How to Go from Intention to Results & to Bridge the Gap Between Knowing & Doing + Celebrating 18 Clay Clark Client Success Stories + Join Tim Tebow At Clay Clark’s April 9-10 ThrivetimeShow.com Business Conference!!!

Audio Transcription

Transcribed with Cockatoo

You see it everywhere. People who know better but don’t do better. People with brilliant ideas, big dreams, thoughtful plans, but very little follow through. And you start to wonder, how can that be? How can someone spend years learning, thinking, preparing, and still never move? Still never follow through?

Still never do what they already know to do? Well, I’ll tell you what I’ve discovered. There’s a gap, a quiet little gap between knowing and doing. And that gap is where most dreams die. It doesn’t happen with a loud crash. It’s not some big failure, some dramatic mistake.

No, most dreams die silently. They fade away in the space between I should and I did. They disappear in the pause between intention and action. And if you’re not careful, that space becomes your whole life. A life full of good intentions and missed opportunities. A life of I could have, I almost, I was planning to.

That’s not the life you want. It’s not the life anyone wants, but it’s the life most people get. Not because they didn’t know what to do. but because they never did what they knew. And it’s a painful realization to look back and realize that it wasn’t lack of information. It wasn’t lack of opportunity.

It wasn’t even bad luck that held you back. It was hesitation, delay, excuses, that quiet decision to stay in motionless comfort rather than move into the discomfort of action.

All right, there’s three of us in a very small room. And on today’s edition of the Thrive Time Show, we’re going to talk about what I do and I have been doing since 2005 to help business owners like you to grow. So I’m joined here with Jordan, Austin, Team America. Then without any further ado, this is what we do to help you grow.

businesses like yours grow.

Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi -million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you. and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former U .

S.

Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zollner. Two men, eight kids, co -created by two different women.

13 multi -million dollar businesses.

Watch what a person does not what they say.

All right Thrive Nation on today’s show we’re going to be breaking down what Robert Kiyosaki has recently been talking about. Robert Kiyosaki the bestselling author of the New York Times bestselling author and real estate investment guru has recently been talking more and more about octa non verba. You say, what’s acta non verba?

Well, one, it’s Latin.

So don’t get too concerned there. But it’s acta. Again, it’s acta non verba. What it means is action. You need to watch what people do and not what they say. That’s the idea.

Watch what somebody does and not what they say.

Hi, I’m Ryan Wimpey.

And I’m Rachel Wimpey. And the name of our business is Tip Top Canine.

Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all. Just dog training. And that’s what’s so great about working with Clay and his team, because they do it all for us.

So that we can focus on our passion, and that’s training dogs. Clay and his team here, they’re so enthusiastic.

Their energy is off the charts. Never a dull moment.

Very thrived.

We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, script for email, script for text message, scripting for everything.

How I would describe the weekly meetings with Clay and his team are… awesome. They’re so effective. It’s worth every minute things get done. We’ll ask for things like different flyers and they’re done before our hour is up. So it’s just awesome. Extremely effective.

If you don’t use clay and his team you’re probably going to be pulling your hair out or you’re going to spend half your time trying to figure out the online marketing game and producing your own flyers and marketing materials. print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time. Not having a professional do it has a real sense of urgency and actually knows what they’re doing when you already have something that’s your core focus that you already know how to do.

You would also be missing out with all the time and financial freedom that you would have working with Clay and his team.

We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So no one has a marketing team, too. Most people don’t. They can’t afford one, and they’re local. A web guy or a local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team.

I used to have to ride other web people, really, I mean, really ride them to get stuff done. And stuff is done so fast here. And people, there’s a real sense of urgency to get it done.

It’s great.

I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does. Not what they say.

Deeds, not words. So acta non verba. Deeds, not words. Or acts, not words. James, a lot of people, they come to our business workshops because they’re listening to our podcast, our business podcast. And they say, man, I want to achieve massive success.

And they see some of the testimonials. And they go, if that guy can do it, I can do it. That’s kind of where it starts. I see it happen all the time, Clay.

Because your desk is about two inches from mine.

Right.

And so people will say, oh, if that guy can do it, then I can do it.

That’s correct.

So the two big principles I want to teach on today’s show, just two principles. One is this idea of acta non verba, means acts not verbs. The second concept I want to teach is that money is a magnifier.

I was looking to learn how to take my business, like they’ve said today, from being very successful to being systematic. I’ve got a very successful practice in three different cities. Make good money, just want to take it to the next level with systems and processes to where I can drive my cars more.

Paul Hood.

Been a CPA for 33 years.

And what kind of growth have you and your great team had here over the past, let’s say five, six years.

The last five, when I met you five years ago, we were doing 3 million. This year we’ll be, we’ll do 24 million.

Which is more than, which is more than, and he’s an accountant.

So we’re going to talk about that.

So Paul introduced me to Bob because he said, there’s a guy that came into my office looking to raise some capital.

I think that was the thing.

and he needed to get some sales going. And so if we tell Paul from the accounting perspective, I’ll pass the mic to you. You do accounting. Why do you have to have a website that makes sense and all that branding stuff? How has that impacted your brand having websites and all those branding things in place?

Well, when I met you, like most CPAs, I thought my clients only come from referrals. But we get 500 leads in a two -month period every month just off of Google. And so this is my face. We have 17 offices across four states. We have them in every state. But this is our face, like what you were saying, it’s visual.

And it allows us to say why we’re different. That about us from there is spectacular. And it’s an industry that is changing. We’re modifying it. We offer our services. a subscript model to where it’s all inclusive and it’s just been awesome we’ll determine the level of success so success in business is not what you know how to do it’s actually doing it and so the thing that I would tell you is stop it get get like this guy and let him go after it insane because then you can be doing what you do well and and take that that time and invest in something else on top of that top of that as contacts and i’m not this is not i don’t i don’t get anything for selling his just telling you what he’s done for us so that we could focus and then he’ll come in and And I’ll say, you know, I, you know, I think I’ve got it all.

And he listens for five minutes and he makes, and he makes one and I want to slap myself in the face. Well, why didn’t I think about that’s idiotic. Um, but they’re sick freaks. They just get it, get it done.

I don’t know.

I think it’s just merit based pay in our office. So the people here, like they get paid. So if we were taking on your account account and someone else to do this, but if you hired a different marketing company, I’m just giving you best practices. You want to make sure that they win when you win. It’s like in our office, if we grow Dave Basie’s podcast, that benefits our company, to the extent it benefits them, but we actually benefit if they benefit.

Does that make sense to you? I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say.

So on today’s show I’m going to just hammer testimonials so you can see people that heard about the conference through a podcast or through a friend or whatever. And they had a business that was stagnant. It was it was stuck. It wasn’t growing. It wasn’t thriving. It was just surviving.

Right. It was stagnant.

It was stuck.

It wasn’t growing.

It was just stagnant.

It was stuck. It was just it wasn’t thriving was surviving. And they heard about the podcast. they heard about the conference, they heard about the success stories, and they came to the conference. That’s step one, they came to the conference. And by the way, if you go to thrivetimeshow .

com, thrivetimeshow . com, you can name your price for all the workshops I do. We want to make it affordable for everybody.

So they came out to the in -person two -day workshop, they went to Thrive Time Show, they requested a ticket, we called them, got them their ticket.

Then, James, we interviewed them after the conference and we said, how was it? Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The goal setting, while it’s somewhat basic stuff, making sure we have different goals for every part of your life is super important. Also, the linear workflow.

The linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place.

This place rocks.

It’s invigorating. The walls are super. It’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be.

Very good learning atmosphere.

I literally want to model it and steal everything that’s here at this facility, and basically create it just on our business side.

I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say. And they said, oh my gosh, I don’t know. Learned so much about business. I learned about the workflows and the marketing and the search engine optimization and the branding and the hiring and the checklists and all this. The bookkeeping search engine optimization.

the online advertising, the social media. I learned it all. Yes, I learned it. However, it’s acts, not words.

Acta, non -verba.

So James, if somebody comes to a conference and they learn all this stuff, but they don’t apply it, what happens?

Nothing happens.

But there is a certain group of people, not our listeners, who run around acquiring information and they don’t apply it.

Those are the worst types.

So this is what happens is Napoleon Hill, the bestselling author, he says that knowledge without application is meaningless.

Napoleon Hill, the bestselling author, think and grow rich. Hi, I’m Aaron Antus with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly I thought I kind of knew everything about marketing and homes and then I met Clay and my perception of what I knew and what I could do definitely changed after Doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing.

I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And, I mean, we’ve been a company that’s been in business for 35 years. become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four -month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month.

Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry.

He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town.

And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way.

I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800 % increase in our internet leads, going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about, and I would go straight to Clay and his team.

I guarantee you’re not going to regret it, because we sure haven’t. I learned at the Academy at King’s Point in New York, acta non verba.

Watch what a person does, not what they say. Knowledge without application is meaningless. So, James, if somebody comes to a conference and they learn all this and they don’t apply it, that doesn’t matter because the idea is acta non verba, acts not words. So if people come to this conference, you’re going to see testimonies of people who came to the conference and they say, wow, I had no idea that this was possible. And then you’re going to see people, I’m going to show you a testimonials of people that applied what we taught them. People that have grown their accounting practice.

Now, by the way, in accounting practice, this is not someone who has invented the concept of accounting. There’s other accounting.

This just in, there are other accountants. My business consists of a CPA and a financial advisor and we’re very successful. I want to go from successful to systematic.

I want to learn systems and processes so that the business can run without me. I learned at the Academy at King’s Point in New York, acta non verba.

Watch what a person does, not what they say. But this person, they came to the conference. They learned about how to scale their company. I taught them how to create a subscription model for their accounting as opposed to doing the traditional accounting model.

And they’ve grown the company from $3 million to over $20 million.

Wow. Then you’re going to see a testimonial, a success story of a home builder who grew the home building business from $15 million to over $150 million. A home builder. And by the way, this just in. There are other home builders.

But this home builder grew from 15 million to 150 million of sales.

That’s life changing play. You’re going to hear about a dog trainer who came to this event. Let me tell you about the dog trainer. He came to this event and he had a wonderful business that was just it was stagnant. It was stuck. It wasn’t wasn’t able to grow.

Great guy. knew how to train dogs, but he didn’t have a no brainer offer. He didn’t have a website that was optimized. He didn’t have branding that made sense.

He didn’t have a one sheet.

I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us.

This is our old house, right?

This is where we used to live a few years ago.

This is our old neighborhood.

See?

It’s nice, right? So this is my old van and our old school marketing. And this is our old team.

And by team, I mean it’s me and another guy.

This is our new house with our new neighborhood. This is our new van with our new marketing, and this is our new team. We went from four to 14, and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that.

We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team.

So now that we have systems in place, we’ve gone from 1 to 10 locations in only a year. In October 2016, we grossed $13 ,000 for the whole month. Right now, it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us.

Just thank you, thank you, thank you, times a thousand.

So we really just want to thank you. Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with.

We love you guys. He didn’t have branding that made sense. He didn’t have a one sheet. Didn’t have a pricing structure that worked. Didn’t have a linear workflow. Didn’t have an office culture environment.

Didn’t have decoration in the office that would make people want to work there. Didn’t understand the process of hiring inspiring training and retaining great people. Didn’t have a performer. Didn’t know how to franchise. Didn’t know how to license. But what we do James is we take people in.

They come to the conference. They learn this stuff and they go. Could you teach me how to do it? And I said, absolutely. Now, folks, here’s the secret sauce that allows me to be the boss. My job is to make big obstacles seem small.

What?

