How Do You Choose a Name for a Company?

Show Notes

What should you name your company? What is the best way to come up with a name for your company that will resonate with your ideal and likely buyers? Clay Clark and Doctor Z break down the specific steps you need to take to find the perfect name for your business.

How Do You Choose a Name for a Company?

Question from Thriver – Answer thriver question – My question is around naming businesses and domain names.  What’s the best way to go about these tasks? My name is always misspelled and or mispronounced, so I don’t want to use it.  Maybe this isn’t a big deal, but I would appreciate any/all feedback.

  1. NOTABLE QUOTABLE – “The most basic way to get someone’s attention is this: Break a pattern.” – Chip Heath (Made to Stick)
    1. Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
  2. NOTABLE QUOTABLE – “The first problem of communication is getting people’s attention.” – Seth Godin
    1. The founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin worked as VP Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger.
  3. FACT – A person must see your online advertisement a minimum average of 4.7 times to convert.
  4. FACT – “The most intriguing result was that Trump generated more brain engagement than his rivals in almost every demographic category, even among Democrats and Independents. Viewers may love or despise Donald Trump. But the sight of him lights up the brain.” – This is your brain on Donald Trump
  5. NOTABLE QUOTABLE – “Nobody talks about boring companies, boring products, or boring ads,” – Jonah Berger
    1. Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and trends.
  6. NOTABLE QUOTABLE – “The first problem of communication is getting people’s attention.” – Chip Heath
  7. NOTABLE QUOTABLE – “Boring is invisible.” – Seth Godin
  8. NOTABLE QUOTABLE – “I don’t care what the newspapers say about me as long as you spell my name right.” – Will Rogers
    1. William Penn Adair “Will” Rogers was a stage and motion picture actor, vaudeville performer, American cowboy, humorist, newspaper columnist, and social commentator from Oklahoma. Of mixed race, he identified as Cherokee, as his parents did
  9. NOTABLE QUOTABLE – “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
    1. Jeffrey Preston Bezos is an American technology entrepreneur, investor, and philanthropist, best known as the founder, chairman, and chief executive officer of Amazon, the world’s largest online shopping retailer.
    1. Print off a list of idioms – DEFINITION – A group of words established by usage as having a meaning not deducible from those of the individual words (e.g., rain cats and dogs, see the light ).
    2. EXAMPLES:
      1. A hot potato
      2. Actions speak louder than words
      3. People’s intentions can be judged better by what they do than what they say.
      4. Add insult to injury
      5. To further a loss with mockery or indignity; to worsen an unfavorable situation.
      6. At the drop of a hat
      7. Meaning: without any hesitation; instantly.
      8. Back to the drawing board
      9. When an attempt fails and it’s time to start all over.
      10. Ball is in your court
      11. It is up to you to make the next decision or step
      12. Barking up the wrong tree
      13. Looking in the wrong place. Accusing the wrong person
      14. Be glad to see the back of
      15. Be happy when a person leaves.
      16. Beat around the bush
      17. Avoiding the main topic. Not speaking directly about the issue.
      18. Best of both worlds
      19. Meaning: All the advantages.
      20. Best thing since sliced bread
      21. A good invention or innovation. A good idea or plan.
      22. Bite off more than you can chew
      23. To take on a task that is way to big.
      24. Blessing in disguise
      25. Something good that isn’t recognized at first.
      26. Burn the midnight oil
      27. To work late into the night, alluding to the time before electric lighting.
      28. Can’t judge a book by its cover
      29. Cannot judge something primarily on appearance.
      30. Caught between two stools
      31. When someone finds it difficult to choose between two alternatives.
      32. Costs an arm and a leg
      33. This idiom is used when something is very expensive.
      34. Cross that bridge when you come to it
      35. Deal with a problem if and when it becomes necessary, not before.
      36. Cry over spilt milk
      37. When you complain about a loss from the past.
      38. Curiosity killed the cat
      39. Being Inquisitive can lead you into an unpleasant situation.
      40. Cut corners
      41. When something is done badly to save money.
      42. Cut the mustard [possibly derived from “cut the muster”]
      43. To succeed; to come up to expectations; adequate enough to compete or participate
      44. Devil’s Advocate
      45. To present a counter argument
      46. Don’t count your chickens before the eggs have hatched
      47. This idiom is used to express “Don’t make plans for something that might not happen”.
      48. Don’t give up the day job
      49. You are not very good at something. You could definitely not do it professionally.
      50. Don’t put all your eggs in one basket
      51. Every cloud has a silver lining
      52. Be optimistic, even difficult times will lead to better days.
      53. Far cry from
      54. Very different from.
      55. Feel a bit under the weather
      56. Overwhelmed by what is happening in the moment.
      57. It takes two to tango
      58. Actions or communications need more than one person
      59. Jump on the bandwagon
      60. Join a popular trend or activity.
      61. Keep something at bay
      62. s approach seeming random, there actually is structure to it.
      63. Miss the boat
      64. This idiom is used to say that someone missed his or her chance
      65. Not a spark of decency
      66. Meaning: No manners
      67. Not playing with a full deck
      68. Someone who lacks intelligence.
      69. Off one’s rocker
      70. Crazy, demented, out of one’s mind, in a confused or befuddled state of mind, senile.
      71. On the ball


