West Coast Arborist Founder | Founder of $300,000,000 Per Yr. | Tree Removal Business, Patrick Mahoney, “I’ve been in business 53 years I learn more these two days then I did my whole career I think.” + Eric Trump Full Speech 12/4/25

Audio Transcription

Transcribed with Cockatoo

(Speaker 14)
I am here with somebody who’s actually been on stage for the majority of this conference, giving us a lot of incredible golden nuggets because he has a business that is thriving. So this is Randy. Randy, tell us kind of a little bit about your business, Perfect My Home.

(Speaker 7)
Yeah, so we started in 2005 in Oklahoma, and we just kind of expanded to the whole state. We have three showrooms. We do outdoor living. Pools is our main product, but everything in the backyard is essentially what we do. We also are involved in retail as well. That’s what our stores are for.

(Speaker 7)
Yeah, and we’ve just been doing that for about 21 years now.

(Speaker 14)
And I know that you’ve been working with clay.

(Speaker 4)
So how much has that helped your business, working hand in hand with Clay Clark?

(Speaker 7)
Yeah, it’s worked out really good. When I started with Clay about eight years ago, we were doing about $4 .2 million, and we’re up to about $15 million a year now. Yeah, it’s been great.

(Speaker 14)
That is incredible. I know just from listening today and yesterday that he has so many great ideas for businesses, and that he also works really hard. Just working beside him, it would be hard not to work hard.

(Speaker 7)
Have you felt that’s the case? Oh yeah, he’s super inspiring. Just lead by example. I think the most powerful thing is to watch what someone’s doing. And that’s what I’ve really learned more from Clay than anything. It’s just like, hey, this guy’s been where he’s way past where I want to be.

(Speaker 4)
And that’s the people I want to follow.

(Speaker 7)
And he even says, and watch the people who are doing bad and don’t do what they’re doing. Yeah.

(Speaker 38)
And the Bible says, you know, a tree is recognized, recognized by its fruit in Matthew.

(Speaker 8)
And so, um, you see clay, you see success and that’s the people I want to be associated with.

(Speaker 7)
Absolutely. And that’s one thing I love about this is that the Bible is intertwined in the whole thing, that God is the true leader of these companies. So absolutely.

(Speaker 26)
Yeah, no, it’s been great.

(Speaker 14)
And I would recommend clay to really anybody. Absolutely. We’ll check it out. You guys thrive time show.

(Speaker 11)
We’re going to go check out some more of the business conference. We’ll be right back. They started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former U . S.

(Speaker 3)
Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zillner.

(Speaker 7)
Two men, eight kids, co -created by two different women, 13 multi -million dollar businesses. We started from the bottom, now we’re here. It’s really a mirror. It’s a reflection of your priorities. and it’s a date with yourself.

(Speaker 3)
And if you will not trust yourself with those things, then how can you be trusted with other things? So I don’t schedule something and then not do it. You got to schedule what gets scheduled, gets done. That’s for your faith, right? Your family, your finances, your fitness, your friendship, you know? So Saturday night, when we wrap up this wonderful event, we’ll be driving from Anaheim to Tulsa.

(Speaker 3)
For anybody who wants to make that trip, it’s about 21 consecutive hours of just awesome. The state of New Mexico really goes by fast if you’re not looking out the window and thinking about why it looks like a dystopian Mad Max movie. But New Mexico is an interesting, New Mexico might need a kind of a redo. But so driving through New Mexico, so it’s 21 hours. But I told my wife and kids, hey, let’s do dinner Saturday night at 6. So we’re gonna do dinner Saturday night at six, which means we have to leave.

(Speaker 3)
Are we on the same page? And that’s not more important. Being with my kids isn’t more important than being here with you, and being here with you isn’t more important. It’s just about trade -offs, and it’s scheduling time for what matters. Are we on the same page? Okay, all right.

(Speaker 3)
Next item. This is a to -do list, and I printed my actual to -do list. This is on the opposite side of the calendar, my to -do list. And the to -do list, that is challenging. Does anyone here write songs? That is challenging because I’m a songwriter.

(Speaker 3)
Some of you write songs. When you get a song idea… One, people think you’re a bizarre creature when you’re singing melodies into your phone by yourself in a crowded room. They’re like, he’s lost his mind again. But that’s how it comes from like a melody or a lyric or an idea. And then you have to block out time to work on it.

(Speaker 3)
And it takes a lot of iterations. Does anybody here carve something or make something with your hands? You make a product or you make something with wood? Or anybody here make something? It requires iteration. Anybody here paint?

(Speaker 3)
Painters? You’ve got to work on it. So you’ve got to block out time for those kinds of things. And the problem is, is that money is just a vehicle to get you where you wanna go. Right? Right?

(Speaker 3)
So Sean, look it up, pull it up on the screen here. But the Bible says for the love of money, right, the love of money is the root of all evil. We’ll break it down in just a moment. So what happens is some people think that money is the goal.

(Speaker 1)
and money’s not a vehicle.

(Speaker 10)
They get that confused. Money is not the destination. It’s just a vehicle. And, Dave, if you wanted to spend every His Glory episode entirely focused on making money, how would that change dramatically what you do? It would completely dry up, because that’s not what we’re for, and that’s what… that’s not what the Lord wants us to do. It’s like a river that keeps flowing.

(Speaker 1)
It comes in to be able to get to a billion souls.

(Speaker 7)
Every dollar in is.. . to get another soul. That’s what it’s all about. But if you spent 0 % of your day thinking about how you’re going to pay for the production team and the videographers and the camera team and the designers and all the wonderful folks, if you spent 0 % of your time thinking about how you’re going to pay the actual people that work for you with the real bills you really have, what would happen?

(Speaker 3)
we’d be in deep trouble. So there’s got to be an inspection process. My inspection process is usually early in the morning and later at night. I’ll go through our social media, check our production, just to see something that steps out. And every one of our broadcasts, I have the, we pre -tape them so I can see everything is going on and we make corrections real time before it gets out. And I’m not saying this, I’m not trying to like out, I’m not trying to give you fake examples that are to impress you, nor am I trying to depress you by sharing with you the harsh reality of entrepreneurship.

(Speaker 3)
But I know for me, I go to bed at nine, so I go to bed at nine, it’s like 8 .58, I’m going, I can see, sleep. I mean, I’m looking at my eyelids at 8 .59, I’m out, okay? And I’m waking up at three, because nobody’s up at three. So no employees are calling in sick. We’ve got close to 90 employees, none of them are sick. in sick.

(Speaker 3)
There’s no issues. There’s no political drama. Nobody’s upset before about six. Now, once people wake up, now we have problems, okay? So I like to go to bed at 9 and wake up at 3. 9 and 3, that’s my thing.

(Speaker 3)
And then I like to be done working at 6. That’s my schedule, from 3 to 6 every day. 3 to 6, 3 to 6, 3 to 6. Six days a week works for me. Take off the 7th. I’m not saying that’s the routine you should have.

(Speaker 1)
I’m just saying that’s my schedule.

(Speaker 9)
So I’m asking you right now, with your to -do list, you’ve got to schedule a time every day to make your to -do list. And it should take about an hour to think about, okay, how was yesterday? and how do I want today to go? And you have to do it every day, because if you don’t design your day, chaos will happen by default. So Andrew, what would happen if you did not design your days? I would forget something that’s very important.

(Speaker 1)
I start off by having calendar items. Every one of those items get done every day. But the task list or the to -do list, That’s so long, I can’t get through it all in one day. I end up having to carry over.

(Speaker 3)
But I make sure that I prioritize and get the ones that absolutely have to be done, completed before the day’s end.

(Speaker 51)
Now, Randy Intricate, I want to ask you this real quick here.

(Speaker 7)
Final question I have, and then we’ll take a quick break before we introduce our next speaker here. Randy, what would happen if you did not have a calendar and a to -do list? Like, what would happen? What would happen to your day if you didn’t get up every day, make the calendar, make the to -do list? What would happen? Well, I don’t think you can have one and not the other.

(Speaker 7)
You have to have both. Because my to -do list has 200 things on it.

(Speaker 3)
But if you don’t have a calendar and schedule your priorities, what you’re going to do is default to the easiest thing on the list. And it’s usually the items that don’t move the needle, like buy something from Amazon. or, I mean, just something easy will take its place. And I utilize my calendar to knock out all my hard stuff first, and I schedule my meetings around that. And that’s how I get more done. Now, folks, we’re going to be introducing our next presenter in about 90 seconds, but this is what’s going to happen is we’ll have our next presenter, and then what we’re going to do is we’re going to do all the questions on the whiteboard, and then we’re going to break for a late lunch.

(Speaker 3)
Does that make sense? So we’ll have the speaker come up next, and then we’re going to do Q &A, and then we’ll take a late lunch. So feel free to find your seats. Everybody who’s in the coffee shop, make your way to a seat here. Sean, play a little Segway music. We’ll come back here in 90 seconds, 90 seconds.

(Speaker 3)
Thanks, guys. Appreciate it very much. That’s Dave Scarlett with his glory. Let’s hear it for him, Dave Scarlett. That’s Randy Antricke with PMHOKC. And that’s Andrew Sarchini with bh -pm .

(Speaker 3)
com. Through the Reawaken America Tour, how many of you remember where you were when the lockdowns happened? You remember that? You remember that? The lockdowns? Okay.

(Speaker 3)
And all I remember was I was praying for General Flynn relentlessly pre -lockdown. I was praying for him, praying for him, and I was praying for President Donald J. Trump to become our 45th president of these United States. And not because I thought President Trump was perfect, but I thought, he’s a business guy, and in a way, our country is kind of a big business, and it would make sense to me to have somebody who knows how to run a company, to run an organization. And then when the lockdowns happened, General Flynn and I started this thing called the Reawaken Tour. I thought it would be one event. Somehow it turned into 25 consecutive money losing events devouring four years of time.

(Speaker 15)
And through the tour, we met some of the best people and we met some of the worst people. And oftentimes at the same event, we met Antifa in Oregon. And we also got a chance to be backstage meeting great people such as Kash Patel, Eric Trump, Laura Trump, Don Jr. It was an absolute wonderful way to meet the best and the worst and I think many of us figured out that Donald J. Trump best represents our core American values and it was a candidate that we wanted to see.

(Speaker 3)
back in office to be our 47th president of the United States. So before I introduce our next presenter, I have a video that I think correctly sort of encapsulates what Donald J. Trump, as president of the United States, has meant for our country and what he means for our country moving forward. And so, Sean, hit it. What truly matters is not which party controls our government, but whether our government is controlled by the people. For too long, a small group in our nation’s capital has reaped the rewards of government, while the people have borne the cost.

(Speaker 1)
The establishment protected itself, but not the citizens of our country.

(Speaker 3)
That all changes starting right here and right now. Gentlemen, please stand to your feet. Great, my good friend, and now yours, Eric. Let’s hear it for Eric, taller than you think, folks. How are you, sir? California, it’s so good to be here, guys.

(Speaker 1)
Conservatives in California, there’s a lot more of us than we think, so. But now, folks, you guys can grab a seat. And what we’re going to do is we’re going to do a Q &A format. And for those of you that don’t know, Eric Trump probably woke up before most of us today. And that’s how I think Eric and I first connected, was to -do lists, and calendars, and managing people. So I’ll start with this, Eric.

(Speaker 1)
How big is the Trump Organization? And what exactly do you do at the Trump Organization? Well, by the way, I woke up early this morning because I’m on Eastern time. So I was in the gym at, I think, 5, 515 this morning. Listen, the Trump Organization has become so many things over the years. We are the greatest hospitality company, I believe, in the world.

(Speaker 1)
We started as kind of a cool story. My great -grandfather started in hospitality. When you had the gold rush, he went up to Canada and up to Alaska. He wanted to beat all the guys in the gold rush, saying, hey, I know everybody’s going to be panning for gold, but I want to get up there, and I want to offer the hospitality to them. I want to do the hotel rooms. I want to do the bar.

(Speaker 1)
I want to do the pub. You know, and so he got up there ahead of everybody in the gold rush and, you know, and kind of started the hospitality. Actually, in Washington, of all places. And then he went over to Alaska and a couple other places. And my grandfather decided to get into residential real estate.

(Speaker 1)
And it’s when the Model T was coming out. Henry Ford came out with the car. And he started building single garages attached to people’s homes. The concept of a garage didn’t exist until then, until really Model T. And so he realized, hey, I’m a really good builder. I’m going to build garages. And he became better and better, and he started building walk -ups, and he ended up getting about 26 ,000 units in Brooklyn and Queens in New York.

(Speaker 1)
And then my father came along, and he goes, I no longer want to do the walk -ups. I want to build the greatest buildings anywhere in the city. I want to control New York City, and I want to do it in Atlantic City. I want to get into gaming. And so when my grandfather believed in kind of bricks and mortar and efficiency, perfect layout, low ceilings, small bathrooms, but just efficient buildings, my father did the exact opposite. He wanted the tallest ceiling heights.

(Speaker 1)
the six fixture bathrooms, you wanted the two bidets in the bathroom, and the double sinks, and the makeup vanities, and again, the high ceiling heights, and the big bedrooms, and Florida ceiling glass, all imported from Germany, the best glass and everything else, these fancy curtain wall systems. And then we kind of came into the business, and that’s really when we started going in golf, we realized we’re really good in hospitality. So we wanted to take residential real estate, and we wanted to expand it to hotels. you know, to golf properties and we wanted to take it internationally.

(Speaker 55)
And so that’s kind of the fourth generation of real estate.

(Speaker 1)
And so now we have properties pretty much on every continent. We have about 26 jobs. I have about 26 jobs around the world right now. We have seven in the Middle East. We have nine in India. We’re two projects in Vietnam, a bunch in Europe that we’re building, and projects all over the U .

(Speaker 3)
S.

(Speaker 1)
And some of the greatest hotels, some of the greatest golf properties, retail, commercial buildings, and that’s what I do every single day.

