How Do I Create A Podcast? – Ask Clay Anything

Show Notes

Tom P, writes, I enjoyed your book, Podcast Creation 101. I have three quick questions….

  • Do you have a video or slides showing how to start a recording on a PC? Your example is for a MAC.
      1. MAC
        1. They are all the same. They are going to work.
        2. There is a standard.
      2. PC
        1. All have different storage, RAM and all other specifications.
        2. They is no standard.
  • What do you think of Audacity as software instead of Adobe Audition?
      1. You have to use Audition.
      2. Audition is only $10 right now
      3. Back in the day, it was $1,500
  • When is your next podcast conference? It’s interactive, so I presume we “attend” from wherever we are?
  • Some of my podcasts will be over the phone taping on a digital tape recorder. Is that a viable option too?
      1. You need to use Skype
  • Is there anyone that sells the entire “package” that you recommend in your book, regarding equipment
    1. List:
    2. Electro Voice RE-320 (2) –
    3. Adobe Audition x $19 per month =
    4. Mac Mini (by at Best Buy) –  = $550 (max)
    5. 2 Flat Screens x $300 = $600
    6. Scarlett 2i2 (2) –
    7. xlr to xlr cables (2) (see Guitar Center by Best Buy highway 169)
    8. Headphones –
    9. Adapter –
    10. Splitter –

$1,500 and you are in the game

Business Coach | Ask Clay & Z Anything

Audio Transcription

Best Business Podcast Download Podcast


You have questions. America’s number one business coach has answers. It’s your brought up from Minnesota. Here’s another edition of ask clay, anything on the thrive time business coach radio show? Yes, yes and yes. Thrive nation. Welcome back to an exciting addition.

Thrive time show z. This is the part of the show where if somebody can email in a question to info at thrive time, and then we will answer the question. It’s so fun. It’s fine. We have no idea what these questions are going to be. We have zero idea. Andrew, could you go ahead and read the question from the thriver? Absolutely. So the first question, he has is how do you create a podcast or have a video or slides showing how to start a recording on a PC? Andrew, you missed the first part of his email, which is the part that I, I’ve been, you know what, Andrew, I have been wanting you to read this for several weeks.

Okay. Try again please, please read it. Please read it again and just read his first name only, please. All right. So Tom says, uh, I enjoyed your book. Oh thanks mom. In June. He says, I enjoyed your book podcast creation one a one. I have three quick questions. One, do you have a video or slides showing how to start a recording on a PC? Now I will answer this first part and I’m not attacking you, Paul Hood, because you like pop. You like bring it on clay. Well, the pcs, please explain the current. That wouldn’t attack. Please explain the context. Do you have a hood CPAS, right? You have thousands of clients and you use pcs. I use pcs. Can you please explain why you use pcs? Because only a left handed a fruity, um, artsy fartsy people use, uh, the other and on behalf of all of the lefthanded fruity are people.

Uh, I’m gonna ask, I use MACs. I can’t, I can’t. Why can’t process all these personal attacks? I mean, I, I bet lefthanded and baseball. I enjoy fruit and I’m very into art. Paul, come on, man. I can’t figure out how to find things. And you know, like I can on a PC. I don’t know. I was raised. You have been, he’s been studying the dark art of Trumpism where you first start with a personal attack. Then you get to the argument if there’s any humanity left, if there’s who’s left standing. Okay, so let me explain to the listeners out there why when you’re doing audio production, you would want to use a Mac. All right. The Mac a computer, the apple computers that were created by Steve Jobs and Wozniak are closed source, meaning that all macs use the same processors, the same components, the same everything, and therefore they don’t have, you’re not dealing with a lot of different vendors now.

