Security System Service | How to Grow a Security Business + NY Times Best-Selling Author, David Bach On How to Become An Automatic Millionaire + Join Eric Trump At Clay Clark’s Dec. 4-5 ThrivetimeShow.com Business Conf.

Audio Transcription

Transcribed with Cockatoo

(Speaker 5)
My name is Keith Schultz, and my company is Witness Security. For the past 18 months that we’ve been working with Clay, our growth was averaging pretty close to 10 ,000 a month on a regular basis. Shortly thereafter, we doubled that to close to 20 ,000, and now we’re close to 40 ,000 on a regular basis every month. We heard about Clay Clark on the radio. My son heard it on the radio and had been listening to it for a couple of weeks, and said hi to listen to it, gave him a call. And within a day or so, Clay gave me a call and we came in for an interview.

(Speaker 5)
Clay has helped us grow our business in the aspects of individuals, how to hire people, how to manage people, how to necessarily organize our business, how to structure the functioning of our business. Though we’ve been in business for close to nine years at that time, Clay has revamped everything we do to a much more better operational business than what it ever was before. Working with Clay is a little bit different than what you’d find in most. Clay pushes you to the point you get out of your comfort zone. And as long as you continue to do what he asks you to do, you will continue to grow. But if you don’t, then you won’t.

(Speaker 5)
Clay has restructured everything we did when it comes to selling the security systems. Being a local company, we do things quite a bit different. And by doing so and restructuring everything he did in the nine years that I was in business, trying to do it on my own, He came up with a package deal and within less than 10 minutes and revamped everything we do. Clay has helped us increase our sales in every aspect when it comes to the calls that come into our business, helping us to hire people to be able to do that and follow a good script. Setting up the appointments and how we do them when we go into the appointment, the sales pitch and how we do it. And then from then on forth,

(Speaker 5)
just the SEO and everything he’s done has increased our sales exponentially. He’s helped us in our search engine optimization by helping us with the actual Google ratings when it comes to being placed on the map in multiple locations so that we dominate the industry on the map as well as organically. So that when people are searching in a variety of different words, we always pop up on multiple locations on the first page. That of which he did, it’s a long process, but it works very well. And Google, how their algorithms work, it doesn’t change in what he does. So we’re always on top.

(Speaker 5)
The accountability aspect that Clay has provided by once he asks you to do something and you follow through with it. Excuse me.

(Speaker 73)
You’re good.

(Speaker 5)
The accountability aspect of working with Clay makes it to the point where he’ll ask you to do something, and though it may seem a little bit out of the ordinary what you ought to do, he’ll keep pushing you until you do it. And it becomes easier once you actually follow through with whatever he asks you to do. You know, that becomes easier, and you’ll finally see the success that he is asking you to have accomplished by. I mean, it’s just good in how he works. Coming to Clay Clark for asking him to help you grow your business, I can guarantee it’ll be a success if you follow through with what he says. You know, you have to follow through with what he says in order to make it work.

(Speaker 5)
And so you have to come to the table, making sure that you’re going to do what he says. Be teachable, and you will be successful.

(Speaker 22)
Clay Clark is here somewhere. Where’s my buddy Clay?

(Speaker 3)
Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound.

(Speaker 72)
He’s like,

(Speaker 71)
the greatest guy.

(Speaker 25)
I ran from his goats, his chickens, his dogs.

(Speaker 3)
So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

(Speaker 2)
All right, Thrive Nation, on today’s show we are celebrating the consistency, diligence, and quality of Witness Home Security. Now you might be saying to yourself, who’s Witness Security? Why do I care? Why are you taking my time to talk about a Tulsa -based home security company? Well, let me tell you the Witness Security story. You see, I met these guys about three years ago at an in -person Thrive Time Show workshop.

(Speaker 2)
And these guys are very good at installing Tulsa home security systems. That’s what they do. And just like many people who’ve attended workshops, they had questions and we provided answers. And just like many people at the workshops, they have a real business that really does get the job done. They know what they’re doing. They provide a real service and a real product that people actually need.

(Speaker 2)
And their company is called Witness Home Security. Again, they’re a Tulsa home security company. And these guys, though, unlike many people, said, tell me what to do. And then they actually did it. And so on today’s show, we have Jaron McKnight joining us. And Jaron is a relatively newer member of the team.

(Speaker 2)
Jaron McKnight, how are you? And welcome on to the Thrivedime Show.

(Speaker 66)
Well, since I’ve been bothering you to get back on the show for a while, I guess if you bother me enough, I’m going to have a great time now.

(Speaker 2)
How long have you been working with us here?

(Speaker 13)
I started July 15th.

(Speaker 2)
And explain all the things that you do up here so that the listeners out there kind of understand just a little bit about your background as it relates to working with us.

(Speaker 13)
Oh yeah, well I started my day, I wake up at 4 in the morning every single day and I get up here by 4 .30 typically. I start reading until about 7 and at that point when I first started I did SEO. I got up to writing about a hundred articles a day.

(Speaker 2)
So search engine optimization.

(Speaker 66)
That is correct.

(Speaker 2)
Okay great and then so you start off on search engine row and what all do you do now?

(Speaker 13)
I moved up to the call center for marketing. Yeah.

(Speaker 2)
We help get new clients for the clients that come here up at the Thrive Time Show and work with us here. So a lot of our clients need somebody who will make outbound calls on their behalf. Essentially great entrepreneurs who have a staff of 20 people or less. A lot of times maybe they work the trade show or they have a big event coming up or they have an influx of leads and they don’t have the money needed to pay a full -time caller $800 a week or $600 a week. And so they’ll have our team make calls on their behalf. And so we’ll make calls for a minimum of 10 hours a week for a client.

(Speaker 13)
And tell the listeners, how many calls do you make on average per day? I actually looked this up the other day.

(Speaker 2)
I made 416 on average every single day since I started.

(Speaker 66)
416 outbound calls in how long of a day?

(Speaker 2)
That would be a seven and a half hour day.

(Speaker 13)
And give the listeners out there a list of some of the clients you’ve called on behalf of so far. Yeah, so we’ve called for Whitlock. They do cosmetic surgery. We’ve definitely made tons of calls for a company called Genscripts. It’s a pharmaceutical company here in Tulsa.

(Speaker 66)
I’ve called for…

(Speaker 2)
Oh man, there’s just so many. Jen Scripps is a pharmacy in Tulsa. You’ve called on behalf.

(Speaker 31)
Have you made calls yet on behalf of Shaw Homes?

(Speaker 2)
I have actually not been able to call. What about J. David Jewelry? I have not called for them either. Okay, but you’ve made calls for people and we do quality control calls, right? call people to see if they’re happy. You’ve done outbound calls, you’ve done everything there.

(Speaker 2)
And you’re also shadowing me one day a week, sometimes one day and a half. And I want to get into today’s topic as we celebrate Witness Home Security. Consistency, diligence, and quality. The sustainable success formula. If you said to me, Clay, what is the formula for success? I would say, practical education, you need to have a skill to pay the bills, plus reputation, that equals compensation.

(Speaker 2)
Again, if you read Andrew Carnegie’s book, The Gospel of Wealth, he teaches this idea. But practical education, plus reputation, plus compensation, that equals increased income for you and your family. That increase that that that results in sustainable success. And so today’s client, we’re going to celebrate their witness home security witness Tulsa home security. These guys are getting Google reviews every week. Jaron, you’ve shadowed me for a while.

(Speaker 2)
And from what you I don’t know, I don’t expect you to be a search engine expert. But you’ve read a lot of the material that we’ve that we’ve required.

(Speaker 48)
You’ve read start here in the boom book.

(Speaker 2)
And that’s correct. Why do all of the listeners out there have to do a great job every single time? I know it seems obvious. But why do all the listeners out there? Why do the business owners? Why do all the people out there, the Tulsa, the Tulsa home security experts witness security?

(Speaker 13)
Why do they have to do a great job every single time? That’s because of the system. Systems work, and fads don’t.

(Speaker 2)
And so you have to do something every single week, over and over again, to become the best. But what if they did a bad job?

(Speaker 66)
Like what if Witness Security, and they don’t, they do a great job, but what if they did a bad job some of the time? Well, I mean, again, consistency has to be there.

(Speaker 2)
If you do a bad job sometimes, people aren’t going to come back. How awkward would it be for you as a coach, if you’re coaching a client, you’re leading them down the proven path I’ve created for them,

(Speaker 66)
if on the agenda it says, Jaren, ask the client, make sure the client, hold the client accountable to gathering one objective review from a happy client every day, if you knew and the client knew that their quality was terrible.

(Speaker 52)
that would be a very difficult question to ask.

(Speaker 2)
Wouldn’t it be? I mean, it’d be almost impossible. It would be impossible. It would be intellectually dishonest. And that so step number one, what is witness home security do well, what do they do? One, they do a great job.

(Speaker 2)
And they do a great job every day. Not just sometimes. And I can’t tell you how many people over this past 12 years that I’ve been working with clients. Years ago, I worked with a window installation company. And if you’re listening out there, and this story is about you, get off the podcast. But this this particular person, he would show up on time for the meetings half the time.

(Speaker 2)
Okay, but he was on time really good for about six months. Every week, he would do a great job for the clients. And he would get great reviews from the clients that were happy. And then one day, I got a mega complaint that came in because we helped manage his website. And a complaint came in.

(Speaker 19)
And the subject line said fraud.

(Speaker 2)
Oh, great. And so I call the client. I’m like, Hey, did you take the client’s money?

(Speaker 45)
And he says, Oh, yeah, I did.

(Speaker 2)
Yeah. Did you finish the job? No, I got this personal thing going on. I got this personal issue going on. I have not finished the job. So the next week goes by.

(Speaker 2)
Client doesn’t show up to the meeting again. I call the client.

(Speaker 23)
Hey, did you ever make that situation right?

(Speaker 2)
No. I accidentally misspent some of the funds, so I don’t have the money needed right now to finish the project. So I’m going to take the money from the next project and use that to pay off that project. The old that’s illegal, by the way, but it’s the old robbing Peter to pay Paul idea. And then over time, three weeks in, I’m going, hey, if you’re not going to make it right, and you definitely are getting leads. I can’t work with you.

(Speaker 2)
And he says, Excuse me. And I said, Well, there’s another bad review about you on home advisor that just came up and another one on house. So in the last, you know, you were great for six months. But in the last like previous month, you’ve got three really bad complaints that you’re telling me are true. What’s going on? Well, then I find out that this man who started his company in his mid 40s actually was a guy who had gone out of business multiple times in different states under different names.

(Speaker 48)
And so he had a systemic commitment to jackassery.

(Speaker 2)
Oh, that’s good. He was committed to starting and stopping, starting and stopping, calling his leads, starting and stopping, paying his bills, starting and stopping, showing up on time. He had a hard time with consistency. And I would tell you that if I met A hundred people on the street, a hundred people on the street. I can tell you that according to Forbes, only nine out of those hundred people are going to start a company. Only nine, nine out of a hundred.

(Speaker 2)
So again, just to clarify, nine out of a hundred people are going to start a company. But according to Forbes, 90 % of startups fail. So that means you have a 0 .0081 % chance of being successful. And you say, well, what is the biggest issue?

(Speaker 66)
The issue is, is very few people are consistent.

(Speaker 2)
Oh yeah, it’s so true. It’s tough to be consistent. And the consistency, it’s like the number one secret sauce to becoming a financially successful boss. And it’s one easy step, but it can be impossible. It’s like super easy, but super hard. It’s like show up every day and do a great job.

(Speaker 2)
That’s step one. And that’s what Witness Security does.

(Speaker 66)
They do a great job on these Tulsa home security systems every single week.

(Speaker 7)
But what about your sleep?

(Speaker 2)
You got to sleep in, right? And I can’t speak to what Keith and Tyler do. I can tell you, though, these guys consistently get great reviews.

(Speaker 42)
And I’m assuming it’s because when he’s sick, he still shows up.

(Speaker 2)
What? I think that’s when he doesn’t feel good. He still honors his commitments. So I thought, why don’t we spy on him and go to his map real quick, his Google map.

(Speaker 39)
And let’s watch videos from some of his customers to see what they have to say about working with Witness Home Security.

(Speaker 5)
So here we go.

(Speaker 70)
Awesome.

(Speaker 2)
Can you describe the experience of working with Witness Security? It was an unequivocal, very wonderful experience. So let me ask you this. Why, why, Jaron, is it impossible for somebody to sustainably get to the top of Google if you have to write content every day?

(Speaker 13)
and gather real objective reviews from real people to get to the top? Why is it impossible for people that are not consistent? Well, it’s impossible because it takes a daily effort.

(Speaker 2)
You have to get up every single day and write that content.

(Speaker 5)
People are not going to find you on Google unless you daily update your content on Google.

(Speaker 2)
And we couldn’t get a good review from this guy because this guy would be unwilling to give a good review if he wasn’t happy. That is completely true.

(Speaker 21)
Let’s do it.

(Speaker 5)
Let’s play another video on the Witness Home Security, on the Witness Tulsa Home Security Google Map here.

(Speaker 16)
Here we go. What is your name and how did you first hear about Witness Security?

