How to WOW Your Customers Without Going Broke + How to Create a Repeatable Customer Service Experience That Will Wow Your Customers Including Sights, Sounds, Smells, Customer Interactions, Packaging & More

Audio Transcription

Transcribed with Cockatoo

Does your pet need a party? Well, we need to throw your pet a party. Hi, I’m Jim from Jim’s Pet Parties. And boy, have we got some pet parties for you. Enjoy your pet’s milestones, like birthdays, weddings, graduations, retirement parties. We do it all.

And your pets are going to love it. Don’t believe me? Just listen to what some of these satisfied pets have to say.

My party was purrfect. My birthday party was the best. Jim’s customer service was spot on.

Wow.

What great comments from such great pets. If your pet needs a party and you want it to be the cat’s meow, then call me at my 24 -7 a day call center and just say, I want a pet party now. So remember, Jim’s Pets Parties.

It’s what all the dogs are howling about. One of the gentlemen, his name is Bob Healy, came to our conference with a quasi -functional prototype. He had terminal cancer. And Bob came to me and said, help me.

Entrepreneur Clay Clark has built several multi -million dollar businesses. Now, he helps budding entrepreneurs like Bob turbocharge their ideas with a 14 -step plan.

And grillblazer . com is now a massively successful company that’s becoming a household name in many American homes.

This is American Thought Leaders, and I’m Jan Jekielek.

You have questions? America’s number one business coach has answers. It’s your broda from Minnesota. Here’s another edition of Ask Clay Anything on the Thrivetime Business Coach radio show. Jason and Dr. Breck. Dr. Breck.

Dr. B -R -E -C -K dot com. Check him out. Dr. Breck dot com. You can check him out to learn more about the man, the myth, the legend. Sir, how are you on this beautiful Sunday morning?

I’m doing phenomenal, Clay.

How are you doing? Well, I’m excited about today’s show because it’s going to be short. It’s going to be powerful. And we’re going to answer a question for a thriver who wanted to know, how do you create repeat

and customer service experiences that, wow, in the digital age?

Yeah.

How do you do that?

That’s a great question. So I’m going to walk the client through the steps here, Jason. We’ll go through the steps. And we’re going to go fast and furious. And then I would like for each time for every time we get to the fast and furious point, I’d like for Dr. Breck to break it down.

And then the next one, I’ll have you break it down, Jason.

And we’ll just go around the horn. Here we go. So step number one, define your goals. Clearly define your goals for your faith, family, finances, fitness, friendship, and fun. I thought we were trying to make a repeatable system that wows customers. Stop.

Step one, clearly define your goals, your goals for your faith, your family, your finances, your fitness, your friendship, and your fun. Make sure that your business exists to serve you and not just everybody else. Make sure your business exists to serve you and that you don’t become a slave to your business. Make sure that you define your goals for your faith, your family, your finances, your fitness, your friendship, your fun. Hey, I’m trying to write this down. Make sure you write down your goals for your faith, your family, your finances, your fitness, your friendship, and your fun.

Notable quotable, Napoleon Hill, the bestselling self -help author of all time, who has sold 100 million copies of his book. He says, a goal is a dream with a deadline. So again, I ask you, what are your goals? What are your goals? What are your goals? Because you then should build a customer service experience that wows the customers to the place where you can achieve your financial goals.

That’s the whole point of it. The action items I have for the listeners, and we talked about this on a previous show that we recorded today, is one, you got to schedule a time every single day to get to work one hour before your staff to make that to -do list and to print the to -do list. You want to every day schedule a time one hour before the workday starts to make that daily to -do list and to create that daily schedule. And then you want to print that off. And then every week, you want to be successful. If you want to make a customer service experience that wows, you got to have a one hour weekly accounting meeting every week.

Step two, step three, got to have a weekly group interview. Step three, step four, got to have a weekly staff meeting, one hour. Step five, got to schedule daily huddles with your team every day to motivate them, fire them up. Step six, got to schedule a weekly sales meeting. Now, Dr. Breck, please explain to the listeners why it isn’t worth doing any of these things if you don’t know your goals.

Because you’ve got to do a lot of stuff to make it successful. Sure, absolutely. But you’ve got to also know where you’re headed. I mean, you’ve got to have a destination in mind before you take off in the car to go.

