How to Turn Your Goals Into Reality + Celebrating TulsaOilers.com & ColawFitness.com Success Stories + “Discipline Is the Bridge Between Goals & Accomplishment.” – Jim Rohn + Join Tebow At June 5-6 Business Conf!

Audio Transcription

Transcribed with Cockatoo

(Speaker 1)
Your teeth. design, if you need some coaching, your sales people and call scripts, PR, they offer all that.

(Speaker 3)
Your teeth, you just do it because it’s part of your identity. It’s who you are. If you want to be consistent, you must approach your habits the same way. Working on your goals is not optional. Training your body is not optional. Sticking to your commitments is not optional. You don’t do it when it’s convenient. You don’t do it when you feel like it.

(Speaker 3)
You do it because that’s the standard you’ve set for yourself. The biggest mistake people make is relying on willpower. Willpower is unreliable. It fluctuates. Some days it’s strong, some days it’s weak. And if your success depends on how much willpower you have in the moment, you’ll always struggle

(Speaker 16)
to stay consistent.

(Speaker 3)
The best way to eliminate the need for willpower is to create systems. Systems make success automatic. They remove the friction between you and the action you need to take. They make it easier to be consistent because you don’t have to think about it, you just follow the plan. A system could be a set time every day for your most important habit. It could be preparing in advance so that taking action becomes effortless. It could be tracking your progress to reinforce your commitment.

(Speaker 3)
Whatever it is, the goal is the same. Take the decision out of the process so that consistency becomes natural.

(Speaker 11)
Another secret to consistency is low play was instrumental in helping guiding us and getting us on the right track so that you know, we could you know,

(Speaker 2)
really, you know, raise the raise the bar and become ultra successful.

(Speaker 3)
Bring the barrier to entry. Most people set themselves up for failure by making their goals too overwhelming. They tell themselves they need to work out for an hour, write for three hours, or make huge progress every day. But when life gets busy, those expectations become impossible

(Speaker 31)
to maintain.

(Speaker 3)
Excellence is not about going all out. It’s about never stopping. Even if you only have 10 minutes, do something. Even if you’re tired, take some action. Even if you’re not at your best,

(Speaker 3)
keep the streak alive. Because the moment you stop completely, it becomes easier to quit. But if you keep the habit alive, no matter how small, you maintain your momentum. Consistency isn’t about perfection.

(Speaker 3)
You will have days where you slip up. You will have moments where life gets in the way. That’s normal. What matters is that you get back on track immediately. Most people let one missed day turn into a missed week, then a missed month, and then they’re back at zero. But the ones who master consistency, they

(Speaker 3)
never let one mistake break their momentum. If you want to build relentless consistency, you must hold yourself to a higher standard. You must see yourself as the kind of person who follows through no matter what. You must make your habits non-negotiable and remove the mental debate. And most importantly, you must keep going even when you don’t. It’s been an amazing experience for us. Excellence is not an event.

(Speaker 3)
See results right away.

(Speaker 2)
One of our accountants had said, you’ve got to meet this guy, Clay. So we ended up meeting with Clay. He’s helped us go from right before we opened the third location now to six locations. So we’ve more than doubled our revenue.

(Speaker 2)
These are ground up build gyms. And so it’s not the barrier for entry is pretty high. It’s 20 plus staff at each location. So yeah, it’s been a lot for us running systems, checklists, workflows, who does what, when and how. Training us on that, Clay’s helped a ton.

(Speaker 2)
We would not be where we’re at without him. So huge win.

(Speaker 1)
Charles, from an ROI perspective, someone’s going to look at it and go, return on investment. I pay you $1,700 a month. Will I make more money than I’m paying you? How would you maybe tackle, or how would you respond to, what kind of return on investment have you seen for the $1,700 a month you’re paying?

(Speaker 2)
Well, for example, Clay has got, there’s no better business coach in the world that has the way he works, the way his mind works, but he’s also got a team of other business coaches that have worked in lots of different industries. So he’s worked in every industry, his staff has worked in every industry, he’s got videographers, web designers. I mean, just for the fact of like, just the website alone is worth the $1,700. Just the ability to take any of their proven systems, whether

(Speaker 2)
that’s a marketing thing or whether that’s a staffing thing. Like one thing done in the month, it pays for itself. And then to understand this, there’s a part of where, you know, some, maybe some week you may be like, well, you know what? I’m not getting a whole lot out of this call. But the bottom line is, it’s like when you read the Bible, there’s times you’re just reading it and then you’re like, you know what? And then you read it that one time and it’s like,

(Speaker 2)
God really speaks to your heart.

(Speaker 3)
It’s a lifestyle. It’s not about a single moment of greatness. It’s about the quiet decisions you make every day.

(Speaker 2)
And the whole truth is, there’s no way that you can get that kind of value for $1,700 to have a whole team of coaches, graphic designers, web developers, anybody that has that type of knowledge, you know, in your back pocket. And then in the whole thing is run your business with being somewhat conservative, make sure you don’t run it to the edge all the time. But by doing that, you have that that skill set you have that you have those tools on a tool belt.

(Speaker 2)
And I just think it’s just like the cost of doing business. Like just understand it.

(Speaker 17)
That’s what you want to do.

(Speaker 7)
I think there’s a, sometimes the payment we make, I feel like is peace of mind even, because there have been multiple times throughout the years that we will either be butting heads on something, we’re super confused about something, we’re fearful about something, something in the market’s changed,

(Speaker 7)
and it’s a quick call to clay.

(Speaker 1)
Well, Thrive Nation, it’s a very special occasion because a lot of times on The Thrive Time Show, I get to interview people that I am friendly with or have an acquaintance with, that kind of thing, and I enjoy that. But it’s really an honor whenever I get to interview I am friendly with or have an acquaintance with, that kind of thing, and I enjoy that.

(Speaker 1)
But it’s really an honor whenever I get to interview someone who I consider to be a friend or people that I consider to be friends of our family. And it’s awesome when we can celebrate a success story because it’s a life-giving thing. And for somebody watching today’s show,

(Speaker 1)
if you feel you need like a checkup from the neck up, if you feel stuck, if you feel like you don’t have the resources to get started, but you have the resourcefulness. Maybe today’s show is the show you need to hear because this is a couple, they started this business together out of their house and they’ve now grown it into a multimillion dollar super successful company. And I’ve had the opportunity.

(Speaker 3)
The small choices, the consistent habits, the standards you hold yourself to when no one else is watching. That’s where real excellence is built.

(Speaker 1)
Most people believe succeed to work with them in a consulting or coaching capacity over these past five or six years. And I am so excited to have them on today’s show. And that being said, Amber and Charles Cola, welcome onto the Thrive Time Show.

(Speaker 1)
Amber, how are you?

(Speaker 7)
Great, thanks Clay. It’s awesome to be on here with you.

(Speaker 2)
Yes, we are excited.

(Speaker 1)
Okay, so I gotta ask this real quick because people think you’re a hologram. How long have we had the opportunity to work with you or how long have we worked with you guys together from a kind of a coaching relationship?

(Speaker 2)
We probably started back in 2017.

(Speaker 34)
2017.

(Speaker 2)
2017, yep.

(Speaker 7)
So yeah, we’re looking at seven, eight years. Yeah.

(Speaker 29)
It’s coming up.

(Speaker 2)
Coming up on eight probably, a little over seven.

(Speaker 1)
And from that time, I mean, you guys have experienced tremendous personal growth and business growth. I mean, could you, Charles, maybe talk about, I’m not looking for your specific financials, but could you maybe talk about maybe the size you guys have grown over these past seven or eight years at Colawfitness.com?

(Speaker 2)
Absolutely. We started off, we were getting ready to open our third location. And one of our accountants had said, you’ve got to meet this guy, Clay. So we ended up meeting with Clay.

(Speaker 2)
And he’s helped us go from right before we opened the third location now to six locations. And so we’ve more than doubled our revenue. And these are ground up build gyms. And so it’s not the barrier for entry is pretty high. It’s 20 plus staff at each location. So yeah, it’s been a lot for us running systems, checklists, workflows, who does what, when and how training us on that. Clay’s helped a ton. We would not be

(Speaker 1)
where we’re at without him. So huge win. Now I’m gonna ask you guys this story because I want you to be able to encourage somebody. I’m not sure who’s gonna watch this show, but I view every show as

(Speaker 3)
This is about talent or luck. They think the people at the top have some kind of special advantage, a gift,

(Speaker 1)
a message in a bottle. So somebody’s watching this show and they’re gonna relate to this story. I’m gonna let Amber go first, because I think she’ll maybe have a less rosy view of how it was. But you guys started ColawFitness.com doing personal training to individual clients

(Speaker 1)
in your actual home. So like your living room was where the squat rack was, or the bench press was in the kitchen. Or Amber, what was that like when you

(Speaker 7)
started ColawF fitness.com? Well, um, I think when you’re starting something like that, you don’t see bigger picture. You’re not thinking that far ahead. You’re just kind of thinking you have to work, you have to survive. You’ve got to make money and you’re doing what you love. Um, and so with that, it was just, it was kind of more as a,. And also, we couldn’t afford furniture to go in our formal living room, a formal dining room. And so, so we were kind of stuck in a situation where Charles needed a place

(Speaker 7)
to train and he had a full clientele. And so we just were, why don’t we find like a big universal piece, stick it in the living room, because it’s just an empty room. And the dining room became more of the office. And so we bought a big universal piece and threw down some rubber flooring,

(Speaker 7)
ripped up the carpet and put the big mirrors on the wall. And we just started doing what we needed to do at the time with no, I mean, I definitely did not think it was going to be in my house for a couple of years for sure.

(Speaker 2)
But yeah, a lot of it was fear of failure. I was like, I want to make sure that, you know, I can provide for my family.

(Speaker 3)
And we were trying to just start better circumstances. But that’s not the truth. The people who achieve lasting success, the ones who rise to the top.

