Search Engine Optimization | “Clay Has Magnified the Reach We Have. It’s Allowed Us to Be Selective About Clients We Take.” + Learn How to Optimize Your Website + Join Tebow At Clay Clark’s June 5-6 Business Conference!

Audio Transcription

Transcribed with Cockatoo

(Speaker 5)
Paul Hood. I’ve been a CPA for 33 years. And what kind of growth have you and your great team had here over the past, let’s say, five, six years?

(Speaker 1)
When I met you five years ago, we were doing 3 million. This year, we’ll do 24 million. It’s immeasurable, Clay. Earlier, I had mentioned we brought in 400 new clients organically in three months, two and a half months. All of them were what’s called inbound liens, meaning they reached out to me. They weren’t referred to me by another client.

(Speaker 1)
They were actually Googled. You and I first met, I said, people don’t look for CPAs on Google. They call their friends or whatever. And you smiled and shook your head and said, okay. And you set out to prove me wrong, and you did. And so anybody, especially in the service business, you can call me. And I’ll tell you that I didn’t believe Clay Clark for a minute, but it has magnified

(Speaker 1)
the reach that we have. And what it’s done for us, Clay, it’s allowed us to be selective on what clients we take. And these clients are calling us. They literally, we don’t have to pick up the phone and call them, they’re calling us.

(Speaker 1)
And it’s 100% off of Google, Google searches. So I’ll admit it right here, you proved me wrong.

(Speaker 2)
You know, Z, the other day I was listening to our podcast, cause I want to make sure the quality control is there. Sure. We have some errors from time to time, but I just want to make sure that the show is working right. And I went on this crazy new thing called the internet

(Speaker 2)
What fight I know and then I thought wait a minute I go on this thing a lot. Yeah, and for the first time I thought you know what I Wonder I wonder see if our ability as the thrive time show I wonder if my ability as the owner of a marketing firm, I wonder if my ability to always be top in Google for all of the companies I’m involved in, if that has anything to do with my success.

(Speaker 18)
I started thinking, I’m like, I mean,

(Speaker 2)
if you Google Tulsa Man’s haircuts and we come up top, elephant in the room, or. Yes, it doesn’t matter. cuts and we come up top. Or, if somebody Googled my partner’s business, Oxifresh, if you Google carpet cleaning quotes, they have 150. How many reviews today, Andrew, carpet cleaning quotes? Google search that. How many reviews does Oxifresh now have? Is he willing to take a guess? How many do you think Oxifresh has?

(Speaker 5)
O’Reilly What do you say, Andrew?

(Speaker 13)
Lewis What is the guess?

(Speaker 5)
O’Reilly How many reviews do they have? Yeah, how many reviews do they have?

(Speaker 13)
They have 157,186 Google reviews.

(Speaker 2)
I got to thinking, I wonder if being top in Google with 157,000 reviews everywhere in the world. Imagine if you typed in optometry and anywhere in the world you were top.

(Speaker 12)
That’d be cool.

(Speaker 2)
I wonder if that impacts his sales. I wonder if he’s doing well because of that, or is that an anomaly?

(Speaker 12)
No, I tell you what, it’s a new world order out there. It’s a new game, and us old dogs have been around a long time. We remember back when all you had to do was get the biggest ad in the phone book.

(Speaker 2)
But you teach about the three little pigs. You talk about the three-legged marketing stool we talk about this Yes, so even right now as we speak right now you have billboards that are up all around Tulsa Mm-hmm, and you have radio commercials and you have internet marketing my friend. Why would you have all three the trifecta?

(Speaker 5)
Why would you not just have one we see when you’re out fishing down the hole you put three poles in the water

(Speaker 12)
You’re more apt to catch you a fish.

(Speaker 5)
When you’re out fishing in the hole?

(Speaker 41)
Yeah.

(Speaker 2)
Is that, are you referring to ice fishing with Bjorn?

(Speaker 12)
Well, yeah, Bjorn, no Sven.

(Speaker 5)
Have you been ice fishing before? No, Sven, no I haven’t. Can I tell you about it real quick. Oh, please do, please do, because I know you spent a certain amount of your time up in the great white north. I’m going to pull up a video so you can see real quick, because this is a true, true story about ice fishing, putting more lines in the holes, we’re talking about here. So if you go ice fishing, and we’ll say Minnesota, and let me type the word auger after it. Okay, so this is in Minnesota, where you have somebody who’s getting ready to go ice fish.

(Speaker 5)
Okay. Now, I have never been ice fishing, because I grew up in Oklahoma, and when I was like 12 or 13, I got invited to go. So for the first time in my life, I go ice fishing. The first part of the experience that freaked me out

(Speaker 5)
was that we drove onto the lake with a truck. Oh yeah. we drove on to the lake yes with a truck oh yeah now Z I don’t know about you but when you are ice fishing and you are you’re in a truck a large f-250 driving on a lake would that freak you out at all I just like to moderate freak out factor so then the guy worse never I’m on the ice, I drove onto the ice with my friend’s father, Ron Rauschendorfer, in an F250 truck in the middle of a lake. And then he proceeds to get out an auger and he does this.

(Speaker 18)
Listen, this is the way he’s doing it.

(Speaker 54)
Let me cue it up here.

(Speaker 5)
I want to see a competition here.

(Speaker 53)
That was pretty f***ing sweet, wasn’t it?

(Speaker 19)
Whoa, hey!

(Speaker 52)
Wow!

(Speaker 5)
Check that out, Andrew. Ha ha ha.

(Speaker 19)
I saw you drilling holes.

(Speaker 5)
He doesn’t have to wait for you to start. Bulls***.

(Speaker 12)
These guys curse a lot while augering.

(Speaker 7)
Y’all ready for this?

(Speaker 19)
Here we go. This is the honky version John Henry. On the left here, on my left. Here we go.

(Speaker 14)
This is track with John. Ready? Henry on the left here on my left there we go

(Speaker 51)
Ready one go

(Speaker 12)
Now they’re flippantly digging through the ice while the truck is parked right next to them so smart

(Speaker 2)
Are we drilling a hole in the ice right now, and they say yes, could you fall in and this is I remember? I’ll never forget this. I remember the statement was made by one gentleman. He goes well not not very often not very often So then you look at the kinds of houses that they put on the lake.

(Speaker 5)
I’ll pull it up real quick.

(Speaker 48)
This is …

(Speaker 12)
They’re like sheds, right? They drag on there?

(Speaker 43)
You get them up.

(Speaker 5)
Oh, it’s more than a shed.

(Speaker 26)
Go up, go up.

(Speaker 50)
Yeah, yeah, go up.

(Speaker 5)
They’ll put a flat screen in there.

(Speaker 35)
Oh, you got me on. Oh, he spit it out.

(Speaker 2)
Oh my gosh. You can sleep in there. Oh yeah, that’s nice. And then occasionally you’ll drive by a house that did this.

(Speaker 5)
This is an ice house that is…

(Speaker 17)
Oh no. Fell in the lake.

(Speaker 2)
And they sleep in their houses.

(Speaker 12)
Oh my goodness.

(Speaker 2)
So I’m like, have you ever been sleeping and then the house started to fall into the ice, like the ice underneath you started to collapse and your house went in? They go, not really, I mean it’s gone down a few feet before where I got panicked. I’m like, so you just woke up and got out before you died in a frozen tundra?

(Speaker 2)
And they’re going, yeah, yeah, yeah, pretty much. And if you are from Minnesota, or you know Minnesotans, this is how they handle it. You say, so what are we gonna do in the light an ice house now that we’ve been now we’ve been out here for two consecutive days drilling holes everywhere trying to find the right ice and putting an ice house out there my next question z is what do we do now well what what what you get those lights down there and this

(Speaker 2)
is the response they said oh we’re going to get some uh beer gonna go to town so my friend’s father i’m like at the time like, he goes to town and he comes back

(Speaker 5)
with a ton of Molson Ice, this Canadian beer.

(Speaker 33)
Oh yeah.

(Speaker 18)
Alright, don’t you know, it’s time to do this. Ah, you know, let’s do it. And they all talk really slow and very,

(Speaker 2)
oh, let’s just get started, Bjorn.

(Speaker 28)
Sin.

(Speaker 5)
Oh, Rauschendorfer. So, and then, don’t you know, and you know, Stop that kind of thing and they’re just talking and I’m going who brought the hot dish so do we because in fishing see you typically

(Speaker 36)
Go

(Speaker 5)
reply fishing there’s a little action there Their action is you put the line in and then you do nothing at all except drink beer for days, and you know why Because you’re watching a TV screen that shows the fish below the water, so you can see they’re around, but you can’t cast,

(Speaker 5)
or there’s no action. And they don’t want you to talk because you don’t want to scare the fish. Right. So now you’re sitting with a grown man in his 40s or 50s drinking molten ice while you’re freezing half to death, waiting for a fish.

(Speaker 2)
And you can see them on the screen and there’s nothing you can do to make it go faster.

(Speaker 12)
Oh my goodness. This sounds like a fun day.

(Speaker 5)
And then in the event that they get a fish, what they do is then they clean the fish right there. These are real men here. They’re not going to take it to the store that does this nope and then they’re gonna cook it right there and it has bones in it yeah see so you almost like yeah you’re eating walleye though and you’re almost dying I mean I seriously took a bite at a walleye and it’s like

(Speaker 5)
ah because there’s bones everywhere and I’ve been doing yeah no one told me that’s how you eat fish see the whole thing was not a good experience. I wonder where it went bad. I mean, it sounds like so much fun. I mean, every step of the way. Now, unlike ice fishing, on today’s show, we’re going to teach search engine optimization.

(Speaker 5)
Now, Z, we can now, with today’s technology, you can see where the fish are. Yes. The customers. Yes. You can see where and grab them. You could. What you could do, we’re going to teach you

(Speaker 3)
the equivalent of putting three lines in the hole.

(Speaker 39)
There you go.

(Speaker 5)
We’re going to teach you the equivalent of dragging the entire lake with a net to catch all the fish.

(Speaker 38)
Come on, now.

(Speaker 2)
And we’re going to give you the equivalent of throwing in sticks of dynamite in the lake. Come on. That’s an optional upgrade. Which leads me to my final fishing story before we start this show. Z, do you ever go fishing?

(Speaker 12)
Not very often, but I mean I have been.

(Speaker 5)
Dateline, Minnesota, I’m 12 again. I go back there. And another one of my friend’s father said, Hey, if you would like to go fishing, Clayton, I’d like to take you. I said, Oh, okay, yeah, let’s do it. He says, Oh, don’t you know, we’ll take you out there. So when the ice melts in Minnesota, it’s great fishing time because the fish come up to the surface looking for food. So the ice is melting there on Lake Washington and there’s lakes everywhere.

(Speaker 5)
And so we get out there on that boat and we’re zzz, zzz, and I’m going, what’s the goal? He said, well, the goal is to try to catch some fish. And I said, okay. So zzz, zzz, and I’m just unbelievably bored out of my mind, by the way. Do you want to come with? Do you want to come with, don’t you know? Do you want to come with? They always go to town and they say, come with. Not come with, but come with me. It’s, oh, you want to come with or we’re going to town.

(Speaker 5)
And town just means they’re going to a place of commerce. Any time you go to town, that means a place where they sell something. Right. We’re going to town, don’t you know? I’ll just keep fishing. He says, okay. So I got out a net, and I put the net in the water, and I could see the fish, because they’re swimming all around near the surface,

(Speaker 5)
and I got like, you know, 20, 30, not 100, but a lot.

(Speaker 36)
Okay.

(Speaker 18)
I put them in a bucket.

(Speaker 5)
How big were they? Sunfish. They were like football size-ish, maybe half the size of football and I put them in the bucket and then I put another net out and got another bucket I just kept kind of doing this bucket game well I’m a good fisherman I’m gonna stated goal is to get fish yep I’m getting fish there you go they come

(Speaker 5)
back in the truck they turn off the truck to get out there oh no oh no what are they dead I’m like yeah I mean I didn’t bring the water with them. They’re all dead. And they’re all like flapping around, the ones that are still alive. He goes, oh, no.

