times larger. Is that an accurate number? Am I getting that number wrong in some capacity? No, it’s at least seven, closer to eight. Yeah.

And that’s so many people talk about growing their business by 2 % or 5 % or 12%. I want to give people some real facts here. We’re going to go here to Inc. I’m going to do a search right now on Google. I want everyone to do it with me. Assume I’m making this up. Inc.

Magazine reports that 96 % of businesses fail. That’s according to Inc. Magazine. That’s not clayclark . com. 96%.

Now, if you go to usdebtclock . com, which is, by the way, a great way to get depressed. If you go to usdebtclock . org, you’ll see that in America today, we only have 9 million, 9 .3 million self -employed people, and a country of 336 million. So if even 10 % of our country was self -employed, that would be 36 million self -employed people. But we only have 9 million self -employed people.

So we’re talking about, it’s like less than 3 % of our population is even self -employed to begin with. And so if less than 3 % of our population is self -employed, and 96 % of businesses fail, by default, folks, you’ve got, you know, I mean, it’s a very, very small percentage chance of being successful by default. And so what I want to focus on is implementing a proven path and a proven system. So step number one, since you and I have connected, I didn’t teach this to you, but you do it. You diligently implement a plan.

Can you talk about that? Because every week you and I, we connect every week, you know, in this case, There’s a plan that you do, and I won’t get into all the details, but you do it every single week. You do it in the gym. You do it in your business. Talk about implementing a proven routine every day. Well, I think the end of the story of a routine is it produces predictability.

And so I look at it like this. Good habits done consistently over time provides reliability. which gives you consistency, which gives you faithfulness, which gives you trust. Now trust is a big deal. Does that trust mean you trust yourself? I hope so.

Does it trust mean that your customers or clientele trust you? They do because it’s predictable. The thing that people can’t stand, Clay, is unpredictability or chaos or just anxiety that’s driven in businesses. So we facilitate that culture from the top down, the bottom up. And as you mentioned, every day I get up and I’m very routine. And so are you.

You know, we started working together. I remember you telling me you get up at three o ‘clock in the morning, blah, blah, blah, blah, blah. And I do, you know, I probably wake up about an hour after you, boom, boom, boom. But it’s very predictable. People know where we are, what we’re going to do, what we’re about, and it creates an expectation. And I think that, among other things, has been a key element to experiencing, you know, the 800 percent growth we’ve had, which is, to me, it wasn’t that hard because it’s a process that works.

Now, next question I want to ask you is focus on what you need to do, but then say no to it. you don’t need to do. Again, Again, you have to say no to grow. So yes, you’re diligent and you’re consistent, but you’re also saying no to grow. And now there are billboards, there are magazines, there are yellow pages. Yes, there are still a few yellow pages.

There are billboards, there’s magazines, there’s a local cable TV. There are so many different ways that you could be marketing your business, but you’ve had to say no to grow. focus on, and you and your wife, you guys do books, you do documentaries, you do podcast interviews. You have a proven path, a proven trajectory that you’re on, but you do have to say no to grow. And sometimes you have to say no to good things in order to say yes to great things. Can you talk about the importance of saying no to grow?

Yeah, specifically in our job, what we do, which is kind of a wellness -based, optimization of health practice, right? So the bottom line is I run everything through that filter and our filter is does it bring healing to the person? Does it bring betterment to the person? And there’s all kinds of procedures, gizmos, gadgets and whatnot that I hear that we could get involved in. But I always look at it from this standpoint. It’s got to run through that filter and it’s got to pass the test.

Is it going to take us more time? Is it going to take us more labor? What’s the expense of it going to be originally? And what’s it going to take for us to recoup the expense, if any? And so I run into that filter every single time. And if it doesn’t hash out, it may be a good thing, but it’s not a good thing for us.

And people don’t understand that. But sometimes the greatest answer is no, because it’s a no that protects you from getting hurt. And you mentioned all that advertising mess out there. Clay, we’ve been approached by, as you know, many, many people to advertise in all kinds of markets, but if you don’t know what kind of person that you’re after, what is your target demographic, then you can’t just throw spitballs out there at the different sources, because you will waste your time and money. And again, in that area, advertising, know to grow is critical.