(Speaker 2)
I was every lead I had and follow up with every client I trained, wanna make sure that it gave me good results. And yeah, next thing you know, we have about 160 clients coming in and out of the door a week and it’s me and about four or five of the trainers

(Speaker 2)
training out of our living room. And so we came up with a revolving door of fitness. And then Amber also did some hair. So she had a hair salon in the back of the house. So it’s like a training studio in the front of the house and then a hair salon in the back of the house.

(Speaker 33)
So yeah, the win.

(Speaker 1)
Now I wanna share this story because I don’t know if I’ve ever shared the story with you, but I think our listeners need to hear this because your story is better than mine. But let me just show this to the listeners real quick here. If we go to 111th and Memorial in Tulsa, Oklahoma, my wife and I, we were 20 years old-ish, and I remember I was so excited to be able to build our house.

(Speaker 1)
I remember telling my wife, honey, we can afford to build a house. We are gonna build a house, a brand new house. She was so excited. I remember we were driving down Riverside. She was like, we’re going to buy a house? I go, yeah.

(Speaker 1)
She’s like, we’re going to build a house? I’m going, yeah. We’re a young couple. We’d just been married a couple years. Right here at 111th and Memorial, I found a builder named Rob Brewer who did a phenomenal job.

(Speaker 1)
I would hire him again. I built this house from scratch. And so my neighbor comes by, Wendy, God bless her. I’m not gonna mention her last name. Wendy comes by and she’s like, hey, what are you doing? I go, what do you mean? Because I’m having like 40 couples a week

(Speaker 1)
that are walking up to my front door, hanging a right at my office. And there’s, not kidding, there’s probably eight DJ vans in my backyard. And she’s like, what are you doing? And I’m going, well, what do you mean what I do? She’s like, this is a residential neighborhood.

(Speaker 32)
What are you doing?

(Speaker 1)
And I said, well, I’m running a business.

(Speaker 3)
She’s like, and stay there are the ones who have mastered the art of daily.

(Speaker 1)
You can’t run a business here. So I had back here in the backyard. No kidding. I had eight different bands back there. And then neighbors kept asking me if I was running drugs. I mean, people were concerned because the first DJ would come to load up gear at 4 in the morning,

(Speaker 1)
and our last guy would come home at 3 in the morning. And it was just a wild thing. I got to ask you, with the gym, Amber, how early were people coming to work out, to do squats, and bench press, and cardio? What time were they showing up?

(Speaker 1)
How many people were showing up?

(Speaker 7)
Oh yeah. So Charles is he’s relentless and he’ll fill any hour he can. And so he would start as early as 5. PM with his first client. And, uh, you know, sometimes it would last until about 10 o’clock at night. And so it was, it was, it was just a revolving door. And we always blocked out the middle of the afternoon

(Speaker 7)
at two o’clock every afternoon. And him and I, and as we added staff, we would all work out together. So it became this big, you know, workout session together. It was awesome.

(Speaker 1)
And this is a real thing. Now, how, Amber, I’m not looking for anything super salacious, but I mean, did you ever have awkward situations? I mean, cause you’re trying, you’re sleeping there, you’re living there. Do you guys ever have just like, I remember with the DJ business, my wife about once a week there for a while, she would come downstairs and one of my DJs would get clay. Where’s the bathroom? I’d say right there. And they would walk into our master bedroom and I’m like get out of there. It’s not a master bedroom you sicko. I mean did you ever have just weird client interactions?

(Speaker 7)
Oh yeah, totally. From you know our kitchen became like the staff break room and so all of a sudden I’ve

(Speaker 31)
got

(Speaker 3)
Because success is not built in a day. It’s built in the daily choices you make when no one is paying attention. It’s built in the early mornings.

(Speaker 7)
Everybody’s lunches in my fridge. And I remember one day a guy had went to get the barbecue sauce out of the fridge and just drops it. And it just shatters all over the kitchen floor. But his client was here. So he he looks at me kind of like, uh, and I was like, just just go I got like, some cleaning up barbecue sauce out of the kitchen. One morning I had gotten out of the shower and I come out of the bathroom, which is at the top of the stairs. And I’m just making that short little jagged over to

(Speaker 7)
my bedroom door. And so I have my hair in a towel and a robe on and I opened the door and right there at the bottom of the stairs, Charles has one of the clients doing calf raises. And they just, good morning. And I thought, get this out of my house. So yeah, the trainers napping on the couch between clients.

(Speaker 7)
And our middle son was in pre-K at the time. And so he’d come home half the day, and he’d sit on the couch. He was just a little. His feet would just stick straight off the couch, and he’d try and watch cartoons, and there would be someone on like a ab mat on the floor right in front of the TV doing crunches.

(Speaker 7)
And so he’s just watching his little cartoons, and someone’s doing crunches in front of him. And so, oh yeah, the whole family was in on it.

(Speaker 1)
I just remember when I was building DJConnection.com, I would train my DJs out of my house. So we would practice announcements like, ladies and gentlemen, coming up in just a moment, we’re gonna introduce the bride and the groom. Once again, ladies and gentlemen, get ready for the intro.

(Speaker 1)
And we would practice, ladies and gentlemen, cutting the cake once again we got the bride we got the group we got an actor should be exciting and I’m practicing and they have a script and I’m practicing so adult late nights the extra effort that most people aren’t willing to give it’s built in the decision to show up males are in my house and we’re practicing introducing because you know we grew DJ connection to do 4,000 weddings a year so I’m training 30 disc jockey every week so Havana my oldest who’s now 20,

(Speaker 1)
she starts running around in the office going, ladies and gentlemen, coming up next, the cutting of a cake. Because she heard it so much. She’s like, ladies and gentlemen, coming up next, the Soul Train line. She knew.

(Speaker 1)
Because it was like, I don’t think if you’re watching today’s show and these stories, you can’t relate to it, that’s OK. But I’m just trying to make sure we’re getting this idea. This is a real couple that I would now classify as a super success story, but they had to start somewhere. And it’s not about resourcefulness. It’s about resources.

(Speaker 1)
It’s about resourcefulness. Again, it’s not about resources. It’s about resourcefulness. Look at the view. So now you look at Colaw Fitness and you go, wow, this is a super successful company.

(Speaker 1)
Wow, I want to be the next Colaw Fitness. Wow, these guys are really doing it. I want to be a colawfitness.com. I’ll get the website to pull up in just a second. And people always come to me and they say, Clay, what do I need to do? What’s the most important thing? I just had a guy today, huge ministry, huge ministry,

(Speaker 1)
multi-million dollar massive ministry called me and said, what’s the one thing I can do to grow my ministry? And I said, buddy, I’m gonna send you today’s show. There are 14 things that we need to do and a lot of details on those 14. So we’re gonna go step by step on today’s show. I’ll go back and forth between Charles and Amber and for sake of time, we’ll just go back and forth

(Speaker 1)
rapid fire, so here we go. And Charles, by the way, you get 60 seconds on the clock for each answer, so here we go. Box number one. Darling and this mind and this hat.

(Speaker 3)
So there it is, FDM Williams. Even when you don’t feel like it to push through the resistance to stick to the process. Excellence is not a feeling.

(Speaker 1)
It’s not. You have to figure out your revenue goals. You just have to know your revenue goals. You have to know your revenue goals. What are your gross revenue goals? What are your weekly revenue goals? What are your annual revenue goals? You have to know your revenue goals. Charles, why do you have to know your

(Speaker 1)
revenue goals?

(Speaker 2)
Yes, you have to know your revenue goals so you know if you’re going to be making money or not. And for us, we want to make sure that we’re staying bankable, that we can open more locations. Our gyms are a ministry for us. We want to make sure that we continue to expand and making sure we got at least a 20% profit margin off of all of our expenses to income over expenses. And we know how many memberships we have to sell. We know how many clients that we have to service to hit those goals for our set overhead costs. And yeah, you got to know how many units of items you have to sell every week,

(Speaker 2)
every day. And so we track that stuff. And for us, we have a lot of recurring revenue. But the whole point is, we want to make sure that we have enough of the payable viable buyers in the system

(Speaker 1)
to continue to grow. And you track this stuff. And so, you know, we’ve got wonderful members of our team. We’ve got a young member of our team named Natalie who’s learning all of this because she’s, you know, developing into a coach. And when you work with a new client, a lot of times the client’s gonna have a bias to focus on just marketing, just branding.

(Speaker 1)
But you have to know these numbers. Amber, anything else you wanna talk about as far as the numbers? Because I know your husband is passionate about fitness and you are as well. But why do you have to focus on the numbers and not just marketing or not just branding or not just social media? Why do you have to focus on those numbers?

(Speaker 7)
Well, I think the numbers, it’s like the steering wheel that steers the ship.

(Speaker 3)
I mean, if you don’t understand something, you chase, it’s something you become through your daily habits. And here’s the truth most people miss.

(Speaker 7)
Excellent in the numbers, you have no idea where you’re going. And so I think that’s probably the biggest thing. Like it leads the whole way. And I think a lot of people tend to do, I’m gonna do the marketing

(Speaker 7)
or I just wanna perform the service. I think a lot of it because people are scared of numbers. I think they feel like numbers are overwhelming and they try to make numbers way too difficult. So I think that’s the big thing.

(Speaker 1)
This is such wisdom folks. I’m telling you, if you’re not familiar with colawfitness.com, go to their website. These guys give away a Bible. Every time they sell a new membership, they set aside a portion of the funds to give away a Bible to first time members at their gym.

(Speaker 1)
It’s an incredible, it’s a ministry, it’s a business, it checks all those boxes. Let’s move on to box number three. Define the number of hours you’re willing to work. Now Amber, you happen to be married to a man who’s willing to work every hour of the day if need be.

(Speaker 1)
I will say this though, most of my clients, to think about my 160 clients I work with and I had to think about the average client, 90% of them are not willing to work as hard as you guys. Most of my clients are willing to work 40 hours a week or 50 hours a week. Some will work 60 hours a week, but nobody is willing to go sprint from 4 a.m. to 8 p.m., 10 p.m. every day if need be. Your husband is willing to do that. Why is it important

(Speaker 1)
for you guys, Charles, to define the hours that you’re going to work, the hours that you’re not going to work, block out time for the family cruise, for the family trip? Why is that an important box there, Charles?

