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Transcribed with Cockatoo
(Speaker 5)
So once you have that in your mind that you are going to go all out, full bore into whatever you’re doing, there’s a lot of things that have to change. You have to start, we had to kind of start looking at our friend circle and deciding, you know, not to be, you know, mean or anything like that, but, you know, who are we going to start, you know, devoting a lot of our time and stuff to, and so we can, streamline the time that we need to get this business and stuff up and running. I mean, there’s been a lot of tradeoffs or tradeoffs.
(Speaker 14)
Some shows don’t need a celebrity narrator to introduce the show. But this show does. Two men, eight kids, co -created by two different women, 13 multimillion dollar businesses. Ladies and gentlemen, welcome to The Thriving Time Show.
(Speaker 3)
Yes, yes. And Dayquil. Dayquil. Dayquil.
(Speaker 7)
Josh, can you share with listeners why you believe maybe, maybe the story behind the Dayquil chant here, why you think the Dayquil may be part of today’s intro? I would believe that it’s because you have been consuming it. on a tremendous level in order that…
(Speaker 3)
It’s the SIP method.
(Speaker 22)
Yeah, well, it’s the SIP. The SIP method.
(Speaker 2)
Okay, so not a tremendous level, just continuing to SIP -a -rooski.
(Speaker 11)
Yeah, SIP -a -rooski.
(Speaker 7)
Therefore, because there’s no days off. There is no sick days.
(Speaker 24)
There’s no sick days.
(Speaker 3)
The thing is, they say that you shouldn’t operate a motor vehicle if you had too much of this.
(Speaker 2)
Right.
(Speaker 3)
And you certainly shouldn’t do a podcast.
(Speaker 50)
Certainly should not.
(Speaker 3)
So if I’m slurring my words short we’ll make our way through this. So Josh, you can kind of help keep us on the rails here.
(Speaker 2)
Right.
(Speaker 3)
We just need to stay away from the S -H starting words. And we have a guest on today’s show who’s a great man. He’ll help us stay on the path as well. Mark with Renew It Power Washing.
(Speaker 5)
How are you, sir? I’m doing great.
(Speaker 3)
How you doing, Clay? Man, I am so excited to talk to you. We haven’t talked really connected for a long time.
(Speaker 5)
Can you share with the listeners how you first had the misfortune of hearing about me and what we do over here and just kind of share the genesis of the relationship that you don’t want? Well, yeah, absolutely. So I was kind of stuck in a dead end job. Um, so I’ve always been wanting to get out of that. Um, started listening to, uh, your podcasts and stuff like that. Um, reached out, uh, went to my first conference in, I believe it was February of 2018.
(Speaker 3)
And, uh, ever since then I was hooked.
(Speaker 24)
Now, um, when you said you were stuck in a dead end job and, and Devin, I think a lot of listeners want to know this and I’m, I’m sitting, I who, who am I to skip over the deep questions?
(Speaker 3)
Right.
(Speaker 5)
How big of a room were you stuck in? Well, pretty big room, to tell you the truth.
(Speaker 12)
We are a single income family.
(Speaker 5)
Got it.
(Speaker 23)
So my wife stayed home and was homeschooling our children.
(Speaker 5)
Got it. So the rut just kind of got bigger and deeper. When you’re a single income family, you don’t really have any options, but you keep grinding. I was in the oil industry, and as everybody knows, it kind of took a downturn. I was caught up, unfortunately, in some layoffs over there, and that’s what really sparked me into
(Speaker 3)
wanting to pursue my own business. So what’s been the hardest part about implementing the things that you’ve learned along the way? Because again, I mean, ideas are easy. Guy Kawasaki says ideas are easy. Execution is hard. Well, who’s Guy Kawasaki?
(Speaker 3)
That’s the big marketing. He’s a key Apple employee turned venture capitalist who’s written several books, bestselling author. He’s been on the show once. Guy Kawasaki says, again, ideas are easy. It’s the implementation that’s hard.
(Speaker 5)
Can you talk to me, what’s been the hardest part for you to implement? Well, probably just taking that first step. And that’s kind of what led me into going to the conferences.
(Speaker 3)
I figured that if I had some good people in my corner and started surrounding myself with like -minded people, that I would probably have a lot better chance of accomplishing my goals. Now, you’ve had some success, and I think success, I think it’s very, very important that everybody out there today takes a moment to actually engage with this idea and write this down. What does success look like for you? Again, Guy Kawasaki says, ideas are easy. Implementation is hard. So if you’re going to go through the work of implementing, I’m going to go around the horn here.
(Speaker 3)
I’m going to ask Devin, then I’m going to ask Josh, and then I’m going to let our guest, Mark, chime in here. That way you can one up everybody. But what does success look like?
(Speaker 7)
I mean, Josh, for you, what does it look like? So for me, so my big why, when we first met a couple years ago, my big why is my wife to quit her job. I want to go to the masters every year and I want to give away a million bucks a year. I mean, that’s it. That’s success to me. I don’t, I don’t have some huge pie in the sky thing beyond that. That’s it to be able to do that.
(Speaker 3)
time with family and friends, to hit a golf ball around every once in a while, maybe more times than I should someday, maybe somewhere closer to the 70s, and just truly enjoy life and relationships.
(Speaker 7)
Do you remember Josh the Beatles? I do.
(Speaker 3)
I can’t say that I know a lot of their music, so I’m sure this is a setup, but go right ahead, sir.
(Speaker 7)
You don’t remember the Beatles?
(Speaker 22)
I do remember the Beatles.
(Speaker 7)
Yes, yes.
(Speaker 3)
Paul McCartney and Ringo Starr. I ask you. No matter what you do, you fall into my trap here.
(Speaker 7)
I challenge you to name a Beatles song. Imagine. Imagine. Is that a song?
(Speaker 25)
Isn’t it?
(Speaker 46)
Okay.
(Speaker 7)
John Lennon.
(Speaker 24)
That’s beautiful.
(Speaker 7)
That was right on key, too. Let it be. Oh, let it be.
(Speaker 61)
Okay.
(Speaker 3)
I apologize, listeners. I apologize. I’m just saying to you, think about this for a second. Paul McCartney is not dead and was the biggest artist of his time. He introduced rock and roll to America, and most people can’t name a song And most people under the age of 25 don’t know who he is. So I see a lot of men in their 50s working every single hour of every single day to leave this legacy that’s going to wash away off from the shores of where I mean, come on, make a sandcastle for 50 years, then watch it wash away.
(Speaker 3)
I mean, so again, the legacy I think you can live as you leave as your family, right? You can have a great family, you have a great faith, family, finance, fitness, friendship, fun. But I encourage you because somebody out there You do want to leave a legacy. Well, I mean, I would challenge listeners, who was John D. Rockefeller? Please explain to me the origin of his wealth, how he got started, and give me one quote. Just give me anything he started.
(Speaker 3)
Most people don’t know. And he was the world’s wealthiest man.
(Speaker 77)
So I think a lot of times, it’s hard to leave a leg.
(Speaker 3)
If you have a goal that’s not attainable, it can be depressing.
(Speaker 7)
Absolutely. Your goal, though, is to do what again, Josh? So I want my wife to quit her job, which she is there but won’t do.
(Speaker 3)
I don’t know.
(Speaker 7)
It’s kind of a funny thing.
(Speaker 3)
Does your wife work in a dead -end job?
(Speaker 6)
I wouldn’t say it’s a dead -end job.
(Speaker 3)
Does she work in an open -ended job?
(Speaker 22)
It’s a bigger room than the room that Mark was in.
(Speaker 11)
Does your wife work in an opportunity festival?
(Speaker 7)
No. Why does she like her job? She doesn’t. She just likes the security of it. She’s an accountant, so everything is numbus.
(Speaker 3)
She’s still there. Very soon, we will convince her.
(Speaker 5)
Okay, but just deuces and roll Evans gonna one -up you now cuz you you apparently some of the listeners are saying those are weak goals then marks We interrupt everybody. Okay, so Devin, what are your goals? My big goals are Actually, some of them are very similar to Josh. I want to be able to play golf every day Or pretty close to it. I know whenever I first joined up with the thrive time show and in our team one of my big goals was to have my wife at home homeschooling our kids and Um, raising them at least while, while she can. And, um, thankfully we’ve been able to, to hit that goal already.
(Speaker 3)
So that’s been a, a big win for us, um, further down the line.
(Speaker 7)
Uh, I know that, that we want to have, you know, two houses.
(Speaker 3)
Two houses? Two houses.
(Speaker 5)
What are you, a baller?
(Speaker 3)
What are you, listening to bling bling on the way to work? No, we actually just love the weather in Arizona during the winter a lot more than the weather here in Oklahoma during the winter. I don’t like you. You have bad goals. I like Josh. No, seriously, this is what happens, though.
(Speaker 3)
When you share your goals, people are going, well, what? Just today, a guy called me and he said, do you want to speak at? The Christians men’s breakfast or ever and I said I would not but I appreciate you asking why he says Because I have my three piece. I have a goal to make a consistent profit to be around people. I like mmm And to make a product I’m proud to share with my mother.
(Speaker 3)
To make a product I’m proud to share with my mother. To work with people I like. And to make a profit. And I do all those things. So I would rather hang out with my wife or do anything than to go speak at that. But if you want to come to my conference you can.
(Speaker 3)
But I appreciate you. Thank you. And he wouldn’t drop it. He just will not stop it. And one of our employees saw me having this conversation. I’m like, just stop.
(Speaker 3)
Just your goals aren’t my goals. And he’s like, yeah, but we’re going on a missions trip to Brazil and you need to go with me or wherever. No, I’m not going with you. I don’t want to go. I think it’s so important, though, Mark, that you have your goals. Devin has his.
(Speaker 3)
Josh has his.
(Speaker 5)
I think God gave us our goals. Mark, tell us, maybe share with us a goal that you could share on the air. Yeah, I mean, my goals are really pretty simple. I just want to be able to take care of my family the best that I possibly can, provide them opportunities that, you know, maybe I didn’t have or, you know, my wife didn’t have, keep them in the school system that they’re in currently and, you know, invest as much as my time and effort into helping the school that they’re in grow and, you know, just be able to be free. to tell you the truth.
(Speaker 2)
That’s why we started this business is just based on freedom. I know that kind of sounds kind of contradictory, but it’s not.
(Speaker 3)
When you say free, we live in a very troubled world where a lot of political correctness is.
(Speaker 5)
This is not a nude power washing business, right?
(Speaker 3)
When you say free, I mean, we’re what are we talking about here? No, definitely not that free. OK, I wasn’t sure. I’m like, I wasn’t sure.
(Speaker 5)
A lot of times when I’m around Devin enough, I start to get can have double meanings.
(Speaker 23)
Yeah, no, definitely not that free.
(Speaker 36)
I don’t think our power washing business would last very long if we showed up unclothed.
(Speaker 3)
Oh, goodness. Oh, wow.
(Speaker 5)
Now, what is the name of your company?
(Speaker 3)
The listeners out there want to know the name of your company.
(Speaker 5)
It’s Renew It Power Washing. And where are you located?
(Speaker 3)
We are located in the greater Tulsa area. We are based out of Broken Arrow, Oklahoma. And what I want to do is I’m going to cue up this audio real quick. And Devin, I don’t want you, do not look at this image.
(Speaker 13)
Don’t look at, I want you to, I’m going to keep the audio, Devin.
(Speaker 24)
I want you to guess what you think this is.
(Speaker 11)
Okay. Okay. I’m going to keep the audio.
(Speaker 44)
I want you to tell me what you think is, and then I’ll let you look after you take a guess.
(Speaker 3)
All right. So let’s go ahead. Let me cue it up. Let me get the, let me get the audio clip here. Okay.
(Speaker 76)
Let me, let me.
(Speaker 29)
This is a podcast and when there’s no audio from you, dead air is a bad thing.
(Speaker 3)
So tell me, what do you think that is? I have no clue. Come see. Come see Devin. Come see what it is. Oh yes, that’s what it is.
(Speaker 3)
It’s the nude bicycle ride in Oregon. I’m saying this to you because we, for a while, our show was carried in Oregon and I thought I’m going to look up a bunch of things about Oregon. And one of the things I discovered was they have the Portland Trail blazers. Got a big gardens. It’s very hard to get permits to build things. It’s very left of center.
(Speaker 3)
Rainbows are everywhere and people are free to smoke a lot of pot. You’re allowed to do assisted suicide. And they have a nude bicycle ride. Now, how is that legal?
(Speaker 5)
Mark, will you explain to me?
(Speaker 3)
You’re a power washer. Explain to me, how is that possible? I have no idea how that is possible.
(Speaker 5)
I’m asking you, though, Mark, could you live in a city where you knew that once a year your family, because this is right through the heart of the city.
(Speaker 3)
Could you imagine driving your kids to school and explaining That is a bunch of naked people on a bike because it’s allowed.
(Speaker 1)
Could you live in a city like that?
(Speaker 44)
I could not.
(Speaker 3)
Devin, could you live in a city like that?
(Speaker 36)
No.
(Speaker 3)
Really? No.
(Speaker 5)
Do you find it to be, does it bother you?
(Speaker 3)
Yeah. But it doesn’t bother, have you guys ever been to Oregon?
(Speaker 7)
Mark, have you been to Oregon?
(Speaker 3)
You know, I have not been to Oregon. Josh, could you live in a city? Are you a big fan of nude bicycle rides? I can’t say that I’ve ever had an inkling to do so. Well, let me share this with you. It says, for the uninitiated, the World Naked Bike Ride is officially a protest for cyclist safety, against oil dependency, and in support of body positivity.
(Speaker 3)
But it’s best known for its colorful, carnival -like atmosphere, and for filling city streets with throngs of naked bodies. This just in from OregonLive . com. And I’m saying this to say that if you’re out there today and you are a sick freak, and you’re like, hey buddy, buddy, I love nude bicycle riding. It is possible that your goals could be the opposite of mine. And therefore, we don’t need to spend a lot of time together.
(Speaker 3)
That’s the thing. We don’t all have to coexist and agree on everything. You don’t have to. You can say, I don’t want to live in Oregon. So I’m going to ask you, Mark, about this, and I want to paint Josh into a corner first, and I’ll come to you. What are some of the trade -offs you’ve had to make to achieve your goals?
(Speaker 3)
I mean, you think about that. I’m going to ask Devin the same thing, but we’re talking about real tangible trade -offs or trade -ups.
(Speaker 5)
My wife calls them trade -ups.
(Speaker 3)
My wife loves to, every time I say trade -off, she goes, trade -up. And trade -up is a better word.
(Speaker 7)
But what are some of the trade -ups where you had to trade something for the success? Because Josh, you’re having some great sales weeks.
(Speaker 5)
We’ve been trending very, very, very well.
(Speaker 3)
What’s your biggest sales week of the year so far? Biggest one ever. Our biggest week of the year was $134 ,000.
(Speaker 7)
It was July, we had a really good month. We were just talking this morning, Clay, September so far, for being September and we’re really out of season, quote unquote, September so far is pretty darn impressive. For some reason I have audio of Josh in the bathroom at Thrive counting his money. I don’t know why you go to the bathroom to count your money, but this is the audio file that Devin sent me. Apparently you’re excited about the money there, but seriously, what kind of trade -offs did you make? Sure, so first and foremost would be sleep.
(Speaker 7)
So I realized that if I wanted to achieve something, that if I wanted to go after something, that I couldn’t use the excuse of not having enough time. So it was just get up earlier, go to bed earlier. And so sleep would be one. Another one would be time with family. You know, 2017, when we got this party started, there was a whole lot of 80, 90, 100 hour weeks.
(Speaker 3)
I’m very fortunate now that the systems and the processes are working.
(Speaker 7)
The other thing was, you know, dates with my wife. I can remember it like it was yesterday.