(Speaker 2)
My name is Rachel. Witness Security, the owners go to my church and I heard of their company through friends and family. Sounds like practical education plus reputation equals compensation.

(Speaker 11)
They have a great reputation.

(Speaker 16)
These guys go to a local church, they’d heard good things about them, and we continue. What problems did they solve for you?

(Speaker 5)
Mostly just knowing that I’m safe and secure with a full security system.

(Speaker 16)
Never had many problems before, but just knowing that I won’t have any problems in the future is what I like about it. Can you describe the experience of working with Witness Security? They’re fast, reliable techs. They came in and installed the system pretty fast and in and out.

(Speaker 2)
Got everything on my phone. Taught me how to use it. Real people who are really happy tend to tell other people. It is impossible to become successful if you cannot be consistent. which is why I want to praise Witness Tulsa Home Security. Think about this.

(Speaker 2)
These guys are consistent. Every single day, in every single way, these guys are getting it done. Are they perfect? No, but they honor their promise. What they say they’re going to do is what they do, because the reputation plus the practical education equals compensation. That’s what it is.

(Speaker 21)
You take practical education, a skill, plus your reputation, and that equals compensation.

(Speaker 69)
Let’s watch another video on their Google Map.

(Speaker 5)
Here we go.

(Speaker 14)
All right.

(Speaker 18)
What was your first name?

(Speaker 12)
My name’s Todd.

(Speaker 2)
And how did y ‘all hear about Witness Security?

(Speaker 13)
I did some research and saw that here.

(Speaker 68)
Found them on the what?

(Speaker 2)
The internet?

(Speaker 66)
Is that what he said?

(Speaker 14)
Let’s listen to it again.

(Speaker 2)
Here we go.

(Speaker 23)
Witness Security.

(Speaker 2)
I did some research and saw that here. Saw that you were number what?

(Speaker 58)
I think that was one.

(Speaker 12)
Juan, let’s cue it up again.

(Speaker 32)
Here we go.

(Speaker 14)
Internet.

(Speaker 2)
Doing some research and saw that here. And then what did y ‘all like about Witness Security? Customer service.

(Speaker 13)
This guy decided to hire Witness Security because they were number one in the search engine results as the highest rated.

(Speaker 2)
Now again, you could be the highest ranked in Google, but what if you’re not the highest rated? What if you have bad reviews coming out the wazoo? Oh, well, I think that you don’t come up as number one anymore. So I want to make sure we’re getting this idea. Again, your practical education plus your reputation equals your compensation. Your practical education plus your reputation, that is what produces your compensation.

(Speaker 2)
Now again, everything I teach them to do, I teach them how to get to the top of Google, We launch online ads for them. We’ve helped them with call scripting. A lot of things.

(Speaker 12)
Nothing would be possible if Keith and Tyler and the Witness Home Security team did not do a great job. Let’s play another audio.

(Speaker 5)
Here, another video.

(Speaker 17)
My name is Kevin Williams. I’m the branch manager for Migrant Glass in Tulsa.

(Speaker 11)
And then what were your thoughts on the installation of the alarm system and camera system?

(Speaker 5)
Witness Security was great to work with on the installation and all that.

(Speaker 11)
They were very helpful. They found out exactly what we wanted and took care of the needs when we had them.

(Speaker 2)
And then what were your thoughts on the actual service of the installation and the people that actually served you?

(Speaker 57)
My thoughts on the people that served us, they’re friendly people and always been right there when I called.

(Speaker 13)
When we had anything we needed, they were right there taking care of it.

(Speaker 2)
Interesting that a guy who is happy would be willing to say positive things about the company that he’s working with. That’s multiple people. It sounds like the same exact thing over and over again. It sounds like the consistency and the diligence and the quality is what’s allowing the system to work. But the system cannot work. If you won’t work, according to Maya Angelou, nothing works unless you do.

(Speaker 2)
The acclaimed playwright, the author, the actress, nothing works unless you do. do. Think about this for a second. Andrew Carnegie, Andrew Carnegie, who was once the world’s second wealthiest man during his lifetime, who began working at just the age of 13 years old for what equated to $35 a week in today’s money or $1 .20 during the time he lived. Andrew Carnegie, look him up, unbelievable. He says, as I grow older, I pay less attention to what men say.

(Speaker 2)
watch what they do. Again, as I grow older, I pay less attention to what men say I just watch what they do. As I grow older, I pay less attention to what men say. I just watch what they do. This is powerful. This is powerful.

(Speaker 2)
You know, one of our clients, Dr. Whitlock asked our team to make calls for him this week. We he’s outsourced his call center to me.

(Speaker 13)
And therefore he’s entrusted me with his money in exchange for a service.

(Speaker 53)
So we track how many calls we make, we record the calls.

(Speaker 67)
Jaren, why do we unapologetically, openly, transparently record the calls and send the recorded calls to all the clients that we make calls on behalf of.

(Speaker 2)
Why would we do that? I’m going to go ahead and assume it so we can show that we are consistent with following the script. We got nothing to hide. Right. We’re consistent. We got nothing to hide.

(Speaker 2)
So I’m going to teach the listeners out there how to get to the top of Google. Very simple. There’s a simple four step process. And if you go to the best SEO book . com. It’s the best SEO book .

(Speaker 2)
com. If you’ll go there, you can download my book. Again, my book is called search engine domination that I’ve written with Jonathan Kelly. It’s the best SEO book . com. If you go there right now, I’ll give you time the best SEO book .

(Speaker 2)
com. If you go there, you can download the ebook version of my newest book, Search Engine Domination. And And if you open up to chapter two in the book, it walks you through the checklist of what you need to do. And I will paraphrase what you need to do. One, your website must be canonically compliant.

(Speaker 2)
Jaren, why does a website have to follow all of Google’s rules in order to rank highly? Because everyone goes to Google for everything, and you can’t change the way they do things. There we go. According to Forbes, over 90 % of people use Google to search for the products and services they’re looking for, to search for the answers to the problems they have. So your website must be canonically compliant. Your website has to be mobile compliant.

(Speaker 13)
Jaron, do you want to speculate as to why websites have to be mobily compliant? Well, I imagine that over 90 % of traffic that you get on your website is probably from someone’s phone.

(Speaker 2)
Do you have an amazing statistic to build back that up? Forbes will show you right now that somewhere between 8 out of 10 and 9 out of 10 people right now are using mobile devices to search for everything. Now, variable number three. You must have the most objective Google reviews from real customers. Jaren, why could that be hard for somebody out there who has a Tulsa Home Security System but does not do a good job? Why could that be hard?

(Speaker 2)
Well, you can’t get reviews from people that are good if you can’t do a good job. Okay. Now, the most original HTML content. Back in the day, I told Keith and Tyler that in order to get to the top of Google, you guys need to write original content. and if you’re out there listening and maybe you’re doubtful that the system works, just Google search Tulsa Cookies and you’ll see one of our longtime clients there, Barbie Cookies. Or Google search Tulsa Mints Haircuts and you will see the longtime business I own there, Elephant in the Room.

(Speaker 2)
Or just Google search, I don’t know, let’s do another one here. I’m gonna search for Tulsa, I’m gonna do a bunch of them real time so I can verify with you guys here. So I’m gonna do Tulsa Medical Staffing. me do that one real quick here. And okay, there you see Trinity employment coming up top. Why?

(Speaker 2)
Because they’re consistently getting the most objective reviews, writing the most content. That’s how It works. Look up Delrickt Research. Look up Oxifresh. Type in carpet cleaning quotes. Carpet cleaning quotes and you’re going to see Oxifresh is number one in the world right now for the phrase carpet cleaning quotes.

(Speaker 2)
You could do a search right now for Tulsa. Let’s do Tulsa business conference. Tulsa business conference. I’m in Tulsa. I have a business conference.

(Speaker 48)
And let’s see if we can find us today.

(Speaker 2)
We look for conferences. Let’s look it up here. And we’re doing some Google searches here with the listeners right now. Okay, here we go. Let’s do a search for that. Let’s do a search right now for I think Google’s currently indexing our updates here.

(Speaker 2)
Let’s do a search right now for Let’s do satellite beach pizza. Let’s do this. Let’s do Dallas real estate photography, Dallas real estate photography.

(Speaker 13)
See if we can find full full package there. And there we are, full package. We could do this all day, but the point is our clients get to be the top or near the top of all Google search engine results because they have consistency. Our system does not work for inconsistent people. So, Jaren, why would I meet with a client like Witness Tulsa Home Security every single week?

(Speaker 2)
And why do we talk about a lot of the similar things? Why do you think we always talk about gathering objective Google reviews, quality control?

(Speaker 66)
Why do you think we talk about that every week?

(Speaker 2)
If you want to be number one, and anything in life, you have to do things consistently. So every time that they meet you every single week and you go over the numbers of exactly what they performed last week to ensure that they’re getting their action items done, to ensure that they’re getting their reviews, to ensure that they’re writing the content that keeps them at number one.

(Speaker 15)
So witness security.

(Speaker 50)
King.

(Speaker 15)
It’s Kid King.

(Speaker 2)
Let’s hear another Google review that’s on their Google map right now so the listeners out there can see the power of consistently wowing your clients and asking for objective reviews via video and Google. Are you hearing kind of a common theme here, Jaren? Yeah, I heard the Google again.

(Speaker 65)
Let’s continue.

(Speaker 12)
Here we go. I moved into a new house that had an older system that was already installed, but I wanted to upgrade some of the technology and ensure that my home was protected. Awesome. Can you describe the experience of working with Witness Security? Yeah, no, I, I think that going with a family run business, you get a little more personal feel, you know, if you go to a big company, you find that it may take them several days to get out there, or you’re not going to talk to a person, you have to click through a bunch of prompts, but I’ve always had a one on again, great customer service combined with consistently implementing the system creates success, whether you have a Tulsa home security system business, or or you have a security system business based anywhere in the world right now, you have to be consistent. Here we go.

(Speaker 2)
Let’s hear another review here from a Witness Security customer. How did you first hear about Witness Security?

(Speaker 48)
My name is Aaron Hunt, and I first heard about Witness Security.

(Speaker 2)
I was going out for an estimate with a client in Midtown, and when I walked up to her front door, I noticed that there was a security camera up above the door, and then she had a sign in the flower bed. So as I walked up to the front door, I spoke briefly with our client about witness security. She had nothing but good things to say about that. company.

(Speaker 21)
And from there, I went online actually after that and did a search on Google and read a little bit about Witness Security. So he went on Google and did a little research to make sure that Witness was a good company. And let’s continue.

(Speaker 59)
Good deal.

(Speaker 64)
Read great reviews yet again.

(Speaker 63)
Let’s hear another video review from another client out there who are another client of Witness Security, another client of their Tulsa Home Security Company.

(Speaker 27)
Let’s hear what he has to say about Witness Tulsa Home Security.

(Speaker 2)
Wait for it. Here we go. Here we go. Here we go. Feeling the flow. We’re waiting.

(Speaker 2)
If power goes out or anything, they contact me. Let me know what’s going on with it. I feel like there’s somebody out there listening who’s not yet sold on the idea that getting Google reviews consistently from happy clients works. Let’s hear another video testimony from somebody who, again, witness security. Step one, they have to wow. You have to wow your customer, right?

(Speaker 2)
You have to have a practical skill, practical education. You have to be able to solve a problem. You need to have a real service or a real product. Step two, though, you got to build that reputation.

(Speaker 62)
Just little shovel load, shovel load at a time.

(Speaker 5)
Build that mountain.

(Speaker 62)
Build that reputation mountain a shovel at a time. Just keep doing it daily.

(Speaker 16)
Build that massive thing called reputation.

(Speaker 2)
Let me go back to the beginning of this. This is another client of Witness Home Security, Witness Tulsa Home Security.

(Speaker 5)
Let’s see what she has to say about her experience working with Witness Home Security.

(Speaker 20)
heard about Witness Security and my business networking group. And what problems did we solve with? So the previous company that I was with had very slow response times.

(Speaker 11)
And in a matter of life or death situations, seconds matter, not minutes.

(Speaker 20)
And so Witness Security. Again, they’re praising the quality control of Witness Tulsa Home Security. Let’s hear another one.

(Speaker 46)
What is your name and how did you first hear about Witness Security?

(Speaker 2)
I didn’t, but my wife. So she won’t.

(Speaker 21)
do this.

(Speaker 5)
And what problems do witness security solve for you?

(Speaker 19)
Well, we got some kids sneaking out windows. That’ll solve that.

(Speaker 7)
Let us know anyway.

(Speaker 2)
All right. And then sounds like a real person. Let’s do another video review for witness Tulsa home security. Here we go.

(Speaker 61)
Is your name and how did you first hear about witness security?

(Speaker 32)
My name is Jeff Dahr.

(Speaker 19)
I heard about Witness Security probably about five, six years ago through church.

(Speaker 2)
I heard that Keith Schultz was starting his own company. There’s reputation again, folks. That’s reputation again.

(Speaker 58)
Again, Keith Schultz does a great job.

(Speaker 60)
That’s why his Tulsa Home Security Company has taken off.

(Speaker 14)
And decided to use him.

(Speaker 18)
Okay. And what problems did they solve for you? Um, actually helped with our security far as setting up.

(Speaker 1)
Let’s hear another one.