Now the next area I want to focus on is having a linear workflow or a mapped out workflow or a written down process. So many business owners don’t have a written down process. So let me just give people an example. I’m going to go up to my website and then I’ll go to your website so people can see this. Very predictable. If people go to thrive timeshow .

com, which by the way, folks, we have about five to 10 people a day that often reach out looking for help growing their company. Now, I only take on 160 clients. That’s not a spiritual number. That’s not a reason. I don’t do that for any spiritual reason. It’s just I have found that with my team, I like to not have more than 160 clients so that I can meet all my clients.

And those clients, they schedule a free consultation. And in order to do that, I have a kind of a call screener that sets up an appointment. They hop on the phone. They find out if they’re a good fit for a free consultation. Then my team books the free consultation for me. And because our average client is with us for six years or longer, if you do the math, we have an opening for a new client about every month or so.

So if you look at TWA Photos, this is one of my longtime clients based in Chicago. Him, and we’re going to hear his success story on part two of today’s show. He reached out. He filled out the form. A member of my team called Tim to see if he was a good fit. I then coached Tim on the first call, found out he’s a good fit, did my assessment, found out he’s a good fit, coached him through what we’re going to do, laid out the proven plan.

True story, and you’re going to hear it on part two of today’s show. Tim went on to build a very, very successful company, and he sold his business. Well, when he sold his business for a big deal, exit, guess what that did? That created an opening for another client. And so the process we have over and over and over is you go to thrivetimeshow .

com, you can schedule a free consultation. My call screener vets that person to see if they’re a good fit. If they are a good fit, they do an onboarding with myself, Also, we have conference tickets. We do a conference every two months. And I’ve been doing this since 2005. So since 2005, I’ve been essentially doing the same process over and over and over.

That’s why when you click on Testimonials, you will literally see thousands of client success stories, just thousands, not 100, not 50, but thousands. So I want to see if you can walk us through, what does the workflow look like when people go to Sherwood . tv? What does that workflow look like? It’s fascinating. And again, you know, you and I just kind of hit it off because we think the same way.

So we have, you know, we have an opportunity people visit our website and we get, you know, hundreds of visitors every day. And people can fill out a little questionnaire. It’s like a health assessment question. It’s free. And they get put through a series of, you know, funnel emails to sort of qualify what they want to do. And it sort of kind of vets them at the outset.

But if they want to work with us, just like yourself, we have a free webinar that they can go to. At that point, after attending the webinar, Clay, they then have the opportunity at that point to schedule a one -on -one assessment intake appointment with my wife and myself. At that appointment, we determine whether or not they’re a good fit. If they’re a good fit, We develop a plan for those and execute the same plan with the same full minutes were personalized for their, their lives much like you personalize that plan with the same general processes for that business, we personalized that plan of the same general processes for their life. Now, when people work with me, with my business, and I’m not a medical business, I have a proven process and a proven system, and so when people go, and they go to thrivetimeshow . com and they look at the different success stories.

We have companies like oxyfresh . com. We’ve helped them to grow now to 570 locations, five, seven, zero. And I could go on just listing examples all day. We take companies like Shaw Homes, help them grow from 15 million to $150 million of revenue. And we just have so many success stories.

It truly is epic. And that’s why my parent company is called Make Your Life Epic. That is what we do, Make Your Life Epic. Dr. Sherwood, I would say what he does is very analogous to what we do for business. He does for your body. And so, again, I believe what he does, Dr. Sherwood, Sherwood .

TV, what he does for your body is very analogous to what we do for business. We guide people down a proven path. And we actually tell people before they decide to become a client what the path is. We tell people, this is what we’re going to do to get you from where you are to where you want to be. Now, I know a lot of people, I would say specifically Three people that I see on a weekly basis who have lost over 40 pounds since going to Sherwood . tv.

So three people that I see on a weekly basis have lost over 40 pounds as a result of going to Sherwood . tv, learning about the protocols you offer, and then following those. You tell people in advance what the protocol is going to be. That’s very different from a lot of other medical programs that kind of hide the program or the protocol from the potential customer, from the potential patient. They hide it and they say, once you sign up, then we’ll teach you the protocol. Why are you so transparent with teaching people what your protocol is going to be before they become a patient?

