Online Reviews 101 | Why Gathering Reviews Matters

Show Notes

Why do online reviews matter? How do you get online reviews? On this man cave edition of the Thrivetime Show, Dr Z and business coach Clay teach you why reviews are so important.  

  1. NOTABLE QUOTABLE – “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe the gift has higher perceived value than if you gave it to them in no box or a box of less prestige.  That’s not because the receiver of the gift is a fool. But instead, because we live in a culture in which we gift wrap everything — our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. Public Relations is like gift wrapping.” – Michael Levine (PR Consultant of choice for Michael Jackson, Prince, Nike, Pizza Hut, etc.)
  2. FUN FACT – 88% of consumers trust online reviews – Forbes –
  3. NOTABLE QUOTABLE – “I’m sure every human I know reads reviews before buying anything online, except for your customers.” – Clay Clark
  4. The best 6 ways to gather social proof for your business:
    1. Customer ratings and reviews
    2. Social media shares and likes from real accounts
    3. Trust symbols on websites
      1. Better Business Bureau
      2. VeriSign
      3. McAfee Secure
      4. Major credit card logos
    4. Video testimonials from real and real-looking customers
    5. Genuine celebrity endorsements
    6. Public relations wins and media features
Business Coach | Ask Clay & Z Anything

Audio Transcription

Welcome to the business coach thrive time show on talk, radio 1170. Yes, it is I thought about you all about you all about you all about you all right, tribe, nation, with out there listening and you’re fighting the concept of gathering online reviews. This podcast is for you at night, I am titling, it I’m entitled pedaling it online reviews 101. Why gathering reviews matters and y 37 year old white men are not typically drafted in the first round of the nba draft. This is this is my is my title for you, when I’ve discovered is there’s a lot of people out there? That’s how you know what people in my industry don’t lead, read online reviews according to forbes 88% of consumers, trust online reviews, or just saying that 12% I guess category. When people don’t read online reviews the movie trailer, but maybe that’s not impossible, but michael levine, the pr consultant of choice for michael jackson, prince, nike, pizza, hut exedra. He says if you give someone a present and you give it to them in a tiffany box, it’s likely that they believe that the gift is higher perceived value. But if you gave it to them and no box or a box of us prestige nikki move, that’s not because the receiver of the gift is a fool, but instead because we live in a culture in which we gift wrap, everything are politicians, are corporate heads are movie and tv stars and even our toilet paper. Public relations is like gift wrapping, so I’m saying maybe you have a great business, but you neglected to gather reviews over time and so I wrote a little cordelette. I can read to you for myself to you. This is me calling myself on the business coach phone on the way to you and I said I’m. Sure every human I know read reviews before buying anything online, except for your customers and sophie says:there’s six ways to prove that you’re, the real deal consumer reviews and ratings to is people on social media. Talking about how you’re the great service they like you, the real account real social media.

Third is actress symbols and I am a part of the better business bureau know I’m a part of the mcafee secure website. I got that kind of think. The 4th is video testimonials from real customers. Those work very very well. V is celebrity. Endorsements 06 does baby getting featured on the nightly news cnn fox. That kind of thing. So, if you don’t want to use those 6 moves to gather trust, from a customer that I don’t know how to help you, but the easiest way that I know of. If you are a great service diseases lowest hanging fruit, is to get reviews and I will just leave you with this before I turned it over to our team or table of gurus before I turn over to dr. Z and west carter, the attorney and eric chuck the business coach is even though I love the game of basketball very much, there’s, probably a very, very low chance that I’m going to be drafted in the nba draft. I love the games. I mean you know, you’re, probably not going to be drafted because that’s the way life works. It doesn’t matter how its mean to myself,  anybody. Anything I didn’t know we’re just trying out business coach ways together, so she approved to get customers to trust you. The easiest way is reviews chapel start with you. What’s your take, the doctor’s he’s taken in west carter tech reviews are huge. We went over this and the previous podcast, but it’s a big part of the seo domination equation. If you want to get to the top of the top of google, really like the main thing that you can do as a business owner, one of the only things you can do right away is start getting google reviews. Now, one tip you might want to only ask your customers that are happy with you at the current time. Don’t just go around asking everybody.