(Speaker 3)
driving to dinner and a concert and got a call and I asked my wife honey do you want me to drop you off or do you want to go with me and we went and fixed it
(Speaker 4)
sprinkler system instead of going to dinner and going to a concert. I’ve got audio of you fixing the sprinkler system by the way. It’s so consistent. Like I just sound the same all the time.
(Speaker 3)
That’s amazing what you enjoyed yourself. There’s all those things that you look at and you determine, you know, I like the trade up that Vanessa said.
(Speaker 5)
I never heard her said that, but I think that’s wonderful. You know, my wife and I, we sat down and decided, hey, we’re going down this path and we’re willing to sacrifice Everything besides our morals and values. So if it’s some time and it’s a couple dinners, then we’re willing to sacrifice that to get from where we were to where we are and where we want to be. So what kind of trade offs did you make, Mark? What are some of the trade offs that you made? Well, I mean, kind of.
(Speaker 5)
basically like what Josh is saying. I mean, once you once you decide to commit to something to that level, there is no turning back. So once you have that in your mind that you are going to go all out full bore into whatever you’re doing, there’s a lot of things that have to change. You have to start we had to kind of start looking at our friend circle and deciding, you know, not to be mean or anything like that, but who are we going to start devoting a lot of our time and stuff to, and so we can streamline the time that we need to get this business and stuff up and running. I mean, there’s been a lot of trade -offs or trade -offs. Just from a financial standpoint, we’ve had to really, really streamline what’s going out to make sure that we have the money that’s set aside to keep this business up and running, to buy backup equipment, and stuff like that.
(Speaker 3)
We’re still experiencing a lot of those. We’re a pretty new company, so we’re still going through a lot of that. But really, the commitment level, waking up early. I mean, there’s been many nights I’ve been up till, you know, midnight, one o ‘clock in the morning, on the weekends when everybody else is out, you know, gallivanting and have a good time. But, you know, it’s definitely worth It’s definitely worth the trade -off. But again, when I wake up at 2 .59, I don’t want to get up.
(Speaker 3)
What does Vanessa think about that every morning? Let me explain to you how I wake up. Seriously, my alarm goes off and I’m like, set that alarm! I don’t want to do it. But then, when it is noon and I have my to -do list done, I go, well done, well done. And then you get confidence as a result of, it’s a consequence, confidence is a consequence of doing what you said you’re going to do.
(Speaker 3)
So it’s a thing, it’s a process. But I want to get into your company here, this Renew Power Washing.
(Speaker 5)
When did you first have the idea for power washing? Were you out one day just cleaning your neighbor’s house for free? And then you’re like, well, I should charge him for this? Where did the idea come from? I think unbeknownst to me, it came about that my wife is pretty allergic to mold.
(Speaker 5)
So the siding of our house, like most people’s houses on the north side, would get mold every year. And I found myself out there cleaning it up all the time. And so it kind of started sparking my interest on what else could you do around this industry?
(Speaker 3)
And once I started looking into it, it was such a wide open industry. There were so many things that you could do. And so I just kind of started looking into it, doing some research. And some time went by, I was still working my full time job. And I just kind of did just kept grinding and researching and looking up and, and that’s just kind of how it came about. Now you, I don’t know if you know this, but I will try not to make it melodramatic, but this is what happened, is a couple weeks ago, a series of very bad events began to occur in a row, and it always happens in groups of threes or sevens or tens, it’s a lot.
(Speaker 3)
Well my partner, somebody threw a brick through the window of one of his businesses, that’s not exciting. Then they proceeded to steal a lot of glasses and that kind of thing, and that’s not a win for America, but it happened. And then we had a long -term employee who decided to get very irate that they were not promoted and they shouldn’t be promoted because one should typically be to work you know if you can’t string together five days in a row of being on time then you probably shouldn’t ask for a promotion but after five years working somewhere and you decide that you would want to get bitter instead of getting better and you ask why can’t I get promoted when you’ve been told repeatedly that you can’t be promoted if you don’t actually show up on time consistently there was a dramatic quit and a dramatic I can’t believe I work here that kind of thing So five year relationship down the toilet, boom. Brick through the windshield, boom. Or brick through the window, boom.
(Speaker 3)
A lot of that kind of stuff going on. And you know, those are not positive things. We’ve also been asked to be on some great podcasts, that’s a win. My kids are healthy, that’s a win. My wife’s healthy, that’s a win. Making money, that’s a win.
(Speaker 23)
Financial freedom to do what I want, that’s a win.
(Speaker 3)
time by and large to do what I want, that’s a win. Have a great pool, that’s a win. Anytime the Patriots play, that’s a win.
(Speaker 11)
Win!
(Speaker 5)
What a winning. But at the same time, your email was really encouraging to me. What prompted you to send us a little thank you email? Because that was like, I rode that high, I mean, some could say it’s the day quill, but I’ve been riding that high for about a week now. Maybe two weeks. Well, I was just, we’ve been doing very good.
(Speaker 5)
I know in terms of other businesses and stuff, you know, we got a lot of growth and everything to do. But I was sitting here going through some emails and sending out some estimates. And it just dawned on me that without your help and without your team’s help, I would have had a very, very difficult time getting to where I am in this short amount of time. So that’s kind of what sparked that. I just wanted to let you know how much we’ve appreciated it. It gave us the confidence to have someone like you in our corner.
(Speaker 5)
It gave us the confidence to go ahead and jump into this knowing that we had your support and your backing. And it just took a lot of stress with your processes and implementing.
(Speaker 3)
I mean, you guys did tons for us from everything.
(Speaker 5)
We had nothing when we started with you guys.
(Speaker 3)
And everything that we have and everything that we’ve implemented came from the Thrive Time. So I just wanted to let you know how much I appreciated it. Well, could you share the kind of things that the team did for you? Oh, man. And by the way, I told my partner, I said, hey, because we have this new schedule.
(Speaker 3)
The man cave has been flooded for a long time.
(Speaker 6)
The man cave has been flooded.
(Speaker 3)
We just moved in.
(Speaker 43)
And so you’re on the books ahead of time.
(Speaker 6)
So Dr. Z is now joining us because he’s here right on time.
(Speaker 3)
Dr. Z, how are you, sir?
(Speaker 1)
I’m fantastic.
(Speaker 6)
We have a listener who claims that we’ve helped him with his business and he’s making more money than ever before, which is why we do this.
(Speaker 3)
Whoa, whoa, whoa, whoa, whoa. Do we have any verification of this claim or is this just some willy nilly thing thrown out there?
(Speaker 5)
Mark, tell us your website so we can prove that you’re a It’s TulsaPowerWashing .
(Speaker 43)
com.
(Speaker 3)
Oh there we go.
(Speaker 6)
Oh wow.
(Speaker 13)
See to find it if you want to find his website just google nude bicycle rides Oregon and you’ll just find the website there. What was your website domain there again Mark? It’s at TulsaPowerWashing . com.
(Speaker 3)
Yeah, just Google completely, totally nude Oregon bicycle rides and you’ll find his website.
(Speaker 5)
Just trust me. It doesn’t look like tire washing at all. Turn the safe search off, too. Just search it up. You’ll find it.
(Speaker 50)
Okay, now seriously, can you explain the kind of things that you’ve learned from us or you’ve implemented just so that Dr. Z and I can know that you are in fact a real person?
(Speaker 12)
Well, I mean, I knew.
(Speaker 5)
It was just an idea when I came to that first conference.
(Speaker 3)
When I first met with your coaching staff, we started getting the content and some of the stuff written. You guys built our website, all of our Carl scripts you guys did, the three -legged stool, the marketing.
(Speaker 5)
everything that we have today was because of you guys.
(Speaker 3)
Super cool.
(Speaker 75)
And you’re making money now.
(Speaker 6)
Yes, yes, we are definitely making money.
(Speaker 3)
And your wife, can she now stay home? Is that a thing, is that a goal that’s been achieved? Yeah, she stays home, that is correct. See, I got this guy’s email, and you know what I do when I have to do a man tier, you know what I do? I go to Atwoods. You go to Atwoods.
(Speaker 3)
That’s what I do, because at Atwoods there’s very few people there usually. I’ve been talking about it a lot, and I’m running into more thrivers there. The other day I ran into two thrivers there, so it’s becoming a thing.
(Speaker 6)
But I go there, and that’s where you go.
(Speaker 32)
See, in the parking lot of Atwoods, if you see a man crying in a Hummer, That’s normal, you know, because Atwood’s is where men go.
(Speaker 3)
Atwood’s is a man’s man’s store. You go to buy chicken feed, hammers, nails, tools, and a lot of men might hit their thumb and, you know, and that’s normal for them to have a little man tear in the back. See, where do you go to do your man tears? Do you go to Atwood’s? I usually go to my man cave to do my man tears. Really?
(Speaker 3)
Yeah.
(Speaker 6)
And when you cry, walk us through the form. of how you cry. There’s different kinds of cries. Is it a lot of heaving? Is it heavy? Is it light?
(Speaker 3)
I think we want to know.
(Speaker 1)
There’s that deep cry.
(Speaker 6)
The deep cry that you snot.
(Speaker 3)
You produce not you produce fluids out of out of your various Yes, and that’s that’s the deep cry That’s the one that you know, you can’t really control it and then you have the show cry That’s the one where you are supposed to cry.
(Speaker 6)
Yeah, someone’s talked about something very sad and they look at you and and you don’t want to cry but you have to force a tear you you gotta kind of it’s almost like it’s almost stage acting crying almost i mean somebody you
(Speaker 25)
know that you’re related to or you know someone a distant relative not your family other people’s families other people’s when they got fired again and you knew it was coming yeah you can barely hear the phrase fired right you’re like did you say fire and then you know yeah is that when you’ll go What’s your move? I mean, do you use like a sprinkler system?
(Speaker 6)
How do you do it? Well, you got to think of something really sad, something that would make you cry if it happened. And then, you know, then you can kind of get there emotionally. Do you sip on water while crying to make sure the dehydration doesn’t become an issue? I don’t really find that necessary, personally. Oh, really?
(Speaker 6)
Wow. There’s a soft cry, there’s the medium cry, which we’re going to go over, and then the deep cry, which I talked about.
(Speaker 3)
And the medium cry is when you really You don’t get to the real deep cry, but yet it’s something sad. Like they call and someone calls and says their dad died.
(Speaker 74)
Or someone calls and says something that really, you knew them, something that was really gonna rock you, but you don’t really just process it to the deep, deep, deep.
(Speaker 28)
So the deepest, you don’t get there very often.
(Speaker 3)
You’re mostly the shallow kind of show cry, and then every now and then you have the real kind of man. And then if someone else is crying around you, That’s like the hiccup.
(Speaker 6)
I mean, that’s like yawning.
(Speaker 1)
So talk to me about the Browns game you just watched.
(Speaker 3)
And when you watched their opening game and you watched your team get decimated, was it a full cry? Medium?
(Speaker 1)
Talk to us.
(Speaker 3)
These are things listeners want to know. How do you process that kind of rejection? It was about a medium cry.
(Speaker 2)
It was a little bit more than the forced, and yet not quite the intensity of losing a loved one.
(Speaker 1)
Did you say, I gotta get myself a beer, or what did you say?
(Speaker 3)
Did you turn to prayer or beer when a team gets shlacked like that? Both. I prayed that I had a beer, so I guess that’s a both. So now, Mark, we’re talking about your business. How did you go out there and get your first 10 customers?
(Speaker 5)
Because now you’re doing good, and a lot of listeners are out there on the outside. See, a lot of people, according to Forbes, 67 % of people want to … Start their own thing. And a lot of people are on the outside, Mark. They want to start a business, but they haven’t dove in.
(Speaker 73)
They haven’t come to a conference.
(Speaker 11)
You came to a conference.
(Speaker 25)
How did you get your first 10 customers?
(Speaker 3)
Since the business, obviously, was very new, I just hit the streets.
(Speaker 6)
I just started talking to people.
(Speaker 25)
I just started going from business to business, handing out some Barbies cookies and just trying to get the word out there.
(Speaker 72)
As the website and stuff was getting developed and as it started to launch, getting the Google stuff going and the SEO, it really started driving some awareness.
(Speaker 25)
really just hitting the ground face -to -face is how we kind of got going.
(Speaker 11)
That’s intense. I think we got it. I think we got it. He’s hitting the streets.
(Speaker 3)
I think it sounds more like sawing the streets.
(Speaker 11)
Oh, whoa.
(Speaker 3)
Whoops. Whoops. See, look at this.
(Speaker 33)
Look at this video real quick.
(Speaker 3)
This is Mark hitting the streets here.
(Speaker 6)
Look at this. This is a guy hired to come cut down someone’s tree here.
(Speaker 50)
Doesn’t look like Mark.
(Speaker 5)
Looks like it’s not. Looks like it wasn’t Mark at all.
(Speaker 14)
My bad.
(Speaker 57)
Wrong audio clip.
(Speaker 5)
Too much Dayquil.
(Speaker 3)
Mark, what did, when you really hit the streets, what did you say? Did you have a script already for that or were you just kind of, you know, from the hip?
(Speaker 6)
Well at first it was just kind of from the hip because it was so early on we didn’t have the scripts and stuff going that all that stuff was kind of in the process.
(Speaker 2)
So my main approach was just kind of letting people know that we’re here.
(Speaker 3)
What would you say? What would you say? What kind of separates us from the typical power washing company in our area? Can we role play? Can we role play this thing? Let’s have Mark knock on your door for a second.
(Speaker 57)
Come knock on my door.
(Speaker 3)
So I’m going to, Mark, what I’ll do is I’ll hit the knock sound and then Z, you open the door.
(Speaker 31)
I’ll make the door opening sound.
(Speaker 3)
Oh, you get to make all the sounds.
(Speaker 12)
So I’ll make, there you go.
(Speaker 23)
Okay.
(Speaker 5)
That’s a good, that’s a good knock.
(Speaker 6)
The key is a good knock.
(Speaker 5)
You start with a. Oh yeah.
(Speaker 6)
Or you could go, a lot of options.
(Speaker 5)
A lot of options.
(Speaker 1)
How did you knock typically, Mark? I want to get that right.
(Speaker 43)
It was just.
(Speaker 3)
Good three firm knocks.
(Speaker 10)
Okay What can I do for you?
(Speaker 6)
Hey, I just wanted to my name is Mark with redo a power washing We’re a power washing company here in the Tulsa area.
(Speaker 3)
We’re based out of Broken Arrow And I just was want to introduce myself to see if there’s anything that we might be able to help you with If you’ve used power washing companies in the past I kind of like to tell you what kind of separates us a little bit if you’ve got a few minutes What what do you got there your hand?
(Speaker 51)
What is it in my hand?
(Speaker 5)
This is, uh, um…
(Speaker 71)
I thought you said you had Barbie cookies.
(Speaker 5)
I thought you had Barbie cookies.
(Speaker 64)
I’m sorry.
(Speaker 1)
Are you painting our guests into a corner?
(Speaker 3)
No, no.
(Speaker 11)
I did.
(Speaker 6)
I painted them into a corner.
(Speaker 1)
Sick.
(Speaker 5)
Sick. Yes, yes, you did.
(Speaker 1)
Sick.
(Speaker 5)
No, I do not have any Barbies cookies today. I’m sorry.
(Speaker 6)
Oh, that’s unfortunate. But you knocked on the door. That was your move. Okay, then I would say, I would say, okay, power washing.
(Speaker 1)
What all do you power wash?
(Speaker 23)
Well, we pretty much take care of any exterior surface.
