Tulsa Dog Trainer | Tulsa Dog Trainer and entrepreneur JT Lawson shares how to successfully run a business including: On-going education, merit-based pay + 13 best-practice accounting systems & 11 success stories

Show Notes

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Audio Transcription

I’m Jerry from Jerry’s Landscape. We do irrigation, tree removal, landscaping. We pretty much do it all. You know, I can landscape the heck out of a property. That’s never really been a problem for me. It’s got to go. I’ve had a tough time with accounting, with my bookkeeping, but then I came up with this amazing system that has really been a game changer for me. This side of the dash here, this is all the invoices. This side of the dash is going to be expenses. Then I’ve got any miscellaneous receipts or anything like that, that goes in the back seat. Then of course anything tax related. You know, I don’t even know what half that stuff is. But anything from IHRS, that’s going to go right here on the passenger side floorboard. I’ve even got a place for customer complaints. Right out here. I’m kidding actually it’s not really the best to even open the windows at all. Blow everything around. Is it a perfect system? No. I can’t use the defrost in my truck which sucks. You know having passengers doesn’t always work out so well. But it’s a small price to pay. We’re meticulous. Every transaction matters. Period. Okay? I mean, the system, that’s what I love about it. It’s virtually foolproof. Well… Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you, and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zilman. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses. What we got? Colton Dixon’s on the hoops. I break down the books. See, bringing some wisdom and the good looks. As the father of five, that’s why I’m alive. So if you see my wife and kids, please tell them hi. It’s the C and Z up on your radio. And now, 3, 2, 1, here we go! We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get there. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We’re joined with JT Lawson. JT Lawson, you are the author of what book, sir? What I Learned from My Millionaire Mentor. And where can people buy this book? They can buy it at JTLawson.com. Other websites they can go to? Are you on Amazon as well? Or do you prefer for people to go to JTLawson.com? I prefer for them to go there, but you can go to Amazon, anywhere. I mean, you just type in what I learned from a millionaire mentor or if you type in JT Lawson.com a bunch of different websites pop up. You are also the the owner of Make Your Dog Epic Oklahoma so all the Oklahoma locations that’s what you do. You’re the lead trainer, the owner of Make Your Dog Epic Oklahoma. What does that mean? What do you do as a dog trainer? Tell us about the life of a dog trainer. Yeah so basically what we do is we want to give people more freedom back with their dog. So basically a dog that listens gets more freedom and that’s how we see it. So we want to increase the quality of life for the dog and the owners. And we fix 99% of issues in one to three weeks. We’ll beat any competitor’s price. That first lesson is just 50 cents so we can come out and see the dog, evaluate it, tell you what it’ll take to get your dog to your goals. And that’s what we do. We train dogs and we better people’s lives through it. Do you ever train other animals beyond dogs? Like, do you ever train cats or orangutans or large, wet mammals? Do you ever work with large seals, otters, anything like that? I personally do not. I stick in the realm of dog training. But the people who’ve mentored me, they have trained all sorts of animals. Orangutans, sea lions, orcas, that’s the word, orangutans, horses, mini horses. You often hear people that are dog whisperers and they claim they can understand what the dog is meaning, what it’s saying, what it’s sensing. There are people that work in the aquatic space with whales and they hear a, and then from their world, that means something. You know, do you, when you see a dog can you sense what it means? Are you able to, you know, read what the dog sensing? Are you able to communicate in a different level? Are you a dog whisperer? Absolutely not, but you can. So when people say they can do that, really they’re just reading the body language. Just like if I’m standing in front of you and you clench your fist, I can assume you’re about to punch me in the face. So when a dog’s hair goes up or ears go back or tail goes down, you can read those signs. You can kind of see how they’re thinking or feeling. But you can’t doctor-fill a dog and be like, hey buddy, what are you thinking right now? And so, but you can read the body signals and stuff like that. Does it bother you if I call you a dog whisperer? No, no, no. You don’t mind being called that. You’re not saying you are. Correct. But you don’t mind if someone mislabels you as that. Yeah, I’m not Dr. Doolittle. I cannot speak to the animals like he can. What I’m going to do on today’s show, what we’re going to do on today’s show is we’re going to talk about dog training in Tulsa specifically. We’re going to get into dog training and what that looks like, but I also want to make this a show where everybody out there listening can learn about how to run a business as well. So we’re going to get into how to run the dog business. We’re going to teach these principles today from a dog trainer’s perspective, but we’re also going to learn a bit about how to run a successful company. So let me start here. I have a book I’ve written there called A Millionaire’s Guide to Becoming Sustainably Rich. And on page 215 of that book, everybody can read along today. So you go to Thrivetimeshow.com forward slash millionaire, Thrivetimeshow.com forward slash millionaire. You go there to page 215, you can download my newest book, A Millionaire’s Guide to Becoming Sustainably Rich, and you can follow along here. But there are 13 core tasks that you must have for your accounting and financing team if you want to run a business that doesn’t go bankrupt. And at Make Your Dog Epic, we specialize in not going bankrupt. So here we go. One, you have to have a system in place to verify that your team members have been paid. So as an example, we had a trade show we did the other day for Make Your Dog Epic Tulsa Dog Training. The staff went to the trade show, and this just in, the staff got paid. How did you verify that the staff got paid? Because I see a lot of small businesses, they don’t pay their staff. Well, we have, they have a sheet they have to fill out and then they have to turn it in and I put it into the system and they’re paid. And so, but it’s just you make sure that they’re actually filling it out, you’re verifying that they actually worked the hours they said they worked and then you’re putting it in and you’re making sure they get paid through that way. Now you recognize that a lot of dog trainers in Tulsa don’t run their business like a business. They run it like it’s a dog whispering, almost a semi-religious organization, where they spend their entire day obsessing about dog theories, but they don’t return calls, they don’t train their staff. I want to get your thoughts on this, because you’re running a dog training business. Why is it that many dog trainers simply don’t run their business, you know, with the level of professionalism you’d expect from other businesses? Well, it’s kind of like, it’s the same as Michael Gerber in E-Myth Mastery. He talks about how there’s technicians and business owners. So a lot of dog trainers are technicians. So what do I mean by that? It’s like a plumber who works for a big plumbing company, but thinks that he can do the plumbing better than the business owner. And so they leave, they start their own plumbing business, but now all they’ve done is just created a job and now they have to work for themselves. So now they don’t actually understand all the systems and processes you have to put in place. They don’t understand SEO, they don’t understand call recording, they don’t understand video recording. They don’t understand accounting. They don’t understand all the aspects as it goes into actually running a business. They just know how to be great at plumbing. So that’s how it is with dog trainers. A lot of these dog trainers don’t actually know how it is to be great at business. They know how to be great at dog training-ish. But even with that, I mean, I see a lot of dog trainers, even in just like the dog training, not even the business wise, they’re so scattered brain because they have so many different ideas and they live in a creativity realm where they always want to have new ideas on how to train dogs, how to do this, instead of systemizing how they train the dogs, nail it so that it’s easier to train the dog, easier to train employees, easier to train the humans as well, and then they don’t do that for the business either. So