Tim Tebow | Why You Must Watch What People Do & Not What They Say, Words of Wisdom from Robert Kiyosaki, Jill Donovan Shares the RusticCuff.com Success Story, Tebow Joins Clay Clark’s Business Workshop!!! + Client Success Stories

Audio Transcription

Thrive Nation, on today’s show we’re talking about octa non-verba. What? What does that mean, octa non-verba? Well, Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, has been talking about octa non-verba a lot lately. This idea that we should watch what people do and not what they say. And so on today’s show, we’re going to break down specific steps and moves that you can use to go from where you are to where you want to be with your business. On part one of today’s show, we’re joined by Matt Klein of Oxifresh. For those of you that don’t know, we’ve helped Oxifresh grow from just a handful of locations to over 500 locations. Now that’s Oxifresh, actually for 550 locations. Learn more about them today at Oxifresh.com. Then on part two of today’s show, we’re going to do a catch-up with my longtime mentor from afar, Robert Kiyosaki, the author of Rich Dad, Poor Dad. He joins us to talk about the proven path to become a super successful entrepreneur. And then on part three of today’s show, we’re going to be joined by Rustic Cups founder, Jill Donovan, the host of the Practically Speaking podcast, Jill Donovan, and a woman who spells her name, Jill, J-I-L-L, Donovan, D-O-N-O-V-A-N, Jill Donovan, the founder of Rustic Cup. And then, folks, on part three of today’s show, we’re going to be joined by a long-time client and optometrist who has turned her business from making it and surviving to now absolutely thriving. All this and more on today’s action-packed edition of The Thrive Time Show on your radio and podcast. Download. Oh, and by the way, Tim Tebow is coming to Tulsa, Rosalim. Yes, Tim Tebow, the legendary entrepreneur, two-time Heisman Award winning football player, Tim Tebow is joining the Thrive Time Show two-day interactive business conference lineup. Yes, June 27th and 28th, 2024, Tim Tebow will be in the house. Michael Levine, the PR consultant of choice for Nike, for Michael Jackson, for Prince, for Pizza Hut, he’ll be joining us at the Thrive Time Show conference. Colton Dixon will be joining us. Esther Federkevich will be joining us. The host of the chart-topping EOFire.com podcast, he’ll be joining us. John Lee Dumas and Mondo De La Vega, he’ll be joining us at the in-person two-day interactive June 27th and 28th Thrive Time Show Interactive Business Workshop. So if you want to turn your goals into reality, and you want to have people judge you by what you do, not based on what you say you’re going to do. If you want to turn your intentions into reality, today’s podcast is the show that you want to listen to. So grab a pen and a pad and prepare to enter into the dojo of mojo, fo’ sho’. It’s the Thrivetime Show on your radio. And podcast, download. I learned at the academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use, because they believe in you and they have a lot of time on their hands. This started from the bottom, now they’re here. It’s the Thrive Time Show starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zillner. Two men, eight kids co-created by two different women. 13 multi-million dollar businesses. systems to get what we got. Colton Dixon’s on the hooks, I break down the books. She’s bringing some wisdom and the good looks. As a father of five, that’s why I’m alive. So if you see my wife and kids, please tell them hi. It’s the C and Z upon your radio. And now, 3, 2, 1, here we go! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. Well, I believe somebody today, you are going to escape the wage cage. I believe this is the day for somebody out there. You’ve been thinking about starting a business, growing a business, you’ve thought about it for a while, but today may be the day that you have that breakthrough and you take action to turn your passion for time freedom and financial freedom into reality. On today’s show, we’re joined by the franchise brand developer of Oxifresh. To break it down for us, Matt Klein. Welcome on to the Thrive Time Show. How are you? I am doing awesome. Thank you for having me. So Matt, I got to ask you this real quick here. You are the franchise brand developer for Oxifresh. For those that don’t know, what does that mean? Yeah, essentially I’m myself and my team, we take people through the evaluation process of our business, the financial backbone of it, the operational support of it, how we actually get business, so that someone that is looking into potentially becoming an owner of this business will get all the information from our conversations and document sharing, that entire process, before they become a franchise, so that they’re going into it with all the information they need to make the right decision. So for people out there that are watching right now, I mean, how much money does somebody need to actually buy an Oxifresh? Yeah, all in, I want you to have around about 70 to 75,000, 45 of that going to Oxifresh up front. That 45 is your franchise fee, which will cover becoming a franchise, your seven-year agreement, your protected territory, all the equipment that you need for carpet and upholstery, three months worth of product, plus the training where we’ll fly you to Colorado, and you’ll spend about four or five days of this year. Now, where is Oxifresh based? For those that don’t know about the company’s history, where is it based? Yeah, we’re about 15 minutes, 10, 15 minutes directly west of downtown Denver in a city called Lakewood. So we’re right in the foothills of the mountains. I gotta ask you, when you were in Denver and Tim Tebow was playing for the Broncos, how awesome was it? It was awesome. It was the weirdest games we’ve ever watched. Nothing would happen for like two, three quarters, and then the last five minutes would just be amazing, and we’d win. Still got a winning record in the NFL, by the way. So I got to ask this, though, because you have, you know, Tim Tebow is going to come to our business conference. And the reason why I want him to come to our business conference is that he shares the mindset that entrepreneurs need to have. I mean, at the end of the day, you might not be the most textbook perfection, in his case, let’s say, quarterback in terms of the way he would throw the ball or certain ways he would play. But he had a certain level of intensity and tenacity. And nobody worked harder in the weight room than Tim Tebow. Nobody was more focused than Tim Tebow. And I think that’s a lot of the skill sets needed to run a successful Oxifresh. I don’t think you have to be a genius. I don’t think you have to be the most next level entrepreneur to start at Oxifresh. I think you really just have to be willing to put in the work. I’d love to get your thoughts about the character attributes needed to make a successful Oxifresh owner. Yeah, I think a lot of the attributes an oxy-pressure owner? Yeah, I think a lot of the attributes he possesses would make anybody a better business owner or a potential business owner. It’s like willingness to not give up, right? Perseverance, wants to learn, wants to be teachable, right? He’s certainly one that’s going to practice his craft, which I think is important. Your craft in business could be hiring the right people, could be keeping to make sure that your days are scripted so you don’t get off task. I mean, and then obviously, not neglecting the things that you need to do on a day-to-day basis for your business. So, I think for him, I doubt he had very many days off. And a business owner, you can create a business to give you a lot of time and freedom, but it has to be built. It’s not gonna happen just day one. So you’ve gotta kind of put in that work to make sure that you do, it is successful and it is giving you some time back. But yeah, I would say if you broke down his attributes and you compared those to some of the most successful business owners in the world, they’d be pretty close. I think one thing you talked about was having a scripted schedule, the importance of scripting your schedule. I know what you mean, but I don’t think a lot of people recognize how intentional that is. For me, every single day, I know this might sound boring for most people, but I personally, I go to bed at nine every night. I’m not saying that’s what people should do. That’s what I do. I go to bed at nine. I wake up at three. I have a schedule. I stick to it. And it’s amazing that it just works. And because I block out time for what matters for all of my companies, and therefore it just gets done. But I think a lot of people don’t have an intentional schedule. So I’m going to pull up my schedule so listeners can look at my schedule and they can say, you know what, your schedule is jacked up. You know, they can judge me. But this is my Monday, typical Monday for me. And I basically block out my schedule and it just goes, you know, it’s just back to back to back to back. And what that does is that allows me to make sure that everything that I’m involved in isn’t drifting. It’s just very intentional. Everything’s working. So, the pizza business I’m involved in, it’s working. The outdoor signage company I’m involved in, it’s working. The pest control company, it’s working. The accounting firm, it’s working. Everything is working. And I have to make sure that I’m pulling the weeds to the business of the business garden every single week. I have to block out time for the activities that are gonna make that business grow. What does a scripted schedule look like for a successful Oxifresh owner? Yeah, I think just like you say, you gotta get up, you gotta get some of your personal things done first before you start your day, or those things might take over what you should be doing in your business. So if you like to go to the gym, make sure you do it before your day starts. And I think the day starts when you start working, kind of. To me, that’s how I look at it. So if my day starts at a certain time, I gotta get all my personal stuff done first. But for a business owner, Oxifresh, you need to be first thing in the morning, I get up, I do my stuff, and then when I sit down and start working, I check everything in my business. I check where my jobs are at that day, I check where they came from, I check what my week looks like in terms of my business so that I can start filling in the gaps. I check also all of my Google pages and all my marketing. I spend about 20, 30 minutes checking all of those to see where I need to push my employees’ efforts that day. If we might have one area that we need to get more reviews or one maybe we’re gonna concentrate a little bit more on upsell. So I spent 30 minutes every day doing that. And then I actually, obviously my day, once I start, it’s pretty much accounted for because I have call after call after call either introducing people to Oxfords, but as a franchisee that was doing it full time, they would have a much different schedule than me. They would probably have a two hour window where they’re gonna go after commercial contracts if they have the ability. Or they might be, that week they might have to need to hire somebody. Or they might have several walkthroughs, they might have to go to large properties and do measurements and walkthroughs. So I would say, depending on how you own the business will dictate what your schedule is. Mine’s basically done before I start. So I start my day, it’s all accounted for. So I would say for some people, if they’re looking for things to do, that could be a challenge, but we help them with that, right? You have to give people things that they can do, tasks that are tangible that will help them. Those things need to be built in your day. Now, Matt, you have an annual Oxifresh conference. We’re at that conference. I mean, you’re working with a lot of franchisees that are, you know, there’s 500 plus territories that are open there. And you have some people who are at the top, I mean, really thriving, really knocking it out. And you have some people, just like any organization that, you know, needs some improvement. What are the common denominators of the top performing Oxifresh owners? What are the top Oxifresh franchise owners doing? Because they all have the same system. What is it that the top franchisees are doing? Yeah, I would say the one that you cannot get away from is every single one of our top performing franchises. If you looked at any of their serviceable areas in their market, they will stand above and beyond any of their competition with Google and their ads and their social media, everywhere you search inside the areas that they are at, Oxfresh will show up, hands down. That is probably the number one factor in how franchisees are successful. Now, I’m going to pull this up real quick here. I’m going to pull this up. I just want to ask you this here. That’s Tim Tebow on the Jaguars right there. I don’t think people recognized how big he was when he showed up for the tryout to try to make that team. You’ve played college sports at a high level. I mean, you’ve been into where you’ve really, really dialed into fitness. That was a part of your career. That was something you were into. To look like that, what kind of a schedule does somebody have to script out? To get to that level of just being that jacked, what kind of a schedule or what kind of a script does somebody have to have in place? Yeah, they’re probably spending four to five hours in the gym a day, probably two different sessions, followed by completely scripted meals that are created for them to build specifically muscles like this, right? I mean, this is a extremely diligent person. You know, they’re spending most of their hours in a day focused on fitness. And that’s, again, we look at the results and we go, wow. And I think in fitness it’s maybe easier to look at somebody like that and go, wow, you are definitely putting in the work. But I think in business sometimes it’s a little bit mystical or murky or it could be confusing as to what somebody’s doing. And so I wanted just to drill down a little bit more into this because I encourage everybody out there, if you have a son, a daughter, you are an entrepreneur, you’re looking to start another business, maybe you’re somebody out there, you have a son who’s looking to, maybe they’re in their 20s and they’re looking to start their own business, maybe you’re somebody who wants to expand your revenue stream, maybe you’re somebody headed into retirement and you want to have income coming in. I mean, you can run OxyFresh as a almost, not a completely passive business owner, but you can run it as a business where you’re not the one cleaning the carpets. So for anybody out there that wants to buy an Oxifresh and have massive success, but they don’t want to be the one cleaning the carpets, what is actually required of the franchisee, the franchise owner, if they don’t actually want to run the Oxifresh themselves? Well, the buck does stop with the owner. I mean, everything that happens in that business is basically because of you, right? Like I’ve hired the right people and they’re doing jobs for me, okay? I have trained them to do the things necessary day to day which is getting reviews, which will make a better company, which will get me in front of more customers. I’ve also, you know, made sure that my schedules are set up correctly so that if I have one person in Boulder they’re doing jobs in Boulder. If I have one person in Fort Collins, they’re doing jobs in Fort Collins. So managing, you know, really kind of the proactive schedule that that is to come. I also make sure that my finances are in order. So I make sure that my bank accounts or my business can obviously cover things like payroll and that we start building wealth through that. So it gives me opportunities to not only put money into growing my