    1. Print off a list of local colloquialism – DEFINITION – a word or phrase that is not formal or literary, typically one used in ordinary or familiar conversation.
      1. Famous Minnesota colloquialisms –
        1. “Don’t you know?”
        2. “We’re going up nort with Bjorn.”
        3. “Oh for cute.”
        4. “Did you bring the bars?”
        5. “Can I come wit?”
        6. “Who’s bringing the hot dish?”
        7. “We’re going to town.”
        8. “Uff-da!”
        9. “You betcha”
        10. “What is your favorite kind of pop?”
        11. “Do they live closer to Minne or Paul?”
    2. Print off a list of famous local things
    3. Print off a list of famous people who’ve been dead for over 50 years
    4. Hire to do an in-depth search
  1. Super move to save time – Stop watching TV
    1. Average American watches 5 hours of TV per day, report shows
Business Coach | Ask Clay & Z Anything

Audio Transcription

Broadcasting live from the center of the universe. It’s business coaching school without the bs featuring optometrist turned entrepreneur, dr. Robert, zoellner ussba entrepreneur of the year clay clark. It is the pop time show that you’re pooping steps to make joe and sophie is hot and I still see the sea and the sea that was teaching mrs. Fields trucks like to know more rappers out there that reference send quinton. You know, and the plural form of the word been I just think. There’s a lot of people that do that! That’s going to be my niche is a rap music written for business owners who want to listen to any music. That actually makes sense with the trombone music today doesn’t make sense, lyrics real quick to the most recent french montana songs. This is like it’s powerful. You like french montana, this okay, french montana, is a rapper. Does a song? That’s a top 40 song this year called unforgettable, and we’re going to do here today named your company out there who asks an intelligent question:how do you name a company? How do I name, but people misspelled his name all the time? And that’s the kind of business coaching intelligent things you get to discuss when you’re feeling your mind with things that matter now, if you’re listening to mindless pop radio, these are the kinds of concept z. Do you get two ponder’s the lyrics? He says it’s not good enough for me. Since I’ve been with you, it’s not going to work for you. Nobody can equal me i, know I’m going to sip on this drink when I messed up, I should know how to pick up I’m going to catch the rhythm. While she push up against me, is she tipsy I had enough convo for 24 I picked you from across the room, pretty little body dancing like gogo, hey and you are unforgettable I need to get you alone. Why not? And if a good time never hurt, nobody I got a little drink, but it’s not bacardi. If you love this girl, then I’m so I’m sorry I’ve got to give it to her like we are in marriage. No, no I won’t tell nobody you’re on your you’re on your level to trying to do what lovers do dude seriously you’re welcome. Welcome to a loan I mean it’s just ridiculous. That’s, just a simple little tail.