(Speaker 3)
And more recently, very big into crypto, as you guys have probably heard me talk about. So that all came out of my pocket. politics and getting debanked. And we fell in love with, you know, digital assets, right, to try to take out the big banks, because the big banks tried to take us out. And so, you know, love Bitcoin, have a great company called American Bitcoin that I work on every single day and having a lot of fun, guys. Now, so it could be said that your your grandfather invented the garage Mahal.

(Speaker 3)
I like that name, Garage Mahal. The Garage Mahal, it could be said. Now, your father, it could be said, is the inventor of the weave.

(Speaker 1)
Now, the weave.

(Speaker 25)
Now, some of you have businesses and you want to grow them, and we have to learn how to communicate and manage people, right?

(Speaker 54)
To build an organization, you have to be organized, and you have to manage people.

(Speaker 1)
You are a phenomenal communicator, and I know this because the first time I met you at one of your properties, he knew the waitress’s name, she knew his name. The valet team member knew his name, he knew his name. Everybody knows him, he knows everybody, and there was a rapport there. And I’m like, although you are the boss, there’s a rapport. Could you talk about communication, the importance of it, and maybe if you could weave in the weave? Oh, God.

(Speaker 1)
Well, the weave.

(Speaker 21)
So my father invented the weave, right?

(Speaker 1)
So it’s, you know, you start off on a subject and you go completely off course, and then you circle back. And by the way, it takes great brilliance to do. You circle back, and everything has to flow perfectly through this train of thought, right? And he’s done a great job. And I think, frankly, it’s why he won all the debates, right? He was always able to weave.

(Speaker 1)
He was able to weave. But you know, as a company, guys, you know, it’s funny you say that, you know, we are a massive company. We’ve got tens of thousands of employees around the world, but at the end of the day, we run like the biggest mom and pop. You know, if you lose touch with your people, congratulations, you’re out of business. I never wanted to be a Marriott, no disrespect, great company. I never wanted to be Hilton.

(Speaker 1)
You know, I want to know the general manager. I want to know the controller. I want to know the people at the front desk. I want to know every single one of our employees. And if you walk into any one of our properties, anywhere around the world, I challenge you to ask anybody that you see, weather. not they know me or feel like they really, really know me, right?

(Speaker 1)
And I look down to the screen right here. I can tell you every single, you know, every single manager at every single property there. In fact, I just left the one that has golf on it. That’s Trump LA right here. I’m sure many of you have been there before, but people in our company aren’t numbers. They’re not numbers.

(Speaker 1)
They’re human beings. I know their pets. I know their kids. I know their husbands. I know their wives. You know, we’ve been there for them when their houses have burned down.

(Speaker 1)
And I’ve given the speeches at their wedding. I’ve married more employees than you can possibly imagine. And, you know, I’ve been at their funerals, unfortunately, and I’ve given those eulogies. And I’ve also been there, you know, at their kids, you know, bar mitzvahs and their christenings. You know, we are people that are incredibly, incredibly kind of accessible. And, you know, it’s a company of love.

(Speaker 1)
These are family members to us. That’s how we treat them. And it’s why I always say, if you’re in the Trump Organization for a year, you’re with us for life. I mean, the average employee, you know, 20, 30 years, they never leave, and it’s because we treat them like family. They are family. You know, we’re the first people to laugh.

(Speaker 1)
We work really, really hard, and we’re really serious about what we do. At the same time, we have the greatest time, and we’re happy to be inappropriate. But we’re happy to have a good time. And that’s what life’s all about. And so we’ve really created a great community. And every single day, I hear some BS company, oh, yes, we’ve got wonderful corporate culture.

(Speaker 1)
And then I’ll go up to somebody, how long have you been with the company?

(Speaker 3)
Oh, I joined three months ago. I go, clearly, your corporate culture isn’t that great, because every person I’ve met has been at this company for sub a year. We really believe in tenure. We believe in incredible people. We believe in treating them great, compensating them, them well, having an unbelievable work environment, and not putting up with kind of the HR nonsense that you see in so many other companies.

(Speaker 1)
We never had the DEI nonsense, and we never had, you know, so many of the jokes that kind of went through corporate America. And I can tell you our teams are so thankful for that. Now, Eric, for our anniversary, for my wife and I, for our anniversary, Eric sent my wife and I to Scotland. So we went to Turnberry, and we stayed there, and it was an unbelievable experience. And what I found is that…

(Speaker 3)
The people in Scotland, yet again, they know your name.

(Speaker 29)
You know who they are.

(Speaker 1)
There was a guy named Jim at the Turnberry, and it was like he was your best friend, but there was a large team of people working there, and they were all bragging about how you completely stripped that thing down to the, you know, basically you took the property, this beautiful property, and you totally renovated this thing, made it world class, and you have this high expectation But yet it doesn’t seem like there’s an organization filled with confrontation. And I think that’s hard for some people when they’re running a company. It’s, how do you get a guy like Jim in Scotland? to put on, I mean I’m not kidding, it was a 20 minute infomercial for you. He was bragging on you, and the work you did, and he said you should have seen it before the Trumps bought it, you should have seen the renovation, and he’s so excited about the energy and the culture, but yet, it doesn’t seem like your day is filled with endless confrontation. How do you set a high expectation?

(Speaker 1)
How do you do it? In fact, zero confrontation.

(Speaker 32)
So Jim is kind of like attaché slash A doorman at Turnberry wears a kilt.

(Speaker 1)
Thick, thick Scottish accent. Everybody knows him. Everybody loves him. But, you know, Jim is a guy who has been lied to for 20 years. He’s been at that property for a very long time. This is, you know, Turnberry in Scotland.

(Speaker 1)
Let’s see. Keep going down.

(Speaker 53)
Keep going down.

(Speaker 1)
Keep going down.

(Speaker 21)
You’re actually on the hotels.

(Speaker 1)
Probably not going to appear on here.

(Speaker 25)
You need to go to the hotel page.

(Speaker 1)
Keep going down. It might be at the bottom. But anyway. I’ll find it for you, Eric. Keep going. I’ll find it for you.

(Speaker 1)
Yeah, yeah, yeah. Find Turnberry. It’s a spectacular hotel. But Jim had been lied to. So the company that owned Turnberry before we came in, actually two before, was a Japanese company. And guess what?

(Speaker 1)
They never went to Turnberry. They invested in Turnberry. And they never went. They sent one of their kind of minions over there. He didn’t care about anything. He’d show up once every two years.

(Speaker 1)
He’d walk around, have a fancy meal, and then leave. And then the next company that came in and bought it was Leisure Corp. Leisure Corp was based in the Middle East. And again, they couldn’t tell the difference between a sand trap and a bunker. They didn’t give a damn about the hotel.

(Speaker 1)
They didn’t give a damn about their employees. In fact, the general manager used to joke that I had been, I was at the hotel more times before we bought it. in kind of the due diligence period than the owners had been at the property in the last 15 years, right? And so Jim was a guy who was lied to over and over and over. They were promised things, right? And none of it ever came through.

(Speaker 1)
And then all of a sudden I show up, right? And I say, we’re going to turn this into the greatest hotel in Scotland. And we turned it into the greatest hotel in Scotland. We’re going to replace every window. We’re going to redo every single room. We’re going to bring this property back to its original grandeur.

(Speaker 1)
And then guess what? Windows start coming out of a building, you know, a sheetrock gets stripped off of the walls, every door fixture, every door, every, right, and walking through that hotel with impeccable standards. And then you know what they start seeing? They start seeing rates go up. And as rates go up, tips start going up, right? And as rates start going up, and as tips going up, and as your hospitality gets better and better, you know, occupancy in that hotel starts going up.

(Speaker 1)
And all of a sudden, their life starts becoming better. And the hotel does better and better and better, which means they’re getting paid more. They’re getting paid more not only in terms of salary, but in terms of tips. And then every time I walk into that hotel, you know, I know Jim, and I know Jim’s family. And we laugh about something, right? And all of a sudden, there’s a bond.

(Speaker 1)
And I never let the guy down. We never let him down. He became a member of our family. But everything that we said that we were going to do, we did. When everybody else had lied to Jim over the years about the great plans that they were going to have, and then they stopped showing up. And so for us guys, it was always about showing up.

(Speaker 1)
I mean, I can tell you every single mechanical room in that building. I can show you, I can tell you every spot in every attic, in every basement, I can give you every bunker on that golf course, right?

(Speaker 3)
I designed them, I built them.

(Speaker 1)
And people see that passion and you can’t fake passion in life. You either have passion or you don’t. And if you don’t love you do, get the hell out of that industry. Go find something you love because you can’t fake it. But these are assets that you can’t show up at.

(Speaker 1)
Put it on the screen. Every 12 years. And that’s the problem that you have with the Hilton’s. That’s the problems you have with the Marriott’s. If you’re the CEO of Marriott, what do you do? You can’t get to 34 ,000 hotels.

(Speaker 1)
You can’t know 34 ,000 general managers and 34 ,000 controllers. You lose touch. And that’s why as a hospitality company, I never wanted to be one of them. I want to focus on the greatest projects anywhere in the world.

(Speaker 3)
And I wanted to focus on our teams and our people. And that’s why I think we do the hotel world better than anybody. And I think Clay will attest. He stayed in that lighthouse right there. Zoom up a little bit. I put Clay and his wife in that lighthouse.

(Speaker 3)
And would you say that’s rather beautiful? Well, I’ll tell you, my wife was blown away. And it was a great way to spend the anniversary.

(Speaker 1)
You know, the reawakened tour was like a money losing machine.

(Speaker 3)
And so we found a way to lose money, lawsuits, the whole thing. And when Eric said, hey, for your anniversary, you guys should go to Turnberry. Well, first off, I don’t really know what that means, you know? I don’t know where Turnberry is. I don’t know.

(Speaker 1)
They talk that way.

(Speaker 3)
So I was practicing my Scottish accent.

(Speaker 1)
So I wanted to say, hello, Jim. Good to see you. And so I’m looking it up. My wife’s like, we’re going to stay in that lighthouse. And that’s the famous burial grounds of the guy who liberated Scotland, who was buried. King Robert the Bruce, who has anybody seen?

(Speaker 1)
Robert the Bruce. Has anybody seen Braveheart? Right there. So right where that lighthouse is, see, that mounding in front of the lighthouse was actually the castle walls for Braveheart. for King Robert the Bruce. And so obviously that lighthouse was there.

(Speaker 1)
You know what’s really cool about that lighthouse? I’m not sure if I ever told you this. Robert Louis Stevenson was the biggest lighthouse designer in the UK, right in the world at the time. Robert Louis Stevenson Jr. was the author that wrote Dr. Jekyll and Mr. Hyde, Pirates of the Caribbean, everything. And he wrote a lot of the literary works, his literary works, in that lighthouse that Clay Clark was staying in.

(Speaker 3)
But it’s a super, super cool project. But we are very, very connected with our projects. And so oftentimes, I feel bad saying this, and not to disparage them at all. They’re amazing, amazing, great people, great careers. But so often, Pete, times people think, like, you know, I’m Paris Hilton as it pertains to our hotel company, right? I’m the exact opposite.

(Speaker 3)
I can tell you every single mechanical room, every light fixture, every person, every room, I design those rooms. We’re so hands -on in our business, and it’s critical if you want to be good at what you do. Now, again, I want to make sure I have a build list of things I want to get into, because I’m trying to answer the questions that oftentimes get on the whiteboard. I’m trying to have Eric answer those, because it’s such universal principles I’ve seen you live.

(Speaker 1)
This next thing is energy. Yeah. Energy this property again turnberry folks. You got to look it up. It’s incredible The energy there is next level you go to Trump Doral the energy is next level as an example Something happened where we somehow got my wife somehow got locked out of our room at Doral I think we locked ourselves out of the door didn’t work or something happened and the property manager. I think Mikel I think it was he found out there was a problem and then brought one of those genies over that that’s the lift And he brought the genie lift and somehow got into the room and left us with, like, chocolate golf balls and a decorative pear and a thank -you note and all this.

(Speaker 1)
And it was fast, and it was energy, and it was like you could feel the energy. And I just want to get your thoughts on that. The energy. How important is it for everybody here to bring great energy? Well, where do you think the energy came from? Certainly didn’t come from sleepy Joe Biden, right, or Jeb Bush.

(Speaker 1)
I don’t know guys, it’s like you either have energy or you don’t, right? You either absolutely freaking love what you do or you don’t. You either work seven days a week or you don’t, right? The one thing we’ve never lacked in our genetics was energy. We’ve always gone seven days a week. We’ve always gone 24 hours a day in absolutely everything we do.

(Speaker 1)
We’ve never been a big sleep family. And I think a lot of that comes out of, listen, I think a little bit of that’s genetics. And then I think a lot of that’s also passion, right? If you hate something, You’re not going to be energized about it. You’re not going to love it. By the way, there’s certain things that I don’t love, right?

(Speaker 1)
I’m in real estate, and I love building. I love concrete. I love putting up those ballrooms. I built every inch of that building. That’s drought right there in Miami. And I love construction.

(Speaker 1)
Do I love commercial leasing? No, it’s pretty monotonous, right? It’s kind of the same form contract every single time. It’s kind of plug and play in terms of terms. You know, it’s not the most dynamic thing. It’s not the most exciting.

(Speaker 1)
Now, there are people who absolutely love construction. commercial leasing. That’s what does it for them. And they wake up every single morning, they want to get a lease executed, and that’s their goal. And I think you’re better at things that you’re really, really into, that you’re really, really passionate about. And so I think in everybody’s respective career, it’s like gravitate toward the things that you’re passionate about.

(Speaker 1)
And if you’re a manager, or if you’re an executive of a company, fill those spots that you need to fill. Not everything’s going to be passionate to you, but fill them with people who absolutely adore whatever that skill set is. and you’re going to have a great team around you, and we’ve always done that. And the one thing that Clay will tell you about the company, and I think you’ve seen this kind of time and time again, we’re not the company that goes out and hires Ivy League people. It’s just we don’t do it. We always hire from within, and we take a great person, and we build up that person, we build up their confidence, and you see a talent in that person, and you give them an opportunity, and they will succeed every single time. versus going and trying to find that Ivy League -educated person.