business, but also putting money into my pocket so I can grow my personal wealth as well. So for me, I have to manage the business. Now our second business, Fresh Sweeps, my job. We have real estate, and then obviously trying to have a work balance kind of life, and so making sure you’re giving your significant other the attention. So I mean, I can really say, Clay, that every day that I come to work is a very different day, right? I talk to different people every day, the challenges that come are different, but I have to be the emotional leader for my business. I have to be the person that solves all the problems, right? And there’s not a lot of them, but if we have a problem, and my guys can’t fix it, it doesn’t go to somebody else, right? It goes to me. So I have to be the one making the right decisions for myself and my employees. So I mean, you just have to be the one that’s there. You know, you don’t have to be the one doing the job at all, but you certainly need to be the one that’s supporting the people that are. Now, Matt, for this upcoming conference we have in June here, for anybody that goes to Thrivetimeshow.com forward slash oxyfresh, it’s Thrivetimeshow.com forward slash oxyfresh, if you go there, folks, and you fill out the form and you schedule a consultation with Matt Klein, you are entered in for a chance to win a backstage VIP pass to our June Thrivetimeshow conference. And I don’t encourage anybody to fill out the form just because you want to win a backstage pass and have a chance to potentially meet Tim Tebow. But again, for anybody out there that is gonna fill out the form, they go to thrivetimeshow.com forward slash oxyfresh. What are the deal breakers? You know, who’s a good fit, who’s not a good fit? Just so that no one’s wasting their time or your time. Well, you certainly have to be in a financial situation to afford the business, right? You need to have, if you don’t have money on hand, you need to at least have a good credit score. Good credit score means anything above 670 or more. You have to have a positive debt to income ratio, which means you have more money coming in than going out. And you can’t really have a bankruptcy on your record, right, at least one in the last seven or so years. So that’ll allow you to be financially capable of buying the business. The territory in which you’re interested in has to be open, because we have protected territories. And that’s one of the things we’ll talk about in the very first conversation, who you are, what you’re looking to accomplish, where the territory you’re looking to potentially own is, if it’s open, and then, you know, if it’s not, maybe what’s the closest near there. So we’ll go through all of those things together, right? Plus just a dialogue around what’s got you looking into franchising and what you’re doing right now. Right, I wanna kinda know who you are as a person and see if this business can’t fit inside of their lives. And Matt, does the initial consultation, does someone just fill out the form and it takes maybe a half hour? How long does someone need to plan on spending on that initial phone call? Yeah, 15, 20 minutes is all we need, right? Like we can get through the questions and really start to see if there’s some synergy there so that we can set up a way more in-depth screen share that’ll take about an hour. But that first one’s 15, 20 minutes. If it goes a little longer, that’s fine. But yeah, 15, 20 minutes, we just got to get on the phone and meet each other and start having that dialogue Matt do you how many tim tebow games did you go to approximately when he was on the broncos? Probably like four or five maybe were they just rowdy was it incredible the fourth quarter It was it was the weirdest sporting events i’ve ever been to it was like it was like an hour and a half of anticipation for like four minutes of just absolute, just madness. And it was just, it was, I mean, we would literally just do it. Like we would do nothing for like three quarters and we had good defense. It was like no one was doing anything. And then it was like magic. Seven minutes, but that like, and then you would just see like the most incredible plays of all time. It was just, it was, was cool to watch but yeah, I wish that I’ll go to the Broncos right now We’re pretty bad I just what do you think if they brought him back to school? What’s that As of today we released Russell Wilson. So now we had to figure out that part out. I’m just basically been on our way awesome quarter of 100 quarterbacks tape manning awesome, and then a hundred more quarterbacks So we’re like feast or famine here. We just win two goals We don’t it’d be so great to just bring in Tebow for one season and just see what happens Just just let it go for one season. Just just fill up Mile High Stadium or whatever you call it now Just fill it up Tebow time and just have some fun whatever whatever he’s did I just I Just there was not a better for me. There was not a better moment in sports than those fourth quarters of that season on the Broncos. It was just just it was the best. Yeah, that that the Marius Thomas touchdown last to end the game against the Pittsburgh. That was that was something. And then we just got wiped off the planet after that with my old Tom Brady. Okay, well I appreciate you very much Matt Connerly, I really do appreciate you. Again folks, if you’re looking to buy an Oxifresh franchise, and I know you are, go to Thrivetimeshow.com forward slash Oxifresh, Thrivetimeshow.com forward slash Oxifresh. Matt we’ll talk to you next week. Alright, thank you guys. Let’s go man, God is good, let’s go baby. Great job. Thanks buddy. Let’s go do this thing, alright buddy. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. Alright Thrive Nation, on today’s show we’re going to be breaking down what Robert Kiyosaki has recently been talking about. Robert Kiyosaki, the best-selling author, the New York Times best-selling author and real estate investment guru, has recently been talking more and more about octa non verba. You say, what’s octa non verba? Well, one, it’s Latin, so don’t get too concerned there, but it’s octa, again, it’s octa non verba. What it means is, what it means is, is action. You need to watch what people do and not what they say. I’ve been personally buying precious metals, and I encourage everybody out there, if you haven’t done that, I’ve been doing that since 2005, so you’ve got to buy precious metals. Good morning, good morning, good morning. Harvard Kiyosaki Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re closed, but they’re completely different worlds. And I have a special guest today. The definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing. But I thought since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who’s my age, and I can say or cannot say? Well, I have to, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time, I was 19 years old, working at Faith Highway, I had a job at Applebee’s, Target and Direct TV and he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed, to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success and I’ll tell you all about Eric Trump. I just want to tell you thank you, sir, for changing my life. Well, not only that, Clay, you know, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Thrive Nation, on today’s show, we have a super guest and my mind is about ready to explode as I introduce you to somebody who operates at a frequency that I share. If that makes any sense at all, there’s somebody who has the intensity, the audacity, the appreciation for failed attempts at humor that I deliver on a daily basis. Jill the Thrill Doddum and the founder of Rustic Cuff is here on the show with you. Jill, welcome onto the show. Clay, thank you for having me on the show. I have to ask you, because you shared the story and our listeners need to know, and this is going to come across probably like a reverse commercial for this show, but how did you first hear about the Thrive Time show? And what do your friends think about it? This is a great story. On spring break, my family went skiing in Whistler, Canada, and I had just gotten a pair of Air Pods. And I decided, I don’t know how, but I happened upon your podcast. Sorry. Well, it was your picture. And so I hit play. I don’t even remember exactly how that happened, but my finger just hit play and I said, what do I have to lose? And I had lost everybody and was skiing by myself. The mountains in Whistler are so long that it literally took me about an hour to get down and halfway down, I hear you saying that if you want to be successful, that you cannot be at every one of your children’s birthday parties. And it was, I stopped in my tracks even skiing. I want to make sure I clarify, I’m throwing out this idea of trade-offs, and I’m just pointing out that I see a lot of people who want to be an entrepreneur, Jill. They want to open the rustic cuff. They want to be the next Jill Donovan. They want to be the next whatever that is, the next business, whatever version of success they have. They want to be the next big pastor, the next biggest sprinkler installation system guy, Josh. But they are unwilling to make the trade-offs. And so it is about trade-offs, and whether you’re giving up a birthday party or something, you have to make a trade-off, don’t you? Well, then I thought I heard you say, but I think I was hearing things, that you needed to give some of your children away. Yeah, I don’t know that I, you know, here’s the deal. If I said that, I wanna just, I wanna just slip myself right now. So I found my, so I went back up the mountain and kept listening to you, could not turn you off, like bad milk when you smell it. Then you put it back in the fridge, you’re like, I gotta smell that again to make sure it was that bad. And then I said, I have to let my husband and one of our best friends smell this milk as well. And so I laid the phone down when I got up to the top of the mountain, laid the phone down and said, you guys are not going to believe what I just heard. And so I hit speaker, the crazy crowded in there, hit speaker. And you said it again. You said, if you want to be successful, you’re going to have to miss some really important things. And, and then they, their mouths dropped open and I put the AirPods back and went and skied down and listened to another episode. Pete, that’s what your friends said. We have live audio of what your friends said while skiing. Now we’re going to talk about your history today. I’ve kind of rounded up my rowdy friends here with me. We have Josh with Living Water Irrigation here, and we have Wes Carter out there. Wes is going to come into the booth here. Wes’s law firm represents T.D. Jakes, and they represented Joel Osteen and Joyce Myers, and big people like you. That kind of thing. Big, big people. So Wes Carter, that’s Jill Donovan. Jill Donovan, Wes Carter here. Hi, Wes. And so I want to start with your story here. How did Rustic Cuff start and when did you start to book those big time celebrities like Carrie Underwood and Oprah and people out there wearing your rustic cuffs? Well, it started, it’s kind of a long story. I want it. Okay, I’m going to try to tell this in a short period of time. It started when I was nine years old and I wanted to be an Olympic gymnast. I wanted to be Nadia Comaneci. Do you remember her? You’re not old enough. No, but you don’t look old enough. Okay. You’re lying. This is a false story. You’re very kind. Your grandmother told you about it. You didn’t even know. Jill turned 22 yesterday, actually, by the way. 24. So I wanted to be like her. I wanted to be like Mary Lou Retton. You know Mary Lou. I do. Yep. And I worked so hard and my dream was to go to the Olympics. I had that dream in front of me and I was going to do it. Until the day that Eric, my gymnastics coach, pulled me aside and said, you got to give up the dream. Why would he go killing the dream? What was wrong with this guy? Does he hate people? I couldn’t do the right side splits. Oh, really? I had that same problem just yesterday. I was telling Wes, I said, Wes, I cannot do the right side splits. And Wes was like, you shouldn’t do it. It will change your life. And I said, Eric, push me down all the way and I’ll get the splits. And so I actually went home and decided to give up that dream because I think somewhere deep inside of me I knew that it was not going to be what my life’s calling was. So you lost that dream and you were an attorney? Is that right? Well, from that time on, I decided that every year I would start a new hobby until I found the passion. And so from 10 years old all the way up until now, every year I’ve started a new hobby. Law school was one of them. Law school? Tap dancing. Ice skating. Harmonica playing. Harmonica playing. You name it. Whatever your favorite hobby is, I tried it along the way. And law school turned into four years for me because I went part-time. And then I loved doing it, but it was not my passion. It wasn’t the thing I knew I was called to do. And I felt like the thing I could have been called to do was to, had something to do with TV. I didn’t know. But I used to watch Oprah, and I thought, I’ve got to get to the Oprah show just to find out on the Oprah show and Every day called to get tickets to the Oprah show not I didn’t want to be on I just wanted to be in the audience just so I could observe. That’s what I wanted got it and When I tried that week of trying turned into a month of trying turned into four years of calling to get tickets That’s the kind of persistence. I’m talking about four years. I missed so many of my kids birthday parties just to call. Did you really? Maybe one. Okay. And never got through. And then I said, what would Clay Clark do? Clay would find the back door. That is true. There was a back door and I got on her website and the very first thing I saw when I pulled up it said, do you want to be on the show? There it is. Boom. And I said, yes, I want to be on the show. And it did not matter what she was looking for, I was going to make it fit. And the very first thing she was looking for was, are you a regifter? If so, tell us your stories. And I grew up in a family of regifters, which you know what regifting is. Yeah, actually, I come from a long line of regifters. That’s our niche, actually. We just regift every year. So my mom had a closet full of gifts where you would normally have your linens and towels. And so every year she made me go to that closet instead of going to Kmart, Target, you name it. And I said, Mom, I will never do this like you have done for me. I’m going to the store when I get out on my own. I’m going to go to the store like normal people do. And then when I got my own closet, when I graduated from college. I had the most amazing re-gifting closet you’ve ever seen. And so… What kind of accoutrements could be found inside this? You’d find giraffe purses, you’d find monogrammed things. I used to… I loved monogrammed things. J, F, R were my initials. And so then I made it a game. When you gave me something that had my initials on it, I put it in the closet and then I would look for friends with the same initials. Really? Oh, I loved when I found somebody with the name of Jill or the same initials that I had. I would always say, if you will stay my friend for just until after your birthday, you’re going to get the best gift ever. That is great. And so Oprah was now looking for me. She was looking for me and I wrote her, didn’t tell anybody. I was working as an attorney at the time, making really good use of my time. And I shut the door and I sat and I wrote Oprah three stories about how I’d gotten caught re-gifting. Just funny things that had happened to me, giving a gift to people and then, you know, leaving the name, the name of who gave it to you on the gift. And within two hours my assistant called me and she said Jill Maria from the Oprah show was on the phone. Get