How did a man go from having a paper route to owning an empire including a: Chevrolet dealership, hotels, restaurants, and distributorships and helping FranklinCovey reach a CAP value of over $1 Billion
How does a man earn a managing and controlling interest in 26 businesses before the age of 26?
6 Steps for Success:
All right. Thrive nation. On today’s show, we are joined by my son Opry, Napoleon Hill. Clark. Sir, how are you? Good. Hey, on today’s show we’re interviewing a guy who built $27 million businesses before the age of 35. He built 27 multimillion dollar companies before the age of 35. And your, your mind, is that impressive? Yes.
Do you want to guess what his, I want you to guess what his name is. Okay. So you take a guess.
If you get his name right, you win a dollar. If you guy’s name wrong, you get tasered with a police grade. Taser. So go ahead and take a guess. What is his first name? What is today’s guests first name? Richie. Richie. Last name is Richie. That’s correct. What is his first name?
All right. Well it’s taser time. Guess again. What is his first name?
Take a guess. Make it happen. Take a guess, Carl.
Ah, no. So I’m going to lower the setting down a little bit lower so it just shouldn’t make us a small burn.
First name take. Yes. Steven, let me give you an example. Let me, let me make it easier for you. Okay. It is a, it is a common name. That’s my first tip. It’s a common Gerald. Nope. [inaudible]
You only get 17 more guesses. Look, dude, I’m running out of taser juice. You got get, get, get. You got to get it right here. Okay. I’m really gonna have taser juice. Oh, almost
One more, John. Nope. Keep going. You hear that Jason? Nope. Nope, Nope. Is that even a real thing? No. Come on. Why don’t you try running out of time? Jack Jackson? Nope. Today.
[Inaudible] His name is James Richie.
James Richie. James w Richie teaches us how he built 27 multimillion dollar companies before the age of 35 this my friend is an incredible show on today’s show. We are interviewing a man who before the age of 35 grew 26 six
Multimillion dollar companies. Some shows don’t need a celebrity in a writer to introduce the show. Could this show down? Two may
Eight kids, Koch created by two different women. 13 Moke time million dollar businesses. Ladies and gentlemen, welcome to the thrive time
Yes, yes, yes. And yes. Thrive nation. We have an incredible guest today
On today’s show. We have a man who’s the founder of Richie enterprises. It’s a family limited partnership board formed in 1973 and now this guy has built a business to the point where I believe that the cap value of the business was over a billion. James Richie, welcome onto the thrive time show. How are you sir?
Good, thank you.
Okay, so you, you have, you’ve had a lot of success obviously at the age of 35, you’ve achieved the dream. But tell us about what was life like for you growing up? Maybe take us to the very bottom or the very beginning.
Well, that, that’s a great story because that was I was raised on I was I was, I had had polio when I was a year old, so I’ve had a bad leg all my life. So I, I wanted to be coddled and pampered, but my mom and dad didn’t let me do that. And they, we had a, we had a pretty large poultry farm and and the other on Royal enterprises, we had a little feed mail and a motel and a paper, Loudon and the egg route and the chicken hatchery. And so they were always trying to add on new things and be new things. But that meant we had to go work seven days a week. We got enough time off on Sunday to go to church. But we, we had a lot of work to do and, and I, I was taught to work early and that really was got me what got me started.
So what time did you, what, how old were you when you started Richie enterprises? Like what age in your life did you, did you start the business?
Well, when we started that, in theory, we, I don’t know if we legally started then we started at 30. When we got married in 1966. We, we, we’ve made a decision that we were going to share what we had with whatever we build, we would share it with our family, our children. And so we created this family limited partnership where as each child was born, we have eight of them. They each became a limited partner in the company. And so started 66 in theory and probably legally, sometimes in the early seventies were moved. Probably set it up properly.
Now my understanding is that Richie enterprises had a Chevrolet dealership, hotels, restaurants, all these things included. What was the first business you started with? What was the first thing? Was it a restaurant? Was it a taco stand? Was it a hotel? What was it?