(Speaker 5)
It was like a crime against humanity. It’s like he was witness to fish holocaust.

(Speaker 12)
Oh, yeah.

(Speaker 2)
Then he explains to me that there’s a limit, and I guess there’s like a wild commission or something who regulates how many fish an adult man can get yeah the Lake Rangers so I’m like what happened they go oh no because it’s like a big fine I guess it’s like nasty if you get like more than limit it’s bad what was the limit on him did you ever hear I don’t know but it’s not like I had personally gotten like 50 times the limit all of us combined in like 30 minutes.

(Speaker 2)
Yeah.

(Speaker 22)
And I was so proud of my achievement. Oh sure.

(Speaker 5)
And he’s like, oh God, you can’t do that. We got to get rid of him. So I did another faux pas because he went, he went, because he had to go get some stuff to clean the fish and all that. I know what he’s doing. He said, you got to get rid of him.

(Speaker 2)
He was so mad. Oh, you gotta get rid of him. Oh, no, and I’m thinking

(Speaker 41)
Okay, okay. Well you won’t get rid of him. So I set him on fire. Oh

(Speaker 35)
Fire. Yeah, I just had gas made a big fire pit and I just set him on fire and

(Speaker 2)
I have never been the guy wasn’t a yeller. He wasn’t a cursor. He’s not the kind of guy that would curse me out but he looked at me with those dad death eyes oh yeah you have ruined my life yeah well I mean and I felt bad I’ve never gone fishing since anyway we’re gonna teach you how to fish with dynamite how to put three poles in the hole and a drag that leg to get all of the fish it is the search engine domination conversation with C and the Z.

(Speaker 15)
Some shows don’t need a celebrity narrator to introduce the show. But this show does. Two men. Eight kids co-created by two different women. Thirteen multi-million dollar businesses.

(Speaker 10)
Ladies and gentlemen, welcome to the Thrive Time Show.

(Speaker 5)
Now three, two, one, here we go!

(Speaker 21)
♪ We started from the bottom, now we’re here ♪ ♪ We started from the bottom and we’ll show you how to get here ♪ ♪ Started from the bottom, now we’re here ♪

(Speaker 5)
♪ We started from the bottom, now we’re here ♪ Yes, yes, yes, and yes. It is always X to see when Z is next to me. Sir, how are you? I am fantastic, Clay. You’re smelling and looking really good today. You are smelling and looking like a million bucks, I’ll tell you that. Is that good? Because a million dollars is … Money’s kind of dirty, and people aren’t … You’re looking and smelling like dirty currency that’s been exchanged between hands of people

(Speaker 5)
that could potentially be. Yeah, you look like construction. You look like a million dollars that’s been exchanged between construction workers and people at brothels. Wow. I feel so much better. I feel so much better.

(Speaker 3)
I feel so much better today. Thank you.

(Speaker 39)
Wow. That’s pretty dirty you’re looking. I feel so much better today. Thank you. Wow.

(Speaker 12)
Wow.

(Speaker 49)
There you go.

(Speaker 12)
That’s pretty much a passive aggressive.

(Speaker 5)
Just talk to the show. I want to ask you this because the listeners out there want to know.

(Speaker 2)
What does a typical weekend look like for you?

(Speaker 27)
Oh, good question.

(Speaker 18)
Like this weekend, you know, I don’t know what you’ve been doing since I had a really big weekend What’d you do? Friday evening my son my middle child graduated from optometry school really yeah big deal

(Speaker 2)
Yeah another doctor to optometrist yes, that’s impressive You know what I have was a reading a lady’s home journal And they read that they said that any of the time you have a business partner who produces kids that two of the three of those kids become optometrists Your friend must be the man

(Speaker 12)
Get a mega point for that. Nope turns out I didn’t read that ladies home journal. I just made that up. Oh So I did that on Friday and then I ended the weekend Sunday with the big watch party at my house which I do on Sunday evenings for Game of Thrones. So you got together? We only have yeah there’s not many shows left so big big dinner and… How’s it gonna end in your mind? The show? Badly. How’s it gonna end? Tell us, tell us, give

(Speaker 12)
us your predictions. The show’s recorded here previous to the last episode. Right. So only… I don’t think Daenerys is going to make it. They’ve turned her into Craig Cray, which is disappointing at best because she came from nothing. She pulled herself up by her boob strap. She started from the bottom and now she’s there.

(Speaker 12)
Right. And she’s got her own little dragon and everything. I just don’t think it’s going to end well for her. Really? I just don’t think it’s gonna I don’t think it’s gonna end well for her really and It’s unfortunate really. Yeah, I don’t want to do any spoilers from set that’s how many people were there

(Speaker 33)
Usually

(Speaker 35)
10 to 12

(Speaker 2)
It was the no talking rule in effect or were people texting and talking to each other what during the watching of the of the

(Speaker 12)
At the show there’s no there’s no talking during the show so yes,’s a hard rule. That’s a hard rule. I’ve seen this rule be enforced. Yes and it was my nephew’s 18th birthday. Wow. So we celebrated his birthday, we had a watch party and there you have it. But Sunday nights it’s kind of like everybody comes over to my house anyway and that’s kind of our family night. It just so happens we have Game of

(Speaker 2)
Thrones on. Is this at the Zellner Ranch? Yes, this is at the Rockin’ Z Ranch. Okay, nice, nice. So you’re at the Zellner Ranch watching Game of Thrones. John and I this weekend, John, will you tell Dr. Z what we were working on this weekend? We were working on a book, a new book. Oh, fantastic. And this book, the tricks, and the secrets of making

(Speaker 5)
millions online.

(Speaker 14)
Come on, that’s it. That’s what you were working on. I was working on ladies’ home journal quilting for you. That’s what I was reading. I feel like we were on miscommunicating.

(Speaker 5)
Let me tell you what John did to me.

(Speaker 3)
Are you a good quilter?

(Speaker 18)
Because I’ve always wanted to learn.

(Speaker 34)
I can crochet.

(Speaker 5)
Oh yeah? Oh, yeah, I’ve always want to learn let me tell you what John did to me and let me tell you let me tell dirty This is dirty money. Oh, this was a dirty move. Oh, John says we got a conference coming up here in June and If you have the book done We have a lot of people always asking for you to write another Book on search engines because the first one we did is called start here and in that book see we teach the search engine moves Oh, yeah, but people were always asking for a book just about SEO. And so he’s like if we get it done this weekend, I can typeset it and I can get it there for the

(Speaker 5)
conference. Now did you sense the manipulative nature of that? I mean certain kinds of manipulation is good, but did you sense the manipulation of the puppet master? I feel manipulated right now. Step one, this is what Napoleon Hill said. Napoleon Hill says a dream, a dream But I mean just did you sense the manipulation of the puppet master? I feel manipulated because then he what’s here’s a step one He just went to pulling hill said napoleon hill says a dream Z a goal is a dream with a deadline a goal right is a dream with a deadline. I love that I love that. So he floated the deadline idea. Oh, yeah, so he goes well, you know if I get it done by monday

(Speaker 5)
Sure, you get it done by monday, then we could have it out by the conference. Well I mean you know I mean if. So one it’s definitely giving a deadline. Two is it’s calling me out going you think I can’t write a book this weekend you son of a that’s why it’s like a beep. You son of a boop boop boop boop boop boop. I did what I do I did what I did this is my system. Grinder. I opened up the the the liquor cabinet that consists of your vodka you brought over. Oh yeah that’s nice. I go on the drip method.

(Speaker 5)
I put on the blinders which is what you do is you just drip. Did you make a poor man’s margarita? And you just you drip on it though all weekend. Oh yeah. So you’re

(Speaker 2)
you’re never really you’re not driving anywhere, you’re not going anywhere. Right. What you are is you’re in the author mind. Oh yeah. Now Z, have you ever played video games?

(Speaker 12)
Yes, I have, yeah.

(Speaker 2)
You know how there’s kids, well I’ll say kids, 30 year old men.

(Speaker 34)
Oh yeah.

(Speaker 5)
Who you see them on a Monday. Seriously, you’ll see a 30 year old man on a Monday and you’re like, Greg, how was your

(Speaker 2)
weekend? I was playing all weekend man. I finally took over that CD, bro. Getting next to the next level. I couldn’t find the password for the unlimited.

(Speaker 45)
I hit level 87 last night.

(Speaker 5)
Anyway, wait a minute. You’re a grown man and you spent all weekend playing video games. Like, I almost beat the game.

(Speaker 35)
Almost, man.

(Speaker 5)
I got into this war online with this guy from China with a headset thing where …

(Speaker 12)
What are these games where you can talk smack via the headset? Did you ever see that South Park episode where the guys are down there grinding in the basement on this game? No. They never left the game, and so the mom would come down and feed them, and then she’d bring a bucket underneath them at times.

(Speaker 12)
It was the funniest thing. There was this one guy that was dominating the game. Dominating. They had to be in the periphery building building up their character, so he wouldn’t kill him You know I finally got it where they could take you on. Oh, it’s the funniest

(Speaker 5)
I’m gonna tell you the last time I played a video game I was like 12 or 13 or some age or ever the last time I played a game where I was like this This is I got to stop and I’ve never really played since that time, but man. I it’s this game Sim City. Oh, yeah. Oh, I never played that The last time I played one. Oh, no, you guys might have heard of it the Oregon Trail really? Yeah, I hate Sim City. Have you ever seen Sim City? I know the concept. I never played it Let me just show you real quick why I hate you build a city, right?

(Speaker 2)
Well, cuz you’re doing it. We get started. Uh-huh. This is what happens is. Oh, is, so you go here, I mean Google search Sim City. I played games where you build up cities, but then the point is to make armies to go.

(Speaker 14)
Oh, civilization.

(Speaker 12)
Yeah, they’d go, you know.

(Speaker 2)
Well, this is what you at Sim City, this is why this game is such an addictive, horrible game. It’s just unbelievably fun to play and just terrible. Because one, you start off know a total you’re the mayor of this new town and you’ve got a total of like 10 million dollars to start right and what store what a bargain you say what what store do you oh you get to open four stores let’s say so what stores can you open okay and you have a population

(Speaker 2)
of 25 people that move to town right and you have to actually it has to make sense so you have to tax people at the right rate and these jerks have thought of everything so if you because I learned to play games by messing with the rules so if you raise the tax rates up to 90% these jerks have thought about what happens so literally when you raise the tax rate to 90% nobody works they just quit working they leave town yeah and when you lower the tax rate down to like 4%, then the economy’s booming everywhere. And then like when you don’t have police, there’s violent crime everywhere.

(Speaker 2)
And when you put too much police, people start moving out to the woods.

(Speaker 5)
It’s so crazy, the game.

(Speaker 48)
I hate this game.

(Speaker 12)
But it’s so good.

(Speaker 5)
Oh my gosh, they must be capitalists. And then you feel like you’ve accomplished something so all weekend. You know you you finish. I was like 13 I was 14. I think I blacked it out Z, but someone says well. What’d you do all weekend? I was like oh, I built this unbelievable city, and that occurred to me. I’m a nerd

(Speaker 12)
Well wait a second what were your first four buildings? This is I’m just I can’t I do you remember no

(Speaker 5)
I don’t I just remember that this game was the best game ever cuz that’s why I love building businesses. Yeah, I love building real things Yeah using the laws of cause and effect the game of the rules Much that you that you’ve learned from that then see that’s a good thing it could be but it just it felt like a great Thing but then I realized I didn’t actually do anything. I just played a game What’s like reading a book you learn something learn some principles you learn the principles exactly that you learn guys are talking off the ledge

(Speaker 2)
I felt pretty bad about my let’s just play right now You learn some principles. Yeah, you learn the principles. That you can use. Exactly, that you learn down the road. You guys are talking me off the ledge.

(Speaker 14)
I felt pretty bad about myself.

(Speaker 12)
Let’s just play right now. No, let’s do it right now.

(Speaker 14)
Why do a show?

(Speaker 47)
Let’s just talk.