Otherwise, you may be heading in the complete wrong direction. And so again, there’s all these steps we have to do. If you said, hey, how do I make a customer service experience that wows? I just told you the steps. I’ll repeat it again for you. We got to do these steps, but you don’t want to do these steps if they’re not going to help you get to your goal.

So step one, block out an hour per day to make your daily to do list and your schedule one hour before you see a human. Step two, you got to schedule a weekly accounting meeting every, every week. Step three, schedule the weekly group interview. Step four, schedule the weekly staff meeting. Step five, have daily huddles. Step six, make that weekly sales meeting happen.

Now in that meeting, in those meetings, that’s where you say, how can we make the sales script a little better this week? You see in the sales meeting. That’s how you in the huddle say, how can we make the office experience a little bit better today? That’s when you refine and hone the checklists. In the staff meeting, like how can we improve our experience a little bit there? In the weekly group interview, how do we optimize our team?

How can we find a better player on our team? How can we bring in a better front desk person to answer the phone? How can we find a better manager, a better salesperson, a better dentist, a better doctor?

How can we interact? meeting, how can we reduce expenses by 3 %? What can we do to improve the experience? But you have to do that every day. This is your weekly schedule. So you define your goals.

Now step two, you’ve got to define your roles. What key positions do you have on your team that you need to turn your goals into reality? You might have the best systems, but who’s on your team? Notable quotable from Steve Jobs, the co -founder of Apple, the founder of Next, and the former CEO of Pixar. He says, a small team of A players can run circles around a giant team of B and C players. Maya Angelou, who didn’t work at Apple, the best -selling author, actress, and playwright, who famously was asked to speak at President Clinton’s inauguration.

She says, nothing works unless you do. So define your roles. Jason, let’s talk about this for a second. What happens if you have idiots on your team? Well, if you have idiots on your team, you’re not going to be able to have that repeatable, awesome customer service experience because people aren’t going to want to deal with the team of jackasses. And Jason, you’ve coached clients for long enough to know that by default, most people have a team of jackasses.

Run this just in because Inc. Magazine now shows that 85 % of candidates lie on their resumes and 75 % of employees steal from the workplace. So again, Breck, if we know our goals, we got this new schedule, we’re fired up today.

Come on, baby.

But then we have idiots on the team What happens? Well, the best plan doesn’t work if you don’t execute. And so you’ve got to have the processes, you’ve got to have the plan, but then you have to have execution. And I believe I heard this. I wish I knew who it was that said it now, but it’s been so long ago.

Execution is worship, and I love that because I want to be about worship every day, and to execute means that I’m doing that. Well, I will say in the Hebrew language, the Bible was written in Hebrew. We had Daniel Rabbi Lappin on the show, Rabbi Daniel Lappin on the show, and he pointed out to us that in the Hebrew language, which the Bible was written in, the word work actually mean worship. So work and worship mean the same thing. So that’s a powerful idea, to work as unto the Lord and not as unto human masters.

So step one, define your goals. Step two, define the roles. Ask yourself right now, get out a sheet of paper and ask yourself, write out all the names of your teammates right now, and right next to their name, A player, B player, or C player. How do I know? How do I know if… How do I know if they’re A players?

How do I know if they’re B players? Well, an A player is somebody who is always early and always, before they leave, says, what can I do to improve? That’s A players.

They always, what else can I do?

They elevate the game of those around them. Right. B players do just enough. They get there one second before they need to be there, and they leave one second early. That’s a B player, or right on time. C players.

I need to have a personal problem.

Jason, what are some of the reasons why people call in sick when you’ve managed some of the businesses for me? What are some of the reasons they call in sick? They could have a hangover, which happens a lot. They could still be inebriated, which has happened. Okay.

They could just be going through a personal issue that they claim is sickness, or they just need a me day because they feel overwhelmed.

How often with a team of, let’s say, four dozen people, how often do you get somebody calling in sick with a team of four dozen people? At the most frequent, it was about three or four times a week.

But that was across, you know…

But let’s brag on somebody like Spencer.

Or let’s brag on somebody like… Let’s go with Spencer.

Yeah.

Or the new addition to the team, Mimi.