out of here. And I had not even left my office to even tell anybody that I’d written the letter, so I knew it was authentic and picked up the phone and I said, hello Maria. And she said, hello Jill. We just received your letter. We loved it so much. We want to fly to Tulsa tomorrow to film you and your gift closet for a show we’re doing about etiquette and is it proper to re-gift and other things like that. And I said, okay. And I went home and looked in my closet and it was very sad because there were not many things in there. So I went across to Utica Square and bought as many things as I could to fill up the closet, knowing I had no money and that I would take it all back the next day. Got it. So they flew out, they interviewed me, it was very funny, and she, it was just this light-hearted thing, and she said, thank you so much, we’ll be in touch. And she didn’t say anything about coming to the show. The next day she called me and she said, the producers saw the clip, what we filmed, they loved it so much. We want to fly you and your husband out to sit in the front row of the show tomorrow and then they’ll air the piece and Oprah will just say, thank you, Jill, for being here. And I thought, that’s way more than I ever had dreamed. So you at this point mentally are saying to yourself, this is a good deal, it’s gonna happen. I’m gonna meet Oprah. I’m gonna meet, I mean, when you go by just a first name, you know, Oprah, you know you’ve made it. So you know you’re going to be on the… What do you envision the appearance to be like at this point? If you can remember back, what did you think it was going to be like? It was happening so fast that I don’t even know… You know you think it’s going to be so big and then you get to the show and there’s 300 people there and it’s so much smaller. You didn’t even care because I got there and they did my makeup. I had a new outfit. It was like the music was playing and it was, I can’t even describe it. It was way more, it happened so fast, it was way more than I had ever expected. They picked me up in a limo and they take great, great care of you. You go to the show and she sat me down on the front row. The Oprah. No, Maria. Maria. I had not seen Oprah yet Maria Maria such a cool experience I was actually ready to put my notice in at the firm and I didn’t even know what I was going to be doing I’m putting in my notice I’m done here I have got I’ve been on Oprah talking to Marie on the front row I felt something happening you know you just know yeah and right before the show started before Oprah came out Maria came over to me on the front row and she said Jill there’s been a change there have been a change of plans. I have audio if I can cue up audio of what you were thinking in your mind and inner dialogue when you heard about the change and it just just kind of worked me I believe this is actual microphone audio of what you were thinking when you found out there was a change in plans here we go. I picked the wrong week to quit sniffing brew. Looks like I picked the wrong week to quit smoking. Looks like I picked the wrong week to quit drinking. Looks like I picked the wrong week to quit amphetamines. I mean were you were you worried about it? Were you happy about it? What were you thinking when you found out they’re gonna switch it up? The old switcheroo. Oh, I said I almost I can’t say what I was thinking. Oh, no, I can’t say. Yeah. Thank God this isn’t a live show and you can edit that out. Absolutely. I just looked at her and didn’t know whether to smile or to be get ready to be so disappointed and she said you’re going to be sitting up on the couch with Oprah. I just said, this Chicago-based story is incredible. He might have been in the audience as well. And so I went and sat on the couch and she said, Jill, now instead of just saying thank you, you get to tell three stories. Three stories? Your three stories you wrote in. Really? You wrote to us about. You can tell those stories. Okay. And I said, perfect. And I sat down. They aired the clip. Oprah sits down next to me. And it’s so, Clay, I mean, it’s just, you know when something happens so fast and it just, you can’t, it’s almost like a dream. Tell me about the glow of the O. When you’re looking at Oprah, talk to me a bit. Is there an aura? Did she levitate? Did she levitate in? Oddly enough, we were levitating together. And she sat down and looked at me and smiled. And the only thing she said was, great shoes. Great shoes. She said great shoes. That’s a safe compliment, men out there. Safe compliment. I interpreted the great shoes to mean, do you want to have lunch with me after the show? That’s what you heard. I did hear that. There you go. It’s a shame, because then after she said great shoes, I said yes, pick me up at the hotel at 3. And the etiquette experts were on the other couch. Got it. They looked over at me, and they were from Canada. Oh, don’t you know. Oh. They said to me the same thing. They mouthed, love your shoes. Love your shoes, eh? Don’t you have yarn? And before I knew it, the clip started to air. Three, two, one, and? And I’m like, that’s so exciting, but nobody told me my hair had like tiger stripes in it back then. Oh, wow. And I know, it’s funny, the things that we focus on. And they aired the clip and it was funny, people were laughing, and Oprah looked at me and she said, well Jill, what do you think about what you just watched now that you’ve been shown to the whole world, you’ve been outed. And I said, well Oprah, and she said, hold on a second, let’s go ask our etiquette experts what they think. No. I had not Googled Canadian rules on regifting, but I had Googled the American rules and- This just in, Canadians haven’t Googled capitalism. We have multiple Canadians that came to the conference and they’re shocked that in America we actually are pro-capitalism. It’s amazing up there. By the way, if you’re listening right now from Canada, you are welcome for the use of our military for free. Back to you, Jill. Okay. So, now I lost my train of thought. I’m so sorry. Anytime I can harass our Canadian friends up there because they keep trying to send us Justin Bieber and Drake and their teams, you know, and they’ve taken our championship. So you’re on the couch. They switch to the these experts. The Canadians. I didn’t know they were Canadians, but they looked at Oprah and they smiled at me and I thought, these are these are girls that liked my shoes. I think we’re good friends already. Surely they will be kind. And they looked at me with a smile and then looked at Oprah and looked at the audience and they said, well, Oprah, we think what Jill is doing is just tacky and it’s rude. She needs to take that closet and give it to good will. And I was like, not before I take it back to Utica Square first. Oh! And she said, both of them stared at me with a smile, like if you’re going to say something like that to humiliate me or to embarrass me, frown, so I see it coming. And I started to get this feeling inside of me towards them and all of Canada that… Can I tell this funny part? Yeah, I just real quick, I’m going to take just a moment just to marinate on what’s happening here because picture in your mind what you would be saying to Canadians who just ripped you on TV and then Wes Carter’s preparing his hot questions. Josh is preparing his hot questions. Oh Canada, Alright, we’re almost ready Jill. Our home and native land. Alright, we’re back, we’re back, we’re back. Back to your stadium edition. I’m staring at them, tears are welling up in my eyes and all I want to do is defend myself and having been an attorney, I thought I got this. And nothing really would come out clearly. And I had tears in my eyes and I knew if I blinked, I would start crying so now I look like very big bug eyes. Oh! 15 minutes of this went on. I never got to tell a single story and before I knew it, it was all over. And this is the music Oprah queued up to wrap up the show. Totally clips of the heart. They just queued it up. Okay, so now, Josh, you’ve never been on Oprah. I haven’t been on Oprah. I have not. I have not. Oprah’s people have let me know. I don’t qualify yet, but I am a hoarder. I’m a regifter. I’m a bad person. I’m going to get on that show for all those things. So Josh, what questions do you have for Jill about her Oprah experience before we move on into how she started Rustica? So Jill, and I think it’s applicable for a lot of people out there in just that 1% mentality of you reaching out and being persistent. So in that moment, obviously that’s devastating and not how you wanted to play out, but maybe we could go back to the start of it where you just chose to keep going until you got to over. Four years. Yes. I did not want to finish that, what I called my hobby, of just getting tickets to the show until it had some sort of closure. Every other hobby I did, whether it was tap dancing, I would have a recital at the end of the year. And everything I did, this Oprah, this quest to just get tickets to the show, where I first just wanted to do it, when they kept saying no, we don’t have any tickets, then it made me even more persistent. And I was not going to stop. I should have realized earlier that there was a backdoor. I don’t know why it took me four years, but yeah, I wasn’t going to stop. There’s nothing that was going to stop me unless she closed, unless she ended the show. Now I, Wes, I want to, I’m going to kick you out of here just for a second here. We have Wes Carter here and at any moment he could sue us. I mean, he’s a great attorney. He works with some of the bigger personalities. At any moment, I mean, Wes a lot of times will end conversations by saying, Clay, I’ll sue you later. I mean, you know what I mean? It’s just like there’s that fear that, that it’s a fear. No, I love Wes. He’s a great attorney. Works with Winters and King. And Wes, your law firm, could you share with the listeners about some of the big clients that your law firm has had the pleasure of representing over the years? Sure, I mean we’ve been around for a long time, so way before I was at the firm, we’ve been around for about 30 years now. You look 27 right now, you look good. Yeah, I’m a little older than Jill. And so Bishop Jakes and the Potter’s House have been a long time client. Get ready, get ready. Joyce Meyer. More recently, we’ve worked with Craig Rochelle at Life Church, which is an amazing church here. Founded in Oklahoma, but expanding rapidly now. So we’ve been very fortunate to work with a lot of people in the church industry, a lot of Christian sports players. Done some work back in the day with Dion and Sean Alexander. Dion Sanders? Yeah. Come on! Sean Alexander, the year after he won the rushing title. See, this is the deal. The Rustic Cuff, if you Google search Rustic Cuff and the word celebrities, and by the way, if you care about America, and you have a little bit of energy left to care about the Canadians up there who we protect for free with our military, make sure that you go check out Rustic Cuff. I should check him out. Google search Rustic Cuff celebrities. Jill works with a lot of, she’s around a lot of these celebrity people. Wes, you’re around a lot of these celebrity people. Do you ever get nervous, Wes, before you ask Jill your question, do you ever get nervous where you go, that’s Jill Todes? I’ve never gotten starstruck. There’s still that, well there was one time when I was a little kid I got starstruck. I grew up in Florida and ran into Hulk Hogan in a Toys R Us. Oh, me too. I grew up in Florida and that is where I first saw him. Really? Yes. How interesting. Wow. But since then, just I guess from working around people realizing. We’re all just humans trying to get through life and be happy that Even the stars usually are pretty down-to-earth for the most part. I don’t I don’t if this man was talking to me I Don’t think I could do anything he was rocking the yellow roadster Especially when you’re like five, you know, here’s seven foot We’ve been hanging and banging, brother! Brother, brother, brother, brother, brother, brother, twenty thousand leaves! Oh my gosh, I love Hulk Hogan. I wish that was an audio book. Alright, so what question do you have for Jill about her Oprah experience? Well, I think one of the things that maybe not quite on Oprah, but that struck me is leaving your profession. I hadn’t left it yet. This was the catalyst that caused me to leave it. So I had not left it, but when I left the show and came back and emptied the whole closet out, took everything back over to the stores, emptied the closet out, I decided to never open that closet again. Ever? Not never. Unless God chose to open it up and I would fill it back with something, I was not going to. Do you still live at that house? We just moved. I have a funny story for you. I did not go upstairs at all at a house we owned recently because I didn’t like it. I’m like that. I’m like this room, I can’t have closure here. I cannot go in this room. You still live there? I know. I kept having different rooms in the house though. So I’m like… Why didn’t you like it? I have like a… the labels have to be out. I don’t do well. Andrew knows this. I remove doors. I don’t do drawers. I just do shelves. And so it’s a psychological problem. It’s great for retail, though. That is great. Yes. You know what I mean? So I just anyway. But that’s a that’s a bizarre, dark place in there. Now, I want to I want to ask this, though. So it’s a great segue. We’re going from Oprah unintentionally being mocked by the Canadians, the Brian Adams fans, the Molson Ice fans, the hockey fans, the Beaver fans, the Lannis Morissette fans, the Mounties, all the Mounties are mocking you. How do you go from there to getting Oprah to actually wearing your product, as I believe it happened, the rustic cuff on the cover of Oprah magazine? How do you go, I mean that is a big jump. How do you do that? So at the time I was also teaching at the, I was an adjunct law professor at the University of Tulsa, which was closer to what I felt like my passion. And so when I came home from the show, I decided I’m going to take a sabbatical at the young age of 22. Really? More like 39, 38. I’m going to take… I get my years mixed up. I’m going to take a sabbatical from teaching and I’m just going to stay at home. Can they pay you? Is this a paid, granted leave? Just for the listeners out there that aren’t familiar with this concept of sabbatical. Les? No. No. There was no pay involved in that. That means an unpaid vacation. Yes. No pay involved in that. Got it. Okay. And so I said, that’s it. I’m not doing any more hobbies because if hobbies got me on the stage of the Oprah Winfrey show embarrassed in front of, and it aired three weeks later and it aired three times that year. Come on. 20 million people each time and I know it sounds silly but when you had an expectation that it was going to be such an amazing highlight of your life to be on the couch with Oprah and now when you’re watching it you’re embarrassed by the Canadians which oddly enough is where Clay I first heard you in Canada. That’s hilarious. Full circle moment. So I took a sabbatical five years and one night at two o’clock in the morning. I could not sleep and I said it is time to forgive Canada And what kind of that just happened for a second. I’d let it soak in just kind of a Canada we have no issues with you. I realized four or five minutes ago. I’ve said some pretty hostile things up there, and I know that you could Allow yourself to drill oil you could you could do that and you could decrease that unemployment rate. I know you guys could. It is possible for you not to export your pop stars to us. And you could get your own military that could defend itself. And I know that you have probably a wise reason for not doing so. So I salute you, Canada. Back to you, Jill. I might be banned from ever going. No, Jill’s cool with it. Jill’s cool with Canada. I am, too. I