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Transcribed with Cockatoo
(Speaker 2)
And by the way, there’s a lot of other insurance agents. It’s very competitive. There’s many many people this just in he’s not the Only guy in America selling insurance this just in and then his his wife over here She runs a real estate business. And by the way, this just in she’s not the only person with a real estate license So both are hyper Saturated markets does that make sense? So I hear entrepreneurs They tell me when I talk to entrepreneurs at conferences like this,
(Speaker 2)
and they tell me, Clay, there are three reasons we can’t get stuff done. The number one reason I hear, they say, I can’t find the time. That’s thing number one. Thing number two I hear is people say,
(Speaker 2)
they say, you know, my niche is saturated. There could not be more saturated industry to get into than real estate and insurance. There could not be. And the third thing I hear people say, they say, I just I don’t know how to generate business. I just struggle to get. And so these guys check all those boxes, but they also are ranchers, they have seven kids, they’ve got two businesses,
(Speaker 2)
they’re awesome people. They happen to be Christians, so I love talking to them. We agree ideologically. They’re hard- Christians so I love talking to them. We agree ideologically. They’re hard working. I can’t think of enough positive things to say. So please stand to your feet and greet Ashley and Bronson Schubert all the way from Oklahoma City.
(Speaker 2)
Coming on down here. Here we go. Yes. Okay. We got enough mics for everybody. That’s Bronson right there a beautiful man. That’s Ashley. Okay. I’m gonna give you a mic here. There you go Bronson
(Speaker 2)
Good to see you brother. Here you go. Ashley got a mic there by the way. Welcome. I’m so glad you’re both here Thank you for doing it. Thank you So what I’m gonna do is I’m gonna tee up just a few Q&A questions I have and then I’ll get out of your way and let you guys go for it. So first off, how many kids do you have Ashley and then what’s the goal number of kids that you’re looking to have because it really it’s up to you.
(Speaker 1)
That is the question I get asked literally every day. We have seven kids, we have one girl and six boys. Our daughter’s the oldest and she’s 12 and then we have all the boys under that. We got our oldest son and our youngest son with us today, 11 and 7 months. And they’re all ours. I birthed them all.
(Speaker 1)
Yes. I birthed them all. We are not Catholic. We are not Mormon. When we got married, he has one sister, I have one brother. We did not come from big families. When we got married, we said one sister, I have one brother. We did not come from big families. When we got married, we said, let’s have a big family
(Speaker 1)
because that sounds cool. Let’s have four. That sounds awesome. And then we just didn’t stop. So I don’t know if we’re done or not. I can’t say that for sure.
(Speaker 1)
But we have seven right now.
(Speaker 2)
Okay. So, all, so, next question. I just want to kind of tee this up. Having known you guys and worked with you for a long time, the one thing I find, I see a lot of entrepreneurs, I’m not attacking anybody here, I’m just trying to be very self-deprecating,
(Speaker 2)
I will attack myself. When I was building my DJ business, and it was big, we were doing 4,000 events a year as I mentioned. I had in my mind the idea that there wasn’t enough time for family or there wasn’t enough time for business. It was like your finances could do well or your family, but you couldn’t do well with both. But you guys have found time to do both. So I’m going back to Ashley again
(Speaker 2)
and I’ll go to Bronson. Can you talk about the balance of blocking out time for your family and your finances? That’s one thing I’ve observed you guys be very intentional about. Could you talk about how you do that, how you’re blocking out time for family as well
(Speaker 30)
as business?
(Speaker 1)
So I think when we got married, we said we’re always going to put God first in our marriage. And that includes like going to church every single Sunday and that includes tithing first out of our incomes. And so, that was the first thing. And then as we had kids, we just decided we’re going
(Speaker 1)
to continue that. Like church is our priority with our children. We pray together every night. We sit around the dinner table every night. And so it’s basically faith, family, business, and everything else falls under that.
(Speaker 2)
Next question I’ve got, this is for you, Bronson. You’re in an industry that is quote, unquote, saturated. And again, I’ve been doing this for 20 years, and I meet so many people that come to me and they say, Clay, I’m in a restaurant, you don’t understand my business is, my industry is saturated. I’m in an industry where there’s a lot of people that do it. I’m a dentist and there’s a lot of people in my industry. I’m a real estate agent, there’s so many. You’re an insurance agent
(Speaker 2)
and so there are so many insurance agents. There’s so many real estate agents. How have you, what’s the mindset that you had when you started your insurance agency, knowing that you’re going into an industry that is quote unquote saturated?
(Speaker 3)
I’ve always been a, I guess a hardworking person, and I knew that I could outwork most everybody in my mind anyway, and I knew that the business model, I like the business because the product is required by law. And I was like, so people have to have my product, I just gotta get them to buy it from me.
(Speaker 3)
You know, I’m not selling ice cream or something hard that like they don’t have to buy. And I thought, well, if I just put my head down and learn and grow and just never quit,
(Speaker 2)
like it’s my get rich slow plan, And I know it will work, and that’s proven to be true. Now, again, I got two more questions for you, then I’ll get out of your way, and you guys can kind of share what’s on your heart here. Again, I just, there’s so many entrepreneurs I meet, they come to a conference like this, and they leave and they go, I’m gonna get it done.
(Speaker 2)
And I talk to them six months later, and they go, you know, the biggest challenge was finding time to get it. It’s so hard. Are there any hard rules, Ashley, that you have with your real estate team? Now you have your own brokerage, you have real estate agents underneath you. Bronson, you have agents or teammates underneath you.
(Speaker 2)
Are there any hard rules you have for your schedule to block out time to get stuff done?
(Speaker 3)
There’s definitely hard rules and there’s definitely routines. People say they want to be successful, and we’re talking About business today, but their actions don’t align with what It takes to be successful. It’s like, is that really your Goal? because your behavior is saying A different story, right? if you want to be successful,
(Speaker 3)
You have to schedule important items and you have to get Certain things done, and you can’t do other things. And so what I mean by that is we have very routine weekly meetings, same time, same day, every single week. We have tracking sheets where we’re at the same time, same things all the time. And the routine is very consistent.
(Speaker 3)
It never gets broken. We have dinner around the supper. We have supper around the dinner Table every night as a family. That’s a foreign concept in America today, which is sad. But i don’t know how you keep Your family together without that. And so you just have to say no To a lot of things in the world because the world will try to Pull you in a different direction. And if you truly want to have a good family, business, and schedule and grow, you have
(Speaker 3)
to do things different.
(Speaker 2)
Now, final question I have that I’ll get out of your way and let you guys share. Because a lot of my clients I work with, I’ll work with the same client for over 10 years or 8 years or whatever. And so, how many of you have had like a friend in your life for 10 years or longer? Same person? I don’t know if you’ve had a friend in your life for 10 years or longer. My job is to help a business owner grow their company. I’m not a life coach.
(Speaker 2)
I’m not giving people marriage tips. If they ask, I’ll give it to them. I focus on growing their business. What I find is most of the doctors, dentists, lawyers, photographers, Videographers, web developers, any client I’ve worked with, I can grow their business very quickly, but money is a magnifier. It just makes you more of who you are.