(Speaker 2)
That way my wife will stay married to me. Well, I’m like you, I like to do it.

(Speaker 3)
This is not about perfection, it’s about consistency, it’s not about getting it right every time, it’s about showing up and giving your best effort every single day.

(Speaker 2)
Go go go and then we do definitely we take off and we go to church on Sunday, it’s important for us to hold the Sunday as a Sabbath as a day off. Other than that, I like to work, like you talked about vacation, to vacate or to leave something,

(Speaker 2)
I love to work, I love to build the systems and build the documents and train staff, build the systems and so on, but we do have to make sure that once a quarter, we try to look at taking time off.

(Speaker 7)
Right. Well, I would say the biggest thing that we always talk about in marriage, family, and work, expectations, and boundaries. Those two things have to be very clear all the time. As long as he understands what my expectations are, and I need him to fulfill

(Speaker 7)
a husband role in addition to working. As long as he understands that these are my expectations, and then these are my boundaries. And as long as we communicate that, then we’re good.

(Speaker 2)
I’ll say one more thing is that for us, we’ve kind of at the spot to where, we just work on the business, not in the business. So we don’t actually do the day-to-day stuff, but we work on the business systems, checklists, workflows, training, coaching people remotely because we do live in Florida. Our clubs are in the Midwest, Oklahoma, Texas, Missouri, and Kansas. And so running remotely and running all that stuff, we’ve got to kind of say, how do we want to live our lives?

(Speaker 2)
Like you’d say, Charles, how do you really want to live it? You got to kind of map out and clearly define that. For us, Tuesday, Wednesday, Thursday, those days are just all in on Zoom calls, training, coaching, working with staff. And so those days are really, really full days. And then the rest of the time, like on Friday, Saturday, Sunday, Monday.

(Speaker 3)
It’s about having a standard for yourself

(Speaker 2)
that is non-negotiable, a mindset that says, I don’t lower my standards to match. Those are all lighter days that we don’t block in a lot of meetings, it’s like no meetings that we plan, but I’m still working on things that I wanna work on, but I’m not leveraged to having to. So I’ve kind of created my three day work week

(Speaker 2)
that’s like super long, and then the rest of the time I don’t have meetings, I don’t get held hostage on a lot of stuff and people have to kind of have a gatekeeper to get to me. But other than that, that’s how I’ve tried to map that out so that I can continue to mastermind and kind of grow the brand and have some meta perspective

(Speaker 2)
on how I wanna continue to grow.

(Speaker 1)
So yeah. There’s just so much, again, for folks, if you want to learn entrepreneurship, this is real people. If you’re in the Florida area and you’re looking for a job, if you’re in the Joplin, Missouri area and you’re looking for a career, not just a job, Colaw Fitness is a company that’s going places. I’m not prophetic. I’m not claiming to have some view of the future.

(Speaker 1)
I just see patterns. And I work with clients and I help them implement patterns that work. And I also know of the clients that’ll work. Nothing works unless you work, right? So nothing will work unless you work. And I look at the Kola family, and I look at the fuel that you put into the business and the diligence that you bring. And I’m telling you folks, this is a brand

(Speaker 1)
that’s going somewhere. If you’re looking for a career, check it out, KolaFitness.com. Box number four and five, to determine your unique value proposition. That’s a unique thing. What is it that makes you unique? What is it that separates you from the competition? If you’re watching today’s show, let’s think about your website, your print piece, your auto wraps, your business cards.

(Speaker 1)
Let’s think about everything about your business. Let’s think about the sights, the sounds, the smell, the ambiance, the employees you have.

(Speaker 3)
What is it that makes you different from the competition? It’s the world. I raise my standards to shape the world. When you develop the habit of daily excellence, success becomes inevitable. You stop chasing.

(Speaker 1)
What is it that makes Chick-fil-A successful when there are many other fast-food chicken restaurants? What is it that makes Quick Trip super successful when there are so many gross, nasty, dirty convenience stores? What is it that makes Chick-fil-A successful? What is it that makes Quick Trip successful?

(Speaker 1)
What is the secret sauce that allows Brad Stevens, the coach of the Boston Celtics, to bring out a winning lineup year after year? Brad Stevens took a dysfunctional Butler College basketball team and turned him into a top-four basketball team. Think about this. He took a college called Butler,

(Speaker 1)
the size of Oral Roberts University, and took him to the Final Four multiple times. And then he takes that same recipe and goes to the NBA, and they win a championship, and he’s putting out a winner year after year. What is the secret sauce that allowed Phil Jackson

(Speaker 1)
to win year after year. What is the secret sauce that allowed Phil Jackson to win year after year? Michael Jordan couldn’t win a championship without Phil Jackson. He played a lot of seasons without Phil Jackson. He only won his championships with Phil. Kobe Bryant never won a championship without Phil Jackson. By the way, Kobe Bryant played a lot of seasons without Phil Jackson. What is that magic formula? A big part of it is you have to understand your unique value proposition. So Amber, what is it that makes Kola Fitness unique

(Speaker 1)
versus other fitness companies?

(Speaker 7)
Oh, for us, it’s culture, hands down. It’s culture all day long. And we worked really hard at our first location to set the culture and make it what we wanted it to be. We wanted a fitness center that everybody

(Speaker 7)
could come be a part of. And I mean, not everybody, not everybody likes it, but it’s definitely our culture. And that was something we knew.

(Speaker 3)
Results and you start attracting them. You stop relying on motivation and you start running on discipline. You stop waiting for.

(Speaker 7)
We had to be able to duplicate when opening other locations. And so that is probably the number one piece that we, we train, develop, encourage that we’re the biggest part of the company that we are still a part of is the culture part.

(Speaker 2)
Yep. And that’s the big, I’m gonna just kind of jump on a little bit more. We’re unapologetic in our Christian component to that. Think of if Planet Fitness is the McDonald’s of gyms, Cola Fitness is the Chick-fil-A. And what I mean by that is we are a strong Christian culture.

(Speaker 2)
We hire and we look for people that match that. They don’t have to be a Christian, but they do have to align with those values. All of Christianity summed up in one word is the word agape. That’s an unconditional love. We want to make sure that we actually hire people that are into customer service, like likes people. Who’d have thought customer service, we’re going to find people that actually like to serve people. And so we really are, we talk about the Christian values, devotion to God, discipline in living, denial of self, dream great dreams for God’s glory, determination to stay the course. So the Christian side of it is kind of strong.

(Speaker 2)
So either people lean in or lean and lean back. And so when we do group interviews, this is where you’ve taught us a lot of great systems, you see people lean in and see people lean back. So when everybody’s on the boat rowing in the same direction and they really match that value set, the culture is just, it’s just better. And when you hire people that actually like people, like hire people that like people, they want to acknowledge your presence, close the gap, give them a fist bump, a high five, make somebody feel like the highest, like the highlight of the

(Speaker 3)
day when they walk through that door. So we train people right moment and you start creating momentum through consistent action. So the question is, how do you build the mindset,

(Speaker 2)
the habits and the systems on those systems? So we took the the culture that we did when we first opened the club and we defined it into actual ways that we can role play and script it with our staff so that you have not a purple hair, McDonald’s perpetually distracted, Cran-mark tattoo person.

(Speaker 2)
You have a person opposed to like a McDonald’s, somebody that runs up to your car like a Chick-fil-A, that’s you got their polo on and says, my pleasure. So that’s where we have to be very, very, very specific on how we do culture differently than the competition, who’s just scaling out like crazy. But people like the greatest currency in life

(Speaker 2)
is how you make somebody else feel. And we wanna make other people feel like the highlight of the day and hire people that are sincere. They’re just genuine, that truly like people. If you do that well,

(Speaker 1)
you have to lock the doors to keep people out. I’m telling you folks, this is so important. I talked to a guy the other day who applied to work for your business, true story. And he’s kind of a gremlin. I know him because he didn’t get hired by a friend of mine. And so a friend of mine’s like, hey, I didn’t hire this guy.

(Speaker 1)
He’s kind of a gremlin. I said, what do you mean gremlin? and kind of a negative guy, Debbie Downer. And he’s got a big background in fitness, though. And he’s into fitness, and he played sports at a high level, and he’d love to come work for you, Clay. And I go, OK. And he’s like, yeah, I guess he applied

(Speaker 1)
for the Colaw guys a couple years ago, didn’t get the job. And I’m going, interesting. And I knew that you, and I met and I didn’t hire him either and I’m just telling you certain standards And if people aren’t up to those standards, they can come back and reapply later after they turn that frown upside down But you have a certain standard there now box number six The three-legged marketing stool it they create excellence every day How do you train yourself to operate at a higher standard?

(Speaker 3)
automatically

(Speaker 1)
Olaf Fitness with every business we work with, every business that I work with, what we do is we develop a three-legged marketing stool. Now, I’ll give you a moment, Charles and Amber, to reflect on this, and maybe this is true for you, maybe not, but a lot of my clients that come into my life,

(Speaker 1)
I think about Stacey Purcell, longtime client, great lady. I think about Shaw Homes, shawhomes.com. We helped Shaw Homes grow from 14 million a year to $150 million a year. I think about satellite phones, Tina, her company Sat123. We’ve helped them grow to $100 million a year of sales. I think about Oxifresh, oxifresh.com. We’ve helped them grow now to 500 plus locations.

(Speaker 1)
And every single time I sit down with a business owner, they have not a three-legged marketing stool. No, no, no. They have a variety of things that might work. And through tracking, we start to figure out what doesn’t work. And so with Stacey Purcell, with her wonderful business, we found out that LinkedIn didn’t

(Speaker 1)
work 100% of the time, thus saving her $8,000 a month by turning it off. I just had a client this week, true story, we found he was spending $4,000 a week on YouTube ads, Instagram ads, and TikTok ads. Got a lot of clicks, got a lot of views, no leads. Another client, I’m using a stream of consciousness, another client of mine, they were doing mailers, getting zero response.

