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My third story is about death. When I was 17, I read a quote that went something like, if you live each day as if it was your last, someday you’ll most certainly be right. It made an impression on me, and since then, for the past 33 years, I’ve looked in the mirror every morning and asked myself, if today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been no for too many days in a row, I know I need to change something. Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.
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Because almost everything, all external expectations, all pride, all fear of embarrassment or failure, these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. About a year ago, I was diagnosed with cancer. I had a scan at 7.30 in the morning, and it clearly showed a tumor on my pancreas.
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I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try and tell your kids everything
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you thought you’d have the next ten years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes. I live with that diagnosis all day.
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Later that evening, I had a biopsy where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated but my wife who was there told me that when they viewed the cells under a microscope the doctor started crying because it turned out to be a very rare form
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of pancreatic cancer that is curable with surgery. I had the surgery and thankfully I’m fine now. This was the closest I’ve been to facing death and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept. No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet, death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention
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of life. It’s life’s change agent. It clears out the old to make way for the new. Right now, the new is you. But someday, not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it’s quite true. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown
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out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest 5 hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you, and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show,
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starring the former US Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zollner. Two men. Eight kids, co-created by two different women.
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Thirteen multi-million dollar businesses.
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We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get here. Started from the bottom, now we’re here.
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We started from the bottom, now we’re here.
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We started from the bottom, and we’re here. We started from the bottom, now we’re here. Here’s the clip. Started from the bottom, and now we’re at the top.
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Teaching you the systems to get what we got. Colton Dixon’s on the hooks. I break down the books. See it’s bringing some wisdom and the good looks. As the father of five, that’s why I’m alive. So if you see my wife and kids, please tell them hi. It’s the CNC up on your radio. And now, three, two, one, here we go.
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We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get here. Started from the bottom, now we’re here.
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We started from the bottom, now we’re here.
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Ladies and gentlemen, most people watching today’s show have heard of the Stanford Business School. I know many people I’ve met at our in-person workshops have heard about the Stanford Business School. And many people who attend our workshops have said they’ve learned a thing or two from people that have come from Stanford.
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However, the vast majority of us watching today’s show have not been to Stanford as a student. And if we could, wouldn’t it be nice if we could talk to one of their top lecturers about how to systemize our business. And so on today’s show, I present to you Robert Siegel. Welcome to the Thrived Time Show.
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How are you, sir?
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I’m great, Clay.
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How are you?
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Brother, I’m excited to tap into your wisdom now. First off, you are a lecturer at the Stanford Graduate Business School. Tell us a little bit about your background, just so our listeners know just a little bit more about you
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there, sir. Well, I have a strange background, if you will. I’ve been an academic, I’ve been teaching at the Graduate School of Business for about 22 years, nine different courses on strategy, innovation, leadership, product management, entrepreneurial finance. I was also a venture capitalist for 17 years. And prior to those two roles, I actually had real jobs
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operating companies. So I ran a division of GE, I worked at Intel, I worked at Sun. I was a several time entrepreneur. I started a company that made the world’s first digital picture frames, and that company got sold to Kodak. Worked for a company that made image sensors and image processors. That company got bought by Sony.
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So I have this eclectic background of operations, investing, as well as teaching at Stanford. And hopefully, the three things and the three experiences kind of reinforce each other, maybe a little bit better at each.
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Now, you have worked with some, obviously, names that people know.
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You’ve also worked with Harley Davidson, Wells Fargo. Yeah. Could you tell us about some of the work you’ve done over the years with Harley Davidson and Wells Fargo? Again, I’m just trying to give our listeners a little bit of look into your background and to why they should really dial in and pay attention to what you’re going to teach
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on today’s show.
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Well, I’m just a short fall guy with glasses, Clay, so let’s be clear about that. But I’m lucky enough to play on this team. And so when you play on this team, if you reach out to CEOs greatest thing in the world, but because of the Stanford affiliation, they’ll actually kind of spend some time talking to us.
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And they have, they’re willing to share about what are the opportunities and struggles in their businesses. You know, the two companies you talked about, Harley Davidson and Wells Fargo, I spent some time with their CEOs
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in the context of my course on systems leadership. Now the idea behind systems leadership, this is a class that I’ve taught with my former boss, Jeff Immelt, the former CEO of GE. We’ve taught it for about eight years. And originally we were looking at how companies have to blend digital and physical, from startups to large companies,
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and seeing how those things were coming together. And what were the leadership skills that are required in this type of world? What we realized is that we’re seeing leaders from companies with 25, 50, 150 people, all the way to very large companies, dealing with the same sets of challenges. What feels like increasingly rapid technological change, a world in constant crisis.
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And the leaders that we work with feel like no matter what they do, they’re going to get it wrong. No matter what they do, they feel like they’re going to make a bad decision and everything’s going to go off the rails because everything’s coming at them so quickly. The idea behind systems leadership is trying to teach people to see systems. So for example, with Jochen Zeitz at Harley-Davidson, we spent some time trying to understand how do they keep their core business going? How do they execute on the core business, hogs, machines that are loud, those people who like motorcycles
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might appreciate what a Harley is, but also you’ve got a new world developing, the people who want to try electric motorcycles. How do you simultaneously execute and innovate, and how do you do that inside of a well-established and large organization?
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With Charlie Sharf, who’s the CEO of Wells Fargo, we spend a lot of time on how he’s
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turning around that organization, how he has to spend a lot of time on how he’s turning
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around that organization, how he has to spend a lot of time dealing with both internal and external, or what I call sphere of influence. How does he think about not only how does he keep his team aligned as the company was dealing
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with some real challenges based on fraud
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and things that had happened in the past,
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but also outside. He had to spend a lot of time interacting with and managing regulators and people from the government, who rightly so, were trying to oversee Wells Fargo with a much tighter rein. So we spend time talking with these leaders about the challenges that they face. And we try to
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extract learnings that apply to companies all over the world.
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So I’m going to try to drill it down into the worldview of our listeners or right into that to the worldview of our listeners or right into that to the world of our average listener on a daily basis. So let’s say I’m watching today’s show and I’m an automotive repair shop and I’m doing five to $10 million a year of revenue or I’m a dentist, I’m a pediatric dentist, I’m an orthodontist.
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I mentioned those industries because those are actual people I’ve talked to in the last 24 hours, so it’s kind of top of mind. How can they benefit by implementing what you’re teaching
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in your new book, The Systems Leader?
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So the idea behind The Systems Leader is allowing people to understand what are the behaviors that leaders need in kind of any size organization that will help them deal through a lot of these challenges. So let’s take the automotive repair shop. You not only have the physical side of what’s going on, fixing vehicles,
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but then you’ve also got a lot of the digitization. The vehicles are becoming more digital themselves, how you communicate with customers, how you manage your employees. And so I, in the book, talk about five key cross pressures that every business leader needs to confront.
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The first is priorities, right? I talked about that in the context of Harley-Davidson. How do you both operate and innovate? I talk about people. How do you think about your labor force? How do you hold people accountable and show a strong leader?
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But also how do you think about being a bit empathetic? You know, I’m kind of an OG Gen X person, but now that Gen Z has entered the labor force, their lived experience is different than millennials, which is different than my generation. How do you make sure you manage people and understand some of the empathy and things that the younger generation needs and demands
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because of how they’ve grown up, but also making sure that we deliver the results that our customers expect? I think about sphere of influence, again, that internal and external, because you’ve got to be thinking about
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how do you run your company and how do you make sure that the team’s working well inside, but how so do you know what’s going on outside of the company? What are the competitors doing? What are your suppliers doing and how does that impact your business? Finally, I think about, talk about geography. You know, geography is really critical.
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Even small business leaders are going to be crossing borders and crossing boundaries in a world where people increasingly use text and Slack and WhatsApp. You might be dealing with customers in other parts of the world, other cities, other states. You might be dealing with suppliers in other parts of the world or other cities or other states.
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How do you make sure that you understand what’s happening both in your community, but also more broadly that might be impacting your community? And finally, I talk about purpose for leaders. Leaders need to figure out what is it that’s important to them as well as important to others. And when I think about purpose, I talk about that ability to be both ambitious for your business,
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but also to be a steward of your organization or a statesman for your organization. And how do you balance those skill sets as opposed to some of what I’ll call the bombastic behaviors that we see in politics and in business, which I don’t know that really help move things forward for a company.
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Let’s talk about the people. We’ll kind of drill down into the people section. I think a lot of business owners, they want their people to do their job with a spirit of excellence. Again, going back to the automotive repair shop
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or the dental practice, they want their employees to wow their customers, because obviously, happy customers come back. And there’s been books written about this, books written about the net promoter score. There’s been Harvard case studies, the service profit chain that talks about this just in.
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If you wow customers, they will tell their friends. However, when you are talking about managing people of all different ages and backgrounds, sometimes that can be more challenging than what people think. What does your book have to say
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or what do you have to say about managing people?
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Well, I think when you’re managing people, the challenge that we’re facing right now is like people don’t know the playbook as to what to do anymore. Am I supposed to do annual reviews? Am I supposed to do monthly reviews?
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There are all of these new things that were coming up. Gen Z wants to take time off. Do they want to work from home? Do you have them in the office? You know, by the way, it’s hard to repair a car if you’re working from home. What happens if someone wants to take a mental health day?
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Like, my generation, we didn’t get to, like, take mental health days. wasn’t the thing. Part of it about people, the first is being able to show them strength, being able to show them a strong leader, showing that you deliver, showing that you expect them to deliver, setting clear expectations, but also seeing the whole self. I’m not sure that going back to the way things were 30, 40 years ago in business was necessarily better in every way. If somebody’s got a sick child, if you’ve got two people who are dealing with an elderly parent who is ill, how do you make sure that you show some empathy towards these employees, but by the same time, also at the same time, hold
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them accountable? I studied a woman by the name of Kathy Mazzarella. Kathy’s the CEO of Graybar. Graybar is the old Western electric, the electronic component supplier. Kathy is really known as being a tough hand in a velvet glove. When she goes into a room, she makes everybody stand up straight because she’s a strong leader, but she’s also very kind and she knows that about being ambitious and being kind. Another leader we studied is Julie Sweet, who runs Accenture. One of the things that
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Julie does and she understands this is very critical for every business. Technology is moving so quickly. We need to not only hold people accountable but we need to continue to invest in them. So technology is moving so fast that even universities like Stanford or K through 12 can’t keep up with the rapid change of technology. Look at how quickly AI is taking off. So one of the things that we’re seeing
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that we see at Accenture, they invest a lot of money in retraining and re-skilling their labor force. And one of the things that they found, and our economists see this at Stanford, if you invest in retraining
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and re-skilling your labor force, it’s actually 60% less expensive to do that than to fire somebody and hire somebody new. So thinking about your labor force, not just as something you use up and spit out, but that an asset that you can grow and build that actually leads to better performance, better outcome, and allows people to actually stay in an organization longer.
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Now you talk about you know, people and I think that managing people is very important. However, if you’re the dentist or the doctor, you’re the lawyer all that doesn’t matter if you don’t sell anything So we go back to your priorities. And again, these are five categories you discuss in your book or five Cross-pressures that you believe every leader faces. Let’s talk about priorities I think for a lot of business owners a big priority is selling something something. Your book talk about that because there’s so many organizations that have great systems but they’re not selling anything. What would you say to that sir?
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You know I would say that everyone should emulate a gentleman named Aaron Levy who’s the CEO of a company called Box. Now Aaron likes to spend time with customers. To him this notion of internal and external he describes it as being artificial. He says, my job, the reason we get out of bed every morning is to serve our customers and to give them the tools they need. So I need to know what customers want. So he loves being out in front of customers, hearing what their need and then making sure the products that they sell at Box meet exactly
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those customer needs. Now, when he goes inside the company, he’s got to make sure his engineering teams are building the products. He’s got to make sure that the customer service people are taking the calls properly and answering emails appropriately. So, if somebody’s running a small business, trying to make sure that you spend time with customers is critical. That’s the reason we exist and that’s the reason businesses exist.
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We make something and we hope that we sell it at a higher price than it costs us to make it. It’s kind of, it’s not rocket science. You don’t need to come to Stanford to kind of understand that. And you only exist if you have customers. At the same time, how the team works internally
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is what allows you to serve those customers. And great leaders are good at both. And there’s not like an answer of you’re supposed to spend 60% of your time inside and 40% outside or vice versa. The real thing is you as a leader need to know when you need to be indexing on one side or the other, but you need to have the skills for both. This notion of I’ve got somebody who’s always good outside and somebody who’s good inside
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and they kind of work together, that was the old world. But in a world where every product and service is connected, in a world where things are moving more quickly, we as individuals, the dentist or the shop owner, they need to know what their customers are dealing with outside of the building, and then how the people inside of the building
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deliver what’s needed to get our teeth cleaned, to make sure that the car starts every morning,
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or whatever it is that is the job to be done.
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Now, you have a background working as a venture capitalist. And so I don’t know that a lot of people know what that means. We hear the phrase, but I don’t know if a lot of our listeners maybe process or think about deeply what that means. But Draper, I believe it was Robert Draper
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was one of the initial founders of the venture capital concept. And essentially, you have somebody who has a startup idea, and they reach out to a venture capitalist to see if you can provide them revenue to take their otherwise stillborn idea and give it food, give it nourishment,
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and help, hopefully, encourage it to thrive. And so many successful companies that you see in Silicon Valley started out as a result of being funded by venture capital. What did your years working in venture capital teach you about the startup phase of a business?
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What advice would you have for anybody watching today’s show that is they’re in that startup mode. I’m sure you saw predictable common patterns of why companies didn’t work and why they did.
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Yeah. At venture capital, we provide money to entrepreneurs and we don’t, it’s actually not as revenue, we provide them capital that they can then invest in their business and the idea is that hopefully over time the value of the business grows as their revenue grows and as their business grows we make money through the appreciation and the growth of their businesses. The business might be worth a dollar one day and if they
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get more revenue the businesses are worth ten dollars one day, and if they get more revenue, the business is worth $10. And if we own a small part of the company, we get to participate in that. For us as early stage investors, the most important thing is the person. Like we see that you look at a technology,
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you look at a market, and those things need to be good, but the entrepreneur is everything. And we found with our best entrepreneurs. They had four attributes when we had success We found the entrepreneurs at four attributes The first is they were energy creators like they could get us excited about their business They can get customers excited about the products and services. They provided they can get their employees excited to come to work
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They really created energy and what they did the second for somebody who’s just a problem solver. The third thing that we saw is what we call the truth seekers. The people who have a fierce desire to get it right and not to be right, whether they’re working with their employees or their suppliers or their customers. Their goal was to try to get it right. They were trying to get it right and not to be right.
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Whether they’re working with their employees or their suppliers or their customers, their goal was to try to figure out what do they need and how do I serve them best. It’s not that they had to come up with it. Maybe you built a team that can help do this. How do we find that truth that allows us to serve our customers best? The last thing that we talked about is great entrepreneurs for us were people who are just a little bit impatient, or as I like to say, they’re a little bit broken but not a lot broken. They know being an entrepreneur is hard. They know running
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a small business is hard, but they believe they can make it happen through tenacity, hard work, a little bit of luck, and hopefully some intelligence. And we found great entrepreneurs who had those four things. Those were good people for us to bet on.
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Now you’re a unique individual for a lot of reasons, but one of which is you’ve been an operator, you’ve been an educator, you’ve been an investor. You, I would argue that you are still all three simultaneously. What is your vision here for the next 12 months?
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Like what is your vision? What’s your purpose with your book? What are you looking to do here personally over the next 12 months?
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You know, for the next 12 months, my hope is to get the idea that the system leader and being a systems leader becomes part of the vernacular in business, that people understand that seeing systems
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in a world where there’s action and reaction, it’s critical. Also, I want people to know that in all of the volatility we see in the world, we know everything that’s going on, what’s AI gonna do to us, what’s happening geopolitically,
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that great leaders can step up and lead and can get their organizations to the other side and can help them grow. When I talk to business leaders from around the world, small companies, large companies, everyone’s feeling a lot of pressure right now.
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And they feel like they don’t know what to do. And it just seems like everything is just up in the air. They turn on their computer in the morning, or they read the paper, and it’s like, oh, my goodness, what’s happened now? I can’t believe that happened. And how do they get their teams to the other side? My hope for the next 12 months is to give people a playbook that if I say, look, if
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you can do the things that I see great systems leaders do, they kind of understand digital and physical and they can operate at intersections. They can manage context and communicate well with their people. They can think like a product manager. And that’s that notion of internal and external. I know what customers want.
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I know how the product gets built. And I can embrace these crises and cycles knowing that I can get through these tough times. I want people to have confidence and feel good that they can guide their organization to success over the next decade and they can accomplish their goals.
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What is the hidden cost in your mind of poor leadership? You know, when you sit down with a company or you, what does it cost a company to not know the principles that you teach and the principles in your book?
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Well, I think there’s, at the simplest level, lost opportunity customers, you won’t serve missed opportunities. I think the bigger issue is it could lead to bankruptcy, it could lead to companies going out of business. And the inability to hire good people because you don’t exude the confidence. And by the way, it’s not that you read the book and you’re going to have the answer to everything.
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In fact, one of the things I talk about in the book is it kind of starts with acknowledging everything that we don’t know. And it’s the ability to understand what we don’t know that will hopefully allow us to say, Okay, what do I need to go figure out so that we can like work together as a team on it. And so I think the real cost of not doing this is being whipsawed and being react, the reaction, we become subservient, and we become passive. And I want leaders to feel empowered. I want them to feel like they can lead their teams
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and lead their people and serve their customers well.
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How did you get from where you grew up to becoming a venture capitalist? How did that happen? Was that something in third grade? The teacher says, what do you want to do when you grow up, Robert?
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And you say, oh, well, I would love to mitigate the risk of startup by investing capital into a otherwise failing business to help them scale? I mean, how did you go from growing up as a young kid into that world?
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Pure luck, and completely random, and a series of events at a moment in time where an opportunity presented itself and it walked me down a path. So my grandfather ran an egg factory, like you know that’s that’s where I come from. I know exactly where I come from. My father and mother, they are
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the first two college degrees in their family. You know the fact that I teach at Stanford kind of boggles the mind when you look to college, I got a job because I needed to make money. And I ended up going to work for a software company. And this was in the mid 80s. And I learned, you know, there and I and I kind of enjoyed tech. It was fun. And I enjoyed the young people that I work with and the energy. And eventually, you know, I went back to school. And then I got a job working for Intel. One of my teachers was a gentleman named Andy Grove,
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who used to be the CEO of Intel. And he taught me a lot. And then when I graduated, I went to work for the company. When at that time, Intel was, you know, one of the most valuable companies in the world. And then I decided to start a company, right?