(Speaker 2)
And so this one doctor, it’s kind of sad but kind of funny, I don’t know, it kind of felt like we were watching Wedding Crashers together. You remember Wedding Crashers, that movie Wedding Crashers? He was kind of a Vince Vaughn kind of a guy. What was the movie with Will Ferrell? That was wedding crashers as well. But you know, it’s kind of that character where he’s kind of a, he’d come into our meeting and he’s like, wait, don’t talk about it.
(Speaker 2)
I am getting another divorce. Don’t mention it. This is, I know, I know what you’re thinking. Don’t mention it. And he was always the guy that doctor, very successful as a doctor,
(Speaker 2)
but he’s always getting a new car, new girlfriend, new wife. And what I found is that great people that achieve greatness bore down when the rest of the world struggles with boredom. And that’s a notable quotable that I tell my staff. I’m like, people that are great at something, they bore down when the rest of the world struggles with boredom.
(Speaker 2)
And this doctor guy I’m thinking about, great guy, but I’ve seen him three times set his life on fire by having like an epic divorce. I’ve seen him set his finances on fire three times by moving to different cities. You know, he always, ah, Tulsa, I don’t like Tulsa, I’m moving to Florida. I don’t like Florida, I’m moving up north.
(Speaker 2)
There’s this, I think people struggle with the idea of consistency. So I wanna get your thoughts on this, Ashley, the consistency of the family dinner, or the, because the way you run your family, and I’ve watched that with you guys. Can you just talk about what is your mindset as it relates to doing these repetitive, consistent things?
(Speaker 1)
I think success sometimes looks boring, but it’s not. I think consistency and intentionality is what is missing so much from, it’s like the missing ingredient is intentionality and success.
(Speaker 1)
If you run your business and you run your family both intentionally, that’s how you can obtain it. That’s just intent being very, very, very intentional.
(Speaker 2)
Just to be clear, you guys, Bronson didn’t call me and say, hey, can we speak? I was calling him, Bronson, please, can you come speak? They’re so normal, and if I like to say what does a perfect client look like? I just, I cannot celebrate what they represent and when you guys are having success, it encourages other people too. So I really appreciate you stepping out of your comfort zone and you guys have done some speaking. I
(Speaker 2)
appreciate you coming into the dojo here. So I’m gonna leave and one more time, let’s hear it for Bronson and Ashley Schubert. I’m leaving, it’ll get better now.
(Speaker 3)
I’m gonna start from the beginning. You know, Clay asked us to come share and what makes us kind of unique, I guess, is because we have seven kids and not many people have seven kids, and multiple businesses, and how we can kind of share our story and then hopefully some detailed like tips and tricks that you guys can implement that we use to our advantage.
(Speaker 3)
And so that’s kind of going to be the theme of what we’re going to talk about is that. So when we first got married, we lived in a little 600 square foot apartment. And I don’t know, had about $5,000 to our name maybe.
(Speaker 1)
When I married him, when he proposed to me, he was a butcher at a meat market. Yes. So that’s who I married was a butcher at a meat market.
(Speaker 3)
$7.25 an hour.
(Speaker 1)
And then you became a personal trainer who probably didn’t even make that much. Nope. I was the bread mitt winner for our first 10
(Speaker 3)
years of marriage. Yes. Yeah we did that very intentionally. So as a personal trainer my gym was bought by an insurance agent and an attorney. They’re our partners and I was like man that looks like a very good business you know and so I decided I said hey I think I’m going to pursue this, but it’s going to be a long, hard road, you know. And she was like, hey, we can do this, you know.
(Speaker 3)
And so that’s going to be kind of another one of the dynamics is as a family, as a husband and wife, your communication has to be at a high level. You guys have, I mean, we talk all the time and communicate. And so we had a detailed plan. And she’s like, and she had a good job at the time, or what we thought was a good job.
(Speaker 1)
And then. It was a salary job. Salary job.
(Speaker 3)
But I hated it. I hated every day. And then she had, she came to me, and this is, I’d already switched to insurance I was like, okay.
(Speaker 1)
You know? I was like every real estate agent. Why do you want to do it? I want to make my own schedule and I like looking at houses. I like talking to people.
(Speaker 3)
Yes. Which has nothing to do with success in real estate. And so, but I would say this, from early on in our marriage, and this is kind of getting into some practical advice here, to be successful, is you have to live like nobody else. So when we’re starting out, you have to be comfortable in telling other people no.
(Speaker 3)
And in our world, when we’re in a parent mode, right, we see a lot of parents that have children and they’re in sports, okay? Maybe it’s baseball or maybe it’s soccer. And that sports runs their family ragged, right? The husband and wife are never together. They’re splitting up. They’re going here, there. The kid’s got to play baseball every Sunday. And
(Speaker 3)
they just live in this perpetual state of just chaos. And you can’t build a successful life that way. And so from the beginning we said no to a lot. So kids would, our friends would ask us to go out to eat. You know, it was no. We go to a concert, no. We go on a cruise, no. You know, because we were very diligent about trying to accomplish our goals and you have to be willing to have like long-term sacrifice. Right? and a lot of people in today’s
(Speaker 3)
Instagram world and stuff, they want to be successful quick. And we weren’t successful financially for ten years.
(Speaker 1)
We like to joke that we used to go out to dinner interurban. Do you guys know what interurban is? We used to go there to eat and we’d go to, like, 6.99 enchilada night when we were newly married and share, and we would share enchiladas, okay, because we were broke and we wanted to save money and get ahead.
(Speaker 1)
And I remember I love iced tea, like, sweet tea, half and half is my preference now. But I always liked to drink tea. And when we got married, he was like, why would you order tea? Like you have to pay for tea. Like water’s free. And so for years I sacrificed my tea.
(Speaker 1)
And I would drink water. And like heaven forbid I ordered guacamole on the side. You know, because that’s extra. So for years we like, I sacrificed my tea. Well, you know, once we got to where we’re making money and got some success behind us, I’m like,
(Speaker 1)
I will order tea every time I want tea now. And I will get guacamole. And I’m proud of that because I sacrificed it for years. This is like no joke. We were at the beach last week on a cruise. I told you I was going to tell this story.
(Speaker 1)
So, you know, like you’re on a cruise and everything’s included because you’ve already paid for it. And we’re at the pool and we’ve just been eating the dinners every night. You’ve already paid for everything. We’re at the pool and I said, I’m going to go get us a drink up here at the pool and I said I’m going to go get us a drink up here at the bar. He’s like why would you get a drink?
(Speaker 1)
You have to pay for that. And I looked at him and I said babe, we’re not 23-year-old broke kids anymore. Like if we want to get a drink, I’m going to go get a drink. He’s like that’s true. But it just shows like his mindset is still the same. He’s still the same person in here.
(Speaker 1)
And sometimes I have to pull him out and say, we can do this now. We sacrifice then so we could be where we are right now so we can do the things we want to do. That is the goal. And sometimes we look at each other and say, that’s the hustle. That’s kind of our thing.
(Speaker 1)
Like, that’s the hustle. That’s kind of our thing. That’s the hustle. We put in the hard work so we can be where we are now.