they just hop from idea to idea to idea and they don’t actually nail anything down. Now again, but you also go to ongoing dog training lessons. So I mean you also go to ongoing continuing education. So as a Tulsa dog trainer, I mean you’re not just focusing on the business, you’re also focusing on how to become the best dog trainer possible. Can you talk about some recent dog training that you’ve gone to ongoing education or is this super secretive dog whisperer stuff that we can’t know about? No, no we don’t do any of that. We are super open about how we train and what we do. So I just flew out to from Vegas and I trained with a guy named Tim Smith. He is awesome but I learned from him. I learned from some a couple guys a week before and called Joel Silverman and Brian Renfro. And they all have trained me, and I’ve learned a lot through them. And it’s just about going to different people and learning new ways, but not completely blowing up how you’ve done it. So it’s taking the good and implementing that, and then leaving the bad and seeing how other people do it. Fair enough. Okay, so let’s get into the 13 accounting and financial systems you have to have in place to run a successful dog training business, a Tulsa dog training business, or any kind of business, really. So one, you’ve got to have a system in place to verify that your team members are paid on time. Check. Number two, you have to have a system in place to verify that your team members are paid accurately. Now, you mentioned it briefly, but it would make your dog epic. You pay your staff bonuses based upon if the dog is successfully trained. So if I’m a jack wagon and I work for you, and you have no jack wagons that work for you, but if I was a jack wagon and I worked for you at Make Your Dog Epic, the bonuses that the employees receive are based upon actually training the dog well. Can you talk about why you have a merit-based pay program in place to pay your dog trainers based upon successfully training dogs as opposed to just paying them hourly or salary? Sure, yeah, so with us we, with our clients, one of our big selling points is we sell per result, not per lesson. So a lot of dog trainers they’re like, hey, you do 20 lessons, you do 4 lessons, you do 85 lessons, you do 4 months of lessons, whatever. Ours is not a time frame, ours is a result. So your dog will do what we agreed upon at that first 50 cent lesson for our Tulsa dog training or one is a money-back guarantee but with our employees what happens is you have the goal so dog needs to do these things if the dog does these things in a certain amount of time you get paid a bonus so if it’s one our lessons if you get it done in a shorter amount of lessons you get paid more if you get done in a longer amount of lessons you get paid less. But as long as the dog’s good and doing everything there, then you also get a bonus. So it helps us because we make more money as a business because now it’s taking less time for that dog so we can get more dogs in. The employee makes more because it’s taking less time and they can make more money for that chunk and they get bonuses. And then also the customers love it because we have the fastest turnaround time in the industry. It seems like it’s obvious that you should have merit-based pay programs in place, but yet most small businesses don’t have it. So if you’re listening today, I would encourage you to own a business. I would encourage you to think about how can you pay your employees based upon what they do and not what they say they’re going to do. Now system number three you have to have in place. This is item number three, system number three. You have to have a system in place to verify that your vendors are paid on time. So this just in, you have multiple locations, so you have to pay the lease, make the payments. This just in, you do multiple trade shows. This just in, there’s a lot of expenses that go on, not just paying employees to train dogs. Why do you have to have all your expenses, all the things you pay, all your recurring expenses all documented in one place? That way you’re not scatterbrained. You don’t have papers over here, papers over there. You don’t have to go into this file cabinet or that file cabinet. You don’t have to go from this Google Doc to that Google Sheet and then back and forth and everywhere. It all needs to be in one place. And it’s very important to pay these people on time. So no matter what it is, so like at these events, it’s important to pay or else we show up and then we can’t have a booth. Or with the lease, we don’t want to get evicted. So all of this is super important for your business. It’s just, folks, I’m telling you, if you’re listening today and you’re missing any of these systems, write them down. Number four, you have to have a system in place to verify that investors are paid on time. Now, some people out there, you’re listening, you have investors, some people you don’t. But if you have investors, I recommend that you’re very clear about what they’re gonna get paid and then you pay them promptly. So as an example, let me just give an example. Back in the day, I used to work, I had a company I started called epicphotos.com and I had this guy who was, who was the dog training guru that you worked with that used to train the celebrity animals? Who’s this guy? Joel Silverman. Okay, so I hired a guy who’s kind of like the Joel Silverman for dog training, but of photography. Yeah. I told the guy, I’ll pay you 5% of the gross sales on every single photography package we do during this window of time. So during this five year period, you’re going to get 5% of the revenue. And every time that we got to the end of the month, I was very adamant to call them and go, good news, I’m paying you 5% of $100,000 or whatever the number was. And I was excited about it. However, there are scammers and spammers and idiots who try to screw the investors. Talk about that. Why are you so transparent with how you track your numbers? Because you see people get, especially nowadays, you see people get screwed too often. You see people like that 5%. 5% of 1,000 is one thing, but then once you start making millions of dollars, that 5% feels larger to you. I think it’s big for people to remember paying investors on time, why it’s so important. One, you wouldn’t have been able to do it without the investor. Two, you have to remember where you came from. So if that investor taught you all the moves or they upfronted the money or they did all of this, you have to remember that you wouldn’t even be able to have the business without it. And you just have to be an honest person and understand that, hey, this is what I agreed to, this is what I have to pay. And then make sure you do it on time because the more they get paid the happier they are and then when You start a new thing or you need another or you need more funds or you need whatever They’re gonna be super thrilled about Investing in you to help do that now I’m gonna bring up something that could be an uncomfortable conversation for somebody out there cuz somebody out there. You know what I’m talking about Yesterday I met with a guy. I’ll be very vague and he was pretty pissed. I feel like yesterday was like a hell day for me, but this guy was pretty pissed. And he was like, dude, I have to pay a revolving credit line of like 8,000 a week to the bank. And again, as a consultant, I kind of side with the bank, you know? Because I’m going, you have to pay them 8,000 a week, what do you mean? He’s like, well, I did a high interest loan and they want me to provide paperwork every week where every dime is going. I’m going, now, again, if you’re out there today and you work with an investor or a bank, there’s kind of pros and cons of each, okay? So the bank always wants compliance. They want your numbers updated and they wanna see it and they wanna usually have access to your bank account at all times. And they want you to come and meet them once a month to give them an overview of how it’s going. So the banker will just call you out of the blue and go, yeah we need you to come on down here today to tell us about the update. And you have to provide paperwork and spreadsheets and they might call for a forensic audit. They might call you and say, yeah this is the bank up here. We want you to go ahead and submit a fully documented audit of all your finances on Tuesday. And you’re just sort of like, you’re controlled by the bank. And then typically, after you, if you take the cost of a loan, so let’s say you get a car loan or a home loan, you typically pay for the loan two and a half times. So if you borrowed $100,000, you typically are paying like $250,000 after interest. And so there’s a lot of that. Now if you deal with an investor, you usually don’t have to deal with that, but then you have personalities. Usually the bank doesn’t have a personality. Usually the personalities is that of a