How to Start a Business? What Is the Fastest Path to Becoming Self-Employed? Interview With Franchise Brand Developer, Matt Kline + Celebrating the Success Stories of Platinum Pest,,, Etc.

Show Notes

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Audio Transcription

Here’s the deal, okay? I think we’re gonna sell a ton of cupcakes. Why? Because cupcakes are hot right now, and because we have a great name. Cousins Cupcakes. Boom. We’re going to the top. All the way. Now, in order to get to the top, we’re gonna have to come up with an amazing business model. I came up with something that I think is going to blow your mind. And I can’t wait to see it. Can I show you? Please do. Can I show you? Okay. Ladies and gentlemen, I’d like to introduce to you for the first time, the Cousins Cupcakes business model, Shelly! For goodness sake, come to Cousins Cupcakes. What is this? What is this? What are you doing? Last week you said we needed a business model. Not a business model. What then? I’m talking about a business model. Oh. Come on, man. Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses. Yeah, what we got? Colton Dixon’s on the hooks I break down the books Z’s bringing some wisdom and the good looks As a father of five, that’s why I’m alive So if you see my wife and kids, please tell them hi It’s the C and Z, I’ll call your radio And now, 3, 2, 1, here we go! We started from the bottom, now we here We started from the bottom and we’ll show you how to get here We started from the bottom, now we here We started from the bottom, now we here All right, Thrive Nation, on today’s show we’re talking about specifically you. Who am I talking to? You. You, if you’re watching right now. I’m always asked this question by people. They say, Clay, I want to start a successful company. I want to do it, but I don’t know how. And I say, well, what do you do now? They go, I’m a doctor, I’m a dentist, I’m a lawyer, I’m a whatever. And there’s a lot of people, Matt, that will reach out to me and they’ve never been self-employed before. And then there’s a different group that reaches out to me. And that’s probably 90 percent of who I deal with are people that actually already have a company and they just need help growing it. And so if you look at all of our all of our case studies and our 2000 plus client testimonials, these are all clients that actually had a home remodeling company, they already had a dentistry, they already had a law firm, and we just helped them to grow that thing, to build that thing, to brand that thing, to scale that thing. But the vast majority of people listening to this show, because in America we only have nine and a half million self-employed people, the vast majority of people have yet to start a business. And so people feel like they need to reinvent the wheel, they’re trying to come up with a new app or a new invention or a new product. And really I would encourage everybody, I would stop trying to invent the app, stop trying to invent the new product, stop trying to travel to Mars, stop trying to hit the home run, stop trying to hit the grand slam and focus on hitting a single. I think it’s really important that you get on base. And one great way to get on base is by buying a franchise. And so on today’s show, we’re gonna talk specifically about the OxiFresh opportunity. And with that being said, Matt Klein, welcome on to the Thrived Time Show. How are you, sir? I’m doing great. Thank you for having me. Matt, why is an Oxifresh a good starter vehicle for somebody who’s never owned their own business? Because with a certain amount of effort, you can be successful. And you can start your own business, and be really effort-driven and really try, but you just don’t know where to target your effort. You don’t know how to get business. You don’t know how to build the infrastructure. You might not know which vendors you want to actually work with. So a lot of small businesses, if they start outside of a franchise, they spend the first few years trial and error, different things like marketing, like vendors, like even like if you’re doing a cleaning business, like what products do you actually use, right? You might go and spend your first six months using a machine that doesn’t work as good as another machine, and you’re only gonna figure that out through trial and error and cost, right? So with AnoxiFresh, you essentially come to us knowing you wanna run a business with the effort that’s behind it, and we’ll show you which way to run. We’ll show you who to actually communicate with. We’ll show you which products to use that are the most effective. We’ll show you how to actually hire people. We’ll show you how to budget your marketing campaigns, right? And we’ll show you how to use the software. So for us, we’ve spent the last 17 years building the infrastructure within our business so that people can step inside of that role and run their business without having all that trial and error without having all of those two, three years worth of kind of mucking it up to try to figure out what to use. So we’ve gotten you all the way to the point of actually running your business. I’m going to pull this up real quick here. This is a workflow that I use to teach clients here