I think it produces trustworthiness, Clay, because a lot of times with what we do, transparency is key because my wife and I do it too. And I, again, I’m not knocking anybody else. I just know that what you just said is very true. It is analogous to you making someone’s company greater. I want to see their lives get greater.

I want to optimize their health, give them the biological aging process of speed that’s optimal so they’re not aging too fast and so we live it out we do it and then it’s no secret man there are some processes that work and I tell them you know if you’re willing to do this this will work and they see us doing it every day we don’t hide our lives and we don’t shield them we don’t do something tell them do something we’re not doing ourselves so I think it’s exactly as you said and to your point we deal with a lot of entrepreneurs that have worked with you and do work with you. So the interesting overlap is cool. I can think of a couple of people that we’ve worked with that also are your clients in their business, and I’ve watched their businesses explode as their personal lives explode. So the synergy there is just astounding to me as I think about that. Now, I want to walk people through this again here, folks. Again, we’re going to walk you through that.

How is it that a doctor, A medical provider, a health facility is able to grow their revenue by eight times within a period of just a few years. How is that possible when 96 % of businesses are failing? One is you have to have a proven plan. Two, you have to implement that plan each and every week. And three, you have to measure what you treasure. You just have to measure what you treasure.

You have to track or it’s going to slack. And that’s true with health. And it’s true with wealth. You have to track or it’s going to slack. And so any area of our lives, if you’re listening right now, you talk about your faith, your family, your finance, your fitness, your friendship, your family. any area where we are not.

achieving at our optimal performance, it’s probably because we’re not measuring what we’re treasuring. It’s probably we’re not focusing on it. And again, I’m not attacking anybody out there. There’s somebody out there listening right now. You are in phenomenal physical shape, and financially, you’re not in shape. There’s somebody else out there listening.

You’re in great financial shape. You’re in great physical shape, but your family’s not in great shape. Somebody else out there, you say you got your family, you got your faith, you got your fitness, you got your friendship, but you’re really, really in a bad spot in another area. So whatever we measure is what we treasure. about that for a second, because you have a way of helping your patients and your clients to measure what they treasure and to track. And I see people all the time coming into my office being excited.

They’ve lost four pounds. They lost six pounds. They lost nine pounds. They lost 20. They lost 21 pounds. They lost 27 pounds.

They lost 30. They lost 40. And you see people gaining confidence every week as they begin to take this massive goal they have, and they start to see success day after day. Talk about measuring what you treasure. Yeah, one thing I forgot to add to the process, we have quarterly events. I mean, and I didn’t, you know, have those things to which are kind of cool.

That’s kind of a culmination of stuff that people can celebrate. But when we talk about measurables, we talked about this all the time, you know, physical, emotional, intellectual, spiritual, financial, the five parts of a human experience, you know, and so, and I talked to them, I don’t get into heavy dealing with their debt though, but I talked to them about eliminating debt and building equity. But I use that same terminology within health. I don’t want wellness debt, I want wellness equity. So in other words, if you can’t measure it, don’t do it. I never do a test unless I know what I’m asking, what questions I’m trying to get answered, and why I’m measuring it.

I don’t do that. You mentioned weight loss. We have a unique way to measure that, not just about what the scale says, but I’m measuring their body composition. We’ve even got tests that can score their biological aging processes and speeds and actualities. It quantifies that into measurable components. And so we’re actually developing right now, and I haven’t got it rolled out yet, a quotient we’re going to call the FMI age.

And it’s going to be a little massive thing that we’re going to put together. Because I think people are aging in a way that is probably too fast. And I think we can probably age better. But to your point, I concur a thousand percent. If you can’t measure it and it’s not quantifiable, don’t do it because then it becomes a distraction. Now, I want to tap into your wisdom on this.

Let you kind of show off what you do a little bit here.

You know, one of my wonderful clients is it’s called Kola Fitness. Kola Fitness and Charles Kola. He started out doing personal training. He started out doing personal training. And on part two of today’s show, folks, you’re going to hear his success story, too. So you’re going to hear the success story of TWA Photos.

