Time Management 101 | “Time is the scarcest resource and unless it is managed nothing else can be managed.” – Peter Drucker + Join Eric Trump At Clay Clark’s Dec. 4-5 ThrivetimeShow.com Business Conference (Anaheim, CA)

Show Notes

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Audio Transcription

Transcribed with Cockatoo

(Speaker 10)
Some shows don’t need a celebrity narrator to do the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi -million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you, and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s The Thrive Time Show, starring the former U .

(Speaker 27)
S.

(Speaker 1)
Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zunich. Two men, eight kids, co -created by two different women, 13 multi -million dollar businesses. On today’s show we’re joined by the franchise brand developer of Oxifresh It’s called Oxifresh, O -X -I -Fresh . com. It’s a carpet -cleaning franchise with locations.

(Speaker 1)
There’s 500 locations -ish, 500 -plus locations all throughout these United States. A couple up there in Canada. To my understanding, there’s no Oxifresh locations on other planets at this point. We don’t know. I’m not sure. I can’t confirm or deny that there might be potential locations on other planets.

(Speaker 1)
Here to talk about it is Matt Klein with Oxifresh.

(Speaker 41)
Matt, how are you, sir?

(Speaker 3)
I’m doing good.

(Speaker 1)
I mean, some people would assume Canada is another planet for obvious reasons, but we are in Canada as well. Now, Matt, I got to ask this real quick, because this is something I care about. You know, this is a real thing. You’re on this podcast right now. talking about the podcast kind of things, we talk about OxiFresh, et cetera. But yet you have a team of people that are cleaning carpets right now while you’re on this show.

(Speaker 1)
And so thus, you are making money while you’re on the show talking about the franchise.

(Speaker 3)
Walk us through, what is your life like as an owner of OxiFresh Locations? Yeah, I mean, I say it like this. I am the owner. I’m the decision maker. The business itself is run by me. I can make my own prices, I hire who I want, right? Like I can set the rules for what days and times I wanna take jobs.

(Speaker 3)
But very technically, as you were saying that, I can look over here and note somebody just booked a job for my company, right? And so everything’s live. Very much the reason I can do this is because I am not actually pulling any strings in my day to day. So for instance, like if a customer finds my marketing that’s already on the internet, they can choose to engage with us either through our national scheduling Center, which is in our home office in Lakewood, Colorado. They can call and they’re going to get the phone answered, or they can go to the online scheduler and that online scheduler, they can book the job, right? So very technically, from the moment someone finds us, chooses to use us, gets a quote from my business, gets onto the site,

(Speaker 3)
in whatever means they choose, my employees see where they need to be and when they need to be there and what the customer has agreed to with the price and time and all that. They go do the job and get paid at the time of the service. I technically am not doing anything there. I’ve already set my business up. I already got my employees in place, all that. In the beginning, though, Clay, I spent a lot of time getting reviews and kind of guiding young employees to kind of making sure that they’re doing things day to day.

(Speaker 3)
But even in the beginning, I’m still not in the field, in the vehicle, unless I’m training somebody. And even at that, if I don’t have time to train someone, Oxford Fresh will train them. So very much, I’m running this company alongside other things because I’m not responsible for answering the phones or setting the schedule every day or being on the phone. in the field with each one of my employees.

(Speaker 1)
So it’s super automated, almost everything.

(Speaker 3)
Hypothetically, you could have gotten into a car accident today, and you would still have the ability to make some money while you’re cleaning carpets, is that right? Well, yeah, I mean, take a real use case. My wife and I were on a plane ride early this morning to come back to Colorado. And when I left, no business was open yet. By the time I landed, got there, I had booked four jobs, right?

(Speaker 50)
So in the morning, early morning, people get up, they go on, they find us, they book a call, the scheduling center answers it.

(Speaker 3)
Right.

(Speaker 1)
And that’s before the day started. You could have been on the phone talking to an insurance company today about a small fender bender. You could have been doing that and your business will still be making money.

(Speaker 3)
Is that right? Yeah, yeah. I’m on the phone most of the time all day and my business is doing pretty good.

(Speaker 1)
Because again, I’m not the one making the calls. OK, I want to make sure I’m putting a lot of meat on this idea, because I’m trying to help somebody out there who’s watching today’s show. Everyone, write this down. Put it on a t -shirt. Get a billboard, whatever you want to do. If you want to build a business that allows you to take a nap, you’ve got to master the crap.

(Speaker 1)
Let me try it again. If you want to build a business that allows you to take a nap, you’ve got to master the crap. Now, what’s the crap? It’s the call. repeatable, actionable processes. It’s the core repeatable, actionable processes.

(Speaker 1)
And so I want to be very clear about a bunch of things. Matt, you played basketball at a very high level in high school, and I know you don’t want me to bring it up every show, but I do bring it up every show, because you led the state of Colorado.

(Speaker 3)
Was it your junior year in scoring, or was it your senior year, Matt?

(Speaker 1)
I led the regular season in scoring my senior year.

(Speaker 49)
That would’ve been like what, 2001?

(Speaker 1)
2003. 2003.

(Speaker 3)
How many points a game were you scoring at that point in high school?

(Speaker 1)
Like 29. 29. How tall are you, Matt? Are you 6 ‘7″? Are you 6 ‘8″?

(Speaker 3)
How tall are you?

(Speaker 1)
I’m like 5 ’11”, 5 ’10”. And that’s not scalable. There’s nobody I’ve ever met who’s 5 ’10 or 5 ’11 who’s leading their state in scoring. It’s not scalable. You did it. I’m sure you had a move where you somehow would come off of a pick and roll and hit a three or you had somebody else who could drive to the lane and create space.

(Speaker 1)
Matt, how did you possibly score that many points per game? Was there a move? Were you a pick and roll guy? Would you run off screens? What were you doing? That’s impossible.

(Speaker 1)
It’s not possible. I love playing basketball and I would just practice every day for a long time through my whole childhood and I just got really good at it. I mean, so you obsessively, you nailed that skill set. I mean, what were your moves? Give us your four or five moves that you had. Were you hitting the three?

(Speaker 3)
Were you hitting the three? I was hitting the three.

(Speaker 1)
Yeah, I mean, I was, I was a guy that before the defense would get to me on the three point line, I would just shoot it like five feet behind it. Quick release.

(Speaker 3)
Just get it out there. Yeah, yeah, I mean, I was pretty aggressive, you know, I, I played with my older brother, who’s three years younger than me, or three years older than me, or since I was in fifth grade, I just was acclimated to high school basketball before I got to high school.

(Speaker 1)
And, you know, so I just, just a lot of practice. We’re going to break down the moves. I mean, you, you, you had the quick release, you had that going for you. Could you get to the hole? Could you drive to the lane?

(Speaker 3)
Could you do that? Yeah, yeah. That was the difference between high school and college, right? Like, you can get to the lane in high school and I could get layups and go on the free throw line in college.

(Speaker 1)
It ain’t happening, right? You get to the lane. The third is, you were pretty rocked up. I mean, you were hitting the gym constantly. So you could take a hit. You’re going to the hoop.

(Speaker 1)
You get fouled. You go hit your free throws. Was that a move for you?

(Speaker 25)
You get hit all the time in the lane?

(Speaker 3)
Yeah.

(Speaker 1)
If you’re not tall, you better be strong. Okay, that was a move. Okay. Did you have any, did you have some crafty moves? Did you have kind of like the old man, open gym move? Do you have a bunch of pump fakes and head fakes and different moves?

(Speaker 3)
Any of that or no?

(Speaker 1)
It’s very quick.

(Speaker 3)
Very quick. And a step back, right?

(Speaker 1)
Like when you’re not – Step back. And the step back. Okay. Did you have a crossover?

(Speaker 3)
Could you do that or no? Yeah, I think in basketball, there’s something very important. If you guys know Carmelo Anthony, he’s probably the best at it.

(Speaker 48)
The jab series was my thing.

(Speaker 3)
Ah, OK. Jab and go, jab and shoot.

(Speaker 1)
That was definitely my thing. Someone says, where am I going with this? What I’m saying is that’s not scalable. It’s not scalable. And are somebody out there, you’re trying to create time freedom, right? Build a business that allows you to take a nap.

(Speaker 1)
And if you’re going to do that, you have to master the crap. What am I talking about? The core, repeatable, actionable processes. And Matt, if you build a system that’s so complex and so difficult for the average person to do, that’s not going to create time freedom and financial freedom. But at Oxifresh, you guys have nailed down the systems so that anybody out there with a sound mind who’s willing to just put in the work, they can have success. Am I correct?

(Speaker 1)
I mean, you’ve built a system where anybody with a sound mind, anybody watching today’s show, if you’re saying, why is this whole show about ice cream? This is probably not going to work for you. If you’re somebody who’s, I don’t understand what you’re saying right now. If you’re somebody who’s wearing a helmet while watching today’s show, so you don’t injure yourself, it’s probably not going to work for you. for you. But Matt, you’ve built a system that’s designed for people with a sound mind to do it.

(Speaker 1)
Talk to us about the Oxifresh system.

