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Transcribed with Cockatoo
(Speaker 1)
Now I want to start with a basic fundamental of success, blueprint thinking. You see, every building you walk into started with a plan. Before the first brick was laid, someone sat down and imagined what it could become. They drew lines, calculated dimensions, pictured where the doors and windows should be. That’s blueprint thinking. Success is built twice, first in the mind, then in reality.
(Speaker 1)
I learned early on that clarity is a powerful force. When you know what you want, confusion disappears. Activity is not the same as accomplishment. If you don’t know where you’re going, how can you expect to get there? Think about it. If you set out on a journey with no map, no destination, you’ll end up wherever the road takes you.
(Speaker 1)
Maybe you’ll get lucky. Most of the time, you’ll just get lost. People spend years, decades even, caught in this illusion. They believe as long as they’re busy, they must be making progress. But busyness is not a badge of honor. Progress is.
(Speaker 1)
And here’s the real danger. When you mistake activity for progress, you can wake up five, 10 years down the line and wonder where all the time went. The calendar pages turned, but did your life change? Or did you just keep yourself occupied, hoping things would work out? So ask yourself today, what am I really working toward? What’s the plan behind my effort?
(Speaker 1)
Because if there’s no plan, all the energy in the world won’t get you where you want to go. Without a target, you can’t hit the mark. Without a plan, You can’t move with purpose. That’s the illusion of activity. It feels good in the moment. but it won’t carry you to your dreams.
(Speaker 1)
And until you face that, nothing changes. When you take the time to write out your goals, you transform someday into a scheduled event. That’s the power of putting pen to paper. A dream in your mind is good, but a goal on paper is a promise you make to yourself. Think about it. Goals define the target.
(Speaker 1)
and plans define the path. It’s not enough to want something. You have to define it so clearly that you can see it, touch it, measure it. When you do, it becomes real. That’s when your mind gets to work, figuring out how to get there. I remember sitting at my kitchen table, writing out the things I wanted in life.
(Speaker 1)
Some seemed impossible at the time, but the act of writing them down made them feel a little more within reach. I wasn’t just daydreaming anymore. I was making an appointment with my future. When you anchor yourself with goals, you start to make better choices. Suddenly you have a reason to say no to distractions. You have a reason to get up a little earlier, to stay up a little later.
(Speaker 1)
The goal becomes the filter for your actions, but don’t stop at just writing them down.
(Speaker 2)
How much growth have you had from the, since, you know, for, since you and I first met to now as maybe as a percentage or something?
(Speaker 4)
Oh gosh. Uh, I’m guessing, but at least 400 % since we started and that was through COVID. Our sales are four times higher than they were since we started.
(Speaker 2)
I just want people to reflect on that for a second. I talk to people every day, Lindsay, who come into my place just like you do. People that come in, they’re maybe not feeling healthy, and they come to you for treatments. People come into my life, and they go, my husband and I were contractors, we’re dentists, we’re doctors, we’re lawyers. I just got off the phone with a lawyer who’s, he’s a great lawyer.
(Speaker 2)
He went to college. He’s checking all the boxes. He has the degree, no customers. What do you say? The guy, literally, I just talked to a guy just a moment ago and he’s in a different state and he’s going, I have the degrees. I’ve got the accolades.
(Speaker 2)
I’ve got the resumes. I don’t have any customers. And you can tell he’s right. on the verge of a breakdown in need of a breakthrough. What do you say to somebody who can kind of maybe feel like they’re overwhelmed with this whole entrepreneurship thing?
(Speaker 4)
I say it’s doable. I have a husband that had the high demand career. He works 80 hours a week in the fall. We have seven children together. They’re all active in sports. So I know what a full plate looks like.
(Speaker 4)
And it’s not impossible to be successful as an entrepreneur. You’ve got to follow the recipe. You may feel like Clay’s given some advice that feels redundant, but it does work. And it doesn’t require you to completely leave your other obligations alone. I’m at my kids’ sports. I’m there for them on the weekends.
(Speaker 4)
I get them carpooled everywhere. And I still own a multimillion dollar business.
(Speaker 2)
Now I’m going to get into the details. I want everybody to listen to what I’m saying. But as I’m getting into the details, please understand, folks, everything I’m saying does not matter if you don’t wow your customers, OK? So everything that I’m saying to you right now is predicated on the premise that you will wow your customers. Okay, Thrive Nation, on today’s show, I am so fired up for you to meet two people. One, there is an unbelievable cheesecake business I work with based in Oregon, who’s doubled her company in the last 12 months, and you’re gonna love the story.
(Speaker 2)
And the second business, actually the first one on today’s show, we had the opportunity to work with this wonderful company for years, and one half of the team behind the scenes that makes Revitalize Medical Spa happen is today’s guest, Lindsey Blankenship. Welcome onto The Thrive Time Show. How are you?
(Speaker 30)
you?
(Speaker 4)
I’m doing good, thanks.
(Speaker 2)
Hey, I’m going to pull up your website real quick because I want people to know that you’re not a hologram and you’re a real person. So Revitalize Medical, that’s the business, RevitalizeMedicalSpa . com. Tell us about the services that you guys provide there at RevitalizeMedicalSpa .
(Speaker 4)
com. Well, we provide all of your basic aesthetics like Botox and Juvederm fillers, all sorts of different brands of toxin fillers as well. And then we’ve added hormones, wellness, weight loss, peptides. That’s kind of really the niche that I’ve sprung into that I just love and adore and watching people feel better about themselves again and feeling like they’re 20 again. So we do everything.
(Speaker 2)
We love women feeling like themselves again.
(Speaker 4)
Let me ask you this, if we go back to when you were 20 again, did you want to run a medical spa when you were, and I know you’re still 20, but did you have that vision when you were 19 that you wanted to run a medical spa or how did you arrive into this wonderful thriving business that you’ve built? Well, I think it’s a little bit of a God thing. I never wanted to be a business owner. I always wanted to be a doctor, little girl. Discovered PA school as an option that seemed to fit me better. And then I met another PA who is my business partner now and we just decided to get trained in Botox together, do it on the side.
(Speaker 4)
And we treated people right, have great customer satisfaction. And so it just exploded into this huge business with three locations. So we couldn’t be happier now.
(Speaker 2)
But neither one of us had the entrepreneurial dream when we were 20. What is a PA?
(Speaker 4)
For people that don’t know that language, that nomenclature, what does PA stand for? PA is a Physician Assistant. So I describe it to my kids as kind of in between a nurse and a doctor. We can prescribe, we have much more privileges than an RN, but not quite as many as a full -fledged MD. We can’t do surgery by ourselves, but we can do all the aesthetics and weight loss and wellness and take care of people.