(Speaker 1)
Another client of mine was doing billboards to the tune of $6,000 a month between all their locations. And as you look at the different businesses and you track, you can really, really become much more profitable by nailing down a three-legged marketing stool. Could you talk about that, Amber? Maybe impact it’s had or hasn’t had, tracking the results, getting rid of what doesn’t work

(Speaker 1)
and focusing on what does work.

(Speaker 3)
Until it becomes who you are. That’s exactly what we’re going to cover. Not theories, not vague ideas, but real practical habits that you can apply immediately.

(Speaker 7)
Yeah, well, I would say none of that is my part of the business. And I’m so thankful. I hate marketing. But I would, but I would, what I would say to that is that has everything to do with like we were talking about your numbers

(Speaker 7)
and the tracking. So you’re talking about tracking these things. That’s my side, the financial side. And I want to know that when the money’s going out, that that return is coming back, right? And so I do that side of it with we talk about a marketing budget and

(Speaker 7)
watching that and holding true to that and watching those numbers and watching, you know, the revenue that comes back from that marketing. So you may be able to talk more on the marketing.

(Speaker 2)
That’s your. Yeah, no, absolutely. Well, we’ve tracked where they come from. Sometimes you do get clicks or you do have like, sometimes Facebook shows you, you’re making, but it’s really not getting people to walk through the door and convert people into members and convert people into higher ticket items.

(Speaker 2)
And so you really wanna make sure that what you’re spending money on is actually quantifying out into dollars. And so Clay’s really been good with us to track that. We’ve done that for years. And so we can really kind of see in our industry, we market in a five mile radius, really heavy. That’s kind of our ideal and likely buyers

(Speaker 2)
within that five mile radius or a 12 minute drive time. We target those, we see what marketing works best. And a lot of times it’s the same proven stuff that Clay teaches with a lot of his clients is really seeing to making sure that you’re dominating on certain platforms. And I can go into that. But the whole point is, is Clay has done it in every industry. And when we follow the system, track it correctly, we can monetize our marketing dollars a whole lot

(Speaker 2)
better. And so there’s habits that have been tested and proven habits that will rewire your mind, sharpen your focus and elevate. There’s ways you want to get in front of your ideal likely buyer. We make sure we got the right product offering in front of the right ideal likely buyer. And the things that Clay’s been doing with his clients over the last seven years with us, it doesn’t change much. There’s a few little things that adjust, but it’s a proven system and that’s what works.

(Speaker 2)
And we’ve just, we’ve done that. We’ve gone from three locations to six and we’ve more than doubled our revenue.

(Speaker 7)
So it’s, it’s been a huge win. Well, I think sometimes people want to market, um, in a certain way, because that’s the cool thing to do. Like I want to be on Tik TOK. If Tik TOK doesn’t pay me, if Tik TOK is not, if it’s not paying my bills, I could care less. I mean, I can watch TikTok on my off time, but I’m not gonna put my marketing dollars into it just because that’s what everybody else is doing.

(Speaker 7)
And I think another part of that is everybody has marketing advice for you. Everybody, everybody thinks they’re a marketing guru, you know, because they see ads. And I don’t think that’s true either.

(Speaker 1)
Now, I’m gonna ask this Charles, and I’m not ready for your answer yet. I got to mentally prepare myself for this. But you do not have the ability to not be honest here. So a guy called me here today. And I thought, man, I’m going to send this to him right away.

(Speaker 1)
Guy reaches out to me. He’s in the construction space. And he goes, what would it, this happens every day, by the way. But he says, what would a relationship look like if I hired you guys as my coach? If I hired you, Clay, and your team, what does that look like? And I said, well, we charge you $1,700 a month,

(Speaker 1)
so it’s less money than hiring a minimum wage employee. That’s what it is. We have a weekly meeting, and we follow a proven system. And anyway, and I said,

(Speaker 16)
Oh! system. And anyway, and I said, I’m the general manager of the Tulsa Oilers professional hockey team.

(Speaker 30)
You know, our goal every night here,

(Speaker 3)
your performance excellence is not a destination. It’s not a result. It’s a way of being. And once you learn how to master it,

(Speaker 1)
we know there’s accountability. There’s kind of three parts to it. One is we have a team that helps you get your photography, your video, your web, your search engine done for you. All those things. The second is we provide coaching down a proven path. And then the third is we have workshops every couple of months. So you can kind of get a tune up. And I said, you know, I said, Mr. Klein, Mr. Potential Klein, who I’ve known forever, I said, Clay Stairs describes me as the ass man. And he’s like, the ass man?

(Speaker 1)
And I said, yeah, Clay Stairs, long time client of mine, he’s been a client of mine for like 15 years. He literally tells people that I’m his ass man. And they go, what? Right. He goes, Clay has helped me grow my company, claystairs.com. He’s helped me get into political office. But he kind of is like an irritant who follows up on the same things every week

(Speaker 1)
until they get done. So I want to ask you, Charles, how would you describe what the coaching relationship looks like for somebody out there that’s saying, what is it like to work with specifically me and my team?

(Speaker 2)
Well, to shoot you straight, I mean, Claire’s, Clay’s highest desire isn’t always your comfort in that coaching, his highest desire is your continued development, that you do hit your goals for financial, and a good coach, think of a good coach, a good coach tells you what you need to hear, because he doesn’t just care about the comfort in the room or the

(Speaker 2)
comfort of the conversation, he cares about your character development, your personal development, to becoming the better leader. And if you want to run a great company, you have to be a great leader. You have to be the avatar. You have to be the great person.

(Speaker 2)
And Clay has really pushed that in me. And for me, I thought I’ve always needed that. And I was just like, okay, Charles, stay humble,, coachable heart and be willing to grow. When you work with somebody that has a proven system, they’ve worked in every single day,

(Speaker 3)
you’ll separate yourself from the crowd. The first habit of daily excellence is mastering

(Speaker 2)
your mornings. They’ve got a team of videographers, graphic designers, web developers, people that will help you build the back end of your business correctly. The proven systems of continuous hiring of staff, team, like group systems of continuous hiring of staff team, like group hiring that you always have staff ready to go. If somebody in the bullpen saw it, take it. You always have continuous training staff.

(Speaker 2)
You’ve never held hostages because there’s somebody that doesn’t know a skill set. You can always replace somebody because if you don’t create a system, you’re going to be a limited resource. And Clay creates the systems, helps you with document creation, file organization, and make sure you’ve got that stuff so you have a proven template.

(Speaker 2)
It’s really more like a franchisable prototype that you can handle the lowest skillset. So great people are great, but Clay’s been really good at shooting me straight. If you have a humble, coachable heart and you’re willing to grow,

(Speaker 2)
and you take two or three action items every week, next thing you know, 50 weeks, 52 weeks in the year, you’ve got a bunch of systems, you got a way better website, you got checklist workflows, you got staff following systems, you got backup for each position. Because if you don’t have people in the bullpen, you’re going to be held hostage. And so you want to make sure that you got the right systems,

(Speaker 2)
checklist and personnel ready to go. And to run six different businesses in four different states from Florida in the Midwest, we’re going to go with there, we have to have good systems, checklists, workflows, and so on and making sure people are holding to that. Clay’s been really great for helping set up the system. So yeah, but it’s to be honest, it’s not always, the conversations are definitely sometimes challenging,

(Speaker 2)
but understanding that both parties, me as the client, him as the coach, is really help trying to have the highest desire to make you grow into a better person

(Speaker 1)
and to help your company grow and be better. And for me, that’s a good coach. And that’s why I like working with Thrive and Clay. Amber, I wanted to tap into your wisdom on this. There was a statement that was made years ago by Robert Kiyosaki. The way you start your day determines the way you live your day. If you

(Speaker 3)
begin with discipline, focus, and purpose, those qualities will carry into everything else you do.

(Speaker 1)
It really resonated with me, I heard this about 20 years ago, but he said, amateurs don’t have a coach. Professionals do have a coach. And at the time I thought, you know what, from a legal perspective,

(Speaker 1)
I probably need a coach or mentor to help me, so I hired wintersking.com, and I’ve used that company for what, 10 plus years and it’s really helped me. I thought to myself from an accounting perspective, I need probably to have her a coach. So I hired CCK. And so in the areas where I want to improve, I really do firmly believe in having a coach. When I wanted to become a

(Speaker 1)
better speaker, I hired Carlton Pearson and I worked with Carlton for as long as he would work with me because at the time he was the top televangelist in America and he was a phenomenal verbal communicator and so But it wouldn’t have worked if I wasn’t coachable and if he wasn’t willing to to coach and you guys have been such a great job Over these years implementing and I just see the future is so bright here. So when we look at your website now Could you talk about just that weekly meeting and making those little iterations and every week making it a little better?

(Speaker 1)
Because I think some people want to get rich quick. They want to become successful in 10 minutes. They want to ready, set, let’s go. But you guys, every week we go to coloffitness.com. Every week we enhance the website. Every week we enhance the scripts.

(Speaker 1)
Every week we enhance the scripts. Every week we enhance the value proposition. Every week we’re doing little tweaks that are improving the brand. Could you talk about this, that mindset of that weekly improvement? Yeah, absolutely.

(Speaker 2)
Well, your numbers, you have to have good feedback tools, some key performance KPIs or key performance things you look at for sales over cancellations and how much dollars you’re spending on marketing. When we track that on a regular basis, we can see that we’re doing.