Here’s the secret sauce that allows me to be the boss. My job is to make big obstacles seem small. Favorite aspect is probably just how entertaining it is. And the fact that I pick up one or two or three things every time I come to take my business to the next level. Well, if people are People are missing out on basically a plan, a guaranteed plan, pretty much, if you’re willing to work it, to be successful.

Most people, I think everybody should attend one of these workshops at least once because you don’t know what you don’t know. And we’re not taught to be successful in school. Learned at the Academy at King’s Point in New York.

Acta non verba. Watch what a person does, not what they say. A lot of people, they have a fear or a phobia of scaling their business or building the process. They feel like they don’t know what to do or they need kind of a coach or a mentor to guide them down the path. And so on today’s show, you’re going to see people that came to a conference, step one. Step two, we taught them how to apply

these principles at the conference.

Step three, they hired us to help them scale their company.

Step four, you’re gonna hear their success stories.

Now James, money is a magnifier.

We have a little bit of news for you guys.

It’s now what, May 31st at 6 .21, you’ve been closed for 20 minutes?

Right.

No, it’s now June, so let’s run the numbers for May, let’s see what we’ve got.

Run some totals, 102 ,837.

What’s last year to date?

102 108 37 this year and last year was 60 ,000 667 I learned at the Academy King’s Point in New York octa nonverba watch what a person does not what they say What does that mean because we’re gonna show you we’re gonna share with you some stories today of an accountant who grew up business from three to million dollars to 20 plus million dollars of a home builder who grew a business from 15 million to 150 million of a dog trainer that was able to scale his business from a stagnant business to 15 plus locations to grow the business that was perpetually stuck at 400 ,000 ish grow that into a million dollar plus annual revenue. This year’s sales for this week.

So this is the same week last year. Do you see the difference? I can’t really tell.

One is Michael can you can we just as what I was gonna get it that Jason could you kind of pull this end?

Maybe just so you can see it.

It’s kind of pull it that way.

Let’s get the link That’s more of a leg can’t tell that the link that it’s hard to tell so that was last year sales And the total is a mere $4 ,711 and 73 cents Same week this year, 2015.

The total is, read it, Michael.

11 ,313 food.

Oh, boom.

There it is. Awesome. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations.

We’re planning to do seven locations in seven years and then franchise. And Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crockrell, head of Disney with the 40 ,000 cast members. He’s friends with like Mike Lindell.

He does reawaken America tours where he does these tours all across the country where 10 ,000 or more people show up to some of these tours on the day -to -day. He does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies.

Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences is where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multimillionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies around.

that he works with So amazing guy Elon Musk kinds kind of like smart guy. He kind of comes off Sometimes it’s socially awkward, but he’s so brilliant and he’s taught me so much when I say that like Clay is like he doesn’t care what people think when you’re talking to him He cares about where you’re going in your life and where he can get you to go And that’s what I like him most about him. He’s like a good coach a coach isn’t just making you feel good about all the time. A coach is actually helping you get to the best you and Clay has been an amazing business coach. Through the course of that we became friends. I was really most impressed with him is when I was shadowing him one time.

We went into a business deal and listened to it. I got to shadow and listen to it. And when we walked out, I knew that he could make millions on the deal. And they were super excited about working with him. And he told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run.

And the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, he doesn’t, his highest desire was to do what’s right, and anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or, you know. navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months.

And you have $350 ,000 of bills you’ve got to pay. And we have no accounts receivable. He helped us navigate that. And of course, we were conservative enough that we could afford to take that on for a period of time. He’s a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing.

And I encourage you, if you haven’t ever worked with Clay, work with Clay. He’s going to help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day, and literally the rest of the time he’s working. And he can outwork everybody in the room every single day, and he loves it. So anyways, this is Charles Kola with Kola Fitness.

Thank you, Clay. And anybody out there that’s wanting to work with Clay, it’s a great, great opportunity to ever work with him.

So you guys have a blessed one. We’ll see you guys. I learned at the Academy at Kings Point in New York.

Acta non verba.

Watch what a person does, not what they say.

When I say money’s a magnifier, James, what does that mean?

It means if you’re already a great person, the money will allow you to do greater things.

And if you’re not a great person, you’re going to do things that are just, you’re going to do more of the bad stuff.

Right.

Because money’s a magnifier.

That’s what it is. Right.

So if you’re a greedy, I don’t want to say, Greedy bastard because that would infer that you just because you don’t have a father in your life. That means you’re greedy I’m not gonna say that that doesn’t make any sense But if you’re somebody who’s who’s greedy, you know, the Bible states for the love of money is the root of all evil So it’s for the love of money is the root of all evil not money itself It’s not the money is just a tool and people that are obsessed with money itself become a tool of the money Hi, my name is Josh Sperl from Sperl and Associates Chartered Professional Accountants based out of Edmonton, Alberta, Canada. And I started, I met Clay at a conference, at his conference in Tulsa in June of 2018. Started working with the coaching program shortly after there. You know, the experience has been great. You know, you really have to

partner in the grind. You know, most people, I like to say most people are wrong about most things about business most of the time. And it’s very difficult for entrepreneurs to connect with other entrepreneurs who actually know what they’re talking about when it comes to business. But Clay and his team really does understand, you know, the tangible Improvements that we’ve seen is we’re up over 50 % since starting with the coaching program. They’re helping to help business owners create time freedom and financial freedom. And I know what you’re going to think.

You’re going to say, what the heck are you going to do with your time freedom and financial freedom? when you’re in Edmonton, Alberta, Canada. That’s the most northerly city in North America with a million people. You know, we’re probably just sitting in our igloos, hoping for some television, but I’ll give you an idea of what we’re doing in Edmonton, Alberta, Canada. So over here we have Sandra and we have Emma. Emma, say hello.

So let’s give it a break. Let’s see what actually the time freedom financial freedom can do for you in Edmonton, so believe it or not. We have a beach here guys And I’ll take you on a little tour of Edmonton’s Beach now. It’s not what you Americans are going to think of as a beach. This is a northern beach. possible but it really is gonna knock you upside down went on it last time and here is the the Edmonton Beach this is a northern beach guys out in Tulsa you Americans think you have all the beaches here but here here is the the northern beach complete with waves we got 30 degree weather inside here I’m sorry, 30, that’s 90 for you guys over there.

I gotta do the translation, the math in my head. And we even got a zip line that we can ride down here.

And this is what we’re doing with our time freedom and financial freedom in Edmonton, Alberta, Canada.

Thanks to the Thrive Time team. Thanks very much, guys. But money’s just a tool. Money’s like a hammer. Money’s like a tire. Money’s like a sock.

Money’s like a car. You could use a car for bad things. You could use a hammer for bad things. A lot of people could kill someone with a hammer. You could kill somebody with a sock, I guess, if you wanted to. You could kill someone with a tire if you wanted to.

But I mean, there’s a lot of creative thoughts going through people’s minds right now. But the thing is, is that money is just a magnifier. In the First Timothy, chapter 6, 10, it reads, for the love of money is the root of all evil. which while some coveted after, they have erred from the faith and have pierced themselves through with many sorrows. And so what happens is, is that money is a magnifier.

And so if you’re somebody who’s greedy and nefarious and will throw somebody under the bus to make an extra dollar, money’s going to allow you to be more of a greedy person.

personality type that will throw somebody under the bus for a dollar. That’s what money will allow you to do. The number of new customers that we’ve had is up 411 % over last year.

We are Jared and Jennifer Johnson.

We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a decade. Yeah, so what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now, okay? I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both $1 .3 billion companies.

They both have 2 ,000 to 3 ,000 pages of content attached to their website. So to basically go from, you know, virtually non -existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has.

By being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on the platform. with our listing and our ranking there with Google. And also we’ve been trying to get Google reviews, you know, asking our customers for reviews.

And now we’re the highest rated and most reviewed Pest and Lawn Company in the Tulsa area.

And that’s really helped with our conversion rate.

And the number of new customers that we’ve had is up 411 % over last year.

Wait, say that again.

How much are we up?

411%.

Okay, so 411 % we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85%, and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow.

And so when customers call in, they get all the information that they need.

That script has been refined time and time again.

It wasn’t a one and done deal. It was a system that we followed. followed with Thrive in the refining process and that has obviously, the 411 % shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals

more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year, from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. And it’s incredible, but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews. That way, we’ve really been able to come up with a really great team. We’ve created and implemented checklists.

That way, everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office.

And also doing the podcast, like Jared had mentioned, that has really, really contributed to our success. consistency in doing those, and that system has really, really been a big blessing in our lives. And also, you know, it’s really shown that we’ve gotten the success from following those systems.

So before working with Thrive, we were basically stuck. Really no new growth with our business.

And we were in a rut, and we didn’t know what to do. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. They implemented those systems and they taught us those systems.

They taught us the knowledge that we needed in order to succeed. Now it’s been a grind. Absolutely, it’s been a grind this last year. But we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut. Thrive helped us get out of that rut.

And if you’re thinking about working with Rive, quit thinking about it and just do it.

Do the action and you’ll get the results.

It will take hard work and discipline, but that’s what it’s going to take in order to really succeed. So we just want to give a big shout out to Thrive, a big thank you out there to Thrive.

We wouldn’t be where we’re at now without their help. I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Now, if you’re a grateful person, if you’re a kind person, and James, that’s why we only work with grateful kind of people. That’s why when we share these testimonies of wonderful, great kind of people, it’s a blasty blast. But James, that’s what’s fun about capturing these success stories, is that real people at the peak of their success are explaining to you how they did it.

And luckily, James, we’re able to actually gather footage of some of these people at the beginning when they first came to a conference, and then at the peak, when they achieved massive success. So James, I am fired up for people to watch this testimonial, but let’s make sure I’m being a good teacher here.

The two concepts I want to teach you, one, for everybody out there, it’s called acta non verba, which in Latin means acts, not words. That’s the idea, acts, not words, okay?

That’s what it means.

And then I want to teach the second concept, which again, money is a magnifier. I learned at the Academy in Kings Point in New York, acta non verba. Watch what a person does, not what they say. James, in your own words, what does it mean? You say octononverbal.

You go, I don’t understand you’re saying. You say, oh, it’s Latin.

It means, in your mind, what does it mean?

It means you can’t just talk about it. You have to be about it. That’s how it works. And somebody says, well, Clay, I can’t afford coaching with you guys. Well, good news. We only take on 160 clients, so, you know.

might not be available. But we do have scholarship pricing. Now this is how I make money. This is the this is the secret sauce that allows me to be the boss. One I make the big obstacle seem small. And two, a lot of my clients, I get a small percentage of the growth.

So James, why would I be so motivated to help somebody who is struggling and they’re stagnant?

Why would I want to invest the time for my own?

I mean, if you take the altruism out of it, the fact that I grew up poor and I want to help people be successful, why would I want to help somebody to scale a company if I get 2 %?

We are joined by none other than my brother from another mother, Mr. Josh, the founder of Living Water Irrigation.

Mr. Josh, welcome onto the show, my friend.

How are you?

I am awesome, Clay.

How are you, sir? Well, I’m excited for the listeners to get to know more about you. Could you share the name of your company a little bit more about what you guys do at Living Water Irrigation, where the name comes from? Absolutely, positively. So Living Water Irrigation, the most important part of that to me is John 738. So it’s mentioned in the gospel a number of times, we’re the living water.

But our specific scripture that we drew our name from is John 7, 38.

It says, whoever believes in me, rivers of living water will flow through him.

We have a very distinct vision as a company on who we are and what we want to do.

And I believe that I was put here to go make some money to give it away.

And I’m not going to ask you for the specific details of your career and how you started the business as far as a linear timeline, but how long has this particular business been around?

