Are you fighting through adversity in route to your goals? Learn how Rashad Jennings went from being an overweight asthmatic high school fifth string running back to a starting NFL running back for the New York Giants, a Dancing with the Stars winner and now a best-selling author.
BOOK – The IF in Life: How to Get Off Life’s Sidelines and Become Your Best Self – Rashad Jennings – (Former American football running back. He was drafted by the Jacksonville Jaguars in the seventh round of the 2009 NFL Draft. He also played for the Oakland Raiders and the New York Giants)
Visit Rashad Jennings Website:
Find out more about the Rashad Jennings Foundation:
- Who is a better dancer? You or Victor Cruz, the Salsa king?
- Growing up chubby, overweight and struggling with asthma you defied the odds and made it to the NFL, and in route to doing so you also convinced your Dad to stop smoking and drinking can you share how you did this?
- I sincerely believe you played 7 seasons in the NFL and won Dancing with the Stars as a result of deciding to get off of the sidelines and to become your best self, which is why I think you are uniquely qualified to be the author of THE IF IN LIFE How to Get Off Life’s Sidelines and Become Your Best Self, can you tell us about your new book?
- I saw that Michael Strahan wrote the forward in your new book. What is the relationship that you have with him?
- Relationship with Michael Strahan
- Been a fan for a very long time on and off the football field
- Played on the same team and watched him transition to entertainment industry
- He is now known more for his off the field career than when he was on the field and that is something that Rashad respects
- Tell me about your personal journey of faith?
- My understanding is that every off season, you have learned a new skill (poetry, spoken word, dancing, etc)… tell me about this?
- I understand that you are one of the most disciplined people on the planet, what type of motivation did you carry after being a 7th round draft
- Tell me about your gluten and dairy free diet and your secrets to staying as in shape as you are?
- Rashad’s diet
- Gluten and dairy free – very intentional about his diet.
- Sleeps in a hyperbaric chamber.
- You only get one body. Take care of it. Your body has no choice to respond to what you put it through.
- Rashad wakes by 7:45am every day even without an alarm clock
- What keeps Rashad busy during his day:
- Drink water
- Brush teeth
- Drink the same shake 350 days per year
- 2 sources protein
- Raw milk
- Almond milk
- Oatmeal peanut butter
- Work out
- Lifting weights
- He writes every day.
- Loves eating sushi
- Plans his day out but loves to leave some room or spontaneity
BOOK – Made to Stick: Why Some Ideas Survive and Others Die – Chip and Dan Heath
How to get other to pay attention to your idea:
- You only use 10% of your mind
- The great wall of China is the only man made thing you can see from space
The SUCCESs Model by Chip and Dan Heath:
- All ideas that get stuck in your head
- Simple – Simplicity isn’t about dumbing down, it’s about prioritizing. (Southwest will be THE low-fare airline.) What’s the core of your message? Can you communicate it with an analogy or high-concept pitch?
- Unexpected – To get attention, violate a schema. (The Nordie who ironed a shirt…) To hold attention, use curiosity gaps. (What are Saturn’s rings made of?) Before your message can stick, your audience has to want it.
- The Steve Currington Hoax Story – Tulsa man uses crime to promote business
- TULSA, Oklahoma –
- Cell phone video captured someone taking off with a man’s truck, but was that actually what happened?
- A south Tulsa businessman posted the video Friday, asking for help finding the truck, but told News On 6 it was a hoax.
- The video went out on social media Friday and received thousands of views. But it was nothing more than a way to attract attention to Steve Currington’s business, raising the question, how far is too far?
- Concrete – To be concrete, use sensory language. (Think Aesop’s fables.) Paint a mental picture. (“A man on the moon…”) Remember the Velcro theory of memory—try to hook into multiple types of memory.
- Credible – Ideas can get credibility from outside (authorities or anti-authorities) or from within, using human-scale statistics or vivid details. Let people “try before they buy.” (Where’s the Beef?)
- Emotional – People care about people, not numbers. (Remember Rokia.) Don’t forget the WIIFY (What’s In It For You). But identity appeals can often trump self-interest. (“Don’t Mess With Texas” spoke to Bubba’s identity.)
- Stories – Stories drive action through simulation (what to do) and inspiration (the motivation to do it). Think Jared. Springboard stories (See Denning’s World Bank tale) help people see how an existing problem might change.
FUN FACT – When public speaking you MUST use the Quad:
- Action Item
How Google Works – The Proof is in the scoreboard
- Google the following
- Tulsa cookies
- Tulsa new homes
- Tulsa mortgages
- Tulsa men’s haircuts
DEFINITION MAGICIAN – Mnemonic – Mne·mon·ic – A device such as a pattern of letters, ideas, or associations that assists in remembering something.
Steve Currington’s original coach –
Who is Steve Greene – http://drstevegreene.com/
- Dr. Greene received his Ph. D in marketing from Memphis State University. He has worked in television station management and worked directly with over 80 stations throughout the United States. He has worked in marketing capacities with McDonald’s, Jiffy Lube, and Stanley Steamer. He has owned restaurants, a national advertising agency and a syndicated marketing research firm. Dr. Greene has served as the Dean of the College of Business and professor of marketing at Oral Roberts University. Dr. Greene’s marketing focus is on the management of customer satisfaction and measuring the impact of marketing strategy and tactics. He is an owner-friendly marketer and understands unit economics and how it relates to marketing and the impact on profitability. He is a nationally known speaker and trainer in the fields of marketing and customer relationship management. He has been married to his wife, Anette, for 40 years and has three grandkids.
NOTABLE QUOTABLE – “Vision without execution is hallucination” – Thomas Edison