bureaucrat, and they constantly want you to do paperwork. And if you’re dealing with an investor, you’ve got personalities. But let’s focus on the bank thing for a second. Why do you think that this particular entrepreneur was so pissed off that the bank would want him to give him accurate numbers every week, and that the bank is now charging $8,000 a week because he missed payments in its compound interest? So now he’s paying interest on the interest on the interest. Why do you think the entrepreneur was pissed? Well, here’s how it is with everyone, is everyone hates being held accountable unless you are a diligent doer. So if you are not a diligent doer, you hate being held accountable. You hate people following up with you. You hate having to track your numbers because you don’t do it. So you don’t do all those things. Where if you are a diligent doer, you don’t care because you know you’re going to track your numbers. You know you’re going to be on time with everything. You know you don’t mind paying because you kept up with it. And you know that that’s what you agreed to in the first place anyways because you read the terms and agreements. And so I think that would be the biggest thing is accountability and being a diligent doer and he’s probably not typically a diligent doer. Right. And I have no idea who we’re talking about. And I don’t want you to know. I just said yesterday it was the thing where like it was crazy because the guy was going off but I hate doing accounting. Yeah. And it’s like the bank’s on my ass every day. They want me to constantly give them numbers. I’m good. Well, did you miss a payment? Well, yeah, I missed the payment. Well, of course, they’re now auditing you. It’s just so obvious. What do you think the… And again, I just look at it as like, if you’re out there listening today, there’s three ways to fund any business you want to start. There’s three ways. I’ll tell you the secret move that I did that I thought was an incredible secret move. Somebody out there, you’re going to go, holy crap, I can’t share that on the podcast. I got a job at Applebee’s, Target, and DirecTV. That’s a good one. And it was a good one because I needed to come up with a quick $50,000 to build DJConnection.com. And so I got myself a job at Target. I got my Target shirt. I had to buy it, by the way. $7.25 an hour working at Target. Got a job at Applebee’s. Got a job at DirecTV. And I’m just working. And so if you take $50,000 and you divide it by $7.25. So let me just do that real quick so I get depressed a little bit here. Okay yes I had to work 6,896 hours to come up with the money. You know? Well and truly even more than that because they take taxes out so the government takes out. Don’t be negative. But I was working about 90 hours a week so basically like 76 weeks to come up with the money. Yeah. To start my first company DJConnection.com. Now that’s one way to do it and it sets folks that’s a secret move. Second move is you go to a bank now this just in Banks don’t want to lend money typically to start a disc jockey service because they’re going You and some speakers. It’s not really collateral the banks don’t mind lending money for real estate But you know if you’re out there today, and you have a business It’s primarily service space people don’t want to lend you money so that you could become a legendary dog trainer It’s just not really a thing in the banking world. They’re going, suppose that you fail, what can we get back? And you go, some urine-soaked kennels. So again, it’s important to understand, I mean, there’s trade-offs of each one of these things, but you’ve got to have accurate numbers and verify that your investors or bankers are paid on time. Number five, you have to have a system in place to verify that all incoming deposits are placed into the company bank accounts. Now this is crazy. Today I was talking to a client, be very vague, and the client owes me approximately $1,000. And they were supposed to ACH the $1,000 two weeks ago. So I say, hey, did the money, this is two weeks ago, did the money get deposited? And they go, oh, oh, I mean, what, what, you think I’m not good for it? Do you think, am I going, I’m, again, immediate attack to your point that people hate accountability. I go, I’m not attacking, I just want to know what’s the money placed in the account because I have to log in and just see that. Well, are you accusing me of not putting it in there? None of that’s happening right now. I just want to know, is it deposited? Well, no. I got busy. Okay. I mean, you were getting busy. So we had that whole thing. And then today I brought it up again. Yeah, it’s in there. It’s in with a little side of like hostility. Yeah. Oh yeah, it’s in there. Did you get it? Did you get your thousand dollars? Is it good? You know, because that’s how people are a lot of times, but you got to verify the money hits the account. So when people go to makeyourdogepic.com, the first lesson, the first lesson at makeyourdogepic.com and make your dog epic Tulsa dog training. The first lesson is 50 cents. Okay. Then you’ve got the fastest turnaround in the industry. You’ve got money back guarantee. You’ve got a price. You’ll beat anyone’s price. People have a chance to win a trip to Hawaii just by signing up. You change the dog’s behavior without altering their personality. All that’s great, but at the end of the day, when someone swipes their card, you’ve got to verify that money hits the account. Why? Or else we’re doing work for free. And so you don’t want to be a nonprofit unless you are a nonprofit. So this is one of these podcasts that everybody out there should listen to at least, I don’t know, once every quarter or so, because this is just going through the checklist of stuff that people need to do that they do not do. Next, you want to verify, number six, you want to verify your weekly account balance. I know people that don’t ever look at their account balance. It’s weird. It’s weird. It’s a weird deal. I don’t understand it. I used to be that person. Really? Yeah, I did. They never look at all. I didn’t want to look because I was scared to look and I hoped if I didn’t look then I would magically somehow have money in there that wasn’t in there. I’ll tell you this, on the podcast, I put up a podcast last night, the last one up 15 hours ago. I thought the show was pretty funny. I enjoyed the intro. Actually, I thought it was great. But it had 4,879 views on Rumble. And you can look, there’s tools where I can look through all the platforms and I can see that. I would speculate based upon just what I know. We probably had 15,000 views of that show. And it’s not negative, it’s not mean, it’s not bad, it’s not good, it’s just a number, right? But then I look at other shows and I go, man, I put out a show the other day with Bo, one of my good friends, Bo, and this thing is like has a life of its own. It has 24,000 views already. Yeah. On just Rumble. So it’s probably going to get up to like 100,000. Yep. I think it’s because of how I titled it. I think the thumbnail is hot. I think the thumbnail is pretty incredible. I think people look at it and they’re like, what is this? But all I’m saying is like, I put out a show the other day, I literally did an in-depth show walking through listeners how I’ve been able to increase the income of several companies by 50 million or more. 50 million. I thought for sure that show’s going to get views. No, people don’t want to know how to make $50 million. You know what they want to do? They want to learn about things they can’t control, specifically related to the eclipse. That’s what they want to focus on. They do. Because they can’t control it. So all I’m saying is it’s not mean, it’s just factual. It’s actual. And so you’ve got to look at those numbers every week. Now we move on move number seven You have to have a system in place to verify how much in tax is owed weekly Now this is one thing my wife does a great job of we always pay our taxes. So I never owe taxes I don’t know any other entrepreneurs that operate this. I don’t know them. I want to most entrepreneurs I know always owe the government a ton of money and I And I just, I can’t handle the idea of being behind on my taxes. I mean, almost every entrepreneur I know is behind on their taxes. My wife is always ahead of the taxes. She’s always on it, which is great. I want to get your thoughts on this, the idea of people that don’t want to pay their taxes. I’m not a big fan of taxes. I’m not excited about it. But people that are behind on their taxes, what are your thoughts on that? I think it’s just, again, the diligent doer. They’re just not wanting to put money forth. I also think it’s a thing of pushing it off. If I was doing it, it would be like, well, that’s a problem for future JT. Future JT will have to pay that. So you just keep pushing it off. You don’t pay throughout the year. So then you’re like, oh, I’ll just do