We’ve been around just two years, sir.

Two years.

And you guys, we first met, how did we first meet?

I came in and y ‘all started coaching me over the Thrive Time, over Thrive 15.

And what, do you remember when that was approximately and how you first heard about us?

So it would have been October or November of 17.

October or November of 17.

Yes, sir.

And in terms of your growth as a company, how have you how much have you grown this year?

So this year, we’re up 450 % year over year.

So now that you’re implementing this program, you’re getting more calls, right?

Are you getting more calls?

Absolutely.

Sales are going up, you’re gathering reviews from your real customers, adding content to the website, adding a gallery of work. So I’m gonna actually take a minute and make you really uncomfortable, Clay.

Nice.

So when we started with y ‘all, it was awesome. We had a little company, just me and one dude and one little van. Yeah. And 17 was great. I ate more than ramen noodles, but not much more. 18 was really good.

We started to implement the systems, got start here, got the boom book, went to a couple of conferences and said, okay, I’m going to buy in. I’m going to sell out.

We went to the coaching, got coached by Marshall and Victoria and started to implement as opposed to just listen to actually be doers.

It’s in James, it says don’t just be hearers of the word, but be doers as well.

And so we implemented scripts, we implemented systems, we implemented checklist, we implemented a pro forma for quoting and all these things that you talk about.

Yeah.

And So just as a real person, and I’m real, I promise you, there’s a bunch of Josh Wilsons out there.

Like, I’m a famous baseball player and football player.

Oh, wow. And a gospel singer. Oh, wow. But this Josh Wilson just digs ditches for a living. But I just want to say thank you.

Standing here for all the systems, I encourage everybody out there, go pick up Start Here. Go pick up The Boom Book. The stuff you hear on this show, it actually sincerely works.

I learned at the Academy in Kings Point in New York.

Octa non verba.

Watch what a person does not what they say. Why would I want to help somebody to scale a company if I get 2 percent. Because when they grow then you win too.

Right.

It’s a it’s a win win. It’s called Shalom. Look it up folks. The Shalom. It’s a biblical concept. The idea of a win win.

It’s not a zero sum negotiation. OK. If you’re out there you’re a decent person. you have a soul, you want to create a shalom relationship, a win -win relationship with your partner. So I make more as my clients make more. That’s how that works.

It’s a win -win kind of thing. So that’s the idea.

And again, James, people can go to thrivetimeshow . com. They can request a ticket.

We let them name their price, and we do these conferences every two months. Every two months, we do a business conference. And you’ve met these people, James. I do. And you know what? I’ve met them when they came in and their business is struggling, and then I’ve seen how how they’ve transformed after a few months.

It’s like getting a haircut, you know, when you go in and you look real dirty and you come out and you look like the top of the world. Verba this idea that acts not words. Okay, it’s all about action and gaining traction It’s not about just learning new concepts because knowledge without application is meaningless to quote the great Napoleon Hill James You’re a beautiful man. You smell terrific. I can’t wait for people to see you at our in -person workshops again folks Get those tickets at thrive timeshow . com thrive timeshow .

com. There are two days. They’re interactive. We open up the doors at 7 a . m We go until about 3 p . m.

Each day. We do a 30 -minute teaching sprint a 15 -minute Q &A and then we break, and then we do 30 minutes of training, 15 minute Q &A, and then we break, and then 30 minutes of training, and then 15, so you’re gonna learn branding, marketing, search engine, all these things, and then James, we have helicopter rides. We do the helicopter rides from time to time. We have, I think we’re roasting a pig at this next, I’m not sure when you’re gonna hear this podcast, folks, but we have a, we’re roasting a pig, we’re giving away cash prizes, we’re giving away, it is a, it is a blasty blast, folks.

It’s like the opposite of business college.

It truly is business school without the BS.

James, again, I, I, You’re almost like a benefit we should add to the package.

When people go to Thrivetimeshow . com, it’s like, and you get to meet James. So get those tickets again, folks, at Thrivetimeshow . com. James, I really do appreciate you joining me today. And folks, again, get those tickets at Thrivetimeshow .

Honestly, people with these words, watch what a person does, not what they say. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark.

Hey, guys.

I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic.

We love you guys.

We appreciate you, and really just appreciate how far you’ve taken us. This is our old house, right? This is where we used to live a few years ago. This, see? Right? So this is my old van and our old school marketing.

And this is our old team.

And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing. And this is our new team. We went from four to 14, and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman.

So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from 1 to 10 locations in only a year. In October 2016, we grossed $13 ,000 for the whole month. Right now, it’s 2018, the month of October. It’s only the 22nd.

We’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. Workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow You can learn the proven 13 -point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate.

We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two -day, 15 -hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve.

You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because, as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell.

At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get -rich -quick, walk -on -hot -coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates.

Look them up and say, Are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research you will discover that the same system that we use in our own business can be used in your business.

Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it.

We’ve built this facility for you, and we’re excited to see you. And now you may be thinking, what does it actually cost to attend an in -person two -day interactive Thrive Time Show business workshop? Well, good news. The tickets are $250 or whatever price that you can afford. Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money.

So if you’re out there today and you want to attend our in -person, two -day interactive business workshop, all you got to do is go to thrivetimeshow . com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. Good morning, good morning, good morning. Robert Kiyosaki, The Rich Dad Radio Show. Today, I’m broadcasting.

are from Phoenix, Arizona, not Scottsdale, Arizona.

They’re close, but they’re completely different worlds.

And we have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour.

So Clay Clark is a very intelligent man. And there’s so many ways we could take this thing. But I thought, since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who is my age, and I can say or cannot say. First of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thornton.

who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV.

And he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self -employed, to the business owner, to the investor. And I owe a lot of that to you.

And I just want to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump. But I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, thank you, but you’ve become an influencer. More than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming.

Because as you know, there’s a lot of fake influencers out there too, or bad influencers. So anyway, I’m glad you and I agree so much, and thanks for reading my books. That’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say.

Oh, look at this cute baby. What a great baby. Quality baby.

That’s a healthy baby.

Tribe Nation, on today’s show, I’m very excited for you to hear this success story about this wonderful couple that, Sean, I would describe them as they are killing the game in the most nonviolent way possible.

They’re killing the game in the most nonviolent way possible.

They are blowing up in a good way.

Folks, I’m telling you, these folks are really growing their business.

And what makes them great is they’re really kind, hardworking, diligent people.

And we’re honored to serve them.

We’ve got Jenny and Mike here joining us.

Jenny and Mike, welcome to The Thrive Time Show. How are you two? Hi. Thank you. Good. We’re doing well.

OK. I’ll start with you, Jenny, because frankly, Sean likes you more.

No, I’m just kidding.

So how did you first discover us and the business coaching that we provide?

Um, so I was listening to different podcasts about business.

I was starting up our business.

Um, and so you were the first one to pop up on our podcast on Apple. I think Apple is what I was on. And so I started listening to you. I got on your website and I was just a little girl starting a business. And I said, I’m going to, I’m going to ask this guy to be my coach. And I don’t think I’m going to get a shot, but sure enough, within a week, you caught me.

Now, who is this cute, cute child here, but Micah, who is this cute kid here?

That’s Lennon Rose.

She is about to be 10 months old.

I hate to do this to you, but can you kind of hold up the baby to the camera a little bit?

This is for our show. Oh, look at this cute baby. What a great baby. Quality baby.

That’s a healthy baby.

So Mike, can you tell us, what’s the name of your website there? I think people want to look you up and verify you’re real people that don’t just happen to have a cute baby. Yeah. Our website is newconcept .

healthcare .

com.

newconcept .

healthcare. So newconcept . healthcare. I’m going to pull it up right now, folks, so we can all verify that they’re not just a couple who’s taking advantage of the cute baby they have to get a podcast here. This is a real couple, because I’m pulling it up here. So this is the website.

It’s newconcept . healthcare. And can you tell our listeners, what services do you guys provide at newconcept . healthcare?

So we offer more functional medicine.

So we offer IV therapies. We offer hormone replacement therapies. We also do acute care. We do pretty much everything, but we’re very much alternative. So we believe in medical freedom and that’s what we offer. And you guys, you reached out.

Do you remember that initial consultation there? Do you remember, Mike, that initial consultation? Do you remember what that was like? Yeah, it was actually pretty overwhelming that when we started in this business with absolutely nothing, and we had the opportunity to work with a five -time chef. Now, well, you know, the one thing I always try to do is, you know, my father, great guy, may he rest in peace. He worked his tail off like so many people do.

And there was no real economic results that was achieved from it.

There wasn’t any, you know, he had the college degree. He’s working two jobs.

I remember he’s late thirties. He’s working at Domino’s delivering pizzas, working at Quick Trip. He worked at furniture stores.

And I always try to look at every new client we have as though I’m talking to my dad, you know, cause like, what would, what, what would my dad, you know, what could he have learned at the age of 37 that could have changed the financial trajectory of his life? You know, and I try to look at it that way. And so you guys, I paired you up with Sean. You’ve been working with Sean, I believe, Sean, since October of 2020. Is that correct, Sean? I think that’s when they started their business.

It wasn’t until about April of 2021. So April of 2021. And at that point, from that point to now, Sean, how much growth have you guys achieved from 2021 to now? Do you know that number?

Yeah, I mean, we’re sitting at 2023 revenues were $821 ,000. And they’re in October of 2020, like they only had a few months. They made about $95 ,000. end of 2020.

And then we grew significantly that first year, about 375 % to 588 ,000.

And we continued to grow there ever since all the way up to where we’re getting close to the million dollar mark at this point here, just like three years in. Jenny, how would you describe the growth? Would you say you’ve doubled or you have five times larger? How would you describe that? Oh, no, I definitely feel the growth.

There’s been some growing pains, and you guys have helped us through that, too. So it’s been amazing.

It’s been amazing to help people, because that’s what I’m passionate about. And you guys have really helped us expand and tell people what we’re about.

So step one here, we do this with all the clients. I’m going to walk people through the steps. We really needed to nail down your branding. And that’s a big thing, because branding is to humans what clothing is. So as an example, you know, you wake up today, folks, if you run around and you’re streaking through life, you’re probably not going to get a lot of conversations started.

So we all have to be intentional about, you know, what are we going to wear? Are we going to wear a tie? Are we going to wear a polo? Are we going to do makeup? Are we not? So people, they judge us based on our appearance.

And so we really had to get a website built We had to optimize the online brand. Jenny, we do it all included for our clients, so we don’t refer you to another vendor. We do it all. Can you talk about the impact that that has made on the business? Oh, for sure. Just the website itself, it looks so great.

We would have never been able to make it look that great. The way y ‘all optimize everything and keep us with Google, just awesome. you know, where people search us and we’re the first people that come up.

And that’s actually how we’ve established our business and started offering some of the things that we offer is because of the tags that we have.

I didn’t originally start off as doing IV therapy, but due to people Googling, you know, healthcare, functional medicine. I had three phone calls in a week that said, Hey, do you offer IV therapy? And it was very interesting. And I was like, well, no, but I can. And so it was because of you guys that that kind of snowballed and took effect. So yeah, there’s a lot that you guys have done for us.

Now, Sean, we’re working with these, these wonderful clients here. I’ll pick on Mike here. You know, you always say great things about Mike and Jenny.

You’re always, what makes them good to work with? Because I want to make sure for anybody out there, if you go to thrive timeshow . com, I can consistently offer a free 13 point assessment. I’ve been doing that since 2005. I do it without reservation. There’s no obligation, but there’s usually about two or three points.

one to two knuckleheads a week that will fill out the form, and probably 20 really great people that fill out the form. And then we only take on 160 clients. And so I don’t want anyone to waste their time. What makes Mike so great to work with? Well, Clay, I mean, you, when I first started coaching, you taught me about these, you know, these two types of business owners.