If you go to best buy today and you buy a computer from Dell or a computer from HP or a computer firm, they have different kinds of video cards, different kinds of Ram, different kinds with varying degrees of quality or lack of quality. We’re a Mac. All of them are coming out the same way produced by apple itself. They make the hardware that goes in there also. When you have a z, do you have an iPhone? Yes. Do you know the process of getting an APP approved on the iPhone before the iPhone? I’m sure it’s strenuous at best. Let’s just say that you and I really made an app that we liked and we submitted it to the apple store, could maybe like a thrive app. I would love to do that and every time they hit it, it’s like either they ran me to either be you or me coming on.

They’re gone. Given some advice. I would like the thrive app to be the reverse of Facebook. Where are you on Facebook to talk about your feelings and talk about things that don’t matter. I would like our APP to be bookface and every time you close the deal at alerts, then 50 the thrive nation. Yeah, I love that book face. Yes. That’s her name down. Anytime you have this like sales over sales over the last year or month to month and you get it like you’d get it like a book fair, what do they call it? A sticker or you get some kind of a 10 in toward anytime that you write an opinion and not a fact, it tasers, you put it, shuts down your computer for like shuts 12 hours and delete your friends. I will invest in that. Somebody emails you something stupid but blocks him forever. Bookface yeah, right.

No, but seriously, so the, the uh, the, the Ma, if you want to make an app though for a Mac or for, for an apple product, for the iPhone, do you have to submit your APP to apple? And then they have to approve it as being error free. But for apps on like a Samsung, you don’t have to like an android. It can just be whatever. So, uh, Tom, you’re a great guy. I don’t hate you for liking a pcs, but you can’t use a PC for a podcast. It’s one of them says, well, you can, well, you, you can, um, you could also ride a horse backwards. I mean, you could also a good, you could also siphon gas. Have you ever done that before? You could also moonwalk everywhere you go. So this for this particular, uh, exercise, you could use your middle finger as a pointer finger when putting out things. Yes. To be a professor in Colorado to random people. Clay, you’re kind of hurting my feelings. Okay. Thank you for doing it now. Now, okay, now here’s the deal. Now, now that we have offended of it, three quarters of our audience. Now when you talk about the software, he says, uh, can you use audacity instead of Adobe? Uh, don’t do that. Just use Adobe. And uh, Paul, there’s certain software that you use in accounting, correct. What’s kind of the, the, the best practice for accounting? What kind of softwares? Best practice for counting when you are asking how do you create a podcast.

Well, most of us use pcs, so, but yeah, Adobe is great. We use, there’s three primary, um, large scale, uh, tax softwares, assert pro systems and ultra tax. So basically one of those three are the top, top three. So if you’re a small business owner, um, would, you would do probably a quickbooks. Quickbooks, we’ve got probably the most popular. Yeah, yeah. Yes. Quickbooks is I, I’m not a big fan of quickbooks, but I have to embrace it because they have 80% of the market. But yeah. Wow. Yeah.

Who has the other 20%? Uh, just, you know, I think a bunch of, yeah, I said you don’t like it. Which one do you do like? Well, I use actually a task, a tax and accounting software. Easy Act, which is a clay has a background in that you really use that. I do. I love that. The software, they’re probably named it after clay. Easy. An easy act as probably what it is. I worked for Tim Redmond who my tax and accounting software, they had 450 employees. I was probably employee four 50. I was one of the later a hired people and then they sold that company to intuit. Yep. And uh, that’s the soft cost. It’s awesome. Okay. Is there any software? So you want to use Adobe now? See you don’t much Adobe costs per month right now. I have no idea. 10 Bucks did, dude wasn’t when I was at college at Oral Roberts University.

I bought the software for recording at the time, which was the Adobe product at the time. Guess how much it was then? It was called cool edit pro and that technology, it was purchased it Adobe. Guess how much it would cost me back in the day it did. Was it just one time or it was one time? Ah, probably cost you $299 1500 bucks. 15 yeah. And the computer I used was a micron with 333 megahertz. So when I saved a file it, it did this and that was the fastest computer you could buy. Cool. In my screen was thick. I remember the thick screens moving that thing. Spring fixed screens back. I had two monitors and people thought I was a baller. I mean, whatever happened, all the thick TVs. I want thick TV, but thick everything I like. I like a thick steak. I like TV’s the way I love my anyway saying, okay, now we’re moving on here.