love Canada. I just know they have a deeper, darker, more powerful reason for doing what they do that’s killing the economy of Edmonton. Good job Canada. And I said, I want to start filling that closet back up with something. God, give me an idea that I can start regifting myself. What is an idea of something I can create? Fill that closet back up. And I came to me, I used to work for American Airlines for many years, and I traveled around the country and the world and every country I would go to I would purchase a cuff but not a handcuff a bracelet cuff the bigger the better as a statement for a reminder for the amazing memory I had in that country where do you find a cuff I’m not I’m not a I’m not a cuff buyer I’m a dude I’m kind of a man-bear pig and more of a if a dude is you know you can picture a dude I’m a man-bear pig so I’m way not classy no class at all no class where do you get a cuff? You get them like in a boutique store. I mean it didn’t matter just in any store. Downtown? Yeah, well I’m talking about out of the country. I’m talking about right here now. I mean not not not this is pre-Rustic Cuff. Now we just got a Rustic Cuff. We just find it at rusticcuff.com. But I’m saying back in the day. What’s a… Where would you go to like is it kind of like a hipster store? I had all kinds. You would go anywhere from you know, Saxon Avenue to a little boutique on downtown. And the more meaning it had behind it for me, the better. So I have this drawer full. I opened it up and I said, that’s it. I’m going to teach myself how to make cuffs because I had been obsessed with them. Why don’t I teach myself how to do it? Won’t tell anybody about it. And then I will start filling this closet back up. And then God, you can just take, you know, you can direct me as you want to. I’m tired of just not, I’m tired of not being creative. Do you pray? I absolutely do. You do pray? Yes. And when you pray, for those out there that don’t pray or maybe pray and go, is this on? God? Hello? God? You know, what do you feel like? You hear back? Do you hear back? Do you pray and you hear back? You know what? When I prayed that night, it was as if, I know this is gonna sound crazy. No, no, no, this whole show is crazy. Every step I’ve ever taken is not because I’ve heard an audible voice. It’s because I feel like the light is just shining on the path. And if it’s dark, I’m not walking down that path. If it’s light and the door is open, I walk through it. And I always feel like God is just nudging me, like this knower I have inside of me. It’s like a magnet. It pulls me to that. And that night it pulled me to that drawer that I had the cuffs open it up and I sat down at the computer and I googled everything that I could find on how to make cuffs I Could not stop I could not sleep from that moment on I was so determined to do this and not for money’s sake not I did I hated the word entrepreneur Everything that had to do with entrepreneur had to do with work and my life up to that point work meant Something that I have to do and something instead of something I get to do. And all I wanted in my whole life, all the reasons I did hobbies every year, is because I just wanted to find something that I got to do. I wanted to wake up and say, I get to do this. My whole life, all adults would always say, I have to go to work today. Not that anybody out there cares at all. I know there’s one guy who cares out there. But we had Daniel Rabbi Lappin on the show, which everyone cares about, but very few people like this part of the show. But the Bible originally, Wes have you read the Bible? Are you aware of that book? Once or twice, yes. Okay, an ORU, I had to read the Bible so I wasn’t even a Christian, I was just going there because I thought it was like a safe place to store my DJ gear in a safer environment. But I was going to ORU, wasn’t a Christian at the time, and I had to read the Bible so I thought okay I’m going to actually read this thing, take notes. And I discovered that book was written originally in Hebrew, the Old Testament. And I thought, what? So I started looking up what words mean. And one of the words that blew my mind at the age of 18 was the word work in Hebrew means worship. Work means worship and worship means work. And I was like, I don’t get it. So I met one dude who happened to be a very successful entrepreneur who was Jewish. And I said, I’ve got to understand. In Genesis it says you’re supposed to work six days and rest on the seventh. It says it in Exodus as well. And it also says work is worship. Can I please understand this? You’re a Jewish guy. Everybody I know who’s Jewish is successful. Why? And he says, well, we work is under the Lord. It’s a worship thing. So it’s like we just do our best because that’s we’re supposed to do. It’s not like for money. But by the way, in Hebrew, the word money means certificate of appreciation. So we believe you get appreciated if you do a good job. And I’m going, I just blew my mind. The concept of work not being something I had to do, something I wanted to do. That right there is a knowledge bomb for somebody. Because you work now, I know Jill, that’s your worship. I watched some of those social media videos you put out there. You encourage so many women. It is awesome. The funny thing is I grew up in a Jewish home. My mom and dad were both Jewish. I got my ancestry results yesterday. Can I tell you what it said? I have a twin brother and he encouraged me to do it because he had just done it. I’ve never seen anybody’s that said 100%, but mine said 100% European Jewish. Really? I know that has nothing to do with what we’re talking about. Are you 10% Mormon? Yes. So did your twins come back the same? Yes, it came back the same, but I had heard that there was a possibility that it could come back slightly different. Anyhow, so yes, I knew what you just said about work being worship, but work for me was never worship. It was always something that I dreaded. And so now for the first time, this thing that I’m doing, creating cuffs and filling this closet back up, it suddenly became worship. It was like I was worshiping God. He gave me the idea and I just did it with no clue why I was doing it. If I had to have a reason why I was so obsessed with this new work that I was doing, I couldn’t have started because I didn’t have a reason why. No clue why I was doing this. You obsessed about rustic cuffs and the way that Hulk Hogan obsesses with the use of the word brother. Let’s listen to Hulk Hogan. I’m aware of how destiny is going to take its course, brother. Bro, brother’s bra. Brother’s brother. Brother’s brother. Brother. Brother. Brother. Brother. Brother. Brother. Brother. Brother. Brother. Brother. Brother. Brother. Brother. Brother. you to interrogate Jill with more questions. Remember, you’re an attorney, so you’ve got to get into that really good interrogation. A lot of the listeners out here can’t picture it, but we are interviewing Jill right now in a room with one light bulb. It might sound like there’s an office of people around us, but that’s the sound of the water board getting ready. So get ready. So here we go. How did you get big-time celebrities? Well, first off, let’s list the big-time celebrities who have worn the rustic cuff. Let’s just fire off some of those. You’re not a name dropper, but I am. So you name, drop the names, and then tell us how it happened. Because I want to know about the luck, you know, with the strategy. Talk to us, I mean, big names. Who’s wearing rustic cuffs right now, or who has worn them? I mean, who I think is big may not be who you think is big. I think everyone’s big. Wes is big, but small. You’re big, but small. Josh is big, but small. Small people, but big personalities. Wow. Let me just say this. This week, actually on Friday, we got a request for a custom cuff for Beyonce. Really? Yeah. That was exciting. Did you call her B? Yes. Yes. I did. It wasn’t from her. I can’t say who it was from. Yeah, sure. I’m trying to trick you into giving that information. who is giving it to her in two weeks and they requested custom cups for Beyonce. And that was exciting. But so, some of the names… you know, this makes me feel uncomfortable, but I’m going to do it for you. You’re not… You remember Brian Adams from Canada? Yes. Everything I do, I do it for you. Okay, you’re doing this for me. There you go. I’m doing this for you. Yes, right. Well, I’ve mutually benefited. Here’s some of my favorites. Harry Connick Jr., Lionel Richie, Miranda Lambert, Michael Buble, Kathy Leigh Gifford, I love her. Sheryl Crow, you know, name some of your favorites and I’ll tell you. I think Carrie Underwood. I think you said Miranda Lambert. I think a lot of country people. Trisha Yearwood, Tim McGraw. Anybody who was one of my favorites? What about Hoda? Hoda, yes. Jenna Bush. It’s really not… For me, I just sat down and I said, who do I love and how can I get them a Rustic Cup? Not because I want them to promote it and never ask them, but it became this really fun challenge for me. And so I had this big white board like you have right there. And one night I sat down and I wrote everybody’s name. And let me tell you, I didn’t have any money starting this company. I had $250 that I would go to the leather store, buy the stuff, and then I’d sell it for $38. Quick time out, is there a leather store? Yeah, Tandy Leather. Like a lot of times I’ll say, Andrew, I went to the toilet store and this is sort of a funny transition, but there is a leather store. There’s an actual amazing leather store here in Tulsa called Tandy Leather. So you went there, bought the supplies. Bought the supplies, would come home, make something, it would take me hours to make one. And I set $38 for every one of them, no matter whether it took me five minutes or five hours. And because, you know, I was, this was, I was not a business, I was a communications major. So I didn’t, it wasn’t about the money. I just wanted enough money to go back to the other store. I had my big whiteboard and I said, I am going to get online and I am going to find out who every single one of their stylists, agents, or managers are, and I’m going to write them a letter, and in the letter I’m going to start off by saying, my name is Jill Donovan, and I am an adjunct law professor. Because I knew if I wrote that, they would read past that first line. There we go. See, that is the, if you’re listening out there today, this is where the passion meets the detail, okay? The gap between your big vision and the execution of your vision are these details. And if I’m just crazy enough and funny enough from time to time, maybe we can get the amygdala’s engaged and we’ll learn something while we laugh a little bit. But seriously, this is where the detail matters. This is the pithy little intro that’s big. I knew if I said I’m a stay-at-home mom and I love your client and I craft, they would just, they would, and that’s actually a wonderful thing to do. But I knew that I had to have something to where they thought they were in trouble and wanted to keep reading. Wes, I’m going to use that line. I’m going to say, I’m Clay Clark, I’m an adjunct law professor and I want to have you on the Stayed Home Mom. Tell all your staff to start reading that line. They don’t have me on, they don’t offend anybody. This man clearly says he’s a stayed home mom. We’ll start our own online law school and make you all professors. I want to clear something up. I was a stayed home mom. I love stayed home moms. So I’m just saying to get them to read, I wanted to put some fear in them. No, I love that. But I think if I sent a picture of me saying that I am a stay-at-home mom, I think people would respond like, we don’t want to offend this guy, let’s get him on the show. Okay, so sorry, Jill. You’re welcome for that. And so I wrote every single, I signed up for the service that I found their email address. I wrote as many agents and stylists and managers as I could, and I sat back and waited for the emails to come back. And out of, I don’t know, my first 40 that I wrote, I heard back from about 30 of them. Oh, Billy. Oh, Billy. And this is how, this is my very first one. It was from Miranda Lambert’s manager, and he said, I will be seeing Miranda next weekend if you mail them to me here at this address wherever he was that he lived I will I will personally hand them to her because my my email to him wasn’t like I’m a huge time fan I’m a huge fan of it was just a very basic Hey I make custom cuffs on the side and I made one for your client and so I’ve Researched every detail about all of these different people that I had watched on TV that it helped me Create all these cuffs in the middle of the night. And I made each one of them 8 to 10 cuffs. And I knew that I did not want any of them thinking I made this in my back bedroom. These are big time people who could have anything they wanted. I found a man who made the most amazing wooden boxes and had him put my logo on them. No sticker. I mean I’m talking carve my logo into the boxes. I looked like I was in the middle of New York City at some big time boutique store. Not in my backyard. Your initial video you made for Rustic Cuff, by the way, is great. That video is hot. Which one are we talking about? The one with the subway. Oh gosh, you remember that? The dude on the subway with the Rustic Cuff. It’s like a love story. That thing. I know it doesn’t play well because it’s an audio only show, but that video, that’s a tear jerk. That’s so funny that you’ve seen that. That’s a good one. Everyone has to see that. You’ve got to go look up Rustic Cuff on YouTube. Watch that thing. Now Wes, I’m gonna give you a second just to prepare your question for Jill here. As I dedicate this song to Jill the Thrill. A 24-year-old lady from Tulsa, Oklahoma who’s built this great company called Rustic Cuff who doesn’t want to name drop because she has, I don’t know, class tact, you know, these sorts of things. I’m going to dedicate this song here to Jill. Here we go Jill. This is for you. This is Brian Adams, our Canadian friend. Remember Robin Hood? Remember Robin Hood? What a great show that was. Kevin Costner? The one movie where he decided to act? Great job, Kevin. Okay, back to you there, Wes. So I’m curious, you know, you’re starting this new business. At what point did you realize this isn’t a hobby? I need to start an LLC or a corporation. The lawyer in you kicks in, I’m sure, at some point, saying, wait, I need to probably get some ducks in a row here. This could be something. When my husband walked in the bedroom and said, you haven’t fed our children in three days, he said, now you’re selling these, right? And I said, yes. And he said, now you’re keeping track of everything you’re selling, right? And I said, mm-hmm, absolutely. It’s all right here in this drawer. And he said, it’s time that we don’t get in trouble with the IRS in any way. Always a good idea. You need to, it’s the one thing I remembered how to do as an attorney. Dream killers. I LLC’d myself. Yeah. And even then, that was not exciting for me because when you take a hobby and you turn it into a job or a passion and turn it into a job, it loses its flavor. I’ve seen it happen and I did not want that to happen to me. I wanted to keep it as my get-to. I wanted to keep it that way, but I knew that I had to do the right thing and turn it into an actual business. I thought, as long as I don’t hire anybody, it will still stay a hobby for me. I don’t want to hire anybody. Somebody from ABC came through Tulsa and saw a picture of Miranda Lambert wearing it in somebody’s store and she said, who is this and who is it that’s making these cuffs and why is Miranda wearing them? And they got my phone number, ABC, Good Morning America, and said, would you like to sell your cuffs on our show in two days? Get out of here. How many can you make in one day? I have a question. About four hours each. I said, 1,000 in a day