(Speaker 5)
All right, I’ll see you guys later. We’ll get a Zimzalabim to go to. them with Z enthusiasm where Dr. Z won’t boo you. Okay. Because if you bring that weak sauce, Z you know that weak sauce. I hate the weak sauce. That non-offensive, quiet in a meeting. Z talk to me about how, don’t you hate it when a confident person is quiet in the meeting like you ask them a question and you say, did you get it done?

(Speaker 5)
They go, don’t you hate that lack of confidence?

(Speaker 12)
I dislike that. I like it when people are confident. Yes, they they articulate Yes, they pronounce. Yes, they project. Yes, and they communicate so effectively

(Speaker 5)
Great pronunciation. I’m gonna axe you. Well question you okay? I’m afraid okay there I just switched it up there. You said I had a straight in my ability to mispronounce things. Okay, you ready? I’m these testimonials in a row with a lot of passion I will cue up the the music and dr. Z shall bring echoes Sound effects distractions actions whatever he wants to bring all right go for it before we started working with clay

(Speaker 13)
We might have we might have had eight evaluation lessons in a month

(Speaker 2)
Maybe one or two like I don’t like I don’t like you know like I don’t like I want to call it off like I don’t I don’t we need to know who he is first otherwise I’m listening to a testimony

(Speaker 13)
I don’t know who is my mind so Levi Nixon the founder of tumble smart ago okay says before we started working with clay we might have had eight evaluation lessons in a month Maybe one or two in a week But now at this point we have had eight this week eight evaluation lessons this week Just tomorrow we have five evaluation lessons and our schedules getting so

(Speaker 13)
packed out that we’re borderline running out of room.

(Speaker 5)
I don’t like this test one, it’s different in my industry, Z. I’m a doctor.

(Speaker 12)
I’m a doctor.

(Speaker 5)
It doesn’t work for doctors. That doesn’t apply.

(Speaker 2)
This SEO system only works for tumblers.

(Speaker 38)
And pizza places.

(Speaker 18)
What’s the next one?

(Speaker 13)
The next one?

(Speaker 2)
Yeah, give us the Dr. Lai.

(Speaker 38)
Give us that one.

(Speaker 13)
Last August, we had 114 new patients compared to this August we had 180 new patients.

(Speaker 3)
Oh my goodness. You think that’s a lie?

(Speaker 12)
I’m not.

(Speaker 13)
Oh, so you’re good then. Nice. you count that up, you just can’t deny what an impact this new business coaching for dentists

(Speaker 12)
marketing approach has had on our office. No, no, no, I’m just saying the growth. Oh, it’s too much growth. It’s a something. It could be benign. I don’t know.

(Speaker 5)
MLKDentistry.com. What’s the next one there, Andrew? I don’t know.

(Speaker 2)
The listeners are unsure whether we can trust you.

(Speaker 46)
They’re just…

(Speaker 13)
The next one is coming in from Roy Cogshaw, the founder of RC Auto Specialist and Roy’s Garage. And his websites are rcautospecialists.com and thegarageba.com. Wow. Sounds incredible. Incredible. Well, Roy says, My name is Roy Cogshaw, and I’m from Tulsa, Oklahoma. I also have a place in Marina Del Rey, California.

(Speaker 13)
Actually, I am a client of Thrivetime, and Clay has helped me move my numbers on two of my businesses. One of my friends was his client, and he helped his marketing go up 1,200% in three months.

(Speaker 5)
O’Reilly. Imagine a company like Shaw Homes and they’re building homes, brand new houses. The average house is a $300,000 house. If you imagine getting, when you say 1,200 times more leads, let’s make that real for the listeners, because you’re a math guy. So if I’m getting 10 leads now, what’s 1,200% more?

(Speaker 14)
What does that mean?

(Speaker 12)
Well, let’s see, 100% would be another 10.

(Speaker 2)
So 100% growth would be 10 more leads.

(Speaker 12)
Right, so that’s 1,200 of those would be 1,200 more leads. I mean, 1,200 times 10 would be 120 more leads.

(Speaker 2)
So you’re getting 120 more leads in three months.

(Speaker 5)
Is that a lot of leads?

(Speaker 12)
In relatively speaking, yes. For that, yes.

(Speaker 2)
Now, see, I’m not gonna ask you about the specific business

(Speaker 15)
because I respect your privacy.

(Speaker 38)
You respect my privacy.

(Speaker 5)
But you are always, you’re always building businesses, aren’t you?

(Speaker 38)
Why not?

(Speaker 5)
And do you not have no-brainers for every business?

(Speaker 12)
I believe it’s one of the things you’ve got to have, you know, and we’ve talked about that on several shows, and I think the thing about it is that when you have a new business out there, and if you’re listening, please listen, if you have a new business, you really have to incentivize,

(Speaker 12)
I mean really, really, really, really incentivize.

(Speaker 45)
You’re really full.

(Speaker 12)
You know, instead of just saying, you know what, we’re really, really, really good looking and we really appreciate you coming in because we’re really something special. You have to have that call to action. You have to say, listen, I’m going to give you X. I’m going to make such a good deal that you can’t resist. You must come in.

(Speaker 12)
It’s like that tractor beam. You know when you get close to the Death Star.

(Speaker 5)
Yeah, I remember that.

(Speaker 12)
That’s like the no brainer. The Death Star is a no brainer. You get in that.

(Speaker 44)
Join me.

(Speaker 2)
People-

(Speaker 12)
And then I pull out, pull out, and they go, I can’t.

(Speaker 14)
I can’t.

(Speaker 18)
I can’t.

(Speaker 35)
It’s a dollar.

(Speaker 12)
I can’t. It’s a dollar for the first haircut. By the way, that dollar deal is hot. It’s hot news. It’s hot. I mean, people see that, they can’t stand it. They can’t. Half of them think, what’s the catch? Right. I’m just curious as to what’s going on.

(Speaker 5)
I’m going to go in there and … Oh, yeah. And almost they come in there expecting you to bait and switch.

(Speaker 12)
Oh, yeah. or they tell everybody. Oh yeah, it’s incredible. Like it’s not a scam. It’s not a scam. Wait, I remember I’m reclaiming scam to a good term. I’m sorry, it’s not a bad deal.

(Speaker 3)
Wait, no, bad can mean good.

(Speaker 5)
Bad can mean good.

(Speaker 12)
It’s not …

(Speaker 13)
Not positive. It’s not a not positive.

(Speaker 14)
Which is two negatives make a positive.

(Speaker 2)
It’s too big a growth. It could be benign. I don’t know. It’s a meeting. I don’t know. If two negatives make a positive, then I think the Patriots need to pick up Des Bryant and

(Speaker 43)
Terrell Owens.

(Speaker 5)
Isn’t that what we need to do? Hey, I was listening to the podcast. I have some really hot information that’s totally speculative in nature for the Patriots podcast.

(Speaker 14)
Okay.

(Speaker 2)
They’re looking at players that they can pick up and players that have a connection. So really cool stuff. They lost a lot of their coaching staff this year and they just brought in a former player, Gerard Mayo, to coach the linebackers and stuff. He’s all in. He’s a great Patriot guy. He has the hotel here in town. And Richard Van Noy. What hotel? What are we talking about? The Mayo Hotel. Oh. I pick up on things very slow. Now, but Kyle Van Noy is very, very good friends with certain people around the league.

(Speaker 2)
He’s one of their players. And it just looks like that Kyle Van Noy, some of his connections might be joining the team and some other guys’ connections. And there’s three names they floated this weekend that are making me cry that are pretty powerful. Oh no. Sue his entire career has said he always will go over for the big bucks he always has said. The dominant can sue. Yes he says he’s

(Speaker 2)
always gonna go for the big bucks he’s like I want to get paid that’s his whole deal. Oh yeah. And he’s been unapologetic and it looks like that recently some of his conversations have said my entire career. I wanted to get paid Now I want to win So he’s changed what he’s been saying which makes sense, but his whole career He said I want to get paid and it’s like Randy Moss Randy Moss always want to get paid and all of a sudden They’re like you probably got three years left, and he’s like I want to win anyone to the Patriots for nothing, right?

(Speaker 2)
So it looks like sue could be very close. And then. Oh, that’s just what we need. And then check it out. Apparently some dude connected to the team has floated out that Des Bryant has been working out and is being maybe, you know, can he give us one last run? And I love Des Bryant on the Cowboys or on the on the page.

(Speaker 12)
He joined the Saints and then like got hurt.

(Speaker 14)
I got hurt.

(Speaker 5)
Yeah, same week he signed for the Saints and then like got hurt ankle or the same week. He signed for the Saints He was out for the season, but he’s got great hands and they wouldn’t be expecting him to be a burner He just has to catch the ball which I can he can do well So don’t target and a great locker room guy to so highly no No, he’s not but the thing is people change see they become different people on the Patriots Well, they they’ve just put him next to Tom Brady in his locker and they’re just you know staring at him the whole time. I’m convinced that you and I could join the Patriots and Bill would look at us and say Z you are gonna become an All-Pro

(Speaker 5)
quarterback and you would say yes sir and next thing you know you’re gonna

(Speaker 3)
I’d be a slot receiver because that’s what they want little white guys to do

(Speaker 5)
that so. I think about slow white guys that just do what they’re told. Think about Matt Castle, a guy who never played a game in college. How do you not play a game in college? How do you not start? How does that happen? And then you get drafted. You’re a perpetual backup.

(Speaker 2)
And now you’re leading the Patriots to like an 11 and 5 record the year Tom Brady’s out.

(Speaker 42)
Unbelievable.

(Speaker 5)
How in the heck is like Jonas Gray running the ball looking awesome and then he sets the record for the Patriots then he’s off the team it doesn’t matter. How like every year is he I seriously I have no idea who’s gonna be on the team it’s so exciting. It is exciting and as usual they’ll be I’m sure. Remember last year last year on Mike you were like I don’t know this year I think this year he’s cling to his principles too much and it might be too hard. Remember that last year? Because they started off slow. Hiller No, I don’t recall that, Clay.

(Speaker 18)
O’Reilly They’re always talking about it.

(Speaker 5)
Hiller It doesn’t sound like me.

(Speaker 12)
O’Reilly Every year on his first report. Hiller I don’t. You must have, here again, you must have made that up.

(Speaker 14)
O’Reilly You’re talking about Dr. B.

(Speaker 13)
Hiller Oh, you’re standing. others. Some of them are saying, I don’t know if this will work for my industry. All right, so Jennifer Thompson, the founder of Fascianos Bridal, Fascianos.com, says, learning how to put a website together, learning how to optimize the website, learning how to blog, learning social media, because we had an old school website, and I think we got maybe 50 hits this month. And then once we improved our website as part of the business

(Speaker 5)
coaching. And John, she was never, since you’ve been working with me, she was before you. Right?

(Speaker 2)
This is Fasciano’s, 918-481-8697. Great lady.

(Speaker 14)
Yeah, she’s awesome.

(Speaker 2)
Z, it turns out the bridal business, you can make more money if you’re top of Google in

(Speaker 12)
the bridal business. Imagine that.

(Speaker 5)
And Z, the optometry business.

(Speaker 38)
Imagine all the…

(Speaker 5)
Except if you’re in Tulsa. If you’re in Tulsa, I will teach you all the tricks needed to make your website go down the search engines to get worse. See, I’ll get people reverse business coaching if you’re an optometrist in Tulsa. In Tulsa. Well, only in Tulsa, just get ready for some nonsense.

(Speaker 5)
Well, the thing about it is, we’re Thrive Nation. We try not to, you know, if we’re helping a dentist in Louisville, we’re not going to

(Speaker 12)
help another dentist in Louisville.

(Speaker 10)
Why is that, Zane?

(Speaker 2)
Well, because we have character. Business is kind of war.

(Speaker 5)
Well, it is war, but we we’re not gonna war against ourselves. So whoever gets to his first come first serve as we say.

(Speaker 14)
Pigs get fat, hogs get butchered.

(Speaker 12)
Come on that’s our logic.

(Speaker 5)
Business is war so we will start this war against ourselves.

(Speaker 41)
Yes we will.