(Speaker 2)
Another Witness Tulsa Home Security customer.

(Speaker 59)
Let’s hear what they have to say about their experience working with Witness Tulsa Home Security.

(Speaker 21)
And your name?

(Speaker 2)
Bill Dawson.

(Speaker 21)
And how did you hear about Witness Security?

(Speaker 5)
Well, I go to church with the guys at Witness.

(Speaker 14)
And how do you like working with Witness Security?

(Speaker 2)
They have always done a really good job for me. They have been Again, that’s reputation leading to compensation. Let’s do another one.

(Speaker 13)
Let’s queue it up. Here we go. Looking on the internet, which he wouldn’t find them on the internet if they were not consistently adding content and gathering reviews.

(Speaker 2)
Here we go. Can you describe the experience of working with security during the install?

(Speaker 21)
All real friendly guys, all knowledgeable.

(Speaker 43)
These aren’t paid actors, these are real customers.

(Speaker 5)
who again on their agenda it says gather objective reviews on video and objective reviews on Google from real customers and every week Witness Home Security gets it done.

(Speaker 15)
They couldn’t do it though if the customers weren’t happy, could they? No, no. And honestly, how good do you have to be as a random contractor that comes up to your home and someone says, hey, would you mind being in a video for me? How good do you have to be to make that happen? You got to be really good.

(Speaker 5)
And that’s what Witness Home Security does.

(Speaker 15)
Here we go. Let’s cue this up. Basically state your name and how you heard about Witness Security first. Well, my name’s Wayne Nay.

(Speaker 2)
I’m the owner of High Press Incorporated. And I know Keith because we go to church together.

(Speaker 59)
We’ve been friends for some time.

(Speaker 58)
And I knew when he started Witness Security, I just used his services to put surveillance around my business.

(Speaker 50)
And then what problems did Witness Security solve for you?

(Speaker 5)
Well, we had some issues with some vehicles out front.

(Speaker 15)
I have customers that keep their vans here when I service them.

(Speaker 2)
Witness come in, put some security cameras up, put some signs up, and an alarm system in, and that helped. reduce that problem.

(Speaker 58)
Well, let’s queue up another video.

(Speaker 3)
This is yet another happy customer, another happy customer of Witness Tulsa Home Security.

(Speaker 5)
Let me queue it up. And what’s your name?

(Speaker 2)
Larry Baxter. And how’d you hear about Witness Security? My son years ago told me about Witness when you first started your business.

(Speaker 13)
Yet another, another person sharing about their experience as a result of reputation.

(Speaker 57)
Here we go.

(Speaker 2)
And your name? Mark Mitchell. And how did you hear about Witness Security?

(Speaker 32)
Off the internet.

(Speaker 17)
Off the internet. And again, you can’t be at the top of the internet unless you consistently add content every day and you consistently gather objective reviews. Jaren, you can’t be top on the internet unless you’re consistent.

(Speaker 2)
You can’t.

(Speaker 5)
It’s impossible.

(Speaker 14)
But you may try.

(Speaker 5)
Let me hit play.

(Speaker 56)
Let’s hear the rest of this one.

(Speaker 5)
And have you liked working with Witness?

(Speaker 14)
It’s been great. They’ve installed quite a few cameras at two different locations for us. And we’ve been very happy with the service and the install. Let’s hear another one.

(Speaker 2)
And your name?

(Speaker 13)
John.

(Speaker 2)
And how’d you hear about witness security?

(Speaker 32)
Oh, Google.

(Speaker 2)
And how have you liked working with witness security? It’s been great so far. You guys have been on time with all your service calls. You’re answering all my questions. The price, you can’t beat it compared to the other competitors here. Oddly enough, I feel like I’ve stood there in the lawn where this guy is. I feel like I know this address of this house right here.

(Speaker 2)
Oh, you can feel it? Sincerely, I think I know where the house is. That’s kind of funny. So if you’re out there listening today, and you’re going, what am I supposed to do with this information? One is I encourage you to audit yourself on a scale of 1 to 10. How consistent are you?

(Speaker 2)
10 being the most and 1 being the least. Do you show up for all your staff meetings or do you skip them? Do you have an agenda for your meetings or do you just kind of make it up? Do you do what you say you’re going to do? Do you pay your taxes? Do you do the group interview every week?

(Speaker 2)
Do you start your meetings on time? Do you have an agenda for those meetings? Do you pay your taxes? Do you pay your taxes? Do you do the group interview every week? Do you or just on the weeks where you feel good?

(Speaker 2)
I mean, if you have the sniffles, little sniffles, a little tummy ache, I mean, do you do you take dayquil and make it happen? Or do you just sort of mail it in? Do you pay your employees on time? Do you show up on time more often than not?

(Speaker 55)
Or what area can you be more consistent?

(Speaker 2)
And I encourage you to write that down because this win of the week wouldn’t be possible without the coachability of Witness Tulsa Home Security. So I’m going to go ahead and queue up an audio. I’ve told you about Witness Security and I’ve told you about what they do and bragged on them, but Keith wanted to take an opportunity to share about how my coaching or my team’s coaching has helped him to take his business to the next level.

(Speaker 5)
And I thought, well, this seems like a two for one special right here. We could encourage the thrivers. We could also let them know what it’s like to be stuck with me as your coach for three years. I mean, what does that feel like being stuck with a guy who’s obsessed with consistency? I mean, what is that? What is that?

(Speaker 5)
Is it like having a drill sergeant come over and walk you and your family through through PT every morning? Is it I mean, what does it feel like to have me as your coach? a business coach. My name is Keith Schultz, and my company is Witness Security here in Tulsa, Oklahoma. For the past 18 months that we’ve been working with Clay, our growth was averaging pretty close to 10 ,000 a month on a regular basis. Shortly thereafter, we doubled that to close to 20 ,000, and now we’re close to 40 ,000.

(Speaker 5)
a regular basis every month. Clay has helped us increase our sales in every aspect when it comes to the calls that come into our business, helping us to hire people to be able to do that and follow a good script, you know, setting up the appointments and how we do them when we go into the appointment, the sales pitch and how we do it, you know, and then from then on forth, just the SEO and everything he’s done has increased our sales exponentially. Clay has helped us grow our business in the aspects of individuals, you know, how to hire people, how to manage people, how to necessarily organize our business, how to structure, you know, the functioning of our business. Though we’ve been in business for close to nine years at that time, Clay has revamped everything we do, you know, to a much more better operational business than what it ever was before. Working with Clay is a little bit different than what you’d find in most. You know, Clay pushes you to the point you get out of your comfort zone.

(Speaker 5)
And as long as you continue to do what he asks you to do, you will continue to grow. But if you don’t, then you won’t. We heard about Clay Clark on the radio. My son heard it on the radio and had been listening to it for a couple weeks and said hi to listen to it, gave him a call. And within a day or so, Clay gave me a call and we came in for an interview. He’s helped us in our search engine optimization by helping us with the actual Google ratings when it comes to being placed on the map in multiple locations so that we dominate the industry on the map as well as organically so that when People are searching in a variety of different words.

(Speaker 5)
We always pop up on multiple locations on the first page. That of which he did, it’s a long process, but it works very well. And Google, how their algorithms work, it doesn’t change in what he does.

(Speaker 2)
So we all were around him. on top. Clay has restructured everything we did when it comes to selling the security systems. You know, being a local company, we do things quite a bit different.

(Speaker 10)
And by doing so and restructuring everything he did in the nine years that I was in business, you know, trying to do it on my own, he came up with a package deal and within less than 10 minutes and revamped everything we do. If you’re looking for Coming to Clay Clark for asking him to help you grow your business, I can guarantee it’ll be a success if you follow through with what he says. You know, you have to follow through with what he says in order to make it work. And so, you have to come to the table making sure that you’re going to do what he says. Be teachable and you will be successful. Well said, Keith Schultz.

(Speaker 10)
Now if you’re out there today and you’re thinking about attending one of our in -person workshops, I have a warning for you that I want to just warn you. Once you start winning, and that momentum of winning begins to happen where you grow every year and success begins to happen consistently, it is possible. I mean, you may just find yourself getting sick of winning.

(Speaker 2)
We’re going to win with every single facet. We’re going to win so much, you may even get tired of winning. And you’ll say, please, please, it’s too much winning. We can’t take it anymore. Mr. President, it’s too much. And I’ll say, no, it isn’t.

(Speaker 48)
We have to keep winning.

(Speaker 2)
We have to win more. We’re going to win more. But you might not be a Tulsa Home Security company. Maybe you’re a chiropractor. I mean, maybe you’re a dentist. Maybe you’re a doctor.

(Speaker 2)
I mean, I don’t know.

(Speaker 9)
What industry are you in? I don’t know. I mean, maybe you say, well, Clay, my industry is different. Maybe you’re a home builder. Well, maybe you’re a carpet cleaner. I tell you what, if you’re a carpet cleaner, let me cue up the audio here of what one of our thrivers has to say about how being consistent with implementing the system

(Speaker 9)
and consistent, all you have to do is be consistent in two areas, be consistent with the quality and be consistent with implementing the system. Let me have this Thriver share with you about how being consistent with the quality and implementing the system has changed their life. This is a company based in Boston, in the Boston, Massachusetts area, called Angels Touch.

(Speaker 2)
Hi, my name is Christina Nemus. I’m the owner and operator of Angels Touch Auto Body and Detailing in Bourne, Massachusetts. We have been working with Thrive and their coaching for, say, eight to nine months. And it took us about six months, five to six months to get on the top of Google and with their help with the website and marketing and the SEO and retargeting ads with Google. And it has been phenomenal. We just have light and day business coming in, phone calls coming in, walk -ins, referrals.

(Speaker 2)
It’s just through the roof and we couldn’t be happier. At the moment we are up 50 % this year from the previous year and not only is that part of our own hard work and diligence but also with the help of Thrive and what they’ve done for us and getting us on the top of Google and you know all their knowledge and coaching and yeah so super grateful, super pumped to see what the future holds for all of us.

(Speaker 50)
Thank you.

(Speaker 2)
You say, well, what if I’m not a Massachusetts -based automotive repair shop? I mean, what if I’m a repair shop? What if I’m not a Tulsa home security company? I mean, what if, what if I’m a home builder? Does that work for me? I mean, what if I’m a home builder?

(Speaker 2)
Well, I mean, we did help Shaw Homes grow from just under $40 million to $80 million. Think about that. Shh, don’t, don’t share. If you begin to share this with people, what’s going to happen is other people are going to become winners as well. Now, the cool thing about our partnership

(Speaker 1)
and the bad thing about our program is that I personally write every single business plan for great folks like you.

(Speaker 2)
And because my brain is not scalable, I don’t want to scale my brain. And I have three ways I can help you. One, I’ve got an online school. It’s $19 a month. That is that is hot sauce. That’ll change your life.

(Speaker 2)
It’s go to Thrivetimeshow . com. Go up there once you go to Thrivetimeshow . com. Are you there? Go to thrivetimeshow .

(Speaker 2)
com and you say, listen, dude, I don’t have that kind of money. I can’t afford one -on -one coaching. That’s cool. That’s why I built this for you. Click on business school. And for $19 a month, click on business school.

(Speaker 2)
You can have your life changed. You can have your life changed. But you might say, well, I would prefer to come to a workshop. Then do it. Book a ticket. It’s $250.

(Speaker 2)
I’d love to come see you. The problem is I cap the attendance of our workshops. I try not to have more than 125 people, except for in December. Now, during December, I let it get wild, a little bit crazy. We bring in Michael Levine, the PR consultant for Nike and Prince and Michael Jackson. Rustic Cuff, the company she grew.

(Speaker 2)
Jill Donovan grew the company from two people to 125 plus employees. We’re going to bring in some of my rowdy friends. We’re going to have a blasty blast. We’re going to have the attorney of choice for T . D. Jakes, the law firm of choice for T .

(Speaker 2)
D. Jakes and Life Church, Winters and King there. Wes Carter, the attorney at law with Winters and King. We’re going to have great people in there. Or if you want one -on -one coaching, we only take on 160 clients. And you might say, well, why?

(Speaker 2)
it’s because I’m busy and I got five kids and I like to procreate and chase my wife around. I mean, it takes hours a day to procreate. I can’t spend my time making business plans for a thousand people.

(Speaker 6)
I’ve got to spend some time procreating. So calm down. You can go to thrivetimeshow . com and see if you can schedule a 13 point assessment. But as I’m thinking about procreation, let me do it. Go ahead and queue up this audio clip right now from a thriver out there who said, you know what?

(Speaker 6)
I am going to reach out for help. And let me share with you her story. This lady was a real estate agent, a startup, and she did over 20 million in sales in just two short years. Here we go. My name is Danielle Sprick, and I am the founder of DSprick Realty Group here in Tulsa, Oklahoma.

(Speaker 6)
After being a stay -at -home mom for 12 years and my three kids started school and they were in school full -time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people, I love working with people, I love building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing, I knew that I did not have what I needed to be successful.

(Speaker 6)
make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent.

(Speaker 4)
Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined. I would be in this role that I’m in today, building a business, having 16 agents.

(Speaker 4)
But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. You might say, look, buddy, I don’t I am not in the real estate industry.

