How Google Works – The Larry Page and Sergey Brin Story (Part 5) – Hour 2

Audio Transcription

You need to know how to make your website mobile compliant and this business coach podcast will teach you the specific steps.

NOTABLE QUOTABLE – “Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.
If you haven’t made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device.
If you don’t know if your website is mobile-friendly, take the Mobile Friendly Test now!
If you used content management software like WordPress to build you website, Check out our guide to customize your website software.
If you don’t use such software, consider hiring a web developer. We have a checklist of things to care about when doing so.
If you’re technical enough to do it yourself, check our Mobile SEO Guide.
The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.” – Mr. Google
REVIEWS 101
FUN FACT – “88 percent of consumers trust online reviews as much as a personal recommendation.” – Forbes – https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#473029131928