(Speaker 3)
But if you start in a reactive state, hitting snooze, rushing through the morning,

(Speaker 2)
you well are not doing well. We make pivots. We get coaching feedback from you on best practices. And one thing is, is that you’ve not just worked in our industry, but lots of industries and having a team of people, a team of coaches that say, hey, this is what’s working. This isn’t what’s working. It’s super valuable. And so, um, like I, I, I, I, I, I mean, I’ve got an MBA in school, but I’m telling you,

(Speaker 2)
like it’s real life is so much more important and having good people that have good feelers. It’s like, you’re only as good as your team. And Clay brings the whole team to your team. And anyways, we have a weekly meeting. Our weekly meeting, we look at like, what are the key things that impact us? It’s gonna be signups, signups over cancels. What are those signups?

(Speaker 2)
Which one’s upgraded to higher tier options, whether that’s membership, higher tier membership options, or whether that’s tearing up into higher services like fitness coaching, like one-on-one coaching or fitness training or nutrition coaching or group training, but getting people into those things and understanding the scripts,

(Speaker 2)
role play that over and over again, making sure your staff understands how to communicate effectively with the customer, role play, role play, until that socially awkward, you know, young person can totally get it. And they understand how to, how to do it

(Speaker 2)
until the cognitive, the critical thinking face has gone away. They know how to do it. Now you’ve got staff that knows how to communicate well, how to show the product offering benefits over costs, and then show them that if you don’t do it,

(Speaker 2)
this is what won’t happen. And you want to show them, you’ve got the right staff articulating that you close a lot of deals, you upgrade things and you change a lot of lives.

(Speaker 3)
Well, I, what, when you set yourself up for distraction, procrastination and inconsistency, excellence begins before the world wakes up.

(Speaker 7)
It begins when you. One thing, Clay, I think with the coaching is it’s been beneficial. It’s kind of like you’re our blind side or a blind spot coach. This is what we’ve created. There’s a lot of emotions attached to it. It’s what we love.

(Speaker 7)
It’s what feeds our family. And so we can become very emotionally charged. And I think you’re super helpful to kind of bring us back in and go, hey, like, so you kind of keep us focused, separating the emotions from it. And I’ve heard a lot of people say to you, or in conversations we’ll have, and they’ll say,

(Speaker 7)
yeah, but you don’t understand landscaping. It’s not about understanding landscaping. We don’t talk fitness every week when we meet. Um, but it’s about, um, it’s, it’s the, it’s about business. It’s about where we’re going and you really help keep us on track. There’s that accountability. Like you talked

(Speaker 1)
about, you guys are super valuable. Your set of eyes is super valuable. Yeah. I’ll just say this. I mean, Colawfitness.com, if you’re looking for a career, folks, I’m telling you, check out Colawfitness.com. Now, point number seven, sales conversion. We have to have scripts, recorded calls, one sheets, lead trackers. What?

(Speaker 1)
We need to have sales scripts, recorded calls, all the visuals in the store. We call that internal marketing. There’s external marketing, marketing to your ideal and likely buyers, but internal marketing, letting your current gym members know that you offer personal training or group fitness. Box number eight, you have to have a sustainable customer acquisition cost.

(Speaker 1)
You have to know what does it cost you to land a new customer. Box number nine, you’ve got to create repeatable systems. When you clean the bathrooms every day, when you clean the showers every day when you clean the locker rooms every day when you clean the equipment every day when you clean all these take control of the first

(Speaker 1)
moments of your day because if you can win the morning you can win the day. Multiple times a day when you change the light bulbs every day when you have to maintain the fitness equipment every day when you have to hire people every day you have to build repeatable systems or your head will explode. You got to have checklists and processes. Box number 11, you have to manage people. Manage people. What?

(Speaker 1)
This just in, we have to manage people. We got to hire people, manage people. How do you hire, inspire, train, retain? We have to do it. Box number 11, you have to build a sustainable schedule. What is the schedule that your company will keep?

(Speaker 1)
What hours will you be open? What kind of shifts do you have? What kind of org chart? Who’s in charge? Who isn’t? How do you deal with somebody that doesn’t want to follow the systems? Because this just in, a customer will fire you if you won’t fire your bad employees. In box number 12, you’ve got to have a high standard with the A players, the B players.

(Speaker 1)
You’ve got to coach up the B players to become A players. You’ve got to coach the C players out into another job or to the local bus station. You got to get them out of your life or they will ruin your business. And then box number 13, you got to make sure you’re making money. It’s not about how much money you make. It’s about how much money you keep. Box number 14, you have to sit down every day and say, what does God want me to do? If every day is a gift, what does God want me to do? If every day is a gift from God, what does God want me to do with my faith, my family, my finances, my fitness,

(Speaker 1)
my friendship, my fun, my focused time? What does God want me to do with this day? That’s all these things we have to think about there. And I’m telling you folks, everything we’re talking about on today’s show, it wouldn’t matter if Kola Fitness was not obsessed

(Speaker 1)
with wowing the customers. Girls Cola and Amber Cola are obsessed with helping you take your fitness to the next level. If you’re out there today and you are in Joplin, Missouri, you’re in Texas, you are in all the different markets they’re in. Go to colafitness.com. You can see the markets there.

(Speaker 3)
The key is not just waking up early. It’s how you wake up. The best performers in the world wake up with intention.

(Speaker 1)
They start their day with purpose, not by accident. Before they do it, they’re going to be doing it. I’m telling you, these guys are obsessed with wowing customers. So I’ll go to you, Amber, then I’ll go to you, Charles. Everything we talked about doesn’t work if you scam your customers. Everything we talked about doesn’t matter if you don’t wow your customers. Can you talk about why at the core, even though we’re going over all this business stuff, all these details, at the end of the day, you guys at Colaw Fitness have to wow the customers.

(Speaker 1)
Why is that so important, Amber?

(Speaker 7)
Well, I think for us, it’s important because we love people and, um, everybody needs a belonging and worth and they need to feel, um, important and they need to feel cared for. And like, that’s our passion. We just love loving on people. That’s where that’s what made Charles such a phenomenal trainer when that was the initial start of

(Speaker 7)
the whole company. It was just his desire to help people and his love for them. And that was the same reason, you know, a million years ago that I did hair. So I think for us, that’s just what we’re passionate about. We’re passionate about people feeling like they are loved and they have value. And if we can pass that on through all of our front desk staff,

(Speaker 7)
if we can open more locations and bring in that many more people in these communities to feel loved, and also spread the gospel at the same time, you know, let them know God loves you, you know, and so that that’s really what drives our passion

(Speaker 1)
in the coaching and development even of our staff. And Charles Cole, I got two final questions for you and your wife can one up you. So here we go. Two final questions. Right now they’re thinking about coming to one of our in-person workshops. Anything else, they prime their mind for excellence.

(Speaker 3)
Some use affirmations, some journal, some meditate.

(Speaker 2)
Oh, Tim Tebow’s gonna be there. They know Eric Trump will be there. They know that you might be there, but maybe if they haven’t been to a workshop in the past, how would you describe the in-person, two-day interactive workshops?

(Speaker 2)
How would you describe them, sir? It’s just raw and real. I mean, if you really want to try to get, if you really, really, really want to build a company, not just get like, if you go to school and get a business degree, they would say Clay’s program is business without the BS. There’s no bullcrap. He tells you the real proven systems that have grown and scaled hundreds, if not thousands of companies, add millions. We are millions of dollars more in revenue because of these systems that we’ve

(Speaker 2)
implemented. And we’ve been able to scale and not have to actually work in the business. We work on the business, just the business system. So we can live in Florida. We’re definitely engaged with our staff that runs these locations and they’re great lieutenants, but we have the systems, we have the checklists, we’ve got the workflows, and we have the systems that we can hold people to. We’ve retained the right talent. We’ve got really people in the bullpen for every position. So they were held hostage to happen to do that. But I’ll have to say, it’s funny.

(Speaker 2)
He’s very, I mean, Clay’s pretty much like a comedian. It’s hilarious to listen to. If you’re willing to be coachable, if you’re willing to have a humble and coachable heart that’s willing to grow, he’ll show you proven processes.

(Speaker 2)
There’s gonna be a pathway that you can be successful. And if you’re a diligent doer and you just do one or two action items every week with your coach, the whole thing is this, it’s just being a more of a marathoner than a sprinter. When you’re working with a coach,

(Speaker 3)
some move their body to wake up their physiology, but they all have one thing in common. They control their first thoughts,

(Speaker 2)
their first actions and their first prior Do your two or three action items and that two or three, if you times that by 52 weeks, that’s 150 next day, you got a way better website, you got way better lead funnel, you got way better staff hired, you’ve got systems, checklists, workflows, all document created into mind-free templates, sales flows, training and development of staff, all that. So you got people in the bullpen for each position and you’re no longer being held hostage as an owner

(Speaker 2)
and you’ve got a proven system. So that’s Clay and his team.

(Speaker 7)
I’ll one up you. I will one up him this one time. Like there’s truly nothing more exciting than to come to the conference. And we’ve been to almost every conference you’ve had for the last seven to eight years.

(Speaker 7)
And it is completely refreshing. I always get something new out of it. It’s very practical. You’re not sitting in this huge like ballroom with want, want, want speakers that you feel like are trying to sell you something and you’re trying to stay awake. And that’s not the case at all. It’s kind of a circus with a whole lot of, there’s a whole lot to take home. Even if you go to the conference and you decide, hey, this is not for me right now, or coaching is not for me, hands down, you will leave with practical business application items.

(Speaker 1)
Now, final question I have for you guys, just like Kola Fitness, I mean, you put your name right there on the brand Kola Fitness. You can’t really go to thrivetimeshow.com without seeing my cranium. And so I take a lot of pride in what I do and wowing our customers. But for somebody out there in particular, priorities.

(Speaker 3)
If you want to master daily excellence, your mornings must be non-negotiable.

(Speaker 1)
But this guy today who’s in the construction space, who’s like, hey, what would coaching look like for me? Or is coaching for me? He’s reaching out. Charles, what do you say? What kind of impact has the coaching that we’ve had

(Speaker 1)
with you guys over these past seven or eight years made on the impact or the success or what kind of impact has the coaching made on Kola fitness.com?