So now, um, the next conference, this guy has a, Tom wants to know, when’s the next uh, uh, conference? The next business conferences is February 8th and ninth and had that workshop. We teach pretty much everything you need to know. Even if you want to learn how do you create a podcast, you will leave with the knowledge you need, the knowledge you don’t get in college, you will learn it at our workshop. February 8th and ninth says some of my podcasts will be over the phone taping on a digital recorder. Is that a viable option? Two, you should use Skype. We use Skype, we interview people, we use Skype, we Skype him. We’d skyped because it works. And it’s not because I’m a homer for Skype. It just, it works. It’s great. It’s great. People use it. And then, uh, the next question is, is there anyone that sells the entire package that you recommend your book regarding equipment?

Um, I do. I think I do. I mean, Tom, if you want to pay me 150 bucks, I could probably buy all that for you. But I probably won’t cause I’d probably be, this is something you could do real fast. We can email you the list edge. Let’s make a list. Here’s a commitment. I will sit him a complete list of all the items he needs to buy with a link to everything because I just made it earlier this week for somebody and I’ll just send it to them. Perfect. Awesome. The money saving money. See how much would you charge to go buy these items for Tom? Uh, $10,000. So $10,000 you’ll take an afternoon to go buy these things for Tom will take a whole afternoon. I’ll have to charge more. I just thought it was a few miles. Okay. How much will you charge Tom to buy these things? Oh Man, 1000 bucks.

How about that? Really? Seriously. How low can you go? How low would you go for it? I haven’t thought about it. Uh, I don’t know if, yeah, if you gave me a list, 500 bucks. 500 bucks, you can do it. Take me half an hour. Keep going on. And Clay, I think he’s going back in half an hour to go on Amazon, right Tom? Hopefully that helps you. And we like to end each and every show with a boom. However, we can’t in the show without listing off all of the equipment, Andrew, that our incredible listener needs to purchase all, all of the real deal gear that he needs to purchase to really get in the game of podcasting. So Tom, we’ve made a list of all of the gear you need to buy. Andrew, can you read the, uh, the, the product name he needs to buy kind of one by one here?

Yeah, absolutely. So first you need an electro voice, our e three 20 microphone microphone and I’d recommend you have to, Yup. I’m going to tell you why I recommend you have to, because what’s going to happen is it eventually will not work whenever you really need it to work. It’s true. You might have a guest on your show. So I would always have two microphones. Can you read the next item we need to purchase Mr Tom? Absolutely. The next item is Adobe audition, which is $19 per month. And just so we’re clear, this microphone we’re recommending here, this isn’t not a super break. The budget’s $339. Now, uh, I remember buying my first condenser microphone from Ryan Tedder, who’s now the Grammy Award winning artists at the time. I think he sold it to me for about 200 bucks when I was in college. Yeah. And I had a job at Applebee’s and target and direct TV and different places.

So I know that, uh, uh, money, uh, could be relative, you know, for one person, something that is is, is, might seem very expensive for somebody else not. Um, but I would just recommend that to everybody out there. If you want to start a successful company and you don’t have the money to do it, I’d recommend you get three jobs, uh, at Applebee’s, target and direct TV. That’s my niche. Be diversified, Applebee’s, target and direct TV. The drawback is you always smell like Applebee’s. The drawback is you will be working at target and the drawback is that you’ll be taking inbound calls from irate people who are not happy with their, uh, a premium package. Um, cause usually people don’t call direct TV to say they’re happy and the vast majority of customers are happy. But people were upset, tend to call Angela and that a lot of people call direct TV and say, you know, my quality is awesome.

