How to Increase Your Sales by 300% in 30 Days – Ask Clay Anything

Show Notes

6 Moves to Increase Your Sales by 300% in 30 Days

  • Optimize your Google trail and your overall online reputation
    1. FACT – “88 percent of consumers trust online reviews as much as a personal recommendation—which is astounding, considering most online reviews are posted by total strangers.” – How Important Are Customer Reviews For Online Marketing? – https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#54d84c221928
  • Audit your brand and have a rude interview with yourself
    1. NOTABLE QUOTABLE – “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe the gift has higher perceived value than if you gave it to them in no box or a box of less prestige.  That’s not because the receiver of the gift is a fool. But instead, because we live in a culture in which we gift wrap everything — our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. Public Relations is like gift wrapping.” – Michael Levine (The former PR consultant of choice for Nike, Pizza Hut, Prince, Michael Jackson, Nancy Kerrigan, etc.)
  • Install call recording systems in your business
    1. NOTABLE QUOTABLE – “You can expect what you inspect.”
    2. NOTABLE QUOTABLE – “Only the paranoid survive.” – Andy Grove (One of the founding members of Intel and the former CEO of Intel)

 

  • Install video recording systems in your business
    1. FACT –
      1. “32% of employees are engaged in their jobs.
      2. 50.8% of employees were “not engaged” in their jobs.
      3. 17.2% were “actively disengaged” in their jobs.” –  http://news.gallup.com/poll/188144/employee-engagement-stagnant-2015.aspx
  • Audit your scripts and workflows based upon both the call recordings and the video recordings
    1. NOTABLE QUOTABLE – “Face reality as it is, not as it was or as you wish it to be.” – Jack Welch (The former CEO who grew GE by 4,000% during his tenure)
  • Train with your team until they cannot get it wrong
    1. NOTABLE QUOTABLE – “Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.” – Jim Rohn (The famous best-selling author and renowned motivational speaker)
Business Coach | Ask Clay & Z Anything

Audio Transcription

Well, hello, my name is clay clark I am the former united states small business administration, entrepreneur of the year I’m, the father of five kids and I’ve built many multimillion-dollar businesses throughout my business coach career and a omar thanks for letting me be a guest on your show today were talking about 6 moves that everybody can use to increase your sales by 300% within 30 days. 6 moves that you can use to increase your sales by 300% and just 30 days and I guess the only clarifier, the only disclaimer would be if you’re already selling something, and you already have a team assembled. These moves are going to be magic if you haven’t sold anything before and you’re trying to sell something. Many of these moves can still work, but they’ll work magic for an existing company with an existing sales team, and so, let’s move on to move number one. You have to optimize your business coach google trail and your overall online reputation are. You have to have a very proactive approach to optimizing your google trail and your overall online reputation. What what I mean is when you type in your name or your company’s name into google? What comes up so I’m going to play this game with with my name and let’s play this game with your name and just just see what happens so whether people should do it or not?

They typically will type in the name of your company and the word reviews right or the type in your name and generals. What just say that you have a company that sells purses at one of my clients sells purses online will most people with type in the name of the company, plus the word reviews and that’s what they’re going to find in their their first impression of your business is based upon those reviews. So let’s work with two brands are real, quick and you can see how this impacts decisions all right, so your business coach forbes magazine, actually reports to 88%percent of consumers, trust online reviews as much as personal recommendations that got that that’s powerful witches outstanding, considering that most online reviews are posted by total strangers. So one of the brand’s I work with if you type in carpet cleaning quotes now. Full disclosure help help this business franchise and and I’m partners with with the guy who started this company oxyfresh, where you type in carpet cleaning quotes right carpet, cleaning quotes after you get past all the ads who comes up first comes up. First, that’s one of the brands. We work with an outstanding incredible, a total of 128366 reviews. As of the time of this recording, 120 8366 reviews, and if you, if you google, search the company, 228,000 reviews on google does and that’s. Why were when large part top in google that produces over 203,000 original visitors to the website every single month? Examples if you google my name, clay clark. What comes up what whatever comes up is what business coach people call or what I would call the google trail replaces your resume. This is your online reputation for the theory of online reputation, management richest reality. This is where this is where this is the practical application of online reputation management. So when you use google search for your name or in this case my name, clay clark, what do you find I find at tulsa people article find a few?