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Because it was that, it’s what everyone was doing. I had that entrepreneurial bug. And you know, by the way, when you’re in those things, you know, you learn and get exposed to venture capital. It wasn’t that I even knew in third grade what venture capital was. I had no idea. But eventually, as my career kind of unfolded, you see opportunities and you see learnings. And when I left GE, when I left that job, I got a phone call from a buddy and he asked me if I wanted to be a VC. And said no I want to go run companies and you know that’s what I’ve been doing I like doing that and he said I got one for you and there was a new venture capital firm that had just been started Xceed Capital and introduced
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me to the man who became my partner in business and so I did that for 17 years. You know I think my career evolved with opportunities presented themselves and you know hopefully I was smart enough to take advantage of opportunities I got some right I got some wrong and I ended up here I better to be lucky than good.
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Well you know I when you mentioned Andy Grove, Andy Grove has a unique place and space in my cranium he wrote this book called Only the Paranoid Survive and that book to me was so powerful. I mean, this guy escaped communism and grew up in the roughest of conditions to build a massively successful company, Intel,
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which you would argue changed the entire landscape of the American way of life, the whole world, the way that it basically gave birth to Silicon Valley to a certain extent. And a quick editor’s note, again, just a quick correction for me there, William Draper is a gentleman I was referencing who helped to basically launch the idea of Venture Capital.
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So you’ve been around that circle. Was there anything particular that Andy Grove ever told you that you ever thought to yourself, wow, I got to write that down, put that in a book or a book that he ever taught you because he was legendary.
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You know, if you look at the acknowledgments in that book, you’ll see my name. I did all of Andy’s research for that book. You know, I was lucky I had a mentor who taught me great things and allowed me and enabled me to learn from him. In fact, I used to ask, is there anything that he told me that he wrote down? Like, there’s a whole book of things
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that I could write about things that Andy taught me. I think some of the most important ones were designing the culture of constructive confrontation. We’re inside of an organization where you attack the problem, but not the person. He taught me about disagree and commit.
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This idea like when something you hash it out, you try to get to the right answer, but when the decision’s made by the leader, everyone commits to it. He taught me that you could be very, very driven and work very, very hard, but you could also be kind. You know, it’s funny, when Andy passed away, and those of us who worked for him, the stories that were interesting, everybody’s story, like he was tough. I got to tell you, that man was tough. As you pointed out, he escaped the Nazis, he escaped the Soviets. He nearly died several times as a child and growing up. He ran one of, at the time,
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what was America’s most valuable company. But everybody’s story was about the time that Andy made them feel human, and he was human, and he showed his humanity and he was probably the greatest business leader I ever had the blessing of working for.
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Now in Silicon Valley, I get so many people read about it we know about it we’ve sort of heard about it, but we haven’t lived it and so I want to kind of nerd out just for a second here. Bucks restaurant is a place is celebrated by those of the Silicon Valley community. You hear of people like Steve Jobs
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and how he sought after investment capital. You hear of people like the founder of Atari that said, oh, man, I wish I would have invested in Apple when it was a new thing. You hear about so many stories about legendary interactions that gave birth to this transformative technology.
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When you live in that area, are you constantly running around and running into these? I guess the Silicon Valley founders, do they still hang out? Do they still live in Silicon Valley? Or have they all moved on? Or do you run into these people on a daily basis
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or a weekly basis?
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So the thing about Silicon Valley is you can go down to a restaurant via Bucks or anywhere else and you can have somebody sitting at the next table who might be worth hundreds of millions of billions of dollars and they’ll be in jeans and hanging out with their kids.
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And so like one of the things that I think with the culture of Silicon Valley, especially prior, less so now, but still there is, you know, it’s kind of like everybody’s normal. Like it’s kind of everyone’s kind of a normal person. And that I think was part of what allowed the culture here to grow up together and it attracted people where you weren’t supposed to get your head to be too big.
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That changed a bit in the last 10 years, 15, 20 years as the money became so big and you had successes like Google and successes like we’re seeing now with open AI, where it’s just so much bigger and there’s so much more wealth. But, you know, truth be told,
6
you do run into these people all over the time. People, you know, the kids play soccer together, people do charity work together. You know, you go to the elementary school and you’re gonna be picking up your kids after and everyone’s in the same thing. Maybe people went to school together, maybe they worked together.
6
So it’s a very, I like to say that Silicon Valley is kind of a village. It’s not really a mythical place. It’s just kind of a normal place with people who generally love tech. It’s more financially driven than it used to be. It’s changed from what it used to be.
1
But you know, life moves on and life evolves and we have to accept evolution Now as we look at your website, I’m going to pull up your website here. Let me pull up on the screen here
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It’s a robert segal calm robert segal calm
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Fantastic if I may it’s robert e segal robert segal. I think goes to the guy from NPR
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The NPR guy that it’s robert e Corrected you’re a hundred percent good robert. It’s Robert E. Segal. I corrected. You’re 100% correct. It’s Robert E. Segal.com. That’s the website. As people go to the website, what are some of the tools that maybe are practical tools that you’re
4
providing for entrepreneurs, whether it be on your website or in your new book?
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So there are a couple of them. If you go to the website, there’s information about both of my books, the current one, The Systems Leader and my previous book, The Brains and Braun Company, about how companies blend digital and physical. And for each of the books, there’s a little quiz you can take about how do you think about systems? What have you learned? What are things that you do? What do you like to do? What do you not like to do? How are you blending digital and physical in your companies. And then also it’s got a link to all of the stuff that I’ve written, blog posts, sub stack posts, et cetera.
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All of that’s up on the website. It’s kind of a single location about things that I’ve done, classes I’ve taught and things that I’ve learned. You know, my job as a teacher is to share and to hopefully empower people to try to accomplish
6
what they’re trying to do. And so what you’ll find there is two of my more well-known courses about kind of,
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again, digital and physical with brains and brawn and the current book, The Systems Leader.
4
Now, a lot of times people like yourselves, you lower your standards to hop on a podcast like mine, and I appreciate you doing that. And sometimes you’re driving home or you’re pontificating with yourself about, man, I wish that that guy would have even asked me that question, or it would have been wonderful if someone would have asked me that. Are there a couple things that are on your heart that you want to communicate to our audience where you’d say, wow, these are just a couple things I want to make sure with this very limited time we have, and I do appreciate you carving out time to be here with us, that
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you want to share with our listening audience? Well, let me start by thanking you for having me, because I’m nobody, so I’m grateful for your time. I think the key messages in the book, there’s tools, like there are frameworks. And you want to use the right tool for a job. Use a hammer at the right time, the screwdriver
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at the right time. And the books has tools that talks about how to be managing these challenges that I find leaders all over the world in small companies, medium sized companies, large companies, a lot of similarities. But I think the key message I want people to have is kind of confidence and hope. Right? You know, when I talk to people, people feel like, you know, the times have been so volatile. You know, when we came out of COVID and during COVID, how hard it was, you know, the challenges they’re feeling and how do they hire people just trying to find talent? How do you hold on to talent? How do you get talent
6
to deliver? You know, how do you run your company? And how do you deal with people, you know, people like that agree with you and disagree with you and people with whom you agree with and disagree with? And how do you lead them all? Like leaders, we don’t We got to lead everybody and I would want people to walk away from the book Learning from some of the examples that I give in the book some of the the CEOs of the companies that I was able to study What are some best practices, but also I want them to feel confidence confidence in themselves confidence in the world Confidence in their ability to make a better world also that they can be exactly the leaders that they want to be You know, we see a lot of behaviors that I like to call unserious behaviors in a serious world. You know, do you remember a couple
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years ago when Elon Musk and Mark Zuckerberg were going to fight in a cage match? I don’t know if you remember that, Clay. It was all over the newspaper. And these are like the two of the wealthiest people in the world. I’m going to watch this and it’s wrong.
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Right?
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You know, it’s kind of like, you hope people are a bit more serious and bring a bit of gravitas to leadership. And I don’t think leadership is just for people like that. It’s for average and everyday normal people. How do we, you know, act in our communities? How do we act in our companies?
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How do we act in our communities? How do we act in our companies? How do we act in our families? And I would hope that people who read the book kind of understand that they can be exactly the leaders that they want to be. That they have free will, they have the ability to be kind and be strong, they have the ability to be ambitious, they have the ability to see systems, they have the ability to think not only about their communities but to understand what’s happening globally, how that impacts the people that they lead, and that they can do this. And so my hope is that people read the book
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and when they finish it and put it down, they say, I learned something, and I think that I’ve got a few things that I can try that will hopefully help me be successful in what I want to do.
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My bonus question that I have is doctors, dentists, lawyers, photographers, people that I work with and see in person at our workshops. A lot of times, they go, OK, I’ve got the perfect script. OK, for answering the phone. OK, I’ve got the perfect customer relationship management software.
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Got it.
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OK, I’ve got the perfect new program for quoting automotive repair costs and quoting prices. They have the perfect new tool, but for some reason, there’s something inside them that says I don’t want to use the systems. They want to go off of what’s more comfortable, or they’re almost loyal to dysfunction. It’s very odd, but you’ll see an automotive repair shop that will invest years and hundreds of thousands of dollars
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into developing an incredible customer relationship management software. And then when I follow up with the client, I say, how’s it going? They say, oh, well, I’m not using it yet. Why aren’t you using it yet?
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They say, well, I got to get used to it. And for some reason, they don’t want to rip the band-aid off and they don’t want to use the system. So my final question I would have for you since you are the captain of all things systems, why are some people so against using systems that will work and why are they so loyal to dysfunctional non-systems that don’t work?
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Well, that’s easy. Clay, humans hate change. Humans hate change. Don’t believe the lies that we tell you that change is awesome and change is great. Change is hard.
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And so people don’t change because by the way, they have been successful doing what they did before. It got them there. And when you’ve gotta do something new, it’s scary. I often talk about the parable of the crab. Crabs, like all crustaceans, need to molt their shells
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in order to grow. And what they do is they fill themselves up with water and then pop off their shells, all right? And they have to pop off their shells because the shells get chips and parasites. And I was reading about crabs, don’t ask why,
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but I was reading about crabs and I read this great sentence. When crabs molt their shells, they go from being vicious predators to soft paranoid cowards. And I read that and I went, oh my goodness, that’s just like us as humans.
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Like, it’s scary. Like, crabs go from being kind of predators and vicious to being soft-shelled crabs and quite yummy. And so, you know, what you were describing, that shop owner who doesn’t want to do the new things, they’ve got to like acknowledge that, you know, it’s scary to change how we’ve done. But one thing that also has to be done,
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if we don’t molt our shells, we don’t grow. Like we don’t change. And in fact, we die. And so I think the thing that I want to kind of encourage people to think about is sometimes we need to let go of what got us there and do something new. And by the way, that gets harder as we get older and as we get more successful. Because wait a minute, this is what made me who I am. Like several
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times I’ve had to molt my shells and it’s scary when I’ve done it. I generally shut down my most popular classes when they’re the most popular, right? Because it’s never gonna get better and then at some point I know that I’m gonna get stale and So my job is to make sure to I need to push myself and I think acknowledging that that’s hard for most people is Is is is important and also that it’s hard for us as humans and leaders It’s gonna be hard for our teams and the men and women who work for us So acknowledging that if we’re asking them to do something differently, it’s hard for them, but we still need them to do it. And so how do you kind of be that leader that
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can basically have that empathy, but also hold them accountable and hold ourselves the
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same way.
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Robert, my only criticism of you today is that you may have missed your calling as a male model. And so I’m going to pull up the website one more time so people can gaze upon your beauty. That website is roberteseagel.com. Let’s spell it out there, Robert, R-O-B-E-R-T-E, the letter E, Seagel, S-I-E-G-E-L.com. That’s roberteseagel.com. If anybody here has taken notes today while navigating down a gravel road on a skateboard, that’s roberteseagle.com. For anybody who’s taking notes with an Etch-A-Sketch, that’s challenging, but it’s roberteseagle.com. For anybody who has a pen that just won’t work, go to roberteseagle.com. For
4
anybody whose phone somehow restarted and you were taking notes on a different phone while listening on a different device, that’s roberteseagle.com. For anybody who learns through repetition, We really do appreciate you for sharing with us. I encourage everyone to check out your new book, The Systems Leader. And again, thank you for carving out time, sir.
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Clay, thank you so much. I’m grateful and best wishes to you and everybody watching us today.
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Take care, bye-bye. Clay, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you. So congratulations.
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Clay Clark is here somewhere.
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Where’s my buddy Clay?
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Yeah, Clay Clark! Yeah, Clay! Yeah! Yeah!
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Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound.
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He’s like the greatest guy and ran from his goats his chickens his dogs so this guy’s like the
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greatest marketer you’ve ever seen right his entire life clay Clark his entire
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life is marketing okay Aaron Antis on March 6th and 7th March 6th and 7th guess who’s coming to Tulsa Russell Oh Santa Claus no no that’s March March 6 and you’re gonna be joined by Robert Kiyosaki, best-selling author of Rich Dad Poor Dad, probably the best-selling or one of the best-selling business authors of all time. And he’s going to be joined with Eric Trump.
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He’ll be joined by Eric Trump. We got Eric Trump and Robert Kiyosaki in the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration.
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That book was the inspiration for me to get the entrepreneurial spirit as many other people. Now, since you won’t brag on yourself, I will.
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You’ve sold billions of dollars of houses, am I correct?
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That is true.
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And the book that kick-started it all for you. Rich Dad Pornhub. Rich Dad Pornh Robert Kiyosaki, the guy that kick-started your career, he’s going to be here. He’s going to be here. I’m umped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of
4
employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. While Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump as he was the 45th president of the United States
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and now the 47th president of the United States is Eric Trump. Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it.
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You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business
1
for the last pretty much since 2015. He’s been the man behind it. So you’re talking, we’re into nine going into ten years of him running it and we get to tap into that knowledge. That’s gonna be amazing. Now think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we’re also gonna be joined by Sean Baker. This is the best-selling author,
1
the guy who invented the carnivore diet. Oh yeah, Dr. Sean Baker. He’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow. And this is how we do our tickets here
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at the Thrive Time Show. If you want to get a VIP admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money.
1
I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. for a VIP ticket. Now, we only have limited seating here, but the most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people.
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Yeah.
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And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. Oh, no, I’m just kidding. So I thought, you know what, we should probably add on. So we’re adding on what we call the upper deck, or the top shelf. So the seats are very close to the presenters.
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But we’re actually building right now. We’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com, go to Thrivetimeshow.com. When you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom.
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Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text phone number. My personal cell phone number. We’ll keep that private between you, between you, me, everybody, we’ll keep that private. And anybody, don’t share that with anybody except for everybody.
4
That’s my private cell phone number. It’s 918-851-0102, 918-851-0102. I know we have a lot of Spanish speaking people that attend these conferences.
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And so to be bilingually sensitive, my cell phone number is 918-851-0102. That is not actually bilingual. That’s just saying Juan for a Juan. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re gonna learn here, okay?
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Okay.
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You’re gonna learn marketing, marketing and branding.
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What are we gonna learn about marketing and branding?
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Oh yeah, we’re gonna dive into, you know, so many people say, oh, you know, I gotta get my brand known out there, like the Trump brand, right? You wanna get that brand out there. people know what my business is and make it a household name. You’re gonna learn some intricacies of how you can do that.
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You’re gonna learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell, so we’re gonna teach you sales. We’re gonna teach you search engine optimization, how to come up top in the search engine results.
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We’re gonna teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, you either have great people or you have people who suck.
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It can be a challenge. Learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones,
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and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you know, you can get those people all pulling in the same direction. So we’re gonna teach you branding, marketing, sales,
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search engine optimization. We’re gonna teach you accounting, we’re gonna teach you personal finance, how to manage your finance, we’re gonna teach you time management, how do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do? How do you do organization? How do you build an org chart? Everything that you need to know to start and
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grow a business will be taught during this two day interactive business workshop. Now let me tell you how the format is set up here. And again, folks, this is a two day interactive 15. Think about this, folks. It’s, it’s two days. Each day it starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m. two days, it’s a two day interactive workshop.
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The way we do it is we do a 30 minute teaching session and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it’s the best part about the workshops
1
because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing
1
or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business, or your employees, or what you’re doing on your marketing. And what’s awesome about this is
1
we literally answer every single question that any person asks.
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And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15-minute break to stretch
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and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis.
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There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, it’s just you had a crocodile one time. That was pretty interesting.
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You know, I should write that down.
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And I can do that.
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Sorry for that one guy. We lost the crocodile.
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We duct taped its face. So that’s right.
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We duct taped.
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It was a baby crocodile. And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody, but it was really cool. He passed that thing around and fed it. I should do that. We have a small petting zoo that will be assembled. It’s going to be great.
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And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed.
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So you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default, by default, you have a 1 out of 1,000 chance of succeeding in the game of business. But yet, the average client that you and I work with,
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we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples you can see at thrivetimeshow.com. But again, this is the most interactive best business workshop on the planet.
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This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad. You add to that Eric Trump, the man that runs the Trump organization. You add to that Sean Baker. Now, you might say, but Clay, is there more?
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I need more. Well, OK, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages?
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Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story.
4
We cater in the food. And because I keep it simple, I literally bring him the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff.
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She started that company in her home, and now she sells millions of dollars of apparel and products. That’s rusticcuff.com. And someone says, I want more. This is not enough. Give me more. Okay. I’m not going to mention their names right now because I’m working on it behind the scenes here.
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But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short term,
4
it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that? The rental, the-
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Storage space?
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Storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility, or most people don’t know who owns the warehouse that’s passively making money.
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Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here, and we just continue to add more and more success stories. So if you’re out there today, you want to change your life, you want to give yourself a incredible gift, you want a life-changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com, go there
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right now, Thrivetimeshow.com, request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th, March 6th and 7th, we just got confirmation, Robert Kiyosaki, best-selling author, rich dad, poor dad, he’ll be here. Eric Trump, the man who leads the Trump organization. It’s going to be a blasty blast. There’s no upsells.
1
Uh, Aaron, I could not be more excited about this event. I think it is incredible. And there’s somebody out there right now you’re, you’re watching and you’re like, but I already signed up for this incredible other program called smoke your way to thin, I think that’s going to change your life. I promise you this will be 10 times better than that.
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It’s like I picked the wrong week. Quit smoking.
1
Don’t do the smoke your way to thin conference. That is I’ve tried it.
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Don’t do it.