(Speaker 3)
You go to that corner back to back they faced each other drew their swords and shot one

(Speaker 5)
another. Oh nice. Now Z what I’m gonna do right now is I’m going to teach one super move that will

(Speaker 2)
change the lives of our listeners.

(Speaker 40)
I want John to take notes.

(Speaker 35)
Whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa,

(Speaker 5)
whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, I wonder if these super moves that you’re gonna throw out today, I wonder how many people around the country have paid an exorbitant amount of money to learn the super move.

(Speaker 12)
Not from us, because we don’t choose to do it ourselves.

(Speaker 5)
I talked to a lady the other day who’s the top in the world at what she does. And she literally, as we’re getting off the call, she goes, hey by the way, how do I get top on Google? And I’m like, because this is a top control Google. Because there’s so much chamakri out there. And Jackassery.

(Speaker 5)
Sure. So I’m going to teach one move, John. Okay. And I would like for you to break down the details.

(Speaker 30)
Oh, here we go.

(Speaker 5)
So this is the super move.

(Speaker 2)
Okay, well, I’m going to give it just a little, I’m going to give a little, I’m already going to to keep up with me I’m gonna give the move and then the details and then John will break it down okay okay here we go your website must be canonically and mobily compliant your what you must build a canonical and mobile compliant website your website has to work well on mobile devices and on Google and Z when I say canonical the canonical is how Google

(Speaker 2)
refers to it it’s the canon of the Bible essentially, those first essential books, the canon of Google. Google, which was created by Larry Page and Sergey Brin out of their, when they were PhDs at Stanford, they built it on the Stanford server, they have defined what a good website is. And as far as I’m concerned, they are the gods of the

(Speaker 2)
internet. Because before that, no one used it. So I’m going to do a search real quick for the word dog. All the listeners do a search for the word dog. When you do a search for the word dog, you see that Wikipedia comes up top or near the top. And right here, John, at the top left, there’s a big word that says dog. How big is that font? It’s pretty large. It’s their H1 tag is what they’re called. H1. Okay, so let’s start there. You have to have effective H1 content on every page of

(Speaker 5)
your website. Now, John, why? Well think of it as if you go back to your college days or even your high school days, you’re writing a paper, right? So you have to put the title of the paper first. And so essentially it’s telling Google, it’s telling the users what the following text is going to be about. Step two, these are all steps under this canonical idea. Your site has to be hosted by a server that is consistent, John.

(Speaker 5)
Turns out if your website disappears from Google more than 2% of the time, Google makes your website disappear from the rankings, because Google doesn’t want people going to a website that’s not consistent. John, why should you host your website on GoDaddy and not with some local

(Speaker 30)
dude?

(Speaker 14)
Muckerman. Well, one, GoDaddy has 24-7 support. If it ever goes down for any reason, you can call them at any point. They also do frequent backups of your website. A couple of people have lapsed in their hosting. Dozens. A thousand. That’s a lot. Yeah, a bunch. So you can call them up and just have them restore it back. But having that 24-hour support is awesome.

(Speaker 5)
Three, you’ve got to have title tags. So if you go to the Elephant in the Room website as an example, by typing in Tulsa men’s haircuts, as most people do. You find us, we’re not just one in Google, but we’re number one, and then we’re there again in the organic, and then we have the videos that come up.

(Speaker 39)
Oh!

(Speaker 5)
Z, look, we’ve got one, two, three, four, five of the listings for Tulsa men’s haircuts. No, we don’t, we have six, because I spelled it wrong, six of the 10 Z, that’s pretty good. That’s dominating. Now Z, you have to have this thing called the title tag. You see it up here? You see it? It’s highlighted. It’s that blue text in the Google search results. John, why do you have to have a title tag

(Speaker 5)
that follows Google’s rules? Well, it’s the same thing as again, when you Google something,

(Speaker 14)
you want to know what you’re going to get into when you click that page. And so it’s just a snapshot of what the page is about before you actually get in there.

(Speaker 2)
Now John, this description text right here, why does the description text have to feature the keyword? Why do we have to have, someone’s out there taking notes, get your H1 text right, step one. Step two, host that thing on GoDaddy. Step three, get your title tag right. Step three, get the description right. Step four, get the keywords right. John, why do we have to get the meta title tag, keyword, and description right? Why can’t we just make stuff up?

(Speaker 14)
Well, everything has to match. Google is trying to serve the user, you, the Googler, the most relevant search that you’re looking for. Whatever you’re looking for, they want to say, hey, this is the authority on that term. That’s why your title tag, your descriptions, your H1 text, all that has to match and be relevant to the search.

(Speaker 5)
Now John, what if I’m fighting this idea? I want to host my website on a local guy. I don’t want to build my website. Next step, next step, Andrew, you’ve got to build your website on WordPress to be canonically compliant. Google loves WordPress. They love WordPress. John, why does the website created by Matt Mullenweg, who happens to be friends of the Googlers, why after Matt Mullenweg, Z, check this out,

(Speaker 5)
Matt Mullenweg wanted to build the perfect website. Right. So he researched Google’s rules

(Speaker 2)
and he personally did this thing called polyphasic sleeping.

(Speaker 12)
Wow, what a, wow.

(Speaker 5)
Which is what, polyphasic sleeping. Wow. Which is what polyphasic sleeping is the same thing that Thomas Edison did when inventing things. It’s where you work for four hours and sleep for 20 minutes and work for four hours and sleep and you never actually sleep eight hours.

(Speaker 38)
Wow.

(Speaker 5)
And he did this so he’s in like a hypnotic rhythm to create WordPress. And now a guy you’ve never heard of named Matt Mullenweg created WordPress

(Speaker 14)
and he designed it to be exactly what Google wants. John, why would a website rank higher if it’s on WordPress? Muckerman. Well, like you said, it’s exactly what Google wants. So, if you just follow the rules, WordPress is really awesome because they have these different templates in place, and so you don’t actually have to know how to code. And so, you can just find a template

(Speaker 2)
that you like and go from there. I certainly learned a dumb tax on this Z. It took me about a year of two years, five years, four years to learn this. But custom coding, it’s so terrible Z. Why?

(Speaker 5)
Because you never know what your coders are doing.

(Speaker 33)
Oh I know.

(Speaker 2)
And they break the site on purpose. WordPress is so great because we can teach anyone to

(Speaker 5)
do WordPress John, it’s so great.

(Speaker 18)
Right. WordPress is so great because we can teach anyone to do WordPress, John. It’s so great.

(Speaker 5)
Right. But what if I’m out there listening and I say, Z, what if I’m out there listening and I understand the rules now. I understand the rules. I understand the rules.

(Speaker 27)
Got the rules.

(Speaker 5)
I got the rules, baby.

(Speaker 34)
But I don’t want to do the rules.

(Speaker 18)
Well, then you pay the price.

(Speaker 2)
Well, Bing’s to coach you.

(Speaker 5)
Because you’re not a coach.

(Speaker 12)
You know what?

(Speaker 5)
I really want to coach you. But see, I had a contractor on one of the houses I was working on years ago who would pull me aside and say, Mr. Clark, how do I get to the top of Google? And I would tell him what to do. And he would refuse to do it? I don’t know. Well why ask you then? I’m just that’s what I’m saying what is going on? That’s crazy. Why would somebody ask and then not do it? Help us sort it out. Because what happens is is that it’s too difficult. Oh. In their mind

(Speaker 5)
it’s too difficult. It’s kind of like how do I get the top of Google and you’re like well there’s 12 rules and first is canonical and you’ve lost them at canonical. They’re like, they eyes glaze over like a donut and they pass out, throw up and next thing you know you’re

(Speaker 12)
in the ER with them trying to get them fluids back in their body.

(Speaker 2)
I would like to share how I came to have this knowledge. You want to know?

(Speaker 12)
Oh, is this scary?

(Speaker 5)
This is what happened. I was paying an SEO company like like 5,000 a month and not going to the top of Google Oh try another company 5,000 there come back 2,000 4,000 see you’ve seen shady vendors. You know oh

(Speaker 3)
I specialize in shady Vince

(Speaker 5)
So I reached out to a group of Oklahoma State University students who are studying coding at OSU okay? And this was the offer I made I said hey guys John you see the group interview We have a lot of a candidates of show up show up. And I said you guys are all web developers from OSU. Recent graduates, you want to work here, interns. Do any of you know how Google works? And Z, it was like I asked them, hey could you play sound effects of crickets please?

(Speaker 37)
Oh sure.

(Speaker 5)
Because none of them had any idea how it worked.

(Speaker 36)
Really?

(Speaker 5)
None of them. Because they don’t teach it at college! It’s not in the syllabus, how Google works! Wow. So I said, what I want you to do is download all the websites. I knew enough about that, you could download them. I said, download all their source code and analyze it and look for common denominators and highlight it with a highlighter.

(Speaker 5)
John, why would that be an effective strategy to find out who’s top in Google, download their sites and highlight with a highlighter anything they have in common. Well, you could look at what they’re doing that’s similar and then just copy it. And that’s what I did!

(Speaker 31)
Yeah!

(Speaker 5)
And it saved me hundreds of thousands of dollars. Now, we’ve still hired Bruce Clay from time to time. And, John, what is it, $8,000 a month for Brucey Bruce? Yep.

(Speaker 14)
$8,000 a month.

(Speaker 5)
I love it. Yeah, it depends on your site. Bruce? Yep. $8,000 a month. Recently we paid Bruce 4,000 a month, right? I think we’re at 6. 6? Oh, it’s a good deal. So, Z, Bruce Clay, the founder of Search Engine for Dummies, he wrote the book. Z, why would I pay a guy

(Speaker 12)
8 grand a month to optimize a website? Because it’s called a return on investment, an OI. In other words, when I talk to people that have business to say I can’t afford I don’t want to advertise. That’s silly. I mean a word-of-mouth viral. I’m just gonna put a you know link out here I’m gonna wear a t-shirt that says my business on it. That’s all I Be’s at the park was like frisbees at the park right the thing about is the money you spend you know the return is going to be much greater than what you spent. And that’s what advertising is, that’s what marketing is, that is what spending

(Speaker 12)
money on your website, and that’s basically what that is. I mean because nowadays, I remember back in the good old days Clay, can I reminisce for a second? Yeah do it, yeah. Would you play me some reminiscing music? Yeah let me get it, I got some

(Speaker 5)
good music here we go. Thank you. This song will take you back to a time when people were people. Oh my gosh. And life was simple. Simple.

(Speaker 12)
You had the yellow pages.

(Speaker 5)
Oh, talk to me about it.

(Speaker 12)
And a phone number that you tried to pick out to make it clever. Like mine is 2020.

(Speaker 5)
It was just a contest to see who had the biggest budget.

(Speaker 35)
Exactly.

(Speaker 5)
I love that game.

(Speaker 12)
It’s wonderful. You name your company, it’s AAA. Thank you. It’s AAA. That was a great time. Oh, yeah. Everybody’s going around going, why are these businesses starting with A? It got you first in that. Right. But better than that,

(Speaker 12)
the one with the biggest ad got to go first. Can I tell you a move I did? I mean, that’s strong. Think about that. The guy with the move? Tell me the move. I bought the biggest ad and two of the smallest ads.

(Speaker 34)
Oh, yeah.

(Speaker 2)
So I had DJ Connection was one company. Oh, yeah.

(Speaker 5)
Then Always and Forever, wedding DJ service was another. Always and Forever. And Wedding Ventures LLC. Always and Forever. So I was in the top 10 on the yellow pages. I was three options. Oh, yeah, so I get all that business. Oh you got it. Oh, you got it was hot. He makes sneakers Oh, it was oh, that’s the move now now if you’re out my goodness. I mean think about think of how many

(Speaker 5)
Reviews we could have had if we Google was around seven years. I’ll high-five me that we would have a lot of reviews We would be somebody I mean way to be you know we’ve got like six billion reviews Now what we’re gonna do right now is we’re gonna have to wrap up today’s show Z. Oh, no All the listeners have a free prize. Here we go. Okay email info at thrive timeshow.com Okay, got info at thrive timeshow.com email right now email right now at this very moment email your website to us right now Okay, and then when you do that, I will have a member of my team take approximately two to three hours To run a report on your site. Oh, and to tell you how you’re doing. And we’ll run it through the battery of testers, 37 different areas we’ll look at,

(Speaker 2)
and we will call you and walk you through what’s going on.