(Speaker 3)
How simple, how easy is it to do? Yeah, I think you’re very right. Sound mind, willing to work, right? It’s not going to run itself. It’s not going to hire the right people, get rid of the people that, you know, maybe shouldn’t work for you. Those are all things that the owner must do and pay attention to detail.

(Speaker 3)
You’re very familiar with KPIs, right? Actually looking at your key performance indicators of your business and see where you’re lacking and being able to do. But yes, effectively play We built a business from top to bottom that has all of the infrastructure in place, all the vendors in place, the marketing in place, the customer engagement in place, the software in place so you know and your employees know where to be. Right. So like you’re stepping into an existing business, not in terms of customers, but in terms of the entire build out. It would be like walking into a Jimmy John’s that has all of the meat already cut.

(Speaker 3)
It has all the sandwiches already sliced. So you can just start putting sandwiches together. That would be a good example. So even though I still am responsible and I still have to make sure my business is running correctly, when it is running correctly, like today, for instance, I booked another job while we were just talking. Right now, again? Just now, yeah.

(Speaker 3)
And that’s because the more, You talk about this all the time. The more reviews you have, the more visibility you’re going to have to your customers.

(Speaker 1)
And that’s why they can find me all the time. So I might book three jobs, four jobs, five jobs in an hour, I might book one, but like throughout a consistent day, I’ll just keep booking jobs. Now real quick, I just blacked out the story was so good. I blacked out. I’m gonna grab Levi real quick. I’m gonna get Levi on the mic.

(Speaker 1)
Levi, if you help with the mic. Levi is working with a client right now, who again, I’m not gonna ask their industry, Levi. I don’t know their industry. What mic are you on, Levi? What number is that there? Forget the industry, we don’t want to mention the industry or the client’s name, but talk to me about the Google.

(Speaker 1)
just the idea, because I’m trying to teach somebody, if you’re watching today’s show, you’ve got to master the crap, the core repeatable, actionable processes. Okay, so one, you’ve got to gather objective Google reviews. You have to do it. Have you had any pushback yet, Levi? If you could ask a question on behalf of your client, because Matt is the master.

(Speaker 47)
Oxifresh, nobody has more objective Google reviews than Oxifresh. What question do you have for the master of reviews?

(Speaker 3)
Well, I guess one question that it’s a more broad question, but I guess what’s your strategy to it? What have you found that works the best? Yeah, I think when it comes to reviews, especially if you have employees, you have to build that into their job. That’s not, it’s a non -negotiable, right? So like, just like for us, cleaning the carpets is what our customers are expecting us to do when we get to their home or their business. I am, as the owner, expecting a review to come from there.

(Speaker 3)
So if I have an employee that’s not getting reviews, it’s not like, oh darn it, this is not working. It’s like, you either need to get reviews, and if you don’t know how, we’re going to teach you. And if you have a struggle, we’re going to teach you again and train you again. And if you can’t do it, it is as important to me, as being on time, being able to clean without hassle. Getting a review is not something that I ask for.

(Speaker 1)
It’s something that I require as a company. If you’re not getting them, you cannot work for me. Now, again, with Levi’s particular client, they need to gather video reviews, which is different than an Oxifresh. Your client needs to gather images to add to your Google Map, constantly freshening up that Google Map. Search engine content, your client needs to do that. In this case, we would do that for your client.

(Speaker 1)
And in this case, Oxifresh does the search engine optimization for the client. But M, you’ve got to get those reviews, more Google reviews. So V -I -S -M, folks, video reviews, images, search engine content, more Google reviews. If you buy an Oxifresh, they’re going to take care of all the video content that goes out on social media, they do that. The images, they’re going to make sure you have first class branding. They do that for you.

(Speaker 1)
Search engine content. they’re going to do that for you at Oxyfresh. But you’ve got to get those reviews, more Google reviews, VISM. Now D, Dream 100, it turns out people who don’t know you are not going to wake up and call you and say, hello, can I pay you? So I want to get to Rhianna’s thoughts on this real quick here. So Rhianna, you’re down there on the mic.

(Speaker 1)
Is your mic live? Are you there? I came up with this idea in my dorm room and my basement. I drew it up. I patented it. I love that phrase.

(Speaker 1)
I patented it. People say, I patented it. I did the copywriting. Matt, I’m sure you’ve never heard this before. I’m doing the copyright, the patent. It’s going to be huge.

(Speaker 1)
I got an app. It’s going to sell itself. The product is so good, but yet it doesn’t sell itself. So Rhianna, why do we have to advertise every week on Indeed? for all the jobs we’re hiring for. Every week, every single week, why am I spending at least $1 ,000 a week on Indeed every single week?

(Speaker 11)
Why? Do I hate money? Do I like Indeed? Why am I advertising every week?

(Speaker 1)
Yeah, because you never know what’s going to happen. You know, you could have an employee up and quit all of a sudden, no two weeks, nothing. So you got constantly be hiring.

(Speaker 11)
So that way you can make sure you’re constantly running.

(Speaker 1)
How would you, how did you hear about this job? Did your mom tell you, did your dad tell you, did you find us on Indeed? Rihanna, how’d you find this job?

(Speaker 28)
Yeah, I found you guys on Indeed.

(Speaker 1)
There it is. Levi, did you find this on Indeed?

(Speaker 46)
Did your mom tell you, your neighbor tell you?

(Speaker 1)
Indeed. This Indeed, he found it on Indeed.

(Speaker 45)
Matt, there’s somebody out there that says, you know, V -I -S -M.

(Speaker 1)
Okay. Videos. I got it. I can do that. Images. Okay.

(Speaker 1)
I can do that.

(Speaker 3)
Search engine content. I got that. more google reviews i got that d dream 100 you’ve got to make a list of the 100 businesses that you want to earn their business one of my clients he’s a roofer i talked to him today matt he has cold called all of the property management companies in tulsa and now they refer him every week so every week he gets these massive property management companies that are managing like 500 rental homes and every week, they’re sending him roof repair jobs and roof replacement jobs. But he had to cold call them all dial and smile, he had to reach out to his centers of into a center to a center of influence, and basically ask them for referrals. Matt, if you want an oxy fresh, and you think, okay, now that I own one, my phone’s gonna ring all day by just by default, what happens?

(Speaker 3)
Well, it’s just like you just said, I say this to you all the time. If you can’t find your own company on the internet, how can your customers, right? And so we already know that one way to really rank high online is for reviews, right? From brand to family or character views and eventually customer reviews. If you do not rank online, you cannot be successful because your customers cannot find you, right? Especially if you’re in any what competitive market like carpet cleaning, right?

(Speaker 3)
There’s plenty of companies that do rank and will rank above you.

(Speaker 1)
So you got to stick to the craft of getting reviews. You got to really kind of say it’s non -negotiable. To Levi, he was asking what you need to do. I mean, for us, we don’t leave a house without asking. You can’t send your customer review links five hours after the job. It’s got to be part of the closing out process, just like getting the payment for the job, it must be a part of the actual cleaning system.

(Speaker 1)
Now, I’m going to ask you this question. I’ll go back to Rhianna here. And I don’t know, Matt, if this is even a fair question, but I think it’s a fair one. You know, now that you have a little bit of gray in your beard, Do people respect you more? I mean, because I’ve known you since you were pre -gray beard, you know, you’re a pre -gray beard, you know, now you got a little bit of gray there. Are the franchisees, do they respect what you’re saying more now?

(Speaker 1)
Are people taking notes when you talk? Are people going, oh, Matt Klein, sir, that I will go get reviews. That makes sense. This guy has gray in his beard because Rihanna can’t use the gray beard move. Okay. I mean, are people now just going, yes, I’m going to do it.

(Speaker 1)
Are you finding that it’s, it’s. and more people are getting traction, Matt, as you’re getting more gray in the beard as far as people listening to you? Because you’ve been doing it forever.

(Speaker 3)
It works. You know it works. It works for your own business. It works for all the franchisees.

(Speaker 1)
Did it take the gray in the beard to convince the franchisees? Or how’s that going?

(Speaker 3)
I think all the time I’ve spent has gotten the gray.

(Speaker 44)
I think that’s why I have the gray, maybe.

(Speaker 3)
I think it might help a little bit with the young employees.

(Speaker 44)
It certainly doesn’t help with my wife very much. Does your wife like the beard?

(Speaker 1)
Does she want you to shave that thing off? My wife’s never seen me without one, so I don’t. OK. It kind of gets those videos where I shave it off and my family doesn’t recognize who I am. OK. OK.

(Speaker 1)
It’s fair. OK. But again, folks, whether you’re listening to today’s show and you’re somebody who owns a business and you’re trying to beg your staff to get them to do it or you’re asking your staff, whatever that dynamic is, if they do not follow the system, it will not work. So you got to get videos. You got to get images. You got to get search engine content.

(Speaker 1)
Got to get more Google reviews. Then you got to do the Dream 100. The Dream 100, you have to reach out to local businesses and ask them for the business. You have to do it. Matt, if you don’t do that, let’s say you buy Oxyfresh today and you call every apartment complex in town and you say, hey, this just in, I know you have an apartment complex. If you ever need your carpets to be cleaned, I want to earn your business.