There’s the happy hopers out there, and then there’s the diligent doers. And I think these guys are a great example of the diligent doer. They continually apply effort to work on their business, not just in their business. They consistently show up to their meetings. They track all of the critical numbers of their business, and they are, they’re aware of what’s going on with all of their employees. They’re paying attention to all the little things going on.

They’re keeping all the plates spinning. And they ask great questions. They actually really do make a great effort consistently to apply our systems and help their business grow.

And it’s been working.

So step one, we get the branding nailed down. That’s the website, the print pieces, the logos, the business cards.

But then you have to develop that online reputation.

Now, that could be a tough thing to do, Jenny. And again, this isn’t a backhanded compliment. I’m just saying, but for people that are humble, and very kind, of which I would put Jenny in that category.

Sometimes asking for reviews is more difficult, because you almost feel like you’re self -promoting. I’ve never had this conversation with you. But has that been difficult for you to ask people to give you video reviews and Google reviews after you provided the service? Or was that easy for you to do? It’s not easy. It still isn’t easy.

OK. It is it’s it’s difficult because you you feel like you’re begging for something even though you know you did the right thing. So it’s difficult for me. It’s just my personality type, but we get it done anyways. I’ll find this for the diligent, kind customers we work with. It’s very difficult sometimes to ask for those objective reviews from real customers.

And I find that from my clients I’ve worked with that are sort of like self -described barbarians. I had a guy years ago I worked with. I won’t mention his name or his industry, but I’ll just say he’s obsessed with physical fitness. And he says, I’m kind of a business barbarian. You tell me what to do and I will slay the dragons. And I’m like, okay, you need to get Google reviews from everybody you’ve ever worked with.

And he’s like, oh, I’m on it. And this guy’s just shamelessly calling through his phone and just lighting people up going, give me a review. Come on, give me a review. Why would you not give me a review? I’m like, go ahead, dial it down a little bit. So again, you guys are humble, diligent doers.

You’re the ideal person here. So I appreciate you sharing that. The next thing we had to do is we had to create a no brainer. Now, a no -brainer is an offer so good, so amazing, that people simply cannot say no to it. Now, I won’t mention the name of the company, but I worked years ago, and I still work with this company. They’re a medical company.

They’re doing well now. And for whatever reason, they put on their website, first initial consult, 497. And he went to one of these borderline spiritual motivational conference things where Jesus isn’t described, but they kind of talk about metaphysical alignment and getting your woosaw, getting in your groove, alignment, no friction.

And he came back, and he’s like, Clay, I believe in the seventh number of completion.

I go, I agree. He says, four is the number that’s urgent. I’m like, OK. And I go, what? He’s like, I don’t want tire kickers. So I’m going to do 497 for my first consult.

That way I don’t deal with the tire kickers.

And I’m like, Doc, I love you so much.

You’re a doctor.

I love it. You don’t have any customers though. That’s why you came to me. You don’t have any customers. So why don’t you do a first free consult? He’s like, I’m not going to do it.

I’m going to kick out Sean the tire kicker. I’m sure you’ve never seen this with a client. Oh. Never. And so now what makes it worse is his wife also went to the Metaphysical Alignment Motivational Jackassery Festival.

And she was like, 497 is the number.

I had a dream about it. I’m like, yeah, you probably talked about it all weekend. You probably are subconsciously thinking about it. You’re probably creating a neural pathway related to 497. And so anyway, after about a year, he finally says, OK, I came to your conference. And I saw a person that did the first consult for $1.

I’m going to go with that.

And now his business is blowing up. Could you talk about your no -brainer, your first consult for a dollar? How has that helped you having that no -brainer offer? Yeah, so it gets people in. And so when we get people in, we know that we’re doing a good job and we know that we’re trustworthy and our health care is good. superior to most.

So just getting people in for that dollar, because a lot of people are, you know, they’re nervous about going to the doctor or they don’t trust health care system. And so they know that they can come in, they’re only going to spend a dollar, they can figure out whether or not they trust us, figure out whether or not we’re the place for them. And we know 100 % of the time we will be. So it’s really helped us just get people in and get people to trust us more. Now, once somebody fills out the form, folks, again, there’s a linear pathway here. I’m trying to give you a visual here.

So you establish your revenue goals. You figure out your numbers to break even. You figure out how many hours a week you’re willing to work. Even though you have a cute baby, you’ve got to figure out how you’re going to get it done. Step number four is you define your unique value proposition. What makes you unique?

That’s something you and Sean have worked on together. You improve your branding. Now you’re coming in contact with humans. Business is a contact sport.

I love this part. That’s when you start marketing. You launch your marketing. You have your online ads. You optimize your website. to come up top in the search results.

You start to get leads.

Do you remember what it was like, Jenny, when you first got your first online lead? Do you remember the first one where you’re like, it’s working? Do you remember that moment? Yeah, it was almost like we wanted to, well, we did celebrate because finally had happened. And then as soon as the first one came in, the second one came in.

And like I said, it was, it was almost a growing pain experience. We had so many leads so fast. Um, so it was great.

And we still celebrate every lead that we get.

Now, Mike, the next step is you have to make sales scripts. Uh, we, we, we recommend to every client that the calls are recorded for quality assurance. You have a sales script.

Calls are recorded for quality assurance. You have a one sheet that tracks your pricing. You have pre -written emails. You begin tracking.

Sean’s always bragging about you guys with tracking. Mike, how has it helped to have tracking in place?

How has that helped you? Well, it’s really a good benefit because at the end of the week, you know what your income was. You know what your lead was. So wherever we’re lacking in, we can quickly adjust and make that adjustment to make it work for the next week. Now, if you don’t have tracking, folks, this is a true story. It’s kind of a sad story.

So I’ll speak in generality, Sean. I talked to a guy the other day. This is a terrible story. Longtime client. And he got motivated.

He set up a trade show. He didn’t tell me he was doing it.

That’s fine. You don’t have to tell me. But he set up a trade show. I think he was going to try to surprise me with the fruit of the trade show. So he set up the trade show. And he gets on the call.

His energy is kind of off. And I’m like, are you OK? Yeah, doing fine.

What’s wrong?

Hi, just, you know. I don’t know. I’m like, your lead sheet, we’re getting 10 to 15 leads a week. It’s very consistent. Revenue looks good. He’s like, yeah, I’m in a tight spot.

We’re in a tight spot.

We’re in a tight spot.

He says, I did a trade show.

You did a trade show?

Yeah, I got roped into four.

I did a thing where you get the billboard, you get the trade show, you get the magazine ad. And I did the trade show, and we got no leads. And I go, what kind of trade show did you do? And he says, well, I went to the whatever trade show.

And Sean, what I find is that there’s the emotional excitement about being on the billboard, being on the magazine cover.

And he got called probably by one of these kind of scam, I call it a scammockery or jackassery.

They call you in the billboard. boop, boop, boop, boop. Hey, is this Sean? Yeah, this is Sean. Sean, yeah, we noticed that you have an incredible health care company.

And we want to honor you by giving you the yada yada of the region award.

It’s the yada yada, it’s a regional, it’s a prestigious award.

We’d like to meet with you.

Can we meet with you?

Yeah. So now I meet here. Now, Sean, again, we’re on the phone, but I still like the phone voice here. So now, Sean, so because we’re so honored, we’re inviting you to a plated dinner to honor just your honor, your honoredness, your greatness, your humbleness. And it’s going to be $1 ,000 a plate for you and your wife. And did you want four seats or eight?

Because most people do eight. Oh, um, I guess just four, four, four.

And that does include a glossy magazine, a feature in, uh, we’ll just call it like Missouri local top doctor, Jack Assery.

It’s a great magazine. And you’re also on the, you’ll be on a billboard. We’ve teamed up with the billboard. It rotates through. You’re going to see her. Hey, don’t get too excited.

Um, and just cause we’re honored. We’re not, you know, again, we’re just honored now. Uh, did you want to do the four, four tickets?

Yeah, absolutely.

Now, the way it works is it’s going to be a four payments of $4 ,000 for a total of $16 ,000. And that’s, no, I’m serious. And now they’re in the trade shows, and he’s going to the trade show, and there ain’t nobody there. There is nobody there.

It needs to be technical.

Nobody was at this trade show.

I mean, everybody was not at the trade show.

He’s got photos of like him and his wife and his team in an empty booth and he’s got a magazine and no leads are coming. And he was so excited to tell me, um, I’m sure you’ve never encountered this sort of thing. Uh, Virginia, have you, you know, Jenny, have you ever seen a situation where that sort of shamakari advertising has been entered into your world in some capacity? I’ve been there.

I’ve been exactly where, what you’re talking about.

And I’ve set up everything and paid employees. and I felt like I was nothing more than a free pin show. The only people that were there were people looking for free pins.

Oh, I know.

And it feels terrible.

And then you kind of have to sell it to yourself all day.

Guys, we’re getting our name out there.

Sean, can you pass the megaphone back there?

Yeah.

Cause I would tell people to get your name out there. What you do is you just run outside and say, Hey, Sean, can you pass the megaphone back there?

Come visit No Pants Up Health Care.

And people go, why are you yelling at me?

I’m trying to shop for my groceries.

No Pants Up Health Care. Get my name out there.

Is this effective?

Of course it’s effective.

I’m getting my name out there. That leads to buying Frisbees, branded Frisbees, Goozies. You know what I’m saying, branded pens.

Yes.

All of a sudden, you buy these things. Sean, you know what I’m talking about. Oh, yeah. OK. So now we have to do it. I’m going to show you.

This is kind of the back end of one of my companies. It’s called Elephant in the Room. And you do a search for eitrlounge . com. And then you go to forward slash staff. I’m not going to give you the password, folks.

But you log in. And these are all the systems needed to run the haircut chain. Now, one thing I thought was very interesting is Truth Social, President Trump’s social media platform, the other day they were disclosing, Newsweek was disclosing the revenue of it. And I just want people to know this because I think, and just full disclosure, I’m a very conservative person, but I just want people to see this. This is just something to look at. Truth Social, they declared in their filing that they did $3 .3 million of revenue and had $49 million of losses, which, by the way, That’s very normal for a tech startup company.

And their users are going up and they’re having an app. There’s like a reaction in the marketplace. People are actually putting more money in. They’re investing. The stock price is going up. But I don’t know anybody that I’ve met in my life.

I’ve never been a client that can afford to bring in three point three million and lose forty nine million. You know. for my haircut chain, we have five locations. We bring in more than $3 .3 million.

And this just in, we don’t spend $49 million. So we have to, we call it a lean startup. You got to keep that thing lean. And so when you go to eitrlounge . com forward slash staff, every document needed to manage the business is here. So the opening checklist for the manager, you click here, boom.

This is what the manager has to do to start the day.

Everything is documented. And that’s kind of where we’re at right now with Jenny and Mike’s business. We’re in the process of building all those checklists. Yeah. Sean, what kind of checklist have you built so far? Oh, man, we have a whole page.

Their staff page is pretty built out. We’re really getting there. I think more right now, it’s getting, correct me if I’m wrong, we need some managers in there so we can free you guys up from the business.

And so we have a lot of the worker level systems.

We’re just now working on more of how do we get those manager level systems and find those high quality managers. Now let me give Jenny a little mentor moment here. This will be helpful for you. I’m going to hop on a flight in about two and a half hours, three hours to go to Denver, right? And I got to go to Denver to meet with the founder of oxyfresh . com.