(Speaker 4)
I am not a home builder. I’m not an automotive repair shop in Massachusetts. I’m not I’m not these people. I’m a I’m a, you know, a former school teacher. And I I’ve never started a business before. I’m a I used to run a camp.

(Speaker 4)
I used to manage a camp. I’m a former school teacher. I don’t I don’t know the first thing about entrepreneurship. Well, let me share with you a story about a former school teacher who’s gone on to become a millionaire. Let me share with you the Clay Stairs story. My name is Clay Stairs.

(Speaker 4)
I am the founder of claystairs . com and the leadership initiative. Growing up, as I went through middle school and as I went through high school, I was pretty much a big fish in a small pond. And so I felt, I had an over -inflated sense of self. So once I graduated from college, I might have been, like a lot of folks, graduated from college terrified. So I ran to ministry, ran to the church really quick.

(Speaker 4)
From there, I jumped into being a school teacher. But all the while, I knew there was something more. inside of me. I took over Shepherd’s Fold Ranch, which was a summer camp and retreat center. But then once again, now here I am at about 47 years old, and I’m feeling like it’s time. There’s this shift beginning to go on. Like, okay, at this place, I’ve done what I’ve needed to do.

(Speaker 4)
It’s time for me to expand. It’s time for me to grow. But I didn’t know anything about it.

(Speaker 32)
how to run my own business.

(Speaker 4)
As I made that shift from being the executive director of a non -profit organization into running my own company, I found out really quickly where my weaknesses were. I’ve got to know something about sales and marketing and all those things that terrify me. And so it was about at that time when we were doing some fundraising for Shepherd’s Gold Ranch that I met a young man named Clay Clark. Clay would tell me, it’s just a formula.

(Speaker 2)
do these things, and out comes production, out comes money. I just didn’t believe them. It was probably just there in the first month, maybe six weeks with Clay, that I got my first speaking engagement. But when we started talking about money, I totally locked up and just said, I’ll just come down and do it for free. But after that first few months, it was like I stepped off a cliff, and all of a sudden, everything stopped. And so Clay started talking to me about making phone calls and beginning to do that, making 100 phone calls a day.

(Speaker 7)
I was like, are you kidding? No one has ever done that in the history of man. Thrive has provided this confidence that I didn’t have before. And as a result, I’ve been able to turn a $2 ,500 or a $3 ,500 deal into $10 ,000 or $12 ,000 through working with Clay and working with Thrive. I’ve been able to look through the lens not of my capacity, but I’ve been able to look through the lens of my destiny. And you might say, look, buddy, I’m a chiropractor, OK?

(Speaker 7)
That’s what I am. Stop it. I’m not a former school teacher. I’m a chiropractor. Can you help me? My name is Jay Schroeder, and I am from Nashville, Tennessee.

(Speaker 7)
A lady I used for coaching told her I was looking for some sort of conference to get my mind thinking about business.

(Speaker 54)
And she found this, and I just flew out here a week later.

(Speaker 1)
No, I didn’t think it was a scam.

(Speaker 7)
It piqued my interest, because it’s how I think.

(Speaker 47)
I think entrepreneurially, and it just, to me, right away, it clicked.

(Speaker 7)
I’ve learned that our systems are not exactly where they need to be. And what we need to do, there’s a plan in place. He has a plan in place to get you from where you are to where you need to go. It’s great, man. It’s not your typical corporate. It’s got a phenomenal vibe.

(Speaker 7)
I love all the sayings on the wall. I love it. I love the smell. The smell outside is great. I love it. It’s casual, but yeah, you know exactly what he’s talking about.

(Speaker 7)
There’s nothing worse than standing and walking, listening to a guy in a suit rambling at you. Love it. Great presentation. Yeah, interaction’s great.

(Speaker 2)
You definitely feel comfortable asking a question if you need to. Questions from the rest of the people in the audience also helps. I mean, maybe stimulate more questions that you have. If you have an entrepreneurial mindset, and you’re trying to get from where you are to where you want to go, you have to come to this. They don’t need to upset it. Their product speaks for itself.

(Speaker 2)
If it’s what you’re looking for, it’s what you’re looking for. I would recommend it to anyone who wants to build their brand, build their business. Just the day in one, the day, not even two day session yet. I mean, I’ve already got a hundred ideas that I want to, that I want to implement. And yeah, I’d recommend it for anyone who has an entrepreneur mindset and who wants to build their business. You might say, Clay, listen, I know it works for these people, but I am a dirty, dirty communist.

(Speaker 2)
I’m a dirty, I’m a dirty communist. Okay. Could you help me? I mean, I’m a dirty, I don’t believe in capitalism. I believe in handouts. Um, I believe that I should be paid based on the very virtue that I was born.

(Speaker 2)
I mean, based on the fact that I was actually born, I deserve a paycheck. I don’t want clay. I have a bunch of degrees and I want to get paid a lot. money I feel entitled I want to get paid could you help me could you help me clay I am a dirty dirty communist now if you are a dirty soul -sucking communist you’re welcome you socialist morons who’ve taken half of my check but you will not be successful and socialism causes universal mandated poverty that’s what that causes so If you’re out there and you want to feel the burn in 2020 and you want to talk about AOC and feeling the burn and get off our show and go back to being poor because all the handouts in the world can’t help you up because you, my friend, don’t have the ability to get it done on your own. You lack internal motivation. You need external motivation.

(Speaker 2)
You can’t be happy or sober or consistent or solvent because you need external motivation. And I can’t help you if that’s what you need. You maybe need something else you need like electric shock treatment you need to be waterboarded you need a new haircut i don’t know what you need but i can’t help you but if you’re out there and you’re a diligent doer and you’re willing to be consistent and you’re willing to be consistent and you’re willing to be consistent you’ve just said it three times and if you’re willing to be consistent apparently that’s a theme if you’re willing to be consistent and you have a practical education and you’re willing to mix that with consistency, the practical skill. If you have a skill, if you have a product or a service that people actually want, that solves an actual problem for real people, and you’re willing to do that consistently, adding a shovel of dirt to build that mountain. First it’s just a little mound, little silly little mound, little small little mound, and then it’s all of a sudden kind of a hill, and all of a sudden it’s a mountain. If you’re willing to be consistent with your quality and follow my system, I promise you’ll have success.

(Speaker 2)
success. But if not, go to a Bernie conference. Go to a Bernie rally. Bernie needs your money.

(Speaker 5)
Bernie’s never had success. He needs your help.

(Speaker 11)
He needs your money.

(Speaker 2)
Help Bernie. Help AOC. Help these morons because apparently with half of my check, they still don’t have enough. And those are kind, encouraging words as we celebrate the consistency, the diligence, and the quality of Bernie. of Witness Tulsa Home Security. And now without any further ado, three, two, one, boom.

(Speaker 2)
What if you could decide today to become an automatic millionaire simply by changing just a few daily habits? And the good news is you only have to make the decision one time, and then you could be 100 % certain for sure that you would, in fact, retire as an automatic millionaire.

(Speaker 1)
Well, on today’s show, the nine time New York Times bestselling author, Mr. David Bach, joins us to teach you his secrets for becoming an automatic millionaire. Some shows don’t need a celebrity narrator to introduce the show, but this show does. Two men, eight kids, co -created by two different women, 13 multi -million dollar businesses. Ladies and gentlemen, welcome to The Thrive Time Show.

(Speaker 2)
Yes, yes, and yes. Thrive Nation, ladies and gentlemen, on today’s show we are interviewing a nine -time New York Times best -selling author who is best known for his Finnish -rich book and the Automatic Millionaire series of financial books. He’s just recently released his 20th anniversary edition of his mega -seller, Smart Women Finish Rich. David holds an undergraduate degree from the University of Southern California and throughout his career he has appeared on the Today Show, CNBC, Fox Business, live with Regis and Kelly, The View, Larry King, The Oprah Winfrey Show, and anywhere on the planet that TVs are sold. Ladies and gentlemen, David has impacted my life in a profound way with this thing he calls the latte effect.

(Speaker 1)
Let’s welcome on, without any further ado, Mr. David Bach. Welcome on, sir. Wow, I love it. Well, it’s great to be on the show with you. Thank you for, I don’t know, just a totally awesome introduction. I love your energy.

(Speaker 1)
David, years ago, my wife and I, we were getting this book called The Automatic Millionaire, because I don’t do road trips unless I have an audio book, and then if I listen to the audio book and I like it, I buy the physical book. So I picked up the book called The Automatic Millionaire, and at the time, I had a company called DJ Connection, which I later sold, but before I sold it, we were doing 4 ,000 weddings or corporate events a year, and it still exists today. DJConnection . com, and you said, you challenged me, You said, you, Mr. Clay Clark, you, Mr. Listener, you, Mr. Whoever you are, you have to save at least one hour per day of income, regardless of how much money you’re making. And at the time, I was making a copious amount of money. Can you talk to us about the importance of beginning to save one hour per day of income, regardless of how much money we’re making?

(Speaker 1)
Yeah, I mean, I would love to, because honestly, this is what should be taught to you before you get out of like the eighth grade. Let me start by saying this, the average person in America is going to work 90 ,000 hours. That’s a lot of hours, right? And if you’re both working, which today many families both work, right? You could have a family that the two of you combined will work over 200 ,000 hours during your lifetime. So if you just take that math and you go, well, geez.

(Speaker 1)
I guess if people are working so hard, then they must all end up with a lot of money, right? Because you trade your time for money when you go to work. So are they? And that’s really the core issue. They’re not, right? So one out of two Americans right now, according to the Federal Reserve, can’t get their hands on $400 in case of emergency purposes.

(Speaker 1)
True. $400, right? $400, yeah. So the follow up book to The Automatic Millionaire was actually a book called Start Late, Finish Rich. And when I wrote Start Late Finish Rich, the thing that blew my mind away was that the statistics said that 60 % to 70 % of Americans live paycheck to paycheck. So what I started saying to people was, look, here’s the deal.

(Speaker 1)
The entire secret to building wealth is that you have to fight for your paycheck and you have to keep the first hour day of your income. And what that means, super simple, is you gotta work at nine o ‘clock and you work until five. On a typical day, you need to keep whatever you earn the first hour. So from nine to 10, let’s say you make $20 an hour, or $50 an hour, or $100 an hour. Whatever that first hour of income is, it’s gotta go straight to you. And the only legal way to have it go straight to you, where it doesn’t go to taxes, or social security, or state tax, like I live in New York City, right?

(Speaker 1)
I’ve got federal tax, I’ve got state tax, I’ve got city tax, I’ve got social security tax. When I earn a dollar, over 40 cents on the dollar is gone before I can ever see it, right? The only way I can not pay those taxes, and the key word here is legally, is if I take money that first hour day of my income and I put it in a deductible retirement account. So for someone who’s listening that’s got a job, it’s gonna be like a 401k plan. Or if you’re a teacher, it’s gonna be a 403b plan. Or if you’re a government worker, it might be a TSA plan.

(Speaker 1)
Or if you’re self -employed, like you probably, you know, you were self -employed, right? When you had these DJ connections.

(Speaker 2)
It’s a self -employed retirement account.

(Speaker 46)
It’s like a SEP IRA account.

(Speaker 2)
And, you know, many entrepreneurs don’t even fund these accounts because they don’t even know about them. So the whole concept of pay yourself first one hour day of your income is that if you do that, you’re saving twelve and a half percent of your gross income. And that’s a really good starting number. Now, I gotta be honest, I’m starting to try to get Americans to save more than that. 15 to 20 % of your gross income is even better, and I taught that in The Automatic Millionaire. If you wanna get rich faster, it’s 15 to 20%.

(Speaker 2)
But getting people to focus on one hour a day of your income, I really do think it’s been a game changer. When I put out The Automatic Millionaire, we launched the book on The Oprah Winfrey Show, and this is back in 2004, And this idea of getting people to think about it in terms of why would you go to work and not keep the first hour day of your income? I think it was like a light bulb moment for people. Like obviously it reached you, right? Like you remembered it and it got other people to kind of go home and think about that and talk about it with their wife and talk about it with their family and make that a goal. And it’s a great goal.

(Speaker 2)
One thing that, and I mean this in a positive way, so if you don’t like this compliment, if you feel like this is a backhanded compliment, you can feel free to hang up and I’ll know. Click. I’ll pick up on that subtle cue. But you are not Yoda. You know, you’re more of a Broda. I mean, you are like, the way you write, the way you write is like, I feel like it’s my brother from another mother writing on a third grade level that I can understand.

(Speaker 2)
You don’t talk in financial jargon. Your books are very, easy to read, easy to understand. They’re real page turners. They’re very easy to read. In one of your books you wrote, you said, the number one financial mistake is not to have your finances on automatic.

(Speaker 2)
I wrote that down in my man journal.

(Speaker 1)
I wrote it down. I go, Automatic. I mean, everything about my company, DJ Connection, was automatic. Every DJ had a checklist for their shows. After the wedding, we sent the bride a survey. Based on their survey, we determined how much the DJ got paid.

