How to Grow a Medical Practice, Mortgage Business & Fencing Business + Revenue Goal Setting 101 + “We’ve Almost Doubled Since We Started & Now I Am Working On My Business.” – Dr. Spurrill (Founder of OfficialSynapse.com)

Audio Transcription

Transcribed with Cockatoo

(Speaker 1)
I have questions about revenue goals. This will be one of mine. Spurl, I want to get your thoughts. You’re a doctor. This is Spurl here. Dr. Troy Spurl, you’re based in Minnesota.

(Speaker 1)
Officialsignapps.com is the business. How much have you grown since we’ve started working with you?

(Speaker 4)
We’ve grown, well, we’ve almost doubled, but here’s the biggest thing. 70% of the business was me. And as a doctor, that’s a big deal.

(Speaker 1)
Crank his mic up. Hey, up there, upstairs.

(Speaker 26)
Hey, psst.

(Speaker 1)
Can you crank his mic up?

(Speaker 41)
Yeah.

(Speaker 5)
Hello?

(Speaker 1)
There we go.

(Speaker 11)
Pay attention.

(Speaker 5)
So essentially, my business has actually doubled since we started. But it’s not because of me. I brought in 70% of the revenue stream and now I’m working on my business, not in my business more. So now I actually have a business.

(Speaker 1)
Does that make sense? But I know when I was building my DJ company, back to you, I didn’t care about working on my business at all. I just wanted to bring in business. Like the idea of working on my business didn’t make any sense until I had more business than I could do. Does that make sense? So we’re all in different phases, but the revenue thing, this is what I see a lot, and I’m just going to give you some examples.

(Speaker 1)
I encourage you to write this down somewhere on page zero. And Ryan Wells, once we find Ryan Wells, I want to bring him up here. But real estate photography pays really well. Does anybody know that? Real estate photography pays really well. Does anybody know that?

(Speaker 22)
Does anybody?

(Speaker 20)
No?

(Speaker 1)
You ever had that thought? So like the people that take the photos for real estate listings, you can make really good money with that, and it doesn’t cost a lot to get started. It’s like $10,000 or less, and you can seriously, sincerely, as a real number, you can make more money than you could make as a doctor doing real estate photography.

(Speaker 1)
Another example would be like carpet cleaning. Oxifresh, that’s a brand we work with. There’s 540 locations right now of Oxifresh. You can make more money than a doctor cleaning carpets.

(Speaker 5)
A lot of people making more money than doctors right now.

(Speaker 13)
Yeah.

(Speaker 1)
Thanks Clay. He’s not poor.

(Speaker 40)
He makes good money.

(Speaker 1)
The question I have is then, why would anybody pursue formal education ever?

(Speaker 40)
Because they want to help people, Clay.

(Speaker 2)
I don’t get it. But I want to make sure someone’s getting this idea. Your amount of education is not at all related to the amount of compensation you will earn. Are we on the same page? So your compensation and your education are two unrelated ideas. This would be like me telling you how many History Channel episodes I’ve watched, therefore pay me more. They’re not related. So you get paid for the value you add to the hour, not for the number

(Speaker 2)
of hours you’re working. So when you think about this first box, revenue goals, so JT, you train dogs, that’s what you do. You train dogs, you’re a dog trainer. People pay you ultimately to have their dog trained, and you have a thing where it’s a money back guarantee if you don’t completely train,

(Speaker 2)
walk them through the value proposition of what you tell someone when they become a potential customer? Yeah, we have a lot of no-brainers. So one is we’re the only trainer in the state and one of the few in the entire world that any age, any breed, you pick the command and the distraction works around.

(Speaker 2)
So if you have a 14-year-old pug that’s eating the chickens, we’re not done training until your 14-year-old pug comes away from chickens. And then you have a money back guarantee, we’ll beat any competitor’s price, no matter what you do with us, you get lifetime group class,

(Speaker 2)
and you get lifetime phone support, because we want to be there for you for the rest of the dog’s life. So all of those things together, it’s like, why would you not? And the only reason is, is because if we’re getting results,

(Speaker 2)
but it’s at the expense of the dog’s personality. But that’s our number one goal is obedience but never at the expense of the dog’s personality. And that’s a big one for clients, too. Because if I could tell you, hey, your dog will never do any of the bad habits, however he’s going to sit in the corner all day,

(Speaker 2)
you’d be like, no, it’s not worth it.

(Speaker 1)
So those are all the different things that we offer. I wish I could go back into that mindset. I wish I could convey it more succinctly. But when I was working at Applebee’s, Target, and DirecTV, my boss, his name was Ian. And Ian was a very fabulous, fancy man. And so Ian, who I worked for, was a very hard left, like every conversation was hard left.

(Speaker 1)
I would ask him, how are you doing? And he would hard left. Everything was a hard left political, everything. You wouldn’t be asking about a political statement. He’s just hard left. And it was everything was, he’s trying to recruit me

(Speaker 1)
to rally with him. And it was like, I’m going, I really, really hate working here mentally. But I stayed at Applebee’s, but I did not like working for Ian. Then I worked at Target, and my first boss was a disaster. I thought to myself, I cannot wait

(Speaker 1)
till I can quit working for this man. Have you ever had a low-energy boss who doesn’t care? This guy was low-energy, and he didn’t care, and I’m thinking, I cannot believe I work here, but okay, and I kept it positive. But, so I worked at Applebee’s, Target. Now, direct TV, my boss’s name was Lex.

(Speaker 1)
He looked like, very much like, who’s that Cruise guy? He’s the office linebacker, Terry Cruise?

(Speaker 5)
No?

(Speaker 1)
Terry Cruise.

(Speaker 25)
Terry Cruise.

(Speaker 1)
Yeah, Terry Cruise. He looked just like him, and he was a phenomenal boss, and he was great, but what I’m telling you is as I was working at those jobs, I was making $7 an hour, $8 an hour, but I kept thinking, box number one, I want to be able to, and to give you context, my wife and I, we got married when we were 20,

(Speaker 1)
and we built our first house when we were 22, and I pretty much hit a lot of those financial goals when I was 26, 27. Well, I didn charge someone 600 bucks. And if I do it myself, I get to keep all 600. And if I pay someone else after commissions

(Speaker 1)
and merit-based pay, I could keep about $175 per gig. And so if I do 10 gigs a day, I’m making, and I’m very specific with the numbers. And every entrepreneur I’ve ever met who’s successful knows their numbers. It’s so important that you know their numbers. People ask me all the time, they go, did you ever think that you would do ABC 123?

(Speaker 1)
Yes, I did think, and that doesn’t go well in interviews, but people are like, did you ever think this would happen? Yes, I actually obsessively thought about this and only this. I planned it, you know,

(Speaker 1)
because it’s like multi-step planning. I’m encouraging somebody right now just to sit down, look at your book here, page number five, and write down your goals. So you’re passionate about people optimizing their health, you’re passionate about training people’s dogs, but you have to do the math. Have to. So talk to me about this. Someone comes in to optimize their health

(Speaker 1)
at officialsignapps.com. What is the relationship that you have with math and profitability?