in our office here. It’s a 14 step workflow. And this is what I use to teach clients. And again, folks, if you want to download this yourself, you just go to forward slash millionaire forward slash millionaire. And you can download it. I’ll zoom in so people can see it. We sit down and we go over with the client. You know, what are your revenue goals? That’s box number one. What are your revenue goals? What are they? What are your weekly goals? What are your yearly goals? Box number two, what are your breakeven numbers? How much stuff do you have to sell to break even? Box number three, how many hours per week are you willing to work? Now, all of that is irrelevant if you don’t actually have a business. So, Matt Klein, I mean, when people reach out to you to buy an OxyPress, what percentage of people are already business owners? I mean, what percentage of people buy an OxyPress, and this is really their first business opportunity, this is their first time owning a business? 95%. And so when they reach out to you, I mean, what kind of questions do they ask you often? Yeah, they ask me, why would they go with a franchise over to starting a business themselves? That one’s pretty easy. They would ask, why is our business better than the competing brands in our same industry? They’ll ask questions like, is there a carpet anymore in the United States? Which is funny. They’ll ask, how much does it cost? Do you guys do in-house funding or how do I get business? Do we need a building or what kind of assets do we need? And for us, it’s just a vehicle, right? Is there anybody that wants to work in the United States anymore? A lot of people think that there’s no people that wanna work, but there’s unlimited amounts of people that wanna work. You just have to put yourself in a situation to be an option for them. So yeah, it’s just, I mean, just depending on where they’re at, how old they are, what their family dynamics are, really it’s what they’ve done in their life. Have they been a person that’s effectively grown the corporate ladder or they’ve always looking for new jobs? It’ll just, anything you can think of, Clay, I’ll get the question. Now I’m gonna role play the situation now, okay? I’m gonna call you in this fictitious scenario. I’m gonna call you, okay, because I want to buy an OxyFresh. And I’m going to ask you the questions that I would actually ask if I was going to buy one today. All right. So this is what I would ask you. And I’m going to, we’re going to go through the whole thing. We’re going to roll play. It’s going to, it’s going to feel real folks. Here we go. I’m calling you, the phone’s ringing. Matt. Matt Tantelli. Hello, Clay. Hey, I wanted to, yeah, Matt, I wanted to talk to you about buying an Oxifresh, and I just wanted to know, how much does it cost per month to buy one? Now, I know, before you answer that, I know there’s financing options. I’ve talked to a lot of franchises. I kind of look at this as a cashflow deal. I want to bring in more than I’m spending on servicing the loan. So just like I would buy a car, I’d probably finance this. So what would be the payment per month to buy an Oxifresh? So essentially, you need to know the upfront investment first. There’s 45,000 upfront to Oxifresh that will allow you to become a franchise, your seven-year agreement, your entire equipment set up for carpet and upholstery, three months’ worth of products, plus the training where we’ll fly you to Colorado and you’ll spend a week with us getting the initial training. Once you’ve invested that 45,000, you want to have about 25,000 in operating capital available to you. This is the money that’s going to allow your business to get up and going enough to get cash flow positive. It’s gonna cover things like insurance, local marking, monthly vehicle cost, employee costs if you’re not doing the jobs, miscellaneous expenses like hats and t-shirts and business cards and gas, right? So that’s your all-in investments. You want around 65 to 75, 65 to 75,000 all-in, knowing that 45 comes to us, you keep the rest. Your run rate monthly will depend on how you run your business. For instance, are you semi-absentee? Are you having employees in the beginning? Are you going to do the jobs yourself in the beginning? We’ll work on your budget in terms of what you’re comfortable with spending on marketing. So there’s some factors that will go into what your monthly run rate is and what we need to do to get to cash flow positive. So Matt, you’ve been doing this a long time, obviously. So if I’m looking to buy one, I mean, what are the deal breakers? At the end of the day, who’s a good fit? Who isn’t a good fit? Yeah, one, you have to be financially viable. So I’ll ask you a few questions. You know, what’s your credit score? You typically have to have, if you don’t have the money up front, you’ll need to have a credit score of six, seven year above. You’ll need to have a positive debt to income ratio, and you have to have no bankruptcies in the last seven years. Most people that fit those three categories, or at least two of them, you have a chance to get funding. If you don’t, I would stop the conversation at this point and say, here’s some folks that I can help you get your credit checked and back up