You’re going to hear the success story of Koloff Fitness. He started out doing personal training. And then he decided, you know what? I want to open up a gym. And then he said, you know what?

I want to open up a second gym.

And that’s where we met him is as he was scaling the business. And so what he does when people want to lose weight, I’ll tell you his secret. He tells them, here’s the deal. I need you to not eat wheat. No sweets and no alcohol. And people are like, what?

He’s like, no wheat, no sweets, no alcohol. We’ll see you three days a week working out. And he starts that process. He starts small, no wheat, no sweets, no alcohol, three days a week working out. And over time, they start to add maybe more detail to it. more supplementation, more detail, maybe more vigorousness to it.

But they start off with no wheat, no sweets, no alcohol, three days a week working out. And then they start to build on that foundation.

I want to get your, just for anybody out there that’s thinking about becoming a SureWood .

tv patient or client, and they’re maybe concerned about what’s going to be required of them, what sort of life changes need to be made in the lives of people that are thinking about implementing the SureWood path?

And I know there’s a lot of details, a lot of research that you do into each and every patient, but what are a couple of practical steps that every single one of your patients has to implement right away?

Well, I appreciate you know I know Charles is why great people, by the way, and I concur with what he said that’s a great start for anybody right there so at least take that I think for us.

Our advice would be simply put, if it’s real food eat it. don’t diet. If it’s an original package, it’s fine. If you can imagine it being in that package in the Garden of Eden, it’s fine. So I tell people typically to stay away. It’s going to sound crazy.

Anything the government subsidizes, don’t do it. That’s kind of what I tell them with food and people can go, oh yeah, I get that because the government subsidizes wheat, corn, soy, dairy, and that kind of mess, you know. So I tell them stay away from that. Then I tell them that every day I want you to try to get, you know, somewhere between about seven hours, give or take, is probably if you can get that much. And then I tell them every day that you don’t move is a day you’re dead. So I want them to move more, sit less.

The days you don’t move, are the day that you are going to be in the rigor mortis.

So I make sure I tell them that.

And then I want them to have the last little bit. Speak life over self, man.

Don’t speak death over self. Because many times people can walk themselves into a process of oblivion by talking themselves into death every day. saying they can’t do it. Now, for anybody out there that hasn’t worked with us, I mean, you and I have had the opportunity to work together faithfully each and every week now for years. What would you say the impact has been on your business, you know, working with us, you and I working together, for anybody out there who’s maybe thinking about working with us or becoming a client of ours? Well, without question, People need guidance today claim they it’s like a ship without a rudder you know you represent the rudder you can teach them how to drive, but you also shift that.

boat in the right direction. And I would recommend people do connect with you because you will do a good job. It will be consistent. It will be predictable. And if people just copy these habits, no matter what business you’re in, you can adapt them to the business, the habits work, and you will see a good return on that investment. And it will exponentially grow.

And then the last thing I’ll say with that, when you connect with Clay Clark, You need to set your bar high. He will not let you set that bar low because he’s going to stretch you, he’s going to push you, and he’s going to get the, on a set like this, he will pull the potential out of you and get you believing again in a good way. So, highly recommend it. I just, working with you has been an honor. It’s a true win -win. For anybody out there that’s looking for health optimization, check it out at Sherwood .

tv, Sherwood . tv. And again, what you do is so analogous for health to what we do for wealth.

And so for anybody out there, if you’re looking to optimize your health, check out Sherwood .

tv, Sherwood . tv. Dr. Sherwood, thank you so much. And again, for anybody out there that doesn’t know the story here, which should be everybody, you and I were just talking offline the other day, and you were saying, hey, Clay, I just want you to know, since you and I first connected, we’re up eight times. And I just thought, well, man, you know, there’s so much discouragement in the world we live in. We need to document this and get this on camera.

So thank you for keeping us updated, sir. And I can’t wait to have you on the show next week.

You’re welcome. Thanks for having me as always. Take care.

Bye -bye.

I’m Dr. Brett Caspar, and I was looking to learn more about business, scaling, sailing, closing.

potentially franchising, growing that business and actually working on it and not as much in it.