(Speaker 3)
Now, how can someone listening to this show right now

(Speaker 5)
not get excited about that? Tell me. I think right now our listeners are smart, they’re doers, they’re going to take advantage of this move. Why wouldn’t they? But people who listen to other podcasts won’t. You know, that’s how much we love our people, though. We love our people.

(Speaker 33)
We love our people.

(Speaker 31)
And we want to help.

(Speaker 12)
We do. I mean, that’s pretty cool.

(Speaker 5)
So when you find out, if you don’t know there’s a problem, how can you fix it? And you’re gonna have a lot of problems, very specific, too. Right. there’s about 200 specific fixes they need to make, but they’re all fixable, they’re easy to do.

(Speaker 12)
Yeah, they’re easy to do.

(Speaker 18)
Just a lot of problems. Yeah, a lot of problems. So we’ll fix it.

(Speaker 5)
So, Z, let’s end this show with a boom.

(Speaker 32)
Are you ready?

(Speaker 31)
Why not?

(Speaker 5)
Three, two, one, boom! All right, Thrive Nation, I wanna tell you a story today about a gentleman I had the opportunity to meet And he has really scaled his company. He’s been just a great friend, and he’s a guy who, money’s a magnifier. So when you help somebody make more money, it just makes them more of who they are.

(Speaker 5)
He’s a generous man, he’s a hardworking man. He’s actually a CPA. Some people tell me, Clay, doesn’t a CPA stand for a certified pain in the ass? I don’t think that’s always true, folks. There are some good ones out there, and we’re joined here with a longtime client,

(Speaker 5)
Paul Hood, welcome to the Thrive Time Show. How are you, sir?

(Speaker 1)
Hey, like my old friend, R.D. Mercer said, CPA stands for Certified Professional Ass Kicker, not Certified Pain in the Ass.

(Speaker 5)
I’ve got 11 questions for you in about 10 minutes. So here we go. Let’s get it. Let’s get it. How did you and I first meet? I guess maybe when did you and I first start working together?

(Speaker 1)
So back in the day, I had a, I still do, have a really nice car. And I was sitting at a restaurant. And the manager came up and said, hey, do you know this guy, Steve Currington? And I said, no. And he’s and I said, why? He said, well, because he’s got these nice cars, and you

(Speaker 1)
really need to meet him. So I met Steve. And the first time I met him, he was dressed up in a Hulk outfit at a fundraiser yelling Hulk smash over the place. And I had been searching clay, I had built a business that was doing about $3 million had about three offices. And I wanted to go from successful to I had built a business that was doing about $3 million, had about three offices,

(Speaker 1)
and I wanted to go from successful to systematic. And I asked Steve, who do I talk to? And he said, you got to meet my guy. And then he got me to one of your workshops. I said, holy smokes. You know, I went to the best,

(Speaker 1)
one of the best accounting schools in the country, and they didn’t teach anything that you were teaching. So I was lit from day one.

(Speaker 5)
Now, I remember when you came to the conference and watching you take notes. I mean, you were smoking out that. They had a notebook for taking notes, and it was like the piece of paper was going to set to fire because you were taking so many notes

(Speaker 5)
and you were engaging with all the different successful entrepreneurs. And I knew that your business was going to scale because previous to meeting me, you’d already built a successful business. You were top of your class in college, but I knew you could scale.

(Speaker 5)
Just to give the listeners some sort of an idea in their mind, how much have you grown from the time that you and I first met to now? Just to give you some context.

(Speaker 1)
Yeah, so last year, Clay, so we went from about $3 million in revenue with three offices to now we have 17 offices across four states and last year we did $20 million. And we’re poised now, my industry’s in a kind of a change or die scenario

(Speaker 1)
and we are literally fighting off private equity companies that are wanting to throw money at us to be a part of what we’re doing because you helped me create what in my world they call the platform firm. How do you take a wisdom-based business and scale it? And it was actually pretty simple. It’s actually made me angry. I’ve told you multiple times. I went to college and they didn’t teach me this stuff.

(Speaker 1)
And you’re saying, have a meeting with your people. Well, what does that mean? And you played a massive role in our expansion.

(Speaker 5)
Well, Paul, I want to talk to you about this. This might feel like a backhanded compliment, but that’s not the way I mean it. You were graduating near the top of your class. I mean, you have been a very successful accountant before I met you. But I believe that when we met, you didn’t have a website.

(Speaker 5)
Or, and maybe that seems like it’s a backhanded compliment. I don’t want it to feel that way. I just, I’m saying, you were like top of your class CPA, but yet the marketing didn’t match how quality of a service you provided. Maybe I’m getting that wrong. I’d love to get your just, can you let me talk about that?

(Speaker 5)
Because I believe you were a top of the class CPA with a non-existent website.

(Speaker 1)
Yeah, yeah. So, you know, it’s, I hear what you’re saying, Clay. You’re saying is, oh my God, how’d this guy ever become as successful as he was before he met me. But the reality is, again, business school, they teach you how to be a technician. They don’t teach you how to grow a business,

(Speaker 1)
how to manage people, how to create leads, how to create that marketing funnel, that sales funnel that goes into it. And I remember the first time we met individually, you said, well, let’s look at your website. And I said, what website?

(Speaker 1)
Because I’m a professional, and, let’s look at your website. And I said, what website? Because, you know, I’m a professional and professionals get new business off of referrals. And, um, dude, you turned on that website and we started getting Google reviews and videos. And and I’ll tell you, in the three months of the beginning of this year, my sales team closed 400 new clients

(Speaker 1)
in three months all off of inbound calls, meaning they called us. And that’s all because of what you’ve done with social media, with content and that website. So bravo.

(Speaker 5)
Now we talk about, you know, one of the things that you did, which I loved, is you, there are what we call passive learners, people that watch information and they don’t think about how to apply it to their lives. Then there’s active learners.

(Speaker 5)
You are an active learner. You see something and you think, how can I apply this to my life? And so I remember when you came to the workshop, you almost immediately, we started talking about renovating your offices

(Speaker 5)
on the outside and the inside. So basically renovating the brand, like the website, the digital marketing, but also renovating the way your physical CPA practices looked inside. I think in your Claremont office, you renovated your Claremont office.

(Speaker 5)
I’m going to try to pull it up on the screen so people can see this. But you actually implemented so many of the things quickly. And so you actually went through the process of renovating your office inside and outside. Why did you decide to renovate your office

(Speaker 5)
on the inside and the outside after having been to workshops and conferences? Why did you decide to do that? Because very few people do that.

(Speaker 1)
Well, it was two things, Clay. The first thing is when I had clients coming to me and they’d say, you know, they’d rather go to their dentist than see me. And, you know, people buy what they want, not what they need.

(Speaker 1)
And we were selling what they needed, not what they wanted. And so we needed to portray a success-minded, an anti-CPA environment, if you will, with the slogans and the positive saying and the financial things. And it’s kind of weird, though, Clay, because if you compare your office and my office, they strangely look alike. I’m not saying I copied off of you, but they strangely look alike.

(Speaker 5)
Well, you know, and the other thing-

(Speaker 1)
We want to sell success. We, you know, we don’t want to just do tax returns. We want to sell success. And that’s what I jumped all over going to your, I told you one time, Clay, I could like live in your office. It’s, it’s the success and the positive

(Speaker 1)
and the motivation that’s created. And so I wanted to recreate that in my offices.

(Speaker 5)
Now, other things that you implemented successfully, and again, I’m just trying to brag on some of the wonderful things you’ve been able to accomplish, is you and I talked, and you said, Clay, I have a desire in my heart to write a book. And so you and I worked together on writing your first book, Take a Look Under the Hood, which is a phenomenal book

(Speaker 5)
You and I did that together. And then the next book here is called Roadkill Tastes Like Chicken. And again, I can’t help somebody to typeset a book or to make a cover if someone doesn’t write the book. And so you were willing to put in the work,

(Speaker 5)
and then we were able to work together to produce the end result. What would you say to somebody who’s on the outside of the website right now who’s thinking about becoming a client of ours? And we have sort of a, our business is designed, I only take on 160 clients and so I work

(Speaker 5)
with a lot of the same people year after year after year. So what would you say about the amount of effort you had to put in to something like the website or writing the book? And then maybe what would you say about what kind of work we put in, just so you kind of explain

(Speaker 30)
how that relationship works?

(Speaker 1)
Yeah, Clay, I’m still astonished at what all you guys were willing to do. And you proved to me that you can do this with any business, a business that wants to grow, a business that wants to be seen, a business that wants to measure profitability,

(Speaker 1)
a business that wants to start with the end in mind, you have all the tools to do that. And again, Clay, I’m waiting for the check in the mail, but you’re not paying me to say this stuff, it’s reality. And I always said, and we’ve sent you a lot of clients over the years that you’re the offense, I’m the defense,

(Speaker 1)
you show them how to make it, I show them how to keep it. And I wrote the first book, really, frankly, you wrote most of the book. I mean, I went through, you did a lot of stuff, and I added some burbage and made it kind of more towards CPA, the defense side, if you will.

(Speaker 1)
And in the second book, you taught me that it’s not about making money. It’s about sowing seeds. It’s about changing people’s lives. It’s about, one of the first things that you and I talked about is,

(Speaker 1)
why am I wanting to do this? What’s the intent? What difference am I gonna make in the world? And with wealth, when you create wealth, you get attention and therefore people give you credibility and they’re more apt to do what you advise. And I have a great lifestyle,

(Speaker 1)
but what I wanted to do is with the book, with you, with my business, is how do I break generational sin or generational punishment? Or in my book, I call it pigs don’t know pigs stink. Because if my mom hadn’t made a change and said no to being abused and alcoholism,

(Speaker 1)
I’d probably be some drunk Indian smacking a woman around. Wouldn’t be my wife, because she’s German, she’d cut me, she’d hurt me. But now I’ve got a college degree, and all my kids have college degrees. And so it’s beyond just, I feel like people owe it

(Speaker 1)
not only to themselves, to their community, to their family, to people they don’t even know, to be successful and to sow those seeds of success into other people. And frankly, Clay, I admire you. I am astounded by your knowledge and how you can take a business from where I was

(Speaker 1)
to where I am now. And it’s all about sharing life’s successes because you can create wealth and benefit the world. But if you can teach other people to create wealth and how to benefit the world, that’s amazing. So bravo to you, Clay.

(Speaker 5)
I appreciate that very much. I got three final questions for you, three final questions. I want to tap into your wisdom on this. One of the things about your business that blew my mind is that if we typed in Tulsa CPAs into Google or whatever market you’re in, we couldn’t find you. So it’s kind of hard for people sometimes

(Speaker 5)
to grasp the idea that the best accountant isn’t findable, that the best dentist isn’t findable. People typically, they go to Google, they type in the search term, and whatever comes up top, that’s who they call. And I wanted to ask you if you could share about the impact that search engine optimization maybe has had on your business.

(Speaker 5)
Because I think a lot of dentists, doctors, lawyers, photographers, web developers, people I meet at conferences. We just had a big conference with Tim Tebow last week. And I meet these people who are the best chiropractor in their area, the best neurosurgeon, the best whatever.

(Speaker 5)
And people can’t find them. Could you talk about the impact that search engine optimization has made on the business?

(Speaker 1)
It’s immeasurable, Clay. Earlier I had mentioned we brought in like 400 new clients organically in three months, two and a half months. All of them were what’s called inbound liens, meaning they reached out to me. They weren’t referred to me by another client.

(Speaker 1)
They were actually Googled CPAs and they looked at reviews and videos. And so when you and I first met, I said, people don’t look for CPAs on Google. They call their friends or whatever. And you smiled and shook your head and said, okay.

(Speaker 1)
And you sat out to prove me wrong and you did. And so anybody, especially in the service business, you can call me and I’ll tell you that I didn’t believe Clay Clark for a minute, but it has magnified the reach that we have. And what it’s done for us, Clay,

(Speaker 1)
it’s allowed us to be selective on what clients we take. And these clients are calling us. They literally, we don’t have to pick up the phone, call them. They’re calling us. And it’s 100% off of Google, Google Reviews, Google Searches.