You are not going to grasp the profundity of this concept. You’re going to lose, get get this your subconscious business coaching ind is powerful. So if you’re putting it horrible things in your ears all the time it will eventually, he will eventually come out somewhere out of the mouth speaks the heart I’m, just telling you. If so what time, what you think about you bring about it. So this guy is thinking about being successful and we stick it out. I wonder how to make my company as opposed to i, wonder what french montana meant by that, because what you do is, if you do want to know what french montana meant by that there’s a website out there, it’s pretty cool because it will do is, will take the business coaching lyrics and decode them for you check. If your are you up, where do you have his website? Not aware of this website, experts called genius.Com and you go up here and you click on the words, so you could say like i, clicked on pretty little body dancing like gogo, hey and it says it just doesn’t:translate go-go dancers are hired by a club, raped, entertainment crowd. It’s now and you say, I wonder what drink he’s referring to and he says he’s referring to purple drink so see it’s amazing. What will drink? There’s websites dakota. He says my question is around naming businesses and don’t pay. What’s the best way to go about these tasks, my business coaching name is always misspelled and or mispronounced.

So I don’t want to use it. Maybe this isn’t a big deal but I’d appreciate any feedback so I’m going to walk you through the concept of how to name a company after i. Do this I want zeda break it on it, and a professor at stanford and chip I want to put his credentials on the show notes. All the listeners know he’s the best selling author of a book made to stick to what makes him a source of business coaching wisdom is that he is. He studies case studies of successful company and he says the most basic way to get someone’s attention. Is this break the pattern? The most basic way to get someone’s attention is to break the pattern. What’s he talking about that’s a good point break the pattern means you want to stand out. You don’t want to be like all the other businesses in your genre. You want, if you want to bring you into something unique. You want to say, hey play me some example back in the 50s. If you decorated your business and we’ll be considered now vintage 50’s, you weren’t standing out cuz everybody that your party went back in back to the future 48 miles per hour. If you decorated your place now with a 1950s decor understanding that we would stand down some asking you this, how can you stand out double texting? Seth godin says this:is the best selling author of the book of the purple cow purple? Can the guy, who founded yoyodyne and sold it to yahoo for 30 million dollars the marketing expert? He writes the first problem. Communication is getting people’s attention. It sounds like the same babies. Experts are all saying the same thing. Getting people’s attention search up. How do you do it see how you will go with you? First daisy? How do you do it, but the problem is there’s so much out there competing with their attention. That’s what makes it so I just got a text message.

Part I couldn’t see your sign up. You got to up your game. The game up the best guy I’ve ever seen at getting people’s attention is arthur greenough with chick-fil-a. He will do it. He is one of the best gorilla marketers I’ve ever met in my life. Arthur greenough get your attention attention that he’s not as timid right did you go for a purple cow? If you go for something that’s going to break out of the clutter, don’t do it with one foot. You got to jump into this thing and be consistent with it, so that as people over time begin to you know you with what you’re doing at your purple cow. It is then top of mine, but if you just tried here and there your kind of us about it, it’s not going to work, can I see. Is it okay if I bring up something it’s quasi political is from the left-of-center. It comes in hot oaks at cnn, cnn cnn writes this. Is your brain on trump the most intriguing result that trump has generated more brain engagement, that is rivals in almost every demographic business coaching category, minimum democrats and independents viewers may love or despise donald trump of the side of him lights up the brain they put electrodes on the human head we put on today, show notes. All the listeners can see this, but it’s crazy that the human brain actually lights up when it sees donald trump lindsey. That’s an amazing idea that the human brain actually lights up when it sees troubling hears him, make statements the guy’s been in the news. What has he not been the top headline every single day for the last 2 years? It seems that way. Yes, it does seem that way. He’s kind of you know and I don’t mean it’s quite the same, but it’s kind of howard stern to politics, I mean you just sent that to go. What’s your truck today, trump’s on cnn trump pushes death penalty for some drug dealers. He said yeah, but he’s the president. That’s. Why he’s on the news? The problem is he’s on the cover either when he wasn’t the president when he was just running in and the thing is ted cruz couldn’t figure it out and he’s a good guy, I’m sure made a lot of sense. Ted could not be the top of the ben carson. Great guy, couldn’t figure it out. I’m sure. If you like those bring hillary clinton could not light up the brain that it just couldn’t. Jeb bush could not muster up the headlines, did they couldn’t, and that was i. Guess it’s key to the election I’m out, like I’m being I’m thinking.