(Speaker 1)
And so if a DJ got a bad review, he made very little money. If he got a great review, he made a lot of money. And everything in my life’s automatic. Checklists, systems, processes. Why aren’t my finances automatic? Can you explain to our listeners what it means to have…

(Speaker 1)
Help us. Help us get our finances on automatic. Yeah, well, I mean, here’s why it needs to be automatic. I mean, I learned this by being a financial advisor, working with people in the real world. What I saw is that when someone says, you know, I’m disciplined, David, I’m going to write a check. I’ll bring you the money every month to save.

(Speaker 1)
Nobody did it. Right. They might they might do it for two months. The record was six. So what I what I saw firsthand was the only way people will will really save money is for whatever it is, retirement, buying a home, college savings, wanting to start a new business. The only way people are successful at investing and saving is when they save automatically and when they have the money moved automatically.

(Speaker 1)
So the automatic millionaire was really about simple idea and nothing’s changed because it’s timeless principles. First of all, don’t try to have a budget, because budgets suck. People have been told for decades and generations, you need a budget. If budgets worked, then everybody would be wealthy.

(Speaker 2)
But you go on a budget, they’re totally frustrated, couples fight over their budgets all the time. What works is saving money automatically. So I taught in the automatic millionaire throw the budget out. I learned my clients forget the budget. Let’s just make sure you’re taking 10 percent off the top 20 percent off the top. Let’s move this money automatically.

(Speaker 2)
Every time money comes in, let’s move it automatically into the places it needs to go. And that’s kind of the next part of automation, is where does the money need to go?

(Speaker 1)
And when you get into real financial planning, if you were to simplify it, which is what I live to do, is to make it simple, because the problem with money is people make it too complicated. If you were to simplify money, there’s like a handful of things that you need to make automatic. You need your bills made automatic. You need your emergency account made automatic. You need your retirement account made automatic. And then you need a dream account made automatic.

(Speaker 1)
Oh, yes. David, I want to put this all in the show notes. My passive aggressive attempt to book you on the show again. I mean, you are so good. You’re preaching this automatic, automatic, automatic. Somebody out there is going, I want to make it automatic.

(Speaker 1)
What do I do? What do I do, David?

(Speaker 2)
And here’s the thing that’s incredible is like, this used to be so hard. This didn’t used to be easy to do, right? Like 20 years ago, I got in this business in 1993. I didn’t think about this for a second. So, you know, back in the day, if you would come into my office, and I was at Morgan Stanley, and I wanted to just automate a savings account for you, I’d have to have you fill out like six pieces of paperwork. It was a huge process, right?

(Speaker 2)
Today, when somebody wants to do anything automated, now with technology, you can literally open up your iPhone, go click, click, click. Most financial service companies today are at a point where you can have your financial life, in some cases, automated in less than 10 minutes. You can open up a savings account in less than 10 minutes online.

(Speaker 1)
You can have an automated retirement account with a diversified portfolio in less than 10 minutes. Things have been made really simple. And by the way, that simplicity is also making it so that now more and more people are saving money automatically.

(Speaker 2)
There are now a lot of people who are building real wealth because of automated savings.

(Speaker 1)
And by the way, back in 1993, a lot of our listeners probably couldn’t focus on their finances because they were listening to Wump. There it is. And now people have the ability to focus. That song was hot back in 1993. Just a little DJ fun factoid for you. I want to ask you this because I know there’s somebody out there who’s a big fan of Marie Forleo.

(Speaker 1)
And I saw you on an interview with her where you were quoted as having written in the past, you wrote, we need to start with our values because your values can determine how hard you are willing to work to achieve your financial goals. how much money you currently spend, and how much money you will actually need for retirement. Could you talk to us about the importance of knowing our financial values? Yeah, absolutely. I mean, first of all, I love Marie Forleo, and I love that you watched that video. It’s a great video, and people can go and find that.

(Speaker 2)
David Bach, Marie Forleo. I’ll put a link to it on the show notes.

(Speaker 41)
Yeah, because that was a great interview, and I love her, and she’s here in New York City also, and we’ve become good friends.

(Speaker 39)
What I’ve and I’ve known Marie for over 10 years and I think you know what I’ve always talked about since the beginning of my career is that all financial planning is personal but it should be based off your values.

(Speaker 2)
If you can look at what’s really most important to you, why do you want money? Instead of just saying like, oh, I want a million dollars. What is it that you want?

(Speaker 53)
Why do you want money?

(Speaker 2)
Well, geez, I want to be financially free. Well, what does that mean to you? You know, I’d like to go start a new business, or I’d like to take my family to Hawaii, or I want to make sure that I have security. I want to be able to give back to my community. If you can drill down deeper into what your values are, and I teach in some of my first like smart women finish rich yep which we just put out as a 20 -year anniversary edition that was my first book smart women finish rich starts by having you look at what your values are And once you’re clear on your values, you make your financial goals based off of those, and then you do all your financial planning around those.

(Speaker 2)
I have a quick confession real quick, because this might get weird. Chuck, this might get weird for the listeners out there. Sometimes it does. I mean, that’s what happens. I’m sorry, Dave. I know we’re just meeting each other.

(Speaker 1)
I feel like I’ve known you forever, because I’ve listened to every interview you’ve ever done. We go way back. Here’s the deal.

(Speaker 2)
I actually read Smart women finish rich in preparation for today’s show We had the 20th anniversary and it was like it was it wasn’t you know, it wasn’t super woo -woo I mean, you didn’t tell me clay you make sure you get estrogen injections. I mean, it wasn’t super weird I mean But the thing is there’s so many women in my in my case and my family my wife and I we were we have five kids and we work together on everything we work together in every business and I’m offense and My wife’s defense and the service we offer or the product we offer for any company is the special teams.

(Speaker 1)
I’m the offense. I do the marketing, the advertising, that kind of the sales. And my wife does the accounting, the financial planning. And when I picked up the book, that’s what my wife does. Vanessa does the financial planning for our family. And I think there’s a lot of women out there who have their head down and they assume that their husband is doing the financial planning.

(Speaker 1)
They assume that they’re doing something. They go through a divorce, they go through a medical issue, their husband passes away, something terrible happens, and then they discover that their husband has not been actually saving money. Can you talk to the ladies out there, all the single ladies, all the married ladies, all the sophisticated mamas out there, who are finding themselves totally unaware of what’s going on financially and why they should pick up Smart Women Finish Rich? Yeah, well, I mean, absolutely. So Smart Women Finish Rich was the first one. I wrote I’m glad that you read it because you know I give that book to a lot of my guy friends back when I wrote it and it’s very helpful I think the thing for women to know is this if you’re in a marriage right now and You have a good marriage That’s great, but what you need to know is you’re going to outlive your husband.

(Speaker 1)
Oh, come on. So, so negative. So, so, but now I’m going to, I’m going to like cut to the chase here because there’s really three core issues that women face. In most cases, women outlive their husbands. 80 % of women die widowed and 80 % of men die married. So the average age of widowhood when I wrote the book originally was 56.

(Speaker 1)
Today, it’s gone up, it’s 59. That’s still really young. And people go, how is that possible? Because women tend to marry men that are older. Men pass away first. So the first thing you need to know is, I always tell ladies, I don’t care if you’re married to the local bank president.

(Speaker 1)
At some point, there’s a very good chance you’ll be the one in charge of the money. The time to be in charge of not just paying the bills, but knowing where all the money is, is today. So knowing where’s the will, where’s the life insurance, do we have life insurance, where are the retirement accounts, are we putting enough away in our retirement accounts, are the beneficiaries up to date. You know, where’s the college savings plan? All these things, there’s like 17 things that I list in the book that there’s like a little, what I call a finisher’s quiz. And you go through all these questions to take a look at, like, what do you know or what don’t you know since you can get on track with it?

(Speaker 1)
But the thing women need to know is you’re going to be in charge of the money at some point, so it’s the best time to be in charge of money is now. Second thing to know is you’re going to live longer in retirement than most men do. Women are often retired 5, 10, 15, 20, some cases 30 years longer than men. so you need more money set aside for retirement. And the third thing you need to know is that a lot of women are earning less than men, which women know this, but the reasons why haven’t changed a lot over 20 years. One is, first of all, they’re not paid equally in many cases, but then they take time off from work to be full -time moms, which is a full -time job.

(Speaker 1)
And on average, women take somewhere between seven to 11 years off from work and prime earning years. So when they have children, and I don’t know, it doesn’t sound like your wife did this, but when a lot of women have children, that becomes their full -time job. And therefore, they’re walking away from work or they’re having to leave work because of their situation in their prime earning years, which impacts their income and impacts how much money they have in savings. And it’s not just in savings, it’s in Social Security. and it’s in pension plans, and women have less money in Social Security and pension plans. So what Smart Women Finish Rich was all about was empowering women to wake up to what it is you specifically need to do to fix this, what’s called a retirement gap.

(Speaker 1)
How do you protect yourself as a woman? My mission, my mantra for 20 some years has been, I don’t care if you’re a woman, I don’t care if you’re married, single, widowed, divorced, you have to be the one in charge of your financial life. And, you know, I learned about money from my grandmother, Rose Bach. She was a woman who started with nothing, without a college education.

(Speaker 2)
She became a self -made millionaire. She was broke at 30. She learned how to do this, and she passed the lessons forward. She taught my father how to do it, myself, my sister. And really, when I started teaching seminars for women and money back in 1994, it was in an effort to basically pass along these lessons from my grandmother, because I had seen so many women hurt through widowhood and divorce financially.

(Speaker 2)
And I just wanted to do something about it. And you know, the crazy thing is here, I’m here 24 years later, I’ve smart women finished Richard sold a million copies. It’s one of the most popular books for women in money that’s ever been out. And when I’m psyched that you just read it, because when I went to go update it, You know, the message was timeless. I just had to update things like the tax rules and the different retirement accounts that are available and the different financial service companies. But the message is timely, is timeless and it’s timely.

(Speaker 45)
So I think more women today are waking up to, you know, the new world.

(Speaker 2)
We’re waking up to the fact that, like, you want to be in charge of your life, be in charge of your money. David, just for the listeners out there who listen to our show regularly, I want to share this with you. When I was building DJ Connection, my wife and I, we got married when we were 20 years old. We started our company. Everyone kept saying, when’s the baby due? We weren’t pregnant.

(Speaker 2)
We just got married early.

(Speaker 52)
We went to Oral Roberts University in Tulsa, Oklahoma.

(Speaker 2)
We started DJ Connection and we decided, you know, we want to have five kids. We want to be married for a few years. And so we ended up having, we were married about four years and then we had five kids under the age of seven. Boom, boom, boom. And then twins at one time. Boom, boom.

(Speaker 2)
And so my wife did peace out. She did leave. She did exit the daily operations of the company. But every week she would look at our finances and she would say, baby, Are you saving some money? And I would say, because I’m the spender in the family, David. I go, baby, I just want to buy a little bit of pinion wood, just a little bit of nice limestone rocks for my backyard.

(Speaker 2)
I’m the guy who always wants to buy one more accoutrement, one more piece of decor. You know what I mean?

(Speaker 1)
I’m the guy who likes to buy speakers, new microphones.

(Speaker 2)
I’m kind of an audiophile. But my wife would always rein it in and say, this is how much you can spend this week. And when she first started presenting this to me about

(Speaker 1)
year two of our marriage, I thought, she hates me. She hates me. I thought that because my wife would tell me, you have definitely exceeded your $1 ,000 per week discretionary spending, you know, budget or whatever. And so next week you can spend $200. I’m like, oh, you’re unbelievable.

(Speaker 2)
Why do you hate my dreams? But I think there’s somebody out there in the family. Talk to the couples out there. Maybe the husband’s the one who’s locking down the automatic savings. Maybe it’s the wife who’s doing it.

(Speaker 1)
Can you talk about why the person who’s being financially prudent and who sets up The automatic millionaire process is not actually the enemy, but they’re actually the hero. Okay, so let me ask you, because this happened to you, are you glad that she did this to you? Yes, yes, but I was so… Pissed consistently. I thought she hated me every week, but then I was happy the next week. So let’s talk about you, because you’re a living, breathing example of this.

(Speaker 1)
When did you turn the corner and realize, you know what? Actually, this was a pretty good idea. I’m glad we did this. A little confession. I know you’re not a priest, but you could be the financial coaching priest for people out there. I’ve been married 17 years.

(Speaker 1)
I’m 37. And I think when I turned 27, I finally said thank you, because I’m a horrible person. Well, you know, it’s interesting, right? Because it’s seven years. So I don’t I think what it is, is that here’s the truth about saving and investing and doing these things really right. You don’t notice the impact, the positive impact always right away.

(Speaker 1)
You might notice the pain at first, right? Like, oh, I don’t have the money. I’m not being allowed to go out like my I’ll lose my grandmother box. She realized at 30 she was broke, living paycheck to paycheck, and was never going to be able to get ahead unless she changed things in her life. And so she started saving 50 cents a week, 50 cents out of her paycheck, 50 cents out of my grandfather’s paycheck. In order to do that, she had to do it.

(Speaker 1)
she worked at Gimbel’s department store in Milwaukee, Wisconsin, and she had to brown bag her lunch. And when she went to Gimbel’s with her brown bag of lunch and her girlfriends would go out to lunch, they would tease her and be like, oh, Rose, you’re so cheap.