(Speaker 5)
Because I know your passion is patients. Yeah, my passion is patients, but just like someone comes in, we order lab work to see what their numbers are. And I had an aha, I’m addicted to the tracking sheet. You can ask Sean, I add stuff in there that probably doesn’t need to be there, but I’m addicted to the numbers,

(Speaker 5)
because I even have efficiency ratios. I love them, I work on them, I look forward to it, it’s on my calendar, and I look at all the numbers, just like I would with a patient, to see how healthy are you, and guess what happened when I started really paying attention to numbers?

(Speaker 5)
I found out my business was not as healthy as I wanted it to be. So it’s the same thing, it’s the exact same thing.

(Speaker 1)
So again, box number one somewhere. How many somethings do you need to sell to hit your goals? And I really love our haircut business. I love it. I like the people that work there. I love our customers. But I wouldn’t advise you to do it

(Speaker 1)
because it’s $400,000 to start a location. That’s a lot of money with no customers baked into it.

(Speaker 25)
You know what I mean?

(Speaker 1)
And now we gotta go get customers. And if you break even, which will take you, by the way, two and a half to three years, if you operate successfully for three years, you should be able to break even after three years. So you lose money, it takes you three, I mean, that’s the math. So if Steve said, I wanna buy an elephant in the room, I’d go, okay, here’s three years. Look up this, Sean, look up Floyd’s, look up Floyd’s franchise. So Floyd’s is a franchise.

(Speaker 1)
If you buy a Floyd’s, they’re telling you to open a Floyd’s, it will cost you, and I don’t want to exaggerate, but type in Floyd’s, buy a Floyd’s franchise, and find the number there, Sean. So buy a Floyd’s franchise, and it’ll tell you the number of what it costs to open up a haircut chain. Because I go, well, Steve, you know,

(Speaker 1)
you put up 400 grand. It’s going to take you three years of really kicking tail. And upon the fourth year, you should be able to maybe make a

(Speaker 17)
profit.

(Speaker 6)
Yeah, that’s great.

(Speaker 25)
That’s great.

(Speaker 7)
You’re a really good salesman.

(Speaker 1)
I mean, you can also go beat yourself with a stick in the woods. I don’t know that’s a, but somebody out there, you’re in an industry right now that doesn’t make any sense. I don’t know if where Randy’s at, maybe he had a center outside, but with his business, he builds pools, and building a pool is so much more profitable

(Speaker 1)
than building a fire pit. And so with Randy, we helped him kind of pivot to where there was an increased focus on selling pools and the whole backyard staycation and not just fire pits. Are we on the same page? So somebody just somewhere on your book there,

(Speaker 1)
I’d encourage you to write down on box one, what are all the problems that you can solve for your customers? Think about it and don’t limit yourself to just what you’ve been doing. Don’t limit yourself.

(Speaker 1)
JT, you guys do dog training. What other services do you do beyond training the dog?

(Speaker 2)
Well, it’s any behavioral issues. So we work on potty training. If their dog is jumping on people, eating grandma, if their dog is going to be, have to be put down, if they’re going to have to re-home the dog. Truly any issue they have with their dog,

(Speaker 2)
the only things we don’t do is service dog training and bite work. And most of the, with the bite work, I talk most people out of it because they don’t actually know what it will take and now it’s like living with a loaded gun that gets to make its own choices. So it’s not worth it. And the service dog training is just such a specialized thing that it’s not worth training

(Speaker 2)
my employees to do it because it’s not scalable. So it’s just not worth it. So the training dogs is. to do it because it’s not scalable. So it’s just not worth it.

(Speaker 1)
But training dogs is. Back to one of my clients I work with that has the big box gym model. He has a big box gym and I was explaining to him about three years ago, I said, hey, I know you’ve got multiple gyms and you’re successful. Why do you not offer personal training? It doesn’t make any sense to me.

(Speaker 1)
And he’s like, I don’t know. I just never have. That’s another service. OK, why do you not offer group classes for women?

(Speaker 39)
I don’t know.

(Speaker 1)
Why don’t you offer group classes for men? I don’t know. So just be thinking. And it wasn’t that he hated himself. He just hadn’t thought about what are the problems he could solve.

(Speaker 1)
Steve, what are all the solutions that you provide at stevecreator.com? No, most of the time when I hear from someone, we probably get four or five deals a month that some other knucklehead can’t close, so that solution we provide is getting your loan closed when another lender couldn’t. We’re big on speed. A lot of people like us because we answer the phone, I answer the phone.

(Speaker 1)
The number on Google is my cell phone number, so when you call it, I answer, and then I get your mortgage,

(Speaker 4)
you get your pre-approval quick.

(Speaker 1)
You do home equity loans?

(Speaker 24)
Do home equity loans.

(Speaker 38)
Refinance?

(Speaker 29)
Do construction loans.

(Speaker 1)
Construction loans.

(Speaker 18)
Jumbo loans?

(Speaker 14)
Jumbo.

(Speaker 4)
All 50 states.

(Speaker 1)
I’ve seen you help people with quasi-jacked credit, fix that, get it figured out. and help them fix the credit. So box one here, think about your revenue goals and the problems you can solve. Box number two, your break-even numbers. I don’t know why, if you went to business school, I don’t think they cover any of these subjects. I’ve actually hired people that have gone to business school

(Speaker 1)
and they tell me, I have no idea how to run a company, I don’t quite understand how that, what is being discussed at college.

(Speaker 2)
You do? And four of it was spent studying business. And I actually remember, because I worked for a client of yours, and I got invited to come to that first meeting. And I walked in, and I was pretty excited, because I was like, dude, I already know what this guy’s going to talk about. He’s going to talk about the SWOT analysis.

(Speaker 2)
We’re going to talk about Proforma. And then I got in there, and I was like, why are there Yeezys all over the wall, and what are all this stuff going on? And then we didn’t talk about any of that, and we just talked about tracking and things that actually mattered,

(Speaker 2)
and it was just mind-boggling to me how much time I wasted.

(Speaker 1)
It’s unbelievable how, I mean, I’m walking you through, Dr. Z and I, I mean, if you think about it, between he and I, we’ve built the largest dog trading business at the time. We’re no longer involved with that. This is a new brand now. He’s built the state’s largest optometry clinic, the state’s largest auto auction, most successful men’s grooming hair

(Speaker 1)
chain, a disc jockey company, the largest one for that, largest photography company. You go, why am I saying this? I’m saying this because the same system works no matter what industry you’re in. It doesn’t matter what industry you’re in. It’s the same system.

(Speaker 1)
And we’re not that smart. We’re just diligently executing the same system over and over. Who here is a Boston Celtics fan? Who here? Anybody?