(Speaker 5)
your house from the top to the bottom, whether that be your roof, the siding, pool decks, patios, driveways, sidewalks, any of that type of stuff, we take care of that for you. All right, any call to action, anything super sexy, anything kind of give me a little urgency or is it just meet and greet, knock and meet and walk on? Early on, we were offering a free driveway service with any exterior service. So, you know, if you wanted to get your house cleaned, we would go ahead and throw in your driveway and your front entryway for free.
(Speaker 3)
And how did you price out of what, how much?
(Speaker 5)
So if I said, okay, give me a bid for my house.
(Speaker 3)
Yeah.
(Speaker 6)
What, what do you do? I guess you just look at how big the walls are, I would imagine, or you kind of have a good rough feel.
(Speaker 3)
I mean, what, what’s the typical house go for? Yeah. So, I mean, typically we go kind of off the square footage. So if it’s just the exterior of the house, we kind of go off of the square foot.
(Speaker 6)
If it’s a full two -story, that’s obviously adding a little bit of a cost to it.
(Speaker 3)
If it’s a partial two -story, some of that kind of is just case -by -case basis, but typically we go by the square foot. Do you have to have a square foot to do business with you? I would hope you don’t have a square foot. Z, the guy who did the working elephant in the room now has a triangle -shaped foot. I’ve heard about that, I think. He did it on a plumbing job or something, right?
(Speaker 3)
Yeah, I only laugh because somebody went after me and ended up losing, but there was a guy that we had hired a guy. to do some plumbing.
(Speaker 7)
and then they lose, how long before you can talk about it?
(Speaker 3)
Is it five years, seven years, ten years?
(Speaker 4)
That’s a very good question.
(Speaker 61)
When we have Wes on next time, we’ll have to ask him that.
(Speaker 3)
I’ll talk about it and ask for forgiveness later, but the point is, so we’re out there doing construction elephant in the room. And I hire a guy to do some construction, and the city comes in and says, you can’t do this or that, you gotta dig a ditch from A to B to bring in plumbing, you gotta dig up the concrete, all the way down to the dirt man.
(Speaker 5)
Dig that down, so we dig all the way down to the dirt man.
(Speaker 3)
There’s a guy down there. So we dig all the way down to the dirt man. Anyway, he’s cutting through, he’s cutting through the concrete with this big circular saw. Josh, did you ever use one of those big circular saws to cut through the concrete?
(Speaker 11)
Oh yeah, those Quigley saws are fun.
(Speaker 16)
And he’s down there, and the plumber’s down there cutting through the concrete, and all of a sudden I hear a, and I’m like, what in the world?
(Speaker 65)
Go down there.
(Speaker 3)
Uh -oh. It’s a laser show of blood. It’s like a sprinkler system of shooting blood all over the walls, and a guy has cut his foot. That’s not the move. And a guy has cut his foot into a triangular shape.
(Speaker 46)
And it’s not funny.
(Speaker 6)
No one should laugh.
(Speaker 1)
If you’re out there listening, listen, I want you to be mature about this.
(Speaker 3)
I don’t want anybody out there.
(Speaker 6)
This isn’t funny.
(Speaker 3)
No laughing.
(Speaker 6)
But then the guy lied about having workman’s comp and tried to come after me saying, you know, anyway, well, they dismissed it.
(Speaker 3)
It’s all good now.
(Speaker 70)
But not the foot though.
(Speaker 6)
So I just want to be clear, because some people out there do have a triangular… I’m sure that guy listens to the show a lot, Z. The triangle foot guy. I just want to be clear.
(Speaker 1)
You think he knows it’s him, though?
(Speaker 12)
I mean, because it could have been somebody else in your backyard that did that.
(Speaker 6)
I’m just asking, I mean…
(Speaker 24)
Is it more than one?
(Speaker 5)
We’re not going to get hung up on the whole square foot thing, right? No, I don’t think so at all. What would you do if someone, if you look at a house, and it’s obviously a pretty good -sized house, and they don’t tell you the truth about their square footage, because you just take it on. It’s 2400. What would you say, Mark?
(Speaker 2)
You know, if you come to my house, it’s this huge house.
(Speaker 3)
I say, Oh, it’s about 2000 square feet.
(Speaker 32)
And you’re like, what would you say?
(Speaker 3)
Well, um, price per square foot just went up.
(Speaker 5)
Yeah.
(Speaker 3)
I mean, that’s, that’s, that’s one approach. Uh, typically we don’t run into any of that. Typically people are fairly honest. Um, but we do, we do offer free onsite estimates and we’d like to meet with the customer onsite and we take all the measurements and, uh, we get, we get our own information. And we usually go, we usually go that route rather than just, you know, ballpark figuring, you know, 2000 square foot or something like that. Yeah.
(Speaker 3)
See, I have an audio clip of what people think sales is. And I want Josh, I want you to break down what you think sales is, because I think a lot of people like Mark who are new entrepreneurs, they get hung up on sales.
(Speaker 6)
Sales.
(Speaker 3)
You know what I mean, Mark? You don’t want to pressure people. Sure.
(Speaker 23)
And I want to make sure we get this.
(Speaker 3)
If you get back into the Hebrew, you look at the Bible, the word money, according to Rabbi Lappin, who we had on the show, means a certificate of appreciation. That’s what it means, all right?
(Speaker 9)
So people are paying you to solve a problem.
(Speaker 57)
And if they appreciate you, they pay you.
(Speaker 1)
You shouldn’t feel bad asking for money in exchange for goods and services.
(Speaker 9)
But a lot of people, when they think of sales, Z, this is what they think about. And Z, are you emotionally ready to hear this commercial? I’m not sure. This is a video we shot three, four years ago, and this is a fictitious scenario that I scripted based upon the sales techniques of a man at a mattress store, what he tried to do to me. Now, I want everyone to know this. I still today use the same mattress that my wife and I got when we were 20.
(Speaker 9)
Okay.
(Speaker 69)
So, but this, we went into a mattress store to buy a mattress, and this is the kind of sales techniques he tried.
(Speaker 68)
Let me cue it up here.
(Speaker 21)
I’m going to beat all of their competitors’ prices, or I’ll give you the mattress for free. How’s that sound?
(Speaker 9)
You look good.
(Speaker 29)
Let’s sell some mattresses.
(Speaker 66)
Sales for me, you know, it’s what makes the world go round.
(Speaker 9)
Um, and it’s my life.
(Speaker 67)
You know, when I step out onto this showroom floor, it’s my time to shine.
(Speaker 35)
It’s my time to nominate.
(Speaker 50)
This is my coliseum, and I’m the gladiator.
(Speaker 9)
So, look out. Hey. Oh. Hi. Cameron Coates.
(Speaker 27)
Nice to meet you.
(Speaker 66)
I’ll be taking care of you today.
(Speaker 9)
Mary. Mary? Yes. What a great name. That’s beautiful. And you are such a vision.
(Speaker 9)
Oh, okay. Oh, Mary, what do I got to do to get you to bed today? You know, really, I just want to serve the people.
(Speaker 3)
I want to use my knowledge to better mankind. This is 100 % memory from mattress, OK, with a circle knit top. It comes from our King Arthur collection, and we call it Excalibur. Hop on up, Mary. Oh, no, that’s not necessary. A lot of these guys out there, they’re dishonest, you know?
(Speaker 14)
But I believe in truth in sales.
(Speaker 5)
This is a limited edition, which means it’s a collector’s item, which means that it will appreciate in value. So really think of this mattress as an investment into your financial future. I just love making people smile, you know? If at the end of the day, I’ve made at least one customer smile, then I’ve done my job. I’ve succeeded. I need them to buy something as well, of course, because they don’t pay me for smiles.
(Speaker 5)
I would be rich if they did. Now, a lot of people though, immediately when you think of sales, they immediately get into that dirty, high pressure sales.
(Speaker 3)
Right away, people get a vision of high pressure. How did you get over the phobia of sales? Or Mark, have you gotten over the phobia of sales? Because a lot of people wouldn’t knock on doors. They just would not do it. Yeah.
(Speaker 3)
To tell you the truth, it was very difficult. Of course, we all have people come up to our doors and we’ve all been on the other end of that. And so I just tried to take some of that into account. We just, we basically just wanted to offer a service to such a high level that it spoke for itself.
(Speaker 2)
If that makes any sense.
(Speaker 5)
So, as long as we could get. in front of somebody and explain to somebody kind of what we’ve got going on and what separates us. The sales part of it started to come fairly easy once we kind of got into the groove and started to learn what, you know, people were really after. I think if you’re out there today, you have two options. One, Z, you say, you know what, I have big dreams. So does everybody else.
(Speaker 5)
I don’t want to attend a workshop. I don’t want to implement what I’m learning. Or you could be Mark. You could be the Mark Pinka show here. Mark, if somebody is curious enough, courageous enough to buy a ticket to a workshop, what are they going to experience at the workshop? What was your experience like at the workshop?
(Speaker 1)
What did you learn?
(Speaker 5)
Talk to us about your experience at the workshop. Well, I came into it, you know, just very honest, I came to it fairly skeptical.
(Speaker 6)
I’ve been to a few other conferences and stuff in the past. And it’s just, you know, the same old thing over and over and over again. So when I came into your conference, I just tried to stay as open minded as possible.
(Speaker 3)
And just from the very, very beginning, you could tell that this was not the environment that you’re typically used to going into other conferences. So it was very inviting. You know, Everyone was kind of talking and hanging out.
(Speaker 5)
The vibe was really cool. And I learned the amount of information that was coming across to me since I didn’t have a business at the time. time, was pretty overwhelming. But once it kind of got into it and got going, I mean, my notepad just kept filling up.
(Speaker 3)
I mean, it was just unbelievable how much common sense information was in the conference. Mark, what you talked about, you heard about it on the, was it the radio show or the podcast? Well, it was the radio show at first, and then I couldn’t get enough, so I just listened to podcasts over and over and over again. But the radio show originally is where I heard about it. Can you think of one thing specifically or one thing that comes to mind, I should say, that you heard and you said, I’ve got to come to this conference. I have to come to this conference.
(Speaker 3)
I’m going to die if I don’t make it to that conference. I can’t handle it if I don’t come to this conference. My brain’s going to explode.
(Speaker 65)
I’ve got to come to that conference.
(Speaker 3)
pretty much what just happened in the last five seconds is exactly why I came to the first conference. Because it you know, you could just just like I said, the vibe so you just I just got the impression that this was going to be fun. And you could definitely tell that Clay and UZ were in it to truly help people. And that’s kind of what really, really got me heading in the right direction. You know, one thing that’s really weird about our conference is we had 26 people reach out to buy a ticket in the past. And Devin, you were in the meeting.
(Speaker 3)
I think the number was 26. I think she said the number was 26 people reached out just this past week.
(Speaker 5)
And I think I only allowed four people to buy a ticket, and it’s because we don’t teach click funnels, we don’t teach get rich quick, and we don’t teach that, and that’s what they want. A lot of people want that, and if you’re hearing the words coming out of my mouth right now, and you have a real business and you want to grow a real business or start one, we’re the fit. Explain to the listeners the other conferences, because I have been to those before where I’m the one guy in the conference who actually has a business, and everybody else is like, What are your steps for getting rich in like a week? Can you walk me through the other conferences, Mark? Because that’s been the hardest thing for me because, man, there’s a temptation when someone says, I want to pay you. Yeah.
(Speaker 5)
And then they show up at the conference. And I can tell you so far, I only know of two people who’ve attended the workshops who are psychologically impaired. two people so far who were just out of their freaking mind.
(Speaker 1)
And man, nothing’s worse than having somebody at a conference asking stupid questions, such as, I just want to automate my wealth. What’s the best way to make wealth without working?
(Speaker 24)
I hate those kinds of questions.
(Speaker 3)
I’m not asking you to name the conferences, but talk to me about the flavor of the other conferences and maybe contrast, because maybe some of our listeners have only been to the bad conferences, or maybe they haven’t been to a bad. I just want to tap into your wisdom there. Well, very uncomfortable. I’ll tell you that because I was looking for legitimate information, you know, implement something that you could actually implement. And conferences and stuff that I have gone to with other employers and stuff like that, it was just emotional stuff and scenarios and all this. And it just didn’t get down to the nitty gritty of anything practical.
(Speaker 3)
So your conference was night and day difference when it came to actually something you could actually implement and some process that you could actually follow. And that’s that’s what I was really looking for. You know, I didn’t need I didn’t need anybody to tell me, you know, go get them, go get them, Tiger. I needed I needed someone to help me. funnel my energy and my drive into the right area.
(Speaker 9)
You needed to learn how to get the Tiger, right?
(Speaker 11)
Not the encouragement to go do it, but the actual steps to get the Tiger.
(Speaker 31)
Right.
(Speaker 7)
Yeah. So you were sufficiently motivated, and now you just needed to know what to do. Josh, can you relate to that? Is that been your experience? Because we do have elements of motivation.
(Speaker 3)
I would say it’s probably 5 % of the conversation, maybe more than what I want to do, because what happens is if I go into motivational mode, man, I pack it out.
(Speaker 24)
And people who are not my people, they’re like, what?
(Speaker 5)
I’m like, no, no, you cannot leave my conference being fired up.
(Speaker 7)
I hate when people leave a church service or a conference and they go, what?
(Speaker 3)
you go, now what are you going to do as a result of that? That’s called a movie.
(Speaker 23)
Go watch a movie.
(Speaker 7)
I’m not a movie. You know what I mean?
(Speaker 3)
You’re not?
(Speaker 63)
You provide the action items.
(Speaker 2)
You provide the steps and the proven path.
(Speaker 3)
Hey Mark, one thing you didn’t mention at the conference, at what point did they upsell you the master class for the $50 ,000?
(Speaker 11)
You can become a coach in my magic system.
(Speaker 7)
What was the click funnel for $18 ,000 or when did that happen? When did that happen? When did we do that?
(Speaker 3)
Well, I’ve been to three conferences up to this point and that has never happened. Oh, so at the Thrive Conference, there is not a big upsell? How many times have you been asked this, Josh, about me?
(Speaker 2)
People that you know who’ve asked me, what’s his catch?
(Speaker 5)
What’s the scam? It’s what’s your play or what’s your move? What’s he really trying to do?
(Speaker 3)
It’s a really long scam.
(Speaker 5)
It’s the long game.
(Speaker 3)
See, what I’m not aware of is that year for year for he’s gonna hit me with the okay Josh I know I have none of your financial information and I know that I don’t know your social but now you owe me 4 .7 million dollars so I think that’s the move you’re for that’s here for you’re for it’s called the four -year move right the four -year move it’s it’s it’s a thing it’s taking notes here, guys. I need to start doing the four -year move. But all the time, people come up to me and be like, oh, well, he’s just a snake oil salesman, or he’s just trying to steal your company, or oh, he’s not true, it doesn’t work.
(Speaker 5)
And I’m like, well, look at where we’re at.
(Speaker 3)
I don’t know what else to tell you. I’m not asking you to share on the show, Mark, how much money you’re making now, but are you making more than when you came to the conference? I’m not asking for this hard number, but you bought a ticket.
(Speaker 5)
Did you leave a review and buy a ticket for $37, or did you pay $250 or $500?
(Speaker 3)
How much did you pay for the ticket? Do you remember? Well, actually, my first conference was on you, actually.
(Speaker 6)
when I did the review, you were doing a thing at that time that if, ah, I don’t exactly remember.
(Speaker 3)
Yeah, I think it was if you did the review on the podcast. So probably a Paul Hood sponsorship. Yeah, and I think that’s how I got into my first one.
(Speaker 20)
So you came to the thing and, so you’re telling, let’s say you had bought a ticket for $1 ,000.
(Speaker 6)
Have you got a 10 -time return on that ticket?
(Speaker 3)
So let’s just say you did buy a ticket for $1 ,000.
(Speaker 6)
Did you get a 10 -time return?
(Speaker 59)
Yes.