(Speaker 11)
And she’d say, you know what, I’ve made a decision, I’m gonna start saving money, because I want to retire down to the beach at some point.

(Speaker 1)
And they laughed at her. Well, you know, later on in life, she wasn’t spending the winters in Milwaukee, Wisconsin, where it’s freezing. She was at the beach in Laguna Beach, California. But that took like four decades, right? So where I go back to for you is like, seven years, right? Like it makes sense to me that you say, well, in seven years, I started going, wow, you know, this is pretty good because what happens is over time that, you know, you, for some people, they’re in debt, but they’ve got two, three years later, all of a sudden they’re, they’re out of debt.

(Speaker 1)
If you, if you’re automatically paying your debt down early and I teach you in the automatic millionaire book how to do that, but all of a sudden your debt’s gone or all of a sudden you’re like, wow, you know, I never had any emergency money set aside and now I do, or you turn around seven years later and this is what happens. I get, people stopping me on the street and in the airports and sending me emails. Seven years later, you turn around and people come up to me and they’re like, David, I have $100 ,000 in savings now, or I have a quarter of a million dollars now, or I’ve got, somebody just put on Amazon the other day that the Latte Factor, they now own three homes, and they were a renter.

(Speaker 2)
They didn’t go from stopping drinking coffee to owning three homes in 30 days. What happened was they read The Automatic Millionaire in 2004 and were sitting here in 2018.

(Speaker 1)
And so over 14 years of doing all this, their whole life is completely different. So what I would say to somebody, you know, back to your question is that someone’s like really trying to get your financial act together.

(Speaker 2)
Right. Instead of fighting it, go with it. Go with it, because here’s the thing, you’re gonna be older, right? You’re gonna blink your eyes and 10 years are gonna go by, and you’re either gonna be 10 years older and still broke, or you could be 10 years older and in much better financial shape. And one of my things in the book I say is that wealth isn’t built in days, it’s built in decades. And most people who are a lot of times, I mean, you know, you’re in the podcast world, right?

(Speaker 2)
People so often it’s all about this whole get rich quick scheme. Like, you know, I got I got this thing for you and this is opportunity. And, you know, I don’t know anybody who’s who’s gotten rich quick. I know a whole lot of people who have spent their whole life trying to get rich quick and they just they stay broke fast.

(Speaker 1)
It takes longer to get rich quick. Actually, if you look at the math there, it’s it takes so much longer.

(Speaker 51)
And the weird thing is, like, you know, the compound interest charts that you see in these books where they show you like, hey, if you you saved $5 a day or $10 a day and you invested it, it could be worth hundreds of thousands of dollars or it could be worth millions.

(Speaker 1)
It all comes true. It all works. I knew this would happen because I have 31 questions prepared for you. I’ve probably gone through seven of them so far.

(Speaker 50)
You are the world’s number one financial coach.

(Speaker 1)
If I had to give an elevator pitch, David Bach, world’s number one financial coach. People listen to the show, they go, Clay’s not that smart. He took algebra three times and his ACT three times, but he’s kind of funny, so we listen. So I want to break down three notable quotables, and then I want to tell people about the most current project you’re working on, and I want to allow time for you to share with the listeners your most recent project and why they should check it out here. You have said in the past, people basically inflate in their mind how much money they actually make, and they almost universally underestimate what they actually spend. What do you mean by this?

(Speaker 1)
All the time. So someone, if you’re with a buddy and your buddy’s like, yeah, I’m making a hundred grand a year, a hundred grand a year. Okay. And then you open up the tax returns. Like, cause this is the thing about being a financial advisor. You actually get to see the truth, right?

(Speaker 1)
So someone says to you, I make a hundred grand a year.

(Speaker 2)
Boom. And then you open it up and you really look at the tax returns. No, they don’t. They make $85 ,000 a year.

(Speaker 1)
They rounded it up, right? Nobody says, oh, I make $83 ,000 a year. They go, I make $85 ,000 or I make $90 ,000. People round up what they make. They tell other people and they tell themselves, I’m actually making more. So if someone’s making $85 ,000, they’ll say to people they’re making $100 ,000.

(Speaker 1)
OK, that’s number one. Number two is that then people, when you ask people, how much do you spend? Because I always would do this. How much do you think you spend a month? Very little at all. I absolutely always am very conservative.

(Speaker 1)
I never overspend. I’m huge.

(Speaker 49)
They give you their number, right?

(Speaker 2)
I’m spending, I think, you know, we probably, and people sort of know, right? They go, I think we’re spending, let’s say 7 ,000 a month. I’m just giving you a random, a random number. Okay.

(Speaker 48)
And then again, I’ll go into the math.

(Speaker 2)
And if they said they’re spending 7 ,000 a month, once I go into the real numbers, they’re not, they’re usually spending eight or 9 ,000 a month.

(Speaker 1)
It’s always more, so what happens is if it’s just off by 10%, if a person inflates in their mind what they’re making by 10 % and then they spend 10 % more than they think they are, there’s a 20 % difference there, right? This is why people go, I don’t understand what’s wrong with me. I’m working so hard and I’m making good money and I’m still broke. One of the things that’s often wrong for people is that they’re not telling the truth to themselves about what they really make. And here’s the other thing I’ll say there. People take their gross number, right?

(Speaker 47)
So I make $100 ,000 a year.

(Speaker 1)
Well, no, you don’t. After taxes, you make $55 ,000. Or you make $60 ,000. I moved to Latvia. I have expatriated my money. I no longer pay taxes.

(Speaker 1)
I am in some trouble with the IRS right now. But OK. you’re right.

(Speaker 2)
So, I mean, that’s one right there. And I think, you know, money’s funny because you made the point about algebra and geometry. By the way, I hated those classes. I always tell people, you know, the good thing about money is it’s super basic math. And like, if you can take a number 10 and subtract one and realize it’s nine, you know all you need to know about money. That’s it.

(Speaker 2)
You make $10 and you save a buck, you’re in pretty decent shape. Much better than most people. And they go, what? That’s a good place to start. You make $100, you save $10. Can you figure that out?

(Speaker 2)
Yeah? Okay, then good. Start there. You know, I want to respect your time and I want to ask you two more questions here. The American way.

(Speaker 1)
The more we make, the more we spend. And if we’re not careful, the more we owe. Who said that? David Bach. You said the American way. The more we make, the more we spend.

(Speaker 1)
And if we’re not careful, the more we owe. I circled that. I highlighted that. I wrote that down. I thought about embroidering it on my face. I thought that might be kind of intense, but I decided not to.

(Speaker 1)
But, I mean, talk to me about that. The American way. Why is it so screwed up by default? Well, I mean, we created the concept of a consumer society, right? So the American dream is to have a lot of stuff, and it’s never been easier to market to us to have more stuff, right? So you’re on your phone, and now it’s an Instagram ad.

(Speaker 1)
Click, click, click, buy something. Boom. It’s never been easier to spend money than it is today. Literally, it’s never been easier. You can just click and buy. And so everything around us, we used to be, we were bombarded by tens of thousands of messages a year.

(Speaker 1)
And now we’re bombarded by hundreds of thousands, if not millions of messages a year to spend more money. And I went on this tirade the other day on, where was I? I think it was CNBC. It might’ve been Yahoo.

(Speaker 38)
I can’t even track, I’ve done so many interviews lately, but it was a tirade about the insanity of buying new cars every three years.

(Speaker 1)
And the American way, the American way

(Speaker 2)
the American marketing machine has us programmed to buy new cars every three years. It has us programmed that if we come into any money, we should buy a new car. It has us programmed that if we get a tax refund, it’s time for a new car.

(Speaker 1)
And so Americans go out and they buy new cars and they borrow the money and there’s just, there’s no worse place to put your money than into a brand new car.

(Speaker 2)
And yet this is, there’s like $1 .5 trillion now in car loans. We have more money in car loans and credit card loans and student loans.

(Speaker 1)
And a lot of those loans, like people, they just keep going out and you buy a new car, you buy a $50 ,000 new car and you’ve been focused on the monthly payment cause that’s how they marketed to you. And you drive that car off the lot and that car has gone down in value by 10, $15 ,000.

(Speaker 2)
The moment you drive it off a lot, you borrowed money to buy an asset that immediately goes down in value. It’s not an asset, it’s a liability. So the whole key to really building wealth in America is this. You can either be somebody who spends money, and you can be the consumer, or you can be somebody who owns things. Owners get rich, right? So you can go to Starbucks and have a coffee and spend five bucks, or if you’re gonna not give that up, then at least own Starbucks stock.

(Speaker 2)
Right? Because if you did, you could have made a forfeit. To quote Kanye West, he had a meeting here with Mr. Donald Trump and they shared their dragon energy together.

(Speaker 1)
And Mr. Kanye West, he said, it’s important for us to own lands and not brands. Thank you. I missed that part of the interview. Yeah, you got to watch it. You got to watch it the fifth time. I just heard about the Superman hat.

(Speaker 1)
I was like, I didn’t know. When you watch it the fifth time, if you stare at the picture long enough, you will find the notable quotable. I want to ask you this here. You said in one of your books, and again, I’ve got highlights everywhere, and I add it into a big document. that I look at, it says, the truth about business is that it’s normally very tough. It’s very rare that you will start something and succeed right away.

(Speaker 1)
And if you do succeed, you might not make a lot of money. Most businesses take at least two or three years to show profits. In my mind, you’re America’s number one financial coach. Why did you say that? Well, I mean, it’s the truth, right? Most, you know, a lot of entrepreneurs that make money their first couple of years in business.

(Speaker 1)
I mean, I mean, I know entrepreneurs have been in business, unfortunately, five, six, seven, eight years, and they still haven’t made any money. You know, what they’re hoping is that as their top line grows, they’re going to turn around and sell the business. And that’s where their money is going to come from. Right. In fact, the entrepreneur fantasy is I’m going to build a business and I’m going to sell it. And then that’s how I’ll have money to retire.

(Speaker 1)
And today, with all these billion dollar unicorn businesses, you know, it seems like It’s easy, but that’s the small, small percentage. In fact, most businesses don’t do a million dollars a year in revenue.

(Speaker 2)
I think it’s less than 5 % of businesses do more than a million. I might have that wrong. I haven’t double -checked, but it looks like less than 5 % of businesses do over a million dollars a year in revenue. I was in a group called Entrepreneur’s Organization for like 16, 17 years. It’s one of the leading entrepreneur organizations, and you had to do a million dollars in revenue to be in the organization. You had to be the founder of the company.

(Speaker 2)
And that was like, you know, that line in the sand that you had to do a million dollars or more weeds out most entrepreneurs. So most entrepreneurs don’t have big businesses and many entrepreneurs, you know, they’re constantly putting their money back in the business to grow and they’re not taking money out for themselves. Or what they’ve been trained to do by their accountants is run all their expenses through their business. And when they do that, they get to the end of the year and then they have no profit. And then if they have no profit, what it really means is they actually don’t have any money.

(Speaker 1)
And you know, I do, I like that sound you just made.

(Speaker 2)
I’ll do that from stage in front of entrepreneurs where I’ll diagram what that looks like. I’ll literally do the math. And they told you to run all these expenses through and now you got to the end of the year and you’re at zero and they go, this is great. You paid no taxes. And then I go, so where’s your money? Oh, the thing is, you know, there’s a sound effect that really typifies, explains what you just said.

(Speaker 1)
That’s how we feel. That’s how we feel. A lot of accountants are coaching us to be poor, but you’re coaching your clients, your listeners, your nation to be successful. And I would like for you to share with the listeners, what is the most recent project you’re working on right now? Because I’m an absolute homer for you. And not because I’m delusional, not because I’m delirious, but because I’m serious about success.

(Speaker 1)
And you have blessed me profoundly. And I have only paid you in my lifetime $80 that I know of. I purchased four of your books because I’m a bad person.

(Speaker 46)
I need to pay you more.

(Speaker 1)
Really, if you bought eight out of the books, it means that I’ve made about probably $250 in royalties, right? I’m going to mail you. I’m going to set up a PayPal GoFundMe account for you. We’ll see if we can support David Bach, America’s number one financial coach. Seriously, you’ve helped me so much, brother. I mean it.

(Speaker 1)
I just want the listeners to know what you’re working on right now because they need to go check it out. I’m super grateful to you. This has been really fun, and I would love to do a show with you again. This was a blast. I enjoyed it. First of all, come visit me over at my website.

(Speaker 1)
Go to davidbach . com, and you can join our newsletter, which is free.

(Speaker 2)
About every two weeks, I send out ideas and tidbits that can help you live and finish rich for the rest of your life.

(Speaker 1)
That’s davidbach .

(Speaker 2)
com. The new book is smart women finish rich just came out about two weeks ago in stores. Now it’s updated 20 anniversary edition. We also brought an updated edition of smart couples finish rich. That’s a brand new update. book, and it’s in stores now.

(Speaker 2)
It’s all on my website. Automatic Millionaire has been updated. So three of my books we’ve updated in the last 18 months, all brand new, available for you. Also, just from an entrepreneur standpoint, I’m a co -founder of a financial service company. The name of it is AE Wealth Management, and we have financial advisors all over the country. And so that’s been my entrepreneur passion project the last three years.