How often does Spencer call it? Spencer has literally only ever been out when she was, like, dying.

She was…

Like, she had…

It was, like, deathly ill.

Like, bad.

Yeah.

Like, danger zone.

Like, extremely bad. Like, had to go to the hospital.

Highway to the danger zone.

But she still came to the morning meeting.

We had to send her home. That’s how dedicated she is.

She showed up.

Certain people show up. Yeah. And my favorite ability is dependability.

All right.

So step two, define your roles.

Make sure you got the right people on the bus. Step three, design the systems. Breck, we got to write the scripts.

Right. Checklists. True. Autoresponder emails. And this just in from Atul Gawande. He’s a Harvard professor.

He wrote the book called Checklist Manifesto. He’s a professor of surgery at the Harvard Medical School. He’s sort of a big deal. He wrote the book called The Checklist Manifesto, How to Get Things Right. He writes, here we go. We don’t like checklists.

They can be painstaking. They’re not much fun.

But I don’t think the issue here is mere laziness.

There’s something deeper, more visceral going on when people walk away, not only from saving lives, but for making money.

It somehow feels beneath us to use a checklist, an embarrassment. And in his book, he goes to hospitals and surgery centers and figures out why did people die? It’s like a third of the time people are dying because the doctor forgot to read the chart. Oh, yeah. I’m sure it’s the most common little crazy to correct things. OK, so you’re allergic to this and this will kill you, right?

OK, great. What are you allergic to? I want to make sure we don’t give that to you in surgery. Uh oh, we gave it to you. So Atul Gawande did research and found that when hospitals implement a checklist, it dramatically decreases the amounts of death.

When small business owners use a checklist, it decreases issues. So what you’ve got to do is step three, you’ve got to make a checklist. You’ve got to design those systems. Make a checklist and a script for everything.

Brick, why don’t people want to use a checklist and how have checklists helped you to change your business at drbrick .

com?

People do not want to use a checklist because it’s accountability and people don’t naturally want accountability. Why it’s made a difference for me is because accountability makes a difference. When you can hold people accountable then things do get done and we make progress in the direction towards our goals, towards my goals.

So if you’re out there today and you said, well, Dr. Breck, you were in business for almost 10 years without really being profitable, just going in a circle, working every hour possible.

Just kind of getting by.

And you’ve been able to team up with Tim Redmond, who’s been your coach and has helped you. How big of a bugaboo is it? How impossible is it? How nefarious and terrible is it for a small business owner out there to refuse to make checklists and scripts part of their culture? What’s going to happen? Well, if you want to continue to get the same results, continue doing the same thing.

But if you want to start winning and get out of this doom loop, then try doing something different. Get a coach. Listen to that coach. Be coachable. And start taking action steps. I mean, put together the plan.

Then execute the plan.

Put together the team. Make the team execute the plan. Hold people accountable. Don’t worry about being liked. All these are just one step after another, but they all build to something greater. Step four, implement a culture of accountability.

Follow up. Trust, but verify. Notable quotable coming in hot from Andy Grove, the co -founder of Intel. He says, only the paranoid survive. Step four, to create a culture of accountability, follow up. Trust, but verify.

Only the paranoid survive. Implement a culture of accountability. Trust, but verify. Only the paranoid survive. Think about that. To create a culture of accountability where people actually get crap done, you must follow up.

Trust but verify, Ronald Reagan. But only the paranoid survive. Ronald Reagan said, trust but verify. Talk to me, Jason, about what would happen to Elephant in the Room or Make Your Life Epic, our one -on -one coaching branch, or the online podcast Thrivetime Show. or any business we’re involved in, if we did not follow up. If we didn’t follow up, it wouldn’t get done.

That’s why with It Doesn’t Matter If It’s Our, the Thrive Coaching Program, the action items within the meetings at Thrive, or the checklist we have at Elephant in the Room. If you’re working at Elephant in the Room, you know that you have this hour to get this done.

And at the end of the day, the manager’s gonna go through and make sure that each, what, every two -hour cycle, those were initialed.

If they weren’t, that somebody’s behind.

we verify that it got done, so we make sure that they’re not just signing off on a checklist if they didn’t do it. It’s the same thing for all of the checklists for the managers.

Are you saying that people would sign off on a checklist without doing the items on the checklist if we didn’t follow up?