if I stay awake for a whole day. I want to get into how you did that, but I want to take a quick little side detour to ask you this question, Wes. All right. And Jill. Simultaneous. I want to get Josh’s take on this, too. So this is going to be like a three-way, triple threat question here, okay? For a lot of… If you remember, if you were a kid, and you’re about 40 now, okay, 45, when you were a kid, your dad, he was a good guy, your mom was a great person, and we would talk to each other. It was weird. Mom and dad, they would talk to you. I know people can’t relate now, but you would talk to your parents. And then your parents, who would show up, sometimes not wearing a seatbelt or a helmet, they would pick up, they would drive a car without a helmet, Wes. It was crazy. They would come home. They hadn’t spent five hours on Facebook. They were actually at their job working, not on Facebook at work. I know that’s a controversial idea now, but they’re actually at work working, not on Indeed or Craigslist or Facebook. They come home and they’re like, let’s go to Blockbuster. Remember Blockbuster, Wes? I do. And you’re going, Blockbuster? Yeah, dad, thank you. And he says, what we’re going to do is, we don’t know about gluten and organic. We’re going to go get buttery popcorn, enough popcorn to kill a man. But we didn’t know it was bad. It was good. He gave you cancer too, now I guess. And we’re going to rent the Nintendo Entertainment System, the Power Glove, the gun, the whole thing. We’re going to play that thing for two consecutive days while we’re eating up one pound of Twizzlers, all this coffee, and big massive, you know that is oversized, like movie theater sized candy? Yes. And you would play that game, and you would play, and you’d play yourself into like a sugar induced coma. And you’re just playing your, you’re playing, and then your mom comes down there, because you don’t own the game. We didn’t have games then What right? Yeah, I’m back. Yeah, it’s your mom’s like you haven’t been outside for 48 hours It’s almost Sunday night here, honey. You need to we need to go to church for the second time today So take it as you you kind of zombie mode go to your second service of church and you go and you come back into Your just ten more minutes just ten more minutes. You’re playing and it’s a game. You’re playing the game, you’re having a great time, and then all of a sudden you go, crap, I’m 40. Where are all the blockbusters? And I think a lot of people don’t view their life as a game, and for me, and you know this because you’re my attorney, I view business as a game, and I frankly don’t care about, like, if I lose, if I lost Nintendo or Mario, I didn’t cry. I took the high move. If I was playing against you in a game like hockey, you know, and I was losing, I’d reset that thing. That was the high move. That was the ethical move. If you’re behind, you just reset. You don’t get mad, you just reset, and the other guy gets mad, right? But now as adults, a lot of adults don’t view it as a game. It’s like, oh, my profession, what do I wanna do? And someone at work laughs, and people go, why would they laugh at work, oh my gosh. And then you say something, how was your weekend, Bob?” And Bob says, I don’t want to offend anybody. So it was good. And then Sarah’s like, I’m offended. I didn’t have a good week. It was, it just was. My weekend was. Sarah, is that okay? Right? And give me a side hug, Bob. It’s so politically correct. So stupid. So afraid of offending. Wes, is business a game to you? Is it not a game? When did it not become a game? Talk to me about, you know, when life became real. You enjoy your job. You take it seriously, but you enjoy it, man. I do enjoy my job, and I’m one of the lucky few that probably enjoys practicing law because I have met a lot that hate their job, practicing law. I love that. Or recovering attorneys, as we call them. They’ve gone into a different profession. I don’t know if I’d say it’s a game to me, but you have to, at least personally, I have to make sure I don’t wrap up my identity in my profession. I want to argue with you. Because eventually I’m going to lose. I want to argue with you. You played games. You played sports, didn’t you? I did. You wanted to win that sport, didn’t you? I did. You played hard. You fight for your clients. I watch you do that all the time. Are you perfect? No, but I mean, you fight. It’s a game. You want to win that game. Yeah, but my personality, I played rugby in college. I played rugby for four years. And kind of like football, most people would get angry. They’d listen to angry music. People would always make fun of me because I’d be on the field knocking heads with people with this giant cheese grin on my face just loving it. I just love the game. That’s not a thing of law. I mean, it gets nasty sometimes, but I enjoy doing it. It’s calming working with you though because you’re always like, here’s the situation. Right. It’s not the end of the world. It’s not the end of the world. You can take care of this. If it is the end of the world, we share the same fate. And you still have your family at home. You get to go to heaven. Right. And well, some people. Well, Wes has represented me through some stuff, and I can just say every time he’s calming and it’s a good energy. I started off the show talking about it. Your energy, I’ve only spent probably 15 hours with you in my life, but there’s this energy, the frequency I pick up on here, and I like it. And I think a lot of it too is who you surround yourself with. Your workplace, who you work with has such a profound effect on how happy you are. And so that’s one of the things, if you’re the person hiring, you’re the entrepreneur, you have to understand, you got to get those downers out of there. Those people that are going to, they turn to cancer and they just, everybody starts biting at each other’s heels and click it up. If you can get harmony in your workplace, you’ll not only be happier, you’ll be more productive. Well, Jill, now you’re in this Drake phase of your career. You have to delegate, elevate, the whole deal. You’re listening to Drake every day. Delegate, elevate. That’s the first thing I thought when I saw Jill was, oh, that’s a Drake fan. Drake. No, but you’re getting very good at the system. How many people, can you share how many people work with Rustic Coffee? Are there six people, two people? After that one day on Good Morning America, it sold 2,000 in a day, and I knew that I could only make a small handful, I started to have every friend I knew, every ex-boyfriend, mother, you name it, any female, any male, anybody who could sit in my house to make these, and those people turned into employees. And then it went from one to five to 20, and now we have 130. You know, one of my clients is right next to you, Kirkpatrick and Lye. Oh, yes, that’s my dentist. Yeah, and I thought, and I’m just telling you, I mean, if you want to do, you know, because like, what is it, Putin? He just moved in his tanks and he’s like, hey, you know, we’re not taking over. Oh, Crimea. For a country, we’re just occupying for a while. We’re hanging out. Oh, look, it’s part of our country. You ever thought about doing that to the Kirkpatrick and Lye? Is that your dentist? Orthodontist. You should take over. You just move in there. I’m sure Joe would appreciate it. Right when we leave here we’ll go do that. Okay, so tell me now, the game of business, do you still love it like you do? I love it. And I know this sounds crazy and I know people are going to think it’s not true. I told myself that if it got to a point where I just got back to that I had to do it. That it wasn’t for me anymore. If it became a had to. And there have been some very difficult times. Mountains and valleys. And every single day, it is still a get to. Because I think when you fall in the middle of that thing, your passion and mind just happen to be this. It could have been anything. It could have been rubber bands. It didn’t have to be cuffs. It was just getting to do this with a family of people. And I can’t, I have to say this one part. No, say it. When that closet got to overflowing, I still didn’t have any employees, and I said, what am I going to do? This closet is overflowing now. I felt like I was supposed to start giving them away. Really? Yes. Giving, regifting them, if you will. Are you against that old profit thing? Are you Canadian? I’m a little Canadian. And I decided I would take three at a time, put them on my left wrist and I would go out wherever I was going about You know my the course of my day and I would give them away and I would not come home at the end of the Day until they were given away. I ran into somebody who recalls you actually doing this that can verify this There’s somebody I don’t know or somebody I know who knows you who somehow that happened to them Yes, and it’s give it to you But it was like and I think the one of my friends his wife she does some modeling, Miss Mathurin there, Shalom. I think she might have been in a commercial. It made me cry. She’s beautiful. Yeah, I mean, so do you still do that today? Still do it, as do all my employees, but I have to tell you really quick about the first one. I went to the grocery store and I said, okay, this is the first time I’m going to give it away to a stranger and I’m not going to say I have a company named Rusticoff. It was just not about that. And I saw a girl checking people out and I said, that is the first one I’m supposed to, a random stranger I’m supposed to give this bracelet away to. And I walked up to her line. There had been seven people in her line. I kept counting because I wanted there to be nobody in her line. And when I got up to the front of her line with some groceries, I turned around, there were still five people behind me. And I very quietly pulled off the bracelet, handed it to her and I said, I just feel like I’m supposed to give this to you. Now real quick, a lot of our listeners are having a hard time processing how that was received. I’m going to cue up two audio clips, and you tell me which one sounded more like that moment, okay? So you walked up, and she’s a cashier, is that correct? She was a cashier. Did it sound, did it feel like, did it kind of sound like this right here? Kind of a… A little bit. A little bit ominous? Was it kind of scary? For me, yes. Was she like, why is she walking close to me? What is happening? Did it feel like that? Was it like that? Or was it more of like a… I mean, how do you do it? What was your first one? It was the first one. That music, the very first thing that you played was playing in my mind. I handed it to her and she started to cry. Really? Broke down, started to cry. And then I turned around and looked at the people looking at me making this girl cry. And I said, Ma’am, are you okay? And she said, I’ve never seen you before in my life, but yesterday I was diagnosed with breast cancer. And while I was in the doctor’s office and he had just given me the diagnosis, through my tears, I prayed and said, God, would you give me a sign of hope that everything is going to be okay? And I looked down and saw that I had given her a pink one without even realizing it. And she looked at me and said, thank you for being that sign of hope. And it was in that moment that I knew that all the pain I had gone through and the embarrassment and the just shutting down of who I was, the creativity was all worth it for that one moment of this girl asking God for hope the day before in the grocery store. And from that moment on, I said, OK, God, I am totally yours. I will give a bracelet away from now on till the day I die and every single person that works for me can have that ability to do that. And so yeah, let me brag on Joe. We’ve this is our first time to meet, I think, but I represent a lot of charities. So I’m at a lot of charity events and rustic cuff has become a mainstay for the silent auctions and the giveaways. And those things will raise more money than a trip to Italy. True. There’s cocaine right in the middle. So I’m just telling you, I think you’re donating a lot of that for charity and raising a ton of money through those kinds of things as well. I told, I didn’t tell Jill I was going to play this audio clip, but I have an audio clip. I believe it was procured, this is Jill Fields when she gives away something. So I’m going to cue up this audio clip and then I’d like Josh to steal your mic just for a second here. Not the thunder, just the mic. I’m going to cue up the audio here. Josh is you, because you have a company called Living Water, you named your company a certain way, you also believe in giving back and helping the community. So I’d like you to talk about the business game in just a moment. I’m going to cue up this audio clip and I ran this by your assistant, your life coach, your best friend Jordan. But I didn’t look at her. I didn’t say it to her, didn’t mouth it to her. I could feel that she was like, yes, play this. So this is audio, what I believe to be Jill’s reaction to giving people rustic cuffs, how excited she is. So here we go. Let’s get up here. Here we go. Oh, man, that’s cold. I’m dancing like I’ve never danced before. Ha ha ha! Ha ha ha! Was that the wrong clip? That is it. I think that was me at Big Splash. That’s what that was. So Josh, you enjoy your job. It’s a game. It’s fun for you. You like it. Maybe not a game. It’s a sport. Maybe not a sport. I don’t know what it is. How would you describe it? Because you love what you do. Oh, I absolutely, absolutely learned a long, long time ago about the have to versus get to mentality. You just ditch it, but you like it. I love it. I adore it. I mean, it’s the game to me. So I love the sell. I love the satisfaction. I love the reviews. I love the domination. I mean, it’s not a really popular thing to say. So we are a Christian company, and I’ll jump to that in a minute, but I’ll talk about the other side. So I want everybody to eat. I want everybody to be happy and healthy and pay their bills, but I want to be the only sprinkler company in the world. It’s like a crusade for you. I mean, so I want everybody to be healthy, but to me it’s about winning. Now, there’s a whole other side of our company, and I have a very distinct calling. I believe I was put here to make money to give it away. I read David Green’s book, and you know, giving all away and getting all back, and I fully, fully, sincerely believe in that. But I also believe that if you play the game, you play to win. If we’re keeping score, then play to win. My son played hockey for a while. They didn’t keep score at a young age. They thought the kids would get offended or upset or cry or God forbid, go eat some gluten or something if they lost. And so we’re like, no, we don’t want kids to go eat gluten, so we won’t keep score. We don’t want depression. So kind of a bad thing. But I do have an awesome question for you. You ask her a question you want there, and then Wes and I are going to interrogate her about this book before she kicks us out of here. Awesome. So real quick, Jill, I know you’ve been on for quite a while. Thank you so much. My wife loves your stuff, and I’ve noticed as we’ve gone through the experience and all the things that you’re super intentional about the packaging. Super intentional. Like the little pillows and the little… It’s amazing. And my wife has every single one of them still saved. What’s her name? Her name is Amy. I love Amy. So, hey, there’s a shout out, honey. Hi, Amy. So, but anyway, with that being said, so I’m sure you were super thoughtful and intentional about that. So for a lot of people out there who are looking at brand recognition and branding their company and the advertising and the marketing that they do, what’s the best advice you can give people like us? We’re trying to build that brand number from day one. I knew that if I met somebody and I handed them a business card that