(Speaker 2)
We’re the second fastest growing RIA in America, according to Investment News, and we’re really growing fast and having a ton of fun doing that, helping retirees all across America. And then the last thing is I am working on finishing My next book which I’ll come back and talk to you about which is coming out May 7th 2019 Yes, it is called the latte factor and it is a parable It’s like a who moved my cheese for personal finance that for written for people who probably normally would never read a financial book I’ve put my best wisdom simple nuggets into a little story that you can read in like less than an hour and And hopefully that’s a book that my dream is it will translate all over the world and we’ll spread the message of these simple ideas that, you know, pay yourself first, find your latte factor, save money automatically, but we’ll spread it in a way that especially young people will begin to realize that you don’t need to be rich to live rich. That’s really my next big push. I want to sneak in a bonus question that you can hang up here. Yeah. Why?

(Speaker 1)
Because you are so successful. You’ve been a nine times New York Times best -selling author. You’ve been on Oprah. You’ve been on The View. And by the way, you didn’t go on Oprah to confess something.

(Speaker 2)
A lot of people go on to Oprah.

(Speaker 1)
You go on Oprah the first time because you have a new book. The second time to confess. You’ve been on Regis and Kelly. You’ve been on Larry King. Go ahead, Gala. You’ve been on the Today Show, CNBC, Fox Business.

(Speaker 1)
I mean, you are the who’s who. You are the financial coach for America. Why are you so passionate about helping the listener listening right now? Not the listeners, but the specific person listening right now. Why do you care so much about their financial future? It’s such a good question.

(Speaker 1)
I’ll just be like totally open -hearted and honest with you at this very moment because I’m at a raw point. It’s been a long day. I’ve had a computer crash and I’ve had like four interviews and then I’ve rewritten the copy, the actual copy that’s going to go on Amazon for this new book, The Latte Factor. We’ve been rewriting the copy for three weeks. Hopefully this is not your worst interview of the day. And the funny thing, as I basically looked at this document 45 minutes ago before I got on this interview with you, and I thought to myself, why am I still torturing myself with this work?

(Speaker 1)
And the answer is, well, I don’t know, it’s like a disease, right? I just deeply still care about what I teach. I love talking to people like you before we did the interview and finding out, I wrote a little book, and that message somehow reached you, and it helped change your life. And I still absolutely positively love that feeling that I get from knowing that I’m making an impact with my life. And for whatever reason, I think God put me here with this gift. And this is like my gift.

(Speaker 1)
And I keep saying to God, like, am I supposed to keep doing this? And here’s the funny thing, like the latte, like I just watched his interview with Tim Ferriss. And I remember when Tim Ferriss reached out to me before he put out his first book.

(Speaker 2)
And I was watching this interview with Tim Ferriss.

(Speaker 1)
And he was talking about, you know, how does he choose the things he works on and he said, you know, when I go to bed at night and I’m thinking about something and I wake up and I’m still thinking about a lot of times I know that’s something I have to get, I have to work on. And I’ll take the latte factor as an example of this book I’m working on finishing right now. I’ve had the voice in me for 14 years. In 2004, I wanted to do that book after The Automatic Millionaire, and for 10 years, Random House, who was my publisher, I would bring it up every year, I wanna do this book, and they’d go, no, no, no, do a different book, right? And so finally, I said, you know what, I’m gonna go write this book, and then I’m gonna go sell it to someone else if they don’t wanna buy it.

(Speaker 1)
And literally, this book, I went out, first time, wrote the book, designed it exactly how I want it and it’s going to come out with Simon and Schuster. And so, you know, 14 years there was that voice inside me that just said, you have to go do this book. You have to get this message out.

(Speaker 2)
And I don’t think I’m unique in that way, right? That’s the way entrepreneurs are. There’s always something. I think when you’re called to do something, it’s you’re, you know, you’re called from a higher power. Um, Paulo Coelho calls it your personal legend. And, you know, I love, if you haven’t read, if you haven’t read The Alchemist, everybody should go read The Alchemist.

(Speaker 2)
It’s like the greatest book ever. I’ve read that on the show notes, Alchemist. Yeah, The Alchemist, Paulo Coelho. And yeah, I went out and met with Paulo Coelho in Geneva, because he’s like my idol in terms of authors.

(Speaker 45)
He’s sold like 150 million books, and his stories have translated all over the world.

(Speaker 2)
And we were out having dinner, and then we were out having a lot of drinks.

(Speaker 1)
And I think it was around two in the morning, and Paulo turned to me and said, What is the book that you haven’t written that you need to write?

(Speaker 2)
And I start telling him about the Latte Factor.

(Speaker 21)
I go, Paulo, I want to write this book that will translate all over the world and spread this message to more people.

(Speaker 2)
And he looks at me and he goes, well then, David, you must write that book. So that was 2012 so you know it’s gonna come out it’s gonna come out in May 7th 2019. I have a Bible verse I want to give you that you’d probably don’t want from me because I’m certainly not a biblical prophet but Colossians 3 23 24 to me explains the career of David Bach. Whatever you do, work at it with all your heart as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.

(Speaker 2)
David, thank you for serving. Thank you for helping. I appreciate you so much. And we like to end the show with a boom, which stands for big, overwhelming, optimistic momentum. And so we like to count it down. Chumper, are you ready to count it down?

(Speaker 44)
Let’s do it.

(Speaker 1)
David, are you ready to bring the boom here?

(Speaker 2)
Yeah, boom, man. I love it. Here we go. Here we go. 3, 2, 1, boom. Well, folks, on part one of today’s show, I think we did a deep dive on how to make significantly more money. But what if you could just take five minutes here, folks, five minutes out of your schedule, to see if you could save $3 ,000 a year.

(Speaker 2)
And here to talk about it and to maybe reframe what we’re talking about, because money isn’t about how much money you make.

(Speaker 1)
Making money is how much money you keep. Let me try that again. It’s not about how much money you make. It’s about how much money you keep. So as an entrepreneur, it’s not about just how much money you make. It is about how much money you keep.

(Speaker 1)
Here to talk about it is Tyler Carson. Tyler, welcome to the Thrived Time Show. How are you, sir? Clay, thanks for having me.

(Speaker 2)
Brother, we have worked with your service year after year. We’re happy to do so. And for anybody out there that wants to learn more about integrated payment services, that’s what we’re talking about. What I’ve found is you guys have this unbelievable challenge that you do. The average person watching this show, if they own a business and they schedule a free 10 -minute consultation with you, I have found time and time again, people can save up to $3 ,000 a year.

(Speaker 1)
So I want to get your thoughts on this. How is it possible that as a credit card processing company, you’re able to save so much money for the average listener when, in fact, you are a month -to -month service? Yeah, it’s $3 ,000 or more. So I mean, we’ve got some customers that we’ve saved $5 ,000. eight, $10 ,000 a year. You know, the way that we do it is, you know, kind of like you said, we price everyone super aggressive.

(Speaker 1)
That’s been our model from day 1.

(Speaker 24)
I know a lot of processors kind of have their box and how they want to price someone.

(Speaker 2)
We kind of have our way of doing it.

(Speaker 43)
And I don’t have any contracts, like you said, every month.

(Speaker 42)
And we’ve never in the 15 years that I’ve been doing this, we’ve never done a rate increase.

(Speaker 2)
So the rate that you’re at when you start with us is the rate that you’ll be at the existence the whole time you process with IPS. Can you share with us a recent case study of a business? So many times, I’ll refer to you a dentist or a doctor, a lawyer, a trucking company, an automotive repair shop, whatever the industry.

(Speaker 1)
And people say, I don’t know if my industry, if Tyler can help me.

(Speaker 2)
But year after year, week after week, you’re able to sit down with business owners and save them money. Could you share a recent story or a recent example of maybe a client or two where you were able to sit down with them and compare rates and actually save them a copious amount of cash? Yeah, so we, it would be a fencing company, actually.

(Speaker 1)
And they, you know, I visited with them, you know, years ago, they weren’t really doing anything with credit cards. They kind of had a little thing set up, they didn’t really want to look at it. Well, they’d kind of forgotten about that. And, you know, year over year now, you know, as we’ve become more cashless in our society, more people are paying them with credit cards. And so they, you know, they reached out, you know, couple of weeks ago, we did a review, and it’s going to be right at $3 ,500 a year in savings. Nothing for them is going to change operationally, and it took about, you know, 15 minutes of their time from the time that we had the initial call to Kate in our office getting themselves

(Speaker 1)
up and up and running. How long did it take you from the time that they talked to you? 15 minutes. Wow. OK, so 15 minutes. And they saved over $3 ,000 a year.

(Speaker 2)
You said $3 ,600 a year? Yeah, $3 ,500. $3 ,500. Could you share with us an even more radical example? Do you have somebody else where you can think back in your career where you’ve been able to sit down with them and save them more than $3 ,500 a year? Yeah.

(Speaker 2)
We had a restaurant. this was two years ago, that they hadn’t looked at their credit card processing in probably 20 years. They had gotten just massive increases. They had never really looked at it. They thought it just was what it was. And when it was all said and done, the savings ended up being around $24 ,000 a year.

(Speaker 2)
Now that’s an extreme, extreme case. And they actually tried to get a refund back from the old processor, which they never did. But yeah, there are some really extreme cases out there where if you don’t look at it, you know, you’re never on top of it. You don’t really know what’s happening. These companies are, you know, it’s pretty common for them to start, you know, raising their fees and raising their fees and adding things here and there. Well, I’ll tell you this.

(Speaker 2)
I worked with a wonderful man who did our credit card processing for probably over a decade. And he was great.

(Speaker 1)
And then he passed away. He had a disease. He passed away.

(Speaker 2)
Unfortunate situation. And so I thought, you know, let’s compare rates.

(Speaker 41)
And you were referred to me by two people. So we compared rates.

(Speaker 2)
You’re able to save us a lot of money. We’ve never looked back. It’s always been a great opportunity there. So that website is Thrivetimeshow . com forward slash credit dash card. That’s Thrivetimeshow .

(Speaker 2)
com forward slash credit dash card. Tyler Carson, I’ll give you the final 30 seconds. Why should everybody take the challenge and go to Thrivetimeshow .

(Speaker 35)
com forward slash credit dash card and compare rates?

(Speaker 2)
Yeah, Yeah, Clay, because you should know what you’re paying, whether you decide to switch to IPS or not. We will help you have an understanding of why it is what you’re paying and what you’re paying for. You know, hopefully we can become your credit card processor, but ultimately we can also help educate you so that you understand the industry a little bit better. Tyler, thank you so much for your time today. We’ll talk to you next week.

(Speaker 2)
Sounds good. Have a good week. Bye bye. Okay, Aaron Antis, guess who’s joining us for the December 4th and 5th 2025 Thrive Time Show Business Growth Workshop. Santa Claus?

(Speaker 40)
No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th president of these United States.

(Speaker 2)
And yes, Amanda Grace will be in the place. And yes, Dr. Stella Manuel will be there, so you know it will go well. Yes, we have Mel K in the house. Pastor Phil and Tammy Hotsenpiller will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a December to remember. These friends?

(Speaker 2)
Make this a December to remember and join us at the two -day interactive Business Growth Workshops. For over 20 years, folks, I’ve been hosting Business Growth Workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more. How do you get tickets? Go to thrivetimeshow . com.

(Speaker 32)
Again, how do you get tickets?

(Speaker 2)
Go to thrivetimeshow .

(Speaker 36)
com. and request tickets today.

(Speaker 39)
while Donald J. Trump was the 45th president of these United States.

(Speaker 38)
And this just in from our home office. President Donald J. Trump is now the 47th president of these United States as well.

(Speaker 37)
I’m Ron Burgundy.

(Speaker 2)
He needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand?

(Speaker 2)
I mean, look at it. And this is the man behind the business for the last, pretty much since 2015. He’s been the man behind it.

(Speaker 21)
So you’re talking, we’re into nine going into 10 years of him running it.

(Speaker 2)
And we get to tap into that knowledge. That’s going to be amazing.

(Speaker 32)
Now think about this for a second. Nothing is over until we decide it is.

(Speaker 2)
Was it over when the Germans bombed Pearl Harbor? German? Forget it. He’s rolling. And A over now. VIP ticket now we only have limited seating here with there’s a lot of togetherness

(Speaker 2)
and closeness camaraderie so again if you want to get tickets for this event all you have to do is go to thrive timeshow .com com go to thrive timeshow . com when you go to thrive timeshow . com you’ll go there you’ll request a ticket boom or if you want to text me if you want a little bit faster service you say i want you to call me right now i just texted my number it’s my cell phone number my personal cell phone number we’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody.

(Speaker 2)
That’s my private cell phone number. It’s 918 -851 -0102. 918 -851 -0102. I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. That is not actually bilingual.

(Speaker 2)
That’s just saying Juan for Juan. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So Aaron, you’ve been to many of these over the past seven, eight years.

(Speaker 2)
So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, OK? OK. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah.

(Speaker 2)
We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there, like the Trump brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is? and make it a household name. You’re going to learn some intricacies of how you can do that. You’re going to learn sales.

(Speaker 2)
So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors.

(Speaker 2)
And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. And so it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people.

(Speaker 2)
When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you How do you manage your time? How do you get more done during a typical day?