They have, and I’ve seen them, and I’ve had to reprimand them for it.

Guaranteed. How often do you catch somebody saying, yeah, I deposited the money, yeah, I cleaned the bathroom, yes, I cleaned the windows, yes, I made the call, and they didn’t do it. Breck, how often?

It happens routinely. I would say weekly in my life. Yeah, more often than you want, but…

You wouldn’t know that if you weren’t following up.

I keep it on my own checklist.

I love the former graphic designers I used to have. These guys would say, I got it done.

You did? So it’s saved? Oh yeah. Is it in Dropbox? Can I find it there?

Can the client find it?

Oh, it’s on my laptop at home.

Okay, well step one, you can’t work from home like we talked about. Step two, I don’t think it is on your laptop.

You’re right, it’s not on my laptop.

Did you even start it?

No. Over and over and over.

I’m just telling you, trust but verify.

Clay, I don’t want my people to feel like they’re micromanaged. Get out of here with that crap.

There’s no such thing as micromanage.

I used to get that a lot when we first started playing. I don’t want to be micromanaged. Yeah, we re -implemented the checklist elephant to help optimize. People are like, this is micromanagement.

Micromanagement and management are the same thing.

They’re the same thing! Micromanage was a term invented by Bernie Sanders to allow anybody who sucks at their job to justify why they quit when they currently don’t have a job. Yep. Is a term this is my anybody I see so many Bernie Sanders fans who have quit their job to go pro not having a job. Seriously.

Do your freaking checklist.

Make a checklist.

Use the checklist. Use a checklist. Make a checklist. But I don’t want to feel trapped. I’ve never had that thought. I don’t care.

If you don’t want to feel trapped, get off my field. Go find another hobby or occupation. Step five. Track what matters most. The final step. Step five.

Track what matters most.

You’ve got to measure what you treasure.

True. So Peter Drucker, the iconic management consultant who developed an extensive consulting business. around his personal relationships with top management. He basically taught the Japanese after World War II how to build efficient systems. He’s the man that’s created, he’s accredited as having created the industrial revolution for Japan after World War II. So the automotive industry for Japan, Peter Drucker.

Which then changed the automotive industry as a whole. There we go. So I mean, but he’s all about tracking what matters most. And he says, if you can’t measure it, you can’t improve it. You measure what you treasure. If you can’t measure it, you can’t measure it.

If you can’t measure it, you can’t improve it. If you can’t measure it, I don’t know how much our sales were this week, then you can’t improve it. I know you’re watching this show right now, and I know that less than 1 % of the people watching this broadcast, on average, subscribe. How do I know that? Because I track the numbers. And I look at how many views we have, and I look at how many subscribers, and I know that less than 1 % of the people watching this subscribe.

So because I track the numbers, I could say with great enthusiasm, please click the subscribe button. That would greatly help this broadcast reach more people.

And it might not be a pleasant thing, for me to confront the reality that less than 1 % of the people watching this show subscribe. It might not feel positive to say that, but it is in fact a fact. And I think most people.

tend to avoid that which is difficult to confront.

That is what I think. I think most people just don’t want, because it could be depressing when you go, only 1 % of the people that watch this show even subscribe. People hate me. The ripple effects from you are good ripple effects. You know what I mean? People rave about what they learned from you.

So congratulations. Sean, guess what’s happening? April 9th and 10th, 2026.

Uh, we are probably going to have an amazing business conference here at Tulsa, Russia.

Yes. We’re joined by Tim Tebow. Tim Tebow is going to be joining us right here at the Thrive Time Show world headquarters, June 5th and 6th. He’s a very successful football player, obviously a Heisman award winner, but he’s also a very successful entrepreneur. Now, when you work with real clients, Sean, real clients you really work with to help them grow their companies, do you ever hear a business owner tell you that they didn’t have time to get something done? Every day.

How often is not having enough time a problem for business owners? All the time. It’s almost, it’s like maybe 90 % of the issues as people are trying to grow their company. Well, Tim Tebow is going to come join us here at the in -person Thrive Time Show two -day interactive business workshop. And he’s going to teach us everything time management and his approach to personal self -discipline and getting things done. Also at the workshop, I’ll put up on the website so people can see it here.