Oh goodness, it’s going to take me a little bit of time to process everything I’ve brought in over the last two days, but there’s definitely some things I need to go back and implement immediately.

Some with key players, some of our processes systems, some scripting. We’ve been using scripting. I think we can improve on it and that’s definitely one of the first things we’ll do because we’re seeing the patients coming in on a real regular basis.

and I think we can capture more of those patients with even a small tweak of some of our scripts. Coming to the workshop today has definitely been helpful in adding to and giving the big picture, the 10 ,000 foot view. So I would recommend everyone who’s been working with one of the coaches that’s part of Thrive 15 to definitely attend one of the workshops. You network with other business owners, you learn from other people’s questions, If you’re just considering being a part of one of these coaching teams, this is a great place to start. You’ll get that 10 ,000 foot view and then you can work individually with a team of coaches to really hone it in and give you those action steps to move forward. So definitely if you’re on the fence, come be a part of it.

Welcome to Tulsa on behalf of me. You have questions?

America’s number one business coach has answers. It’s your Broda from Minnesota.

Here’s another edition of Ask Clay Anything on the Thrivetime Business Coach Radio Show. Welcome back to another special edition of Ask Me Anything here on the Thrive Time Show on your radio and podcast download.

On today’s show, we’re answering the question that has been emailed a lot lately.

People say, hey, hey, hey, I have heard from a friend of mine that you helped their company grow.

I’ve seen a testimonial online about how you’ve helped the company grow. I’ve heard on social media how you’ve helped the company grow. I know your program is month -to -month.

I know there’s no contract.

I get it, but I would like to know what actually do you do for your clients?

What do you guys actually do? How do you actually help them have wins or successes? What kind of things do you do? What kind of strategic help?

What kind of accountability?

What kind of deliverables? What kind of back -end support?

What do you do to help your clients?

And so I thought what we would do is invite one of my friends and one of our clients, Dr. Breck, onto the show.

Doctor, it’s D -R -B -R -E -C -K . com if you want to look him up here.

D -R -B -R -E -C -K . com.

B -R -E -C -K dot com, Dr. Breck. And Dr. Breck Kaspbaum is a chiropractor who has had major success in the past year. And the guy has been in business for over 15 years, but he’s been able to double his business in just the past 12 months. So how did he do it? What did we do to help him?

All of these things will be answered on today’s show as I interview Dr. Breck about his experience with actual one -on -one business coaching and how we’ve been able to help him double the size of his business in just the past 12 months. Now, Dr. Breck, talk to me about what kind of changes

you made and how has it impacted your overall profitability or growth?

Well, I’m happy to report that, you know, December of 2018, we had our highest grossing month. So I’m super excited about that.

Ever? Ever. Whoa, that deserves, you know what that deserves?

That’s a win of the week. Dr. Brecht celebrating a sales record here. A new year, a new you.

How is it possible?

He’s a diligent doer.

So what kind of practical changes have you made?

Oh, man. Well, we had to look at our price structure. So, you know, we have to have to be honest with the value and what it costs to deliver services. And we can’t continue to give away services. you know, for free or losing money on them.

And so that was one of the big steps.

We also had to get rid of toxic employees or even contractors.

In our case, the massage therapist, our self -employed contractors.

Little warning about therapists, by the way.

The only difference between the rapist and a therapist is a space. Just think about it. Okay, back to you. That reminds me of Sean Connery on Saturday Night Live. So other changes you’ve made this year, what other changes you’ve made? I was non -existent on our SEO.

I mean I literally was non -existent. I mean you may have found me, if you put my name in exactly spelled correctly, you might have found me on like 20 pages back.

Got it, but now you got all the content, all the tags, all the Google reviews.

So that all started from scratch and we now have like 257 reviews and we’re climbing the Google search engine each day. I was doing a search for you yesterday and I think you were over 250.

Let me pull it up real quick.

257, you’re right, 257 Google reviews. And so are you having people that are finding you online? now? Yes, and that’s that’s a nice new thing. You know people come in and like hey. I saw your reviews Are you are you up 10 % more than last year 20 %?

What percentage are you up now? We’re up So it fluctuates a little bit, but but I mean literally from like a year and a half ago. Yeah to now yeah We’re up double Double. Yeah. Now have you have you fixed yours? Have you changed or improved your sales scripting or your sales processes?