(Speaker 2)
So that’s who we are. Now, for a lot of our listeners, we’ve got about a million people a week that will download the show. Obviously, there’s some listeners that will listen to two shows, and some will listen to one. But there’s about a million people a week that will download this broadcast on the various channels. And a lot of them live right here in Tulsa, Oklahoma. Some of them don’t.
(Speaker 2)
For anybody who’s in the Tulsa area, tell us about the services that you provide, maybe kind of a, for anybody who’s going, they’re not at all familiar with your industry. Or maybe, who’s your ideal and likely customer or buyer?
(Speaker 4)
Who’s a good fit for you?
(Speaker 2)
guys that revitalize medi we treat men and women, b know, as you start to not aging, whether that’s phys or um, in your body or how much, you know, 35 and u prime market, but we do have some 20 -year -olds, we have some 80 -year -olds, but mostly that kind of mid -age mom that’s not feeling like she used to and just wants to freshen up, like I said, on the outward appearance or from the internal aspect. Now, I can say this. You and I have worked together long enough now. I think it’s been about five years. And I know people that have gone to your facility that speak very highly of your facility. How did you originally come in contact with us and my team?
(Speaker 2)
Do you remember how that happened?
(Speaker 4)
Or how did you initially come in contact with us? I know it was Krista, my business partner. She’s the other 50 % of Revitalize. She had a connection, word of mouth.
(Speaker 24)
I think it was somebody that was Elephant in the room Connection, maybe I don’t know haircut business.
(Speaker 2)
Okay. Yeah, and I just want to encourage somebody there’s somebody watching today’s show and they Feel like you they feel like wow. I’m a mom. I never wanted to be an actor I’m a dad. I somehow have found myself being an entrepreneur.
(Speaker 2)
And you guys, over the past five years, I mean, you guys have had tremendous growth, and now you’re opening up your third location. So I’ve got a few questions here for you.
(Speaker 4)
One is, how much growth have you had since you and I first met to now, maybe as a percentage or something? Oh, gosh. I’m guessing, but at least 400%.
(Speaker 2)
since we started and that was through COVID. So you’re saying, just to be clear, you’re saying you’re like four, you’ve grown four times larger than you were, uh, since you and I’ve met.
(Speaker 4)
That’s a real. Yes.
(Speaker 2)
Our sales are four times higher than they were since we started. I just want people to reflect on that for a second, because I talk to people every day, Lindsay, who come into my place, just like you do. People that come in, they’re maybe not feeling healthy, and they come to you for treatments. People come into my life and they go, my husband and I were contractors, we’re dentists, we’re doctors, we’re lawyers. I just got off the phone with a lawyer. who’s, he’s a great lawyer, he went to college, he’s checking all the boxes, he has the degree, no customers.
(Speaker 2)
What do you say, the guy, literally, I just talked to a guy just a moment ago, and he’s in a different state, and he’s going, I have the degrees, I’ve got the accolades, I’ve got the resumes, I don’t have any customers. And you can tell he’s right on the verge of a breakdown, in need of a breakthrough.
(Speaker 4)
What do you say to somebody who can kinda maybe feel like they’re overwhelmed with this whole entrepreneurship thing? Uh, I say it’s doable. I have a husband that has a high demand career. He works 80 hours a week in the fall. We have seven children together. They’re all active in sports.
(Speaker 4)
So I know what a full plate looks like. And it’s not, um, impossible to be successful as an entrepreneur. You’ve got to follow the recipe. You may feel like Clay’s given some advice that feels redundant, but it does work and it doesn’t require a lot of time. completely leave your other obligations alone.
(Speaker 2)
I’m at my kids’ sports, I’m there for them on the weekends, I get them carpooled everywhere, and I still own a multi -million dollar business. Now, I’m going to get into the details. I want everybody to listen to what I’m saying. But as I’m getting into the details, please understand, folks, everything I’m saying does not matter if you don’t wow your customers, OK? So everything that I’m saying to you right now is predicated on the premise that you will wow your customers. Every advice I’m giving you henceforth only works if you wow your customers.
(Speaker 2)
So step number one, step number one, you’ve got to be intentional about gathering testimonials from real customers that really like you. And I’m going to give you a backhanded compliment. You’re like the best kept secret in Tulsa. You guys do such a great job and customers love you, but it’s not in your nature to, you know, brag on yourself. And so the process of gathering actual testimonials from actual customers, that’s been something you’ve learned to do. Could you talk about that for a second?
(Speaker 2)
Because before I met you, you were already wowing your customers. It just, we needed to gather testimonials you know, case studies and testimonials from real people.
(Speaker 32)
Could you talk about that?
(Speaker 4)
Sure. Yes. Chris and I are medical people. We are not salespeople. And we We hate asking people for things, um, but it works and they’re happy to do it if they love you. And if you treat people right, they love you.
(Speaker 4)
Um, and sure enough, the majority of our referrals are from Google reviews or video testimonials, and they don’t, they really don’t mind helping you out when they love you.
(Speaker 2)
People love to talk about what they love. So now tracking. Again, none of this matters if you don’t wow your customers, which is what you do. You have to track. We measure what we treasure. So your husband is in a profession where they track the amount of points that are scored.
(Speaker 2)
Anybody out there who watches sports, if you’re watching a game that matters, they’re keeping score. But for some reason in business, people don’t track. They don’t measure by default.
(Speaker 4)
Can you talk about the importance of measuring what you treasure and you and your business partner diligently tracking the numbers every week? I think what’s helped us with tracking the most is encouraging each other when you feel like you’re going through the motions and you’re working your tail off and not realizing how much you’re growing. the tracking is vital. Also seeing where leads are coming from and knowing all this Google review stuff is actually working is vital.
(Speaker 2)
I think knowing where our money’s going is important and just kind of blindly doing it without knowing any of this is not helpful in your growth. And working with you, one thing, just to be very transparent with our listeners, you know, I charge you a flat monthly fee. You know what the fee is going to be every month. It’s a flat monthly fee. That’s how I work. But there’s a lot of vendors, and I’m sure you’ve dealt with them in the past over these last few years, that if you’re not careful, they’re going to send you an invoice for something you didn’t ask for.
(Speaker 2)
They’re going to send you some just just today. I got a massive invoice, over $5 ,000, from a vendor that I never agreed to. And it’s usually in those professional services. It’s normally in the legal and the accounting and the real estate. And they hit you with these fees. And if you’re not careful, if you don’t fight for your profitability, nobody will.