I just wanted you to know I’m watching a show right now and it is good. So usually it’s just kind of a complaint hotline. Okay. So we’ve got to buy how many, how many electro voice? Our three [inaudible] you gotta have you gotta have two of those, two of those. Okay. Adobe audition. Can you explain how the cloud works? Andrew. Dot. On a technical level, but just kind of a broad third grade level because you use the Adobe products every day. Why do you want to use all Adobe products if possible? And talk to me about the ease of use of these products. Absolutely. So the way it used to work as you would buy it once and then have the program forever, but the way it works now is on the cloud, which means you constantly have updates. So you’re constantly have the most uptodate, um, software.

And the reason why Adobe is the best is because they had the least amount of problems there. The smoothest running programs that you could use it all the interfaces are similar, right? They’re all the same across video editing and editing and all the other, when I hired you to work for epic Yep. Had you ever taken photos before working with us? Not on that level. In any by any means. You did take some photo? A little bit, yeah. Did you have a familiarity with a Canon camera or was it with, what kind of camera did you use previous to coming to work for us? So I use the exact same cameras that uh, they used at the company. Did you buy your first camera? Where’d you have that camera? I did. I saved up a, I’ve always been a saver, so I saved up a lot of money and bought that camera.

Would that camera’s set you back? Uh, I think it was $2,300. And how old were you when you bought that first camera? Oh Man, I think I was 1615 or 16. Okay. And, and it was a canon camera. Yep. Five d mark three. Now why is it can, what was it easy for you to transition from the camera you owned to the cameras that we had and to any kind of Ken Canon camera as opposed to switching to Nikon. Right. So Canon, the way their interface works is a lot like Mac or a lot like Adobe, how it’s really, really simple. I’m Nikon is more complex and more open and more available, but Canon is super simple and it’s similar across all of their cameras. That’s why I recommend that you use the Adobe products. Because I had never before working for us, you had never edited videos before.

Right. But now you’ve edited videos. Yeah, absolutely. And talked to us about the, see the similarities between Lightroom and Photoshop and then Adobe premiere, which you now you use to edit videos. Yup. So, um, in light room, which is a photo organizing and editing software that, um, uh, Adobe has, um, eh, the, the, the keyboard shortcuts, the, uh, the commands, everything that you can do in light room, it all transfers over to Adobe. Whether you’re cutting something or pacing something or moving something. All of the keyboard, short cuts and all the commands are the same. And now with this a new job, you have this new, now that you’re no longer at epic, you’re now thrive. Right? And occasionally we ask you to edit audio on Adobe audition, right. Cut things or move things or whatever. And how long did it take you to figure it out?

How audition worked? Oh Man. Ah, after knowing premiere, I was able to pick it up within, I think I took five minutes is just to learn, just kind of get a feel for the Mr Listener for $19 a month. The Adobe creative cloud is the move. Oh yeah. It’s just the move. So we’ve got to get that and just get one copy of it. It works on multiple computers and you can buy more licenses as you want to add them, add it to more computers. Now a Mac mini Andrew, these mech committees have, do you have a Mac Committee at your house? Uh, I do not have a Mac. I have an a, an a, an a Mac book air. Well, how much did the Mac book air costs roughly? Um, I’m not exactly sure. It was a while back. It’s pretty old. Well, the macbook minis, it’s amazing.

I think you’re are using a Mac book many over there. I am. Those are about $550. Yup. And uh, you can, we get two monitors. You went to big screens if you’re going to ask how to make a podcast because it’s easier. What Andrew explain technically why it’s easier when you have two monitors. I’ll explain to the listeners out there, a Carnegie Mellon did a study on this and they found that people were up to 50% more efficient when they have two monitors versus one explained from a technical perspective as a guy who edits photos and videos day by day, uh, you, you edit websites. Why is, oh, just on a practical level, why is it so much more efficient to have two monitors? Yeah. So, um, it’s so much more efficient because, um, with, uh, with audio editing you can have uh, uh, two monitors, one or with the raw audio one with the, the edited audio you’re editing or one with the effects you’re trying to pull in.