(Speaker 3)
If you’re a business owner and you’ve got a family, right, and we’re kind of talking about how do you build a family and a business at the same time, my goal and our goal in life is we could always be more financially successful. We could work harder, longer, and all that stuff. But I would consider my life a failure if I lost my family.
(Speaker 3)
I don’t care how many millions I had. If I lost my family, it’d be an all for nothing failure. All right? I don’t wanna be a 50-year-old man and be divorced and having to fight to see my grandkids and kids and my kids not
(Speaker 3)
like me, that would be another disaster no matter how successful our businesses were. We’ve always, Ashley and I, felt that way, so we want to grow that way. We also didn’t want to just become business successful people and not have a family. We’re like, we’re just going to do them both at the same time, right? And so we started having kids. Once we got to child number three is when people started commenting,
(Speaker 3)
hey, you know, that’s a little crazy.
(Speaker 1)
And let me tell you, people do not congratulate you when you announce baby number four plus.
(Speaker 3)
No, they’re like, you know what causes that, right?
(Speaker 1)
And your parents don’t even support you when you have baby four plus. It’s usually like, oh, another one. I mean, it’s kind of wild, honestly. But you don’t, people aren’t throwing you baby showers because you’re like, you’re the weird one. Because, and we like to live differently.
(Speaker 3)
Yeah, you know, people start telling us like, hey, y’all are crazy, okay. And we started hearing it so much that we decided to form an LLC called Y’all Are Crazy Ranch. And we bought a ranch and you could look it up and it’s titled and deeded in Y’all Are Crazy Ranch, LLC.
(Speaker 3)
And so we’ve just decided to embrace that. And so that’s kind of, that’s who we are.
(Speaker 1)
We’re starting a podcast soon and it’s going to be called Y’all are crazy podcast.
(Speaker 38)
So be on the lookout.
(Speaker 3)
So if we go back to this idea of building a family and Business at the same time, people say how do you do that? How do you guys juggle what you juggle? We have a lot of things we manage. You don’t live like everybody else. And let me give you some practical examples.
(Speaker 3)
We were talking about what we could say when we come up here. Some things that are different. We don’t think about a 40-hour work week. Those thoughts don’t even come into my, our brain. You know, we’re Christians, and we believe that our work is unto the Lord, and we believe that we’re called to do our best.
(Speaker 3)
And so we work like six days a week for years, and still do. And it doesn’t look like you’re sitting there grinding on something for 12 hours a day. That’s not what it looks like. It looks like you go to the office for a while, you come home, you’re with your family, you take some calls, you read some books, you play. It’s all integrated and balanced together.
(Speaker 3)
But we say no to a lot of things that the world does. So when we were first married and having kids, we didn’t have cable. That was the big deal back then. And our friends would be like, so how are you going to watch the OU game? I’m like, well, I couldn’t do that. And I’m like, yep, you couldn’t, right? Because you’re choosing not to.
(Speaker 3)
They’d go buy a new vehicle, have a new big payment. They got the good job, got the good vehicle. We drove paid-off vehicles for years. We still drive paid-off vehicles.
(Speaker 1)
I drove an Escalade for five years, and I loved it. And it was a lease, and I loved it. Yes. And it was great. Maybe we’ll do it again someday. But right now, I paid cash for a 2015 SUV, like three years ago. So I haven’t had a car payment in three years. Which this is like the beauty of that. We were talking about now I don’t have a
(Speaker 1)
car payment, so what can I do with $1,000 a month? I hire somebody to do my laundry. I haven’t done my own, my kids’ and our laundry for five years. Like, I throw loads in from time to time, obviously, but like consistently doing my laundry, I hire someone. I hire someone to do our grocery shopping.
(Speaker 1)
I have someone that helps with our businesses, obviously. We brought our wonderful assistant, Danielle, with us today. She’s back there rocking the baby. So we have help, and we pay for help, and we gladly pay for help, but we do that because we choose to spend our money in other ways than what the world chooses to spend their money on.
(Speaker 3)
Yeah, and going back to like our faith, the Bible calls us and God calls us to be good stewards of our money. And so it’s always a challenge. And the more money you make, the more that responsibility becomes true. But we talked about this.
(Speaker 3)
We were watching some like black and white TV shows. We were watching them back in, you know, 100 years ago. And it’s interesting because we were watching it. I don’t think it was 100. And, well, the movie setting would be there. And they would have like a butler, or they’d have a cook, or they’d have a maid.
(Speaker 3)
And it’s like, well, they don’t do that in society anymore. That’s kind of strange, you know. But we got to thinking about that. And it’s like, instead of us spending our money We spend money on things to make our lives easier. As your business grows, you become more successful, don’t Go buy the fancy new car. Don’t go buy the big house yet. If you’re still running ragged and burning the candle at both
(Speaker 3)
Ends, find a way to buy back a little bit of your time. That way you can keep spending time with your wife and kids. You know what i mean? whether that’s hiring a house Cleaner or hiring somebody to get your groceries or hiring Somebody to do things at the office, use your money in ways That buy back your time or increase your assets or allow
(Speaker 3)
You to build your business even more. A lot better use of your time.
(Speaker 1)
I want to speak to women in here because i hear so many women That are starting their businesses or moms and they say How can i do it? i don’t have Time, i want to have my own business but i also want to be With my kids. I felt that way too. So i built my business on a mother’s day out schedule. I don’t know if you know mother’s day out, it’s two days
(Speaker 1)
A week, five hours a day. So when i first started, i Grinded really hard on those two days a week for those 10 hours I got. And then the rest of the time, I had the kids with me. And so it can be done. Don’t let small beginnings intimidate you.
(Speaker 1)
Because we all start somewhere. I was a waitress from my first 16 to 22. And I learned more being a waitress that I think it prepared me for what I’m doing now. I learned how to work hard, how to communicate with people, take care of people’s needs. I just think everything you’re doing now is preparing you for what you’re going to do
(Speaker 1)
later. Once we started having kids, I realized that was really a problem for women because they were like, how do I do both? I wrote a book called Raising a Business and Babies. And I did a podcast with that title for five years. And I just like talking to women about you can do both simultaneously, and you can do
(Speaker 1)
it really well, but you have to be intentional with your time. If you only have 10 hours a week, you can do it, but make those times count. Make your schedule work for you. Make a schedule and stick to it. Do what you say you’re going to do.
(Speaker 1)
Use your time wisely, and it can be done. He was talking about how hard you work. And as an entrepreneur, our days never really end, right? We don’t get to clock out at 5. We laugh because when you go on vacation, everybody wants something from you.
(Speaker 1)
Every time we go on vacation, I have 10 people that are like, I need to sell my house this week before you leave. And never fails. I have a picture from last week at the airport on the floor of the airport typing up a contract on my laptop. And I got that sucker sign before we got on the airplane.
(Speaker 1)
But that’s how it goes every time. It never fails. When I’m getting ready to go to the hospital to have a baby, somebody is sending me an offer and there’s a deadline at 5 p.m. I have worked so many contracts, TRRs, counter offers from a hospital bed. This is no joke.