(Speaker 2)
Could you talk about that a little bit? Because, again, we’re flat rate. That’s what we charge you. It’s a flat rate. But I’m sure you’ve started to see vendors try to solicit invoices and charge you for things.
(Speaker 4)
Could you talk about that, about watching your numbers? Absolutely. I think greed is so dangerous. And other people that claim to be helping you or contracting with you see your sales or see some very intimate information, like your bookkeeping. And all of a sudden, they think they deserve more or a percent of your gross sales or whatnot. And so I think finding the right fit is super important.
(Speaker 2)
I think knowing the fees upfront and, and making sure you’re signing or not signing contracts is vital in, um, especially as you grow, because people want a piece of your money. Well, in the final five minutes I’ve got you here today, I want to ask you this here. For anybody out there that hasn’t been to one of my conferences before or hasn’t worked with us before, I always hear horror stories, as recently as just a moment ago, from this attorney. And he’s like, you know, I went to this guy’s conference. Next thing you know, it’s like $7 ,000 a month once you add up all the fees. And it’s just this crazy contract I found myself in.
(Speaker 2)
And he was struggling to even grasp the idea that we do month to month, and it’s flat rate. And he’s like, well, you know what? How long do you work with your clients? And I’m going, well, the average client’s usually with us until they sell the brand. I mean, six years, or seven years, or I don’t know. Oxifresh has been 18 years.
(Speaker 4)
Could you talk about the impact it’s made on your business, knowing that we’re a flat rate, and you don’t have to think about all the stuff we do in the background for you? Yes, it’s super important. And I think, um, when we do analyze our tracking and our costs and where we can cut costs, our business coach is never on the table as far as that goes, because we know it’s a flat rate. You’re not gonna hike up prices on us. And, um, all the recipe you’ve given us for success is working.
(Speaker 2)
So, and, and just the accountability, like we would probably slack a little bit on those video testimonials if you weren’t at us weekly about it, but, um, I think it’s important, and it’s invaluable, the price you pay. Now, I have two final questions for you. You have a great team. For anybody out there, if you haven’t been to the website, I encourage everybody out there. This is a pro tip for everybody out there. If you’re watching today’s show and you go to revitalizemedicalspa .
(Speaker 2)
com, just that traffic helps increase the rank of someone’s website. So if you want to help your friends, go to their websites. It helps increase their rank in the search engine. So I encourage everybody, no matter where you’re watching from, go to revitalizemedicalspa . com. But when we go to your website, you have a great team.
(Speaker 2)
And that’s why I try not to tell, you know, my wife is a cheerleading mother. We have kids in cheerleading. And I try not to tell anybody at all that I work with you. I just, I watch it happen. And I hear people all the time brag about, oh my gosh, that’s the place to go. They’re awesome.
(Speaker 2)
They’re great. But you have great people.
(Speaker 4)
You have great people. Could you talk about why you’re so intentional about who you hire there at your business? Yes, I think we had to learn the hard way. We hired some bad apples to finally find the good apples. Our team is amazing. You’ve got to find like minded people.
(Speaker 4)
I think our patients to make the business. I think we’ve learned to be picky with who our market is, you know, and some people want a look that we don’t want to give. And so we we tell them and we’re not scared to turn away clients and say we’re probably not your best fit. So that helps a lot finding your ideal and likely market and being specific with that and picky. And same with your employees.
(Speaker 2)
That’s so important. Don’t settle don’t ever settle because it’ll bite you in the butt. Now my final question I have here for I’m pulling it up right now and I’m going to show you some data. You’re a smart woman. You’re an analytical person. You look at things.
(Speaker 2)
So I’m not assuming you just blindly believe these numbers. But this is the US debt clock. This is the website that tracks the national debt. And you might see people post about this. And we’re going to try to focus on these numbers. But I want to zoom in on one number in particular.
(Speaker 2)
In a country of 341 million people, Americans, we only have 8 .9 million self -employed people. Now, just to give you some background on this, folks, just some perspective. If 10 % of our population was self -employed, we would have 34 million self -employed people. But we don’t. And so if 3 % of our population was self -employed, we would have 9 million self -employed people -ish. But we don’t.
(Speaker 2)
Folks, we are talking about we only have, you know, 2 % -ish of the American population that is self -employed. And then according to Inc. Magazine, this is going to blow someone’s mind here, according to Inc. Magazine, and the U . S.
(Speaker 2)
Chamber has their own studies too, but 96 % of businesses fail. Think about that. I mean, by default, most people have no idea where they’re going. And by default, they fail. So as you are triumphantly opening up your third location, can you talk about just the peace of mind you have knowing that you’re following a proven plan? Because everybody else, by default, seems to be guessing and failing.
(Speaker 2)
And you guys are following this plan. You’re doing it week after week.
(Speaker 4)
Now you’re opening up the third location. Can you talk about just maybe the peace of mind you feel following a proven plan? It’s worked. It’s worked, you know, through three locations and we’re about to move into this brand new building for our third location. And because it’s worked historically in the past, we just trust it’s going to keep working. We always, at the end of the year, when we’re looking at our total sales, it always blows us out of the water.
(Speaker 4)
It’s way over what we predicted or shot for.
(Speaker 2)
And it’s because we follow the process. We do the work and it works. Now, I’m not going to mention your husband, what he does, but I’m just going to say this. You guys are great people. I think your husband is first class. I think you’re great.
(Speaker 2)
You and one of my clients in Oklahoma City are the only people that I know who have seven kids. I have five kids. I’ve read stories about people that have more than six kids. But you guys have seven kids. You’re doing it. Everybody out there, I’m telling you, if Lindsay can find time to do it, you can do it too.
(Speaker 2)
Lindsay, final 30 seconds, I’ll give you the final word. What do you want to say to everybody out there who’s watching today’s show, maybe feeling a little overwhelmed, struggling to find the time to do it?
(Speaker 4)
You’re doing it. What would you say to anybody out there watching? Well, thank you, first of all. I think I’m my husband’s biggest fan too, and he’s awesome. My biggest advice is don’t give up. You can do it one day at a time, one step at a time.
(Speaker 4)
Again, I work 28 hours a week now, and I have seven kids, and this multimillion dollar business that we just keep opening more locations, and it’s doable.
(Speaker 2)
We do the hard work. We don’t slack off in any department, but it’s worth it, and I wouldn’t trade being my own boss for anything in the world. Well, it’s an absolute honor to serve you. And I appreciate you carving out time. And just so people know, you’re having massive success. I called Lindsay.