We have Yeah, we very intensely went over a lot of scripting and things. But then also we do. We do have a no brainer offer. Yeah. And so the conversion aspect of that to go from, hey, this is all free to I do expect you to pay me at some point. Getting a better conversion script for me to work from has also been very helpful.

And then you, from an HR perspective, hiring people, I’m not going to put words in your mouth, but most people, most clients we’ve worked with, most doctors we work with before business owners, before they come into our program, have a hard time finding good people. And then after they’re in the program, that’s usually not a problem anymore. Right. Is that the case with you? Are you doing good on finding people or how have you changed your recruitment process? Just before starting working with Tim, we had some change up and some, you know, Some people left on their own accord and they were about to have that conversation anyway, so it worked out.

Nice timing. But yeah, so we’ve brought on some great people in the last year and now we’re operating from a totally different way of thinking about that with not being held captive and a hostage in my own office. How do you feel now? Do you and your wife, does it feel better? Do you have more pride about the business now that you’re more profitable? Absolutely.

I see the difference in her eyes too. Really? Yeah. I’ve been a doctor for the last 15 years, but to be a successful doctor, kind of a little better Like tangible action steps like give me a task to do today that I can I can put my hands to work Yeah on doing that, but I mean I I had to borrow money from family members. Yeah, thank you dad Big shout out to your dad.

I owe you Um, but, uh, yeah, I mean, it was tough on my wife. Uh, she’s a school teacher and we were, we were living paycheck to paycheck every month, uh, trying to rob Peter to pay Paul. Got it. And not fun, not fun at all. And you’re a doctor, you’re a chiropractor. Yeah, it’s embarrassing.

Your business does not have to be embarrassing and you don’t have to feel stuck, but you do have to take action if you want to get unstuck. Uh, Thomas Edison has said, and I quote it so many times on the show, vision without execution is hallucination. So if you feel stuck, you feel overwhelmed, you don’t know what to do, just reach out to us today. Just reach out to us today. Go to thrive timeshow . com and schedule a 13 point one -on -one assessment with yours truly.

And we can see if we can help you. Again, my name is Clay Clark. I’m a business coach. Big shout out to Dr. Breck. And as always, we like to end each and every show with a boom. Three, two, one, boom.

My name is Joe Lye and I’m with Kirkpatrick & Lye Orthodontics. At Kirkpatrick & Lye Orthodontics, we create beautiful smiles by straightening kids’ teeth and adults’ teeth. The services that Clay and his team provide would be something like how to get more customers into my business and get the message out that I’m the best orthodontist in Tulsa. He does that by social media. We get the word out through videos and pictures and being just top of mind awareness as you would always say. Also how to prepare.

out and create that bond with my referring doctors. He helped me kind of get somebody in -house to go out and meet doctors. Helped me kind of continue building that relationship while I do the work. Website, the website’s so majorly important. We get several patients through our website. And what he’s doing is he’s There’s a certain way that you want your website to look and certain content, because you want call to action items in your website.

And we didn’t have that before. So now we get seven or eight new patients just through the website alone. Clay and his team are, I would just say they’re over the top. I mean, nothing is too big, nothing’s too grand for Clay and his staff and his team. I mean, he says, boom, he really means it. I mean, they over deliver.

really, to be honest with you. And they come up with ideas that are just top notch. And if you don’t like something, great, move on. He’ll figure out something that works for your style and your identity. But I would just say the biggest thing for Clay and his team is they over deliver. Clay and his team help kind of create that culture also for your business that, hey, we got to get things done in a timely manner.

Holds me accountable to do the certain tasks so that create things in a timely manner. So there is a sense of urgency that he creates. And a lot of it is just through his enthusiasm. He’s always on the go, so it kind of puts you on that same mindset of, hey, let’s get this done. Let’s work hard, but let’s also have fun with it. When I went to orthodontic school, we got zero training on marketing.