With video editing, you can have, um, uh, the, some effects on the right screen, some effects on the left screen. But with photos especially, you can have, you know, the before or after. Um, with, with code you can have a screen where you’re actually previewing the code you’re writing and then one where you’re, it’s just, there’s so many different uses and applications for having two monitors that speeds your workups so much. And why is it so helpful to have two monitors that are big, big bonders as opposed to small? Cause you know, I like to buy big monitors in the office. It TV’s almost okay. Wah Wah. I, by the way, I see when I do buy TVs. Why, why is it nice to have big monitors? Yeah. See you can, um, one, you can see everything. You have more access to more things at the same time.

You can pull up different tabs on one screen. So that way it’s almost like having four monitors. Now what else does our listener need to buy here? So after the two monitors, you have to have a scarlet scarlet to Itu and you need to have those. No, Scarlett two I two just so we know what that is. That is an audio interface that allows you to plug essentially your hardware, your microphones into your computer. Yep. And it allows you to hear it through your headphones. And I would highly recommend that you buy that. You might say, well there’s other ones I could buy. I would just buy that. It’s going to set you back about $250 and putting links to all of these items. So I’m putting links to all of these items on the show notes so you can, you can click on it and just buy it direct right there on Amazon.

Now the next thing he needs to buy us what you’ve got to have two Xlr, two XLR cables, so XLR to Xlr. Now, uh, have you missed a lot with XLR cables throughout your career? A little bit, just, you know, with Mike’s and whatnot here and there. Do you know why an XLR cable is a better than like, you know, there’s different kinds of audio cables and quarter inch. Do you understand why like audio, why XLR cables are so much better? Um, uh, I would assume it’s because they have the lowest fail rate. They work. Yeah, you’re getting a lot less buzz. A lot of this hum did like RCA cables. They’re professional graveyards. He a standup comedian. Um, they’re going to be using a, using a 1958. It’s called the SM 58 handheld Shure microphone, the 58 and they’ll always have a cord and the cord is usually gonna be an Xlr to XLR now headphones.

Um, I am, I’m putting a link to the minimum standard headphones you can get to the minimum. Um, these are the AKG headphones. They’re $66 99 cents. The AKG K to four zero studio headphones. I would, but I would tell you, I wouldn’t skimp on headphones. I would go in there to guitar center and I’d get yourself a hip headphones that are about 150 bucks. Yep. That our pioneer headphones. Because when you hear bad quality, Andrew, when you have a monitor that has poor color quality, oh yeah. How was it hard to edit the why does it make it hard to edit high quality photos? Because when you’re editing high quality photos on a low quality monitor, you’re not for one, you’re not going to know what you’re editing and by the time you export it and look at it, it’s going to look awful. Do you think it might look great and it looks terrible?

You think it’s gonna look bad, but looks great. You can’t really know Cindy with headphones. I want to have high quality headphones on my cranium that really do block out the sound and give me the richest quality audio possible because I want to make sure that everything I produce is the best that it can be. Now sometimes when we interview people via Skype, sometimes the audio quality’s not quite the best and there’s certain things I’d like to improve, but just having high quality headphones really improves the experience. Now the next thing is this adapter here. We’ve got to buy this five pack of a quarter inch, 6.3 millimeter to 3.5 millimeter adapters that are made of solid copper. And the reason why you want to do that, it’s because it’s good. It’s going to reduce the hum that you hear. It’s going to be a higher quality experience and they needed to buy a splitter.