(Speaker 2)
Well, I would say first, personally, I’ve developed a great friendship with some really great people. And I thought that’s been huge for me. That’s personally, and to know people that are in the same type of pressure that you have is running a company, running a business, to have people that have that are intelligent and they care as a friend, that is huge. That’s the number one personally and then professionally to have a whole bullpen of a whole data set of lots of different industries, best practices, whether that’s you know generally it’s either a sales issue like you don’t have enough sales or then it’s a staffing issue, you don’t have the right staff, whether it’s a scaling it,

(Speaker 2)
how do I, you know, build this into a franchisable prototype, it’s all stuff that they’ve done over and over and over again, and to where you have like a cognitive dissonance, like a mental disease

(Speaker 7)
with understanding it, they don’t. And when you have somebody that gives you peace because it is something they’ve done before. It’s priceless. Yeah. Yeah. Oh, I would say that you were talking about it hasn’t just affected us in our business, but it has affected us in our personal life too. Because all of these things that you learn can be rolled over into your personal life. So that’s been huge. And like Charles was talking about, the connections that we’ve made with other business owners, you know, Clay, you said at the very first conference,

(Speaker 7)
we went to your network is your network.

(Speaker 15)
The BOK center is to try to fill the seats with, uh, with lots of people, uh, and create a, you know, an exciting environment.

(Speaker 3)
You must create a routine that strengthens your mindset, energizes your body, and focuses your attention on what matters most. Even 10 minutes of focused morning practice can work.

(Speaker 7)
Amen! I mean, that is hands down. If you’re hanging out with the old friends that have unsuccessful businesses, and you’re hanging out with the old people who are complaining about having to work an eight hour day.

(Speaker 7)
You know, if you’re spending your time with them and you know, it’s just gonna break the bank to go to Chili’s for dinner, that you’re gonna stay there. You’re gonna stay in that influence of people. And every conference we meet new people

(Speaker 7)
and we’ve got some of the most awesome friends that own businesses across the country from the cheesecake store to a pizza shop, right, to dog training, to, I mean, we’ve got some of our friends that live in cities that we have gyms and they’re members at our clubs.

(Speaker 7)
And it’s just, it’s so powerful. It gives us a whole community to bounce ideas off of and get encouragement from

(Speaker 1)
Charles, from an ROI perspective, if someone’s gonna look at it and go return on investment, I pay you 1700 a month. Will I make more money than I’m paying you? How would you maybe tackle or how would you respond to what kind of return on investment? Have you seen for the 1700 hours a month you’re paying?

(Speaker 2)
Well, for example, clay has got, there’s no there’s no better business coach in the world that has the way he works the way his mind works. But he’s also got a team of other other business coaches that have worked in lots of different industries. So he’s worked in every industry. His staff has worked in every industry. He’s got videographers, what web designers, I

(Speaker 2)
mean, just for the fact of like, just the website alone is worth the 1,700. Just the ability to take any of their- Rewire your brain and shift your entire day.

(Speaker 3)
The mistake most people make is waiting to feel-

(Speaker 2)
In systems, whether that’s a marketing thing or whether that’s a staffing thing, like one thing done in the month, it was pays for itself. And then to understand this, there’s a part of where, you know, some maybe some week, you may be like, well, you know what?

(Speaker 2)
I’m not getting a whole lot out of this call. But the bottom line is, it’s like when you read the Bible, there’s times you’re just reading it and then you’re like that one time and it’s like God really speaks to your heart. And the whole truth is, it’s like there’s no way that you can get that kind of value for $1,700 to have a whole team of coaches, graphic designers, web developers,

(Speaker 2)
anybody that has that type of knowledge, in your back pocket. And then in the whole thing is, is run your business with being somewhat conservative, make sure you don’t run it to the edge all the time. But by doing that, you have that skill set. You have those tools on your tool belt. And I just think it’s just like the cost of doing business. Just understand

(Speaker 7)
it. That’s what you want to do. Sometimes the payment we make, I feel like is peace of mind, even, because there have been multiple times throughout the years that we will either be butting heads on something, we’re super confused about something, we’re fearful about something, something in the market’s changed, and it’s a quick call to Clay. And so that quick call to Clay, and he’s outside the situation and he has other data points.

(Speaker 7)
I mean we’ve had times that Clay, you’ve got a quick response and you can tell us and direct us real quickly and we’re right off the phone and there’s other times you’ll go

(Speaker 3)
I’ll call you right back and Clay will generally like doing it. They wait for motivation to get up early. They wait until they have the energy to start strong, but that’s not how excellence works. If you wait to feel ready, you’ll stay stuck in the same pattern.

(Speaker 7)
And he’ll call his other contacts and get back with us. Sometimes it takes longer, but there are times when you feel that way, when you’re like, is this worth it? You know, I don’t feel like we’re doing much right now or we’re not growing Inevitably something like that will come up and like that’s our peace of mind like he’s you’re like a

(Speaker 1)
Crucial team player, you know, well, you know, I it’s an honor to serve you guys and previous watching right now I encourage you if you’re looking for a career now if you’re looking for a job Don’t pull out the form. But if you’re looking for a career, go to colawfitness.com, because if you live in, what, Joplin, Missouri, Charles, Dallas, Texas, Bartlesville, Oklahoma, Amber, we live in Topeka, Kansas. If you’re out there, Arlington, if you’re out there, go to colawfitness.com if you’re looking for a career and not

(Speaker 1)
just a job. for carving time with your busy schedule. And I’m so glad to have you here today.

(Speaker 29)
Thanks Clay. Awesome.

(Speaker 1)
Take care guys. Bye bye.

(Speaker 5)
Clay, my honor, my honor to be on your show. And thank you for all you do.

(Speaker 1)
I hear the ripple effects from you are good ripple effects.

(Speaker 17)
You know what I mean?

(Speaker 5)
People rave about what they learned from you. So congratulations.

(Speaker 1)
Sean, guess what’s happening on June 5th and 6th right here in Tulsa, Russia. We are probably gonna have an amazing business conference

(Speaker 13)
here at Tulsa, Russia.

(Speaker 1)
Yes, we’re joined by Tim Tebow. Tim Tebow is gonna be joining us right here at the Thrive Time Show World Headquarters, June 5th and 6th. He’s a very successful football player, obviously a Heisman award winner but he’s also a very successful entrepreneur now when you work with real clients Sean real clients

(Speaker 1)
you really work with help them grow their companies do you ever hear it

(Speaker 3)
instead you train yourself to wake up and move no matter how you feel one of a

(Speaker 1)
business owner tell you that they didn’t have time to get something done every day how often is is not having enough time a problem for business owners?

(Speaker 28)
All the time.

(Speaker 1)
It’s almost, it’s like maybe 90% of the issues as people are trying to grow their company. Well, Tim Tebow’s gonna come join us here at the in-person Thrive Time Show two-day interactive business workshop, and he’s gonna teach us time management

(Speaker 1)
and his approach to personal self-discipline and getting things done. Also at the workshop, I’ll put up on the website so people can see it here, also at the two-day interactive workshop, Sean, we are going to be, oh there it is, we’re going to be teaching accounting, systems creation, marketing, human resources, how to hire, inspire, train and retain great people, accounting, social media advertising, search engine optimization. Sean, what’s the area where most clients ask you for help the most?

(Speaker 1)
Is it generating leads? Is it hiring people? What’s the biggest issue that most business owners have by default before they come to one of our workshops?

(Speaker 13)
Well, I think it’s management because time is the most valuable resource for these business owners and being able to manage their time is the first thing. Once they get that under control, then generally the numbers, you know, being able to track their business and be able to make the best decisions based on numbers rather than emotions is a big area. We teach all of this stuff at the business conference, particularly you, Clay.

(Speaker 13)
You love to hammer on time management. It’s my favorite part of the conference.

(Speaker 1)
Now I’m going to pull this up real quick here because we’re going to go through it. If you’re not excited, I want to get you excited about what we’re going to cover at the workshop here. Okay. All right. Two day interactive workshop. This is my 20th year hosting works

(Speaker 3)
simplest but most powerful habits is getting up as soon as your alarm goes off. The moment you hit snooze, you are training your mind to procrastinate. You are conditioning.

(Speaker 1)
So I’m telling you folks, we’re in rare form here. So one is the idea of establishing your revenue goals. I think most entrepreneurs don’t know their revenue goals. Would you agree or am I off my rocker?

(Speaker 13)
No, that’s totally a very important point we do with every one of our new clients that come on board is we have to establish the revenue goals. And generally speaking, we have a vague idea, but not an exact idea that can be engineered down into

(Speaker 1)
like the daily goals for sales. And that’s a really big one. Now, next is the break even numbers. What kind of sales do you have to do to even break even? Yeah. Third is how many hours per week do you wanna work? What is your ideal schedule as an entrepreneur? Box number four, how do you stand out

(Speaker 1)
in the clutter of commerce? What makes your company unique from all the different businesses? In a world of brown cows, herds of brown cows, proverbial brown cows, the analogy of brown cows. How can you be the purple cow that stands out? How can you be the squeaky wheel that gets the oil?

(Speaker 1)
Box number five, branding. How do you improve the perception that people have of you, your business, your brand? Box number six, marketing. Your three-legged marketing stool. What is a turnkey way for you and your company

(Speaker 1)
to generate leads so you can succeed? Because if you don’t have any leads, your business will bleed. If you can’t sell, your business will go to hell. You’ve got to generate leads. Sean, how often do business owners by default tell you they have a hard time generating leads?

(Speaker 13)
It’s almost all of the time. It’s really a huge struggle. And many times they may be creating leads, but just through word of mouth. So they get to a point where we’ve implemented systems and then they need to create more leads, but they’ve never had to do it.

(Speaker 1)
So there’s a lot of different scenarios where yourself.

(Speaker 3)
To break commitments and that carries into everything else you do.