to SNUF so you can actually become a franchise down the road. That’s a factor. Also, territory. Let’s just say you were in San Antonio, let’s say you’re in Austin, Texas, and you wanted a franchise in Austin, Texas, you had no flexibility at all. At that moment, I would say this is not an option for you because we don’t have availability in Austin, Texas. So, if I want to move on to the next step here, I would like to call some references. Can I get references from you? Am I allowed to talk to people that own them? How does that work? Yeah, you do. And in our franchise disclosure documents of public record, all the franchisees are in the back of that document. But what I’d say is if you are truly looking in this, I’d say let’s have at least two or three calls, get you really familiar with the business, get you really familiar with our marketing and our advantages and how you can grow so that you have enough ammunition and a good dialogue of questions where when you go into that validation call, you know what you’re talking about. If you just call someone and say, hey, how much money did you make? They’re gonna hang up on you. Now, I’ve talked to people in the franchise space that have done really well and some people have done really bad with the same business model. In fact, some friends of mine own franchises that they’ve done very well and other people who are friends of mine have done very poorly in the same business the actual same franchise do you have kind of a range of oxy fresh of people that are really do crushing it and people that are getting crushed absolutely we have people that are making several hundred thousand dollars a year running a very good business that continues to grow we have folks out there that are basically just doing the bare minimum they’re making some money they’re ultimately successful if you would say because they’re not failing but I don’t necessarily that’s how franchises, you know, the franchise industry categorize success, that you’re open, right? Which, you take that as you will. And then there’s folks that probably either shouldn’t have bought a franchise, or they need to change their behavior drastically, not. Right? And so, yeah, we’re upwards of 500 territories now, so you’re gonna have a good combination of extremely successful, pretty successful, kind of successful, and then not. So what makes a really good franchisee, what makes a bad one? Yeah, well I think mostly when I look at our franchisees that are successful and I talk to the owners of those companies, they know what their business is. I can ask them a question like, hey, what’s your best marketing program? And they’ll say, well, it’s Google Guaranteed. What was your sales last month in Google Guaranteed? Well, I did $16,000 in Google Guaranteed. I did $13,000 in pay-per-click. I did $24,000 in just Google SEO, and they’ll know that. And I’ll say, well, what’s your typical net promoter score for your business? They say, well, I’m typically at 87%. I have one guy that’s kind of lagging at this 60%, and I got to get him up. These folks are actually engaged in their business. They’re invested in their employees. They’re invested in growing their employees’ skill sets, but they’re also like, they really want to be successful, right? Like they’re challenging our brand in ways of like, hey, I think we should do this or that. It’s like, you know, our most successful franchisees talk to us all the time and they’re giving us feedback on what they’re seeing and they’re just engaged in their business. I mean, I think we can all agree. If you just buy a business and you don’t pay attention to it at all, it’s probably not going to be that successful. So what’s the next step then? If I wanna move forward right now, what’s the next move? We had the first call here, I feel pretty good about it. What’s the next move? So if we have that first call and we both feel like there’s some synergy and it makes sense, right? I would then, while on the call, I’d book a secondary call. It’s gonna take about 45 minutes to an hour. It’s gonna be on a screen share. And on that call, I’m gonna dive very deep into territory, marketing, competition, what we do for you on the marketing front to allow you to actually understand what you need to do so that we can start garnishing business. Now I’m gonna show you what doesn’t cost money and what does cost money and the differences between that and how your consumers actually find you online, okay? And so that’s gonna be our second conversation. It’s all marketing and technology and really the rules of Google. And if I wanna move forward after we have that call, how quickly can we be opening and how much time does it take? Yeah, so let’s fast forward through the evaluation process. You call me and say, Matt, I think this is the option that I want. We have a guy right now from Huntington Beach, California. He’s on his way right now today to Denver. He’ll start his training tomorrow. So about two weeks ago, he called me and said, I’m ready to do this. We picked a date for him to come out to Colorado. I booked his flight and hotel across the street from us. And so he’s going to essentially come out, he’ll do his training tomorrow, we’ll start with a nice breakfast with