No, we started with very little. We got who started a feed, a feed mill, a feed processing plant and Hebrew Valley. We we had one, my dad had dad, one is an old one and we were just did it mostly for our chickens. But then we started to expand and provide dairy feed for some dairy herds and, and I saw a need, we had three of those kinds of complexes in the Valley and about 60 dairy herds. And so I said maybe if we build a new modern plant, we could probably capitalize on that business. And so when I got out of college, we applied for an SBA loan and we got an, we got the loan and by dad offered me a piece of an acre of ground that he had that to use as my, my percentage to input into it. And that got us started. We had it. So we had a feed mill on it and then there’s a little store, a farm store, and then we put a Sears catalog store in it. And that was how we started with I’d re re limited, no cash, really ever owned, that’s the VA loan and then a donated [inaudible] acre of a land. So
Now for the listeners out there who are not familiar with the SBA I’d say it’s an organization I have a pretty good relationship with. I was the SBA entrepreneur of the year for the state of Oklahoma back in 2007. And a lot of people don’t know what the SBA stands for. It stands for small business administration. Could you explain for the listeners out there who aren’t familiar with the power of SBA loans and why they exist?
Well, yes. I, I don’t have any current information really. I’ve never used them since, but I, but it sure was a way to get me started. They, they got me started in that and I, I had them on the books until we finally sold that enterprise. But but they were, they without them I couldn’t have done what I did. It was a great way to start.
Now when you got the SBA loan you got out of college, what time did you typically start your work day? Walk us through how you organized the first four hours of every day. During that startup phase where we were getting into work at nine and taking a one hour lunch and leaving at four 30. I mean, where you’re working seven days a week, where you getting up at five in the morning. What did your schedule look like?
I grew up on this, like I told you on this portrait farm and a paper out, we had a thousand newspaper delivered before we went to work every day. So my w my world started at five o’clock as a kid and it never quit. I still have a five to five 30 arousing time this morning. I mean it’s just when the world wakes up and I discovered is part of the formula for success is to get up early and work hard is the formula for success that both my father and mother and my mission president taught me a long time ago that you know, if you want to start at nine o’clock here, nor are you going to be the last one in the shoot. So
Now what do you do? What do you do James, during those first four hours, when you get up at five, what are you doing? Are you going out and playing, playing Dodge ball or are you looking at your calendar? Are you writing something down? What, because I think a lot of people want to get up and they’re like, what am I supposed to do? Even when I wake up that early
In when you’re in the sales world and that’s what we were, whether we have to Chevrolet dealership or an international harvester leadership or a motel or restaurants or whatever it is, or service catalog, store, tire store, some restaurants and motels, some development [inaudible] plan. I mean you’re, you’re getting ahead of the game. You’re getting up early. We used to, those years don’t, I was really struggling to get my fatigue, my finance is doing to expand all this stuff. I was, I was up by, I was up by four o’clock every day and planning and then meeting with the sales guys at two by six and making sure we’re organized for the day and what we’re going to get done and then you plan your day and you actually put it on a daily planning schedule and you make all the important phone calls and send out all important. May have you got to send out. So then, then you’re organized for the day. What do you, what am I going to do now till nine o’clock tonight? I make sure that I, that I can say Heather this game and keep my financial world alive as I’m trying to expand it. Now you you, will, you get up early. Do you, do you make an actual to do list, like kept printed to do list even maybe today?
Yes. In fact, let me just quickly tell ya, after we had retired and been retired for 11 years, I’d met a man in California named Hiram Smith and he was the founder of the Franklin quest and now Franklin Covey. And, and we, we became good friends and associates. And later when I finished our mission in Virginia in 1989 and we come out of retirement and helped him rebuild that, build that company. And it was the Franklin quest company and it was that it taught 6 million corporate executives how to get out of bed and make it daily planning. And the was in charge of the sales and training for the whole company, for the worldwide company. And so we taught the world how to make a plan every day and make a daily prioritized task list. And, and the guardian, we had Bay planners and we did it. And when we did it, we found that we’re much more efficient. And when you do it, you’re going to get ahead of the game. You’re going to be a heavy a competition. So yes, I did that every day. Still do it
Now. What, where do most people get it wrong as it relates to planning their day or making their to do lists?