Actually, when we got out of school, when I got out of school 18 years ago, it was kind of taboo to actually do any marketing. The most you could do is put your name in the yellow pages. And so now it’s pretty common knowledge and pretty mainstream to go ahead and get your name out there, tell everybody your story, who you are, what you’re about. If you don’t do that, it’s a leg of your business that you’re lagging behind. Because you could be the best, or the honest, or the best, whatever.

But if people don’t know that, then you won’t get the customers coming in. I meet with Clay and his team on every Friday about 11 o ‘clock. And to be honest with you, at the beginning I wasn’t that thrilled with it. Coming in every week just kind of seemed like a lot. But for me, I find the marketing aspect interesting. I enjoy it.

I love working with Clay. I think it’s the main reason why. I’ve kind of built a relationship with him. I think it got to a level now where we’re pretty good friends. And so, to me it’s enjoyable. I really enjoy the creativity.

When you put the energy into it and the work into it, how everything kind of comes back and it works. I’ve worked with Clay and his team for about, I think it’s about three years. Every year it’s just gotten better and things have grown. I’ve been trying to get my wife and her pediatric dentist office and our partners on board with Clay for a while. I just saw that they were kind of getting stagnant practice and times were kind of getting slow for them, and they needed more referrals.

And I knew that Clay could definitely help them out by even just one thing, which would be change a website. And just by doing that, you’re going to get patients very easily. But another thing, too, is that they needed to change their culture and their mindset of how to bring in patients. and creating a brand as well for them and giving them more of an identity so the whole staff can kind of rally around them. For anybody that’s coming out of school or just starting new with a business of any sort, be it medical or anything of that nature, I would highly recommend Clay helping you create that business model. We’re trained to do what we’re trained to do, but we’re not trained to do the business aspect.

or the marketing, or how to deal with our staff. So Clay can pretty much do all that. But what I like the most about Clay and his staff is that everything’s in -house. I don’t have to go to one place to do my website. I don’t have to go somewhere to do my videos. I don’t have to go to another place to shoot photographs, somewhere else to do web content, or team coaching, or entrepreneurship.

Clay pretty much is the total package. He’s really a great mentor, so if you’re new and starting a business and you want to avoid all the pitfalls, I would definitely hook up with Clay and his team. If someone’s not using Clay and his team to help build their business, they’re missing out on a lot. There’s so many details and so many aspects of creating business that Clay really makes it simple, makes it fun, and you learn so much in a short amount of time that I think he’s the best entrepreneur, business coach, marketer, you name it. The guy and his team’s got it all going on.

Hello, my name is Charles Kolaw with Kolaw Fitness.

Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017.

He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry.

He’s written books with like Lee Crockrell, head of Disney with the 40 ,000 cast members.

He’s friends with like Mike Lindell.

He does reawaken America tours where he does these tours all across the country where 10 ,000 or more people show up to some of these tours on the day he does anywhere from about 160 companies. He’s at the top.

He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13 -step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi -millionaires teaching people how to get

time freedom and financial freedom through the system. critical thinking, document creation, making it, putting it into organizing everything in their head to building it into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much.

When I say that, like Clay is like, he doesn’t care what people think when you’re talking to him. He cares about, where you’re going in your life and where he can get you to go and that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time, a coach is actually helping you get to the best you and Clay has been an amazing business coach. Through the course of that we became friends. I was really most impressed with him is when I was shadowing him one time.

We went into a business deal and listened to it. I got to shadow and listen to it. And when we walked out, I knew that he could make millions on the deal. And they were super excited about working with him. And he told me, he’s like, I’m not going to touch it. I’m going to turn it down.

Because he knew it was going to harm the common good of people in the long run. And the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right, and anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or, you know. navigating competition and an economy that’s like, I remember we got closed down for three months.

He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months and you have $350 ,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that. and of course we were conservative enough that we could afford to take that on for a period of time. But he was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing and I encourage you if you haven’t worked with Clay, work with Clay. He’s going to help you.

magnify you, and there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day, and literally the rest of the time, he’s working, and he can outwork everybody in the room every single day, and he loves it. So anyways, this is Charles Kola with Kola Fitness. Thank you, Clay, and anybody out there that’s wanting to work with Clay, it’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola.

We’ll see you guys. Clay Clarke is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs.

I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clarke, his entire life is marketing.

Transcribed with Cockatoo