(Speaker 2)
I said, is there any way you can hop on the show to encourage some of our listeners? She did not call me. She’s a very humble person behind the scenes.
(Speaker 11)
And I just was, I appreciate you stepping out of your comfort zone to be here with us. Thank you so much. Thank you.
(Speaker 2)
Thank you.
(Speaker 24)
Thank you.
(Speaker 5)
Take care.
(Speaker 8)
Bye -bye. Well, I can say just from this last January to last January, if you just took that month with our online shipping orders, we grew 240%. I would say two things and you did not pay me at all to say this but I would definitely go to one of your conferences because what I tell people it’s not a motivational conference it’s an action -packed conference and you’re gonna learn the steps to grow your business and scale it if you want. If your mom has a sweet tooth, you might want to listen up. We recently talked to an Albany -based cheesecake company led by a mom with an inspirational story and some delicious decadent cakes. Check it out.
(Speaker 31)
I’m joined now by the owners of Beloved Cheesecakes, Jen Jacobson -Brusa and Gabe Jacobson.
(Speaker 5)
Thank you both for coming on.
(Speaker 19)
Welcome.
(Speaker 2)
Thank you for having us. Thank you so much.
(Speaker 30)
Folks, on today’s show, we have the pleasure, the honor to be joined with a real longtime client of mine, a wonderful lady.
(Speaker 2)
She’s built a wonderful business called BelovedCheesecakes .
(Speaker 5)
com. Jen, welcome on to The Thrive Time Show. How are you?
(Speaker 2)
I’m doing good. Thanks for having me. Clay. Hey, I was good. The reason why I wanted to interview you on today’s show is that at the conference we did, the last conference we did, you came up for a while. We had you do kind of a question and answer session.
(Speaker 2)
And we had one particular conference attendee that was telling me they were very inspired by the fact that you are just on your grind.
(Speaker 5)
You’re implementing these action items.
(Speaker 2)
And they were saying that they felt through hearing you talk about how you were embracing the grind and diligently implementing the action steps that we’ve been coaching you through, it inspired them that they too could do it. So I wanted to ask you first, how did you originally hear about us or the coaching program that we offer here at The Thrive Time Show? My first time hearing about you was at the Reawaken America Tour in Oregon of 2022. OK, and we’ve worked with you since that time, and it’s been really spectacular to watch you grow your business. For the listeners out there that aren’t familiar, I’m going to pull up your website. It’s belovedcheesecakes .
(Speaker 5)
com. Belovedcheesecakes . com. Tell us about the business, how many locations you have, and just kind of give us a little bit of familiarity into your business there. Yeah, so I started Beloved Cheesecakes five and a half years ago as a brick and mortar in a small town, Silverton, Oregon.
(Speaker 2)
And that was eight months before the lockdown. And anyways, end up having you come on board and we’ve been growing. We now have two brick and mortar locations, have an online presence. And now I’m in a prestigious like bougie grocery store and 20 different restaurants and growing. So let’s talk about it real quick here. Jack Welch, the CEO of GE, and I’m not trying to paint you into a corner, and I don’t expect you to be a Jack Welch expert, but he did grow GE by 4 ,000%.
(Speaker 2)
He’s also the best -selling author of a book called Winning. He wrote the following quote. He said, you’ve got to eat while you dream. You’ve got to deliver on short -range commitments while you develop a long -term strategy, envision, and implement it.
(Speaker 1)
The success of doing both, walking and chewing gum, if you will.
(Speaker 5)
Get it done in the short range while delivering a long -range plan and executing on that. Man, I wish more entrepreneurs could hear that quote and understand it. As it relates to your business, and as it relates to you being a coaching client of ours, Talk to us about the balance between having the big vision of where you’re going and then also needing to answer the door when a new consumer, new customer comes in, shipping the cheesecakes out, hiring staff. Talk to us about the balance of thinking about your long -term vision and also your short -term daily demands. Yes, well, what I’ve learned from you and the business conference is how important it is to have a schedule. And if you don’t have a schedule, your schedule is going to run you having your to do list.
(Speaker 5)
And that’s what it is. It’s not I, I in the past have been easily distracted with the busy things, you know, and I have to stay focused. I’ve learned that from you as well. There’s so much I’ve learned from you. But You know, I mean, I… just today, I’m having to work the front, I’m dealing with customers, but I’m also having to make sure that we have everything taken care of for next week and have our, um, you know, inventory and supplies and all that ready for next week. So it’s just staying on task, not getting sidetracked and being able to say, I mean, I just had customers come in and they’re like, they know me and they’re like, Oh, hi, I haven’t seen forever.
(Speaker 2)
And I’m like, I’m so sorry. I have to a call I have to take, you know? So. It’s just staying on task. I’m going to go 90 miles an hour, because that’s what it’s like being an entrepreneur.
(Speaker 5)
So I’m going to go 90 miles an hour, because that’s what it’s like to be an entrepreneur. And I’m going to walk people through this path that we’re guiding you down, the path that you’re going down, and the path that’s producing success for you. First off, you have to know your goals. Jen, 90 miles an hour, why do you have to know your goals as an entrepreneur every single day?
(Speaker 2)
Well, if you don’t have your goals, then what are you shooting for? It’s like you’re not you’re not making I’m not I’ve never been a basketball player, but you’re not making the shot. You’re just like throwing the ball and just hope it goes wherever. So you’ve got to know where you’re shooting and have your goals for that. Now, I’m not fishing around for you to tell me the answer on this, but I want the listeners to know, you know your break -even point. You have to know how many customers you need just to break even.
(Speaker 2)
Maybe it’s not the most fun to think about that, but every entrepreneur needs to know the numbers. Box number three, you have to know how many hours you’re willing to work. And you’re somebody who will outwork almost anybody. You are a very hard worker, a diligent worker. You’re also a business owner.
(Speaker 5)
You’re also a mom. Let’s talk about that, because the Bible in Genesis and Exodus, it talks about working six days a week and resting on the seven. I think most Americans today don’t work more than 40 hours a week. Let’s talk about the grind. It’s real, you know. We now are in this bougie market called Zupan’s Market here in the Portland area.
(Speaker 5)
And we have to deliver to them. So we have to be up at 430 in the morning on Wednesdays and be delivering. And then Wednesday, we had an event that went started out five went until 10 at night. So we didn’t get home until 1130.