the whole team, whole management staff. And he’s gonna go right into business training day one, field training day two, day three, and day four. And then that will essentially launch him as a franchise. He’s gonna have a 30 to 45 day onboarding process with our onboarding staff. And then he’s going to get kicked onto the coaching program that will last six months. Now, Matt, if I was going to buy a franchise, that’s exactly what I would ask. I mean, that’s exactly what I would ask. That’s how I would ask it. That’s what I would do. I mean, to me it’s about a 15-minute call. I’m sure people out there might have a different series of questions they want to ask, but I can tell you I’ve worked with Jonathan Barnett, the founder of OxiFresh, now for going on, what, 15 years, known him since college. I’ve seen the brand grow. It’s been a great opportunity for a lot of people. And I encourage everybody out there, if you haven’t gone to forward slash oxyfresh, do it today, forward slash oxyfresh, fill out the form, request more information. I think it’s a powerful tool to forward slash oxyfresh. And for anybody that does fill out the form as a result of listening to today’s broadcast. Now you don’t have to do it today because I don’t know when you’re gonna hear this show. A lot of people are gonna hear the show this month. You might hear the show next year. You might hear the show several years from now. So anybody, if you hear this show and you just mention, okay, just go to, And all you gotta do is just screenshot us, send us a screenshot that you actually filled out the form. When you go and request a ticket for our in-person two-day interactive business workshop, we’ll give you a free VIP upgrade. So you get to upgrade for free. So you get to come to the business workshop in Tulsa, Oklahoma, and you get a chance to experience this life-changing two-day interactive business conference, but you get a free VIP upgrade. What does that do? VIP upgrade, you get a little better seats, you get a more interactive one-on-one. Also, folks, there’s a kind of a dinner we take to the VIPs too, and it’s a great opportunity for you. So again, you’re getting a VIP upgrade and all you have to do is just prove that you did go to forward slash oxy fresh and you filled out the form. Now don’t fill out the form just because you want to be a free VIP upgrade and don’t fill out the form just because Matt is a beautiful man because typically people only fill out the form because they’re wanting to check if Matt’s available. And I’ll tell you this, Matt is not available. He’s married. I’ve met his wife. I never met her in person, but I did meet her recently in person at a Denver Nuggets game. I’ve heard about her. I’d heard about her. People had sent me group photos of you and your wife and John and his wife. There have been rumors that she existed, but knowing you, I wasn’t sure if that was real. But now I’ve met her. I know she’s a real person, a great lady. So again, Matt, I don’t want people to fill out the form just because they want to see if you’re available. Matt, any final notes you want to share for anybody out there who’s thinking about buying an Oxifresh franchise? Yeah, I think it’s scary to kind of go down that road. I think a lot of people feel they might have to commit to something that they’re not ready for. And I would just say go into the process just ready to learn. If nothing else, you’ll get your credit fixed or you’ll learn the options in franchising, and there’s a lot of them out there. It doesn’t cost anything but a little bit of time, and you’ll understand at the end of our process whether a business ownership is for you, and if so, we can take that further, and if not, then you’ll know, right? But so many people want to become an owner, but they never take the first step to learning about any of it, and it doesn’t cost a single thing. Matt Klein, I really do appreciate you carving out time for us, sir. I hope you have a great rest of your day. You too, guys. Thank you. Take care. Bye. All right, JT, so hypothetically, in your mind, what is the purpose of having a business? To get you to your goals. So it’s a vehicle to get you to your destination. And would you need profits to get there? I mean, when you have a business that’s successful, in your mind, in your expert opinion, would you need profits to get you to your goals yeah cuz if you have a 15 million dollar business but you have 15 million dollars of expenses it’s kind of pointless holy crap all right so the question I would have here for you if you could take like 10 minutes or less and see if you could save 3,000 bucks a year by reducing your credit card fees would you do it yes absolutely holy crap why would somebody out there who’s listening right now who has a sane mind, why would they not go to forward slash credit dash card forward slash credit dash card to schedule a ten minute consultation to see if they can reduce their credit card fees by at least three thousand bucks a year? Why would they not do it? Yeah, why would they not do it? Maybe because they don’t understand how you set the website. This tree is a symbol of the spirit of the Griswold family Christmas. That’s clear. That can be true. So I encourage everybody to