(Speaker 1)
Red Auerbach, the most successful basketball coach of all time, OK? championships in 12 seasons. He only had six plays. He refused to do anything more than six plays. Can someone tell me why? Troy, why would he only have six plays? The best basketball coach of all time. And by the way, Phil Jackson only had one.

(Speaker 5)
It was called the triangle offense.

(Speaker 1)
Why? Probably because they worked. Right! You don’t need all.. How many of you have gone to some kind of formal business education? If you have gone to some kind of formal business education, you walked out totally confused, have no idea what you’re doing.

(Speaker 1)
You learn from a professor that’s never run a business? Yeah, that’s where the people that can’t run a business become professors, that’s how that happens. Okay, so move on to box number two, your break-even numbers. You just have to know your break-even point. Your break-even point.

(Speaker 1)
That’s like how much crap do you have to sell to break even? So for the hair business, i want you to know, if we’re open for 4.3 Weeks a month, which we are, we don’t hit profit until week Three. Are we on the same page? So people are always asking for time off. Every time that we’re closed a day, that really jacks up the Break even point. So i’m very aware of how many I know the months that have two and a half payrolls. I know that. How many of you own businesses

(Speaker 1)
And you know the months where you have two and a half Payrolls, not just two? again, knowing your numbers, It’s so important you know your break-even point. It’s so important. When the passion, that’s great That you got started because of the passion, but you got To know your break-even point. Box number three, you got to define the number of hours you’re willing to work.

(Speaker 1)
And I really want you to write this down somewhere on page zero. How many hours a week are you willing to work? And I’m going to walk you through my philosophy. I’m not saying you have to agree with it, but I’m just walking you through my philosophy. How many of you have read the book of Genesis or at least listened to part of it or are Genesis? The Bible? There you go. Yeah. Or, and again, I’m not attacking anybody out there. I want to bring up Ryan Wells and your wife can look at you and go, that’s not true or

(Speaker 1)
that is true. So she’s here to kind of validate what I’m saying or disprove it. So I’m bringing you up as a real life case study. So the Bible, the book, the book of Genesis and the book of Exodus, okay. They both talk about God created the earth in how many days? And you rested on the? Seventh. Okay, Genesis talks about working six days and you rest on the? Now I’m asking you a question, it’s a rhetorical maybe, why is that in there? I mean is it, so I believe, and maybe you don’t believe, but it’s okay, I believe that the pattern that was established in the Bible is you work six days and you rest on the seventh. That’s my interpretation, I believe the Sabbath is the day we’re supposed to take off someone could argue with me they could say the Sabbath is a Friday I know I had

(Speaker 1)
a guy come up to me a couple conferences ago that was very passionate that the Sabbath should be on a Saturday I won’t argue that I’m just saying the pattern of working six days resting on a seventh that’s the pattern that I see and Ryan when I first met you you and your wife were working very very hard and you had been putting in the energy putting in the work and you hadn been putting in the energy, putting in the work, and you hadn’t really been able to enjoy a whole lot of fruit from it yet because you guys hadn’t quite scaled it yet.

(Speaker 1)
And by the way, the company’s called Flow Photos, and it hadn’t quite scaled yet. The work ethic was already there. I bet you guys were working six, seven days a week before we met. I mean…

(Speaker 3)
Oh, yeah vacations. We couldn’t go anywhere. It was just tough. The business owned us. We didn’t own the business.

(Speaker 1)
And now you and your wife, I think you guys go to like, kind of fashionable events where you find, what, 80s apparel and 90s retro stuff, and you go to concerts. And what all are you doing now?

(Speaker 37)
Yeah, yeah.

(Speaker 3)
So last year, late last year, our daughter had this. We homeschool. And she had this business class. She had to come up with a PowerPoint presentation on starting a business. And she said, Dad, I want to do vintage clothing.

(Speaker 3)
And I said, well, that’s kind of cool. What do we need to do? We’ve got to go to thrift stores. So we ended up with a rack of clothes in our garage. One thing led to another, and we ended up like launching this. Because I can’t just have a hobby. You know, we got to turn it into a business, right?

(Speaker 3)
And we got invited to do a pop-up to sell some like vintage clothing. Which, by the way, I thought vintage clothing was bell bottoms and poodle skirts.

(Speaker 2)
But it turns out, you’re going to really feel old. It’s Y2K and 90s clothes are now the vintage clothes.

(Speaker 17)
Yeah!

(Speaker 3)
I mean, so we’re all vintage here. But she made $1,800 in one Saturday on her first pop-up. And we said, hey, we got to do something with this. So, it’s been fun. Our whole family, we have five kids. The whole family is involved.

(Speaker 3)
We go to vintage trade shows and we’re buying old T-shirts and selling those and pretty

(Speaker 1)
cool. I’m asking you again I apologize I’m the most repetitive person I’ve ever been around but on somewhere on box three you got to write how many hours a week you’re willing to work and you as a couple have to agree on that because if you don’t it’s gonna get crazy okay so for me I like to work six days a week and rest on the seventh I’m not saying you should do that, but I do want to give you a little history lesson. And Sean, look it up and see if I’m lying.

(Speaker 1)
In 1938, a socialist president and his lesbian wife rolled out the 40-hour work week. 1938, Fair Labor Standards Act. So just to be clear, just to be clear, so let’s do a quick history lesson. We came over here, allegedly, if you believe this history, maybe you don’t, I don’t know. But there was these three boats that came over here with the original guys who came to America. We would call those the, who are these people?

(Speaker 1)
Pilgrims. Pilgrims, and they came on three boats. There was the. They had funny hats. There was the Nina, the Pinta.

(Speaker 32)
Santa Maria.

(Speaker 1)
The Marina. The Corona, that wasn’t a vote. Nina, Penta, Santa, okay. They came over here. And these homeboys and homegirls, they probably had vintage looking beards, okay. They probably had biblical names like Nehemiah and Jeremiah and you know, and these guys had to grow their own food,

(Speaker 3)
right?

(Speaker 1)
That’s a good one. Are we on the same page? They had to grow their own food. So those people weren’t sitting around thinking about life balance, they were thinking about not dying. Yeah. So, let’s talk about it. Steve, today, most people that I meet, and maybe you disagree, and maybe you guys have a different, most people that I interview now for a job, the concept of working any

(Speaker 1)
more than 40 hours a week is just mind-blowing. It is like, it’s even unethical. They go, what’s the, I get asked this during every job interview, and it’s a question I’ve never had in my life, but I get asked it by every time I do a job interview, I get asked the question, and I have never had this thought. They always say, so what’s your life balance?

(Speaker 1)
What’s your policy on life balance? I’ve never had that question in my life. I’ve never had that question in my life. I’ve never thought about it. They’ll ask, well, what’s your plan for ongoing education? I’m like, take your ass to a library, buy a book, go on Amazon. That’s ongoing education. Take your ass to a conference.