(Speaker 2)
How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two -day interactive business workshop. Now, let me tell you how the format is set up here. And again, folks, this is a two -day interactive 15.

(Speaker 2)
Think about this, folks. It’s two days.

(Speaker 35)
Each day, it starts at 7 AM, and it goes until 5 PM.

(Speaker 2)
So from 7 AM to 5 PM, two days. It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff stuff happens during that 15 minute question and answer session after every teaching session. We’re not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks.

(Speaker 2)
And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch. And this is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett. You could meet Mel K. You could meet Amanda Grace.

(Speaker 2)
You could meet Dr. Stella Emanuel. You could just grab a coffee. You could find some alone time. You could get lost in the bathroom. You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers.

(Speaker 36)
You could go attempt to find your phone, wallet, and your keys.

(Speaker 35)
Now that’s a good idea.

(Speaker 2)
That means you have less than 3 % of our population that’s even self -employed. So you only have 3 out of every 100 people in America that are self -employed to begin with. And when Inc. Magazine reports that 96 % of businesses fail by default, By default, you have a 1 out of 1 ,000 chance of succeeding in the game of business. But yet, the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration.

(Speaker 2)
I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say, double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x.

(Speaker 2)
so many examples you can see at thrive timeshow .com com but again this is the most interactive best business workshop on the planet this is objectively the highest rated and most reviewed business workshop on the planet add to that eric trump the man that runs the trump organization you say clay I still, I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days. True story. We have, we cater in the food and because I keep it simple, I literally bring in the same food both days for lunch.

(Speaker 2)
Who’s with me? Let’s go! Come on! incredible Mexican restaurant. That’s going to happen. Someone says, I want more. Give me more.

(Speaker 1)
OK. I’m not going to mention their names right now because I’m working on it behind the scenes here.

(Speaker 34)
We just continue to add more and more success stories.

(Speaker 2)
So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, You want a life -changing experience.

(Speaker 19)
You want to learn how to start and grow a company.

(Speaker 2)
Go to Thrivetimeshow .

(Speaker 33)
com.

(Speaker 2)
Go there right now. Thrivetimeshow . com.

(Speaker 1)
Request a ticket for the two -day interactive event.

(Speaker 32)
Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California.

(Speaker 2)
Great weather. Make this a December to remember.

(Speaker 31)
Eric Trump, the man who leads the Trump Organization.

(Speaker 2)
It’s going to be a blasty blast. There’s no upsells.

(Speaker 16)
Aaron, I could not be more excited about this event.

(Speaker 30)
I think it is incredible.

(Speaker 29)
And there’s somebody out there right now.

(Speaker 7)
You’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin.

(Speaker 28)
I think that’s going to change your life.

(Speaker 16)
I promise you this will be 10 times better than that.

(Speaker 27)
It’s like I picked the wrong week to quit smoking. Don’t do the Smoke Your Way to Thin conference.

(Speaker 5)
That is, I’ve tried it.

(Speaker 11)
Don’t do it.

(Speaker 19)
Yeah.

(Speaker 26)
Chain smoking is not a viable.

(Speaker 11)
I mean, it is life changing. It is life changing. If you become a chain smoker, it is life changing. Not the best weight loss program though. not really. So if you’re looking to have life -changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow .

(Speaker 26)
com. Again, that’s Aaron Antis.

(Speaker 2)
I’m Clay Clark reminding you and inviting you to come out to the two -day interactive Thrivetimeshow workshop in beautiful Anaheim, California.

(Speaker 11)
I’m from Sarasota, Florida. I’m Vince Sazewski, also from Sarasota, Florida. He dragged me here. Yeah, I was here in 2018 and it changed my business and I built another business and now I’m here to do it again with this business.

(Speaker 26)
I’m a brand strategist and it’s been really easy to go to a lot of events like this and just leave really in your head like what to do next.

(Speaker 3)
And already there’s the strategic, step -by -step, real -life implementation that we can do to our business and I’m super excited to be here and very excited that Eric Hump is here and that is going to be epic. Hi, my name is Erica, and it has been amazing being here at the conference. I’m learning so much. Everything is perfect for me. Clay Clark, man, he is one character. That’s a good word for him, character.

(Speaker 3)
Yeah, that is it. Good, driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother, and she just says, She just lets him be Clay Clark. I mean, so he’s endorsed by his mother, and he’s doing magnificent work.

(Speaker 22)
So it was great meeting you out there and all the people that he surrounds himself with.

(Speaker 25)
Clay Clark starts his days at five o ‘clock in the morning.

(Speaker 3)
Oh, it’s incredible. Yeah.

(Speaker 8)
He’s, he’s like, he’s, he’s a machine. He’s a machine, but his, you know, I could, I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at 5 .00 AM in Tulsa, Oklahoma, man. He’s a leader of a leader. He’s a fantastic young man.

(Speaker 8)
No, he is. And the greatest thing they’ll come out of all of it, aside from winning the presidency of the United States, we’ll get to that in a second. Was an everlasting friendship between clay and I because I’m telling you there’s not too many people in the world that have this man’s backbone and his Tenaciousness and his perseverance and so buddy. I love you and to general Flynn. Thank you. You guys are incredible You guys are incredible warriors.

(Speaker 11)
You guys are incredible incredible warrior. So thank you my friend plate Clark is here somewhere Where’s my buddy play plays the greatest?

(Speaker 2)
I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

(Speaker 2)
So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

(Speaker 3)
Four thousand percent from February to February. Now, I can better that. OK, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself. And if I cry, forgive me.

(Speaker 3)
In the last two and a half days, we have bettered our entire month of February in the last two and a half days. So, and the phone’s blowing up. Everything’s just blowing up. You’re right. It is like a rocket ship. So, we’re pinching ourselves, actually.

(Speaker 3)
I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Under siege my family’s fight to save our nation. So you go to Amazon right now. You buy a copy of the book and you just text a screenshot of your proof of purchase to my cell phone number, 918 -851 -0102. So text my number, 918 -851 -0102.

(Speaker 3)
So again, step one, you go here to amazon . com, you buy a copy of the book Under Siege, then you just text a screenshot of your purchase, your proof of purchase. You text my number, 918 -851 -0102. You have a chance to win a dinner at Mar -a -Lago with Eric Trump and myself, and there’s more.

(Speaker 2)
Mar -a -Lago right there, just for your viewers. It’s the most exclusive private club in the world. $2 million to get into. It’s just base membership fee. And I promise we’re going to make your night absolutely incredible.

(Speaker 24)
Clay goes, listen, why don’t we do this?

(Speaker 2)
Why don’t we put it out to all the amazing Reawaken people, all the people who supported us all around the country, all around at every one of these conferences who adore your family. We’ve got to beat The New York Times. The New York Times is going to do everything they can. Even though we’re number one on Amazon right now, we just hit number one this morning. New York Times is going to do everything they can to keep you from being number one bestseller. You know that, I know that.

(Speaker 2)
You know the games that they’re willing to play. But Clay goes, why don’t we do a couple things? First of all, love having dinner with Clay. He’s the greatest. Second of all, why don’t we bring one of the amazing people that I guarantee you I’ve been in front of at all these events. Why don’t we bring a couple to dinner at Mar -a -Lago?

(Speaker 2)
And I said, absolutely, consider it done. So I said, they have to text you play they can text me because uh… will be will be a thousand of these but yeah i go to go buy a book text play And we’ll set up a dinner.

(Speaker 23)
I’ll make sure you guys have the absolute time of your life.

(Speaker 3)
I want to pull this up again one more time here, Jackson.

(Speaker 2)
I think sometimes I’m a poor communicator, and I need to work on communicating more effectively.

(Speaker 3)
So you go to Amazon.

(Speaker 2)
That’s step one, OK? Yes. You buy a copy of the book, Pop Quiz. What book? Under Siege. You buy a copy of Under Siege, and then you screenshot a picture of that, and you text my phone number.

(Speaker 2)
It’s 918 -851 -0102. Folks, that is my cell phone number. So we’ll keep that private between you and me and everybody. And then when you text that to me, you have a chance to win a backstage pass to the actual in -person business workshop. That’s a business growth workshop, December 4th and 5th, featuring Eric Trump in Anaheim, California. and you have a chance to win dinner with Eric Trump and myself at Mar -a -Lago.

(Speaker 2)
Now, someone says, when does this contest end? Now, Eric, your birthday was hijacked, OK? So your birthday was hijacked. January 6th is this man’s birthday. He now has to switch his birthday, because no one wants to talk about his birthday on January 6th anymore. So we’re going to run this promotion until November 5th.

(Speaker 2)
That’s my birthday. No, no. So we’re going to run it until October 14th. October 14th. It has to be a presale. This just in.

(Speaker 2)
It has to be between October 14th. That’s why we’re clarifying. So between now and October 14th. October 14th. Now, folks, let me just clarify this real quick here. So make sure I’m leaving you with some good clarity here.

(Speaker 2)
One, you buy a copy of Under Siege on Amazon. That’s the step one. Step two, you text a screenshot of that purchase to my cell phone number, 918 -851 -0102.

(Speaker 3)
Three, you have to do that before October 14th. Before October 14th, this just in, it has to be before October 14th. And you have a chance to win a backstage pass to the upcoming business workshop. You have a chance to have dinner with Eric Trump at Mar -a -Lago. And I want to tell you some benefits of buying the book. One, I’ve read the book.

(Speaker 3)
It’s incredible. out there and you want to learn about mentoring your kids, it’s a great book. If you want to learn about American history, it’s a great book. If you want to make America great again, it is a great book. It’s a book you got to have. Now here is just a quick editor’s note.

(Speaker 3)
You do not have to buy a copy of Eric Trump’s book under siege to be entered into the drawing. Just text the number. All you have to do is just text the number 918 -851 -0102 and you will be entered into the drawing for a chance to win a copy of Eric Trump’s book, Under Siege. and a once -in -a -lifetime opportunity to hang out with Eric Trump and Clay Clark at Mar -a -Lago, and win a backstage pass at the upcoming Thrivetimeshow . com two -day interactive business workshop. Again, you do not have to buy a copy of the book to be entered into the drawing, but it would be great if you’d buy a copy of the book, because that would make sense.

(Speaker 3)
However, that is all, and now back to the interview. Also, Eric, a final question here for you. You are donating a portion of the proceeds to support Charlie Kirk in his continued mission there. Could you tell us about that briefly there? And then we’ll let you get back to what you’re doing today, sir. Yeah, well, I was on with Benny Johnson.

(Speaker 3)
Benny Johnson was a great friend of Charlie Kirk’s, as you know. And you know Benny. And Benny’s a very good friend of mine. And Kash Patel is a very good friend of mine and was a very good friend of Charlie’s. You watch everybody that’s up on that stage every single day as they got to the bottom of exactly what happened, and they brought justice to what happened, or are trying to bring justice to what happened. And it’s kind of unthinkable.

(Speaker 3)
But you know St. Jude, and I talk a lot about St. Jude in this book, because fighting pediatric cancer has always been a cornerstone of my life. But Charlie truly, truly, truly was the epitome of being under siege, not only in the movement that he helped create, but obviously in how his life was savagely taken. My book came out three days, two and a half days before Charlie’s assassination. You better believe he would have been the final chapter of this book as just another illustration of what these people will do at any cost. to try and win, because it’s who they are.

(Speaker 3)
It’s the not -so -tolerant left. And we can never let our voices be extinguished, Clay. You stood on that stage, as well as anybody I’ve ever seen stand on a stage. You did our reawakened events all across the country, which you funded out of your back pocket, because you believed in America. You believed in a greater country.

(Speaker 2)
And you were on that stage every single day. You know I was on that stage with you every single day. And I was on the turning point stage with Charlie all the time. on stages across the country and three campaigns. I’ve stood on thousands of them. And honestly, they don’t want us to stand on that stage.

(Speaker 2)
That’s why they’re sending bullets from rooftops.

(Speaker 3)
They don’t want us to go out there with a bullhorn and have loud, independent thought. When they see these beautiful arenas full of kids and they’re cheering, they’re celebrating, they’re holding American flags, they don’t want that. And so they want to silence us. They want to silence our voice. That’s why they killed Charlie. That’s why they tried to kill my father.

That’s why they sent 112 subpoenas to me. That’s why they wanted me in jail and my father in jail and Don in jail. That’s why they made up the hoaxes. They wanted to see us destroyed and gone with no voice, with no money, with no company, with no political aspirations, gone. And we can’t allow that to happen. And so we need to make sure that turning point continues.

We need to make sure incredible patriots like you continue to spread you know, sensical speech, pro -American values, pro -religious, pro -constitutional values. And that’s why I want to donate the funds to Turning Point. I want to donate a portion of the funds to Turning Point because we can’t allow we can’t allow anarchy to win and we can’t allow voices to be deleted. And we need to keep Charlie’s legacy going. Eric Trump, thank you so much for joining us. Pastor Jackson, thank you so much for joining us.

Absolutely. Eric, have a great day. We really do appreciate you. Everybody go out there and buy that book, Undersea, just not too early to buy your Christmas gifts. And if you have a Democrat in your family, buy them a copy as well. Eric Trump, take care.

Thanks, guys. See you later.

Transcribed with Cockatoo