was flimsy and that was not up to par with who I really even wanted to be about. I wasn’t yet. That was all they would remember besides my interaction with them. That’s what they would take with them. So from the business card to the stationery, I would write to them a letter on to the boxes. I was obsessed with Giving them something That was never less than excellent that they would enjoy the packaging as much as they would enjoy the product because I had Purchased a necklace and at the time I remember buying it thinking this is like the most expensive Necklace I have ever purchased for myself and they put it in an organza bag. And it’s weird, it devalued in my mind that necklace that I had just spent money that I had worked really hard for. And so I wanted the packaging to be so Apple but better than Apple-like that you couldn’t throw it away. Jill, this is fun. And I don’t think we ever talked about this before on video or in an interview, but Steve Jobs talked openly about he wanted the iPhones to look, the packaging to be so good that people would not want to throw them away and they wouldn’t know why. Wait, did I just quote Steve Jobs? I think you did, through osmosis. And Elon Musk writes here, Elon Musk says, brand is just perception and perception will match reality over time. Sometimes it will be ahead, other times it will be behind, but brand is simply a collective impression some have about a product. And I would just say, you’ve got to take what Jill just said, get the transcript of today’s show, put that hashtag, put that on a t-shirt, buy some rustic cuffs. Can people auto-ship? Like if people want to buy a daily rustic cuff, just to kind of auto-ship, can they do that? Are you okay with that? Yes, they can do that on a daily basis, on a monthly basis. Okay, now Wes Carter, we’ve got time for you to interrogate Jill with two questions, and I’ve got the time for one question for me to interrogate her. Then she’s going to kick us out of here. Probably one of my questions would be is coming through those peaks and valleys to where you are now, looking back, you know, someone who’s in a job they don’t like, you know, kind of in that rut that we have friends and family in, what’s your best piece of advice as to how to make that decision? When to make that jump? How to make that, you know, what kind of does that decision tree look like? When to leap. When to leap. When to make that leap of faith to follow a passion as opposed to staying in something you’re not enjoying doing. You know, I think that most people don’t leap because they don’t think they are a qualified B, have enough money, and see that they will fail. They just don’t leap and it is so much easier to stay in the job that I’ve had for 15 years because I have four weeks of vacation. Come on baby! I have worked for and I almost I almost am going to get that fifth week. Why would I leave to do something that brings me joy? When I can do something that I am just fine with? And I I would say ask yourself the question do you want to live the next 20, 30, 40 years doing something that doesn’t bring you true joy? Because even if it is something like digging ditches, whatever it is, it doesn’t matter what it is. It doesn’t matter whether it’s selling rubber bands or litigating, it doesn’t matter what it is. If it brings you true joy, I would start preparing to take the leap. Otherwise, live in complacency. It’s like babies. You’re never ready. You’re never ready. I feel like passive aggressiveness, Wes, is how I’m going to get Jill on the show again. So let’s try it. This is like this is a poppist. I’m not actually doing this. It’s just this is what I would do. This is how I would do it if I were to ask you. If I read this book cover to cover, because the book is The Forge written by Mary Lou Rhetton. That’s the full circle. The kindness effect, your book, you just gave me a copy. If I read this book, The Kindness Affects the Experience the Power of Irrational Giving, will you be on the show again if I do a whole show breaking it down? I mean, if I were to ask. I’m not asking. If I were hypothetically. If you were to ask. If you were to ask. Jill, will you be on the show again? I couldn’t say no. I can never say no to you. Yes! Nobody can say no to you. Yes! He does have that weird power, doesn’t he? Yes, I know. I love that. This is how I got married, too. I’m like, hypothetically, should I? I love that. Love that and hate that about you. At the same time. So this book, The Kindness Effect, a lot of people are going, you know, hey, this book, I’m going to buy this book. So that might be $20, $15. That’s a lot of regrettable burritos. I mean, I’d have to not go to Taco Bueno twice. I mean, why should someone invest in this book? What’s this book all about? The book is separated into three sections. The first is the story of how Rusted Cuff got started, some of which you heard today, but not all the details. The second section is a quote from one… Every chapter is one of my favorite quotes, and it tells stories. Like, one of the quotes that we put on a cuff says, one day at a time. It’s our number one sold cuff, one day at a time. West, you can vouch for this legally speaking. I’m not quoted anywhere in here. And you’re on chapter 8. And underneath every quote are some amazing stories, not just from things that have happened in my life or my business, but other people that are in my life or that I’ve come into contact with. And it is a really great, easy read. And the third one is about how to put it into action. Part one is the story, your story. Part two is about… All the quote cuffs we make and the stories that are based off of those. And then third, how you apply it. How how are that national generosity actually changes your life? Andrew, I know how the publishing industry works, and I want Jill to make one or two dollars right now. So go on Amazon, buy the book. Her life coach is here with us. Jordan River. She’s watching, judging and reffing. Get the book right now. Buy it. Leave a review about how what a great American Jill is. And I will read this book and I will not reach out to you again. I don’t have you until I’ve read the book. I’m going to have highlights everywhere. And this might be a long form. This might be like a Charlie Rose. This might be like American history. This might be like a 10 part series. But I will I will have questions for you. And I commit to reading all of your book. He will. He’ll have a highlighted and noted and dog eared. Can I I have to I can’t leave here without telling you the final full circle moment. Can I three or four years ago? Might have been four years now. I got a letter from the Oprah show. I had not been in any contact with them. And it was a magazine, March issue of that year, and it said, Dear Jill, thank you. I wanted to tell you that you have been chosen to be on, Rusty Cuff has been chosen to be on the wrist of Oprah for our March issue. Get out of here. And had not sent her things, and when I looked down at the cuff, it was a cuff that her best friend Gail King would wear on the CBS morning show. And I just decided to put the pieces together myself and imagine that Gail King re-gifted that cuff to Oprah. And now Oprah, without even knowing it, knowing the story, I don’t need for Oprah to know the story, none of that was her fault, but she is wearing a re-gifted cuff on the cover of her magazine. And it was God’s way of saying, you’re right where you’re supposed to be. That right there is amazing. And I’m gonna give you 4,716 mega points right there. And now Wes, you have the final question for Jill the Thrill. I think, you know, from our listener standpoint, you know, about great answer on, you know, the timing of taking that leap of faith. What about just other business advice? I mean, the book will tell them all about the generosity part of it, but starting a business all on your own and watching it grow and those growing pains, I mean, all the things you must have gone through from starting to now, what’s one thing you would tell someone that’s in those infant stages about, hey, if I just had this in my ear, this one thing I would have done different, and what’s a good little nugget of information for listeners? If you’re thinking about starting a business or if you are and you’re stuck, you only have the capacity and the talent to do so much. I would surround yourself with people who are excellent at the things that you know you are not. Whether or not you pay them or whether you just, just, I mean there’s so much that you can listen to now. But even just listening to Clay’s podcast is so life-giving people and speaking into helping you move forward, then you’re around the wrong people. And statistically, this is not maybe encouraging, but I wanna encourage you, because I promise it’s not that hard, but just in America today, we have about 327 million people-ish right now. And according to Forbes, about one out of 10 of you will start a business this year. And nine out of 10, not of our listeners, but nine out of 10 people who start a business fail. And when you look at why they fail, and I’ve read so many studies about this, basically you discover that 1% of Americans will have a successful company. And you go, well why did they fail? What happens is, when you start a business, you have to understand that success is eccentric. It’s not normal. It’s not the default. You just can’t work like an employee and own a business. You can’t put the half level of passion in and get the whole result. You’ve got to surround yourself. Your network is your net worth. And when you’re around people who are at that frequency of a Wes Carter, who is not a typical attorney, is how I describe him. He’s not a typical attorney. I said, what does that mean? I said, he doesn’t talk down to me. He’s kind. He’s very courteous to my wife, he’s responsive, he loves his wife, he always speaks favorably of his wife. Check that out, he always speaks favorably of his wife. When you’re around people like Jill and Josh, it is so fun, it’s just fun, life is fun, it’s great. It’s like a blasty blast, it’s like a third grade birthday party with a GI Joe theme, the whole thing’s great. But it’s not great when you’re around people that are negative. No matter how much money you have, am I correct Jill? No matter where you go, no matter where you go skiing or camping, if you bring negative people, does it not ruin it? Yeah, I’d rather be alone. So you’re around great people, and I just want to say a big shout out to the Rustic Cuff team. 130 great people. How many males did you hire? Two. I’m sorry about that. It’s so hard for me to say. On behalf of this man, I’m sorry you had to hire those two. On behalf of Team Man, we don’t have a plan. We’ve been chasing women around for years and we don’t know what to do once we catch them. I’m sorry. We love men. I know you do. I’m just saying we’re trying to upgrade. What Wes knows. We’re trying to work through it. We’ve got some stuff we’re dealing with. Men, we’re on the verge. Wes, are we on the verge? Yeah, I mean, you and I, we’re just lucky to have good women behind us to keep us in line. Dr. Z’s given our wives the wrong prescriptions. It’s like my wife and his wife had the wrong ones. They’d swap. And so my wife hasn’t seen me for a couple of decades, really. It’s working out great. Thanks, Dr. Z. And Jill, we have to end each and every show with a boom, which stands for big, overwhelming, optimistic momentum. And so now, without any further ado, Wes, are you ready? I’m ready. Andrew, you’re not mic’d, but are you ready? So ready. That’s impressive. Jordan River, are you ready? Yeah. OK. And Jill, are you ready? I’m not ready, because there was one question you said you were going to ask, and you missed it. And it was my favorite question. Oh, I like that. You ask every person that comes on here this question. And I was so ready for it. I knew I was going to screw this up. No. No. I do like to ask people. A superpower question. Well, idiosyncrasies. Yeah. And OK. OK. You’re just so interesting. I have so much to cover. And okay, okay Just so interesting. I have so much to cover. Um, okay, here we go Steve Jobs wears the same thing every day true or the same thing every day He still wears the same thing every day now cuz he’s dead Elon Musk kind of eccentric guy kind of antisocial Most of the people we listen to on this show tend to wear the same thing or eat the same thing every day They have kind of idiosyncrasies that allow them to have, they become their superpower. It’s like Trump always wears the Trump outfit, you know, and he’s got the Trumptastic hair. If you had a friend with hair like that, you’d say, what’s gotten into Bobby? But he’s got that hair. What is your idiosyncrasy, your superpower, that allows you to achieve massive success? I have two of them. Really? Yeah. Wow. I wear two pairs of Spanx every day, and I go once a week to get my hair done, and so I save the time of washing and drying and styling it every day. Once a week? I save hours because I only go once a week and it stays the entire week long. Double spanx? Yeah. Hair once a week? Once a week I save hours. So let’s say naturally straight. No, I go get it done once a week like I’m 85. When you don’t get your hair done like that, do you naturally have kind of a jerry curl look or what’s your natural look? It’s so, it’s like out to here. It’s so, it’s just, you wouldn’t recognize me. It’s big. Yeah, it’s big. Big hair? It’s big, but it’s once a week. It has saved me probably eight hours a week. Really? Yeah. That’s a whole work day. I mean, it’s a half hour day for you, but for most people, it’s a whole work day. Oh, glory. She just saved women out there. How many hours a week? Eight hours a week by going once a week to get it done. That right there is game changing right there. And so now I think we’re ready to end the show with a boom. Double Spanx, hair once a week. Wes, are you psychologically ready now? Yeah, I’ve just got to go find some Spanx now. Three, two, one, boom. All right Thrive Nation, if you’re looking for a success story, something to encourage you that you have the mental capacity and the tenacity to succeed, today’s show is going to be a blasty blast and a show that I recommend that you take notes, you visit the website, you verify that today’s guest is a real person and she’s not a hologram. Dr. Amber, welcome onto the Thrive Time Show. How are you? I’m doing great. So, Jordan, we’ve had the opportunity to work with Dr. Amber here for a while and she’s having massive growth. So before we get into the details, could you describe what makes her great to work with? Because you’re always bragging on her. So what makes her so great to work with? Well, for one, she never misses a meeting. She’s always on time and she always does the action items that I have her do. So whether it’s starting the team, the staff meeting once a week, the daily huddle, getting reviews, video reviews, the group interview. She just does it. And so my understanding is, is Dr. Amber, you’re up, your business has grown as a percentage. How much have you grown? Is it 2%, 5%? What kind of a percentage of growth have you had? Wow. So just as some examples, in December, we grew over like 150%. The month before November we grew, I think it was Jordan, like 280%. We haven’t yet hit the end of January, so we’re waiting on the results for that. But we’ve only been open for a little over one year, and we’ve already seen, I mean, amazing growth. That’s awesome. So you’re having the big growth, and I think there’s a lot of people that view success as sort of a murky, mystical thing. I’ll give you an example, folks. In my family, my wife used to get together with all the aunts for a big Thanksgiving meal once a year. All the women would get together, all the guys would get together for a big Thanksgiving meal, and there were some of the recipes they had over the years that were written, they