it. But then the time comes and you haven’t saved the money. You haven’t paid anything now. And so then Uncle Sam’s going to come and take it all. So that’s how that works. Now I want to walk you through my theory towards screwing people over. One, you shouldn’t do it. If you’re gonna screw somebody over, wouldn’t you not want to screw over the most powerful organization in the world, aka the U.S. government? Yeah. Yeah, yeah. I mean, I would think that that’s probably not the group. You would probably be the number one person I wouldn’t… By the way, just a moment ago we discovered that one of the customers at one of my businesses was stealing coffee cups at our haircut chain? We did find that out. I mean, so I guess if you’re going to like rob a business, I guess that’s the kind of thing that people are doing now. They’re robbing us, they’re stealing K-cups from my haircut chain. Yeah, so if you have the Keurig, so people can come in and have a coffee before they eat the haircuts. And these homeboys steal them. And they go through their stuff in their pockets. Are they going to sell them on the black market? They’re gonna make massive profits of that. Hey, listen here. I got a bag of K-Cups. You want a deep dark roast? I got a deep dark roast. I got my… Get your K-Cups here! I got a Ziploc bag of my own, off market, off label. I got them. I have a source. I got those. I got hazelnut. You want a hazelnut? Yeah, you want a hazelnut? I mean, what? Half price K-Cups, half price. That’s unbelievable, the jackassery. Un-believable. Okay, we continue. Number eight, you have to have a system in place to verify the accuracy of your profit and loss statement. Again, I don’t obsess on that, to be very clear. You just want to know how much money came in and how much you spent. I see some people have these spreadsheets that have like eight tabs, and they have no idea what they mean. I see that all the time, too. So folks, knock it off with that. Just get the income and the expenses on one document. Number nine, you have to have a system in place for cross-referencing your weekly budget against your weekly expenses. You have to look every month and say, does our budget align with our expenses? You have to do that. If you don’t do that, it’s called drift. You’re always going to spend more than you think you’re going to spend. That’s a big thing. I encourage everybody out there to have that in place. Next number 10, you have to have a system in place for managing your potential risk and insurance needs. Not a big fan of buying insurance, but you have to. JT, why do we have to buy insurance at Make Your Dog Epic Tulsa Dog Training? In case fires, wind, water, or if an employee gets hurt, or if things break, or if a dog gets hurt, or if whatever happens, you just want to have those. You don’t plan for those. You don’t want for those things to happen. But inevitably, at some point, something will happen. So you just want to be prepared for that so that it doesn’t have to. So that’s the big, big thing there for insurance. You’ve got to have it. I see people that are like, no, I’m not going to get insurance. And then something, I mean, the other day, our elephant in the room, our haircut changed. So it’s like a plague. We had a flood the other day. You heard about that a little bit I didn’t hear about you know it’s like eight o’clock at night Carter’s call me up going dude we got a flood downtown and the store was flooding you know so no big deal just a flood at eight o’clock and I that happens all the time I’m afraid to ever go to sleep because I know that if I go to sleep just yesterday this happened I took a nap before that show yeah I took a nap so I’m taking our nap just a week you know cuz I’m doing a late night show. So I’m going to take a nap. So I’m going to do, I’m going to do, this is what I’m going to do. I’m an entrepreneur, I’m going to take a nap. It’s been a while, I’m going to, okay, just nap. And then I look at my phone right before I take the nap just to kind of set the alarm, and I got missed text messages flowing in, text messages flowing in. Where are you at? I need to reach you. And I’m going, jeez, you know. So again, you know, as an entrepreneur, I mean, you’ve got to have insurance because everyone’s going to make a mistake. I’m going to make a mistake. We’re going to forget something. I’m going to forget something. We’re all going to forget something. And in this case, I don’t know who forgot what. All I know is our downtown store is flooding. And if you don’t have insurance, I kind of laughed. I’m going, I’m an outback with my son. I’m going, how bad is it flooding? He goes, oh, it’s flooding bad. I go, really? Right now? He says, yeah. I said, you bailing water? What are we doing? Because it was wild. But I’m not crying because I have a lot of insurance you have insurance you have a bet the day you buy the great insurance Package is the day you have a bad day, but not a bad life You want to have a bad day and not a bad life. That’s why you want to buy a lot of insurance Okay number 11 you want to have a system in place for your cash flow management now the cash flow Management is where you want to just know how much money’s in the account at all times And I see a lot of businesses that cash starve their business because they insist on driving Lamborghinis and having helicopters and luxury homes and vacations and they live beyond their means. They buy crap they can’t afford to impress people they don’t know. Why is it important to always know your account balance there, JT? So that you don’t get in debt because a lot of these people, they take out these like hundred and twenty-month loans so they can have Lamborghinis or helicopters or planes or whatever all the time, but then They’re living paycheck to paycheck So a lot of people don’t know this but a lot of like doctors lawyers anyone like that with high salaries They still live paycheck to paycheck just like the person who makes 30,000 a year Because as their income goes up their expenses go up as well, and then now They miss one paycheck where they get laid off for one week And now you lose all of that crap. You lose all of it. And you have to have that in there so you know where you’re at. Right. Now move number 12, you have to have a system in place for tax filing and tax planning. I recommend if you’re listening today that you meet with your accountant once a month at least to just make sure that you’re complying. Why am I saying that? Because taxes always change. I don’t know if people know this. I’m not sure if people are aware of this. But years ago when I was a young whippersnapper, you could write off your entertainment expenses if it was for business. So if you took a client to a movie or you went to a movie for your business, you went to go whack a golf ball, a golf trip for your business, you traveled to Hawaii for your business, you could write all that kind of stuff off because the tax laws let you do it. Now it’s changed. Now if you don’t meet with your accountant once a month to go over these updates, you might find yourself in a bad spot. And finally, number 13, you have to have a system in place to communicate with investors to keep them updated. So you’ve got to have a move where you say, you know, once a month I’m going to call my investor and tell them to update or call the bank and give them an update. You just have to have a way you communicate because over time relationships get weird if they’re not tended to like a garden. So you’ve just got to pull the weeds every day and that’s what keeps them from getting weird. Now JT, for people out there that are looking for a dog trainer they can trust, and I know they are, tell us about the website, tell us where they can go, where do they need to go, and then on part two of today’s show we’re going to share some success stories of some real wonderful clients that we’ve been able to help, and then specifically there was an interview you and I were on together on the EO Fire podcast together, on the John Lee Dumas podcast, where he asked us to hop on the broadcast and we get a chance to share about your new book, and so we’re going to do that on part two. But how can people get a hold of Make Your Dog Epic? What’s the process look like? Yeah, well if you’re looking for a Tulsa dog trainer, or a dog trainer in Tulsa, some would say, you would go to makeyourdogepic.com, and you would fill out the form, and then we’ll give you a call, set up that first 50-cent lesson, and we’ll come out to you, and we’ll beat any competitive price. We offer a money-back guarantee. We have the fastest turnaround time in the industry, you get a chance, you get entered in for a chance to win a trip to Hawaii just by signing up to do the first 50 Cent lesson and we will help you out. We’re going to change your life. It’s a beautiful opportunity again, folks. On part two of today’s show, we’re joined by John Lee Dumas, the host of