(Speaker 3)
I think our last four kids, she did a deal in the hospital bed during labor.
(Speaker 1)
Yes. Absolutely. So, this is real. So, like, I just want to tell you guys, like, the hard work doesn’t stop. You don’t suddenly get there. It gets you learn how to manage it better.
(Speaker 1)
You learn how to say no to things that you want to say no To. You learn how to manage your Time better. I think so many people think Once i get here, i stop working. It doesn’t work that way. There’s no secret success. no secret sauce for success. It’s just like working really hard, putting God first,
(Speaker 1)
being intentional, and keep going.
(Speaker 3)
And I could maybe speak to some men in the room and fathers. I think most could agree that in America lately, like the attack on masculinity has been pretty severe. And I think we need a lot of men to start becoming leaders and growing and getting better. And I see a lot of men, and it’s very disappointing.
(Speaker 3)
And I think we have a lot of areas to improve. I see, let’s give you some examples. Like if I go to my kids’ sporting events or something like that, I’m usually bringing a book. Okay, this is another like hot tip. You have to be a continuous learner.
(Speaker 3)
The Bible talks about seeking wisdom, and it talks about seeking wisdom over and over and over again. Meaning we are never done learning, and we’re never done seeking wisdom and growing. But I’ll go to these, whether it’s a sporting event as an example. And I’ll see dads over there, you know, 100 pounds overweight,
(Speaker 3)
the phone’s out playing Candy Crush. And I’m sitting there going, what are you doing? What kind of an example are you setting for your son? Right? I want to be the best father I can be and I’m not perfect, not by any means.
(Speaker 3)
But your kids are gonna learn by the behaviors that you show them, right? And I see these dads and they come talk to me, oh how do you do this, how are you successful here, successful there? And I started asking them, you know,
(Speaker 3)
and watching their behavior and it’s like, man, they’re either watching, they’re talking about the TV shows, or they’re talking about, hey, who do you think is going to win the game on Saturday? And I’m like, who’s playing?
(Speaker 26)
They’re like, it’s a big game.
(Speaker 3)
I’m like, dude, I have no idea, and I’m not going to watch it. It’s not that I don’t like sports. It’s like that’s not a priority. I think when you understand that, I think that America’s distracting you, right? Now, if you’re successful and you’ve accomplished your goals, veg out and watch sports. But if you’re living paycheck to paycheck or behind on a payment,
(Speaker 3)
you ain’t got time to watch sports, bro. You need to learn and grow and figure it out and get your family to a good place. And so, you know, we read a lot of books together. We don’t watch TV. We’ve never had a TV in our room, which might be why we have seven kids.
(Speaker 1)
He told me he was going to say that, and I was like, whatever. I do watch a show. I usually watch a show, one show at night, but he doesn’t watch TV.
(Speaker 3)
I haven’t watched TV in years. And it’s not that, and it’s like, you only have so much time in your day. If you’ve got seven kids and a lot of businesses, you don’t have a lot of extra time. You’ve got to use it wisely.
(Speaker 1)
But you can also do what you want to do with your time. I watch a show every night our babies. This is another thing. I get on tangents about this because women say I don’t have time to breastfeed but I’d like to. I’ve breastfed seven children. I’ve had 12� I’ve been having babies or breastfeeding for 12 years. So you can do it. You can do whatever you set your mind to. I’ve had natural births and I’ve had medicated births, but they’re all because of my choice. And you can tell doctors no, that’s a hot tip too.
(Speaker 3)
Yeah, going back to telling people no, like, um, she tells doctors no all the time. They’re like, you need to do your glucose test. It’s that time. She’s like, no. And the nurse is like, what do you mean? No. But you know what? I found a doctor that supports me, too. Yeah. And it’s like, no. In 2020, we had one of our kids in June of 2020, right, with the mask, you know, in the hospital.
(Speaker 1)
June of 2020.
(Speaker 3)
So we just walk in and we’re.
(Speaker 1)
We never put a mask on.
(Speaker 3)
Yeah. And we’re having the baby. And then the doctor comes right. I was like, okay. And I’m not having a baby wearing a mask, sorry.
(Speaker 1)
Not doing it.
(Speaker 3)
But it goes back to our prior point. If you wanna have certain things in life, you have to live differently than everybody else. You gotta learn to say no. We sign our kids up for recreational sports, not the club ball sports.
(Speaker 3)
Why? It’s not because I don’t want my kid to be a star athlete. And our kids are very athletic. We were very athletic growing up. But we wanted to work around our schedule. And we want to be, our kids know that they’re going to be at church on Sunday mornings. That’s a priority. Wednesdays, we take our kids to church every Wednesday night.
(Speaker 3)
That’s a priority.
(Speaker 1)
And we’ve had coaches get mad at us because they want to sign up for extra tournaments. And our kids are very athletic. So they do get asked. They’re usually one of the top players on the team.
(Speaker 3)
And the other day, baseball season just ended. And they decided they were going to throw a game on wednesday out Of the schedule. We’re like, okay, we won’t be there. They’re like, what?
(Speaker 1)
You won’t be there? To be fair, i told them at the beginning of the season, we Don’t play on sundays and and Wednesdays. So they know that. So when they try to throw in extra stuff that’s not on the schedule that we haven’t already agreed to, we say no.
(Speaker 3)
Yeah, let me give you guys a classic point. And this is how I also educate my kids a little bit sometimes, with real world examples. So this might help you be another practical tip. But we had a sports team, and I’ll keep it vague, but they wanted one of our kids to play on the travel ball team. And we’re like, okay, well, when do they play? They’re like, Saturdays and Sundays.
(Speaker 3)
And we’re like, how, like, all fall? They’re like, yeah. And I was like, no. They’re like, but your kid will be way better. We need him. I was like, no.
(Speaker 3)
And, you know, was like, yeah.
(Speaker 28)
He’s going through a divorce.
(Speaker 3)
Right? You know, one of his kids is crying because she’s going to have to move schools. Okay? So the point is, is look at what people are doing and how their lives are turning out. And if that’s not the way you want your life to turn out, don’t do what they do, right? But as a society, we just tend to like follow
(Speaker 3)
what everybody else does, because we don’t wanna live different, we don’t wanna say no, we don’t wanna stand out. And to be successful, you have to be different, right? Okay? And lastly, one of my point, I think, for men is like,
(Speaker 3)
in learning and in never ending, like the Bible calls us to constantly seek wisdom, is reading books is a very, very important thing. And, you know, Jim Rohn’s got a saying, I know Clay likes it too. Jim Rohn would be known for saying, hey, I can come to your house, a man’s house, you don’t got to say a word, and I can look at the size of your library, and then I can look at the size of your TV and compare the two and you don’t have to tell me nothing.
(Speaker 37)
Whoa.
(Speaker 36)
Okay.