(Speaker 1)
Listen, I went to one of the best schools in the country. This is almost knocking me. But they fail the vast majority of the time. We’ve really been good at going in and finding somebody who worked hard, that was street -smart. that commanded respect, that a team loved, and elevated them. We have a building in Las Vegas.

(Speaker 1)
You can bring it up on the screen. We have a general manager named Brian Boudreaux. Brian used to literally be a driver for us when we were kids. He was my father for us. And Brian, I don’t think he graduated high school.

(Speaker 52)
He definitely didn’t go to college.

(Speaker 1)
And one day, we were building a building, Trump Las Vegas. It’s the tallest building on the strip. It’s 1 ,282 rooms in Las Vegas. We needed somebody to bring the architects out to the project. We bought the piece of land. And Brian goes, I’ll bring them out.

(Speaker 1)
So Brian takes a trip out to Las Vegas, shows them the piece of land, gets them engaged. A couple weeks later, we need to go get a construction company. And so guess what? Brian raises his hand. I’ll bring them out. He didn’t know anything about construction.

(Speaker 1)
He had never worked in construction. Sure enough, he’s touring construction guys, right? All of a sudden, bankers need to go out there because we’re getting financing for the building. I’ll bring the bankers out.

(Speaker 51)
Sure enough, Brian ended up running construction on that building, brought the building in ahead of schedule, under budget.

(Speaker 1)
This was a guy who was a driver in our company, right? And I’ll never forget, we hired a guy from Four Seasons, not to disparage Four Seasons, a great company. And the guy, he was six months in, and it’s like, this isn’t working. The guy’s walking around with a pocket square. He wasn’t our type of person. And we knew we had to get rid of him.

(Speaker 1)
We knew we had to make a change. And so guess who had his hand up? Brian. He goes, listen, I know nothing about hospitality. I know nothing about running a hotel. But I’ll figure it out.

(Speaker 1)
And Brian’s running. I opened that building in March of 2008. And Brian is still the general manager today. It’s the tallest building on the Las Vegas Strip. And the lesson to all of this is always have your hand up. Always have your hand up.

(Speaker 1)
And honestly, give the opportunity to the people who deserve it, not to some resume.

(Speaker 3)
And honestly, it’s even worse today than ever. This is the bop and weave. Because of AI, right? You can have the least qualified person in the entire world make themselves sound like Albert Einstein. Based on AI, it’s all BS, right? It means nothing.

(Speaker 3)
Always pick the person who’s proven themselves time and time again. And by the way, they’ll never forget that you gave them that opportunity, because no one else in the world would have given them that opportunity. And it’s been one of the greatest keys to our success as a company. Now, I want to pull this up just to let you know what Eric is saying is grounded not only in his experience, but there’s just a lot of hard facts here. Sean, pull it up. According to Inc.

(Speaker 3)
Magazine, 85 % of candidates pre -AI made up their resumes. Pull it up real quick. According to Inc Magazine, 85 % of candidates were just making things up on their resume before AI. I’m having people now come to their interviews with their AI assistant in their ear, and they’re trying to, like, being coached what to say. I’m not making it up. Resumes are bogus, so there’s epic amounts of jackassery swirling around in the hiring systems of America.

(Speaker 1)
We’ll walk you through more of that, but as far as for just kind of pacing ourself and so you know what we’re going to get into here. I wanted to ask Eric about business, and I also want to ask Eric about family. And I also want to ask Eric about being under siege, and I’ll bring up Pastor Phil to talk about that in a moment as well. But business, we talked about that. Let’s get into family. You know, your dad is the president of the United States.

(Speaker 1)
Your mom, you know, I had a chance to work with you on your book and editing that thing and reading it, and your mom sounded like the real disciplinarian. What was it like in the Trump house, age 12, 13? Was it competitive? What was happening in the Trump house, age 12? Oh, my mom was an absolute killer.

(Speaker 35)
She was an absolute killer.

(Speaker 1)
My father didn’t need to be the killer when it came to us because she was just, so she was from communist Czechoslovakia. And honestly, she loved big nails, right? She’s a really elegant woman, but a phenomenal athlete, like almost Olympic quality skier, skied for the Czech national team, tough as hell. And if I got this much out of line, if Don got this much out of line, you had these big fake nails in your neck. And my mom had this weird thing. Does anybody have like parents that wore the ring or does anybody in here ever wear the ring?

(Speaker 1)
their wedding ring inverted? Females? Do you ever do that? For some reason, she’d always wear her ring inverted, if she was just casually. And so what she’d do is she’d grab you. I mean, you didn’t eat the food that was on your table.

(Speaker 1)
You didn’t say please. You didn’t say thank you. You didn’t open doors. You’d get these two nails in the neck. And then she would hit one side with the ring. The opposite way.

(Speaker 1)
It would just bruise on this side of the face, right? And she was a killer. And by the way, it was the greatest thing that ever happened to us. I’m not condoning. It wasn’t child abuse, but sometimes it felt at that age like it was close. She was cool as hell.

(Speaker 1)
I mean, she was just a tough, she was a tough, tough cookie, and I love her very much, but no, she was a big part of who we are. She was a big part of the work ethic, and my father was always greatest, you know, greatest father in the world. You know, he started the day every single day, no drinking, no drugs, no smoking, you know, and you better get good grades. And in the early 90s, there was one aspect to that, one other aspect to that, which was never trust anybody. I’m like, I look back, I’m like, man, that was pretty dark. Like, that was pretty dark advice to give a seven -year -old, but, like, you know, first of all, I was sitting there saying, like, Dad, what’s drinking?

(Speaker 1)
You know, you’re thinking of, like, drinking as in, like, apple juice, right? No drinking, no drugs, no smoking. You better get good grades and never trust anybody. I mean, this is when every bank was trying to, you know, take him down and, you know, trying to put him out of business and everything else, and he beat all of them. But, you know, as we started living through this political journey, and certainly the journey I write about in Under Siege, I sit there and say, man, that was pretty good wisdom. I didn’t understand it at the time, but I think looking back, now I understand exactly what he meant.

(Speaker 1)
But phenomenal father, a guy who put us to work at a very young age. We were on construction sites when we were 11, doing conduit, doing masonry, plumbing, HVAC, electrical. It’s something that I love.

(Speaker 3)
It’s something that I’m still incredibly handy with my hands. But he just didn’t believe in me. you know putting a kid in an ivory tower office you know to kind of direct contractors to build buildings not knowing a damn thing about building themselves and and so we were on those construction sites we we had you know we had sledgehammers in our hands we were taking down walls and that was expected and it really did a couple things for us it’s first of all at the end of the day you were so damn tired you you weren’t gonna go you know you weren’t gonna go out to bars you weren’t gonna indulge in terrible hobbies and practices and, you know, and other things. Second of all, you developed an understanding and appreciation for the value of money, right? So you know, if you’re making four bucks an hour, I mean, we’re making minimum wage, don’t think we’re making 30 bucks an hour, we’re making literally, you know, three, four bucks an hour, you’re not going to spend that three, four bucks an hour, you know, buying a handle of vodka, because you actually have appreciation. Third of all, it gave you great appreciation for the contractors and people who actually build things and make things and bring things to life and how hard those jobs are.

(Speaker 3)
And then fourth, it teaches you a skill set. And so he never wanted us to have idle time. And I hope to God, kids are the hardest thing in the world, but I hope to God we can emulate that model because it was the best thing that ever happened to us. Now, Eric, I want to ask you about this. This is this is something we’re at the Reawaken tour in Missouri, Branson, Missouri. And we were there.

(Speaker 3)
And how many of you know that David was a man after God’s own heart. And not perfect, but, you know, but David was a man after God’s own heart. And what I look for with people, just so you know, if I’m hiring people or meeting people, I try to size people up and figure out what they’re all about. And we’d done enough events together, and I knew that if Eric said he was gonna come to an event, he would come to it. No matter what the threats were, Antifa, getting crazy, the death threats, all that, Eric would be there. There was a funeral that Eric had to get to, so he drove to one of our events.

(Speaker 3)
So Eric was always there. So I knew his yes was his yes, and his no was his no. But in Missouri, he got me. That’s where I, that’s where he got me. So we, Eric had wrapped up his speech, and no one was watching, but there was some young kids, and Eric was shaking hands, and the security people were like, okay, you gotta go, sir.

(Speaker 3)
And Eric was like, well, let me shake this kid’s hand, and then this kid’s hand, and then another kid, and another kid. And he kept doing that, and I’m like, okay.

(Speaker 1)
No one knows he’s doing this, but Eric’s holding up the line because he’s shaking all the hands.

(Speaker 29)
You probably shook thousands of hands in that Missouri.

(Speaker 1)
I mean, seriously, it was thousands of hands in Branson, Missouri, and I watched Eric do that, and I’ve noticed that the way your father raised you, I know because of security, you have to be up here and we have to be down here and this whole thing, but you resonate, you connect with mainstream people, and I just, I can’t celebrate that enough because I’ve done so much of these political events where there are certain people that think they should be behind a velvet rope and they shouldn’t. And there’s a lot of people that, you know, think that they’re too good for the average contractor, the average stonemason, the average auto mechanic. And that’s why I love having you come to our events, because you have an appreciation. Could you talk about that? You’re raised around Michael Jackson, Mike Tyson, hanging out at your dad’s property. You’re in casinos, helicopters, but yet you still relate to the average person.

(Speaker 1)
You’re still shaking hands with the average kid in Missouri. Can you just walk us through how you process this life where your household name, but you also were Main Street? How do you do it? By the way, Clay’s almost killed us a couple times, just as, you know, to the beginning of Clay’s story, he’s talking about Antifa. So we go do a speech in Oregon, and I’ll get back to the actual question. And by the way, you’ve never seen a crowd like this.

(Speaker 1)
I’m telling you, no one in Oregon has seen a conservative in, like, 87 years. And so every person who was right of center in Oregon showed up to this event. And Clay calls me the day before. He’s like, all the speakers are bailing.

(Speaker 18)
I go, why are they bailing?

(Speaker 1)
He’s like, because Antifa wants to literally raid us while we’re in this tent. And I go, Clay, I’m coming. I told you I was coming. I’m coming. And they’re finding these little stars under people’s tires, ones that deflate the tires and everything else. And I mean, it’s absolutely crazy out there.

(Speaker 1)
This was in like the… summer of love, right, i .e., e. , the riots, the mostly peaceful, as we call it, CNN riots, remember, the mostly peaceful riot where the cars and the buildings are on fire right behind. And I’ll never forget, we gave the speech, there was like 3 ,000 people, we had the greatest reception, and I had like an hour and a half before my flight, and there was like a German place, it was like a weird place across the street, and they had the best schnitzel. And so we go in there, and I’m eating schnitzel.

(Speaker 1)
And there was a guy who was with us that Clay used to hire for security. He’s like, sir, we need to get out of here. Antifa’s literally like, they’re going to march on this restaurant because they know you’re here. I go, I’m not leaving my schnitzel. I’m finishing my fricking schnitzel. I’m not leaving my schnitzel.

(Speaker 1)
I don’t care if it’s Antifa. I don’t care if we all have to fight our way out of this place. I’ll try and take two of the guys out. You try and take a couple of the guys out. But we’re finishing our schnitzel. No, listen, if we as a family say we’re going to do something, we do it.

(Speaker 1)
And Clay has seen that kind of firsthand. But in terms of relating to, I always thought my father was interesting. He never cared what the CEO of an electrical company thought. What he would do is he’d go up to the guy who was installing an outlet in a hotel room, and he’d ask him, hey, man, what do you think? Are we on schedule? No, sir, we’re not on schedule.

(Speaker 1)
We’re three weeks behind. We don’t have enough manpower on this job. We’re waiting for supplies. It’s a constant disaster. He would always listen to that guy. Of course, the CEO of that company is going to tell him, yes, sir, we are on schedule.

(Speaker 1)
Everything’s wonderful, sir. We’re going to have it done for you in time. They’re motivated to lie. They’re motivated to be dishonest. They’re motivated for their own pocketbooks. He was always one of these guys who would go to the person who was, he would do the same thing on the campaign trail.

(Speaker 1)
Forget about the campaign managers. He’d go grab the staffer in Iowa. Hey, how are we doing? What are you seeing out there? Be honest with me. Are we winning this thing?

(Speaker 1)
How’s our ground game? How’s this? And they were always honest with him. It was kind of remarkable. And by the way, so many of the people that were honest with him were actually the people who climbed up the organization and were kind of then the leaders of the company.

(Speaker 1)
And, you know, we believed in that. We didn’t believe in the socialite thing. We believed in kind of the ordinary man and woman type thing. Like, they’re the people who are our friends. The vast majority of my best friends are law enforcement. They’re contractors.

(Speaker 1)
They’re just the heart and soul of America. And we were very, very good. So I always call my father the you know, the blue collar billionaire, right? I mean, he would rub shoulders with socialite because that was kind of the job, right? But he didn’t really want to be with those people. He could act like he did, right?

(Speaker 1)
But he didn’t really want to be with those people. He wanted to be with the people who were actually able, you know, to create. And so, you know, it’s honestly one of the reasons I think he won the presidency of the United States. It’s one of the people, reasons that he kind of won over hearts and minds on The Apprentice. And, you know, it was that willingness to commit. And it was also, and I said this, I was with a couple people.

(Speaker 1)
I was with Tammy and Phil in a group at their house, and by the way, two of the most amazing people you’ll ever meet. We were talking a little bit about this subject. He’s always been remarkable in terms of that connection. And you’d see it in politics. I think I gave the example of all the phonies during 2016 that would show up at the Iowa State Fair and they’re wearing Carhartts that had never been worn before. The stickers are still on them.

(Speaker 1)
They’re wearing a pair of work boots that had never been used before. They’re hobbling around because they have blisters because those boots had never been put on before. Ride up in a Harley Davidson. They don’t have their motorcycle license. They’ve never ridden a Harley before. They barely know what the shift pattern is on a motorcycle.

(Speaker 1)
They’re trying to ride into the Iowa State Fair as if they’re relatable. You know what my father does? He puts on a suit, puts on a red tie, flies in in his New York helicopter into the middle of the Iowa State Fair and starts giving kids rides around the fair in a helicopter. and he just knew who he was, and he just embraced it. You know, he embraced it. He didn’t try and be a phony while they were all being phonies.