the EO Fire podcast. He recently reached out and asked if he could interview J.T. Lawson about his success and his new book, which you can purchase today at JTLawson.com. Douglas Goldstein, CFP®, Financial Planner & Investment Advisor John Lee Dumas is a licensed financial professional both in the U.S. and Israel. He has reported on his business experiences and is currently living in the United States. breaking down how to jump on a direct path to making millions. For more information on how to make millions, visit my website, TheFarNation.com. For more information on how to make millions, visit my website, TheFarNation.com. For more information on how to make millions, visit my website, TheFarNation.com. We’ll talk about why nobody dresses their way to success. We’ll talk about knowledge without application will not lead you to increase compensation and so much more. And a big thank you for sponsoring today’s episode goes to Clay and our sponsors. Imperfect Action hosted by Steph Taylor is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Imperfect Action is a bite-sized online marketing podcast for business owners who want to get straight to the point. Recent episodes include five must-knows to sell your online course, program, or membership, and four steps to grow your email list for your next launch. Listen to Imperfect Action wherever you get your podcasts. Ever thought about giving a TEDx talk? It’s one of the most powerful ways to share your message with the world. And four-time TEDx speaker Taylor Conroy from Thought Leader can help you get there. Douglas Goldstein, financial planner & investment advisor, interviewed Taylor on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Taylor on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Taylor on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Taylor on Arutz Sheva Radio. We’re bringing somebody else onto the mic who works with Clay, who is being coached by Clay and his team and is having massive success as a result and I can tell you this is going to be fun. We have JT Lawson on the mic and JT, I want you to jump on first here and to just give us a quick rundown about how you first met Clay and how this has all worked out and before we move any further, what’s the deal there? JT Lawson, Founder & CEO, Rich Dad Poor Dad Yeah, well I read Rich Dad Poor Dad and my mind was blown so I realized I had to get different people in my life that weren’t just employees. And so I asked my, I was working at Score B-Ball at the time and Clay was coaching them. And I asked him if I could go to one of his business conferences and they said yes. Then I went, after that I asked Clay and I asked my boss if I could go work for Clay and learn from him. And that’s what I did. I worked for Clay from 6 a.m. to 3 p.m. and then I would leave and go work at the gym from 4 p.m. to 9 p.m. And I was doing that about five days a week and on Saturdays, I would also go to the gym and train kids. For a little bit there on Sundays, I was delivering for Amazon. So that’s what I was doing. Douglas Goldstein, financial planner & investment advisor, interviewed Clay on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Clay on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Clay on Arutz Sheva Radio. We have a great conversation today and I want you to say hello. Hey, well I’m excited to be here with you. I’ll tell you just a part two of that Stephanie story. She grew her business Serene Clean by 1,462% and on next level Serene Clean, that’s the website, look it up folks. Stephanie did a great job there, wonderful lady. And you know, so I’m working with this client called scorebball.com. He’s paying me, Coach Calvert, to grow his business and he reaches out to me and says, hey, one of my employees would like to work for you in the morning, the mornings, I guess, before he works for me. So he’s going to have like a 16 hour work day. Are you OK with that? And I go, yeah, because I love mentoring people and teaching them how to become millionaires. I love it. But very, very rarely does someone actually ask me how to become a millionaire. People like to ask me, well, how did you buy your first house or how did you become debt free or how did you buy a lake house? How did you buy land? But there’s very little of how do you go from here to there. I’ll just give people a notable quotable from Brian Tracy, the bestselling author. He says, no one lives long enough to learn everything they need to learn starting from scratch. To be successful, we must absolutely have to find people who’ve already paid the price to learn the things that we need to learn to achieve our goals. And so when I was talking to JT, I was kind of picturing myself, you know, I used to work at Applebee’s, Target, and DirecTV. That was my get-rich-quick scheme. Working at Applebee’s, Target, and DirecTV in order to buy my the $30,000 of equipment needed to start my first big company called DJConnection.com. And so he said, can I come intern? I’m going, hey, man, because I like to teach people how to grow successful companies. And if anybody goes to thrivetimeshow.com forward slash EO fire, thrivetimeshow.com forward slash EO fire, you’re going to find there are, at this point, dozens of EO fire listeners who’ve gone on to, who’ve gone from a floundering or a struggling business into a multimillion dollar success story. Douglas Goldstein, financial planner & investment advisor, interviewed Clayton on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Clayton on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Clayton on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Clayton on Arutz Sheva Radio. hold you up to get to that next level and one of those is a three-legged marketing stool. Clay, do you want to talk about that? Clay Shull, Jr.: Yeah, I do and I want to be very clear so your listeners can do a little research and verify that I’m not a hologram. This is big, okay. One of my long-time clients is called Oxifresh. You can look them up, oxifresh.com. They have over 500 locations, oxifresh.com. Well, the reason why I only work with one carpet cleaner in America is every time that you buy a franchise, I make $5,000. Yes, it is. But the thing is a lot of businesses I only work with one client in the whole nation now in the field of dog training I’m able to work with multiple people because I don’t have an exclusive agreement Signed with a dog trainer. And so JT says, you know, hey listen I’m gonna be moving back to Tulsa from Nashville and I’d like to open up my own dog business right in Tulsa, Oklahoma. Can you show me how to grow this thing?” And so I always go back to the same moves, and if you’re out there and you want to become a client, I’ll walk you through these same moves, okay? But you have to have a three-legged marketing tool. So I want everybody, homework right now, get out a sheet of paper and write down who are your ideal and likely buyers. So JT, rapid fire here, who are your ideal and likely buyers for MakeYourDogEpic.com? Anyone who has a dog, typically moms over 30, before like 60. Soccer moms are calling you, they’re probably wearing Lululemon pants, they’re calling you, they’re eating their fresh avocados from Whole Foods, and they want you to train their dog, so that’s who you’re marketing to. So now you say, what’s the most effective way, not the only way, but the most effective way to reach these soccer moms? And the three-legged marketing stool a balanced approach to marketing is this for make your dog epic calm and for the dog trainers out There take notes one you got to dominate the search engines to you got to make sure that every dog groomer and dog Enthusiasts every kind of veterinarian they refer you so that’s called the dream 100. I didn’t invent that system That’s a Chet Holmes system the author of the best-selling author of the ultimate sales machine may he rest in peace. It’s called the Dream 100 system. And then the third is we need to do consistent social media advertising So that every time someone Googles every time someone goes to Facebook every time they go to Instagram They find make your dog epic comm so again the recap search engine optimization Dream 100 marketing and consistent social media advertising and by doing that It’s to quote Forrest Gump one less thing to think about. And what it does is it becomes a system where you don’t have to think about it. So JT, your phone is blowing up every day, am I correct? Yeah, absolutely. Yep, blowing up. And that’s because we have that and we’re doing the Dream 100. We’re basically at the top of Google right now and then we’re doing consistent advertising. One thing I’ll also say that you’re so good at, Clay, is helping people coming up with their irresistible offer. And I’m on the website right now. Fire Nation, literally schedule your first lesson and assessment not for $50, not for $5, for 50 cents. Talk about an irresistible offer. That