(Speaker 2)
And that’s just what you have to do. You have to keep digging the ditch. I know it won’t be like this forever. But right now, you just have to keep doing it. Now, the next area, the next box, and I want to brag on you for this, a lot of clients come to me and they say, hey, you know, I don’t really have a unique value proposition. You guys had already, box number four, had already established step number four.
(Speaker 2)
a unique value proposition. Beloved Cheesecakes, you had already developed the flavors, the product, a great dessert item. I didn’t need to help you with any of that. You’d already had that in place.
(Speaker 5)
I think the one thing we had to work together on, though, was to gather objective reviews from happy customers. So now when people go to BelovedCheesecakes .
(Speaker 2)
com, we’ve got a large variety of happy client testimonials, objective reviews on Google, video reviews, and you can’t fake that stuff. Can you talk about the importance of A, having a unique value proposition, and then B, gathering reviews from real people so that other people know about your unique value proposition? Well, definitely we have an amazing product that we’re consistent.
(Speaker 5)
It’s high quality We have our no -brainer which is free cheesecake samples, and I try to tell a lot of my business friends you know offer something for free or you know like how you do a dollar for your first month of coaching and I And then what was the second part of the question? I’m sorry to do a two -part question, but I mean, one is you already had a great product. But I think one thing you and I have worked on together is making sure that the world knows it’s great by gathering objective reviews. And before I met you, I think you had people love the product, but there wasn’t a lot of online evidence that people did. No, there wasn’t. And I’m going to be honest, the first month, coaching with you, I thought this is so dumb.
(Speaker 5)
Why am I focusing on Google reviews? Um, but I’m so glad that I, I focused on it. We’ve got amazing reviews. And it does make a difference. It keeps us up in the algorithm.
(Speaker 2)
It keeps us up on people find us all the time through Google searching for best dessert or cheesecake. And, and then it is it’s, it’s You want real experience. You want people to actually share and not be fake. So I look at reviews.
(Speaker 5)
Now, since you and I’ve met, have you noticed an increase? in the amount of online traffic or online orders or online purchases? Because again, you already had a great product before you and I met. And have you seen an increased amount of online traffic? Oh, 100%. Increase in online traffic, increase in walk -ins.
(Speaker 5)
I mean, that’s everything that I’ve implemented.
(Speaker 2)
Having you as a coach, if I didn’t If I wasn’t doing the action steps that you share with us, then I wouldn’t be where I’m at today. And I mean, I think of myself without you in my life. And there’s no way I would not have known about the Dream 100. I wouldn’t have known about the Google reviews, the images, the SEO, the more images, more reviews, I wouldn’t. And what’s so fun, and why I called you today, I said we have to get you on the show, is here we have an entrepreneur you’ve never met before, and I won’t mention his name, but he was coming to our conference almost depressed about where he was at with his life and his business, and he came to the conference because his family is so successful. So his family said, look, look here, buddy.
(Speaker 2)
You should come to this conference. And so he is a member of the same family, different business. And he’s like, wow, my family’s having success. There must be something wrong with me. I don’t know why I’m not having success. And when you came up and had the courage to just share about, wow, This is a grind. It inspired him to take action, and it’s been unbelievable the success it’s had on him.
(Speaker 2)
Box number five, branding. You guys have great branding. Everybody out there, if you want to see great branding, go to belovedcheesecakes . com, order a cheesecake, and you’re going to see great branding.
(Speaker 5)
I’m talking about the packaging, the way the product shows up, the way the product tastes, the follow -up process, the way you call consumers if they have questions. Branding is a big thing. Branding is what consumers think about when they think about your business. Can you talk about the importance of being intentional about your branding? We are very intentional with our branding. So we are all about having a high quality, consistent product.
(Speaker 5)
and giving excellent customer service. So we do a handwritten note with every cheesecake that is shipped. We call our orders. I mean, that’s kind of a dinosaur age of people calling on the phone nowadays, but we call and thank them for their order, verify it, confirm it. And that’s what we want to be branded for is having exceptional customer service and exceptional product. And just even coming in, like going to the Um, your conference, I can try to tell everyone to go to the conference, but you have to go and experience it.
(Speaker 5)
And it’s the same thing with beloved cheesecakes.
(Speaker 2)
I can tell you all about it. You can experience the taste of it, but it’s different when you actually come in our building. And that’s another exceptional, um, brand that we have. We have signs all over the walls and that’s our branding inspiration. Now, the final five minutes, we have you here again. We’re going to go 90 miles an hour, because that’s the way entrepreneurs go.
(Speaker 2)
You broke away from your very busy day to do this interview, and I appreciate you doing that. A three -legged marketing stool, you have to have a consistent, turnkey, repeatable way to get customers. Now, in your business, we do the Dream 100, where we reach out to our ideal and likely buyers, and we let people know about the product, aka the gourmet grocery store, podcasters, influencers, that kind of thing. The second leg is we gather objective reviews from happy consumers, and we also write search engine content to come up top. So Leg number one is Dream 100 Marketing. Leg number two is Online Marketing.
(Speaker 2)
And leg number three is Signs and Wonders. You have compelling locations. You put up signage that makes sense. You’re always offering the consumer a no -brainer offer for first -time customers.
(Speaker 5)
Can you talk about the mental stress that has gone away by knowing that you have a three -legged marketing stool of three that work? Because so many of my coaching clients tell me, they say, Clay, before we started working with you, we were trying everything, and we didn’t know what would work, and now we’ve got three things that do work. Could you talk about that, the importance of having a three -legged marketing stool in place? Yeah, well, I think it does. Because when you’re hit as a small business owner, you have the people that have magazines, they want you to be in their ad or your radio stations.
(Speaker 5)
And, you know, before I knew you, I was investing and bleeding with these radio ads and magazines. And, you know, it’s very simple.
(Speaker 29)
We have our Google reviews, we have signage, we have the SEO, we have All of these things and we track how we ask every single person how they hear about us.
(Speaker 5)
And so we have a spreadsheet and we’re able to keep track of how people are hearing about us. Um, and so we can see where our marketing dollars are a value.
(Speaker 2)
And, um, we have returning customers and so many people come in cause they see the signs and then the Google reviews, you know, so it is important and it’s simple. It’s. We make it so much harder by. you know, doing all the other fluff, I guess. And, um, yeah, I’m not gonna, I don’t want to page you to a quarter.
(Speaker 5)
I’m not looking for a hard number.