This is it is. It is an amazing thing, but yet it’s just what we preach and what we teach in our business coaching, and that is you have to light up the brain. You lied up. Barbara. Sorry portland for horse that works. I want to put that song where they run to lyrics to say in the go:county driver’s crying and called the retargeting playbook, which states does it 7 times a person must see you’re online advertisement, a minimum of 4.7 *, a minimum minimum to convert see. Why did the advertiser said the same thing over and over and over about a papa, papa and i? Are they doing cuz they’re trying to get that implanted into your brain waves? That’s why I have a hard time, memorizing people’s names when you meet them and you hear their name, try to repeat it to them, as often as you can in the conversation 4.7 * 4.7 *. So if the guys name is wilbur, you know that for that point, 70 go will will if you want to remember someone’s name but make sure that they never talk to you again. You can repeat the name back to I’m kind of a super sexy kind of an innuendo kind of think they would say to you they would say hi. My name is kevin and then you would say, can I call you special k to like you, have just a little extra saliva that day or feta kevin and then a lot of times I’ve been a man would like an ass or it has some kind of like it at all., out, timothy, timothy matter. What his name is, you would say remember you, by repeating it gets to gets lodged into your brain. Let’s practice, your name is richard and you would say hello, dick, so you meet somebody named bobby. What would you say? Hello? My name is business coaching bobby and you would say that’s weird body talk to you anymore and then, if you want to speak in third person so short of her garage, she says nobody talks about boring companies. Pouring products or boring ads are get this is this is so this is so profoundly simple. This is why, on the show, we like to have a good time and see people talk about something that they enjoy this just in. Imagine that that’s why the two things that we tried to instill in are important. Workshops is laughing laughing will rogers. The famous writer famous poet, he says, i, don’t care what newspapers say about me as long as they spell my name right when you say when you, when you, when I go out to dinner a lot of times, they’ll give us us to build, will give you the check, will give you the bill and what happens is every single waiter, I’d say 300 for waiters have the same reaction. We come back from the break. I want to i, want i, want you to break down what most weight or say to you when you hand in your credit card, because you have the credit card and when was soon as they noticed the name, they always tend to say something is going crazy.

How predictable it is it’s crazy and that’s the kind of reaction that all the listeners one again. If you want to I’ll pay for it, you are now entering the dojo mojo and the thrive time show kick it. Yes, you can can I kick it? Yes, you can. Can I kick it? Yes, you can can i. Guess you can. This is click clock on the mic and can topical castano, pinochet and I’m focused on the mission, reach the skills and get to the plans broadcasted from lance to the left to the portland, and now my friends, you got to dance to see, it, and I’ll be to see it. Yes, that would stick it like that man, damn south korea in the house, you it is so fun to see. If you were looked at the download chart chart of the downloads where they come from, not lately a map graphic one time, I thought, maybe you could I can’t do it right now. I know john kelly, but it’s crazy because what’s happening right now is we’re having a massive group of people in south korea who are loving the business coaching show and i. Don’t know if it’s expatriate american to not work over there in some capacity i, don’t know what I do know that many people who have lived in south, korea maya, my step sister in law, live there for a while, and she said that the temperature of south korea, the overall culture right now is very much like 1950s america, post, world war optimism in a hunger for capitalism. There like it, is exciting to see z. This entrepreneurial thing turns out works absolutely and you have. The world looks to the united states as the mother of the heartland of capitalism. Free enterprise give me you know, looking to north korea for entrepreneur tips, not lately. They’re. Looking people are not they’re googling saying how does pudin market effectively you know, I will get naked from the waist up. Red rider bear and ride a bear. That’s purple cow that is a purple cow emailed us to info at thrive time, show.Com asking the question:how to name how to name a company.