(Speaker 1)
You know, every single one of them. And by the way, an American can read through a phony. We can all read through phonies, and he just never… He was just himself, and he was honest, he was direct.

(Speaker 3)
Everybody probably saw that at this press conference yesterday. I’m not sure if anybody saw that press conference yesterday. That was pretty epic. That was pretty, I’d call that somewhat direct, to say the least. And, you know, so he was always, you know, that’s how he became relatable to, you know, everyday Americans. And I think that’s ultimately what won him, you know, the presidency.

(Speaker 3)
But I think it’s a trait that we all have. We’d much rather deal with that contractor. We’d much rather deal with that electrician than, you know, that socialite that’s never created a damn thing in their life, you know, but runs around with a lot of ego and, you know. and that proverbial golden spoon, and so. Now I wanna talk about growing businesses specifically. That’s why we’re here, and I wanna get into that for a second.

(Speaker 3)
One thing that you do really well is you focus on what you can control. I’ve seen you do that. You’re really good at, you’re really into to -do lists and calendars and measuring your schedule and taking advantage of really using every day as a, doing every day as a day that God is, every day is a gift that God’s given you, and then what you do with it is a gift to God. I’ve watched you do that. You manage your time. You’re very fastidious.

(Speaker 3)
And I think for people who are politically informed, I think a lot of people are here, it’s easy to, you know, spend your day going, okay, Today, what I covered is I got a chance to watch another podcast that have exposed to the corruption of this and that. And I went down this rabbit trail and that rabbit trail. And then what we need to do is we need and we’re dealing with geopolitical things. And that’s important. We get the right to vote. We need to go right.

(Speaker 3)
We need to go vote. But then we need to actually do something with our day and our life on a practical level. And that’s what I really that’s why I connected with you. much on the reawaken tour is you are going, Hey, I’m going to be going over to this golf course to manage this. And then I’ll come to the event. Hey, I’m going to be looking at the spreadsheets and the P and L’s tomorrow, clay.

(Speaker 3)
And then I’m going to come to your event. Hey, I’m going to be meeting with my staff today. We’re expanding.

(Speaker 1)
And then I’ll come to your event. It was never a situation where you were detaching from running a business while trying to stop geopolitical issues. You had to do both. You had to… Can you talk about getting practical for a second for anybody here who’s politically informed? And, you know, you guys were perpetually under siege.

(Speaker 1)
How do we get practical? How do you get the most out of every day, Eric? How do you just get practical and tactical? Well, first of all, we’re early risers. I’m up every day at five o ‘clock, normally in the gym by six. Sometimes earlier than that, I was in the gym at 5 .30 this morning.

(Speaker 1)
So we’ve always been early risers. We’re not people that sleep in, and we’re not people that practically sleep a lot. I mean, if I get four hours of sleep a night, four and a half hours of sleep a night, it’s kind of a lot for me, right? I’m kind of like a… kind of like I’d say a 12 to 435 -ish guy, right? So that’s my usual sleep schedule. And there’s a lot of people that sleep their lives away, and there’s a lot of people that need more sleep to function.

(Speaker 1)
And I don’t think you win any race sleeping, right? I mean, that seems pretty basic. But if you’re lying in bed, there’s probably somebody that’s passing you in some aspect of life. And I think organization is the hardest part of anybody’s life.

(Speaker 32)
There’s so many things that come after all of us every single day.

(Speaker 1)
There’s unexpected family. There’s kids. relationships, there’s, there’s, there’s, you know, husbands and wives, there’s school commitments, there’s, you know, big businesses. I mean, literally, as I’m sitting here, I was right before I came to this speech today, I was with our team at Trump LA. And we have a couple lawyers that work out here. So I’m talking about two lawsuits with them.

(Speaker 1)
I’m talking to our superintendent about moving a guard, you know, golf cart, cart path 40 hours over to the right, I’m talking about building new T’s, entire bunker renovation, then we’re going back to the lawsuits. I have a team in New York that launched a public company this morning, New American Ventures, we’re doing a SPAC. So they’re literally at the New York Stock Exchange ringing the bell as I’m having this conversation, then I’m coming over here to obviously be with my good friend Clay. And there’s just millions of things that come at us every single day. Again, 26 projects under development around the world, our entire existing portfolio, 70, 80 properties, 500 plus entities, probably 1000 bank accounts, you know, trademarks, everything, lawsuits, everything that you deal with in business.

(Speaker 1)
And it’s awfully hard, you know, to stay 100 % focused on every aspect of the business as much as you need to know all those aspects. And so what I try and do every day is I start with a to do list, like I’m a very, very to do list oriented guy. And I’ll give you like a little secret I’m not proud of. Rarely, rarely, rarely ever do you get through your to -do list. In fact, most of the time, I’d say the average, most of the time, my to -do list at the end of the day is substantially longer than what is started out. And a lot of times, if you’re having trouble with to -do lists, and it’s like mandatory, a to -do list just make you faster and better at everything you do.

(Speaker 1)
You write it all down, then you prioritize the things that are most important, and you always take the most important things, you put them at the top, you accomplish them first, and you go down the list of the least important. And if the least important get forgotten about, Well, so be it. It is what it is, right?

(Speaker 3)
And at least the important goals and milestones got conquered. But if you’re ever having trouble with that, do the reverse to -do list, which is instead of writing a list of all the things you need to do, write a list of all the things that you actually finished and accomplished. And at the end of the day, sometimes you go, wow, I had a big day. I got a lot done. Hey, there might be 100 items over here, but look at Look at all these items that I wrote down, which are things that are 100 % accomplished and I never need to think about again. And that’s a big thing.

(Speaker 3)
So I normally have two sides of the to -do list, the actual list, and then oftentimes replicated on the other side, but it’s the actual accomplishments of the day. and it’s incredibly important. It’s how I live my life. Now, Phil, I’m gonna bring you and Tammy up. Folks, this is Pastor Phil and Tammy Hotzenpiller. They are the host pastors of this place here.

(Speaker 3)
This is their church, Influence Church. Let’s hear it for Phil and Tammy Hotzenpiller. Yeah. Now, I met these guys. By the way, thank you for letting us invade. Thank you.

(Speaker 3)
I met these guys because all the churches, not all the churches, most of the churches shut down. And there was very few that stayed open. And these guys stayed open. That’s how we met. And now Tammy, who’s an entrepreneur and a pastor, she’s helping your wife on her clothing line. And Pastor Phil writes books and preaches and teaches and has an online website called American Faith and many other endeavors.

(Speaker 3)
But I wanted to talk to you guys. I want to have a conversation about under siege. So we’re gonna ask you some questions about being under siege, okay? So, Nehemiah, in the Bible, right?

(Speaker 1)
He had to build a wall while fighting, fighting while building a wall. How do you, in your new book, you talk about it, under siege, how do you deal with someone saying horrible things about you online, being sued, being really sued, Being sued again, being the most subpoenaed man in American history, still being sued. Your father just said something online that’s going viral for good things. People are cheering for you when you walk in a restaurant. People are booing. People are cheering.

(Speaker 1)
I mean, you fly commercial. You choose to fly on normal airplanes when you come to these events. You fly commercial. How do you get on an airplane knowing that half the crowd hates you, half the crowd likes you, or 70 % like you? Just how do you deal with being perpetually under siege? By the way, more and more, I think about 80 % of the crowd absolutely adores you.

(Speaker 1)
Does that make sense? And so, you know, it’s amazing. America is behind this country like never before. We have more patriotism in America right now than we have had in years. And by the way, you know, in a church, it’s so nice to see God back. It’s so nice to see family back, you know, and thank God we have it.

(Speaker 1)
Guys, we didn’t have it. I mean, under Obama, you literally had the IRS. going after every conservative organization, every church, trying to pull away the nonprofit stature of every single religious organization that was not on their team. Faith was under assault. I mean, guys, how many times have we talked about this on your show? Faith was under assault in ways that we’d never seen before.

(Speaker 1)
Family dynamic was under assault. Kids were under assault. The schools were under assault. You had indoctrination. You had revisionist. history that was being taught.

(Speaker 1)
I mean, I ended up leaving New York. This was like the straw that broke the camel’s back. It wasn’t just a Letitia James. It wasn’t just a legal law fair. One day, I get a text message from the principal of my son’s school at the time. This was when my father went to Walter Reed when he had COVID during the first administration.

(Speaker 1)
Under no circumstance do you or your wife bring your kids to school tomorrow. Our faculty and parents are petrified of getting COVID from your family. And I’m sitting there saying, my father lives 230 miles away. Unless you can transmit COVID vis -a -vis the telephone, And I just tee off, right? But that was kind of like the last straw I had in New York. And guess who dropped the kid off at school the next day?

(Speaker 1)
Like, I just walked, I walked my son right up. And I got so fed up. You know, it’s, here’s the spectrum, here’s the line. You know, you have a little girl over here and you’ve got a boy over here. You know, I want you, Luke, to check where in the spectrum of sexuality you believe you are. And you’re sitting there saying, we’re not doing this.

(Speaker 1)
We’re just, do me a favor, teach my kid how to read, teach him math, He’s got plenty of years to be confused. This nonsense can come later, but it will not happen here. And we finally said, we got to get the hell out of here. We got to get down to Florida. And so we left communism, and we went to a very free state. But we were under siege.

(Speaker 1)
Listen, I mean, it started the second we went down the escalator. Literally 12 minutes after my father’s hand came off the Bible, in 2017, the Washington Post did a story, this is when the impeachment of Donald Trump begins. And I was the guy that got the call from the FBI, right? Eric, I hear you have secret servers communicating with the Kremlin in the basement of Trump Tower. I go, excuse me?

(Speaker 1)
Like, we didn’t know what the Iowa caucuses were. We weren’t smart enough to communicate with the Kremlin. Like, we didn’t know what a delegate was. We didn’t know a damn thing about politics. And then after that, it was the dirty dossier saying my father, you know, did unthinkable things with females, right? And guess who was paid for?

(Speaker 1)
It was paid for by Hillary Clinton. Go figure. And that was impeachment number one. And then it was Kavanaugh. And then it was impeachment number two. And then they raided Mar -a -Lago.

(Speaker 1)
And then they banned us from Instagram and Facebook and YouTube and every other channel. They took away your free speech. They literally banned him from all social media. Then it was the gag orders. Then it was the 91 indictments. I got 112 subpoenas.

(Speaker 1)
I became the most subpoenaed person in American history, having never done a drug, having never gotten a traffic ticket. in my life, you know, and then they took him off the ballot in Maine, and then they took him off the ballot in Colorado, then they raided Mar -a -Lago, they went through Melania’s room or Closet, they went through Barron’s room. Then you had Jack Smith, and you had Letitia James, and you had Comey, and you had Alvin Bragg, and you had all these people that tried to throw him in jail, and then you had the mug shots. I mean, guys, I could go on for hours. I mean, 91 of our corporate employees had their tax returns leaked to the New York Times by the IRS. My father’s tax returns, my tax returns, everybody’s leaked to the New York Times and other papers, vis -a -vis the IRS, right?

(Speaker 1)
I mean, they did everything they could. Then you had the sham judge in New York who’s been overturned, right? I mean, they wanted to see my father voiceless. They wanted to see my father, you know, bankrupt. They wanted to see the company gone. They tried to take our name off of every single building in Manhattan.

(Speaker 1)
They tried to bankrupt our company. They didn’t give a damn about our employees. They didn’t care about the name. of thousands of people who did not want to be part of this political game. They just wanted to see us voiceless. They wanted to see us muted.

(Speaker 1)
They wanted to see us gagged. They wanted to see us destroyed. They wanted to see us off of that stage. It’s really interesting. None of this happened until my father decided to run for president again. And that’s what the siege was.

(Speaker 1)
And then when none of that worked, you know what? They tried to kill him in Butler. And then when that didn’t work, guess what? They tried to kill him, you know, in Palm Beach at the golf course. And then they shot my good friend, Charlie Kirk, in the neck. We saw what happened there.

(Speaker 1)
A guy who I’ve been on this very stage with Charlie Kirk about a thousand times, a dear, dear friend of ours. They wanted to erase the voice, and that was what Under Siege, and that is what Under Siege is about. And honestly, because we had God, God was watching down on this entire process. Make no mistake about it, because we would not be here. We would not be here. But we had God and we had the American people.

(Speaker 1)
We certainly didn’t have the media. I mean, we had everything. the coverage of my father and our family was 98 % negative. Think about that, 98 % negative, and yet, you know, we won the popular vote and we won every swing state. We won 11 counties, by the way, in California that had never been won by a conservative before. We won Miami -Dade, which hadn’t been won by a conservative in almost 40 years.

(Speaker 1)
We won Miami -Dade by 11 points. And then I get to hear Kamala talk about, you know, how it was the closest election in modern history. I go, I don’t know, I think Al Gore would probably disagree with that. And Al would probably disagree with that. But no, that was under siege, guys. And that’s what we had to fight through.

(Speaker 1)
And so how did you do it? I don’t know if we had a choice. Honestly, I don’t know if we had a choice. It’s like, you know, we either won. And I say this in the book. I’ll never forget.

(Speaker 1)
My father got convicted in New York. It’s all been overturned now. But we’re in the car. We’re going up the FDR Drive. I was sitting next to him. And he looks over.

(Speaker 1)
He goes, I don’t know how, but we’re going to win this whole thing. And he meant the lawsuit. and he clearly meant the presidency. And I go, yeah, it’s either 1600 Pennsylvania Avenue, or you and I are both in jail for doing absolutely nothing wrong, because that’s the force is to be. And the pendulum was significant. And we didn’t have a choice.

(Speaker 1)
We either fought, or they were going to take us out, as they have so many people in the past. And we weren’t going to allow that to happen. And so I think you need to realize life. I think you need to kind of prioritize life as a little bit of a game. And I know that sounds cold, but it’s a game that sometimes isn’t fun to play. It’s not a nice game, but it’s a game that oftentimes you have to win, right?