And I’m putting all this on the show notes so that you can have access to it, but this is all this stuff you need to buy. And if you add all this up for about $1,500 total, $1,500 total, you are in the game of podcasting. Now, Andrew, once, once this, this listener buys all of his equipment. Yup. Why do you believe it’s so hard for people to do a daily podcast like what we do? Um, I think the hardest part about a daily podcast is that it is daily and it’s hard to get up and do the exact same thing every single day without anything changing for me, and I don’t know what it is we talked about in this morning’s meeting. Right. I feel like everyday I can just keep the streak alive and, and do something daily. Yeah. I feel great about it, but I think a lot of people get annoyed by daily.

Yeah. I don’t understand. I don’t, I don’t get why that is, but I would go ahead. When you start recording your podcast, when you’re telling your listeners you’re going to produce, let’s say a weekly show, you want to do it weekly. If you say it’s a monthly, you want to do it monthly. If you say it’s daily, it’s going to be daily. You had to do it. I like to do our show daily, nine times a week, so pretty busy up there. Who knows? Our radio show, um, is Monday through Friday on Talk Radio, 1170 and other radio stations. It’s on five days a week, every single day from 12 to two on am radio. But Andrew, I really do believe in over delivering who want to be the hardest working podcast team in America. And so we do it every day, nine days a week. And there what we do nine days a week is because there’s seven days in a week and we want to over deliver.

So if you listen to this podcast and you subscribe on iTunes or Spotify, maybe not every single podcast is going to be something that you’re interested in, but I can guarantee you you’re going to hear a podcast every day, nine days a week. Now, Tom, I apologize that I’m not a pro PC guy, but I can’t lie to you. I want to be honest with you. I never want to give our listeners bs and a to be politically correct. Uh, the personal computer, um, needs to be, uh, over the PC. We need to be done with it and to move on to an all apple, uh, world, uh, because they just work better. They have less viruses. Um, they, uh, process things faster. Andrew Viera tried to edit a video on a PC. I have dude, talk to me about the frustrations of editing a video on PC.

We’d be, we’ve not talked about this ahead of time. So, uh, last time I tried editing video on a PC, um, it was so frustrating because it froze so many times and so pcs do and the worst thing is it crashed. And so when it crashes and you’re in the middle of a project and uh, thankfully Adobe is one of those programs that were, uh, usually it saves itself automatically, but I still had to go back and I lost like a good hour of my day. If you’re somebody who likes to tinker with computers and add your own microchips and open the computer and add your own crap and make your own cause, the super computer a PC is probably a fun thing. But the Max, if you’re just ready to have a computer that works and you just want to get things done, I would highly recommend that you use a Mac.

And Tom, even though we may disagree about the whole a PC game, but you are at a great America and he’s a PC hater. Don’t worry. I know I’m not, I am just a big, they just a huge fan of pcs. I just don’t own any and I want to lot them in my house. But I love La. Huge PC in the man cave one of these days. It’s just, and I’ll point out going, oh my gosh, what’s his PC doing over here in the corner? But he’s also a cat guy instead of a dog guy. So what do you say? Let’s keep this conversation PC and wrap up today’s show. Sound good. All Great.

Now for all the people out there who uh, um, are huge homers for the apple products or huge homers for PC products, there can be a little bit of a Steve Jobs versus Bill Gates war going on. So I wanted to do is take a moment to play a little audio excerpt from an interview where Steve Jobs sits down with Bill Gates and they discuss their actual relationship, not the relationship that people think they had, but the relationship that they actually had together as competitors and the world of hardware and software. You know, when bill and I first met each other and worked together in the early days, uh, generally we were both the youngest guys in the room, right? Individually or together. I’m about six months older than he is, but roughly the same age. And now when we’re working at our respective companies, I don’t know about you, but I’m the oldest guy in the room most of the time, and that’s why I love being here.


happy to oblige, happy to oblige.

You know, I think of, I think of most things in life is either a Bob Dylan or the Beatles song, but there’s that, that one line and that one Beatles Song, uh, you and I have memories longer than the road. This stretches out ahead. And that’s, that’s clearly true here.



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