(Speaker 3)
What will happen if you make enough of those calls, Matt?

(Speaker 1)
Yeah, if you make enough of those calls just now, you’re going to get some people that want you right now. But if you make enough of those calls over the year, six months, whatever, you’re going to have these people calling to you, especially if you do it more than one time. If you’re pretty consistently communicating with people that you want their business, there’s a reason for you to have their business.

(Speaker 34)
Someone’s going to drop something.

(Speaker 1)
Somebody’s going to need something. You’re going to be right there. I think if you’re doing any type of outside sales, that is the move. Now the final two things you have to do now, there’s other things you have to do to run a successful Oxyfresh, but I’m just hitting on the core stuff again. Levi V stands for videos.

(Speaker 1)
Yes. And Oxyfresh does all the video marketing for you. I images, images, Oxyfresh does all that for you.

(Speaker 27)
Amen.

(Speaker 1)
Shaka Baba. That’s what you’re paying for. S search engine optimization. Oxifresh pays for all that, right? M, more Google reviews. You got to do it.

(Speaker 1)
If you’re watching today’s show and you’re like, I don’t know what I would say. I mean, I don’t know. I mean, you probably just need to go get a job working for the government, probably.

(Speaker 22)
You know, someplace where you can’t get fired.

(Speaker 1)
You can hide from accountability for a couple decades. That’s where you want to go. Go ahead and just get ready for a boring, dumb life. Take that job.

(Speaker 43)
Hide from it.

(Speaker 1)
If you want a job that doesn’t require you to do something, just go work for the government. You could be there for decades and people won’t even know you’re there. It’s amazing. OK, so then you got the D, the Dream 100. You got it. You got to reach out.

(Speaker 1)
to people you don’t know. The Dream 100. What am I saying? Make a list of a hundred people. A hundred. In my case, on the podcast, Matt, I make a list of all the people I want to interview and almost everybody tells me no.

(Speaker 1)
But the other day, Levi, you were here, the founder of Hobby Lobby. He said, yes, I want to be on your show. I’m going. Really? Because this guy has rejected me so much. I love this guy.

(Speaker 42)
He rejects me all the time.

(Speaker 1)
David Green. I’ve actually shattered him for an entire day. I know people who know him, and yet I get shut down. Tim Tebow. Tim, if you’re watching this. Tim actually speaks at our conferences, but yet has not agreed.

(Speaker 1)
He’s still not agreed to be on the podcast. Unbelievable. The founder of FUBU. Damon John, I interviewed him.

(Speaker 3)
How’d that happen? I mean, just, I think eventually the people feel bad. They go, ah, this guy, we tell this guy no all the time, but eventually, so you got to do the V I S M D. And then the final two things, you got to do an interview every week. You have to interview job candidates every week. Matt, if you stopped interviewing job candidates at oxyfresh . com, you, you own an oxy fresh franchise or franchises.

(Speaker 1)
If you stopped interviewing for carpet cleaning techs, the homeboys and homegirls, they’re the carpets, if you stopped interviewing candidates, what’s going to happen? When you do need them, it’s going to take you three times, four times longer than needed. So you’re going to lose out on opportunity customers. It’s going to take a long time.

(Speaker 32)
It’s going to be a huge headache.

(Speaker 1)
You’re going to have to go through way more applicants when you need them. It just makes the process double, triple, quadruple harder when you actually do need someone. Now, Matt, this is a true story. It’s way in the past. I can tell the story. I’m not worried about getting sued or anything, and I’ll be vague about it.

(Speaker 1)
We had a young lady who worked for me years ago. She was great. And I remember she said, boss, if there’s anything I could ever do, I want to get promoted. Now she’s the manager of a thing, Matt. So she says, boss, I’m killing the game. Whatever I can do, I want to run this place.

(Speaker 1)
So we kept promoting, kept promoting. Matt, she’s been here for two years, doing a great job. Two and a half, two years, doing a great job. And then one day she says, hey, boss, can we talk? I said, sure, what’s up? She says, the guy that I just met, I’m pregnant.

(Speaker 3)
And I go, what?

(Speaker 1)
wow and she goes and i’m moving to hawaii i’m going okay like uh we live in oklahoma like in a month or six months or nine months no no we’re leaving next week we’re going next week we’re going to hawaii and i’m like so the guy you just met you’re going to hawaii she’s yeah yeah we’re going to and that kind of thing matt unfortunately happens a lot a lot like a A lot. Matt, have you ever had like an employee that was just killing the game and all of a sudden they just, they ghost you, they change the phone number, they move to a different state?

(Speaker 3)
Does that, because I feel like that happens to me, and again there’s hundreds of employees, but I feel like it happens to me every two weeks. But again, that’s with hundreds of employees. Any, does that happen to you once a year? Does it ever happen? Those kind of situations? Yeah, I had a guy leave one of my vehicles in a supermarket two hours from me because he was going through a divorce.

(Speaker 3)
By the way, that’s not a pro -tip, folks. That’s not a pro -tip, okay? Get an Uber and go, because I had to bring the vehicle back, right?

(Speaker 1)
Because at that time… very early in my franchise life. Now I can figure it out. But I had to go up there to drive. I was calling customers on the way, moving them, and giving them discounts, all that sort of stuff. I was on the horn, turned on my Indeed ad, all that sort of stuff, because at that time, I wasn’t doing those things.

(Speaker 1)
And I had to drive that sucker back. Yeah, it was like, I don’t think about it a lot now, but when I do, it just gives me like, it just, you know. I’ve been self -employed essentially since I was like 14 years old, you know, so when I was doing my DJ business I remember every weekend we’d have 80 weddings going on and usually 15 % of the employees wouldn’t show up for work and I got I got 80 weddings to cover 80 and I’m going Alright, here we go. And I that’s why I’m always training as wild. Okay, and the final step is the daily huddle, right? Every day, Matt, you got to have a daily huddle.

(Speaker 1)
You got to get a hold of your people every day. Get some proof of life. Verify they’re alive. They need to know you’re alive. And there could be misunderstanding. Some people will leave and they’ll go, I wonder what my boss meant by that.

(Speaker 1)
Or I wonder what she meant by that. I wonder what he meant by that. Was there a deeper meaning to that statement?

(Speaker 3)
Am I in trouble? Am I getting fired? Am I getting promoted? I think I’m getting promoted. I’m getting fired. I’m getting hired.

(Speaker 3)
There’s a lot of miscommunication that can happen, Matt, if you don’t talk to the people once a day. Why do you have to have some sort of daily huddle every day in order to grow a business that creates time, freedom, and financial freedom? Yeah, I mean, if I want to just help for the kind of health of your business to understand, you know, set the tone, right? Make sure that you’re there as the owner.

(Speaker 1)
Make sure you’re watching and understanding what’s happening. Make sure they understand that they can communicate with you. But for me, because my business is an hour or two hours away from me, it’s imperative that I have those conversations because I don’t get to see mannerisms, right? I don’t get to see someone in an office all day long. I don’t get to go by their head down and maybe they’re having a bad day. I have to understand through communication and enough to where I can know if they’re having a bad day or something’s up.

(Speaker 1)
They’re just at the tone of their voice, right? And so for me, it’s really, really important to have that conversation. If you’re watching this show and you want to create time freedom and financial freedom, so much so that during the middle of the day, you can take a nap. You got to master the crap.

(Speaker 3)
And if you want to own a business model that’s designed to be turnkey, allow you to create time freedom and financial freedom. And Matt, how much does it cost to buy an Oxyfresh? Is it a million dollars? Like a, like, you know, McDonald’s is multiple millions of dollars. Is it like a subway where you’re spending hundreds and hundreds of thousands of dollars? Is it like a sports clips that’s a half a million dollars?

(Speaker 3)
Matt, how much is it?

(Speaker 1)
How much does it cost to buy Oxyfresh? Yeah, our franchise fee is 47 ,900. So it’s about 48 ,000 become a franchise that includes your equipment, your product, your territory, your seven year agreements, the training in Colorado, which we pay for, right, that’s all there. If you’re a veteran, you get 10 % off of that. Okay. And then in addition, Clay, I want you to have like 25 ,000 in operating capital just available to you to start running your company that will cover like the monthly cost of a vehicle.

(Speaker 1)
payroll for a while, marketing, the miscellaneous expense of running a company. So 48 plus 25 is the good number. You’re all in investment. And again, that website you can go to is thrivetimeshow . com forward slash oxyfresh thrivetimeshow . com forward slash oxyfresh thrivetimeshow .

(Speaker 1)
com forward slash oxyfresh.

(Speaker 3)
I’ll put a link on today’s show notes.

(Speaker 41)
And Matt, final question for you.

(Speaker 3)
Are you still doing that thing where if people want to go with you and your wife to Taco Bueno, do you still do that for anybody who wants to buy a franchise?

(Speaker 1)
Or is it Taco Mayo or Taco Bell? Is that something you’re doing? Is that an urban legend? I didn’t know if that was a thing if people fill out the form, if they get that burrito special.