(Speaker 1)
And if you get caught up too much in the emotion of somebody’s actions, it’s just part of the game. They’re doing this for this reason, and you know exactly what their motivation is behind that. And so you have to play the game, and you have to play the game in order to beat them. Again, it’s not nice.

(Speaker 5)
It’s oftentimes not fun, but it’s a game. And if you get caught up, and if you get emotional and you want to start crying and you lose backbone and you lose your kind of desire to fight. Well, guess what? Then they win. They’re going to run right over you. And so we always kind of compartmentalize all these wars, all these fights, you know, the siege, the weaponization of politics, the dishonesty of the media.

(Speaker 5)
We always kind of framed it as just a game. It was another move in a game that we had to overcome. And we fought like hell and we fought every single day to win that game. And thank God we did, because I’m pretty convinced we wouldn’t have a country right now if we didn’t. So Eric, the first time we met was two years ago in July, and we were meeting with Laura at the Trump Tower. And she said, what are you guys doing on July 4th?

(Speaker 5)
It was the 3rd.

(Speaker 1)
And I said, well, we’re not doing anything. So why don’t you come up and enjoy fireworks with the Trumps? So here’s where the story goes. So we’re up there, and I see you both as real parents. And I was so just moved by it. There’s Laura.

(Speaker 1)
probably frustrated chasing kids, but never showed it. And here’s the question. So one of the things you do with your children every night is fill in that blank, pray. Tell us about that. So we started this young. And by the way, my kids probably were choking me out that night.

(Speaker 1)
So I signed my son up for jujitsu when he’s a big boy. He’s like… He’s gonna be big, he’s gonna be bigger than me. And so now he loves choking me out. So I guarantee you, during the fireworks, he’s trying to choke me out. But no, starting very young, we started a tradition with our kids that actually kind of got passed down to us.

(Speaker 1)
We did it every, there’s three prayers that we say with our kids every night. We say the Lord’s Prayer, I think everybody knows the Lord’s Prayer, and then we do, that now I lay me down to sleep, I pray, Lord, my soul to keep, if I should die before I wake, I pray, Lord, my soul to keep. and then we do four corners. My kids call it four corners, but there are four corners on my bed, four angels overhead, Matthew, Mark, Luke, and John. God bless this bed that I lie on. And we started this when our kids were practically zero, and it was amazing.

(Speaker 1)
It became their kind of proverbial light switch. Once we said prayers, they knew they were down for the night. There was no more getting out of bed. There was no more talking. There was no more laughing. The lights were off.

(Speaker 1)
It was bedtime, and it became kind of this you know, this kind of invisible wall, right? It’s bedtime, maybe some wrestling, it has fun, prayers, lights are off, you’re asleep until the next morning. And what it really did for our kids, I mean, aside from bringing spirituality into their life, which is nothing more important, it also really helped their vocabulary. I know that was like a little side effect. You know, the Lord’s Prayer isn’t easy, and when you have a one -year -old trying to get through it, it was great for their little voice, it was great for their vocabulary, but it was a great kind of disciplined aspect, you know, of the night. that brought faith into the family.

(Speaker 1)
And I did those same three prayers growing up every night before I went to bed, and I remember them. There are times that I can sit here right now and remember exact instances saying those prayers with the people, with my parents, with people in that room. you know, with me. And so that’s something that we try to carry through with our kids. And, you know, more recently we added, okay, say the Pledge of Allegiance. So they always start with the Pledge of Allegiance.

(Speaker 1)
They start with a little hand on their hearts. They say the Pledge of Allegiance and then those three prayers. And then kind of as they’ve developed a little bit of kind of cognition, I always ask them a question at night. It’s normally, you know, what’s one nice thing that somebody did for you tonight or today? What’s the one nice thing that you did for somebody today? What’s one thing that you’re thankful for?

(Speaker 1)
It’s been kind of fun. It makes them think, and it makes them actually have some kind of recall. I picked the soda bottle off the floor, or dad wrestled with me, or dad brought me to the farm and we rode ATVs.

(Speaker 4)
And something kind of unique comes out of their heads every time. And what’s been really fun is oftentimes you go over to a friend’s holiday party. And oftentimes it’s, you know, let’s say Grace, and we often have times have Luke or Carolina do it. And they just impress people because they just, it gives them this kind of confidence in their voice and to speak from the heart. And it’s single -handedly, I think the best thing we ever did with our kids, but that’s how we ended the night, every single night. And regardless of where in the world we are, with very few exception, if I’m not there in person and I travel a lot, you know, Laura calls me and we do it on FaceTime.

(Speaker 4)
So I’m still the last face that they see before they go to bed. or if I’m at home, I’ll do prayers for them and I’ll call her on FaceTime and she gets to see them. But, you know, hopefully our kids remember that indefinitely, that virtually every night, you know, the parents were both there, no matter where in the world they were, saying those three little prayers and kind of, you know, I truly hope that that in Christianity and faith becomes ingrained in their soul because we need a lot more of that in this country. We need a lot more of that in this country, so. I just want to say this. First of all, shameless plug for Under Siege.

(Speaker 4)
If you don’t have the book, make sure you get it.

(Speaker 50)
And would you do me a favor?

(Speaker 4)
Would you go on and do a social post? See, what happens is when we don’t work together, then we don’t see anything change. And we saw that with COVID when they tried to stop this church, and we stayed open. And we have to get a voice, guys. I’m gonna just be the little preacher to you right now, but we have to do something together. So if all of you would get the book, get a picture, post it, and let’s make a difference.

(Speaker 4)
But I have the opportunity of working with Laura on the clothing line, plug, go out and get some LT wear. But I’ll never forget the day that I’ve received a phone call from Clay Clark, and he said, hey, you do clothes, right? And I said, no. What do you mean? He goes, like, you have clothing lines. And I said, yeah, yeah.

(Speaker 4)
I said, well, Laura Trump would like to do a clothing line. And I’m like, like the president’s daughter -in -law? Yeah, you might be receiving a phone call. Five minutes later, Laura called me. And first of all, there was that, like, shock and awe. And then there was the responsibility.

(Speaker 4)
See, every one of us have a responsibility in business. And it was an opportunity for me to work with Laura. And so first of all, I love your wife dearly. Your children, I kind of become a prayer warrior just to be honest for them. Every day, I pray for the four of you.

(Speaker 1)
But I want to ask you this. On the way over, I had five minutes with Eric, and I said, Eric, pour into me what I need to know to take this company to the next level. So what I like to say is smart people put smarter people around them.

(Speaker 49)
So make sure you’re putting smart people around you.

(Speaker 1)
But I guess for me, the whole thing under siege, where do you see the church going? Because a lot of people here are people of faith, because we’re still under siege. It’s from the enemy, we know that. But from your perspective, I know how I see it, from your perspective, what can we do different? Because we are under siege, especially in California, we know that.

(Speaker 18)
I’d love to hear from you on that.

(Speaker 1)
So I’m gonna say something that’s a little bit controversial.

(Speaker 48)
And by the way, with Tammy, If we were to do a vote who Tammy’s favorite Trump is, it’s definitely Laura, which really breaks my heart.

(Speaker 1)
So, very disappointed in you, Tammy. Who? Barron. No, no, Tammy definitely likes me more than Barron, I think. I mean, no, I’m just kidding. I’m kidding.

(Speaker 1)
You’ve never met Barron, have you? Have you? Oh, at the inauguration, of course. Yeah, yeah. So, I don’t know. Maybe it’s Laura, then Barron, then me.

(Speaker 1)
That could be possible. You know, I think in terms of faith, I do think we have a revival in this country. I think you had real problems under Obama where you had the weaponization of the IRS, you had the tax status, and you had pastors that were just petrified to say anything, to preach, to do anything. You had pastors that were petrified because of kind of the war on religion. Recently, you’ve had a different thing. You’ve kind of what I call the Charlie Kirk effect where churches are full because of what they tried to do.

(Speaker 1)
I mean, they turned somebody into a martyr evil, pure evil, you know, the very people that call us fascist, you know, dress up in all black, grab a sniper rifle, sit on the roof of a college campus and shoot over the heads of college kids that are engaged in political free speech and debate, you know, and they call us fascists. It’s really interesting. And, you know, I think a lot of this evilness is showing its way through. And I think you’ve got this pendulum that’s swinging back from the corrupt to the pure. And I really hope that continues. I think Charlie was a big aspect of that.

(Speaker 1)
I think my father was a big aspect of that. I think kind of the America First policies are really a big aspect of that. Where I think I need to be critical of organized religion, I hate to say this, this has nothing to do with God, this has nothing to do with the Bible, but I do think that there were a lot of pastors who were weak -kneed in times when we needed them to be strong. And I think there were a lot of people who weren’t pastors who were strong you know, and when I see, you know, these two, Phil and Tammy, you know, they were the only people they were one of the few people in California that kept their churches opened in a time when Gavin Newsom was telling everybody to shut down the church. And they’re saying, wait a second, you’ve got pot stores that are open, you’ve got alcohol stores that are open, but yet you can’t keep a church open, you can’t keep a house of worship open?

(Speaker 1)
I think not, try and shut me down, I dare you. Arrest me, try and shut me down. And that’s not easy, that’s not easy, the amount of social pressure. that fell on these guys wasn’t easy, but they didn’t buckle, right? And they didn’t cower and they didn’t break. And guys, I can tell you, a lot of pastors broke, and kind of shame on them for doing it.

(Speaker 1)
And so I think if there’s one thing that I would hope and pray for, it’s that we all find our respective backbones. I mean, we would not be where we are as a company right now, or country right now, if we would have broken. The easiest deal that I could have ever made in my life was getting my father out of all the mess that they tried to put him in, all the weaponization, the indictments. I could have gone behind the scenes to each and every one of them and said, listen, he’s going to back out of this race. He’s going to retreat peacefully. He’s going to throw in the towel.

(Speaker 1)
He’ll do so to save face, but he’s going to back out of this, and you drop everything. They would have shook on that deal like that.

(Speaker 3)
It would have been the easiest deal. And honestly, 91 indictments later, he’s still out there every single day in the halls of the courthouses swinging. And guys, our religious leaders better be the same way. And they haven’t been, and they haven’t been. And this isn’t just in America, this is around the world. And there are certain sects of them that have been unrelenting.

(Speaker 3)
But people need to stand up, and people need to fight, and people need to stick to their guns, and people need to not cower. And we just haven’t had enough. And so that’s what I pray for within the church. -based community.

(Speaker 26)
Now, Eric, we have time for about three more rapid -fire questions.

(Speaker 3)
So I’ll ask a question, then Phil and Tammy. Then we’re gonna do a group photo. We’re gonna do a group photo.

(Speaker 29)
So if you wanna get in the photo, psychologically, physically prepare yourself to be within the photo range.

(Speaker 3)
Andrew, grab the camera, grab the lens. Jackie, grab Andrew. Everybody grab Andrew. If you’re Andrew, grab yourself.

(Speaker 47)
Get ready for the photo.

(Speaker 3)
We’ll be doing that. But I have a question for you. Sean, will you pull up the photo real quick here? The Clark kids on the screen here. Here you go, Eric. right here on the screen in front of us.

(Speaker 40)
There we go.

(Speaker 3)
I’m sorry, Eric, the other way. We’re going this way, right here. There we go, yeah. So this is our family, and Eric has lowered his standards, and he’s invited the Clark kids to visit Mar -a -Lago here in February. So the kids are excited, but I’ve got four daughters, you know, so that’s my daughter to the right, Angelina, then my son, Aubrey, then you got Havana, and then we’re hanging out with Dr. Navarro. He’s a good buddy of mine, and that’s Scarlett and Leia, and then my wife.

(Speaker 3)
And they’re asking me, Dad, what should we wear? What should we wear? We’re women, you know, a lot of estrogen. I don’t know.

(Speaker 1)
But I’m going to tell you what. I’m going to take at least 10 minutes of this event and ask Eric. Because Eric, what’s allowed to wear? What can the girls wear? What is acceptable at Mar -a -Lago? It’s a club.

(Speaker 1)
You’ve lowered your standards for a couple of days to allow me to sneak in. My great family, they’ll be there. What should they wear? What can the girls not wear, Eric? But by the way, I always say how Clay landed his wife is nothing short of exceptional to me. It’s like, it’s unbelievable.

(Speaker 1)
It’s like, but I’ve actually never seen Clay. You know, he’s actually got a more restricted dress code than even Donald Trump, because at least Donald Trump will get into golf clothing.

(Speaker 46)
Does that make sense?

(Speaker 1)
It’s either a suit or golf clothing.

(Speaker 3)
I’ve actually never seen Clay Clark out of a suit and sneakers, right? Like, that’s like the Clay Clark wardrobe.

(Speaker 27)
And so people make fun of me for having a wardrobe, because it’s either a suit or, like, shorts and a polo.

(Speaker 1)
But Clay Clark is always in a suit. So, Clay, you just wear your suit.

(Speaker 20)
We will embrace you for the good friend that you are.

(Speaker 1)
Your wife and daughter are going to love you.

(Speaker 3)
class. Okay.

(Speaker 4)
And so I’m not worried about them, but you are going to fit in beautifully, and you’re going to have the time of your life. Now, Scarlett, this one here, the one in the back, the tall one there next to Dr. Navarro, she’s really concerned about what to wear. Anything in particular she can’t wear, you know? Nothing. Okay, we’re good. We’re good.

(Speaker 1)
Okay. Maybe that’s one thing that she can’t wear is nothing. We’re a lot of things.

(Speaker 45)
You’ve got incredibly great kids, and they’re beautiful, and I have no doubt that they’re going to nail this one.

(Speaker 6)
Okay, I’ve asked.

(Speaker 1)
Okay, so I’m going to pass the mic over here to Tammy. Gosh, I get another question. All right, here.

(Speaker 6)
Out of all the line of the LT brand, which we have a No Days Off, we have American Made.

(Speaker 1)
I mean, your wife is so sneaky and sexy. If you don’t follow Laura Trump online, you’ve got to.