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Chain smoking is not a viable. I mean, it is life changing. It is life changing. If you become a chain smoker, it is life changing. Best weight loss program though. Right, not really. So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com.
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Again that’s Aaron Antis, I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma.
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I promise you it will be a life-changing experience. We can’t wait to see you, right here in Tulsa, Oklahoma.
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Hi there, I just wanted to take a quick minute to thank Clay and his team at Thrive Time. I attended a conference a couple months back, and it was really the best business conference I’ve ever attended. Just a ton of practical information that you can really
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implement in any business. I started with the coaching program, you know, a short while thereafter and we’re already ranking at the top of Google for a couple of keywords here at our firm, which is, you know, ahead of schedule and we’re super excited about that. Also, with the coaching program, these are proven business strategies that I’ve been learning about for years here,
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but where they’ve really helped is how to prioritize those strategies. As entrepreneurs, we all only have 168 hours in the week, and you know which ones are gonna move the ball down the field the quickest. So, Clay, I know the optimistic momentum is important to you.
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So three, two, one, boom. My name is Bronson Schubert.
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I’m from Edmond, Oklahoma.
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I heard about it on the podcast.
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Started listening to the podcast, became a fan, and then figured out about the workshop. I own an insurance and financial services agency, and I was hoping to learn from the workshop systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently. The atmosphere is second to none.
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It’s a high energy, really cool atmosphere to be around. Contagious, I would say. Just something every entrepreneur I think would appreciate and love. I’d say humorous, high energy and full of substance, which I think is the key. A lot of business coaches or seminars maybe are high on
8
motivation and making you feel good but don’t have a lot of substance that you seminars, maybe you’re high on motivation and making you feel good, but don’t have a lot of substance that you can take back and implement the following Monday, where his does. Man, there’s a lot of valuable things. I’m gonna say, I came to, this is my second workshop. The first workshop I took back, really,
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the importance of a group interview. I used to spend hours and hours interviewing people, screening resumes, and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far.
8
Man, I think they’re missing out on expert advice from somebody who’s been there, done that, built companies, has learned a lot of lessons. That’s what I’m always looking for, is somebody that I can learn from, that’s ahead of where I am.
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And I think if you choose not to come, you’re missing out on a lot of good advice that could help your business.
9
Hi, this is Charles and Amber Kolaw. We’re the owners of Kolaw Fitness. We heard about Clay Clark through Paul Hood, our CPA. We’ve worked with Clay Clark for the last two years. Clay Clark has helped us take our three locations in three different states and create checklists, workflows, task lists, time blocks for every employee.
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He’s helped us with creating systems and audits for every department, quantitative scorecards for each department and every position so that everybody has a number. It’s been able to give us a lot of time freedom and financial freedom and peace of mind to know that everything’s running efficiently and he’s been helpful with a lot of marketing, search engine optimization, helping us really rank high in Google,
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and pretty much every area of the business. It’s been very, very helpful.
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We would describe the experience of working with Clay as very energetic. He’s full of energy, he’s very encouraging, very motivating, but also accountable. So he keeps us accountable, and we love that accountability.
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It keeps our drive in the right direction, so we’re not chasing things that aren’t worth spending our time on.
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He’s a great coach. He helps push us on certain areas, helps coach us in certain areas. You know, we’re all emotional creatures, and we go up and down, and he actually will tell us kind of where we’re at, how we can get from there, and even emotionally, if we’re stressed about something,
9
he’ll have a story to relate to, and really helps us in every area of our business. It’s been very, very helpful.
17
I think Clay’s ability to have a whole team behind him that help him with all of his clients, all his coaching clients, is that it allows Clay to do what he’s really good at, and that’s working one-on-one with the client and coaching them. And then he can have his amazing staff come in and help you accomplish all these goals
17
that you’re setting.
9
And of course he has all these resources, whether it’s videographers or whether it’s web developers, that they can quickly jump on your project, knock things out. He can quickly give you the right coaching. He’s just got a whole team of people that whatever area you’re lacking in, in your own company, he’s got resources from like video, web design, search engine guys who are just
9
knowledgeable in that. Even though he knows a lot of that stuff, he’s got these capable lieutenants that are ready to just take off and help you get that stuff. More stuff gets done on a weekly basis than you would on probably most.
9
Yeah, than the individual or some other, we’ve worked with several companies before, it’s just not as many things get done on a weekly basis. It’s been very helpful. Well the conferences for me I’m a slow learner so I have to learn like over and over again hear things over and over again I’ve been to like I think eight different conferences and each time you come I learn a few new
9
components some things are repetitive but a lot of the stuff just resettles and I get a little bit more depth at each component. So I mean I’ve been to eight of them, they’re all super entertaining, he’s very funny, very encouraging, you get to kind of self-reflect a lot and a lot of the stuff is really polarizing, you do a personal inventory of yourself and you’ll think like, hey I’ve really got to work on this, really got to work on that.
17
So every time you come I still get a lot of value out of it. And as much as every conference is the same, it’s totally different. So I think we’ll hear stories we haven’t heard before. They’ll have entertainment or they’ll have speakers you didn’t have before. And like you said, you just always catch a different part of the material that maybe
2
you didn’t catch before.
17
It’s worded differently.
9
And it’s really cool because some people that you’ve seen like a year ago at a conference, now they’re you know being showcased as a success story and you get to see their website, you get to see how their stats and all their metrics have improved and the revenue improved. So it’s really cool to see people that just a year ago, that of course we’ve been here two years, that just came, that I met, is now being successful. It’s really encouraging to see other people, you know, accomplish that stuff. So Clay has helped us optimize our website
9
and helped with really topping the right search engines that we need to make sure that we are very, very competitive with all of our other competitors. He’s done, basically he outlines exactly what you need to be accomplishing and he creates tasks that we have to accomplish and his team has to accomplish. I would say over the last two years we’ve totally ramped our website, we’re topping Google in every one of our markets.
9
We’re just doing, I would say just doing really, really good. I feel very, very confident in all of our future locations and making sure that we’re in front of the ideal and likely buyer. It’s very encouraging. It’s important to me that to know when I’m working with Clay,
9
you know, I’ve been in business for a while and met with him even when I already had three businesses in three different states. And to know that what I share with him is in private. He’s not sending that out to anybody else to know that I’m all when he’s working with me he’s only working with one other no other gyms that are a direct competition with me. It’s very encouraging to have something you can trust and rely on that he isn’t going to like somehow tell your
9
trade secrets or give information away. Just really awesome that he’s a trustworthy guy really cares about you as a client. For us it’s been a complete mind freedom because Clay has helped us create a lot of different documents and one sheets for every department,
9
put quantitative scorecards to each department. And so for us, it’s been very encouraging. It gives us peace. And when, like as an entrepreneur, it’s stressful. You go to bed at night, you’re worried, like, did we cover this, did we cover this to recover that so he helps extract everything out of your brain
9
Everything in it from your business put it into document creation put it into checklists and workflows for every person and each department and Make sure that everything’s getting done every week every month Funnel that all into KPIs or key performance indicators as you can see on a weekly basis To make sure you’re moving the needle in the right area of your company. So it’s very encouraging and gives you a complete mind, freedom and peace to know that that stuff’s created so you’re easy to duplicate and scale your company.
7
Right, and then we can spend time doing what we’re really good at and just trust the system.
9
I honestly believe everybody needs a coach. I think we’re all inherently lazy, selfish, and carnal. I truly believe that humans are humans. If we’re standing, we’d rather sit. If we’re sitting, we’d rather lay down. And if we’re laying down, we’d rather be asleep. So, to have somebody that challenges you, have real active candor, and be honest with you on every aspect of your company is really, really encouraging to me because
9
I want to know, I want to work on what we’re weak at, I want to see any areas that we’re not doing well in and see his perspective from a third party because you can look at your own business and just see the good. It’s good to have somebody who’s done this with hundreds of companies. Really look at your company, reflect on your company, and see like little chinks in the armor to make sure you cover that up so your competition can’t get to you and that you’re successful overall in the big picture.
9
Yes, I would recommend Clay Clark because he is a great friend, great encourager. To me, he’s been a wonderful friend. He’s also, you can tell he cares. And he also, he has this wealth of knowledge. He’s worked with so many different companies and different businesses.
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He could take a concept that he’s used before in the past with somebody totally different industry and see how it would work perfectly for you in whatever niche market you’re in or whatever type of service you’re providing. And so his brain is just a wealth of knowledge.
9
And just to have that type of perspective as a part of your team and your own company is huge, super valuable so I would definitely encourage people to use him but one thing is you got to be coachable you got to be wanting to get feedback you got to be wanting to really grow your company you got to want to put that extra 10 hours a week to working on your business and not just in your business and so yes I would recommend it to
9
anybody who’s wanting to grow their company and provide great systems, checklists, workflows, great encouragement and have accountability.
1
Hi I’m Aaron Antus with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them and I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate.
1
So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing.
1
I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area and that was without Clay.
1
So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month.
1
Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all
1
the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working
1
with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me.
1
It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are
1
honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant
1
because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody
1
that might have a better or different perspective than theirs. I would just really encourage you if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 year history of Shaw Homes, this is probably the best thing that’s happened
1
to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1,800% increase in our internet leads,
1
going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team.
1
I guarantee you’re not gonna regret it because we sure haven’t.
7
My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time,
7
I was at a crossroads and trying to decide what do I want to do. My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand.
7
And we just rolled with it. I love people. I love working with people. I love the building relationships. But one thing that was really difficult for me was the business side of things, the processes
7
and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time. And he and his team have been extremely instrumental in helping us build our brand help help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us.
7
We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week. We signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents.
7
But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business
11
because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out.
11
But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world.
11
He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting him good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine
11
optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards
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and I own Revolution Health and Wellness Clinic.
15
Clay, my honor, my honor to be on your show and thank you for all you do.
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I hear the ripple effects from you are good ripple effects.
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You know what I mean?
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People rave about what they learn from you. So congratulations.
14
And we went from expecting maybe 250,000 this year to we’re at 400,000. Hi, I’m Kelsey with K&D’s Wood Refinishing. I’m a business owner at 23. So I’ve been working this K&E’s company for about five years now and we started working with Thrive not too long ago and
14
we went from expecting maybe $250,000 this year to we’re at $400,000. That’s what we’re gonna hit or exceed. So we’re pretty excited about that. It’s been pretty much just listening to what they have to say. Their hiring process has just really been incredible as far as finding good quality help and the, just the accountability of meeting up with them weekly and like such good insight, the resources that they have for specific business questions.
14
It’s all been really incredible. It’s been a great experience. So I’d recommend it to anybody.
15
And to be honest with you, I were just
9
we’re blown away with the results we’ve had in just one quarter. It was one of the best things I’ve ever done. It freed my time, increased our sales. And at the end of the day, increased our profitability
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beyond my wildest expectations.
18
It’s been a significant investment, but it’s the best money I’ve ever spent. It’s been a very positive experience. We’ve only been at it for six months or so, and we’ve already seen a significant amount of growth, and I can see everything becoming much more organized, much more efficient. I know what my numbers are in a much more realistic way
18
on a day-to-day basis. So my experience has just been very positive overall.
10
You know, since working with Aaron, our leads have gone up dramatically. It’s not one of those things where it’s like, yeah, I kind of noticed it’s, it’s holy cow. We’re all these, it’s, it’s, you almost feel overwhelmed at times.
10
And it’s just, our presence in general has been changed just dramatically. Like Clay, he was dropping his wife off at the airport and he had his Flint Rock hat on and there was some other construction companies there and they asked him, it’s like,
10
where the heck did you guys come from? You guys are everywhere now. And it’s, you just can’t get away from how noticeable of a difference that it makes. There’s just, there’s no denying. You know, just on a personal level,
10
as far as what it’s like working with Aaron, he is just, just a consummate professional and just with an immense amount of dedication to the task at hand and just to you as a company, trying to help you succeed. And I think I’ve said this before,
10
but his just availability to you, just he’s genuinely invested in your success. And it’s just, it’s been wonderful.
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And I feel like that’s why the two of you work great together. Joe, to me, like the more tactical, you’re probably the more visionary. And that’s like the two of it coming together is what makes it work.
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And it’s like a missing piece for us that I enjoy having.
2
Hi, I’m Amy Chaney. My husband and I are owners of Chaney Construction here in Tampa, Texas. And I was a little skeptical at first because my husband’s tried to do things like this before. But once I was able to speak with Clay myself, I thought we need to give this a chance. So we were able to determine that the savings that we have from the decision that we made each month is going to be roughly about $2,000 a week,
2
so that’s about $8,000 a month. Plus, we also made the decision to get rid of a billboard that hadn’t really brought us any business, and that was another $475 a month. It’s really going to $8,500 a month, and that’s a really big deal.
2
So, my first thoughts when Clay introduced us to the weekly know your number system was No big deal. We don’t need to do that. We have a secretary. That’s an amazing QuickBooks person and so she enters all of that stuff and every single day for us, so we don’t need to do that ourselves QuickBooks will pull a report. That’s all we need. We don’t need anything else. There’s no sense in me double duty You know clay do you understand how many? Transactions are in our bank statement every single month
2
It would take me forever to do and so very resistant because I thought we already know our numbers We already have everything into QuickBooks and we already know What we need to know and we can pull a report to provide you with that information so some of the struggles and being able to complete this action item were getting the want to do it. Once I actually decided, okay Clay you can stop asking me, I’m actually gonna sit down and do this every single week and
2
actually got through it and that was it. Like I’ve made that commitment. It takes me maybe 20 minutes on every Saturday morning to go in and do the previous weeks. Now that I’ve been doing it for a while, I’m kind of on a roll and so it makes it a lot easier. So one of the things we discovered
2
when we started looking at the money this closely was that my husband doesn’t want to know the numbers first of all and he pays good money to have someone do that for him because he just doesn’t want to know it’s not his thing and so and I had worked for an accountant previous to this so that’s kind of my thing and so for him to be able to sit down and take a look and see some of the things we’re
2
spending money on that he probably didn’t even realize, or to realize how much we’ve been paying some employees that were not operating as A players. And that was the big eye opener for my husband. But when he saw the numbers of what we were paying in payroll expenses for two team members that were not operating as A players and hadn’t been for quite some time, that was a huge eye opener for him and he realized that he
2
needed to take that emotion out of that decision and make it a business decision. It’s accountability for your secretary as well or your bookkeeper, whoever does your book, especially if it’s not yourself, because if you’ve not ever had anybody embezzle money from you, then you’re very fortunate. So it’s really good to have that accountability. We’ve had that happen in the past to us, and so my secretary actually even came back to
2
me and said, hey Amy, I really appreciate that you’re doing this now, because now at the end of the month, if there’s not any money, then you know exactly where the money is spent. You and Jimmy have known exactly where the money is gone. So we’re not coming to her going, where’s all our money?
2
You know, because that’s not a good position for her to be in either. So, like I said, just knowing where your dimes are going is a huge deal, and being able to know where to cut back from that speed deal, but also the accountability for everyone on your team.
7
My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my my three kids started school, and they were in school full time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that,
7
I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people. I love building relationships.
7
But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time. And he and his team have been extremely instrumental
7
in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents.
7
But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge, it’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business
6
because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve.
6
Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with a specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he
6
outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even
6
avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.
22
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems
9
are the ones that people can wrap their brain around. They’re the ones that people can work
3
with on a day-to-day basis. Hi there my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid-June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach Luke from Thrive Time. It has been insane to say the least. I started working with them in mid-February of this year. So we’re about four months in of working together and it has completely transformed my business
3
in pretty much every facet. So I’m going to check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week, now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their
3
systems for hiring. I typically only get maybe two complaints a month if that and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews and interviewing every single week. It’s just been
3
great and I don’t waste as much time on low quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be. When I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great.
3
Worth every penny. I mean I’d pay him a million dollars a month if I can and maybe someday I’ll be able to. But I would just say go for it. If it seems like a good fit, just go for it. Do what they say even if you think it’s stupid or ridiculous. Just do what they say because it’ll work. You know people, when they look at my business, you know people in my town. They think I’m lucky They think I’m just you know things just happen for me, and you know maybe I am lucky, but It has a lot to do with hard work, and you know perseverance, and you know working till you cry sometimes
3
That’s just being an entrepreneur which if you’re a business owner you understand that But it’s having this these systems in place of you know, of course I’m going to be successful. It’s an absolute, because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it just it’s the best thing ever and I would suggest to
3
anybody to work with them. So sorry for the long-winded reply but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there everything you guys have done for me and I am so excited to continue to work with you for years to come. Thanks so much for watching.
15
My saying is if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me. They’re younger than me. They push harder. They’re more, they’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. And you might, my rich dad was one of those persons. I wanted to learn how to play Monopoly in real life.
15
So he was my coach.
4
Well, Carter, we have an opportunity here at the Thrive Time Show to work with some really great business owners, people that are actually serious about growing their company. They go to thrivetimeshow.com and they reach out to schedule a free 13 point assessment.
4
And oftentimes I hop on the phone with these folks, and we figure out if they’re a good fit. And once we start working with a client, our goal is to help the client to actually grow their actual business. And on today’s show, we’re joined
4
with a man who we’ve had the opportunity to work with. The company’s called NWA Gutter Perfection. And my understanding, Carter, is that they’re up over 60%. Is that right? I would say that’s correct, yes. DJ, welcome on to the Thrive Time Show.
4
How are you, sir?
34
Good.
14
How are you doing, Clay?
4
I’m doing great. So for anybody out there who is doubting whether you’re a hologram or not, what’s the name of your company, sir? Gutter Perfection. How did you guys first hear about us?
30
Do you know?
20
It’s actually a friend of mine found out about your business conferences there, and then we went there. And I guess I was sold the first conference we went to.
1
If you go to nwagutterperfection.com, you can see they’re a real company. They’re a real business. They really are growing. What markets do you service there, DJ? For people out there that might be looking for your services,
4
what’s the market area that you service?
20
Pretty much all of Northwest Arkansas, Bentonville, Springdale, Fayetteville, Rogers,
14
the little surrounding towns there, too.
4
And again, if you go to the website here, folks, nwagutterperfection.com, you can see they are a real business, real people having real success. DJ, I really do appreciate your time today, sir, and we’ll talk to you soon.
9
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis. And that simplicity brings power with it.
9
So it shocked me how simple some of the stuff is. And at times, I’m like, why did not think about that? Workflow creation, systematic marketing, and coaching has helped our church so much. You know, the workflow creation is what it really is, is they’re going to look and see every moving part of your church, of your ministry, what needs to be done. And it’s going to go up on a massive board.