The businesses I own the thrive time to show up and make you laugh. Epic I found a tulsa world article on base in tulsa oklahoma, but if I type in what’s a thrive time, show reviews, that’s the workshops we do you’re going to whether I want you to find the reviews or not you’re, going to findthose reviews to make this apply to you. What are you doing on a proactive basis to shape the narrative of your online reputation? I would recommend every listener just commit to doing this. Every single day. Ask one of your business coach buyers to leave you an objective, google review every single day. Ask your ideal and likely buyers to leave you an objective review. So someone buys for me today ask them to leave you an objective review today and I’m telling you that she’s got up. You got to want it, you got it you got to you got to need it. You have to ask for you to be passionate about it, because most people in their spare time don’t want to write google reviews, but you need those google reviews, so you got to get one review on your google listing / that you got to do it and if you don’t know how to make a google map on, we can show you how to do that.

But I would just say this again. If you just go to biz. Google.Com business. Google.Com, you can register your google map and it’s pretty self-explanatory, but you’ve got to be intentional about getting positive reviews all right. Another way you can do this, as you can get video reviews from your ideal and likely buy her some actual buyers. You can get a video review and then on youtube. You can optimize the title tag of that videos when people search for the name of your company and the word reviews they’ll run into a video review for you. The second move that you can use to do an audit your brand and have a rude interview with yourselfdo with myself, but I thought I’m supposed to have positive self-talk. Will you need that positive business coach self-talk? Yes, but you got a lot of your brand and have a rude interview with yourself. I want my partners and friends michael levine is the former pr consultant of choice for nike pizza hut, prince, michael, jackson, nancy kerrigan a lot of big people and you give it to them in a tiffany box.

It’s likely that they’ll believe the gift has a higher perceived value that if you gave it to them and no box or a box of less prestige, and it’s not because the receiver of the gift is the pool, but instead because we live in a culture in which we gift wrap everything. Our politicians are corporate heads are movie and tv stars and even our toilet paper. Public relations is like gift wrapping. My friend look at your website today and then compare it with your top three competitors and ask yourself. Who’s website is better and make sure that you get your website improvedyour branding approved, so that you look world-class you on the musk who couldn’t be here today. You must be the same. Entrepreneur says that your brand brand of just perception and central perceptual be ahead, so I’ll be behind, but it’s just a perception people have of you and your business so make sure that your brain is top-notch to increase your business coach sales or sales by three more percent in 30 days, install call recording in your business. You absolutely need to record your calls, so many people push back on this concept, but the big companies I’m talking about american express, talking about discover card I’m, talking about big companies record their calls for quality assurance. The company I recommend is clarity. Voice.Com i. Don’t make a commission to recommend this to you, but that’s the phone system we use at oxi fresh as well as elephant in the room, are men’s grooming lounge chain of amendments.

Haircuts that is the phone system we use for a lot of our business. Is its clarity clarity voice use the system is when you record the calls. You will be amazed what you find when you audit your calls. You can only expect an entrepreneur only expect what you inspect you just. You can only expect what to inspect any grove one of the founding members of intel and the former ceo of intel once said only the paranoid survive. Only the paranoid survive assume that the people on your team or answering your phone to do in your sales calls are not implementing the system. My angela, the best selling author, says nothing works unless you do so I assume you’re, not following your system. Book number for install video recording systems in your business. Same concept applies. You got a record. What’s going on audio and video, to audits your teamhad to make sure they’re doing what they’re supposed to do? There’s a business coach camera system called nest nest in est. You can buy that at major retailers, everywhere, nasty fight at lowe’s, hardware, place, lowe’s, home, improvements called nasty just want to have the video and the audio recording to make sure your team isn’t fact following the systems, because did you know that, according to gallup, only 32% of employees are engaged in your job? So you want to make sure that you’re recording audio and video out of your scripts and workflows based upon the call recordings and videos if the systems aren’t working, then we need to change the famous ceo of ge buy 4000 %. He says face reality as it is not as it was or as it was weird as you wish it to be 🙁 reality as it is not as it was or as you wish it to benumber six doing creature sales by $3 percent in 30 days train your team until they can’t get it wrong. Train your team until you pick can’t get it wrong business coach practice until I cannot make a mistake, don’t practice until perfect practice until the team can absolutely not miss a conversion. That is how you increase your sales by 3% and 30 days back to you, omar

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