(Speaker 1)
So I’ll admit it right here. You proved me wrong. People do look for CPAs off of Google. They look for doctors, dentists, attorneys as well.

(Speaker 5)
Now my final 90 seconds here for you in the hot seat, the conferences. Dr. Zellner participates in the conferences. We’ve had Tim Tebow, Michael Levine. We’ve had the head of Harley-Davidson. I mean, over the years, we just continue to bring in new folks.

(Speaker 5)
But when you get past the big names, could you maybe describe what the conferences are like or what kind of an impact that the conferences had on your business?

(Speaker 1)
Yeah, so the main thing is, as a business owner, there’s plenty of times I felt like I’m alone. There’s nobody that thinks like me. I’ve got great staff, but they go home at the end of the day and you fight negativity and all that. And then, and you don’t know what you’re doing.

(Speaker 1)
And nobody taught me how to be a successful business owner in business school. And then I go to your workshop, it’s positive. I’m surrounded by forward, positive thinking, hardworking, success-minded people. And then you start laying out

(Speaker 1)
the very simplistic methodologies because Clay, you taught me there is a pattern to success. And here’s what you do. And in your workshops, for the pride, my gosh, you need to quadruple the cost of that going in there. Because if somebody now here’s what I really like about it. I’m not an excuse maker. I don’t make excuses.

(Speaker 1)
And a lot of people like to go and then, oh, I can’t do it. I don’t know what I’m doing. Or my, you know, my mama couldn’t, my dad couldn’t, so I can’t. And your workshops take all excuses away.

(Speaker 1)
All you gotta do is be willing to put in some effort and show up, there’s a pattern to success. It’s teachable, it’s replicatable, and it’s engaging. I would absolutely recommend anybody and everybody to go to your workshop because one, you’re going to walk out of there, you’re going to be on fire, you’re ready to go, but Clay, you give practical steps on what to do. And all I got to do is do it. And that’s what I did, even though I didn’t believe you. And you proved me wrong.

(Speaker 1)
Here we are. We’re five times the size we were when, seven times almost, the size we were when we met you a few years ago.

(Speaker 5)
Final question for you. People, when they think about growing a business, they think about sales. They think about marketing. They think about growing a business, they think about sales, they think about marketing, they think about accounting, they think about workflow, they think about human resources,

(Speaker 5)
they think about public speaking, they think about PR, they think about social media ads. And people always ask me, they go, okay, so you help people with workflows, or they’ll go, okay, so you’re the website guy, or you’re the book writing guy, or you’re the book writing guy or you’re the whatever guy. How would you describe what it is that

(Speaker 5)
our business coaching platform does or what it’s done for you?

(Speaker 29)
So

(Speaker 1)
what you’ve done for me and what I’ve seen you do for clients is you clearly define the success pattern, the success pattern that you taught me is you define where you’re at, you define where you want to go, you create a plan, you execute the plan, you measure results, you modify the plan. In that plan, there’s a lot of consistencies, no matter if you’re a pool business, if you’re a lawn business, or you’re a CPA.

(Speaker 1)
And so what you did was, and I’m a proponent of going to college, especially the CPA, you have to. But if I didn’t have to, I could have skipped all that crap and hung out with you for a couple of years and learned every step of the way. Because every business that I’ve sent to you or that I work with, maybe they’re good in this area,

(Speaker 1)
but they’re not good in these areas. And so to be able to bring the thing full circle, regardless, and Clay. And again, this is, this is a compliment. You’ve done this with many, many different businesses. Um, so, uh, if you’re, you’re the guy that takes away excuses, if you want to be successful, there’s a pattern.

(Speaker 1)
Joe up, do the work, modify your plan and reap the rewards.

(Speaker 5)
Paul, I really do appreciate you. I want people to know about the resources that you provide. You have a wonderful team there at hoodcpas.com, hoodcpas.com. We have typically about a million listeners that will listen to this show on a typical week

(Speaker 5)
or every couple of weeks. What are the solutions that you provide there at paulhood.com, paulhood.com?

(Speaker 1)
Well, so what we do is we’re different than most CPAs because my industry is in a really a change or die scenario. 75% of CPAs are at above retirement age. There’s about 90% of the firms that are out there are potential acquisition targets. So what we have to do is we have to re-envision,

(Speaker 1)
and you help me with this, re-envision what we do. We sell success, Clay, just like you do. We’re not marketing people though. So like I said, you’re the offense, we’re the defense. We teach people how to minimize their income tax, how to maximize returns, how do you keep more,

(Speaker 1)
save more, and protect more? And how do you keep more, save more, protect more. And we do it in a format, Clay, that’s a membership type model to where it’s a fixed fee. So every time you call us, you’re not getting a bill. And same thing, it’s very predictable. Keep more, save more, protect more, not just do your tax return. Paul, I really do appreciate you carving out time to join us today again, folks.

(Speaker 5)
That’s paulhood.com. You say, what’s that website? It’s paulhood.com. If you need a CPA in a major way, check out paulhood.com. Paul Hood, thank you so much for your time today, sir. We’ll talk to you soon.

(Speaker 1)
See you, brother. See ya, bye-bye. from right here in Bartlesville, Oklahoma. I’m a CPA with offices in Bartlesville, Tulsa, and Claremont. I originally heard about the Thrive Time Workshop through some friends, a guy named Steve Carrington, who has a very successful business, and he said, if you wanna be successful, you need to be.

(Speaker 1)
My business, it consists, I’m a CPA and a financial advisor, and we’re very successful, and I wanted to go from successful to systematic. I want to learn systems and processes so that the business can run without me. The atmosphere here at Thrive and Clay’s office and the team is very upbeat, very positive, very proactive, very forward-looking.

(Speaker 1)
They have very specific things that they can offer. Clay’s delivery is very unique. He’s one of the most intelligent people I’ve ever met, but he’s also one of the funniest guys I’ve ever met. So he combines those in a very, very awesome way. One of the most valuable things I’ve learned at the workshop is to be very deliberate,

(Speaker 1)
to be very specific, to have a plan in mind, and then they can help you put together the processes to get it done. A favorite aspect is probably just how entertaining it is and the fact that I pick up one or two or three things every time I come to take my business to the next level. Well if people are missing out on basically a plan, a guaranteed plan pretty much if you’re willing to work it to be successful.

(Speaker 1)
Most people, I think everybody should attend one of these workshops at least once because you don’t know what you don’t know and we’re not taught to be successful in school. What I’ve learned is my college degree is great for preparing me for, to be a technician, but to be a business owner and to create a process or a business that can continue without me, I’m not there.

(Speaker 1)
I’ve been looking at it, looking for such processes for a while, and what Clay is showing me is how to do that step by step. Well, I’ve enjoyed the entire workshop. What I’ve liked the most is Clay’s presentation style. You go to seminars, I’m 49, I’ve gone to seminars for 30 years,

(Speaker 1)
and this first seminar I’ve gone to seminars for 30 years, and this is the first seminar I’ve gone to that is entertaining, both entertaining and it’s very usable information. The atmosphere of Thrive Headquarters is really actually kind of convincing me to change the atmosphere of my offices, even though they’re traditional CPA practices. The static, non-

(Speaker 1)
inviting environment. Here, I want to come back. When I came here a few weeks ago, I couldn’t wait to come back. Clay’s presentation training style is really like nothing I’ve seen before. Most business seminars I’ve gone to, suit and tie, very, you know, try to stay awake, drink a bunch of cups of coffee, but he plays very entertaining. And the information he has is, I haven’t heard before, I’ve heard pieces of it, but the way

(Speaker 1)
he puts it together in a total package and his presentation style is both entertaining and very knowledgeable. Well, I guess what people are missing out if they don’t come to Thrive Conference, it depends on them. You know, if they like working 60, 70 hours a week and barely getting by or making,

(Speaker 1)
you know, decent money but you can’t replace your time, that’s fine. If you’re in a position like me, you make good money but you like to buy back your time, that’s fine. If you’re in a position like me, you make good money, but you like to buy back your time. You’d like to still make the money, but not have to show up, not have a business

(Speaker 1)
that’s dependent upon you showing up. Coming here, if you don’t come here, you’re not gonna get that. What we’re gonna do today is we’re gonna give you a little tour of the house that we just bought. In Oklahoma, this is what we call a big old house. So come on in and check this out. All right, we bought this house about a year and a half ago, and we’ve been finishing it.

(Speaker 1)
It was partially constructed, and so everything’s under construction. So this is kind of a sneak preview for everybody. So follow me. This right here is the living room, family room, whatever you want to call it.

(Speaker 1)
It’s got a bar for watching football, of course. Go Cowboys. It’s got 50-foot ceilings, windows out to the pool, really, really nice kitchen over here. We flew the vent hood in from Mexico. It was handmade.

(Speaker 1)
Let’s go this way. This is a really unique room. There’s a six-story tower in the middle of the house. Don’t know why. It’s got six rooms straight up top. You can go 85 feet in the air,

(Speaker 1)
shoot deer, take pictures, whatever you wanna do. See the sunrise, sunset. This will be a photography studio, actually. But you see, it’s got 25,-30 foot ceilings up here. It’s got a we had to get a special permit it’s got a elevator that goes up six floors normally in a

(Speaker 1)
in a residence you can only get like a three or four-story elevator. Again just six rooms like this. On the third floor I’m gonna have, I suck at golf, I love golf, but I suck at golf, and we’re gonna have a golf simulator up there so I can play golf for 30 minutes,

(Speaker 1)
and I get mad and I can leave, but it’s all inside and air conditioned. Over here off of the photography studio, there’s actually a safe room, it’s all concrete walls. We had a steel door made for it and so tornadoes come or people we don’t really care you know the whatever it’s a safe room we can come in it’s gonna have security

(Speaker 1)
cameras everything else in there built in. Now down this hall is my favorite room well the two favorite rooms one there is a the pantry and there’s a stairwell right there in the back of the pantry that actually leads from my bedroom so if I want a snack in the middle of the night, it comes straight down from the bedroom. There are 109 interior doors here, 33 exterior doors, 25,000 square feet. It’s got five garages, different garages.

(Speaker 1)
This is the best room in the place. We teach success principles at Hood & Associates CPAs, and one of them is just to have balance between your personal life, your finances, your fitness, your friends, your family. And so for fitness, I’ve got this. I’ll spend a lot of time in here. And of course, right off here, again, it’s all under construction. There’s stuff everywhere, but about a 70,000 gallon swimming pool.

(Speaker 1)
We’ll have, it’s got a swim jet so you can exercise against the current or it can make waves. It’s got a huge hot tub that you can, two places you can stand and it’ll massage you from your neck to your to your back, you know, because when you’re out being successful making money, you get kind of tensed up. It’s got a layout shelf, a walk-in, a beach entry, and water shooting everywhere.

(Speaker 1)
It’s got about eight different waterfalls. It’s got a cave in it. It’s got a little lazy river, a little lake thing, pond thing up on top where you can lay out and play in the water. So, you know, all the necessities of life. Now we’re on the second floor. This is the master suite.

(Speaker 1)
It’s actually two stories and has three staircases to the second story. One over here, one there, and then one in another room. It’s got five fireplaces in the whole house, just one here in the master. Second story, the master’s up there,

(Speaker 1)
which we’ll go up there here in the master. Second story, the master’s up there, which we’ll go up there here in a minute. This is the master bathroom. Just a little bathroom. If you notice in the shower, there’s no knobs to turn the water on. Everything is digital. We have to have Wi-Fi for it, so it talks to your phone or a tablet, and you program it for Paul’s summer shower, Paul’s winter shower, or what have you. It also, in the top there, it’s got a build of where, if you want to take a shower in a thunderstorm, it has sound, lightning, thunder, all of that good stuff.

(Speaker 1)
I guess that’s the thing. Take a shower in a thunderstorm. The bathtub is heated. It’s actually heated, not just the water, but it’s heated. And then over here is the bathroom, and there’s two things in there. I know what that one does. That one is called a bidet. Does anybody know how to work a bidet?