This is a brand we’ve worked with and help them to grow to 550 locations now, 550 locations. Okay. And if you type in carpet cleaning quotes or the world’s highest rated and most reviewed company in the world, in the world, Okay, 274 ,000 reviews. We’ve been holding this idea in our mind for 15 consecutive years. I’ve been working on this, Sajan.

Before I met you, we just were grinding, okay?

Yeah.

And the biggest challenge that the locations have is managers, finding a good manager.

And I tell people this, and it never goes over well, but hopefully eventually it will. I’ll keep refining it, refining the idea.

The kind of person that enjoys conflict, but also likes people is a good manager.

Let me try that again.

The kind of person that enjoys conflict, but also likes people is a good manager.

And I have found it’s not so much trainable as it’s findable.

So as an example, where we’re getting ready to head out to Denver, Sean, you know my personality type.

You know that I have to pack all this stuff to get ready to go.

You saw my suitcase out there.

Yep.

How many times do you think I followed up with the people involved in the trip so far before leaving? Oh man. It’s, it’s probably on your to -do list and you’ve checked it off like probably at least five times today, I would think. And what kind of things do you think I might’ve put on my checklist to travel to Denver? First off, just making sure that the timing is working, making sure that you have all the stuff that you need, making sure that you have double of the stuff that you need in case something gets broken, making sure that the people who are there know you’re coming and when you’re going to be there and what to expect from you. Do you think I’m checking a bag?

Oh, yeah. You’re probably not checking it back. There it is.

You’re going to get lost.

Right. No. And am I getting a flight a lot earlier than I need to be there? Way earlier. Yeah. If I’m having a meeting tomorrow, which I am, I’m leaving today at 1230.

Yeah. So that’s the sort of paranoia that makes management possible. So I have literally called. I said, all right, I’m getting on the 1230 flight. We’re meeting tomorrow. I should be in by like 4 o ‘clock Denver time.

Our meeting’s tomorrow. If that flight gets delayed, and the next one gets delayed, and the next one, I’ll still be there. I’ve got backup phone chargers. I have a rule. Everybody going with me, you cannot check a bag. I want to check a bag.

Can’t check a bag. Why? Because it could get lost. This is real. I am completely paranoid. And the paranoia is what makes the businesses run.

And I ask my staff every day, guys, elephant in the room, did you guys get a review? And they say, yeah, we got a review. You asked me 10 minutes ago. OK, well, I’ll talk to you in four minutes.

You heard me say that.

I’ll say, I’ll talk to you in five minutes.

Yeah.

And I’ll do it.

And it’s a follow -up of, because I have to make sure that the checklists are being followed, the reviews are being followed.

We’re a licensed business.

People don’t know that.

Haircare, you’re licensed by the state, so we have some requirements.

standards.

We could have random people from the state show up.

So we got checklists.

And I follow up.

And it doesn’t bother me to follow up with the same adult who’s in their 40s six times within a 50 -minute span of time.

It doesn’t bother me. But most people, that bothers them. And so have you found that, Jenny, that a lot of people don’t like to follow up? Have you found that? Or is that just something unique to me? Um, I found that they don’t like to follow up.

No, people don’t like to follow up. It’s a, almost like an awkward communication thing that people will try to avoid. Yeah. And it’s not necessarily that you’re being mean or any type of way, but that’s, I feel like that’s probably the way that we feel when we continuously follow up, like we’re having to step on people’s toes, but really we’re not, we’re just getting the job done.

My mentorship moment for you is it’s probably the same feeling you have when you ask for reviews.

Yeah.

It’s probably the same. And I’m just saying, and Mike, did you ever play football or a sport of some kind?

Yeah, I used to play soccer.

OK, soccer.

So what position did you play? Goalkeeper.

Goalkeeper, OK.

So this is a great example. I didn’t know you were a goalkeeper. But when you’re a goalkeeper and someone’s kicking that ball at you fast, I mean, just the ball’s coming in there. I mean, people can really kick a soccer ball fast. There are certain people that want to be a goalkeeper, but they kind of avoid the ball. They try to hide from it.

They flinch. You know what I’m talking about?

But you actually would lunge into it.

Am I correct?

Right.

I mean, you’re aggressive, right?

I mean, you’re like, you had, for some reason you enjoyed it.

Yeah.

Getting a hundred miles an hour fastball.

Have you ever seen somebody who tried to be a goalie? I’m not looking for a name here, but somebody who would kind of hide from the ball. Yeah. This is the same thing for management. Like as a manager, you have to want, like, you have to sort of seek out conflict, but like people. So I I’ll say things like, okay.

It’s 8 o ‘clock.

I need to make sure you put out the flags in front of the elephant in the room store today, Mr. Manager.

Put out the flags that draw the attention by the road.

Put out the flags. And I’m going to call you in 10 minutes to follow up. Call him in 10 minutes. Are the flags up? Can you send me a picture? They’re like, do you not trust me?

Absolutely not. I trust nobody.

Go ahead and send him.

And then I’ll call him back 30 minutes later.

Hey, did you get Google reviews? Yeah, we got one Google review.

You know, the quote is 10. Yeah, I’ll call you back in two minutes. You know, call him back. Hey, did you get a review? It’s been two minutes. I know.

Oh, hey, I’ll tell you what. I’ll call you back in an hour.

And I, my whole day is just following up.

And then over time, the culture happens where people go, he’s going to follow up. And now the people that like the follow -up like to work there and it’s become a great thing. And that’s where we’re kind of at right now, I think, is we’re getting into the follow -up phase. Do you have call recording in place there, Mike? Do you have the call recording for quality assurance installed yet? Yes, we do.

And are you learning some things? Yes. It is very hard to train people on recording experience. Yeah. That’s something we got to do. Now we’re just going through the workflow and then the wowing the customers.

What Sean is saying is that your patients are consistently wowed. Now, I don’t know if that’s because Sean is your hype man or if that’s a real thing, but it seems like people are actually wowing. They’re being wowed right now. People, when they come in, this is if you look at the workflow, they buy something right here. We have to wow them. You’ve got to create that.

wow moment. And again, if you want to download this diagram, folks, just go to thrivetimeshow . com forward slash millionaire thrivetimeshow . com forward slash millionaire. You can download it from my newest book called a millionaire’s guide to becoming sustainably rich.

You got to create that wow moment.

I mean, amidst the checklists and the tracking at some point here, you’ve got to create a moment that wows people where they go, wow. So I’m trying to get everybody’s creative juices flowing here. So if you have a restaurant, I work with a restaurant in Florida right now, a great restaurant. They say, Welcome in. Is it your first time? They say, yeah, it’s my first time.

Oh, well, hey, you get free appetizers on us today and one free adult beverage. Welcome in. And that every time it’s that, wow. And then when you come back later and ask for a review or, hey, what entree do you want? People become generous with how they buy.

Another example, I work with an auto auction. The auto auction says your first time that you buy from the auto auction, you only have to pay a dollar.

more than the actual cost of the vehicle, just to wow people, to get that going.

I happen to work with a carpet cleaning business.

Carpet cleaning business. And what they do is they say, hey, the first time we clean your carpet, we’ll beat any competitor’s price, and it will be at least half off of our normal price. And they go, OK, great. You’ve got to have that wow moment. What are you guys doing, Jenny, to wow your customers there?

Well, there are things that we do. We will oftentimes like give samples of certain things because we know they work. We have a lot of supplement sales that we do. Again, the dollar console is a wow moment because we will spend some 10 to 15 minutes explaining how we’re different. And I feel like they’re wowed because of that. Also, our services are so much different.

We spend time in the room with our patients. We listen to them. They’re not just a number.

And a lot of times, people have never experienced that.

So there’s a lot of wow moments, I think, for all of our patients. I understand that 59 % of your customers are now from word of mouth. Is that accurate? Yeah. That’s huge. Yeah, well, and with the customer acquisitions cost, too, I’ve heard you say this before, Clay, that if you’re advertising and you’re doing a good job wowing at the same time, they compound each other.

And you’ll end up having two to three word of mouth referrals from those patients that are wowed for every one lead you have from advertising. We measured and tracked that they had this last year. For every dollar they spent on advertising, they were able to bring back in $4 .61. So that’s a 461 % return on their marketing investment. It’s incredible stuff. And well, the great news is as we build these systems, If you guys ever wanted to franchise or license or open up multiple locations, if done properly, you should be able to scale it.

It should be very repeatable, very duplicatable. Other things you guys have done, you’ve implemented a database to keep track of your customers, your gatherings. objective video reviews.

You guys are really checking all the boxes. I’d like for you, if you can, Jenny here, to give a word of encouragement for any of our listeners out there that are a little bit on the fence right now and they’re going, you know, I have thought about scheduling a free consultation, but I couldn’t get it done. I don’t know. I hear it’s $1 ,700 a month.

Can you maybe explain your thoughts, what you’d say to anybody who’s a friend of yours or family that asks you about the value about the business consulting?

Oh, well, I would say that The $1 ,700 a month is an excuse not to have someone to mentor you.

It’s kind of like being in a gym when you need a trainer.

We’re not always perfect and business owning is not easy and you need a mentor. I’ve never missed the $1 ,700 a month, even when I was only six months in when we started with you guys. I’ve never, I’ve never even considered it a loss. It was, it was scary at first to make that, but that wasn’t an excuse. I knew I needed someone. to guide me through this.

And you guys have guided us through this, through the entire thing, through employees, through income, through spending, through all of it. And we come through so many problems. There are a lot of problems that are established when you have a business. I mean, you become very overwhelmed very fast and you need somebody that you can call who’s successful, who’s been there that says, you’re not crazy. This happens to all of us. Here’s what you do about it.

It’s been the best decision that we’ve made. Final question I have here for you, as far as Having a turn, like a one -stop shop. Years ago, I hired a business consultant who was great. And he would say things like, and I’m not ripping him, I’m just telling you what would happen. He would say, Clay, you got to work on your business and not in it. I’m going, that’s true.

He goes, you got to delegate to elevate.

That’s true.

Clay, your website is not optimized. And I’m going, this is great, fresh perspective. I go, Bruce, could you help me optimize? No, I don’t optimize. Could you help me work on it?

No.

Could you help me make a checklist? No. Do you make, do you help me with the print pieces that I need to make? No. Can you make a video? No.

Do you help me with my online ads? No.

Clay, and he would used to, he was kind of an Eastern, he’s an Eastern, Northeastern American guy.

And he used to say, Clay baby, let me tell you what.

I don’t make print pieces. What am I, a print piece guy? I’m not a web guy.

We know what I am.

I’m a work on the business guy. You’ve got to find a good web guy. So every meeting we would have would result in me having to find another vendor to pay another $8 ,000 to build the website, $4 ,000 to make the video, $5 ,000 to do it. So every time you give a recommendation, it would lead to another cost.

Can you maybe explain the value of having a flat monthly fee? yeah, I don’t have to ever worry about it. Like it’s I know if I need the website updated, it’s a text away. I know if I’m having trouble with an employee, it’s a text away.

I know if I have need financial advice, it’s a text away.

And again, we meet every single week and all our questions are answered and we’re held accountable to what we need to be held accountable for.

So it really works for us. Jenny and Mike, thank you guys for your time so much. I really do value your time.

I appreciate you guys being here today. And on part two of today’s show, we’re going to tee up another success story because we want people to know it is possible, despite the financial jackassery plaguing our nation right now, it is possible to become successful and you guys are a living example of it. Thank you guys for bringing your baby on the show. We’ll talk to you soon. All right, Thrive Nation, if you’re looking for a success story, something to encourage you that you have the mental capacity and the tenacity to succeed, today’s show is gonna be a blasty blast and a show that I recommend that you take notes, you visit the website, you verify that today’s guest is a real person and she’s not a hologram. Dr. Amber, welcome onto the Thrive Time Show.