(Speaker 2)
Now, what I wanted to do real quick, the reason why, again, Bronson didn’t call me and say, hey, can I speak? I wanted him to come here because these guys are really doing it. What I want you to do is go back to page four for a second, okay? And I want you guys to look at page four and look at it from your perspective because I’m just as an example, I’m not giving you rebukes, I’m just giving examples. But some people are thinking,
(Speaker 2)
one of my clients, and I’ll be vague about who he is and what he does, but he’s a professional coach of a sport. And his entire life is nothing but sports, okay? So like there’s nothing he there’s not a single memory he has I don’t think that doesn’t involve a ball. That’s his whole thing. But that was an intentional decision his family made. And that’s what they do. So when you watch you know highlights
(Speaker 2)
of the sports you might go that’s the dad that’s the son that’s what they do. But that is their thing. And what we have to do on page four is figure out your thing. So in their case, these guys wanted to build a ranch, they wanted to have seven kids, they wanted to… That’s awesome. But there’s other clients I have that I work with. One of my clients in particular, a very interesting person, he has really no interest in having a family, or at least that’s what he says. And so he’s like, Captain Single.
(Speaker 2)
And it’s to a point where you’re like, you’re really committed to this idea. Because I’ve worked with him so long, I’m like, you’re really committed to this idea. And there’s all sorts of financial success, and he’s got a schedule where he travels all the time. But you’re going, you know you’re not getting married if you keep this schedule. He’s like, I like the schedule. I’m like, okay.
(Speaker 2)
So there’s that. But we have to be intentional. Having been around Bronson for the years, it’s fun to watch you go, we’re getting a ranch. And then you guys do it. Or we’re going to have more kids than you. I remember you saying that.
(Speaker 18)
I’m like, what? Don’t make me reverse my vasectomy.
(Speaker 2)
But anyway, I think it’s important just to be intentional. So with that being said, does anyone have any questions for Bronson or Ashley? Questions? Any questions? Because I wanted them to come
(Speaker 12)
up to talk about blocking out time to get it all key. You were consistent, both of you. I wanna honor you.
(Speaker 35)
Thank you.
(Speaker 12)
Consistency and intention, I mean, not just in your business, but in your family and in your faith, and really that success leaves clues, so you’ve left a lot of clues for everyone.
(Speaker 34)
Thank you.
(Speaker 33)
Oh, thank you for that.
(Speaker 18)
Well, question.
(Speaker 9)
Can we have a question?
(Speaker 23)
Question, anybody? Yes, sir. Early in your testimony, you mentioned
(Speaker 17)
you must be willing to say no. How have you dealt with the shortcomings
(Speaker 4)
and disappointing the people in your life
(Speaker 32)
who had to say no to you?
(Speaker 2)
For anybody watching online, the question was, you had to say no to grow. How do you deal with the disappointment or maybe disappointing other people when you say no to them or you have to say no to a dinner invite or to a wedding or to sports or how do you deal with that sort of thing?
(Speaker 3)
So if you’re really clear on your goals or what you want to build and you don’t have to build a life like we built and kids but if you’re clear on that you should be very clear and not have any problem saying no but you will get pushback. We got pushback from our own family, from our own friends. But when that happens, we come together and we talk about it with the communication. And then they reconfirm, hey, are we on the right path? Do we still want to do this thing?
(Speaker 3)
Yes. Then we’re continuing going. And some of the relationships have to fade to black. But you also, what’s interesting is fast forward 15 years, and Now those people are like our biggest fans. They’re like, oh, yeah, you see what they’re doing? Oh, yeah. And now all of a sudden they’re
(Speaker 3)
Bragging about what we do, and we’re like, that’s kind of Funny. You were a hater not too long Ago. I want to bring up j.t.
(Speaker 2)
Here because he was born yesterday. I want to bring him up here. He was born yesterday. Let’s hear it for J.T.
(Speaker 28)
He was born yesterday.
(Speaker 13)
It’s unbelievable.
(Speaker 4)
His mom gave birth.
(Speaker 2)
Here he is.
(Speaker 31)
Wow.
(Speaker 4)
Clay, I’ve got a quick question while J.T. comes up. Question for you guys.
(Speaker 10)
How do you guys process conflict?
(Speaker 11)
Okay? Because the picture can be that, oh, you guys always get along, there’s never a. I’ll say this, Bronson’s a yeller, he’s a screamer, I’m just kidding. Yeah, but do you have like a set way
(Speaker 4)
that you process conflict between the two?
(Speaker 1)
That’s a great question. When we got married we did premarital counseling like most people do. And the premarital counselor said you’re both firstborns. I never see two firstborns get married. And we said, oh, okay, well that’s interesting.
(Speaker 1)
If you do the Enneagram, he’s an eight and I’m a three. Those two never get married either. I’m an achiever and he is a, I don’t know, reformer or whatever it is. So we do have conflict, but I think keeping God at the center of our marriage, knowing that’s
(Speaker 1)
what it all goes back to, that’s important. And then here’s a really, really big deal. We have the conversation a lot of times and say, somebody doesn’t always have to win. I think as our personalities go, we always feel like, well, who’s going to win this argument? Who’s going to win this? Who’s gonna win this? Who’s gonna, but when you’re married,
(Speaker 1)
you don’t have to have a winner because you’re on the same team.
(Speaker 25)
Mm, boom.
(Speaker 2)
Now, I wanted to brag on JT for a second. This is JT Lawson, and he owns and runs Make Your Dog Epic dog training in Oklahoma, does all that. And JT, you’re in that phase of your life, and how old are you right now, JT? 75 or? 30. 30, awesome. So you’re 30, and again, one of the things I see,
(Speaker 2)
and I don’t know that anybody here feels this, but I see clients who I’ve worked with for a long time, when they turn 30 or 40 or some number that ends with a zero, I don’t quite understand, they go, Clay, I just turned 40, I think I view the whole world differently. I don’t get what you’re doing right now, but okay. But people kind of do that,
(Speaker 2)
and they put little goals to themselves, like I’m gonna be a millionaire by 20, or a millionaire by 30, or I’m gonna do this by 40, and there’s kind of that comparison that goes on, and as you’re saying no to grow, regardless of your age, there’s a season you you are doing it, man. Every single day, you are all in, you’re growing this business. Can you kind of walk us through your mindset briefly, JT,
(Speaker 2)
because you’re 30 doing this. What’s kind of your mindset, the blinders?
(Speaker 4)
Well, my thought process is in 10 years, I’m going to be 40, whether I do it or not. So I might as well put myself in a better position. So each day is kind of one of those where I think about, would, what is a person when I’m 40 asking me to do now? And so a lot of my goals I set for when I’m 35 because I set Them when I was 25. So it was my 10-year goals,
(Speaker 4)
And now I’ve hit 3 4ths of them at the moment. And so now it’s just you do get to a place where you start to recalibrate But it’s because now you’ve hit the spot once you’re doing it over and over where you didn’t think these goals were even possible So the goals are set now. You’re outrageously exceeding them and so Just my mindset is doesn’t matter whether I have a lot of different stuff, but doesn’t matter whether I win or lose
(Speaker 4)
I’m I know at the end. I’ll be successful and you just kind of have to whether I have a lot of different stuff, but it doesn’t matter whether I win or lose, I know at the end I’ll be successful. And you just kind of have to put it in that perspective every single time.
(Speaker 9)
Any questions? Any more questions for Bronson and Ashley? Any questions for Bronson and Ashley? Because I’ve got a bunch of questions.