(Speaker 40)
Is that something you’re doing?

(Speaker 24)
doing?

(Speaker 2)
Have you ever been doing that?

(Speaker 39)
Am I making that up, Matt?

(Speaker 2)
No. If you make it all the way through the process and come to Colorado, my wife and I will take you to any taco joint you want. Oh, that’s nice. Matt Klein, thank you so much, sir. I really do appreciate you. And I want to remind the listeners out there, Matt smells terrific.

(Speaker 2)
Matt, take care. All right, see you. Bye. My name is Nathan. I’m here from Tulsa. forward to where you want to go.

(Speaker 2)
A lot of times we get into the hamster wheel of wanting to just grow your business or just really work hard, but why? What’s the end game? Not that you need to check out, but you have to have a place that you’re going to. Really in the last couple of years, I was just pushing hard. I just wanted to double my business, but I started thinking now, hey, I did that. And we’ve actually tripled the amount of business we did.

(Speaker 2)
So now, what’s the next thing? Where am I going to go? Why did I triple my business? And I realized, I don’t have a good answer for that. So that’s my next big thing I’m going to take away. I’m going to sit down and say, OK, if I double my business again, what is it for?

(Speaker 2)
And I’m starting to get some ideas of what I want to do next. The place, presentations, well, first, the atmosphere is just unique to anything else. There’s inspirational quotes all over the wall. It’s high energy. For lack of a better term, it’s to keep you awake. your focus on, but the reason I come back is because this is also a great motivation.

(Speaker 2)
I mean, it’s almost like business church, like where you get in, there’s a little bit of a hallelujah, you need to have somebody that’s excited about what you’re doing. The average person, you tell them about what you do with your business and they don’t care or they think you’re the man. And they’re like, oh, well, you just, you just grow money out of your pockets, right? So you should just pay twice as much for your employees. And you’re like, no, I’d go out of business if I paid my employees twice as much, because I got a really small profit margin. And you can be around other business owners who understand that.

(Speaker 2)
And Clay’s presentation style, you will not take a nap. It is not a possibility. He is funny. He takes things, and the best part of Clay’s presentation style is he takes the things that we’ve all dealt with, and then he makes fun of itself. It exposes how… plant in all these different areas of our business.

(Speaker 2)
And you can point your finger or laugh at him while secretly going, oh my gosh, I have done every single one of those things that have happened. And so it makes it, it’s like Jim Gaffigan in a business sense. I mean, they have the same exact same humor style.

(Speaker 4)
Talk to himself in these little voices. The idea is that We have dealt with customers with brick walls we run into and he’ll personify them, but also in a way, show you the path out, show you around the wall, over the wall, around the wall, so it’s actionable, quick things, and you laugh at the same time. Easiest way to learn your own mistakes is to see the mistakes of others. If you are a person who likes to get things done, this gives you the things you need to get done. If you don’t like getting things done or you don’t like really grinding in and staying focused, this wouldn’t be a good conference for you because this is a conference for people who are motivated, want to accomplish and get to places. If you just want to be inspired to do something, this isn’t that type of conference.

(Speaker 4)
It will inspire you, but it will inspire you to action.

(Speaker 1)
It will inspire you to accomplishment. A lot of times, I mean honestly, if I could have done better with my business on my own, I would have. and I needed somebody to show me a path that I could go forward. And with that path, we’ve actually tripled our business in a two -year span because I was able to unstuck the things I was stuck at, be able to get around or go through the walls that were in my way. It’s changed our business a thousand fold, actually, specifically 40%. But the cool thing is, is we know it’s just up from here.

(Speaker 1)
I mean, literally 11 months ago, we were talking about liquidating and closing the doors. And just one phone call and one interaction with getting some coaching, our horizon is completely different.

(Speaker 4)
And we’re still got a lot of work to do.

(Speaker 16)
We’re getting better every single day.

(Speaker 1)
But we’re super excited with where we’re going from from here. And for anybody out there that’s thinking about scheduling a service with you guys, what we’re going to do is we’re going to go to Google right now. We type in Kansas City. Oxifresh. This is you guys right here. Which locations is you?

(Speaker 1)
I want to make sure we’re sending people. We have a lot of our listeners in Kansas City. Which particular locations are yours there? We’re all of those. All of these. So you are the Kansas City area.

(Speaker 1)
So everybody just Google search Kansas City Oxifresh. There you’ll be. Well, Thrive Nation, on today’s show, we’re interviewing a diligent doer.

(Speaker 4)
So if you’re out there today and you say, I feel stuck. I want to know how to start or grow a successful company.

(Speaker 38)
Step one, it requires diligence, which means the steady application of effort over time.

(Speaker 1)
The steady application of effort over time. Now, today’s entrepreneur happens to be a franchisee, full disclosure, of a brand called Oxifresh.

(Speaker 4)
Oxifresh .

(Speaker 1)
com is a brand that I’ve had the honor of working with the past 17, almost 18 years. And these guys are the franchise owners of an Oxifresh location, or actually Oxifresh location. and territories, which can be quite a bit to handle, and they are doing a phenomenal job.

(Speaker 3)
Spencer, welcome onto the Thrive Time Show.

(Speaker 1)
How are you, sir? I’m good, Clay. Thanks for having me, man.

(Speaker 3)
It’s good to be here. Hey, so I got to ask you, first off, we’ve been working with you for a while now. How long have we been working with you guys approximately?

(Speaker 4)
We started in January of this year, so getting really close to a year.

(Speaker 1)
And have you sold more carpet cleaning? Are you up 1 % or 2 %? Or is there some kind of quantifiable way you could articulate the growth percentage? Yeah, in our first, I guess, 11, 12 months, we’re up 40 % this first year. Amen. And now you guys, Andrew brags on you guys all the time.

(Speaker 1)
So every time I hear about you guys, it’s a brag session. But if people want to Google you and verify you’re real, what territory can they Google to find you guys? We’re pretty much all of the Kansas City metro and surrounding areas. So some of the biggest surrounding areas of the KC proper like Olathe, Kansas, Overland Park. Kansas, Lenexa, Kansas, Lee’s Summit, Missouri, and there’s dozens of others. So basically we support the entire Kansas City Metro.

(Speaker 1)
Now, I want to ask you this question, and this is not a backhanded compliment. But one of my friends, he is jacked. I mean, one of the most physically fit people I’ve ever met in my life. And you look at him, and you think to yourself, brother, you do not need a trainer. That’s what you think. People actually say that to him.

(Speaker 1)
But he has a trainer. And you ask him, why do you have a trainer?

(Speaker 24)
And he says, well, I have a trainer, and that’s why I look like I do.

(Speaker 4)
I have five sessions a week. I said, so just to be clear, you’re spending $500 a week for a personal trainer. He said, well, it’s $100 a session. I do five a week. And he said, I find that when I go, something happens that I’m A, I’m paying money for someone to hold me accountable. That’s part of it.

(Speaker 1)
The second is my trainer pushes me beyond what I would be without his pushing. And he said the third is my trainer knows what to do, has the tools, and so he takes the guesswork out of it. And again, this is one of the most physically fit people I’ve ever met, and he just is locked in with a trainer. I want to get your thoughts on that as far as business coaching and having somebody to show you the way, maybe push you a little bit, track the numbers. What kind of impact has that made on your business? It was huge.

(Speaker 1)
We started the business, we ran it for probably about two years prior to getting a coach. And we know all of the things to do because, fun fact, I bought into the business because I was so excited to start a business because of listening to your podcast for probably at least a year before I ended up pulling the trigger. So I know all the systems, I know the processes, I know what we’re supposed to do. But when it came down to getting it done and actually doing it every single day it just we were stalling and I’m not gonna lie. We were getting ready to close the door and I was like we got to make one last -ditch effort at this and let’s get let’s get a coach hired and we knew immediately who to hire and if they’ll have us and since then we’ve been off to the races and growing.

(Speaker 1)
Now, one of the things about success, I happen to write books. So let me just show the listeners an example. I write books. So this is a book I wrote. Actually, my wife wrote this book. This is my wife’s book called Now I See.

(Speaker 1)
I did not write this book. This is my wife’s book. I did edit this book. This book, Boom, is a book that I wrote. So I wrote Boom. My wife wrote Now I See.

(Speaker 1)
And this is a book that I did not write. But look what I did to it. This is Robert Kiyosaki’s book, the Rich Dad Poor Dad series. This is the Rich Dad Guide to Investing. And Robert Kiyosaki’s now gotten to be a big, he’s become a friend. And he and Eric Trump are coming to speak at our business conference in March.

(Speaker 1)
And when I, I remember reading Robert’s book, I’m thinking to myself, wow, this book is really well done. And when I started meeting people like Robert Kiyosaki or Robert Greene or Guy Kawasaki, I always ask these guys, I would say, how did you write the book? And they would say, well, step one is you write it. And then step two is you maniacally edit it. And it’s not like it’s a complicated process, but you just have to go back and edit it every day. It’s not like it’s a big complicated thing.