9
And so now what it does is it takes what you know needs to be done out of your heart and out of your head, really takes the pressure, the stress off your shoulders, and it puts it on the board where your entire team, your ministry can see exactly what you want them to do every day. So they know this is the playbook, this is what we’re doing. And then there’s a laser sharp accountability with a meeting afterwards, did it get done
33
or not?
15
Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. I think YouTube is a tremendous educational platform for good and bad. So you’ve got to really again, choose your teachers wisely as anything else.
15
So the biggest, best lesson sits in the back here. I think you do it and Dr. Z does it. Once you learn something, if you really want to learn it, you gotta teach it.
4
I think it’s life-changing for me and how I approach business. Could you explain Okta Nonverba, what it means and how our listeners can apply it?
15
Clay, you gave me goosebumps, man. I’m glad it hit you as hard as it did. Octa non verba is the motto of the U.S. Merchant Marine Academy at Kings Point, New York. I had appointments with Naval Academy and Kings Point Merchant Marine Academy.
15
And Merchant Marine Academy’s motto was octa non verba. In other words, don’t listen to what a person says.
12
Watch what they do. Well, the first time that I ever met you, Clay, was at that first conference in Tulsa. And that was an incredible conference. And I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just who you are.
12
And I was very impressed with all of that. And I thought, gosh, you know, this might be someone that I would really consider working with, like, maybe he could really help me. And that’s really what got me interested, because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference. And I’d like to come more, but every year,
12
I try to come with my marketing girl with me. And we always learn something. We always learn something. And I think next year, I’m going to bring my husband, because he really needs to come, too.
4
And you’re in McKinney, Texas, right? So how long have you been an orthodontist in McKinney, Texas. So I’ve been an orthodontist for 26 years,
12
practicing in McKinney.
1
And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend teaching you how to market
4
and or grow your own practice?
12
Absolutely zero.
24
Zero?
12
Zero marketing skills.
32
OK.
4
OK. And from what I talked to Andrew, you’re the coach who works with you, I’m always hearing that more and more patients are coming in from Google. Could you talk about that?
4
How much of an impact does it have having maybe a rebranded or updated website
1
and Google leads coming in?
12
It has had a huge difference. Absolutely huge difference in our patient load coming in? It has had a huge difference, absolutely huge difference in our patient load coming in. And before, I really wasn’t tracking really well. And that’s one of the things I learned from Thrive Time Business was how to track patients coming in, how to really see where they’re coming from.
12
And at the time, I really didn’t know much about Google. And being an orthodontist for 26 years, I didn’t really know a lot of, I kind of went through a time where I went through shock. It was really what I call culture shock because the old ways of marketing were not working anymore.
12
And because I really didn’t know about online marketing, I really didn’t, I was still doing, phone book ads and magazine ads and all of these things. And so Thrive Time has really helped. And I will say that it’s a process.
12
It doesn’t happen overnight, but if you stay the course, you’re gonna see results.
15
My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me, they’re younger than me,
15
they push harder, they’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons.
15
I wanted to learn how to play Monopoly in real life. So he was my coach.
14
And we went from expecting maybe 250,000 this year to we’re at 400,000. Hi, I’m Kelsey with K&D’s Wood Refinishing. I’m a business owner at 23. So I’ve been working this K&D’s company for about five years now.
14
And we started working with Thrive not too long ago. And we went from expecting maybe 250,000 this year to we’re at $400,000. That’s what we’re going to hit or exceed. So we’re pretty excited about that. It’s been pretty much just listening to what they have to say.
14
Their hiring process has just really been incredible as far as finding good quality help. And just the accountability of meeting up with them weekly and like such good insight the resources they have for specific business questions it’s all been really incredible it’s been a great experience so I’d recommend it to anybody.
15
And to be honest with you I we’re just we’re blown away with the results we’ve
9
had in just one quarter. It was one of the best things I’ve ever done. It freed my time, increased our sales, and at the end of the day increased our profitability
18
beyond my wildest expectations. It’s been a significant investment, but it’s the best money I’ve ever spent. It’s been a very positive experience. We’ve only been at it for six months or so, and we’ve already seen a significant amount of growth, and I can see everything becoming much more organized, much more efficient. I know what my numbers are in a much more realistic way on a day-to-day basis.
18
So my experience has just been very positive overall.
10
You know, since working with Aaron, our leads have gone up dramatically. It’s not one of those things where it’s like, yeah, I kind of noticed it’s holy cow, we’re all these, it’s, you almost feel overwhelmed at times. And it’s just, our presence in general has been changed
10
just dramatically, like Clay. He was dropping his wife off at the airport and he had his Flint Rock hat on and there was some other construction companies there and they asked him, it’s like, where the heck did you guys come from?
10
You guys are everywhere now. And it’s, you just can’t get away from how noticeable of a difference that it makes. There’s no denying. You know, just on a personal level, as far as what it’s like working with Aaron,
10
he is just a consummate professional and just with an immense amount of dedication to the task at hand and just to you as a company, trying to help you succeed. And, you know, I think I’ve said this before, but his just availability to you, just he’s
4
genuinely invested in your success and it’s just it’s been wonderful.
19
And I feel like that’s why the two of you work great together. Joe to me like obviously like the more technical, you’re probably the more visionary. And that’s like the two of us coming together is what makes it work. And it’s like a missing piece for us that I enjoy having.
21
Hi, I’m Amy Chaney. It’s like a missing piece for us that I enjoy having.
2
Hi, I’m Amy Chaney. My husband and I are owners of Chaney Construction here in Tampa, Texas. And I was a little skeptical at first because my husband’s tried to do things like this before. But once I was able to speak with Clay myself, I thought we need to give this a chance.
2
So we were able to determine that the savings that we have from the decision that we made each month is going to be roughly about $2,000 a week, so that’s about $8,000 a month. Plus we also made the decision to get rid of a billboard that hadn’t really brought us any business and that was another $475 a month. So we’re looking at $8,500 a month and that’s a really big deal. So my first thoughts when Clay introduced us to the weekly Know Your Numbers system
2
was no big deal, we don’t need to do that. We have a secretary that’s an amazing QuickBooks person and so she enters all of that stuff every single day for us. So we don’t need to do that ourselves. QuickBooks will pull a report. That’s all we need.
2
We don’t need anything else. There’s no sense in me double duty. You know, Clay, do you understand how many transactions are in our bank statement every single month? It would take me forever to do. And so very resistant because I thought
2
we already know our numbers. We already have everything into QuickBooks and we already know what we need to know and we can pull a report to provide you with that information. So, some of the struggles in being able to complete this action item were getting the want to do it. Once I actually decided, okay, Clay, you can stop asking me.
2
I’m actually going to sit down and do this every single week and actually got through it and that was it like I’ve made that commitment it takes me maybe 20 minutes on you know every Saturday morning to go in and do the previous weeks and now that I’ve been doing it for a while I’m kind of on a roll and so it makes it a lot easier. So one of the things we discovered when we started looking at the money this closely was that my husband doesn’t want to know the numbers first of all and he pays good
2
money to have someone do that for him because he just doesn’t want to know. It’s not his thing and so I had worked for an accountant previous to this so that’s kind of my thing. So for him to be able to sit down and take a look and see some of the things we’re spending money on that he probably didn’t even realize,
2
or to realize how much we’ve been paying some employees that were not operating as A players. And that was the big eye opener for my husband. But when he saw the numbers of what we were paying in payroll expenses for two team members that were not operating as A players
2
and hadn’t been for quite some time, that was a huge eye-opener for him and he realized that he needed to take that emotion out of that decision and make it a business decision. It’s accountability for your secretary as well or your bookkeeper, whoever does your books, especially if it’s not yourself because
2
if you’ve not ever had anybody embezzle money from you then you’re very fortunate. So it’s really good to have that accountability. We’ve had that happen in the past to us and so my secretary actually even came back to me and said, Hey Amy, I really appreciate that you’re doing this now because now at the end of the month, if there’s not any money, then you know exactly where the money is spent.
2
You and Jimmy know exactly where the money is gone. So we’re not coming to her and going, where’s all our money? Because that’s not a good position for her to be in either. So, like I said, just knowing where your dimes are going is a huge deal and being able to know where to cut back from, that’s a big deal, but also the accountability for everyone
21
on your team.
7
My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I wanna do? My degree and my background is in education,
7
but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand and we just rolled with it. I love people, I love working with people,
7
I love the building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time,
7
and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week. We signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m in today building a business having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that
7
they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I
11
couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean I went to medical school, I can figure this out.
11
But it was a very, very steep learning curve. Within the first six months of opening my clinic I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees using the processes that he outlines for getting in good talent which is extremely difficult. He helped
11
me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business.
6
I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.
9
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis.
3
Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the proven path with Clay Clark’s team and my business coach Luke from Thrive Time. It has been insane
3
to say the least. I started working with them in mid-February of this year so we’re about four months in of working together and it has completely transformed my business in pretty much every facet. So I’m gonna check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the
3
highest revenue weeks in the history of the company week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month if that and everybody shows up to work
3
I just have really high quality employees now Especially in something people typically consider a high turnover type of work. You know cleaning houses cleaning businesses I have amazing employees now And I get rid of the ones who are not so amazing and bring on new ones because of you know group interviews and hire interviewing every single week, it’s just been great and I don’t waste as much time on low quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really
3
great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them so that’s just great. Worth every penny, I mean I’d pay him a million dollars a month if I can and maybe someday I’ll be able to but I would just say go for it if it seems like a good fit just go for it
3
do what they say even if you think it’s stupid or ridiculous just do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that.
3
But it’s having these systems in place of, you know, of course I’m gonna be successful. It’s an absolute, because I have all this stuff in the background happening, and I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success.
3
And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it just, it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long-winded reply, but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you
3
to Clay and Luke and the entire team there, everything you guys have done for me and I am so excited to continue to work with you for years to come. Thanks so much for watching.
15
My saying is if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach, you know, I mean, and so my coach pushes me, they’re younger than me, they push harder, they’re more they’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important.
15
My rich dad was one of those persons. I wanted to learn how to play Monopoly in real life. So he was my coach.
1
Well, Carter, you know, we have an opportunity here at the Thrive Time Show to work with some really great business owners, people that are actually serious about growing their company. They go to thrivevetimeshow.com and they reach out to schedule a free 13-point assessment.
1
And oftentimes I hop on the phone with these folks and we figure out if they’re a good fit. And once we start working with a client, our goal is to help the client to actually grow their actual business. And on today’s show, we’re joined with a man who we’ve had the opportunity to work with. The company’s called NWA Gutter Perfection. And my understanding, Carter, is that they’re up over 60%. Is that right?
31
I would say that’s correct, yes.
1
DJ, welcome on to the Thrive Time Show.
4
How are you, sir?
15
Good.
14
How are you doing, Clay?
1
I’m doing great. So for anybody out there who is doubting whether you’re a hologram or not, what’s the name of your company, sir?
20
Gutter Perfection.
4
How did you guys first hear about us?
30
Do you know?
20
It’s actually a friend of mine found out about your business conferences there, and then we went there. And I guess I was sold the first conference we went to.
1
If you go to nwagutterperfection.com, you can see they’re a real company, they’re a real business, they really are growing. What markets do you service there, DJ? For people out there that might be looking
4
for your services, what’s the market area that you service?
20
Pretty much all of Northwest Arkansas, Bentonville, Springdale, Fayetteville, Rogers,
14
the little surrounding towns there, too.
4
And again, if you go to the website here, folks, nwagutterperfection.com, you can see they are a real business, real people having real success. DJ, I really do appreciate your time today, sir. And we’ll talk to you soon.
9
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis. And that simplicity brings power with it. So it shocked me how simple some of the stuff is.
9
And at times I’m like, why didn’t I think about that? Workflow creation, systematic marketing, and coaching has helped our church so much. You know, the workflow creation is what it really is, is they’re going to look and see every moving part of your church, of your ministry. What needs to be done. And it’s going to go up on a massive board. And so now what it does is it takes what you know needs to be done out of your heart and
9
out of your head. Really it takes the pressure, the stress off your shoulders. And it puts it on the board where your entire team, your ministry can see exactly what you want them to do every day.
15
So they know this is the playbook. This is what we’re doing. And then there’s a laser sharp accountability with a meeting afterwards. Did it get done or not. Clay you’re an entrepreneur. I’m an entrepreneur. And as they say in stoic the obstacle is the way I think YouTube is a tremendous educational platform for good and bad. So you’ve got to really again, choose your teachers wisely as anything else. So the biggest, best lesson sits in the back here. I think you do it and Dr. Z does it. Once you learn something, if you really want to learn it,
15
you got to teach it.
4
I think it was a life changing for me and how I approach business. Could you explain Okta non-verba, what it means and how our listeners can apply it?
15
Clay, you gave me goose bumps, man. I’m glad it hit you as hard as it did. Okta Nonverba is the motto of the U.S. Merchant Marine Academy at Kings Point, New York. I had appointments with Naval Academy and Kings Point Merchant Marine Academy.
15
And Merchant Marine Academy’s motto was acta non verba. In other words, don’t listen to what a person says,
4
watch what they do.
12
The first time that I ever met you, Clay, was at that first conference in Tulsa. And that was an incredible conference. And I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic,
12
and really just who you are. And I was very impressed with all of that. And I thought, gosh, you know, this might be someone that I would really consider working with. Like, maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference, and I’d like to come more, but every year I try to come with my marketing girl with me. And we always learn something. We always
3
learn something. And I think next year I’m going to bring my husband because he really needs to
4
come too. And you’re in McKinney, Texas, right?
1
So how long have you been an orthodontist in McKinney, Texas?
3
So I’ve been an orthodontist for 26 years, practicing
12
in McKinney.
1
And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend
4
teaching you how to market and or grow your own practice?
6
Absolutely zero.
29
Zero?
12
Zero marketing skills.
4
OK, OK. And from what I talked to Andrew, the coach who works with you, I’m always hearing that more and more patients are coming in from Google. Could you talk about that?
4
How much of an impact does it have having maybe a rebranded or updated website and Google
1
leads coming in?
12
It has had a huge difference, absolutely huge difference in our patient load coming in. And you know, before I really wasn’t tracking really well. And that’s one of the things I learned from Thrive Time Business was how to track patients coming in, how to really, how to see where they’re coming from. And at the time, I really didn’t know much about Google. And, you know, being an orthodontist for 26 years,
12
I didn’t really know a lot of, I kind of went through a time where I went through shock. It was really what I call culture shock because the old ways of marketing were not working anymore. And because I really didn’t know about online marketing, I really didn’t, I was still doing, you know,
12
phone book ads and magazine ads and all of these things. And so Thrive Time has really helped. And I will take, I will say that it’s a process. It doesn’t happen overnight, but if you stay the course, you’re gonna see results because I’m absolutely
28
convinced.
1
Dr. Christ, thank you for allowing us to take up some of your valuable time today. I really do appreciate you and I can’t wait to see you in person here soon.
12
All right. Thanks so much, Clay.
15
Clay Clark is here somewhere.
26
Where’s my buddy Clay?
21
Clay is the greatest. I met his goats today. I met his dogs.
20
I met his chickens. Yes, Mike Clark! Yeah! Clay’s the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound.
27
He’s like the greatest guy.
26
I ran from his goats, his chickens, his dogs.
20
So this guy’s like the greatest marketer you’ve ever seen, right?
13
His entire life, Clay Clark, his entire life is marketing.
1
Okay, Aaron Antis, March 6th and 7th, guess who’s coming to Tulsa, Russia?
25
Ooh, Santa Claus?
4
No, no, that’s March. March 6th and 7th, you’re going to be joined by Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad, possibly the best-selling or one of the best-selling business authors of all time. And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We got Eric Trump and Robert Kiyosaki in the same place.
24
In the same place.
1
Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki.
1
I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now, since you won’t brag on yourself, I will.
1
You’ve sold billions of dollars of houses, am I correct? That is true. And the book that kickstarted it all for you,
4
Rich Dad Porn Ed. Rich Dad Porn Ed, the author, the bestselling author of Rich Dad Porn Ed, Robert Kiyosaki, the guy that kickstarted your career, he’s going to be here. He’s going to be here. I’m bummed. The Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this,
4
but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J.
4
Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping,
4
how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it.
1
You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last, pretty much since 2015, he’s been the man behind it.
1
So you’re talking, we’re into nine, going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing.
4
This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the bestselling author of Rich Dad, Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker.
4
Now you might say, but Clay, is there more? I need more. Well, OK, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages?
4
Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days.
4
True story. We cater in the food. And because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend,
4
who is the founder of Rustic Cuff, she started that company in her home. And now she sells millions of dollars of apparel and products. That’s rustic cuff.com and someone says I want more. This is not enough. Give me more. Okay, I’m not gonna mention their names right now because I’m working on it behind the scenes here but we’ve got one guy who’s giving me a verbal to be here and this is a guy who’s one of the wealthiest people in Oklahoma and nobody
4
really knows who he is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short term, it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that?
4
The rental, the storage space, storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis. But they’re not like customer facing. Most people don’t know who owns the mini storage facility.
4
Or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars. But this guy, he’s giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift,
4
you want a life-changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com. Go there right now. Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th, we just got confirmation.
4
Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad. He’ll be here. Eric Trump, the man who leads the Trump organization. It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event.
1
I think it is incredible. incredible and there’s somebody out there right now you’re you’re watching and you’re like but I already signed up for this incredible other program called smoke your way to thin I think that’s gonna change your life I promise you this will be ten times better than that it’s like I picked the wrong week we smoke don’t do the smoke your way to thin conference that is I’ve tried it
4
don’t do it yeah chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker, it is life changing.
1
Not the best weight loss program to play.
4
Right, not really. So if you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrive Time Show workshop right here in Tulsa, Oklahoma.
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I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.
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My name is Claire Yinger. I was looking to learn everything about business, which I have learned so many things. It’s like drinking from a fire hydrant. I’m going to have to do it again, multiple times. What I’ve learned so far has been, I mean, just a lot about processes, systems, the power
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of them, your due diligence. I mean the list can go on and on and on. Well, listening to Clay is like very entertaining because he is entertaining. But also, just meeting all the different people and having time and space to like, you’re learning a lot,
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but then also being able to discuss with other people what they’re learning and just getting different perspectives. So, very entertaining, very funny, very thorough, but also could be random because it’s full of a lot of stories, but it’s also intentional. Like everything he’s doing is intentional, stories, but it’s also intentional. Like everything he’s doing is intentional,
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but you wouldn’t be fully aware that it was, but it is.