were passed down from grandmothers and great aunts, and you could no longer read the actual ingredients on the note card. It was just a note card with like the remnants of what used to be words. And I’m looking at it, I’m like, how are you possibly making a pie using this? What does this say? And they would hold it for the nostalgic reason, but it really carried no actual practical value because nothing was written down. That’s how the recipe was. I think a lot of people view success that way. They view it as kind of a woo-woo series of guesswork, and they’re chasing this elusive thing called success. And I want you to know here at the Thrive Time Show, we break down that complicated idea of success into tangible action steps that you can take here. So, Dr. Amber, I want to get your thoughts on this real quick, just some basic stuff. First off, what kind of a doctor are you? I am an eye doctor or also known as optometrist. How long did you have to go to school to become an optometrist? For about eight years. Eight years. And what’s the proper pronunciation of your last name so people can look you up to verify you’re not a hologram? A T-10. Okay, so you went to college for how many years total? Well, total 10 years, but it takes about eight years to be an optometrist. Got it, and so you’re having massive growth, and so I wanna give people just some visuals here. The first thing we have to do with every client we ever work with is we have to sit down and figure out what are your goals? Now, I’m not asking you to share on this public platform what your goals were or what they are, but did you have in your mind, did you already have goals established or is that something that you needed help thinking of? I would say that’s kind of a twofold. We had, my husband and I, we had some goals in mind, but I think it was truly kind of as a new start business, kind of hard to even categorize those goals and really put into perspective how much you could grow and how much you could reach those. So we knew we wanted to get improved, but we were kind of in a rut and didn’t quite know how to do that. Yeah. And enter lovely podcast and actually taking the step to join. I am super, super glad you’re so transparent about this. I know a lot of people feel overwhelmed, and so I’m going to give people kind of a visual here. So step one with every client we work with, and by the way, folks, if you go to Thrivetimeshow.com, you’ll see thousands of testimonials from real people. Step one, we have to establish our revenue goals. What’s our annual goal for revenue, and then what’s our weekly gross revenue goal? Now, step number two, we got to know how many patients we need to see just to break even. Now, Jordan, you work with a lot of wonderful clients. But again, with Dr. Amber, I mean, you’ve been bragging on here for quite a while here. Some clients, they get kind of emotional when it comes down to making the tracking sheet. Right. What’s the process been like working with our good friend here as far as making that tracking sheet? Was it a complicated thing? Was it a multiple month thing? Or did you guys knock it out pretty quick? No, it took maybe like the first meeting, maybe the first two meetings just to nail down everything and what everything meant. And then from then on, it’s just, it’s always plugged in before every meeting. All the numbers are plugged in. So the income for the week, the expenses for the week, the profit for the week, the leads, how much the ads were this week. It’s all plugged in and it took zero time. It took- As far as, you have to measure what you treasure. I mean, that’s a big thing. We all have to measure what we treasure. As you as a doctor, Dr. Amber, how does that help you to know all your numbers and to see it all on one spreadsheet? Absolutely. I have been telling Jordan in the past that otherwise you were just kind of flying by the seat of your pants. I mean, I thought the numbers looked good. We’d go day to day at the end of the day looking at like the actual growth, but you had no way to actually track, okay, how many patients did you see? How many new patients did we see? Where is the money going? Also, just looking at the amount of leads and how that kind of correlates in patterns to how many reviews we got, and then also where all of our like Dream 100 is going, Google, all of that. It just really puts it in perspective and gives you a goal and an actual item to be accountable for. And again, I’m looking at the numbers here. It looks like you’re up about 200%. I mean, and it, because again, you had some months where you’re up higher than that and some months a little less, but I mean, you are absolutely growing. I want people to know this. I’m going to pull this up just to kind of brag on you. This is so important. I want to do a search here. I want to do a search right now. We’re going to go to usdebtclock.org. I’m not trying to depress anybody. But if you go here, there’s a middle column where they keep an accurate track of how many Americans identify as being self-employed. So in America today, with a population of approximately 330 million Americans, we have 9,000,000, 9,000,000, 9,000,000, 47,817 self-employed people. And according to Inc. Magazine, 96% of businesses fail, according to Inc. Magazine. Now, I’m not saying that Inc. Magazine is the end-all with stats. You also have the U.S. Chamber of Commerce with similar stats. What we’re finding is most businesses don’t ever succeed. So statistically speaking, just so we’re clear, if there’s 330 million Americans out there and only 9 million of them are self-employed, that’s like 3% of our population is self-employed. Now, if you talk about 96% of them failing, we’re down to now only 4% of that 3% is successful by default. So again, if you’re out there today and you feel like you’re struggling, don’t feel bad. You just gotta follow a proven system. Now, box number three, Jordan works with our clients to figure out your schedule, your boundaries, how many hours you’re willing to work. We’ve got some doctors, true story, we work with, who say, you know, I’m gonna work three days a week, that’s it. Other doctors say six days a week, some say seven days a week. How important was it for you and your husband and your team to figure out the hours that you would be open, the hours you’re not open, just in terms of just blocking out that time? For me, it’s invaluable. So a little bit of personal story, I actually just got back from, quote unquote, I guess you’d call it a midterm leave, Jordan. So it was actually the only time I missed a call with him was when I was giving birth. So finding the time for when I needed to work and when family time was invaluable. And I think also having that be a recipe where I could still succeed makes it even more important, especially as a mom and a wife, being able to have my own business, but also being able to have boundaries on when I would actually see patients, when I would work on the business, and then when I would be able to go home. This is awesome. Again, folks, this woman has given birth to a baby, which in my opinion, you deserve a lifetime achievement award. Any time a woman gives birth to a baby out of their body, they deserve some kind of lifetime achievement award. But also, she gave birth to a successful company at the same time. So the time will never be just right but everybody out there you got a block out time to be successful There’s never a perfect time You’re never too old or too young or you just got to do it now box number four If you had to figure out your unique value proposition and we had to improve the branding box number five So we look at your website navigation. I care dot-com and a website by the way folks is a little bit like a garden You’re never quite done. You’re always pulling weeds always tweaking as we look at it now I’m sure we’ll catch something we want to fix tomorrow or improve. But the idea is you have to eventually launch, and perfect is the enemy of done. Perfect is the enemy of done. So I want to talk to you about that for a second. I find that a lot of doctors I work with are hesitant to launch the site until it’s perfect, therefore they never launch it. But I find that the clients that are the most successful can launch it and then say, you know what, I’m going to come back later and fix my lobby. I can go back later and adjust my logo. I can come back later and improve the look of my website. Could you talk about the process of launching the website? What was that like to work with Jordan and your team there, our team and your team? It was really helpful. He was pretty confident in us from the beginning. I was, I guess as a doctor, you’re a little nervous and you don’t want to make videos of yourself. I’m a pretty humble person. So that aspect just needed a little push and shove. He’s done great on the website and just basically with our navigation, I care logo using that, but also just capturing what the office is, the energy within the office, and also being encouraging when we kind of find a tune, for instance, our no-brainer and our deal on that, he was really helpful in making that succeed. Now, a no-brainer, I don’t want you to get lost with the language, I’m gonna pull up this diagram again. Hopefully this diagram is helpful for everybody. With my clients, they always tell me it’s like, it helps them so much to see it. After we start the marketing, this is box number six, the three-legged marketing stool, which is how do we get customers? Once the phone starts ringing or once people start visiting the website, you have to have a no-brainer offer that is so good and so exciting that somebody who doesn’t know you is willing to fill out the form. So just let me give you an example. I’m not the only guy, this just in, the only guy that cuts hair in the city of Oklahoma City. So if you do a search for OKC Men’s Haircuts, my company, Elephant in the Room, is not the only company that cuts hair. But if you do a Google search for OKC men’s haircuts, we clearly come up top in the search results. And then people go to the website and they go, I don’t know about this. There’s other options. These aren’t the only people I’m looking at. They’re not loyal to my button. They’re not loyal to my website. And they look and they go, wait a minute, first haircut’s a dollar. I could try that. Because it’s the risk and reward, whether it’s conscious or subconscious. People do not want to have a bad first experience. And I see so many optometrists specifically, and doctors that say, first exam, only $400. And people are like, huh? And it’s not appealing. And people have been having a horrible experience. And they go, man, I spent $400 for a terrible experience. But this is a great offer you guys have come up with. Talk to us about the offer, the no-brainer, and maybe what kind of value that’s had for your business. Absolutely. So the first-time exam and a pair of glasses is $99. We did fine-tune that a little bit. At first, we had kind of an age range on it, since we see all the way from six months up. Since I came back in December, we actually fine-tuned that to be $99 for everybody. It’s been excellent. Jordan can attest to this. Our phones lately are ringing constantly. Like we kind of have a blessing in disguise, a good problem to have. Our staff is really busy with constant calls for leads or even our lead sheet with people that want to know more. It is a great first step as well. So it gets everybody in the door. It’s not a $99 and then end there. We have so many people that take advantage of that as step in the door and then they love our office and the experience and they want to invest more. They get another pair of glasses. They get contact lenses. They say, oh my goodness, at the checkout, they want to schedule their whole family or their best friend. So it has been invaluable to grow up with this. Nothing that we would have ever thought of ourselves. So completely, completely just mind blowing how much we’ve grown since we’ve started using that. You know, one thing about business consulting is it’s a lot like hiring a personal trainer for fitness. They’re very analogous ideas. You hire a personal trainer for fitness and you don’t show up. It’s not something you can delegate. You can’t just say, Jordan, you’re my personal trainer, but I don’t want to work out today, so I’m sending my good friend Carl, my office assistant, he’s going to work out in my place. He’ll do some pull-ups, get him on the burpees, get him on the pull-ups, have him run a lot of crushers, okay? Because I want to get in shape, so really push that guy. And I think a lot of people view business consulting that way. It is a participation sport. It is a full contact sport. And if it wasn’t for great people like Dr. Amber, the system wouldn’t work. You know, and with a lot of our clients, we help them design their office, their lobby. But in this case, with Dr. Amber, she really put a lot of thought into the design of her business. So when we send people into the actual office, they’re having a great experience in the actual location. The sights, the smells, the sounds, the whole atmosphere is great. And a big kudos to you for doing that. Because again, if we help people market off a cliff, we have a lot of our clients, we do the interior design and we help them with that. But there are some doctors that say, I will decorate my own office and it’s the worst thing possible. So you’ve done a great job with that. Now we talk about sales, moving into sales. Eventually we have to sell something. Eventually we have to sell something. So sales scripts, recorded calls, one sheets, print pieces, all of that. How important has it been for you to begin to put in sales systems? Because the word sales for most optometrists is almost like a curse word. How important has it been to put in sales systems for your optometry clinics success? Well, I would say it’s been a pivotal point of growth. So we have lead sheets where we get back in touch with anybody who wants more communication. We have call scripts that make it just seamless for our team from day one even. We brought on a new staff member the beginning of, or pardon me, the end of December. From day one, she knew how to answer the phone. She knew what was expected and how to schedule a patient. She knew about the no-brainer. It makes it just a lot easier because of the small practice that just opened up. I don’t really have the time, nor am I the most useful in training. As well as my other staff, I would rather have them be answering the phone, scheduling appointments, keep doing their job. And then the sales part, yes, no optometrist really likes to sell. We would rather like to recommend or prescribe. But it is one of the few practices, along with kind of dentistry, we’re actually for the profession, yes, I have an eye exam, but we make a lot of our money and a lot of our business by actually selling or the consumer purchasing something. So with the selling process, Jordan would attest to this, I definitely have A-plus players right now. We’ve kind of weeded out the weeds per se and some B and C-plus players, which has been a great stepping stone to a new office. But the energy and the staff really help in the selling for them to know the product, for them to feel confident, and for them to kind of quote the deal. And we have checklists for all of that. They make it really easy on, okay, what’s the price on this? Can they get this with it, et cetera. Now, for anybody out there who goes to, you want to see an example of a system once it’s done, I should say, or is getting closer to done, if you go to eitrlounge.com, folks, and you click on the staff button, I unfortunately cannot give you the passwords to my franchise, but this is what it should look like behind the scenes. You basically have all your documents and all your checklists documented. So as we work over the years with your practice to help it