(Speaker 1)
It’s just you have to read your own book and read it to find the errors. And when you think you found all the errors, you read it again. And I’m going, so your entire process consists of writing the book and then reading it till you don’t find any errors? They go, yeah. And then I have an editor read it and find errors. And then they send it back to me.

(Speaker 1)
And I said, well, what do you do next? They said, I read it and I find errors. And I said, what happens next?

(Speaker 4)
They’re like, give it back to my editor. And I’m going, there’s no way. I mean, how many times do you do this? And I started hearing from the world’s top. We’re talking John Maxwell. We’re talking Mark Manson, the author of Subtle Art.

(Speaker 4)
of Not Giving an F. Robert Greene. We’re talking about the world’s best -selling authors. They say, oh, I go back and forth usually two dozen times before I get it perfect. And I think that’s a little bit of the madness of growing a successful company. It’s knowing what to do and then doing it consistently. Can you talk about that, about just step one, knowing what to do, but then step two, doing it over and over and over?

(Speaker 4)
Yeah, I think I’m with you. It’s not rocket science. The trick is in the discipline. But I’ll even add one in there between those two steps, which is knowing what to do and then doing it and stop making excuses. Even us, when we get on the call with Andrew, it’s like, Andrew will say, well, did you get your X amount of Google reviews? Did you get your X amount of images loaded?

(Speaker 1)
And we’ll say, well, we got some, but, and then we did this, but, and we’ll come up with excuses. Pretty quickly, you can understand, hey, you’re just making a bunch of excuses. It’s time to get stuff done. So yeah, the hard part is the discipline. Back to your analogy on working out and getting jacked. Everybody knows what to do.

(Speaker 1)
Maybe not everybody knows what to do, but most people know what to do to get jacked. Most people know what to do to make money. It’s just a matter, you gotta go do it. And then obviously, there’s a lot of tricks you can learn from people who’ve been doing it a long time. So you should always educate yourself, but I’m with you. It’s all about the diligent doing.

(Speaker 1)
Now, in part two of today’s show, after this portion of the show, in part two, we’re going to sit down and interview Dr. Sean Baker. And someone says, who’s that? He’s been on Joe Rogan multiple times. He’s actually one of the best -selling authors in America right now. So anybody can go to Amazon . com.

(Speaker 1)
You type in carnivore diet, this guy, carnivore diet. I’m telling you, folks, you are going to love part two of today’s show. Two of our conference attendees came Two of my clients came to a conference and asked me conference we had Tim Tebow was here, we also brought in Dr. Sean Baker, and these two guys, they locked in and they decided to implement the carnivore diet for six months. This is a true story, this is gonna blow your mind. And one of the listeners lost 92 pounds in six months by only eating meat.

(Speaker 1)
His cholesterol’s gone down. It’s unbelievable. The other guy got a little bit of a head start. He lost 81 pounds. And you’re going to hear their stories on part two of today’s show. And you say, well, what do you do?

(Speaker 1)
And they go, I only eat meat. It’s unbelievable the simplicity. And I believe that it’s that way with growing a company. It’s not super complicated. But it’s a simple plan, and you have to do the plan over and over, just like working out. You’ve got to get those biceps sore if you’re going to experience growth.

(Speaker 4)
So let me dial into the stuff you’re doing. One, step one, and maybe you don’t agree. Feel free to interrupt me. But one is you have to wow the customer. You guys at Oxifresh, I know you guys do this. Andrew tells me you guys do this.

(Speaker 4)
When somebody Googles Kansas City carpet cleaning, I’ll pull this up on the screen here. When somebody Googles Kansas City carpet cleaning, You guys come up top in the search results, but you have to wow those customers. I mean, you guys are obsessed with wowing your customers. So what do you say to somebody out there that’s mailing it in, their carpet text, or their business of some kind, just it doesn’t wow. It maybe doesn’t even deliver. They just do the minimum effort.

(Speaker 4)
What do you say to somebody that, for whatever reason, just can’t seem to get motivated to wow the customer? I would say you’re probably not going to make it very long. We always strive to get like three wows per interaction with the customer and it can look several different ways. Maybe it’s we’re calling ahead and saying we’re stopping by the quick trip or Starbucks on our way. Do you want anything? You know, some people might get a little.

(Speaker 4)
weird about that or there’s a package out, we’ll bring it up, you know, or it’s even just showing that you care. We have so many service industries out here that get the technician, they come and it’s like, they’re just here to collect a paycheck and, you know, they’re going to go through the motions. But if you can get your technicians or your employees and ownership too, to really show the customer that you genuinely care, then you don’t even need all that extra stuff to get the three wows with each interaction.

(Speaker 1)
It’s little things like calling them the night before and actually caring about what kind of situation they have when you walk into their home. Because they’re letting you into the privacy of their home, and they need to know that they can trust you. So just gaining that trust and that rapport even before we show up, that’s the first wow. And then the others are easy, like, oh, do you need help moving this piece of furniture while we’re in here? Just doing little stuff like that. And you’ll see, we’ll even do things like leave, we’ll get like hot little toys or treats for the dogs.

(Speaker 1)
And we don’t do that all the time, but a lot of times we’ll do little things like that and leave them for the customer. Kind of a no questions asked redo policy. You don’t like what we did within a certain amount of time, we’ll come back and make it right. And we won’t stop coming back until it is right. Just a lot of things like that. And I think if you don’t do that to differentiate yourself, from your competitors, you’re probably not going to last very long.

(Speaker 1)
And if you are lasting, you’re probably just lasting and not thriving. Now, for everybody out there who’s curious about how I voted or who I voted for, I happen to be a libertarian, which means every year I go, well, there’s no libertarians to choose from, and so I tend to vote Republican. But I want to share with you a story. I was staying at a hotel years ago, and the bellman there, this guy looked exactly like Barack Obama. And I said, do people ever tell you that you look like, he goes, Obama? I said, yeah.

(Speaker 1)
He’s like, yeah, people call me Obama. I said, it’s interesting. He said, sir, don’t hold it against me. If you’re not an Obama fan, if you are an Obama fan, that’s OK too. But sir, I want to make sure I take your bags up to your room. This is at the Bellman at this hotel in Vegas.

(Speaker 1)
He says, I want to make sure I take your bags up to your room. You have a great experience. What room are you in, sir? I tell him the number. He goes up there, takes my bags. He says, sir, I really do appreciate you.

(Speaker 1)
True story. This is a true story. Crazy story. And he hands me a $5 bill, because I’m tipping him. He hands me a $5 bill, and on the bill is his phone number. And he said, we’ve got a lot of bellmen.

(Speaker 1)
I don’t know that any of them have ever tipped you, but I’m giving you a tip. Call me. And I’m like, whoa. See, that was like a next level, like, wow. So I said, what now? I mean, I was amazed.

(Speaker 37)
He said, a lot of bellmen probably won’t give you a tip, but I’m going to give you a tip.

(Speaker 1)
And he hands me $5. This is the number to call if you need anything.

(Speaker 36)
And sir, I’ll be back in five minutes with guides, basically, of things to do in Las Vegas.

(Speaker 1)
Are you looking to take the lady on a dinner night, a dinner date? Are you going to go see a show? Do you want to go to a casino? Are you looking to sightsee? What are you looking to do, sir? And I said, I’m looking just to go to take my wife to dinner.

(Speaker 1)
He said, I’ll be back in five minutes. Dude goes down the elevator, knocks on the door. Knocks on the door. I said, hello. He goes, it’s Obama. Sir, hope and change.

(Speaker 1)
I hope. I hope you have a great stay. Sir, here’s some change. He gives me another dollar. Hey, if you need a tip, this is my phone number. I’m like, what is going on?

(Speaker 1)
So he’s out $6. And already, I remember him. I never forget him because he looks like Obama. He says, hope and change. Gave me the change. Gave me a tip.

(Speaker 1)
And so the next morning, I wake up every morning methodically at 3 AM. So I set my alarm. My alarm goes off in the hotel, 3 AM Vegas time. Go down to the lobby, and dude is there. And I’m like, this is crazy. he’s the only bellman who seems to be operational there’s a couple guys that have to work the shift but this guy is moving and he’s got people looking for him in the lobby people are going hey is obama here and i’m like hey obama true story i said obama dude you are killing the game i was there for about four days and i noticed

(Speaker 1)
people were waiting for him to get their luggage. They were going, hey, is Obama here? And the other bailmen were looking for jobs, looking for work. This guy has people waiting for him. So I finally said, sir, can I ask you, where are you getting this mindset? What’s going on with you?

(Speaker 1)
He said, sir, if I can over -deliver, I think it’s how it goes, if I can over -deliver, I’ll get overpaid. And I’m paying my way through medical school. And so I’m going to pay my way through college. I’m going to over -deliver. I’m going to over -deliver, and then I’m going to get overpaid. And I just remember, I had a desire deep within me to tip the man hundreds of dollars.