(Speaker 6)
which is your favorite piece we’ve created? Yeah, well, the no days off thing is pretty amazing, to say the least, because that’s literally like her life. It’s probably all of our lives, but it’s really, really her life. Right, there’s somebody who’ll wake up, if she’s traveling at 6 o ‘clock to go somewhere for Fox, she’ll get to the gym at 3 .45 a .m. I mean, she’s just one of these people, like, she doesn’t miss a workout, you know, and she’ll be the first one up, and then she will sprint back to take the kid to their soccer game, to pick the kids up at school. I mean, she is like, she’s a wonder woman, and so, A lot of people fake these kind of mottos in life. You see so many mottos that aren’t, she is literally that person. She is the nose days off person. And so I think that perfectly encapsulates her. There we go, no days off. By the way, you don’t get biceps like that by going to the gym once every three weeks. So she works hard for this. All right, Pastor Phil, what question do you have? Then I’ll have one final question for Eric. One final question. The greatest opportunity for financial gain in this world today is what? Yeah. So we were talking about this a little while ago, and I really believe energy, right? Energy, I believe in cryptocurrency with every aspect of my heart and soul. There was a small group we were talking at these guys’ house before, but… pretty much everything in the world is going to be correlated to tech. My name is Kevin Thomas, and the name of our company is MultiClean.

(Speaker 6)
We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas, and soon to be Arkansas. We have probably grown probably five times. I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. energy costs. So if we want to be the number one superpower in the world, guess what you need?

(Speaker 6)
You need cheap energy.

(Speaker 3)
And America is sitting on the best energy reserves anywhere in the world, and we’re also sitting on the brightest minds anywhere in the world, which can create other forms of energy, and we’re doing that every single day. So there are oil and gas reserves for second to none. China would absolutely how to help you guys implement the ICO. And the coaching is just great because there’s accountability. And it’s just a fantastic way to grow your company. Having a relationship with DriveTime has just been amazing for MultiClean.

(Speaker 3)
Oh my goodness, this frees me up because I don’t like to take a class on search engine optimization or learn marketing and shoot video. That’s not what we do. What we do is commercial janitorial service.

(Speaker 6)
And you guys are the experts on marketing.

(Speaker 1)
And you teach me and hold my hand and show me how to do it right.

(Speaker 6)
And therefore, now my company is much, much larger.

(Speaker 1)
Venezuela so they folks on today’s show. We’re joined by a real client email.

(Speaker 6)
He may look like a male model He may look like a hologram, but he’s a real person.

(Speaker 1)
It’s a longtime client. He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine. Ladies and gentlemen, please welcome to the show, Kevin. Welcome onto The Thrive Time Show. How are you, sir?

(Speaker 3)
Clay, I’m doing great, had a great Christmas holiday, and I’m glad to be here.

(Speaker 44)
Okay, so first question, can you tell us, what is your name, first and last name, and what’s the name of your company, sir?

(Speaker 3)
My name is Kevin Thomas, and the name of our company is MultiClean.

(Speaker 1)
We are a commercial janitorial service, and we serve the entire state of Oklahoma and Kansas, and soon to be Arkansas.

(Speaker 3)
And how long have we worked with you approximately at this point, sir?

(Speaker 43)
It’s been about six, seven years.

(Speaker 1)
And so many people reach out to me. I mean, literally every day. I just talked to a woman this morning. We get 10 to 20 people a day that reach out wanting to see if we can help them grow their companies.

(Speaker 3)
And we only work with 160 clients, and I do that because I want to only work with people that are super coachable.

(Speaker 6)
And so this woman on the call today was asking me, she said, well, what’s the most important thing that you do that you have to do to grow your company?

(Speaker 3)
And I was telling her, I said, that’s kind of like asking a skilled chef, what’s the most important ingredient to make great cookies?

(Speaker 6)
Is it flour?

(Speaker 3)
Is it eggs? Is it butter? It’s like asking a home builder, what’s the most important component to building a house?

(Speaker 6)
Is it the footings? Is it the frame?

(Speaker 3)
Is it the concrete?

(Speaker 42)
and so long That’s a great, maybe it’s a great question, but really it’s all of it.

(Speaker 3)
And so I really wanted to talk to you today about all of it, implementing all of it, growing multi -clean, how we’ve been able to do it. So first off, could you share what it’s like to have a coach that works with you every week, who’s committed to helping you improve your business by one or 2 % every week? Well, Andrew is my coach, and the great thing about having him as a coach, You know, it’s a thing where the audience wins.

(Speaker 5)
Because sometimes when you’re the owner, there’s no one to be accountable to.

(Speaker 6)
But it’s a win -win where I have a great time.

(Speaker 3)
Hopefully, you guys have a great time.

(Speaker 1)
Hopefully, you do as well. Can you talk about the business owners out there that may be a little bit concerned about their prices? You know, I’m a doctor. I’m a dentist. I’m a lawyer. I’m a pest control company.

(Speaker 6)
And I’m worried about paying myself first, charging what I’m worth, charging the right prices.

(Speaker 29)
I see so many wonderful, humble people afraid to charge what they’re worth.

(Speaker 3)
process is in place. We’ve added, I think when we first started with you, we had 60 to 65 employees. And now we have a little over 300 employees. So just to be clear, I’m making sure I’m taking notes here. You’ve grown five times and you’ve grown from how many employees to how many employees? About 60, 65 to well over 300 in that time frame.

(Speaker 3)
So let’s unpack all the specific aspects of business growth. And I’m going to pull up a document so our listeners can see. What’s your website we can go to right now to look at while I’m pulling up this source document? What’s your web address? The website is MultiCleanOK . com.

(Speaker 3)
MultiCleanOK . com. I’m going to pull this up. And as I pulled up this source document, many people say, Clay, why do you pull up these documents? Contrary to popular belief, most successful people that I know use workflows, they use documents, they use checklists.

(Speaker 1)
We don’t typically memorize things. And a lot of times people say, what?

(Speaker 6)
I say, yeah, as a business owner, I’m not going to try to impress you with my memory. But I am going to teach you proven systems. And so when somebody goes to implement these business systems as a coach, we’re going to guide you through all of these processes. But it is, there’s a lot there to it. There’s a lot of steps.

(Speaker 3)
It’s step one, it’s step two, it’s step three, it’s step 807.

(Speaker 21)
It’s a lot of steps here.

(Speaker 3)
And so as we’re going through this, I don’t want anyone to feel overwhelmed, but I just want people to understand, Implementing all of these systems simultaneously, that produces the success. So first off, establishing your goals. I’m not trying to have you hop on today’s show and share what your goals are necessarily. But let’s start with step one. Why is it important for everybody out there to figure out clearly what your goals are? You know, and so well, Clay, it’s important to have goals.

(Speaker 3)
Otherwise, you wouldn’t really know. You wouldn’t know where you’re going. You wouldn’t know if you reached a certain level of success. Unless you have a goal that you’re going for. Those goals for me anyway, they keep me motivated to grow my company, to grow my employees, to better my employees and also to make my family stronger and better as well. So we have those goals.

(Speaker 3)
That’s step one.

(Speaker 1)
We got to have those goals, goals for our faith, our family, our finances, our fitness, our friendship, our fun.

(Speaker 6)
And some of us are better in certain areas. Some of us need help in other areas, but we got to have our goals. Second, we got to determine our breakeven point. And I think that’s something that a lot of business owners don’t know. So I’m just going to be very clear with our listeners and kind of bare my soul.

(Speaker 3)
But you know, when we work with a client like you, we charge you $1 ,700 a month and we make a 20 % margin.

(Speaker 35)
So we make $340 a month per client.

(Speaker 3)
I know what my costs are. Kevin, you know what, you pay me. It’s very clear my profit margin. Most business owners, though, when we start working with them, they don’t know their break -even point.

(Speaker 30)
Can you share why it’s important for you, as an owner of a company now with 300 employees, to know your break -even point?

(Speaker 14)
Well, it’s really important because you don’t know if you’re making money.

(Speaker 40)
You need to know what your margins are going to be.

(Speaker 35)
You need to know what your cost is.

(Speaker 3)
So that way you can take your profit and then turn that around and pay your overhead, pay your employees, and most of all, Most importantly is to pay yourself. If you’re not paying yourself and if you’re not making an income then the business is pretty much dead. We’re recording this testimonial today on a Saturday. Yes. And virtually every entrepreneur I’ve ever met in my life. I’ll say virtually.

(Speaker 3)
Every entrepreneur I’ve ever interviewed in my life on this show, we’ve interviewed millions of people.

(Speaker 35)
All of them are no strangers to working in the shadow base.

(Speaker 3)
Talk about the amount of time you spend with yourself or your family, about how many hours you spend with your family, actually. Really?

(Speaker 40)
How long do you see it?

(Speaker 3)
15 hours a day. Yeah, yeah, yeah. 31 years. You have a fantastic team right now. And so my hours have come down, and I’m actually going to be doing this more times probably, because I have such a fantastic aim, and I have such a fantastic profit, but you know, you just have to do whatever, whatever you have to do. a sweet home of mine all the real business people it’s so nice that we compete, it’s 105 times.

(Speaker 3)
For me, it’s what I do, it’s my vibe. Because the THRIVETIME Nation is my tribe.

(Speaker 40)
THRIVETIME, THRIVETIME, THRIVETIME THRIVETIME THRIVETIME THRIVETIME THRIVETIME THRIVETIME THRIVETIME THRIVETIME Can we kick it?

(Speaker 41)
Yes we can.

(Speaker 3)
If you come with business problems, you’re leaving plans. At the same time, shall we make wealth expand?

(Speaker 40)
You can start implementation.

(Speaker 3)
We teach marketing and improving your brand. How to build the systems and finance. We teach how to hire people and manage them. How to bring your dreams into reality. 6 .05, I’ve been doing it, because that’s my jam. Helping gold pursuers do it, putting cash in their hands.

(Speaker 14)
Now that Eric Trump has joined us, he has joined the band. Kiyosaki’s coming tall, because he’s in the rhythm.

(Speaker 3)
Look at it, yeah.

(Speaker 6)
Yes, he can.

(Speaker 14)
Kiyosaki’s in the dojo of self -discipline. So get your tickets now at Procter & Gamble. Show that’s where you wanna be This is what you wanna see Show that’s where you wanna be You got the big goals to achieve Show that’s where you wanna be Their website needs help. uh… they so i i think about quite a bit of a helpful for you to assess with him and i think i don’t know if so we’ve got a great job on the spot which i hope it was just sold this but we were really waiting for work and i don’t know if you’re around with a million dollars a year of sales and so we hope to be able to grow over a hundred to over a hundred and i love you guys have been standing up for truth you know i really truly believe that god is very clear that love is truth and i feel like sometimes we err on one side or the other and we need to come together and find him and then i have this beautiful tall man Mr. Patrick, are you enjoying this event so far? your company for the first time.

(Speaker 14)
Branding is your website, your print pieces, your logos, your business cards, your one -sheets. Branding is the perception people have when they see your business for the first time.

(Speaker 13)
I would encourage everybody out there to self -assess yourself on a scale of 1 to 10. 10 being the highest, 1 being the worst.

(Speaker 14)
How highly would you rank your branding?

(Speaker 13)
Can you talk about the impact it’s made having professional branding working for you? Absolutely, branding is pretty key. I love it. Well, I promise them that they can go get some coffee now.

(Speaker 3)
So we appreciate you guys.

(Speaker 14)
Lori will be right back. Welcome back, you guys.

(Speaker 8)
We are still here with some people who actually have been on stage talking about their small business and giving advice.

(Speaker 3)
We have Karime and her daughter, Sydney.

(Speaker 14)
And you guys, tell us a little bit about your business. So we have a residential and commercial cleaning business and we are essentially a startup.

(Speaker 27)
And we are one of Clay’s clients and so we are under his coaching.

(Speaker 14)
And how has that been working out so far? It’s been amazing. If you want to learn how to basically do everything from scratch, he’s helped us create our logo. He helped us decide on a name.

(Speaker 3)
I mean, everything from the web page to, like, no -brainers and how to hire people.

(Speaker 14)
He’s basically helped us do everything, and we’re 80 % better. And something really cool that I want to mention is that you actually involve your kids in the business.

(Speaker 3)
And so Sydney here is 12 years old. If she’s learning how to run a business, So, I’m very much still a student and it’s so helpful to come to the conference because you get to hear other people’s questions and as you’re watching these other Business owners who have been in it for a little bit longer or a lot bit longer, you’re just constantly gaining nuggets like how to hire, maybe how to do bookkeeping better or like what does it mean to have, you know, a Google search engine and those kinds of things. So it’s very helpful to be your first step. And his book is incredible as well.

(Speaker 39)
So, Sydney, are you going to take over the business when you get older?

(Speaker 6)
Maybe, it all depends. Yeah, maybe another entrepreneur. We don’t know. But anyways, we are learning so much here today, you guys.

(Speaker 14)
Make sure that you check it out at ThriveTime . com.

(Speaker 6)
You’re not going to want to miss the next one.

(Speaker 17)
We’ll be right back.

(Speaker 6)
buyers. And third, you know, you’re wowing your customers to the point that you’re generating word of mouth.

(Speaker 29)
The word of mouth is becoming, you’re intentional about wowing your customers, thus it creates word of mouth.

(Speaker 6)
Could you talk about the importance of having a three -legged marketing stool for anybody out there that has a one -legged marketing stool or no intentional post -marketing at all?

(Speaker 14)
Yes, I own a…

(Speaker 6)
Well, Clay, the nice thing about the Three -Legged Marketing is that we learned that from you at ThriveTime.

(Speaker 14)
We didn’t really know what we were doing.

(Speaker 3)
And so when we joined up with ThriveTime, we started doing the SEO. We got our website in order.

(Speaker 22)
So far, by the way, we were talking a lot about being a mom, and how that actually teaches you so many skills for business.

(Speaker 3)
And like I was saying before, when they grow up, man, you can go do anything, rule of law. But what are you guys learning so far? I’m sorry, what do you mean? Is there something that really stuck out to you so far in the business class? I’ve been knowing the speakers speaking about as regards to friends and family, reevaluating who’s around you, and you surround yourself with, and that’s great. day.

(Speaker 3)
Next month, everyone’s doing well. And you know, it’s funny, it’s actually brought up that scenario, right?

(Speaker 1)
It’s always going to be.