(Speaker 1)
I don’t. This is the master closet, one of them. I think there’s six closets, but this is, I don’t know how, it’s probably a thousand square feet or give or take. All over here.

(Speaker 1)
Keeps going over here. I don’t know who needs that many drawers, but apparently we do. This is the wife’s craft room. She likes to craft. We have grandkids and daughter-in-laws

(Speaker 1)
and this will be full of stuff. room. She likes to craft. and daughter in laws and of stuff and they’ll sit things and make memories. off to the balcony. There the pool all the way arou that you that know me or

(Speaker 1)
me know I like shoes. And of places to put my shoes in that closet. That’s what I’m excited about. This is, the house has three laundry rooms. This is the master bedroom laundry room. This is just part of the master suite.

(Speaker 1)
So we do laundry right here. This is just a little storage room. You know, you gotta have a place to put suitcases and shoe boxes and stuff like that. Just a little storage have a place to put suitc and stuff like that. Just It’s wired for the smart one of the brains. Now we

(Speaker 1)
get lost, we’re starting bathroom, another closet stairway. I said that go in case I want a snack. This room here I’m excited about. We have three grandkids and a fourth on the way.

(Speaker 1)
The house is so big that if our grandkids come and stay with us, we want them to be close. So this is just like an extra bedroom attached to the master suite. Now let’s go upstairs to the second floor of the master. This is a stairway, one of the second of three stairways to the second floor, it’s actually third floor

(Speaker 1)
of the house, second floor of the master. We think we’re gonna make this a slide because that right there, room we just came from, was the grandkids’ bedroom, so they’re gonna be able to come up to our second floor, slide down into their bedroom.

(Speaker 1)
What do you think about that? I think that’s a necessity. This is the third story of the house, second story of the master bedroom. This room right here is kinda cool. It’s gonna be like a little spa room. We’ve got a commercial tanning bed that goes in there and a massage chair and all the relaxing music

(Speaker 1)
and all of that. This would be like a library or reading room off of the master, still part of the master. It’s got a separate balcony out there. Every room in the house is wired for speakers for entertaining.

(Speaker 1)
There’s a lot of speakers, I can tell you what, and they suck putting them up. I’d put a bunch of them up, but there’s a lot of them. These fans are really cool. They spin like this, and then the fans inside of them spin. So it’s got like three different motions going on at once.

(Speaker 1)
Okay, we’re now back on the second story of the house,

(Speaker 26)
over by the tower.

(Speaker 1)
This is my office. This is where my office will be. And then we can go over here, and you can see the second floor of the tower. Now, on the third floor of the tower. Now on the third floor of the tower, I’m gonna put a golf simulator, like I said earlier, because I suck at golf, but I want to play. But you can see we just got to keep our grandkids,

(Speaker 1)
because we have three granddaughters, they’ll be okay, but I have a grandson coming, and I know he’s going to want to be climbing. We’re going to have to be careful of that. This is a, this will be just an entertaining room, a game room. There’ll be a pool table here. Kids play Fortnite. Now over here is when you have a game room, you also got to have a place to have snacks.

(Speaker 1)
So this is our snack kitchen. This is one of three kitchens in the house. Like I say, there’s three laundry rooms, three kitchens. There are 13 bathrooms. This is kind of cool, but this is for entertaining. I was looking to learn how to take my business, like they’ve said today, from being very successful

(Speaker 1)
to being systematic. I’ve got a very successful practice in three different cities. I make good money. I just want to take it to the next level with systems and processes to where I can drive my cars more. Paul Hood. I’ve been a CPA for 33 years.

(Speaker 2)
And what kind of growth have you and your great team had here

(Speaker 5)
over the past, let’s say, five, six years?

(Speaker 1)
The last five when I met you five years ago, we were doing 3 million this year will be will do 24 million.

(Speaker 5)
Which is more than which is more than he’s an accountant. So we’re gonna talk about that. So Paul used me to Bob, because he said there’s a guy that came into my office looking to raise some capital. I think that was the thing. And he needed to get some sales going that sales going. That’s how. And so we if we tell Paul from the accounting perspective, I’ll pass the mic to you do account you do accounting. Why do you have to you have to have a website make

(Speaker 5)
sense. And all that branding stuff. How is that impacted your your brand having websites and all those branding things in

(Speaker 28)
place?

(Speaker 1)
Well, when I met you, like most CPAs, I thought my clients only come from referrals. But we get five leads in a two-month period every month just off of Google. This is my face. We have 17 offices across four states, we have in every state.

(Speaker 1)
But this is our face. Like what you were saying, it’s visual. And it also has to say why we’re different. That about us from there is spectacular. And it’s an industry that has changed. We’re modifying it.

(Speaker 1)
We’re going to offer our services in a subscript model to where it’s all inclusive and it’s just been awesome.

(Speaker 5)
We’ll determine the level of success.

(Speaker 1)
So success in business is not what you know how to do. It’s actually doing it. And so the thing that I would tell you is stop it. Get, get like this guy and let him go after it. It’s sane because then you can be doing what you do well. And, and take that, that time and invest in something else on top of that, top of

(Speaker 1)
that as contacts, and I’m not, this is not, I don’t, I don’t get anything for selling his, just telling you what he’s done for us so that we could focus and then he’ll come in and and I’ll say, you know I you know I think I’ve got it all and he listens for five minutes and he makes and he makes one and I want to slap myself In the face. Well, why didn’t I think about that’s idiotic? But they’re sick freaks. They just get it get it done. I

(Speaker 2)
Don’t know. I think it’s merit-based pay in their office. So the here, like they get paid. So if we were taking on your account account and someone else to do this, but if you hired a different marketing company, I’m just giving you best practices. You want to make sure that they win when you win. So like in our office, if we, we grow Dave Basie’s podcast, that benefits our company company to the extent it benefits them,

(Speaker 3)
but we actually benefit if they benefit. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years

(Speaker 3)
and then franchise. And Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crockerill, head of Disney,

(Speaker 3)
with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies.

(Speaker 3)
He’s at the top. He has a team of business coaches, videographers, and graphic designers and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies.

(Speaker 3)
So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up,

(Speaker 3)
and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom

(Speaker 3)
and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. Like one of his businesses has like 500 franchises.

(Speaker 3)
That’s just one of the companies or brands that he works with. So amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like,

(Speaker 3)
he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach.

(Speaker 3)
A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. And Clay has been an amazing business coach. Through the course of that, we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it and when we walked out I knew that he could make millions on the deal and they were super excited about working with him and he

(Speaker 3)
told me he’s like I’m not gonna touch it I’m gonna turn it down because he knew it was gonna harm the common good of people in the long run and the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right and anyways just an amazing man. So anyways impacted me a lot. He’s helped navigate anytime I’ve got nervous or worried about how to run the company or navigating competition and an economy that’s like,

(Speaker 3)
I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months and you have $350,000 of bills

(Speaker 3)
you’ve got to pay and we have no accounts receivable. He helped us navigate that. And of course we were conservative enough that we could afford to take that on for a period of time. But he was a great man. I’m very impressed with him.

(Speaker 3)
So Clay, thank you for everything you’re doing. And I encourage you, if you haven’t ever worked with Clay, work with Clay. He’s going to help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day.

(Speaker 3)
And literally the rest of the time he’s working and he can outwork everybody in the room every single day. And he loves it. So anyways, this is Charles Kola with Kola Fitness. Thank you with Clay. It’s a great great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola. We’ll see you guys. Bye bye.

(Speaker 2)
Hi I’m Aaron Antus with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them and I actually noticed he was driving a Lamborghini all of a sudden so I was willing to listen. In my career I’ve sold a little over 800 million dollars in real estate. So honestly I thought I kind of knew everything about marketing and homes and then I met Clay, and my perception of what I knew

(Speaker 2)
and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Holmes. And I mean, we’ve been a company that’s been in business for 35 years.

(Speaker 2)
We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet

(Speaker 2)
leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on

(Speaker 2)
things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain

(Speaker 2)
because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the

(Speaker 2)
results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to

(Speaker 2)
think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective

(Speaker 2)
than theirs, I would just really encourage you if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 year history of Shaw Homes, this is probably the best thing that’s happened to us and I know if you give them a shot I think you’ll feel the same way. I know for me the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800

(Speaker 2)
percent increase in our internet leads going from 10 a month to a hundred and eighty a month that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t.

(Speaker 6)
My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time. I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education,

(Speaker 6)
but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people, I love working with people, I love building relationships,

(Speaker 6)
but one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time, and he and his team have been extremely instrumental

(Speaker 6)
in helping us build our brand, help market our business, our agents agents the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents.

(Speaker 6)
But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

(Speaker 8)
I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve.

(Speaker 8)
Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he

(Speaker 8)
outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid

(Speaker 8)
some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.

(Speaker 10)
Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects.

(Speaker 27)
You know what I mean?

(Speaker 10)
People rave about what they learned from you. So congratulations.

(Speaker 5)
Sean, guess what’s happening June 5th and 6th right here in Tulsa, Russia. We are probably gonna have an amazing business conference

(Speaker 26)
here at Tulsa, Russia.

(Speaker 5)
Yes, we’re joined by Tim Tebow. Tim Tebow is gonna be joining us right here at the Thrive Time Show World Headquarters, June 5th and 6th. He’s a very successful football player, obviously a Heisman Award winner. But he’s also a very successful entrepreneur. Now, when you work with real clients, Sean,

(Speaker 5)
real clients you really work with to help them grow their companies, do you ever hear a business owner tell you that they didn’t have time to get something done? Every day. How often is not having enough time a problem for business owners? All the time. It’s almost, it’s like maybe 90% of the issues

(Speaker 5)
as people are trying to grow their company. Well, Tim Tebow’s gonna come join us here at the in-person Thrive Time Show two-day interactive business workshop, and he’s gonna teach us time management and his approach to personal self-discipline and getting things done.

(Speaker 5)
Also at the workshop, I’ll put up on the website so people can see it here. Also at the two day interactive workshop, Sean, we are going to be, oh, there it is. We’re gonna be teaching accounting, systems creation, marketing, human resources, how to hire, inspire,

(Speaker 5)
train and retain great people, accounting, social media advertising, search engine optimization. Sean, what’s the area where most clients ask you for help the most? Is it generating leads? Is it hiring people?

(Speaker 5)
What’s the biggest issue that most business owners have by default before they come to one of our workshops? Well, I think it’s management because time is the most valuable resource for these business owners and being able to manage their time is the first thing. Once they get that under control, then generally the numbers, you know, being able to track their business and be able to make the best decisions

(Speaker 5)
based on numbers rather than emotions is a big area. And we teach all of this stuff at the business conference, particularly you, Clay. You love to hammer on time management. It’s my favorite part of the conference. Now I’m going to pull this up real quick here, because we’re going to go through it. If you’re not excited, I want to get you excited about what

(Speaker 5)
we’re going to cover at the workshop here. The two-day interactive workshop. This is my 20th year hosting workshops. We’re in rare form here. So one is the idea of establishing your revenue goals. I think most entrepreneurs don’t know their revenue goals.

(Speaker 2)
Would you agree, or am I off my rocker?

(Speaker 5)
No, that’s totally a very important point we do with every one of our new clients that come on board is we have to establish the revenue goals. And generally speaking, we have a vague idea, but not an exact idea that can be engineered down into the daily goals for sales.

(Speaker 14)
That’s a really big one.

(Speaker 5)
Now next is the break-even numbers. What kind of sales do you have to do to even break even? Yeah. Third is how many hours per week do you want to work? What is your ideal schedule as an entrepreneur? Box number four, how do you stand out in the clutter of commerce?

(Speaker 5)
What makes your company unique from all the different businesses? In a world of brown cows, herds of brown cows, proverbial brown cows, the analogy of brown cows, how can you be the purple cow that stands out? How can you be the squeaky wheel that gets the oil? Box number five, branding. How do you improve the perception that people have of you, your business, your brand?