(Speaker 1)
Take your ass somewhere and read something. But why is it my job to help provide you ongoing education, you jack wagon? You know what I mean? What is your philosophy on life balance? I don’t know. My philosophy is your ass needs to stop watching Netflix

(Speaker 1)
and go work out or whatever the hell. Quit asking me. I’m not like your nanny state. But college is a nanny state. Who knows about college? Attention students.

(Speaker 1)
We’re gonna be teaching you how to become slackers. So, we have fall break. Have you seen this jackassery? We want to teach you to be an ass clown so you can take off on your birthday, a personal day, Christmas, any day you want to take off because we care about your feelings. Signed, college.

(Speaker 1)
Who’s seen this jackassery? Then these people who have that mindset want to start up a business. And you can’t because no one gives a crap about your birthday. I don’t care about my birthday. I don’t care about your birthday. No one cares.

(Speaker 7)
What’s your policy on vacation time?

(Speaker 1)
Thank you. Yeah, it’s just, it’s that whole. How many sick days do we get? Yeah, it’s unbelievable. So I’m just saying, it’s so important that you right now, you don’t have to agree with me.

(Speaker 1)
I just want you to write down somewhere on box three, Steve, so many great clients, you’ve met these people. They will get in epic fights with their spouse because they wanna work six days a week and the spouse wants them to work four. I’ve seen people, we won’t mention their names, who their spouses want them to live a different life than they need to live.

(Speaker 1)
Have you seen this phenomenon? Where the spouses don’t agree. And what happens when the two spouses do not agree. They get like not to be spouses anymore. There you go.

(Speaker 11)
So that’s like, I don’t know what they call it.

(Speaker 1)
There’s a word for it. And they cut your net worth in half. So I want to go back to you and then you and JT. So you know, JT’s a single guy right now, okay. Ryan, you’re married. Spurl, you’re married.

(Speaker 1)
Yep. Hours per week. What did what have you guys agreed on and Aaron’s watching so don’t be given some BS answer the conference people want to hear

(Speaker 5)
Okay, Troy. We I’ve agreed to agree with my wife number one Yeah, so whatever she says kind of goes if so I work six days a week. I like working I like what I do. I don’t work a full day on Saturdays, but I like and enjoy working But if she needs something there’s we we have rules. If there’s something urgent, we have a lot of kids too. We have 10 kids and 17 grandkids, so we’ve got a lot going on.

(Speaker 1)
You have 10 kids?

(Speaker 5)
10 kids, 17 grandkids. Well, come on.

(Speaker 21)
Yeah.

(Speaker 1)
Bronson’s competitive.

(Speaker 24)
Sorry, Swanson.

(Speaker 21)
He’s going no way.

(Speaker 36)
Sorry, Brubert.

(Speaker 21)
He’s competitive.

(Speaker 1)
Look at him. You’re not talking to Ashley now, are you? You know, Ashley, if we have four more, that gets us to 11. Get back there and practice some more. We don’t watch TV. We have the time.

(Speaker 14)
You guys need a break?

(Speaker 1)
Okay, we’ll find a room.

(Speaker 21)
Anyway, back to you.

(Speaker 5)
Gonna pump those numbers up. So five and five, so she had five from her first marriage. Oh, so it’s wife, great wife.

(Speaker 1)
One thing I want to say about this guy here. We have a lot of great clients. This guy is always bragging on his wife. So like his.. When I work with him, it’s like it’s a commercial for his wife. He’s like his wife’s P.R.

(Speaker 1)
firm or something. He’s always.. This guy brags on his wife’s PR firm or something. He’s always, this guy brags on his wife. But what’s the schedule you guys have together?

(Speaker 3)
Yeah, so think of it this way. Two different visions is division. Two different visions is division. And that’s something that we, from the very, very beginning, before we had kids, we made a decision that we were going to build something, whatever we built, we were going to build something, whatever we built,

(Speaker 3)
we were going to build it together. And that’s the secret right there, together. So how many hours is it going to take? Whatever it takes. Whatever it takes. We’re always working because we’re always living together.

(Speaker 3)
This thing that we call flow photos, we take pictures, whatever. The vintage clothing, whatever. The little side things that we may find ourselves from time to time, ministry, whatever it is, it’s together. We’re doing it as a family. In fact, I think, I learned this from Clay, that in Hebrew,

(Speaker 3)
the word work is the same word, it means worship. It means worship unto the Lord. And so we, we’re believers, we believe that what we’re doing in life, our marriage is work, it is worship unto the Lord. And so 60, 70 hours, that’s child’s play. It’s 24 hours a day, 7 days a week, except we do go to church on Sunday, and so we’re creating the image and likeness of God.

(Speaker 3)
That’s work too. But in some ways it is work.

(Speaker 7)
Because you’re going there to worship.

(Speaker 3)
You know, Colton earlier, he saw, we’ve got a, I had a little sticker here, table leader. It’s from our church. And that, I forgot this wasn’t dry cleaned, so don’t come sniff me too close. You know, because we’re serving at church on Sunday, but guess what? It’s not just dad serving. It’s not just mom serving.

(Speaker 3)
Our kids are serving in church on Sunday. We attend one service and we serve in another service. Why? This is our life. This isn’t some, like, separate thing, some balance that we’re trying to achieve.

(Speaker 3)
No, we’ve made a decision. This is who we are. We’re leaning in. We’re committed to it.

(Speaker 1)
JT, you are all in. And honestly, I don’t think there’s much more you could pour into your business. You’re achieving things that would take years and months. And so, you’re just going. But there’s not a lot of people that I know who

(Speaker 1)
have that mindset. What is your sort of hours per week that you’re willing to

(Speaker 2)
work at this point? Right now, Monday through Saturday, I have the gym at 415. And then after that, it’s completely open for work until about 8 P-M. Other than on Tuesdays, I have Bible study slash game night. And then recently, as of like three,

(Speaker 2)
four weeks ago, I made it to where I paid my employee, my lead employee, Kira, a little extra on Sundays to where no one gets to call me, they just call her. And she only calls me if the building’s on fire. And so…

(Speaker 23)
Have you had any fires?

(Speaker 2)
No, not yet. Okay, that’s good. So it’s good. We got a lot of safety precautions, so it’s good. But it just now did that. So for seven days, it’s been like seven days a week for, i Don’t know, a year and a half, two years.

(Speaker 2)
And the business before that as well. So.

(Speaker 1)
And again, it’s just box three. I encourage you. Box number four, defining your unique value proposition. You’ve got to figure out what it is that you do and how it’s Different from other people. So mr. D.J. It’s Johnny. Is that right, Johnny? Johnny. So, when I was building my DJ company..