(Speaker 55)
Let’s say you bought a ticket see the tickets are 250.
(Speaker 3)
Yeah, could you say you got a 25 times return on that ticket? Yeah, yes 50 maybe a hundred We’re not quite. I’m not quite to a hundred. Yeah, I would say There’s a guy at the conference who pulled me aside who told me that he got a 1 ,000 time return on his ticket And he laid out how, and it’s crazy. True story. Guy from New Orleans.
(Speaker 3)
I love that. A thousand time return. He goes, I bought the Uber 250. Hashtag winning. He goes, I’ve literally cleared two and a half million dollars of profit as a result of implementing what you taught me.
(Speaker 36)
True story.
(Speaker 3)
Wow, that’s awesome. Yeah, I mean, I’m just telling you, if you’re out there, Z, you own real businesses.
(Speaker 12)
We own real businesses. What? We own real businesses.
(Speaker 1)
Why would we take time out of our schedule?
(Speaker 3)
If you’re out there today, let me say this. If you’re out there today, if you’re out there today, here comes our next guest. We’ve got Bucky joining us on the show here.
(Speaker 12)
Bucky, welcome into the studio. Devin, I’m going to have Bucky take your mic real fast here.
(Speaker 1)
And Mark, how long do we have you, by the way?
(Speaker 3)
Because I think I talked to you about a half hour interview.
(Speaker 12)
I think we’re about one hour into our half hour interview. So I just want to respect your time. Can we have you for a few more minutes or not so much?
(Speaker 1)
No, absolutely.
(Speaker 3)
Yeah. OK, well, I have one final question for you because we’ve got Bucky here. And Bucky, can you tell the Thrive Nation what you do for a living?
(Speaker 5)
Yes, thanks, Clay.
(Speaker 3)
Hey, my name is Bucky Cordray.
(Speaker 7)
I’m the founder of Top Dollar Home Offer.
(Speaker 1)
We buy properties across the Tulsa Metro.
(Speaker 11)
So you are a guy who and by the way, that mic is like a super sensitive mic.
(Speaker 5)
So you just kind of eat that thing. So you’re you, people who are distressed and they need to sell their house, you buy those houses.
(Speaker 2)
That’s correct, Clay.
(Speaker 3)
So we help distressed sellers when they’re faced with foreclosure or they’re faced with having to move out of state quickly. whatever crisis situation they’re in, we can go in and help them get the top dollar for their home. Who’s kind of like you? Like, is there another business in town that’s kind of like your business? Yeah, there’s there’s several companies in town.
(Speaker 6)
There’s We Buy Ugly Houses.
(Speaker 3)
There’s some others that are out there that pop up every now and then, but they go away pretty quick. Now, Mark, you’re kind of you’re a super success story.
(Speaker 6)
And you’re an entrepreneur.
(Speaker 35)
What time did you wake up there, Mark, today?
(Speaker 3)
I was up at about 4 .45 this morning.
(Speaker 62)
Bucky, what time are you waking up, buddy?
(Speaker 3)
So I used to wake up at 5. Now I’ve figured out what’s the difference between 4 and 5, so I’m waking up at 4 .30 now.
(Speaker 13)
And Josh, what time do you wake up?
(Speaker 6)
Oh, this morning it was 4 .30. No, actually it was a little bit, oh, it was like 4 .27. I beat the alarm clock this morning. Now Z, do you remember the days where you used to wake up? to burn the midnight oil?
(Speaker 1)
And you remember the days where you were working seven days a week, boss?
(Speaker 12)
I remember those days as if they were, yes, yesterday.
(Speaker 6)
Can you share with us what it’s like to be on the other side where you’re not waking up at four? I was waiting for you to ask me what time. No, I want you to talk about that. What time did you wake up there, Chief?
(Speaker 3)
Whenever I want to.
(Speaker 55)
All right.
(Speaker 20)
But I mean, do you remember when, because you used to have that, I didn’t see it, I heard about it, but you had a to -do list with that 9 -point, 10 -point handwritten font right there. It was fun.
(Speaker 6)
You were the czar of the details, of the follow -up seven days a week.
(Speaker 3)
Now you’re enjoying a little bit of sleep, Z. You’re getting a harvest.
(Speaker 31)
What the crap, you’re reaping a harvest?
(Speaker 3)
I was always kind of the night owl. I know you’re the early morning lark. I was always the night owl. You got to grind, what, 16 hours a day anyway, so you get to pick them. That’s the nice thing about being an entrepreneur, right? You get to pick the 80 hours a week you work.
(Speaker 3)
There it is. For me, it was the grind and the stick -to -it -ness and knowing that if I didn’t get it done, no one’s going to.
(Speaker 6)
Now, it’s different because now I’ve hired, I’ve empowered.
(Speaker 3)
I had a job that I worked for myself, but it was still a job. And now I own a business where I make a lot of other people have jobs.
(Speaker 4)
So you’re telling me that you pay your managers very well to deal with the crap that you don’t want to deal with? Amen.
(Speaker 2)
Come on.
(Speaker 5)
Come on.
(Speaker 6)
I know it sounds ridiculous. But couldn’t you keep more profits if you did all the work yourself? Absolutely. Can I ask you, Josh, you can ask Zee any question you want. Mark, you can ask any question and then Bucky you can as well. And then Bucky’s going to be on our next show as well.
(Speaker 6)
So we’re going to open it up where everybody can interrogate Dr. Zee. So we’ll start with you, Mark. Any question that you have for Dr. Zee at all. And Zee, can we go to anything or are there certain areas we can’t go here?
(Speaker 3)
We can say any question. Any question. OK.
(Speaker 6)
And if he doesn’t like the question, we’ll hang up on you. OK, here we go. Any question, but we’ll hang up on you if we don’t like it. Go for it there, Mark.
(Speaker 3)
I guess my biggest question right now where I’m at in my business, at what point did you know that you needed to start bringing people on to kind of start getting some of that work load off of you? Well, I’ll tell you what, there’s two ways to know that. One, are you working enough for yourself?
(Speaker 64)
And two, are there things you’re not getting done because you’re working so much for yourself?
(Speaker 13)
And what I mean by that is that there was a time frame when I was seven days a week and after about two years of that I said, you know, a Saturday would be kind of fun to watch some college football and hang out and maybe a Sunday here or there. And so I made, plus I was working, I built up my business enough to where I could carve out some money, you know, and hire someone in for that day and then have a day.
(Speaker 3)
And so that’s what I did.
(Speaker 13)
So every year or two, I would buy another day back.
(Speaker 1)
And so I went to six days and did that for a year or so.
(Speaker 3)
Then I went to five days, did that for a couple, three years.
(Speaker 13)
Cause that felt kind of what was supposed to be normal.
(Speaker 1)
When you bought your time back, what percentage is a pie chart?
(Speaker 3)
What percentage of your time did you spend doing calf raises? You’ve got some great calves. Oh, all day. I’m doing them right now.
(Speaker 6)
That’s, I just kind of called me out on that so many times.
(Speaker 1)
I can’t go anywhere where someone’s not inspecting my calves.
(Speaker 3)
I’m just saying, I mean, they’re there. I actually, if it’s okay, um, I was actually, I shouldn’t do this, but the other day I was, I was miking you and you’re walking by, and this is actually your calves walking by.
(Speaker 6)
It’s like impressive. What? This is your calves. It’s impressive. Your calves make a cow sound. It’s impressive.
(Speaker 3)
Well, a calf is a young cow, by the way. That’s just in from our home office. That’s just in from your home office.
(Speaker 55)
It’s just like, you can’t go anywhere with people staring at how large your brain, how large your head is.
(Speaker 1)
No, when you have a 14 pound cow,
(Speaker 6)
14 hat, people ask questions. Are young kids still scared by it, or are you over that? Let me tell you this.
(Speaker 16)
When I walk into rooms, we just finished a man cave here, and Bucky can attest, it was a standard size door would work, but we had to widen it out so my cranium could fit in the door.
(Speaker 3)
Well, you’ve got French doors there. I know, you’ve got French doors. It’s an incredible cranium. That’s why I put all that knowledge in there, see? You’ve got to keep it somewhere. So that answers your question, Mark.
(Speaker 3)
So what you do is this, is that whenever you wake up and you work for the day, if you didn’t get everything done you needed to, then yes, you probably need to start bringing somebody on board.
(Speaker 25)
Part -time at first, if you can.
(Speaker 41)
Sometimes a family member is really good to kind of bring them on, because they work for not a lot, and then they can be real flexible.
(Speaker 10)
But at some point, you need to hire someone full -time to come in.
(Speaker 3)
She’s endorsing, by the way, what he’s really saying is, Hire family slave labor.
(Speaker 11)
Is that what you’re saying?
(Speaker 23)
Are you advocating that?
(Speaker 3)
Is that what you’re doing?
(Speaker 29)
If you’re trying to put together tennis shoes, then you get child labor.
(Speaker 3)
They’re friends.
(Speaker 9)
You say, hey, we’re going to have a tennis shoe party.
(Speaker 55)
Invite all your friends over this weekend.
(Speaker 56)
What’s that?
(Speaker 3)
How long does your seven -year -old cousin need to continue doing his roofing job?
(Speaker 13)
Okay.
(Speaker 3)
Now, Josh, if I could describe this, Mark, just to give some context to you and the listeners. Josh is in the stupid repetitive tasks phase of his company. where he’s in orbit it’s it’s like this when you want to go to space i’ve never been to space but this is how you go to space they they they put the rocket it’s it’s a huge vehicle huge vehicle and it’s it’s it’s standing vertically yes and they go and on ten nine eight years it’s kind of a nordic almost like ten nine eight uh here we go uh houston and then and then it’s just tons of fire and fuel and it’s wild how much fuel and energy it takes but then once you get up there it’s like we’re eating space ice cream we’re floating around there’s no it’s it’s kind of maybe thrusters now easier um josh you’re kind of in that fire where you’re up there now sure and you gotta be My clients always tell me this they say I’m getting bored, and I’m like this happens every single time I said I mean like I’ll work with an orthodontist for eight years seven years a dentist a doctor a lawyer And they’ll go I gotta ask you.
(Speaker 7)
I’m bored. What do you do now? I’m like. What do you mean?
(Speaker 6)
You’re bored? Well, I just do the same thing and I make a ton of money I have all the time freedom in the world I got nothing one of my clients told me he went canoeing And I’m like, why? He’s like, I don’t know. I don’t know. You went canoeing during the middle of your work day. Oh yeah.
(Speaker 6)
Down the Illinois. Like, uh, there you go. How was it? I don’t know.
(Speaker 27)
I just, I feel like I should be working or something.
(Speaker 3)
I mean, seriously. So I want to ask, you’re in that phase right now where you almost feel guilty almost about a certain level of financial freedom. Do you have any questions for Z about that?
(Speaker 38)
The stupid repetitive tasks, maybe boredom, maybe, maybe you’re not bored.
(Speaker 6)
I don’t know.
(Speaker 3)
Sure, so my question for you, Zane, you kind of touched on it a minute ago, but I think it’s really good for a lot of listeners out there.
(Speaker 29)
I struggled with this horribly bad, and it’s kind of sort of what Mark was asking.
(Speaker 3)
What is the difference between owning a job and owning a business?
(Speaker 6)
The working in the business and the working on the business?
(Speaker 1)
Well, I think that two of it’s the attitude, and you’re always going to be working on a higher level. If you own a business, you should always be expecting what you expect, and that’s work.
(Speaker 4)
And so you should always be long -range, dreaming, planning, that’s work.
(Speaker 1)
But you do that on your schedule, you do that on your time.
(Speaker 3)
You know, someone said, I told someone the other day, I said, well, I finally took a job. And they said, what? And I said, yeah, I have a job now. And they said, oh my gosh. And a job, as I define it, is you have to be somewhere at a certain time for a certain length of time doing a certain thing. Doing this radio show is my only job, right?
(Speaker 3)
It’s true. I own all I own eight businesses now Can you can you real quick? I know you don’t want to do this, but I would like for you cuz some listeners don’t know this can you please explain the businesses you own so people understand some sort of context for the businesses that you’re invested in in some kind so people just can have a little context here well my first one was on optometry clinic got it I’ve got eight doctors that work for me and I have your knowledge of the cornea is amazing thank you very much and your love your retinas look really really good I love your I love your retina thank you very beautiful thank you thank you thank you I’m blushing And I’m going to do a few more calf raises.
(Speaker 7)
Okay, continue. Number two, I have an auto auction where we have, it’s a dealer’s only auto auction called Z66 Auto Auction. You sell to used car dealers? Yes. Okay, dealers only. Dealers only.
(Speaker 7)
You have to have a dealer’s license to purchase. Anybody can sell their car through my auction, but you have to have a dealer’s license to come and buy said cars. That clears it up. Yeah, and we do about 1 ,000 cars a week and about 600 plus or minus. Maybe give us a couple more businesses.
(Speaker 2)
Okay, then I have a sleep center diagnostic sleep center called dr. Z’s sleep center You get that and you actually one point a guy came to you and said hey, you know, would you like to?
(Speaker 1)
Deposit some money at my bank. I believe the bank was Grand Bank. Yeah So we did we went bought a bank and sure that makes sense learning learning all that process Why would you not buy a bank right?
(Speaker 6)
And then the and then what’s really fun is when you get some business you can kind of vertically integrate with them and what I mean by that is with the sleep center we were sitting a lot of patients out with sleep at me to get a pat machines so then we we went and started up I started up a DME company durable medical equipment company and have a CPAP machines is that enough to keep going I just feel I feel like the listeners out there now we know we have some context you got a lot going on yes and I feel like there’s got to be because Josh you’re in that phase where we’re no longer worried about being able to make payroll And we’re not stressed out of our mind all the time.
(Speaker 3)
There’s a certain addiction to that.
(Speaker 63)
But do you ever feel bad like your life’s not harder right now?
(Speaker 3)
Or do you ever find yourself feeling bad about having too much money in your bank account? Or do you ever feel I mean, seriously, these are things I clients will tell me they’re like, I feel bad. So I honestly,
(Speaker 1)
what gets me is the, I feel horrible for not picking up a shovel anymore. And I’m dead serious about this. Like there’s a lot of days when I’m out with the guys and it’s 115 and I just got out of the air conditioned truck and I’m like, man, I got to get back in the air conditioned truck. So there are moments when I, and I actually sincerely miss that.
(Speaker 3)
The being muddy, the digging ditches. Um, and so that’s, that’s been the awkward transition for me.
(Speaker 1)
It’s been great to be working on the business, to be spending my time on Hey, what do we need to fix?
(Speaker 47)
What do we need to improve?
(Speaker 6)
Will we continue to day in, day out, make sure that we’re executing and doing well at…
(Speaker 12)
But there’s the days I feel bad when I see my guys come into the shop and I’m like… I’m gonna go roll around the dirt real quick because I’m completely spotlessly clean.
(Speaker 6)
Well the good thing is is that just like with me back in the day I remember when I stopped seeing patients on a daily basis every now and then I just with the wild hair pop into an exam room and and it was fun and I enjoyed it and I I didn’t feel like I needed to or had to but yet it was fun and I I missed it at times as I’ve gotten further away from it I don’t miss it as much but uh it’s still you know it’s probably been years since i’ve done that it always freaks out my staff when i do that show up here in scrubs and they’re like oh my god what’s he doing do you have an itch at all now to go do an eye exam no i don’t in fact i had one of my relatives were like hey can i swing in for an eye exam i’m like dude really i i do like one a year and these guys are doing you know 100 a day.
(Speaker 1)
I mean, where do you I get one for them before I get one for me, you know, so but no, it’s kind of fun, but you have the skill sets and every now and then I’ll you know, you just like with you if you want to if you want to do it, you can and that’s not the job.