(Speaker 5)
Box number six, marketing, your three-legged marketing stool. What is a turnkey way for you and your company to generate leads so you can succeed? Because if you don’t have any leads, your business will bleed. If you can’t sell, your business will go to hell. You’ve got to generate leads. Sean, how often do business owners by default tell you they have a hard time generating

(Speaker 5)
leads? It’s almost all of the time. It’s really a huge struggle. And many times they may be creating leads, but just through word of mouth. So they get to a point where we’ve implemented systems and then they need to create more leads, but they’ve never had to do it. So there’s a lot of different scenarios where business owners are like, how do you create leads? Something we hammer on at the conference a lot. Box number seven, create a sales conversion system.

(Speaker 5)
Box number seven, create a sales conversion system. Sales scripts, recorded calls, one sheets, pre-written emails, lead trackers, all of the sales tools, the sales print pieces, the one sheets, the big screens that you see inside the business, whether you’re a doctor, you’re a dentist, you’re a lawyer, you’ve got to have sales systems in place. We help you with that.

(Speaker 5)
Box number eight, what does it cost you to get another customer? Step number eight, what does it cost you to actually acquire a customer? Step number nine, it’s hard to build organization if you’re not organized.

(Speaker 5)
We’re going to teach you how to create repeatable systems, processes, file organization. Box number 10, we’re going to teach you how to manage people, real people on the planet Earth. This just in, we’re going to teach you how to manage real people on the planet Earth. Box number 11, how to create a sustainable schedule that works for you and your family. Step number 12, how to create human resources systems for recruiting, hiring, training, and retaining great people.

(Speaker 5)
Box number 13, accounting, this just in. We have to cover accounting. It’s not how much you make, it’s how much you keep. We’re gonna cover all the accounting things you need to know and step 14, finally, what is the point of even achieving success? We’re gonna go over the,

(Speaker 5)
what is the point of even achieving success? How to design a life that you’re excited about. you carve out enough time for your faith, your family, your finance, your fitness, your friendship, your fun, and where you’re going to spend your focused time. We’re going to go through that, all this and more. Now, the workshop, Sean, it’s June 5th and 6th. It’s a two-day interactive workshop.

(Speaker 5)
And tickets, we always do it. It’s $250 or whatever price that someone can afford. Sean, why do we let scholarship tickets available if somebody can’t afford the $250 general admission ticket? Well, we don’t want anybody to miss out on it. You could be at a startup phase, or you could be way along in your business.

(Speaker 5)
But we want to make it accessible for everybody. I think it actually goes back, too, to a story of your dad. And it goes all the way back to how you’ve always done this as a business coach, trying

(Speaker 14)
to make sure that your average people out there have access to the things that work.

(Speaker 5)
Now, 7 a.m. to 5, Sean, why don’t we go from 7 to 5 both days? I mean, it’s 10 hours a day, 20 hours of training over two days. Why do we do 10 hours a day, Sean, of back-to-back workshops?

(Speaker 5)
We do a 30 minute question and answer session and then we take a break. 30 minutes of teaching, 15 minutes of question and answer, then we take a break. Why do we do that format, Sean? That format is so that we can keep people engaged and not just sitting there listening but also getting involved. We really encourage people to ask questions and that’s really where the juiciness of the conference comes out is you can put your personal situation and your questions on the board

(Speaker 5)
and Clay will tee off and give you direct advice. Even without being in our coaching program, you can get direct coaching from Clay. It’s really a very engaging format. I enjoyed a lot. Sean, final 60 seconds pop quiz here. What date is the conference? June 5th and 6th, 2025, this year. Question number two, who’s our keynote speaker coming to the conference there, Sean? Tim Tebow is our keynote speaker.

(Speaker 5)
Sean, question number three, how much does it cost to come to our in-person, two-day interactive business workshop right here in Tulsa, Oklahoma? I think it’s, did you say it’s $250 or whatever you can afford? That’s right, $250 or whatever you can afford. Sean, how do you spell Eric Trump backwards? Uh, P-U-R-T-C-I-R-E. Ooh, that took a long time. I’ll have to listen to this.

(Speaker 5)
All right, getting that Sean Lohman. I’m Clay Clark, and inviting you to come join us at the in-person Thrive Time Show, two-day interactive workshop, June 5th and 6th, right here in Tulsa, Russia, Tulsa, Oklahoma. Sean, I really am, I’m excited to have this event.

(Speaker 5)
I’m excited to see you at the event. June 5th and 6th right here in Tulsa, Oklahoma. Tim Tebow, baby. It’s Tebow time.

(Speaker 25)
Oh yeah.

(Speaker 5)
Tulsa, Russia.

(Speaker 14)
You could be anywhere doing a lot of different things, but you chose to be here.

(Speaker 20)
Clay Clark is here somewhere where’s my buddy Clay? Clay is the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound, he’s like the greatest guy. I ran

(Speaker 11)
from his goats, his chickens, is marketing. People are starting to show up for the conference and it is hot in this place. We’ve got grill guns over here, we’ve got people playing the drums, we’ve got a fire breather and man, people are so excited as they come in. We got Chris with Sean up there, we got Steve Curry, Tim with Total Ending Concepts up there talking about what is possible when you just implement, when you implement, when you do the improvements. It’s so exciting, people are going crazy. Guys, Luke Erickson with the Thrive Time Show here with you. It is day two and the energy is high. People are so excited to be showing up, the team is ready.

(Speaker 11)
Come on, let’s see what it’s like to go on in for day two. Follow me. The energy is high. People are so excited to be showing up. The team is ready. Come on, let’s see what it’s like to go on in for day two.

(Speaker 17)
Follow me. Woo! Woo! Woo!

(Speaker 11)
I’ll tell you what, people are so excited to be here for day two. It is going to be incredible. Cannot wait to see what today has in store. Right now, here at the conference, we’ve broken into groups going over search engine optimization. I know for most of us, myself included, if you hear that term, you go, what is that? What does that mean?

(Speaker 11)
That’s too techy for me. Well, our experts are breaking it down for people so that you can clearly understand how to come up top in Google.

(Speaker 24)
It’s doable. It’s possible.

(Speaker 17)
Now we’re in the middle of a break,

(Speaker 11)
and what we like to do is we like to give you as much tangible and relevant information from about the start of the hour for 45 minutes. Then we take approximately a 15 minute break to allow people to connect with other entrepreneurs around them, bathroom break, and also use this time

(Speaker 11)
to just really digest all of the good information that you’re receiving the whole time. Right behind me we’ve got Bob with his grill gun melting an ice sculpture, it is awesome. The ice sculpture represents our life, right? It’s here for a time, but we all need to have

(Speaker 11)
the sense of urgency to implement the things that we’re learning so that we can make the

(Speaker 7)
most of the time that we have. I heard about it on the podcast. Started listening to the podcast, became a fan and then figured out about the workshop. I own an insurance and financial services agency and I was hoping to learn from the workshop systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently. The atmosphere is second to none. It’s a high energy, really cool atmosphere to be around,

(Speaker 7)
contagious I would say. Just something every entrepreneur I think would appreciate and love. really cool atmosphere to be around. Contagious, I would say. Just something every entrepreneur, I think, would appreciate and love. I’d say humorous, high energy and full of substance, which I think is the key.

(Speaker 7)
A lot of business coaches or seminars maybe are high on motivation and making you feel good but don’t have a lot of substance that you can take back and implement the following Monday, where his does. Man, there’s a lot of valuable things. I’m gonna say, I came to this as my second workshop.

(Speaker 7)
The first workshop I took back really the importance of a group interview. I used to spend hours and hours interviewing people, screening resumes and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far. I think they’re missing out on expert advice from somebody who’s been there done built companies, has learned a lot of lessons.

(Speaker 7)
You know, that’s what I’m always looking for is somebody that I can learn from that’s ahead of where I am. And I think if you choose not to come, you’re missing out on a lot of good advice that could help your business.

(Speaker 2)
Hi, I’m Aaron Antus with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and

(Speaker 2)
homes and then I met Clay and my perception of what I knew and what I could do definitely changed. After doing 800 million in sales over a 15-year career I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know,

(Speaker 2)
but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own.

(Speaker 2)
So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry.

(Speaker 2)
He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for

(Speaker 2)
me to gain because I get so entrenched in what I do I’m not paying attention to what other leading industry experts are doing and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it

(Speaker 2)
is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months,

(Speaker 2)
I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in.

(Speaker 2)
I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with clay, I mean, the thing is, it’s month to month.

(Speaker 2)
Go give it a try and see what happens. I think in the 35- year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on

(Speaker 2)
if I didn’t work with Clay is I would have missed out on literally an 1800% increase in our internet leads, going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we

(Speaker 6)
sure haven’t. My name is Danielle Sprick and I am the founder of D Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years, and my three kids started school, and they were in school full time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education.

(Speaker 6)
But after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people.

(Speaker 6)
I love working with people. I love the building relationships. But one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to at that time. And he and his team have been extremely instrumental in helping us build our brand help market our business our agents the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other

(Speaker 6)
agent to just this week. We signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m going to be able to do everything that I can to help my clients and my patients. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business,

(Speaker 6)
having 16 agents, but I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision.

(Speaker 8)
When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean I went to medical school, I can figure this out.

(Speaker 8)
But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 investment. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in

(Speaker 8)
securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls

(Speaker 8)
that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.

(Speaker 10)
Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects, you know what I mean? People rave about what they learn from you, so congratulations.

(Speaker 9)
And we went from expecting maybe $250,000 this year to we’re at $400,000. Hi, I’m Kelsey with K&D’s Wood refinishing, business owner at 23. So I’ve been working this K&D’s company for about five years now and we started working with Thrive not too long ago and we went from expecting maybe 250,000 this year to we’re at 400,000. That’s what we’re gonna hit or exceed.

(Speaker 9)
So we’re pretty excited about that. It’s been pretty much just listening to what they have to say. Their hiring process has just really been incredible as far as finding good quality help and just the accountability of meeting up with them weekly

(Speaker 9)
and such good insight, the resources that they have for specific business questions. It’s all been really incredible. It’s been a great experience. So I’d recommend it to anybody.

(Speaker 16)
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis.

(Speaker 23)
Hi there.

(Speaker 4)
My name is Stephanie Pipkin. I am 24 years old, and I own Black River Falls Cleaning Services. We opened in April of 2019, and it is now mid-June of 2020. So I wanted to talk today about the success and growth I have achieved by

(Speaker 4)
Implementing the proven path with clay Clark’s team and my business coach Luke from thrive time It has been insane to say the least I started working with them in mid-february of this year so we’re about four months in of working together and it has Completely transformed my business in pretty much every facet. So I’m gonna check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees.

(Speaker 4)
I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month if that and everybody shows up to work. I just have really high quality employees now, especially in something people typically

(Speaker 4)
consider a high turnover type of work. You know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews and interviewing every single week. It’s just been great and I don’t waste as much time on low quality candidates anymore. And your coach will hold you accountable, I mean, which I love. Again,

(Speaker 4)
the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great. Worth every penny. I mean, I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to. But I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people

(Speaker 4)
in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, you know, of course I’m gonna be successful.

(Speaker 4)
It’s an absolute, because I have all this stuff in the background happening and I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it’s the best thing ever and I would suggest to anybody to work with them. So

(Speaker 4)
sorry for the long-winded reply, but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there, everything you guys have done for me and I am so excited to continue to work with you for years to come. Thanks so much for watching. My saying is if it’s important to

(Speaker 10)
you hire a coach. And I think that’s one of the reasons people are not successful is they you know they eat a cheeseburger instead of hiring a coach you know I mean and so my coach pushes me they’re younger than me they push harder harder, they’re trained. And as my rich dad always said, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important.

(Speaker 10)
My rich dad was one of those persons. You’re on it, man. You’re on it, you’re on it. Everybody, listen to this guy. He knows what he’s talking about. You have the macro, macro picture.

(Speaker 10)
Very few people have that point of view. Clay, you’re an entrepreneur. I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. And so if you let these pinheads get in your way, And so if you let these pinheads get in your way, you’re in trouble.

 

Transcribed with Cockatoo