How do you come up with a name of your business? How do you name your company and it’s a great question and dr. Zoellner, his name, his business, dr., robert, zoellner and associates, and then after we did that at camp with a no-brainer which is $99 for your first exam and 1 pair of fashionable glasses, used to be to pair your advertising advertising advertising and see? Why don’t you stop now that all sufficiently knows who you are now the impact waiters interacting with you very good, question. I will handle the first one. First I put the extra membership department of deception. The show note, with a turnover rate in the average city, is near the 20% years at 15% of people moving out and people moving in some cities have more people moving in and some have more people moving out. Austin is a lot of people moving out people moving in and moving into tulsa, and they don’t know me from sikkim. Yeah I know crazy. Isn’t it don’t you always have new eyes out there? Plus people aren’t always want you to buy glasses. Only got 35% of them are in the buy mode when a human and stop acting like a month, and then you don’t come back a year or two later try something new. Why do you argue consistent with your business coaching strategy top of mind? Where is i, want to stay out there because then, whenever they are ready, they break their glasses. Are their visions fuzzy that go i? Remember that dude! So now I’m a waiter I’m waiting on us. It and I’m not sure here’s your bruise your bill tonight, thanks for eating with us here, here’s your belt!

The responses are typically wanted to. Hang I get my glasses from you. They look at that credit card and they go cuz. He the name, hey i, get my glass like you and i. Are you that guy about the second one? Are you put them together? Are you that guy I get my glasses from you? You know, or you know, my mom took me to you or i, get my contacts from you or well. That kind of thing. So here is the deal:if you’re going to name your company right now, you’re going to name your company. The question was:how do I choose a name for my company? This is how you do it here we go here. Are the action items you? This is your this is going to work. I promise you here we go one print off a list of idioms chuck. Give me. The definition of an business coaching idiom is now you’re saying idiom, not an idiot right. Idiom chop, your passive-aggressive tax have gone taxi gone too far, one step over the line, the definition of idiom, a group of words established by usage as having a meeting not deducible from those of the individual words. Your name is choosing, and they already remember like elephant in the room like a hot potato. Like add insult to injury like at the drop of a hat like back to the drawing board like the ball, is in your court, like that’s a blessing in disguise, you can’t put a list of idioms in the you think about which one would be a good name for a company, and it typically takes me if I’m going to do this and I’m a name something i, just replying to me, a lot for 5 hours to print off the last night, I just circled the ones that might work and you’d figure out which one’s the best, because you print off a list of local colloquialisms triplets of colloquialism, a word or phrase that is not formal or literary.

Typically, one used in ordinary or familiar conversation. Okay. So if you are from minnesota with these terms, if you’re not from minnesota I will now channel my inner minnesotan can I did live there for 6 years. So dr. Z, here we go here. We go, don’t you know? Don’t you know they say it’s not south. They would say all we’re going to go up north with bjorn your york nort and anything that is nice at all this at all. For cute. That one gets me hits another one anytime that you want me to bring cookies. They wouldn’t understand that, but he said:did you want to bring the bars bars? I’ll bring the bars, but they understand bars. Not cookies, come with you, I’m innocent i. Take could I come with any meal at all, it’s being served involve pouring in some kind of canned soup and some kind of tater tots. Yes, some kind of meat, some kind of vegetable and it’s called hotdish, so who’s bringing the hot dish. That is some scary stuff right there, no pride in that mean we’re going to go to town. We were overwhelmed, they say they’re, you betcha, you betcha. If you want to have someone bring like a coca-cola or a soda. Beer, they have pop. So what’s your favorite pop and other one? Is people always are going to mini or paul? So are they look closer to me or paul minnesota to minneapolis, st. Paul, minneapolis, twin cities, and so again, if you print off a list of famous business coaching things and you name your company, your local restaurant, hotdish, everybody, there would know what it was sure. That’s a boob see that’s the move, that’s how you doing it’s being successful time, which requires thinking which requires time management. Someone out there who say I am struggling to find time to do these moves. How can we find that time? Well, if you google right now, the average number of hours in a u.S. Citizen, watches tv, it’s five step. One I can okay good thinking on that maybe told cold turkey, turkey, turkey, it’s baby, cold turkey to go, offer there’s a time. 2.62 hours is 85 interruptions a day from social media and just get off it. Mtv get off social media, but stay on the radio show. Can we come back to teach you how to make workflows, see how to make a linear how to scale radio


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