(Speaker 1)
And I know not everybody here wants to be a DJ. But I want to go back to that because you want to be a DJ. And so, I secretly want to become a DJ again. And I don’t know. Some prayers go unanswered, you know.

(Speaker 13)
You just pray.

(Speaker 1)
But anyway, I really do. I love DJing. But even now, I got to move on. Play DJ at my wedding. I loved it so much. 2001. But the thing is you got to figure out what it is that makes you different.

(Speaker 1)
So it made my company different for DJ Connection. And just jot this down so you’re humoring me so I know we’re getting it. So my service was we did unlimited time. So if Ashley called me today and said, hey, I’m having an anniversary party or a birthday party, I’d go, cool, what time

(Speaker 1)
does it start? You tell me. I’d say, OK, we’ll get there two hours before, and we’ll stay until it’s done. But there’s no per hour, because I find that the tension of having to end your party at 802 because the DJ

(Speaker 1)
has to be out or 9, it was easy to do, I liked it. By the way, you get tipped more if you do unlimited time. Everyone charges per hour. I was the only guy that said just unlimited. And I secretly liked it if they would go on until three in the morning or so. I just had a great time. Next is, we told the bride, we’re going to meet with you and make an entire timeline for the entire event broken up in ten minute increments so the party is never boring, it’s never dull, there’s never a weird spot.

(Speaker 1)
We’re going to make it a schedule you like. Okay? So we’re going to make a schedule you like. Third, we’re going to MC it from start to end so people know what is going on. It’s not a listing party where people feel like is this

(Speaker 1)
something going to happen here? like is this over, can we be done now, who’s been to a reception where you’re waiting, are we eating, are we, yeah. So I would do, okay, next is we do sound, obviously we do the sound, we do the lights, we do lights, we do ceremony sound, all of that, and then the whole thing is we did a money back guarantee, so if you’re not happy, you don’t pay.

(Speaker 35)
You know, people are like what?

(Speaker 1)
MBG, MBG. What does that mean? Money back guarantee. There you go. I thought it meant.. I’m just kidding. So but it’s so important that you have.. You’ve got a differentiator. So when I was meeting with brides about their wedding, I would tell them these same things over and over.

(Speaker 1)
And there was no other disc jockey company that would do those things. To J.T.’s point, he mentioned we would beat anyone’s price. And sometimes it’d get crazy. There was one wedding I didn’t book during a four-year span. I had a streak going where I booked every single bride I met

(Speaker 1)
with, and there’s one that didn’t book. Her name is Shannon, and she married a guy named Clark, and their freaking kid is on my kid’s cheerleading squad. And I’m still pissed about it. Because I would sit down with you and I’m like, I remember, I’m going, hey, listen, we’re going to do unlimited time, we’ll beat any competitor’s price,

(Speaker 1)
we’ll get you to choose your sound, your lights will help you make the whole event exactly how you want it. And I would just, very confident in my pitch. And they were going, yeah, we’re talking to Infinity. And I’m going, did you say Satan? I mean, that’s what I’m thinking. But I’m like, well, you talked to Infinity.

(Speaker 1)
This is a company that was relevant to me back then.

(Speaker 26)
I go, oh, OK.

(Speaker 1)
What makes you want to use them potentially versus us? And they’re like, well, this and this. I’m like, I’ll beat their price. And the guy just, he locked on.

(Speaker 23)
He didn’t mean to.

(Speaker 1)
How many of you have ever done that? They’re just there because their spouse wants them to be there, but they’re not going to buy from you. And I could see it in his eyes. And so, I moved into the groveler, which is a great sales move, by the way, where it’s just like I really want to earn your business.

(Speaker 1)
Can I pay you to DJ your wedding?

(Speaker 7)
I tried every move.

(Speaker 1)
And they went with somebody else. They regret it though, huh? Have they told you? I don’t know. It’s kind of still a weird tension though because I’m 44 years old. This is 20 years ago and there’s still kind of a weird.. Are they still married?

(Speaker 1)
It’s like an ex-girlfriend feeling where it’s like Shannon, Clay, Newman, Jerry.

(Speaker 3)
Is she still married to Clark?

(Speaker 1)
Yeah, she’s still married. Because if they got divorced, you could say, well, you should use me as a DJ. There it goes. Anyway, but you’ve got to know what makes you different. You’ve got to know what makes you different. So flow photography, first shoot is?

(Speaker 2)
One dollar.

(Speaker 1)
One dollar. Official Synapse, what makes you different from other doctors?

(Speaker 5)
Free discovery call. We’ve got a team approach and functional medicine.

(Speaker 1)
We look at things mentally, chemically, physically, and spiritually. And it’s official… Officialsnaps.com. Where is Kevin? Kevin with the boring channel. Kevin the mowing man. Kevin, can you come up here real quick? This is Kevin. Kevin is Bronson’s twin brother. Have you met each other yet?

(Speaker 25)
Have you met your brother?

(Speaker 1)
They’re the same. They actually are very similar in their… Bronson brubert. There’s a certain confidence these two have. and you look like you could be from the same region. Okay, okay. So Kevin, we’ll pull up your YouTube channel. Tell everybody your YouTube channel.

(Speaker 6)
So I’ve got two channels. One’s Lawn Care Juggernaut, the other’s called The Boring Channel.

(Speaker 1)
So it’s called the what juggernaut?

(Speaker 6)
Lawn Care Juggernaut.

(Speaker 1)
Lawn Care, on YouTube, Lawn Care Juggernaut. The other one’s called the what? The Boring Channel. How many subscribers do you have on these things? Two, four, six?

(Speaker 6)
Across everything, somewhere around three million.

(Speaker 1)
Three million subscribers. And walk us through, maybe if we had to watch one little snippet of one of your shows, what’s a show we should check out? What’s one of your.. Is there a certain one you’d say? If you’re looking for a title, I can’t help you. Okay. Or maybe you can point to the screen and tell us if there’s a certain one you’d like us to play that kind of showcases what

(Speaker 1)
you do.

(Speaker 23)
What do you do?

(Speaker 6)
Yeah, go to the boring channel real fast.

(Speaker 14)
This is going to be really boring.

(Speaker 1)
The reason why I’m picking on you two is you’re both very stoic and consistent. But this dude is building the YouTube beast here. He’s got a three million subscriber YouTube channel. So maybe this puts minds, ideas in your ranch mind. I’m trying to give you ideas. Ashley, I’m beaming you a bit.

(Speaker 34)
Boop, boop, boop, boop.

(Speaker 1)
Just laser beam to the ranch.

(Speaker 33)
Here we go.

(Speaker 25)
Go down a bit.

(Speaker 3)
Going down.

(Speaker 6)
I can’t remember when this was.

(Speaker 1)
Feeling the flow. It’s okay, no pressure. Just we’re all waiting on a man Not so much this man or that man, but this man

(Speaker 32)
here

(Speaker 31)
The pool

(Speaker 2)
Go back to x-ray vision Sean.