What do they get it wrong? They get it wrong by, by knowing that those people that are going to be their competition are doing it right. They are, they are making plans and they’re prioritizing and they’re making sure that the things that need to be done today that have you done today get done today. And if they do, then your, your compensation and your customers and your people that work for you and work with you, they all trust you because they see that you’re on top of the game. And if you’re on top of the game, then that what people on top usually win.
You know, I am not a Mormon, but I have found that I love hiring Mormons. We have a lot of Jared as you know, we’ve keep hiring more and more and more men to the office. And my only way that I know Mormons is through hiring them. And I can say so far after hiring dozens and dozens of Mormons, I’ve never had a Mormon who’s consistently late so far. Not saying that Mormons as a whole, nobody Evers late, but I’ve yet to hire a Mormon that’s ever been late consistently. And I’ve never had to fire a Mormon. They’re always the first one there. The last one out. Sir, you were teaching a class at BYU in Hawaii when Jared Johnson. When you Jared Johnson, the founder of platinum pest, you were a student there. What role does your faith as a Mormon play into your work ethic? Or does it play into it?
Oh, it’s, it’s, it’s the foundation. It really is. I mean, the fact that, that we have a belief that we are, we’re here on earth for it for three score and seven years. And hopefully more. And in that time we have, we’re planning and prepared our life or knowing that we want to have an eternal life with our family and we’re here on this earth to learn how to handle it and how to manage it and how to solve problems and how to handle adversity. And in the process of each of those, we become something we have to have a problem to solve, to, to learn how to grow and to learn how to grow. We have to have struggles and we believe in becoming samples temporarily, self-reliant, spiritually, self-reliant, physically Southie light. And each of those causes less to say, okay, what do we do today to make sure we recreate that balance in our life? And we create that independence that we need to become if we’re really able to learn how to manage this life and teach our family how to do it as we prepare to become a person on the other side, this is going to someday live forever in the presence of God and be happy. We got to become kind of like him. And if we don’t do that well, we’ll always wonder why we didn’t take advantage of it.
We know with your a mindset, I could see how it’s kind of hard to, to, to lose. But I want to ask you, where was the low point? I mean, what was the hardest part in growing the vast Richie empire? Was there a low point for you where you thought, this right here, this right here, my friend, this is not good. I mean, what was the low point for you?
So the lowest point financially I had was was in 1970 when I, when I got, I got appointed as a Chevrolet dealer. And so I was prepared and I, and I had a building that I had which made we pushed to go get the dealership. And I applied for, it took a year to get it, cause I’d never sold the car in my life. So I had no real background of history and yet and I just, so I get a heart building and I get the process and it gets, and I get the parts of the province, the sales department, the service department all set up. And then what? You know what that the day before my first car was shipped out of Detroit, they, the, the auto, the United auto workers went on strike and they didn’t go, they struck general motors and general motors then went on to couldn’t produce anything stopped and it, and it was to last for a couple of weeks.
It lasted for five and a half months. And so I was five and a half months with no rain, with no inventory, nothing to sell the full staff of people, limited income, I mean board every dime. I had to get this thing going and now I’m now, I’m trying to keep alive and I, and it was really a tr I those days we, when we finally got the first car we went, we were upside down so far financially that I don’t, I don’t know if I’d ever make it, but I said we got to make it, went to the bankers and arrange to have them help me in. And we spent the next two and a half years big in that thing, out of that mess and getting myself financially on top of the world. And we did, we won. And I learned more from that tough time spent as 16 hour days to try to figure out how to, they said we’d sell a hundred cars a year and Hebrew Valley, I sold 400 cars a year because we had to, we had to have that kind of gross cat capital coming in to make sure we could meet the payroll to meet the overdrafts.
And while we finally dug herself out of that. But I learned that you can do anything in life if you really have to do it, that you got to spend the time to do it and have a plan.
Do you, do you believe in working six days a week, seven days a week, five days a week? What’s your worldview on work? The work schedule?