(Speaker 62)
That’s just the ability to go and do that because you own the business.
(Speaker 6)
And so the answer your question.
(Speaker 55)
Yeah.
(Speaker 6)
I have a audio of the last optometry appointment you were in.
(Speaker 3)
Oh, good.
(Speaker 7)
Now this could be the right file or it might not be that’s that’s the thing.
(Speaker 6)
There’s a lot of miscommunication. of a lot of recorded moments so I asked Devin I said Devin could you give me the audio file and it turns out he wasn’t there oh so it’s I don’t you don’t know you know it’s like production assistants are difficult to get the details let me queue up what I think to be the audio clip that I grabbed off of his computer of your last appointment here let me cool Z, what was that meeting about?
(Speaker 43)
Well, you know, I often will.
(Speaker 6)
The eyes are connected to the brain. And so the head of the houses said eyes.
(Speaker 7)
And so, you know, you got to kind of be sometimes you got to kind of work on some situations.
(Speaker 34)
OK, now, Bucky, you here are you’re a guy if anybody out there is listening right now and you have a house and you need to sell your house, that’s what you do.
(Speaker 3)
Bucky, can I ask you a personal question before we get started?
(Speaker 4)
May I ask you one?
(Speaker 6)
Yes. What is your given name? It’s Bucky.
(Speaker 49)
Bucky Ray, actually.
(Speaker 50)
Is it really?
(Speaker 3)
I think you’re the first Bucky that I’ve actually met that was actually named Bucky. That’s right. Really?
(Speaker 12)
Oh, I think so. How about you? Do you know any other Buckies? I do.
(Speaker 1)
I can sincerely say this is the first one for me.
(Speaker 6)
Devin, how many Buckys do you know?
(Speaker 1)
None? Okay. Well, okay. There we go, Bucky. Now you may ask your question. So Clay one -upped us.
(Speaker 1)
He one -upped us. We just had a moment. Let me just smoke for a second. Clay knows a lot of men. He’s met them all around the world.
(Speaker 58)
I met a Bucky once in a truck stop.
(Speaker 6)
Whoa.
(Speaker 3)
Okay.
(Speaker 6)
So now, Bucky, what question do you have for Dr. Zone?
(Speaker 19)
Any question at all? And I’ll go back to Mark one last time. All right.
(Speaker 1)
Dr. Z, I have a great question for you. You’ve got a lot of different businesses, right? And part of that business, growing a business is networking. What’s the first question you ask somebody that you want to get to know when you’re networking?
(Speaker 6)
What’s your name? No, I think a lot of times
(Speaker 3)
when you’re when you’re out networking and you’re you’re networking as a business building modality, you have to be ready. I think it’s very important for you to be ready to answer the questions you’re getting ready to ask, because that’s human nature. Right.
(Speaker 2)
When you’re asking somebody, what do you do?
(Speaker 3)
You respectively want them to ask you back. what do you do, right? So one of the things that you need to do when you’re playing that game is what questions do you want to answer because typically they come back with whatever you’re asking them, okay? And you need to make sure you have your elevator pitch really, really spot on here. In other words, I knew a guy once that sold life insurance. And so he’d be networking, and, hey, how are you?
(Speaker 3)
How are you doing? What’s your name? What do you do?
(Speaker 2)
Are you from around here? What do you do?
(Speaker 3)
Oh, yeah, yeah, yeah.
(Speaker 14)
What do I do?
(Speaker 3)
Well, I make people’s dreams come true.
(Speaker 1)
So what you’re doing in elevator pitch, you don’t just start off with, I buy ugly homes. I help people out that are, we can work on your elevator pitch, and I’m not sure if you have one, but you know what I’m saying? You take them to the next level of curiosity. They’re like, what does that mean?
(Speaker 6)
What do you mean?
(Speaker 13)
Like for him, it was, what do you mean you secure dreams?
(Speaker 6)
Well, and I’m going to tell you moves for networking that are really specific and really powerful. Step one is buy a Lamborghini. Um, Carrington did that move. I’m being serious. He was unemployed. He was unemployed.
(Speaker 6)
And, uh, he’s a mortgage guy.
(Speaker 3)
And he said, I want to buy a Lamborghini. And I can tell you when he pulls up to a networking event, let’s just say you went out and got a car payment for a Lamborghini. I don’t know what that costs, but everybody wants to talk to the Lamborghini guy.
(Speaker 51)
It’s crazy.
(Speaker 3)
And Steve will tell you, everybody’s like, man, what do you do for a living? Every time. I feel like there should be a disclaimer there that says the Thrive Time Show does not support everyone buying a Lamborghini. Well, I’m just saying. Oh, we do. Let’s do it.
(Speaker 3)
Well, you make a mark. You make a show. You come in with a loud colored shirt on. You come in with a big fancy car. You come in with something. There you go.
(Speaker 3)
You stand out. You stand out in the crowd in these networking deals. But the first question I would ask if I’m wanting to build my business and try to gather them up is you always want to listen and be curious about them. You want to make sure that you show interest in them and you want to talk about them. You want to repeat their name to them several times so you get that. It’s the most annoying thing in the world for someone to ask you their name, you tell them, and then they never use it and they forget it right then.
(Speaker 4)
So repeat that name as much as you can and build that rapport with them and act genuinely interested in whatever they tell you and whatever they’re doing.
(Speaker 3)
So step one, go there and be memorable in some capacity. Find some way, whether it’s dressing uniquely or having a bizarre car or sponsoring the table. Do something so you stand out. Correct.
(Speaker 61)
Two, think through the questions ahead of time.
(Speaker 3)
So when I ran the DJ business, I would send all my guys to the chamber events with me. And we did it because we couldn’t afford any other kind of advertising. Right. But the question was, so what do you do for a living? And they would say, I’m a realtor. And this might sound harsh, but this is what we would do.
(Speaker 3)
OK, great. And they said, what do you do? So we’re disc jockeys. We take events from ordinary to, you know, awesome. It’s extraordinary. Do you know of anybody getting married?
(Speaker 6)
Are you getting married?
(Speaker 1)
Do you have a big party coming up?
(Speaker 3)
And if they said no, we’d ghost.
(Speaker 10)
Now, that’s not a life tip, but it was very effective.
(Speaker 5)
Because in a room of like 500 people, there’s usually three to five people getting married or planning a party. So we’d say, are you getting married?
(Speaker 3)
Are you planning a party? And they’d say, yeah.
(Speaker 6)
Seriously, about three out of 500 people would say yes. And I had enough guys there that we would book them. But I used my first win, I would have like very thoughtful conversations with a guy who’s like 85 like father time and I are talking. Oh, yeah. And he’s like, you know, Sonny, the actual the Federal Reserve, it’s not federal, there’s no reserve. And I’m like, Wow, 40 minutes go by, I got no bookings.
(Speaker 6)
I got nothing. So I think it’s important to sort to have that elevator pitch and sort. Um, Mark, I want to ask you because I want to let you go and go back to doing awesome great things. I appreciate you so much for telling us the impact the conferences have had on your life. It means the world to Zee and I. Is there a final question you have for Dr. Zee?
(Speaker 3)
You could ask him about his rash, his calves, his workout routine for just the calves only. Any body questions?
(Speaker 13)
Zee, you’re really into the body. Any body questions?
(Speaker 3)
Into the body. I didn’t realize I was so into my body. Orifice is for 500 Alex. What questions do you have there, Mark? Well, my biggest question was what I asked earlier as far as when do you know to hire anybody. I guess my second question would be, is there a certain percentage of money you should have set back before you start looking to hire somebody or do you base it on, you know, if I put another rig together and I hired a couple of guys that they could generate X amount of dollars that it would be worth it or I mean, is there any more insight along those lines you might be able to give?
(Speaker 3)
So let’s talk about that, saving money.
(Speaker 60)
I think the question is how much money should we save before we start hiring?
(Speaker 3)
Yeah, you should always be building your war chest. Always build your war chest. What I mean by that is going to war is hiring people too. Going to war is doing a marketing campaign.
(Speaker 21)
Going to war is getting a new truck.
(Speaker 3)
Going to war is spending that money on something that helps your business. And so if your war chest is at zero, you ain’t there to… you’re at zero chance of hiring somebody else. And if you think, well, gosh, I’ll make it up because now they’ll be on the streets. You don’t want to stress your business.
(Speaker 2)
You want to make sure if you’re rolling and you’re making money, you should be saving.
(Speaker 59)
Oh, you’re not saving. That means you’re not living below your means.
(Speaker 25)
You know, this is audio of me as a young man trying to lead my young DJ army into war without a war chest yet.
(Speaker 51)
Oh, I was like 19 years old.
(Speaker 58)
Let me cue it.
(Speaker 35)
Let me cue it up real quick. We didn’t have a lot of wins going yet.
(Speaker 36)
This is a true part of our business, Mark.
(Speaker 31)
I couldn’t get the guys to make cold calls.
(Speaker 42)
I have pictures of it on the wall at the office.
(Speaker 3)
But I said, every time you get a rejection, I’ll give you a beer. And they’re like, all right, all right, because we couldn’t get him on the phone.
(Speaker 6)
And they say like, yes, I mean, so they would get hung up on like, I swear I got hung up on listen to this call, baby.
(Speaker 3)
Yeah.
(Speaker 6)
So we’re drunk as a skunk before 11 every day.
(Speaker 3)
I mean, every day, every day.
(Speaker 6)
But this was me trying to fire up the guys.
(Speaker 13)
I get it could be the wrong file.
(Speaker 6)
I don’t know. Sometimes I get confused. There’s just so many good audio files. So far, I’m like over 12 today. But let me cue it up. Here we go.
(Speaker 6)
War’s over, man.
(Speaker 57)
Wormer dropped the big one.
(Speaker 14)
What?
(Speaker 31)
Over?
(Speaker 6)
Did you say over? Nothing is over until we decide it is! Was it over when the Germans bombed Pearl Harbor? Hell no!
(Speaker 46)
German?
(Speaker 6)
Forget it, he’s rolling.
(Speaker 56)
So you want to make sure you’re saving some money and if you’re not saving money You need to take a really good hard look at that and sometimes You know some people when they start making a little bit of money they go out and they spin and that’s natural It’s natural natural natural, but but realize this that’s gonna slow down your growth I’m not saying to not go out there and have yourself a nice steak dinner for three thousand six hundred and fifty eight dollars a month you too can have a Lamborghini Huracan, a $203 ,000 vehicle at a 3 .11 interest rate.
(Speaker 18)
60 low payments. 60 low payments.
(Speaker 1)
Step one.
(Speaker 3)
Every month. Step one. I got to do some business. Got to sell some stuff.
(Speaker 25)
Okay.
(Speaker 3)
Does that answer your question, Mark?
(Speaker 2)
So you want to make sure you have some money and you’re dealing on strength. And I think so many people stress their business early on.
(Speaker 3)
I think that’s why a lot of them or some of them fail. You know, there’s Forbes reports that somewhere between
(Speaker 10)
eight and nine out of ten businesses fail rough and that’s just horrible and I think a lot of it people try to grow maybe too fast you’re trying to like you’re saying hire somebody you know I there’s a young man that started a high -end clothing men’s clothing store and pretty swanky invited me over I was like oh that’s pretty nice And we talked and whatnot, and this and that, and this and that.
(Speaker 55)
And then next thing you know, I see him a few months later and I go, hey, how’s everything going?
(Speaker 11)
Well, I’m gonna have to shut it down.
(Speaker 5)
Shut it down.
(Speaker 3)
I’m gonna have to shut it down. And I’m like, well, why are you having to shut it down?
(Speaker 6)
He goes, well, it’s hard to find people and I can’t really afford them on the weekends. And so I really, and then, you know, I found out that, you know, I had some of them kind of stealing from me and I had this and that and this and that.
(Speaker 2)
I go, whoa, whoa, whoa, what are you doing on the weekends?
(Speaker 6)
Oh, hi.
(Speaker 11)
I like going to the lake.
(Speaker 6)
I’m a lake guy.
(Speaker 2)
Lake time, baby.
(Speaker 3)
You know that.
(Speaker 5)
I got to hit party code, baby. So you’re saying tips to fail in business. Tip one would be don’t put in the work.
(Speaker 3)
And we’ve got a lot of tips. Let’s skip to tip eight to make your business fail.
(Speaker 1)
Let me cue it up here.
(Speaker 3)
This is your tip eight. You always share it at conferences.
(Speaker 1)
Incredible tip.
(Speaker 3)
If you want to fail, this is tip eight.
(Speaker 54)
Probably my best tip is Tip number eight, always keep bags of your own poop.
(Speaker 11)
Collect it throughout your stay, and just have it ready. Have it ready, man. Just have it ready. Have it ready.
(Speaker 3)
Rod Burgundy.
(Speaker 1)
Z, I appreciate you allowing me to harass you on today’s show.
(Speaker 3)
It’s great to be back in the cave. It is. It feels like we never left. Yeah, Mark. It feels so different in here, too. It feels like Mark’s on the phone.
(Speaker 6)
It feels like Mark’s on the phone.
(Speaker 3)
Mark, I appreciate you being here, man. I really do appreciate you. Hopefully you had a good time today. Yes, I did.
(Speaker 20)
Thank you very much for having me, Clay. I appreciate it.
(Speaker 3)
And Bucky, what’s your website? Where can people learn more about your website, Bucky? TopDollarHomeOffer . com If you need to sell your house quick, check it out again. The website is what?
(Speaker 13)
TopDollarHomeOffer .
(Speaker 4)
TopDollarHomeOffer
(Speaker 44)
TopDollarHomeOffer .
(Speaker 3)
com.
(Speaker 50)
No.
(Speaker 3)
Okay. He doesn’t look gluten free. He looks like he’s loaded up on gluten. He’s big into protein and gluten. He’s an American, okay? He likes weapons and guns and gold.
(Speaker 3)
Probably has a loaf of bread in his car. No, no.
(Speaker 53)
Mark, this is a shameless business show, so we shamelessly self -promote.
(Speaker 10)
Mark, what’s your website, my friend?
(Speaker 6)
It’s TulsaPowerWashing . com. Z, is it okay if I give a harsh commercial for TulsaPowerWashing .
(Speaker 3)
com? Like one of the commercials where people go, are you kidding me? If they like to do that name, you need to do it like with an Arnold Schwarzenegger accent.
(Speaker 2)
Well, let me do this.
(Speaker 29)
I’m going to cue up my, this is the theme.
(Speaker 3)
Mark hasn’t asked me to make a commercial for him, but this is, and again, the website, what’s the website again? TulsaPowerWashing .
(Speaker 52)
com.
(Speaker 5)
Okay, here we go.
(Speaker 46)
Unless you love Mussolini, Stalin, Kim Jong -un, Putin?
(Speaker 13)
You gotta go, Putin.
(Speaker 43)
You gotta go check it.
(Speaker 1)
What’s the website again there, Mark? What’s the website? TulsaPowerWashing . com. Now, if you hate kids and families and strong roads and schools, you don’t need to go to, what was that website again? TulsaPowerWashing .
(Speaker 1)
com. Yeah, if you want to have a horrible country and throw your life away and embrace the communist red flag and hang out with the dirty Chinese who are destroying our currency, then you do not need to go. What was the website? TulsaPowerWashing . com. Now again, if you hate your family, you don’t need to go to the website.
(Speaker 1)
If you hate your kids, if you believe in dirty roads and dirty schools and see if you want to cut funding from schools, you hate kids, you don’t need to go to that website. You don’t need to go to TulsaPowerWashing . com. They will pump you up. like you like a dirty wife, and a dirty car, and a dirty country, and dirty schools, and dirty kids, kids with dirty faces, poor dirty dirtiness, you do not need to go to, what was that website again? TulsaPowerWashing TulsaPowerWashing .