If you got a couple customers, it may not be happy for whatever reason, but doctors he have you seen this with the optometry clinic in particular, I mean how important are getting google reviews. Is it part of your guys system, it’s important. Now we have more than any other optometrist here in tulsa. If you, if you look at it, but the thing about it, I’m old, school and I lied to the moves before all the google stuff. So, just as a general rule of thumb, I’m almost kind of like better be honest with you that someone came in and stole all the mojo of of reviews. My my move was was and I started 26 years ago, and that has catapulted us into the position that we are I didn’t want. Somebody just randomly looking up an eye doctor I didn’t want someone just randomly thinking, i, wonder who’s the best eye doctor in town I want to dial them with business coach advertising before that and that they would be calling information wanting to know. Dr. Zoellner I’ve been want to know. He’s on his phone number right, and so my move is always been. This is a move that I recommend is finding a celebrity near town in your in your locale. For me, it was on air personalities, ie, disc jockeys back in the day. These recall that and I would get them to endorse me and they would come in and get their eye exam and give her glasses and her wife and come in or their spouse to come in and their kids and they would go wow. This is awesome and then, and they would have a nice you’re inside-maybe something I kind of thought. You would do every day, so I kind of forget, that’s a big deal for them is a big deal and then they would get on and they would do these radio commercials with me.

First, they do just just by themselves and it was once and you listen to every day. You knew you trust. If you let him into your car, you let him into your home and let him into your business, and you almost felt like you knew them, even though you didn’t know them, and then they would endorse me. They would get that endorsement and it was somebody you knew the problem with these online google reviews. You don’t know who left them. You know it was my mom that left it and why you don’t know it was my competitor that left and by the way, I mean they’re going to be there going to be different numbers right, you’re, going to end up getting bad reviews from from competitors or, if you’re not going to ask your customers at the point of purchase hate. How was your experience today? Hey I’d, really appreciate. If you give us an objective review, it really helps people who are happy. I’d say one of the three of them will do it for you. We just got to ask every time. Let me see if you got this. You got to make the ask. Let me say this for people who are thinking my business coach customers, don’t look at google reviews and I agree with everything doctors. You just said that sometimes rationally, they shouldn’t matter as much as they do and now it’s crazy it just the other day, I asked the client. How did you hear about me so I’m sitting in a room with three owners of the startup and I’m thinking? You know I have a doctorate degree. A decade of experience, radio, your company has a represented joel, osteen, td, jakes, craig rochelle, the biggest does joyce meyers 30 years, a pr effort and good results. Right and I said well. You had some good google reviews, so we called you first, it works there.

May it’s amazing how they’ve changed, how they changed the game. It really is and and I’m just kind of whatever you think your resume. Is your google trail, your google, your google, when you can find in google about you is what people perceive. It is true, regardless of whether it’s true or not, and one way to show them what’s true is then okay, they see all your reviews. Okay, maybe they’re like you either skeptical at either of you will right here. We’ve got on here, video testimonials from real client. That is a huge move. We’ve had so much luck with our clients that we work with when they can get their customers that are super pumped about the product or service. To leave a real video testimonial, don’t shoot it on their cell phone. It looks even more real right right as long as we get that thing up on your website. People are going to trust them more than they trusted you telling him you’re awesome they’re, going to trust real people on the video right there on their phone saying. This is the guys to go with no I’ve got one last take on this. We have a lot of clients to ask this question. West I have a bad business coach google review, which, written by a competitor turn by an ex-employee i, want to invest the money needed to remove it. Talk to me about the process, and would you recommend it? Will there a few free things you can do, which I would recommend if you can prove that it’s an illegitimate review that wasn’t a customer facebook, so he’s coming to have a process not always successful, but a process you can go through to get those removed. Second, there’s a legal claim, defamation and things like that that you can pursue, but that are really really expensive, and so my usual advise the customer to clients is just go, get a hundred more good reviews very that bad review. Yes and it’s easy said:i mean you know what we when we tell people hey, go, do it, but it’s work, and so many people don’t want to work a lot of like it.

It’s it’s a lot of work and a lot of frustration, because you know you don’t have a couple. Three, four:five, six, seven, eight hello fives on there yeah I had a great time rock and roll life’s good. Now it said you have you, no one, yeah yeah I ordered my glasses and they said they’d, be there. Tuesday I didn’t get them till thursday or on soft eggs, and you just like you sing a 26 year career, didn’t even talk to you about it. First and then you find out, they were called. They don’t. I see is all time that you actually called them already yeah, but do i. Have my phone turned off? That’s happened to me before my phone turn off and I’ll go in and check it. Everyday drink company made a ship them off to this business coach lab and minnesota and all. And. They didn’t get them done when they’re supposed to and they send it back to the two days. Late, I’m, sorry, but here they are now and like. When was the concept of do google reviews were stop grappling start getting reviews and is always want to end the show with a three and a two and a 1/2


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