Transcribed with Cockatoo
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My third story is about death. When I was 17, I read a quote that went something like, if you live each day as if it was your last, someday you’ll most certainly be right. It made an impression on me, and since then, for the past 33 years, I’ve looked in the mirror every morning and asked myself, if today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been no for too many days in a row, I know I need to change something. Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.
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Because almost everything, all external expectations, all pride, all fear of embarrassment or failure, these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. About a year ago, I was diagnosed with cancer. I had a scan at 7.30 in the morning, and it clearly showed a tumor on my pancreas.
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I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try and tell your kids everything
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you thought you’d have the next ten years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes. I live with that diagnosis all day.
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Later that evening, I had a biopsy where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated but my wife who was there told me that when they viewed the cells under a microscope the doctor started crying because it turned out to be a very rare form
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of pancreatic cancer that is curable with surgery. I had the surgery and thankfully I’m fine now. This was the closest I’ve been to facing death and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept. No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet, death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention
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of life. It’s life’s change agent. It clears out the old to make way for the new. Right now, the new is you. But someday, not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it’s quite true. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown
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out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest 5 hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you, and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show,
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starring the former US Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zollner. Two men. Eight kids, co-created by two different women.
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Thirteen multi-million dollar businesses.
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We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get here. Started from the bottom, now we’re here.
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We started from the bottom, now we’re here.
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We started from the bottom, and we’re here. We started from the bottom, now we’re here. Here’s the clip. Started from the bottom, and now we’re at the top.
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Teaching you the systems to get what we got. Colton Dixon’s on the hooks. I break down the books. See it’s bringing some wisdom and the good looks. As the father of five, that’s why I’m alive. So if you see my wife and kids, please tell them hi. It’s the CNC up on your radio. And now, three, two, one, here we go.
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We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get here. Started from the bottom, now we’re here.
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We started from the bottom, now we’re here.
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Ladies and gentlemen, most people watching today’s show have heard of the Stanford Business School. I know many people I’ve met at our in-person workshops have heard about the Stanford Business School. And many people who attend our workshops have said they’ve learned a thing or two from people that have come from Stanford.
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However, the vast majority of us watching today’s show have not been to Stanford as a student. And if we could, wouldn’t it be nice if we could talk to one of their top lecturers about how to systemize our business. And so on today’s show, I present to you Robert Siegel. Welcome to the Thrived Time Show.
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How are you, sir?
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I’m great, Clay.
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How are you?
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Brother, I’m excited to tap into your wisdom now. First off, you are a lecturer at the Stanford Graduate Business School. Tell us a little bit about your background, just so our listeners know just a little bit more about you
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there, sir. Well, I have a strange background, if you will. I’ve been an academic, I’ve been teaching at the Graduate School of Business for about 22 years, nine different courses on strategy, innovation, leadership, product management, entrepreneurial finance. I was also a venture capitalist for 17 years. And prior to those two roles, I actually had real jobs
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operating companies. So I ran a division of GE, I worked at Intel, I worked at Sun. I was a several time entrepreneur. I started a company that made the world’s first digital picture frames, and that company got sold to Kodak. Worked for a company that made image sensors and image processors. That company got bought by Sony.
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So I have this eclectic background of operations, investing, as well as teaching at Stanford. And hopefully, the three things and the three experiences kind of reinforce each other, maybe a little bit better at each.
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Now, you have worked with some, obviously, names that people know.
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You’ve also worked with Harley Davidson, Wells Fargo. Yeah. Could you tell us about some of the work you’ve done over the years with Harley Davidson and Wells Fargo? Again, I’m just trying to give our listeners a little bit of look into your background and to why they should really dial in and pay attention to what you’re going to teach
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on today’s show.
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Well, I’m just a short fall guy with glasses, Clay, so let’s be clear about that. But I’m lucky enough to play on this team. And so when you play on this team, if you reach out to CEOs greatest thing in the world, but because of the Stanford affiliation, they’ll actually kind of spend some time talking to us.
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And they have, they’re willing to share about what are the opportunities and struggles in their businesses. You know, the two companies you talked about, Harley Davidson and Wells Fargo, I spent some time with their CEOs
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in the context of my course on systems leadership. Now the idea behind systems leadership, this is a class that I’ve taught with my former boss, Jeff Immelt, the former CEO of GE. We’ve taught it for about eight years. And originally we were looking at how companies have to blend digital and physical, from startups to large companies,
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and seeing how those things were coming together. And what were the leadership skills that are required in this type of world? What we realized is that we’re seeing leaders from companies with 25, 50, 150 people, all the way to very large companies, dealing with the same sets of challenges. What feels like increasingly rapid technological change, a world in constant crisis.
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And the leaders that we work with feel like no matter what they do, they’re going to get it wrong. No matter what they do, they feel like they’re going to make a bad decision and everything’s going to go off the rails because everything’s coming at them so quickly. The idea behind systems leadership is trying to teach people to see systems. So for example, with Jochen Zeitz at Harley-Davidson, we spent some time trying to understand how do they keep their core business going? How do they execute on the core business, hogs, machines that are loud, those people who like motorcycles
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might appreciate what a Harley is, but also you’ve got a new world developing, the people who want to try electric motorcycles. How do you simultaneously execute and innovate, and how do you do that inside of a well-established and large organization?
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With Charlie Sharf, who’s the CEO of Wells Fargo, we spend a lot of time on how he’s
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turning around that organization, how he has to spend a lot of time on how he’s turning
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around that organization, how he has to spend a lot of time dealing with both internal and external, or what I call sphere of influence. How does he think about not only how does he keep his team aligned as the company was dealing
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with some real challenges based on fraud
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and things that had happened in the past,
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but also outside. He had to spend a lot of time interacting with and managing regulators and people from the government, who rightly so, were trying to oversee Wells Fargo with a much tighter rein. So we spend time talking with these leaders about the challenges that they face. And we try to
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extract learnings that apply to companies all over the world.
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So I’m going to try to drill it down into the worldview of our listeners or right into that to the worldview of our listeners or right into that to the world of our average listener on a daily basis. So let’s say I’m watching today’s show and I’m an automotive repair shop and I’m doing five to $10 million a year of revenue or I’m a dentist, I’m a pediatric dentist, I’m an orthodontist.
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I mentioned those industries because those are actual people I’ve talked to in the last 24 hours, so it’s kind of top of mind. How can they benefit by implementing what you’re teaching
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in your new book, The Systems Leader?
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So the idea behind The Systems Leader is allowing people to understand what are the behaviors that leaders need in kind of any size organization that will help them deal through a lot of these challenges. So let’s take the automotive repair shop. You not only have the physical side of what’s going on, fixing vehicles,
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but then you’ve also got a lot of the digitization. The vehicles are becoming more digital themselves, how you communicate with customers, how you manage your employees. And so I, in the book, talk about five key cross pressures that every business leader needs to confront.
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The first is priorities, right? I talked about that in the context of Harley-Davidson. How do you both operate and innovate? I talk about people. How do you think about your labor force? How do you hold people accountable and show a strong leader?
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But also how do you think about being a bit empathetic? You know, I’m kind of an OG Gen X person, but now that Gen Z has entered the labor force, their lived experience is different than millennials, which is different than my generation. How do you make sure you manage people and understand some of the empathy and things that the younger generation needs and demands
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because of how they’ve grown up, but also making sure that we deliver the results that our customers expect? I think about sphere of influence, again, that internal and external, because you’ve got to be thinking about
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how do you run your company and how do you make sure that the team’s working well inside, but how so do you know what’s going on outside of the company? What are the competitors doing? What are your suppliers doing and how does that impact your business? Finally, I think about, talk about geography. You know, geography is really critical.
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Even small business leaders are going to be crossing borders and crossing boundaries in a world where people increasingly use text and Slack and WhatsApp. You might be dealing with customers in other parts of the world, other cities, other states. You might be dealing with suppliers in other parts of the world or other cities or other states.
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How do you make sure that you understand what’s happening both in your community, but also more broadly that might be impacting your community? And finally, I talk about purpose for leaders. Leaders need to figure out what is it that’s important to them as well as important to others. And when I think about purpose, I talk about that ability to be both ambitious for your business,
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but also to be a steward of your organization or a statesman for your organization. And how do you balance those skill sets as opposed to some of what I’ll call the bombastic behaviors that we see in politics and in business, which I don’t know that really help move things forward for a company.
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Let’s talk about the people. We’ll kind of drill down into the people section. I think a lot of business owners, they want their people to do their job with a spirit of excellence. Again, going back to the automotive repair shop
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or the dental practice, they want their employees to wow their customers, because obviously, happy customers come back. And there’s been books written about this, books written about the net promoter score. There’s been Harvard case studies, the service profit chain that talks about this just in.
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If you wow customers, they will tell their friends. However, when you are talking about managing people of all different ages and backgrounds, sometimes that can be more challenging than what people think. What does your book have to say
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or what do you have to say about managing people?
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Well, I think when you’re managing people, the challenge that we’re facing right now is like people don’t know the playbook as to what to do anymore. Am I supposed to do annual reviews? Am I supposed to do monthly reviews?
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There are all of these new things that were coming up. Gen Z wants to take time off. Do they want to work from home? Do you have them in the office? You know, by the way, it’s hard to repair a car if you’re working from home. What happens if someone wants to take a mental health day?
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Like, my generation, we didn’t get to, like, take mental health days. wasn’t the thing. Part of it about people, the first is being able to show them strength, being able to show them a strong leader, showing that you deliver, showing that you expect them to deliver, setting clear expectations, but also seeing the whole self. I’m not sure that going back to the way things were 30, 40 years ago in business was necessarily better in every way. If somebody’s got a sick child, if you’ve got two people who are dealing with an elderly parent who is ill, how do you make sure that you show some empathy towards these employees, but by the same time, also at the same time, hold
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them accountable? I studied a woman by the name of Kathy Mazzarella. Kathy’s the CEO of Graybar. Graybar is the old Western electric, the electronic component supplier. Kathy is really known as being a tough hand in a velvet glove. When she goes into a room, she makes everybody stand up straight because she’s a strong leader, but she’s also very kind and she knows that about being ambitious and being kind. Another leader we studied is Julie Sweet, who runs Accenture. One of the things that
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Julie does and she understands this is very critical for every business. Technology is moving so quickly. We need to not only hold people accountable but we need to continue to invest in them. So technology is moving so fast that even universities like Stanford or K through 12 can’t keep up with the rapid change of technology. Look at how quickly AI is taking off. So one of the things that we’re seeing
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that we see at Accenture, they invest a lot of money in retraining and re-skilling their labor force. And one of the things that they found, and our economists see this at Stanford, if you invest in retraining
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and re-skilling your labor force, it’s actually 60% less expensive to do that than to fire somebody and hire somebody new. So thinking about your labor force, not just as something you use up and spit out, but that an asset that you can grow and build that actually leads to better performance, better outcome, and allows people to actually stay in an organization longer.
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Now you talk about you know, people and I think that managing people is very important. However, if you’re the dentist or the doctor, you’re the lawyer all that doesn’t matter if you don’t sell anything So we go back to your priorities. And again, these are five categories you discuss in your book or five Cross-pressures that you believe every leader faces. Let’s talk about priorities I think for a lot of business owners a big priority is selling something something. Your book talk about that because there’s so many organizations that have great systems but they’re not selling anything. What would you say to that sir?
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You know I would say that everyone should emulate a gentleman named Aaron Levy who’s the CEO of a company called Box. Now Aaron likes to spend time with customers. To him this notion of internal and external he describes it as being artificial. He says, my job, the reason we get out of bed every morning is to serve our customers and to give them the tools they need. So I need to know what customers want. So he loves being out in front of customers, hearing what their need and then making sure the products that they sell at Box meet exactly
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those customer needs. Now, when he goes inside the company, he’s got to make sure his engineering teams are building the products. He’s got to make sure that the customer service people are taking the calls properly and answering emails appropriately. So, if somebody’s running a small business, trying to make sure that you spend time with customers is critical. That’s the reason we exist and that’s the reason businesses exist.
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We make something and we hope that we sell it at a higher price than it costs us to make it. It’s kind of, it’s not rocket science. You don’t need to come to Stanford to kind of understand that. And you only exist if you have customers. At the same time, how the team works internally
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is what allows you to serve those customers. And great leaders are good at both. And there’s not like an answer of you’re supposed to spend 60% of your time inside and 40% outside or vice versa. The real thing is you as a leader need to know when you need to be indexing on one side or the other, but you need to have the skills for both. This notion of I’ve got somebody who’s always good outside and somebody who’s good inside
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and they kind of work together, that was the old world. But in a world where every product and service is connected, in a world where things are moving more quickly, we as individuals, the dentist or the shop owner, they need to know what their customers are dealing with outside of the building, and then how the people inside of the building
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deliver what’s needed to get our teeth cleaned, to make sure that the car starts every morning,
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or whatever it is that is the job to be done.
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Now, you have a background working as a venture capitalist. And so I don’t know that a lot of people know what that means. We hear the phrase, but I don’t know if a lot of our listeners maybe process or think about deeply what that means. But Draper, I believe it was Robert Draper
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was one of the initial founders of the venture capital concept. And essentially, you have somebody who has a startup idea, and they reach out to a venture capitalist to see if you can provide them revenue to take their otherwise stillborn idea and give it food, give it nourishment,
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and help, hopefully, encourage it to thrive. And so many successful companies that you see in Silicon Valley started out as a result of being funded by venture capital. What did your years working in venture capital teach you about the startup phase of a business?
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What advice would you have for anybody watching today’s show that is they’re in that startup mode. I’m sure you saw predictable common patterns of why companies didn’t work and why they did.
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Yeah. At venture capital, we provide money to entrepreneurs and we don’t, it’s actually not as revenue, we provide them capital that they can then invest in their business and the idea is that hopefully over time the value of the business grows as their revenue grows and as their business grows we make money through the appreciation and the growth of their businesses. The business might be worth a dollar one day and if they
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get more revenue the businesses are worth ten dollars one day, and if they get more revenue, the business is worth $10. And if we own a small part of the company, we get to participate in that. For us as early stage investors, the most important thing is the person. Like we see that you look at a technology,
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you look at a market, and those things need to be good, but the entrepreneur is everything. And we found with our best entrepreneurs. They had four attributes when we had success We found the entrepreneurs at four attributes The first is they were energy creators like they could get us excited about their business They can get customers excited about the products and services. They provided they can get their employees excited to come to work
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They really created energy and what they did the second for somebody who’s just a problem solver. The third thing that we saw is what we call the truth seekers. The people who have a fierce desire to get it right and not to be right, whether they’re working with their employees or their suppliers or their customers. Their goal was to try to get it right. They were trying to get it right and not to be right.
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Whether they’re working with their employees or their suppliers or their customers, their goal was to try to figure out what do they need and how do I serve them best. It’s not that they had to come up with it. Maybe you built a team that can help do this. How do we find that truth that allows us to serve our customers best? The last thing that we talked about is great entrepreneurs for us were people who are just a little bit impatient, or as I like to say, they’re a little bit broken but not a lot broken. They know being an entrepreneur is hard. They know running
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a small business is hard, but they believe they can make it happen through tenacity, hard work, a little bit of luck, and hopefully some intelligence. And we found great entrepreneurs who had those four things. Those were good people for us to bet on.
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Now you’re a unique individual for a lot of reasons, but one of which is you’ve been an operator, you’ve been an educator, you’ve been an investor. You, I would argue that you are still all three simultaneously. What is your vision here for the next 12 months?
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Like what is your vision? What’s your purpose with your book? What are you looking to do here personally over the next 12 months?
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You know, for the next 12 months, my hope is to get the idea that the system leader and being a systems leader becomes part of the vernacular in business, that people understand that seeing systems
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in a world where there’s action and reaction, it’s critical. Also, I want people to know that in all of the volatility we see in the world, we know everything that’s going on, what’s AI gonna do to us, what’s happening geopolitically,
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that great leaders can step up and lead and can get their organizations to the other side and can help them grow. When I talk to business leaders from around the world, small companies, large companies, everyone’s feeling a lot of pressure right now.
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And they feel like they don’t know what to do. And it just seems like everything is just up in the air. They turn on their computer in the morning, or they read the paper, and it’s like, oh, my goodness, what’s happened now? I can’t believe that happened. And how do they get their teams to the other side? My hope for the next 12 months is to give people a playbook that if I say, look, if
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you can do the things that I see great systems leaders do, they kind of understand digital and physical and they can operate at intersections. They can manage context and communicate well with their people. They can think like a product manager. And that’s that notion of internal and external. I know what customers want.
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I know how the product gets built. And I can embrace these crises and cycles knowing that I can get through these tough times. I want people to have confidence and feel good that they can guide their organization to success over the next decade and they can accomplish their goals.
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What is the hidden cost in your mind of poor leadership? You know, when you sit down with a company or you, what does it cost a company to not know the principles that you teach and the principles in your book?
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Well, I think there’s, at the simplest level, lost opportunity customers, you won’t serve missed opportunities. I think the bigger issue is it could lead to bankruptcy, it could lead to companies going out of business. And the inability to hire good people because you don’t exude the confidence. And by the way, it’s not that you read the book and you’re going to have the answer to everything.
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In fact, one of the things I talk about in the book is it kind of starts with acknowledging everything that we don’t know. And it’s the ability to understand what we don’t know that will hopefully allow us to say, Okay, what do I need to go figure out so that we can like work together as a team on it. And so I think the real cost of not doing this is being whipsawed and being react, the reaction, we become subservient, and we become passive. And I want leaders to feel empowered. I want them to feel like they can lead their teams
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and lead their people and serve their customers well.
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How did you get from where you grew up to becoming a venture capitalist? How did that happen? Was that something in third grade? The teacher says, what do you want to do when you grow up, Robert?
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And you say, oh, well, I would love to mitigate the risk of startup by investing capital into a otherwise failing business to help them scale? I mean, how did you go from growing up as a young kid into that world?
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Pure luck, and completely random, and a series of events at a moment in time where an opportunity presented itself and it walked me down a path. So my grandfather ran an egg factory, like you know that’s that’s where I come from. I know exactly where I come from. My father and mother, they are
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the first two college degrees in their family. You know the fact that I teach at Stanford kind of boggles the mind when you look to college, I got a job because I needed to make money. And I ended up going to work for a software company. And this was in the mid 80s. And I learned, you know, there and I and I kind of enjoyed tech. It was fun. And I enjoyed the young people that I work with and the energy. And eventually, you know, I went back to school. And then I got a job working for Intel. One of my teachers was a gentleman named Andy Grove,
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who used to be the CEO of Intel. And he taught me a lot. And then when I graduated, I went to work for the company. When at that time, Intel was, you know, one of the most valuable companies in the world. And then I decided to start a company, right?