(Speaker 2)
I’m just trying to build somebody’s encouragement. They can do it. If you had to think back two years ago, two and a half years ago, In terms of the amount of online business you’re generating now, people that find you from the internet, whether it be locally or online, from out of state, how much kind of an increase do you think you’ve seen in online or traffic that’s generated from search engine optimization, that kind of thing, than maybe two years ago? Well, I can say just from this last January to last January, if you just took that month with our online shipping orders, we grew 240%. It’s so great. If you’re out there, folks, I get emotional, coughing it up here, allergies.
(Speaker 2)
But if you focus, if you look up Jen and her business, you are a very approachable, very normal person, but you’re in the grind. And so my final two questions I have for you, question one, what do you say to any entrepreneur out there that’s stuck? They feel like, oh my gosh, I have so much that I need to do.
(Speaker 5)
And in this case, this young man came to a conference and his own family’s there with him. He’s feeling like he’s not keeping up, like he doesn’t have what it takes.
(Speaker 2)
And your message encouraged him so much, he felt like he could do it.
(Speaker 28)
What do you say to somebody out there that feels kind of stuck?
(Speaker 2)
Well, I would say Two things and you did not pay me at all to say this But I would definitely go to one of your conferences because what I tell people it’s not a motivational conference It’s an action -packed conference and you’re gonna learn the steps to grow your business and scale it if you want and then also You know, we do here at Beloved Cheesecakes, we have our to -do list, but we’ve taken six of the to -do list items, seven of them, make them our priority for the day, and at least to check off those seven items, six, seven items a day. So that way you are doing a little bit every day and you’re seeing a dent in your to -do list as it keeps growing. Now, final question I have here, Brian, and I know you have to get back to your shop because it’s a very busy day there at BelovedCheesecakes . com. A lot of our listeners, they look for a great gift idea. They want to get their spouse something for maybe an anniversary.
(Speaker 2)
Somebody’s dating somebody.
(Speaker 1)
They’re looking for a gift.
(Speaker 5)
Maybe they’re going to take a gift to a family member. Maybe it’s a birthday, Valentine’s, 4th of July, Christmas, Thanksgiving, whatever the holiday is. And I encourage everybody out there to check out your products. But what should everybody check out if they have yet to experience belovedcheesecakes . com? I would say check out our mini cheesecakes.
(Speaker 5)
You can get those. They’re four -inch cheesecakes. that you can pick up to four kinds.
(Speaker 2)
That’s our ultimate sampler. You could do that. But yeah, we have Easter coming up, we have Mother’s Day, we have graduations, all of those things coming up. And it does make such a unique gift to give to someone that has everything.
(Speaker 1)
Jen, thank you so much for your courage, A, to come up at the conference and share your story.
(Speaker 2)
I’ve encouraged so many people. And B, thank you for carving out time amidst your very busy day to be on the Thrive Time Show today.
(Speaker 3)
I encourage everyone to go to BelovedCheesecakes .
(Speaker 5)
com. That’s plural, BelovedCheesecakes with an S. BelovedCheesecakes .
(Speaker 7)
com. Jen, thank you so much. Have a great day. Thank you, Clay. You have a great day, too.
(Speaker 2)
Bye -bye.
(Speaker 22)
Clay, my honor, my honor to be on your show.
(Speaker 2)
And thank you for all you do, I hear. The ripple effects from you are good ripple effects. You know what I mean? People rave about what they learned from you. So congratulations. Ooh, Santa Claus?
(Speaker 2)
No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th president of these United States. And yes, Amanda Grace will be in the place. And yes, Dr. Stella Manuel will be there, so you know it will go well. Yes, we have Mel Kaye in the house. Pastor Phil and Tammy Hotzenpiller will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a discerning event.
(Speaker 2)
remember. Make this a December to remember and join us at the two -day interactive business growth workshops.
(Speaker 17)
For over 20 years, folks, I’ve been hosting business growth workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more.
(Speaker 2)
How do you get tickets? Go to thrivetimeshow . com. Again, how do you get tickets? Go to thrivetimeshow . com.
(Speaker 2)
I’m Ron Burgundy. of a time management promoting from within marketing branding quality control sales systems workflow design workflow mapping how to build. I mean everything that you see the Trump hotels the Trump golf courses all their products the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it.
(Speaker 25)
You are talking about one of the greatest brands on the planet from a business standpoint.
(Speaker 23)
I mean, who else has been able to create a brand like the Trump brand?
(Speaker 27)
I mean, look at it.
(Speaker 26)
And this is the man behind the business for the last pretty much since 2015.
(Speaker 25)
He’s been the man behind it so you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge that’s gonna be amazing.
(Speaker 2)
Now think about this for a second. Nothing is over until we decide it is. Was it over when the Germans bombed Pearl Harbor? Germans? Forget it he’s rolling. It ain’t over now.
(Speaker 2)
The lineup continues to grow, and this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody.
(Speaker 2)
I grew up without money. I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. have limited seating here with there’s a lot of togetherness and closeness camaraderie so again if you want to get tickets for this event all you have to do is go to thrive timeshow .
(Speaker 2)
com go to thrive timeshow .
(Speaker 14)
com when you go to thrive timeshow .
(Speaker 2)
com you’ll go there you’ll request a ticket boom or if you want to text me if you want a little bit faster service you say i want you to call me right now i just texted my number it’s my cell phone number my personal cell phone number we’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918 -851 -0102. 918 -851 -0102.
(Speaker 2)
I know we have a lot of Spanish -speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. I think you’re attacking me. Now, let’s talk about this.
(Speaker 24)
Now, what kind of stuff will you learn at the Thrive Time Show Workshop?
(Speaker 2)
So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about that. it. I’ll tee up the thing and then you tell me what you’re going to learn here. Okay. Okay.
(Speaker 2)
You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. Right. You want to get that brand out there.
(Speaker 2)
It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacy of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales.
(Speaker 2)
We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, are you either have great people or you have people who suck.
(Speaker 2)
And so it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting.
(Speaker 2)
We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization?
(Speaker 2)
How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two day interactive business workshop. Now let me tell you how the format is set up. here to get books. This is a two day interactive 15 minute Think about this, folks. It’s two days.
(Speaker 2)
Each day, it starts at 7 AM, and it goes until 5 PM. So from 7 AM to 5 PM, two days. It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question -and -answer session. So Aaron, what kind of great stuff happens during that 15 -minute question -and -answer session after every teaching session? I actually think it’s the best part about the workshops, because here’s what happens.
(Speaker 2)
I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is.
(Speaker 2)
And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.
(Speaker 23)
And then we take a 15 minute break to stretch.