(Speaker 1)
You’ll get it Sean. Oh you’ll get it bro. Feel the flow. Just record it. Yeah. Okay

(Speaker 27)
hit play. Crank it up. The code of force has been leaned into this law, but now there’s like $16,000 worth of fines.

(Speaker 30)
What?

(Speaker 29)
Yeah, it’s $16,000 worth of fines.

(Speaker 28)
Dang, bro!

(Speaker 27)
It’s been adding up.

(Speaker 23)
It’s not gonna work.

(Speaker 6)
It’s all code violations, though?

(Speaker 3)
It works really fast.

(Speaker 17)
Holy f***.

(Speaker 14)
Amazing. Jesus Christ. He works really fast

(Speaker 6)
Now pause what is it that you do on this channel, what are you doing? Yeah, so if you guys have ever seen guys online cut lawns for free Yes started here in Tulsa, Oklahoma. Yep. My dad and I cut the very first lawn for free on YouTube and It’s grown turned into a worldwide trend. It’s it’s been insane, but it all started because I was trying to promote my business so The difference why I got two channels On the first channel, I actually just talked to lawn care professionals and that’s how I got started. So it was more of a hobby, promoted my business.

(Speaker 6)
As I learned stuff, I went on there and I used it as commentary. Then it took off, and people said, hey, can we get this without the talking? I was like, that sounds boring. I started the boring channel and it took off,

(Speaker 6)
so I was wrong.

(Speaker 1)
Nice. Now, I want to just be super clear here on number one, okay, establish your revenue goals. Number two, break even. Number three, hours of willing to work. Number four, your unique value proposition. And one of the things that I want you to write down

(Speaker 1)
somewhere on box four, again, what is it that makes your company unique? Just jot down little thoughts you have, visions you have, just little words, just something. You can come back to it later, but you’ve got to figure that out. And what happens is, this is something I found, and I’m telling you this, and you can think about it if you want.

(Speaker 1)
I’ve worked with some pro athletes, and they all want to become musicians. All of them. Every single pro athlete wants to be a musician. It’s a true story. Every musician wants to become a pro athlete. Every business owner that works with commercial only wants to work with individuals. Everyone who works with individuals only wants to work commercial.

(Speaker 1)
People want what they can’t have or what they don’t have. This is how it works. So one of my clients right now, a great guy, he only does business to business sales and he hates it. He’s like everything’s an invoice. I’m always waiting on payment. I like I never know who can relate to this story. I don’t know if I’m ever gonna get paid. I’m always chasing an invoice. They got another client who’s like I kind of want to do commercial. So everyone’s got their own

(Speaker 1)
car they’re chasing if you’re the figurative dog here. So no matter where you’re at now, you’re always going to want something else. But I’m just asking you right now, what is your niche? Because his broadcast serves a unique niche of people that’s very different than Spurl.

(Speaker 26)
Okay?

(Speaker 1)
So if you had to describe who your ideal and likely viewer is on your channel, who are you making content for? Maybe you’re making it for yourself, but who’s ideally going to watch that thing?

(Speaker 6)
I get a lot of videos of dogs and cats watching the channel.

(Speaker 1)
Dogs and cats?

(Speaker 6)
No, they do send that to me, but no. It’s weird. So the Boring Channel, I have a lot of people that say, hey, I watch this while I’m working. I’m like, I would not be okay. I watch this while I’m working. Okay, yeah. And lawn care juggernauts, you know, people that are, I have a lot of business owners,

(Speaker 6)
and a lot of people that watch it because it’s relaxing, but a lot of business owners, and then, I get kind of philosophical on there sometimes, and I’ll share some of my thoughts, and some people enjoy that as well.

(Speaker 2)
To your point earlier, there are a lot of people more than you would think that turn stuff like this on for their dog or their cat once they leave the house. And so, they will watch it.

(Speaker 1)
Now, this is.. Again, this is real stuff. Things to think about though. I’m just telling you. I do a podcast called The Thrive Time Show. By show of hands, has anybody ever checked out The Thrive Time Show?

(Speaker 22)
If you haven’t, I’m not offended.

(Speaker 1)
No, never. Nobody’s ever heard of it? No, I bet, put it out there. Because this is what happens. There’s a lady who speaks at our conferences from time to time, Jill.

(Speaker 1)
She called me from a mountain while skiing, and she says, Clay,ovan started Rustic Cuff. She calls me. She’s on the top of the mountain while skiing. And she says, your show is like expired milk. And she’s at the base of a mountain, at the peak of the mountain. She’s up there, she’s skiing.

(Speaker 1)
I go, keep going. She goes, I, it’s like you sniff it to see if it went bad because it’s expired. And then you, it did, but you go ahead and take a sip. And then you go, that was bad, and then you don’t come back. But then you’re oddly drawn back to it to try again. And I’m like, I don’t know what this means about you and milk

(Speaker 1)
and the whole thing, what do you say? She’s like, I hate your show, but I love it, but I really do hate it, but I love it. So I just want you to know that. I go, what do you mean? She’s like, well, you did this show about why no one cares about your birthday and there’s no days off if you want to be successful. She’s like, it’s true, but I hate it and I played it for everyone in my office and everyone now hates you.

(Speaker 1)
So you got to know your niche. I don’t know. Anyone who’s just not.. They want to be healthier. Okay. Ryan Flo, who’s your ideal and likely buyer? Real estate agents. Real estate agents or real estate Asians? Asians. He’s Asian.

(Speaker 11)
Could be. I didn’t know. I didn’t know if you were focused primarily on just the

(Speaker 1)
niche within the niche. That’s very specific. Real estate Asians.

(Speaker 3)
No Caucasians.

(Speaker 1)
Just Asians, no Caucasians, just Asians, please. All right, Steve, who’s your ideal and likely buyer? Home builders and real estate agents that produce at a…

(Speaker 3)
Asian realtors.

(Speaker 25)
Thank you.

(Speaker 7)
Okay. That sell a lot of houses.

(Speaker 24)
Okay.

(Speaker 11)
Especially with squinty eyes.

(Speaker 1)
Okay, that’s nice. Okay, now moving on to box number five, branding. Your branding, people do judge you based upon your branding. Yep. Branding your branding people do judge you based upon your branding. Yep, and so I know we talked about that But I want to go back into that again Somewhere just somewhat write this down somewhere on box number five sights sounds smells

(Speaker 1)
Experiences that’s what you got a master. There’s a lot that goes into that so for elephant the room right now I’m trying to make the smell of eucalyptus more prominent I Have I can’t tell you how far down that rabbit hole I am because there’s smelling devices that smell but then they’re not healthy. And there’s ones that are healthy that don’t smell

(Speaker 1)
and I’m just going down that path. Also, I’m in the process of giving our customers a gift bag right now and I have a gift bag I’m making and it costs about five bucks per gift bag but it has a book in it and some stuff and we’re working on that. I’m always trying to make, we just remodeled the downtown store and the South Tulsa store. I’m always taking it to what I perceive to be a next level.