(Speaker 1)
But if you make waking up immediate business owners are like, how do you create leads, something we hammer on at the conference a lot, box number seven, box number seven, create a sales conversion system. Again, box number seven, create a sales conversion system. Sales scripts, recorded calls, one sheets, pre-written emails, lead trackers,

(Speaker 1)
all of the sales tools, the sales print pieces, the one sheets, the big screens that you see inside the business, whether you’re a doctor, you’re a dentist, you’re a lawyer, you gotta have sales systems in place. We help you with that.

(Speaker 1)
Box number eight, what does it cost you to get another customer? Step number eight, what does it cost you to actually acquire a customer? Step number nine, it’s hard to build organization if you’re not organized.

(Speaker 1)
We’re gonna teach you how to create repeatable systems, processes, file organization. Box number 10, we’re gonna teach you how to manage people, real people on the planet Earth. This just in, we’re gonna teach you how to manage real people on the planet Earth. Box number 11, how to create a sustainable schedule

(Speaker 1)
that works for you and your family. Step number 12, how to create human resources systems for recruiting, hiring, training, and retaining great people. Box number 13, accounting. This just in, we have to cover accounting. It’s not how much you make, it’s how much you keep. We’re going to cover all the accounting things you need to know. And step 14, finally, what is the point of even achieving success? We’re going to go over that.

(Speaker 1)
What is the point of even achieving success? How to design a life that you’re excited about. How to design a life where you carve out enough time for your faith, your family, your finance, your fitness, your friendship, your fun, and where you’re gonna spend your focused time. We’re gonna go through that, all this and more. Now, the workshop, Sean, it’s June 5th and 6th. It’s a two-day interactive workshop. And tickets, we always do it.

(Speaker 1)
It’s $250 or whatever price that someone can afford. Sean, why do we let people name their price? Why do we have scholarship tickets? no debate, no delay, you build the habit of instant execution.

(Speaker 27)
When you start your day with discipline, you carry that discipline into your

(Speaker 16)
available. If somebody can’t afford the $250 general admission ticket.

(Speaker 13)
Well, we don’t want anybody to miss out on it. You know, you could be at a startup phase or you could be, you know, way along in your business, but we want to make it accessible for everybody. I think it actually goes back too to a story of your dad. And it goes all the way back to how you’ve always done this as a business coach, trying to make sure that you’re just your average people out there

(Speaker 13)
have access to the things that work.

(Speaker 1)
Now, 7 a.m. to 5, Sean, why don’t we go from seven to five both days? I mean, it’s 10 hours a day, 20 hours of training over two days. Why do we do 10 hours a day, Sean, of back-to-back workshops? We do a 30-minute teaching session, we do a 15-minute question and answer session,

(Speaker 1)
and then we take a break. 30 minutes of teaching, 15 minutes of question and answer, then we take a break.

(Speaker 13)
Why do we do that format, Sean? That format is so that we can keep people engaged in not just sitting there listening but also getting involved. We really encourage people to ask questions and that’s really where the juiciness of the conference comes out. You can put your personal situation and your questions on the board and Clay will tee off and give you direct advice.

(Speaker 13)
Even without being in our coaching program, you can get direct coaching from Clay. It’s really a very engaging format. I enjoyed it a lot.

(Speaker 1)
Sean, final 60 seconds pop quiz here. What date is the conference? June 5th and 6th, 2025, this year. Question number two, who’s our keynote speaker coming to the conference there, Sean? Tim Tebow is our keynote speaker. Sean, question number three, how much does it cost to come to our in-person two-day interactive

(Speaker 1)
business workshop right here in Tulsa, Oklahoma. I think it’s, uh, did you say it’s $250 or whatever you can afford? That’s right! $250 or whatever you can afford!

(Speaker 26)
Sean!

(Speaker 3)
Work. Your goals. Your decisions. When you start your day with focus, you train your brain to filter out dis-

(Speaker 1)
How do you spell Eric Trump backwards?

(Speaker 13)
Uh, P. Uh, M. P-U-R-T-C-I-R-E. Ooh, that took a long time.

(Speaker 1)
I’ll have to listen to this. You’re right. All right, again, that’s Sean Lohman. I’m Clay Clark, and inviting you to come join us at the in-person Thrive Time Show two-day interactive workshop June 5th and 6th right here in Tulsa, Jerusalem, Tulsa, Oklahoma. Sean, I really am excited to have this event.

(Speaker 1)
I’m excited to see you at the event June 5th and 6th right here in Tulsa, Oklahoma. Tim Tebow, baby. It’s Tebow time in Tulsa, Russia.

(Speaker 25)
You could be anywhere doing a lot of different things, but you chose to be here.

(Speaker 24)
Clay Clark is here somewhere. Where’s my buddy Clay?

(Speaker 2)
Hey, Clay Clark! Clay is the greatest. I met his goats today, I met his dogs, I met his chickens, I saw

(Speaker 23)
his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

(Speaker 1)
So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark,

(Speaker 10)
his entire life is marketing. Hey guys, Luke Erickson here with the Thrive Time Show. As you can see behind me, we’ve got all kinds of energy going on. People are starting to show up for the conference and it is hot in this place. We’ve got grill guns over here, we’ve got people playing the drums, we’ve got a fire breather. And man, people are so excited as they come in.

(Speaker 16)
Woo! Woo! Woo!

(Speaker 3)
Woo! higher level in everything you do. Success does not start with big achievements. It starts with big goals.

(Speaker 10)
We’ve got Aaron Andrus with Shotguns up there. We’ve got Steve Erikson with Total Winding Concepts up there talking about what is possible

(Speaker 22)
when you just implement, when you implement,

(Speaker 21)
when you do the improvements.

(Speaker 20)
It’s so exciting.

(Speaker 10)
People are going crazy. Guys, Luke Erikson with the Thrive Time Show here with you. It is day two and the energy is high. People are so excited to be showing up. The team is ready. Come on, let’s see what it’s like to go on in for day two.

(Speaker 19)
Follow me.

(Speaker 16)
Come on. Come on. Come on.

(Speaker 10)
Come on. I tell you what, people are so excited to be here for day two. It is going to be incredible. Cannot wait to see what today has in store. Right now, here at the conference, we’ve broken into groups going over search engine optimization. I know for most of us, myself included, if you hear that term, you go, what is that? What does that mean? That’s too techy for me. Well, our experts are breaking it down for people so that you can clearly understand how to come

(Speaker 10)
up top in Google. It’s doable. It’s possible. Now we’re in the middle of a break and what we like to do is we like to give you as much tangible and relevant information from about the start of a break and what we like to do is we like to give you as much tangible and relevant information from about the start of the hour for 45 minutes then we take approximately a 15 minute break to allow people to connect with other entrepreneurs around them bathroom break and also use this time to just really digest all of the good information to receive the whole time

(Speaker 10)
right behind me we’ve got Bob with his grill gun, melting an ice sculpture.

(Speaker 3)
It is awesome. With small intentional choices.

(Speaker 2)
And if you can master your mornings, you’ll gain control over the rest of your day.

(Speaker 10)
The ice sculpture represents our life, right? It’s here for a time, but we all need to have the sense of urgency to implement the things that we’re learning so that we can make the most of the time that we have.

(Speaker 12)
I heard about it on the podcast. Started listening to the podcast, became a fan, and then figured out about the workshop. I own an insurance and financial services agency, and I was hoping to learn from the workshop systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently.

(Speaker 12)
The atmosphere is second to none. It’s a high energy, really cool atmosphere to be around. Contagious I would say. Just something every entrepreneur I think would appreciate and

(Speaker 18)
love.

(Speaker 12)
I’d say humorous, high energy and full of substance which I think is the key. A lot of business coaches or seminars maybe are high on motivation and making you feel good but don’t have a lot of substance that you can take back and implement, you know, the following Monday. Where his does. And there’s a lot of

(Speaker 12)
valuable things. I’m gonna say like I came to this is my second workshop. The first workshop I took back really the importance of a group interview. I used to spend hours and hours interviewing people, screening resumes, and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far. Man, I think they’re missing out on it. When somebody

(Speaker 15)
comes to a game, they want to come back. Working with Clay and the staff at Thrive, they’ve really helped, you really helped us in many, many ways.

(Speaker 11)
Website.

(Speaker 3)
The second habit of daily excellence is controlling your focus. Your attention is your most valuable resource. Whatever you focus on expands. If you focus on problems.

(Speaker 12)
You know, expert advice from somebody who’s been there, done that, built companies, has learned a lot of lessons. You know, that’s what I’m always looking for is somebody that I can learn from that’s ahead of where I am. And I think if you choose not to come, you’re missing out on a lot of good advice that could

(Speaker 12)
help your business. Hi, I’m Aaron Antus with Shaw Homes.

(Speaker 4)
I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them and I actually noticed he was driving a Lamborghini all of a sudden so I was willing to listen. In my career I’ve sold a little over eight hundred million dollars in real estate. So honestly I thought I kind of knew everything about marketing and homes and then I met Clay and my perception of what I knew and

(Speaker 4)
what I could do definitely changed. After doing 800 million in sales over a 15 year career I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. We’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. When I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our

(Speaker 4)
website has actually in a four month period of time has gone

(Speaker 3)
from somewhere around 10 to 15. You create more stress. If you focus on distractions, you waste time and energy.

(Speaker 2)
But if you direct your attention,

(Speaker 4)
leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay

(Speaker 4)
put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid

(Speaker 4)
for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other

(Speaker 4)
leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive

(Speaker 4)
needs to definitely consider it

(Speaker 1)
is because the

(Speaker 4)
results that we’ve gotten toward growth execution and results your actions will align with success. Most people never train their focus in a very short period of time are honestly monumental it has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months I’ve realized

(Speaker 4)
it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing.

(Speaker 4)
And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably

(Speaker 4)
the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800% increase in our Internet leads going from 10 a month to 180 a month that would have been a huge financial decision to just decide not to give it a shot I would absolutely recommend clay Clark to anybody who they

(Speaker 3)
wake up with good intentions but by the end of the day, they wonder where their time went.