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Because it was that, it’s what everyone was doing. I had that entrepreneurial bug. And you know, by the way, when you’re in those things, you know, you learn and get exposed to venture capital. It wasn’t that I even knew in third grade what venture capital was. I had no idea. But eventually, as my career kind of unfolded, you see opportunities and you see learnings. And when I left GE, when I left that job, I got a phone call from a buddy and he asked me if I wanted to be a VC. And said no I want to go run companies and you know that’s what I’ve been doing I like doing that and he said I got one for you and there was a new venture capital firm that had just been started Xceed Capital and introduced
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me to the man who became my partner in business and so I did that for 17 years. You know I think my career evolved with opportunities presented themselves and you know hopefully I was smart enough to take advantage of opportunities I got some right I got some wrong and I ended up here I better to be lucky than good.
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Well you know I when you mentioned Andy Grove, Andy Grove has a unique place and space in my cranium he wrote this book called Only the Paranoid Survive and that book to me was so powerful. I mean, this guy escaped communism and grew up in the roughest of conditions to build a massively successful company, Intel,
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which you would argue changed the entire landscape of the American way of life, the whole world, the way that it basically gave birth to Silicon Valley to a certain extent. And a quick editor’s note, again, just a quick correction for me there, William Draper is a gentleman I was referencing who helped to basically launch the idea of Venture Capital.
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So you’ve been around that circle. Was there anything particular that Andy Grove ever told you that you ever thought to yourself, wow, I got to write that down, put that in a book or a book that he ever taught you because he was legendary.
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You know, if you look at the acknowledgments in that book, you’ll see my name. I did all of Andy’s research for that book. You know, I was lucky I had a mentor who taught me great things and allowed me and enabled me to learn from him. In fact, I used to ask, is there anything that he told me that he wrote down? Like, there’s a whole book of things
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that I could write about things that Andy taught me. I think some of the most important ones were designing the culture of constructive confrontation. We’re inside of an organization where you attack the problem, but not the person. He taught me about disagree and commit.
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This idea like when something you hash it out, you try to get to the right answer, but when the decision’s made by the leader, everyone commits to it. He taught me that you could be very, very driven and work very, very hard, but you could also be kind. You know, it’s funny, when Andy passed away, and those of us who worked for him, the stories that were interesting, everybody’s story, like he was tough. I got to tell you, that man was tough. As you pointed out, he escaped the Nazis, he escaped the Soviets. He nearly died several times as a child and growing up. He ran one of, at the time,
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what was America’s most valuable company. But everybody’s story was about the time that Andy made them feel human, and he was human, and he showed his humanity and he was probably the greatest business leader I ever had the blessing of working for.
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Now in Silicon Valley, I get so many people read about it we know about it we’ve sort of heard about it, but we haven’t lived it and so I want to kind of nerd out just for a second here. Bucks restaurant is a place is celebrated by those of the Silicon Valley community. You hear of people like Steve Jobs
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and how he sought after investment capital. You hear of people like the founder of Atari that said, oh, man, I wish I would have invested in Apple when it was a new thing. You hear about so many stories about legendary interactions that gave birth to this transformative technology.
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When you live in that area, are you constantly running around and running into these? I guess the Silicon Valley founders, do they still hang out? Do they still live in Silicon Valley? Or have they all moved on? Or do you run into these people on a daily basis
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or a weekly basis?
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So the thing about Silicon Valley is you can go down to a restaurant via Bucks or anywhere else and you can have somebody sitting at the next table who might be worth hundreds of millions of billions of dollars and they’ll be in jeans and hanging out with their kids.
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And so like one of the things that I think with the culture of Silicon Valley, especially prior, less so now, but still there is, you know, it’s kind of like everybody’s normal. Like it’s kind of everyone’s kind of a normal person. And that I think was part of what allowed the culture here to grow up together and it attracted people where you weren’t supposed to get your head to be too big.
6
That changed a bit in the last 10 years, 15, 20 years as the money became so big and you had successes like Google and successes like we’re seeing now with open AI, where it’s just so much bigger and there’s so much more wealth. But, you know, truth be told,
6
you do run into these people all over the time. People, you know, the kids play soccer together, people do charity work together. You know, you go to the elementary school and you’re gonna be picking up your kids after and everyone’s in the same thing. Maybe people went to school together, maybe they worked together.
6
So it’s a very, I like to say that Silicon Valley is kind of a village. It’s not really a mythical place. It’s just kind of a normal place with people who generally love tech. It’s more financially driven than it used to be. It’s changed from what it used to be.
1
But you know, life moves on and life evolves and we have to accept evolution Now as we look at your website, I’m going to pull up your website here. Let me pull up on the screen here
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It’s a robert segal calm robert segal calm
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Fantastic if I may it’s robert e segal robert segal. I think goes to the guy from NPR
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The NPR guy that it’s robert e Corrected you’re a hundred percent good robert. It’s Robert E. Segal. I corrected. You’re 100% correct. It’s Robert E. Segal.com. That’s the website. As people go to the website, what are some of the tools that maybe are practical tools that you’re
4
providing for entrepreneurs, whether it be on your website or in your new book?
6
So there are a couple of them. If you go to the website, there’s information about both of my books, the current one, The Systems Leader and my previous book, The Brains and Braun Company, about how companies blend digital and physical. And for each of the books, there’s a little quiz you can take about how do you think about systems? What have you learned? What are things that you do? What do you like to do? What do you not like to do? How are you blending digital and physical in your companies. And then also it’s got a link to all of the stuff that I’ve written, blog posts, sub stack posts, et cetera.
6
All of that’s up on the website. It’s kind of a single location about things that I’ve done, classes I’ve taught and things that I’ve learned. You know, my job as a teacher is to share and to hopefully empower people to try to accomplish
6
what they’re trying to do. And so what you’ll find there is two of my more well-known courses about kind of,
5
again, digital and physical with brains and brawn and the current book, The Systems Leader.
4
Now, a lot of times people like yourselves, you lower your standards to hop on a podcast like mine, and I appreciate you doing that. And sometimes you’re driving home or you’re pontificating with yourself about, man, I wish that that guy would have even asked me that question, or it would have been wonderful if someone would have asked me that. Are there a couple things that are on your heart that you want to communicate to our audience where you’d say, wow, these are just a couple things I want to make sure with this very limited time we have, and I do appreciate you carving out time to be here with us, that
6
you want to share with our listening audience? Well, let me start by thanking you for having me, because I’m nobody, so I’m grateful for your time. I think the key messages in the book, there’s tools, like there are frameworks. And you want to use the right tool for a job. Use a hammer at the right time, the screwdriver
6
at the right time. And the books has tools that talks about how to be managing these challenges that I find leaders all over the world in small companies, medium sized companies, large companies, a lot of similarities. But I think the key message I want people to have is kind of confidence and hope. Right? You know, when I talk to people, people feel like, you know, the times have been so volatile. You know, when we came out of COVID and during COVID, how hard it was, you know, the challenges they’re feeling and how do they hire people just trying to find talent? How do you hold on to talent? How do you get talent
6
to deliver? You know, how do you run your company? And how do you deal with people, you know, people like that agree with you and disagree with you and people with whom you agree with and disagree with? And how do you lead them all? Like leaders, we don’t We got to lead everybody and I would want people to walk away from the book Learning from some of the examples that I give in the book some of the the CEOs of the companies that I was able to study What are some best practices, but also I want them to feel confidence confidence in themselves confidence in the world Confidence in their ability to make a better world also that they can be exactly the leaders that they want to be You know, we see a lot of behaviors that I like to call unserious behaviors in a serious world. You know, do you remember a couple
6
years ago when Elon Musk and Mark Zuckerberg were going to fight in a cage match? I don’t know if you remember that, Clay. It was all over the newspaper. And these are like the two of the wealthiest people in the world. I’m going to watch this and it’s wrong.
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Right?
6
You know, it’s kind of like, you hope people are a bit more serious and bring a bit of gravitas to leadership. And I don’t think leadership is just for people like that. It’s for average and everyday normal people. How do we, you know, act in our communities? How do we act in our companies?
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How do we act in our communities? How do we act in our companies? How do we act in our families? And I would hope that people who read the book kind of understand that they can be exactly the leaders that they want to be. That they have free will, they have the ability to be kind and be strong, they have the ability to be ambitious, they have the ability to see systems, they have the ability to think not only about their communities but to understand what’s happening globally, how that impacts the people that they lead, and that they can do this. And so my hope is that people read the book
6
and when they finish it and put it down, they say, I learned something, and I think that I’ve got a few things that I can try that will hopefully help me be successful in what I want to do.
4
My bonus question that I have is doctors, dentists, lawyers, photographers, people that I work with and see in person at our workshops. A lot of times, they go, OK, I’ve got the perfect script. OK, for answering the phone. OK, I’ve got the perfect customer relationship management software.
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Got it.
4
OK, I’ve got the perfect new program for quoting automotive repair costs and quoting prices. They have the perfect new tool, but for some reason, there’s something inside them that says I don’t want to use the systems. They want to go off of what’s more comfortable, or they’re almost loyal to dysfunction. It’s very odd, but you’ll see an automotive repair shop that will invest years and hundreds of thousands of dollars
4
into developing an incredible customer relationship management software. And then when I follow up with the client, I say, how’s it going? They say, oh, well, I’m not using it yet. Why aren’t you using it yet?
4
They say, well, I got to get used to it. And for some reason, they don’t want to rip the band-aid off and they don’t want to use the system. So my final question I would have for you since you are the captain of all things systems, why are some people so against using systems that will work and why are they so loyal to dysfunctional non-systems that don’t work?
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Well, that’s easy. Clay, humans hate change. Humans hate change. Don’t believe the lies that we tell you that change is awesome and change is great. Change is hard.
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And so people don’t change because by the way, they have been successful doing what they did before. It got them there. And when you’ve gotta do something new, it’s scary. I often talk about the parable of the crab. Crabs, like all crustaceans, need to molt their shells
6
in order to grow. And what they do is they fill themselves up with water and then pop off their shells, all right? And they have to pop off their shells because the shells get chips and parasites. And I was reading about crabs, don’t ask why,
6
but I was reading about crabs and I read this great sentence. When crabs molt their shells, they go from being vicious predators to soft paranoid cowards. And I read that and I went, oh my goodness, that’s just like us as humans.
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Like, it’s scary. Like, crabs go from being kind of predators and vicious to being soft-shelled crabs and quite yummy. And so, you know, what you were describing, that shop owner who doesn’t want to do the new things, they’ve got to like acknowledge that, you know, it’s scary to change how we’ve done. But one thing that also has to be done,
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if we don’t molt our shells, we don’t grow. Like we don’t change. And in fact, we die. And so I think the thing that I want to kind of encourage people to think about is sometimes we need to let go of what got us there and do something new. And by the way, that gets harder as we get older and as we get more successful. Because wait a minute, this is what made me who I am. Like several
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times I’ve had to molt my shells and it’s scary when I’ve done it. I generally shut down my most popular classes when they’re the most popular, right? Because it’s never gonna get better and then at some point I know that I’m gonna get stale and So my job is to make sure to I need to push myself and I think acknowledging that that’s hard for most people is Is is is important and also that it’s hard for us as humans and leaders It’s gonna be hard for our teams and the men and women who work for us So acknowledging that if we’re asking them to do something differently, it’s hard for them, but we still need them to do it. And so how do you kind of be that leader that
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can basically have that empathy, but also hold them accountable and hold ourselves the
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same way.
4
Robert, my only criticism of you today is that you may have missed your calling as a male model. And so I’m going to pull up the website one more time so people can gaze upon your beauty. That website is roberteseagel.com. Let’s spell it out there, Robert, R-O-B-E-R-T-E, the letter E, Seagel, S-I-E-G-E-L.com. That’s roberteseagel.com. If anybody here has taken notes today while navigating down a gravel road on a skateboard, that’s roberteseagle.com. For anybody who’s taking notes with an Etch-A-Sketch, that’s challenging, but it’s roberteseagle.com. For anybody who has a pen that just won’t work, go to roberteseagle.com. For
4
anybody whose phone somehow restarted and you were taking notes on a different phone while listening on a different device, that’s roberteseagle.com. For anybody who learns through repetition, We really do appreciate you for sharing with us. I encourage everyone to check out your new book, The Systems Leader. And again, thank you for carving out time, sir.
6
Clay, thank you so much. I’m grateful and best wishes to you and everybody watching us today.
15
Take care, bye-bye. Clay, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you. So congratulations.
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Clay Clark is here somewhere.
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Where’s my buddy Clay?
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Yeah, Clay Clark! Yeah, Clay! Yeah! Yeah!
20
Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound.
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He’s like the greatest guy and ran from his goats his chickens his dogs so this guy’s like the
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greatest marketer you’ve ever seen right his entire life clay Clark his entire
1
life is marketing okay Aaron Antis on March 6th and 7th March 6th and 7th guess who’s coming to Tulsa Russell Oh Santa Claus no no that’s March March 6 and you’re gonna be joined by Robert Kiyosaki, best-selling author of Rich Dad Poor Dad, probably the best-selling or one of the best-selling business authors of all time. And he’s going to be joined with Eric Trump.
1
He’ll be joined by Eric Trump. We got Eric Trump and Robert Kiyosaki in the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration.
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That book was the inspiration for me to get the entrepreneurial spirit as many other people. Now, since you won’t brag on yourself, I will.
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You’ve sold billions of dollars of houses, am I correct?
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That is true.
4
And the book that kick-started it all for you. Rich Dad Pornhub. Rich Dad Pornh Robert Kiyosaki, the guy that kick-started your career, he’s going to be here. He’s going to be here. I’m umped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of
4
employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. While Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump as he was the 45th president of the United States
4
and now the 47th president of the United States is Eric Trump. Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it.
1
You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business
1
for the last pretty much since 2015. He’s been the man behind it. So you’re talking, we’re into nine going into ten years of him running it and we get to tap into that knowledge. That’s gonna be amazing. Now think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we’re also gonna be joined by Sean Baker. This is the best-selling author,
1
the guy who invented the carnivore diet. Oh yeah, Dr. Sean Baker. He’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow. And this is how we do our tickets here
1
at the Thrive Time Show. If you want to get a VIP admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money.
1
I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. for a VIP ticket. Now, we only have limited seating here, but the most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people.
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Yeah.
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And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. Oh, no, I’m just kidding. So I thought, you know what, we should probably add on. So we’re adding on what we call the upper deck, or the top shelf. So the seats are very close to the presenters.
4
But we’re actually building right now. We’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com, go to Thrivetimeshow.com. When you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom.
4
Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text phone number. My personal cell phone number. We’ll keep that private between you, between you, me, everybody, we’ll keep that private. And anybody, don’t share that with anybody except for everybody.
4
That’s my private cell phone number. It’s 918-851-0102, 918-851-0102. I know we have a lot of Spanish speaking people that attend these conferences.
1
And so to be bilingually sensitive, my cell phone number is 918-851-0102. That is not actually bilingual. That’s just saying Juan for a Juan. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re gonna learn here, okay?
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Okay.
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You’re gonna learn marketing, marketing and branding.
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What are we gonna learn about marketing and branding?
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Oh yeah, we’re gonna dive into, you know, so many people say, oh, you know, I gotta get my brand known out there, like the Trump brand, right? You wanna get that brand out there. people know what my business is and make it a household name. You’re gonna learn some intricacies of how you can do that.
1
You’re gonna learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell, so we’re gonna teach you sales. We’re gonna teach you search engine optimization, how to come up top in the search engine results.
1
We’re gonna teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, you either have great people or you have people who suck.
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It can be a challenge. Learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones,
1
and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you know, you can get those people all pulling in the same direction. So we’re gonna teach you branding, marketing, sales,
1
search engine optimization. We’re gonna teach you accounting, we’re gonna teach you personal finance, how to manage your finance, we’re gonna teach you time management, how do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do? How do you do organization? How do you build an org chart? Everything that you need to know to start and
1
grow a business will be taught during this two day interactive business workshop. Now let me tell you how the format is set up here. And again, folks, this is a two day interactive 15. Think about this, folks. It’s, it’s two days. Each day it starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m. two days, it’s a two day interactive workshop.
1
The way we do it is we do a 30 minute teaching session and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it’s the best part about the workshops
1
because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing
1
or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business, or your employees, or what you’re doing on your marketing. And what’s awesome about this is
1
we literally answer every single question that any person asks.
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And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15-minute break to stretch
4
and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis.
1
There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, it’s just you had a crocodile one time. That was pretty interesting.
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You know, I should write that down.
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And I can do that.
1
Sorry for that one guy. We lost the crocodile.
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We duct taped its face. So that’s right.
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We duct taped.
4
It was a baby crocodile. And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody, but it was really cool. He passed that thing around and fed it. I should do that. We have a small petting zoo that will be assembled. It’s going to be great.
4
And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed.
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So you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default, by default, you have a 1 out of 1,000 chance of succeeding in the game of business. But yet, the average client that you and I work with,
4
we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples you can see at thrivetimeshow.com. But again, this is the most interactive best business workshop on the planet.
4
This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad. You add to that Eric Trump, the man that runs the Trump organization. You add to that Sean Baker. Now, you might say, but Clay, is there more?
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I need more. Well, OK, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages?
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Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story.
4
We cater in the food. And because I keep it simple, I literally bring him the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff.
4
She started that company in her home, and now she sells millions of dollars of apparel and products. That’s rusticcuff.com. And someone says, I want more. This is not enough. Give me more. Okay. I’m not going to mention their names right now because I’m working on it behind the scenes here.
4
But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short term,
4
it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that? The rental, the-
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Storage space?
4
Storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility, or most people don’t know who owns the warehouse that’s passively making money.
4
Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here, and we just continue to add more and more success stories. So if you’re out there today, you want to change your life, you want to give yourself a incredible gift, you want a life-changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com, go there
4
right now, Thrivetimeshow.com, request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th, March 6th and 7th, we just got confirmation, Robert Kiyosaki, best-selling author, rich dad, poor dad, he’ll be here. Eric Trump, the man who leads the Trump organization. It’s going to be a blasty blast. There’s no upsells.
1
Uh, Aaron, I could not be more excited about this event. I think it is incredible. And there’s somebody out there right now you’re, you’re watching and you’re like, but I already signed up for this incredible other program called smoke your way to thin, I think that’s going to change your life. I promise you this will be 10 times better than that.
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It’s like I picked the wrong week. Quit smoking.
1
Don’t do the smoke your way to thin conference. That is I’ve tried it.
29
Don’t do it.