(Speaker 17)
Have you ever had your wedding pictures and it takes you six months, three months to get on that.

(Speaker 6)
And if you have flaky employees who are working for you because they’re your friends, then most people suffer. You know, it’s not just you and your pocketbook, but the people who are waiting to get their photos, they suffer. So that’s really important.

(Speaker 14)
What do you learn from that?

(Speaker 6)
They think that because they’ve watched get -rich -quick videos about ClickFunnels and various other online…

(Speaker 3)
I call it scammockery, but it’s where someone’s trying to get rich quick. And I would just tell you that if you build it, they won’t come. And a product is so good, it still won’t sell itself. You have to get out there and work it. And so to do that, you have sales scripts, you have recording calls for quality control, you have one sheets, you have pre -written emails, you have lead trackers, you have all of those things in place.

(Speaker 3)
Can you talk about the importance of having intentionally scripted calls and intentionally recorded calls and intentional, just being intentional about every aspect of your sales process? Absolutely. We’re intentional with all that with our sales scripts. We have two ladies that are inside sales and they’re continually calling. They have a fantastic script that they use. The one sheet that we use, we give it, and it compares us to two other services.

(Speaker 3)
And actually that was designed by you guys at Thrive Time, which has been very helpful. And our lead tracker, which Andrew and I go over each week, we kind of look, because I don’t see all of the leads that come in, but we go over the lead tracker and I’m able to see from beginning to end, when the lead came in, where it is, is it in the bid process right now? And did we get it or did we not get it? And if we didn’t get it, that goes into another file for a follow -up call in three to five months. And if you don’t have all those in some kind of a process, you’re just going to lose. Maybe you’ve always been just kind of stuck in a rut, and that’s become your normal.

(Speaker 3)
Maybe you went from the goal you used to have a goal to thrive. And now your goal is just to survive. And to build your faith, to build your encouragement, and you have the mental capacity and tenacity you needed to succeed. I thought I would get one of our younger success stories on here. The Thrivetime story shows you can talk to an entrepreneur who I don’t believe is yet 30 years old, yet is still achieving massive success. Stephanie, welcome onto The Thrivetime Show.

(Speaker 3)
who did achieve success. I encourage everybody to pay attention and take notes because we’re trying to help you achieve massive success. Step number eight, you have to know how much money it costs you. to acquire a new customer. You have to determine your sustainable acquisition costs. So just today, I mean, I talked to a wonderful lady today.

(Speaker 3)
I’m going to talk to a wonderful young man. I say a young man, a guy in his late 30s. I’m going to talk to a man in his late 30s today. I talked to a woman this morning who’s super successful. And I know that whether they buy a ticket to a conference or not, or whether they become a client or not, Kevin, I know that our marketing costs to promote our conferences hover around $12 ,000 a month. So I spend about $12 ,000 every month to market our business conferences. Why am I telling you that?

(Speaker 3)
Folks do the math. If we have a conference every two months, so every 60 days, and we’re spending $24 ,000 to promote a conference, And we’re doing a conference every 60 days, approximately.

(Speaker 6)
How much money does it cost me for every person who’s in attendance? So let’s just kind of do some math for a second.

(Speaker 2)
I want to give people some real examples.

(Speaker 6)
So if I’m spending $24 ,000 this month, or over the next two months on promoting a conference, and we sell a total of 300 tickets, that means it’s $80.

(Speaker 2)
It costs me $80 per customer, per conference attendee.

(Speaker 3)
And I’m not talking about the food we serve, Kevin. I’m not talking about any of the workbooks we give the attendees. I’m just talking about the cost to get in front of our ideal and likely buyers.

(Speaker 6)
It comes out to about $80 per ticket buyer.

(Speaker 38)
And I think if you ask the average entrepreneur, I know this because I’ve been doing business coaching for 20 years, the average client I talk to, the average potential client I talk to, they do not know what it costs them to get a new customer.

(Speaker 3)
Can you talk about that for a second? Why is it important to know that? know how much money it costs you at MultiClean to get a new customer. important because you have a sales team, you have an outside sales team, inside sales team. And you’ve got overhead costs along with startup costs for us. We have to start up with new equipment and all kinds of equipment to do the building.

(Speaker 3)
The bigger the building, the bigger the startup. So it’s very important to nail that down on what it costs. Sometimes I have to rein in the team and say, okay, we can’t buy all this brand new equipment that we have for this account. Thankfully, most of our startup calls are recouped within the first three to five months of starting a contract with a customer. But it’s very important to know that.

(Speaker 2)
Otherwise, at the end of the month, you’re like, where’d all my money go?

(Speaker 15)
Oh, definitely.

(Speaker 6)
So it’s very important to know what that cost is. job of gathering up like was your dad like the Zolhan was your dad really into here is that how you got going of gathering or they’ll go jet clay review are you and dr. Z really into cars do you have like an automotive background or they’ll say it’s z66 a .

(Speaker 3)
com dr. Z full disclosure just did sell that business so it’s now switching the branding over here to America’s auto auction okay by the way the company that bought his auto auction bought it because it was successful people look up make your dog Did you have a dog training background? People look up Dr. Zellner and Associates, they go, is that because you guys are in love with the human eyeball?

(Speaker 6)
And then what happens is people are left to think, are you successful because of love? Or have you Clay, have you and Dr. Z been able to combine to build what?

(Speaker 3)
14 multi -million dollar companies? Because you’re lucky? Because of your vast knowledge of the human eyeball and hair? Dogs, you just want them because you’re following a proven process. And that’s what I want to hammer home at everybody’s cranium right now. Like everybody can do this, Kevin, but you’ve got to follow a system.

(Speaker 3)
What do you say to somebody who says, I just don’t know if I can do it without having a lot of training. So it needs to be able to.

(Speaker 6)
Well, I would say that before we had a relationship with Lifetime, I don’t even think I knew what a process meant or what a process was.

(Speaker 3)
So the coaches there have helped me so many entrepreneurs.

(Speaker 6)
I don’t want to do a script.

(Speaker 13)
I don’t want to sound like I’m reading a script. I don’t want my staff to be sounding like they’re leading.

(Speaker 3)
I want my team to have their own personality.

(Speaker 33)
I want them to embrace their true selves.

(Speaker 3)
And therefore, when their phone rings at their local business, every time their phone rings, it’s just like a minefield. You never know if your phone’s going to be answered professionally. You never know what people are going to say. Nothing’s written down. It becomes a verbal tribal tradition. because that’s what was before.

(Speaker 3)
And now it’s not. Now it’s in paper. It’s on our server so that we can draw to it each week. And that really helps our growth and the flow of the whole company. credit management systems, management systems.

(Speaker 6)
I mean, what people on your team will do what jobs? Think about it, folks. If you have a company, what are you expecting your employees to do every day? What people on your team will not do their jobs?

(Speaker 14)
And what jobs are people doing well?

(Speaker 3)
Think about the people on your team. What are they supposed to be doing on a daily basis? And what are they not doing on a daily basis? What are they being held accountable for? And at the end of the day, Kevin, if you don’t have checklists and documented expectations and some sort of merit -based pay, nothing’s going to happen. Why do you have to take the time to make the checklists and the process?

(Speaker 3)
of the description of what you want employees to do, and have some sort of merit -based pay system in place. Well, if it’s not documented, then they won’t know what to do. And also, if it’s not documented, it’s really difficult to rely on all these employees to just think on their own. They need some help. They need time to focus. Well, I thought you guys were going to clean my gutters.

(Speaker 3)
It’s like, well, they have a checklist, so we’re not going to clean your gutters, you know? Now, knowing and optimizing your numbers in terms of the financial aspects of the company. This is so powerful, folks. I’m hoping you’re learning something. This is, I’m telling you folks, this is the boring stuff that will make you rich. You see, when the average person gets bored, The great clients, they bored down.

(Speaker 3)
What am I saying? The average person gets bored. The great, the most successful people, they bored down.

(Speaker 6)
You see a skilled athlete.

(Speaker 37)
You see a successful entrepreneur.

(Speaker 6)
They have focused on mastering these systems. They have focused on mastering their craft. People like Larry Bird, the great NBA player, people like LeBron James, people like Michael Jordan.

(Speaker 2)
They practiced to the point that they couldn’t get it wrong.

(Speaker 3)
You don’t practice until you can get it right.

(Speaker 1)
You practice until you can’t get it wrong.

(Speaker 6)
And that’s why you have to document these systems.

(Speaker 36)
Number 11, you have to create a sustainable schedule.

(Speaker 6)
You have to have a schedule.

(Speaker 1)
Kevin, if you’re not doing the group interview, let’s say every week, if you’re not interviewing potential employees every week, if you’re not interviewing potential employees every week, and you’re not having your week accountability meetings with your team, what’s going to happen if you don’t have a predictable, repeatable schedule in place?

(Speaker 2)
Well, nothing’s going to happen.

(Speaker 6)
That’s the key. Having the group interview has been great. We just hired a salesman in our Oklahoma City office to do the group interview, which was fantastic.

(Speaker 3)
And also Tulsa as well. my business and every single aspect of the revenue, expenses, leads, closing rates, number of appointments, number of reviews. involved in the process, and I’m just looking at my calendar, and if we go on this trip to California, we’re going to have some problems. somebody out there specifically that is advocating to their hiring process, the group interview process, the process for recruiting employees, a whole picture. Well, I love to be involved in all the group interviews. Yeah.

(Speaker 3)
And usually whenever there’s a group interview, there’s anywhere from four to 12 people. And the great thing about it is that within the first five minutes, you know, the two or three that you want to keep. And so that saves me so much time because interviewing 12 people takes 12 hours. and of course interviewing 12 people in a group interview takes about an hour and I love that. I love saving time. I love saving money like that where I’m not having to spend all day interviewing people that may or may not even show up and it’s just great and I highly encourage owners to get involved in the hiring process, group interviews are very successful.

(Speaker 3)
I’m encouraged to do that. And now, again, so many people can hear this stuff and they go, this is so overwhelming. There’s so much to do. Box number 12, you want to create human resources and recruitment systems. And we have systems for that. Box number 13, you want to look at your numbers.

(Speaker 3)
You have to measure what you treasure. You have to measure what you treasure. And by default, you will slack where you don’t track. By default, you will slack where you don’t track. And you have to measure what you treasure. I hope this is sinking in for somebody.

(Speaker 3)
Causes casualties. I want people to think about these words. Causes casualties. You have to measure what you treasure. You will slack where you do not track. These are all things we’re going to teach you.

(Speaker 3)
Kevin, we’ve got to have accountability, though. And so anybody out there, I have a law firm I’ve used for years, wintersking . com. The reason why I pay them on a monthly basis is I want to make sure all my filings are correct, everything’s being done properly.

(Speaker 2)
I have an accounting firm called CCK.

(Speaker 3)
CCK, I’ve used them for years. And over 10 years, actually.

(Speaker 6)
And I’ve used them.

(Speaker 3)
And the reason why I pay them on a monthly basis is I want to make sure that I’m paying my taxes on time properly, that sort of thing. In any area of our life where we want to have improvement, I would argue you need to have a coach, whether it’s an accountant, whether it’s a lawyer. They have different names. Sometimes they’re called a lawyer. Sometimes they’re called an accountant.

(Speaker 6)
Sometimes in fitness, so many people I know, a lot of my, this is true, some of my friends are former pro athletes.

(Speaker 3)
And they tell me, they say, Clay, as soon as I retired from my job, interview for working out and I go okay that’s fine and they go you know what I did this year so what do they said I hired a personal trainer and I said what happened they said now I’m back in the flow we all just need we need to know three things we need to know what to do like ready to do we need someone to hold us accountable you know in the past two months. And then we need to have someone who has the tools.

(Speaker 6)
Can you talk to somebody out there that’s thinking about scheduling a 13 point assessment to talk to myself and our team about becoming a business coaching client?

(Speaker 3)
It’s amazing. Just a little context. Well, I remember when I had my first meeting with you, I thought I had nothing to lose. Absolutely nothing to lose. It kept growing.

(Speaker 1)
And after that meeting with you, I thought this is going to change the trajectory of multi -clean.

(Speaker 6)
And it has.

(Speaker 33)
And because the coaching is to keep you accountable, And like I said earlier, sometimes it’s hard to keep owners accountable because they think they know everything and we don’t.

(Speaker 12)
And I’ve loved it.

(Speaker 3)
I’ve loved the coaching. I’ve loved having Andrew keep me accountable. And when sometimes I can’t make the meeting, we have phone calls. And it’s just been great. It’s been good accountability. Even my wife says, no matter what, you’re never leaving Thrive Time.

(Speaker 3)
soundbite world. I won’t pinch it too much into a corner here, but if you have 30 seconds, and somebody said, Kevin, how has the Thrive Time Show business coaching program impacted your business? Or how could it impact somebody’s business? Kind of a 30 second overview or summary. How would you describe the business coaching, how it’s impacted your business? Well, it’s given me my why.

(Speaker 3)
That’s the… of systems. It’s taught me the importance of family time and the F7 goals that you impress upon me all the time. You can be the owner of a company and work a hundred hours a week and then you have a family. And so the Thrive Time relationship I’ve had for seven years has done Everything not only improves my business, it improves my life. to improve my relationship with my son and my wife.

(Speaker 3)
And it’s just been fantastic. And I highly encourage, if you’re thinking about growing your business and getting out of a rut, to meet up with Clay and all the people at Thrive Talk. Final question I have here for you. I don’t know that people know this because I try to keep it. I don’t try to talk about it a lot, but this is just real. We charge people $1 ,700.

(Speaker 3)
People say, why do you charge that? Well, it’s a 20 % margin. And that’s what we do. Now, we have some clients that we partner up with, and we make a percentage of the growth. And frankly, I make a lot of my wealth by teaming up with clients and these sorts of things. But when I was building my company, djconnection .

(Speaker 3)
com, I remember when I met with the Yellow Page guy. He told me it was going to be $2 ,500 a month to buy a Yellow Page ad. I mean, this is over 20 years ago, 25 years ago. And that amount was wild.

(Speaker 35)
So I got a job at Applebee’s, Target, and DirecTV.