Oh, all my life. When I was working building those 26 businesses, I was, I was, I was six days a week though we have the Sabbath day that we try to live differently. When you’re raised on a farm, you still got to together the eggs and feed the chickens, but that you try to do the minimum mochi Kim on that. But other than that, the rest of my work life was, was always dedicated six days. I worked really hard and I had to, I, I, I’ll just say this so quickly, I, I, I need to repent of that a little bit because I also had eight children. Thank goodness my wife was really, really good at doing that part of the world and, and compensated for my lack of attention but which I later repetitive and became a better dad and husband that I would have probably said I need to work a little less in those early years and spend more time developing my family. Luckily we we worked out, they all turned out good kids and graduated from college and missions and the whole bit. But I was lucky cause I had married. Well,
Okay, so you married well. So tip number one, get married, marry the right person, marry. Whilst it’s tip one, tip number two, I wanna I’m making sure I’m getting this. Tip number two, make it to do list every day. Am I tracking with you? Make it to do list every day.
And then work six days if you have to that, that seems like a good tip. Now you’ve built a successful restaurants. What, what kind of restaurants? How many restaurants?
Well, yeah, I won’t take any credit for those restaurants. I was in three, three of them that I had a part ownership in. But I had a partner, but my success in life was really based on finding race horses, people who are really good at something and teaming up with them and helping them create that enterprise. So we had some restaurants, but I had a missionary buddy, a friend who a guru in the food business and I teamed up with him and we, we built Maddie’s a few restaurants, but he did all the technical stuff. I would just to financial helper on those.
Where do people get it wrong?
Yeah. And I’ll say, yeah, go ahead.
Where do people get it wrong with restaurants? I mean, where do you see people getting it wrong? I mean, I know you had a partner, but I mean you’ve probably seen people who’ve asked you for help, you know, in your, in your years of retiring or as a professor teaching where someone says, Hey, I own a restaurant, my restaurant, I’m kind of stuck in it. I work in the restaurant all day, every day. What advice would you have for somebody else who owns a restaurant that maybe is struggling to get out of the daily operation? You know, it’s, it’s very profitable, it’s successful, but they want to get out of the day to day of being there personally, you know, six days a week and make it so that they can actually have a little bit of time freedom and financial freedom.
Well, again, don’t get in it without having the right kind of people to be your partners and work with and, and then, and people who know what franchise and what operation and what, what the rules of the game are and how to, how to put food out into three minutes, et cetera. You gotta, you gotta just have that, that talent that, and when I, I teamed up with the guy that became that. In fact, we wrote an article about him one time, he became the best fry cook in the business and then he went on to build an empire out of that food business. And so I take no credit for being a food man, but I take great credit for identifying the right kind of partners to have them who know how to make that happen. But that wasn’t, my expertise was not food. So
Well, I want to allow Jared to ask any question that he has. He was a student of yours back in the day and he’s still a student of yours today. And I’d like us. So, Jared, what questions would you have for Mr. James Richie? Yeah, absolutely. So mr Richie, you you had control of 26 businesses by the age of 35. Incredible feat. You’ve always been known for getting things done. I’m sure there were some sacrifices that you had to make along the way you and your wife. What are some of those sacrifices? We talked a lot about delayed gratification. Now did you once you built that first business, you go out and buy a big house, did you furnish it? What are some sacrifices that you had to make in order to accomplish your goals, you and your wife?
That’s a great question. And the one I love to answer because we, it really began with with having the reading, the richest man in Babylon, a little paper book by George Klassen, which taught you the principles or finance you and pay yourself first and don’t be part of what you earn is yours to keep on loads are just two of his principles. But we grew up believing in those. We had a mission president too, who taught me the formula for success. You said you got to get up early and you’ve got to work hard. You got to get your education, they got to find your oil, meaning that J Paul Getty for him, we’ve got to find what you’re good at, develop your talent and then make your Mark with it. Make you make you want. You got to become really good at something and then give back.