check out forward slash credit dash card. forward slash credit dash card. What would be another reason why someone would not be willing to take 10 minutes to compare rates to see if they could save $3,000 or more on credit card fees? Maybe they think it is a waste of time and that it won’t, it’s not possible. If there’s somebody out there that’s making more than $3,000 every 10 minutes and they’re like, nah, that’s not worth my time. Hello, we getting there, I’m ready. We getting there, I’m ready. There’s probably some, someone out there. Okay. They would think that. Well, I’ll just tell you folks, if you’re out there today and you’re making less than $3,000 per 10 minutes, I would highly recommend that you go to forward slash credit dash hard because you can compare rates, you can save money, and you know the big goal in my opinion of building a business is to create time, freedom, and financial freedom and in order to do that you have to maximize your profits. Holy crap! Now, one way to maximize your profits is to increase your revenue. Another way to do it is to decrease your expenses deal takes the pressure off jt is there any other reason why somebody would not be willing to take ten minutes to compare rates to see if they could save a total of three thousand dollars a year on average i and at a loss i cannot think of any other. Shampoo is better! I go on first and clean the hair! Conditioner is better! I leave the hair silky and smooth! Oh really fool, really! Stop looking at me, swan! Let me tell you a good story here real quick. I actually years ago compared rates with this company here called IPS. It’s Integrated Payment Services and I scheduled a consultation. I don’t know that I was skeptical. I just thought whatever I’ll take 10 minutes I’ll compare rates. I can’t tell. You can tell me I’m a doctor. No I mean I’m just not sure. Why can’t you take a guess? Well not for another two hours. You can’t take a guess for another two hours. And in my case, in my case, my particular case, I save over $20,000 a year. Holy crap! Wow. Which is, you know, like groceries when my wife goes to the organic stores. Find everything you need today? Yeah. Great, okay. Oh, God. Everything okay, ma’am? Oh, it’s just that you’ve only scanned a few items and it’s already 60 bucks. I’m so scared. Okay, I’m a trained professional, ma’am. I’ve scanned a lot of groceries. I need you to stay with me. It’s just that my in-laws are in town and they want a charcuterie board. This isn’t going to be easy, so I need you to be brave, all right? What’s your name? Patricia. Patricia, all right. I need you to take a deep breath. We’re about to do the cheese. You know, that’s the difference between eating organic and not organic. So because my wife eats organic, I had to take the 10 minutes needed to compare rates to save the $20,000 a year on credit card fees just for one of my companies. One question, what’s the brand name of the clock? The brand name of the clock, Rod, the name of the clock, it’s an elegant from Ridgeway, it’s from Ridgeway. Let’s buy the clock. I encourage everybody out there go to thrive time forward slash credit dash card You schedule a free consultation request information a member of our team will call you they’ll schedule a free consultation It should take you 10 minutes or less And they’re gonna compare rates and see if they can’t save you more than three thousand dollars a year Off of your credit card processing you were hoping what I wouldn’t know you money Oh, you don’t owe us money. Because at the end of the day, at the end of the day, the goal of the business is to create time, freedom, and financial freedom. And in order to do that, you need to create additional profits. Let’s go. Let’s go. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah. So what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. Okay. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has. By being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on, with our listing and ranking there with Google. And also we’ve been trying to get Google reviews, you know, asking our customers for reviews and now we’re the highest rated and most reviewed Pest and Lawn company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411 percent. So 411 percent we’re up with with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now our closing rate is about 85 percent and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process. And that has obviously, the 411% shows that that system works. Yeah. So here’s a big one for you. So last week alone our booking percentage was 91%. We actually booked more deals and more new customers last year than we did the first five months or I’m sorry the first we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again we booked more deals last week than the first five months of last year. It’s incredible but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created and implemented checklists. Everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office. And also doing the podcast, like Jared had mentioned, that has really, really contributed to our success. But that, like I said, the diligence and consistency in doing those, and that system has really, really been a big blessing