(Speaker 16)
Excellence doesn’t work that way. Thinking about working with somebody in marketing, I would skip over anybody else you were thinking about and I would go straight to Clay and his team.

(Speaker 9)
I guarantee you’re not going to regret it because we sure haven’t. My name is Danielle Sprick and I am the founder of the Spick Realty Group here in Tulsa, Oklahoma. After being a stay home mom for 12 years and my 3 kids started school and they were in school full time. I was at a cross roads and trying to decide what what do I want to do my degree and my background is in education. But after being a mom and staying home and all of that I just didn’t have a passion for

(Speaker 9)
it like I once did. My husband suggested real estate. He’s a home builder. So real estate and home building go hand in hand and we just rolled with it. I love people. I love working with people. I love the building relationships. But one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached

(Speaker 9)
out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us.

(Speaker 3)
…deliberate control over what gets your attention. The people who dominate in life are not necessarily smarter or more talented. They simply know…

(Speaker 9)
We launched our brokerage, our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week. We signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m in today building a business having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

(Speaker 8)
I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies, I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was

(Speaker 8)
I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic,

(Speaker 8)
I had a $63,000 investment. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific

(Speaker 3)
written business plan. He’s been instrumental in how to eliminate distractions and lock in on what matters. They don’t let the outside world dictate their priorities. They don’t allow it.

(Speaker 8)
Mental and hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization.

(Speaker 8)
We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards

(Speaker 8)
and I own Revolution Health and Wellness Clinic.

(Speaker 5)
Clay, my honor, my honor to be on your show and thank you for all you do.

(Speaker 1)
I hear the ripple effects from you are good ripple effects.

(Speaker 17)
You know what I mean?

(Speaker 5)
People rave about what they learned from you. So congratulations.

(Speaker 11)
And we went from expecting maybe 250,000 this year to we’re at 400,000. Hi, I’m Kelsey with K&D’s Wooder Finishing, business owner at 23. So I’ve been working this K&D’s company for about five years now.

(Speaker 11)
And we started working with Thrive not too long ago. And we went from expecting maybe 250,000 this year to we’re at 400,000 that’s what we’re gonna hit or exceed so we’re pretty excited about that it’s been pretty much just listening to what they have to say their hiring process has just really been incredible as far as finding good quality help and message

(Speaker 3)
every request or every interruption to pull them away from their mission you must train your mind to focus like a laser and the best way to do this is by

(Speaker 11)
and the just the accountability of meeting up with them weekly and like such good insight, the resources that they have for specific business questions. It’s all been really incredible. It’s been a great experience.

(Speaker 11)
So I’d recommend it to anybody.

(Speaker 14)
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with

(Speaker 6)
on a day-to-day basis. Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid-June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach Luke from Thrive Time. It has been insane to say the least. I started working with them in mid February of this year so we’re about four months in of working together and it has completely transformed my business

(Speaker 6)
in pretty much every facet. So I’m gonna check my notes here. So in four months, my leads have tripled. I was getting probably like two leads a week. Now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the

(Speaker 6)
highest revenue weeks in the history of the company week to week it seems like. We went from about six appointments today as our highest in February to now

(Speaker 3)
setting clear rules for your attention. Block out time for deep work. Protect your focus as if it were the most important.

(Speaker 6)
I have about 15 to 15 appointments a day. Hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month if that and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high

(Speaker 6)
turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews and higher interviewing every single week. It’s just been great and I don’t waste as much time on low quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do

(Speaker 6)
because I don’t want to do them. So that’s just great. Worth every penny. I mean, I’d pay him a million dollars a month if I can and maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because

(Speaker 6)
it’ll work. You know people when they look at my business you know people in my town they think I’m lucky they think I’m just you know things just happen for me and you know maybe I am lucky but it has a lot to do with hard work and you know perseverance and you know working till you cry sometimes that’s just being an entrepreneur which if you’re a business owner you understand that but it’s having this these systems in place.

(Speaker 3)
The most important thing in your life because it is. Excellence is built in the moments when you choose discipline.

(Speaker 6)
Of course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening and I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success and I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it just it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long-winded reply, but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there, everything you guys have done for me.

(Speaker 6)
And I am so excited to continue to work with you for years to come. Thanks so much for watching.

(Speaker 5)
My saying is if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me, they’re younger than me,

(Speaker 5)
they push harder, they’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. And my rich dad was one of those persons.

(Speaker 5)
You’re on it, man. You’re on it. You’re on it. Everybody listen to this guy. He knows what he’s talking about. You have the macro picture.

(Speaker 5)
Very few people have that point of view. Clay, you’re an entrepreneur. I’m an entrepreneur. And as they say in stoic, the obstacle is the way. And so if you let.

(Speaker 3)
Over distraction. Every time you say no to something meaningless and say yes to your mission, you reinforce the habit.

(Speaker 5)
You let these pinheads get in your way, you’re in trouble

(Speaker 2)
graphic design and video production and a lot of things that go along

(Speaker 3)
and a lot of businesses including ours doesn’t have a staff or a full-time, you know, concentration distractions don’t just waste time, they drain energy every time you switch tasks, your brain has to recalibrate. It takes effort to refocus. This is why most people feel exhausted at the end of the day. Even if they didn’t accomplish much.

(Speaker 3)
They spent the day jumping from one thing to the next, never fully locked in. The highest performers operate differently. They create blocks of deep uninterrupted work. They train their brain to stay on one task for extended periods. And as a result, they get more done in a few focused hours than most people do in an entire day. If you want to rewire your mind for excellence, you must learn to guard your focus. Start by removing the biggest sources of distraction in your life.

(Speaker 3)
Control your environment. Be ruthless with your time. And most importantly, develop the discipline to keep your attention on one thing at a time. The third habit of daily excellence is mastering your self-discipline. Discipline is the bridge between where you are and where you want to be. It’s not talent, it’s not luck, it’s not intelligence. The people who win in life are the ones who can make themselves

(Speaker 3)
do what needs to be done, especially when they don’t feel like it. Most people rely on motivation. They wait until they feel inspired. They wait until the conditions are perfect. They wait until they’re a videographer or a graphic designer. But the biggest thing that we noticed was the needle mover. More sales, more attendance, more successes in business.

(Speaker 3)
We had a record year last season working with Clayton. In the mood, and that’s why they stay stuck, because motivation is temporary. It’s unpredictable. It comes and goes, but discipline, that’s permanent. That’s something you build.

(Speaker 3)
Discipline is a muscle. The more you train it, the stronger it gets. And just like a muscle, if you don’t use it, it weakens. Every time you make an excuse, every time you procrastinate, every time you let yourself off the hook, you make that muscle weaker. But every time you follow through,

(Speaker 3)
every time you push yourself, every time you keep a commitment, you strengthen it. The secret to building discipline is to eliminate negotiation. Most people lose the battle before they even start because they allow their mind to negotiate. Should I go to the gym or take the day off? Should I work on my goals or relax? Should I do it now or later? That back and forth drains your energy. It gives your mind an opportunity to find

(Speaker 3)
an excuse. The best performers don’t negotiate with themselves. They don’t wait for motivation. They don’t ask how they feel. They don’t debate whether they should follow through. They just do it because it’s who they are because they’ve trained themselves to act automatically. Discipline is about making a decision once and then never debating it again.

(Speaker 3)
If you decide you’re the kind of person who wakes

(Speaker 2)
up for the first time, our average attendance is higher than it’s ever been. So there was

(Speaker 3)
a lot of really cool things that we did. And early, then there’s no discussion when the alarm goes off. If you decide you’re the kind of person who works out daily, then it’s non negotiable. If you decide you’re the kind of person who follows through on commitments, then it doesn’t matter how you feel in the moment. The easiest way to build discipline is to start with small daily commitments. Even something as simple as making your bed, drinking water first thing in the morning,

(Speaker 3)
or sticking to a set routine. Because every time you keep a small promise to yourself, you train your mind to follow through. And that carries over into bigger decisions, bigger goals, and bigger results. Discipline isn’t about doing things perfectly.

(Speaker 3)
It’s about doing them consistently. Some days will be harder than others. Some days the last thing you want to do is stick to the plan. But that’s when it matters most. That’s when you build the kind of discipline that separates you from everyone else. The fourth habit of daily excellence is developing relentless consistency.

(Speaker 3)
Most people start strong but very few stay consistent. They get excited, they commit to new habits, they feel unstoppable. But then something happens, life gets in the way, their energy dips. They miss a day, then two, then three. And before they know it, they’re back to square one. Excellence isn’t about what you do work. That’s the

(Speaker 15)
nice thing about working with Clay and the team over there. It’s just not one person, you get the entire team. If you need video design and editing and production, they’ve got that. If you need grants design and editing and production, they’ve got that.

(Speaker 3)
If you need grants in a while, it’s not about intensity. It’s about consistency. It’s better to do something small every single day than to go all out for a week and then quit. The highest performers in the world aren’t the ones who go the hardest in short bursts. They are the ones who show up day after day, no matter what. Consistency is the foundation of everything great.

(Speaker 3)
Success in any area, fitness, business, personal growth, relationships, comes down to your ability to keep showing up even when the motivation is gone, even when the results aren’t immediate, even when no one else is watching. Most people fail because they expect results too quickly. They work hard for a few weeks,

(Speaker 3)
but when they don’t see instant progress, they assume it’s not working. But that’s not how success happens. Growth isn’t linear. The results don’t come right away. They compound over time.

(Speaker 3)
And if you quit too soon, you never reach the breakthrough. The people who achieve excellence understand this. They don’t stop just because they don’t see results right away. They keep going. They trust the process. They know that consistency creates momentum

(Speaker 3)
and momentum leads to massive transformation. The key to relentless consistency is removing the decision-making process. When something is optional, it becomes negotiable. But when it’s a must, it gets done no matter what. But when it’s a must, it gets done no matter what.

(Speaker 3)
You don’t wake up and wonder if you should brush…

 

Transcribed with Cockatoo