(Speaker 4)
Any questions for Bronson and Ashley?
(Speaker 30)
Anybody?
(Speaker 2)
Yes, ma’am. How do you get back on track when your kids derail your to-do list? Not that your kids have ever done that.
(Speaker 1)
Okay. Well, that is real for sure. I think once again, faith, family, business. I think there’s a lot of ways your kids can derail your to-do list. So, you know, I’ve taken my kids with me when they were little when I was running office meetings and I’ve caught throw-up in my hands.
(Speaker 1)
Like that’s a real story.
(Speaker 9)
That’s a gross story.
(Speaker 1)
I know, but it’s true.
(Speaker 11)
Sick.
(Speaker 1)
Thanks for bringing that up. I had to clean up blowouts in the worst places. I had to rearrange my schedule because my kid has fever and I have to pick him up from school. Things like that. I think most importantly you have to realize that your kids are watching everything you do and we are showing them how to be intentional in their lives.
(Speaker 1)
Whether that means you take them with you, sometimes it’s a Reschedule, but honestly, they’re watching you, and if You get frantic and cancel things, they’re going to think It’s okay to get frantic and cancel things.
(Speaker 2)
One thing that you both do, i can say from outside, because I don’t live in their home, but i can see patterns. Bronson does a good job. I see bronson do it. You do a good job of Scheduling margin. If a meeting is going to take a Half hour, i notice bronson will block out an hour for a half Hour. If the meeting goes over, he’s Not over usually. Some people are perpetually late.
(Speaker 2)
It’s a consistency. I think also you both have to-do Lists and calendars, which is so, I don’t think, I mean this by default. If I have 1,000 clients that I’ve worked with, I don’t think one has a calendar or to-do list to start, on average. I mean, it’s like maybe one out of 1,000-ish,
(Speaker 2)
and it’s because it’s not a normal thing, it’s not taught at school, but you guys always have that. So you guys always go back to your to-do list, your calendar. Bronson, can you talk about your to-do list and your calendar real quick? Because you’ve got a large team now, to-do list, the calendar. Even though you just got, we went on a trip, you still had a to-do list and a calendar. Can you talk about that?
(Speaker 3)
Yeah, we wanted to bring that point up too because as a couple and with a bunch of kids, And so we put events on each other’s calendar. You know, when we first brought Danielle on as my assistant, she’d worked for Ashley as an assistant for a long time. I think she would laugh sometimes because when we got the schedule for like a baseball season, as an example, Ashley would fill my inbox with like 20 invites, right? And then Danielle’s, accept, accept, put them all on there, blah, blah, we, you know, and actually, by the way, next week, I got to pick the kids up from a wrestling camp on Friday. She throws it on my calendar, right?
(Speaker 3)
And then, I, we can, and I have something that goes on. I’ve got a business meeting. I throw it on her calendar. And so, we’re, we know what’s going on at all times. Any other questions for Bronson or Ashley?
(Speaker 2)
Yes. What advice do you give somebody who’s got multiple kids but maybe doesn’t have an Ashley or a Bronson?
(Speaker 11)
You got any thoughts for that?
(Speaker 3)
Like a single parent?
(Speaker 26)
Single parent.
(Speaker 1)
I will say that his schedule is a lot different than mine. His is very much he goes to the office from 8 to 5 every day. Mine’s not like that. I work two days a week in the office, maybe. I’m at home the rest of the time. And I may go work from 8 to 12, and then I’m home.
(Speaker 1)
So you don’t have to have a 9 to 5 schedule. I’ll say that. And then on another side of that, we’ve never had family support. We’ve never had grandparents to watch our kids. That is such a blessing for those who do. We’ve never had that. We’ve always had to pay for help.
(Speaker 3)
Yeah, now on that paying for help, if I’m you and I talk about managing my money well, like I’m not buying tea at a restaurant or guacamole, I’m not buying a new car, I’m not wasting my money, and as soon as you have that margin, I’m hiring an assistant. You follow me? So you’re using your money wisely and buying your time back, making your life better, and not worried about that you’re driving something, you know, and you roll up next to a car that you know they’re behind on a payment.
(Speaker 2)
There it is. Any other questions for Bronson or Ashley, anybody?
(Speaker 30)
Yes, we got.
(Speaker 11)
Is that a yellow shirt?
(Speaker 28)
Yeah, beautiful.
(Speaker 29)
The employees that are on the ranch or in your insurance companies are merit-based pay there, sir.
(Speaker 2)
Yeah, as an example, we’ve got some boys. We have a full-time ranch manager and about three or four other employees that work on the ranch, and they’re building fence for me right now.
(Speaker 4)
They’ve got almost a mile and a half of pipe fence to build.
(Speaker 3)
And this week, you know, if they got sucker rod mounted on the fence, they’re building fence for me right now. They’ve got almost a mile and a half of pipe fence to build. And this week, you know, if they got a sucker rod mounted on the fence at a certain goal this week, then each of the hands get an extra $100 bonus. So, there’s merit-based pay even there, as well.
(Speaker 2)
Yes. Is that helpful? Any other questions? Okay, I’ve got rapid-fire questions for you. I’m going to go rapid fire but i want to tap into jt’s thoughts On this as well. You have key performance Indicators. You have key performance
(Speaker 2)
Indicators. You have a team of people. If you can visualize it, maybe a dozen humans on the phone. About 20 people on the phone. They have key performance Indicators and call scripts. Why do you give them call scripts and key performance
(Speaker 28)
indicators?
(Speaker 3)
You have to.. You can’t manage something if you don’t know the plays they’re running. You can’t win a football game if you don’t have plays and you call a play and they run the play and you know they’re running the play.
(Speaker 3)
If everybody’s running a different play in your company,
(Speaker 2)
you can’t manage and coach that. Next question for Bronson and for JT here. Every single week you do the group interview. You do the group interview on Wednesdays at 5 o’clock. And I know you do this because our meeting is right before that and mine is Wednesdays at 5.30. Every single week I interview people, even if I’m not hiring. Every single week I do it.
(Speaker 2)
Every single week. That way I never, ever, ever, ever, ever, ever, ever never had a staffing problem. I’ve never been short-staffed ever. I will never be short-staffed ever because I am never not doing interviews. Even if I’m fully staffed, I’m doing an interview. I never skip it. I will skip a wedding of a dear friend before I skip the group
(Speaker 2)
interview. Seriously, I will skip Thanksgiving with family before I skip the group interview. I will not skip the group interview because I know it all falls apart if you don’t have a team to do it. Group interview. Why do you do it every week, Bronson?
(Speaker 3)
I never want to be held hostage by my employees.
(Speaker 2)
Oh, there it is.
(Speaker 3)
Ever. Now, I don’t want to be rude to them, but I don’t want to be held hostage by my employees. If there’s ever an employee that wants to leave or I have to fire, I want my business
(Speaker 2)
has got to continue to keep going. JT, you’re always training dog trainers. You’re always training. Even though you already have a great team, you’re always training trainers. Even though you already have a great team of trainers, why are you always training trainers?