(Speaker 1)
com. There it is. There it is. I think that’s a call to action. That’s a call to action. You better free up the internet around your house there, Mark. It’s going to get popping.
(Speaker 1)
Okay, Josh with Living Water Irrigation, we appreciate you. It’s in this show with a boom. Here we go. Three, two, one, boom. Boom. Thanks a lot, Mark.
(Speaker 1)
I appreciate you. Thanks a lot, buddy. I really appreciate it. You take care, dude. See you, man. Bye.
(Speaker 1)
Glenn Shaw, owner of Shaw Homes in Tulsa, Oklahoma.
(Speaker 3)
Started the company in 1985. At that time, it was one employee doing everything, me. I met Aaron Antus in 2007. The top three things that Aaron did for Shaw Homes was he brought in processes that helped us be able to repeat over and over. He brought in unique hiring skills. He was able to find the right people for the right seat on the bus. And Aaron brought sales techniques that we weren’t familiar with up until that time.
(Speaker 3)
When Aaron came, we were selling about 80, 85 houses a year. And during the 16 year period, we saw sales get up over 400. Before I met Aaron, the only sales manager we had was myself. And I was completely unable to perform that job. Aaron brought major changes and great results with them. In the many years that I was building houses before Aaron, I was great at selling if somebody wanted to buy, but they had to be knocking on my door, asking me to sell them a house before I could actually make that sell.
(Speaker 3)
I had no sales techniques and no ability to generate sales. Aaron coming in as a natural salesperson just absolutely transformed that and made the sales experience better for the company and better for our buyers.
(Speaker 4)
Prior to Aaron, I would work all week for the company. I’d sit in the model home over the weekend. And I had a salesperson or two, but I was actually out there all weekend working that.
(Speaker 3)
Since hiring Aaron, I was able to take my weekends off, even reduce my workload during the week.
(Speaker 29)
I went from working 60, 70 hours a week to almost a normal workload.
(Speaker 51)
So I’ve been a member of the Builder 20 program in the National Association of Home Builders for 25 years, 20 years.
(Speaker 3)
And during that time, I’ve seen a lot of sales managers with the other companies that have been involved.
(Speaker 43)
And in my opinion, Aaron is smarter and sharper than any sales manager of any builder that’s ever been in our group.
(Speaker 3)
Now, some markets, they don’t have to try to sell, they just sell themselves. But with the ability to sell and to train and hire, Aaron was better than any of those sales managers that were in my program.
(Speaker 19)
Well, I remember when I considered hiring Aaron many years ago,
(Speaker 3)
ago, the thought of spending the extra money was a little scary, but in hindsight, it was one of the best things I’ve ever done. It freed my time, increased our sales, and at the end of the day, increased our profitability beyond my wildest expectations.
(Speaker 50)
Years ago, I was concerned that if I didn’t do whatever a customer asked me to do, it might be the last house I sold.
(Speaker 3)
And so over time, we were able to move away from unlimited customization to pre -design options. The problem that we were having in those days is that the customer would tell us what they wanted, but they didn’t really know what they wanted. And we would deliver exactly what they told us to do, and they wouldn’t be happy with it. So as we became more standardized, we give lots of options. but we don’t customize. And in the end, that allows us to sell more homes for better margins than spending countless hours trying to customize in just every avenue of the sales process.
(Speaker 3)
We get weekly reports on sales, on profitability, on production, and it provides all the manageable tools that I need to review the company from a 10 ,000 -foot level. All right, Thrive Nation, on today’s show, what we’re going to focus on is how to grow a successful company. So what I’m going to do is I’m going to pull up a graphic that is the theory of how to grow a successful company. But vision without execution is hallucination. And so if you go to thrivetimeshow . com forward slash millionaire, you can download a book that I have written called A Millionaire’s Guide, How to Become Sustainably Rich.
(Speaker 3)
You can download it for free at thrivetimeshow . com forward slash millionaire, but you have to actually implement that which is in the book. And so on today’s show, we’re joined by a very successful person in the home building business, a great friend of mine, a man by the name of Aaron Antus. Aaron Antus, welcome on to the Thrive Time Show. How are you, sir? I’m doing great, Clay.
(Speaker 3)
Thanks for having me on. Hey, so I got to ask you this for people out there that want to prove you’re not a hologram. First off, what’s the website for your company that you are, in fact, a real business. You bet. It’s shawholmes . com.
(Speaker 3)
S -H -A -W -H -O -M -E -S . com. shawholmes . com. I’m pulling it up. shawholmes .
(Speaker 3)
com. Pulling it up. That’s the website, shawholmes . com. And when you and I met, before we met, you had been already very successful as a home builder. You turned your dream of being a home builder guy into reality.
(Speaker 3)
Yeah. And so how many homes had you sold, or what kind of sales had you done in your career as a home builder guy before you and I even met? Uh, before we met, uh, probably about 750 million in sales prior to meeting you. And then, um, you did the, the year we first started working together, what were the sales totals that year? We were at like $19 million. $19 million.
(Speaker 3)
And then when you ended 2022, obviously we’re in 2023, and so we’ll see how this year ends. But as far as ending 2022, how much sales did you do last year at the end of 2022? 2022, we were at like $84 million. OK, so from $19 million to? $84 million. $84 million.
(Speaker 3)
So you’re doing some things right here. And what we’re going to try to do is kind of demystify the plan here. OK, so here we go. You were establishing revenue goals. Yep. Um, when you and I first started working together, we started off with a 13 point assessment.
(Speaker 3)
We, we went over, um, your goals. I’m not going to ask you to share your goals on the air, but why is it important that you have goals?
(Speaker 4)
Well, I mean, goals are sort of your guideposts that, you know, you, you set something out there and work on it.
(Speaker 49)
and you start chasing after it.
(Speaker 4)
And without that, you’re just kind of floundering in mediocrity. You don’t have any reason to get up in the morning and really get after it. And so, you know, I think goals are, you know, it’s, you can have lots of different types of goals. And we’ve talked about a lot of this. We’ve talked about, you know, having financial goals and having, you know, fitness goals and having friendship goals and just all these different areas.
(Speaker 3)
I know you’ve got the F6, you know.
(Speaker 4)
So that’s kind of something that, you know, we touched on very early on.
(Speaker 3)
You asked me, like, is the goal, is one of your goals more income or is it more time? And so I said, well, really, at this point, it’s more income. And then later, it became more time. So it’s changed over the time I’ve known you since 2016. We’re going on seven years, and the income went up considerably.
(Speaker 48)
So now it’s turned in the last couple of years towards more time.
(Speaker 4)
Now, the break -even numbers, again, I’m not asking you for the numbers on the show, but you guys have a lot of fixed costs. I mean, if you go to shawhomes . com, you’ve got framers, you have plumbers, you have tile people, you have so many skilled people, you have a full -time sales team, you have an admin staff, and if you don’t sell a house, you still have the service of the land, you still have all the overhead. Why is it important for every listener out there to know their break -even point? How many deals they need per month just to break even? Well, yeah, because you’re going backwards real quick, and it doesn’t take very long if you’re at the beginning of your business.
(Speaker 4)
It doesn’t take very long for you to be in a place where you know, the creditors are knocking at your door and you can’t pay your bills and all of a sudden you’re going to lose all your, for us, all of our trades, all of our suppliers are going to start backing out.
(Speaker 23)
So, you know, you’ve got to know what that number is that lets you tread water so that, you know, okay, this is the worst case scenario, everything above that, at least I’m into the profit zone.
(Speaker 3)
So, you know, you go out of business pretty quick. Most businesses don’t last more than just a few months if they get below that break -even number. Now, folks, again, these might seem like simple steps, but they’re all the linear steps you have to take to create time, freedom, and financial freedom. And if you want to grow your company, this is how you do it. Box number three, though, is you have to know the hours you’re willing to work.
(Speaker 4)
Now, your incredible wife is here off camera.
(Speaker 3)
It’s for accountability. So at any point, she could yell like, hey, Matt, or boo. But you guys are on the same page with the hours you’re willing to work. And you guys, as a couple, I want to brag on both of you, you guys both committed to sacrificing time and energy and a lot of things to where you’re at in life. And then as you had your children, you raised them, you decided to devote time to raising said kids. And now that your kids are older, you’re devoting time to raising these kids.
(Speaker 3)
So it’s not like you abdicated being a parent while also growing a company. You did both well. Let me get your thoughts on sitting down with your spouse, if you’re watching this today, or your significant other, and making sure you’re on the same page about how many hours per week you’re willing to work. Well, yeah, I mean, you don’t want to grow a business to make a whole bunch of money just so you can split it in half later. Oh.
(Speaker 4)
Because that’s kind of what happens when you don’t work out those details ahead of time.
(Speaker 3)
And so my wife and I have been married 25 years. We’ve been together for four before that. And so yeah, sorry, 26. Did I just say 25?
(Speaker 4)
26. Real quick, I hate to do this to you. I just got in trouble. Your wife just turned 27 on Thursday.
(Speaker 3)
And what you said is 100 % false. OK, so the unique value proposition here. Now, let’s talk about this. Whether it’s growing a home building company, or a dog training business, or a haircut chain, or a carpet cleaning franchise, or whatever business we’re involved in helping to grow, you have to sit down as a listener out there, as a business owner, and you’ve got to figure out what makes your company unique. Absolutely. So I want to ask you, what makes Shaw Homes unique in the marketplace with other home builders?
(Speaker 3)
Yeah, we have more furnished and decorated model homes than any other builder in the market. So a lot of times people, when they walk into a home and they’re trying to decide if they like the floor plan, the layout, whatever, usually most builders in our market have an empty house that they walk into. kind of echoes when you walk through it. There’s no furniture or anything. And we completely, as you can see in this little video here, we completely furnish and decorate it, make it beautiful. We are the most award -winning builder in the state of Oklahoma.
(Speaker 3)
That’s true. We’ve won like five times as many awards as any other builder in the market. So definitely that is one of our big, you know, you know, takeaways. And I’m going to throw you under the bus real quick, and I don’t mean to do this super passively aggressively. It’ll just be more of a subtle passive aggressive. When I met you, you guys had all these awards, but no one knew.
(Speaker 3)
That’s true. It was like this weird, bizarre thing where you had all these awards. I remember talking to you, and I’m like, what makes you guys different? And you’re like, you know, we do a good job. And you’re being nice about it.
(Speaker 4)
You’re a good salesperson.
(Speaker 3)
But I said, well, I mean, tell me about the awards. And you’re like, well, we got this award, that award, this award. Like 45 minutes later, it’s like that award. this award, I need to shave now, this award, that award, I need to go brush my teeth, this award, that award, I want to go mow the lawn now, this award, that award, I’m thinking about retiring, this award, my kids are turning 18, I can see it, this award, you’re just going, and this award, and that award. And so we put those on the website and that helped. And the other thing you guys were, we needed to change was all these people were saying great things, but we didn’t have video reviews of them saying it on camera.
(Speaker 3)
Right. So it was like your online reputation didn’t match your real world reputation.
(Speaker 24)
It’s so much good momentum there.
(Speaker 3)
And so many people loved you guys. And now you guys have, would you say a hundred video reviews? Oh gosh, I would say more than that. We’ve got, yeah, we have a lot. You can just keep scrolling and scrolling and scrolling. And this is actually all that’s on this page.
(Speaker 3)
If you go to our YouTube channel, we have way more than this. So again, and this is all the stuff. You’re going to grow a successful company, folks. Step one, you’ve got to figure out your revenue goals. Step two, you’ve got to figure out your breakeven goals. Step three, sit down for an hour of power.
(Speaker 3)
Sit down with your spouse. Make sure that you guys are on the same page of your hours you’re willing to work. Step four, unique value proposition. Figure out what it is that makes you unique. And we have an in -depth guide that you can download for free at thrivetimeshow . com if you get stuck.
(Speaker 3)
Next box. You got to improve your branding, your website, your one sheet, in your case, model home presentations, business cards, social media branding. Everything that a customer sees needs to be first class. And I was talking to a guy named Ronnie Morales today, and it’s Morales Brothers. I think you met him at a conference. He told me this, and I’m not slamming Ronnie.
(Speaker 3)
Ronnie, if you’re listening, I’m not slamming you.
(Speaker 42)
This is the real thing.
(Speaker 3)
Ronnie said he listened to our show for seven consecutive years. before ever reaching out. And now he’s reached out, and he’s up 57 % in about eight months.
(Speaker 47)
That’s awesome.
(Speaker 3)
And we’re going to put his story on part two of today’s show, because he’s in Texas, and he’s seven years behind you. Yeah. But he’s doing a great job.
(Speaker 4)
What do you think that thing is where people have bad branding and we’re not aware of it?
(Speaker 3)
Someone hasn’t brought it to our attention? What causes bad branding? You know, the number one thing I hear business owners say is, well, you know, I don’t really need good branding because I sell everything by word of mouth. Oh, yeah, baby. I’ve got such an incredible reputation that everybody just comes to me by word of mouth. Yeah.
(Speaker 3)
And then it’s like, okay, yeah, but how much business did you do last year?
(Speaker 4)
Well, not very much.
(Speaker 3)
And I’m really unprofitable, but I’ve got great reputation out there and I get a lot of word of mouth.
(Speaker 4)
So when people switch over to starting to improve branding, I know you helped us a lot with that in just creating a lot better looking website.
(Speaker 3)
creating, you know, we’ve got an office environment now that is when people walk into our model home, they are blown away. We truly wow our customers when they come to our model homes. It’s a one of a kind experience in the state of Oklahoma. And the process of that, you know, just going through branding it so that it looks really top notch. And, you know, that includes everything from, you know, marketing to all of your senses and everything else. So it just really brought us to another level.
(Speaker 3)
And when the customer comes in and experiences us after having walked through other builders homes, they usually come in and go, you guys are just on a whole nother level. It’s sights, sounds, smells, experiences, everything that your customer sees, they’re grading you on. And you might not know that they are even judging you because they’re not filling out the form. And I have a funny story to share with you that’s kind of sad. I was working with a fitness guy years ago, and I’m not going to tell you what studies he’s in or what study folks.
(Speaker 4)
I know you want to know, but I’m not going to tell you. And he filled out the form because his wife wanted him to schedule a 13 -point assessment. He did not want to. He tells me, Clay, honestly, I’m just doing the call because my wife wants me on the phone. I don’t really get leads from social media. I don’t get leads from marketing.
(Speaker 4)
I get all my leads word of mouth, like you were saying. And I said, well, let me just do this. Let’s just, um, this first month working together, let me get all the passwords for your Facebook, your Google, your YouTube.
(Speaker 3)
And I’m just as the first month we are, we just, with every single client, we optimize your YouTube, your Facebook, your Instagram, your Twitter, your all that. Yep. We log on. This is a fitness guy. He was spending like 400 bucks a week, every week on ads. Yeah.
(Speaker 3)
And he hadn’t known, he wasn’t aware that every time a lead came in, it got stuck in Facebook and went to an email address that he wasn’t checking. So think about this. And it’s like 15 to 20 leads a week for years this guy had. That’s not good. And so I’m going, you’re spending $20 ,000 a year on ads that you’re not getting anything from. And are you aware that the phone number on your site rings to a phone that’s no longer a real phone?
(Speaker 3)
And I’m serious. This was real. And then he had before and after photos where somebody had had the idea of, let’s get before and after photos, where you interview someone before they start working out. But then they never completed the thought.
(Speaker 24)
You know what I’m saying?
(Speaker 3)
I do.
(Speaker 46)
Where it’s like they interview him about getting in shape, but then they never actually like aired the part where they’re in shape.
(Speaker 3)
Oh, no. So it’s just sort of like an interview with people that are not in shape. And again, he’s a busy guy, busy entrepreneur. That kind of stuff is very common. It’s kind of laughable if it’s not your company. But OK, next box.