How are you? I am doing great. So Jordan, we’ve had the opportunity to work with Dr. Amber here for a while, and she’s having massive growth. So before we get into the details, could you describe what makes her great to work with? Because you’re always bragging on her. So what makes her so great to work with?

Well, for one, she never misses a meeting. She’s always on time. And she always does the action items that I have her do. So whether it’s starting the team, the staff meeting once a week, the daily huddle, getting reviews, video reviews, the group interview, she just does it. And so my understanding is, Dr. Amber, you’re up. The business has grown.

As a percentage, how much have you grown? Is it 2%, 5 %? What kind of a percentage of growth have you had?

Wow.

Um, so just as, um, some examples, um, in December, we grew over like 150 % the month before November, we grew, I think it was Jordan, like 280%.

Um, we haven’t yet hit the end of January, so we’re waiting on the results for that, but we’ve only been open for a little over one year.

Um, and we’ve already seen, I mean, amazing growth.

That’s awesome.

So you’re having the big growth.

And I think there’s a lot of people that they view success as sort of a murky, mystical thing.

I’ll give you an example, folks.

In my family, my wife used to get together with all the aunts for a big Thanksgiving meal once a year.

All the women would get together. All the guys would get together, a big Thanksgiving meal. And there were some of the recipes they had over the years that were written. They were passed down from grandmothers and great aunts.

And you could no longer read the actual ingredients on the note card. It was just a note card with like the remnants of what used to be words. And I’m looking at it, I’m like, how are you possibly making a pie using this? What does this say?

And they would hold it for the nostalgic reason, but it really carried no actual practical value because nothing was written down. That’s how the recipe was. I think a lot of people view success that way. They view it as kind of like, a woo -woo series of guesswork, and they’re chasing this elusive thing called success. And I want you to know here at the Thrive Time Show, we break down that complicated idea of success into tangible action steps that you can take here.

So, Dr. Amber, I wanna get your thoughts on this real quick, just some basic stuff. First off, what kind of a doctor are you? I am an eye doctor or so -known as optometrist. How long did you have to go to school to become an optometrist? For about eight years. About eight years.

And what’s the proper pronunciation of your last name so people can look you up to verify you’re not a hologram? It’s Newton. OK, so you went to college for how many years total? Um, well, uh, total 10 years, but it takes about eight years to be an optometrist.

Got it. And so you’re having, you know, massive growth. And so I want to give people just some visuals here. The first thing we have to do with every client we ever work with is we have to sit down and figure out what are your goals? Now, I’m not asking you to share on this public platform, what your goals were or what they are, but did you have in your mind, did you already have goals established or is that something that you needed help thinking of? I would say that’s kind of a twofold.

We had, my husband and I, we had some goals in mind, but I think it was truly kind of as a new start business, kind of hard to even categorize those goals and really put into perspective how much you could grow and how much you could reach those. So we knew we wanted to get improved, but we were kind of in a rut and didn’t quite know how to do that. and enter lovely podcast and actually taking the step to join.

I am super, super glad you’re so transparent about this, because I know a lot of people feel overwhelmed.

And so I’m going to give people kind of a visual here.

So step one with every client we work with, and by the way, folks, if you go to thrivetimeshow . com, you’ll see thousands of testimonials from real people. Step one, we have to step back. our revenue goals. What’s What’s our annual goal for revenue? And then what’s our weekly gross revenue goal?

Now, step number two, we’ve got to know how many patients we need to see just to break even. Now, Jordan, you work with a lot of wonderful clients.

But again, with Dr. Amber, I mean, you’ve been bragging on her for quite a while here. Some clients, they get kind of emotional when it comes down to making the tracking sheet. Right. What’s the process been like working with our good friend here as far as making that tracking? Was it a complicated thing? Was it a multiple month thing?

Or did you guys knock it out pretty quick? No, it took maybe like the first meeting, maybe the first two meetings just to nail down everything and what everything meant. And then from then on, it’s just, it’s always plugged in before every meeting. All the numbers are plugged in. So, the income for the week, the expenses for the week, the profit for the week, the leads, how much the ads were this week. It’s all plugged in and it took zero time.

Now, as far as… You know, as far as you have to measure what you treasure, I mean, that’s a big thing. We all have to measure what we treasure. As you as a doctor, Dr. Amber, how does that help you to know all your numbers and to see it all on one spreadsheet? Absolutely. I have been telling Jordan in the past that otherwise you were just kind of flying by the feet of your pants.

I mean, I thought the numbers looked good. We’d go day to day at the end of the day, looking at like the actual gross, but you had no way to actually track, okay, how many patients did you see? How many new patients did we see? Where’s the money going? Also just looking at the amount of leads and how that kind of correlates in patterns to how many reviews we got. And then also where all of our like dream 100s going, Google, all of that.

really puts it in perspective and gives you a goal and an actual item to be accountable for. And again, I’m looking at the numbers here. It looks like you’re up about 200%. I mean, because again, you had some months where you’re up higher than that, and some months a little less.

But I mean, you are absolutely growing.

I want people to know this. I’m going to pull this up just to kind of brag on you. This is so important. I want to do a search here. I want to do a search right now. We’re going to go to usdebtclock .

org.

I’m not trying to depress anybody. But if you go here, there’s a middle column where they keep an accurate track of how many Americans identify as being self -employed. So in America today with a population of approximately 330 million Americans, we have 9 million 9 ,047 ,817 self -employed people. And according to Inc. Magazine, 96 % of businesses fail, according to Inc. Magazine.

Now, I’m not saying that Inc. Magazine is the end -all with stats. You also have the U . S. Chamber of Commerce with similar stats. What we’re finding is most businesses don’t ever succeed.

So statistically speaking, just so we’re clear, If there’s 330 million Americans out there and only 9 million of them are self -employed, that’s like 3 % of our population is self -employed. Now, if you talk about 96 % of them failing, we’re down to now only 4 % of that 3 % is successful by default. So again, if you’re out there today and you feel like you’re struggling, don’t feel bad. You just got to follow a proven system. Now, box number three, Jordan works with our clients to figure out your schedule, your boundaries, how many hours you’re willing to work. We’ve got some doctors, true story, we work with, who say, I’m going to work three days a week, that’s it.

Other doctors say six days a week. Some say seven days a week. How important was it for you and your husband and your team to figure out the hours that you would be open, the hours you’re not open, just in terms of just blocking out that time? Um, for me, it’s invaluable. So, um, a little bit of personal story. I actually just got back from quote unquote, I guess you’d call it a maternity leave, Jordan.

So it was actually the only time I missed a call with him was when I was giving birth. Um, so finding the time for when I needed to work and when family

um, was invaluable. And I think also having that be a recipe where I could still succeed, um, makes it even more important, especially as a mom and a wife, um, being able to have my own business, but also being able to have boundaries on when I would actually see patients, when I would work on the business and then when I would be able to go home. This is awesome. Again, folks, this woman has given birth to a baby, which in my opinion, you deserve a Lifetime Achievement Award. Any time a woman gives birth to a baby out of their body, they deserve some kind of Lifetime Achievement Award. But also she gave birth to a successful company at the same time.

So the time will never be just right, but everybody out there, you got to block out time to be successful. There’s never a perfect time. You’re never too old or too young. You just got to do it. Now, box number four, If you had to figure out your unique value proposition, and we had to improve the branding box number five. So we look at your website, navigationicare .

com. And a website, by the way, folks, is a little bit like a garden. You’re never quite done. You’re always pulling weeds, always tweaking. As we look at it now, I’m sure we’ll catch something we want to fix tomorrow or improve. But the idea is you have to eventually launch.

And perfect is the enemy of done. Perfect is the enemy of done. So I want to talk to you about that for a second. I find that a lot of doctors I work with are hesitant to launch the site until it’s perfect. Therefore, they never launch it. But I find that the clients that are the most successful can launch it and then say, you know what?

I’m going to come back later and fix my lobby. I can come back later and adjust my logo. I can come back later and improve the look of my website. Could you talk about the process of launching the website? What was that like to work with Jordan and your team there, our team and your team? It was really helpful.

He was pretty confident in us from the beginning. I was, I guess, as a doctor, you’re a little nervous and you don’t want to make videos of yourself.

I’m a pretty humble person, so that aspect just needed a little push and shove.

He’s done great on the website and just basically with our Navigation iCare logo using that, but also just capturing what the office is, the energy within the office, and also being encouraging when we kind of find a tune. For instance, our no -brainer and our deal on that, he was really helpful in making that succeed. Now, a no -brainer. I don’t want you to get lost with the language. I’m going to pull up this diagram again. Hopefully this diagram is helpful for everybody.

With my clients, they always tell me it’s like it helps them so much to see it. After we start the marketing, this is box number six, the three -legged marketing stool, which is how do we get customers. Once the phone starts ringing or once people start visiting the website, you have to have a no -brainer offer that is so good and so exciting that somebody who doesn’t know you is willing to fill out the form. So just let me give you an example. I am not the only guy, this just in, the only guy that cuts hair in the city of Oklahoma City. So if you do a search for OKC Men’s Haircuts, my company, Elephant in the Room, is not the only company that cuts hair.

But if you do a Google search for OKC Men’s Haircuts, we clearly come up top in the search results. And then people go to the website and they go, I don’t know about this. There’s other options. These aren’t the only people I’m looking at. They’re not loyal to my button.

They’re not loyal to my website. And they look and they go, wait a minute, first haircut’s a dollar. I could try that. Because it’s the risk and reward, whether it’s conscious or subconscious. People do not want to have a bad first experience. And I see so many optometrists, specifically, and doctors that say, first exam, only $400.

And people are like, huh? And it’s not appealing. And people then have a horrible experience, and they go, man, I spent $400 for a terrible experience. But this is a great offer you guys have come up with. Talk to us about the offer, the no -brainer. and maybe what kind of value that’s had for your business.

Absolutely. So the first -time exam and a pair of glasses is $99. We did fine -tune that a little bit at first. We had a kind of an age range on it since we see all the way from six months up. Since I came back in December, we actually fine -tuned that to be $99 for everybody. It’s been excellent.

Jordan can attest to this. Our phones lately are ringing constantly. Like, we kind of have a blessing in disguise, a good problem to have. it really busy with constant calls for leads or even our lead sheet with people that want to know more. It is a great first step as well. So it gets everybody in the door.

It’s not a $99 and then end there. We have so many people that take advantage of that as step in the door, and then they love our office and the experience and they want to invest more. They get another pair of glasses, they get contact lenses, they say, oh my goodness, at the checkout, they want to schedule their whole family or their best friend. So it has been invaluable to grow up with this.

Nothing that we would have ever thought of So completely, completely just mind -blowing how much we’ve grown since we’ve started using that. You know, one thing about business consulting is it’s a lot like hiring a personal trainer for fitness. They’re very analogous ideas. You hire a personal trainer for fitness and you don’t show up, it’s not something you can delegate. You can’t just say, Jordan, You’re my personal trainer, but I don’t want to work out today, so I’m sending my good friend Carl, my office assistant. He’s going to work out in my place.

He’ll do some pull -ups, get him on the burpees, get him on the pull -ups, have him run a lot of crushers, OK? Because I want to get in shape, so really push that guy. And I think a lot of people view business consulting that way. It is a participation sport. It is a full -contact sport. And if it wasn’t for that, I don’t

Amber, the system wouldn’t work. You know, and with a lot of our clients, we help them design their office, their lobby. But in this case, with Dr. Amber, she really put a lot of thought into the design of her business. So when we send people into the actual office, they’re having a great experience in the actual location. The sights, the smells, the sounds, the whole atmosphere is great. And a big kudos to you for doing that.