grow, eventually we’ll have every system, everything documented. So my staff, if they’re looking for the opening daily manager checklist, they can just click on the link and bam, all the documents are there, all the systems. And it’s a process, but at the end of the day, what you look for in business is you look for what’s called a return on investment. Many of our listeners already know that, but I want to make sure we’re on the same page here. My game or my goal, my process is to help you bring in more money than you pay us. And so, you know, I hire an accountant, just full disclosure, folks, I spend about $4,000 a month every month on the same accounting firm. I have no problem with them at all. It’s called CCK. They’re an accounting firm based in Tulsa. They do work with clients all over the country, but it’s called CCK Strategies. I don’t make a commission for recommending them, although I’ve asked, but I do not make a commission for recommending them. But I pay about $4,000 a month to them. And you might say, well, why do you pay them every month? Well, because every time I have an accounting question, I can get on the phone and get the answer real quick. And so having those recurring weekly meetings keeps the accounting on track. Full disclosure, I work with a law firm called wintersking.com, Winters King. Again, I don’t make a commission, although I’ve asked, wintersking.com. This is who I use for all my legal stuff. And people say, man, why do you spend four grand a month on your legal and four grand a month on accounting? Are you spending eight grand a month recurring? Yes, because I don’t ever want to get myself in a legal conundrum. I want to stay on top of these things. And I think that’s the same thing with business consulting. We charge you $1,700 a month, 1-7-0-0. Could you speak to, you know, just for the sake of time, what is, when you pay the $1,700, how would you describe the value you’re getting back? Well, the only word I can kind of think right now is no-brainer. Pardon to say it, but it’s kind of a non-negotiable. So the return on investment is something that really can’t be quantified with the growth we’ve had and just having the stepping stones along the way on what we need to do. And Jordan kind of says, it’s kind of like, almost like a rinse, rather repeat, keep doing and you’ll see growth. But I think having him there as a coach and that accountability to meet each week is just the best. I think my husband and I are all in and we would say it’s just part of our business right now. Now, I would tell people if they lived in your area and they wanted to have an eye care experience that is awesome, I would say, you know, hey, it’s $99, okay? So worst case scenario, you go in there and you had the worst experience possible, which you’re not gonna have, you know, it’s just a no brainer. But at the end of the day, you have to try it out, folks. You have to go to the website, you have to look into it, you have to schedule that consultation. But for anybody who’s in your area, what markets do you serve? Can you tell us what area are you in and where can people, what kind of, I guess, what geographical area do you service? So we’re located in Chesapeake, Virginia. We are, this area is part of a seven city or kind of seven suburb area called the Hampton Roads community. We actually have most of the military. We have the largest Navy base. We have an Air Force base just north of us. So we get an influx of a lot of different communities of people. A lot of people who have been here long-term in the Chesapeake area that’s very rural, but growing. We also get people who are from Norfolk, who are from Newport News, who are across the water. It’s really seven cities that is an inner structure of just different bridges and land. Quite different than the Midwest, although my husband and I are from the Midwest. But the Navy is what brought us here, and my husband now is more reserved out of the Navy, active duty, and we just are really blessed to serve a community that supports the Navy and the people in it. And we’re just a quick, brief 14-hour drive from your office. So if you’re in the Tulsa area, it might be worth the 14-hour drive. You’ll have to do the math, folks, but it’s only 14 hours away from Tulsa, Oklahoma. Now, final question I have here for you, and again, we help you with the HR, the hiring processes, the checklist. There’s a lot of stuff we do. I just wanted to be able to celebrate your success and that 200-plus percent growth there. But for anybody out there that’s thinking about scheduling a 13-point assessment, we have thousands of testimonials people can see by going to Thrivetimeshow.com and clicking on the testimonials button. But what would you say for anybody who’s thinking about scheduling a free 13-point assessment? You know, because we only take on 160 clients, so I don’t want to waste anybody’s time. I don’t want anyone to waste their time. What would you say to anybody who’s thinking about scheduling a free 13-point assessment with myself? I would say 100% go for it with the caveat, are you willing to put in the work? Are you willing to be held accountable every week? And are you excited about growing more than you probably could have ever imagined and more than you’ll be able to do on your own? Boom, doctor, Amber, I really do appreciate you carving out time. Jordan, thank you so much for making this happen. Jordan’s always bragging on you and it’s great to be able to celebrate you here on today’s show. Thank you so much. Thank you. I appreciate it. Take care. Bye. Bye. JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Russia, baby. Tim TiVo is coming to Tulsa, Oklahoma, June 27th and 28th. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow come present. A lot of people have followed Tim Tebow’s football career on the field and off the field. Off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out because I don’t know. Well I’m just saying, Tim Tebow is going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russell. Also, this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. Now, we’ve had a couple of presenters that have had a billion dollar net worth in some like real estate sort of things. Yeah. But this is the first time we’ve had a guy who’s built a service business and he’s built over a $100 million net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind 9 Round Boxing. He’s going to be here in Tulsa, Russel, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He has inspired me listening to him talk. Not only that, he also practices what he teaches, so he’s a real teacher. He’s not a fake teacher like business school teachers. You’ve got to come learn from him. Also, let me tell you this, folks. I don’t want to get this wrong, because if I get it wrong, someone’s going to say, you screwed that up, buddy. This is Michael Levine. He’s going to be coming. You say, who’s Michael Levine? I don’t want to get this wrong. This is the PR consultant of choice for Michael Jackson, for Prince, for Nike, for Charlton Heston, for Nancy Kerrigan. 34 Grammy Award winners, 43 New York Times best-selling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s gonna come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say Colton Dixon’s in the house. Yes Colton Dixon’s in the house So if you like top 40 Christian music Colton Dixon’s gonna be in the house performing the lineup will continue to grow Each and every day we’re gonna add more and more speakers to this all-star lineup But I encourage everybody out there today get those tickets today go to thrive time show.com again That’s thrive time show.com and some people might be saying well how do I do it? I don’t know what I do, how does it work? You just go to thrivetimeshow.com let’s go there now we’re feeling the flow we’re going to thrive again you just go to thrivetimeshow.com you click on the business conferences button and you click on the request tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket yep or whatever price that you could afford and the reason why I do that is I grew up without money. JT you’re in the process of building a super successful company. Yeah. You started out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it, and I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton. I met all these people. So, if you’re out there today and you want to come to our workshop, again, you just got to go to thrivetimeshow.com. You might say, well, when’s it going to be? June 27 and 28. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russia Oklahoma. I suppose it’s Tulsa, Russia. I’m really trying to rebrand Tulsa as Tulsa, Russia, sort of like the Jerusalem of America. But if you type in Thrivetimeshow in Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office, and so it’s going to be packed. So when? June 27th and 28th. Who? You! You’re going to come! Who? I’m talking to you. You can get your tickets right now at thrivetimeshow.com. And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s Tebow time right here in Tulsa, Russia. Get those tickets today at thrivetimeshow.com. Again, that’s thrivetimeshow.com. Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years years. 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California, in the beautiful, sunny weather of LA, come to Tulsa. Because last year I did it, and it was damn exciting. Clay Clark has put together an exceptional presentation. Really life-changing. And I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person two-day interactive Thrive Time Show business workshop. That Tim Tebow and that Michael Levine will be in. Have I told you this? You have not told me that. He’s coming all the way from Puerto Rico. This is John Lee Dumas the host of the chart topping EOFire.com podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military and he started recording this podcast daily in his home to the point where he started interviewing big-time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names putting out shows day after day and now he is the legendary host of the EO Fire podcast and he’s traveled all the way from Prince Hill, Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th Thrive Time Show 2-Day Interactive Business Workshop. If you’re out there today, folks, you’ve ever wanted to grow a podcast, a broadcast, you want to get an, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the 2-Day Interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life-changing. Get your tickets right now at Thrivetimeshow.com. James, what website is that? Thrivetimeshow.com. James, one more time before it’s over. Thrivetimeshow.com. I got three strikes, I’ma go for it. This moment, we own it. A, I’m not to be played with. B, cause it could get dangerous. C, these people I ride with. This moment, we own it. Thrive Time Show two day interactive business workshops are the world’s highest rated and most reviewed business workshops. Because we teach you what you need to know to grow. You can learn the proven 13 point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because, as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner and Associates. Look them up and say are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s gonna be the best business workshop ever, and we’re gonna give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person, two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to Thrivetimeshow.com to request those tickets and if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Whoa. Good morning, good morning, good morning. Harvard Kiyosaki, The Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric, Eric Trump. But we’re also talking about money, bricks and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man and there’s so many ways we could take this thing. But I thought since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who’s my age, and I can say or cannot say. What just- Well, first of all, I have to honor you, sir. I wanna show you what I did to one of your books here. All right. There’s a guy named Jeremy Thorne, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. He said, have you read this book, Rich Dad, Poor Dad? I said, no. My father, may he rest in peace, he didn’t know these financial principles. I started reading all of your books and really devouring your books. I went from being an employee to self-employed, to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump. I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, you know, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there too, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this i learned at the academy king’s point new york octagon watch what a person not what they say and ryan and the american people who are here i went to a small private liberal arts college and i didn’t miss and i didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. Like we have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls, figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super. It’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored, you’re awake, you’re alive the whole time, it’s not pushy, they don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively, they’re pretty friendly, helpful, and very welcoming. I attended a conference a couple months back and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are you want to take a step-by-step approach to your business. Whether it’s marketing, what are those three marketing tools that you want to use, to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay, and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence, that businesses don’t change overnight. It takes time and effort, and you got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. He’s set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it will be answered. This conference motivates me and also gives me a lot of knowledge and tools. Everybody can do these things. There’s stuff that everybody knows, but if you don’t do it, nobody else is going to do it for you. I can see the marketing working. It’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun, super motivating. I’ve been here before, but I’m back again because they motivated me. Your competition’s going to come eventually, or try to pick up these tactics. So you better, if you don’t, somebody else will. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live. Here’s the house. This is our old neighborhood. See, it’s nice, right? So this is my old van and our old school marketing, and this is our old team. And by team, I mean it’s me and another guy. This is our new van with our new marketing and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just wanna thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the ThriveCon workshop, you’re missing out on a great opportunity. The Atmosphere plays office is very lively. You can feel the energy as soon as you walk through the door, and it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. Love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing, I’ve learned more in the last two days than I have the entire four years of college. The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business as well as recruiting new employees. Group interviews number one. Before we felt like we were held hostage by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands on how to hire people, how to deal with human resources, a lot about marketing and overall just how to structure the business, how it works for me, and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It’s real critical if I’m gonna grow and change. Play really teaches you how to navigate through those things, and not only find freedom, but find your purpose in your business, and find the purposes for all those other people that directly affect the business as well. Everybody. Everybody. Everybody. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real.