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Chain smoking is not a viable. I mean, it is life changing. It is life changing. If you become a chain smoker, it is life changing. Best weight loss program though. Right, not really. So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com.
4
Again that’s Aaron Antis, I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma.
1
I promise you it will be a life-changing experience. We can’t wait to see you, right here in Tulsa, Oklahoma.
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Hi there, I just wanted to take a quick minute to thank Clay and his team at Thrive Time. I attended a conference a couple months back, and it was really the best business conference I’ve ever attended. Just a ton of practical information that you can really
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implement in any business. I started with the coaching program, you know, a short while thereafter and we’re already ranking at the top of Google for a couple of keywords here at our firm, which is, you know, ahead of schedule and we’re super excited about that. Also, with the coaching program, these are proven business strategies that I’ve been learning about for years here,
13
but where they’ve really helped is how to prioritize those strategies. As entrepreneurs, we all only have 168 hours in the week, and you know which ones are gonna move the ball down the field the quickest. So, Clay, I know the optimistic momentum is important to you.
13
So three, two, one, boom. My name is Bronson Schubert.
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I’m from Edmond, Oklahoma.
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I heard about it on the podcast.
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Started listening to the podcast, became a fan, and then figured out about the workshop. I own an insurance and financial services agency, and I was hoping to learn from the workshop systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently. The atmosphere is second to none.
8
It’s a high energy, really cool atmosphere to be around. Contagious, I would say. Just something every entrepreneur I think would appreciate and love. I’d say humorous, high energy and full of substance, which I think is the key. A lot of business coaches or seminars maybe are high on
8
motivation and making you feel good but don’t have a lot of substance that you seminars, maybe you’re high on motivation and making you feel good, but don’t have a lot of substance that you can take back and implement the following Monday, where his does. Man, there’s a lot of valuable things. I’m gonna say, I came to, this is my second workshop. The first workshop I took back, really,
8
the importance of a group interview. I used to spend hours and hours interviewing people, screening resumes, and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far.
8
Man, I think they’re missing out on expert advice from somebody who’s been there, done that, built companies, has learned a lot of lessons. That’s what I’m always looking for, is somebody that I can learn from, that’s ahead of where I am.
8
And I think if you choose not to come, you’re missing out on a lot of good advice that could help your business.
9
Hi, this is Charles and Amber Kolaw. We’re the owners of Kolaw Fitness. We heard about Clay Clark through Paul Hood, our CPA. We’ve worked with Clay Clark for the last two years. Clay Clark has helped us take our three locations in three different states and create checklists, workflows, task lists, time blocks for every employee.
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He’s helped us with creating systems and audits for every department, quantitative scorecards for each department and every position so that everybody has a number. It’s been able to give us a lot of time freedom and financial freedom and peace of mind to know that everything’s running efficiently and he’s been helpful with a lot of marketing, search engine optimization, helping us really rank high in Google,
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and pretty much every area of the business. It’s been very, very helpful.
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We would describe the experience of working with Clay as very energetic. He’s full of energy, he’s very encouraging, very motivating, but also accountable. So he keeps us accountable, and we love that accountability.
17
It keeps our drive in the right direction, so we’re not chasing things that aren’t worth spending our time on.
9
He’s a great coach. He helps push us on certain areas, helps coach us in certain areas. You know, we’re all emotional creatures, and we go up and down, and he actually will tell us kind of where we’re at, how we can get from there, and even emotionally, if we’re stressed about something,
9
he’ll have a story to relate to, and really helps us in every area of our business. It’s been very, very helpful.
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I think Clay’s ability to have a whole team behind him that help him with all of his clients, all his coaching clients, is that it allows Clay to do what he’s really good at, and that’s working one-on-one with the client and coaching them. And then he can have his amazing staff come in and help you accomplish all these goals
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that you’re setting.
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And of course he has all these resources, whether it’s videographers or whether it’s web developers, that they can quickly jump on your project, knock things out. He can quickly give you the right coaching. He’s just got a whole team of people that whatever area you’re lacking in, in your own company, he’s got resources from like video, web design, search engine guys who are just
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knowledgeable in that. Even though he knows a lot of that stuff, he’s got these capable lieutenants that are ready to just take off and help you get that stuff. More stuff gets done on a weekly basis than you would on probably most.
9
Yeah, than the individual or some other, we’ve worked with several companies before, it’s just not as many things get done on a weekly basis. It’s been very helpful. Well the conferences for me I’m a slow learner so I have to learn like over and over again hear things over and over again I’ve been to like I think eight different conferences and each time you come I learn a few new
9
components some things are repetitive but a lot of the stuff just resettles and I get a little bit more depth at each component. So I mean I’ve been to eight of them, they’re all super entertaining, he’s very funny, very encouraging, you get to kind of self-reflect a lot and a lot of the stuff is really polarizing, you do a personal inventory of yourself and you’ll think like, hey I’ve really got to work on this, really got to work on that.
17
So every time you come I still get a lot of value out of it. And as much as every conference is the same, it’s totally different. So I think we’ll hear stories we haven’t heard before. They’ll have entertainment or they’ll have speakers you didn’t have before. And like you said, you just always catch a different part of the material that maybe
2
you didn’t catch before.
17
It’s worded differently.
9
And it’s really cool because some people that you’ve seen like a year ago at a conference, now they’re you know being showcased as a success story and you get to see their website, you get to see how their stats and all their metrics have improved and the revenue improved. So it’s really cool to see people that just a year ago, that of course we’ve been here two years, that just came, that I met, is now being successful. It’s really encouraging to see other people, you know, accomplish that stuff. So Clay has helped us optimize our website
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and helped with really topping the right search engines that we need to make sure that we are very, very competitive with all of our other competitors. He’s done, basically he outlines exactly what you need to be accomplishing and he creates tasks that we have to accomplish and his team has to accomplish. I would say over the last two years we’ve totally ramped our website, we’re topping Google in every one of our markets.
9
We’re just doing, I would say just doing really, really good. I feel very, very confident in all of our future locations and making sure that we’re in front of the ideal and likely buyer. It’s very encouraging. It’s important to me that to know when I’m working with Clay,
9
you know, I’ve been in business for a while and met with him even when I already had three businesses in three different states. And to know that what I share with him is in private. He’s not sending that out to anybody else to know that I’m all when he’s working with me he’s only working with one other no other gyms that are a direct competition with me. It’s very encouraging to have something you can trust and rely on that he isn’t going to like somehow tell your
9
trade secrets or give information away. Just really awesome that he’s a trustworthy guy really cares about you as a client. For us it’s been a complete mind freedom because Clay has helped us create a lot of different documents and one sheets for every department,
9
put quantitative scorecards to each department. And so for us, it’s been very encouraging. It gives us peace. And when, like as an entrepreneur, it’s stressful. You go to bed at night, you’re worried, like, did we cover this, did we cover this to recover that so he helps extract everything out of your brain
9
Everything in it from your business put it into document creation put it into checklists and workflows for every person and each department and Make sure that everything’s getting done every week every month Funnel that all into KPIs or key performance indicators as you can see on a weekly basis To make sure you’re moving the needle in the right area of your company. So it’s very encouraging and gives you a complete mind, freedom and peace to know that that stuff’s created so you’re easy to duplicate and scale your company.
7
Right, and then we can spend time doing what we’re really good at and just trust the system.
9
I honestly believe everybody needs a coach. I think we’re all inherently lazy, selfish, and carnal. I truly believe that humans are humans. If we’re standing, we’d rather sit. If we’re sitting, we’d rather lay down. And if we’re laying down, we’d rather be asleep. So, to have somebody that challenges you, have real active candor, and be honest with you on every aspect of your company is really, really encouraging to me because
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I want to know, I want to work on what we’re weak at, I want to see any areas that we’re not doing well in and see his perspective from a third party because you can look at your own business and just see the good. It’s good to have somebody who’s done this with hundreds of companies. Really look at your company, reflect on your company, and see like little chinks in the armor to make sure you cover that up so your competition can’t get to you and that you’re successful overall in the big picture.
9
Yes, I would recommend Clay Clark because he is a great friend, great encourager. To me, he’s been a wonderful friend. He’s also, you can tell he cares. And he also, he has this wealth of knowledge. He’s worked with so many different companies and different businesses.
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He could take a concept that he’s used before in the past with somebody totally different industry and see how it would work perfectly for you in whatever niche market you’re in or whatever type of service you’re providing. And so his brain is just a wealth of knowledge.
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And just to have that type of perspective as a part of your team and your own company is huge, super valuable so I would definitely encourage people to use him but one thing is you got to be coachable you got to be wanting to get feedback you got to be wanting to really grow your company you got to want to put that extra 10 hours a week to working on your business and not just in your business and so yes I would recommend it to
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anybody who’s wanting to grow their company and provide great systems, checklists, workflows, great encouragement and have accountability.
1
Hi I’m Aaron Antus with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them and I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate.
1
So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing.
1
I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area and that was without Clay.
1
So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month.
1
Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all
1
the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working
1
with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me.
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It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are
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honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant
1
because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody
1
that might have a better or different perspective than theirs. I would just really encourage you if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 year history of Shaw Homes, this is probably the best thing that’s happened
1
to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1,800% increase in our internet leads,
1
going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team.
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I guarantee you’re not gonna regret it because we sure haven’t.
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My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time,
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I was at a crossroads and trying to decide what do I want to do. My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand.
7
And we just rolled with it. I love people. I love working with people. I love the building relationships. But one thing that was really difficult for me was the business side of things, the processes
7
and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time. And he and his team have been extremely instrumental in helping us build our brand help help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us.
7
We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week. We signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents.
7
But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business
11
because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out.
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But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world.
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He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting him good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine
11
optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards
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and I own Revolution Health and Wellness Clinic.
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Clay, my honor, my honor to be on your show and thank you for all you do.
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I hear the ripple effects from you are good ripple effects.
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You know what I mean?
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People rave about what they learn from you. So congratulations.
14
And we went from expecting maybe 250,000 this year to we’re at 400,000. Hi, I’m Kelsey with K&D’s Wood Refinishing. I’m a business owner at 23. So I’ve been working this K&E’s company for about five years now and we started working with Thrive not too long ago and
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we went from expecting maybe $250,000 this year to we’re at $400,000. That’s what we’re gonna hit or exceed. So we’re pretty excited about that. It’s been pretty much just listening to what they have to say. Their hiring process has just really been incredible as far as finding good quality help and the, just the accountability of meeting up with them weekly and like such good insight, the resources that they have for specific business questions.
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It’s all been really incredible. It’s been a great experience. So I’d recommend it to anybody.
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And to be honest with you, I were just
9
we’re blown away with the results we’ve had in just one quarter. It was one of the best things I’ve ever done. It freed my time, increased our sales. And at the end of the day, increased our profitability
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beyond my wildest expectations.
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It’s been a significant investment, but it’s the best money I’ve ever spent. It’s been a very positive experience. We’ve only been at it for six months or so, and we’ve already seen a significant amount of growth, and I can see everything becoming much more organized, much more efficient. I know what my numbers are in a much more realistic way
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on a day-to-day basis. So my experience has just been very positive overall.
10
You know, since working with Aaron, our leads have gone up dramatically. It’s not one of those things where it’s like, yeah, I kind of noticed it’s, it’s holy cow. We’re all these, it’s, it’s, you almost feel overwhelmed at times.
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And it’s just, our presence in general has been changed just dramatically. Like Clay, he was dropping his wife off at the airport and he had his Flint Rock hat on and there was some other construction companies there and they asked him, it’s like,
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where the heck did you guys come from? You guys are everywhere now. And it’s, you just can’t get away from how noticeable of a difference that it makes. There’s just, there’s no denying. You know, just on a personal level,
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as far as what it’s like working with Aaron, he is just, just a consummate professional and just with an immense amount of dedication to the task at hand and just to you as a company, trying to help you succeed. And I think I’ve said this before,
10
but his just availability to you, just he’s genuinely invested in your success. And it’s just, it’s been wonderful.
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And I feel like that’s why the two of you work great together. Joe, to me, like the more tactical, you’re probably the more visionary. And that’s like the two of it coming together is what makes it work.
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And it’s like a missing piece for us that I enjoy having.
2
Hi, I’m Amy Chaney. My husband and I are owners of Chaney Construction here in Tampa, Texas. And I was a little skeptical at first because my husband’s tried to do things like this before. But once I was able to speak with Clay myself, I thought we need to give this a chance. So we were able to determine that the savings that we have from the decision that we made each month is going to be roughly about $2,000 a week,
2
so that’s about $8,000 a month. Plus, we also made the decision to get rid of a billboard that hadn’t really brought us any business, and that was another $475 a month. It’s really going to $8,500 a month, and that’s a really big deal.
2
So, my first thoughts when Clay introduced us to the weekly know your number system was No big deal. We don’t need to do that. We have a secretary. That’s an amazing QuickBooks person and so she enters all of that stuff and every single day for us, so we don’t need to do that ourselves QuickBooks will pull a report. That’s all we need. We don’t need anything else. There’s no sense in me double duty You know clay do you understand how many? Transactions are in our bank statement every single month
2
It would take me forever to do and so very resistant because I thought we already know our numbers We already have everything into QuickBooks and we already know What we need to know and we can pull a report to provide you with that information so some of the struggles and being able to complete this action item were getting the want to do it. Once I actually decided, okay Clay you can stop asking me, I’m actually gonna sit down and do this every single week and
2
actually got through it and that was it. Like I’ve made that commitment. It takes me maybe 20 minutes on every Saturday morning to go in and do the previous weeks. Now that I’ve been doing it for a while, I’m kind of on a roll and so it makes it a lot easier. So one of the things we discovered
2
when we started looking at the money this closely was that my husband doesn’t want to know the numbers first of all and he pays good money to have someone do that for him because he just doesn’t want to know it’s not his thing and so and I had worked for an accountant previous to this so that’s kind of my thing and so for him to be able to sit down and take a look and see some of the things we’re
2
spending money on that he probably didn’t even realize, or to realize how much we’ve been paying some employees that were not operating as A players. And that was the big eye opener for my husband. But when he saw the numbers of what we were paying in payroll expenses for two team members that were not operating as A players and hadn’t been for quite some time, that was a huge eye opener for him and he realized that he
2
needed to take that emotion out of that decision and make it a business decision. It’s accountability for your secretary as well or your bookkeeper, whoever does your book, especially if it’s not yourself, because if you’ve not ever had anybody embezzle money from you, then you’re very fortunate. So it’s really good to have that accountability. We’ve had that happen in the past to us, and so my secretary actually even came back to
2
me and said, hey Amy, I really appreciate that you’re doing this now, because now at the end of the month, if there’s not any money, then you know exactly where the money is spent. You and Jimmy have known exactly where the money is gone. So we’re not coming to her going, where’s all our money?
2
You know, because that’s not a good position for her to be in either. So, like I said, just knowing where your dimes are going is a huge deal, and being able to know where to cut back from that speed deal, but also the accountability for everyone on your team.
7
My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my my three kids started school, and they were in school full time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that,
7
I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people. I love building relationships.
7
But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time. And he and his team have been extremely instrumental
7
in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents.
7
But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge, it’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business
6
because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve.
6
Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with a specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he
6
outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even
6
avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.
22
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems
9
are the ones that people can wrap their brain around. They’re the ones that people can work
3
with on a day-to-day basis. Hi there my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid-June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach Luke from Thrive Time. It has been insane to say the least. I started working with them in mid-February of this year. So we’re about four months in of working together and it has completely transformed my business
3
in pretty much every facet. So I’m going to check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week, now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their
3
systems for hiring. I typically only get maybe two complaints a month if that and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews and interviewing every single week. It’s just been
3
great and I don’t waste as much time on low quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be. When I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great.
3
Worth every penny. I mean I’d pay him a million dollars a month if I can and maybe someday I’ll be able to. But I would just say go for it. If it seems like a good fit, just go for it. Do what they say even if you think it’s stupid or ridiculous. Just do what they say because it’ll work. You know people, when they look at my business, you know people in my town. They think I’m lucky They think I’m just you know things just happen for me, and you know maybe I am lucky, but It has a lot to do with hard work, and you know perseverance, and you know working till you cry sometimes
3
That’s just being an entrepreneur which if you’re a business owner you understand that But it’s having this these systems in place of you know, of course I’m going to be successful. It’s an absolute, because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it just it’s the best thing ever and I would suggest to
3
anybody to work with them. So sorry for the long-winded reply but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there everything you guys have done for me and I am so excited to continue to work with you for years to come. Thanks so much for watching.
15
My saying is if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me. They’re younger than me. They push harder. They’re more, they’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. And you might, my rich dad was one of those persons. I wanted to learn how to play Monopoly in real life.
15
So he was my coach.
4
Well, Carter, we have an opportunity here at the Thrive Time Show to work with some really great business owners, people that are actually serious about growing their company. They go to thrivetimeshow.com and they reach out to schedule a free 13 point assessment.
4
And oftentimes I hop on the phone with these folks, and we figure out if they’re a good fit. And once we start working with a client, our goal is to help the client to actually grow their actual business. And on today’s show, we’re joined
4
with a man who we’ve had the opportunity to work with. The company’s called NWA Gutter Perfection. And my understanding, Carter, is that they’re up over 60%. Is that right? I would say that’s correct, yes. DJ, welcome on to the Thrive Time Show.
4
How are you, sir?
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Good.
14
How are you doing, Clay?
4
I’m doing great. So for anybody out there who is doubting whether you’re a hologram or not, what’s the name of your company, sir? Gutter Perfection. How did you guys first hear about us?
30
Do you know?
20
It’s actually a friend of mine found out about your business conferences there, and then we went there. And I guess I was sold the first conference we went to.
1
If you go to nwagutterperfection.com, you can see they’re a real company. They’re a real business. They really are growing. What markets do you service there, DJ? For people out there that might be looking for your services,
4
what’s the market area that you service?
20
Pretty much all of Northwest Arkansas, Bentonville, Springdale, Fayetteville, Rogers,
14
the little surrounding towns there, too.
4
And again, if you go to the website here, folks, nwagutterperfection.com, you can see they are a real business, real people having real success. DJ, I really do appreciate your time today, sir, and we’ll talk to you soon.
9
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis. And that simplicity brings power with it.
9
So it shocked me how simple some of the stuff is. And at times, I’m like, why did not think about that? Workflow creation, systematic marketing, and coaching has helped our church so much. You know, the workflow creation is what it really is, is they’re going to look and see every moving part of your church, of your ministry, what needs to be done. And it’s going to go up on a massive board.