Because again, if we help people market off a cliff, we have a lot of our clients, we do the interior design and we help them with that.

But there are some doctors that say, I will decorate my own office. and it’s the worst thing possible. So you’ve done a great job with that. Now we talk about sales, moving into sales. Eventually we have to sell something. Eventually we have to sell something.

So sales scripts, recorded calls, one sheets, print pieces, all of that. How important has it been for you to begin to put in sales systems? Because the word sales for most optometrists is almost like a curse word. How important has it been to put in sales systems for your optometry clinics success? Well, I would say it’s been a pivotal point of growth. So we have lead sheets where we get back in touch with anybody who wants more communication.

We have call scripts that make it just seamless for our team from Day one, even, we brought on a new staff member, the beginning of, or pardon me, the end of December. From day one, she knew how to answer the phone. She knew what was expected and how to schedule a patient. She knew about the no brainer. It makes it just a lot easier because of a small practice that just opened up. don’t really have the time, nor am I the most useful in training.

As well as my other staff, I would rather have them be answering the phone, scheduling appointments, keep doing their job. And then the sales part, yeah, no optometrist really likes to sell. We would rather like to recommend or prescribe, but it is one of the few practices, along with kind of dentistry, where actually for the profession, Yes, I have an IBM, but we make a lot of our money and a lot of our business by actually selling or the consumer purchasing something. So with the selling process, Jordan would attest to this. I definitely have A -plus players right now. We’ve kind of weeded out the weeds per se and some B and C -plus players, which has been a great stepping stone to a new office.

But the energy and the staff really help in the selling. for them to know the product, for them to feel confident, and for them to kind of quote the deal.

And we have checklists for all of that.

They make it really easy on, okay, what’s the price on this? Can they get this with it, et cetera. Now, for anybody out there who goes to, you wanna see an example of a system once it’s done, I should say, or is getting closer to done. If you go to eitrlounge . com, folks, and you click on the staff button, I unfortunately cannot give you the passwords to my franchise, but this is what it should look like behind the scenes. You basically have all your documents and all your checklists documented.

So as we work over the years with your practice to help it grow, eventually we’ll have every system, everything documented. So my staff, if they’re looking for the opening daily manager checklist, they can just click on the link.

And bam, all the documents are there, all the systems. And it’s a process. But at the end of the day, what you look for in business is you look for what’s called a return on investment. Many of our listeners already know that, but I want to make sure we’re on the same page here. My game or my goal, my process is to help you bring in more money than you pay us. And so I hire an accountant.

Just full disclosure, folks, I spend about $4 ,000 a month every month on the same accounting firm.

I have no problem with them at all. It’s called CCK. They’re an accounting firm based in Tulsa. They do work with clients all over the country. But it’s called CCK Strategies. I don’t make a commission for recommending them, although I’ve asked.

But I do not make a commission for recommending them. But I pay about $4 ,000 a month to them. And you might say, well, why do you pay them every month?

Well, because every time I have an accounting question, I can get on the phone and get the answer real quick. And so having those recurring weekly meetings keeps the accounting on track. Full disclosure, I work with a law firm called Winters King. Again, I don’t make a commission, although I’ve asked, wintersking . com. This is who I use for all my legal stuff.

And people say, man, why do you spend four grand a month on your legal and four grand a month on accounting? Are you spending eight grand a month recurring? Yes, because I don’t ever want to get myself in a legal conundrum.

I want to stay on top of these things. And I think that’s the same thing with business consulting. We charge you $1 ,700 a month, 1 -7 -0 -0. Could you speak to, just for the sake of time, when you pay the $1 ,700, how would you describe the value you’re getting back as far as that value proposition, the $1 ,700 you’re spending versus the value that you’re getting back? Well, the only word I can kind of think right now is no brainer. Pardon to say it, but it’s kind of a non -negotiable.

So the return on investment is something that really can’t be quantified with the growth we’ve had and just having the stepping stones along the way on what we need to do. Jordan kind of said, it’s kind of like almost like a rinse, rather repeat, keep doing, and you’ll see growth. But I think having him there as a coach and that accountability to meet each week is just the best. I think my husband and I are all in. And we would say it’s just part of our business right now. Now, I would tell people, if they lived in your area and they wanted to have an eye care experience that is awesome, I would say, hey, it’s not going to be easy.

So worst case scenario, you go in there and you had the worst experience possible, which you’re not going to have. It’s just a no -brainer. But at the end of the day, you have to try it out, folks.

You have to go to the website. You have to look into it. You have to schedule that consultation.

But for anybody who’s in your area, what markets do you serve? Can you tell us what area are you in and where can people, what kind of our, I guess, what geographical area do you service? So we’re located in Chesapeake, Virginia, we are this area is part of a seven city or kind of seven suburb area called the Hampton Roads community, we actually have. Most of the military, we have the largest Navy base. We have a Air Force base just north of us.

So we get an influx of a lot of different communities of people.

A lot of people who have been here long term in the Chesapeake area that’s very rural, but growing.

We also get people who are from Norfolk, who are from Newport News, who are across the water. It’s really seven cities that is an inner structure. of just different bridges and land, quite different than the Midwest, although my husband and I are from the Midwest. But the Navy is what brought us here, and my husband now is more reserve out of the Navy, active duty, and we just are really blessed to serve a community that supports the Navy and the people in it. And we’re just a quick, brief 14 -hour drive from your office. So if anybody in the Tulsa area, it might be worth the 14 -hour drive.

You’ll have to do the math, folks.

But it’s only 14 hours away from Tulsa, Oklahoma. Now, final question I have here for you. And again, we help you with the HR, the hiring processes, the checklist.

There’s a lot of stuff we do. I just want to be able to celebrate your success and that 200 -plus percent growth there. But for anybody out there that’s thinking about scheduling a 13 .5 -hour drive, we have thousands of testimonials people can see by going to thrivetimeshow .com com and clicking on the Testimonials button. But what would you say for anybody who’s thinking about scheduling a free 13 -point assessment?

Because we only take on 160 clients, so I don’t want to waste anybody’s time. I don’t want anyone to waste their time. What would you say to anybody who’s thinking about scheduling a free 13 -point assessment with myself? I would say 100 % go for it with the caveat, are you willing to put in the work? Are you willing to be held accountable every week? And are you excited about growing more than you probably could have ever imagined and more than you’ll be able to do on your own?

Boom. Dr. Amber, I really do appreciate you carving out time. Jordan, thank you so much for making this happen. Jordan’s always bragging on you, and it’s great to be able to celebrate you here on today’s show. Thank you so much. Thank you, appreciate it.

Thank you. Bye.

We are probably going to have an amazing business conference here at Tulsa Ruslin.

Yes, we’re joined by Tim Tebow. Tim Tebow is going to be joining us right here at the Thrive Time Show World Headquarters, June 5th and 6th. He’s a very successful football player, obviously a Heisman Award winner, but he’s also a very successful entrepreneur.

Now, when you work with real clients, Sean, real clients you really work with to help them grow their companies. Do you ever hear a business owner tell you that they didn’t have time to get something done? every day. How often is is not having enough time a problem for business owners? All the time. It’s almost it’s like maybe 90 % of the issues as people are trying to grow their company.

Well, Tim Tebow is going to come join us here at the in -person time management and his approach to personal self -discipline and getting things done. Also at the workshop, I’ll put up on the website so people can see it here. Also at the two -day interactive workshop, Sean, we are going to be teaching accounting, systems creation, marketing, human resources, how to hire, inspire, train and retain great people, accounting, social media advertising, search engine optimization.

Sean, what’s the area where most clients ask you for help the most? getting leads, is it hiring people? What’s the biggest issue that most business owners have by default before they come to one of our workshops? Well, I think it’s management because time is the most valuable resource for these business owners and being able to manage their time is the first thing. Once they get that under control, then generally the numbers You know, being able to track their business and be able to make the best decisions based on numbers rather than emotions is a big area. And we teach all of this stuff at the business conference, particularly you, Clay.

You love to hammer on time management. It’s my favorite part of the conference.

Now, I’m going to pull this up real quick here, because we’re going to go through it. If you’re not excited, I want to get you excited about what we’re going to cover at the workshop here. The two -day interactive workshop. This is my 20th year hosting workshops. So I’m telling you folks, we’re in rare form here. So one is the idea of establishing your revenue goals.

I think most entrepreneurs don’t know their revenue goals. Would you agree or am I off my rocker? No, that’s totally a very important point we do with every one of our new clients that come on board is we have to establish the revenue goals. And generally speaking, we have a vague idea, but not an exact idea that can be engineered down into like the daily goals for sales. And so that’s a really big one. even numbers.

What kind of sales do you have to do to Five, branding. How do you improve the perception that people have of you, your business, your brand? Box number six. Marketing, your three -legged marketing stool. What is a turnkey way for you and your company to generate leads so you can succeed?

Because if you don’t have any leads, your business will bleed. If you can’t sell, your business will go to hell. You’ve got to generate leads. Sean, how often do business owners by default tell you they have a hard time generating leads? It’s almost all of the time. It’s really a huge struggle.

And many times they may be creating leads, but just through word of mouth. So they get to a point where we’ve implemented systems, and then they need to create more. But they’ve never had to do it. So there’s a lot of different scenarios where business owners are like, how do you create leads? Something we hammer on at the conference a lot. Box number seven, create a sales conversion system.

Again, box number seven, create a sales conversion system. Sales scripts, recorded calls, one sheets, pre -written emails, lead trackers, all of the sales tools, the sales print pieces, the one sheets, the big screens that you see inside the business. Whether you’re a doctor, you’re a dentist, you’re a lawyer, or a lawyer, you got to have sales systems in place. We help you with that. Box number eight, what does it cost you to get another customer?

Step number eight, what does it cost you to actually acquire a customer? Step number nine, it’s hard to build organization if you’re not organized. We’re going to teach you how to create repeatable systems, processes, file organization. Box number 10, we’re going to teach you how to manage people, real people, on the planet Earth this June. in, we’re going to teach you how to manage real people on the planet Earth. Box number 11, how to create a sustainable schedule that works for you and your family.

Step number 12, how to create human resources systems for recruiting, hiring, training, and retaining great people.

Box number 13, accounting. This just in, we have to cover accounting. It’s not how much you make, it’s how much you keep. We’re going to cover all the accounting things you need to know.

And step 14, finally, What is the point of even achieving success? We’re going to go over that.

What is the point of even achieving success?

How to design a life that you’re excited about.

How to design a life where you carve out enough time for your faith, your family, your finance, your fitness, your friendship, your fun, and where you’re going to spend your focused time.

We’re going to go through that, all this and more.

Now, the workshop, Sean, it’s April 9th and 10th. It’s a two -day interactive workshop. And tickets, we always do it. It’s $250 or whatever price that someone can afford. Sean, why do we let people name their price? Why do we have scholarship tickets available?

if somebody can’t afford the $250 general admission ticket?

Well, we don’t want anybody to miss out on it.

You could be at a startup phase, or you could be way along in your business.

But we want to make it accessible for everybody.

I think it actually goes back, too, to a story of your dad. And it goes all the way back to how you’ve always done this as a business coach, trying to make sure that your average people out there have access to the things that work. Now, 7 AM to 5, Sean, why don’t we go from 7 to 5 both days? I mean, it’s 10 hours a day. 20 hours of training over two days.

Why do we do 10 hours a day, Sean, of back -to -back workshops?

We do a 30 -minute teaching session, we do a 15 -minute question -and -answer session, and then we take a break.