(Speaker 3)
You’ve got to determine your customer acquisition costs. How much does it cost you to get a customer? So Aaron, you guys run ads on Google, on Facebook, on retargeting ads. You have massive signage. There’s a lot of stuff you do. Why is it important to know how much it costs you, at the end of the day, to get an actual new buyer of a shawl home?
(Speaker 3)
Well, because if you want more of those, you know what it costs to go generate more of those. And it’s… You know, it’s a cost where it’s like, okay, well, you know, I’m down in sales this month or this quarter or whatever, and I need four more sales to make it a good quarter here before the end of the quarter. And it’s like, I know I can go put money into that and it’s going to cost me X number of dollars per customer to get there. And so then it’s just a matter of, do I want to spend that money to get to that point? So, you know, for us, it’s, you know, a pretty high number because it’s a lot, it’s a big ticket item, but for some people, it might be, you know, very small to get that.
(Speaker 3)
you know, each customer. But for us, you know, it’s, you gotta know what the number is because ultimately that goes into the price of your product and whatever you sell, you know, we’re doing homes. That is one of our line item costs in our homes.
(Speaker 4)
That’s a cost.
(Speaker 3)
Yeah. Now, if you go to any of the businesses that I’m involved in, you go to eitrlounge . com forward slash staff. I put in the password here. Once I put in the password, I have all of the documents needed to run the company. And they’re all saved.
(Speaker 3)
So the checklist for the manager, the opening checklist for the assistant manager, the bathroom cleaning checklist, everything needed to grow the companies all in one place. And therefore, the business, everybody who works there knows where to go to find those documents. This is the kind of stuff that fires me up, and it makes other people crazy. Oh, yeah. So with the conferences we do, if we ever do a conference that’s out of town, I have a checklist of stuff I print out. I know it seems kind of crazy for people, but this is real.
(Speaker 3)
I print it out, and it’s like, OK, socks. I’m gone for four days. I want to have 12 pairs of socks. Why?
(Speaker 45)
Because it could be hot.
(Speaker 3)
I don’t know. Could get wet. I don’t know. I have a list of deodorant, and socks, and shaving, and I have a laptop, and a backup laptop, and I have patch cables, and XLR cables, and we bring three. You’ve seen all this stuff, but it’s multiple monitors, backup monitors. Backups for everything.
(Speaker 3)
When you guys build a Shaw home, you’re not moving off a guesswork. There’s blueprints, there’s plans, there’s systems, so houses don’t fall down. There’s somebody out here listening right now that doesn’t have systems in place. They don’t have checklists. They don’t have it. And so they have to think about everything all the time, because if not, they forget a step.
(Speaker 3)
What would you say is the importance of having taken the time to have built these systems now? It is the night and day difference between running around like your hair is on fire every day, constantly playing firefighter, or you hear people say, I’m up to my armpits in alligators. It’s because you don’t have systems and processes. And every time at Shaw Homes, every time that we have a problem come up, we automatically go, okay, what step in our system did this fall apart in? And what’s broken in that step and how can we fix it? so it never happens again?
(Speaker 3)
So we go fix the process. You know, we address the problem for the customer, but then we go back after that and we go, how do we fix the process so we don’t repeat this problem? And the business owners that are running around with their hair on fire all the time, it’s because there’s no systems, no processes. Everything is urgent. Everything is hair on fire. And it is a chaos world that you live in.
(Speaker 3)
And if you’re going to build homes for a living, living and build a lot of them, you cannot live in that chaos world. Now, this next box, I get excited about all these boxes. This is what I get excited about. This right here is what I care about. OK, the next box is management and execution. You have people on your team, and I’m just going to give some examples.
(Speaker 3)
And I hope this benefits somebody out there listening. You have people on your team.
(Speaker 4)
It’s their responsibility.
(Speaker 3)
Every time that you do a new house, they go out there and they design or they get the blueprint on the website. They get the new design of the home, because people want to see floor plans. So somebody’s job is to get those up there. Somebody gets photos of every house that you guys are building. Somebody gets videos of every house. Somebody puts them all up for sale.
(Speaker 3)
Somebody answers the phone every day. Somebody calls the leads every day.
(Speaker 44)
Every day.
(Speaker 4)
Somebody cleans the bathroom every day.
(Speaker 3)
Somebody builds the houses every day. Now, this is what I find, and I’m sure none of our listeners can relate to this. Some of our listeners fire people, and then nothing happens. So work with me on this. There’s listeners out there that I talk to every day because we do free 13 -point assessments. So I talked to two or three people a day who go to thrivetimeshow .
(Speaker 3)
com. They want to schedule a consultation. And the other day, you heard me talking to Jordan. I said, Jordan, go ahead and keep setting those. He set an appointment with someone who’s definitely not a good fit. And you could tell he had a little question if that was OK.
(Speaker 4)
And I said, I would rather you set an appointment with somebody than not, because I don’t know if who’s a good fit or not. But the idea, though, is I sit down. I was talking to a guy the other day, and he was like,
(Speaker 3)
uh, you know, the reason why my team did not get Google reviews or videos that reviews this week is because we fired a guy.
(Speaker 43)
And I go, cause I’m just asking him, you know, where are we stuck?
(Speaker 3)
What’s your biggest limiting factor? I have a big process. I go through my evaluation. I said, who calls the leads? He’s like, well, normally I have a person that calls the leads, but we just fired her. And I mean this, I’m going, how long have you been in business?
(Speaker 3)
This guy’s been in business for over 10 years and he’s reaching out for help. Good person. We’re trying to help him. I think it’s going to be a good fit. But so I said, so basically, everybody follows the systems until they don’t work there anymore, and then no one does the systems. And you go back and forth vacillating from things being done to not being done.
(Speaker 3)
And one of my favorite things about working with you guys is that you’re honest people. What does that mean? You do your best to do what you say you’re going to do, and you hold yourself and the employees accountable. Absolutely. But what would happen if every week you If somebody wasn’t performing, you remove them from the position, and then the houses weren’t built for the week because something wasn’t going well, or because maybe a salesperson wasn’t performing at the peak, you let them go, and the next thing you know… What would happen if you managed your company that way?
(Speaker 3)
It would be a disaster. I mean, I can’t just fire my superintendent without having somebody already ready to take over all of those responsibilities, because I’ve got materials showing up at the job site today, tomorrow, and the next day. trades showing up who need some supervision, need to know what they’re supposed to be doing. If I fire that guy with no warning, somebody else has to come fill in that position. So, you know, for us, we try to never have that gap happen. And, you know, sometimes it’s like you know that you’re going to need to fire somebody and you can see the writing on the wall.
(Speaker 3)
Right. But you want to get the next person up and ready to go before that happens. And you guys have a weekly meeting. So we talk a lot on this show from an employer perspective. But how frustrating is that? to be an A -player employee and you’re working for a C -player boss?
(Speaker 3)
You know, a boss that doesn’t have a staff meeting, that’s not organized, that doesn’t pay people on time, that’s constantly emotional. I see that a lot. And so management is a learned skill. And thankfully, you know, when I first met with you, you’d already really mastered, in my opinion, managing people. But this next box is where I thought we needed some help, was to build a system for constantly recruiting new people, because certain people work for Shaw Homes for three years or four years, and then they want to go move, they want to have a baby, they want to stay home, they want to get a new job. And even though you have low turnover at Shaw, certain people get to their expiration date, and it’s time for them to move on to something else.
(Speaker 3)
And because we didn’t have a process in place at Shaw at that time to consistently bring in a pipeline of new people, it made it difficult to do the management that was needed. Can you talk about the importance of implementing a human resources program for hiring, inspiring, training, and retaining good people? It’s huge. I mean, that was definitely an Achilles heel for us. And you helped us a lot with that. You know, putting in a, you know, where every single week I’m seeing, you know, potential candidates that could come work for us, and they’re job shadowing and seeing what it’s like to work in our company every single week.
(Speaker 3)
Yep. It does multiple things. It helps the people who work there to know, hey, there’s other people who desire to come work here. And if I’m not doing my job, I might get replaced. So there’s a little bit of that. And then it’s also a thing of the people who are shadowing get to see the job being done by people who are happy doing their job.
(Speaker 3)
And it helps them to want to come be a part of Shaw Homes. I’ve got a very long list of people right now in every single position. that would be excited to come work for us if I did all of a sudden find myself with an opening, you know, because occasionally people leave with no notice or whatever. you know, something happens, family emergency, whatever. Right. And you have that, oh, I need to replace somebody immediately.
(Speaker 4)
And the great thing about it is I have a whole bunch of people that I could plug into that position very quickly because every single week I am interviewing.
(Speaker 3)
Now, the next box here is you got to do your accounting. And in order to earn millions, you have to automate your accounting. What does that mean? You have to have a system in place for making sure you price your products and services correctly and that you pay yourself first, that you set aside a set amount of money to pay yourself and your staff. And all these things work together. And what I find is people ask me, often just not knowing.
(Speaker 3)
They come from a place of a good heart. They don’t know. They say to me, Clayton. What is the most important step in growing Shaw Homes? I’ve heard Aaron on the show. He’s a great guy.
(Speaker 4)
Clay, I’ve heard PMH OKC on the show. Clay, I’ve seen Oxyfresh on the show. What was the most important thing they did? And to me, that’s like asking a hiker, what was the most important step you took to get to the top of that mountain? Well, it was the one we took there an hour ago. I took a left step.
(Speaker 4)
So it’s like asking a baker, what’s the most important ingredient? Is it milk? Is it sugar? Is it eggs? It’s like asking a farmer, what’s the most important thing, feeding the animals or watering them? What’s the key to your success?
(Speaker 4)
There’s just certain questions that I understand people want to know, but all of this has to work together, and nothing works unless you do. So I have three final questions for you. For anybody out there that’s thinking about scheduling a consultation, a free consultation with Thrivetimeshow . com and myself, obviously, they’re stuck with me if they fill out the form. I’m the only person that does 13 -point assessments. I believe we, I’ve seen it since 2005, we help people decrease their costs, increase their time, freedom, and profits.
(Speaker 4)
What would you say is the benefit of scheduling that 13 -point assessment? Well, actually, the 13 -point assessment was very eye -opening for me. You asked me a lot of tough questions that probably should have been asking myself and wasn’t. And so as we went through the questions, I was like, I think at every question you asked me, I was like, oh, that’s a good question. I was like, hang on, let me think about that for a minute.
(Speaker 4)
So I find that it kind of helps open your eyes to, you know, Hmm, these are some things that I know I have some areas of weakness.
(Speaker 3)
And then there were, I think, a couple of the questions where I was like, Oh, I know the answer to this one.
(Speaker 43)
I got this one, no problem.
(Speaker 4)
But it helps you sort of identify, I walked away having identified areas of strength and areas of weakness, even though that really wasn’t the purpose of the phone call, necessarily. It helped me to see that. And then I was like, Hmm. I think I have a need in a couple of these areas, and I didn’t really know what to do for myself. I didn’t have the answers. You know, in part three of today’s show, part two, we’re going to show the Ronnie Morales story.
(Speaker 4)
On part three, we’re going to do a testimony with Myron. And Myron just bought his first Lamborghini today, and he’s super fired up.
(Speaker 3)
And so Myron’s about six years down the path. We’ve been working with you for about eight years, whereas Ronnie’s been with us for less than a year. And it’s at a certain point that we have to take action. Knowledge without application is meaningless. What would you say to somebody who’s like, you know, it’s $1 ,700 a month. And, you know, I’m spending that much right now on random ads and that much money on, uh, random regrettable purchases at the gas station.
(Speaker 3)
And, you know, a lot of iTunes I’m downloading, I’m spending $1 ,700 a month on various things. And I don’t know if I can afford it because I’ve just bought another vehicle that I can’t afford, but I’m leasing it. You know, what would you say to anybody who’s kind of on that fence? I mean, I would say you need to do it. I mean, it has been a game changer for us. I don’t know why you would sit there and think $1 ,700 a month is too much money to spend.
(Speaker 3)
Go find the money somewhere. Go empty out your sofa cushions. Go sell the stuff that you have in your house that you’re not using. I mean, go get, you know, whatever you need to do to get it done. to that place, you need to find that $1 ,700. And I will say this, that cost was very quickly replaced with the extra money we were making.
(Speaker 3)
And I’ve seen, I’ve actually seen, because I’ve been around you for a long time, I’ve seen a lot of your clients come in and right off the bat, they’re real nervous about, am I going to be able to, you know, because maybe they’re a smaller company or whatever. And they’re like, I’m wondering if I’m going to be able to handle this 1700 a month. And then I see them six months later and I’m like, how’s it going now? And they’re like, Man, we’re just hitting record after record. I have referred several business owners to you. And they’re doing great.
(Speaker 3)
That are killing it. And that, you know, I’ll give one example. I won’t name the person, but I did send one of my very good friends to you who was on the verge of losing his business because he just wasn’t able. He had bought another one of the shops of what he does. He opened it, and it was not profitable.
(Speaker 33)
And it was going to take under both of his shops.
(Speaker 3)
And I sent him over to you. And I remember about three months later, I asked him, how’s it going? And he goes, man, we just had a record -breaking month. This was amazing. And by the way, he said, first, he just hit another record -breaking month, just so you know. Yeah.
(Speaker 3)
And I know right now, not only does he have way more income, but he has a lot more time freedom, because he’s been working with you for many years now. And so it changed his life, just like it changed my life. I would say, if you’re thinking about doing a 13 -point assessment, stop thinking. Dial the phone. Pause this video. Make the phone call.
(Speaker 3)
Reach out to Clay. Get it started right now. Now, final question I have is, I think people look at oxyfresh . com, and they go in. 500 locations now. Yeah.
(Speaker 3)
And they look at elephant in the room and they go, there’s five brick and mortar locations. Now they look at Shaw homes and they go, you know, this, these are big success stories. I don’t know that I can do it. What would you say to somebody out there that just feel like they might not have the, like all this stuff they’re going to learn is going to be over their head, too complicated. What would you say? I would say the information, the idea
(Speaker 3)
are easy.
(Speaker 4)
It’s the application that is difficult for people.
(Speaker 3)
The ideas that you share, there’s nothing that’s like, oh my God, I don’t have a PhD, therefore I can’t do it.
(Speaker 35)
I feel like it’s all very, very simple stuff. But it is a lot of action to get traction.
(Speaker 31)
And you’ve got to get the action going.
(Speaker 42)
And I think if somebody has diligence and discipline or can learn diligence or discipline, they’re going to do extremely well. And it’s not about education.
(Speaker 3)
It’s about action. Now, Aaron, I got one thing I want to say, and then we’re going to wrap up today’s show with a boom. Because boom stands for big, overwhelming, optimistic momentum. And that’s what’s required to have success. Um, you know, people watching this, they’re going, well, Aaron, you know, he looks like a normal guy. Well, that’s true.
(Speaker 3)
Oh, they say, well, he sounds like a normal guy. Sounds like an all right guy. You know, that’s true.
(Speaker 41)
But the one thing you can’t quite picture on the show, and I want to just give that gift to you folks who are watching is Aaron smells tremendous.
(Speaker 3)
It’s like a, it’s a, it’s like a, if you had smell -o -vision, if you could just get up there and just. smell that it’s incredible and it’s really it’s it’s his aroma that allows him to achieve massive success so unless so if you’re out there and you’re going what’s the secret sauce it’s not a sauce it’s more of just a smell so uh i don’t know if you qualify to have the kind of success he has unless you smell like he smells it’s a really tremendous smell okay let’s do this thing with the boom here we go three two one boom well thrive nation we have an opportunity all the time we have Guess who’s joining us for the December 4th and 5th, 2025 Thrivetime Show Business Growth Workshop.