is such a key thing. So Clay, back to you. Clay Johnson, Jr. Dude, listen to this. I have three dogs and when I hear JT tell people what’s included in their first, because people go to MakeYourDogEpic.com and they’re expecting to pay $2,500 for a dog training or $5,000. They’re expecting a huge total. And he gets on the phone and every single time, because his desk is right by mine, every time he tells somebody about the no-brainer offer, it is so hot, it burns my retina and gets me emotional. So I’ll let JT tell you as I attempt to not cry. Yeah, so here’s the multiple things. So first lesson is 50 cents. That way we can come out, we can see the dog, we can tell you what it would take to get your dog to your goals. After that, we will beat any competitor’s price. After that, we offer a money back guarantee. So it’s us putting our money where our mouth is. We’re also the top in Google. So we’re the highest rated and most reviewed dog trainer in the area. And then after that, they also get group class forever. So for the rest of the dog’s life, they get two free classes a week. That way we are there for the rest of their life. So it’s just multiple no brainer. Think about that. He’ll beat anyone’s price. The first lesson is 50 cents, money back guarantee, fastest turnaround time, dog training for the rest of the dog’s life, and anybody who schedules with him, he gives them a chance to win a dream vacation to Hawaii, and he gives it away every January. Now, this is what’s crazy. He’s an employee working for one of my longtime clients called scorebball.com. He goes to his boss, boss, can I learn from Clay? Can I intern for free? You know how many people ask me that question every year? Zero. You know how many people ask me that question every decade? Three. It’s usually every three years, JLD. Somebody restores my hope in humanity, and they say, can I intern? Next thing you know, this guy’s got a six-figure earning business. He’s got a rental property. His business is blowing up, and if you’re out there today, I want to encourage you that you have the tenacity, the capacity, and the skill set to become successful. I don’t know who I’m talking to, but I’m talking to you. Someone says, is he talking to me? Yes! And someone says, why is he talking so loud? Because I am passionate about you achieving massive success. Success is a lot of fun, and if you’ve had success, you wanna bring success to other people, you wanna share the gospel of wealth, and I encourage everybody out there, write it down right now in your man book, in your woman book, in your journal, write it down that today is the day that you will escape the poverty cycle. Today is the day you will become successful. I remember searching for the perfect CRM when I first launched Entrepreneurs On Fire, and it’s tough to know which platform is going to be right for you and your business. Being in major startup mode, I wanted to choose a CRM that could keep up with my big growth goals. My Big Growth Goals If this sounds like you, then take it from me. From marketing and sales to supporting content to everything in between, HubSpot’s all-on-one customer platform has startups covered. And with the HubSpot for Startups program, you can save 30 to 90% on a platform that scales right along with you, increase leads, boost revenue, improve your customer experience. HubSpot for Startups helps you do it all. Not sure if you can handle implementing a CRM at this stage in your business? Don’t worry. HubSpot’s 24-7 customer support has your back. To see if you’re eligible to join HubSpot for Startups program and take your growth to the next level, visit HubSpot.com slash startups. This isn’t the first time and definitely won’t be the last. You hear me talk about how important health and fitness are, and for me, nutrition is a huge part of that. So in addition to eating real, whole foods, I take supplements to make sure I’m fueling my body with the right nutrients. And one supplement you should definitely check out is Field of Greens. Just one scoop a day and you’ll be getting in loads of fruits, veggies, herbs, and spices all at once. Field of Greens tastes great and I’m feeling more energized and my hair and skin are loving it. This is nutrition the way nature intended. Field of Greens is radically different. Each organic fruit and vegetable was medically chosen to support heart and vital organ health. You’re going to love this product. But if for any reason you don’t, they’re offering a 100% money-back guarantee, plus I got you 15% off your first order and free rush shipping. Visit FieldOfGreens.com and use promo code FIRE. That’s promo code FIRE at FieldOfGreens.com. FieldOfGreens.com. of or TEDx, but they’re able to get these results because their founder, Taylor Conroy, is a four-time TEDx speaker himself and past EOFIRE guest. You might be thinking a TEDx talk sounds great, but where do you start? Taylor has put together a free training that’s going to teach you how to land a TEDx talk in as little as 90 days. Join Taylor to learn exactly what TEDx organizers are looking for in their speakers, how to write a talk that goes viral once it goes online and more, visit thought-leader.com slash fire. Join Taylor for this free training and get your message out of your head, out of your heart and out into the world where it belongs. That’s thought-leader.com slash fire. Clay JT, we are back. And one thing that I know, Clay, from following you and from being at your conferences and reading your book is that knowledge without application is not gonna lead to increased compensation. Talk about this. Well, what happened is when JT reached out to me, you know, I don’t spend a lot of time talking about my theories. I happen to be a Christian, I happen to be a libertarian, but I don’t spend a lot of my time there. I spend my time focusing on what are the practical skills that you need to learn to earn the amount of money that you want to earn? So as it relates to marketing, I had to teach him a system called VISM, okay? VISM, and if you’re out there today, you own a small business, write this down. VISM. V-I-S-M. Where there is no VISM, the people perish. Now, the Bible says, Proverbs 29, 18, where there is no vision, the people perish. But again, where there is no VISM, your marketing will perish. V-I-S-M. So V, he’s got to get video reviews from clients that don’t hate him. Every time he successfully trains a dog, he has to get a video review from happy customers. I, he’s got to gather images of White Fang, Cujo, dogs, the Chihuahua from all the Taco Bell commercials. Every time he trains a dog, he needs to get a photo of that happy dog. Third, search engine. This guy faithfully records a podcast virtually every single day and transcribes it so he ranks top in Google. And M, he has to get more reviews. How many reviews? Never enough reviews. You know why? Because my good friend Michael Levine, who was the former PR, think about this folks, he was the PR consultant of choice for Michael Jackson, Prince, and Nike at the same time. His clients were Nike, Prince, Michael Jackson, look him up, don’t believe me, Michael Levine. And he says, if you give someone a present and you give it to them in a Tiffany box, it’s likely that they’ll believe that the gift has a higher perceived value than if you gave it to them in no box or a box of less prestige. That’s not because the receiver of the gift is a fool, but instead because we live in a culture in which we gift wrap everything. Our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. So people are going to look you up right now. Everyone is going to go to Thrivetimeshow.com forward slash EO Fire. It’s going to happen. Thrivetimeshow.com forward slash EO fire. It’s like a tractor beam pulling you in. Thrivetimeshow.com forward slash EO fire. You’re going to go there, and what you’re going to do is you’re going to have a first impression. Nothing can stop you from doing this. You’re going to have a first impression, and you’re going to look at the reviews, and if the reviews seem real and seem realistic, like Stephanie from Serene Clean or JT Lawson. By the way, JT wrote a book about his journey called It’s JT Lawson dot com. But if they look real and you read the Google reviews and you watch the video reviews, at a certain point you go, wow, this dog trainer must know his stuff. Because puffery is where you make a claim, right? Puffery is where you make a claim, but when you can back it with facts and you can support what you’re saying with truth, it really is an incredible thing. Now that’s just 114th of what we teach our business coaching clients. We’re just talking about branding and I’m already getting sweaty, folks. I’m telling you, this is the kind of training that people don’t receive anywhere else. And I mean this, if you go to JTLawson.com, JT called me and he said, hey, I think I want to write a book to document what I have learned. And if you