(Speaker 2)
And this is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett. You could meet Mel K. You could meet Amanda Grace. You could meet Dr. Stella Emanuel. You could just grab a coffee. You could find some alone time. You could get lost in the bathroom.
(Speaker 2)
You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers. You could go attempt to find your phone, wallet, and your keys. Now that’s a good idea. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs.
(Speaker 22)
So there’s not a lot of people in America today.
(Speaker 2)
In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self -employed. So if you have a country with 350 million people, that means you have less than 3 % of our population that’s even self -employed. So you only have three out of every 100 people in America that are self -employed to begin with. And when Inc. Magazine reports that 96 % of businesses fail by default, By default, you have a 1 out of 1 ,000 chance of succeeding in the game of business, but yet the average client that you and I work with We can typically double this. I’m just no, no, no hyperbole, no exaggeration.
(Speaker 2)
I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. Double.
(Speaker 22)
And you say double.
(Speaker 21)
Yeah.
(Speaker 2)
There’s businesses that we have tripled. There’s businesses we’ve grown eight X. There’s so many examples you can see at Thrive Time Show dot com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest Rated and most reviewed business workshop on the planet add to that Eric Trump the man that runs the Trump organization You say clay. I still I’m not gonna get a ticket unless you give me more. Okay, fine We’re gonna serve you the same meal both days true story We have we cater food and because simple I keep it simple.
(Speaker 2)
I literally bring in the same food both days for lunch Who’s with me? Let’s go It was an incredible Mexican restaurant. That’s going to happen. Someone says, I want more. This is not enough. Give me more.
(Speaker 19)
OK. I’m not going to mention their names right now because I’m working on it behind the scenes here.
(Speaker 20)
But we just continue to add more and more success stories.
(Speaker 19)
So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life -changing experience, you want to learn how to start and grow a company, go to thrivetimeshow .
(Speaker 10)
com. Go there right now. Thrivetimeshow .com Request
(Speaker 9)
com Request a ticket for the two -day interactive event again The event’s gonna be on December 4th and 5th in sunny Anaheim, California Great weather make this a December to remember Eric Trump the man who leads the Trump organization. It’s gonna be a blasty blast. There’s no upsells Aaron I could not be more excited about this event.
(Speaker 7)
I think it is incredible and there’s somebody out there right now. You’re you’re welcome Watching and you’re like, but I already signed up for this incredible other program called smoke your way to thin I think that’s gonna change your life.
(Speaker 18)
I promise you this will be ten times better than that It’s like I picked the wrong week to quit smoking. to the two -day interactive Thrive Time Show workshop in beautiful Anaheim, California. I’m Vince Suzuki, also from Sarasota, Florida.
(Speaker 7)
You dragged me here. Yep, I was here in 2018 and it changed my business and I built another business and now I’m here to do it again with this business. Yeah, I’m a brand strategist and it’s been really easy to go to a lot of events like this and just leave really in your head like what to do next. And already there’s the strategic, step -by -step, real -life implementation that we can do to our business and I’m super grateful to be here. And very excited that Eric Camp is here and that is awesome. My name is Erica and it has been amazing being here at the conference.
(Speaker 18)
I’m learning so much. Everything is perfect for me.
(Speaker 7)
Clay Clark, man. He is one character. That’s a good word for him. Character. Yeah, that is it.
(Speaker 18)
Good, driven, smart, and I’ve never met a guy who was so hyper all the time.
(Speaker 3)
He’s doing so much good. And then I met his mother and she just says, She just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work. So it was a great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at five o ‘clock in the morning. Oh, it’s incredible.
(Speaker 3)
Yeah. He’s, he’s like, he’s, he’s a machine. He’s a machine, but his, you know, I could, I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at 5 .00 AM in Tulsa, Oklahoma. Man, he’s a leader of a leader.
(Speaker 17)
He’s a fantastic young man.
(Speaker 16)
No, he is.
(Speaker 3)
And the greatest thing that’ll come out of all of it, aside from winning the presidency of the United States, we’ll get to that in a second, was an everlasting friendship between Clay and I, because I’m telling you, there’s not too many people in the world that have this man’s backbone and his tenaciousness and his perseverance. And so, buddy, I love you.
(Speaker 6)
And to General Flynn, thank you. You guys are incredible. You guys are incredible warriors. You guys are incredible, incredible warriors. So… Thank you, my friend.
(Speaker 6)
I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.
(Speaker 7)
So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.
(Speaker 2)
Four thousand percent from February to February. Now, I can better that. OK, Clay, I don’t think you know this.
(Speaker 15)
I don’t think you know this.
(Speaker 14)
I’m painting myself.
(Speaker 2)
And if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. So, and the phone’s blowing up. Everything’s just blowing up. You’re right. It is like a rocket ship.
(Speaker 2)
So, we’re pinching ourselves, actually. I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say. We’re going to move into action mode here. So for anybody out there, if you say, I would like to go to Mar -a -Lago. Now, Jackson, you know, this just in, they raided Mar -a -Lago.
(Speaker 2)
You know about this? This just in. And so some people say, you know, that wasn’t cool.
(Speaker 3)
I didn’t like that. But, you know, so a lot of people out there, we want to kind of stick it to The New York Times. We want Eric to become the number one best -selling author in America. And we also, we kind of also want to go to Mar -a -Lago and check it out. We’ve never been there before. So what we’re going to do is for anybody right now, if you go to Amazon right now and you buy a copy of Eric Trump’s book, Under Siege, My Family’s Fighter, to save our nation.
(Speaker 3)
So you go to Amazon right now, you buy a copy of the book. and you just text a screenshot of your proof of purchase to my cell phone number, 918 -851 -0102. So text my number, 918 -851 -0102. So again, step one, you go here to amazon . com, you buy a copy of the book Under Siege, then you just text a screenshot of your purchase, your proof of purchase. You text my number, 918 -851 -0102.
(Speaker 3)
You have a chance to win a dinner at Mar -a -Lago with Eric Trump and myself and there’s more. By the way, Mar -a -Lago right there, just for your viewers, it’s the most exclusive private club in the world, $2 million to get into, just base membership fee, and I promise we’re gonna make your night absolutely incredible. Clay goes, listen, why don’t we do this? Why don’t we put it out to all the amazing Reawaken people, all the people who supported us all around the country, all around, you know, at every one of these conferences, who adore your family, You know, we’ve got to beat the New York Times. The New York Times is going to do everything they can, even though we’re number one on Amazon right now.
(Speaker 3)
We just hit number one this morning. New York Times is going to do everything they can to keep you from being number one bestseller. You know that.