You be able to give back and so and so. I was, so we live by that and I, we live by the formula. We live by George place’s book. I married well and we made a decision we were going to build our little world and not live on, not have big fancy homes and big fancy stuff and we’d go without stuff until we can afford to pay cash flow without touching our investment money. So we really worked. So those 11 years were really years of sacrifice where my wife, we lived in a very small little starter home and she raised those bunch of kids in that place and we, we did that until we can afford to go build our dream home with cash, without having the Glenda debt and blah. And so we just really avoided that. Other than the business debt, we had a lot of business debt, but we never had any personal that we never, we never had a credit card, we couldn’t pay off on the end of the month and we just live without those fancy things until we can afford to do it with half and half would be Damon independence and we had enough to go around, we can move, we can live the rest of our life.
Then we began to splurge on some of the things that we could do without jeopardizing our future or having to have the nice stuff up front.
Do you live in Hawaii now, sir?
No. No. I’m a, I’m a Hebrew Utah boy. A five generation lived in this Valley. We spent three years in a why it’d be why you loved it, but we live in Utah
And so you tossed your, your home.
Yes, we spent four years in Africa. We spent several years in New Zealand and three years in a Hawaiian and four years in Virginia and five, eight years in California. But he be Utah. Utah’s our base to keep coming home to you.
Where do most where does our culture get it wrong? I mean if you think about the stats, America has 330 million people in it right now. 330 million Americans and the SBA, the small business administration is saying right now you have 16 million people who are checking the box on their taxes saying they’re self employed, you know, so you’ve got roughly 5% of our population is self employed. And Forbes says that nine out of 10 startups fail. So where are most people getting it wrong most of the time as it relates to most business decisions?
Well that’s a, that’s a difficult thing and it’s all individual. But I, but I think the biggest part is, is that they, they either aren’t willing to pay the price, meaning they aren’t willing to spend the time and energy. But more importantly, I think they find themselves barking up the wrong tree. They spend their time doing things that, that they probably, they may never become good at that they’ve got to identify their oil as J Paul Getty said they gotta find their oil. They got to identify their strengths and then focus on those strengths. And Ted, you build them into something that you can start becoming better. That whatever you’re going to do, the Nick competitor. But that’s really difficult to do, but very important. That’s why the formulas get up pretty. Work hard, find, make fun, get your education. So you, so why do you do those things?
So you can find your oil. You can, and the way do that. So you can make your Mark and becomes, becomes self-reliant. And if you do it for the right reasons, with the intent that you’re going to help make a better world and give back and build the, build the kingdom in some way, then there’s also makes a lot of fun. And the goal you have is tremendously worthwhile because you’re doing it for it not to make you look good, not to become a proud, haughty, arrogant person, but to become someone that you’ve got somebody in the offer to give back and help other people. Oh man. The jury, the journey’s fun.
You are, you are awesome. I want to have you on every day. I know I can’t, but I think you’re agree. You’re great. You’re like a Jared, you said this guy was good, but I mean, I had no idea we’re getting, this is like a, I had some, a handsome business. Yoda is what it is. Like a handsome business. Yoda. Absolutely. What’s the next question, Jared, you would have for Mr. James Richie. Yeah. So mr Richie you obviously build a lot of businesses. You you had your hands in a lot of different businesses now. What was your motivation behind that now? I mean, we’ll see a lot of people. They’ll, they’ll build one successful business, drop the mic and be done. But you seem to keep going and going and going. Is this something that you just really enjoy? Is there a motivating purpose behind it? Were there certain goals that you’re trying to reach? Why did you decide to keep going after you’ve built a couple of successful businesses?
You know, I, I, I don’t, you know, I jokingly say I, I couldn’t spell the word entrepreneur until about two years ago, but, but then that’s a joke.
But I grew up,
They’re not gonna know. Right. I didn’t know that at the time. But my dad, you know, I told you about him, he had the feed meld them, the chickens and the motels and things and the, and the, all this stuff going on, you know, never got really financially well off big time because he had some big major fires that burned down his major businesses two years in a row. And just about wiped him out. But he didn’t understand the word bankruptcy. So he quit. He never quit and kept going. Well, I just watched that on my whole life. I, so I just kept seeing and he just kind of, OBS taught me how to look for opportunities and then, and then, and then all they had to do, if I had the opportunity to do it, I had to find a partner that had to do how to run a tire store.