(Speaker 4)
I do that because with dog training, it’s a specialized skill, so I have to train them. I can’t just hire somebody and just immediately replace them. There is that leeway. If somebody quits immediately, right now I have people who can fill in and take that spot and can step up. So I was in the military, and in the military you’re supposed to know the job of the person above you and the job above them. And that’s kind of how I do it with the dog training system, is that every single thing
(Speaker 4)
we do, somebody else on the team knows how to do it, and there’s a margin there. So if somebody quits, there’s already somebody who can step up and fill that job that’s being
(Speaker 2)
done. Ashley, there’s a better way I should ask you this question. I’ll go to Bronson and we can bevel out my question. One thing that Bronson does well is I noticed that he has the mental capacity to kick his own tail into gear. It’s an interesting thing when you’re working with somebody that kicks their own tail into gear. Like, as a consultant or whatever, you can point out this is what needs to be done.
(Speaker 2)
But all three of you, I’ve noticed you guys will just kick your own tail into gear. So it’s like, if you know something needs to be done, such as gathering Google reviews or holding your team accountable to making calls. Because in your business, Bronson, each rep makes how
(Speaker 3)
many calls a day, outbound, roughly? We make about 6,000 outbound calls a week.
(Speaker 27)
His team.
(Speaker 9)
OK.
(Speaker 2)
So how do you kick your own tail into where your staff doesn’t drift, and they all get Google reviews every day, and you all make calls every day? How do you kick your own tail? What’s going on between the ears?
(Speaker 2)
What do you say to yourself?
(Speaker 3)
Well, I think, too, in the Bible it talks about working into the Lord. We talked about that earlier. But it also talks about not being prideful. We have to be humble. No matter what level of success you get, you can’t take your eye off the fundamentals of your business. We will all fall short. It’s not if we fall short, it’s when.
(Speaker 3)
As a business owner, you’ll drop the ball a little bit, but you gotta be able to say, okay, I gotta do better, right? And then get yourself and then get your team back on track of where they need to be. And you can’t be too proudful or too whatever.
(Speaker 2)
Ashley, how do you motivate yourself perpetually?
(Speaker 1)
I just have some practical tips. So start your day off with reading your Bible, make your bed every single morning, go on a walk or exercise every day. Things are going to happen and you’re going to fail and people are going to betray you and days are going to suck.
(Speaker 1)
So I always tell my agents, if something bad happens, give yourself 24 hours to sit in the suck and feel sorry for yourself, and then get up the next day and go again. Love it.
(Speaker 2)
J.T., I want to ask you this question here. Again, you kick your own tail. So when you started Make Your Dog Epic, you’d already had a very successful location in Tennessee, so you move here, and you’re starting at zero. And you have to compete with, in this case,
(Speaker 2)
a former client of ours. You know what I mean? So you’re having to compete. And by the way, that’s why I never work with two people to compete. Because it’s like, the problem is, we were really good with the first client. And so you’re competing against a former client. So you’ve got to go out there and outwork them. Just what’s the mindset for you, knowing that you’ve got 2,000 steps to get to the top.
(Speaker 2)
How does the mindset, one step at a time, how do you do that?
(Speaker 4)
Well, there’s a couple of cliche things, but like how do you eat an elephant? It’s one bite at a time. So it’s just like, what’s the next event I can do? What’s the next dog I can train? And doing that.
(Speaker 4)
But I also, to your point, on my to-do list, my bed and the other one is read a book of Proverbs. It just sets the day off right. I think motivation is great. I think it gets the fire going, but it burns out quick. Because then you’re going to wake up, it’s going to be cold, or the kids are going to be crying. You’re going to have all these different things. When you’re motivated, that’s a great time to make your calendar and your to-do list, and when you’re unmotivated, you just have to tell yourself you have to stick to it, no matter what, and you have to turn yourself
(Speaker 4)
into that person that sticks to those things, even when you’re unmotivated.
(Speaker 2)
Bam, okay, what we’re gonna do is we’re gonna take a break here, it’s 10.05, we’ll come back here at 10.20. I believe Ashley, you have some books, don’t you have some books? Also, Bronson is selling a lock of his beard. You just want to, like $6, $4, $6, $7 for a lock of the beard. But you can meet Ashley and Bronson over there at the bar or bookstore area.
(Speaker 2)
And we’re going to come back at 1020. I’ll bring up Clay Stairs. I want to bring up Danica and Jordan if I can to join us at 1020. So, we’re going to meet Clay Stairs, and Jordan at 1020 and Jennifer from Beloved Cheesecakes. Jennifer from Beloved Cheesecakes at 1020. Okay, so 1020 Danica and Jordan
(Speaker 2)
and Beloved Cheesecakes and Clay Stairs and a microphone and you, coming back at 1020.
(Speaker 5)
My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas.
(Speaker 5)
We have probably grown probably five times. We’ve added, I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place.
(Speaker 5)
I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences, and amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to implement.
(Speaker 2)
Okay, Aaron Antis, September 25th and 26th, guess who’s coming back to Tulsa? I will give you a hint. His first name is Eric and his last name is Trump. And his father is the 47th president of these United States. Yes, Eric Trump is joining us once again here September 25th and 26th in Tulsa, Oklahoma
(Speaker 2)
for the two-day interactive Thrive Time Show Business Growth Workshop. But Eric Trump is bringing friends. Yes, ladies and gentlemen, Alina Haba will be joining Eric Trump right here in Tulsa, Oklahoma. Amanda Grace will be in the place. Dr. Stella Emanuel will be here in T-Town in Tulsa, Oklahoma. Julie Green will be on the scene.
(Speaker 2)
Mel K will be here to say hey. Dave Scarlett from the HisGlory team will be here. It’s going to be a blasty, right here in Tulsa, Oklahoma. If you wanna start or grow a super successful company, if you wanna make your wallet great again or make your wallet great for the first time, if you wanna learn marketing, systems, scaling,
(Speaker 2)
human resources, accounting, social media, branding, search engine optimization, sales training, financial management and more, get your tickets right now at Thrivetimeshow.com. Once again, it’s Thrivetimeshow.com. A lot of people don’t know this, but the Trump Organization has thousands of employees.
(Speaker 2)
There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States, he needed a competent man to run
(Speaker 2)
and execute his business plans.
(Speaker 26)
Showtime!
(Speaker 2)
So the man that runs the Trump organization for Donald J. Trump, as he was the 45th president of the United States, and now the 47th president of the United States, is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding,
(Speaker 2)
quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees
(Speaker 25)
is here to teach us how to do it.
(Speaker 2)
You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last pretty much since 2015. He’s been the man behind it. So you’re talking we’re into nine going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing.
(Speaker 2)
Now think about this for a second.
(Speaker 4)
But Clay Clark, man, he is one character.
(Speaker 3)
It’s a good word for character.
(Speaker 16)
Yeah, that is it.
(Speaker 24)
Good.
(Speaker 6)
Driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother and she just says, she just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work.
(Speaker 6)
So it was great meeting you out there and all the people that he surrounds himself with. His, Clay Clark starts his days at five o’clock in the morning.