(Speaker 2)
I know that. You know the games that they’re willing to play. But Clay goes, why don’t we do a couple of things? First of all, I love having dinner with Clay. He’s the greatest. Second of all, why don’t we bring one of the amazing people that I guarantee you I’ve been in front of at all these events.
(Speaker 2)
Why don’t we bring a couple to dinner at Mar -a -Lago?” And I said, absolutely, consider it done. So I said, they have to text you, Clay. They can’t text me because we’ll be getting 1 ,000 of these. But yeah, go buy a book. Text Clay.
(Speaker 2)
And we’ll set up a dinner. I’ll make sure you guys have the absolute time of your life. I want to pull this up again one more time here, Jackson. I think sometimes I’m a poor communicator, and I need to work on communicating more effectively. So you go to Amazon. That’s step one, OK?
(Speaker 2)
Yes. You buy a copy of the book, Pop Quiz. What book?
(Speaker 13)
Under Siege.
(Speaker 12)
You buy a copy of Under Siege, and then you screenshot a picture of that, and you text my phone number.
(Speaker 3)
It’s 918 -851 -0102.
(Speaker 2)
Folks, that is my cell phone number.
(Speaker 3)
So we’ll keep that private between you and me and everybody.
(Speaker 2)
And then when you text that to me, you have a chance to win a backstage pass to the actual in -person business workshop. That’s a business growth workshop, December 4th and 5th, featuring Eric Trump in Anaheim, California. And you have a chance to win dinner with Eric Trump and myself at Mar -a -Lago. Now, someone says, when does this contest end? Now, Eric, your birthday was hijacked. OK, so your birthday was hijacked.
(Speaker 2)
January 6th is this man’s birthday. He now has to switch his birthday because no one wants to talk about his birthday. on January 6th anymore. So we’re going to run this promotion until November 5th. That’s my birthday. No, no.
(Speaker 2)
So we’re going to run it until October 14th. October 14th. It has to be pre -sale. This just in. It has to be between October 14th. That’s why we’re clarifying.
(Speaker 2)
So between now and October 14th. Now, folks, let me just clarify this real quick here. So make sure I’m leaving you with some good clarity here. One, you buy a copy of Under Siege on Amazon. That’s the step one. Step two, you text a screenshot of that purchase to my cell phone number.
(Speaker 2)
851 -0102. Three, you have to do that before October 14th. Before October 14th, this just in. It has to be before October 14th. And you have a chance to win a backstage pass to the upcoming business workshop. You have a chance to have dinner with Eric Trump at Mar -a -Lago.
(Speaker 3)
And I want to tell you some benefits of buying the book. One, I’ve read the book. It’s incredible. If you’re a father out there and you want to learn about mentoring your kids, it’s a great book. If you want to learn about American history, it’s a great book. If you want to make America great again, it is a great book.
(Speaker 3)
It’s a book you got to have. now here is just a quick editor’s note you do not have to buy a copy of eric trump’s book under siege to be entered into the drawing just text the number all you have to do is just text the number 918 -851 -0102 and you will be entered into the drawing for a chance to win a copy of eric trump’s book under siege and a once -in -a -lifetime opportunity to hang out with Eric Trump and Clay Clark at Mar -a -Lago, and win a backstage pass at the upcoming Thrivetimeshow . com two -day interactive business workshop. Again, you do not have to buy a copy of the book to be entered into the drawing, but it would be great if you’d buy a copy of the book, because that would make sense. However, that is all, and now back to the interview. Also, Eric, a final question here for you.
(Speaker 3)
You are donating a portion of the proceeds to support Charlie Kirk in his continued mission there. Could you tell us about that briefly there? And then we’ll let you get back to what you’re doing today, sir. well, I was on with Benny Johnson. Benny Johnson was a great friend of Charlie Kirk’s, as you know. And you know Benny, and Benny’s a very good friend of mine.
(Speaker 3)
And Cash Patel is a very good friend of mine, and was a very good friend of Charlie’s. You watch everybody that’s up on that stage every single day as they got to the bottom of exactly what happened, and they brought justice to what happened, or are trying to bring justice to what happened. And it’s kind of unthinkable. But you know St. Jude, and I talk a lot about St. Jude in this book, because fighting pediatric cancer has always been a cornerstone of my life. But Charlie truly, truly, truly was the epitome of being under siege, not only in the movement that he helped create, But obviously in how his life was savagely taken. My book came out three days, two and a half days before Charlie’s assassination.
(Speaker 3)
You better believe he would have been the final chapter of this book as just another illustration of what these people will do at any cost. to try and win, because it’s who they are. It’s the not -so -tolerant left. And we can never let our voices be extinguished, Clay. You stood on that stage, as well as anybody I’ve ever seen stand on a stage. You did our Reawaken events all across the country, which you funded out of your back pocket, because you believed in America.
(Speaker 3)
You believed in a greater country. And you were on that stage every single day. You know I was on that stage with you every single day. And I was on the turning point stage with Charlie all the time. on stages across the country and three campaigns. I’ve stood on thousands of them.
(Speaker 3)
And honestly, they don’t want us to stand on that stage. That’s why they’re sending bullets from rooftops. They don’t want us to go out there with a bullhorn and have loud, independent thought. When they see these beautiful arenas full of kids and they’re cheering, they’re celebrating, they’re holding American flags, they don’t want that. And so they want to silence us.
(Speaker 2)
They want to silence our voice. That’s why they killed Charlie. That’s why tried to kill my father. That’s why they sent 112 subpoenas to me. That’s why they wanted me in jail and my father in jail and Don in jail.
(Speaker 2)
That’s why they made up the hoaxes. They wanted to see us destroyed and gone with no voice, with no money, with no company, with no political aspirations.
(Speaker 3)
Gone. And we can’t allow that to happen. And so we need to make sure that Turning Point continues. We need to make sure incredible patriots like you continue to spread sensical speech, pro -American values, pro -religious, pro -constitutional values. And that’s why I want to donate the funds to Turning Point. I want to donate a portion of the funds to Turning Point, because we can’t allow anarchy to win, and we can’t allow voices to be deleted.
And we need to keep Charlie’s legacy going. Eric Trump, thank you so much for joining us. Pastor Jackson, thank you so much for joining us. Absolutely. Eric, have a great day. We really do appreciate you.
Everybody go out there and buy that book, Under Seed. It’s not too early to buy your Christmas gifts. And if you have a Democrat in your family, buy them a copy as well. Eric Trump, take care. Thanks, guys. See you later.
Transcribed with Cockatoo