(Speaker 1)
And I did. And I did. And I was thinking to myself, that guy really ignited the law of reciprocity that Napoleon Hill talked about. He wowed every customer. I watched that guy, and I’m thinking, he had the same cart, the same uniform, the same name tag. And he took the little tools he had, he tipped the customer, he came up with a memorable marketing slogan, hey, I look like Obama.

(Speaker 1)
He embraced the whole hope and change thing. And at the end, we’re checking out. I said, man, it’s been great, Obama, getting to know you, man. You’re great. He says, honestly, man, I vote conservative, but got to go with it.

(Speaker 3)
And it’s just this whole like, it was like the ultimate punchline. And I’m saying that because there’s somebody out there, you’re saying, I don’t have a lot of money.

(Speaker 19)
I don’t have a lot of tools.

(Speaker 4)
And I’m telling you, if the Bellarmine can do it, if Oxifresh can do it, you can do it. Now, the second thing you guys are doing is you have a daily huddle with your team. So every single day, you guys do your best to huddle with your team. Obviously, there’s holidays that come up. But I mean, you’re huddling with the team. And you’re saying, guys, this is what needs to be done today.

(Speaker 4)
This is what we did yesterday. And you’re looking at the numbers, the key performance indicators. Talk to the listeners about the daily huddle and why it’s so important for you to do that daily huddle to make your oxy friends. super successful. Well, it’s huge because you got to keep it really simple for your employees. And if you just give them a long list of laundry items to do at your weekly staff meeting or if you were us a year ago or your never staff meeting or your text to take put that’s which is bad.

(Speaker 4)
Don’t do that.

(Speaker 3)
Do the staff meeting.

(Speaker 4)
They don’t they can’t keep track of everything they got to do.

(Speaker 1)
So if you have the daily hub huddle, number one, it keeps all of them accountable. So, you know, they’re going to show up and if they don’t show up to the daily huddle, well, now, you know, they’re probably going to be late to the first their first appointment. So we got to start calling and figuring out plans for that. And then we can just plan ahead with the daily huddle and manage all the daily fires that would have come up, but we’ve handled them right then and there. We do it every single morning at 745. Doesn’t matter the day, doesn’t matter the situation.

(Speaker 1)
We do it unless we’re closed for Christmas, for example. And we’ve had to pivot. We fought back for a while because it’s like, well, we got texts coming from all over the Metro. The Metro is large. How are we going to do a daily huddle at one spot? So we’ll do a daily huddle in person sometimes, but a lot of times we just do it virtually via Google Meet, and we get all the guys on one call, and we all talk about what we need to talk about, and we get the day started right.

(Speaker 1)
Every single day at 7 .45.

(Speaker 35)
Next thing you’re doing again.

(Speaker 1)
So step one, wow every customer. Step two, that daily recurring huddle. Step three, you’re never done recruiting. Never done recruiting. And I don’t know why this is a controversial concept.

(Speaker 32)
So I’m going to give some stats on the screen here so people can get mad at the stats and not mad at me, because I’m not the one making up the stats here.

(Speaker 1)
OK, so here we go. By the way, Napoleon Hill, bestselling author of Think and Grow Rich. I named my son after Napoleon Hill. He once said, you can start right where you stand by applying the habit of going the extra mile by rendering more service and better service than you are now being paid for. That’s something everybody can do right now. But you know, you look at this, the statistics, 85 % of employees today, the 85 % of employees, they say, yep, I do lie on the job.

(Speaker 1)
What? 85 % of employees, huh? According to Inc. Magazine, during their own surveys are going, yep, I do lie on my resumes. 85%. Now Forbes, which is much more optimistic, Forbes is saying, no, no, 70 % are lying.

(Speaker 1)
OK, whatever. Now the US Chamber of Commerce, they’re saying that 75 % of employees steal. 75 % of employees steal from the workplace. So as an example, I know somebody, I’ll be very vague. Years ago for Christmas, they came to me and they said, Clay, can I come to your Christmas party? I hear it’s legendary.

(Speaker 1)
I said, oh, you can come. And they’re trying to impress me.

(Speaker 17)
They know me.

(Speaker 1)
They’re not a client of mine. They’re family. And they show up with all these bottles of miniature alcohol, tons of it. And I’m going, what are you doing? And they go. Well, I work in the airline industry.

(Speaker 1)
And when no one’s looking, I take quite a bit. And I’m going, what? They go, well, per flight, you’re allowed to have up to one complimentary beverage per first -class person. So if they don’t take them, I just take them. And so I’ve accumulated thousands.

(Speaker 34)
So you’ve accumulated thousands of bottles.

(Speaker 4)
Oh, yeah. And check this out. And they have these like these earbuds, these one time wearing headphones. They’ve got these for days. They’ve got all these snacks they’ve stolen. They brought to the party.

(Speaker 4)
And I’m going, you’re probably bringing in, you know, two, three grand of stolen stuff from the workplace. And I am shocked. that entrepreneurs have this blind faith that they’re not going to be robbed, that the employees aren’t going to steal, that the employees aren’t going to fire themselves, that the employees aren’t going to get a divorce and move out of town, that the employees aren’t going to get another job, that the employees aren’t going to get bored and move on, that the employees aren’t going to, their wife gets pregnant, now they want to stay home and help raise the kid. I mean, I don’t understand why it is that people think that you can ever stop. recruiting, but you guys have clearly embraced the idea of ongoing, never -ending recruiting. Talk about that.

(Speaker 4)
Yeah. So I remember listening to your podcast, I don’t know, four years ago, and you bring this topic up, and I thought to myself, there’s no way people are this bad. There’s no way. But immediately, we get in the business, and we have stories for days. not showing up, weird excuses, just crazy stories for days. I’m sure every business owner has it.

(Speaker 4)
And we were kind of, we were kind of stalled on doing the group interview, you know, as frequently as we do now. I would say we probably still don’t do it as much as Andrew wants us to, but we do it on average, maybe every two weeks at a minimum every month.

(Speaker 3)
And because we have a good group of core guys right now.

(Speaker 1)
But it’s so important because especially in our business, It’s not like we’re getting two week notices. If someone wants to leave, they’re just leaving or they don’t even they may give you the kindness of giving you a call that morning, but typically they don’t show up or maybe you catch a technician who is stealing or doing some shady things and. And you have to let them go on the spots. I think the biggest thing is if you don’t have constant candidates coming in, you can become hostage of your employees. And we were subject to this. We became hostage of our employees.

(Speaker 1)
And then the group interview solved that immediately. And we were able to automate the process pretty easily with Indeed. So all I got to do is make a post. And then a week later, 30 people show up to our office. And we can just rock and roll with our outline, our script, everything we want to talk about. But we got to systemize it, and we do it about every two weeks.

(Speaker 33)
And it’s key to our success.

(Speaker 1)
Now, again, I want to respect your time, but I also want to get into all seven of these things. I mean, there’s so many things you’re doing well, but I want to hit on these seven. So again, step one, folks, they’re over -delivering. They’re wowing customers. If you’re watching today’s show, if you own a restaurant, a dentistry, years ago, I worked with a skin care company, a dermatologist, and I said, you have to wow your customer with your sights, your sounds, your smells, sights, sounds, smells, the employees, sights, sounds, smells, the employees, and the overall experience.

(Speaker 1)
And the dermatologist said to me, he goes, it’s occurred to me we have no music in my office, The office looks bad, so the visuals are bad. There’s no music. I think my front desk lady is kind of sarcastic and mean. What were the steps? I said, sights, sounds, smells. He’s like, yeah, I know the bathroom smell good.

(Speaker 1)
What else? And so there was no intentionality to it. So we teamed up with this dermatologist, true story. And I ultimately, I said, well, hey, what are something that we could do every day? He decided to bring in a catering truck or a catering group that would deliver fresh kind of Panera bread kind of style food every day. So when you’re in the lobby waiting for your appointment, you have fresh coffee, you have light fruit, you have a few wraps, those kinds of things.

(Speaker 1)
He got an overhead playlist we helped him develop. He repainted his office. He went with kind of a modern rustic front desk. And anyway, he was very intentional. And his customers loved it.

(Speaker 4)
And they left him raving reviews. And it was powerful, just a complete turnaround. So if you’re watching today’s show, Wow your customer. Step two, you got to hold that daily huddle. Step three, never stop recruiting, never stop recruiting. Step four, you got to have a recurring weekly staff meeting.

(Speaker 4)
Weekly, what? Every week, if you’re the owner of the company, you have to have a meeting with yourself or a coach or somebody to look at the numbers and ask yourself, are you drifting into dystopia or are you moving ahead? Next, you have to implement a tracking sheet. Most people don’t track. And I’ll tell you this, where you don’t track, you will slack. You must measure what you treasure.

(Speaker 4)
Can you talk about the importance of using a daily tracking sheet or a weekly tracking sheet to track your actual numbers. Yeah, it’s super important because you can see it all in one spot.

(Speaker 1)
That’s something Andrew helped us off. with right away. And it is extremely valuable. If you don’t have it all in one spot, it’s hard to gather it all and make analysis and do that.

(Speaker 29)
So and if you’re not, if you’re not tracking it, then what are you doing?