(Speaker 16)
Oh, it’s incredible. Yeah, he’s like, he’s a machine. He’s a machine.
(Speaker 6)
But his, you know, I have problems with my company starting at nine o’clock. Yes, hundreds of people showing up at 5 a.m. in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s a fantastic young man.
(Speaker 16)
No, he is.
(Speaker 2)
The lineup continues to grow and this is how we do our tickets here at the Thrive Time Show. If you wanna get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way.
(Speaker 2)
Now, if you wanna take a general admission ticket, $250 or whatever price you want to pay. And the reason why I do that, and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay.
(Speaker 2)
That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here. Most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people. And I thought to myself, there’s no more room.
(Speaker 2)
I felt kind of bad that a couple people had VIP seats in the men’s restroom. No, I’m just kidding. But I felt, so I thought, you know what, we should probably add on.
(Speaker 8)
Blake Clark is here somewhere.
(Speaker 23)
Where’s my buddy Clay?
(Speaker 15)
Hey, Clay Clark! Go, Clay! Yeah!
(Speaker 8)
Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy.
(Speaker 22)
I ran from his goats, his chickens, his dogs.
(Speaker 8)
So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.
(Speaker 2)
So again, if you want to get tickets for this event, all you have to do is go to thrivetimeshow.com. Go to thrivetimeshow.com. When you go to thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you Just text my number. It’s my cell phone number, my personal cell phone number. We’ll keep that private between you, between you, me, everybody.
(Speaker 2)
We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102, 918-851-0102. I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive,
(Speaker 2)
my cell phone number is 918-851-0102.
(Speaker 14)
That is not actually bilingual. That’s just saying Juan for a one. It’s not the same thing.
(Speaker 2)
I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here. Okay.
(Speaker 2)
Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like It’s like, how do I actually make people know what my business is? Yeah, and make it a household name,
(Speaker 2)
you’re gonna learn some intricacies of how you can do that. You’re gonna learn sales. So many people struggle to sell something. This just in your business will go to hell if you can’t sell. So we’re gonna teach you sales. We’re gonna teach you search engine optimization, how to come up top in the search engine results. We’re gonna teach you how to manage how to come up top in the search engine results. We’re going to teach you how to manage people.
(Speaker 2)
Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, you either have great people
(Speaker 2)
or you have people who suck. And so it can be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems,
(Speaker 2)
you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling
(Speaker 2)
in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization?
(Speaker 2)
How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two-day interactive business workshop. Now let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15. Think about this, folks.
(Speaker 2)
It’s two days. Each day, it starts at 7 AM, and it goes until 5 PM. So from 7 AM to 5 PM, two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes for a question and answer
(Speaker 2)
session. So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years I’ve paid many thousands of dollars to go to them and you go in there and they talk in vague Generalities and they’re constantly up selling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting
(Speaker 2)
your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is.
(Speaker 2)
And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch and to make it entertaining when you’re stretching.
(Speaker 2)
And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s gonna probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. You had a crocodile one time. That was pretty interesting. I should write that down. Sorry for that one guy that we lost. The crocodile, we duct taped its face.
(Speaker 2)
We duct taped a baby crocodile. And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody, but it was really cool bouncing that, duct tape around the mouth so it didn’t bite anybody. But it was really cool to pass that thing around and test it.
(Speaker 13)
I should do that. I should do that.
(Speaker 2)
We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s country with 350 million people, that means you have less than 3% of our population
(Speaker 2)
that’s even self-employed. So you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default, by default, you have a one out of 1,000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this.
(Speaker 2)
No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. And you say double? Yeah, there’s businesses that we have tripled, there’s businesses we’ve grown 8x,
(Speaker 2)
there’s so many examples you can see at thrivetimeshow.com. But again, this is the most interactive, best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.
(Speaker 10)
I was looking to learn how to take my business, like they’ve said today from being very successful to being systematic. I’ve got a very successful practice in three different cities, make good money, just want to take it to the next level with
(Speaker 6)
systems and processes to where I can drive my cars more. Paul Hood. I’ve been a CPA for 33 years.
(Speaker 2)
And what kind of growth have you and your great team had here over the past, let’s say five, six years?
(Speaker 7)
The last five, when I met you five years ago, we were doing 3 million.
(Speaker 10)
This year we’ll be, we’ll do 24 million.
(Speaker 2)
And you say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days.
(Speaker 12)
True story.
(Speaker 2)
We cater in the food. And because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovanovan our good friend who is the founder of rustic cuff
(Speaker 2)
She started that company in her home and now she sells millions of dollars of apparel and products That’s rustic cuff comments. One says I want more. This is not enough anymore Okay, I’m not gonna mention their names right now because I’m working on it behind the scenes here But we’ve got one guy who’s giving me a verbal to be here And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is because he’s built systems that are very
(Speaker 2)
utilitarian that offer a lot of value. He’s made a lot of money in the it’s the it’s where you rent. It’s short. It’s where you’re renting storage spaces. He’s a storage space guy. He owns this. What do you call that? The rental, the…
(Speaker 21)
Storage space?
(Speaker 2)
Storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility
(Speaker 2)
or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars. But this guy, he’s giving me a verbal that he will be here and we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself
(Speaker 2)
an incredible gift, you want a life-changing experience, you want to learn how to start and grow a company, go to time show calm go there right now Drive time show calm request a ticket for the two-day interactive event
(Speaker 7)
Hey, I was going on Thomas cross and owner and founder of full package media and Dallas, Texas I’ve been a coaching client with clay Clark since the beginning of our business We started about a year ago August of last year. I had no clients, no idea what we were doing, no clue really what was going on. And now we’ve grown to where we’ve got six photographers, we’ve got office space here, I have an admin sales person that works for us full time, developing an online system and a lot of that growth we attribute
(Speaker 7)
to Clay helping us and there’s so many things that… no I mean this stuff is not you know revolutionary it’s
(Speaker 4)
not this crazy walk on hot coals and all this stuff it’s just real real stuff.
(Speaker 2)
It’s gonna be a blasty blast there’s no upsells. Aaron I could not be more excited about this event. I think it is incredible and there’s somebody out there right now you’re watching and you’re like but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s gonna change your life. I promise you this will be ten times better than that.
(Speaker 20)
It’s like I picked the wrong week. Quit smoking. Don’t do the Smoke Your Way to
(Speaker 2)
Thin conference. That is… I’ve tried it. don’t do it. Chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker, it is life changing. It’s not the best weight loss program though. Right, not really. So if you’re looking to have life changing results in a way that won’t cause you to have
(Speaker 2)
a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark. And reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.
(Speaker 19)
Whoa.
(Speaker 2)
What kind of growth have you had since you and I’ve been working together over these past few years? 3.45 million.
(Speaker 9)
I got those stats before I got on here. So you’ve grown by 3.45 million.
(Speaker 5)
Yeah, 3,450,000.
(Speaker 2)
Would that be like if you took the combined revenue and maybe doubled it?
(Speaker 3)
Have we gone up by a half? Have we gone up by a half?
(Speaker 12)
Almost three, not quite.
Transcribed with Cockatoo