(Speaker 3)
That was my get rich system. You know, as I went to work, that was, that was my life hack. I got a job at Applebee’s, Target and DirecTV. But I think everybody needs a little bit of a hand up, maybe not a hand out, but a hand up.

(Speaker 1)
And that’s how we make the packages affordable.

(Speaker 6)
$1 ,700 a month, 1 -7 -0 -0.

(Speaker 3)
It’s less money than it costs to hire a minimum wage employee. Um, also it is month to month, although most of our clients are with us basically until they sell the company. Our average client is with us for over six years. But we do have scholarships. We work with a couple of clients. we’re failing.

(Speaker 3)
They’re telling us we’re good, but we need to be told we’re failing. It’s amazing.

(Speaker 28)
Again, you are a diligent woman who’s reached out.

(Speaker 3)
We only take on 160 clients. Somebody has to buy one of those spaces as well. What’s interesting is the last year average price grew by 104%. We didn’t have any client who grew by over 500%. I would say do both. and it’s certainly going to impact that.

(Speaker 2)
What advice would you have for people contemplating going to Thrivetimeshow .

(Speaker 6)
com forward slash EO Fire to schedule a free consultation.

(Speaker 3)
If people want to schedule a free consultation with me, I don’t charge for that. We do have call screeners, but we want to make sure I’m not wasting your time and you’re not wasting my time to see if you’re healthy. But there’s people out there contemplating.

(Speaker 16)
going to Thrivetimeshow . com forward slash eofire . com.

(Speaker 3)
That’s Thrivetimeshow . com forward slash eofire . com. What advice would you have or feedback would you have in relation to Thrivetimes? It’s just been amazing for multiplying. I don’t know that we talked about it, but we do the photography, video, web, search engine, online ads.

(Speaker 3)
From a peace of mind perspective, what does that do for you as an owner knowing that, hey, it’s a flat rate I’m paying and I have a team that handles all of that for me, the graphic design, the photography, the search engine, the web development, the strategy. What does that do for you? Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. I really do appreciate you taking time out of your busy schedule to join us.

(Speaker 1)
I’m so excited about your growth there.

(Speaker 34)
And hopefully we’ll see you in December.

(Speaker 12)
Are you coming in December to the conference? Now with this big job, I’m on a military base. I’m on a military base right now. Therefore, now my company is much, much larger.

(Speaker 3)
Kevin, I really do appreciate your time.

(Speaker 1)
For anybody in the Oklahoma area, anybody in Kansas, I believe you said you said Kansas, Oklahoma.

(Speaker 33)
I encourage everybody out there to check out the website right now. I’ll pull it up one more time, folks.

(Speaker 32)
That website is MultiCleanOK .

(Speaker 1)
com. That’s MultiCleanOK . com.

(Speaker 18)
If you’re looking for a commercial cleaning service that you can trust, go to MultiCleanOK .

(Speaker 17)
com.

(Speaker 1)
Kevin, thank you so much for your time, sir.

(Speaker 3)
I hope you have a great rest of your day. Thank you, Clay. Bye -bye. One of the things that really hurt Apple was after I left, John Sculley got a very serious disease. And that disease, I’ve seen other people get it too. It’s the disease of thinking that a really great idea is 90 % of the world.

(Speaker 3)
And if you just tell all these other people, here’s this great idea, then of course they can go off and make it happen. The problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today.

(Speaker 31)
I met his dogs.

(Speaker 3)
I met his chickens.

(Speaker 20)
I saw his compound.

(Speaker 30)
He’s like the greatest guy.

(Speaker 3)
I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. I’m joined by Eric Eric Trump Robert Kiyosaki in the same place. Aaron, why should everybody show up to hear Robert Kiyosaki?

(Speaker 3)
Well, you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them.

(Speaker 20)
I learned from the man.

(Speaker 3)
He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now, since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that kick -started it all for you, Rich Dad Pornhub, the author, the best -selling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kick -started your career, he’s going to be here.

(Speaker 3)
He’s going to be here. I’m pumped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees there’s not 50 employees the trump organization again most people don’t know this but the trump organization has thousands of employees and while donald j trump was the 45th president of these united states and soon to be the 47th president of these united states uh he needed someone to run the companies for him and so the man that runs the trump organization for donald j trump as he was the 45th president of the united states and now the 47th president of the united states is eric trump so eric trump is here to talk about time management, promoting from within, marketing. branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is going to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.

(Speaker 3)
I mean, who else has been able to create a brand like that? the man behind the business for the last, pretty much since 2015. He’s been the man behind it. So you’re talking we’re in the nine going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing.

(Speaker 3)
Now think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump? Of course you would. But we’re also going to be joined by Sean Baker. This is the best selling author, the guy who invented the carnivore diet. Dr. Sean Baker.

(Speaker 3)
He’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the best selling author, rich dad, poor dad, Eric Trump, Sean Baker. The lineup continues to grow. And this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it.

(Speaker 3)
It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be the tight spot.

(Speaker 3)
So if you want to attend, it’s $250, or whatever price you want to pay. That’s how I do it. It’s $500 for a VIP ticket. Now, we only have limited seating here. The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here.

(Speaker 3)
419 people. And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom.

(Speaker 29)
No, I’m just kidding.

(Speaker 3)
So I thought, you know what, we should probably add on. So we’re adding on what we call the upper deck or the top shelf. So the seats are very close to the presenters, but we’re actually building right now. We’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do go to Thrivetimeshow .com.

(Speaker 3)
com.

(Speaker 8)
Go to Thrivetimeshow . com. When you go to Thrivetimeshow . com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number.

(Speaker 4)
It’s my cell phone number, my personal cell phone number.

(Speaker 3)
We’ll keep that private between you, between you, me, everybody.

(Speaker 28)
We’ll keep that private.

(Speaker 3)
And anybody, don’t share them with anybody except for everybody.

(Speaker 24)
That’s my private cell phone number.

(Speaker 8)
It’s 918 -851 -0102. 918 -851 -0102. I know we have a lot of Spanish speaking people that attend these conferences.

(Speaker 3)
And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. attacking me.

(Speaker 28)
But now let’s talk about this.

(Speaker 1)
7, 8 years.

(Speaker 8)
So let’s talk about it.

(Speaker 3)
I’ll tee up the thing and you tell me what you’re going to learn here. Okay. You’re going to learn marketing. It was very entertaining and interactive.

(Speaker 9)
Clay’s presentation style was energetic.

(Speaker 3)
It was exciting and it gave me hope that there’s actually a lot of success still to be done in my business. The atmosphere was energizing, invigorating, nothing boring about it.

(Speaker 8)
It was absolutely exciting.

(Speaker 27)
Maybe that’s the biggest thing I’ve learned is that this can be simple. I think that’s what they’re missing out on.

(Speaker 3)
My name is Elizabeth Walker. I’m the owner of McConcrete Homekeeping. I first heard about Clay on the radio.

(Speaker 26)
be a challenge.

(Speaker 3)
You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge.

(Speaker 21)
But, if you have the right systems, you have the right processes, and you’re really good at selecting great ones, we have a process we teach about how to find great people.

(Speaker 3)
When you start with the people who have a great attitude, they’re teachable, they’re driven, role of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting.

(Speaker 1)
We’re going to teach you personal finance, how to manage your finance.

(Speaker 8)
We’re going to teach you time management.

(Speaker 3)
How do you manage your time?

(Speaker 8)
How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you do an org chart? Everything you need to know to start and grow a business will be taught during this two -day interactive business workshop.

(Speaker 25)
Now, let me tell you how the format is set up here.

(Speaker 24)
Again, folks, this is a two -day interactive 15..

(Speaker 3)
. I don’t know.

(Speaker 8)
Think about this, folks.

(Speaker 3)
It’s two days. Each day starts at 7 a . m. , and it goes until 5 p . m. So from 7 a .

(Speaker 3)
m. to 5 p . m. two days, it’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question -and -answer session. So, Erin, what kind of great person next to them that can keep them going.

(Speaker 3)
Most people think that they don’t need a business or marketing consultant because human nature tends to say we can do it all. And sometimes people believe that. Or maybe people are just practical and they don’t want to ask for help. Or I’m not really sure. I believe that one of the smartest things I’ve ever done in my whole life, definitely in my business, is hiring a clinic clerk in his office. And you don’t, you’re not getting your very specific questions answered about your business or your employees or what you’re doing in your marketing.

(Speaker 3)
What’s awesome about this is we literally answer every single question that any person asks. asks. That’s very specific to what your business is. And what we do is we allow you, as the attendee, to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 -minute break to stretch.

(Speaker 3)
And to make it entertaining when you’re stretching, this is a true sport. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, coffee bars. a snow cone. not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identifies being self -employed.

(Speaker 3)
So if you have a country with 350 million people, that means you have less than 3 % of our population that’s even self -employed. So you only have 3 out of every 100 people in America that are self -employed to begin with.

(Speaker 1)
And when Inc.

(Speaker 23)
Magazine reports that 96 % of businesses fail by default, By default, you have a 1 out of 1 ,000 chance of succeeding in the game of business.

(Speaker 3)
But yet, the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say double?

(Speaker 3)
Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples.

(Speaker 22)
see at thrive timeshow .

(Speaker 3)
com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the bestselling author of Rich Dad Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker.

(Speaker 3)
Now you might think, but Clay, is there more? I need more. Well, okay, Tom Wheelwright is the wealth I have successfully gained our second largest commercial client, Tom, and that’s with my COVID. So again, I started working with Luke Clay in February, and I’m COVID hands in.

(Speaker 1)
We’ll write, we’ll be here.

(Speaker 21)
And you say, Clay, I’m not going to get a ticket unless you give me more.

(Speaker 3)
OK, fine. We’re going to serve you the same meal both days. True story. We cater to the food. And because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Escovedo’s, an incredible Mexican restaurant.

(Speaker 3)
That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cup. She started that company in her home.

(Speaker 20)
And now she sells millions of dollars of Maryland products.

(Speaker 2)
That’s rusticcuff .

(Speaker 3)
com and someone says, I want more. This is not enough. I’m not going to mention their names right now because I’m working on it behind the scenes here. But we’ve got one guy who’s giving me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma. and nobody really knows who he is because he’s built systems that are very utilitarian that offer a lot of value he’s made a lot of money in the uh it’s the uh it’s where you rent it’s short it’s where you’re renting storage spaces he’s a storage space guy he owns the what do you call that the rental the uh storage units this guy owns storage units he owns railroad cars he owns a lot of assets that make money on a daily basis but they’re not like customer facing.

(Speaker 13)
Most people don’t know who owns the mini storage facility.

(Speaker 19)
or most people don’t know who owns the warehouse that’s passively making money.

(Speaker 3)
Most people don’t know who owns the railroad cars.

(Speaker 2)
But this guy, he’s giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life -changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow . com. Go there right now. Thrivetimeshow .

(Speaker 2)
com. request a ticket for the two -day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th, we just got confirmation. Robert Kiyosaki, best -selling author, rich dad, poor dad, he’ll be here. Eric Trump, the man who leads the Trump Organization.

(Speaker 2)
It’s gonna be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life. I promise you this will be 10 times better than that.

(Speaker 2)
Don’t do the smoke your way to thin conference. That is, I’ve tried it. Don’t do it. Chain smoking is not a viable, I mean, it is life changing. It is life changing. If you become a chain smoker, it is life changing.

(Speaker 2)
Right. Not really. So if you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at Thrive Time. And honestly, I feel like I get that much value out of Luke just by meeting with him once a week. It’s amazing. And it has just transformed my business in every single aspect.

(Speaker 2)
As I always, you know, aspired to be a successful business owner. And now, I mean, it’s not even a question that this business is going to be successful, even if a pandemic happens and you have to shut down. I mean, if I can make it through that and be directly because of them, it is absolutely because of them. Obviously, you know, I’m a hard worker, blah, blah, blah, all that. And, you know, I was made to be an entrepreneur. However, having them as like the guiding light of this is what you need to do.

(Speaker 2)
And it’s very straightforward. Doesn’t mean it’s easy, but it is very straightforward of what needs to be done. And I like that. I like having that step -by -step process and I love having the accountability because there’s a lot of stuff that they have me do that I don’t want to do. It’s not fun, but it works. And, and that, you know, having that discipline to just do the things week after week, regardless if it’s dull or boring or you don’t want to do it.

(Speaker 2)
Um, Luke really pushes me to do those things, which I love. I mean, I hate it at the time, but I love it because I can see how it’s affecting my business in a positive way. Um, and you know, I, I don’t want to be just good. I want to be the best and I see them as an integral part of that.

(Speaker 1)
And I will not be the best if I, if I don’t have them with me. Um, so I just, I love, um, having them on my team and it just feels like the best decision I ever made in my business. And I know I’m still really small and things like that, but there’s a reason I reached out to them when I was small because I want to be big and I want to not grow and then collapse because I grew too quickly without the correct systems in place. So it’s just, it’s been amazing and I would suggest anybody who’s willing to put in the work and do things that make you uncomfortable, reach out to them. But if you are not willing to change the way you are doing things, if you’re not willing to implement a no -brainer, if you’re not willing to ask for Google reviews, if you’re not willing to write content, really, really boring content for your website so the Google bots find you, then don’t reach out.

(Speaker 18)
You need to be willing to put in the work as well.

(Speaker 17)
And your coach will hold you accountable, which I love.

(Speaker 1)
Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great.

(Speaker 6)
worth every penny. I mean, I’d pay him a million dollars a month if I can and maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me.

(Speaker 6)
And you know, maybe I am lucky, but It has a lot to do with hard work and perseverance and working until you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, you know, of course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that.

They’re so excited for me. So it’s the best thing ever and I would suggest to anybody to work with them. So, sorry for the long -winded reply, but I just had so much to say, and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there, everything you guys have done for me, and I am so excited to continue to work with you for years to come. Where’s my buddy Clay? Clay’s the greatest.

I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

So this guy’s like the greatest marketer you’ve ever seen, right? His entire life. Clay Clark, his entire life is marketing. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times.

I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place. In six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to implement.

Transcribed with Cockatoo