And then I had to help get the money to make it happen and build it. And so each of those businesses, I, I just looked my, my expertise, my, my entrepreneurship was finding opportunities and then finding a way to finance them and get get the right people in it that knew how to run them and become their partner and then make sure they got taken care of. And so I wasn’t, I wasn’t a mastered any of those, but I was a master at finding opportunities and finding the right people to partner with and then make them work and make them successful. And, and that’s how we, and so I was, that was my world. I like is I wasn’t a food man and I wasn’t a motel man, but I own some and I helped manage them. Right.
Well, you’re a beautiful man. You’re a handsome man. That’s the problem there. You had two minds who we can’t relate these teeth to Hanson. I have a question for you. My final question is you’re a reader and I have found that people that read lead, you know, people that are the note takers are the moneymakers. I, I’ve just find this to be true. So you mentioned the richest man in Babylon. What are other books that you would recommend for the listeners out there? You can just fire off as many as you possibly would, would care to.
Well, there’s so many, but, but the, the, the odd man, Dino books, the greatest salesman in the world and greatest miracle, you know, I, it, it’s just, you know, though, those, those would be my top line. Nog man, you know, stuff, the greatest salesman, first richest man in Babylon. But my, my mission president also taught me that he said, read success stories. And so I, I’ve, I’ve just found myself reading biographies and reading success unlimited magazine when I was growing up and get involved. And then, and you know, you can’t read Nelson Mandela’s story or your Dondhi story or Abraham Lincoln story or, or George Washington, the, any of those, any one, the laws inspire you to say, Hey, I can do better. I can do more. You know, I, and I’ve I’ve got to say those, those are the kinds of books that I have really been inspired by our success stories and biographies. A novel once in a while doesn’t hurt, but but the others are much more motivational and inspiring.
Is there a final tip that you’d like to give all of our listeners out there? If you had a billboard, you could put whatever you want on it. Maybe you could send all of our listeners a text message with one tip. Is there one tip you’d like to share with our half million listeners?
I don’t know. I would probably say, again, going back to my, to my 1966 when David BA told me, they told me the formula and I think that PIP is a win. Get out of bed early. You know, work really hard. Get your education trained. You do that with books, college, whatever defined what you get at, develops your talents. Do it. Then go out and make, do something good with it and make your Mark in life. But do it with the purpose of helping other people. If they’ll do those six steps, especially with number six, they’ll have a happy life. Then they’ll find themselves, they’ll find a way to make remark. And when they do, they love life.
Can you repeat those back to us? Well, I’m taking notes here. So step one, get out of bed early. Is that correct?
Get up early. Got it. Okay. So work hard. Work hard too. Okay. Three get your, get your education. Get my education. Got it. Okay. Four, four, find your oil. Okay. Five make your Mark. Six give back.
Oh man, that’s impressive. You, you, you, my friend are mr wizard. I appreciate you for being on the show. And where are you going to do the rest of the day? Are you going go start another business here before you wrap up your day or what’s the point?
We’re going to do some fun, some family counseling, several of our families we would meet with on a business adventure we’re into. So we’re going to go have an evening with them.
Okay, well have a great night, my friend. You’re a blessing to so many people and I appreciate you for educating Jared Johnson who’s now the founder of platinum past and I know he’s he, he would make you proud.
What, what you need to do is give me the information, how I can find out how to listen to you, what you’re doing. So do you give me, send me some dope on that Willie?
Absolutely. Is this your, is this your phone number I called you on?
Yes. Okay. I will text you a link to where you can just hit play. And then just so that you and all the listeners out there know we are on a Spotify a, they can find us on YouTube, they could find us on the website or iTunes as well as iHeartRadio. But I’ll send you a text so you could just hit play right there and I appreciate you so much. Yeah,
Good. Thanks to both of you. Have a great
Take care of boss and now without any further ed two three, boom.
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