in our lives. And also, it’s really shown that we’ve gotten the success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut, and we didn’t know. Oh, sorry, the last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. You know, they implemented those systems, and they taught us those systems. They taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut, and if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action, and you’ll get the results. It will take hard work and discipline, but that’s what it’s gonna take in order to really succeed. So, we just wanna give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore, I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42 percent increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983 and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockrell, head of Disney, with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up, and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So, amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, like Clay is, like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal. They were super excited about working with him and he told me he’s like I’m not going to touch it I’m going to turn it down because he knew it was going to harm the common good of people in the long run and the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right and anyways just an amazing man. So anyways impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or, you know, navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. So this is my old van and our old school marketing and this is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrivetime Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems, so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s gonna be the best business workshop ever and we’re gonna give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see you. We go back eight years ago, think about the number of clients you had back then versus the number of clients you have now. As a percentage, what has been the growth over the past eight years, do you think? We’ve got to inspire somebody out there who just doesn’t have the time to listen to our calls. Well, okay, so Clay, it’s like I would go up and down from about $10,000 a month up to about $40,000, but it’s an up and down roller coaster and so now we’ve got it to where we’re in excess of a hundred clients. That’s awesome. And so I would have anywhere from five clients to 20 clients on my own with networking but I had no control over it. I didn’t. Without the systems you’re going to be at the you’re going to be victimized by your own business. For somebody out there who struggles with math if you would say that your average number of clients was 30 and you go to 100, as a percentage, what is that? I have grown, I have doubled every year since working with you. So I’ve doubled in clients, I’ve doubled in revenue every year. That’s 100% growth every year I’ve worked with you. So I’m looking, we’ve been good friends 7, 8 years and I’ve got doubled five times. Which is just incredible. I mean the first time you do it, that’s one thing, but when you do it repeatedly, I mean that’s unbelievable. We’re working our blessed assurance off this year to double. We’re planning on doubling again. We’re incorporating new, some new things in there to really help us do it, but we are going to double again this year. I started coaching, but it would go up and down, Clay. That’s when I came to you, as I was going up and down, and I wanted to go up and up instead of up and down. And so that’s when it needed a system. So creating a system is you have nailed down specific steps that you’re going to take, no matter how you feel, no matter the results, you lean into them and you do them regardless of what’s happening. You lean into them and it will give you X number of leads. You follow up with those leads, it turns into sales. Well I tell you, if you don’t have a script and you don’t have a system, then every day is a whole new creation. You’re creating a lot of energy just to figure out what are you going to do. And the best executives, Peter Drucker is a father of modern management, he said, the most effective executives make one decision a year. What you do is you make a decision, what is your system, and then you work like the Dickens to make sure you follow that system. And so that’s really what it’s all about. So with a script here, we have a brand new gal that just came in working for us. She nailed down the script and she’s been nailing down appointments. Usually we try to get one appointment for every 100 calls. We make 200 to 300 calls a day per rep. And she’s been nailing down 5 and 8 appointments a day. Somebody out there’s having a hard time. Call them script. So she’s making how many calls a day? She’s making between 200 and 300 calls a day. Our relationship is weird in that we do, if someone were to buy an Apple computer today, and or let’s say about a personal computer, a PC, the computer is made by, let’s say, Dell. But then the software in the computer would be Microsoft, let’s say, or Adobe or whatever that is. So I basically make the systems and you’re like the computer and I’m like the software. That’s kind of how I would describe our relationship. Tim, I want to ask you this. You and I reconnected, I think it was in the year 2000 and, what was it, maybe 2010? Is that right? 