Also at the two -day interactive workshop, Sean, we are going to be teaching accounting, systems creation, marketing, human resources, how to hire, inspire, train and retain great people, accounting, social media advertising, search engine optimization. Sean, what’s the area where most clients ask you for help the most? Is it getting leads? Is it hiring people? What’s the biggest issue that most business owners face? have by default before they come to one of our workshops?

Well, I think it’s management because time is the most valuable resource for these business owners and being able to manage their time is the first thing. Once they get that under control, then generally the numbers You know, being able to track their business and be able to make the best decisions based on numbers rather than emotions is a big area. And we teach all of this stuff at the business conference, particularly you, Clay. You love to hammer on time management. It’s my favorite part of the conference.

Now, I’m going to pull this up real quick here, because we’re going to go through it.

If you’re not excited, I want to get you excited about what we’re going to cover at the workshop here, OK? OK.

All right.

The two -day interactive workshop. This is my 20th year hosting workshops. So I’m telling you folks, we’re in rare form here. So one is the idea of establishing your revenue goals. I think most entrepreneurs don’t know their revenue goals. Would you agree or am I off my rocker?

No, that’s totally a very important point we do with every one of our new clients that come on board is we have to establish the revenue goals. And generally speaking, we have a vague idea, but not an exact idea that can be engineered down into like the daily goals for sales. And so that’s a really big one. break even numbers. What kind of sales do you have to do to even break even? Third is how many hours per week do you want to work?

What is your ideal schedule as an entrepreneur? Box number four, how do you stand out in the clutter of commerce? What makes your company unique from all the different businesses? In a world of brown cows, herds of brown cows, proverbial brown cows, the analogy of brown cows, how can you be the purple cow that stands out? How can you be the squeaky wheel that gets the oil? Box number five, branding.

How do you improve the perception that people have of you, your business, your brand. Box number six, marketing, your three -legged marketing stool. What is a turnkey way for you and your company to generate leads so you can succeed? Because if you don’t have any leads, your business will bleed. If you can’t sell, your business will go to hell. You’ve got to generate leads.

Sean, how often do business owners, by default, tell you they have a hard time generating leads? It’s almost all of the time. It’s really a huge struggle. And many times, they may be creating leads, but just through word of mouth. So they get to a point where we’ve implemented systems, and then they need to create more leads. But they’ve never had to do it.

So there’s a lot of different scenarios where business owners are like, how do you create leads? Something we hammer on at the conference a lot. Box number seven, create a sales conversion system. Again, box number seven, create a sales conversion system. Sales scripts, recorded calls, one sheets, pre -written emails, lead trackers, all of the sales tools, the sales print pieces, the one sheets, the big screens that you see inside the business. Whether you’re a doctor, you’re a dentist, you’re a lawyer, You’ve got to have sales systems in place.

We help you with that. Box number eight, what does it cost you to get another customer? Step number eight, what does it cost you to actually acquire a customer? Step number nine, it’s hard to build organization if you’re not organized. We’re going to teach you how to create repeatable systems, processes, file organization. Box number 10, we’re going to teach you how to manage people, real people, on the planet Earth.

This just in, we’re going to teach you how to manage real people on the planet Earth. Box number 11, how to create a sustainable schedule that works for you and your family. Step number 12, how to create human resources systems for recruiting, hiring, training, and retaining great people. Box number 13, accounting. This just in, we have to cover accounting. It’s not how much you make, it’s how much you keep.

We’re going to cover all the accounting things you need to know. And step 14, finally, we’re going What is the point of even achieving success? We’re going to go over that. What is the point of even achieving success? How to design a life that you’re excited about, how to design a life where you carve out enough time for your faith, your family, your finance, your fitness, your friendship, your fun, and where you’re going to spend your focused time. We’re going to go over that.

that, all this and more. Now, the workshop, Sean, it’s April 9th and 10th.

It’s a two -day interactive workshop.

And tickets, we always do it. It’s $250 or whatever price that someone can afford. Sean, why do we let people name their price? Why do we have scholarship tickets available if somebody can’t afford the $250 general admission ticket? Well, we don’t want anybody to miss out on it. You could be at a startup phase, or you could be way along in your business.