30 minutes of teaching, 15 minutes of question -and -answer, then we take a break. Why do we do that format, Sean?

personal situation and your questions on the board. Tim Tebow is our keynote speaker. Question number three, how much does it cost to come to our in -person two -day interactive business workshop right here in Tulsa, Oklahoma? I think it’s, did you say it’s $250 or whatever you can afford? That’s right, $250 or whatever you can afford. Sean, how do you spell Eric Trump backwards?

P -U -M -U -R -T -C -U -M -U -R -T. I -R -E.

Ooh, that took a long time. I’ll have to listen to this. All right, again, that’s Sean Lohman. I’m Clay Clark, and inviting you to come join us at the in -person Thrive Time Show two -day interactive workshop. This event is April 9th and 10th, 2026. Get those tickets at thrivetimeshow .

com. Once again, that’s thrivetimeshow . com. Right here in Tulsa, Oklahoma, Tim Tebow, baby. It’s Tebow time in Tulsa, Russia. Clay Clark is here somewhere.

Where’s my buddy Clay? Clay’s the greatest.

I met his goats today. I met his dogs. I met his chickens. I saw his compound.

He’s like the greatest guy.

I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. Luke Erickson here with the Thrive Time Show. As you can see behind me, we’ve got all kinds of of energy going on.

People are starting to show up for the conference and it is hot in this place. We’ve got grill guns over here. We’ve got people playing the drums. We’ve got a fire. And man, people coming. My name is Kevin Thomas and the name of our company is MultiClean.

We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times.

I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. In six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team. 4 ,000 % from February to February. Now I can better that. OK, Clay, I don’t think you know this.

I don’t think you know this. I’m pinching myself.

And if I cry, forgive me.

In the last two and a half days, we have bettered our entire month of February. in the last two and a half days. I heard about it on the podcast, started listening to the podcast, became a fan and then figured out about the workshop. I own an insurance and financial services agency, and I was hoping to learn from the workshop systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently. The atmosphere is second to none.

none. It’s a high energy really cool atmosphere to be around. Contagious I would say. Just something every entrepreneur I think would appreciate and love. I’d say humorous high energy and full of substance which I think is the key.

A lot of business coaches or seminars Maybe you’re high on motivation and making you feel good, but don’t have a lot of substance that you could take back and implement, you know, the following Monday, where his does.

Man, there’s a lot of valuable things. I’m gonna say, like, I came to, this is my second workshop.

The first workshop I took back really the importance of a group interview. I used to spend hours and hours interviewing people, screening resumes, and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far. And I think they’re missing out on, you know, expert advice from somebody who’s been there, done that, built companies, has learned a lot of lessons. You know, that’s what I’m always looking for is somebody that I can lean on. that’s ahead of where I am.

And I think if you choose not to come, you’re missing out on a lot of good advice that can help your business. Hi, this is Charles and Amber Colaw. We’re the owners of Colaw Fitness. We heard about Clay Clark through Paul Hood, our CPA. We’ve worked with Clay Clark for the last two years. Clay Clark has helped us take our three locations in three different states and create checklists, workflows, task lists, time blocks for every employee.

He’s helped us with creating systems and audits for every department, quantitative scorecards for each department and every position so that everybody has a number. It’s been able to give us a lot of time freedom and financial freedom and peace of mind to know that everything’s running efficiently. And he’s been helpful with a lot of marketing, search engine optimization, helping us really rank high in Google, and pretty much every area of the business. He’s been very, very helpful. We would describe the experience of working with Clay as very energetic. He’s full of energy.

He’s very encouraging, very motivating. but also accountable. So it keeps us accountable and we love that accountability. It keeps our drive in the right direction so we’re not chasing things that aren’t worth spending our time on. He’s a great coach.

He helps push us on certain areas, helps coach us in certain areas.

You know, we’re all emotional creatures and we go up and down and he actually will tell us kind of where we’re at, how we can get from there. And even like emotionally, like when we’re stressed about something, you’ll have a story to relate to. And it really helps us in every area of our business. It’s been very, very helpful. I think Clay’s ability to have a whole team behind him that help him with all of his clients, all his coaching clients, is that it allows Clay to just he’s really good at and that’s working one -on -one with the client and coaching them and then he can have his amazing staff come in and help you accomplish all these goals that you’re setting.

And of course he has all these resources whether it’s videographers or whether it’s web developers, that they can quickly jump on your project, knock things out. He can quickly give you the right coaching. He’s just got a whole team of people that whatever area you’re lacking in, in your own company, he’s got resources from like video, web design, search engine guys who are just knowledgeable in that. Even though he knows a lot of that stuff, he’s got these capable lieutenants that are ready to just take off and help you get that stuff done. More stuff gets done on a weekly basis than you would on, like, probably most… than an individual. Yeah, than an individual or some other company.

We’ve worked with several companies before and it just… Not as many things get done on a weekly basis, so it’s been very helpful. Well, the conferences for me, I’m a slow learner, so I have to learn over and over again, hear things over and over again. I’ve been to, I think, eight different conferences, and each time you come, I learn a few new components. Some things are repetitive, but a lot of the stuff just resettles, and I get a little bit more depth into each component. So, I’ve been to eight of them.

They’re all super entertaining. He’s very funny, very encouraging. You get to kind of self -reflect a lot. A lot of the stuff is really polarizing. You do a personal inventory of yourself, and you’ll think, like, hey, I’ve really got to work on this, really got to work on that. So every time you come, I still get a lot of value out of it.

And as much as every conference is the same, it’s totally different.

So I think we’ll hear stories we haven’t heard before. They’ll have entertainment, or they’ll have speakers you didn’t have before.

And like you said, you just always catch a different part of the material. maybe you didn’t catch before. It’s worded differently. And it’s really cool, because some people that you’ve seen like a year ago at a conference, now they’re being showcased as a success story. And you get to see their website. You get to see how their stats and all their metrics have improved and the revenue improved.

So it’s really cool to see people that just a year ago that, of course, we’ve been here two years, that just came, that I met, is now being successful. It’s really encouraging to see other people accomplish that stuff. Clay has helped us optimize our website and helped with really topping the right search engines that we need to make sure that we are very, very competitive with all of our other competitors. Basically, he outlines exactly what you need to be accomplishing, and he creates tasks that we have to accomplish and his team has to accomplish. I would say over the last two years, we’ve totally ramped our website, we’re topping Google in every one of our markets. We’re just doing, I would say just doing really, really good.

I feel very, very confident in all of our future locations and making sure that we’re in front of the ideal and likely buyer. It’s very encouraging. It’s important to me that to know when I’m working with Clay, you know, I’ve been in business for a while and met with him even when I already had three businesses in three different states. And to know that what I share with him is staying private. He’s not sending that out to anybody else. to know that when he’s working with me, he’s only working with one other, no other gyms that are in direct competition with me.

It’s very encouraging to have something you can trust and rely on that he isn’t going to like somehow tell your trade secrets or give information away. Just really awesome that he’s a trustworthy guy, really cares about you as a client. For us, it’s been a complete mind freedom because Clay has helped us create a lot of different documents and one sheets for every department, put quantitative scorecards to each department. And so for us, it’s been very encouraging to get us peace. As an entrepreneur, it’s stressful.

You go to bed at night, you’re worried, like, did we cover this? Did we cover that?

So he helps extract everything out of your brain, everything from your business, put it into document creation, put it into checklists and workflows for every person in each department, and make sure that everything’s getting done every week, every month, and funnel that all into KPIs, or key performance indicators, as you can see on a weekly basis to make sure you’re moving the needle in the right area of your company. It’s very encouraging and gives you a complete mind freedom and peace to know that that stuff’s created so you’re easy to duplicate and scale your company. Right, and then we can spend time doing what we’re really good at. and just trust the system. I honestly believe everybody needs a coach. I think we’re all inherently lazy, selfish, and carnal.

I truly believe that humans are humans. If we’re standing, we’d rather sit. If we’re sitting, we’d rather lay down. And if we’re laying down, we’d rather be asleep. So to have somebody that challenges you, have real active candor, and be honest with you on every aspect of your company is really, really encouraging to me because I want to know. I want to work on what we’re weak at.

I want to see any areas that we’re not doing well in and see his perspective. from a third party, because you can look at your own business and just see the good. It’s good to have somebody who’s done this with hundreds of companies. Really look at your company, reflect on your company, and see little chinks in the armor to make sure you cover that up, so your competition can’t get to you, and that you’re successful overall in the big picture. Yes, I would recommend Clay Clark because he is a great friend, great encourager. To me, he’s been a wonderful friend.

You can tell he cares. wealth of knowledge. He’s worked with so many different companies and different businesses. He could take a concept that he’s used before in the past with somebody totally different industry and see how it would work perfectly for you in whatever niche market you’re in or whatever type of service you’re providing. And so his brain is just a wealth of knowledge and just to have that type of perspective on you know as a part of your team and your own company is huge, super valuable.

So I would definitely encourage people to use him. But one thing is you got to be coachable. You got to be wanting to get feedback. You got to be wanting wanting to really grow your company. You gotta want to put that extra 10 hours a week to working on your business and not just in your business. And so, yes, I would recommend it to anybody who’s wanting to grow their company and provide great systems, checklists, workflows, great encouragement, and have accountability.

I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay. And my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing.

I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our leads from our website.

has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month.

Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry.

He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my expectations. wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in.

I mean, we’re a big company that’s definitely one of the largest in town.

And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way.

I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800 % increase in our internet leads going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t. My name is Danielle Sprick and I am the founder of

D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay -at -home mom for 12 years and my three kids started school and they were in school full -time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people, I love working with people, I love the building relationships, but one thing that was really difficult for me was the business side of things.

The processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us.

We launched our brokerage our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m in today building a business having 16 agents.

But I have to give credit where credit’s due and clay. and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else.

I do things my way. I do what I think is in the best interest of the patient.

I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school.

I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63 ,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan.

He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.

Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effect from you are good ripple effects, you know what I mean? People rave about what they learn from you, so congratulations. So we’re pretty excited about that. Pretty much just listening to what they have to say, their hiring process has just really been incredible as far as finding good quality help and just the accountability of meeting up with them weekly.

like such good insight, the resources that they have for specific business questions. It’s all been really incredible. It’s been a great experience. So I’d recommend it to anybody. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day -to -day basis.

Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid -June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach, Luke, from Thrive Time. It has been insane, to say the least. I started working with them in mid -February of this year, so we’re about four months in of working together, and it has completely changed

my business in pretty much every facet. So I’m going to check my notes here. So in four months, my leads have tripled. I was getting probably like two leads a week. Now I’m getting more in the like 10 to 15 leads a week.

I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. Hiring quality employees has become much simpler and less stressful by using their systems for hiring.

I typically only get maybe two complaints a month, if that, and everybody shows up to work.

I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now, and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews and interviewing every single week. It’s just been great and I don’t waste as much time. low -quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great.

Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them.

So that’s just great. Worth every penny. I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. do what they say even if you think it’s stupid or ridiculous just do what they say because it’ll work you know people when they look at my business you know people in my town they think I’m lucky they think I’m just you know, things just happen for me.

And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, you know, of course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that.

They’re so excited for me. So it just, it’s the best thing ever. And I would suggest to anybody to work with them. So sorry for the long -winded reply, but I just had so much to say, and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there, everything you guys have done for me, and I am so excited to continue to work with you for years to come. Thanks so much for watching.

My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they You know, they eat a cheeseburger instead of hiring a coach. You know what I mean? And so my coach pushes me. They’re younger than me. They push harder.

They’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons. I wanted to learn how to play Monopoly in real life. So he was my coach.

Transcribed with Cockatoo