(Speaker 1)
You know, I think It’s very important to do that. So we have all of our, it’s pretty simple and you get to keep it simple. We have money in, money out, how many Google reviews we’ve gotten and maybe some stuff on ad spend and other things, but money in, money out. And then you can start to see trends. And then as you see the trends, you can start to change your activities. One trend we had that Andrew got on us today, our Google review counts were low relative to the last few weeks.

(Speaker 1)
So he said, okay, well, what are you going to do about it? If we weren’t tracking it, we wouldn’t have been like, hey, it’s time to get back on our Google reviews. And just to be clear, I don’t want to ever exaggerate on this show. I’ll be very clear and very measured and accurate in how I speak. I believe you’re up 40 % in less than a year. Is that an accurate statement?

(Speaker 1)
That’s correct.

(Speaker 5)
It’s mind boggling.

(Speaker 1)
OK, so next is that you want to get, this is step six here, you want to gather objective reviews from real customers. You just have to do it. And I think somebody says, well, I’m just going to allow the customers to leave me a review if they feel like it. I’m telling you, folks. I took my son to Margaritaville the other day. It was a restaurant that was nearby, the Jimmy Buffett theme, Margaritaville.

(Speaker 1)
And I’m walking out of the restaurant, and the front desk lady, she said, sir, did you have a good experience? I said, yes, I did. She said, could you leave us an objective review? I said, absolutely. Would I have done it if she didn’t ask me? I’d say no.

(Speaker 4)
What? You’re a hypocrite. I’m a busy guy, right? We’re busy people. Everybody watching this, you’re busy. I was thinking about my son, his 17 -year -old self.

(Speaker 4)
I was thinking about my 20 -year -old daughter. I was thinking about Christmas gifts for my wife. I was trying to figure out where my valet vehicle was parked, all those things. Last thing I was thinking about was, I know, take a moment, leave a review about the steak I ordered. But you know what? She asked for a review, so I did.

(Speaker 3)
Could you encourage anybody out there who just, for whatever reason, has some sort of mental block about asking for objective Google reviews from real customers?

(Speaker 1)
It is the lifeblood of the business, for us especially. I mean, second only to delivering an outstanding service, the second most important thing is getting Google reviews so that other people in the community can know how good we are to work with. It’s pure head trash. You got to get past the head trash.

(Speaker 3)
People do not mind leaving the review. It’s just you got to get them to do it. And if you don’t do it before you leave the home, you’re not going to get it. I’m a business owner. I know how much getting Google reviews has grown our business. And still, when I get service, if they don’t have me leave the review before they leave, I don’t do it.

(Speaker 4)
It’s not because I don’t want to.

(Speaker 1)
It’s because we’re busy. So you’ve got to get it before you leave the house. Final two points, gathering objective video reviews from real customers. You do gather objective video reviews from real customers. That’s where a customer you’ve wowed, you say, would it be OK if I gathered an objective video review, just got your feedback? Why are video reviews so powerful?

(Speaker 1)
Number one, I think it, I’m not super familiar with the algorithm, but I think video reviews jump to the top of your reviews.

(Speaker 4)
And then, so that’s awesome. When someone’s willing to talk about your product or your service, it’s going to get jumped to the top on the review list on Google Maps. But also if someone, like if I’m reviewing a service or a company, I look at the reviews and I see Someone believed in that product or service enough to put their face on camera, on the internet, for the whole world to see. And they must really believe in that product or service. So I’ve made the decision to use that product or service before I’ve even called them to get a quote. And that’s kind of what we want our customers to do, too.

(Speaker 4)
So final, let’s say, 30 seconds, 60 seconds. I don’t want you to feel time pressure.

(Speaker 3)
But the final 30 seconds we have here are 60 seconds.

(Speaker 1)
How would you describe the impact that this coaching has made on your business, a .k k . a. your life? Yeah, it’s changed our business a thousand fold.

(Speaker 1)
Actually, specifically 40%.

(Speaker 4)
But the cool thing is, is we know it’s just up from here.

(Speaker 1)
I mean, literally 11 months ago, we were talking about liquidating and closing the doors. And just one phone call and one interaction with getting some coaching, our horizon is completely different. And we’re still got a lot of work to do. We’re getting better every single day. But we’re super excited with where we’re going from from here. And for anybody out there that’s thinking about scheduling a service with you guys, what we’re going to do is we’re going to go to Google right now.

(Speaker 1)
We type in Kansas City Oxifresh. This is you guys right here. Which locations is you?

(Speaker 4)
I want to make sure we’re sending people. We have a lot of our listeners in Kansas City. Which particular locations are yours there? We’re all of those. All of these. So you are the Kansas City area.

(Speaker 4)
So everybody just Google search Kansas City Oxyfresh. There you’ll be.

(Speaker 1)
You can also search for Kansas City carpet cleaning, I believe. And you guys will pop right up in the conversation. And you guys are, again, Oxyfresh is the brand OXI Fresh.

(Speaker 4)
And what are the markets you service there? You’re in Olathe, is that right? Yeah, the whole Kansas City Metro essentially, which is a lot of the surrounding areas are Olathe, Overland Park, Lenox. Overland Park is probably our biggest market. And you can see there’s still quite a bit of competition that we have to deal with. But just by doing the coaching and getting those Google reviews, I think we’ve gotten a thousand reviews this year alone.

(Speaker 4)
I mean, we’ve been able to obviously increase our business 40 percent. So there’s a lot of market share to go get. You just got to keep doing the same thing every single day and be disciplined.

(Speaker 1)
And it is working. So what do you say to somebody who’s going to Thrivetimeshow . they’re thinking about coming to see Robert Kiyosaki, Eric Trump, or coming to one of our workshops, or they’re thinking about scheduling a free 13 -point assessment to see if they’re a good fit for the business growth consulting. What What would you say to somebody thinking about taking some action? Oh, you got to do it. I mean, what is your hesitancy?

(Speaker 1)
It’s the moment to get the assessment. I think that’s free. So why not get some free advice from Clay and the team, first of all, and then get to the business conference. I’m going to be there. I just tried to get my tickets today. So I’m going to figure out if I want VIP or not.

(Speaker 1)
I want to sit on the new deck. Oh, dude. That is going to be, I’m telling you, that’s going to, this is a real story. I don’t want to interrupt. Eric Trump and I have gotten to be friends. And he said, hey, I would like to come to your conference.

(Speaker 1)
So he’ll be here, Robert Kiyosaki.

(Speaker 4)
So we are, I mean, I’m not kidding, folks. Every single seat will be sold.

(Speaker 1)
And then we have this big, I’m just like, right now, we are very intentional about who we sell tickets to. So there’s certain people I don’t sell tickets to. It’s just filled with entrepreneurs, OK?

(Speaker 24)
So people that are actually entrepreneurs or wantrepreneurs, people that actually are, they’re not just there to gawk.

(Speaker 1)
They’re actually doers.

(Speaker 4)
And so I told my wife, I said, we might have to add on a second deck. So we got a quote to add on a second deck for additional seating. And we already have pre -sold some of those. So I said, well, you’ve got to do a third deck. So we’re looking to add the second and third decks before the event. So it’s going to be awesome.

(Speaker 4)
What you’re saying is I might be out. I may not be in.

(Speaker 1)
Well, you’re a client. So Andrew will figure out a way to get you. But I’ll tell you, it is going to be packed. I’ll sit at his desk. That seems very fair. To answer your question, we did come to one conference, and it was mind -blowing.

(Speaker 1)
Even someone who’s listened to your podcast and read a couple of your books, there’s always something you get from every single speaker. And it’s not just a bunch of mumbo -jumbo. There’s a little bit of motivational, but a lot of it is action -oriented, and that’s what I really enjoy. And I took my business partner, and it’s funny we joked about this,

(Speaker 4)
because he’s much more of the operations guy and I’m much more of the sales and behind the business behind the scenes kind of guy and he’s I had to basically drag him to that conference but after he left that conference he was a whole different human. And his outlook on the business was 100 % changed.

(Speaker 32)
And what I’m saying is, if that could do that to the type of person that I run our business with, then I know that everybody is going to get something out of that conference.

(Speaker 18)
Brother, thank you so much for carving out time for us.

(Speaker 31)
Have a Merry Christmas.

(Speaker 15)
And for anybody looking to lose a little bit of weight, this next part of the show Two guys.

(Speaker 1)
One guy lost 92 pounds in six months.

(Speaker 15)
The other guy loses 81 pounds. They’re real people.

(Speaker 11)
It’s incredible.

(Speaker 1)
Folks, I encourage everyone to stay tuned.

(Speaker 5)
And again, thank you so much, brother.

(Speaker 14)
I really do appreciate you, Spencer. Thank you, Clay.

(Speaker 5)
Appreciate you, man. Bye -bye. In a Fox 23 television exclusive, a local company is taking small businesses to new leaps and bounds by linking them up with world -class education from millionaires, moguls, and everyday success stories. Fox 23 Sharon Phillips is live downtown on why it could have a big impact on our local economy. It’s already changing the face of small business right here in Tulsa. We have to determine that we’re going to live before we die.