go to JTLawson.com, I’m doing this special for your listeners there at JLD. If any of your listeners buy a copy of his book at JTLawson.com. They are entered in for a chance to win a dream vacation to Hawaii. Anybody who buys that book is my way to kind of pay that forward. And he’s already having thousands of people every month visiting that website. People are buying that book and I’m telling you folks, branding is so important. Fire Nation, branding is everything and you can tell that Clay understands this. And if you go to that website that I mentioned and you see that for 50 cents, you’re going to be able to get your dog assessed and they’re going to come out and they’re going to beat any possible offer by a competition and they’re going to give you a money back guarantee. I mean, think about these things. I mean, this is unbelievable and you go to that website and you’re like, wow, there’s branding. I get it. I see it. Everything’s clear. The calls to action are there. JT, obviously, clay has made a big impact in your life, in your business. Pull one of the top things out of the myriad of things that he’s done for you that you wanna talk about with Fire Nation right now. Yeah, well, one of the things is you will never drift to success, so you’re either gonna live the life you design or you’re gonna live the life you don’t by default, so you always have to have your F6 goals. So what is that? Faith, family, finance, fitness, fun, and friendships, and you have to have that or you’re gonna start to drift I’m a Douglas Goldstein, financial planner & investment advisor, interviewed Holmes on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Holmes on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Holmes on Arutz Sheva Radio. fire. Chet Holmes, again may he rest in peace, he once said, he said, the missing ingredient for nearly all of the 1000 plus clients that he’d worked with directly to improve their businesses is pig-headed discipline and determination. I think a lot of people, they say, well I’m just not good at accounting, I’m not good at marketing, I’m just not good at sales, I’m not good at leading a team, I don’t know how to make an org chart, I don’t know how to make a workflow, I didn’t go to college for that, I’ve never done a podcast, I have no idea how to hire people. I would have no idea how to fire someone. What do I do? And that’s why our one-on-one business coaching program is turnkey, end-to-end. We don’t just focus on accounting, and we don’t just focus on marketing. We focus on all 14 aspects of your business. And because our average client is with us for over six years, so when you go to pmhokc.com, you’re gonna see we grew this guy’s business from a million dollars to $18 million a year of business in three years. When you go to ShawHolmes.com, I’m always citing my sources, this guy went from $16 million a year to over $150 million a year of sales, ShawHolmes.com. I’ve got thousands of success stories, but you do the math, if the average client is with us for six years or longer, that means we have about one opening every 90 days or so. So if you’re out there today and you want to schedule a free consultation, go to thrivetimeshow.com forward slash eofire, thrivetimeshow.com forward slash eofire or if you want to attend one of our in-person workshops, you can go to thrivetimeshow.com forward slash eofire. And also if you’re out there and you’re in a tight spot, I grew up poor, you can actually name your price to attend our in-person business workshops. So if you’re stuck in a rut and you’re in a tight spot financially, if you have the mental capacity needed to get to Tulsa, Oklahoma, you can attend these events at my office. That’s www.thrivetimeshow.com. Douglas Goldstein, CFP®, is the director of Profile Investment Services and the host of the Goldstein on Gelt radio show. He is a licensed financial professional both in the U.S. and Israel. Securities offered through Portfolio Resources Group, Inc., Member FINRA, SIPC, MSRB, NFA, SIFMA. Accounts carried by National Financial Services LLC. Member NYSE & SIPC, a Fidelity Investments company. His book Building Wealth in Israel is available in bookstores, on the web, or can be ordered at www.profile-financial.com. All information on this website is purely information and should not be used as the sole basis for making financial decisions. The opinions rendered herein are those of the guests, and not necessarily those of Douglas Goldstein, Profile Investment Services, Ltd., or Israel National News. Readers should consult with a professional financial advisor before making any financial decisions. Please see the complete disclaimer at https://sites.google.com.au to understanding to have what other people have, you have to be willing to do what they did to get it. So take you for instance, you had to do podcasts every single day and you did a ton of stuff to be able to live the life you’re now living, same with Clay and same with anyone. And the quickest way to change your life is to surround yourself by people who are doing what you want to do. So and then you have to be not just that, not just surround yourself, but also be humble enough and coachable enough to take what they’re telling you and implement what they’re doing and not be an ask-hole. So, what do you say? I said an ask-hole, so that’s when you’re asking people for information but you’re not actually implementing it. So, you have to ask for it and then implement it as well. I love the word humble. You said it. I want to repeat it. Fire Nation, be humble, be happy. And Clay, the mic is yours. Take us home. Yeah, I’ll just say this. I grew up without money, built a lot of success. My wife and I really enjoy the life. We live here with our five kids today. And what I found is when I got to the top of, let’s say, mount success, for me it was when I was in a limousine driving to the Tulsa Chamber of Commerce to receive my Entrepreneur of the Year Award in 2007 from the Small Business Administration. There were thousands and thousands of entrepreneurs considered and I received Oklahoma’s Young Entrepreneur of the Year Award from the SBA. And everybody wanted to be my friend and everybody wanted to know how to grow a successful company. But it was very rare that somebody was actually serious when they asked those questions. I told my wife, I’m very passionate about helping people that are serious about success. If you’re looking for like an epidermis surface level conversation, I don’t know that I’m the guy for you. But if you’re somebody that actually wants to grow your real business by selling real products to real customers in exchange for a real profit. That’s what we do and that’s why I faithfully advertise our conferences on your program there because everybody who goes to Thrivetimeshow.com forward slash you know fire and you met many of them in Tulsa these are serious diligent doers and goal pursuers these are real doctors, dentists, lawyers, cleaning services, real estate photographers, people that just want to know what are the keys to success and we’re going to teach you those proven processes and those success strategies that I’ve used to grow thousands and thousands of successful companies and actually build dozens of businesses for myself. And again you can see those documented irrefutable case studies right now by going to thrivetimeshow.com forward slash EO fire. Fire Nation for years and years Clay has come on entrepreneurs on fire four times a year is Douglas Goldstein, financial planner & investment advisor, interviewed Fiernation on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Tebow on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Tebow on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Tebow on Arutz Sheva Radio. We’re going to Tulsa, Oklahoma, June 27th and 28th. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow come present. And a lot of people have followed Tim Tebow’s football career on the field and off the field. as he has been on the field. Now, the big question is, JT, how does he do it? Hmm. Well, they’re going to have to come and find out, because I don’t know. Well, I’m just saying, Tim Tebow’s going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also, this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a hundred million dollar net worth. Wow. He’ll be presenting. Now we’ve had a couple presenters that have had a billion dollar net worth in some like a real estate sort of things. Yeah. But this is the first time we’ve had a guy who’s built a service business and he’s built over a hundred million dollar net worth in the service business. It’s the yacht driving, multi-state living guru of franchising Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind Nine Round Boxing. He’s going to be here in Tulsa, Russel, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He’s inspired me listening to him talk. And not only that, he also has he practices what he teaches. So he’s a real teacher. He’s not a fake teacher like business school teachers. So you got to come learn from him. Also, let me tell you this, because I don’t get this wrong, because I get it wrong. Someone’s going to say you screw that up, buddy. So Michael Levine, this is Michael Levine. He’s going to be coming. He said, who’s Michael Levine? I don’t get this wrong. This is the PR consultant of choice for Michael Jackson, for Prince, for Nike, for Charlton Heston, for Nancy Kerrigan. Thirty-four Grammy Award winners, 43 New York Times bestselling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist, Colton Dixon in the house. Now people say, Colton Dixon’s in the house? Yes, Colton Dixon’s in the house. So if you like top 40 Christian music, Colton Dixon’s gonna be in the house performing. The lineup will continue to grow each and every day. We’re gonna add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to thrivetimeshow.com. Again, that’s thrivetimeshow.com. And some people might be saying, well, how do I do it? I don’t know what I do. How does it work? You just go to thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to thrivetimeshow.com. Again, you just go to thrivetimeshow.com. You click on the business conferences button and you click on the request tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you could afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it and I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to thrivetimeshow.com. You might say, well, when’s it going to be? June 27 and 28. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russell Oklahoma. I suppose it’s Tulsa, Russell. I’m really trying to rebrand Tulsa as Tulsa, Russell. I’m sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like This is where you’re headed. It’s going to be a blasty blast. You can look inside see the facility We’re gonna have hundreds of entrepreneurs here. It is going to be packed now for this particular event folks The seating is always limited because my facility isn’t a limitless Convention center you’re coming to my actual home office and so it’s going to be packed So when June 27th and 28th who you you’re gonna come who you I’m talking to you. You can get your tickets right now at Thrivetimeshow.com and again you can name your price. We tell people it’s $250 or whatever price you can afford and we do have some select VIP tickets which gives you an access to meet some of the speakers and those sorts of things and those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s TiVo time right here in Tulsa, Russia. Get those tickets today at Thrivetimeshow.com. Again, that’s Thrivetimeshow.com. Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars, and I’ve worked with a lot of major companies. And I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA come to Tulsa? Because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation, really life-changing, and I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person, two-day interactive Thrive Time Show Business Workshop. That Tim Tebow and that Michael Levine will be at the… Have I told you this? You have not told me that. He’s coming all the way from Puerto Rico. This is John Lee Dumas, the host of the chart-topping EOFire.com podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military and he started recording this podcast daily in his home to the point where he started interviewing big time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting up shows day after day. And now he is the legendary host of the EO Fire podcast. And he’s traveling all the way from Puerto Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th Thrive Time Show two-day interactive business workshop. If you’re out there today, folks, if you’ve ever wanted to grow a podcast, a broadcast, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the two-day interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, Jodly Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life-changing. Get your tickets right now at thrivetimeshow.com. James, what website is that? ThriveTimeshow.com James, one more time for the boys. ThriveTimeshow.com Everything rides on tonight. Even if I got three strikes, I’ma go for it. This moment, we own it. I’m not to be played with because it could get dangerous. See, these people I ride with. This moment, we own it. Thrivetime Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise cap? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business I encourage you to not believe what I’m saying, and I want you to Google the z66 auto auction I want you to Google elephant in the room Look at Robert Zellner and associates look them up and say are they successful because they’re geniuses Or are they successful because they have a proven system when you do that research you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever. We’re going to give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop. Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person two-day interactive business workshop, all you got to do is go to thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Keosak University Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re closed, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man. And there’s so many ways we could take this thing. But I thought, since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who is my age, and I can say or cannot say? What’s the first thing? Well, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorne, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump. I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming, because as you know, there’s a lot of fake influencers out there, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much, and thanks for reading my books. That’s the greatest thrill for me today, not a thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business. And I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool, the people are nice, it’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored. You’re awake and alive the whole time. It’s not pushy. They don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively, he’s pretty friendly, helpful, and very welcoming. I attended a conference a couple months back and it was really the best business conference I’ve ever attended. In the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are you want to take a step by step approach to your business. Whether it’s marketing, you know, what are those three marketing tools that you want to use to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it will be answered. This conference like motivates me and also give me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things. There’s stuff that everybody knows, but if you don’t do it, nobody else is going to do it for you. I can see the marketing working. It’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. It’s super fun, it’s super motivating. I’ve been here before, but I’m back again because it motivated me. Your competition is going to come eventually or try to pick up this tactics. So you better use it. If you don’t, somebody else will. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live a few years ago. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing and this is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing. And this is our new team. We went from 4 to 14. And I took this beautiful dodo. We worked with several different business coaches in the past. And they were all about helping Ryan sell better and just teaching sales. Which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just wanna thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the ThriveCon workshop, you’re missing out on a great opportunity. The atmosphere at the office is very lively. You can feel the energy as soon as you walk through the door. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. Love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing. I’ve learned more in the last two days than I have the entire four years of college. ♪♪♪ The most valuable thing that I’ve learned, marketing is key. Marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business as well as recruiting new employees. Group interviews, number one. Before we felt like we were held hostage by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands on how to hire people, how to deal with human resources, a lot about marketing and overall just how to structure the business, how it works for me and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business is real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom but find your purpose in your business and find the purpose for all those other people that directly affect your business as well. Everybody. Everybody. Everybody. Everyone. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real.


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