9
And so now what it does is it takes what you know needs to be done out of your heart and out of your head, really takes the pressure, the stress off your shoulders, and it puts it on the board where your entire team, your ministry can see exactly what you want them to do every day. So they know this is the playbook, this is what we’re doing. And then there’s a laser sharp accountability with a meeting afterwards, did it get done
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or not?
15
Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. I think YouTube is a tremendous educational platform for good and bad. So you’ve got to really again, choose your teachers wisely as anything else.
15
So the biggest, best lesson sits in the back here. I think you do it and Dr. Z does it. Once you learn something, if you really want to learn it, you gotta teach it.
4
I think it’s life-changing for me and how I approach business. Could you explain Okta Nonverba, what it means and how our listeners can apply it?
15
Clay, you gave me goosebumps, man. I’m glad it hit you as hard as it did. Octa non verba is the motto of the U.S. Merchant Marine Academy at Kings Point, New York. I had appointments with Naval Academy and Kings Point Merchant Marine Academy.
15
And Merchant Marine Academy’s motto was octa non verba. In other words, don’t listen to what a person says.
12
Watch what they do. Well, the first time that I ever met you, Clay, was at that first conference in Tulsa. And that was an incredible conference. And I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just who you are.
12
And I was very impressed with all of that. And I thought, gosh, you know, this might be someone that I would really consider working with, like, maybe he could really help me. And that’s really what got me interested, because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference. And I’d like to come more, but every year,
12
I try to come with my marketing girl with me. And we always learn something. We always learn something. And I think next year, I’m going to bring my husband, because he really needs to come, too.
4
And you’re in McKinney, Texas, right? So how long have you been an orthodontist in McKinney, Texas. So I’ve been an orthodontist for 26 years,
12
practicing in McKinney.
1
And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend teaching you how to market
4
and or grow your own practice?
12
Absolutely zero.
24
Zero?
12
Zero marketing skills.
32
OK.
4
OK. And from what I talked to Andrew, you’re the coach who works with you, I’m always hearing that more and more patients are coming in from Google. Could you talk about that?
4
How much of an impact does it have having maybe a rebranded or updated website
1
and Google leads coming in?
12
It has had a huge difference. Absolutely huge difference in our patient load coming in? It has had a huge difference, absolutely huge difference in our patient load coming in. And before, I really wasn’t tracking really well. And that’s one of the things I learned from Thrive Time Business was how to track patients coming in, how to really see where they’re coming from.
12
And at the time, I really didn’t know much about Google. And being an orthodontist for 26 years, I didn’t really know a lot of, I kind of went through a time where I went through shock. It was really what I call culture shock because the old ways of marketing were not working anymore.
12
And because I really didn’t know about online marketing, I really didn’t, I was still doing, phone book ads and magazine ads and all of these things. And so Thrive Time has really helped. And I will say that it’s a process.
12
It doesn’t happen overnight, but if you stay the course, you’re gonna see results.
15
My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me, they’re younger than me,
15
they push harder, they’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons.
15
I wanted to learn how to play Monopoly in real life. So he was my coach.
14
And we went from expecting maybe 250,000 this year to we’re at 400,000. Hi, I’m Kelsey with K&D’s Wood Refinishing. I’m a business owner at 23. So I’ve been working this K&D’s company for about five years now.
14
And we started working with Thrive not too long ago. And we went from expecting maybe 250,000 this year to we’re at $400,000. That’s what we’re going to hit or exceed. So we’re pretty excited about that. It’s been pretty much just listening to what they have to say.
14
Their hiring process has just really been incredible as far as finding good quality help. And just the accountability of meeting up with them weekly and like such good insight the resources they have for specific business questions it’s all been really incredible it’s been a great experience so I’d recommend it to anybody.
15
And to be honest with you I we’re just we’re blown away with the results we’ve
9
had in just one quarter. It was one of the best things I’ve ever done. It freed my time, increased our sales, and at the end of the day increased our profitability
18
beyond my wildest expectations. It’s been a significant investment, but it’s the best money I’ve ever spent. It’s been a very positive experience. We’ve only been at it for six months or so, and we’ve already seen a significant amount of growth, and I can see everything becoming much more organized, much more efficient. I know what my numbers are in a much more realistic way on a day-to-day basis.
18
So my experience has just been very positive overall.
10
You know, since working with Aaron, our leads have gone up dramatically. It’s not one of those things where it’s like, yeah, I kind of noticed it’s holy cow, we’re all these, it’s, you almost feel overwhelmed at times. And it’s just, our presence in general has been changed
10
just dramatically, like Clay. He was dropping his wife off at the airport and he had his Flint Rock hat on and there was some other construction companies there and they asked him, it’s like, where the heck did you guys come from?
10
You guys are everywhere now. And it’s, you just can’t get away from how noticeable of a difference that it makes. There’s no denying. You know, just on a personal level, as far as what it’s like working with Aaron,
10
he is just a consummate professional and just with an immense amount of dedication to the task at hand and just to you as a company, trying to help you succeed. And, you know, I think I’ve said this before, but his just availability to you, just he’s
4
genuinely invested in your success and it’s just it’s been wonderful.
19
And I feel like that’s why the two of you work great together. Joe to me like obviously like the more technical, you’re probably the more visionary. And that’s like the two of us coming together is what makes it work. And it’s like a missing piece for us that I enjoy having.
21
Hi, I’m Amy Chaney. It’s like a missing piece for us that I enjoy having.
2
Hi, I’m Amy Chaney. My husband and I are owners of Chaney Construction here in Tampa, Texas. And I was a little skeptical at first because my husband’s tried to do things like this before. But once I was able to speak with Clay myself, I thought we need to give this a chance.
2
So we were able to determine that the savings that we have from the decision that we made each month is going to be roughly about $2,000 a week, so that’s about $8,000 a month. Plus we also made the decision to get rid of a billboard that hadn’t really brought us any business and that was another $475 a month. So we’re looking at $8,500 a month and that’s a really big deal. So my first thoughts when Clay introduced us to the weekly Know Your Numbers system
2
was no big deal, we don’t need to do that. We have a secretary that’s an amazing QuickBooks person and so she enters all of that stuff every single day for us. So we don’t need to do that ourselves. QuickBooks will pull a report. That’s all we need.
2
We don’t need anything else. There’s no sense in me double duty. You know, Clay, do you understand how many transactions are in our bank statement every single month? It would take me forever to do. And so very resistant because I thought
2
we already know our numbers. We already have everything into QuickBooks and we already know what we need to know and we can pull a report to provide you with that information. So, some of the struggles in being able to complete this action item were getting the want to do it. Once I actually decided, okay, Clay, you can stop asking me.
2
I’m actually going to sit down and do this every single week and actually got through it and that was it like I’ve made that commitment it takes me maybe 20 minutes on you know every Saturday morning to go in and do the previous weeks and now that I’ve been doing it for a while I’m kind of on a roll and so it makes it a lot easier. So one of the things we discovered when we started looking at the money this closely was that my husband doesn’t want to know the numbers first of all and he pays good
2
money to have someone do that for him because he just doesn’t want to know. It’s not his thing and so I had worked for an accountant previous to this so that’s kind of my thing. So for him to be able to sit down and take a look and see some of the things we’re spending money on that he probably didn’t even realize,
2
or to realize how much we’ve been paying some employees that were not operating as A players. And that was the big eye opener for my husband. But when he saw the numbers of what we were paying in payroll expenses for two team members that were not operating as A players
2
and hadn’t been for quite some time, that was a huge eye-opener for him and he realized that he needed to take that emotion out of that decision and make it a business decision. It’s accountability for your secretary as well or your bookkeeper, whoever does your books, especially if it’s not yourself because
2
if you’ve not ever had anybody embezzle money from you then you’re very fortunate. So it’s really good to have that accountability. We’ve had that happen in the past to us and so my secretary actually even came back to me and said, Hey Amy, I really appreciate that you’re doing this now because now at the end of the month, if there’s not any money, then you know exactly where the money is spent.
2
You and Jimmy know exactly where the money is gone. So we’re not coming to her and going, where’s all our money? Because that’s not a good position for her to be in either. So, like I said, just knowing where your dimes are going is a huge deal and being able to know where to cut back from, that’s a big deal, but also the accountability for everyone
21
on your team.
7
My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I wanna do? My degree and my background is in education,
7
but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand and we just rolled with it. I love people, I love working with people,
7
I love the building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time,
7
and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week. We signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago I never would have even imagined that I would be in this role that I’m in today building a business having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that
7
they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I
11
couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean I went to medical school, I can figure this out.
11
But it was a very, very steep learning curve. Within the first six months of opening my clinic I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees using the processes that he outlines for getting in good talent which is extremely difficult. He helped
11
me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business.
6
I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.
9
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis.
3
Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the proven path with Clay Clark’s team and my business coach Luke from Thrive Time. It has been insane
3
to say the least. I started working with them in mid-February of this year so we’re about four months in of working together and it has completely transformed my business in pretty much every facet. So I’m gonna check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the
3
highest revenue weeks in the history of the company week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month if that and everybody shows up to work
3
I just have really high quality employees now Especially in something people typically consider a high turnover type of work. You know cleaning houses cleaning businesses I have amazing employees now And I get rid of the ones who are not so amazing and bring on new ones because of you know group interviews and hire interviewing every single week, it’s just been great and I don’t waste as much time on low quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really
3
great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them so that’s just great. Worth every penny, I mean I’d pay him a million dollars a month if I can and maybe someday I’ll be able to but I would just say go for it if it seems like a good fit just go for it
3
do what they say even if you think it’s stupid or ridiculous just do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that.
3
But it’s having these systems in place of, you know, of course I’m gonna be successful. It’s an absolute, because I have all this stuff in the background happening, and I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success.
3
And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it just, it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long-winded reply, but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you
3
to Clay and Luke and the entire team there, everything you guys have done for me and I am so excited to continue to work with you for years to come. Thanks so much for watching.
15
My saying is if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach, you know, I mean, and so my coach pushes me, they’re younger than me, they push harder, they’re more they’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important.
15
My rich dad was one of those persons. I wanted to learn how to play Monopoly in real life. So he was my coach.
1
Well, Carter, you know, we have an opportunity here at the Thrive Time Show to work with some really great business owners, people that are actually serious about growing their company. They go to thrivevetimeshow.com and they reach out to schedule a free 13-point assessment.
1
And oftentimes I hop on the phone with these folks and we figure out if they’re a good fit. And once we start working with a client, our goal is to help the client to actually grow their actual business. And on today’s show, we’re joined with a man who we’ve had the opportunity to work with. The company’s called NWA Gutter Perfection. And my understanding, Carter, is that they’re up over 60%. Is that right?
31
I would say that’s correct, yes.
1
DJ, welcome on to the Thrive Time Show.
4
How are you, sir?
15
Good.
14
How are you doing, Clay?
1
I’m doing great. So for anybody out there who is doubting whether you’re a hologram or not, what’s the name of your company, sir?
20
Gutter Perfection.
4
How did you guys first hear about us?
30
Do you know?
20
It’s actually a friend of mine found out about your business conferences there, and then we went there. And I guess I was sold the first conference we went to.
1
If you go to nwagutterperfection.com, you can see they’re a real company, they’re a real business, they really are growing. What markets do you service there, DJ? For people out there that might be looking
4
for your services, what’s the market area that you service?
20
Pretty much all of Northwest Arkansas, Bentonville, Springdale, Fayetteville, Rogers,
14
the little surrounding towns there, too.
4
And again, if you go to the website here, folks, nwagutterperfection.com, you can see they are a real business, real people having real success. DJ, I really do appreciate your time today, sir. And we’ll talk to you soon.
9
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis. And that simplicity brings power with it. So it shocked me how simple some of the stuff is.
9
And at times I’m like, why didn’t I think about that? Workflow creation, systematic marketing, and coaching has helped our church so much. You know, the workflow creation is what it really is, is they’re going to look and see every moving part of your church, of your ministry. What needs to be done. And it’s going to go up on a massive board. And so now what it does is it takes what you know needs to be done out of your heart and
9
out of your head. Really it takes the pressure, the stress off your shoulders. And it puts it on the board where your entire team, your ministry can see exactly what you want them to do every day.
15
So they know this is the playbook. This is what we’re doing. And then there’s a laser sharp accountability with a meeting afterwards. Did it get done or not. Clay you’re an entrepreneur. I’m an entrepreneur. And as they say in stoic the obstacle is the way I think YouTube is a tremendous educational platform for good and bad. So you’ve got to really again, choose your teachers wisely as anything else. So the biggest, best lesson sits in the back here. I think you do it and Dr. Z does it. Once you learn something, if you really want to learn it,
15
you got to teach it.
4
I think it was a life changing for me and how I approach business. Could you explain Okta non-verba, what it means and how our listeners can apply it?
15
Clay, you gave me goose bumps, man. I’m glad it hit you as hard as it did. Okta Nonverba is the motto of the U.S. Merchant Marine Academy at Kings Point, New York. I had appointments with Naval Academy and Kings Point Merchant Marine Academy.
15
And Merchant Marine Academy’s motto was acta non verba. In other words, don’t listen to what a person says,
4
watch what they do.
12
The first time that I ever met you, Clay, was at that first conference in Tulsa. And that was an incredible conference. And I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic,
12
and really just who you are. And I was very impressed with all of that. And I thought, gosh, you know, this might be someone that I would really consider working with. Like, maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference, and I’d like to come more, but every year I try to come with my marketing girl with me. And we always learn something. We always
3
learn something. And I think next year I’m going to bring my husband because he really needs to
4
come too. And you’re in McKinney, Texas, right?
1
So how long have you been an orthodontist in McKinney, Texas?
3
So I’ve been an orthodontist for 26 years, practicing
12
in McKinney.
1
And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend
4
teaching you how to market and or grow your own practice?
6
Absolutely zero.
29
Zero?
12
Zero marketing skills.
4
OK, OK. And from what I talked to Andrew, the coach who works with you, I’m always hearing that more and more patients are coming in from Google. Could you talk about that?
4
How much of an impact does it have having maybe a rebranded or updated website and Google
1
leads coming in?
12
It has had a huge difference, absolutely huge difference in our patient load coming in. And you know, before I really wasn’t tracking really well. And that’s one of the things I learned from Thrive Time Business was how to track patients coming in, how to really, how to see where they’re coming from. And at the time, I really didn’t know much about Google. And, you know, being an orthodontist for 26 years,
12
I didn’t really know a lot of, I kind of went through a time where I went through shock. It was really what I call culture shock because the old ways of marketing were not working anymore. And because I really didn’t know about online marketing, I really didn’t, I was still doing, you know,
12
phone book ads and magazine ads and all of these things. And so Thrive Time has really helped. And I will take, I will say that it’s a process. It doesn’t happen overnight, but if you stay the course, you’re gonna see results because I’m absolutely
28
convinced.
1
Dr. Christ, thank you for allowing us to take up some of your valuable time today. I really do appreciate you and I can’t wait to see you in person here soon.
12
All right. Thanks so much, Clay.
15
Clay Clark is here somewhere.
26
Where’s my buddy Clay?
21
Clay is the greatest. I met his goats today. I met his dogs.
20
I met his chickens. Yes, Mike Clark! Yeah! Clay’s the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound.
27
He’s like the greatest guy.
26
I ran from his goats, his chickens, his dogs.
20
So this guy’s like the greatest marketer you’ve ever seen, right?
13
His entire life, Clay Clark, his entire life is marketing.
1
Okay, Aaron Antis, March 6th and 7th, guess who’s coming to Tulsa, Russia?
25
Ooh, Santa Claus?
4
No, no, that’s March. March 6th and 7th, you’re going to be joined by Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad, possibly the best-selling or one of the best-selling business authors of all time. And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We got Eric Trump and Robert Kiyosaki in the same place.
24
In the same place.
1
Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki.
1
I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now, since you won’t brag on yourself, I will.
1
You’ve sold billions of dollars of houses, am I correct? That is true. And the book that kickstarted it all for you,
4
Rich Dad Porn Ed. Rich Dad Porn Ed, the author, the bestselling author of Rich Dad Porn Ed, Robert Kiyosaki, the guy that kickstarted your career, he’s going to be here. He’s going to be here. I’m bummed. The Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this,
4
but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J.
4
Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping,
4
how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it.
1
You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last, pretty much since 2015, he’s been the man behind it.
1
So you’re talking, we’re into nine, going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing.
4
This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the bestselling author of Rich Dad, Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker.
4
Now you might say, but Clay, is there more? I need more. Well, OK, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages?
4
Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days.
4
True story. We cater in the food. And because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend,
4
who is the founder of Rustic Cuff, she started that company in her home. And now she sells millions of dollars of apparel and products. That’s rustic cuff.com and someone says I want more. This is not enough. Give me more. Okay, I’m not gonna mention their names right now because I’m working on it behind the scenes here but we’ve got one guy who’s giving me a verbal to be here and this is a guy who’s one of the wealthiest people in Oklahoma and nobody
4
really knows who he is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short term, it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that?
4
The rental, the storage space, storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis. But they’re not like customer facing. Most people don’t know who owns the mini storage facility.
4
Or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars. But this guy, he’s giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift,
4
you want a life-changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com. Go there right now. Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th, we just got confirmation.
4
Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad. He’ll be here. Eric Trump, the man who leads the Trump organization. It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event.
1
I think it is incredible. incredible and there’s somebody out there right now you’re you’re watching and you’re like but I already signed up for this incredible other program called smoke your way to thin I think that’s gonna change your life I promise you this will be ten times better than that it’s like I picked the wrong week we smoke don’t do the smoke your way to thin conference that is I’ve tried it
4
don’t do it yeah chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker, it is life changing.
1
Not the best weight loss program to play.
4
Right, not really. So if you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrive Time Show workshop right here in Tulsa, Oklahoma.
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I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.
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My name is Claire Yinger. I was looking to learn everything about business, which I have learned so many things. It’s like drinking from a fire hydrant. I’m going to have to do it again, multiple times. What I’ve learned so far has been, I mean, just a lot about processes, systems, the power
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of them, your due diligence. I mean the list can go on and on and on. Well, listening to Clay is like very entertaining because he is entertaining. But also, just meeting all the different people and having time and space to like, you’re learning a lot,
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but then also being able to discuss with other people what they’re learning and just getting different perspectives. So, very entertaining, very funny, very thorough, but also could be random because it’s full of a lot of stories, but it’s also intentional. Like everything he’s doing is intentional, stories, but it’s also intentional. Like everything he’s doing is intentional,
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but you wouldn’t be fully aware that it was, but it is.
Transcribed with Cockatoo