(Speaker 5)
One quick glance at this wall, and it’s clear that CEO Clay Clark knows what he’s talking about.

(Speaker 14)
Right now, he is one of America’s most sought after business and entrepreneurship coaches. He’s working to teach entrepreneurs specifically what they need to start and grow a business. Marketing, sales, PR.

(Speaker 5)
But Clay Clark, man, he is one character. That’s a good word for him, character.

(Speaker 30)
Yeah, that is it.

(Speaker 5)
Good, driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so well. good.

(Speaker 16)
And then I met his mother and she just says, she just lets him be Clay Clark.

(Speaker 7)
I mean, so you know, he’s endorsed by his mother and he’s doing magnificent work.

(Speaker 29)
So it was great meeting you out there and all the people that he surrounds himself with.

(Speaker 7)
His Clay Clark starts his days at five o ‘clock in the morning. Oh, it’s incredible. Yeah. He’s, he’s like, he’s, he’s a machine. He’s a machine. But his, you know, I have problems with my company starting at nine o ‘clock.

(Speaker 28)
He has hundreds of people showing up at 5 a .

(Speaker 7)
m. in Tulsa, Oklahoma.

(Speaker 6)
Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest.

(Speaker 17)
I met his goats today.

(Speaker 1)
I met his dogs.

(Speaker 27)
I met his chickens.

(Speaker 26)
I saw his compound.

(Speaker 9)
He’s like the greatest guy.

(Speaker 1)
I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February. Now I can better that. Okay, Clay, I don’t think you know this.

(Speaker 1)
I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. so and the phone’s blowing up everything’s just blowing up blowing you’re right it is like a rocket ship so we’re pinching ourselves actually i learned at the academy king’s point in new york octa non -verba watch what a person does not what they say okay aaron antus guess who’s joining us for the december 4th and 5th 2025 thrive time show business Growth Workshop. Whoa.

(Speaker 16)
Ooh.

(Speaker 18)
Santa Claus?

(Speaker 1)
No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th President of these United States. And yes, Amanda Grace will be in the place. And yes, Dr. Stella Manuel will be there, so you know it will go well. Yes, we have Mel K in the house. Pastor Phil and Tammy Hotsenpiller will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a December to remember.

(Speaker 1)
These friends Make this a December to remember and join us at the two -day interactive Business Growth Workshops. For over 20 years, folks, I’ve been hosting Business Growth Workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more. How do you get tickets? Go to thrivetimeshow . com. Again, how do you get tickets?

(Speaker 1)
Go to thrivetimeshow . com. I’m Ron Burgundy. He needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems,

(Speaker 1)
workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.

(Speaker 9)
I mean, who else has been able to create a brand like the Trump brand? I mean, look at it.

(Speaker 25)
And this is the man behind the business for the last, pretty much since 2015.

(Speaker 1)
he’s been the man behind it so you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge that’s going to be amazing now think about this for a second nothing is over until we decide it is was it over when the germans bombed pearl harbor german forget it he’s rolling And A over now. VIP ticket now we only have limited seating here with there’s a lot of togetherness and closeness camaraderie so again if you want to get tickets for this event all you have to do is go to thrive timeshow . com go to thrive timeshow . com when you go to thrive timeshow . com you’ll go there you’ll request a ticket boom or if you want to text me if you want a little bit faster service you say i want you to call me right now i just texted my number it’s my cell phone number my personal cell phone number we’ll keep that private between you, between you, me, everybody. We’ll keep that private.

(Speaker 1)
And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number.

(Speaker 18)
-851 -0102.

(Speaker 9)
918 -851 -0102. I know we have a lot of Spanish -speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. That is not actually bilingual.

(Speaker 1)
That’s just saying Juan for a one. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So Aaron, you’ve been to many of these over the past seven, eight years.

(Speaker 1)
So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, okay? Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah.

(Speaker 1)
We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand, right? You want to get that brand out there. It’s like, how do I actually make people know what my business is? and make it a household name. You’re going to learn some intricacies of how you can do that. You’re going to learn sales.

(Speaker 1)
So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors.

(Speaker 1)
And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. And so it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to do that.

(Speaker 1)
find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance.

(Speaker 24)
We’re going to teach you time management.

(Speaker 1)
How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two day interactive business workshop.

(Speaker 1)
But let me tell you how the format is set up here. And again, folks, this is a two day interactive 15 minute Think about this, folks. It’s two days. Each day, it starts at 7 a . m. , and it goes until 5 p .

(Speaker 1)
m. So from 7 a . m. to 5 p . m. , two days.

(Speaker 1)
It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question -and -answer session. So, Aaron, what kind of great stuff happens during that 15 -minute question -and -answer session after every teaching session?

(Speaker 23)
I actually think it’s the best part about the workshops because here’s what happens.

(Speaker 1)
I’ve been to lots of these things over the years. I’ve paid many thousands of dollars And you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard.

(Speaker 1)
And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch. And this is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett. You could meet Mel K. You could meet Amanda Grace. You could meet Dr. Stella Emanuel.

(Speaker 1)
You could just grab a coffee. You could find some alone time. You could get lost in the bathroom. You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers. You could go attempt to find your phone, wallet, and your keys.

(Speaker 1)
Now that’s a good idea! That means you have less than 3 % of our population that’s even self -employed. So you only have 3 out of every 100 people in America that are self -employed to begin with. And when Inc. Magazine reports that 96 % of businesses fail by default, By default, you have a one out of a thousand chance of succeeding in the game of business.

(Speaker 22)
But yet the average client that you and I work with, we can typically double this.

(Speaker 17)
No hyperbole, no exaggeration.

(Speaker 21)
I have thousands of testimonials to back this up.

(Speaker 1)
We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say double?

(Speaker 19)
Yeah, there’s businesses that we have tripled.

(Speaker 20)
There’s businesses we’ve grown 8x.

(Speaker 1)
There’s so many examples you can see. see it thrivetimeshow . com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. Add to that Eric Trump, the man that runs the Trump organization.

(Speaker 1)
You say, Clay, I still I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story. We have we cater food. And because I keep it simple, I literally bring in the same food both days for lunch.

(Speaker 1)
Who’s with me? Let’s go. Incredible. A Mexican restaurant. That’s going to happen. Someone says, I want more.

(Speaker 1)
This is not enough.

(Speaker 19)
Give me more.

(Speaker 1)
OK. I’m not going to mention their names right now because I’m working on it behind the scenes here. But we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, You want a life -changing experience. You want to learn how to start and grow a company. Go to Thrivetimeshow . com.

(Speaker 1)
Go there right now. Thrivetimeshow .

(Speaker 18)
com.

(Speaker 1)
Request a ticket for the two -day interactive event. Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California.

(Speaker 8)
Great weather. Make this a December to remember. Eric Trump, the man who leads the Trump Organization. It’s going to be a blasty blast. There’s no upsells.

(Speaker 13)
Aaron, I could not be more excited about this event. I think it is incredible. And there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin.

(Speaker 12)
You think that’s going to change your life? I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking.

(Speaker 5)
Don’t do the Smoke Your Way to Thin conference. That is, I’ve tried it, don’t do it.

(Speaker 14)
Yeah, chain smoking is not a viable, I mean, it is life changing. It is life -changing.

(Speaker 5)
If you become a jade smoker, it is life -changing. It’s not your best weight loss program though. Right, not really. So if you’re looking to have life -changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow . com. Again, that’s Aaron Antis.

(Speaker 5)
I’m Clay Clark reminding you and inviting you to come out to the two -day interactive Thrivetimeshow workshop in beautiful Anaheim, California. I’m from Sarasota, Florida.

(Speaker 14)
I’m Vince Suzuki, also from Sarasota, Florida. He dragged me here.

(Speaker 5)
Yup, was here in 2018. it changed my business and I built another business and now I’m here to do it again with this business. Brand strategist and it’s been really easy to go to a lot of events like this and just lead really. There’s the strategic, step -by -step, real -life implementation that we can do to our business and I’m so grateful to be here.

(Speaker 17)
I’m very excited that Eric is here, and that is going to be epic.

(Speaker 14)
My name is Erica, and it has been amazing being here at the conference.

(Speaker 16)
I’m learning so much. Everything is perfect for me.

(Speaker 1)
Play Clark, man. He is one character. That’s a good word for character. Yeah, that is it. Good, driven, smart. And I’ve never met a guy who was so hyper all the time.

He’s doing so much good. And then I met his mother. And she just says, she just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at five o ‘clock in the morning.

Oh, it’s incredible. Yeah. He’s, he’s like, he’s, he’s a machine. He’s a machine, but his, you know, I got, I have problems with my company starting at nine o ‘clock. He has hundreds of people showing up at 5 AM in Tulsa, Oklahoma, man. He’s a leader of a leader.

He’s fantastic. Yeah, man. No, he is. He is. And it’s, so it’s, it’s, um, you know, for, for the folks that aren’t familiar with you and by a few and far between, I first came across you, gosh, probably 15 years ago, or maybe even

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