(Speaker 1)
We do listen to customer feedback. But I’m very intentional about the sights, the sounds, the smells. Our call representatives do a phenomenal job. I never want to turn away a haircut. Ryan, if you were calling a place to schedule a haircut, and Kevin, I want to get your thoughts on this. If you were calling to schedule a haircut, and the place that you called said, we’re

(Speaker 1)
all booked out today, what would you do?

(Speaker 6)
I mean, I don’t get my hair cut.

(Speaker 1)
But if you did, what would you do if you did? I mean, if they said they were booked out, I’d probably go to the next place. You would? Yeah, 100%.

(Speaker 3)
You’d better try somebody else.

(Speaker 1)
See, this is a concept I try to communicate, and we have a great team right now that gets this idea. But if you tell someone, hey, we’re all booked out today, sir, they’re not gonna come do it. And if a guy wants their haircut, most men aren’t going to go, yeah, let’s schedule that in two weeks from now

(Speaker 1)
when my stylist is back from Puerto Rico. They don’t care. They want to get in today. So there’s a script that says, hey, we will for sure get you in today. So which location? There’s got to be a scripting for everything. Moving on to box number six and then we’ll take our lunch break

(Speaker 1)
here. Box number six, marketing. Without leads, you won’t succeed. Or another way to look at it is you will fail without sales. Or another way to look at it is if you don’t sell, you will go to hell, financially speaking.

(Speaker 1)
And I think a lot of people avoid sales because they don’t want to be salesy. Have you heard this? And I think a lot of people avoid sales because they don’t want to be salesy. Have you heard this? I don’t want to be salesy. Have you heard this?

(Speaker 1)
I don’t want to be salesy.

(Speaker 7)
Yeah, a lot of poor people.

(Speaker 1)
Well, we had a guy last week for the elephant in the room. We have so many great customers that come in there, but this one particular guy, he said, so when you go in, the first haircutcuts a dollar but after that they don’t charge a dollar. No. But it was like some vast conspiracy that he was trying to expose online that it says the first haircut is a dollar and somehow that you have to pay right real

(Speaker 1)
real trick and very few people get that way but there are some people that are they hate the idea that you would be profitable. And so when we come back from the break, I’m going to dial into the finances and really do a deep dive into the accounting and the finances. But I don’t want you to have too many carbs because if you carb up too much, you start talking about finances and you fall asleep. So maybe fast your way through lunch or drink a Red Bull or lick a 9-volt, or find a cat, drink some cat urine, whatever you gotta do to get yourself in a mental position where you’re a little bit…

(Speaker 5)
As a doctor, I’m gonna say don’t do that.

(Speaker 21)
Don’t drink cat urine very much.

(Speaker 1)
Why is that? It’s not proven to be good or bad for you. But anyway, so we’re gonna come back.

(Speaker 23)
We’re gonna get into the accounting

(Speaker 1)
and the unit economics. We’re gonna take a break now, and then we’re gonna go to lunch, and we’ve got lunch for everybody here. Is the lunch here? Devin, is the lunch here? Do we know if the lunch is here? There’s cinnamon chips. Joan, the lunch is here. Okay, great, the lunch is here.

(Speaker 1)
So we do have lunch here, and then if you are going, if you have a VIP pass, we’re gonna walk come back here at 1 o’clock. So we’re coming back here at 1 o’clock. Again, our next session is at 1 o’clock.

(Speaker 22)
1.

(Speaker 1)
It is 12 o’clock. And we’re going to go break for lunch. Serving cat piss. If you’re going to the VIP lunch, just follow me to the house.

(Speaker 9)
Yes. us. Come back at one o’clock for our session. One o’clock. My name is Kevin Thomas and the name of our company is Multi Clean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. We’ve added we I think when we first started with you, we had 60 to 65 employees and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences.

(Speaker 9)
And amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to implement.

(Speaker 1)
Okay, Aaron Antis, September 25th and 26th, guess who’s coming back to Tulsa? I will give you a hint. His first name is Eric and his last name is Trump. And his father is the 47th president of these United States. Yes, Eric Trump is joining us once again here September 25th and 26th in Tulsa, Oklahoma for the two-day interactive Thrive Time Show Business Growth Workshop.

(Speaker 1)
But Eric Trump is bringing friends. Yes, ladies and gentlemen, Alina Haba will be joining Eric Trump right here in Tulsa, Oklahoma. Amanda Grace will be in the place. Dr. Stella Emanuel will be here in T-Town in Tulsa, Oklahoma. Julie Green will be on the scene.

(Speaker 1)
Mel K will be here to say hey. Dave Scarlett from the His Glory team will be here. It’s gonna be a blasty blast right here in Tulsa, Oklahoma. If you wanna start or grow a super successful company, if you wanna make your wallet great again or make your wallet great for the first time,

(Speaker 1)
if you wanna learn marketing, systems, scaling, human resources, accounting, social media, branding, search engine optimization, sales training, financial management, and more, get your tickets right now at Thrivetimeshow.com. Once again, it’s Thrivetimeshow.com. A lot of people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States, he needed a competent man

(Speaker 1)
to run and execute his business plans.

(Speaker 21)
Showtime!

(Speaker 1)
So the man that runs the Trump Organization for Donald J. Trump as he was the 45th president of the United States, and now the 47th president of the United States, is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build.

(Speaker 1)
I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it.

(Speaker 4)
You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business

(Speaker 4)
for the last pretty much since 2015. He’s been the man behind it. So you’re talking, we’re into nine, going into 10 years of him running it. And we get to tap into that knowledge. That’s gonna be amazing.

(Speaker 1)
Now think about this for a second.

(Speaker 7)
But Clay Clark, man, he is one character.

(Speaker 20)
That’s a good word for him one character. It’s a good word for character. Yeah, that is it.

(Speaker 7)
Good, driven, smart. And I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother. And she just says, she just lets him be Clay Clark. I mean, so he’s endorsed by his mother

(Speaker 7)
and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at five o’clock in the morning.

(Speaker 20)
Oh, it’s incredible. Yeah, he’s a machine, he’s a machine.

(Speaker 7)
But his, I have problems with my company starting at nine o’clock. Yes, hundreds of people showing up at 5 a.m. in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s a fantastic young man.

(Speaker 6)
No, he is.

(Speaker 1)
The lineup continues to grow and this is how we do our tickets here at the Thrive Time Show. If you wanna get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is if you want to attend, it’s $250 or whatever price you want to pay.

(Speaker 1)
That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here. The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here.

(Speaker 1)
The legendary comedian Jim Brewer came to Tulsa. And we had 419 people that were here. 419 people. Yeah. And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. No, I’m just kidding. But I felt, so I thought, you know what, we should probably add on.