2011 maybe? Or maybe further down the road. Maybe 2013? 2012. Okay, so 2012. And at that time I was five years removed from the DJ business. And you were how many years removed from tax and accounting software? It was about 10, 11 years. We met, how did we meet? What was the first interaction? There was some interaction where you and I first connected. I just remember that somehow you and I went to Hideaway Pizza. But do you remember when we first reconnected? Yeah, well, we had that speaking thing that… Oh, there it was. So it was Victory Christian Center. I was speaking there. My name is Robert Redman. I actually first met Clay almost three years ago to the day. I don’t know if he remembers it or not, but I wasn’t working with him at the time. I asked to see him and just ask him some questions to help, you know, direct my life to get some mentorship, but I’ve been working with Clay for now just over a year. The role I play here is a business coach, business consultant. I work with different businesses implementing best practice processes and systems that I have learned here by working with Clay. And the experience working here has, to put it real plainly, has been just life-changing. I have not only learned new things and have gained new knowledge, but I have gained a whole new mindset that I believe wherever I end up will serve me well throughout the rest of my life. Since working with Clay, I have learned so much. I mean, I would like to say it was everything about business in terms of the different categories. I haven’t learned it all, but I’ve learned all about marketing. I’ve learned about advertising. I’ve learned about branding. I’ve learned how to create a sales process for organizations in any industry. I’ve learned how to sell. I’ve learned how to create repeatable systems and processes and hold people accountable. How to hire people. It’s almost like every aspect of a business you can learn, I have learned a lot in those different categories. And then, again, the mindset that I’ve gained here has been huge. You know, working here, you can’t be a mediocre person. You are a call to a higher standard of excellence. And then as you’re called to that standard here, you begin to see those outcomes in every area of your life. That standard of excellence that you wanna implement no matter what you’re involved in. I would like to describe the other people that work with Clay are people that are going somewhere with their life. Marshall in the group interview talks about how the best fits for this organization are the people that are goal-oriented. So they’re on their own trajectory and we’re on our own trajectory. And the best fits are those people where there can be a mutually beneficial relationship. That as we pursue our goals and we help the business pursue those goals, the business helps us pursue our goals as well. And so I’d say people that are driven, people that want to make something of their lives, are goal-oriented, they’re focused, and they’re committed to overcoming any adversity that may come their way. Clay’s passion for helping business owners grow their businesses is, it’s unique in that, I don’t know if there’s anyone else that can be as passionate. You know, whenever a business starts working with Clay, it’s almost as like Clay is running that business in the sense that he has something at stake. He’s just serving them. They’re one of his clients, but it’s as if he is actively involved in the business. Whenever they have a win, he’s posting it all over his social media. He’s shouting it across the room here at Thrive. He’s sending people encouraging messages. He can kind of be that life coach and business coach in terms of being that motivator and that champion for people’s businesses. It’s again unique because there’s no one else I’ve seen get so excited about and passionate about other people’s businesses. The kind of people that wouldn’t like working with Clay are people that are satisfied with mediocrity, people that want to get through life by just doing enough, by just getting by, people who are not looking to develop themselves, people who are not coachable, people who think that they know it all and they’re unwilling to change. I would say those are the type of people. In short, anyone that’s content with mediocrity would not like working with Clay. So if you’re meeting Clay for the first time, the advice I’d give you is definitely come ready to take tons of notes. Every time Clay speaks, he gives you a wealth of knowledge that you don’t want to miss. I remember the first time that I met Clay. I literally carried a notebook with me all around. I was looking at this notebook the other day actually. I carried a notebook with me all around and I just took tons of notes. I filled the entire notebook in about about three or four months just from being around Clay, following him and learning from him. And then I would say come coachable. Be open to learning come coachable. Be open to learning and adjusting parts about you that need to be adjusted.


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