But we want to make it accessible for everybody. I think it actually goes back, too, to a story of your dad. And it goes all the way back to how you’ve always done this as a business coach, trying to make sure that your average people out there have access to the things that work. Now, 7 a . m.

to 5, Sean, why don’t we go from 7 to 5 both days?

I mean, it’s 10 hours a day, 20 hours of training over two days. Why do we do 10 hours a day, Sean, of back -to -back workshops? We do a 30 -minute teaching session, we do a 15 -minute question and answer session, and then we take a break.

30 minutes of teaching, 15 minutes of question and answer, then we take a break.

Why do we do that format, Sean? That format is so that we can keep people engaged and not just sitting there listening, but also getting involved.

We really encourage people to ask questions, and that’s really where the juiciness of the conference comes out is you can put your personal situation and your questions on the board and Clay will tee off and give you direct advice. Even without being in our coaching program, you can get direct coaching from Clay. It’s really a very engaging format.

I enjoy it a lot. Once again, folks, this event is April 9th and 10th, 2026.

Get those tickets at thrivetimeshow .

com.

Once again, it’s thrivetimeshow .

com. Who’s our keynote speaker coming to the conference here, Sean? Tim Tebow. is our keynote speaker. Sean, question number three, how much does it cost to come to our in -person two -day interactive business workshop right here in Tulsa, Oklahoma?

I think it’s, did you say it’s $250 or whatever you can afford?

That’s right, $250 or whatever you can afford. Sean, how do you spell Eric Trump backwards?

Uh, P, uh, M, U, R, T, C, I -R -E.

Ooh, that took a long time.

I’ll have to listen to this. All right, again, that’s Sean Lohman. I’m Clay Clark, inviting you to come join us at the in -person Thrive Time Show two -day interactive workshop. This event is April 9th and 10th, 2026. Get those tickets at thrivetimeshow .

com.

Once again, that’s thrivetimeshow .

com.

Right here in Tulsa, Oklahoma, Tim Tebow, baby. It’s Tebow time in Tulsa, Russia. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today.

I met his dogs. I met his chickens.

I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. It’s Luke Erickson here with the Thrive Time Show.

As you can see behind me, we’ve got all kinds of energy going on. People are starting to show up for the conference and it is hot in this place.

We got grill guns over here. We’ve got people playing the drums. We’ve got a fire. I’m excited as they come in. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas.

We have probably grown probably five times. We’ve added, I think when we first started with you, we had 60 to 65 employees and now we have a little over 300 employees. We got involved with Thrive Time.

We didn’t really have any systems or processes in place. I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences. And amazingly, each time I go, I learn something new and I’m so excited to bring it back and, and show the team. 4 ,000%. from February to February. Now, I can better that.

OK, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself. And if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February. in the last two and a half days.

I heard about it on the podcast, started listening to the podcast, became a fan and then figured out about the workshop. I own an insurance and financial services agency, and I was hoping to learn from the workshop systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently. The atmosphere’s second to none. It’s a high -energy, really cool atmosphere to be around.

Contagious, I would say. Just something every entrepreneur, I think, would appreciate and love. I’d say humorous, high -energy, and full of substance, which I think is the key. A lot of business coaches or seminars maybe are high on motivation and making you feel good, but don’t have a lot of substance that you can take back and implement, you know, the following Monday, where his does. Man, there’s a lot of valuable things. I’m going to say, like, I came to, this is my second workshop.

The first workshop I took back really the, The importance of a group interview. I used to spend hours and hours interviewing people, screening resumes, and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far.

Man, I think they’re missing out on expert advice from somebody who’s been there, done that, built companies, has learned a lot of lessons. That’s what I’m always looking for is somebody that can learn from that’s ahead of where I am. And I think if you choose not to come, you’re missing out on a lot of good advice that could help your business. Hi, this is Charles and Amber Cola.

We’re the owners of Cola Fitness. We heard about clay Clark through Paul hood, our CPA. We’ve worked with clay Clark for the last two years.

Clay Clark has helped us take our three locations in three different states and create checklists, workflows, task lists, time blocks for every employee.

He’s helped us with creating systems and audits for every department, quantitative scorecards for each department and every position so that everybody has access. It’s been able to give us a lot of time freedom and financial freedom and peace of mind to know that everything’s running efficiently.