(Speaker 18)
Clay Clark is here somewhere. Where’s my buddy Clay?

(Speaker 14)
Clay is the greatest. I met his goats today.

(Speaker 13)
I met his dogs.

(Speaker 18)
I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy.

(Speaker 19)
I ran from his goats, his chickens, his dogs.

(Speaker 18)
So this guy is like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

(Speaker 1)
So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshowcom, go to thrivetimeshow.com. When you go to thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you wanna text me, if you want a little bit faster service, you say, I want you to call me right now. I just texted my number, it’s my cell phone number,

(Speaker 1)
my personal cell phone number. We’ll keep that private between you, in anybody. Don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102. 918-851-0102. I know we have a lot of Spanish-speaking people that attend these conferences, and so to be bilingually sensitive, my cell phone number is 918-851-0102.

(Speaker 4)
That is not actually bilingual. That’s just saying Kwan for a one.

(Speaker 17)
It’s not the same thing.

(Speaker 1)
I think you’re attacking me. Now let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here.

(Speaker 1)
Okay. Okay. Marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there, like the Trump brand. You want to get that brand out there. It’s like, how do I actually make

(Speaker 1)
people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that. You’re gonna learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell, so we’re gonna teach you sales. We’re gonna teach you search engine optimization,

(Speaker 1)
how to come up top in the search engine results. We’re gonna teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people.

(Speaker 4)
Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. And so it can be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction

(Speaker 4)
can be a challenge. But if you have the right systems, you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people.

(Speaker 4)
When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction.

(Speaker 1)
So we’re gonna teach you branding, marketing, sales, search engine optimization. We’re gonna teach you accounting. We’re gonna teach you personal finance, how to manage your finance. We’re gonna teach you time management.

(Speaker 1)
How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two-day interactive business

(Speaker 1)
workshop. Let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15. Think about this, folks. It’s two days. Each day, it starts at 7 AM, and it goes until 5 PM.

(Speaker 1)
So from 7 AM tom. to 5 p.m., two days, it’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes for a question-and-answer session. So, Aaron, what kind of great stuff happens during that 15-minute question-and-answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens.

(Speaker 1)
I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer

(Speaker 1)
every single question that any person asks.

(Speaker 4)
And it’s very specific to what your business is.

(Speaker 1)
And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch and to make it entertaining when you’re stretching.

(Speaker 1)
And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s gonna probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there’s just-

(Speaker 4)
You had a crocodile one time. That was pretty interesting.

(Speaker 1)
You know, I should write that down. Sorry for that one guy that we lost. The crocodile, we duct taped its face. So that, right, we duct taped it. No, it was a baby crocodile. And we duct taped. Yeah, duct taped around the mouth

(Speaker 1)
so it didn’t bite anybody.

(Speaker 4)
But it was really cool to pass that thing around and pet it.

(Speaker 1)
I should do that. I should do that. will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self-employed.

(Speaker 1)
So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default, by default, you have a one out of a thousand chance of succeeding in the game of business. But yet, the average client that you and I work with, we can typically double this.

(Speaker 1)
No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. Double?

(Speaker 1)
And you say double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples you can see at thrivetimeshow.com. But again, this is the most interactive, best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

(Speaker 10)
I was looking to learn how to take my business, like they’ve said today, from being very successful to being systematic. I’ve got a very successful practice in three different cities. Make good money. I just want to take it to the next level with systems and processes to where

(Speaker 14)
I can drive my cars more.

(Speaker 10)
Paul Hood. I’ve been a CPA for 33 years. And what kind of

(Speaker 1)
growth have you and your great team had here over the past let’s say five six years. The last five, when I met you five years ago, we were doing three million. This year will be, we’ll do 24 million. And you say, Clay, I still I’m not gonna get a ticket unless you give me more. Okay, fine. We’re gonna serve you the same meal both days. True story. We have we cater food and because I keep it simple. I literally bring in the same food both days for lunch. It’s Ted Esconzito’s an incredible Mexican restaurant that’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home and now she sells millions of dollars of apparel and products. That’s rustic cuffuff.com. And someone says, I want more.

(Speaker 1)
This is not enough. Give me more. Okay, I’m not gonna mention their names right now because I’m working on it behind the scenes here. But we’ve got one guy who’s giving me a verbal to be here. And this is a guy who’s one of the wealthiest people

(Speaker 1)
in Oklahoma. And nobody really knows who he is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short term, it’s where you’re renting storage spaces.

(Speaker 1)
He’s a storage space guy. He owns the, what do you call that? The rental, the-

(Speaker 16)
A storage space?

(Speaker 1)
Storage units. This guy owns storage units. He owns storage units, he owns railroad cars, he owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility or most people don’t know who owns the warehouse that’s passively making money.

(Speaker 1)
Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here and we just continue to add more and more success stories. So if you’re out there today, and you want to change your life, you want to give yourself a incredible gift, you want a life changing experience, you want to learn how to start and grow a company, go to thrivetimeshow.com, go there right now.

(Speaker 1)
Thrivetimeshow.com, request a ticket for the two day interactive event.

(Speaker 4)
Hey, how’s it going?

(Speaker 8)
I’m Thomas Crossin owner and founder of full package media in Dallas, Texas I’ve been a coaching client with clay Clark since the beginning of our business We started about a year ago August of last year. I have no clients. No idea what we’re doing. No clue Really what was going on and now we’ve grown to where we’ve got six photographers, got office space here. I have an admin sales person that works for us full time, developing an online system.

(Speaker 8)
And a lot of that growth we attribute to Clay helping us. And there’s so many things that, no, I mean, his stuff is not revolutionary. It’s not this crazy walk on hot coals and all this stuff. It’s just real, real stuff.

(Speaker 1)
It’s gonna be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event.

(Speaker 4)
I think it is incredible. And there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin.

(Speaker 1)
I think that’s to change your life. I promise you this will be 10 times better than that.

(Speaker 15)
Looks like I picked the wrong week to quit smoking.

(Speaker 1)
Don’t do the smoke your way to thin conference. That is, I’ve tried it. Don’t do it. Yeah. Chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker, it is life changing. It’s not the best weight loss program though. Right, not really. So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis.

(Speaker 1)
I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

(Speaker 14)
♪♪

(Speaker 13)
Whoa!

(Speaker 1)
What kind of growth have you had since you and I have been working together over these past few years?

(Speaker 12)
3.45 million.

(Speaker 1)
I got those stats before I got on here. So you’ve grown by 3.45 million? Yeah got those stats before I got on here. So you’ve grown by 3.45 million.

(Speaker 9)
Yeah, 3,450,000.

(Speaker 1)
Would that be like if you took the combined revenue and maybe doubled it? Have we gone up by? Have we gone up by?

(Speaker 12)
Almost three, not quite.

 

Transcribed with Cockatoo