(Speaker 40)
Ooh, Santa Claus?
(Speaker 4)
No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th President of these United States.
(Speaker 39)
And yes, Amanda Grace will be in the place.
(Speaker 3)
And yes, Dr. Stella Manuel will be there, so you know it will go well. Yes, we have Mel Kaye in the house. Pastor Phil and Tammy Hodson -Pillar will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a December to remember. Make this a December to remember and join us at the two -day interactive business growth workshops.
(Speaker 3)
For over 20 years, folks, I’ve been hosting business growth workshops where we’re gonna teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more. How do you get tickets? Go to thrivetimeshow .
(Speaker 38)
com.
(Speaker 4)
Again, how do you get tickets? Go to thrivetimeshow . com and request tickets today. I’m Ron Burgundy. a promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build.
(Speaker 3)
I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business. for the last, pretty much since 2015.
(Speaker 3)
He’s been the man behind it. So you’re talking, we’re into nine, going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing. Now think about this for a second. Nothing is over until we decide it is.
(Speaker 3)
Was it over when the Germans bombed Pearl Harbor? German? Forget it. He’s rolling. And A over now. VIP ticket now we only have limited seating here with there’s a lot of togetherness and closeness camaraderie so again if you want to get tickets for this event all you have to do is go to thrive timeshow .
(Speaker 3)
com go to thrive timeshow . com when you go to thrive timeshow . com you’ll go there you’ll request a ticket boom or if you want to text me if you want a little bit faster service you say i want you to call me right now i just texted my number it’s my cell phone number my personal cell phone number we’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number.
(Speaker 3)
It’s 918 -851 -0102. 918 -851 -0102. I know we have a lot of Spanish -speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. Zero tips. That is not actually bilingual.
(Speaker 37)
That’s just saying one for a one.
(Speaker 3)
It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn if The Thrive Time Show were on? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it.
(Speaker 3)
I’ll tee up the thing and then you tell me what you’re going to learn here. Okay? Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh yeah.
(Speaker 3)
We’re going to dive into, you know, so many people say, Oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is? Make it a household name. You’re going to learn some intricacies of how you can do that. You’re going to learn sales.
(Speaker 3)
So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people.
(Speaker 36)
Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors.
(Speaker 3)
And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. So it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people.
(Speaker 3)
When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management? How do you manage your time?
(Speaker 3)
How do you how do you how do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught
(Speaker 3)
during this two day interactive business workshop. Now let me tell you how the format is set up here to get folks this is a two day interactive 15. Think about this folks, it’s two days. Each day it starts at 7 a . m. and it goes until 5 p .
(Speaker 3)
m. So from 7 a . m.
(Speaker 35)
to 5 p .
(Speaker 3)
m.
(Speaker 34)
two days, it’s a two day interactive workshop.
(Speaker 3)
The way we do it is we do a 30 minute teaching session and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens.
(Speaker 33)
I’ve been to lots of these things over the years.
(Speaker 3)
I’ve paid many thousands of dollars to go to them and you go in there And they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.
(Speaker 3)
And then we take a 15 minute break to stretch. And this is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett. You could meet Mel K. You could meet Amanda Grace. You could meet Dr. Stella Emanuel. You could just grab a coffee. You could find some alone time.
(Speaker 3)
You could get lost in the bathroom. You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers. You could go attempt to find your phone, wallet, and your keys. Now that’s a good idea! It’s going to be great.
(Speaker 3)
And then you’re in the company of hundreds of entrepreneurs.
(Speaker 4)
So there’s not a lot of people in America today.
(Speaker 32)
In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self -employed.
(Speaker 3)
So if you have a country with 350 million people, That means you have less than 3 % of our population that’s even self -employed. So you only have 3 out of every 100 people in America that are self -employed to begin with. And when Inc. Magazine reports that 96 % of businesses fail by default, By default, you have a 1 out of 1 ,000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this.
(Speaker 4)
No hyperbole, no exaggeration. I have thousands of testimonials to back this up.
(Speaker 3)
We have thousands of testimonials to back it up.
(Speaker 31)
But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months.
(Speaker 3)
And you say double? Yeah, there’s businesses that we have tripled.
(Speaker 17)
There’s businesses we’ve grown 8x. There’s so many examples you can see. see it thrivetimeshow .
(Speaker 30)
com. But again, this is the most interactive best business workshop on the planet.
(Speaker 16)
This is objectively the highest rated and most reviewed business workshop on the planet. Add to that Eric Trump, the man that runs the Trump organization. You say, Clay, I still I’m not going to get a ticket unless you give me more.
(Speaker 1)
OK, fine.
(Speaker 10)
We’re going to serve you the same meal both days.
(Speaker 15)
True story.
(Speaker 23)
We have we cater in the food and because I keep it simple.
(Speaker 10)
I literally bring in the same food both days for lunch. Who’s with me? Let’s go! Incredible. A Mexican restaurant. That’s going to happen.
(Speaker 10)
Someone says, I want more.
(Speaker 15)
This is not enough. Give me more. OK. I’m not going to mention their names right now because I’m working on it behind the scenes here.
(Speaker 10)
We just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life changing experience, you want to
(Speaker 25)
learn how to start and grow a company.
(Speaker 10)
Go to Thrivetimeshow . com. Go there right now.
(Speaker 29)
Thrivetimeshow .
(Speaker 2)
com. Request a ticket for the two -day interactive event. Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California. Great weather. Make this a December to remember. Eric Trump, the man who leads the Trump Organization.
(Speaker 2)
It’s going to be a blasty blast. There’s no upsells.
(Speaker 25)
Aaron, I could not be more excited about this event.
(Speaker 28)
I think it is incredible.
(Speaker 2)
And there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. You think that’s going to change your life? I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking. Don’t do the Smoke Your Way to Thin conference.
(Speaker 27)
That is, I’ve tried it, don’t do it.
(Speaker 26)
Yeah, chain smoking is not a viable, I mean it is life changing.
(Speaker 2)
It is life -changing. If you become a jade smoker, it is life -changing.
(Speaker 8)
Not the best weight loss program though. Right, not really. So if you’re looking to have life -changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow . com. Again, that’s Aaron Antis. I’m Clay Clark reminding you and inviting you to come out to the two -day interactive Thrivetimeshow workshop in beautiful Anaheim, California.
(Speaker 8)
I’m Vince Suzuki, also from Sarasota, Florida. He dragged me here. Yup, I was here in 2018 and it changed my business and I built another business and now I’m here to do it again with this business. I’m a brand strategist and it’s been really easy to go to a lot of events like this and just leave really in your head what to do next. Already, there’s the strategic, step -by -step, real -life implementation that we can do to our business, and I’m super excited. is Erica and it has been amazing conference.
(Speaker 8)
I’m learning so much.
(Speaker 10)
Everything is perfect for me. Play Clark, man.
(Speaker 2)
He is one character. It’s a good word for character. Yeah, that is it. Good driven, smart. And, uh, I’ve never met a guy who was so hyper all the time. He’s doing so much good.
(Speaker 2)
And then I met his mother and she just says, She just lets him be Clay Clark. I mean, he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. Clay Clark starts his days at five o ‘clock in the morning. It’s incredible. Yeah.
(Speaker 2)
He’s a machine. He’s a machine. I have problems with my company starting at nine o ‘clock. He has hundreds of people showing up at 5 a . m. in Tulsa, Oklahoma.
(Speaker 2)
Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. And the greatest thing that’ll come out of all of it, aside from winning the presidency of the United States, we’ll get to that in a second, was an everlasting friendship between Clay and I, because I’m telling you, there’s not too many people in the world that have this man’s backbone and his tenaciousness and his perseverance. And so, buddy, I love you. And to General Flynn, thank you.
(Speaker 2)
You guys are incredible. You guys are incredible warriors. You guys are incredible, incredible warriors.
(Speaker 3)
So… Thank you, my friend. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his go -to.
(Speaker 3)
I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right?
(Speaker 3)
His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February. Now, I can better that. OK, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself.
(Speaker 3)
And if I cry, forgive me. And the last two and a half days we have bettered our entire month of February.
(Speaker 25)
And the last two and a half days.
(Speaker 24)
So and the phone’s blown up.
(Speaker 2)
Everything’s just blown up.
(Speaker 3)
Well you’re right. It is like a rocket ship. So we’re pinching ourselves. I learned at the Academy King’s Point in New York Octa nonverbal. Watch what a person does. not what they say.
(Speaker 3)
Under siege my family’s fight to save our nation. So you go to Amazon right now You buy a copy of the book and you just text a screenshot of your proof of purchase to my cell phone number 9 1 8 8 5 1 0 1 0 0 2 so text my number 9 1 8 8 5 1 0 1 0 2 so again step 1 you go here to Amazon . com you buy a copy of the book under siege that you just text a screenshot of your purchase your proof of purchase you text my number 9 1 8 8 5 1 0 1 0 2 you have a chance to win a dinner at Mar -a -Lago with Eric Trump and myself, and there’s more. And by the way, Mar -a -Lago right there, just for your viewers, it’s the most exclusive private club in the world. $2 million to get into, just base membership fee.
(Speaker 3)
And I promise, we’re going to make your night absolutely incredible. The play goes, listen, why don’t we do this? Why don’t we put it out to all the amazing Reawaken people? all the people who supported us all around the country, at every one of these conferences who adore your family. We’ve got to beat the New York Times. The New York Times is going to do everything they can.
(Speaker 3)
Even though we’re number one on Amazon right now, we just hit number one this morning, New York Times is going to do everything they can to keep you from being number one bestseller. You know that, I know that, you know the games that they’re willing to play. But play goes, why don’t we do a couple of things? First of all, I love having dinner with Clay. He’s the greatest. Second of all, why don’t we bring one of the amazing people that I guarantee you I’ve been in front of at all these events.
(Speaker 3)
Why don’t we bring a couple to dinner at Mar -a -Lago?” And I said, absolutely, consider it done. So I said, they have to text you, Clay. They can’t text me, because we’ll be getting 1 ,000 of these. But yeah, go buy a book. Text Clay.
(Speaker 3)
And we’ll set up a dinner.
(Speaker 2)
I’ll make sure you guys have the absolute time of your life. I want to pull this up again one more time here, Jackson, because I think sometimes I’m a poor communicator, and I need to work on communicating more effectively. So you go to Amazon. That’s step one, OK? Yes. You buy a copy of the book, Pop Quiz.
(Speaker 2)
What book? Under Siege. You buy a copy of Under Siege, and then you screenshot a picture of that, and you text my phone number. It’s 918 -851 -0102. Folks, that is my cell phone number. So we’ll keep that private between you and me and everybody.
(Speaker 2)
And then when you text that to me, you have a chance to win a backstage pass to the actual in -person business workshop. That’s a business growth workshop, December 4th and 5th, featuring Eric Trump in Anaheim, California. And you have a chance to win dinner with Eric Trump and myself at Mar -a -Lago. Now, someone says, when does this contest end? Now, Eric, your birthday was hijacked, OK? So your birthday was hijacked.
(Speaker 2)
January 6th is this man’s birthday. He now has to switch his birthday. Uh, cause no one wants to talk about his birthday on January 6th anymore. So we’re going to run this promotion until November 5th. That’s like birthday. No, no.
(Speaker 2)
So we’re going to run it till October 14th. This just did. It has to be between October 14th. That’s why we’re clarifying. So between now and October 14th, now folks, let me just clarify this real quick here. So make sure I’m, I’m leaving you with some good clarity here.
(Speaker 2)
One, you buy a copy of under siege on Amazon. to step one. Step two, you text a screenshot of that purchase to my cell phone number, 918 -851 -0102. Three, you have to do that before October 14th. Before October 14th, this just in, it has to be before October 14th. And you have a chance to win a backstage pass to the upcoming business workshop.
(Speaker 2)
You have a chance to have dinner with Eric Trump at Mar -a -Lago. And I want to tell you some benefits of buying the book.
(Speaker 3)
One, I’ve read the book. It’s incredible. If you’re a father out there and you want to learn about mentoring your kids, it’s a great book. If you want to learn about American history, it’s a great book. If you want to make America great again, it is a great book. It’s a book you got to have.
(Speaker 3)
Now here is just a quick editor’s note. You do not have to buy a copy of Eric Trump’s book Under Siege to be entered into the drawing.
(Speaker 2)
Just text the number. All you have to do is just text the number 918 -851 -0102 and you will be entered into the drawing for a chance to win a copy of Eric Trump’s book Under Siege.
(Speaker 23)
and a once -in -a -lifetime opportunity to hang out with Eric Trump and Clay Clark at Mar -a -Lago, and win a backstage pass at the upcoming Thrivetimeshow . com two -day interactive business workshop. Again, you do not have to buy a copy of the book to be entered into the drawing, but it would be great if you’d buy a copy of the book, because that would make sense. However, that is all, and now back to the interview. Also, Eric, a final question here for you. You are donating a portion of the proceeds to support Charlie Kirk and his continued mission there.
Could you tell us about that briefly there and then we’ll let you get back to what you’re doing today, sir. Yeah, well I was on with Benny Johnson. Benny Johnson was a great friend of Charlie Kirk’s, as you know, and you know Benny, and Benny’s a very good friend of mine, and you know, Cash Patel is a very good friend of mine, and was a very good friend of Charlie’s. I mean, You watch everybody else up on that stage every single day as they got to the bottom of exactly what happened and they brought justice to what happened or are trying to bring justice to what happened. And it’s kind of unthinkable.
But you know St. Jude, and I talk a lot about St. Jude in this book, because fighting pediatric cancer has always been a cornerstone of my life. But Charlie truly, truly, truly was the epitome of being under siege, not only in the movement that he helped create, but obviously in how his life was savagely taken. My book came out three days, two and a half days before Charlie’s assassination. You better believe he would have been the final chapter of this book as just another illustration of what these people will do at any cost. to try and win, because it’s who they are. It’s the not -so -tolerant left.
And we can never let our voices be extinguished, Clay. You stood on that stage, as well as anybody I’ve ever seen stand on a stage. You did at Reawaken events all across the country, which you funded out of your back pocket, because you believed in America. You believed in a greater country. And you were on that stage every single day. You know I was on that stage with you every single day.
And I was on the turning point stage with Charlie all the time. on stages across the country and three campaigns. I’ve stood on thousands of them. And honestly, they don’t want us to stand on that stage. That’s why they’re sending bullets from rooftops. They don’t want us to go out there with a bullhorn and have loud, independent thought.
When they see these beautiful arenas full of kids and they’re cheering, they’re celebrating, they’re holding American flags, they don’t want that. And so they want to silence us. They want to silence us. want to silence our voice. That’s why they killed Charlie. That’s why they tried to kill my father.
That’s why they sent 112 subpoenas to me. That’s why they wanted me in jail, and my father in jail, and Don in jail. That’s why they made up the hoaxes. They wanted to see us destroyed and gone with no voice, with no money, with no company, with no political aspirations. Gone. And we can’t allow that to happen.
And so we need to make sure that Turning Point continues. We need to make sure incredible patriots like you continue to spread sensical speech, pro -American values, pro -religious, pro -constitutional values. And that’s why I want to donate the funds to Turning Point. I want to donate a portion of the funds to Turning Point, because we can’t allow anarchy to win, and we can’t allow voices to be deleted. And we need to keep Charlie’s legacy going. Eric Trump, thank you so much for joining us.
Pastor Jackson, thank you so much for joining us. Absolutely. Eric, have a great day. We really do appreciate you. Everybody go out there and buy that book, Undersea. Just not too early to buy your Christmas gifts.
And if you have a Democrat in your family, buy them a copy as well. Eric Trump, take care. Thanks, guys. See you later.
Transcribed with Cockatoo