And he’s been helpful with a lot of marketing, search engine optimization, helping us really rank high in Google, and pretty much every area of the business. He’s been very, very helpful. We would describe the experience of working with Clay as very energetic. He’s full of energy, he’s very encouraging, very motivating, but also accountable. So he keeps us accountable and we love that accountability. It keeps our drive in the right direction so we’re not chasing things that aren’t worth spending our time on.

He’s a great coach. He helps push us on certain areas, helps coach us in certain areas. You know, we’re all emotional creatures and we go up and down and he actually will tell us kind of where we’re at, how we can get from there, and even like emotionally, like if we’re stressed about something, you’ll have a story to relate to, and it really helps us in every area of our business. It’s been very, very helpful. I think Clay’s ability to have a whole team behind him that helped him with all of his clients, all his coaching clients, is that it allows Clay to do what he’s really good at, and that’s working one -on -one with the client and coaching them. And then he can have his amazing staff come in and help you accomplish all these goals that you’re setting.

And of course, he has all these resources, whether it’s videographers or whether it’s web developers. that they can quickly jump on your project, knock things out. He can quickly give you the right coaching. He’s just got a whole team of people that whatever area you’re lacking in, in your own company, he’s got resources from like video, web design, search engine guys who are just knowledgeable in that. Even though he knows a lot of that stuff, he’s got these capable lieutenants that are ready to just take off and help you get that stuff done. More stuff gets done on a weekly basis than you would on like probably most individual or some other company.

We’ve worked with several companies before.

It’s just not as many things get done on a weekly basis. It’s been very helpful. Well, the conferences for me, I’m a slow learner, so I have to learn like over and over again, hear things over and over again. I’ve been to like, I think, eight different conferences, and each time you come, I learn a few new components. Some things are repetitive, but a lot of the stuff just resettles, and I get a little bit more depth into each component.

So, I mean, I’ve been to eight of them. They’re all super entertaining. He’s very funny, very encouraging. You get to kind of self -reflect a lot. A lot of the stuff is really polarizing. personal inventory of yourself and you’ll think like, hey, I’ve really got to work on this, really got to work on that.

So every time you come, I still get a lot of value out of it. And as much as every conference is the same, it’s totally different. So I think we’ll hear stories we haven’t heard before. They’ll have entertainment or he’ll have speakers he didn’t have before. And like you said, you just always catch a different part of the material that maybe you didn’t catch before. It’s worded differently.

And it’s really cool because some people that you’ve seen like a year ago at a conference, now they’re being showcased as a success story. And you get to see their website. You get to see how their stats and all their metrics have improved and the revenue improved. So it’s really cool to see people that just a year ago, that of course we’ve been here two years, that just came, that I met, is now being successful. It’s really encouraging to see other people, you know, accomplish that stuff. So McClay has helped us optimize our website and helped with really topping the right search engines that we need to make sure that we are very, very competitive with all of our other contributors.

He’s done, basically he outlines exactly what you need to be accomplishing and he creates tasks that we have to accomplish and his team has to accomplish. I would say over the last two years, we’ve re -totally ramped our website. We’re topping Google in every one of our markets. We’re just doing, I would say just doing really, really good. I feel very, very confident in all of our future locations and making sure that we’re in front of the ideal and likely buyer. It’s very encouraging.

It’s important to me that to know when I’m working with Clay, you know, I’ve been in business for a while and met with him even when I already had three businesses in three different states. And to know that what I share with him is staying private.

He’s not sending that out to anybody else.

to know that when he’s working with me he’s only working with one other, no other gyms that are in direct competition with me. It’s very encouraging to have somebody you can trust and rely on that he isn’t going to like somehow tell your trade secrets or give information away. Just really awesome that he’s a trustworthy guy, really cares about you as a client. For us, it’s been a complete mind freedom, because Clay has helped us create a lot of different documents and one sheets for every department, put quantitative scorecards to each department. And so for us, it’s been very encouraging. It gives us peace.

As an entrepreneur, it’s stressful. You go to bed at night, and you’re worried, like, did we cover this? Did we cover that? So he helps extract everything out of your brain, everything from your business, put it into document creation, put it into checklists and workflows for every person in each department, and make sure that everything’s getting done every week, every month, and funnel that all into KPIs or key performance indicators, as you can see, on a weekly basis to make sure you’re moving the needle in the right area of your company. It’s very encouraging and gives you a complete mind, freedom, and peace to know that that stuff’s created so you’re easy to duplicate and scale your company. Right, and then we can spend time doing what we’re really good at.

I honestly believe everybody needs a coach. I think we’re all inherently lazy and selfish and carnal. I truly believe that humans are humans. If we’re standing, we’d rather sit. If we’re sitting, we’d rather lay down. And if we’re laying down, we’d rather be asleep.

So to have somebody that challenges you, have real active candor, and be honest with you on every aspect of your company is really, really encouraging to me because I want to know, I want to work on what we’re weak at, I want to see any areas that we’re not doing well in and see his perspective. from a third party becaus your own business and jus good to have somebody wh reflect on your company a chinks in the armor to ma that up to a competition that you that you’re succe big picture.

So yes, I w Clark because he is a great to me. He’s been a wonder He’s worked with so many different companies and different businesses. He could take a concept that he’s used before in the past with somebody in a totally different industry and see how it would work perfectly for you in whatever niche market you’re in or whatever type of service you’re providing. And so his brain is just a wealth of knowledge. And just to have that type of perspective as a part of your team and your own company is huge and super valuable. So I would definitely encourage people to use him.

But one thing is you’ve got to be coachable. You’ve got to be wanting to get feedback. You’ve got to be wanting to really grow your company. You’ve got to want to put that extra 10 hours a week to working on your business and not just in your business. And so, yes, I would recommend it to anybody who’s wanting to grow their company and provide great systems, checklists, workflows. great encouragement, and have accountability.

Hi, I’m Tess with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed.

After doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually, in a four -month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month, just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own.

So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry.

He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it. is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in.

I mean we’re a big company that’s definitely one of the largest in town.

And so we kind of felt like we knew what we were doing. And I think for a lot of people they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 -year history of Shaw Homes, This is probably the best thing that’s happened to us.

And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1 ,800 % increase in our internet leads, going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not going to regret it, because we sure haven’t.

My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay -at -home mom for 12 years and my three kids started school and they were in school full -time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people.

I love working with people. I love building relationships. But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be.

So I reached out to Clay at that time. And he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents. The homes that we represent, everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions.

Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it.

My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school.

I can figure this out. But it was a very, very steep learning curve.

Within the first six months of opening my clinic, I had a $63 ,000 embezzlement.

I lost multiple employees.

Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world.

He was instrumental in helping with the specific written business plan.

He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business.

I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. Clay, my honor, my honor to be on your show.

Thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you. So congratulations. So we’re pretty excited about that.

Just listening to what they have to say, their hiring process has just really been incredible as far as finding good quality help and just the accountability of meeting up with them weekly. such good insight, the resources they have for specific business questions. It’s all been really incredible. It’s been a great experience, so I’d recommend it to anybody. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system, and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day -to -day basis.

Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid -June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach, Luke, from Thrive Time. It has been insane, to say the least. I started working with them in mid -February of this year.

So we’re about four months in of working together, and it has been amazing. completely transformed my business in pretty much every facet. So I’m going to check my notes here. So in four months, my leads have tripled. I was getting probably like two leads a week. Now I’m getting more in the like 10 to 15 leads a week.

I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day and hiring quality employees. has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses.

I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews, interviewing every single week. It’s just been great and I don’t waste as much time on low -quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great.

Worth every penny. I mean, I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to. But I would just say go for it.

If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. And, you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working until you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that.

But it’s having these systems in place of, you know, of course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited. for me so it just it’s the best thing ever and I would suggest to anybody to work with them so sorry for the long -winded reply but I just had so much to say and I could go on for hours probably about how amazing they are but thank you to Clay and Luke and the entire team there everything you guys have done for me and I am so excited to continue to work with you for years to come thanks so much for watching My saying is, if it’s important to you, hire a coach.

And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach. You know what I mean? And so my coach pushes me. They’re younger than me. They push harder. They’re trained.

And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons. I wanted to learn how to play Monopoly in real life. So he was my coach.

Transcribed with Cockatoo